Transcripts
1. Welcome: Hi, my name is Justin, also known as Yossi bed Jay. I'm a digital marketer and
I've been doing this for over ten years of what
was small companies, as well as large
companies such as Nike, Financial Times,
monday.com, a much more. Since the iOS 1415 changes, Facebook ads has been greatly
impacted by these changes. And it's actually left a
lot of business owners unsure of what to do in order to increase
the performance, will improve the performance
of their Facebook ads. According to my work
with my clients, what I've found is that a lot
of the changes we can make to prove the results from our Facebook ads is that
the creative level? This is why I've created a course showing
you how to create an effective Facebook ad
creative strategy in order to stay you in the
right direction to improve the results
with your Facebook ads. Creative is now more
important than ever. Do to TikTok IG
rules and so many distractions out there as so many different
forms of media, they're all competing for the attention of our
potential customers. From a creative point of view, we have to be much
more strategic and tactical in order
to make sure that our product or service gets in front of the right
people at the right. In this course, I'll
be sharing with you my creative strategy
overview and also give you tactics to help you find how to speak
to your audience, as well as how to know
which interests to target. This. And I'll be showing you
how to look at that as your competitors so you can get some inspiration for your own
Facebook and Instagram ads. Thanks a lot for taking an
interest in this course. I'm very excited to
show you my tips and tricks to help you with
your Facebook ads. I see you guys in the course. Take care guys.
2. Creative Strategy For Facebook Ads Overview: So guys, in this module, I'm going to cover
creative strategy. Guy as creative strategy is so important because when every, when you're creating your ads, when you create in
your campaigns, creative is what people see. That is what resonates
with people. That is what gets people's
attention in the world full of distractions
and different, and chaos and different types of apps fighting for our
customers. Attention. Creative is more
important than ever, that I would even go as far
as creative is going to make the biggest difference in terms of the performance
of your app. So I'm going to share some creative strategies that are going to help
you and guide you. When you're building your app. You know how to communicate to your audience in
an effective way. Because if you can get
the messaging right, if you get the image, the video, the way it speaks
to your audience rat, that's how the cells come. That's how you get
better results. In this module. In number one, I'm
going to show you a creative strategy that reveals how to speak
to your audience. This is so important
because yeah, we can do different pictures and videos and railroads and
all that good stuff. But we need to know
how to speak to our audience so that our audience feels like
they're being understood. People buy from
companies and from brands that they feel
understand them. So we want to make sure
that our creative, creative does exactly that. It shows up audience that Hey, I understand you, I get you. Here's a product,
here's our service. This is how we can help you. Number two, a creative, I want to show you a creative
strategy that reveals what audience interests
to choose. Guys. For those of you who are like, I don't know what interests to do. I don't know where to
start with interests. I'm going to show you
a creative strategy that's going to show you, that's going to reveal
to you what type of interests that you want to target to help
you get results. And number three, I'm going to show you how to
spy on competitor, competitor ads for inspiration. Let's go. So a creative strategy that reveals how to speak
to your audience. Guys, people have all types of reasons as to why they
would buy your products. They have all types of reasons. Right here. There's a shoe, is a
picture of a running shoe. But we have to
remember that people, people are going to buy this running shoe for
different reasons. Good, normal person is going to think, Oh, I'm buying this. People, people who were by this running shoe because
they need it to go run it. But it's not as simple as that. People's reasons. Our pupils, pupils reasons are
different for buying a particular product or buying
from a particular service. But those reasons
important to them. They are important to them. That's all we need to know
what these reasons are so we can tailor our message,
our creative message. Them. Price might be important
to one-person up. The price of these,
these running shoes might be important
to one person, but the next person might
not be that important. It might be something else. We're going to
find that out with our creative strategy and
I'll show you guys that. But I just want you
guys to understand and think from from, from, from a
marketing perspective as to why they were
by this running shoe. So we're going to get into it. So I did head, there are four different reasons why so made by
this running shoe. Number one, byte is
running shoe for comfort. So there's someone
out there that will see this running shoe and
they like you or like I like these comfortable or does it have a soul thick because it
wouldn't hurt my feet. That is what matters to them and that's the
reason why they buy it. If they feel that the
running shoes are going to be comfortable for them,
they're going to buy it. Number two, the style. Other people may not
care about the comfort, but they care about the
style of the running shoes. They're probably looking at
the running shoes thinking, Wow, These look really good. These, these, these are
going to look good with my outfit when I wear it out and about like this
is going to look good. That's what they're
thinking in their head. They're not thinking
about comfort. So can you see there's
already two reasons? Those two reasons are
two different customers. And when does to
different customers, two or more different customers, they all need to be
spoke to differently. So that's reason number two. Reason number three, durability. Someone out there, my
body is running shoes. They don't care about comfort. They don't care about the style, but they care about the durability of these
running shoes and lost. They're always running
and they really, they know they're
going to really put these running shoes to good use. If thinking, are
they going to run? Are they going to either
going to last a long time? They're not going
to fall apart after running running for
like a day or two. They're probably these people
that care about durability. They're probably thinking, or are these running shoes is going to help me when I run over rocks or different terrain or run in water or when it's raining
outside is going to hold up. When it's ready, when
it's really hot? Are they going to hold up? That's how to think in terms of durability, number
for performance. Performance. Guys. So some people didn't care
about the durability. They don't care
about a conflict, they don't care about a stop, but I care about my performance. They care about the
performance they care about. O, will these make them, if they wear these
running shoes, is it going to make their
runs a lot quicker? They're going to
have a lot more. The way they run is going
to improve how they run. So they can have a
better running times. Guys. Same products, but for different reasons.
