Transcripts
1. Email Marketing Introduction: Hi and welcome. Now first of all, thank you so much for deciding to take this course with us on email marketing, how to build an e-mail list, converts subscribers, and of course do all of that with templates. Now before we dive into what you'll be learning in this course, we just wanted to introduce ourselves first and well, my name is Robin, and I've been teaching digital marketing and how to set up and run an online business since 2017 with my very dear friend, Jasper. That's me. I am yes. Pr and I'm the other half of these two men team that with hundreds of thousands of students, have decided together to build this step-by-step course called Mailchimp, email marketing, build an e-mail list and convert subscribers with templates. So what are you really going to learn inside this course? Well, this course is filled with actionable steps, templates and exercises, where we'll take you from having a small to know email list to converting website traffic and email subscribers to customers and ask the name of this course states, build an e-mail list and converts subscribers with the templates we promised to help you get your offer visible and attractive so that people visiting your website will convert into an email subscriber. Will then convert that subscriber into a customer using proven email marketing copy and paste templates. Now, this course will ask you to pause and play every now and then as we're going through it. And that is to actually build an e-mail list and learn ways to turn your subscribers into real customers. Now throughout the course, we'll take you through the process of how we build an e-mail list and convert those subscribers to customers, use in one of our own offers for one of our products. Now the course is built so that you can follow along step-by-step, doing as we are doing, using your own offer. If you don't have your own offer, will take you through the steps needed to create your own offer, also called lead magnet, to build your email list. Even though discourse is built for you to take action right away with it, you can take your time to look through at your own pace without any stress. So who is this course really for? Well, it's designed for freelancers, entrepreneurs, and anyone who wants to master e-mail marketing. So now that you know who we are, how the course is build, what's included, who it's for. Let's talk about what to expect from the course in more detail. See you in the next video.
2. What to Expect Email Marketing: Hi and welcome. If you're wondering what you can expect from this course, I'm here to walk you through it. First off, we need some tools, and the first tool that we will be using is MailChimp with their free plan. The reason we use Mailchimp to build our email list is because it's free. You can have up to 2 thousand subscribers before you need to pay anything. Which is amazing because at that point you should already be making more than enough money to cover your costs. Now you can send 10 thousand emails a month. And we also get performance stats for all the emails we sent, including open rates, click-through rates, bounce rates, et cetera. Pretty good for a free service, right? We will also be using a WordPress website. That's because WordPress is also free. It works with Mailchimp. You can customize it as you wish and its easy-to-use. Now with these two tools, we have everything we need to build an email list and convert those subscribers to paying customers. And now in the upcoming lectures, we'll be selling PowerPoint templates for 1499 as an example, offering one free PowerPoint template in exchange for their email. Now, this is how we will build an e-mail list and then convert those subscribers into paying customers using proven copy and paste templates, which are all included in the course. Now that you know how it works, you may be thinking, great, but what will I learn and what exactly is included in the course? Well, first, you will learn how to build an email list. And that includes how to get subscribers, creating a lead capture to get people on your list and then creating a lead magnet to give people are recent to get on your list. Now once you start building your list, you will learn how to convert those subscribers. This is done by understanding how to write emails that generate high conversions. You will learn a three-step formula that starts with a hook to grab their attention, then adds a story to get them engaged and interested in what you have written. And finally, give them an offer which solves their problems and that they are willing to pay for. Now in order to do this, you will learn how to create campaigns, and this is done inside of a male chimp. You'll learn how to design your email to maximize conversions and look professional and how to write your emails. Now that you've got that converting formula. And of course, you will learn how to analyze your campaigns to see what works and what doesn't, to constantly send out better and better e-mails. To summarize, to learn effective email marketing, you will learn how to build an email list, converted subscribers on that list into paying customers. And you will learn this practically in Mailchimp by creating campaigns. So you will be learning everything you need about email marketing taught as a step-by-step guide. So remember, the goal of this course is to build an e-mail list with Mailchimp and get new subscribers and convert them to paying customers using proven copy and paste templates. So let's get started and learn exactly how to get email subscribers. See you in the next lecture.
3. How to Get Email Subscribers: Welcome back. So let's look at how to get email subscribers in more detail. Now, to begin, we need a lead magnet. The way it works is that typically a business offers something for free but valuable that website visitors will be willing to get in exchange for their information, like an email address to continue building their relationship. And that's something free is called a lead magnet because it attracts leads like a magnet. Let's look at the entire process, which happens in four steps. First, you grab their attention, then pique their interests, activate their desire, and finally, you will have them take an action. Let's see what this typically looks like. First, you grab their attention by having a visitor arriving at your website, then you pique their interest. When the visitor sees your lead magnet, that desire is activated when they realized that they can have the lead magnet for free as long as they're trading their email for it. And finally, when they decide to take action and actually do it, you have gotten an email subscriber. Since the goal is to convert your email subscriber to paying customers, It's very important that you align your lead magnet, we'd your product so that you get an email list of people who are going to be interested in your products. So what lead magnet should you be using? Well, that depends the best lead magnets are inspired by your audience. And since your audience is going to be unique to what you have to offer, you need to figure that out by asking important questions such as, what do they need? What problem can you help them with? What could save them time? What could help them reach their goal? How could you help them for free? Now, answering all of these questions will help you create the perfect lead magnet for your audience. This lead magnet could come in different formats, such as an e-book, webinar's mini courses, checklists, guides, PDFs, quizzes, et cetera, et cetera. So let's summarize the process on how to get email subscribers and what it looks like. Well, first, find a problem or goal. People have. Second shoes. What format to use? Third, create a lead magnet aligned with your product or service for start collecting e-mail subscribers. And lastly 5, build relationships and trust with your subscribers to convert them to customers. And that's the process. Now, with that said in the next lecture, It's time to get into action by setting up your Mailchimp account and then start building our e-mail list. Super-excited guys. See you in the next video.
