Transcripts
1. Welcome to the class: In today's class, I'm
gonna be taking you from Clueless to
content creator. He's like one of my absolute
favorite tools, kept cuts. When I started at video editing, about five years ago, I started on a platform
called Wendy Shea full Mora. I then went on to
Adobe Premiere Pro. Then I jumped to
da Vinci Resolve. I never really felt
that sense of, yes, I can nail this in the
way that I intend for a message to be conveyed using video editing on
those platforms. I find them difficult, understand, they
weren't intuitive. And often I felt like
my message wasn't translating and the
ways that I was hoping. But ever since I
discovered cap cut, which is a totally free tool, I've really felt a lot
differently about video editing, and I'm so excited to
share that with you today. If we haven't made before, It's an absolute
pleasure to meet you. My name is Megan Hollis
and I am a YouTuber. It cause creates a digital
marketing strategist with over ten years experience
and the head of content for a major e-commerce
brand in South Africa, I really can't overstate
the impact that video editing has had
on my life of late. So I started looking into video editing because
I wanted to self host courses and have since started based on
marketplaces to, I've also done a lot in
the way of YouTube videos. I think I've edited
about 200 or so of my own YouTube videos
and started to slowly but surely grow my subscriber
base on that side. And in general, I've
just found it to be an incredible tool
that is able to, unlike a lot of my expertise
on what I've learned as a digital marketing strategist
and have it live in an evergreen fashion across a variety of
different platforms. The reason why this
is so important is because I work nine to five. I'm not a full-time freelancer. And video editing is one. A few ways in which you can leverage your skills outside of your lines of five
in a way that isn't going to exhaust
you or tie you out. So that means that even
when I'm sleeping, I'm still making
money as a result of everything that
I've learned when it comes to video editing, I know that there can be some negativity around hustle
culture because people feel like having a side hustle
in addition to having a full-time job can be almost
impossible to maintain. But with the power
of video editing, I really have found that
this isn't the case. I feel like I can allocate
a weekend a month, let's say, to content creation in a way that's
super sustainable. And that all comes down to the power of video
rights. Video. It allows you to allocate time, Something form
something Bailey audio, and just do it once you know
you're not having to reteach the same courses
over and over again as is the case and a lot
of teaching professions, or that you can get
it right once and then have that live on for
a long period of time, which is what I absolutely
adore about it financially, this has been incredibly
beneficial to me. I am based in South Africa. The ability to be able
to earn dollars on platforms like YouTube through AdSense is really unlock new possibilities for me in terms of investment and travel. And these are some of my
absolute favorite passions that just would not be otherwise possible
if I were just fitting the South African
rand in a nine to five. You want to unlock more of the possibilities
that come along with the confidence to
video edits your expertise, then this is the class for you, whether you're
looking at to double down on your short
format content, be that Instagram or YouTube. Or you're looking to elevate
your YouTube presence. So that would be
longer format video. This tutorial is going to show you how you can form things at once and have that content
live in various formats, all in ways that are going to
serve you as an individual. I have become an absolute
master in terms of repurposing content because
time is of the essence. Honestly, with my full-time job, I don't have time
to form things in multiple different ways to suit multiple
different objectives. So instead, I'm using cat, cats in this tutorial
to really showcase, or you can use one piece of content in a variety
of different ways.
2. Before we begin: The absolute best
way I could think of to showcase editing on the cab card with you
guys is actually to edit this tutorial in real time. You can see exactly
how I'm doing it, exactly what techniques I'm
using in order to edit. And you'll be familiar
subject matter because you're literally
watching it there. Hopefully, that sounds good
to you and let's get into it. So first things first, you're going to want to form
in a horizontal format. And typically what I like to do is have quite a wide angle. So be quiet seemed odd because that is what's
going to account for you being able to crop into that Instagram real or
YouTube short format. So the way in which
I'm sitting now, obviously you at a slight
angle, but ideally, you want to be relatively in the center of the frame and
have it be quite zoomed out, dry it with forming. We're making our content. This is the format in
which we using it. Let's say we're happy
with what we've found and we're now trying
to transfer things across. First of all, something
to be aware of. I'm editing on a MacBook Pro, but this will be the case
regardless of what kind of MacBook or non Mac computer
you're editing on. Your ideally do not want to be editing on the hard
drive of the machine. Reason being it's going
to fill up super quickly. It's going to create
lagging on your machine. So what you're gonna
wanna do is actually utilize this little guy, which I'm actually using a little Winnie the
Pooh pencil case, which is a wedge of
two of my hard drives. So basically I have two
hard drives push together, and then both of
those are coming up. And then I'm using
a little dongle, which you can see over here, which is what's allowing me to effectively see on my
screen what I've just recorded and have it be not
living on the machine itself. That is, step number
one is being sure to use a external hard drive. Other thing you
will often see with sluggers and so fulfill
actually have a pockets on the back of the laptop and inside they will live their
external hard drives. So again, they are not editing the footage on the computer, on the editing program. So once you've done that, you're going to be
able to drag and drop everything onto your hard
drive using a dongle or some kind of external
card reader and then dragging and dropping
your footage into cat cats
3. Learning Outcomes & Your Project: Let's start off talking about
