Emails Marketing without a List | Tom Wiztek | Skillshare

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Inbox Traffic Method Overview


    • 2.

      Strategy 1: Campaign Setup


    • 3.

      Strategy 1: How to Target your Customers


    • 4.

      Strategy 1: Create your Ads


    • 5.

      Strategy 1: Unlock the Key Stats


    • 6.

      Part 2: Outline


    • 7.

      Strategy 2: Campaign Creation


    • 8.

      Strategy 2: Setup your Ad Group


    • 9.

      Strategy 2: Create your Ad with HTML


    • 10.

      Where to next


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About This Class

How to advertise inside a person's email inbox even if you don't have a list

In this class I want to share with you a unique advertising strategy that will not blow your budget and will provide you with quality traffic.

What makes this traffic source valuable is that you will be using a platform that 99% of consumers use every day.

It’s more popular than news sites, social media and even Google search.

I’m referring to EMAIL.

In fact, 58% of consumers check this media first thing in the morning.

Email marketing has proven itself to be one of the most powerful marketing methods. That’s why businesses are investing heavily into growing their email lists.

But what if you don’t have a list?

Well, that’s where this course can help you.

Imagine you could get access to users inbox and place your ads exactly in front of them while they are checking their emails.

This traffic method that I’m about to share with you is literally a backdoor to your consumers inbox. And it’s not as popular as Facebook Ads or Google PPC ads so it’s much cheaper

Here’s what you’ll learn inside this class:

  • How to advertise inside a person's email inbox even if you don't have a list
  • Two sources for traffic that will let you display your ad in the form of emails
  • How to get top quality traffic at under 6c per click
  • How to set up your ads so that you target your most valuable customers only

No prior experience is required. No email lists or tools are required. I’ll walk you through the full process of setting up your campaigns.

I’ve created this lesson to show you how easily you can tap into these types of email ads and capture new customers. This is a unique opportunity to capture new customers.

Join the class and let’s get started.

Meet Your Teacher

Teacher Profile Image

Tom Wiztek

Marketing and Recruitment Specialist


Hi I'm Tom. 

I have a keen interest in marketing and recruitment.

I have worked for over 2 years in the recruitment industry. I learned the ins and outs of hiring people. I decided to publish courses related to finding a job because I realized that a lot of candidates are professionals (in their field). But don't know how to present themselves.

Furthermore, I have always been fascinated with online marketing.

Over the past couple of years I have been involved in numerous projects related to traffic generation, online marketing, blogs, app creation and web design.

Hope you enjoy my classes!

Enjoy my courses!

