Transcripts
1. Intro to Etsy Class with Kato: Etsy truly is the
best market place for artists to grow and transform their
hobby into a full time job. Hello, I'm Kato, a
small business owner, a creator, six-figure
Etsy and Shopify seller. I've started my company from basically nothing and through
hard work and dedication, I was able to achieve everything
I have ever dreamed of. If I could do it, I believe you can do it too. I'm here today to teach
you how to become the most successful and
efficient on Etsy In a short
period of time from my own six year experience
on this platform. Thanks to Etsy currently we have quite a few employees
in our shop. We sell our products on a daily
basis all over the world. We are in the top 1.8 percent of the most successful
Etsy shops worldwide And we have thousands of five-star reviews from our
beloved customers on Etsy. it's safe to say that it has
completely changed my life And now running an Etsy shop is my full-time job alongside
with e-commerce coaching. So 5-6 years ago, I was working from home, creating leather bags
by myself. At the time, my whole investment for
my business was just $20, I was feeling really
stuck and hopeless And when I was about to give up, I discovered Etsy and started working on this
platform 24/7. Since then my life has
changed drastically, I am my own boss now I was able to rent
an amazing workshop, hire an amazing team. And today, when I go
to work every day, I love working because
I love doing this. I've just spend most of
this time learning about Etsy algorithm, SEO. And I was able to
actually learn a lot from the experiences of many
successful Etsy shops And I've implemented this
practices in my shop as well. This course is for all levels. It's for anyone who creates amazing products and
decided to sell them online or for anyone
who already has an Etsy shop and wants to
optimize it even further. In this course, we'll go through exactly what strategies
work best on Etsy and what will
help you stand out from all the other
Etsy shops out there. I'll share my tips about
packaging, online marketing, the best branding strategies
for online shops, Etsy ads, Also, how to create the best customer experience to attract the most
five-star reviews, how to reach your
target audience also we will focus on the
SEO aspect of Etsy, which is the most
important aspect to be successful
on this platform. And I'll share all the
tips and tools that helped me become successful on this platform in an easy
and informative way, because learning should
always be fun. Etsy truly is the best marketplace
for artists to grow and transform their hobby
into a full-time job. I want everyone to experience the feeling of their
work being valued and appreciated and doing what you love every single day
as your time job. I'm very passionate about
teaching this course and about sharing my experience
with all of you guys. And I hope to give back
to the community for such an amazing experience
I've had on this platform.
2. Before you Open your Shop: Hey guys, Here are
ten steps to get the right mindset
for success on Etsy. If you're just thinking
about opening an Etsy shop, here are ten tips on
how to get a head start. So before you actually
open your Etsy shop, I would definitely suggest to
decide on your product and think of the ideal
potential customers that might purchase from you. So think about the
name of your shop as well and the industry
that you are in. The next step is to research the industry
that you are entering Market research is
actually very easy to do on Etsy
marketplace because you have the widest range of similar shops selling
somehow similar items. So if you wanna do a quick
research of the marketplace, you should definitely type
in your target keyword, search for the similar shop
performing well in your niche and see how they're
selling similar product. If you notice that not many products come up when you
actually search for them, it might be a sign that
this particular product is not quite popular on
Etsy or on the contrary, if you see a high engagement, if you see a lot of sales
of the similar shops, Than it means that you are entering
an in demand niche. We can also do
that on erank.com But doing it on Etsy
is very easy and it's much less time-consuming.
Determine your niche. So there are a hundreds of well-established Etsy shops
on Etsy marketplace already, because this is a very
high demand market place with a high volume of sales. So entering a marketplace
like this is not often easy because you have a high volume
of competitors as well. So one of the reasons why someone might consider
purchasing from you amongst all the
other sellers out there, is your unique product. So having a niche
product is always important and not just when you're selling your
products on Etsy. This will come in handy in all the other aspects of
your business because having a unique niche
makes you stand out from all of your competitors
in all the platforms. So the difference between your
product and the product of your competitors might
be something very simple but easily noticeable. So for us it was actually the
versatility of our bags and many different ways of
how you can actually use it. And this soon became our
main selling point. And this is how we actually
were able to stand out from all the other leather bag
sellers on Etsy and gain success relatively
quickly on this platform. If you don't have a product
that will necessarily be physically different from
other products on Etsy, it's not a problem at all. There are still
different ways how you can market your product, to stand out from the competition. So this includes price marketing
and building your brand. You can also influence
customers decision by setting a lower price
than your competitors. Position yourself for success. So one of the
reasons why Etsy is so different from all the other
marketplaces out there. And why people come to shop
here is to buy custom made, hand-crafted unique items
from unique people. And this is actually why
you should market yourself as an authentic
artist, to catch an eye of an interested buyer. and you can easily do that by adding different pictures in your about section, maybe
adding a short video So this is actually quite interesting for
customers to see And I've had many customers
check out my about page and just seeing how
their products are made is really
unique experience. So you should
always make sure to have your whole story here on Etsy and the about page, telling
the story of your brand, the story of your product, how it actually
came out to exist. This is the part of Marketing storytelling as well. There's different unique ways
how you can actually tell even the most boring
story, which will make your brand stand out
from the competition. Etsy advises us to fill out all the fields on the
first page of your shop. Because when you're first
starting out, this is, this is tremendously
important to gain trust of your customers and to speed up the process of
conversions as well. So before you have
a lot of sales, this is the first thing
that customers go to check out to see if you're
actually a trusted shop. Look at Etsy as a
long-term investment. Etsy is about putting
in the work and putting in the hours and seeing the outcome
in a couple of months. So when you do the work, when you upload a
listing constantly, maybe twice a week. Later you will see
that this listing that you've uploaded
couple of months ago, we'll be working
for you in a year, in two years, in three years. This is why it's such an
important investment. Each product that you upload on Etsy is also your
potential investment because this listing
will be bringing you traffic and
orders in a long run. like in my case, For example, this
listing has been my best seller for years now. And I've set it up, I think four years ago.
As the time goes by I've changed a couple of
things within this listing. I have updated photos, I've updated a little
bit of description, Added. some in
demand keywords, But, like most important thing is that this listing has been my investment and the
working mechanism for my shop for years now, and I've only been improving it a little bit
throughout the time. So when you put time
and effort into this platform,
adding new listings, improving them,
Etsy will become fully automatic
mechanism generating passive sales for you
throughout the years. So what I do now on my Etsy shop is actually I do little
bit of improvements whenever I have time or maybe I add a new listing
for my collection. But even if I don't
do anything on my Etsy shop, I will still be generating sales because I have
already done the work. I've put in hours and I made the effort to this whole
investment of an Etsy shop. And now I'm just generating
sales on a daily basis. Be patient. The success on it doesn't
just happen overnight, No matter how hard you work, it definitely needs some time for Etsy algorithm to kick in. So for me the first
Sale happened in the first three weeks of me being on Etsy and adding
listings twice a week. And after a couple of months, I was already generating enough sales to actually
rent my own workshop. So even though the results for me where relatively quickly, it took about six months to
have a stable income on Etsy. But again, this
results are different for all the shops out there. And this mainly depends
on the price range of your product. Though the
first six months on Etsy are always there hardest, This is the time when you
start doubting yourself, so dodging your
product, your work. And one of the most important
things is not to give up and to the quiet opposite and double your efforts on working
on this platform. After you've done the work, you should definitely be patient and know that your
efforts will pay out. So Etsy algorithm is basically the machine
that takes into consideration the
activity and the quality of your shop from the day
you actually open it. So as soon as you
open your Etsy shop, the timer goes on and
you have to make sure to be active on Etsy platform
from the day one. So having prepared listings is a great way to start uploading
your products right away. This will definitely come in
handy in the future and you will have the easier
time ranking on Etsy. So my advice would be that
before you open your Shop, make sure to prepare
your products, So at least 15 listings
to be ready to upload, except the fact that your shop won't be perfect from the start. And that's totally okay. So our strive for
perfection is often one of the main factors why we hesitate to do something if
it's not done perfectly. I've hesitated on opening an Etsy shop for actually years. So when I first
finally opened it, my listings were
far from perfect. I have decided that the
first step for me on the path to success was to actually have my
products listed, gain some important feedback, and then work on my
listings constantly. So when I look at my
product from the first year that I've opened it compared
to what we have right now. There's such a huge
difference in photos, in the product itself,
in the description. Like basically everything
is so much better now, but I would not be
able to achieve this results if I did not
start somewhere. So if you have this doubts
about your product, Just just go for it and upload some quality products and
makes sure to work on them. And this is actually a great
thing because you'll have the opportunity to improve
and compare your results. No turning back attitude. So before Etsy, when I was working on my
designs from home and I did not have the opportunity
to rent a proper workshop, I was feeling stuck and I didn't really see
how I could grow without any investment or a workspace
So when I discovered Etsy and saw all the possibilities that this sales channel could
potentially bring me, I immediately knew that I
either stop making bags at all or I will go above and beyond to succeed
on this platform. And that's exactly what I did. And After I made this
conscious decision My life changed tremendously. I started prioritizing my work and I started
putting more effort. I starting going above
and beyond for this. And honestly this
changed everything. I was making more products. I was taking more pictures. I was working crazy hours sometimes after I would come
home from my part-time job. But it was so worth the effort because I realized how important this craft actually
is to me. And that if I was willing to go above
and beyond for this work, then I was definitely
not ready to give it up. Believe in yourself
and your product. So I think along the way we've all experienced the
imposter syndrome And sometimes for
artists and creators, it's really hard to realize how, how actually authentic you are, and how different and
unique your product is. For me, it was really
hard realize that someone might actually
want to buy my product. This was one of the main
barriers in my life why I was so unsure of my work. So when you are on Etsy, you should just know that
you deserve to be here and you deserve to get
reimbursed for your work. This mindset will
help you so much in a long run. if you have the right attitude on
Etsy from this start, this shows in your product, in your marketing,
in your branding, and your Etsy shop will thrive. Quality always comes first. Whatever you decide to sell, just make sure that
the quality of your product is a top-notch. Customers on Etsy expect
high-quality handmade products And that's why they shop on Etsy and not on Amazon or eBay. Quality of your
product will most likely determine the
future of your shop. Quality of the product has the tremendous impact
on the reviews, and reviews have the
tremendous impact on the conversions of your shop. I've gathered this
information from my personal experience
on this platform, And also I researched other Etsy sellers
experiences with Etsy. And these tips proved to improve their online presence on Etsy
marketplace drastically.