4. Sign Up: Hey guys, and welcome back to the course. Now it's time for us to go and get practical. We are going to, inside of this video, create an a Mailchimp account. So weekend start do some e-mail marketing, building an email list and all of that good stuff. What I would like you to do is to go MailChimp.com. So mailchimp.com. And then you would like to click in the top right corner where it says sign up free. So in here, Mailchimp are asking you to put in your e-mail address. They are asking you to put in a username and password. So putting your e-mail address of choice and then you can use the same email address as a user name if you'd like to come up with a password and if you would like to receive e-mails from made ashamed that are related to marketing best practices products, feature updates and promotions. You check this box. I am not going to shake this box. In. Box can get flooded with Mailchimp emails. So adding an e-mail username, password, and click on Sign up. And I'll do the same. So maybe you are asking us to share our email because they have sent a message to our e-mail with a link to activate our account. So go to your e-mail provider, and here it is, click here on activates account. Now they're saying, let's get this show on the road. And you would like to click this box. I am not a robot. So once you've done that, Mailchimp is going to ask you what plan you would like to go with. Well, this heavily depends on how many contacts you have. As you can see here. The free plan, we can go with up to 2 thousand contacts. And then if you see here, you would like to have some honor features so you can go with essential plan and then you have up to 500 contacts. But basically if you click this little arrow here, compare plan features, you can see what all the different types of plan include. So if you would like to go with the additional feature, you would like to go with more subscribers is essentially if you click here, you can see if you have 2 thousand or 10 thousand subscribers, it will cost you $78 a month. But most of you guys are going to start off with the free plan. If you don't have more than 2 thousand subscribers you would like to import. So yes, click the free plan and click on Next in here, the only thing you really need to put in is your FirstName, LastName, business name, but you don't have to put in your website URL acids is optional and your phone number acid is optional. So putting your name and your business name and then click on continue, and I'll do the same. So this step is really important because you of the International bound loss, you need to put in a real address, a real physical address. Now, this address could either be your businesses address or it could be a P O Box. Now a P O Box is a post office box. Then he has to add in the address of that post office box, then a post office box you can rent for around 342, $5 every single month. So you don't have to add in your own home address here, because this address is going to display in the bottom of all of your emails when you are sending out emails to your contacts. So because of the international anti-spam law, we need to add in a physical address if you don't have a clue of maybe you don't have a business address or maybe you don't have a PO box. You can click on this link here. And Mailchimp running through some alternative physical address ideas we do here. So once you are signing up, you can just click this. But do of the international anti-spam law, we need to put in a valid address here that is correct so that this account can be tied to us because we are responsive bowl of all the emails that we are sending out. So just adding an address here that is either from your or from a PO box. But to get started, you can use your own address for now and then change it later. So I'm going to just put in our business address here all the way and then I'm going to click Continue and you do the same. And in the next step, MailChimp is asking us if we have any contacts that we would like to import. I'm going to click Yes here. Maybe you don't have it. And then you just click No here. But I'm clicking yes because we are going to show you in an upcoming lecture how to import email subscribers if you have any. We are going to click here, and as you can see, 500 or less, or if you have even more subscribers, just choose whatever your size of your audience is and click on Continue. And then they are asking us more, help us determine the best experience for you. You're going to get this same kind of experience, whether you are picking products, services, both or neither here. So I'm going to click on skip here and then you're ready to go. But first, male chimp is going to ask you if you would like to receive newsletters or if you would like to receive any other type of content. But as I told you before, your inbox is going to get flooded with all of these emails from a chimp. So I'd recommend you to just uncheck all of these boxes and then click on Continue. Now we have created our free Mailchimp account so that we in the next video, can start building an email list. Super-excited guys, see you in the next one.
5. Create a Lead Capture: Welcome back. So it's time to get down to business and create our lead capture. Now, I strongly recommend that as we move through this lecture together and go through the steps, just pause the video whenever you need to catch up with me, and then just follow my every move and will set everything up together super-quick, super easy. So starting off, we want to start off at the backend of our WordPress website. And we also want another tab up where we're logged into our Mailchimp account. So the first thing we're going to do is make sure that Mailchimp and our WordPress account, that is our website, is connected. So we're going to start off at the backend of our WordPress website, go down to plugins and click on Add New. Then we're going to search for MC, for WP, which stands for Mailchimp for WordPress in the cool slang word. And then we're going to click on install now and activate and no scroll down until you find the plug-in and then click on Settings. So now the first thing we want to do is to connect our WordPress website with Mailchimp. And to do that, we need something known as an API key. So what we're gonna do is move over to our Mailchimp account and we're going to go down here, click there in the lower left corner and then click on Profile. Then we're going to move up to where it says extras, and then click on API keys. And now let's scroll down and then click on Create a key and then scrolling down, well, here's our key, so I'm just going to click here, so everything is selected. Click on Command C to copy everything. You can also just right-click in, copy everything. And then we're going to go back and then just paste it in here and click on save changes. And now look at the status and it moves to connect it. Awesome. So now we've connected our website to our Mailchimp account. So now we can start doing some magic and actually building our e-mail list through our website. So in order to do this, we need something known as a form somewhere where they can fill in their information so that we can save it down. And I mean, if you're gonna build an email list, you're going to need people's email. So to do that, we're going to need a form scrolling down. And then to the left here you're going to see the plugin we just downloaded. Now below, there is something called form. We're going to click there and then we're going to give this form a name. Now I'm going to call it Lead Capture. You can call it whatever you want. This is for your eyes only. And then which list should this form subscribe to? And you're only going to have one email is going to be selected. So that's nothing more to worry about. And then we click on Add a new form and scrolling down, here's a preview of the form we currently have. Now it adapts to the theme we have is since we've set up some main colors already, That's why this button is orange for us because that's our color. Now, this is very basic. There is some coding to the left here. So if you have any knowledge and coasts, you can add that in, but I honestly don't. And that's not a problem at all because all of these buttons here are going to add in the code to the left automatically. So don't panic when you see this. Now, when you build this form, if you want to add something in like firstname, just click on firstName and then you can give the label and name. What is it that you want them to fielding is going to be firstname. Do you want it to have a placeholder like right in your FirstName here, but I think that's pretty obvious when it says first names, I'm not going to play with that. And if you want to pre-fill this field with anything beforehand, you can do that here, but we don't need to play with this. Now what you do want to be aware of is, is this field required? That is, if they are to send in their lead, should this be a required field? And if you think it should be, you check this. If you don't think it should be, well, then you uncheck it and then click on Add to form. And now you're going to notice that there are two fields that they can fill in is the firstName and is the email address. Now the biggest question here is, how much information should you ask from your visitors? And the key to answering this question is through understanding what you're selling. The cheaper of an item that you are selling, the less information you should ask about. So if you're into real estate, for example, you're going to want their firstName, lastName, probably where they live and a phone number. But when you're selling something like we're doing PowerPoint templates, then I wouldn't even ask for the first name because this is going to hindrance for people to sign up. You want their e-mail address and you want to build a relationship. So to do this, just go with the bare minimum when you're selling something as cheap as we do with our PowerPoint templates for 1499. So to remove this, I'm just going to click on Command said, and then it's going to be removed just like that. So we don't need to understand all of the different settings in here would just need to understand the basics that if you want to add something additionally, click on it. Is it required or not? And the field label name, that's the ones that are going to be the main points to understand. Now the next thing you're going to want to do is add an agree to terms. This is very important because accordingly to the GDPR, the General Data Protection Regulation, you do not own or other people's information. You need to ask for their consent. And the way to do that is by adding in a checkbox when you save down their email address. So what I'm gonna do here is we're going to add in this agree to terms. And to do that, you need to link to your Terms and Conditions page. Okay, so in order to find that link, it's very simple. I'm