From Clueless to Creator: Unleash the Power of Capcut | Megs Hollis | Skillshare
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From Clueless to Creator: Unleash the Power of Capcut

teacher avatar Megs Hollis, #DoDigitalBetter

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome to the class

      4:09

    • 2.

      Before we begin

      2:17

    • 3.

      Learning Outcomes & Your Project

      1:47

    • 4.

      Using the Desktop App

      0:32

    • 5.

      Connecting your Media

      0:33

    • 6.

      Breathing & Fumbles

      4:49

    • 7.

      Cutting together Sequential & Non Sequential Footage

      4:21

    • 8.

      How to Record your Screen

      1:16

    • 9.

      How to do Jump Cuts to Add Interest

      3:05

    • 10.

      Excelling in an Attention Economy

      3:48

    • 11.

      Speed up, Slow Down & Reverse

      2:09

    • 12.

      Spice it up with Icons, Logos & Animations & Transitions

      3:51

    • 13.

      Text & Captions

      5:56

    • 14.

      From Long Format to Short Format

      2:54

    • 15.

      How I create #trending reels from scratch

      3:29

    • 16.

      Thank you for joining!

      2:36

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About This Class

When I started video editing five years ago, I battled through Wondershare Filmora, Premier Pro and Da Vinci Resolve. I never felt that I ever truly grasped any of them — I had a basic need (editing Youtube and course content) but felt lost. When I discovered CapCut, I fell back in love with video editing and in this class, I am showing my end-to-end process for editing videos (horizontal/longer format and vertical/short format), to save you time and get you to #influencer status in no time. 

https://www.capcut.com/

Looking for royalty-free music? I use Audiio: 