For different reasons. And it's important. So I wrote had turned
those reasons into angles. This will help you find angles that bring you sell profitably. Why wouldn't you to do is that
I wanted to look at your, your your brand, your
product or service, and look up and write down all the different ways that different reasons that someone
will buy that product. It could be any
reason whatsoever. Make sure you write
each of those reasons. Why? Because each of those reasons
are different angles. And you'll find one of
those angles is gonna be the one or even more of those angles are going to be the main reason that people are really
buying that product. To us. Let's take, for example, let's say we use this
example of the running shoe. So, um, someone designed this running shoe and was like, I'm probably for, you know, what the reason why the USP the reason why these
running shoes are so different is because
of the style. And that's where a lot
of people go wrong. That's why a lot of
businesses go wrong. They, they, they focus on what makes that
product is unique. And only use that as the sole thing that they're
going to really push on. But sometimes the thing that makes you want to look
at other things of that product that also
making unique or may also compel your
audience to buy. But having these
different reasons, you can create different
different angles. Different angles. Style is different where you got
to speak to these guides. I care about style, comfort. There's different way
you got to speak to these guys or lack of comfort. Durability is a different
way equals speech. These guys, performance. There's different way you got
to speak to these guides, different reasons, different
angles, same products. Now I'm going to show
you the structure. So guys, this is the
structure when you create ads where you put
your campaign level, you've got your ad
set level and you've got your ad level. This is the weather clears up. The example, selling
running shoes. Use different animals to
know what resonates with your audience and get
them to purchase, and gets them to purchase. So you've got your
campaign right here, your ad set, let's
say, for example, your target in running your target and running
as a interests, you put in, running
as a interests. But then what you're gonna do, you're gonna have four
different ads or more. And each ad will
highlight an angle. So for example, add number one. We'll talk more about the
comfort of the running shoes. At number two, we'll talk more about the style of
the running shoes. Ad number three,
we'll talk more about the durability of
the running shoes. And add number four, we'll talk more about
the performance of the running shoes. On what you're going to find
is that as you're running this campaign, you're
going to see that, oh, style that matters
more or durability. Or you can be lucky, you can even have afforded
by performing well. But more often you're
going to find one or two of these angles is
resonating with your audience. Once you know that,
now you know, when you start to scale up or one more campaigns
and target audience, audiences, you can lead with, with, with the angle
that's the most popular. Because inside of this
running interests, there's going to be a pupil
who are marathon runners. There's gonna be
people who are just, they run every now and then. There's gonna be
people who aren't even want even running. Running. They just go to the
gym and probably spend 15 minutes on the treadmill. So there's going to
be different types of people in these audiences. That's why you want to
have different angles. So you can quickly identify, can quickly identify
what angle works. So you know what
message you can use. In order to get more of
those people to purchase. The next part, a
create a strategy that reveals what audience
or interests to choose when to use
different reasons in your creative to know what audience
or interests to target. As you can see here,
campaign level, the Ad Set level will
keep it as broad. So there's no interests. There's no interests. What
we'll do for the ads. Ad number one will be
focused on running. At number two will be
focused on marathon. So using those running
shoes for marathons, add number three is using
those running shoes. At number four is using those
running shoes for health. Just health. But a reason
why you want to do rod. You can do broad
or you can do like a broad interests like fitness
or something like that. Just something broad
not to not to specific. That's a trick here, guys. You don't want to do an ad
set that's too, too niche. You want to do a quite a big, a pretty big interests. You can either do broad or
do something as general as running and then eat. But each one, each one. In the ad, you are going
to be more focused on what those what those running
shoes will be used to do. So if you're service
of your brand, you want to be
focused on what that, what what that product or
service will be used to do. Like, what's the end goal? That's what you want. That's what you want
to be thinking about. So obviously, when someone
