Transcripts
1. Introduction: Starting your
entrepreneurship journey, whether as a freelancer, a company owner,
a business owner, the list goes on could
be very fulfilling. However, it's often depicted
as something quite easy, something that's quite doable and requires minimal effort. Just simply wake up one day and start a business
and that's it. Good job. Unfortunately,
the realistic application is way different. There are a lot of
hurdles, lot of mistakes, a lot of stuff that you could do and you shouldn't do
at the same time, that will help you either reach your goal or delay the process
of getting to your goal. In this current course, I'm going to be walking you through some important mistakes that you need to avoid or to learn from. And hopefully they will make your life easier and
better as an entrepreneur, as a freelancer or
business owner, where I'm going to share with you my own mistakes that I've done at the beginning of my
entrepreneurship journey. And based on the
feedback and based on research and the insights from various professionals
across the globe sharing their mistakes as well that
have been done along the way. And I wish at one point
in time when I started my entrepreneurship journey as the founder and the CEO
of my organization, that I was given such
insights at the first place, saving me time and effort. In this current course, I
will walk you through some of the key crucial mistakes that you need to avoid
as an entrepreneur. This course is part of a series, so make sure that you stay tuned to have all of these
latest updates that would surely supplement
and help you grow as a professional
and as an individual. What are we waiting
for? Let's dive in.
2. Your Project: Your class project revolves
around self reflection. And which, as we go through these key crucial mistakes
that you need to avoid, you are going to create a list based on your own
current circumstances, based on your own projects. Whatever you are doing, whether you are a freelancer, you are a company owner,
a business owner, restaurant owner, whatever
it is, if you are proceeding with the venture. As an entrepreneur, this
project will help you out. Make sure that you
take some time, ten to 15 minutes, to reflect on your day to day
activities and processes. You are going to take a look at your activities on
day to day and then match them with the key
mistakes that we are going to highlight and go
through in the current course. Are you actually committing
some of those mistakes? And how are you going to
resolve such mistakes? Or change the behavior or
change the habit to become more productive and to
push yourself forward, rather than get
dragged behind by the common mistakes that many entrepreneurs starting
off with their journey, they tend to fall
or dive right into.
3. Dealing with the Unknowns: When you're starting your
entrepreneurship journey as a freelancer, as
a business owner, often it's quite depicted
that you should have it all figured out like you know exactly how your
business will operate, how your freelance gig
will work from day one. Well, the realistic
cases you do have, the theoretical,
the philosophical that you have an idea,
put it to practice it. However, the reality
is quite different. Once you land and you dive into the execution of your idea, you will be bombarded with
a lot of information, a lot of new upcoming stuff that you did not account
for in the first place. You had no idea what they are, You had no idea that they are
important for your project. Well, there are many unknowns when you are kicking things off, which is normal,
which is part of the process that you should
get quite comfortable with. I know at the
beginning it could be quite troublesome dealing
with a lot of unknowns, but as you are diving into
your entrepreneurship ocean, you need to make sure
that you do have the resilience to
keep on swimming, to keep on moving forward. Because for sure, let
me tell you from now, you do not have all the answers you do not have all figured out. On the contrary, the
more you progress, the more you realize
either two things. You need to know more
or you need to adjust. One of the key mistakes
a new entrepreneurs or freelancers they tend to fall into would be assuming
that they know it all. Everything is quite
clear from the get go. And this is quite burdening
because if you fail and most probably will
for a couple 100 times, let's say you will
be disappointed, which might affect
your productivity and it will slow you down. It might even make you quit
your journey from the get go. When you're kicking off your
entrepreneurship journey, you are moving forward with
the entrepreneurship journey. Expect failure, expect
a lot of unknowns. Actually not figuring things
out from the beginning. It's like moving
in a foggy street. You do have a vague vision, but you're moving forward
and the more you move, the clearer it gets.
4. Setting the Stage for Success: One. Starting off with your
entrepreneurship journey, it could be quite overwhelming. You might have a lot of
things that you need to do, many things that you
need to figure out. And the default mistake that new entrepreneurs
tend to fall into would be diving into the activities without
having at least an idea. Where are they
planning on reaching? Not having a goal, not
having a long vision. What is the purpose
of your activity? What is the purpose
of freelance gig? What is the purpose
of your business? Why are you in it
in the first place? You need to answer
those questions. It couldn't be very
straightforward from the get go. It needs a lot of thought, a lot of reflection, and still you would
not get a full answer. But you need to have a goal. And what do I mean by a goal? What are you trying
to achieve from your business or from
your freelance activity? Sit down and ask
yourself that question. What is it that I'm
trying to achieve from my business?