https://bit.ly/3fHRztG

Meet Your Teacher

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Megs Hollis

#DoDigitalBetter

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Level: Beginner

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Transcripts

1. Welcome to the class: In today's class, I'm gonna be taking you from Clueless to content creator. He's like one of my absolute favorite tools, kept cuts. When I started at video editing, about five years ago, I started on a platform called Wendy Shea full Mora. I then went on to Adobe Premiere Pro. Then I jumped to da Vinci Resolve. I never really felt that sense of, yes, I can nail this in the way that I intend for a message to be conveyed using video editing on those platforms. I find them difficult, understand, they weren't intuitive. And often I felt like my message wasn't translating and the ways that I was hoping. But ever since I discovered cap cut, which is a totally free tool, I've really felt a lot differently about video editing, and I'm so excited to share that with you today. If we haven't made before, It's an absolute pleasure to meet you. My name is Megan Hollis and I am a YouTuber. It cause creates a digital marketing strategist with over ten years experience and the head of content for a major e-commerce brand in South Africa, I really can't overstate the impact that video editing has had on my life of late. So I started looking into video editing because I wanted to self host courses and have since started based on marketplaces to, I've also done a lot in the way of YouTube videos. I think I've edited about 200 or so of my own YouTube videos and started to slowly but surely grow my subscriber base on that side. And in general, I've just found it to be an incredible tool that is able to, unlike a lot of my expertise on what I've learned as a digital marketing strategist and have it live in an evergreen fashion across a variety of different platforms. The reason why this is so important is because I work nine to five. I'm not a full-time freelancer. And video editing is one. A few ways in which you can leverage your skills outside of your lines of five in a way that isn't going to exhaust you or tie you out. So that means that even when I'm sleeping, I'm still making money as a result of everything that I've learned when it comes to video editing, I know that there can be some negativity around hustle culture because people feel like having a side hustle in addition to having a full-time job can be almost impossible to maintain. But with the power of video editing, I really have found that this isn't the case. I feel like I can allocate a weekend a month, let's say, to content creation in a way that's super sustainable. And that all comes down to the power of video rights. Video. It allows you to allocate time, Something form something Bailey audio, and just do it once you know you're not having to reteach the same courses over and over again as is the case and a lot of teaching professions, or that you can get it right once and then have that live on for a long period of time, which is what I absolutely adore about it financially, this has been incredibly beneficial to me. I am based in South Africa. The ability to be able to earn dollars on platforms like YouTube through AdSense is really unlock new possibilities for me in terms of investment and travel. And these are some of my absolute favorite passions that just would not be otherwise possible if I were just fitting the South African rand in a nine to five. You want to unlock more of the possibilities that come along with the confidence to video edits your expertise, then this is the class for you, whether you're looking at to double down on your short format content, be that Instagram or YouTube. Or you're looking to elevate your YouTube presence. So that would be longer format video. This tutorial is going to show you how you can form things at once and have that content live in various formats, all in ways that are going to serve you as an individual. I have become an absolute master in terms of repurposing content because time is of the essence. Honestly, with my full-time job, I don't have time to form things in multiple different ways to suit multiple different objectives. So instead, I'm using cat, cats in this tutorial to really showcase, or you can use one piece of content in a variety of different ways. 2. Before we begin: The absolute best way I could think of to showcase editing on the cab card with you guys is actually to edit this tutorial in real time. You can see exactly how I'm doing it, exactly what techniques I'm using in order to edit. And you'll be familiar subject matter because you're literally watching it there. Hopefully, that sounds good to you and let's get into it. So first things first, you're going to want to form in a horizontal format. And typically what I like to do is have quite a wide angle. So be quiet seemed odd because that is what's going to account for you being able to crop into that Instagram real or YouTube short format. So the way in which I'm sitting now, obviously you at a slight angle, but ideally, you want to be relatively in the center of the frame and have it be quite zoomed out, dry it with forming. We're making our content. This is the format in which we using it. Let's say we're happy with what we've found and we're now trying to transfer things across. First of all, something to be aware of. I'm editing on a MacBook Pro, but this will be the case regardless of what kind of MacBook or non Mac computer you're editing on. Your ideally do not want to be editing on the hard drive of the machine. Reason being it's going to fill up super quickly. It's going to create lagging on your machine. So what you're gonna wanna do is actually utilize this little guy, which I'm actually using a little Winnie the Pooh pencil case, which is a wedge of two of my hard drives. So basically I have two hard drives push together, and then both of those are coming up. And then I'm using a little dongle, which you can see over here, which is what's allowing me to effectively see on my screen what I've just recorded and have it be not living on the machine itself. That is, step number one is being sure to use a external hard drive. Other thing you will often see with sluggers and so fulfill actually have a pockets on the back of the laptop and inside they will live their external hard drives. So again, they are not editing the footage on the computer, on the editing program. So once you've done that, you're going to be able to drag and drop everything onto your hard drive using a dongle or some kind of external card reader and then dragging and dropping your footage into cat cats 3. Learning Outcomes & Your Project: Let's start off talking about your learning outcomes and then I will explain exactly what your project will be. So in terms of learning outcomes, we're effectively going to focus on how you would cut a longer format piece of horizontal video content. So for example, a course or a YouTube video in a similar way in which I do it. It's a four-step process which effectively sweeps you through the footage a number of different times to achieve various different outcomes. These