See full profile

Level: All Levels

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1. Inbox Traffic Method Overview: In this class, I'll show you a powerful method for getting traffic from ads that appear in a person's inbox. Email is one of the best sources of traffic for conversions. But you need a list to send your own email campaigns. However, there is a backdoor to a user's inbox. There are forms of ads that you can place and they will appear in a person's email account. In this class, I will reveal to sources that will give you access to a large number of email inboxes. And you will not have spent ridiculously high rates for dystrophic. You'll be able to set up your campaign and pay under $0.07 per-click. This advertising form is not as competitive as Google search ads, yet it still provides a top quality source for traffic and leads. The first method that I want to share with you is by using Gmail sponsored ads. So what are G-mail ads? These are email type ads that appear as sponsored messages in Gmail. They are separated from other emails because they have the ad label appear next to them. They appear at the top of a person's inbox. Here's an example of a G-mail add. Gmail sponsored ads appear in the social or promotions tab of the Gmail inbox. But there is a lot of traffic and people regularly check emails in the sections. Also, these ads are based on a pay-per-click model. So you only pay once a user clicks on your ad. If it's displayed and ignored, then there's no cost for you. So when a user clicks on your ad, then just like an email, these messages expand. As you can see, the message expanded. And this section now looks like a short email that is simple. It's made up of an image, a headline or sub-headline, and a call to action, which is the button. Another cool feature of GMail sponsors add is that Google automatically optimizes your odd for desktop screens, mobiles and tablets. And your traffic reaches the browser, Gmail inbox, as well as the Gmail mobile app. So let's discuss the main elements of Gmail sponsored ads. Because there are two elements that you need to focus on in setting up your campaign. You need to get your targeting setup correctly so that you get clicks from potential customers rather than wasted clicks. And you need to create your ad in a way that captures your potential customers attention. The better your ads, the more engaged your audience will be, and the less you pay for each click. I will cover these two areas in detail in this class. And by the end, you'll know exactly how to create GMail ad campaigns for maximum conversions. What are the prerequisites for setting up G-mail ads? Well, you need a Google Ads account. This is free. If you haven't got one setup, then go to Ads dot and open your Gmail account. You can use your account for other types of campaigns as well, like search, pay-per-click ads, display banner ads, or YouTube video ads. But in this class, I'll show you an easy method to use G-mail ads to get traffic. Now that you understand the basics of Gmail sponsored ads, it's time to set up an actual Gmail ad campaign. In the next lesson, I will walk you through the entire process of sending up your Gmail add. 2. Strategy 1: Campaign Setup: Welcome back in this lesson. I want to get started setting up your Gmail sponsored at Campaign. But first I want to show you this website, and this is the offer that I will use for my ad campaign. So this is an online course about creating your own Web pages, using a free page builder and as a limited offer. Actually, just for this lesson, I've created a free enroll coupon so somebody can sign up for free. And the basis of this campaign is that I will promote this course. When a person enrolls, they will get access to it and their email will be added to my email list. So this will be a lead generation campaigns. Example. Let's go to the Google s panel Now. Here we are in Google lots, So let's click on campaigns. Let's click on the plus and new campaign. Let's select website traffic, click on display and then select the Gmail campaign. And if you want, you can insert your business website here. But I'll just skip this and I'll click on continue. So to start, let's give our campaign a name now for the location. I think I'll actually I'll leave it for the United Kingdom. However, at this stage there is one more very important thing that you have to do. You have to click on the location options and make sure here you select people in or regularly in your targeted location. Just select this one, because if you select the top one, you will get all sorts off untargeted traffic from people all over the world. It's recommended that by Google, because you get the most amount of traffic and you'll have to pay a lot for it. So that's why it's recommended by Google because they will earn look more. But if you select the second option, you'll get more targeted traffic. So people in or regularly in your targeted locations and for the excludes settings, just leave it as this for languages. Well, you can select your language by offers in English, but there are other languages that you can search and select for the bidding. Make sure that clicks is selected because it's a pay per click strategy and also manual cost per click. You want to set up everything. This is your first campaign. You don't born Google, calculating anything you want to be in control of everything. You want to see the results and then later you can optimize them. So manual cost per click. That's what is recommended here. Moving on. You have the budget, I would say Start small so you can even start something like $5 per day or even $3 per day , just to see what type of results you are getting. This account is actually in a different currency. So the equivalent off say $5 is about, I think 20 Polish zlotys okay