going to exit this for now. I'm going to scroll up until we go to pages. I'm going to right-click and click on open link in new tab. Then I'm going to scroll down and look at what the URL is. And if you hold your mouse over the view in the lower left corner, you're going to see that this is orange, a template.com slash refund. And then an underlying returns. Now this isn't a correct slog, so I'm going to go to quick edit very quickly and change this instead of refund and returns, I'm going to call this terms and conditions with a dash in between. And then I'm going to click on Update. And now I'm going to hover my mouse over the View. Right-click on it and click on Copy link address. Okay, that's it. And then I can close this tab down, go back, click on agree to terms, click here and paste this link in and then click on Add to form. And as you can see, now we have added this into our form. Now, if you want to change the position of these two, is very simple to do. But you see that a P starts and then there is a forward slash and the PMs, well, that is going to be the code for this specific thing you've added. So we have the agreed determines your end, it added in on the top. Now, I don't like that very much, so I want to change that up. So all I'm gonna do is start from the very top where it says P, go down to where the p ends. I'm going to copy it. I'm going to remove it all. And then I'm just going to remove so it goes to the top, then I want it to be below emails. I'm going to click here where there is a space and then paste it in. And now we pasted it in, in-between the actual e-mail and the submit button. Super easy, right? So you just need to understand what a piece starts and where the p ends and where it says email here for examples, if you wanted to change the position of the e-mail, you would use play with this part, okay? All of these go down and click on save changes. Now there are additional options that you can shape. We can go into messages and then change what the message are going to be if they have an invalid email address when they're successfully subscribed all of this. I don't recommend that we toy around with this. We can, but I don't think it's worth the time. Moving on to Settings. Now here we have some cup, a couple of important settings. The first is use double opt-in or not. It double opt-in is whenever you need to confirm their email address, this is generally recommended, but be aware that a lot of people aren't going to double confirm or you're going to end up is someone's bam, they're going to miss it, et cetera. You're going to miss a subscriber, which means that you're going to miss out on a lot of leads if you use a double opt-in. Now the benefit is that the leads that you do get are going to be more dedicated and of higher quality. And the chances of you emailing them and going into their main inbox is going to be higher, generally, especially when you're selling something cheap as we're doing right now, I recommend not using the double opt-in. Yes, you're going to get more leads. And when I click on Okay, you're going to get more leads that are probably going to be of lower value, but that's not a problem because when you're getting more leads, you get up bigger chance to building relationships and actually reaching out to people and then getting a sale and getting customers over time. So in my experience, I prefer not to use double opt-in is going to be completely up to you which way you choose to go. But I recommend not using it right now with the data than me and just perhaps scrolling down, there's one more option here that's very important and that is redirect URI, URL after successful signup. So what's going to happen when they have signed up as a lead to you. Well, I recommend that they're going to end up in a Thank You page. And this is super important because in Google Analytics, we're then going to be able to track how many leaves we have gotten through our website. This is so important for future reference when you start doing some calculations and understanding how much money a lead is worth, okay? Because you'll be able to calculate how many leads you need to make a sale. And based on those numbers, you know how much one lead is worth if this feels like overkill right now, don't worry about it one bit. Just understand that you want the thank you page so that you can track your leads in Google Analytics. So to do this, I'm going to scroll up once again, go to pages open link in new tab. I'm going to scroll down to my thank you page. If you don't have one, just create one very quickly where it says, thank you, You're a sign-up was successful. Check your spam inbox in case it ended up there. You know, something super-simple as long as they end up in a thank you page. I'm going to hover my mouse over the view, right-click and then copy the link address. Gonna close this down, go back, scroll down, and then I'm just going to paste it in. There we go and then click on save changes. And the final thing to check out is moving over to appearance. And that is going to be the form style. And right now it's orange because it's adapted from our Sydney theme, the theme and the customizations that we have done. But you can use another one like light or dark or read, et cetera. There's, I just recommend going with the default there. Fantastic. So now we have a form and this is your form codes. So what you can do now already is click here, right-click and copy it. We're going to use it in just a second. Now we need a pop-up. We need this form to appear somehow. And in order to do that, we're going to move over to plug-ins again and click on Add New. And then we're going to search for box Scylla, and then we're going to move over to install now. Now these two plug-ins work perfectly hand in hand, even recommend each other. And then we're going to click on activate. And then let's move over to the left where it says box Scylla and then click on Add New. So this is what the pop-up looks like by default, okay? And if we go ahead and check out what this actually looks like, we can do that by clicking on Publish and then moving over to our website, and then moving over to where it says Visit site up here and open in new tab. Now just scroll down a little bit and you're going to see proof. It pops up in the lower right corner, just like this. Very handy, right? But as you can tell, it has no form and that's what we just spent some time in creating. So if we close this down and we had back, and if we make some space in between here, Let's go with right here. I'm going to right-click and I'm going to click on paste and then I'm going to make a space again. So there's some space in between here. Now if I save this down and I click on Update, and then I move over once again to Visit Site and open link in new tab, scrolling down. There we go. So now we have this popping up. Pretty cool, right? So now we know that everything is working. Of course this isn't properly designed yet, and we're gonna leave that for the next lecture. But heading back, There's a couple of more settings we do want to set up. First of all, we can do some box appearances here and we're not going to care about that for now. We're gonna do that in the next lecture, which is all about creating the actual lead magnet and designing it. But there are some other ones. Load this box if any of the following conditions apply and that is anywhere. So when, wherever your visitors pop up on your website, these lead capture is going to appear, okay? This form is going to appear in the lower right corner. And that's exactly how I want to do it. Where do we want it to appear? Bottom right is a good place and then do we want it to fade in or sliding? Honestly, really doesn't matter, but I like this slide in animation, so I'm just going to move over to that one and then auto show the box. Never yes. After certain seconds or at the certain page or at whenever you have scrolled, assert them part. I recommend that you keep these two yes. After and then keep around 10 seconds. If someone enters your website and then get the pop up after 10 seconds, that means that they have stayed on your website. There's some level of interest. And if there's some level of interest in your website, this lead magnet should be something that grabs their attention and gives them even more value. So I prefer to have it up here after certain amount of seconds rather than having them scroll a certain part of your page. Because some of you are going to have very long pages and other gonna have short pages. So after a certain seconds, between 10 and 20 seconds is somewhere I recommend I'm going to keep 10 for now. Scrolling down cookie explorations. This is very important because if you don't put in a cookie expiration, then it's going to appear every single time someone visits your website. And that is not a good experience. And that's going to be even for people who signed up. So this is countered by the hours and we're gonna write 730 in both of these boxes. And that means that if it has appeared once, then it's not going to appear again until after a month. 730 hours is about one month. Okay. And then there's nothing more we need to do here. Just understand this final setting that enabled test mode. If you want to play with this, then this is going to save down into your cookies. It's going to appear every single time when you click on visit site. If you enabled test mode, that is something that we're going to need to do when we're designing this. So for now I'm going to click on yes, but remember you're going to need to click on note once you get this going. Otherwise, going to appear over and over and over again is going to drive people crazy. So scrolling up, the final thing we want to do is click on Update and then move over to visit site open link in new tab. I'm going to wait 10 seconds, but I'm going to cut it in the video so you don't have to, 10 seconds have passed, and here it is. And I'm going to write in an e-mail address and we can just write anything in here right now we can say, Hey, yo, at gmail.com, I have read and agree to the terms and then click on sign up. So it drives us at the thank you page. Perfect. So that is working. But of course the big question is, are people actually add it to our email list right now? So we're going to go back to MailChimp. We're going to click to Audience, click there, and then all contacts and then see where they applied into our email list. And there we go. We have, hey, what up yo at gmail.com. So we know that this is working awesome. So now we've set up our lead capture and remember if things moved really fast, just re-watch this video, click on paths and move through the steps with me. In the next lecture, we're going to move back and actually create a lead magnet out of this. I mean, this looks terrible right now. So we need to add in a lead magnet and design it. Well. Hope you're excited. See you in the next lecture.