could be things like making the content a little bit more engaging, making sure that it has the necessary text overlays to articulate your point. How to drop in things like logos, the auto text generation, and effectively at every point showing you different bits of functionality within cap cut that are going to help you to achieve your objective towards the end of the class, we then transition into how to cut that down into short form content so that you have only had to form something once and you can then repurpose it for something like YouTube shorts or Instagram Reels. So in terms of your project, I would love for you to post either a longer format YouTube piece. So just pop the link in the project section. Or alternatively, if you would prefer to try out at like let's say a TikTok or Instagram real or a YouTube short, then of course that's perfect to, I just want to make sure that you have implemented at least some of the techniques taught in this course. So either things like jump cuts or texts on the screen or logos dropping in and dropping out. And if you have any words of wisdom for the other students are doing similar things, you can use that to accompany. So maybe say the kinds of things that you learned while doing that exercise and sharing the wisdom. Because of course, we're wanting to build a community of like-minded video creators. So if that sounds good, then please watch on and I cannot wait to see the project you create 4. Using the Desktop App: So in terms of how I'm going to teach this class, it's on the desktop app version of curb cuts. I've actually gone in and downloaded the app. So this is completely free. It does work on web as well, I believe, but I just love that it's kind of an app experience on your computer. And then once you can, of course do is also install it on your mobile phone so that if you're wanting to just do little tweaks or smaller edits, you can do it on your phone without necessarily needing the desktop. But because the desktop shows a more holistic experience of cap cut, that's why I've chosen to teach using it. 5. Connecting your Media: So what you will notice can sometimes happen is if for example, you've bumped your hard drive, sometimes you'll notice that the media goes offline. But I've noticed the easiest way if this is the case to exit the project and come back into it. So here you can see I just pulled out my external hard drives. You can see exactly what I was referring to. You'll see a lot of red which makes you realize there's been a little mistake. But if he's simply go back to homepage and then pop back into your main view. You will notice that everything rectifiers 6. Breathing & Fumbles : So basically you will start with a homepage that looks a little something like this and you would simply click New Project because I've already dragged some of the footage in for illustrative purposes. This is where I'm at at the moment. But you would typically see a blank bottom section. And then you could simply drag all of your video formats into this top left-hand section. So simply going into the hard drive, like let's say here, you literally drag and drop it into that top left-hand section like so because I've already dragged and dropped that video clip, you'll see that it already exists. So then what you can see is my video footage. And as soon as you zoom in on Mac, it's Command Plus, you'll start to see the ebbs and flows, particularly from a certain perspective. You can see where I'm actually quiet. I'm thinking about what I'm going to say next and so forth. So immediately without even playing out loud that portion of the video, I can already tell. I don't need that footage. I'm not talking. So unless it's B-roll, B-roll is when you're pretty much showing what you're referring to. It's not a role which is hidden shoulders, you explaining exactly how you create a video. The B-roll would be the portion of me lying in the grass, kind of like zooming my camera in and add some ink creates a that's going to illustrate exactly the point that I'm trying to make. So that is B-roll, in which case you wouldn't necessarily want the audio, but with a roll, you almost always do want that audio. But I believe that this is called scrubbing your footage where you basically scrubbing through and seeing what you can and can't delete. And so I'm using Command B on a normal non Mac computer that would be Control B. But Command B is what's allowing you to create these incisions. That's very first step of your editing process, is you effectively wanting to remove any beds where you're not talking. You don't have to do this like I said, even listening, you can just do it according to the visuals. Something that I do notice what the lavalier mics because it's a little bit harder to see what is the breadth. So me just going and me speaking. What I did find when I was using a Rode Video Michael Pro is because the breadths weren't as close to the microphone. I could more easily see. It would be like a very low kind of peek and sort it was very easy and straightforward to me to see which was a breadth versus which is me speaking. But I have noticed having switched over to the lateral ears. And there's a little bit more complicated, but effectively all it means is that you are going to have to listen to make sure that you're cutting out of breath and night you may be saying like a preposition or something that's a little bit softer. Phase one, you are scrubbing, you are command being, and you are getting rid of the content that you don't need. I have repeated a section a few times. I just want to make sure by listening that I'm editing the last time in which I said that piece. So if I make a mistake and I'm not working to a script, it's quite common that I would repeat something three or four or five times. I want to make sure that I'm editing the fifth tech rather than editing the first tag and then getting to the end and being like, hang on, I've left that section editing the second one and so forth. You just want to be making sure that you're editing the actual Take that you're wanting to use for the two. Don't lose, waste time doing that in terms of the breaths, it really is up to you. Some people don't edit their breathing out. I find that it can be a little bit jarring, especially because I have a tendency to breathe quite deeply before I say something. My personal preference is to edit all of the breaths out. It can seem a little unnatural because you're creating what's known as a jump cut. So it'll keep on cutting and it will be obvious because maybe your hands are moving in which case you're going to see that it's cut in between one thing and the other. But in my mind, I think about it like this. If someone was listening to my video as a podcast, it would be a lot easier listen because with that audio than not having to put through with my breathing, I think with a video at mosques that a little bit better because you can obviously see I'm breathing and here that I'm breathing. But if I think of it from an audio only perspective, that's of course what really inspires me to rather not do any of the breaths at all. So here I can see a breath. I'm just going to go Control B or Command V. Command