for the delivery method, standard is recommended, and you don't have to change this. Now let's just briefly have a look at the additional settings. So for the ad rotation, I would say just you change this to do not optimize. Rotate adds indefinitely because if you select the first option, you let Google autumn eyes the process for you. And from my personal experience, I found that Google doesn't really do the best job optimizing my campaign, so I prefer to rotate them indefinitely. Then I can review the results and select the best performing at for the archangel. If you want, you can set up which days to run it which hours to run it. This is a very good option here, actually. Then you can set up a start and end a for your campaign or, if you want, just set up a start date and make it run indefinitely. Now, devices, this is very useful. You can show it on all devices, but if you set it up here, you have an option to select what you want. Computers, phones or tablets. It even goes further because you can optimize it based on operating systems and even device models and networks. So for the first campaign, I would just leave it as is. So select all three. Campaign your options. Dynamic ads. We don't have to worry about this for now. Then for conversions. I will leave it as it is, but conversions. It will be worth setting up your tracking for your campaigns now four. Sitting up tracking. Basically, you go to tools and settings and you click on conversions. In that panel, you can set up a Google tag with a conversion goal. So, for example, if you're using a landing page, then you can measure your opt in rate, so you need to create your conversion tracking and install the Google tag to your webpages . So for now, let's just keep it as it is, account level conversions. So we have just configured the main settings of your campaign thes air, also known as the campaign level settings Moving on. Now we have to create our first ad group, so we'll do that in the next lesson. 3. Strategy 1: How to Target your Customers: in this lesson, you will learn how to create your ad groups and, most importantly, how to set up your targeting. So to start, let's give your odd group a name. So I have just called it my first ad group in. Normally, I like to describe my ad group based on the targeting settings that I use. So let's review the targeting options available in the Google s panel. The first category involves keywords. Targeting this allows you to target people based on their interests focused around certain words or phrases. Now a simple strategy here is to target the main keywords that are related to your offer. However, another very effective strategy is to use your competitors branded keywords. This will let you get more targeted traffic to your Gmail sponsored arts. Moving on. We have audiences. Let's open this up. There are many different categories here, so you can do a search for relevant audience of here. Or you could just click on browse. And here we have detailed demographics so you can open it up and you can segment your audience based on parental status, marital status, education or homeowner status, and you can click on these, and then you have different sub categories. Let's go back next. We have affinity audiences. Now. This refers to audiences that have a general interest in various topics. There are many categories here and many sub categories here when browsing true categories. If possible, go to the lowest level available and then selected because your odds targeting will be much more specific. But if you are targeting something different, like fish owners, and then you can just select pet lovers. Okay, let's go back here we have in market audiences life events and custom intent in market audiences. Thes are potential customers who are actively researching or looking to buy products. And as you can see again, there are many different sub categories. There are some other interesting categories to choose from here, like even life events. So, depending on the niche that you are in this maybe something relevance to your ideal customers. So if we go back here, the last one is re marketing and similar audiences. This is used if you have an existing audience in Google Alerts, for example, one way to create an audience is to set up a YouTube remarketing audience and then run a YouTube campaign, and then you can create a list off everyone who views your YouTube video out. They will be a part of your re marketing audience, and then you can select that re marketing audience and targets that list of users in my Gmail ad campaign. Alternatively, if you have, ah, am I lift full of Jim O users, then you can upload it list to Google lots and use it to create a custom audience. Then you can target that audience in your Gmail ad. In any case, basically, at this stage, what I suggest that you do is review all of the category. Fear and make a note off the relevant categories to your business. For example, make a note of this in a Google spreadsheet and then in your ad group. Onley Target one audience. Parent group. You don't want to target too many categories because they will make it harder for you to review your campaigns and then optimize for better results. The last category here is demographics, and here you can specify the age group and gender for your campaign. As this is your first campaign, you don't want to be too strict here. But if your offer is aimed at, say, 20 to 40 year old, then obviously you should remove irrelevant aid groups. At this stage, you also have something called automated targeting. And when you're setting up your first campaign, you need to switch this to know automated targeting. Google doesn't have any that time, and you. That's why you don't want to use automated targeting. Stick to manual and learn how to set everything up for yourself