your learning outcomes and then I will explain exactly
what your project will be. So in terms of
learning outcomes, we're effectively going to
focus on how you would cut a longer format piece of
horizontal video content. So for example, a course or a YouTube video in a similar
way in which I do it. It's a four-step process which effectively sweeps you through the footage a number of different times to achieve
various different outcomes. These could be
things like making the content a little
bit more engaging, making sure that it has the necessary text overlays
to articulate your point. How to drop in
things like logos, the auto text generation, and effectively at every point showing you different
bits of functionality within cap cut that are
going to help you to achieve your objective
towards the end of the class, we then transition
into how to cut that down into short form
content so that you have only had to form something
once and you can then repurpose it for something like YouTube shorts or
Instagram Reels. So in terms of your project, I would love for you to post either a longer
format YouTube piece. So just pop the link in
the project section. Or alternatively, if you
would prefer to try out at like let's say a TikTok or Instagram real or
a YouTube short, then of course
that's perfect to, I just want to make sure
that you have implemented at least some of the techniques
taught in this course. So either things like
jump cuts or texts on the screen or logos
dropping in and dropping out. And if you have any words of wisdom for the other students
are doing similar things, you can use that to accompany. So maybe say the kinds of
things that you learned while doing that exercise
and sharing the wisdom. Because of course,
we're wanting to build a community of like-minded
video creators. So if that sounds good, then please watch on and I cannot wait to see the
project you create
4. Using the Desktop App: So in terms of how I'm
going to teach this class, it's on the desktop app
version of curb cuts. I've actually gone in
and downloaded the app. So this is completely free. It does work on web
as well, I believe, but I just love
that it's kind of an app experience
on your computer. And then once you
can, of course do is also install it on
your mobile phone so that if you're
wanting to just do little tweaks or smaller edits, you can do it on
your phone without necessarily needing the desktop. But because the desktop shows a more holistic
experience of cap cut, that's why I've chosen
to teach using it.
5. Connecting your Media: So what you will notice can sometimes happen
is if for example, you've bumped your hard drive, sometimes you'll notice that
the media goes offline. But I've noticed the
easiest way if this is the case to exit the project
and come back into it. So here you can see I just pulled out my
external hard drives. You can see exactly what
I was referring to. You'll see a lot of
red which makes you realize there's been
a little mistake. But if he's simply
go back to homepage and then pop back
into your main view. You will notice that
everything rectifiers
6. Breathing & Fumbles : So basically you will start with a homepage that
looks a little something like this and you would simply
click New Project because I've already dragged some of the footage in for
illustrative purposes. This is where I'm
at at the moment. But you would typically see
a blank bottom section. And then you could
simply drag all of your video formats into
this top left-hand section. So simply going into
the hard drive, like let's say here, you literally drag and drop it into that top left-hand section like so because I've already dragged and dropped
that video clip, you'll see that it
already exists. So then what you can see
is my video footage. And as soon as you zoom in
on Mac, it's Command Plus, you'll start to see
the ebbs and flows, particularly from a
certain perspective. You can see where
I'm actually quiet. I'm thinking about
what I'm going to say next and so forth. So immediately without
even playing out loud that portion of the video, I can already tell. I don't need that footage. I'm not talking. So unless it's B-roll, B-roll is when you're pretty much showing what
you're referring to. It's not a role which
is hidden shoulders, you explaining exactly
how you create a video. The B-roll would be the portion
of me lying in the grass, kind of like zooming my camera in and add some ink creates a that's going to illustrate
exactly the point that I'm trying to make. So that is B-roll, in which case you wouldn't
necessarily want the audio, but with a roll, you almost
always do want that audio. But I believe that
this is called scrubbing your footage where you basically scrubbing through and seeing what you can
and can't delete. And so I'm using Command B on a normal non Mac computer
that would be Control B. But Command B is what's allowing you to create
these incisions. That's very first step
of your editing process, is you effectively
wanting to remove any beds where
you're not talking. You don't have to do
this like I said, even listening, you can just do it according to the visuals. Something that I do notice
what the lavalier mics because it's a little bit harder to see what is the breadth. So me just going
and me speaking. What I did find when I was using a Rode Video Michael Pro is because the breadths weren't
as close to the microphone. I could more easily see. It would be like a very low kind of peek and sort it
was very easy and straightforward to
me to see which was a breadth versus
which is me speaking. But I have noticed having switched over to
the lateral ears. And there's a little
bit more complicated, but effectively all it means is that you are going to
have to listen to make sure that you're cutting out of breath and night you may be saying like a preposition or something that's a
little bit softer. Phase one, you are scrubbing, you are command being, and you are getting rid of the content that
you don't need. I have repeated a
section a few times. I just want to make sure
by listening that I'm editing the last time in
which I said that piece. So if I make a mistake and
I'm not working to a script, it's quite common
that I would repeat something three or
four or five times. I want to make sure
that I'm editing the fifth tech rather than editing the first tag and then getting to the
end and being like, hang on, I've left that section editing the second
one and so forth. You just want to be making
sure that you're editing the actual Take that you're