6. Create a Lead Magnet: Welcome back. So let's create our lead magnet. Now. It'll lead magnet should fit your website and the product you're trying to sell. And since we're selling PowerPoint templates are lead magnet will be a single PowerPoint template and later we'll try to sell them are 12 pack at a discount with our emails. So our lead magnet will be a single PowerPoint templates. So we're going to design this accordingly. So the first thing I'm going to do is center all of this. Okay? I'm going to click there and now I'm going to click on Align center. Then I'm going to change this from Hello World to free PowerPoint template. Okay, I'm going to hit Enter and make a space. I'm going to click on Align Center, and then I'm going to click on Add Media, move over to upload files, select files, and choose my mockup. And then I'm going to click on insert into post. So there we go, looking pretty good, right? So this is the form. I don't need to change anything on the form itself. And then where it says this is a sample box, I'm going to change that and write something like includes a design tutorial, something like that. It could be anything that it includes for you. You could also remove this takes if it doesn't fit in. But pretty much that's it. It's that quick, it's that simple. So I'm going to click on Update. And now I could be happy with this, but there are some additional things that I want to add in, and these aren't important things, but it's just something that I prefer. Now we have the box appearance and you can change the background color that takes color personally, I prefer to keep things simple and I like this eye popping the sign. But what I do want to do is actually change this color to our brand color, okay, So rather than just the random red, we could make it into our orange. I'm going to go here where it says border color. Click on it and then remove this and then add in our code. If you don't have a code, you can change it to anything that you want or you can leave it on default, but we have a specific brand colors. I'm going to add that in. There we go. And then I'm going to scroll up and I'm going to click on update again. And as we can see, it's changed color. And now if we go to our website, click on Visit website and open in a new tab. So there we have it. I think it looks great now should you want to change the fonts are the sizes or anything, you can go back to the lead capture part and do that. But I'm very happy with what we have right now it pops, it's clear what the intention is. I love it, I think is really great. And then they can exit here and they have a one-month cookies and that's going to pop up again until in one month. Now of course, the question might be, if you don't have a lead magnet, what should you do? Now? First of all, there are a ton of different lead magnets and they're all affected and they all need to make sure that they fit your website and a product you are trying to sell. But for example, a lead magnet could be an e-book. You could use a webinar, you could use a mini-course and notice how differently all of them look for online education, you have the Get Started button for the checklist. You might have a button that says subscribe or download checklist. The design is going to depend on what sort of lead magnet you have. You could have a guide, you could have a PDF, you could have a quiz, et cetera. So if you don't have any lead magnet and you're completely lost right now with what you should have. Don't worry about it. In the upcoming lecture, I'm going to show you where you can get a bunch of really effective lead magnet completely for free, where you own the rights super-quick, I think you'll be surprised how good they are. See you in the next lecture.
7. Free Lead Magnets: Welcome back. So if you need a lead magnet, but you have no idea where to start, I've got fantastic news. This is the best place to start. So the website is called IDP ELR.com and it will be in the resources. Now, this website offers a ton of PLR products, and that is products that you can use as lead magnets. Plr stands for private label rights, which is the license that gives you owner rights of the products so that you can claim it as your own, which is absolutely amazing. So if you check out products, for example, you're going to notice that there's a ton of music, graphics, templates, video software, eBooks, etc. And you could have an e-book, for example, that someone else has written a, you could claim it as your own as if you had written it and you would give it away as a lead magnet, which is incredible. And when you sign up on this side, which is completely free by the way, because you get two free downloads of your choice, amazing, which is going to solve all your problems since you only need a single download to solve all of your lead magnet needs. Okay, so let me show you how this work now, first of all, you could go this route, but I don't recommend that you do. Rather, I recommended you go to the search up here and then click on Advanced Search. And now where it says All of these words here you're going to write in whatever it is that you are looking to get a lead magnet force if you're selling, for example, digital marketing product, you might want to write digital marketing. If it would be a PowerPoint, then write PowerPoint, et cetera. So write that in there and then scroll down. And then there is something this is download a terms. Okay, So all of these different products have different terms. I'm gonna close this down. So for example, there are two terms here that we really need, and that is number one can be used to build a list because we want to use this as a lead magnet, that is to build your email list. So in the download terms, we want to make sure that you are allowed to use the specific product, build a list. And then next one is going to be down here. It can be given away for free. That's the point of the lead magnet that you give it away for free in exchange of an email. Now, we don't need to get faster. Is it really, you know, for free if you get an email with just need to be as safe as we can and check this box. Okay? And once we've done that, once we've checked these two and then reading in our search word for the specific product that we're looking for a pair, we go down and we click on Search. Now we're going to get a bunch of different results and we can scroll through them, we can check them all out. But let's say that this one, for example, content marketing blueprint. Now, that's a pretty amazing thing, right? Because content marketing is all the rage in the digital marketing world. So this to me, it looks like a fantastic ebook if I had a website and we're selling a digital marketing product. So I'm going to click there and then I'm going to click on Preview. Now, when you click on Preview, you are not going to get a preview. You are going to get a prompt that asks you to sign up and you should sign up. So click on the Sign Up, that's going to appear here for you and then choose the free sign up and then you need to confirm with your email. Yada, yada is the usual procedure, but you really need to sign up in order to download it. And then when you download it, you're going to get to so-called golden downloads. I've used one already, so I only have one left. And that means that you can use any of these products available here. And honestly, you're only going to need one to cover your lead magnet needs. That's amazing. So pause the video, go ahead and sign up and then come back here. And once you're assigned up and you click on Preview, you're going to be able to preview a lot of the contents in here. You're going to notice that when you download this content marketing blueprint, you're gonna get a ton of stuff. You're gonna get a mind-map, that cheat sheet, that training guide. You'll get a social media images pack. You're gonna get the covers, banners, legal pages, sales video. Thank You. Page says ladder graphics articles, legal pages. I'm running out of breath because there's so much included. However, we're not going to need all of these. For a simple lead magnet, we might use something like a cheat sheet, for example, okay, and we can click on the cheat sheet here and see what it actually includes. Not all of them are going to be up for preview. So let's say that I scroll down, there's meconium marketing cheat sheet, the top types of content, and then there is an article, okay, you can scroll down and it's going to be more than this, but it's just a preview. So, okay, let's say that I read through this, this looks amazing. I really want to use this one, okay? And scrolling