3. 10 Reasons to start selling on Etsy today!: Here are ten reasons to
start selling on Etsy today. If you're just figuring out
how to take your craft to the next level and make a living while doing
something to truly love, you've come to the right place. I was able to achieve a lot with this platform
in just two years. But even after the
first six months, I was already able to hire team and rent my own workspace. In this lesson, we'll go
through all the advantages of opening an Etsy shop or in case you already
have an Etsy Shop, I hope this will give you the
motivation to optimize it even further. Number one, for me is the cost. Opening an
isotope is actually free. And in case you have referrals, adding couple of listings will also be free, in case you don't That's also fine because adding
each listing only costs $0.20 and that's very
reasonable price for such a huge platform. So in my case, when I first started
with just $20, Etsy was the most efficient
and cheapest way to get seen by hundreds of people in a very
short period of time. Number two for me, is a traffic. In 2020, there was more than 60 million buyers on this platform and only
10% where the sellers. This means that the demand on this platform is
much higher than the supply and you have a great chance to be competitive with this
platform and catch an eye of an interested buyer. Etsy actually works really hard to promote their
platform in many different ways to bring this tremendous traffic
to their website. Which means that
half of your job is already done by Etsy
and all you have to do is direct already
interested customers to your Etsy Shop with
Etsy organic search or Etsy Ads. So another cool thing about
having an Etsy shop is that customers can
actually search for your shop outside
of Etsy as well. For example, here we have
Etsy marketing and SEO. So This statistics are
specifically from Google, Yahoo and Bing, but mostly
they are from Google. And we can dive in into
the statistics and find out how many visits Google
brought us exactly. So mostly it depends on what
kind of product you have, how many products you have, and how good you are
actually ranking on Etsy search
results page as well. So for example, if
I want to type in my main keyword from Etsy,
leather bag for example, We have a lot of
results on Google, but as you can see, Etsy comes up at the top. So when we click
Etsy right here, we are redirected to
Etsy search results page under this specific
keyword that we've typed in. And if you have an
Etsy shop and have a great ranking under
this particular keyword, you will come up at the
top of the search results. Growth opportunity. I can tell from my own experience
That Etsy is a real deal. And there's no
better place to sell your work in order to get a better result. If you
play your cards right Etsy can easily become
your full-time job and the main source of income
for your business. Etsy has the most user-friendly interface comparing to all
the other platforms that I've had experience with. So I always advise my
students to start here and get acquaintance with
e-commerce world And maybe then go on to more serious platforms
like Shopify or WordPress. This way, it's much
more easier for you to understand Shopify, for example, if you have your experiences
on Etsy beforehand. It's actually the
easiest to navigate amongst all other e-commerce websites. Number five for me is low fee, as I mentioned earlier, Opening an Etsy Shop is free and it doesn't require
much of an investment. Overall, it's much
cheaper than opening an actual physical store or selling your
work anywhere else. Etsy is also cheaper than many other e-commerce
platforms of the same scale. So there are a couple of fees from Etsy that we
need to take into consideration in order to establish the correct
pricing for our products. So there's a listing
fee which is essentially $0.20 per listing, which means that each
time you upload, renew or sell
listing, you pay $0.20. So there is a
shipping fee as well. So if you have a
separate shipping cost and you don't have a
free shipping guarantee, or you're adding shipping as maybe expedited
shipping option. In that case, there
are also fee of five percent from
your shipping cost. There's also transaction fee which was raised this year from from 5 to 6.5 percent from the
total cost of your item. So if you offer free
shipping guarantee, it might improve actually improve your Ranking in search engine, it might motivate more
customers to purchase from you And also you won't have to pay
any fees for the shipping. So Payment processing fees are different according
to the location of your shop and whether
or not you use Etsy payments or
people with PayPal. Paypal has its own
processing fees, but if you use Etsy payments, then depends on what
country you live in. There are different
fees for every country. So for the US is 3% plus ¢0.25 per sale from
your total costs. We also have additional
cost if you're running Etsy ADS. So if you make below ten
grand is 15% per sale, which was made through Etsy ads. And if your revenue is above
ten grand, in that case, it is a little bit less, so it just around 12%. So Amazon handmade, for example, charges 15% per sale
and regular Amazon has $40 monthly fees plus any additional fees that
apply during the sale. As for me, Shopify is
the cheapest option, but it's not a marketplace
and it doesn't have as much exposure and you need additional funds to get all
this traffic to your website. So you're basically paying a bit more for the huge exposure and the huge traffic
that Etsy provides an brings
to the website. Number six, better
understanding your customers. Etsy has one important feature
that I think is essential for your business
growth, which is messages. When I started on this platform, I had couple of products
and I had no way of knowing whether they're good or what needs to be improved. And Etsy messages actually
provided me with the opportunity to have the direct contact
with my customers. So after awhile, I basically knew exactly
what my customers wanted, They had a lot
of custom request, They had a lot of
suggestions on how to improve the products
to meet their needs. And after a while, I just started implementing
all these changes. And I just noticed that my
product got a lot better. So currently we have more than 340 listings and they are all
different products. We now make Basically everything you
can make from leather. Honestly, the new products
that we designed, the idea came from
our customers. And even with the
existing products, we've added so much things that we would have never
come up on our own. For example, for this
particular design, we've added the leather
patches because our customers told us that they appreciate the strap being wider because of the heavy things that they would need to put inside the bag. We've also added the
back pocket option, the laptop sleeve option, interior zipper option,
and key chain holder All because our customers
reached out to us and asked for this specific
features numerous times. This is how we've
realized that there is a demand for this
specific features. Later on we've added more accessories and
a webbing strap So these are all
customizable features which you can add from here. And this is all very
exciting because Etsy is all about being custom and having many options to customize your product
as much as you can. We've started with
one small design, and now we have four sizes, ten different options
to customize our item. Suddenly I understood exactly
what my customers wanted, and this was honestly turning
point for my business. Number 7 - Learning
from your competitors. Etsy is full of all kinds of talented creators who have been on this platform much longer than you have and who have substantial number of
sales and have already implemented the best
practices for their shop in order to learn from
them and become better, you have to actually
do a research on your competitors,
your target market. You have to basically find
a shop that is doing really well in your niche
and that you really like And you had to find out what
their key selling point, what exactly might
be working for them, and what you can bring and implement to your
unique shop as well. This doesn't mean that
you have to copy someone. Your shop has to be unique
and different in its own way And the best you can do, just learn from someone who has already experienced what
you're going through. Also, if you go on your erank.com,
in competition section, there are several tools
that you might be using if you want to get ahead
of your competition. So Here in the listing section, you can type in the name
of your competitor shop and see their
best-performing listings. Also here we have
the tag section, which is also very fascinating. Again, you should
type in the name of your competitors
Shop and erank will show you all the tags that this shop is using on
all of its listings. Basically, I learned everything
from my competitors. Number eight, Etsy is
basically artists Marketplace. Etsy is the marketplace for
artists, for talented creators. And if you're one of those, than Etsy is the perfect
platform for you. Etsy values, new
ideas, new creations, and it promotes the
artist constantly. Number nine, what I
especially love about this platform
is that after a while you can just sit back and
relax a bit and gain profit from your work without a need
to constantly be present. When you are done optimizing your Etsy shop and you are at the point of constantly receiving orders
on a daily basis You can then put your
whole effort into creating new designs or running
your physical store, or working on a new project. And you'll be receiving orders from Etsy at the same time. Because you have already built your Etsy shop and you
have put in effort, you can then continue to
receive passive orders and focus on something that will be even more
beneficial in the future. Number ten, Fast results. So once you get at least one of your listings out there in the first five pages
of Etsy search, you can have the fastest
results which will then ensure a sale and a good
placement in Etsy Search. And this is your
opportunity to have the highest exposure in a
very short period of time. I used to upload a new
listing every other day. And after three or four months I already had
constant income. This results actually
differ according to your product and
the price range. Cheaper products tend to
have higher conversion rates and the shops with cheaper products usually
take off quickly. But if you're selling
something more expensive, it needs a little bit more time. In conclusion, I would
definitely suggest investing the time and
effort into this platform, Because from my experience, this is the most promising and effective
marketplace out there.
4. 10 Etsy Review Hacks + Star Seller: Our lesson for today is entirely about the reviews
and how to manage them. My Etsy shop has hundreds
of five-star reviews, and I believe this to be one of the main reasons
for our success. Reviews on Etsy are
not easy to obtain, but it's definitely
worth the effort because ultimately
reviews on Etsy have a tremendous impact on the conversion score
of your Etsy shop. In fact, if I review
motivates customers to purchase from you and increase
your conversion score, your listings will automatically perform better in search engine. Unfortunately, not everyone
leaves a review and the most standard
rate for a review per sale is usually 30%, 30% percent review rate is actually a very good sign that you are doing
something right You should aim for
that average 30%. And this is same for
my case, as well. As you can see, only 30% of my total customers
have left me a review in the past couple
of years working on my Etsy shop and
trying to perfect it I've managed to come up
with the best strategies that honestly doubled the
quantity of my reviews. These strategies are very
simple to follow and implement, and they are all based on
my personal experience. Number one, answer
the messages quickly. Answering messages on time increases a chance
of a sale by 30%. It also shows that you take
this business seriously and it affects your overall
customer service performance. Make sure to give the detailed answers to
all the questions asked. The best way to
respond to messages quickly is by downloading
Etsy seller app. This way you'll get
notified whenever customers message you on Etsy and
actually according two new Star Seller program, you should answer
your customers within the first 24 hours when
they first reach out to you in order to maintain the perfect score of
95 percent or more. Star Seller program is relatively
new initiative from Etsy. It actually replaced
the ODR score, which was initially the metrics to differentiate
the quality shops from shops that are
more reckless or do not provide a certain level
of customer service. Star seller rolled
out in early 2022. And its main goal is to build trust between customers
and Etsy sellers. Star Seller program consists
of three main aspects, which are right here. And in order to receive a star
seller badge of the month, you should satisfy all of those three aspects
right here and receive a minimum score
of 95% in each of them. Star Seller program
does not directly impact your performance in
the search engine yet. But if you are
relatively new shop, it will definitely help
you to build trust with your customers and it will have a positive impact on
your conversions. So the star seller program, collects the data from
the last three months, including message,
response rate, average rating, and on time
shipping and tracking. So average rating is the average rating of
your entire Etsy shop. And if you have an
average rating of 4.8, which is not that
hard to obtain, You are eligible to have
the perfect score on time. Shipping and tracking
is basically how you manage and
monitor your orders. So it includes shipping
your orders on time and including
the tracking number for your orders. Number two - Set the correct expectations
regarding your product. So the real product should always exceed the expectations
of your customers. One of the best ways to manage expectations online is by providing realistic and
yet tasteful photos of your products
in the listings, your photography should
always be a top-notch, but make sure to capture
the features of your product realistically like the
exact color, the size, And also makes
sure that pictures don't oversell your
product too much to avoid any chance of customers disappointment after they
receive a real product, make sure your product is high-quality and
worth the price. As I mentioned earlier, quality is something
that customers pay a lot of attention
to on this platform. And it's one of the most
important criteria's in order to get
the best reviews. And especially if you have a relatively expensive product, you have more
pressure to provide the best customer service
and the best quality. Number four, set the
accurate shipping timeframes in your shipping settings. Always make sure to set
the right expectations for the shipping and let customers
know if the shipping is Experiencing any delays. From my experience, this especially applies
around holidays. I always make sure to
warn my customers about the possible delays and offer them expedited
shipping option. We've had cases when a
customer was frustrated after a shipping delay
and even though it was not our fault at all, this prevented us from getting a five-star review for a
perfectly good product. You should always make sure to set the correct
processing times as well and make sure to ship your products
within this time frame. Number five, makes sure to
provide your customers with the detailed
information regarding your product and its features. This includes dimensions,
materials that are used, functionality, color, maybe some usage instructions,
care instructions, and everything that
might be useful for a customer to know
before purchasing. You can add that information in the description
and this will give the customer an opportunity
to learn about your product, make an informed decision, and know everything
there is to know before purchasing in order to have
the correct expectations. Number six, track your packages. Always make sure
to keep track of your shipped orders and keep
your customers updated and informed every step of
the way. Your job is only done when the customer has your package and is
truly satisfied with it. From my experience this step is actually quite important. And not many sellers do this. Because actually when you
update your customers regarding the whereabouts
of their package, it shows that you have a great customer service,
great communication. You care about your customers
even after making a sale. And they are in fact
your main priority. This also helps you
with establishing communication with
your customers on a more personal level, which has a direct impact on their overall experience
with your company. Offer discounts. If you can afford to
give a discount coupon, it's a very good way to give it to a customer
who reached out to you in order to make him or her feel more special
and appreciated or give it to a return customer who will definitely
appreciate it. Offer free customization
or personalization. So Etsy is all about customized
and personalized items. And that's one of
the main things. How this platform is
so different from all the other
marketplaces out there. Etsy encourages
you as a seller to create customized
products and meet the needs of your customers
as best as you possibly can, and provide them
with something that they can't Simply buy In a regular store. For example, when customers
message us regarding slight adjustments
in order to have a custom-made product which is made specifically
just for them. We gladly do it for free. That by customer sees as your priority is not
just making a profit, but establishing a real
long lasting connection between a brand
and a customer. In my own experience, little things like this
encourage customers to leave a five-star review
100 percent of the time, Accept returns and exchanges. That way you'll avoid a pissed off customer and a negative review, especially when you're just starting out and
have a few reviews, it's always best to go through with the
reasonable demands of your unsatisfied customer rather than risk getting
a one-star review. Negative reviews affect
the purchasing decision of your future customers, And they also have a negative impact on a
ranking of your Etsy shop in search engine and
also might become an obstacle in a receiving a star seller badge
in the future. If you receive a
one star review on Etsy to not panic and
make sure to reach out to your customer first before actually posting
a public response. Because if you post
a public response, your customer will not be able
to change the review later, That would be really frustrating in case you guys do figure everything out and customer would be willing to
change their review. Package your product with
care and attention to detail, you have to ensure
this safest packaging for your product. If
the package arrives damaged customer
will most likely demand a refund or
sending a new product. So it's always best to avoid
any possible complications. If your product
is very delicate, consider shipping it with a box. If you have a branded packaging, a tag, or a brochure of
your small business. It's also a huge impact
on the overall review. Customers just love interesting
and original packaging, which shows that it was packaged with care and
attention to details. Make sure to slip, a postcard, a small
gift, or a coupon. If you have a relatively
expensive product, it's always a good idea to
have a branded packaging because it actually increases
the value of your product. We always make sure
to slip a postcard, which is essentially a thank
you note written by hand. And in this note we
thank our customers and encourage and remind them to
support our small business By leaving a review. this strategy
actually works really well and it shows
a personal touch. Etsy added a video review. And this is really
exciting because now your potential customers can
actually see your products in action and experience it from other
customers perspective, which will definitely have a positive outcome
in the future. So your final goal is to create a memorable customer
experience which encourages your customer
to go above and beyond, to thank you for your time by leaving a wonderful,
heartfelt review. Happy customers should always
be your main priority. A happy customer is a loyal customer who
will spread the word about your shop statistically to at least ten other people.