and review your results later. Once your campaign has been running for some time, you can create a separate add group and test automated targeting. So for this campaign, I will just do a search for some audiences. So I'll just quicken affinity audiences and find something suitable to my course. Or actually, I'll just click on ideas and see if it's found something. So I'm offering our Web design course for free. So basically, I think for this campaign, I'll just like Web design and development and business education. So two categories that's fine moving on. We have an odd group it. So here we're bidding for the cost per click value. So this isn't the daily spent. This is just a coast for a bit. So basically, I think I would start that run about 10 cents. And because this is a different currency, 10 cents would be about zero point four. Okay. And these are all the settings to configure your ad group. So all it is is if we go up, create your at group, give your out group of name, specify one or two targeting settings and set up on our group it. Now let's move on to the process off creating your ads. 4. Strategy 1: Create your Ads: and now it's time to create your Gmail odd. So create your ads. Click on new odd female ad. And in some ways this is very similar to an actual email. Odd in that you have your subject line and the pre header text just like a normal email. And if a person clicks on your ad, then it will be opened up and turned into unexpended at. And that's where you have to include your main marketing message to your visitor. So for the new Gmail odd the business name. This is basically the from address. The headline is the subject line. The description is the body of your email. So after someone clicks your email, the main message of your ad will expend, and a full description will be visible. However, as this is the body of the email, it is also visible in the in box. It is visible after the subject line, so this area is known as the PRI header text, and then we have the final girl. So this is the destination Ural of your offer, so I'll go ahead and filling the top details off my art first. Okay, so I've added the content. So here you have a preview off how my ad will look on the phone. So this is a preview of the closed at. And then here's how it will look in the open that now this is not a finished product just yet. So this is how it would look on the phone, and here you can see how it looks on a computer. So now we have to add some images, so basically you can add an image or even at videos, into your art. But I will use images for this example. So I click on images and first thing it does it. It scans my website for images that I can use. So this is a useful feature. But what I do is what I actually prefer it. I like to upload my own images, so I'll choose a file to upload first. So this is a picture off the cover image for the course, So click here, use us, and I will use it as a marketing image here. I can crop the image if I want, but this seems to fit the dimensions, so I'll just continue and I will save it so This is the image that appears in the email. Now I still need to add a icon, So let's click on this again. Add more. But so here's a Nikon, which I had already prepared, selected, and now you will use it as a logo. That's what I meant. Logo Icon. Okay, so let's click on safe. And this is where the Eiken gets displayed. Now. There was one other option. Here is something as a hander image. This is optional. I'm not going to use it because I think it just over complicates the design. But the heather image is an image that appears above your main image. But I like this layout, so I will leave it at the death. Just a quick note. If you're selling multiple products, then you could use catalogue images so you cannot say six or nine or more images, and they will be displayed in your odds template. So there are some more options that we can configure here, such as the call to action. It's something that you will have to change, but this is the text for the call to action, so instead, off visit site, I can change it to join today for free. Okay, that's a little bit too long. That case, I will just say Join for free. Perfect. Then let's click on more options If I want to, I can change the color off the button, but for this I will need the actual color cold, and it's unavailable here, so you will have to find it. It's like a six digit color coat. Basically, what you could do is you could just go to Google and type in color codes. Or if you have any type of photo editing software, then well, I assure you I use it over for the shop, so I'll just show you how to find the color code. Here's the before the shop. Click here and you have the color picker. And when I change this, here's the color code, which I was talking about. So let's say we want a red call to action. Here's the color called Let's just copy it and let's go back to our Google. That's panel. Okay, then you just go here, paste the code tub, and as you can see, it changed the color of the button. Okay, so with that's our ad is finished, So let's just click on. ADD to add group And here's a rod. Now. If I wanted to, I could create a new separate add. Or I could duplicate this ad and change a couple of the elements and then split test, which add works better. But at this moment we have set up the campaign settings. We have set up our ad group and set up one odd. So let's click, create campaign. Okay, and congratulations. Your campaign has been set up. He's just a general review of your settings, and we can continue to the campaign. I will end this lesson here, and I'll review this campaign in next lesson. 