wanting to use for the two. Don't lose, waste time doing that in
terms of the breaths, it really is up to you. Some people don't edit
their breathing out. I find that it can be
a little bit jarring, especially because
I have a tendency to breathe quite deeply
before I say something. My personal preference is to
edit all of the breaths out. It can seem a little unnatural because you're creating
what's known as a jump cut. So it'll keep on cutting and it will be obvious because
maybe your hands are moving in which case
you're going to see that it's cut in between one
thing and the other. But in my mind, I think about it like this. If someone was listening
to my video as a podcast, it would be a lot easier listen because with that audio than not having to put through
with my breathing, I think with a video at mosques
that a little bit better because you can
obviously see I'm breathing and here
that I'm breathing. But if I think of it from
an audio only perspective, that's of course what
really inspires me to rather not do any of
the breaths at all. So here I can see a breath. I'm just going to go
Control B or Command V. Command V again, cut
that piece out and then listen and make sure that I'm cutting it in a natural fashion. I'm not convinced that
I loved this cut. So then in which case, I'm actually going to hover over the incision that I've created, pullets like that to get
a more precise cuts it. This is my first scrub. I'm going to go through the
full amounts of footage that I've imported simply
by removing the breadths, removing the takes that I
don't necessarily want. And then I will start
to show you more of the techniques
that are going to be what's going to
help you to make it engaging when to
shut the content. Is there
7. Cutting together Sequential & Non Sequential Footage: I've explored basically using the command B function and
then using the slider. But the other way in
which you can do this is simply by going to this cursor, doing the drop-down and
then actually saying split and it's gonna
give you a razor icon. I don't like using it because it feels quite hectic and severe. But literally as you click, it'll make the incision, which is a different way of
going about this exercise. All right, so K2, about 20 min later, I have basically done
that first full suite. And I'm getting to
a place where I'm actually changing my angles. So although everything up until this point
with sequential, I now have some different angles that I shot after I had shot my speaking piece where I
want it to look like there's multiple cameras filming me even though there is only one. So you can see
here, for example, the camera cuts
from this position to this position and
then to this position. So either I can choose to use
both of those side angles, or I could arguably maybe pick this one because the
lighting is slightly better. I think for the purposes
of course creation, you do want multiple
angles in order to maintain the attention
span of the viewer. Because ultimately
they're going to be spending quite a bit
of time with you. So now what I'm gonna
do is I'm actually just going to hold down
on that little section. I'm gonna pull it up and I'm
going to pull it forward. And I'm then gonna go
find the piece that it's overriding and then have a
drastic cuts to this piece. And once I've found
that piece of history, I have to eliminate the original piece of footage and slot this piece of footage. And alternatively, if you
are cutting two B-roll, you would be doing
similar thing, but you wouldn't be wanting
to change the audio. So these two examples
you would put on top, but you would ultimately then just be trying to locate
what portion you're trying to replace and
then pull them down again into that first visual line. Or if it's B-roll, like let's say for example, these pieces, you
would pull them up. But because there's no audio, you want my audio speaking
in the background. So all you would do
in those instances, as you would double-click on that shot and you would
say separate audio there. It's going to give
you the audio because I'm just opening my laptop. There isn't matched
by the way of that. And then I would just
remove that piece. Whereas here, like I mentioned, you want to keep that
audio because you, there's no way that
you're going to be able to time two takes even if he was saying if similar scripted just wouldn't
work like that. So once I've done my sequential sweeps
through effectively, now I'm doing kind of like a non-sequential sweep
through where I'm pulling stuff that
wasn't phones in sequence and overlaying it. The other thing that I
would be looking to do in the second sweep would be to do zooming in and zooming out. So at the moment, the only
jump cuts that we've done have effectively being those
ones where we were breathing or where
we made a mistake. Whereas now we want
to be a lot more purposeful in terms of
making sure like do we want to put me on the
left-hand side and have like a cell phone or something appearing on
the right-hand side. Do I want to overlay a
piece of B-roll entirely where it's me typing when I'm talking about video editing, do I want to slowly zoom
and slowly zoom art? I want to cut from a near transition to a far
transition and vice versa. But effectively, you
do need to be aware that I would say at
least every 20 s, you're needing to
switch things up. So if you had, let's say
10 min of talking head, you would never leave it
as 10 min of talking head. Even if you've removed all of
the breathing beautifully, you would want it to be kind
of jumping in, jumping art. Things would be appearing
on the screen and that's really what you're
going to get your attention rates up with. And that's
super-important whether you are creating for YouTube, Instagram, or a course. Because ultimately, this is what algorithms
are gonna take into consideration when deciding if your content was successful in terms of retaining
the viewer or not. I've located the piece of
the puzzle effectively where actually I'm wanting to cut between this
tick and this tech. So I'm going to show you
exactly how that would work. So basically, I'm wanting to
start off with this cuts. You can see basically
I was just looking for the most natural and neutral way to transition between
those two shots. And I just make sure that
I pull it in and replace whatever portion I was
referencing that same line. That's really such
a great top tip because people think that you need multiple cameras to form. You absolutely don't. It's more about being
creative in this way.