V again, cut that piece out and then listen and make sure that I'm cutting it in a natural fashion. I'm not convinced that I loved this cut. So then in which case, I'm actually going to hover over the incision that I've created, pullets like that to get a more precise cuts it. This is my first scrub. I'm going to go through the full amounts of footage that I've imported simply by removing the breadths, removing the takes that I don't necessarily want. And then I will start to show you more of the techniques that are going to be what's going to help you to make it engaging when to shut the content. Is there 7. Cutting together Sequential & Non Sequential Footage: I've explored basically using the command B function and then using the slider. But the other way in which you can do this is simply by going to this cursor, doing the drop-down and then actually saying split and it's gonna give you a razor icon. I don't like using it because it feels quite hectic and severe. But literally as you click, it'll make the incision, which is a different way of going about this exercise. All right, so K2, about 20 min later, I have basically done that first full suite. And I'm getting to a place where I'm actually changing my angles. So although everything up until this point with sequential, I now have some different angles that I shot after I had shot my speaking piece where I want it to look like there's multiple cameras filming me even though there is only one. So you can see here, for example, the camera cuts from this position to this position and then to this position. So either I can choose to use both of those side angles, or I could arguably maybe pick this one because the lighting is slightly better. I think for the purposes of course creation, you do want multiple angles in order to maintain the attention span of the viewer. Because ultimately they're going to be spending quite a bit of time with you. So now what I'm gonna do is I'm actually just going to hold down on that little section. I'm gonna pull it up and I'm going to pull it forward. And I'm then gonna go find the piece that it's overriding and then have a drastic cuts to this piece. And once I've found that piece of history, I have to eliminate the original piece of footage and slot this piece of footage. And alternatively, if you are cutting two B-roll, you would be doing similar thing, but you wouldn't be wanting to change the audio. So these two examples you would put on top, but you would ultimately then just be trying to locate what portion you're trying to replace and then pull them down again into that first visual line. Or if it's B-roll, like let's say for example, these pieces, you would pull them up. But because there's no audio, you want my audio speaking in the background. So all you would do in those instances, as you would double-click on that shot and you would say separate audio there. It's going to give you the audio because I'm just opening my laptop. There isn't matched by the way of that. And then I would just remove that piece. Whereas here, like I mentioned, you want to keep that audio because you, there's no way that you're going to be able to time two takes even if he was saying if similar scripted just wouldn't work like that. So once I've done my sequential sweeps through effectively, now I'm doing kind of like a non-sequential sweep through where I'm pulling stuff that wasn't phones in sequence and overlaying it. The other thing that I would be looking to do in the second sweep would be to do zooming in and zooming out. So at the moment, the only jump cuts that we've done have effectively being those ones where we were breathing or where we made a mistake. Whereas now we want to be a lot more purposeful in terms of making sure like do we want to put me on the left-hand side and have like a cell phone or something appearing on the right-hand side. Do I want to overlay a piece of B-roll entirely where it's me typing when I'm talking about video editing, do I want to slowly zoom and slowly zoom art? I want to cut from a near transition to a far transition and vice versa. But effectively, you do need to be aware that I would say at least every 20 s, you're needing to switch things up. So if you had, let's say 10 min of talking head, you would never leave it as 10 min of talking head. Even if you've removed all of the breathing beautifully, you would want it to be kind of jumping in, jumping art. Things would be appearing on the screen and that's really what you're going to get your attention rates up with. And that's super-important whether you are creating for YouTube, Instagram, or a course. Because ultimately, this is what algorithms are gonna take into consideration when deciding if your content was successful in terms of retaining the viewer or not. I've located the piece of the puzzle effectively where actually I'm wanting to cut between this tick and this tech. So I'm going to show you exactly how that would work. So basically, I'm wanting to start off with this cuts. You can see basically I was just looking for the most natural and neutral way to transition between those two shots. And I just make sure that I pull it in and replace whatever portion I was referencing that same line. That's really such a great top tip because people think that you need multiple cameras to form. You absolutely don't. It's more about being creative in this way. 8. How to Record your Screen: If you are not using footage but actually screen recordings and you're wanting to know how does one screen record. You can either download and external screen recorder. You can even use Zoom or on a Mac, I like to hold down Control Shift and then five. And you will see basically the ability to be able to pick which portion of your screen you wanting to record. This is super handy, particularly with privacy purposes. So you maybe don't want to seek people to see your bookmarks and that kind of thing. So you would first off, effectively choose what portion of the screen you're able to see. And then that's immediately going to allow you to a thing without being worried about. People may be saying which bank to bank with or anything like that. So here you can see, I am showing you, I've opened Zoom. If this is the way in which you choosing to do it, all I have to do is go to the three dots and then hit record. And then I would share my screen as they're on a normal Zoom calls. So really it is quite straightforward and you get the option here also to pause and stop your recording. So really you shouldn't have any difficulty here. You don't actually have to have anyone else on the Zoom call. And then you can edit it later if there were any mistakes you wanted to get rid of. 9. How to do Jump Cuts to Add Interest: Now that you've got your jump cuts and you've done your scrub, basically what you're going to do like here, for example, we already have a natural insertion where we've already cut between shots. So in order to do this, I'm basically going to go into my sidebar and I'm in the video tab. Here you can see because I have the second clip selected, I can play with the scale. By default, it's going to be set at 100% and your position x and y is going to be naught if you wanted