Estrategia de marketing digital: dominio del embudo de ventas rentable

1. Welcome!: Hey, everyone. My name is Maggie Stara, and I am a digital marketing strategist and a serious sales funnel enthusiasts. Sales funnel seem to have this aura of complexity around them for some reason. Like you have to be this crazy marketing octopus and have eight arms, and unlimited budget, and at least 40 hours in your day just to pull off a successful and profitable sales funnel for your business. What makes this class so special is that I will be taking away that complexity and overwhelm, and you will learn the exact steps you need to take in order to create a fully functioning and profitable sales funnel from beginning to end in just a few hours. Within this class then, you will be creating this gorgeous sales funnel that will have a landing page for people to sign up to your free offer. An email sequence to deliver their free offer. Sales pages, order pages, and even more complex email automations that will allow you to not just get customers, but make sure that they receive the love and care that they need from you after they purchase, making it much more likely that they'll want to buy from you again and again. But the important thing is that you're not here to learn a few fancy online tools. You're here to learn how people think and how they feel throughout the sales process, and why they actually think and feel that way, and how we can leverage the knowledge of this to increase your sales in your own sales funnel. You will have direct access to the templates we're going to be using throughout the class that will help you to write like a professional copywriter and create pages and emails within your funnel that your audience will look at and think, wow, it's like they're talking directly to me. You will also be taking a look at how to promote your funnel once it's live, and how to measure the success of your efforts. Then finally, we'll also be going through some more advanced techniques where you will learn how to increase your sales by adding in additional paid offers to your funnel, and using additional free tools to see how your audience is using your pages, and adding some social proof and a live chat tool to your pages so that you can increase the success of your funnel. Throughout the entire class, you're going to be learning some really important principles in the world of user experience and human behavior. The role that emotion and other psychological principles will play on the creation of your marketing materials, and really, overall, just how to create an awesome and authentic and human experience for your audience throughout your entire sales funnel. This class is perfect for any existing or aspiring freelancers who want to learn how to build awesome, profitable sales funnels for their clients, or anyone who wants to learn how to do this for their own business. Even if you don't yet have a paid offer that's live or an audience to sell to, I'm going to be showing you how you can get around both of these challenges with just a few cool little tricks. Now if you're brand new to the world of sales and marketing funnels, and it's all a little bit intimidating still, I would really recommend that you check out my digital marketing strategy sales funnel fundamentals class because that's going to give you a really good foundation for the theory and the principles behind what we're going to be creating here. But for those of you who are just keen to execute, the next lesson is going to be a summary of my fundamentals class. That's going to give you a really great foundation for what we're going to be creating here today. Now, I'm going to be super transparent with you about sharing my own experiences as well as some client experiences with you. About things that have gone well and not gone well, just so that you can really learn from my mistakes. But also so that you know that it's okay that things don't go right the first time or even the tenth or hundredth time. Because great marketing is not about perfection, it's about adaptability, and that is what's going to become your superpower. Please start by going ahead and downloading the class guide in the Projects and Resources section. That's getting give you access to all the templates we're going to be using throughout the class, and additional resources like your free 30-day trial, forget response, and other tools that we're going to be using throughout these lessons. Thanks so much for being here today, guys. I'm really excited to get going. Now if you're ready, let's dive straight in. 2. Sales Funnel Fundamentals Overview: In this lesson, we're just going to go over a few basic elements of what it takes to actually build a profitable sales funnel. That I would like you to be familiar with so that you don't feel like I'm speaking marketing as a foreign language as you're going through the lessons within this class. I've also included some key terms and some definitions inside of your class guide, so if you're ever listening to me and you're kind of thinking, I've no idea what she just said and what is this thing? Then hopefully, you'll find a definition and also some really helpful resources within your class guide that can help you out, okay. So make sure if you haven't already, to go to the Projects and resources tab on your desktop, and make sure to download your class guide and store it somewhere where it's really accessible for you because we are going to be using it quite a lot throughout these lessons. Now if you're ready, let's get going and figure out what sales funnels actually are, why your business needs one, and how they're structured to make sure they're really profitable. Let's first talk about why your business ac