8. How to Record your Screen: If you are not using
footage but actually screen recordings and
you're wanting to know how does one screen record. You can either download and
external screen recorder. You can even use
Zoom or on a Mac, I like to hold down Control
Shift and then five. And you will see basically
the ability to be able to pick which portion of your screen you
wanting to record. This is super handy, particularly
with privacy purposes. So you maybe don't
want to seek people to see your bookmarks and
that kind of thing. So you would first off, effectively choose what portion of the screen
you're able to see. And then that's immediately
going to allow you to a thing without
being worried about. People may be saying which bank to bank with or
anything like that. So here you can see, I am showing you,
I've opened Zoom. If this is the way in which
you choosing to do it, all I have to do is go to the three dots and
then hit record. And then I would
share my screen as they're on a normal Zoom calls. So really it is quite straightforward and
you get the option here also to pause and
stop your recording. So really you shouldn't
have any difficulty here. You don't actually have to have anyone else on the Zoom call. And then you can edit
it later if there were any mistakes you
wanted to get rid of.
9. How to do Jump Cuts to Add Interest: Now that you've
got your jump cuts and you've done your scrub, basically what you're
going to do like here, for example, we already have a natural insertion where we've already cut between shots. So in order to do this, I'm basically going to go into my sidebar and I'm
in the video tab. Here you can see because I
have the second clip selected, I can play with the scale. By default, it's going
to be set at 100% and your position x and y is going to be naught
if you wanted to, for example, move
yourself left or right. You can simply hold down
the arrow keys on x or y. And then you can
see I'm shifting. So you can either do
it like that or you can drag and drop
yourself across. So that's one way of doing it. Or if you know what
orientation you want, you can also enter
the number itself. So let's say we wanted to just try it and see what 100 does. That's what 100 days or over the period of
a video project, you might get quite
familiar with this, in which case you'd
be able to remember, like, I keep on going
over by about 500 and therefore you
can just start to resort to the number rotators, also an important one. Oftentimes you'll know, like, especially with the tripod, you've just fallen
slightly wonky. And so in those
instances you might, especially where
there's a horizon, you might just want to fix
it up so that it looks like it's always
absolutely spot on. So that's both
position and rotate. What you're gonna do with scale, it's just have a little play. So there you see if you
drag in or drag out. Alternatively, you can
use this number again. But I'm basically going to pull myself just a little bit down. So basically that's
going to give me a little bit more
headspace to play with. And I'm going to
zoom in like that. So I'm now zoomed in by 137%. And there you can see it's already great way
to make a point because you could land the general gist of
something and then be like, Don't you agree or don't you
think that's incredible? And you'll notice, oftentimes that'll be a close-up
shot because it's really indicating to the audience
that you're trying to engage them on a
particular points. The other really handy tool
is the stabilization tool. So oftentimes, if you're forming
while walking on a boat, while driving, you might need
to use this functionality. It's less relevant here because obviously
I'm using a tripod, but all you have to do is select the clip and question hits stabilize and then you'll see a little percentage loading. And when it gets to 100%, you'll have 100 per
cent stabilization. You can increase or
decrease just how much you want that
stabilization to take effect. It can create a little
bit of warping. So you might just want to turn it down in certain instances, but I find that it
works. Shifts skills. This point, I'm
going to go through my whole set of footage again, where I originally
had started with about 13 min of footage. I believe I'm down to
about 8 min of footage, which already is a
big accomplishment. Now, I'm gonna do all of
those seem ends and zoom arts every two to three natural
transitions and make sure that I'm engaging the
user as much as possible. Step number three, we're
going to start to do things like overlaying logos. And you can combine these two steps depending
on your comfort levels. I sometimes feel
like just doing it as its own step or other times
I feel like combining it. I'm gonna do a little bit just with the zooming
in, zooming out. And then let's start to
talk about how we drag and drop things like
logos or overlays
10. Excelling in an Attention Economy: Now I really hope that I haven't last year
with sweeps 1.2 because the sweep
three is gonna be your absolute
favorite food store. You definitely going to
have to make a cup of tea because this is where the
creativity starts to shine. So with sweeps R0, effectively, what we're going to
be doing is adding things like logos dropping in. We're going to have maybe
a sulfur and scrolling, maybe your Instagram
profile being shown off, those sorts of things. But also going to experiment
with sound effects which are super simple end cap
cat, because guess what? There's a whole library
already in bolts. And then we're also
going to look at things like effects and transitions. So if that sounds good to you, then beverage, and
let's keep on going. If it sometimes feels
like it it's saying is over-engineering a
clip, believe you me, it is actually
often necessary to add a lot of puzzles in order to maintain a viewer's
attention so it can feel a little bit
like cheap theatrical, but honestly it is so important when it comes to
retention rates. The difference between
a video that just has a role versus a
video that just has B-roll versus a video
that has B-roll that you have shot yourself is
just talking cheese. I do find with causes, I do like to use a nice