What is the end goal? Because you will be surprised, many entrepreneurs,
many freelancers, they go into the
entrepreneurship world just for the sake
of pleasing others. They see people doing it, they want to do
it, and that's it. It's not easy, it's
not straightforward. Sometimes having a full
time job is way less stressful than having a business or having a freelance activity. Let me break it down to you. You have to be realistic. Why are you going for such an entrepreneurship
journey in the first place? The whole reason is, once you
go further in your journey, things will surely get tough, you will end up having failures, unforeseen circumstances,
things do happen, especially with a business. If you have your Y cleared out, you have a clear idea why are you doing something
in the first place. It will help you
stick to your path. In order to have a clear why, you need to focus on your goal. What is the goal from such an entrepreneurship
journey in the first place? Let me give you an idea.
Let's say you are an artist, a painter for example. You would like to start your own
entrepreneurship journey by selling your artwork. Now, selling your
artwork is the process. Selling your artwork is your business. But
what is the goal? For example, having a
certain level of income, living in a certain
location with a sustained living ability. For example, leveraging or increasing your
financial status. These are some basic goals
that will drive your business, but these are not your business. You get the difference.
Often new entrepreneurs, they do not take this
into perspective. They think of a
business, they see some people doing
some businesses. And they decide, well, I'm going to become
an entrepreneur. Let me see what they're
doing and dive right in. It's not going to
work from the get go. It might take you months,
even years upon years, to actually see some
traction and progress. And this is a fact, let me break to you, like
statistically, 75% of the businesses closed with the second
to the third year. Within the first three years, over 75% of new businesses,
they shut down. You have to understand
the reality of things, not the whole, let's say, fairy tale behind the
entrepreneurship journey. We're not going to
sugarcoat it or pass on some false information to
get you pumped up that, go ahead, just dive
and figure it out. On the contrary, you
have to be realistic. Being an entrepreneur
requires dedication, requires resilience. You need to acquire a set of skills to actually move forward. You need to have the
sustainability in order to overcome failures, which is going to
happen for sure. Most professionals,
most entrepreneurs, they tend to fail a
couple hundred times. For that one time to work, you have to be
realistic about that. And the starting point would
be setting a clear goal. What is the purpose
of your business? What are you trying
to achieve from your own journey, from
your own business? What is the outcome that
you would like to have? Let me guide you, but let
me walk you through it. Let's say, like I mentioned
again back with the example of a painter or the artist
trying to sell their artwork. Their business model is
about selling their art. But why are they doing it? First of all, for example, they would like to travel
four to five times a year. Could be a basic
goal such as this. Or they would like to increase their income by a certain figure in order to sustain
their living or to increase their living
or financial status. Or they would like to reach
a certain goal financially, such as financial
independence, whatever it is. But that's a goal which is acting as a drive
behind your business. It's not the business itself, it's the goal behind
the business. So you need to figure this out. It will save you a lot of
trouble along the way.
5. Getting SMART: When you're setting your goals. You cannot just simply take a statement and take
it as if it's a goal. It should follow
certain criteria. And most probably you heard
about smart goals, specific, measurable, achievable,
relevant or reasonable. And time bound, Again, specific, relevant or
realistic time bound. It means something
that you would like to do within a certain
period of time. It has a certain figure attached to it that you could measure. It's reasonable. Let me give an example to help
you understand it better. Let's say I have
the following goal. I would like to lose weight. This is a general goal, it does not fulfill
these requirements. It's actually wouldn't be counted as a goal
in the first place because most probably
once you have a generic goal, you'll
not stick to it. You'll forget overtime if I take that statement and
rephrase it to become, I would like to five pounds
of body fat within two weeks. That's a smart goals
specific, it's measurable. I have five pounds time
bound within two weeks. It's reasonable.
Within two weeks it's doable. It could be done. If I say I would like to
lose 20 pounds in one day, that's measurable time
bound, but not reasonable, not realistic to fulfill
those criterias. Smart goals, specific, measurable, relevant,
reasonable, achievable, and time bound, you
would have a clear goal that you could
pursue and you would base your business activities.