to, for example, move yourself left or right. You can simply hold down the arrow keys on x or y. And then you can see I'm shifting. So you can either do it like that or you can drag and drop yourself across. So that's one way of doing it. Or if you know what orientation you want, you can also enter the number itself. So let's say we wanted to just try it and see what 100 does. That's what 100 days or over the period of a video project, you might get quite familiar with this, in which case you'd be able to remember, like, I keep on going over by about 500 and therefore you can just start to resort to the number rotators, also an important one. Oftentimes you'll know, like, especially with the tripod, you've just fallen slightly wonky. And so in those instances you might, especially where there's a horizon, you might just want to fix it up so that it looks like it's always absolutely spot on. So that's both position and rotate. What you're gonna do with scale, it's just have a little play. So there you see if you drag in or drag out. Alternatively, you can use this number again. But I'm basically going to pull myself just a little bit down. So basically that's going to give me a little bit more headspace to play with. And I'm going to zoom in like that. So I'm now zoomed in by 137%. And there you can see it's already great way to make a point because you could land the general gist of something and then be like, Don't you agree or don't you think that's incredible? And you'll notice, oftentimes that'll be a close-up shot because it's really indicating to the audience that you're trying to engage them on a particular points. The other really handy tool is the stabilization tool. So oftentimes, if you're forming while walking on a boat, while driving, you might need to use this functionality. It's less relevant here because obviously I'm using a tripod, but all you have to do is select the clip and question hits stabilize and then you'll see a little percentage loading. And when it gets to 100%, you'll have 100 per cent stabilization. You can increase or decrease just how much you want that stabilization to take effect. It can create a little bit of warping. So you might just want to turn it down in certain instances, but I find that it works. Shifts skills. This point, I'm going to go through my whole set of footage again, where I originally had started with about 13 min of footage. I believe I'm down to about 8 min of footage, which already is a big accomplishment. Now, I'm gonna do all of those seem ends and zoom arts every two to three natural transitions and make sure that I'm engaging the user as much as possible. Step number three, we're going to start to do things like overlaying logos. And you can combine these two steps depending on your comfort levels. I sometimes feel like just doing it as its own step or other times I feel like combining it. I'm gonna do a little bit just with the zooming in, zooming out. And then let's start to talk about how we drag and drop things like logos or overlays 10. Excelling in an Attention Economy: Now I really hope that I haven't last year with sweeps 1.2 because the sweep three is gonna be your absolute favorite food store. You definitely going to have to make a cup of tea because this is where the creativity starts to shine. So with sweeps R0, effectively, what we're going to be doing is adding things like logos dropping in. We're going to have maybe a sulfur and scrolling, maybe your Instagram profile being shown off, those sorts of things. But also going to experiment with sound effects which are super simple end cap cat, because guess what? There's a whole library already in bolts. And then we're also going to look at things like effects and transitions. So if that sounds good to you, then beverage, and let's keep on going. If it sometimes feels like it it's saying is over-engineering a clip, believe you me, it is actually often necessary to add a lot of puzzles in order to maintain a viewer's attention so it can feel a little bit like cheap theatrical, but honestly it is so important when it comes to retention rates. The difference between a video that just has a role versus a video that just has B-roll versus a video that has B-roll that you have shot yourself is just talking cheese. I do find with causes, I do like to use a nice combination of stock videography, but you'll notice that I also do intersperse it with clips of me working, clips of me doing my thing. So in this way, I feel like I strike a nice balance between using more engaging and exciting stock videography that maybe I wouldn't be able to get like with groups of people or with more elaborate maybe top-down setups that I wouldn't otherwise be able to get. But certainly the ones that I do want to get, like someone working at a laptop, I try not to manage to use stuck videography in that way. The site that I do use for this is pixels. So you can simply go onto pixels.com and then you can toggle them to video, download any of those clips. And then that is going to be what gives you the nice basis for your B-roll. Obviously save that into your hard drive if you're organized, creates its own folder called B-roll and separates it off from your a roll. And then if, for example, in the future you're working with a video editor, it would be great because you'd already have gotten into that rhythm, but because you're trying to have on the cab cat side of things, it's just gonna make your life so much easier. So like I mentioned, you do want to switch it up. You want to kind of 20-second bursts between the a role, between the B-roll just to make sure that you're keeping people engaged. And if you want to have a nice example of a YouTube of the desert really well, if you watch any of Shelby churches videos, you'll notice that all of her B-roll is taken by her. So she really goes to the ends of the earth in order to ensure that all of the footages her own, which really does take those videos at 500 steps more. So at this point we're really just trying to get comfortable with the technique in terms of switching the jump cuts that ends the apps and overlaying B-roll as awareness the street. But in time you will notice that the quality of B-roll is really going to impact this as well. I hope that explains why this is so essential. One way that you will find me saying across all of my classes is the fact that we're living in an attention economy. So you're competing with the likes of Netflix and other very many on-demand video platform. When you are creating content, even if you feel like it's just a low production quality video, is this really necessary? Unfortunately, the answer is always yes. It is necessary to defer your shots, to defer a role in B-roll, and to make sure that you're keeping people super engaged, because the worst-case scenario would be that they love your thumbnail. They click through routers and then they say it's just a boring one like you sitting down and speaking face to camera instead, you want to add that vibrancy that is hard to replicate no matter how good your camera presences 11. Speed up, Slow Down & Reverse: I've just completed scrub number two. So basically the numbers that I chose were 115 per cent and 120 