up and we know that if we go to the high-quality covers in here, we can't preview them, but we can already see, we know that this is going to be included. It already is. And this to me looks like a fantastic image for a lead magnet. So I'm going to click it, I'm going to choose this one. Let's click on Download. And then I'm just gonna put this on my desktop. And once it's downloaded, it's going to appear on my desktop. A is a zip file. When you're on a Mac, you can just double-click on it and then it's going to sip itself. So I'm going to remove this zip file. And here we have it. Everything that we're looking for is in here. So I think there's going to be like the legal yeah. The license terms, but we already know this and then we're gonna go in hand. We can check everything out. Okay, so what we're looking for are going to be two things. Is going to be the cheat sheet, which is in here, that's the PDF we were looking to actually give them. And the next thing is going to be, let's see, realistic graphics. Okay, so this is going to be, let's say that this is going to be an e-book graphics. I'm going to click on eBook and look at that. Now, this looks amazing to be using as a lead magnet. So let's say that I want to use it. I'm going to go back to our website. I would just click on this one, delete it and make a space go in here, click on Add Media, Upload Files, Select File, and I'm going to find e-book. There it is. Click on Open. And once it's uploaded, we're going to click on insert into post, and there we go. So I'm just going to click on this and center, it aligns center and look at that. And then I would just change the title and then of course I would change to take blower or even just remove that takes. So this is how quick and easy it is to create a lead magnet. Now of course, I'm going to actually use our PowerPoint examples. I'm going to take this back off camera. I don't want to waste your time. Now, in the next lecture, I'm going to show you how to set up a one step automation so that you can actually deliver the magnet itself to your subscriber once they sign up, super important, you don't want to have these appointed subscribers when you promise something, deliver on it. Okay, so see you in the next lecture.
8. 1-Step Automation: Welcome back. So we've created our lead magnet and remember you can design it anyway you want, and this is our current design. Now, if I would go back, I would probably make the terms and conditions takes a little bit smaller and you can easily do that in the forums that we went through earlier. But here it is. And now when we have our lead magnet and people can actually sign up and end up on our email list. We want to deliver these free PowerPoint template that we're promising them. Okay, so before we move on and learn how to deliver it, just one quick note to you. If you haven't already, then make sure that in your pop-up, you go back and where it says enabled test mode, you set that to no. Okay. So that actually starts saving the cookies in one month. Like we said, this is only for when you're designing the pop-up itself and then you go to update. And once that's done, it's all done. So we are going to move over into Mailchimp and now set up our lead magnet and have it delivered and we're going to have it delivered well, no surprise by an email since they have now signed after an email list. And in order to do that, we're going to move over to campaigns. And then we're going to scroll down and we're going to click on view by type, and then click on automations. And once you've done that, you'll have this. You don't have any automations yet. You can click on create an automation. Now it's not the most straight forward way because usually they want you to pay for automation. So if you go by creating new, tried to create anything, or in this section, the automation section, you're not going to be able to do that because they have a customer journey and that's a paid plan version. Okay, So if you want to have the free version, it's hidden in all campaign's going down to automations and then click on create an automation. I don't know why they do it like this. And then you want to have a welcome new subscribers. And then we're going to call this lead magnet delivery. Okay, click on Begin. So now what's going to happen? We have different sections that we can edit and we're going to go much more in depth and what all of these things mean. But we're going to have a quick run through. So first we have edited delay and recipients. And that means that you're gonna send this email immediately after the join R and J templates. And meaning immediately when they sign up, you want to send them the actual lead magnet. Okay, so that's all we need to make sure that it's on there. Then we have from and is going to be from R and D templates 3 at gmail.com. That's the e-mail with signed up with and now we have subject. Thanks for joining us. That's not very fun, is it that we're going to click on Edit subject and we're going to write free PowerPoint. Powerpoint. That's something very different. Powerpoint template. Just so they know that this is the e-mail from you and you're delivering what you promised. And I'm going to write heres the free PowerPoint template that we promised you, something like that. And a preview takes is going to be to the right of the subject in the inbox. And then click on Save. And then we're going to edit the content itself. And we have entire lectures dedicated to the editing of the designing of the content later on. But what I recommend that you do just when you're delivering your lead magnets is to keep things very simple. So we're going to go through the template is more in an upcoming lecture for now I recommended you scroll down and click on simple text, and then click on Change Template. Now there are a lot of reasons to use simple takes us your first delivery. First of all, it has the highest chances of going of passing by the spam filters, which is amazing, meaning they're most likely going to find it in their inbox. And when they click is going to be seen as a more trusted recipient, meaning that your upcoming males are going to have a much higher chance of being delivered to their main inbox. Very, very important. So I'm going to keep this very simple. I'm going to remove the top text here, delete, and then I'm going to click on the pen here to start editing. And again, we're going to go through this entire editor in more detail in an upcoming lecture for now, we're going to keep this simple past the spam filters and just deliver what we promised. And then here's a piece of text that I have written and now it says click here to download the free PowerPoint template. I'm just going to mark that takes and then click up here where it says link, then linked to File. And I'm going to click on Upload. Now of course, if I was using the PLR, I would go into the cheat sheet. Remember that we've found out, and then here it is, cheat sheet PDF and I will be uploading that, but that is not what I'm using here. I'm going to be using a keynote template. So I'm going to be selecting a keynote template here and clicking on open. Once it's uploaded, you're just going to click on Insert. And there we go. And now you have hyperlink there. So whenever they click on this, they're going to be able to download it. And you can also write something additional such as right click and select, Save As to download, downloaded on your computer. There we go. And that's all there is to it. Now they're going to have this delivered and then I'm going to click on save and close here, not down here. We need to save and close this. And then I'm going to click on save and continue down here, scrolling down. And that's all there is to then I'm going to click on, Start sending and then start now. And there we go. Rock on. Well, that's what we're doing. We're rocking this hard. So if we go into campaigns right now, we should see that the lead magnet deliver campaign is sending. Okay, So if you want to test this out and simply go to your website and actually sign in with your email address and then check your email and make sure that is being delivered and that it can be downloaded and then everything should be working. And now you have a fantastic email capture, fantastic lead magnet, and you're building your list and you're delivering on this. And now we can start working our magic with our emails. But before moving onto our emails are a couple of more things we want to do. And the next thing we want to go through is the e-commerce integration. So if you have an ecommerce, get excited for the next lecture. I'll see you there.