6. Four is too many : Another important pitfall or mistake that many
entrepreneurs and freelancers, they tend to do once they realize that they
need to have goals. Once they come to that epiphany, it's time to have goals. What they would do is they
would have too many goals. Like an endless list of ten to 15 goals that they would like to achieve
back to back. This is a crucial mistake. It will set you off for failure. You'll end up being frustrated, demotivated, and you might even quit your journey
in the first place. Why we're humans, we
have a limited capacity, limited productivity, in
terms of the hours or the energy that we're able
to exude to get a job done. A realistic approach
would be to have two to three goals
that you would like to achieve within a
month or within a year. You heard and right, you
could have two to three goals that you would like to
achieve within a year's time. Keeping in mind that there
should be dense quality goals. Let's say losing body fat, increasing your income,
getting your master's degree. Any of such goals that need actual time and effort
to get them done. You need to have two to three
of those tops per year. Why is that the case? Because once you allocate
focus to two to three goals, everything that you go
about your day as you're moving forward towards your
entrepreneurship goal. Let's say all the
choices, all the actions, all the planning will help you narrow it down towards
those three goals. On the other hand, if you have ten to 12 goals
throughout your day, you will be scattered, you'll stretch yourself
quite too thin, you have no idea which
direction that you're moving. The key take is stick to two to three goals per
month or per year, depending on the
size of the goal. And no more than that as
you go about your day, as you go about your week, as you go about your month, all of the actions that
you are doing should be aligned with moving you
forward towards these goals. It doesn't have to drive you
leaps towards your goals. On the contrary, even a
slight push, a slight step, is a step forward in
the right direction rather than having a step in the completely
wrong direction.
7. The King of Success: One important key
advice I wish I knew at the beginning of my
entrepreneurship journey is that simplicity is king. It's king in every single way. Simplicity is very
powerful when you are running a business or you're running a
freelance activity, whatever entrepreneurship
path that you are on. The more simple it is, the higher the chances of succeeding and
maintaining that success. If you have an
operational business, the more pieces that you have, the higher the
chances of actually that business collapsing due to the fall down of
one of the pieces. Simplicity is key. The purest, raw simplistic form would be the transaction between
you and your client. Let's say you're providing a
product or a service and you have a client, you get paid. That's it. This is
as simple as it is. You deliver, you fulfill, and you get rewarded for that, or you get a payment for that. And that's it. This is
as simple as it is. Often entrepreneurs,
freelancers, whenever they're starting their own entrepreneurship path, they get overly excited. They would like to have
the latest software, latest gadget, a latest tool, whatever it is, Latest packages, all of these stuff, which add extra layers of fat
on your business. They need maintenance, they need operation, they
need organization. When you get quite too excited with your entrepreneurship
journey at the beginning and you try to
incorporate many components, you are adding extra
load to your plane. Keep in mind the, the simpler is the lighter your
entrepreneurship plane is. And it could easily take
off with minimal hassle, with minimal complications
along the way. I understand. When you are trying to, let's say, pave your entrepreneurship path,
you are very excited. You would like to
get things done, get the project up and running, have the best equipment, have the best stuff,
and the list goes on. But as you move forward with your
entrepreneurship journey, you would realize that many of the stuff that you have been
adding to your business are completely useless
because they do not contribute to the success of your business from the get go. Keep in mind,
simplicity is king. Keep it simple. Keep
it straightforward. Why? Because it
will help you make your entrepreneurship goal, entrepreneurship
journey sustainable.