per cent. And I was doing that every second or third clip. So that means I'm gonna get some nice variety in the zoom in, zoom out. That's what I do want to just show you quickly before we move on to scrub number three, as I'm calling it, is basically just having a quick look. See in terms of speed and club's up or down, where this comes in handy. For example, I was editing and Instagram real this week, all about relaxation. And in the clip, the lady was having a massage with her face down and a massage bed and then she was opening her eyes and I felt like that doesn't speak to relaxation at all. You want it to be closing your eyes. They've really straightforward ways in order to fix those sorts of things. Well, you're going to do is basically go to your clip. In this instance, I'm looking at a clip of me typing effectively. Not very interesting. I'm going to speed and I'm going to speed it up. And you'll see that the clip obviously shortens. So now it's a super sped-up version. This is really awesome as B-roll as well. So for example, you could have you cleaning your house or something not particularly interesting. But then because you're able to speed it up, It's obviously it making it a lot more exciting. Or if you're going for a cinematic effect, just as beautiful, you're gonna want to slow the club down. So if it's someone's when their hair or something like that, it really does add some visual interest when you do that kind of thing. If you're wanting to do the reversing like I mentioned, it's simply go to the club edits and then click reverse. The other way is obviously that you can make it interesting. Mirror, for example, will simply change it if you ever wanting to undo what you've just done, I use Command Z or Control Z. If I was on a non Mac computer. Other things that are kinda cool, rotate, if you want to do the 180 degree one, that sort of thing, that's going to make it really easy for you to do that. Of course, we will go into the vertical section next. So don't stress too much about this. At this point, we're basically editing the master version and then we can go and cut it in various different ways. Next step, let's move on to sweep number three 12. Spice it up with Icons, Logos & Animations & Transitions : Course, the first thing you're going to want to do if you want to have overlays on your video, is you have to either do screen recordings. For example, I knew mobile phone, which is super straightforward if you have an iPhone because it is an inbuilt screen recorder. Otherwise, if you're on Android and you're battling with this cool app called a Azi recorder, which is going to be what's going to allow you to record yourself and screen. So this is brilliant if you want to, for example, show for Instagram profile and you can really be quite creative with those. I'll show you some ways in which you can use Canvas to use frames. So for example, you can mock up a laptop and then plug in the screen recording that you've taken. Similarly with an iPhone, this is really just going to add a little bit of stylization and personalized and to your videos. So first off, if you need to take any screen recordings, of course you're gonna wanna do that first. Secondly, if you want to use icons, just head over to flat icon.com and download the icons that you need, which you're going to then use to overlay. So you'll see the two icons that I've chosen have been really the coolest icon as well as the content creates icon. And then I've also gone ahead and I've downloaded the cap cat logo. I did have a little bit of issues because the first time I downloaded, I got a dot wav file which you don't want. If you want a dot PNG, which is going to maintain its transparent background when you export so that you're able to overlay it. And that's really the building blocks because now it's just a case of dragging and dropping that over in the cat, cats. And then you're gonna be good to go. You also of course going to be able to add animations. This is really simple to do because pretty much when you navigate over to the Animations tab, you'll see that it previous animation and then allows you to add it. And it doesn't have to be to the full clip. You can choose how long that animation stays and goes forward. But those are two really key steps. In order to get started. You have your icon as you do the animations and you make sure that the timing is spot on when you're ready, literally 99% of the way they. So here you can see exactly how I'm adding the animations. I'm making sure that the animation that I want to appear for longer holds for longer on the timeline. And the second one holds for bit shorter, then I re-size it. And then if I hover over the various animations, I can preview how they're going to look. And only once I actually click on that specific animation does it actually implement it on the timeline? And you will notice that it has done so by the arrow which you see in the very bottom left of that particular clip. Then you can drag the cursor backwards and forwards to actually make sure that you're timing is correct, then it's appearing as you want it to. So that is how that butt works in terms of the transitions. So I'm going to hit and an incision on the timeline. And I've gone to transitions in the top left-hand corner. Again, the exact same process applies. So if I hover over the transition, that's gonna give me a preview of what it's gonna do. And then only once I click the place or just click on that little tile or icon, does it then implemented on the timeline? And there you can see the flare is implementing in the exact point that I have my cursor currently on the timeline. Here you can see I can either drag it wider or narrower in order to determine how long that transition plays for a while. So sweeps three is all about adding that magic and that pizzazz with your icons, with your screen recordings that are coming over with your animations and transitions conditions are also super straightforward on Cap catch, you're literally going to go find where those cuts, our preview your transitions in the same way that you PVGO animations and then add them as you need to. You can of course also control the timing here, which makes it super, super straightforward. So step three is probably one of the most time-consuming steps, but it's also the most fun stuff. So be sure to enjoy this one because really it's where you're going to be able to let your creativity shine 13. Text & Captions: Step four is all about Canva and all the additional stuff that you can use once you, unlike some of the power of Canva, again, another completely free tool, it's going to mean that you're able to mark things up in a way that you'd hope for an ad, just that little bit extra. It's something, something, so this can be fun, especially if you have a corporate identity, commonly known as a CI, but because it allows you to inject more of that personality with colorful overlays and so forth. Of course, you would have hopefully had some opportunity to do this in cat, cat as well. It just allows you to take it one or actually several notches up from there are so many different ways in which I am using Canva to apps live on my videos. But you'll notice at the