buys running shoes, the end goal for some
people with running them, the end goal for them could
be to run a marathon. The end goal could be at, they need these running
shoes for the gym. The end goal for
these guys could be for angle four, could be. They needed just to bear on their health
journey and they just need to buy something
new so they can keep kickoff the health journey
to it, to a great start. And again, it's the same
thing as you run these ads. You're going to see that,
oh, if marathon is working, if the ad that's talking
more about your, you use these running shoes for running marathons is working. Now we know that when it comes
to why interest targeting, we can talk more marathon
related interests. That's how we use
our creative to tell us what interests to target. And if it's basically
a case of using this created that worked
for marathon. I'm putting it into those
marathon related interests. And you should see some
results coming in that way. Number three, I'm going to show you guys how to spine
your competitors. So there's a website called
Facebook ad library. Guys. If you want to split
it on the ads of your competitors to get some inspiration for your creative. Go to Facebook ad
library guides. I use this all the time when I'm trying to
get ideas for creative, when I'm trying to
get ideas by angles. What I'm trying to get
ideas for, for copy, right? Guys. Use it as inspiration just
to kind of guide you. And has a link. And you basically put in, you can put in a competitive
brand or any Brandon Here. You can see the ads
that they're currently running right now as we speak. And you can see, alright, cool. These guys to remove video, are these guys doing more image? Are these guys doing more of
the focus them on Instagram? Then you can take those
learnings and apply those learnings in terms of the creative, your own campaigns. Because obviously if we're
going for competitors who are, who are, you are big brands. They obviously have
a lot of, a lot of market and spend,
They've, they've, they've managed to get
the best copywriters, the best videographers,
the best photographers. And you can just pretty
much come along typing that competitive brands name into here and see what it did. And create something
similar to basically get some inspiration and take those learnings and put
them into your home. And that will also help
you quickly come up with some different creative ideas that you could put
into your campaign. You're going to, you're going to see videos or working for me. Images are working for me,
and so on and so forth.
3. How To Effectively Use Facebook Ad Library: So guys, this is the
Facebook ad library. The Facebook ad library
is going to enable you to see all the, all your ads is that your
competitors are running. And it's not just the ads that your competitors
that you want to be. It's not just that the ads of your competitors that
you want to be looking at. It may be to just look at
the ads of other brands, just to get some ideas to
help you with your creative, to help you come up with
better ideas for your query. Yeah, So guys, I'm going
to show you how to use it. So here's the app
library right here. And here, you can choose
the country that you want. I usually do because
I like to see ads. Because you have to
remember that some of your competitors that
are much bigger, they may not just have a
business in one country, they may have a branch in UK, in America and Brazil, and in different
parts of the world. So I just do four and then
hit you want to select all? If you're trying to see
which ads are running well for issues, elections, politics and stuff like that, for other issues like that, then you can select this,
but I usually select all ads using here. You want to type in Nike or any competitive brand that you want to look at it
as an economy running. We can, here we go. Guys, these ads that Nike of running right now as
I speak right now. So guys, look, can you
see all these ads? They're pretty much similar. So that means you
could go in here and get some inspiration
and be like, You know what? Let me create something
similar to this. Let me create something dynamic. And that gets people's
attention because these ads, if I was scrolling
on my Instagram or scrolling just a
math on my newsfeed. These ads will
catch my attention. You have to remember that
these companies have millions of billions of dollars that they spent in marketing. Sort of got the
best photographers, they've got the best
videographer, graphic designers. And you're just coming
in here and just see an, OH, okay. Alright. Let me see if I can
create something similar or in this
sort of stuff. Yeah. You can pretty much leverage, leverage what is
already working. Guys. Another thing you
could do also is this. You can also filter it. So if you just wanted just
to see ads on Instagram, you can do that. Select Instagram. Then if you wanted
to just see videos, only videos on Instagram, video ads on Instagram. Just select that. And then you could also select the dates as well.
