Transcripts
1. Course Introduction: So if you have some business
cards here in my hand, and I chose these cards
to show you for a reason. The reason is that I realized that each
of these cards I've had for at least
five or six years in some cases even longer. There are people that I've met along the way on my
entrepreneurial journey. I gave them my card, they gave me their card. And we created a connection. Yes, we could have met and created a connection
without the car, but the card gives that
connection durability. It allows us to exchange information so we can get in touch with each
other later on, we can tell each other our
phone number or e-mail, maybe write on a
scrap piece of paper. We're not going to
remember it and we probably will lose
a scrap of paper. The business card
is what allows you to add durability and
longevity to that connection. And that really a
fact that I have these interests of question that somebody recently asked me, which is our
business cards still valid in our
electronics society. And the fact that
I still have them indicates yes, they
are still valid. They've been around
for hundreds of years, but they still matter
in anybody in business, whether they be a big business
person or an entrepreneur, or even a wannabe entrepreneur should have a business card. How are you doing? My
name is Ken Harmell. I'm the creator of the
entrepreneurial life channel here on Skillshare. I'm an entrepreneur
with nearly 30 years of experience creating different
types of businesses, ranging from traditional brick-and-mortar to
online ventures. Even being here on Skillshare is an example of entrepreneurship. In fact, several years ago, one of my businesses
was featured on MSNBC. So if you're like me and you
love the thrill of creating a business or even thinking about how to create a business, how to format whether the
idea is going to be viable. How to market it and get the
people interested in it, and just the idea of having
control of your own destiny, then you're in the
right place with the entrepreneurial
life channel. This particular series
of courses called my fast pitch theories
are gonna be real fast, easy courses to do
anywhere 10-20 min. The other courses they just
released a few weeks ago. My first course
here on Skillshare, entrepreneurial
life, how to start a food truck business
is over an hour long. But I realized that
along the way, I've learned so
many small things, so many nuggets of
information that while small and they cannot
fill an hour long course, there's still super valuable
items of information, things that have meant
something to me. And they can mean
something to you. Things that have been
inspirational to me. They'd been simply
informative or they, they helped me
solve her problem, whatever it was, I found them useful and I think you're
gonna find them useful too. So I created this fast
pitch series of courses. So you can learn from those things that,
from my experience. So if you're sitting in the
car waiting for your kids, you can do a fast pitch course. Or if you're on your lunch
break from your normal job, you can also do a
fast pitch course without taking up too much
time and you can empower yourself and better your day
and get yourself that much closer to your
entrepreneurial journey. In this course, we're
going to talk about how to design your mood
business card. Now, you may be saying, Ken, What the heck
is a business card? You're going to stick
my name on the side of a cow and walk it around. No, that may be a great
idea in some places, but that's not what
we're gonna do. The movie business card
means we're gonna go to the moo.com printing site. I use them. They have
a great site for doing business cards and
other marketing materials. So I'm going to walk you
through getting on that site, how to choose a card. Then we're going to design one and go through the
whole process. The class project of course, is going to be designing
a business card and then uploading it onto
the class projects page. So it's fun, it's short, it's
gonna be an easy course. I think you'll really enjoy it. The project is super
easy and fun and I can't wait to see your business cards. I'll upload one on there
too so you can take a look. So that's it. Let's get
into designing the cards. We're gonna go into
the next lesson. So thanks for watching and let's get to
lesson number one.
2. Choose Your Card Style: Everyone, welcome
back to the course. Before we get into
designing our card, I just wanted to bring
up the obvious point, which is I design these
courses for you guys. So please don't hesitate
to reach out to me. You can use the class
discussion page and let me know what you like about the courses and
maybe even things you don't like or things you
want to see changed. I'm really open to your feedback
to making these courses, everything that you
need them to be to help you along your
entrepreneurial journey. And I have lots of
courses coming up, so please click follow that. Well, you can be notified of future courses that I have coming up as soon as
they're released. So with that, why don't
we get into our card. What we're gonna do is we're gonna go over to my computer. We're gonna do a screen
session there and we'll walk through the site how to choose a card and then design win. So let's go there right now. Okay, So here we are
on the moose site. You'll notice that
it has my name, so I've created an account
at recognizing me. If you haven't
created an account, you can go to the tab
up at the top and you can create a new account,
very simple process. One of the things you'll notice, and I noticed every
time I come on is just how clean
their website is. It's just a really beautiful, aesthetically pleasing site. As I said, it's clean,
it's uncluttered, really invites me in and
makes you want to look around and makes you want to
shop and ultimately makes you wanna do
business with them. So great job on their part, and that's one of the reasons I like doing business with them. So if we go up top and look
underneath the name placard, we will see the different
things that they offer. Business cards, which we'll
talk about in a minute. Postcards, marketing
materials, stationary, accessories such as water
bottles, boxes, et cetera. They offer some
business services. A little bit about
me. If you want to learn more about who they are, you can come here
and help and facts. And if you wanna get
a free sample pack, you can come right
here in order to free sample pack and
they'll ship it out to you. Let's go back to the
business cards section, since that's what
we're gonna be talking about in this lesson. And immediately were brought to that page and were met
with some choices. So the original
business card is just your regular normal business
card that you're used to standard weight
cardboard business card. If we look over here, we have the cotton
business card, which if you read a citizen made from recycled t-shirt fabric, great option if you're, especially if you're
ecologically minded. The super business card, which is a little bit heavier. And then ultimately
over on the right we have the lux business card,
which is the heaviest. And if you look in the corner, you're going to see that it says 16.18, 0.18, 0.32 point. That refers to the thickness. So a 16-point card
is 0.016 " thick. If we scroll down, if you prefer to shop by size,
you can do that. They have a standard size, the moose size, a square size, and also a mini size. And then scrolling
even further if you want to shop by Finish, such as a gold foil finished, a silver foil finished, res spot gloss finish.