5. 10 Best SEO Tips from a Full time Etsy Seller: Ten ways to optimize the SEO of your Etsy
shop for success as C0 is essentially one of the most important part of managing a successful Etsy shop. And without a good SEO, your shelf simply won't
get an exposure it needs in order to have a good conversion rate
and constant sales. So what is an SEO? The definition is quite simple
and you don't have to be an expert in this field to
understand how it works. Seo stands for search
engine optimization, and it basically
means how you can let the ETS algorithm
and know what accept your product is and optimize
your Etsy shop in a way that it's easily found by the right people searching
for those similar products. Its main job, like with
many other search engines, is to provide the most
relevant search results to this search queries
of its customers. So your main job as an
Etsy seller is to send the correct signal
to add 0 guarding your product to get the
most efficient matches. So we don't actually need random people searching
random things on Etsy, we actually need
our exact audience who is searching
for our product. This is why Etsy prioritizes some products or by others
in the search results. So these products
are seen more often. They have a good engagement. They are sold multiple times. And it's actually can see that this product is a
high-quality product, which is very relevant to
specific search query. Write down the important
features of your product. It will help you visualize your product and break
it down into pieces. And we will use this later on to assemble our target keywords. Separate the basic features
of your product, like color, size, material, occasion
that it might be used on. Also make sure to point
out your target audience. So who would ideally buy
and use your product? This will actually come
in handy in the future. Think like your customer main
job of Etsy algorithm is to connect you with
your ideal customers searching for the exact product. This makes shopping
on Etsy efficient and relevant for you
and for your customer. You have to look at your product from
customers perspective and imagine what they
would actually search for in order to
find your product. So for example, in my case, because we make
hand-crafted leather bags, one of the main things that our customers might be
searching for in order to find our product is leatherbacks probe women,
leatherbacks for men. Or it may be leather
bags for travel. In this case, that travel is the occasion that my
purse might be used on. There are many different
ways how we can intuition actually assemble some keywords. And this is where you should definitely start
to generate ideas. Avoid generic keywords
as much as you can. Every keyword
essentially comes with a set of supply and demand data, which means that some
keywords are searched for very often and
by lots of people, but they also have high supply. So because these
keywords are so popular, lots of already
well-established Etsy shops are ranking on the first pages. So there's very little
chance that you will get a good ranking using such an
overly saturated keywords. And the main point of
the good SEO is to figure out which keywords are actually more
accessible to you. So generic keywords
are typically one word keywords with a lot of searches and a
huge competition. So if I typed in a one-word
generic keyword like bags, for example, H-plus show
more than 2 million results. But if I type in a more specific keyword like
leather bags for example, where I used the material of my products to make this
keyword more specific. In that case, there are
just 400 thousand results. It's more specific keywords like this are called
long tail keywords. Long tail keywords
are most specific, S3 for word phrases which
are quite specific to whatever you're selling and very specific to us search intent. So customers who are already
aware of what they want, they will not waste time of
typing generic keywords. They will be more precise in order to find the most
relevant results. And basically long-tail
keywords are less common. They have much less
search results. Less people are actually
searching for it, but people who are searching for it are determined
to make a purchase. So these are the
people that we need to attract in order to have
a grid conversion rate. These long tail keywords
mainly focus on the main features of your product that might be
relevant for some customers. Using more specific long-tail
keywords instead of a generic ones is
actually the key to every search
engine optimisation. This gives you the best
opportunity to have the less competition get ranked better and have
people in your shop who are determined to
purchase your product. You have to be very
careful though, not to use too specific
long-tail keywords that no one actually
searches for. And this is exactly why
we do keyword research. So there are several
ways how you can do an effective keyword
research on LC. My personal favorite
is E rank.com. But you can also do a keyword
research on marmalade. And there's also a way
that you can generate some authentic keywords on
Keywords Everywhere.com. So E rank is great for
keyword research and it also has so many useful tools to
help you optimize your store, which I will discuss further
in the next lessons. So my advice while doing
a keyword research is to try to aim for
the golden keywords. And keyword is essentially
what I called keywords with high demand and
low competition, mix your keywords
in your titles. So when you add a
new listing on Etsy, etsy algorithm does a
very short boost up your listing and actually
shows it at the front page of many competitive keywords
for a short period of time to test your
listing for relevance. Using broad keyword is
not always a mistake. I always advise to sleep one or two high-demand
generic keywords into the mix with more specific long tail keywords in the front. That will give you the opportunity
to rank on all fronts. And also, if the listing
does well in the future, you're listing might even establish its place
on the front pages of some very broad and
competitive keywords as well. For example, if your product might be a great
gift for someone, it's a great way to start
generating keywords from here. So for example, here we
have Valentine's Day gift, here we have Mother's
Day gifts at Christmas gift,
teachers gifts out. There are actually
multiple ways how you can promote your product as a
gift on multiple occasions. And you can also research multiple gift options and
give keywords on un.com. This will give you
the opportunity to rank on all fronts and actually take a chance on the high demanding
generic keywords as well. But your main focus should
always be your PR size, long-tail keywords, because these keywords will actually bring you
the right traffic. So this is why your
listing should actually be relevant to your
title and your texts. So using generic keywords will, might actually give
you faster results. And it depends very much
on what your product is. If your product is in
lowering price range. And this generic keyword is
very high converting keyword, it might actually be great
for eliciting to use a keyword like this alongside with other long-tail keywords. So semantic keywords,
these keywords right here, which people are actually
searching for it at the moment. And every search engine has, the suggestion using semantic
keywords is quiet easy. If you type in a one word
keyword of your product, it will give you suggestions
on this specific products. So these are one of the most popular searches
under your specific product. But what I usually do is I researched these keywords
in Iraq and sometimes I might include them in my titles if they are relevant to
what I'm actually selling. Another way to create some relevant keywords is to find a shop that is doing really well in your niche through Etsy search and has
quite a few cells. You have to just look at
what keywords they're using already on their
bestseller product. This will help you to
have a better idea of your market and your
target audience. You can also do a competition
analysis on Iran.com. But doing it on Etsy is a
great way to get inspired. This does not mean
that you have to copy someone's keywords are
listings or anything else. This just means that in
order for you to have a better understanding of your market and your
target audience. It's a great way to
actually look at what other similar
sellers are doing. But I would definitely suggest researching keywords in
Iraq as well when you find something that you think will be applicable
to your shop as well. So what I usually
do with tags is I always repeat the
keyword that I used in the titles and then add some more relevant
long tail keywords. In addition. This ensures that
you are repeated keyword have more
weight and they indicate to its
algorithm that they are in fact the most
relevant keywords. So make sure to use
all 13 of your tags. Use long-tail tags as well. So make sure to have to
Word tags instead of one. Makes sure to have different
keywords as your tags. Because you want to rank
in other keywords as well, and not just one or two keywords and having different
keywords in your tags, we'll make this possible. So the title of your
listing is obviously one of the most important
place where you want to put the most important
long-tail keywords. Titles have the most
weight in your listings. And this is what you
want to especially focused on when optimizing your listing for search engine. And it also matters
in what order you put your keywords in the title in order to achieve
the best results. So you have to prioritize your most important
long-tail keywords in the title and put them first. So the first three phases in your titles have
the most weight. In this search algorithm, I usually prefer to keep my
titles longer than suggested. And this way I have more opportunity to rank for
more different keywords, but at the same time, I make sure not to use
all symbols and I leave some space just because
my title should also be easy to read
for my customers. So your title should have some really important
long tail keywords, but they also should be easy to understand
for your customers. Also makes sure to separate your titles with a
comma or a dash. So when writing listing titles, make sure to always have different titles for
all of your listings. And write as many
unique keywords in your titles as possible. So when you have a
lot of listings on Etsy with a unique
keywords and unique tags. You are maximizing your
potential and you're reaching your target audience as
much as you possibly can. But also makes sure that all of your keywords are
super relevant. And preferably long
tail is a great way to see what keywords are doing well for the
particular listings. And that's why I always advise to advertise some
of your listings in order to see which actually performing well and which
keywords are really working, you have a better idea
on which keywords are worth using more frequently. There are three places
where you would want your target
keywords to exist. The first is
obviously the title, which is the most important one. The second is the description, and the third are the text. Search engine
optimization is not just about generating keywords. It's about all the other
things that you have to do in your shop in order to optimize the whole SEO
of your Etsy shop. But one of the most important
things to do is indeed, to start with keywords. We also have to do a
little bit of touch ups in our Etsy shop in order to optimize our entire
shop for this year. So the first thing that
is advised to do is to actually have one of your main target
keywords right here, just below your shop name. The other thing that many are two sellers actually
advise us to do is to have your main target keyword right beside your
shop name right here. This is again for
the search engine, but it's not a necessity. This is just a suggestion. Next, we have this
sections right here, and it would be great
if you would include your main target
long-tail keywords as your section
names right here, filter your products
accordingly. You can also include
couple of keywords in the announcement and the
About Us section right below. Overall, in order to have constant cells and a
good conversion rate, it's important to have the
right traffic coming your way. So it's very important to reach your target audience on Etsy. And the only way how
we can actually do that is through
keyword research. So make sure to use
long-tail keywords, author of the tags, and make sure to always do the keyword research before
uploading your listing.
6. 10 Hacks to creating Photos that Sell: Lesson number is Six. Creating pictures
that actually sell good photography
skills are the key to selling on any
e-commerce platform, and especially on Etsy,
where visual part plays a crucial role in
attracting new customer base. The first small icon
that the customer sees of your listing
should stand out and influence your
customer's decision to click on your listing and actually follow it to your store, which is not very easy to
do since there are hundreds of other Etsy Sellers out there trying to achieve
the same exact thing. But take it
from my experience, it's totally doable and
you don't even need an expansive equipment or a photo studio in order
to achieve the results. Today, my company is
fully capable of hiring a photographer in order to
do all of our photo shoots. But honestly, I'm in love with the process
of taking pictures by myself, because I
know exactly how to show my product in the
best possible way. I know every angle that I
need to take in order to influence my customers to
fall in love with my product. In this short lesson, I'll show you the most
cost efficient ways to create beautiful, clean, minimalist pictures that Etsy loves, and that I personally use
on my listings as well. Number one - Equipment When I first started my
small business, I didn't have any investment. But what I actually
had was my camera, which was a wedding gift. This is Cannon Mark 3 5D
with 50 millimeter lens, which we bought secondhand
with our wedding money. And it has been working great
for at least five years now. Even though I'm not in any way a professional
photographer, I enjoy working with
this camera very much. And the quality of the pictures with this 50 millimeter lens have been very clear and
very professional. And this is honestly, the best purchase
that I've ever made. If you have the opportunity
to purchase any of the Canon Mark models in 3-4-5 series, that would be a
great investment for your future business
and it would help you tremendously
in a long run. The other alternative would be to take pictures
with your phone, which I'm sure would
also look amazing. Alter some slight editing
and touch up. Number 2 - Lighting.
Though I have purchased some really expensive
lighting equipment along the way, I actually still prefer
using just natural light. I don't actually use any
other equipment at all, In order to take clean, minimalist, budget
pictures like this All you need is a white
Wall and natural light. I've noticed that pictures taken in this setting always tend to perform better and
have more natural colors. Having natural colors in your listings is always
important on Etsy because customers do pay a lot of attention to realistic colors, And in order to have
realistic expectations, it's always better to
use natural light. Number 3 - The Setup. Etsy always
prefers that we take as minimalist and clean
pictures as possible. I've noticed that picture
with a white background tend to perform much better
than in any other setting. That's why as the
main first picture, I always use white
background pictures, Where the product
is the main focus. This way for customers
it's much easier to see your product and
actually analyze it. So for this clean, minimalist
white background setup. What I use is a white wall and table that I purchased
from IKEA for just $20, which creates perfect
white surface for all of my products. Overall, pictures with
white backgrounds and natural lighting
tend to be more natural, Customers respond to it better and the white surface actually reflects light much better than any other color
Number 4 - Staging. Whenever I have a new
product to shoot, I always try to keep it
simple with the staging. You don't want to overdo it. I usually just shoot
clean minimalist photos, but sometimes I love to customize my products with different home
décor accessories, for example, that compliment my product and give it
more interesting look. When you take
pictures like this, always try to choose the accessories that go perfectly
with the items that you are selling and always
try not to overshadow your main product with
additional accessories. Having 50 millimeter lens
gives you the opportunity to actually blur out
this accessories and have your product
as the main focus. While this complimentary
accessories will create a really nice,
interesting background. Besides clean white
background in pictures, I always recommend to take your product pictures in more
of a natural environment. Which mostly depends on what
product you're selling. Main goal should be to help your customers imagine
how this product would benefit their
day-to-day lives and actually help them realize
that they need this product. I personally love to take
pictures of my bags, Outdoors, while traveling in the streets, in the
interesting cafes. By doing so, I help my
customers imagine Where and how they would potentially use my product. Try to imagine your product in the most flattering
setting, where your customers would ideally use it and just shoot it there. For example, if you're
selling something that people would ideally use
while traveling, while, for example,
hiking or taking walks. It would be really nice to shoot it in the nature and just
show your customers all the potential ways,
that they could use your product and
benefit from it. Pictures taken in the nature speak to people
who love traveling and like pictures taken indoors in interesting
unique location Always set more interesting vibe that speaks to its
target audience. Number 5 - Models and Styling Besides creating a perfect background, It's always important to have someone showcasing
your product, especially if you are selling
accessories or clothing. And the best part is,
You don't have to hire an expensive modelling
agency and you don't have to hire a photographer. From my experience,
the best way to showcase your product
on Etsy is to either do it by yourself
or have friends or family members
to model for you. Doing so we'll guarantee more natural and more
genuine pictures. In my case, I love showcasing
my products myself, because that way I can showcase my products in
the best possible way. I can also show my customer base just how in love
I am with my products. I've noticed that
customers love seeing real creators In the pictures. It makes them more
connected to you, It makes them feel
like they know you. And it just makes the whole purchasing on Etsy
experience so much more meaningful and
interesting, than just hiring bunch of models. Creating interesting
Pictures like this, where you interact like a creator actually builds trust even before the
decision of purchasing. I've also noticed
that little bit of styling also goes along way. Try to match the clothes and accessories that your model wears, To the product that
you are shooting, to compliment a product, to create a really nice, coordinated aesthetic to
all of your listings. I mostly prefer to
wear beige or neutral outfits To always have my
products as the main focus. But also sometimes I
like to experiment and I wear some interesting
accessors with my outfits, which actually help
my customers imagine what they would potentially
wear with my products. And this is so interesting,
because there are so many ways you
could potentially influence your customers to see your product in their
day-to-day lives. Choosing a person to
showcase your product has also a lot to do with
your target demographic. So If you're selling kidswear
for example, it would be nice to have little children
showcasing your products, having this little
fun photoshoot where it's obviously clear
that your product is for kids. If you're a target demographic
is older generation, it would've been nice to have a representative of that similar age group
representing your products, so that it's easier for
your target audience to see themselves
using your product. Number 6 - The Angle Etsy advises us to take the
product pictures from all angles to create Correct expectations and to showcase your product
from all sides. So in my experience, I always
showcase my product from the front, where it's
usually the main picture, I always showcase them from
the side where you could definitely see the dimensions
and the detailing. I showcase them from
the back as well, where you have the feature
to add additional back pocket for example, And I've always tried to
showcase my product in the best possible way,
because customers can't physically visit my store. Instead of adding this
pictures separately, you can just create one
collage, featuring all sides. Numbers 7 - Creating Complimentary Product Duos and cross-promoting
your products. What I found as the most useful
tip selling on e-commerce, is that you can
easily cross promote your products by
using just pictures. If have several
products that you think go well with
each other, Make sure to shoot them together and include this pictures
in your listings. In my case, I have a
set of matching bag, matching bracelet,
and matching wallet. So when I showcase how well this products go with each other in just one picture, I make my customers purchasing
decision so much easier. Most of the time they purchase, all three of these complimentary
products. Doing so, helps your customer make a better
informed decision, It helps you sell more items, It helps you save
on shipping costs And it helps to promote all of your three
products at once. If you have one product that
is selling really well, make sure to include
a picture of the complimentary products in
that best-selling listing, And also makes sure to include the link where customers
could purchase this additional
complimentary products in the description.