combination of stock videography, but you'll notice that I also do intersperse it with
clips of me working, clips of me doing my thing. So in this way, I feel like I strike a nice balance between using more engaging and
exciting stock videography that maybe I wouldn't
be able to get like with groups of people or with more elaborate
maybe top-down setups that I wouldn't otherwise
be able to get. But certainly the ones
that I do want to get, like someone working
at a laptop, I try not to manage to use
stuck videography in that way. The site that I do use
for this is pixels. So you can simply go onto pixels.com and then you
can toggle them to video, download any of those clips. And then that is going
to be what gives you the nice basis
for your B-roll. Obviously save that into your hard drive if
you're organized, creates its own folder called B-roll and separates it
off from your a roll. And then if, for example, in the future you're working
with a video editor, it would be great because you'd already have
gotten into that rhythm, but because you're trying to have on the cab cat
side of things, it's just gonna make your
life so much easier. So like I mentioned, you do want to switch it up. You want to kind of 20-second
bursts between the a role, between the B-roll just to make sure that you're
keeping people engaged. And if you want to have a nice example of a YouTube
of the desert really well, if you watch any of
Shelby churches videos, you'll notice that all of
her B-roll is taken by her. So she really goes to
the ends of the earth in order to ensure that all
of the footages her own, which really does take those
videos at 500 steps more. So at this point we're really just trying to
get comfortable with the technique in terms of switching the jump
cuts that ends the apps and overlaying B-roll
as awareness the street. But in time you will
notice that the quality of B-roll is really going
to impact this as well. I hope that explains why
this is so essential. One way that you will find
me saying across all of my classes is the
fact that we're living in an attention economy. So you're competing with
the likes of Netflix and other very many on-demand
video platform. When you are creating content, even if you feel like it's just a low production
quality video, is this really necessary? Unfortunately, the
answer is always yes. It is necessary to
defer your shots, to defer a role in B-roll, and to make sure
that you're keeping people super engaged, because the worst-case scenario would be that they
love your thumbnail. They click through
routers and then they say it's just a boring one like you sitting down and speaking face to camera instead, you want to add that
vibrancy that is hard to replicate no matter how
good your camera presences
11. Speed up, Slow Down & Reverse: I've just completed
scrub number two. So basically the numbers
that I chose were 115 per cent and 120 per cent. And I was doing that every
second or third clip. So that means I'm gonna get some nice variety in
the zoom in, zoom out. That's what I do want to
just show you quickly before we move on to
scrub number three, as I'm calling it, is basically
just having a quick look. See in terms of speed
and club's up or down, where this comes in handy. For example, I was
editing and Instagram real this week, all
about relaxation. And in the clip,
the lady was having a massage with her face down and a massage bed and
then she was opening her eyes and I felt like that doesn't speak to
relaxation at all. You want it to be
closing your eyes. They've really
straightforward ways in order to fix those
sorts of things. Well, you're going to do is
basically go to your clip. In this instance, I'm looking at a clip of me
typing effectively. Not very interesting. I'm going to speed and
I'm going to speed it up. And you'll see that the
clip obviously shortens. So now it's a super
sped-up version. This is really awesome
as B-roll as well. So for example, you could have you cleaning your house or something not
particularly interesting. But then because you're
able to speed it up, It's obviously it making
it a lot more exciting. Or if you're going for
a cinematic effect, just as beautiful, you're gonna want to slow
the club down. So if it's someone's when their hair or
something like that, it really does add some visual interest when
you do that kind of thing. If you're wanting to do the
reversing like I mentioned, it's simply go to the club
edits and then click reverse. The other way is obviously that you can make
it interesting. Mirror, for example,
will simply change it if you ever wanting to
undo what you've just done, I use Command Z or Control Z. If I was on a non Mac computer. Other things that are
kinda cool, rotate, if you want to do
the 180 degree one, that sort of thing,
that's going to make it really easy for you to do that. Of course, we will go into
the vertical section next. So don't stress too
much about this. At this point, we're
basically editing the master version
and then we can go and cut it in
various different ways. Next step, let's move on
to sweep number three
12. Spice it up with Icons, Logos & Animations & Transitions : Course, the first thing
you're going to want to do if you want to have
overlays on your video, is you have to either
do screen recordings. For example, I
knew mobile phone, which is super
straightforward if you have an iPhone because it is an
inbuilt screen recorder. Otherwise, if you're on Android
and you're battling with this cool app called
a Azi recorder, which is going to be
what's going to allow you to record yourself and screen. So this is brilliant if
you want to, for example, show for Instagram
profile and you can really be quite
creative with those. I'll show you some
ways in which you can use Canvas to use frames. So for example, you can
mock up a laptop and then plug in the screen
recording that you've taken. Similarly with an iPhone, this is really just going
to add a little bit of stylization and personalized
and to your videos. So first off, if you need to
take any screen recordings, of course you're gonna
wanna do that first. Secondly, if you
want to use icons, just head over to flat icon.com and download