That's totally up to you. And then just apply the filter. And look, these are the ads, stop the videos, and there are only
being run on Instagram. Instagram stories,
Instagram feed basically anywhere
Instagram Reels. Anywhere on Instagram. You guys look yeah. And to clear to clear it,
or you got to do is click. Also know which
ads are performing really well for the company.
Well you gotta do is this. So as you can see, this, these were launched in May. At the time of this recording.
These were launched in me. Keep going, keep
going to go ahead and go all the way down. These will lose in April. Guy is the further down you go. So if you go all the way to if you go all the way to
January and you see some ads that still say this active that have been
running from way, way back. That's how you know, that
ad is doing really well for that company and making that
company a lot of money. Those are the ads you
really want to study. You really want to see what, what is it, what
images on it doing? What is the copy will
copy or the or the other. How are they? How are
they images aligned? How are they arranged it? This right here
is a Carousel ad. This is also a carousel as well. So you've got further away shot. They have a much closer short. I really studied the
creative and get inspiration from them. Again. Another cursor, purple, yellow. Like really sudden you
guys really study it. Because one thing you always
have to remember that success always leaves clues. Success leaves clues. I should go further back
and you start to see that, oh, where it may, this ad is still running
that was lost in January, is making a lot of cells. And then you can, then you
can really take some ideas and apply those to your ads. That's it. Guys. I really wanted to show this to you because this is
going to help you. Because I know coming up with creative ideas can
be quite daunting. Especially some of you who
are running your business, a solo printers or you
have a very small team, or even a large team. Like the creative process
is very, very challenging. And you want to always surround yourself
with inspiration. That's going to, that's going to lead you in the right direction. So you can get better
results with your ads. Because guys, at
the end of the day, we can, we can create account, we can create campaigns, do the ad sets, the campaigns a
specific structure. But at the end of the day, guys, human beings see the creative. This is what human beings
really interacts with. This is what human beings seat. So it's really important to get this part of the process, right. So guys, definitely
use this tool. I use it all the time. I use it all the time,
not just for imagery. I get some inspiration for copy. I get inspiration for the amount of creatives
that should be used in. Like, it's all here guys, to inspire you and lead you
guys in the right direction.
4. Creative Tactic For Facebook Ads (Part 1): So guys, I'm going
to show you how to build a campaign is
a creative campaign, creates a focus that's
going to reveal to you how to speak to your audience. So we've got somebody, so you guys step-by-step create. As we will know, the
conversions continue on here. We'll name this
creative strategy one. Just as an example. Scroll down on you could do this as come campaign
budget optimization or AB, or is totally up to you. But for this example, I'm going to do it as
campaign budget optimization. Right here. I'm going to have
that $20 a day. Next. Select the
pixel. Right here. We can choose an audience. Just as I did. Choose an audience running. That's a big audience, over 200 million. That's it. That's a massive. Also you
want to choose the purchase. Or if you're, if you're if you want leads you
want to, you can, you can choose to you guys. For this example,
we're going to do. Cool. So we've got one audience, what I'm going to
name this running. And here you can put in the country the A's,
the agenda, whichever. How you wanna do it. Have one audience here. You wouldn't leave this
as automatic placements. Leave this alone.