8. Multi Tasking VS Singular Tasking: And this is a mistake which
I've done at the beginning of my entrepreneurship
journey when starting my company is
multitasking by default. You are drawn to multitask
without even realizing it. When you are working
on your own business, where you try to handle
different projects, administrative tasks, marketing, media
management personnel. You're trying to do all of these things at the same
time simultaneously. This is very taxing. Multitasking by default consumes a lot of mental power
based on research. This is something that I came across when I was dealing
with that problem, which is called
the mental switch. If you keep on switching
between tasks, you're using a percentage from your mental ability,
your mental power. Simply by switching
from the task, it will take you some time
to actually get your brain up and running to fully
concentrate on your new task. It's like a source
of distraction, which is eating away
from your productivity. So multitasking does not work. Let's be quite frank. Let's
be quite blunt about it. It does not work. When you have a task, take a look at it. Is it something important? Focus on it, get it done. Do not move to the second task
unless this task is done. I came to realize
this really hard way because I would have a long
to do list ten to 15 items, even 2025 items per day. And by the end of the day, if you think about it, none
of them got accomplished. All of them got
partially worked on. I scattered my efforts, scattered my energy, scattered my productivity
over various tasks. None of them got completed yet, some of them were partially
completed. And guess what? A task which is partially done is a task which
is completely undone. It's not completed at all. So once I came to
that realization, and I hope that you do, and you apply it to your own
practice as well. When I started focusing
on one task at a time, I take on a task,
finish it completely. I do not move on
to the other task unless I finish
the task at hand. If it takes me one to
two days, so be it. That was way more productive. That was way more fruitful and helped me accomplished
way more in the long run compared to having a short sided approach
where I try to finish as much as I can
within a day's time. So keep that in mind,
multitasking does not work, singular tasking really works.
9. The Productivity Discovery: This involvement, let me to a point in time to use my engineering skills and my problem solving skills to actually design an
analysis to figure out which one is better working on one project till
you complete it fully. Or working on two projects
at the same time. Which approach would
be more productive? Which approach would help
me get results quicker? Which approach would help me
reach my end goal quicker? Unfortunately, I used to be working on multiple
projects simultaneously, Project A, B, C, and D, where I start to work on Project A for
a couple of hours. Then I start to work on Project
B for a couple of hours. And Project C and Project
D. Assuming that if I'm moving forward with all of them, I'm being more productive
and getting more done compared to
focusing on one project. Then I realized I was
depleting my energy. I was depleting my focus. I was burning out
and not actually accomplishing many of the tasks within all of these projects. So I designed an analysis to actually figure
out once and for all, how does this work and what is the best approach to
focus on one project? Even though you could have
100 projects and finish it one at a time, sequentially, you finish A, then you
go to B, then you go to, then you go to D.
Instead of working a bit on a bit on B, be bond. Here's the analysis again. This is based on
my own discovery, based on my own
designed experiment, based on my own
engineering analysis. Now, walk me through it. Let's say you do
have two projects, Project A and Project B. Both of these projects, they need seven days to
be completed a week. Project A needs seven days, Project B needs seven days. Let's go for the first approach where I focus on one
project at a time. If I focus on project
A for seven days, I will be able to finish
it in seven days. However, project B will not be complete in
seven days, right? Zero progress. It will take me on another seven days
to finish Project B. But I've completed A. Now I'm observing the
functioning of A, and I'm getting, let's say, the feedback and the benefits from the completion
of the first project. And the resources which I have
used in the first project, project A. I could
transfer them now to Project B to
increase the pace. Here's the hidden truth or fact. Sometimes if you
finish Project A, you might realize there's
no need for Project B because Project A was able to
help you reach your goals, and there's no need
for Project B anymore. This is the first approach. Now let's go for the
second approach, where you try to
actually work on Project A for one day and
Project B for one day, and you go back and forth. If you start working on Project
A, it needs seven days. Like we have said, Project
B needs seven days. Like we have said, instead of finishing Project A
within seven days, you are switching back
and forth between AMB, AMB, AMB, right? One day four A, one day four, another day four A, and
another day four B. By the week's end, once the seven days the
first week have elapsed, you are not done with Project A. Let's say you might be
on day four or five, like almost halfway through. And similarly, on Project B, Project A is almost 50% done. Project B is 50% done. You have consumed all of
your resources between AMB, none of them are done, right? However, once you finish for seven days and
B for seven days, it means after 14 days, two weeks, both of them AM B will be done
at the same time. So you are going to have
no growth, no growth, no growth for two weeks then AM B are done right
at that moment, that drag of 14 days, you are putting a lot of
effort and lot of resources, a lot of time with
nothing in return. However, if you
finish project A, let's say seven
days I finished A, then for another seven
days I finished B. That momentarily burst of
achievement, first of all, will help you analyze whether you need to move
forward with Project B or not. Or mobilize the resources from Project A and move
them to Project B, making things faster
for Project B. You could finish up
even less than a week's time based on that analysis. Now, I'm giving you a brief, I'm giving you just simply
the base of the analysis. It was a very thorough analysis. I've conducted very detailed, let's say, engineering design,
with numerical figures, which I might be providing
at a later stage to help PU see how the numbers prove
that working on one project, then finishing that project and moving to the
second project, is way more productive than working on two projects
at the same time. For a short period of time, it might feel that you are behind because you're
working on one project, but you did not finish
the other project. But fast forward, once you give every single
project it's allocated time, you will be surprised that
you've finished more. You are way more comfortable. You did not deplete
your resources. You actually were able to manage your resources more effectively
and more productively. The key takeaway is based
on my engineering analysis, based on my problem
solving skill set, let's say, and the experiment
that I've conducted. If you have multiple projects within your
entrepreneurship journey, within your freelance
activity or your business, dedicate your attention,
especially at the beginning. You are one man show. You don't have a
team. If you do have a team that's a
different ball game. But if you are just one person, you're trying to work
on multiple projects, finish one project at a time. You might realize as you transition from one
project to another, that some of the
projects that you had, you don't need them anymore. Because the ones you've
accomplished got the job done. But if you're working on all
of them at the same time, you're going to
deplete your energy, deplete your resources to
figure this out way later.