9. E-commerce Integration: Welcome back. So in this lecture we are going to integrate our e-commerce, which in this case is our WooCommerce store with Mailchimp. And this is important because you're going to get additional stats such as revenue or sales made. You can see your return on investment. And additionally, and maybe even most importantly, you can have people subscribe to your email list at your checkout. So if you don't have an e-commerce, you can skip this lecture. If you do have an e-commerce, you'll want to follow along. Okay? So the first thing we're gonna do is start at the back in a for WordPress website and then move down to plugins and click on Add new. And now we're going to search for Mailchimp for Woo Commerce. And it hasn't gone at the most loving the ratings. But I can tell you from experience, it just plain work. So we're going to be super happy with that and click on Install Now and then click on Activate. And the first thing we'll want to do is to connect our account. So I'm just going to simply login and then click on him. And once you've logged in, just authorize it by clicking on Allow. Perfect. And then you need to set up all these super important but slightly boring details of your physical location, of your store. And if you don't have a physical location, you're going to need some sort of location to set it up that it can be referred to us. So I'm just gonna go ahead and do that. So now we can set up our local settings. So currently it's set to English United States and it's going to adapt the time zone and the US dollar. And this isn't super important, we're going to leave this at default. But of course, if you have a physical store and it's specifically in a certain place in your own gonna be selling in Euro or whatever currency you're using, you want to set that up. But since we're an online store primarily, it's not important, it's actually beneficial that is, in the United States for us, scrolling down permission settings, we don't need to play around with these. These are all fine by default, we go up and click on Next step. And then there are some additional settings in here. And that's going to be the audience default. That is, what are they going to be here from being added to this list, okay, so there needs to be something in here, of course is going to be orange eats plates, one at gmail.com. There we go. I believe this is what we use for this example. You need to use your proper from e-mail, of course, and from name, subjects store newsletter. We could write something like, Well, we'll come, you're in something like that language in the US. Your of official subscribe are some. You'll soon get an additional e-mail with the free templates, okay, something like that. And the reason I wrote that is going to be become clear very soon because down here we have an opt-in setting, okay? And the opt-in setting means that it is going to be either visible, checked, visible, unchecked, or hidden. If it's hidden, then are clear that they can't opt in. None of these are going to be important. But if you have it on visible, that means that they are going to be subscribed to our email list. And that's absolutely awesome. But remember what we did in the previous lecture. And that was to set up on automation, a one step automations. Everyone who signs up gets a free template. So we want to make sure that they know about that, okay? And for one of those things is going to be it says subscribe to our newsletter. We're going to want to write soup, subscribe to our newsletter and get a free PowerPoint, PowerPoint template, something like that so they know when are aware of it. So they also have a reason to sign up to your e-mail is okay. Here's the next super important thing. You cannot have a visible checked by default because accordingly to the GDP or general data protection regulation that is active in Europe, it says that everyone for Europe owns their own information and that means they need to give their consent for you to actually saved down their email. If this is checked by default, that is not considered giving consent, that is considered manipulatives that you have already check this box for them. So the only way for them to give proper consent is to have it visible and unchecked, super important to be on the right side of the legal matter. Okay? So we're gonna keep it on visible, unchecked by default. Scrolling down, there's nothing additional we need to do in here, but there's one thing you might want to be aware of and that is tags. Now tags means that you can identify different customers where they come in from different places. So for example, if you have a huge store and you were selling, I don't know, caps and flowers, for example, then maybe if they came from a certain place where you were selling flowers, you will tag them as flowers and others as caps. Now what you also could do here is that since these are only going to be customers, you might want to call them the tag as customer. Okay? So that means that those without a tag, they are just going to be regular email obtains from your lead magnet that we set up earlier. But all of these with the subscriber tag customer going to be those who checked out and bought something, then subscribed up here to our email list. So you don't have to use tags. There are some different e-mail taxes you can use with tax is not super important, but I'm just adding this into show you how it can be done. It makes a much bigger difference when we're talking about subscribers up towards 10 thousand plus, okay, for now this isn't super important, but I'm going to leave it there, move up and then click on Start sink. Okay, awesome. And that's all there is to it is currently sinking. If you don't have that many products, well then this is going to be a quick matter. If you have a ton of products, well, it's gonna take a lot longer, so don't worry about this. This is going to work in the background and is going to be done when it's done, it's gonna, not gonna take too long. But so far, this is incredible because so far you have a lead capture and a lead magnet and you are building your list and you know how to design it, and you know how to capture them. This is all super important. We're almost ready to learn how to convert those subscribers into customers now that we've captured them. But first, to give you some more control, in the next lecture, we're going to go through your audience. Where are they? How do you add them, delete them, import them, export them, all of that good stuff. So see you in the next lecture.