the icons that you need, which you're going to
then use to overlay. So you'll see the two icons
that I've chosen have been really the coolest icon as well as the
content creates icon. And then I've also
gone ahead and I've downloaded the cap cat logo. I did have a little
bit of issues because the first
time I downloaded, I got a dot wav file
which you don't want. If you want a dot PNG, which is going to maintain its transparent
background when you export so that you're
able to overlay it. And that's really
the building blocks because now it's just a case of dragging and dropping
that over in the cat, cats. And then you're
gonna be good to go. You also of course going to
be able to add animations. This is really simple to
do because pretty much when you navigate over
to the Animations tab, you'll see that it previous animation and then
allows you to add it. And it doesn't have to
be to the full clip. You can choose how long that animation stays
and goes forward. But those are two
really key steps. In order to get started. You have your icon as you do
the animations and you make sure that the timing is
spot on when you're ready, literally 99% of the way they. So here you can see exactly how I'm adding the animations. I'm making sure that the
animation that I want to appear for longer holds for
longer on the timeline. And the second one
holds for bit shorter, then I re-size it. And then if I hover over
the various animations, I can preview how
they're going to look. And only once I
actually click on that specific animation does it actually implement
it on the timeline? And you will notice
that it has done so by the arrow which you see in the very bottom left of
that particular clip. Then you can drag the
cursor backwards and forwards to actually make sure that you're timing is correct, then it's appearing
as you want it to. So that is how that butt works in terms of
the transitions. So I'm going to hit and an
incision on the timeline. And I've gone to transitions
in the top left-hand corner. Again, the exact same
process applies. So if I hover over
the transition, that's gonna give me a preview
of what it's gonna do. And then only once I
click the place or just click on that little
tile or icon, does it then implemented
on the timeline? And there you can see the
flare is implementing in the exact point that I have my cursor currently
on the timeline. Here you can see I
can either drag it wider or narrower in order to determine how long that
transition plays for a while. So sweeps three is
all about adding that magic and that
pizzazz with your icons, with your screen
recordings that are coming over with your animations and transitions conditions are also super straightforward
on Cap catch, you're literally going to
go find where those cuts, our preview your transitions
in the same way that you PVGO animations and then
add them as you need to. You can of course also
control the timing here, which makes it super,
super straightforward. So step three is probably one of the most
time-consuming steps, but it's also the
most fun stuff. So be sure to enjoy this
one because really it's where you're going to be able to let your creativity shine
13. Text & Captions: Step four is all about Canva and all the additional stuff
that you can use once you, unlike some of the
power of Canva, again, another completely free tool, it's going to mean that
you're able to mark things up in a way that
you'd hope for an ad, just that little bit extra. It's something, something,
so this can be fun, especially if you have
a corporate identity, commonly known as a CI, but because it allows
you to inject more of that personality with colorful
overlays and so forth. Of course, you would
have hopefully had some opportunity to do
this in cat, cat as well. It just allows you to take it one or actually several
notches up from there are so many
different ways in which I am using Canva to apps
live on my videos. But you'll notice at the
beginning of some of the classes they sectional titles with animations playing
in the background. I'm doing all of that on Canva. Other thing I use it for is to search for elements like
here you can see I'm searching for math book and I'm adding a MacBook elements
that's going to allow me to drag and drop the
screen recording over this element to have a purple animation
in the background than a Mac book in
the foreground. And then the screen
recording over that. I'm also attempting
this with an iPhone, but realized of course, because the corners are
a little bit rounded, that I was actually going
to have to get rid of my background because
I would have to export it as a
transparent PNG in order to put the screen
recording behind it to make the rounded
edges look good. But on the math book, it
was working just fine. So I exported page
one as an mp4. And the purple background
I literally searched for as an element like bouquets
moving background. And then obviously that
icon of the MacBook itself. And then similarly
for the iPhone, I'm exporting this as a
PNG, like I mentioned, because I need to click that transparent background
button in order to maintain the transparency
to make sure that I can get the rounded
corners to work. So that is one of the key
ways in which I am using Canva to really just bring
an identity to my courses. Some of the other ways
in which I use it. For example, if you follow
me over on YouTube, you'll notice that I have
intro that players like that. That's all made in Canva. My end screen, which I
also use on YouTube, also made on Canva, which you can see over there. If you type in any of
these sorts of elements, there are so many templates for the particular element
that you are looking for. So you needn't worry that you ever have to
start from scratch. And then some of my
other YouTube videos, you'll notice that I'll just
use one of the animations or I'll just have a search
around for an element that rarely services exactly what
I'm trying to say here. I want it to be like a really
light and bright video, which is why I'm
using the orange. I love that font. So there'll be
funds, for example, that aren't
necessarily available in cap cut that