They have those. So really any way you
want to shop and break it up is available here for you. I'm going to use this
selection right here, and I'm actually
going to go with the lux business card because I really think it's very
reasonable 50 cards for $37. And then I liked
the idea of a nice, thick heavyweight business card. I think it makes
a really quality representation to
who you hand it to. So why don't we do this? And in the next lesson we'll actually design the card out.
3. Design Your Card: Alright, so here we
are. We've chosen the lux business card, as you can see up here. There's some pictures
right here that show us what we're getting. Pay attention to that
edge because we're gonna be choosing that
color in a minute. That's one of the advantages of choosing this thicker card is he gets nice
declarations like that, things that really
highlight the card. We can scroll over here. We're gonna have a choice
of different sizes, the standard, the
mu and the square. I like the idea of having
a slightly off sized card. So I'm gonna go with
the moose sized card. Remember that edge color? I'm gonna go with Chile,
read from my edge color. And here it's letting us
choose whether we want to square or rounded corner. That's strictly a matter
of personal preference. For whatever reason,
rounded corners have never really appealed to
me in business cards is. So I'm just going to stick
with the square edge. But again, there's no reason not to choose around it if
that's what you like. Here is letting us
choose the quantity. I'm just gonna go
with the 50th to false to 200, but I'm
gonna go with a 50. It'll give you a price break
down and you can see that it decreases per card is
he grew up in quantity, is giving us a
summary right here. And it's defaulting to us
using one of their templates, which is what I wanna do. So now we're going to
start click start making. Here is where we can choose
from different templates. If you notice on the left here, we can choose some
different categories. I'm going to choose
to professional services and see what I find. I'm going to design
something for a fictitious home
improvement company. So let's see if we find
anything that I like here. And actually write here. Letterbox has got a
picture of a house on it are a part of a house. I really liked that. It looks really
beautiful, very modern. So I'm going to choose
this card to make. Here brings us to the
different options. So you'll notice
that on this card, this is what they
consider, the front. In the back, you're going
to have these five options. So you can choose all of them, are just some of them
or just one of them. And what I'm gonna do is I'm
going to choose these four. I don't like this one. I don't think it really
shows much of the house, so I'm just going to default and get that one out of there. We can do that in a little bit. So we're going to go up
and we're going to do customize this design. And again, since
this is the front of the card, this is the back. You have five different
designs and again, we're going to take one
of those out and a little bit, start your design. So click that. Click the first box so we can get my information in there. So I've got all my contact
information in there. And I'm just gonna put
little inspirational line right here in these
next two lines. And I'm going to click down, so I get the next line. I'm going to put an
exclamation mark there. Click. Now you notice that you can
add some small pictures. I'm not gonna do that here. I'm going to click out of that. But if you want to
write down here, you have the option
of three things. It needs to stay within these dotted lines
so you can have something that goes outside the lines so it
needs to be small. So I like that. I'm just
going to check the spelling. It looks like everything's okay. Alright, so up here we're
gonna go to Design backs. And we can customize this line. So I'm gonna do that. It looks good. And we need to do
the same things, the back of each one of them, it doesn't automatically
update the back. Go back and capitalize that. Alright, so this is the one
that I'm not going to use, so I'm going to remove
this one from my designs. Alright, so now it says
purchased, review and purchase. So I liked the way
everything looks. Wanna go back to the
front, make changes. You can do that. You notice there's
different options. If you want to make bold
print, you can do that. Why don't we make my name bold? And why don't we
make are alright, I think that looks a
little bit better. Design backs. We're good there. Alright, so here we are. So we can design all our
cards, we can review them. We have the front with
the contact information. I like to look at that
and nice and clean. And then we have the four
backs, which I chose. And again, you can
choose just one. You can do two or
three or all five, depending on what your
card has to offer. If you want to amend
them, you can click the Edit function right here. If you want to
remove one of them, you can click the trash
can and get rid of that. Alright, so that's it. It's that simple to design
your business cards. So you can see there's really no reason for you guys
not to have a card. 50 cards here, super
heavy-duty deluxe, beautiful business
cards for $37. If you need to go more
economical, you can. But you can see just how
easy it is if you can use Skillshare and you can get onto this course, you can easily, easily design your
own business card once you like
everything, of course, you go to Add to
Cart and go through the normal checkout
process was I'm sure most of you are familiar with and you can finalize your purchase and get
it shipped to you. That's it. I look forward to
seeing your designs. Let's go to the last module in this course
when we talk about the nine unique uses for your business card,
Let's go there now.