Number 8 - Photoshop. I'm not a Photoshop
expert at all. This is not my main occupation, but I've learnt
some few tricks by myself, while editing
my own pictures. Whichever camera you're using, I can guarantee, that you will
need a slight touch up in order for pictures to look
more professional and clean. I use Adobe Photoshop CC or Lightroom
for most of my editing, and I try to do as minimal
editing as possible. I usually just play with brightness and
saturation to make my products pop up and
have more natural look. Because usually when you take
pictures with your camera, Even in natural light, most of your pictures
will turn out to be darker than they naturally are. So your job is to make
them more presentable and to make them look as
realistic as possible. Always try to not overdo the editing, Because your
pictures should always look as realistic and as natural as possible
because customers, will expect the same product
When it arrives to them. And as we know, it's always
important to create realistic expectations
for your reviews, for customer satisfaction, and for creating a loyal
base of customers. If you're not familiar with editing on Photoshop
or Lightroom, it's not a problem at all. You can create a really
nice filters on Canva.com And Canva also has a lot of useful tools which
helps you with editing, creating collages, and just creating some promotional
banners for your store. Number 9 - Creating
informational content. If your product needs a soundless video tutorial
on how to use it, or just a nice way to
showcase your product, You can now upload a
video to your listings, And this is actually really
very much encouraged by Etsy. You can also create informational collages on canva.com where you can just showcase all of the
steps the customer needs to take in order to use your product in just
one single picture. I always recommend putting the important
Customization information in the photos, because usually customers don't read the
descriptions thoroughly, And to avoid any confusion and unhappy customer afterwards, it's always better
to ensure that the most important information
is seen in the pictures. Number 10 - First Picture
that Sells All your first listing
pictures should match and create this wholesome
aesthetic and give your brand, your shop more presentable
and clean look. It's almost the same as when the customer walks
into a physical store. And you can tell a lot about the brand just by looking
what their store looks like. Instead, you are welcoming
your customers into your online space where the
main tools that you have, which can help you
navigate and influence your customers purchasing
behavior is your listings, your main cover, and
your first pictures. That First listing, picture it
the most important factor in the success of your listing and ultimately your store. Even if you have the best titles, best keywords, best description, and your listing finally pops up in your customers
search results, It's really important to have a picture that the customers
will interact with. So the first picture is the picture that sells,
and it should be the picture that influences
your customers to click on your
listing, to favorite it, to purchase it, and to create this conversion which will ultimately give your
listening a score. Your picture should
stand out from all the other
competitors out there. Especially if you're competing for high demand keywords and want to drive all this traffic
back to your shop. There are several tips, that I've noticed that work best for first pictures that I've implemented to all
of my 300 listings. The first one is that I've also mentioned earlier is
the white background because it makes it much easier
for customers to spot your listing among all
the other competitors in the search results. If your offer a wide variety
of colors or sizes choices, you can put them as a first
picture in order to attract larger base of customers, who are looking for a different
size or color choices. Another great tip is
to show your customers how to use your product
as the first picture. For example, if the
customer is looking for a laptop bag, I'm showcasing my
purse with a laptop, just to show them, this is exactly what
you're looking for. You're instantly
answering your customers needs just by
showcasing one picture. Overall, I can definitely say that good pictures
were the key factor in our success.
Creating tasteful pictures is not hard at all, And it doesn't require
much of an investment. You can absolutely do photo shoots by yourself
with a good camera, But if you do decide to hire a photographer, make
sure to participate in the shootings and
guide your photographer to shoot your product in
the best possible angles. Because at the end of the day, You are the person who knows
your product the best, and in order to get the
most efficient results, you should always participate in the shootings and show
your own personal view. Picture is on Etsy are much different than on
any other platform, And they should always reflect the authenticity of your brand, the uniqueness of your product, and your touch as a creator. That's all, I hope my
tips will help you develop your own personal brand, and stand out from the crowd. Thank you.
7. 8 Etsy Hacks: Etsy is a complex marketplace and there are quite a
few things that you need to optimize on Etsy before you start
receiving steady sales. This course is all about that. But in this short lesson, I just want to share with you some hacks that I've
noticed to work really well on Etsy and that are super easy to implement
in your shop. So the first advice
would be to advertise your new listings
when everything is in order and your listing is
ready to be published, an advertised, I would
definitely advise to advertise your new
listings right away. So Etsy add is quite unpredictable and we
don't really know how ads it picks the listings to show to
your target audience. Some listings might not
get the views at all. For some reason, at the
algorithm chooses to advertise new listings
more aggressively. And this is why they
often get more views, has a few marketing options
within its marketing panel. And in my experience, this sale option works best. Anywhere between 2040 per
cent sale is a great way to engage your customers and to actually influenced
their purchasing decision. So this, this type of promotion
usually works the best. Also, I would
definitely recommend to put a sale on your bestsellers. So make sure to have the price that you're
comfortable with, even with the sale, and make sure to have your
best sellers on sale often. And if you notice
that people have some of your products
in their cart, makes sure to do a sale on that product as
soon as possible, because this cell
influences your customers tremendously to make a
purchasing decision faster. And in that case, it's a great chance to actually establish a good
ranking in Etsy, search, have conversions,
and make some sales. Tax advice would be to respond
to your five-star reviews. So Etsy has added this
feature recently. So now we can actually respond to not only the
negative reviews, but to the positive
reviews as well. So responding to a
five-star review is actually a great way to show a potential customer
that you are active on this platform and that you actually care about
your customers. And you're eager to thank them for their
positive feedback. Also, when you respond
to a five-star review, the review is
always locked in in your dashboard and no one
can actually change it. So if customers will have any further questions or
inquiries for the product, they will be motivated to
reach you privately and you will have the better
chance of actually communicating with their
customers directly. But the most essential part is to genuinely thank
your customers who took the time and effort into leaving you a
heartfelt review. And personally, for me, this is the most important thing to maintain that
communication with my customers and
not many customers actually take the time
to leave a review. And obviously, those who do are truly loyal and
amazing customers. There's also a great practice of adding one listing
multiple times. You can have multiple
products like this and test them with
different keywords, with different pictures or
descriptions and actually see which one is
performing the best. After you see the results, you can deactivate the ones
that are not performing. Makes sure not to have
too much copies of that. Your customers are not overwhelmed and
confused when youth, when they visit your Etsy shop. But you can have two or maybe like maximum of
three listings of the same products where you have the opportunity to
test each one of them. So recently, Etsy emphasized in our dashboard that
Etsy updates are quite important for the
customers and that they actually encouraged to visit
your shop more and more. I would definitely
suggest to take an advantage of Etsy updates
because first of all, you can showcase your product
in many different ways. You can showcase your workspace
or the working process, or maybe a recent photo shoot that you would like
to share on your feed. And this is a great
way to interact with your customers and actually
tell more about your brand. So make sure to post updates often and
engage your customers. You can also tag the product
that is in your pictures. I always make sure to include the links in your
product description. And also make sure
that your links are short and easy to understand. For this purpose, I used this
website, which is amazing. It's very easy to use
and it's totally free. We can also do a cross selling type of marketing
in your description. So if someone buys
a purse frame, you can actually link the matching wallet
in the description. This is, for example,
what I do the most often. But depending on what
products you sell, you can do a cross-selling and up-selling in your
listing description. And another great way to engage your customers and actually make their purchasing decision easier and influence
their purchasing decision is to actually have the
text on your pictures. So depending on what
you're selling, you can have different picture
images and they're really easy to create on
Canva, for example, I offer my customers many customization features
and in my pictures, I make sure to emphasize
each option just to help my customers
visualize the product. So for example, if I
offer additional strap or maybe something that would
go perfectly with my bags, I always make sure to showcase this additional product
in each of my listing. And I also make sure to include the link
in the description. This is why when
customers and to my shop, they often by more
than one product. If you would like to rank higher on Etsy Andrew specific keyword, make sure to conduct a keyword research on your
rank and make sure to pay a lot of attention to ads the competition
filled right here, and target keywords
with few competition. So this filled right
here should be green.
8. Etsy Search Algorithm Update 2025: Hi guys, We're back with yet
another update from ETC, including the new etsy
search algorithm. So as we can see, the only constant is
change with this platform. And we have to actually
change and take into consideration
all the adjustments that are being made. Especially with this
search algorithm. Because if we do not
change accordingly to, the algorithm, will have less chance of ranking
in search results. So the latest change with
the algorithm that we'll be discussing today is To
description algorithm change. And it's actually not
complicated at all. It's not a huge change, but it's something
that would definitely need to acknowledge and actually change some
specific locations in our listing description. So here we have
this announcement from Etsy and it actually, it actually concludes
everything you need to know about Etsy search algorithm, which is super helpful. The one thing that
has actually changed is this section right here. So the new Agave, it actually tells us to write more customer oriented
description instead of writing like bunch of keywords for the
computer, for the SEO. So what we normally would do
with the path algorithm was that like we have our main keywords right
here in the title, and we would just copy
and paste our time, our main keywords in
the title right here. And this was kind of a trick
to treat the algorithm into thinking that these keywords
are our main target. And honestly, it was not a great strategy
because costumers would have to read this titles all over
again in the description. This is what most
of the Etsy sellers currently have in their
description titles. And Etsy enrolled this new algorithm
change where the first, the first sentence should be like a copywriting
done, right? Basically, it has
to include some of the most necessary keywords
of your product here, but you also have to have
your customers in mind. So your first
description sentence should be informational, it should be inside
thing, and actually, you should motivate
your customers to purchase your product. So we have to delete this
bunch of keywords right here. And honestly, this was not the right strategy
from the beginning. But if you have done
that in the past, just make sure to delete it
on your listings that are not ranking well because it's a great chance to actually pump. You are inactive
listings because it's, the algorithm will start
to scan the descriptions. And this is one of the many ways to actually
improve your ranking. So this is the sentence that
I've chosen for my product. As you can see, it has some
of the keywords right here. But one of the most
important things is that it's actually
a sentence so customers will be
able to actually read my sentence right here,
understand the concept. And it actually will include some of the keywords that are also informational for
my customers as well. Because for example, this
purse is convertible. So I'll have to include how
they can actually use it. So I'm using my keywords
in a way that's actually beneficial for my customers to understand my product
and also for the SEO. These are the two
manufacturers that we have to consider with
the new algorithm. And the next thing that
I'd say advises us is to have the most important
information upfront. So this is how I've done my description and I've been
doing it for a long time. So I use bullet
points to actually to have this information
like separately so that customers can easily scroll down this
info really quickly and understand one of the most important
specifications of the product, which might include color, size, maybe ways you
can potentially use it. The most important part of your product
description should be at the top of your
description page rates here. And it will be best if you
use bullet points just to make them easily readable
for your customers. The next, what we have here
is the similar product. So I'm using internal
linking right here for the similar
product in other color. And I'm using also cross-selling technique where I offer
additional products. Right here in the descriptions. It's working really
well for my shop and I want everyone to
be using this technique. So this is the
cross-selling done right? Because I have the listing
short URL right here, which I've already shortened. It's not a huge URL that
is ugly and confusing. This is already short URL
which I edited in the app. So this is the cross-selling
listing right here. And I have this actually
in my pictures right here. So that way when
customers actually scrolling through my
product pictures, they will see this
additional strap. They will see the
texts and they will, if they're willing to purchase, then it's easy for them to
do so because they have their picture and I have the link in the
description right here. As you can see, my
description is quite long. So you don't actually need to do a long description like this. And if you do the shorter one, it's actually better for the
customers because they don't have to scroll down all of this to understand your product. But for me, my product is
very specific and I just needed this extra space
for all the instructions. Another tip is to include
some of your keywords all over your description
where it actually makes sense. So you have to choose one or 21 of your most
important keywords. Like this is one of my important
keywords, for example. And I have actually
incorporated it in my description as well. So it's all over the place. As you can see, there is
another keyword right here which actually makes
sense in a sentence. So you have to make sure to have them all over your description just in case it's the algorithm scans
your whole description. This will be an additional
signal for Etsy that your keywords are
indeed used properly. Another thing that I want
you to consider is that if your product is performing
really well on Etsy, always be careful
with any adjustments. So for that purpose, let's go over to earring. Over here. Let's click listing audit, and let's follow this
listing on our bank account. So as you can see, urine also tells me to be careful but modifying
my listing because it has a good sales history and it has sold multiple times
in a very short time. So one of the most important
things is a grade. So if you have a low
grade right here, then there are some major
things that you'll need to alter in order for your listing
to improve its ranking. There are some recommendations
here that are not necessary to take
into consideration. For example, for me, it's the description length, which is quite long
for the earring. And urine always advises
me to keep it shorter, but it's not the major thing that would damage my ranking. So it's fine if we don't
take it into consideration. Other things that
we'll need to consider are the titles right here. This is the best analysis of the titles that
you can wish for. The paid version that we
are looking into right now. Has this all the fields
available for you to see and actually understand
how many people are actually searching
for this keyword, how many people are
clicking on it? This is the percentage amount and this is the competition. So here you can see which keywords are
actually performing well for your listing
and which keywords are the most important ones. So we start our title with the most important
keywords as your member. And here is how you can
actually find them on earring. This is one of the most
important grey lines right here which we need for our
most important keywords, because our main long-tail
keyword should be used at the start of our title
and used in the description. Those best practices
for attributes, categories, and
descriptions right here. So make sure to take
a look to adjust your listing according to this best practices because
these are in effect, direct tips from Etsy. If we add a superstar keyword right here at the beginning, you rank might give us the suggestions on
which keywords to use in order to improve ranking
under this specific keyword, urine will show me if I
need to do anything to improve the ranking
according to this result, I already have this keyword implemented in my
title and in my text. I have it even with other
keywords right here. And actually it's
the algorithm will understand this keywords
separately as well. So I have used this
keyword multiple times within my description, my title, and my texts. So I'm good here
at the bottom of earring right here we have
the previews section, which actually shows
how our listing is perceived by
Google's search engine. So this is another thing why
it's best to actually have a sentence at the beginning of your description instead
of just bunch of keywords, because Google
actually takes into consideration this first
sentence of your listing. So actually, this is a great
chance for us to improve our ranking on Google organically or with offside ads, the ads. So let's be especially careful when modifying our
bestseller listings, especially when we do anything
with the title and tags because that's the main way how we are ranked
on Add to Search. And if we have some keyword
that we rank really well in, for example, I'm blanking on the first page
with this keyword. I definitely should not remove this keyword
from my title, from my tags and even
from my description. Description was
the list attribute that Etsy algorithm actually
took into consideration. Now things are changing, so make sure to adjust your description with
some of your keywords, but please avoid
keyword stuffing. Because ads it does
know when you're including keywords for computers and not for your customers. We are done optimizing
our listing for the new etsy search algorithm. And we just need to
give our products, our listing some time
for the algorithm actually to consider
this changes. It can also hit they
renew button right here. Just to refresh your
listing in the SI system.