5. Strategy 1: Unlock the Key Stats: So welcome back. Let's just go back to Google Ads, Campaigns Web design Course giveaway Here's our new campaign that we just created. Here's the odd group that we created an older, odd group. Settings are here. You can edit the settings if you want to. Let's click on it. And here's the odds that you just created Type Gmail at and it will be under review needs to be approved by somebody. But I wanted to bring your attention to the statistics here because you've got clicks and you've got Gmail clicks to website. These two are separate. When somebody clicks your email and it gets expended, that's a click. And that's what you are paying for your paying for. Basically, it's like an email open rates. So if somebody clicks it, you're at expense. That's when you're paying for it. So Google also measures Gmail clicks to websites, so this happens after somebody clicks your ad. The ad is expended, and then they click your call to action in your art and then get redirected to your website . So in terms off email, marketing clicks is like the open rate and Gmail clicks. The website is your click through rate. So the gym oh, clicks. This is the most important statistic that you need to keep high. However, you have to pay attention to this because you are actually paying for clicks. But I wanted to share with you because there are a couple of extra Gmail metrics that you should keep in mind, but they're not visible here. You have to enable them. So you click here on columns and here you see Gmail metric. So let's expend it. And you have Gmail forwards and Gmail saves and let's apply it Gmail forwards and Gmail Face. So Gmail forwards is every time somebody opens your message, they like it and they forward it to somebody else. And Jim O. Saves is any time somebody opens your email and then saves it to their in books, so as you. So I manually added this to the odd level. Now, if we go to the ad group level, let's click on columns. If you want, you can add the statistics here as well. I just wanted to show you this because the Gmail metrics they're not visible by default. If you want to see them, you have to manually add them. So here I am in the campaign level, you can see the other group. The only statistics that you have here are the clicks. But if we go into the art group, we see the ad. I already added the statistics here, so here they are visible. Once your ad is approved, then your campaign will go live and you will start receiving traffic. And that's when the interesting part starts. That's when you have to review our statistics and optimize your campaigns. But basically I've just shown you an easy process off. Setting up a Gmail sponsored at and I hope you have found is valuable, and it really is sort of like a gold mine because you can get a lot of traffic through this method, and it's much cheaper traffic than going through Google, say paperclip campaigns. 6. Part 2: Outline: getting your arts to appear inside the gym all in books is great for boosting your traffic in your conversions. But there is another source that goes beyond Gmail. It's another really popular yet little known platform for email arts. And now that you know how to set up Gmail odds, you'll find this platform very similar and easy to use. That said, the process is practically the same. The one major difference is that occasionally you'll find cheaper clicks whilst maintaining the same conversion level. I'm referring Toa, a traffic platform that used to be called Yahoo Gemini Native Arts. But now it's have been rebranded as Verizon Media native and you guessed it from the name your email as will be displayed in the Yahoo Mail browser and application as well as their partner network. And these air separate in boxes from Gmail. There's no social or promotion Stubbs. There's just a primary in books, and that's where your ads appear. I also want to mention that Yahoo is a major competitors to GMO, So if you set up a Gmail and Yahoo campaign, then you have a broad coverage off the market. If you want more traffic It's a good strategy to use both traffic sources, especially since the outset of process is pretty much identical to give you a quick introduction to desserts. Here's how they appear in the Yahoo Mail browser. The ads appear at the top. They take the form of an email and blend into the organic email content. They're separated from emails due to the ad label visible at the end. When a user clicks this ad, it will be open just like any milk. And then you have your email content. You can use various templates here. It's more flexible than Jim a lot, but this art takes the typical form of on image headline description and a call to action and through their platform, you need a hey HTML template to set this up, but I will show you how this easily can be done. As you can see these types of us, they're very similar to Gmail at. So how do you create a Verizon Media account? And that is you'll need to create your own Yahoo email address, but you can do this through their website, go to this address, and if everything works out correctly, they should redirect you to def address and here click on Sign Up. You'll first create your Yahoo email address. Then you can go through the screens to create your account. Once you have your account ready, you can go to the next lesson and learn how to set up your email at campaign. 