Then just click Next. Now guys, let's pretend that we like we've uploaded images, hair and all that gray stuff. Yeah. So say you want to
add an image just, just as an example. So guys, I'm going to
name this one Just as it, as it is with the products
that having different reasons. Those reasons at
different angles. So number one, this is
going to be comfort. So this one is going to
be more comfort base. So let's pretend that
the creative is, running shoes is going
to be about comfort. Let's talk about the comfort. In the creative head. You put in n. Now, here, you put in your website URL and
all that good stuff. Just as I've, as I've taught you earlier on in the course. So once you have
done all of this, you put in the information
or primary texts, your headline
description, all that. But this is more
focused on comfort. Let's pretend that we're
selling running shoes. This is focused on comfort. Then that's not us. One angle to a second angle. So duplicate it. Duplicate it again and again, guys, let's pretend. In here. We put it in another
creative or another image or a video that talks about the
style of the running shoes. Stop. It's good to name
your creative so you know which one you will type in. This one was Comfort. Cool. Now, we're gonna do
the third angle. Again. This one is gonna be durability. And again, guys, Let's pretend that we're
changing the creative, but makes sure that
the creatives, the image or the
video is talking more about the durability
of the running shoes. Your ability. Now we're going to do the
fourth and final angle. So let's pretend we've put in all our primary texts and all
that good stuff into here. The fourth and final one. Duplicate it again. Awesome. Now this one, we're
going to name it as the fourth angle, which is formats. And again, same thing again, make sure that the
image or the video talks more about the performance
of the running shoes. Again, guys, this
is same process. Go. So performance, let's
pretend you put in your headline description shot now the link and all
that good stuff, just as I've taught you
before on how to build an ad. So now what we've got
here, different angles, different reasons for buying the running shoes go
into one audience. What you're going
to find is that these are different creatives, addressing different
angles of that product. So when, when people
watch our creative, you're going to quickly see, oh, people respond in
multiple formats. Either responding more to durability and all
that good stuff. Once you're done
with that, we will do is click Publish right here. Guys, let me also show
you how it looks. Looks in the Ads Manager. So guys, hello. So again, the campaign, campaigns are made
up of three levels. You've got that camp, we've
got the campaign level, the Ad Set level,
and the ad level. So there's the creative strategy that will create it right here. The campaign level, go into one audience for
different angles. And you're going to see which
one is performing better. Which one's getting
you the cells. Once you find out is performance
getting you the cells. That means that's how they
want to be spoken to you. That's how this audience
wants to be spoken to you. So when you run, when you run more running related audiences, you want to make sure
that you're talking to them in the way that that is, that they molt, they are
mostly responding well to and that's how you
start to get the results. Yeah. So guys, that's
how you do it. So this is a creative
strategy to find out how to speak to your audience.
5. Creative Tactic For Facebook Ads (Part 2): So guys, I'm going to show you a second creative strategy. And that is that let's you know, which use the
creative to let you know that's going
to reveal to you which interests to target. I like using this strategy. So again, same thing,
create aversion, continue strategy to interests. And again, I'll turn on CBO. And again, you can do CBO or ABO is about what works
for your ad account. That we want to test both guys. Again. Next. Now, we are in the ad set level. Again, choose your
pixel as seen here. And patches or leads
depends on what you want. You're trying to optimize for. What do you want
from the campaign, what do you want
from the campaign? That's what, that's the
conversion event that you choose. And here, United States, he, the age or gender has
brought no interests. Broad. Nothing. Don't want to put
no interest in it. Completely broad guys. You want to obviously have some parameters like the
country, the A's, gender. So if you've got product
that's for men, target men. If you've got a product
that's for women. Women, you want to have
some parameters that makes sense for your
business by and large. Not interesting here.
Completely open book. So I'm going to
name this audience. Yeah. Now, we'll leave this as
automatic placements. And then we'll click Next. And we are. So now we have
new creative level where the ad level can pay
level, Ad Set level. At level. The first angle is going
to be running shoes. We're going to choose a picture. Just as an example. Go for the same one again
and then done. Cool. Hair. Same process dies. Want to round your primary
texts and your primary texts, you want to run in your offer. Free shipping 10% off, basically something that's
going to attract them. But for this example, I'm just going to
stay the angle. So let's pretend that
this creative right here is for the running shoes
that were trying to sell. Talking more about
using them for running. Using these running
shoes for running, and how it's going to
help running experience. And that's what this created. Let's pretend that's what this
creative is talking about. Again, same thing.