9. New Image Alt Text Update Explained 2025: Hi guys. So I'm back with
yet another update from Etsy and how we can improve the SEO of our
listings even further. So if you're active
on ads platform, you must have noticed
this new announcement on your dashboard regarding
alternative text to your images. So today we'll go through the SEO optimization
of our images. And honestly, I've
been doing this or my Shopify website
for years now. And my images have been
ranking really well on Google. So if it's the same for
search engine, in that case, alternative texts on your
photos will definitely have a positive outcome
for your listings. So Etsy has added
this new feature and this new SEO optimization
technique to help improve the search query for people with any
vision impairments. So to make their
purchasing decision and their understanding of your product easier
and basically to help them understand what
your product is, even if the picture won't load or they won't
be able to see it. So the alternative texts
on pictures is also great for search
engine bots because basically this text on your
pictures will help anyone and anything that can't see to understand the content
of your pictures. And that includes bots as well. So this has exactly
the same as we do when we're trying to
rank in Google Search. And we tried to communicate
our product with Google bots and basically help the bots understand the content
of our pictures. And this is very important
for Shopify weeks, WordPress, and
WooCommerce websites, because basically
in Google search, your pictures will be able
to rank separately if Googlebots know the
content of your pictures. So we don't exactly know
how this picture will be impacted on Etsy
and how they will rank if they even
rank separately. But it does say here that this can include
search engine bots. The search engine of your
listings might improve. The main goal of this new search engine
optimization on Etsy is to include the
exact description of your picture in your text. So this does not include
your brand name. You should definitely
use some keywords because this is your
product on the picture, but you should avoid
over stuffing keywords. And basically, the description
of your photos should be a sentence which actually makes sense and not
a bunch of keywords. So including these techniques in your pictures might improve your ranking in search engines because this will definitely
be a signal for ads, the algorithm that
you are trying to rank for that
specific keyword and that you are indeed
targeting that product. So let's do this optimization for one of our
listings right here. I have just found
out about this new initiative couple of days ago when it was first announced. And since I have more
than 300 listings, I was not able to go
through all of them. So today we'll do one of my
bestseller listings here. And basically what you have
to do is anterior listing. Find a pen right here. And now you are able to describe your listings image
in detail right here, including one or two
keywords of your choice. So another thing that I want you to be aware of is that this will also impact the listings SEO
on external search engine. And this is exactly what I was talking about when
I was mentioning Google bots and how this
typically works on Shopify, web apps, websites and
weeks and WordPress. So basically when you
include the description of your image right here with
one or two main keywords. Your pictures will
be able to rank on others external search engines like Google being or Yahoo. And most likely, we don't
know this for sure, but most likely when the bots bulk finished
indexing your pictures, your pictures might rank
in Google image search, for example, or Bing image
search or Yahoo image search. So your pictures will be
able to rank separately under the specific keywords as soon as bodes well furnished, indexing it on your advocacy. Page, and this is great for
outsourcing traffic from Google search engines
and it will help you drive off site
traffic to your shop. So basically, this is
a great initiative to improve the search
engine ranking, not only on Etsy, but on other search
engines as well. So let's start crafting a sentence which
will be informative, which will be
beneficial for people who have vision impairments, and which will also be beneficial
for our search engine. The best practices is to
aim for two hundred twenty, two hundred and forty
words right here. So make sure that your
description is not too short, but it's not an
hysteresis city to have exactly 250 characters. So let's start by describing
our product right here. So this might include color. This might include who, who our product
would ideally used. So in my case, this product is for women. It's brown. You should also include the
material that it's made from. And it will be great
if you would be able to define the size
of your product. So what we did here
is we have just came up with all these features of our product in one sentence. I have listed here
that it's for women, that it's a phone wallet, which is my keyword, that it's made from leather, also mentioned a
color here, a size. I mentioned that it's handmade
from the finest leather. It's also convertible. This is another
keyword leather purse. And I've basically tried
to explain what other features it has that might
benefit my customers, which is also quite
important in terms of keywords and also for
visually impaired customers. So as you can see, I have not maxed out my
description right here, but in my opinion, this is enough for one product
because I have ten more of this pictures to fill out
with different descriptions. And this is actually one
of the important parts as well that you have
to make sure that all of your descriptions are slightly different
because each of these pictures might rank
under specific keywords. Basically having, having different alternative
texts on your pictures. Make each and every single
one of your pictures unique. And it gives your pictures
chance to be rank separately. So avoid just copying and
pasting one description. I will definitely recommend to go and do the copywriting
for your product and come up for ten
different descriptions for each of your
product pictures. This is a great
question right here. What happens if I don't add text alternative to my images? So basically if we don't
do the optimization of our images and we don't
add them in our listings. It's a search engine
will take the title of our products and
will automatically assign it to all of our images, which is not the worst-case
scenario because when you optimize your
titles for search engines, you do, you do put an effort
to improve the ranking. So basically your title
will speak for itself. And I'm sure that your titles are very relevant
to your product. So it will not be the
worst case if they will be ranking under
your pictures as well. But in terms of each picture having a unique description
which will benefit the visually impaired person
as well and as well as will provide a
different information for each product picture, two different
search engine bots, I would definitely
recommend putting a time and effort into coming up with unique alternative
text descriptions and filling out all of
your pictures separately.
10. 5 Etsy Keyword Research Tools 2025: Hi guys. So today I want to
talk further about keyword research on
Erank platform. Because when I was
first starting out, I remember this being
quite confusing. And I remember choosing the
keywords on a random basis, just what I thought would
fit my listings most. But without keyword research on your erank.com
platform, Honestly, it's a waste of time
and effort to choose the keywords only by yourself without doing a keyword
research first. Keyword research is super, super important and you should definitely keep out all
the guesswork out of your listings because
you should know exactly which keywords
are generating traffic, which keywords are more
accessible to you. And this is honestly one of the most important parts of
being successful on Etsy. So as I've mentioned earlier, we have two main
keyword SEO tools. Erank and Marmalead. And honestly, you
should try both. But in my case, I just think that
erank is more precise, it has more options, and it's more user-friendly. In my personal experience, when I first started out, it was a tremendous help
throughout my journey. And today, I want to
share with you tools that I think will benefit your
Etsy shop the most. Number 1 is, of course,
the keyword tools, which has multiple keyword
options right here, and we'll go through all
of them in a second. So basically all of these
tools do one thing. They help you with
keyword research and choosing the right
keywords for your listings, but they have different
options within them. So the first one is regular
keyword explorer tool. Basically it does the
keyword research for you. It's easy, it's simple, and it just in one-click. This keyword has
been in fact very popular on Etsy
over the past week. We see the searches, we see the average clicks. And this percentage is, I might have mentioned earlier, is quite important
because this means that your target audience is really engaged into finding
the right content. And they're not just browsing, they're actively clicking
on the results page. So this is the competition and I think it's in my
opinion a bit, a lot. So anywhere between
like maybe a 100K to 200K is more accessible. It's easier to get ranked, but it also depends
on average searches. So in my opinion, it's a bit overly saturated, But you can try to rank anyway. You can also choose the
target market here. So for me it's mostly US. What I like about erank is actually gives you
more opportunities, more relevant
keywords right here. And you can see all the data you need right here
in front of you. So even if this keyword
is not for you, you will see similar keywords here which will
help you to choose the ones that are really accessible and really
relevant to your listings. Make sure to always check
the CTR right here. And honestly like if it's
more than 100 percent, in that case, it's golden. It's a golden keyword
in my opinion, because usually in my niche, in my market, it's below 90%. 106 means that your
audience is super engaged and the conversion
rate in this option is also, is also quite high. So like for example, if you have this product than
this keyword is like one of the keywords that you
should include in your title because
of the high CTR, the quantity of people
who searched and then clicked for this
particular keyword, for this listing under
this particular keyword. So in this case, the competition is quite low. As you can see there, like a good number
of average clicks, but this searches are not as high as we would like
for our main keyword. So what I would recommend doing is choosing couple of keywords, marking them here and adding
them to your keyword list, which we'll discuss in a second. And then choosing the most,
the keyword with the most searches and the most Clicks within your chosen
keywords, So in your keywords list. So this might also be one of your tags or one of your
secondary keywords as well. But I would definitely
recommend to focus on the keywords
with more searches. But makes sure to
always take into consideration the
competition here as well. So For example, this keyword is very nice right
here because it has very few listings in
the competition area. The searches for one
keyword are pretty decent, and the clicks are
also on point. So this is basically this
divided on this percentage. Yeah, you can just
skip this part right here and focus on
the percentage, this searches and
the competition. This was the keyword
explorer tool. So this was just for exploring. And this is very similar
tool called Keyword Tool. So the difference between these two tools
right here is that the keyword tool
actually gives you more insight on the product
specification itself, including the average price, including average views
or like daily views, total viewers and
average hearts. So this is basically
the same tool, but with this additional
tabs right here. So you can just skip the explorer tool and use
the keyword tool instead. This gives you the same
related keywords right here, which will help you
tremendously to explore other options of
your listing titles as well, instead of just having
one basic keyword. So what I usually do is I write down my main
keyword right here, like basically what
my product is And then I searched for
additional search terms that I might use in addition to Long tail product title. And as you can see, the silver jewelry silver ring is very frequently
associated with the gift. So this is an additional sign
that you can also market. Your listing as a gift, as an anniversary gift, a birthday gift, or
a Christmas gift. So this is very important to
make sure that you diversify your listing titles
as wide as possible because you don't really need a lot of keywords
of the same product. So you might as well just
target for different keywords, then you have a greater chance of ranking under
multiple keywords, under multiple section and
attracting more customers. So this is the gift
section right now. And with the gift keywords, they're very, very competitive. But you might find the
ones that are suitable for you and that are not
overly saturated as well. So what I want you
to focus on in this tool right here is
also the average price. And I've talked about this
in my previous video, but just make sure to
have this in mind. Because if you are marketing a product
like over the $100, in this case, this keyword
is not really for you, even though it gets
a lot of views. And maybe it is the product that someone might give
to another person. People looking for
this specific people searching for this
specific keyword. I'm motivated to pay just like 20-30 and a maximum
of 40-50 doors. So make sure to keep this
price point in mind. The next tool within
the keyword tools is the bulk keyword tool. And essentially this also
does the same thing. So if you have a
list or you have the idea of what you
are searching for, we can type in and save time. So for example, I
just typed in five of the keywords because I
couldn't think of More since it's not really my product. But just to give you an
idea of what it does, it gives you the
perfect opportunity to compare your chosen
keywords right here. And it has all the data except the price and average views. But if you click on them, again, it will direct you to a keyword tool where
you will be able to see the specific information
for this one product. So to sum up, in this case, you can use either bulk keyword tool or
compare keywords tool if you have multiple
keywords that you want to research
at the same time. Another tool that I
saved for last in the keyword tool section
is the keyword list. So basically when you
like the keyword, you can just click this. This star right here, and I have already maxed
out my keyword list. But if I make the new one, then it will still be available. So you will add this keywords in your keyword
list where you will be able to monitor them and later use it on the next
listings as well. This is a great tool and
I have already created a list with 50
keywords right here. And you can do this
same one like this. Now, let's head over
to the next section that I would like to show
you is monthly trends. So this tool is actually
great for two reasons. One, it's a perfect idea source for your next product because it has a lot of ideas on what products are currently
trending on Etsy. So if you're looking
for an idea to create a new product that will be
in demand on this platform, you can just go ahead and
browse the categories, find your category and
find the keywords that are actually are searched
for very often. Another great thing is
that if you already have a product and
you can see that some of the keywords that
are trending actually can be applicable to your product,
already existing product. In this case, it's
a great way to source some new
trending keywords for your already existing product
and bump this product in the search results. So from
the shop setting right here, there's another tool that might be useful to you if you've been on this platform for
more than a month or so, so some of your listings
are already ranking and you would want to see which ones and
what position they have. So this shows the page
that they're on, Etsy. And this is the position on
that first page, for example. And this is the time that
it was last spotted. This is actually quite accurate and this is great for keeping track on your listings and which listings are actually
performing well. And I would definitely recommend syncing in your erank
with your Etsy account. Because in that case, you will be able to
pull all this data from your Etsy account
to erank platform. So the next tool
is listing audit, which is essentially the way
to alter your listings to comply with Etsy algorithm and the best practices to
get found on Etsy. So basically this is one
of my listings right here. This is not the best
performing listings. I have more than 300 listings, so not all of them
are best performers. Most of my listings
have more than 90%, 95 percent of visibility score. But this is just one of the listing that I
didn't work much on. As you can see, those
people who searched for it are converting quite well. So in this case, this is the new listing
and this is why it's actually law
in visibility. But what I want you to focus on is actually this
recommendations right here. So right here you can choose
a superstar keyword and then you erank will check your description for
this exact keyword. So my advice would be to Focus on one keyword, mostly on one keyword at a time. Then you will be
able to optimize your listing specifically
for this keyword. So superstar keyword tool
searches for this particular words
in your descriptions, in your titles,
and in your tags. So if this particular keyword is not found within your
description, for example, this means that you should definitely make a change
and alter your description. So in my case, this is not
actually a silver bracelet, it's a leather bracelet. And you can see that
it's present in all of the above
placements right here. The next what we have
here as the tips that this listing had
been sold multiple times. And when you see this
sign right here, it means that you
should definitely be careful with
altering anything on your listing and
especially the title and the tags right here. So these two have the
most impact on their SEO. So if you have a listing
that is performing well. Just make sure to be
very careful with adjusting anything
on this listing because even a tiny adjustment, like for example, removing one keyword or
removing one tag might have a tremendous impact on
your search performance. So the other tool
that I want you to focus on is this
tool right here. So basically it
shows you the tag performance of this tag right
here that we have chosen, has this many searches, this many clicks, and
this is the competition. This is the best practice for Etsy attributes and four
categories and the description. And if you're first
starting out, I would definitely recommend
to read all of those above, because this will be a great guide for the optimization of
your overall listing. And this are the best
practices from Etsy itself. Erank is specifically
designed for Etsy. In my opinion, it's a
great tool to monitor the performance of
your existing listings and optimize the new
ones for the future. And the last but not least, this is the competition
listings section, which is quiet of a sneaky tool, where you can put the
name of the shop, which you feel is
your competitor. And you can click to
analyze this shop listings. So this is our dashboard here, and this is an error. I don't have any
missing attributes, but sometimes erank does this. This is how many of my listings are
spotted on Etsy. And it's a little
bit more than 30%, which is quite high for any store right here. you should never
expect this to be a 100% or so because with
having a lot of listings, there comes a certain, a certain struggle of always trying to differentiate
all of your listings. For example, always try to
come up with new titles, different keywords,
different tags, and sometimes it becomes
quite exhausting. So like having a lot of listings is quite
hard sometimes. So I always make sure to monitor the performance of
all of my listings. And if some of them are
not performing well, I make sure to deactivate them And like push for the
listings that are performing well to make
them perform even better. This is all about the Erank. I would definitely
recommend you to check out the other
tools as well. As you, as you've noticed, some of them are quite similar, but honestly they're all great. And this is the only tool
that I use for Etsy.