10. Audience: Welcome back. So you started building your email list is only fair that you understand where the e-mail is actually ends up and how you can control it. Okay, So we're going to start in your Mailchimp account. We're going to move to the left and go where it says audience. Then we're going to click on all contacts and looking at this, these are currently all of the contacts we have. We have the first of all, hey, what up yo Gmail. That was our test e-mail that we signed up. We have our own email down here. Okay. And then we actually have someone who has signed up. So I'm guessing that we have some pretty good SEO on our website. If someone is already finding our website and signing up to this pop-up that we just created. Honestly, that's This is honest. Surprise them. I'm very surprised about this, but oh, well, someone did sign up. That's absolutely amazing. Now, let me show you how you can control your email list and just some basic things. So this is the test e-mail that we added in. Now, if I don't want it to be the icon selected, I can select multiple ones and then click on Actions and click on unsubscribe. Of course, when I am subscribe is going to disappear from the e-mail is and now I'm no longer able to reach that person. Now if it has a tag, you can also add that tag. Let's say there was a customer. So you might want to add the customer tag in here. You could do that. Or you could also remove the tag if there was something that you didn't want there by just unchecking it. And now we've unsubscribed is address. We can see the e-mail marketing. It says unsubscribed. Now if I want to add a contact, all I need to do is go up to add contexts up here and click on Add a subscriber. This is very straightforward, and then you would just add in the e-mail address. Of course, if you have additional information, you can add in all of that. And if you know that it is a customer because we have set that tag up specifically, we could add it in here. Very straightforward, of course, this is super important. You can't just add people in, you need their permission. This is by law. Make sure that you don't just add people at random, you need their consent. Very important. Let's head back. Now. Once you have a big email list, if you, for whatever reason you want to change email provider, you know your e-mail marketing platform or you just want to export your list for, for whatever other reason you can export your audience by clicking here. It's very straightforward. By clicking there, you are going to get a if a CSV files sent to your email. And that CSV file allows you to just import your audience wherever you are. On that note, let me also show you how to import that audience. So in order to import an email is if you have one is very simple. You click on Add contexts, go down to import contacts, and then usually is going to be a CSV file. So that's the way you're going to want to go about it and then click on Continue to upload. I'm going to browse and then find my file is not there. It's going to be where I just call it email subscribers, my fantasies and amazing imagination. Click on Open and then continue to organize and then select a state is now of course, the status here needs to be subscribed. If this is an e-mail is that you have gotten consent for, then you can use subscribe. Don't have a constant. Maybe you bought on email is you can actually do that. Then you could import them as unsubscribed. But again, you cannot have them subscribe without their consent. That is also important. So make sure that you keep it on subscribed and then click on Continue to tag. Now you can tag these specifically, but we don't have tags in this one or nothing that appeals to this specific audience. I'm going to click on Continue to match. And here we have different columns such as name, FirstName, LastName, and there are going to be some additional bits of information. If I click here, for example, we have products, we have tags that we have specifically been, been using, email addresses, of course, different ideas now, if we just want to import all of it, which is honestly the easiest way to go about this. You can just click on finalize import. You can remove some data if you don't want the firstName, you just uncheck that box. But we're gonna keep everything for now and click on finalized import. And then once that's done well, that's it. Click on Complete imports and then view audience dashboard. Now these aren't going to be done in a second right now is this 43? But if I just update, if I just right-click and click on Reload right here, you're going to see a different number, and now is this 431? And if I reload once again, it says, well, there is a little bit bigger. So it's going to keep growing to the max size of your email list. Now, keep in mind that if you have a massive e-mail is with hundreds of thousands, this is going to take a little while, nothing crazy, but it's going to take just a little while. Now the final thing I wanted to show you is that if you go back to audience and then all contacts in here and scroll down if till importing, then now when you have a list to actually work with, you're going to have some information as well. Now the contact rating is actually very, very important. The contact radius is going to show how much they are interacting with your e-mail. So if you've been doing your e-mail marketing for say, a couple of months and some people are opening and replying and some are just ignoring them. Well, you have to remember that you're paying for your email is when you go over a certain size, you're going to need to start paying for the service. Or if you just don't want to pay, you wanted to stay below that threshold, then you need to clear out your email list. And the easiest way to clear out your email is, is by clicking on contact rating and seeing which ones are interacting the least with your emails. Those are the ones that you want to check off and delete, okay? And those that are interacting the most well, of course those are the ones you want to keep. Two stars usually indicate that they haven't interacted yet, okay. If you are at two or one, that is usually good, remove material. But if you are at 33 or above, that means you should keep them. They are actually interested in what you've got. Okay, So this isn't super specific, but if one or two, then over time, you probably want to start cleaning that out because they're just wasting space on your list. So now you have much better control over your email list. Of course, you can't get more advanced. You can create a segment, meaning that you can have certain contact, let's say all of those that has an e-mail marketing star status that has, you know, unsubscribed. You can make all of your unsubscribe into one list and had them removed. You could create different segments with different people. But this is an advanced feature that is mostly going to be useful when you're up in the tens and hundreds of thousands. So I wouldn't worry about segments. I would just start building the list and learning how to convert your e-mail subscribers into customers. And that's exactly what we're going to start doing in the next lecture. Starting off with learning how to properly write email. So well done so far. I hope you're excited now we start moving towards the email writing part. Okay, conversion ahead. See you in the next lecture.
11. Email Writing in 3 Steps: If you want to write emails that truly convert, you need to hook the right people, tell a story, then show them what you have to offer. And this is always done in three steps, using a hook, telling a story, and then giving them an offer. Let's dive into the details to truly understand each step, starting with the first step, dad. A hook is designed to grab people's attention to make them listen to their story and to see your offer. Hooks are typically short and bold statements that make people keep reading what you have to tell them. Your hook must connect to your audience on a personal and emotional level to keep them hook. So let's take an example. Let's say that your targeted audience is people who want to make money online. Then a great hook that will grab their attention by relating to them emotionally would be, Do you feel there's more to life than going to your nine to five job every day. Great. Now that we've gotten hook, let's move on to the second step, which is this story. Now the story is the biggest part of your e-mail. It's called a story because it's exactly what it is. It's designed to tell a story that will really connect with your audience even more personally than the hook itself to ultimately lead them to your offer. So let's take an example. Let's say that your targeted audience, once again, is people who want to make money online. Then the story could be in 2016, me and my best friend started to websites with a goal to start making money online and quit our jobs. Now, we wrote hundreds of blog posts on the website without success. Then three YouTube channels later with hundreds of videos on them, we had failed to achieve our goal. Once again, after having invested thousands of dollars and thousands of hours creating content, we felt beat and down and completely lost. But we kept searching for ways to achieve our goal. So one day we went online searching for new ways to make a living online and found one called sell online courses. Fast-forward a couple of years and we started a business in 2018, where we make a living from creating valuable online courses that creates jobs and help people create their own online businesses. Quite the story, right? Moving on to the third and final step, which is the offer. Now we have hooked our audience. We had our short and bold statement that connects with them. Then we have told them a story and that connects and relate to them on an even deeper level, your story will have shown that you've been where they are and now it's time to give them an offer, something where they need to take action. It could be sign up to a newsletter or webinar or mini-course, and it could be selling your products or services. Now the length of your offer depends on how much you're asking for. It can be short if it's for free and longer if it's about buying something for money. Let's take an example. Let's say that your targeted audience is Thiele people who want to make money online, then the offer could be, if you'd like to start making money online, we're happy to show you how for free. You just have to click on the link below and sign up with your email to register for the 45 minute free webinar. And we'll show you how we create our jobs in less than one year after we'd figured out the system. It's completely free CEU inside the webinar. So now when we put them altogether, we have a highly converting e-mail with a hook, a story, and an offer. Now if you can make sure that all your e-mails include these three steps, you'll see much higher conversion rates now that you know how to create amazing e-mails will be making your life a lot easier by providing you with our seven most useful email templates, all in a copy paste format with an inbuilt hook story and offer. So you'll be doing less work while getting higher conversions. Okay guys, I'll see you in the next lecture.