Same thing guys. Putting your headline
description. Now. And obviously down here, we'll put in your URL. So you want to put
in the link that you want to drive the traffic to. Now, this creative is talking about using those running
shoes for running. Now we're gonna do
the second one. Do that, duplicated. It's the same, the
same mechanics. Second angle is
Marathon. Marathon. So people will be using the running shoes
to run marathons. Again, let's pretend that this creative right here is talking about using the running
shoes for marathon. Again, same process. Headline description. Now and the link. Now I've got 22 reasons why someone would want
to buy running shoes. Now we're going to go
for the third one, which is go into the gym. So people will buy running
shoes to go to the gym. Same thing, same thing, guys. Let's pretend that
this creative, this image or this
image of this video is talking about user the
running shoes for the gym. Again, same thing,
headline description. And obviously the link. We're going to do, the
final one, which is health. So people are buying a
running shoes because it encourages them to do
activities for their health. Maybe walk in. It doesn't have to be
running or sprinting. It could be just be
going out for a walk, going for a hike, anything
like that, for a reason. Now, we're going
to come down here. Again, pretend this creative or this video is talking about using the running shoes that encourages them to care
more about their health. And again, it's the same it's the same headline
description shut now, as well as putting
in the URL that goes to products or to a catalog page, however
you wanna do it. Now guys, now we go
for different reasons. Someone's going to buy
the running shoes. They're buying a running
shoes for running. Their buying a running
shoes for the marathon. The binary for the gym, or they're buying it for two, that encourages, encourages them to care about their health. Now guys, this is
how it's going to reveal to you what
interests to target. So I'll show you and also guys, once you've done that, click
publish the same exact way. So I'm going to show
you how it reveals to you the interests that you should target for
these running shoes. The campaign right here. So this is broad. Right here. We're
going to see guys, I don't want to
confuse you guys. Make sure that soda is cool. Like this. We delete this one. So I don't confuse you guys. Cool. Now, you've just got the broad audience you're
targeting a bigger audience, roared, no interests, nothing. And here we've got the reasons why they're
buying a running shoes, running marathon, Jim, health, or go into broad. So all these ads are
talking about individual. So this ad is talking
about running. This editorial at Marathon. This editor, Jim, this ad
is talking about health. Now, when you run it to a broad audience that hasn't
got a lot of restrictions. And now you start to see that, oh, more people are ticket, ticket and interests are buying these running shoes and they're responding more to
the marathon. Add. That lets us know that we
should target more marathon related interests and
target them with this app. That's how you get the results. Another example, if you're
signed to see that people are buying from this gym, then we want to use
these creative and target more gym
related interests. And again, when you
do that, That's how we get the results. The creative literally tells you what interests of target, niche and simply by seeing what creative
they're responding. The best two guys, that is how you create a creative strategy
that's going to reveal to you what
interests to target.
6. How To Write Effective Headlines For Your Facebook Ads: Guys, for those of you who want to create better headlines, either for your Facebook ads, for your TikTok adds even
for your e-mail marketing. This tool right here is awesome. It's awesome. And
I'll show you guys, guys when it comes
to their headline. That is basic because most
people don't have time to read laws that most
people scan texts, they scan text, they don't
read a scan text, right? So your headline needs to be
impactful enough for them to read other parts of the texts or other possible people
even see the rest of the ad, or even click on the ad, right? So you want to make sure that
your headline is impactful. But how do we know our headlines is impactful with
actually testing it? So guys, this tool, hold shift through is going to basically analyze your
headline for you for free until you the strengths
and the weaknesses of awesome guys for
those of you that don't know to go to Share
fruit, well, you got to do. You can type in Schaeffer
into Google or you can put in headlines dot chef route.com, or you can put in Chef through the pump however you
wanna do it, guys. So let's get into it. So here you've got the asks
you to enter a headline. And then it will
ask you to analyze. It tells you the
characters, the words. He also tells you the
score, the strengths, and it also gives
you suggestions on how to improve your
headline even more. Right? Now also gives you an explanation of how the
headline quality score works. It also shows you your
engagement score, your impression score,
and write back and say, basically tells you what,
basically tells you what. All right, So it basically does a full analysis of your headline and
direction on what to do to make your
headline even bell. And then if you're getting good scores like
eight over 1890, even over 70, right? That means that,
Oh, you can now, I believe it's going to
give you the confidence to now take that
headline and put that, use that in your