11. How to Change Titles in 2025 - New Update: Etsy has rolled out
the new update, which we just have to discuss because it's super important
for your visibility. So let's dive into it. The way we write titles on our listings has
completely changed, and we have to keep up with
these changes in order to remain visible on Etsy and push our product
to the right audience. So Etsy rolling out
updates quite frequently. This is why we update our
course on a regular basis. But this update is particularly different from
all the others because it specifically changes
the way And as you know, from our previous lessons, titles are one of the
most important parts of our SEO strategy. It's how our customers find us. It's how we describe
our product, and it plays a major role in the visibility
of your listings. After this update, the focus from titles has shifted a bit, and Etsy now tells us that it's not as important
as it was before. And of course, we have
to do keyword research, but we don't have to pile our titles with a
lot of keywords, and Etsy has become much smarter throughout
these past few years, and it actually understands the content of our
listings and our product, even without stuffing our titles are with a lot of
target keywords. So mainly, the reason
behind this update is to make it clearer for our customers what
our product is about, what materials is it made
of, what color it is, and all the necessary attributes that help our customers
with the decision. And also the new way that
we now will learn how to do titles includes much
shorter version of what we used to
do in the past. So let's dive in and let's see this new guide that Etsy has
rolled out just recently. And here we can clearly see what changes we need to
integrate in our listings. For example, in the past, we used to write the gift
keywords in our titles to emphasize that this product
can be given as a gift and also to rank for
this specific keyword, which is quite huge on Etsy because Etsy has
become this, like, gift oriented marketplace, and everyone is trying
to use this keyword. But according to
the last change, the gift keyword that includes, like, gift for
him, gift for her, like a birthday present,
like, I don't know, anniversary gift and
stuff that we used to use quite a lot in our titles
is now has to be removed. We can, of course, use it in our text and in our description, but it's not as relevant in
the titles for our customers, and mostly it's just done
for the SEO purposes. So this is why we remove
it from our titles. So the next one is, like, beautiful, perfect, the best. So these words are no longer
relevant in our titles. Remember, the titles
now have to be clean, short, and very precise
and descriptive. So anything that
does not fall under this category and is mainly used to promote our product in any other way rather than describing it has to be removed. I've never reinforced
these keywords, for example, the
sale, free shipping. I would never write
them in our old titles, even before the
update, but right now, it tells us not to include
these keywords specifically. So anything promotional that
does not describe product, as I said, should be removed. The only thing that
we should keep in our product titles is
for example, color, material size and the
information that is actually useful for our customers in order to understand our product. So now we mostly focus on our customers
instead of the SEO. We make our titles more human. And this is actually
quite a trend because Amazon also started
doing that a while back, and it's all about
the user experience now rather than SEO game
and keyword stuffing. So this is, for example, our product which has the
old titles right now. And as you can see,
there are a lot of things that need to be
changed after the update. For example, the gift keyword, we will, of course, remove. We will make this
title much shorter. We will leave the words
that are important, so we will still need to do
keyword research for this. But instead of choosing four or five keywords that
are similar to each other, we will now focus on one and maybe like two
keywords per listing. Should definitely uh, try to avoid repeating keywords or writing them in,
like, different ways. This is the old way
how we used to do it. But right now, like, one keyword that describes your product really
well is enough. Um, and of course, it has to be easy to read
and easy to understand. This tool is designed
to help us to do that. And especially for shops
that have a lot of listings, like I do, it comes in handy. This is Etsy search
visibility section that appeared on Etsy
a few years ago. And here we have the new
section that is basically suggestions on our
existing product titles. So if we hit update titles, here we can review our
listings that Etsy suggests that needs improvement. And basically, this is
quite a lot of listings, honestly, because all of my listings are
done the old way. The only thing I would
definitely recommend is not to change titles on the product and the things that are working
really well for your shop. So try not to change
best sellers, products that have
high visibility and are selling really well. Just keep an eye on them. And if you see a sudden
drop in sales and, like, visibility and likes, then you can change it. But I would definitely
not recommend messing with the listing that
is performing well for you. Besides the best sellers, we can change all of our product listing
titles from here. And all we have to do is do
like this pen right here. And if we want to add something to this suggestion that
Etsy actually made for us, we can, of course,
write it here. Right now, Etsy has changed our listing titles
completely on its own. And the new title
is basically what Etsy thinks will work best with the keywords that
we have on this product. So here we have long title with a lot of keywords
that are repeated. We have the gift keywords
and stuff like that. And here we have this
main target keyword that Etsy deliberately
left for us and, like, other important
information that would be useful
for our customers. So I think it's pretty short. I would definitely change some
things about this listing. For example, I would add one more long tail keyword after the keyword
research process. But other than that, I like how easier easier this
process has become. The main goal is to help our customers
understand our product. So we can include these
gift keywords and other target keywords in our tags at the bottom
of our listing. But rather than that, we
can leave it as it is, or maybe add some high
demand log tail keywords after this instead of this. If we don't want to change the titles on
all of these products, we can just unselect them
and proceed with the one and proceed with
the ones that we feel can benefit from
changing the title. Um, in order to check if
your product is doing well, you can visit the
statistic page and see which listings
are performing well, so we don't change anything
about them and work on the listings that are not generating the
exposure that we need. So for example, if we go into this listing and scroll down, we will see which
organic searches and keywords broad
customers to our product. Here we will see the clicks
that was brought by Etsy, the clicks that were
actually brought by Google, because we know
that our listings are also seen in Google. It can be an organic search
or it can be paid ads, but we also have a lot of customers from Google
who find our products, our Etsy products searching
from Google Search Engine. So here we can see the keywords that are working
for this listing, and we will try not to
mess with these keywords, and we will try not to
mess with this product. If you want to alter the
titles of your listings, remember to check
this graph anyway for each product because
you don't want to remove keyword that is working
well for your product. So if you want to make
the title shorter, make sure to check the stats
first for this product. Remember which keywords
are bringing you traffic and make sure to leave those keywords in the
titles and just remove other ones that are not
showing up up here. So this is the newest update, and I recommend doing
this right away. And if you are struggling
with choosing keywords, remember to use ERNG. We have a keyword research
lesson here in this course. This new update is
very different, as I said, from others, and I think it's designed to make our life
a little easier. We don't have to
repeat keywords and, like, choose a bunch of
keywords for one product, and we can just focus on
quality product photos, interesting
descriptions, and, like, what makes our product unique. Rather than entering
a bunch of words. So I think it's a good thing, and I think Etsy
understands our product now much better than than
it used to do before. And this is why we
need to focus less on Etsy algorithm and a CEO
and more on our customers. So make sure to write
titles that really speak to your customers and make it easy to understand what
your product is about. This is the new way, and I hope you guys
will find it very interesting and fun to work with your new titles and see
you in the next lesson.
12. 10 Minutes to Create a Listing on Etsy: Let's add a new
listing in 10 minutes. The first time you actually add your first listing
on EtS, of course, it's going to take you much
longer than 10 minutes, but after a few tries, after a few products, you will learn to do it
faster and more efficiently. So let's get to it. The first thing we need to do
is go to our shop manager. You can go from here from the Pan option and then
go to a listing section where we will have
an option to add a new listing from the bottom
on the right top corner. So now in the first section
of our listing page, we just have to choose the
category for our product. You will not be seeing
any categories from this drop down list
because this is my top categories that I've
been using frequently. So in your case, this
field will be empty. What do we do in that case? How do we choose a category? Because the first category
that you choose right here is actually of
much significance. So it's very important to choose a very niche category that
is specific to your product. So the easiest thing to choose a category to put
right here is to actually go to ADC and two categories right here and
then find similar products. For example, in my case, because we sell high
backs and backpacks, I would choose a backpack
category from here. And now I see that one of the main categories
is bags and purses, and then the niche category that falls under bags
and purses is backpacks. So in this case, the people who would want to buy a backpack would choose
a backpack category. And in this option, we have fewer competitors. So it's actually better if
we go to niche categories. We can actually go and see other categories
from this section. For example, if I do
handbags, in that case, I have an option to choose
even more niche products. For example, handbags
and cross body bags. So in this category right here, the competitiveness is much less rather than
in the first two. The main point is to get the people who browse
products on EtS through category
fields right here to be able to see
your product um, under the category
of your choosing. And it's easier to do when
we pick niche categories, and I would choose to
pick at least three. So in this case, there
are three categories, and my product will appear in all of those
three categories. If you don't want to do this, you can actually go to Ebnk and choose a tool
called category tool. Here, it does exact same thing, but it just shows you
the category right away. We put cross body bags, we do the lookup
and it will give us the exact category for
this particular product. Here it is, it's the same. You can also see the
popularity percentage for each category that
is suggested right here. In this case, I will go
with a cross body bag. And my product appears in all of these three related
categories and subcategories. Okay, let's go to the next step. And if you have been on
Etsy for quite a while, I want you to know that
the list uploading process has changed a bit since
the last few years. And usually when we used
to upload products, all of these items would
be in one listing, but now it just gives you it gives you more
opportunities to, for example, explain how
your product was made. It gives you separate
field for that. So it has changed a lot
for the past few years. So here we're just
choosing if we want to upload a physical
product or a digital file. In case of a digital file, in this particular option includes only digital downloads. So if you're uploading that kind of product,
you can of course, select this, but in our case, we'll be proceeding
with a physical item. So now there are
simple questions like who made this product, and Etzi basically wants to know everything about the
production of each product. This is why it's so important to be transparent with
Etzy regarding the production and how
you source your item. So this is a finished product. In our case, when was it made? How does your shop
produce the item? So in my case, it is
made from scratch. If you are doing
print on demand, this is a production partners
for this listing field, which you have to fill up with the instruction from the
print on demand website. Okay, let's go next. And now we have our listing, which will now have
to fill out with the relevant information
concerning the product. So the first one is title, and the title field is
the field where we put in the main target
keywords for our product, which we of course
research in earing. So by now, you have to
have the keywords ready. Paste them in the
title right here. These are my target keywords for this particular product that
I'm uploading right now. We have gone through the
keyword research process. I will not be doing it right
now for all of my keywords. Enter the keyword and see that egarchesEverg clicks and
competition are all in green. And I'm actually really, really glad with these
numbers for a single keyword. There are great
statistics, though. So I will definitely be using this keyword as one of my
main keywords in the titles to prioritize the keywords that we feel are most important
for this particular product. For example, if I think
that this keyword is doing particularly well and is
very relevant to my product, I will want to include it at
the beginning of my title. By doing so, I let AT algorithm know that this keyword is
the most important one. In the title, the first
three keywords are usually the ones that are
prioritized by algorithm, and also customers see the first keywords most often rather than the
other part of the title. So this is why make sure to put your most important
high quality keywords in the beginning of your title. The next thing to do is
to upload our photos, and we have them, of course, ready, and also upload a video, which is great for conversions. And I definitely recommend you to shoot a video of your product and upload it even if you are doing it
with a mobile phone. This is what Etsy
says about the video that listing that have
it get more conversion. So this is why I
definitely suggest you to shoot a video and
put it right here. The next thing that we
have to do is actually to include our keywords
in our Alt text. If you're new to EDs, you have not yet
seen the Alt text, which has rolled out in the last three years
on this platform, and this is what
Et actually took from other platform
that has been using Altext for years like
Shopify and other platforms that actually help Google
search as well to index photos. But mainly Altex was
created for people who have visual impairments and use screen readers to understand
the content of a photo. It actually also serves search engines for
the same reason. So it's very good for us to help search engines to understand what our product actually is, and we do it by using keywords. So this is the Italian
leather handbag, one of the keywords that I
have been using in the titles, and I'm just pasting it right here and clicking Apply
and then clicking Done. So I'm doing that for
all of my photos, and I suggest you do the same. I know it's a bit of work, but it's definitely worth it. And your Etsy listing
photos might even appear in Google Image search after you do that because they're
all indexed by Google. The product has to be
shown from all angles. Also, if it's an accessory, it has to be worn by a human, I don't know, a model,
a family member, wherever you choose to
represent your brand, but it has to be shown
as an accessory, like styling it,
wearing it, et cetera. The reason behind that
is also that people like to imagine themselves wearing
or using your product. And also, it helps them understand the sizes
and the dimensions of your product better as well compared to
white background. After that, we have
our thumbnail, which we can set
from here and use this section right
here to adjust our thumbnail the
way we want it to be shown in search and in
our shop manager as well. And the thumbnail is one of the most important visuals that you will use for
your product because thumbnail determines
the clicks that your product will get when it finally appears in
search results. Make sure to your first product, have your first picture
be the most I don't know, eye catching and
click Worthy so that it actually drives traffic
to your entire store. After that, we have description, and my description consists
of several factors. After Etsy started
indexing description and getting keywords