4. 9 Unique Uses For Business Cards: Alright, there you go. You've
got your card all designed. I hope you like it. Make sure you upload it onto the class projects page
so we can all see it. I can't wait to see it, and
I'm sure it looks fantastic. So in the introductory video, I mentioned to you that I'm
going to close out the course with nine uses of
business cards, some of which you may
not have heard of. Actually, you probably
in some respects heard of most of these. It just perhaps you
didn't think of them as business cards, but they are. And we'll go over
those right now. So number one is going
to be a loyalty card. If you go into coffee shops, you've probably
received one of these at some point or another. On the one side is gonna
be your contact info. On the backside is going to be an area where
they can either punch or check-off a certain
number of purchases. And then once you receive, let's say you do six coffee
purchases on the seventh one, you're gonna get it for free or something along those lines. So that's a business card, is gonna be a loyalty card, but it's also a business
card. That's number one. Number two and appointment card. We've all gotten used
to the doctor's office, dentists office is going to have a section in the back for your upcoming appointments. And on the opposite
side it should have all your business
contact info. So if you do any sort of future appointments
with customers, use your business card as
an appointment reminder? Number three, a referral card. Actually, I just used
one of these recently. My mom went to her
local shoe store. She bought some shoes. They
gave her a referral card. She gave that to me. I get 20% off a pair of
sneakers that I bought, which I was happy
to have because they were super expensive. So I use that car
to get 20% off. She was able to therefore get 20% off of future
purchase of hers by referring me in these shoes to work at a customer they
otherwise might not have had. So referral cards are actually business
cards and there are win-win for everybody.
So that's number three. Number four, swing or hang tags. If you sell clothing,
these are great. You can get the card
printed up vertically. You can get a whole bunch
and put a hole at the top. And you can put a
section on one side for pricing on the
opposite side, make sure you have all your
business contact info. Number Five table numbers,
or a place setting. So if you're holding any sort
of event for your business, we're going to be having people sit down at specified areas, use your business
card rather than just a blank piece of paper
with the seating assignment, use your business
card on one side, the seating assignment on the opposite side at
your business card, most people will take those
with them when they leave. So therefore, all those people
or most of them will have your business contact
information with them just by
attending that event. Number six, many
rulers and guidelines. So I'm gonna show you
a card for one of my former businesses right here. It was a home
improvement business which I own for many years. And I will be actually creating
a course on Skillshare in the coming months for starting
a homophone business. But it had a mini ruler, does have many ruler
right along the bottom. And I will hint at the
customers and say, Here you go, Here's
my business card. You'll notice on the back
is a small mini roller. You can use that to measure
out your next project. It was a joke, of course, but it allowed me to get
my card into their hands. And it was a great icebreaker. So many rulers are really good if you want any sort
of business like a home improvement
business we're measuring is a part
of the recipe. Number seven, collectible art. I think this is a
really cool idea. Let's say you want a restaurant, you can get cards with
all your contact info on one side and then some sort of interesting piece
of art on the back. And let's say you have a
series of six or nine or ten, whatever. You can give them out. And you can even do
local artists and have the contact information
for the artist on there. And once somebody collects
all six or ten, whatever, whatever you deem, they can get a free meal or free appetizer or a free drink,
anything like that. So it's a great way
to get your word out there to make them
want to collect that. And it could also help
out a local artists. So gridded if number eight, a discount code coupon. Simple enough, you put
a discount on one side, your contact info
on the other side. So if you have an upcoming
sale or a current sale, you want to spur some business, use your business card as
a way to get people in, hand it to them so they can
remember who you are and come in and take advantage of that
discount or special sale. In number nine, a
mini feedback form. Again, if you have
a restaurant or someplace like that where the
people were sitting down, you can say, Hey,
how was the service? Was the food hot? What did, what was
good, wasn't good. You can use that as a
mini feedback form. Now, granted, if they're
going to leave that, they're not leaving
with your contact info. But they may be getting
information or you may be getting information about your
business that could prove valuable in the future in
terms of making changes. Perhaps about things you
might not see going on. So many feedback forums
is use number nine. So there you have it. Nine uses for a business card, which you may not have
thought of before. So the course is over. Thank
you so much for attending. Again, I look forward to
seeing your projects. Get them uploaded, and please let me know your comments
and discussion section. And that's it. Thanks. Have a good one.
Ken Howell, Entrepreneur