Facebook ads, in your, in your e-mail marketing and
all that great stuff. Yeah. So I'm going to write in a headline in here just
so you guys how it works. So let's type in something like we create the best
t-shirts in the world. The Analyze. Once you click the analyze
button, look guys, look. This headline alone. The headline quality score is above average. That's what
you want to be looking at. This is literally
what you wouldn't want to be looking at, right? So let you know if your headline on analyzing it on the surface, good enough to take
it to the next level. Now, what are the strengths
of this headline? We create the best
teachers in the world. The strengths are strong
human connection. Connect with your readers
and increase engagement by using words about the
body and the self, the air, mouth IN order, and limited use of
passive language. And it also explains that
fervor what passive language is like, almost doubt confused. Guess. Your radar is more likely to
click these little strokes. So that means that if someone
wants to see this headline, they're more likely to click. Because it has the elements
in there that will leave that customer or potential customer
to take that action. Also, another thing is
it gives me suggestions. Increase the headline. Let's try writing your headline as a complete sentence
to deliberate and more valuable impression. Business inside that does this. So it even gives you examples of people
that wherever they suggested it gives
you examples of other companies or other
brands that do it well. So you can go to Business
Insider, for example, and see how they do it and implement that
in your headline. Also, you got with
the brand seat guys. I didn't even mention, uh,
Brandon Here. We create. It's literally
suggests you haven't, you haven't even
mentioned the brand. Satellites don't often
include a brand name, but headlines benefit from it. A brand mentioned in the
headline can improve the brand. Recall. It's not only just thinking about
people clicking, it's also thinking about how the impression
that your headline make some people
in the long term. Because what we want
to remember that when it comes to marketing isn't just short-term and
getting the results now, get into cells now, but it's also getting the cells tomorrow. Getting the cells next month, getting the sales next year. Because not every customer
that sees your ad the first time
we'll email or, or, or any type of channel
or moccasin effort, any fruit, fruit, any type of channel is going to buy your products the
first time round. But you would have, at least, if we include an a brand name, would have at least made
enough of an impression for them to maybe remember
us further down the line. And that's what it's
suggesting that again, use more alert words. Humans react more strongly
to words that make us feel anxious or afraid. Risk, and an alarm. Yeah. Guys, this is
awesome, like this. Especially if copyright
isn't your strong suit. Especially if writing headlines is something that you're
not really good at. What you don't,
but you don't have the budget to hire a copywriter. This is a great stock. This is a great start, guys. Yeah, this is going to help
you and put you guys on the right position when it
comes to writing headlines. Again, further suggestions. Use contexts, words
you're missing out on the secret sauce
contexts, work contexts, words, tension and build trust, increased compression and value. And again, try adding
the celebrity. Of course, adding a
celebrity will be great, but it doesn't even
have to be a celebrity. It could be an influence, a large influence of popular influence so
that people know about. But you can put, we can put in the headline is very
easy to sit like that. Not everyone has the
budget or the access to access a celebrity
or will be able to mention a celebrity as part of their offer or
their headline. But there's more of us that can access someone who has a large following
on YouTube, points on poor or has
a large following on, on, on Instagram
or TikTok, right? That's more accessible. Then we can use that
as part of a headland. Says here, where above,
we're above average. And the variation amongst engagement rate balls
into simple word choice, for example, uses
celebrities yet. So it basically explains
to you why those schools, schools are the way
they are, right? Guys. It tells you the characters, it tells you the words. It's not just for,
for short headlines. You could do this
for long headlines. So we create the best
teachers in the world. By hour t-shirt. Today. Only. A few left. And click Analyze again. That's gone up since Casey guys. That's gone up to 86
above average. Right? Optimal headlines from human. The strengths. Whether
brand use more alert, use more context was
triad and celebrity. Again, it's still the same
headline, but I've added, I've added in some more elements
too, to create urgency. That's why it's important
to create urgency. Any type of headline
or copy that creates urgency is going
to make people click. Most of the time. It's going
to make them all click. And you can see the head. Look at it, looking
at average score. A score is above average
has gone up from 82 E6. Just by adding some
urgency in there. Guys, remember this isn't
just for headlines. You can put in longer pieces of texts in here and analyze them. And Gaius is completely free. It's completely free and
it's going to help a lot of you guys to get more clicks, even conversions with your ads, as well as your e-mails. So guys, give it a go.
7. How To Write Effective Copy For Your Facebook Ads: So guys, this is
the Hemingway App. So the website is called hemingway.com.