from our description, I started to write
it differently, which includes best practices that Etsy suggests us using. So which mostly is including this first selling sentence in the beginning of
your description, including keywords
that I want to rank for very organically
throughout my content. And after that, of course, I have bullet points, which outline the most
important features of my products that I want
customers to see right away. So it's mostly benefits. It's mostly that this product
will last a lifetime, premium quality, et cetera. After that, I have dimensions, which are very important, of course, to have
in your description. I have the description of
the leather that I use. So you have to
actually write all of the instructions that
you want customers to know, including how to take
care of your product, the materials that
are used, et cetera. So the full information
regarding the product. After that, we have
the personalization, and it depends if you're offering something
custom and unique. You can always edit. You can always edit
later as well, but make sure to put it to activate this
button right here, which makes the personalization
optional for the buyer. So if someone wants to
just simply buy a product, they don't have to put
anything in this field. Okay. After this, we have price, and if you offer one variation, you can write the
price right here. But if you offer different
options within one product, then you'll have to the products are different within the price, you'll have to add the price separately
for each variation. Here we have the quantity. And here we have the
variation options. So if you offer
different products, you can add them using the
predetermined variations, but I actually recommend
creating your own variation. So if I'm doing, for example, the size, I will do
size right like this, and I will add all
those variants for different price and if I have different
quantity for each. For this particular reason, let's do a different
price and hit Apply. So I can sell a small
purse for $200 and the medium or like 100
and the medium for 150. One thing that's left to do
is to manage variations. And manage a picture
for each variation. So if I have uploaded
the picture of a small sized purse and a
medium sized purse and I want customers to see the exact product when they hit on these variants and
try to choose them, in that case, I will
have to just activate link photos to this variation
and select a photo. So, for example, this one, and, for example, this
will be medium, and I just hit done. Okay, and hit apply. The last thing
that is left to do is to fill out
attributes and texts. In order to get in front of those customers who are
filtering categories, we need to fill out our
attributes right here, which also includes
strap options, material, which is
super important. If you can find your
exact material, primary color, in my
case, it's brown. If you offer a product in
two colors, single product, then you can type
secondary colors as well, and primary fabric type, in my case, it's real leather. Make sure to fill out all of these attributes which will help algorithm and also
customers to find your product throughout
all the alternatives. We can also go as far
as fill out everything. Doesn't necessarily mean
that your product will sell well on holidays
like Christmas and stuff. So don't go changing
that every holiday. Just make sure to
highlight one that you think is most appropriate
and just stick with it. After that, we have the
second most important part of our SEO regarding uploading
listings, which are text. So titles and texts are two most important aspects that determine ranking
of your listing. Of course, other
parts like photos, photo quality, photo
text, description, and everything that we've been through also plays a huge part in ranking as well as the
price and the product itself. But in terms of doing on
page SE and keywords. Titles and tags are the ones
that are most important. So in terms of tags, these are just
additional information, keywords that you
have to put here, but customers will not be
able to actually see them. So you are doing this just
for the ADC algorithm and just giving
additional information regarding your product
using keywords. In this particular
case, we use, again, long tail keywords as well as
we did while doing titles. So if you have more
keywords that you have not used here in title, you can also use them in text. And you can also use the keyword that you
have used in title. So kind of kind of, like, tell Etsy once again that you do feel strongly about
those keywords, and you do feel
like your product is what is stated in the title. The only thing is that the tags won't let you do more
than 20 characters. So in this case,
we have to split tags separate long
tail keywords. For example, this will
be a leather belt bag, and I can also use
additional tag with one of the keywords
and make a new keyword. Try to reach for something new. I can use gift keywords again. I know they're very competitive, but I want to take an opportunity
to target them as well. I'll try to include
maybe a a style of the bag and something else. The most important part is actually to fill out
all of your text. So use 13 texts exactly, no less and make sure to research all of
your texts in EAC. Here we have the 13
keyword options as well, but we don't actually
have to use 13. Just make sure to write
the exact materials that are used in production
of your product. And if you use two, three, it's completely enough for now. Will also help your ranking
if someone tries to use the material you're
using as a keyword. So the only other two things
left are shop sections, and if you have not yet
created a shop section, you can do it from here, and I definitely
recommend creating a lot of sections for
different types of products. Firstly, it's easier for customers to browse
your products, especially if you
have a lot of them or we have a lot in the future. It's easier for them to browse. It's also indexed with keywords. So we use keywords for
all of our section names. I definitely recommend uh, separating your
product and doing an easier navigation for both SEO and your
custom prints as well. So this is all for our product. It turned out to
be actually great. And yeah, it took us a bit more than 10 minutes
because of the explaining, but I'm sure you will do
it much faster next time.
13. 5 Top Traffic Sources for Etsy: Today we'll discuss top
five traffic sources for your Etsy shop. Number one is organic Etsy search. Organic traffic is usually the most high converting
traffic out there. So it's always best to
first invest your time and efforts into creating
quality organic ranking. So there are a couple of key steps that we
need to take in order to improve our
ranking in Etsy search, having a good number of
Listings will go a long way. Your listing should have different titles
from each other and Always try to rank for as much different and unique
keywords as possible. Do keyword research on erank
before uploading a listing. Add new listings constantly. It's especially important
for new Etsy shops, but it's also quite
important for well-established
Etsy shops as well. New quality listings often have the priority in Etsy
organic search, and they also rank higher for quite some time after posting
Etsy loves active shops And for the most
efficient results, it's recommended for new shop to add at least one
listing per week, And For a relatively older shops, I would definitely
recommend to add at least two listings per month in order to remain
active and relevant. This second is my personal
favorite, Pinterest. Pinterest is one of the most powerful
social media sites in the US after Facebook,
Instagram, and YouTube. Pinterest has over 444 million
monthly users worldwide And most of these users are
here to make a purchase. Your pins have a long
shelf life on Pinterest, which is great for driving
traffic in a long run as well. I've had pins on Pinterest
that I've uploaded three years ago that are still generating traffic
for my Etsy shop. As of the beginning of 2022, more than 75 percent of
its user base, where women, which is the main target
market for most businesses, most of its users
are millennials and older users
who are well-off, have more disposable
income and are focused on purchasing higher-quality
sustainable products. In order to optimize
a Pinterest account, there are few steps that we need to take into consideration. Create a business account to be able to advertise in the future, and also to have access
to all of your pin data and analytics in your pins
use vertical images. Pinterest algorithm
always prefers vertical images over
the horizontal ones And also according
to statistics, most of its users browse
Pinterest on mobile devices And vertical images
are considered much more optimized
for mobile users. Create idea pins
and videos, often. Since these two are latest
edition to Pinterest, they usually gain more views easily in a shorter
period of time. Also make sure to
add text overlay to your pins for Pinterest
algorithm and make sure to fill out all the
unnecessary fields when creating idea
pins or videos. You can also create ads on Pinterest from a
business account, which are very much
alike to Facebook ads. You can choose your
target audience on Pinterest by their interests
or the keywords that they're typing in order to
find a certain product or even include both of those
options in your Pinterest Ad. So I've personally quite enjoyed working
with Pinterest ads, It's a great tool to drive conversions and traffic
to your website. And if you have tried Facebook ads at least
once in your life, it will be quite easy for you to do the Pinterest ads as well. So the only downside
that I can think of is that Pinterest is
also quite expensive, maybe not as expensive
as Facebook ads, But at first stages, you will need definitely
some minimal budget. And you can't really
monitor how many people purchased your product
from your Etsy store. From Pinterest, you can only
monitor that statistics from your own website when you have the Pinterest tag installed, you can actually apply
for a free consultation And Pinterest experts
will help you set up your first ad.
Creates smart Pins. Smart pins are essentially
usual pins on Pinterest, where you include the link of your product in the pin itself. So when Pinterest users see
this pain in their feed, when they click on it, they are redirected
to your Etsy shop. Optimize your pins and boards, create relevant boards to store your pins and use relevant
long tail keywords. Pinterest is essentially
a search engine with its Own algorithm. And like with most
search engines, in order for your pin to rank, you need to use
long tail keywords. You'll also need to
do a keyword research and use relevant
keywords in your boards title, pin title, and also
the description of your pin. Just make sure to avoid
keyword stuffing and keep your descriptions short and enticing and informative. And citing product pictures, which will stand out. Pinterest is super
visual platform and the quality of the pictures is very important in order for
your pen to get re-pinned. Also makes sure to
create fresh content regularly and focus on creating pins instead
of re-pinning you can also find relative popular group boards
on Pinterest with a lot of contributors request to join and contribute by pinning
quality authentic content. Use semantic keyword
ideas for pin titles And also you can
see the demand on each of the keywords
in Pinterest ads. So the third in our list
is obviously TikTok. Tiktok, was the most
downloaded app of 2021 with 656 million downloads. Tiktok is now more popular than Instagram among Gen-Z
users in the US. Tiktok is great for
creating Trends. Your video on TikTok
has much more potential going viral than
on any other platform And I've personally witnessed many businesses,
including my own, to gain a huge amount of traffic in a short period
of time on this platform. Make sure to create new content regularly keep an
eye on the trends And sometimes you might also
want to use trending sounds with your videos. Because TikTok has become so
competitive lately, makes sure to consider improving the quality of your
video and audio. Also the storytelling aspect of your videos is
very important. So what would the users potentially gain from
watching your TikToks? Are they informational, entertaining, inspirational,
or educational? Tiktok is a great way to
showcase your product in videos. And it's even more popular right now than Instagram Reels, but it's also quite competitive, So make sure to decide
on your niche and come up with fresh and unique
content regularly. Number four is the classic
Instagram and Facebook. Instagram and Facebook
are definitely top social media platforms
in all the age groups And your business
definitely has to have both account to establish a
decent social media presence. But because these platforms
are so huge right now, it's almost impossible for new businesses to
gain organic traffic and organic engagement on any of
those platforms for free. If you have the
marketing budget, you can start promoting your
product on Instagram and Facebook and Drive outside traffic to your
Etsy shop that way. So depending on which
countries you are targeting, Instagram and Facebook ads might be quite
expensive for you. Especially if your target
audience is in the US, you might have to
spend quite a lot of money on Instagram
and Pinterest ads. Before you figure out
the right strategy and derived segment
that will work best for your business and before you will actually start
seeing some profit. So Instagram reels are
actually trending right now. It's a relatively new
feature from Instagram And Instagram is pushing
reels from all kinds of creators much more than regular posts in order
to keep up with TikTok. So if you'd like to rank
organically on Instagram, attract new customers, and you have a talent for
creating videos This is your chance. The last one is Etsy Offsite Ads. Etsy Off-site ads is sometimes a great way to
drive traffic to your Etsy Store outside of Etsy but with Etsy. So Etsy Ads charges 12
to 15% per sale from Etsy ads. Etsy offsite ads advertises your listing
throughout the web, including in search engine
results like Google and Bing, social media sites like
Facebook, Instagram, and Pinterest, Etsy publishing partners sides and Google
Display Network site. Etsy may automatically
advertise your listings on the platforms
that it sees fit. And unfortunately, you
have no control over which Platforms Etsy advertises
your listings on. And you have absolutely no
control over this platforms or cost-per-click. In terms
of managing Etsy ads there's not much you can do except choosing the listing
that you would like to advertise and the daily
budget. When you start with Etsy ads at the first stages your listings might
not get seen at all, But it's still a good
practice to monitor the statistics of your
listings and the cost every single day. At the first stages in
order to determine which listing Etsy will favor and actually show to
your target audience. It's great practice to set a daily budget that you
are comfortable with and advertise all of your
listings at once for at least a week to see which
will perform the best. The performance of Etsy ads often depends on the quality
of your listing. So listings that have been
sold multiple times and have high engagement tend to
perform better in Etsy search. But you can also try to boost other listings that you want
to perform better as well. The performance of
your listings in Etsy ads does not directly impact
the organic search, But if your listing has gained traffic
through Etsy Ads and increased the quality
score through increased sales, your listing
might rank higher in Etsy organic search as well. So one of the most important
factors in ranking in Etsy ads Are the keywords
of your listings. Some keywords are usually
more expensive than others because of the
high competition. So if you advertise
a product with long-tail keyword instead of
broad keywords, your Etsy ads cost might be
lower and you'll have more chance of reaching
your target audience. Etsy loves active shops
that constantly bring traffic to their website
from other sources And usually Etsy will
favor those shops much more. When I first started on Etsy, I was actually actively posting
my product on Pinterest, creating smart pins and redirecting customers
to my Etsy shop And actually this
tactic helped me tremendously to
boost my Etsy shop and improve my ranking. It's very important to
drive the right traffic to your Etsy shop from all the social media
platform that you will use. So you need to users who will
engage with your content, with your Etsy shop, with your listings
and prove to Etsy That you are a
quality Etsy shop with good conversion score.
14. AI SEO - Artificial intelligence: We've previously discussed all the traditional
ways of incorporating a SEO friendly keywords
throughout our listings in order to optimize them
for the search engine, this is indeed a
great place to start. But now in 2023, I would like to tell
you that there are easier ways that we can generate effective keywords
and SEO friendly Descriptions by utilizing AI, AI SEO refers to the use of artificial intelligence
technology to enhance and optimize
Search Engine Strategies. Today, I would like to
introduce chat GPT, which is my personal
favorite AI tool, that I use across many
platforms like Etsy, Shopify and Amazon.