10. The Change in Path: This was quite surprising for me that after going through this
myself with my business, and taking a look at
other business owners, other entrepreneurs,
and some research, It was a surprising
yet comforting fact that you might start
off providing a. Over time you end
up providing z. What does that mean?
At one point in time, you might start selling apples. Fast forward, a couple years down the road,
you're selling cars. How did that shift
happen from someone selling apples to
someone selling cars? This is the path that you need to take when
you are starting your entrepreneurship and
your freelance journey, your business journey. You have to accept the fact, like we have mentioned, you
don't have all the answers. Not everything is figured out. And most probably,
you are going to fail often and often and often. And you need to be flexible enough and resilient to pivot. So what does that
word mean to pivot? As you are going about your
entrepreneurship journey, you might realize
that some things are working and some
things are not. Just like you're moving
into a dark room. And then one light
pops out in that room, you chase that light once
you get to that light, and another light pops out
and you chase that light. And before you know it, you are moving from
one light to the other till you reach
your end goal. But within that dark room, you're not able to
see it that clearly. You're going one step at a time. And this is the approach
I need to keep in mind when you are dealing
with your business, when you're dealing with
your freelance activity or your entrepreneurship
journey. Let's say as you go from
point A to point B, you are given new
circumstances in new chances, new opportunities, new knowledge that will open up doors for you. And then you go from B to C, then CTD, DTE, all
the way till Z. Such that fast forward, a couple of years down the
road, when you look back, you started off selling books, for example, then you ended
up selling cars, for example. As you are moving,
do not be stubborn, be flexible with the approach. It's an ocean. Your entrepreneurship
journey is an ocean. It got waves, it got
tides, it got islands. You go from one
island to another, and hopefully as you are
swimming and moving through, you'll eventually reach
your destination.
11. Get Sherlock Holmes ready: Clues are everywhere. This was a very
surprising realization. Many of the things you
encounter during your day on your entrepreneurship
path, they hold clues, conversations that you're
having with people, certain circumstances, certain news that
comes along your way. It could be a
blessing in disguise. You might realize
that as you are dealing with your day
to day activities, you're actually sitting on a great entrepreneurship
opportunity and you have no idea about it. You need to get
quite conscious that you do have a lot of
clues around you. You do have all what
it takes around you to make that
entrepreneurship leap. Often, many entrepreneurs,
many freelancers, many business owners, they believe that based on their
current circumstance, they do not have options. There's nothing
that could be done, there's no entrepreneurship
path for them. Or they need to be in a certain location or a certain country, in a certain circumstance to get things done. On the contrary, every single one of
us on this planet, every single one of us got their own circumstances and
your own circumstances, your own environment,
your own ambience, your own surroundings,
the hold what it takes to make a successful
entrepreneurship journey, but it's up to you
to look for it, to seek it, and to find it.