you might want to add in another video about
WhatsApp for business. Again, using that really fun
font and all of those icons. So it just absolutely
transformed my videos when I
take the effort to implement from a Canva
perspective to the final thing that you're going to be doing in week number three
is adding text. And this is also thankfully
super straightforward. I love how there are so
many different forms and so many different effects, ones which are in bubbles and therefore much easier
to read and one switch which is going
to allow you to be that a little bit more creative. Alright, so here you
can see I've gone to my top left-hand corner
to the text section, and then I've clicked on the
place on the default text. And it's added that little
orange but to my timeline. And then you can see
in the Inspector, I can easily change
any of those fonts. I can make sure
that it's colorful. I can make sure
that it's playing. I can change the font itself
and the text to speech, but it's a little bit
different because this is like that TikTok voice, but I'm just showing
you there are a variety of different
text options here. While you're doing this step
is also a great time to speak about the
fact that you can put captions on the screen. So how this works is you go to auto captions and
you wait quite a while creating auto caption. So totally dependent on how
long this video actually is, then you'll see that it drops each individual word
onto a timeline. You can then review
it to make sure that it's captured it correctly. What you can see me doing here is I've actually muted that particular top timeline and I'm pulling just
a few words down. So this is in the
instance that you don't, for example, want all of
your captions to display. You only want some. You can just mute the
ones that you're not using and then pull down
the ones that you are. The one thing to bear in mind. However, when you are adding
the captions, of course, they're not going
to be coming across both your horizontal annual
vertical format content. So either you can generate
them and put them as horizontal first and then
put them into vertical, or if you prefer to do
it other way around. So do horizontal knots have
any onscreen components and then crop in surveyed
circle and then add your captions either
way is totally fine, really just depends on your
use case. Put the videos. It's less common
that you would have text overlay the whole way
through a horizontal video normally because that's kinda the state that someone is in when they're watching YouTube is that they do want to focus. So I like to do this as I
actually generate my captions. And this is super
straightforward, simple. Obviously it will take
a little bit of time depending on how
long your video is, but then I will hide the captions that I don't
want to appear on horizontal. So normally with horizontal at anyone's a couple of words
to appear for impact. I won't want them
carried out through the whole video because
it would be quite accessible via a
ten-minute period. But certainly as I
start the video, it's likely that I would
want some captions versus on vertical
format content. It might be true that she
wanted throughout the video. So no matter what
your preferences, this is going to make it super easy to generate those captions. Just make sure that you
do read through them. I, for example, have a
South African accent, so it's not always
going to capture, which is saying 100%
14. From Long Format to Short Format: Next up, let's talk
about how we transition from long format to
short format content. This is so straightforward, you will not even believe so. Now that we have our
long format content, let's say we are
totally happy with it. You're gonna be asking me how
do I do the exporting part? Is this so straightforward? Just simply going
to click Export and then triple check where
you want it to go. Remember, we did have a disclaimer at the
beginning of this course saying we want things to sit
on an external hard drive. So I would suggest in
the same way as you've kept all of your stock
footage or aero, your B-roll, anything like
that on your external. You're also going to do
the export, an external. And you can, of course,
then back this up using like Dropbox
or anything else. If you're worried about the external may be
getting corrupted. But to be honest, I've never had any issues in that regard. So you're going to set the exports destination
and exported. You don't need to set an
endpoint and an out point if you are exporting the
entirety of your timeline, however, if you have
a long timeline and you're just trying to
export a small portion, as is commonly the case. For example, with my courses, I might be working on
quite a bit of footage, but only wanting to export
a smallest section, I will simply hit the I key and the 0 key in order to set
endpoint and our point. And then it will only export
that portion of the video. That's how the export bit gets handled in terms of then how you would go about cutting it into a vertical format,
shorter format content. Or you're going to have to do is change the aspect
ratio of the video. And then once you've done that, you can of course cut
it down even further. So what I like to do in this instance is I will
create a duplicate of the project before I start
with my short format version. And then I will change
the aspect ratio of that project and then make sure that it complies with whichever platform I'm
trying to upload to, whether that's 1 min, 30 s or 1 min, or let's say thirty-seconds, then you can obviously just make sure that you're
doing it in that way. It did speak a little
bit earlier in the course about
on-screen captions. You would of course, just make sure that they're
not running off the screen when you do that
translation effectively. So you just want to
make sure that you're making those lines narrower. There you go. You've effectively being
able to ensure that you've taken something that was horizontal and changed
it into vertical. And then that's
going to help you to drive traffic to that longer format horizontal piece of content and appear