So with chat GPT, we can do a lot of things like generating keywords
for our listings, Writing SEO friendly
descriptions, and also writing emails and
messages for our customers. Chat GPT is an Open AI product and Today I'll show
you how to use it while creating our Etsy listings So we have to login with
our email right here. And now we have three different
tools that we can use. This is the one that we'll
be discussing today, which is basically
a chat version where you can give chat GPT different tasks and receive a very, very useful responses. So for example, I
have a product right here which I'm going
to post today on Etsy. It's a brown leather purse and I need some
keywords right here, and I need the
description right here. And Today I'm going to use AI in order to generate
those components. So right now I'm giving chat GPT as simple task to write Keywords for this
particular product. You can make it as long as
descriptive as you'd like But for the purposes
of this example, I'm just going to
keep it short. So here are 20 keywords that we can
implement in our listings And one of the most
important thing that I would like
you to do before actually including
these keywords in your title is to
check it on Erank. So we'll copy one of the
titles right here, go to Erank Keyword Tool
and paste it like this. Now we can actually check if this keyword is
acceptable for us. In my opinion, this is indeed a very descriptive Keyword
for this particular product, but it does not have many
searches and many clicks. Now we can check
another keyword. This keyword data is
a bit too saturated, but in my opinion, it has a decent amount of
searches and the CTR is great So we can include this keyword as one of our keywords
in the title. So after we've checked the
keywords in the Erank and included all the
essential Keywords that we think will work great
for this listings, we can do SEO friendly
description with the help of AI. So now I've given AI a command to write us SEO friendly description for
the same product. And just let's see what happens. This is actually a great
SEO friendly description with our main target
keywords included, which when know is essential
for the Etsy Algorithm, which has started
prioritizing keywords in the first two sentences
of the description. Algorithm does take into consideration the
entire description, but the first two
sentences should be filled out with our main
target keywords. So as you can see, this is a great
copywriting right here. All we have to do is just copy this text and
include it right here. Now we can make some adjustments
and actually check if this description
is exactly what we need for our product. Always make sure to
check the results from the AI to make it more human and actually make sure that it aligns
with your product. So we can separate
this description in order to make room for
the bullet points. So all we had to
do now is ask AI to write us bullet
points for this Listing. With bullet points,
we actually have more chances of attracting customers attention to the most important
features of our product. In my opinion,
this bullet points are bit too long for
this description, and I prefer my bullet
points to always be short, clear and very precise. So let's ask the AI
to make them shorter. This is actually much better. We can now copy this and paste it directly in
our description. So now we're ready to
post this description And as you can see, it took us about four or five
minutes to generate Keywords, check them in Erank, and then ask AI to write us description for this product. And it's actually
the easiest way that you can do a SEO
on your listings And I would definitely recommend
because it saves time, it is easy and you can focus on more important things that
you can do in your shop. Another great thing that we use AI for is actually writing
messages to our customers And it's one of the
best features that I use in my customer
service practice. If I would like to thank any of my customers for their purchase
and just show gratitude I sometimes struggle
with coming up with different texts
that sound authentic And actually, this is a great way and you
can tell AI to write Many different texts
for your customers and be as specific
as you'd like. So this is a great text
written in a professional manner. And you can just include
your product name and change customer's
name and it's good to go. So now what you can do is
actually alter the tone of the texts to fit your brand
or maybe your personality And this is very easy to do. All we have to do
is ask AI to write the same exact texts
in a friendly manner. You can see how AI has changed the tone of
the texts instantly. So here we had thank you
so much for a recent purchase we truly appreciate
your trust in our brand and choosing our
brown leather bag. Your support means
the world to us. And even in this first sentence, we already can see and
sense the change in tone. Wow we can thank you enough for choosing to shop with us, we're absolutely thrilled
that you decide to make our product name yours. This is again, quiet a well-written text
in a very warm manner And in my opinion, you can craft any
type of sentences that fit your brand and your
personality as an artist.
15. 10 ETSY Q & A: 10 Frequently asked questions
on Etsy.com platform. Number one, how much
time do I need to spend in order to succeed
on this platform? As I mentioned earlier, this platform loves
active shops, And when you put effort
and time into your shop, it will definitely have
much faster results. Being active on this platform
is especially important for new Shops, who are just starting to establish their
online presence. When I first started on Etsy, I spend on average
two, three hours a day optimizing my shop and
adding new listings. I always advise my students to have some products
ready to post, which includes product
pictures, copywriting, keyword research,
and things like that, before you open
your Etsy shop. And then after you
open your Etsy shop, you have this products
already ready to go and you can be active on this
platform from the day one. Number two, how much
income can a seller generate on Etsy.
This is very subjective, According to what
product you're selling, what is the price point of your product and the
volume of your sales. Relatively expensive products, usually have lower
conversion rates, but higher profit margin. If you're selling relatively
cheaper products, customers usually need less time on a purchasing decision
with cheap products And your sales and traffic
and conversion rate can go up through the roof just
overnight selling on Etsy. Number three, why Etsy
and not Shopify. As I mentioned earlier, those two platforms are
completely different And at some point
you should start selling on both of
them simultaneously. This being said, Etsy is a
huge marketplace with a huge traffic that Etsy
has already brought to you, and which need to
direct to your Etsy stpre. Shopify
is a stand alone website and you have the
possibility to build something of your own and drive free traffic from Google to
your Shopify store as well, which needs a little
bit more effort, but it's totally doable And really possible. With Shopify, you have your own website and you
have the possibility to give your brand and identity and something solid and
something that you can actually look at and show your customers, on a local
markets, stuff like that. And it's something that
you'll always have and no one will ever be able
to take it away from you. Question number four, Are Etsy
ads actually worth it. Unfortunately, we have very limited options nowadays when it comes
to Etsy advertising, and Etsy ads, and especially
with offsite ads the fees, the percentage is quite high. If you've made more
than 10 000 dollars a year, there's a small discount
and you can advertise your listings for
just 12% of your listing
income from the ads. If you've made less than
$10 000 a year, The fees for your offsite ads
will be at 15% per sale. We don't have a way of
controlling our cost per click, We don't have a way of managing how many people
will potentially see our listings, or
how much will cost to advertise any of our
listings and mainly today, Etsy ads are very automated, which at one point, it takes away from the creator the pressure to
navigate the marketing world, But on the other hand, it gives us very limited tools, When it comes to
managing our Etsy ads. Despite all this,
I still think that every Etsy shop should try
Etsy ads at some point and In my opinion, it works for most Etsy shops.
Etsy advertising is not cheap because
there's high demand on Etsy ads right now because the market is overly saturated With different creators, and especially with some fields,
it's quite expensive. The cost of your
Etsy ads mainly depends on the product
you are selling and your niche and how many
other sellers there are out there bidding on the same spot on Etsy ads search results. In my case, I'm selling quite expensive products
which are over a $150, So I have the possibility
to include the Etsy ads fees in my product price. I'm advertising just
over ten products a day, And the budget for each day is
set for a maximum of 60, $70, depending on the period. If there are holidays, my budget is higher, my spending cost is higher, And sometimes Etsy ads
don't even spend this much. Even though I have my
Etsy ads limit set on 60-70, $80 per day, Etsy ads
might spend 30 or $40, On some days when
the traffic is low. I spend roughly 2 000 USD
on Etsy ads per month, And from my experience, I make three times
that much in just Etsy ads. So In my case, it's worth, And you just have to see for
yourself after some time, if Etsy ads will be
generating a return like that. Because anything less
than two times your Etsy ads cost, is not worth it. You have to be quite
careful with Etsy ads, When you are first starting out, And you have to monitor how much your ads spend and generate
throughout the week And make sure that after
a week or ten days, you are already
generating some profit After your Etsy ads. quick tip, before
you enable Etsy ads, I would definitely suggest working on your
Etsy SEO and adding listings and just optimizing
your shop so you have your right target
audience and your Etsy ads cost goes to the right audience
and not just some random, overly
saturated keywords. Etsy ads cost mainly depends on the keywords
you are using, And the product quantity that
those keywords obtain. Number five, can
I ask someone to build an Etsy shop for
me and manage it? There are some
organizations that work on specifically building Etsy
shops and managing them, But I will definitely recommend being really careful
with those services. Couple of years ago, a lot of companies like
that got shut down by Etsy and a lot of shops that those companies
managed from one IP, from one device got
automatically shut down. So it's a very risky
thing because when you use one device
for multiple shops, It's a potential risk
for all of those shops. So it's always good to be careful with your
Etsy shop and the devices that you use to log in into and
access your Etsy. Number six, and this is the question that I
get asked most often. How much time does
the Etsy algorithm need in order to show your
listing to a wider audience? This again, is
fairly subjective. Sometimes Etsy bumps Your listing at the top
of the search results just to see how customers
interact with it, to assign the score
to your listing, and to assign how
relevant it is to that potential and
existing keywords. So for a short period of time, your listing my
end up at the top results page with sellers with high
volume of sales And this is a great
thing, because if your product is good and you have great listing and a product description
and pictures, your product might even
established its place in the first five pages
of Etsy results very quickly and it will bring
your shop tremendous traffic. We also might encounter
another scenario which is a bit more frequent when Etsy algorithm needs a
little bit more time to rank your Listing and
this process is a bit slow, But after some time, if your listing
is optimized right, You will notice a huge amount
of traffic coming up out of nowhere, after like a month that you posted a listing and
there has been silence, For example, one day
you might wake up. and encounter
hundreds of potential customers
visiting your shop. This means that your
listing just woke up, Etsy has just a signed
it a good place in Etsy search results after
months of being inactive. And this means that you should never give up on your listings, which, you know, are
optimized right. This can go both ways, Some of your listings might
have high exposure in shortest period of time and some listings might need
a little bit more time, So you have to be patient
with the algorithm. Young first sale on Etsy is the most exciting experience and there's nothing
more beautiful than that first cha-cha-ching sound. The first sale mostly depends on
how many listings you have listed in your shop, on your keywords, on the listing quality
on the description, on the pictures, and
little bit of luck. First Sale, can take anywhere between one week to five month, which is a bit
unpredictable to be honest, but it depends on a lot of things including the
price of your product. Your Etsy Shop might start working when you least expect it. My first sale occurred after
three months of listing My first 15 products. And honestly I was
about to give up. So You should always continue
working on your shop and listing products
in your shop, optimizing your shop,
even though there might not be many sales
in the beginning. And you should never give up And you should never think that this dry period is because of your product or
something else. Mostly the algorithm just
needs more time to list your beautiful
products and you just have to be little bit
more patient with it. Number eight, how many
listings should I have in order to succeed
on this platform? Each listing is the opportunity
for you to get seen, To get sales or traffic, and just to establish your listings position
in the search results. I've noticed turning point, at 35-40 listings, and my
shop just started to grow. After that. I started gaining
some serious traffic. The customers knew that
I was serious about my shop because I had
over 40 listings and often you have forty listings your shop actually looks very presentable and it looks like you as a seller
really care about it. Currently, I have more
than 300 active listings in my shop and I'm actually doing the maintenance work every
now and then where I delete listings that are
performing poorly and not bringing me at a
traffic or a sale, so that all of my listings are high-quality and have
good conversion rate, which is also important
for an Etsy SEO, number nine who is
responsible when the order gets lost in the mail? As a seller with high
volume of sales, I've experienced every
possible scenario, the Etsy, the customers and shipping and anything you can
imagine, I've gone through this. So naturally I had lost couple
of packages in the mail. And I have my own
solution to this problem. According to Etsy
sellers handbook, if you as a seller, ship your product on time
with a tracking number, if your product gets
lost in the mail, you are not actually
responsible. But on the other hand, the customer who also suffered during this
transaction and didn't receive any product or their money back is
also not a good thing. So what I am personally
it do first I go to the post office to file an official form for
the lost package. This happens after
like three weeks that there's no
show of my package. When The package gets automatically
declared by the posts. They actually do reimburse
you with some amount, But if your product is
expensive like mine, you want to be reimbursed fully. I send a
replacement product right away. And then I wait for
the reimbursement for the lost package and the
shipping costs. This is in my opinion, the best thing you can do
for your customer and to maintain your customer
Base and keep them happy. Number 10: is
it hard managing an online Etsy business? I get this question
quite often because some of my students are
usually really scared When they imagine themselves running high volume
Etsy shop right now. But there's something
you have to consider, This didn't happen tom me
over night. Just five years ago, I was selling my
work on the streets, on the street fairs,
on different markets. And I had no funds and I
was working from home. If someone would
have told me back then that I would
have my own Workshop, my own factory at the age of 25. I would have never
believed them. But this is the thing with work and dedication that if
you set your mind to something and you have
concrete steps that you need to achieve in order
to achieve your goal, then most likely your
dream will come true. Building an Etsy shop
is like building a house, you have to do it
brick by brick. I was able to achieve this with no funds running a business from a third world developing
country, working from home. And you have to take into consideration my niche market is located in the US and my
customers wait three weeks, just receive their package. So can you imagine what you
can do in five years if you start selling and start
working on your shop today.
16. Final Project: Thank you for
finishing my course. I hope my short tips will
bring your Etsy shop Great Success. I wish someone had taught me all this, five years
ago when I was just starting out as an
Etsy seller and I had to learn everything by myself. If you have any
questions or inquiries, please feel free to
comment them below, under this course and also make sure to share your
work, your listings or your shop URL so
we can go through your listing and do
a short listing critique. And maybe I could guide
you to a direction or give you some useful tips
regarding to your shop. Also another quick assignment. Come up with five year plan and Just telling me where you
see yourself in five years. Is this your side hustle or
is it something you want to be doing full-time in a
five years period of time. It's always best to
think about what exactly you want from this platform and
what your expectations are, just like with any
real-life relationship. So your final project will be to post your listings and
your shop URL, So we could go through
them together, and do a small listing
shop critique session. So besides Etsy, we are also
selling our work on Shopify. We have a standalone website which I've created a
couple of years ago And my next course
is about optimizing your Shopify website
to get easily found in search engines like
Google, Yahoo, and Bing. And honestly having
a Shopify website is a whole different experience And this is something that I would definitely recommend for all businesses to have your own standalone website
where you will be able to attract your target audience via promotions or
just organic search. In this course, we'll go through the whole aspect of
Shopify SEO optimization. And I'll also explain
all the hacks, tools, and tips on how to
list your product on Shopify correctly to achieve
the most efficient results. Thank you so much for listening. I hope my experience
will guide you through this amazing journey of
growing your small business. I wish you and your
work great success, and I'll see you in
the next course.
Kato Ramishvili, Six Figure Etsy Seller, eCommerce Coach