beginning of some of the classes they sectional titles with animations playing in the background. I'm doing all of that on Canva. Other thing I use it for is to search for elements like here you can see I'm searching for math book and I'm adding a MacBook elements that's going to allow me to drag and drop the screen recording over this element to have a purple animation in the background than a Mac book in the foreground. And then the screen recording over that. I'm also attempting this with an iPhone, but realized of course, because the corners are a little bit rounded, that I was actually going to have to get rid of my background because I would have to export it as a transparent PNG in order to put the screen recording behind it to make the rounded edges look good. But on the math book, it was working just fine. So I exported page one as an mp4. And the purple background I literally searched for as an element like bouquets moving background. And then obviously that icon of the MacBook itself. And then similarly for the iPhone, I'm exporting this as a PNG, like I mentioned, because I need to click that transparent background button in order to maintain the transparency to make sure that I can get the rounded corners to work. So that is one of the key ways in which I am using Canva to really just bring an identity to my courses. Some of the other ways in which I use it. For example, if you follow me over on YouTube, you'll notice that I have intro that players like that. That's all made in Canva. My end screen, which I also use on YouTube, also made on Canva, which you can see over there. If you type in any of these sorts of elements, there are so many templates for the particular element that you are looking for. So you needn't worry that you ever have to start from scratch. And then some of my other YouTube videos, you'll notice that I'll just use one of the animations or I'll just have a search around for an element that rarely services exactly what I'm trying to say here. I want it to be like a really light and bright video, which is why I'm using the orange. I love that font. So there'll be funds, for example, that aren't necessarily available in cap cut that you might want to add in another video about WhatsApp for business. Again, using that really fun font and all of those icons. So it just absolutely transformed my videos when I take the effort to implement from a Canva perspective to the final thing that you're going to be doing in week number three is adding text. And this is also thankfully super straightforward. I love how there are so many different forms and so many different effects, ones which are in bubbles and therefore much easier to read and one switch which is going to allow you to be that a little bit more creative. Alright, so here you can see I've gone to my top left-hand corner to the text section, and then I've clicked on the place on the default text. And it's added that little orange but to my timeline. And then you can see in the Inspector, I can easily change any of those fonts. I can make sure that it's colorful. I can make sure that it's playing. I can change the font itself and the text to speech, but it's a little bit different because this is like that TikTok voice, but I'm just showing you there are a variety of different text options here. While you're doing this step is also a great time to speak about the fact that you can put captions on the screen. So how this works is you go to auto captions and you wait quite a while creating auto caption. So totally dependent on how long this video actually is, then you'll see that it drops each individual word onto a timeline. You can then review it to make sure that it's captured it correctly. What you can see me doing here is I've actually muted that particular top timeline and I'm pulling just a few words down. So this is in the instance that you don't, for example, want all of your captions to display. You only want some. You can just mute the ones that you're not using and then pull down the ones that you are. The one thing to bear in mind. However, when you are adding the captions, of course, they're not going to be coming across both your horizontal annual vertical format content. So either you can generate them and put them as horizontal first and then put them into vertical, or if you prefer to do it other way around. So do horizontal knots have any onscreen components and then crop in surveyed circle and then add your captions either way is totally fine, really just depends on your use case. Put the videos. It's less common that you would have text overlay the whole way through a horizontal video normally because that's kinda the state that someone is in when they're watching YouTube is that they do want to focus. So I like to do this as I actually generate my captions. And this is super straightforward, simple. Obviously it will take a little bit of time depending on how long your video is, but then I will hide the captions that I don't want to appear on horizontal. So normally with horizontal at anyone's a couple of words to appear for impact. I won't want them carried out through the whole video because it would be quite accessible via a ten-minute period. But certainly as I start the video, it's likely that I would want some captions versus on vertical format content. It might be true that she wanted throughout the video. So no matter what your preferences, this is going to make it super easy to generate those captions. Just make sure that you do read through them. I, for example, have a South African accent, so it's not always going to capture, which is saying 100% 14. From Long Format to Short Format: Next up, let's talk about how we transition from long format to short format content. This is so straightforward, you will not even believe so. Now that we have our long format content, let's say we are totally happy with it. You're gonna be asking me how do I do the exporting part? Is this so straightforward? Just simply going to click Export and then triple check where you want it to go. Remember, we did have a disclaimer at the beginning of this course saying we want things to sit on an external hard drive. So I would suggest in the same way as you've kept all of your stock footage or aero, your B-roll, anything like that on your external. You're also going to do the export, an external. And you can, of course, then back this up using like Dropbox or anything else. If you're worried about the external may be getting corrupted. But to be honest, I've never had any issues in that regard. So you're going to set the exports destination and exported. You don't need to set an endpoint and an out point if you are exporting the entirety of your timeline, however, if you have a long timeline and you're just trying to export a small portion, as is commonly the case. For example, with my courses, I might be working on quite a bit of footage, but only wanting to export a smallest section, I will simply hit the I key and the 0 key in order to set endpoint and our point. And then it will only export that portion of the video. That's how the export bit gets handled in terms of then how you would go about cutting it into a vertical format, shorter format