12. The winner of the Race: This is a very important
lesson that I've learned along the way and I
wanted to share with you. And I truly hope that you
find all of these lectures, all of these lessons within
this current course. They are quite helpful
because include a year's worth of experience
of trial and error research provided to you and this
compact course which will hopefully help
you and support you in your entrepreneurship
journey and your development
and your feedback would be highly appreciated. It's actually helping
you move forward. Now in this current lesson, I want to highlight the
importance of being a turtle, not a hair or a rabbit. All of us, at one point in
time when we used to be kids. We've heard about the story about the race between
a turtle and a rabbit, where the turtle
obviously moves quite too slow and the rabbit
has bursts of energy, dashes through the race, but tends to rest and waste
time every now and then. Eventually the
turtle won the race. The key lesson, which applies to actually in the
entrepreneurship and the business world, you need to move like a turtle. You don't want to move too fast. If you move too fast, you might have a hard time
scaling your business, and your business might actually crack and fall and
break down around. You Move slowly, move patiently, and eventually you
will win the race. Because with patience, you
are able to move forward with calculated steps rather than just simply jumping
and dashing through. And often in the business
world, unfortunately, these sudden leaps of growth, they tend to have big downsides. Steady growth, gradual growth. Be patient. Move like a
turtle, not as a hair. And another thing to keep in
mind when you are going with your business or your
freelance activity or your entrepreneurship
journey, think about it. You're planting a
seed, obviously, When you're planting seeds, it doesn't grow overnight. You give it nourishment,
you give it water, you give it sunlight,
you give it the support. But it takes days,
weeks, months, and years for you to actually
grab and reap that fruit. And the same logic
applies to the business. You cannot just simply
start a business and become an overnight success. The overnight success
has at least 20 years of growth for you to see at this current point in time
as an overnight success. So keep this in
mind. Be patient. It's a journey, it has
ups, it has downs. It's your own personal journey. Do not compare it to others. Do not compete with others. The only competition is you, yourself, enjoy that path. Move forward with that path, but most importantly, move
like a turtle, not a rabbit.
13. The Attributes of Success: The attributes of success
within entrepreneurship. They tend to be found within
successful entrepreneurs. They share that common ground. Two key characteristics
they always pop out, which are patience
and consistency. You should be patient enough. Like from the previous lesson we said move like a
turtle, not a rabbit. You should be consistent with your movement, keep
moving forward. Sometimes it's easy,
sometimes it's difficult. Sometimes you're able
to take two steps. Sometimes you take one step, sometimes you might
go back four steps. But as long as you are
patient, you are consistent, you are resilient to failure, You will get there, keep moving, and you will get there. The only failure along your
way would be when you stop, when you just simply quit
and you leave your idea. Like I've mentioned,
you could start off with selling product A, then down the road you're
setting product z. But you've managed to
achieve your goal. You're successful
entrepreneur and this is the mentality that you should approach entrepreneurship with. It's a journey. It might be
slow, it might take long. I need to be patient. You
need to be resilient, and you need to be consistent. Eventually, you
are going to win.
14. Whats Next: So what's next? Now, in
this current course, I walked you through some of the mistakes that many
entrepreneurs do. And yours truly as well, made them over the years to
help you avoid such mistakes. Now this course is
part of a series, so make sure that you
follow that profile, share your feedback,
and hopefully you found it helpful and beneficial. In the upcoming releases, we'll be dealing more
into the realm of freelance and entrepreneurship
in terms of productivity, how to get more done, how to be effective, how to deal with various
circumstances within your entrepreneurship
journey and with your business venture, which will surely help you out, saving you a lot of
time, a lot of effort, and giving you that push to move forward and hopefully
reaching your angle.
15. Final Note: On a final note, I truly hope that you found this
course helpful, beneficial, and at least added some sort of
perspective to your journey. If it gave you that motivation, it helped you realize
that you are not alone. You are an entrepreneur amongst
millions and millions of entrepreneurs who have
shared similar journeys. Every journey is unique, every journey is special, every journey is personal. No two paths are alike, and your path is
completely yours. You are the one to dictate. How would you go about your
day to day activities? How would you like to paint your own entrepreneurship
journey? It might be a success, it might be a failure, but at the end of the day, it's completely yours.
So cherish that. Accept that you are
special, you are unique. So as your entrepreneurship
journey and venture, and I truly hope that you found this course quite
helpful and beneficial. And I look forward
to taking a look at your feedback and
I'll see you in the upcoming releases till the.