7. Strategy 2: Campaign Creation: Hi, Tom here and in this lesson, I will go through the process off, setting up your email. Add on Verizon Media. So here I am, logging to my ADSs panel and I'll go to the campaign stub and I'll click on new campaign. Now I will select this one. Open my mail. Odd, I'll give my campaign a name. The network will be email network, and now I have to define my audience so I'll select a location. So for the location, I think I'll select, Let's say, United Kingdom. Let's include the United Kingdom. Let's exclude the United States, and when choosing a location, you can choose a country. You can choose a state, city or even a postal coat. Then select the language of your campaign. Here specified the age bracket for your offer. Then you can specify the gender. And now we've got the Verizon Media audiences, and this part is similar to Gmail audience targeting in that if we click on browse, you have a lot of different categories that you can choose from. So what I suggest that you do is you review all of the categories, all of the sub categories, and make a list in a Google spreadsheet off all off them, which are relevant to your offer. Then, during this campaign, set a process. Every ad group that you set up will be targeting a different audience. So just quickly for this campaign on, just do a quick search for Web design. Okay, so what? I will select this for this campaign. I know there are other categories that would be relevant to my offer as well, but in this example, just select one, and then we can move on. So, partner data, you don't have to do anything for this custom. Audiences. If you want, you can add a custom audience. So this is pretty similar to Gmail ads as well. Four devices. You can select either all computers and devices or mobile devices on Lee. What this means is that if you're targeting all computers and devices, you need to make sure that your ad is optimized for mobile phones. But there is one other thing, like if you want mostly desktop traffic, then you can play around with the native bid adjustments. Now you have certain groups here. If we over over I, you'll get more information like Group One A. Its native ads on large former devices Group one be native ads, but on small former devices, small former devices are phones. Large former devices are a computer, so if you want your offer to be mostly displayed on computer screens, then you have to go through the groups and either decrease your bed or increase your bids. Now if you want to play around and be a little bit more exact with the native bit adjustments. So these are basically the website where your advertisement will be displayed on. You can click here on brows, and then you have a liftoff category of here. So with male odds, you could just open this up and you can see exactly where your odds will be displaced. So if you want, you can target even You can create odd groups that are just focused on some of these servers. So, as you can see there even specified with a desktop or mobile OK, but in this campaign, I will leave this as it is then for the at schedule. So this is the same like on Google. You can run the at all the time or just specified times and days. I suggest you said deception up and exclude night hours. Or if you want to really limit your budget, then you can turn this option on and run your campaign just one or two hours each day. So next we have the campaign settings. So this part here this is the targeting and basically at this level were defining the targeting for the campaign. When we create an ad group, we will define the audience for each particular art group as well. So for the campaign settings, here's your campaign budget. The lowest budget that you can spend is $5 per day. For the bid strategy, I would suggest you stick to manual CPC so you're paying for email opens. If you have conversion tracking set up, then you can play around and perhaps used Target C P A, C. P. A. Meaning cost per action. But you have to have conversion tracking set up, and if you do, then you can also select different conversion counting. So you have two options here, and if you are accounting leads, then you just want one conversion pair interaction. If you're counting sales, you want all per interaction but this is more advanced and this is to do with conversion trucking. So with our campaign setting set up, we can click on, save campaign details and continue. 8. Strategy 2: Setup your Ad Group: and now it's time to create your ad group. So for the first ad group, seeing that when I said the targeting for the campaign, I targeted the audience by Web design. So I will just call this ad group Web design audience. I wanted to start immediately. I want to focus on email opens, and here you can set up the default bid. The lowest bid is five cents per clicks, and I suggest that this is the starting point. Now. Define your audience. This is important for the first ad group. I am going to use the campaign level settings. That's why I'm calling this odd group Web design audience, because when I defined my audience, I selected the category Web design. However, in the next ad groups that you create, you will turn this off and then you will have to set up your audience again, depending on what you're testing you. But you will have to go through this process again and choose your audience. So if I was creating a second ad group, then I would change the variety media audience. I would find a different category that is relevant, so in this case, I could even select online advertising. Seeing that my course is about designing our website so that you can advertise or you could even probably marketing as well marketing or digital marketing, all of these are relevant to my offer. So that's what I would do if I created more ad groups. But seeing this is the first ad group, I will just leave it to what I set up earlier, so safe at group and continue. 