content. Or you're going to have to do is change the aspect ratio of the video. And then once you've done that, you can of course cut it down even further. So what I like to do in this instance is I will create a duplicate of the project before I start with my short format version. And then I will change the aspect ratio of that project and then make sure that it complies with whichever platform I'm trying to upload to, whether that's 1 min, 30 s or 1 min, or let's say thirty-seconds, then you can obviously just make sure that you're doing it in that way. It did speak a little bit earlier in the course about on-screen captions. You would of course, just make sure that they're not running off the screen when you do that translation effectively. So you just want to make sure that you're making those lines narrower. There you go. You've effectively being able to ensure that you've taken something that was horizontal and changed it into vertical. And then that's going to help you to drive traffic to that longer format horizontal piece of content and appear across more platforms. But hope that that was helpful. In the next video we're going to show you if you don't do the horizontal bit and you're just starting with a vertical format timeline and you're not going through that we've shown, then I will show you exactly how you can just start off from scratch and create an Instagram real, very short and effective. However, this method would apply if you've got a longer format piece of content that you're trying to translate into, a shorter format piece of content 15. How I create #trending reels from scratch: Alright, so if you are not starting with a horizontal format and you're purely wanting to create an Instagram real or a TikTok in KitKat, then all you're going to do is ensure when you enter your project that your aspect ratio is set to nine by 16, so that you can find over there. You're then going to open Instagram on your desktop like I have done. And you're going to hit off to really effectively. All I want you to do is find a trending audio that's really going to work for what you're hoping to achieve with your real. I would typically, I mean, I would do the sound on, of course, have a scroll, have a scroll, and just check out a bunch of different rails that are popular. The, the, both the style as well as what sort of audio accompanies that style. And once you've found one that you think is really going to work, you're going to head to a downloader. I like to use save instead of app. So you simply pop the link and over here and then you download that little MP4. So then what you're gonna do is you're going to hit over to your cab cards, obviously ensuring that your aspect ratio is set to nine by 16. You're going to plunk it on your timeline. And when you put any video on your timeline, of course, you can double-click on it. And it's blocked out at the moment because there is no video at the moment, but there's a separate audio option. You're going to separate the audio and then that is actually going to de-link the visual from the audio. And you're just gonna be left with the audio setting in this bottom line. And then you're going to have fun dropping your videography in. So it doesn't need to be all the same aspect ratio. Like it's pulling some stock videography, let's say, and there's some horizontal and vertical. You can just have a play with it like here. You can see, for example, that this was actually once a horizontal clip. So effectively, I'm listening to my audio and trying to get it to cut to the beat. So this is what I've done with this one. So, so simple. I mean, this literally took me 5 min to make one side found both the audio as well as the visuals that I want you to accompany it. It's simply a case of plopping it on the timeline. Using your command B or your control B to cut and making sure that you try and hit that beat every time. That's typically what's going to help heat to maintain someone's attention. Honestly, this is the quickest way that I have found to create a real, it's way faster even on your desktop than when compared to, let's say, for example, your mobile phone. I've used in the shots, I've used the cab card mobile app, and I just think that this way of doing it on the desktop is the best ways. So please do let me know down below, if you create, when you want to share some of your learnings, I would love to hear what you have to say about this technique of creating reels. 16. Thank you for joining!: That's it from me. I'm so proud of you for coming this far and really investing the time into understanding the power of video editing, particularly a simplistic tool like cap cuts, which is going to give you all of the impact with very little of the effort. Like I mentioned in the beginning of this class, you can try out a variety of different tools and really get lost in the detail. But you can battle with things like color correction and color grading. And how do I do this? And really just get that impression that you're working with a tool that's too complex for quite a simplistic need. So instead of taking like an eight-week class on Premiere Pro, which is something that I did a lot of time, energy and money in learning a tool that you otherwise, I'm not going to use. I really am such a proponent of learning cap cut like you have done, because it's really the simplest means to an end. So think of it like an MVP or minimum viable products. You're able to create these bits of content that were relatively low effort, but I'm going to be high impact in your life. And I really feel like so much can be said for the Pareto principle, which is 20% of our effort yields 80 per cent of our results. And I would say anything pertaining to video editing and kept cuts have been part of my 20%. It's been the best tools that I could have learned, because it means that I'm able to amplify my impactful More. So just give yourself that mental hag feel really good about the fact that you can actually take your impact from here to here with online video. And I cannot wait to see how you take them out there into the wild. So please, if you do create Instagram content, for example, please tag me, I've popped my handle on screen and you can actually share with me what it is that you're creating with this new-found knowledge. If you want to check me out on YouTube, you can simply look for makes Hollis. And over there you'll find me speaking about topics like chat, GPT, conversational commerce, WhatsApp messaging, particularly on the WhatsApp side of things, as well as a whole host of tips on social media marketing. So please do give me a subscribe if you resonate with that sort of contents so that we can stay in touch after this tutorial. And if you have any queries or comments, you can always pop them in the comments of my YouTube channel. I'm super chatty over there. So any questions or queries you may have around content creation, I would only be too happy to help. I can't wait to see you for our next class so that we can continue to do digital better and tell them, Please, content create to your heart's content. I would be so delighted if this helped to unleash their creativity within you. And I'll see you very soon.