across more platforms. But hope that that was helpful. In the next video we're
going to show you if you don't do the horizontal
bit and you're just starting with a vertical
format timeline and you're not going
through that we've shown, then I will show you exactly
how you can just start off from scratch and
create an Instagram real, very short and effective. However, this method
would apply if you've got a longer format piece
of content that you're trying to translate into, a shorter format
piece of content
15. How I create #trending reels from scratch: Alright, so if you
are not starting with a horizontal format and you're purely wanting
to create an Instagram real or a TikTok in KitKat, then all you're going to do
is ensure when you enter your project that your aspect
ratio is set to nine by 16, so that you can find over there. You're then going to
open Instagram on your desktop like I have done. And you're going to hit
off to really effectively. All I want you to do is find a trending audio
that's really going to work for what you're hoping
to achieve with your real. I would typically, I mean, I would do the sound on, of course, have a scroll, have a scroll, and just check out a bunch of different
rails that are popular. The, the, both the style as well as what sort of audio
accompanies that style. And once you've found one that you think is
really going to work, you're going to head
to a downloader. I like to use save
instead of app. So you simply pop the
link and over here and then you download
that little MP4. So then what you're
gonna do is you're going to hit over
to your cab cards, obviously ensuring
that your aspect ratio is set to nine by 16. You're going to plunk
it on your timeline. And when you put any
video on your timeline, of course, you can
double-click on it. And it's blocked out at the moment because there
is no video at the moment, but there's a separate
audio option. You're going to
separate the audio and then that is actually going to de-link the visual
from the audio. And you're just gonna
be left with the audio setting in this bottom line. And then you're
going to have fun dropping your videography in. So it doesn't need to be
all the same aspect ratio. Like it's pulling some
stock videography, let's say, and there's some
horizontal and vertical. You can just have a
play with it like here. You can see, for example, that this was actually
once a horizontal clip. So effectively, I'm listening to my audio and trying to get
it to cut to the beat. So this is what I've
done with this one. So, so simple. I mean, this literally took
me 5 min to make one side found both the audio as well as the visuals that I
want you to accompany it. It's simply a case of
plopping it on the timeline. Using your command B
or your control B to cut and making sure that you try and hit that
beat every time. That's typically
what's going to help heat to maintain
someone's attention. Honestly, this is the
quickest way that I have found to create a real, it's way faster even on your desktop than
when compared to, let's say, for example,
your mobile phone. I've used in the shots, I've used the cab
card mobile app, and I just think that this way of doing it on the
desktop is the best ways. So please do let me know
down below, if you create, when you want to share
some of your learnings, I would love to hear
what you have to say about this technique
of creating reels.
16. Thank you for joining!: That's it from me. I'm so proud of you for
coming this far and really investing the time into understanding the power
of video editing, particularly a simplistic
tool like cap cuts, which is going to
give you all of the impact with very
little of the effort. Like I mentioned in the
beginning of this class, you can try out a variety of different tools and really
get lost in the detail. But you can battle
with things like color correction
and color grading. And how do I do this? And really just get
that impression that you're working with a tool that's too complex
for quite a simplistic need. So instead of taking like an eight-week class
on Premiere Pro, which is something that
I did a lot of time, energy and money in learning a tool that you otherwise,
I'm not going to use. I really am such a proponent of learning cap cut
like you have done, because it's really the
simplest means to an end. So think of it like an MVP
or minimum viable products. You're able to
create these bits of content that were
relatively low effort, but I'm going to be high
impact in your life. And I really feel
like so much can be said for the Pareto principle, which is 20% of our effort yields 80 per
cent of our results. And I would say
anything pertaining to video editing and kept cuts
have been part of my 20%. It's been the best tools
that I could have learned, because it means
that I'm able to amplify my impactful More. So just give yourself that mental hag feel
really good about the fact that you can
actually take your impact from here to here
with online video. And I cannot wait to see how you take them out there
into the wild. So please, if you do
create Instagram content, for example, please tag me, I've popped my handle on
screen and you can actually share with me what
it is that you're creating with this
new-found knowledge. If you want to check
me out on YouTube, you can simply look
for makes Hollis. And over there you'll find me
speaking about topics like chat, GPT,
conversational commerce, WhatsApp messaging, particularly on the
WhatsApp side of things, as well as a whole host of tips on social
media marketing. So please do give me a
subscribe if you resonate with that sort of contents
so that we can stay in touch after
this tutorial. And if you have any
queries or comments, you can always pop them in the comments of my
YouTube channel. I'm super chatty over there. So any questions or queries you may have
around content creation, I would only be
too happy to help. I can't wait to see you
for our next class so that we can continue to do digital
better and tell them, Please, content create
to your heart's content. I would be so delighted if this helped to unleash their
creativity within you. And I'll see you very soon.
Megs Hollis, #DoDigitalBetter