It's a great tool. It's completely free. And this is going to help
a lot of copywriters, a lot of advertisers, a lot of bloggers, basically people that use the written word form in order
to communicate an offer. And I bear or anything online. One of the things
about writing things on liners that it's very easy to get caught up in
the big words and sounding really intelligent
and stuff like that. But really it's about
the simplicity. It's really about making sure that you're
getting the message across in a succinct
and direct way. So people don't get lost
in the translation. And offering as well, guys is that you have to
remember that in the world that we're in now with decrease in attention spans. When people see your ads
or radio ads or regional sales letters or read the
copy on your landing pages. They have a very short
attention span, right? So you need to be able to communicate your
message very quickly. And most important of all, it needs to be readable. It needs to be readable. It's very easy to think. Oh yeah, and it's pulling
these big words and make it sound like this so I can
sound more intelligent. When it comes to communicate it. You want to keep things
super simple, right? So guys, I'm going to
show you guys how it works and show you the
features and all that. Like Guys, I use
this all the time. It really helps me, especially
when I'm writing copy for Facebook ads or for TikTok ads, as well as writing in terms of the type of wording
that I can put within the, within the creative. For example, if you're
doing a Instagram real ad, if sometimes you have a short, short little sentence
that you don't, especially if you don't
want that centers to be overbearing or too
long to reap, right? So I'm going to show
you guys how to work. So guys, you want to go
to the Hemingway App.com. Here is. It's pretty simple. Here. You've got the
readability right here. And then it also tells
you the grade, right? And right under it
says good or dependent on depending on how easy it is for the
person to be redone. Also another thing as
well is that when you're writing out your ad copy or ran out yourselves letters
or anything like that. Always think of the other person is very easy to get involved in. Oh, this is what I liked. This what I will
understand some time, sometimes most of the time, especially those of you
who are running cold ads, are running ads to
cold audiences. I've never heard of your brand. Don't know what you offer. It's not about what you think. Sometimes you have to think
about looking at things from their perspective
and break things down to make it easier
for your audience, right? I'm putting them first because
at the end of the day, they're the people that have
been CEO as that appealed, are going to read
yourselves letters. Those are the people
that hopefully will be buying your
products, right? So you always want to keep
the audience in mind. Guys, you've got heritability. Again in terms of keeping
the audience in mind, you got to read and time. Redone time. Especially now with a
tensor spans being sold. Shorts, write, read
and type. Look at. Obviously there's
nothing here the moment, but I'm going to type
in some stuff in here so you can see
how it works, guys. The letters, the characters, as well as the words,
sentences and the paragraphs. And often guys is that
you have to remember guys is that people don't read, copy the scanner, the
scanner, the scanner. So they're basically
read the first line. And if there's
something that pizza interests than the
reader second line, the second line, pizza interests than the
read the third line. But they don't read,
they scan copy. So they're looking
for certain words, looking for certain sentences
that applies to them. So guys, I'm going to show
you what soap, for example. Let's just say that you're
writing a Facebook ad. Copy, so you've got your ad. You sit in a t-shirt
for example. So what we do here is
we'll do it like this. We sell Awesome T-shirts. Put a smile on your face. People. So guys, can you see grade
five, good readability. So in terms of readability is straightforward. Read and type. You've got this
freed and time here, let us the characters,
the words core. Now, in terms of
how grammatical is, you've got to
adverbs, well done, and use of passive voices, Nice work, as well as phrases. Phrases have simpler
alternatives. And usually when there is, when, when does any other
alternatives, these won't be 0, they'll say one or two or
anything like that. But this is a very
simple sentence, right? But for me, when I'm using this, I tend to look at
the reading time and the readability because it read it because I'm
thinking of the attention, attention span of the
person reading this, as well as making sure that the message that
I'm putting it in, into it is clearly readable so they can
clearly understand it. So let's put in
something more complex. So we so guys, this isn't just a short copy, this for long copy as well. Because I understand that
a lot of you'll be running ads doing short copy, long copy. This, this is great
as a sense check. Just see how, just
to see how, how, how, how readable your text is before you put it into your
ads and stuff like that. Because obviously with your
Agile paying for your ads, but you want to make sure
that you're really putting your best foot forward when
it comes to your copy, especially if you're
putting money behind behind your ads, right? So because again,
you don't want, you don't want to be wasting, wasting money and your
ads don't work in. And you find out that
the reason why you're adding work in is
because people don't even know what you're
talking about in the copy. They don't even know what
you're talking about. So all that could be saved by
going through this process. First, we sell Awesome
T-shirts. Cool. Every cell. 10% of the earnings from every cell will go. We'll go to charity. These t-shirts are
also a way to stand up for what you leave in. In a fun and exciting. So guys, as you can see here, as I was typing through, you can see the great fluctuate and you can see the great
fluctuating, right? And you, you want to always
make sure that your readability is good. You always want to make
sure that your readability is good, right? So definitely look out for this side of the screen
while you are typing out your words and offering
as well as that. Like, Look what I did this, I removed that and that's
gotten them to agree to. It also makes sure
that it's well, that's great too,
but it's still, the readability is
still good, right? So make sure that as
you put your copying, make sure your rid of
readability as good. A mixture of red and time
is a good amount of time. It's not too long. Not too long, but short enough where someone
could literally scan it. Scan the right end, and know exactly what
you're talking about. Diets. Use this tool for your copyright and
use this tool why you're writing
copy for your ads. Use it for while you're
writing copy for landing pages and
all that good stuff? Yeah.
Yoshi BearJ, Digital Marketer