9. Strategy 2: Create your Ad with HTML: and now it's time to design your odd. So this process is actually very similar to Gmail in that you have, ah, closed out and I'm open nut. As you can see, even this panel is pretty much the same as own Google. However, what you need is you need a thumbnail image, which is 180 by 180. So this is a slightly different dimension, and you need a male add image or ah ha html asset. So I'll show you in this tutorial how to use the head. Html asset. What you first need to do is you need to download your hasty email template, So let's click here now. There are a couple of templates here, but I'm going to use this one so I'll download it. Okay, so now I'll go to the folder and what disses download it. Close this for now, and let's leave this panel. Let's go to the Windows Explorer. Here's the file so it's compressed. So let's extracted. Go to this main folder and let's preview the template. So as you can see, there's an image heading a description and a cold to action. So we need to update this to make it look good for our offer. So let's go back to the folder and right click on the index file. We can open with notepad. So here's the HTML text. Do not worry if this seems a little bit weird, because what the creators have even done here is they've added instructions. So you replace the image here, here's the image. Then you have the heading text goes here, then you have the description that's here. So here are the instructions for it. Then we need to update the call to action. For this, you need to change the text of the call to action in the link. So let's do this right now. So here's the email template and I've created a separate document with my advertising texts . So here's my heading. So I will just copy this and your title goes here, pasted here. Here's the descriptions I'm using. So let's copy this and paste it here now for the call to action. We need to update this. This is the link. So this is the link to my offer, so I will copy it, pasted here, and instead of learn more, I'll have date is too joined the course for free. So let's save this. Let's go back to the folder and let's open it again. So as you can see, the title, the description and the culture action has been updated and the link has also been updated . So when somebody clicks on this, they get redirected to my offer. Okay, lets go back. The last thing that we need to update is the image. So the images in the images folder. So I will copy my cover image for my course and allowed it to this folder. Okay, so I've just pasted my image into this folder, and now we need to update the head html file. So this is the name off my file soldiers. Copy it and paste it here. So that web design dot J Peck. Now, I'm not sure if this is meant to be like this or like this, but I will just save this and see if it works. Okay? It doesn't work. So let's go back here. JPEG file save and let's refresh. And there you have it. The hasty mail templates is all done. So with updated the image heading the description and the button. So now let's go back to our Verizon media panel. So here we are. And what I'm going to do is I'm going to add the HTML asset here, and I'm going to add a time nail here for the HTML assets. There is one more step, which we need to do. So let's just go back to the folder. Okay, lets go back. Here are the two files that we need. That's right. Click on it and let's compress it so at to archive, and you need to zip it. So if you use roar roar for it, this will not work. So make sure that the archive format you use is a zip and then Yahoo mail template. That's fine. So okay, and here's our template. Now here. Let's just click on browse Yahoo mail templates. Let's double click on it Now that's at the Icahn image. Okay, let's move on to enter the text and length. So, as you can see, here is the icon. And here's the Hasty ML email already uploaded and it looks fine, so I will quickly go ahead and I will update all of these fields. So starting with the our title. Okay, so I've just gone ahead and complete this. So the arts title is like the subject line. That description is the email content or the pre header text. The company name is the From address for the call to action button. I clicked on it and you can find a lot of different options. So the wonders was suitable to my offer is enroll Now, then you have the display oral and the destination Your URL. So the destination neural is the final girl. The display, Ural, it's something shorter and more easily read. Whereas the destination your l This contains all of the additional parameters that I'm using yours maybe shorter if you're not using all of these parameters, but like one of the things which this does have is the coupon code. So there's not enough space to display this in the display euro. Okay, so here's our ad. You can see how it looks on the phone tablet and on the desktop, and I think that looks like a nice email and that's it. Our email campaign has just been created. Then we can click launch campaign, and now this campaign will have to be reviewed and approved, and then it will go life. So congratulations. You've just gone through the entire process of setting up your email. Odd. And I hope that I have shown you that setting up your ads on this platform is very similar to selling. End up on the Google ads platform. Both of these traffic sources are full of good quality traffic. As long as you're targeting is set up correctly, you just need to create numerous ad groups and test to see which audiences convert best for your offer. 10. Where to next: congratulations for making it to the end of this course. My aim was to share with you this unique traffic method, which lets you display your ads in a person's inbox without you actually having a list. If you would like to take your online marketing a step further and go into actual email marketing and building your own list, I've created a class that deals directly with that topic. It's called email marketing Basics, and in that class I will show you exactly the tools you need to create your list at subscribers to your list and send out email campaigns in the resource area. You will find a link to join that class. Thank you for watching my training. I hope I have provided you with valuable tips on a unique way to get traffic, and I wish you all the best in your campaigns. See you later