12. Products & Services Pitch: Welcome back to the course now when we have ran over how to write emails in three steps, we are going to run over a few e-mail templates that will help you to write your own emails. So first template that we are going to go over is called products and services pitch. Now, this template or this kind of email rather, is something that you would like to send to potential business clients and customers. Now, this template is completely designed to get your product and or service which pitched towards another business. So first off, in any e-mail, we have the small hook. It's called a subject, subject line or a headline. So for this we have chosen, I like what you're doing so that we can complement the business on why you are doing a great job. So this is the first small hook that we have when we're writing an email so that they will open the e-mail. This is what they will see in their inbox subject, I like what you're doing. Then we're having the big hook, the beginning of the e-mail start off with high and then you just fill in all the bolded parts as you can see there. You just fill in the business name there. I'm a big fan of your company. You seem to be doing well at. And then you add a few compliments about the positives that this business or client or customer is doing. So that they feel like, Hey, they appreciate me. Let's just continue reading this email. So once you have hooked them, we go to the story, of course, but I noticed one problem. Then just write about the problem that you haven't noticed within their business. And of course, this problem is something that you would like to solve for them. So here we go with the offer. And I offered the perfect solution, my company, you add your company or your business name here helps businesses. And then you add in your product and solutions to that problem, of course. And after we have worked with you, you will describe the transformation. What are the results that they are going to get once they have completed the work with you and then we continue. Here's a recent case study. Yes, the link to that case study because this is where we build a tourist with whomever is. Reading our email of how we helped one of our clients write about the results that those clients got you or got from you rather. And then you finish this e-mail off with writing. If our services interest you, could you please respond to this email and let us know? Question mark, we can set up a quick call to discuss more details. Thank you. And then you finish off with your signature. Now, the main differences between sending emails to other businesses versus customers is that businesses tends to be less emotional and more logical. Which is why the story is so much shorter, while the offer is a lot longer, as you can see on the screen, they key here is to providing convincing proof and numbers so that businesses trust the process. They trust us that we can give them a result. So this is an email that you would like to send to potential business clients and customers. And as you can see, we start with the hook. We then have the story, and then we have the offered. Only thing you need to do now is to go to the resources of this video. Just click on that link, download this template, and you can just copy this template and paste it in and just refill the bold parts with your information, with your business, the problem that you can solve for them, your products, and all of that good stuff. Okay guys, see you in the next video.
13. Product Launch: All right guys, now it's time to move on to the second e-mail template that will help you to write your emails. So this one is called product launch. Now, this product launch e-mail is something that you would like to send when you have a product launch to promote their new product. So this template is completely designed for launching your new product or service to your audience. So the first little subject line here that we have chosen is its hair. And then you write your product name so you just fill in the bold part here. Once again, the subject line is something that you would like to get attention from within their inbox. Then we have the hook. The hook is high, you write their name. Great news. We have finally opened the doors to R and then you write your product name in there. And then we have the story. It helps you and then describe the problem and the solution. How is this product going to help your audience to solve a problem, to improve the quality of their business or their lives. So write a compelling story, they're telling them that. And then of course we have the offer. So to learn more about what it does, click here. And then you have the link that is to your product, to a product page where you are writing about your product, how it's going to improve their life, or how it's going to solve their problems, and then make sure you buy it before. And here is where you would like to mention either a timeframe or a number of sales to add some scarcity. So if you are, for example, yes, launching a product out there to the world and you are saying, Oh, it's no time limit whatsoever. You can buy this today or a year from now for this price, then we have no scarcity. We have nothing that is going to make them triggered to buy it as fast as possible. So here you would like to mention IDA. A timeframe may be within 24 hours or maybe the first 100 products that is going to be sold is going to get this like 50 percent discount or so. And then let's get back to the email. Here is a testimonial from a recent customer, and then you add a review from a customer that is writing something good about your product or service. If you have any questions about the product, please respond to this email or use the live chat. If you have a live chat available on your webpage, then you can write this in. If not, then you can just remove this. But you do want to write, please respond to this email. Or if you have a live chat, you can then they can just write to you on the product page. We look forward to talking to you. Thank you. And any use to sign off with your signature right there. So if you have done your promoting correctly, you should have been warming your audience before you actually release it. So before you send out this product launch e-mail, you should have warmed up your audience so that they have some type of expectations that, oh, it's coming a new product from this company, from your company, so that they feel intrigued to then buy it. So when you do use the product launch template to release your product, it should be arriving to a warm audience who are more interested in your offer then this story, and that's exactly how this template is the signed. You just go to the resources for this lecture. You can download this exact template in front of you. So whenever you have a product to launch to your audience and new freshly made product, you can then just copy this entire template that you can see on the screen right now. And you just fill in all the bold parts with your information. And you just send these to your customers on your email list or to your email list or they will become your customers. Okay, guys, see you in the next video.
14. Testimonial & Review Request: Okay guys, Welcome back to this course. Now inside of this video, we are going to run over the testimonial and review request. So this is something that you would like to send as our request e-mail a few days after a customer buys a product from you. So this template is completely designed to have your customers write a review on your product or service that they purchased from you. So it's a little different from the other template since you're not really offering them anything, you're mostly asking them for a favor, which is why the template is structured to appeal to their kindness. So we start off with a small little hook in the subject line, writing something like, could you do as a small favor? We're leaning towards our customers, kindness. And then the Ho Chi name, you always fill in that name, the bold part with the customer's name. In our opinion, you are a five-star customer now we're scratching their back so that they can scratch our back. So after this hook, we are going to the story. We truly hope that you feel the same about. And then you mentioned the product of yours. If you enjoyed it, would you like to help us and others who would like to buy a two by writing a quick review question mark, and then we move on to the offer. And they offer here is pretty basic, but you just insert a link here for them to review your product. And then we have a little story. Once left. We know your time is valuable and that we're asking for a lot. Now this may take one or two minutes or maybe even three minutes from their time. So here we would like to stay humble. Okay, you'd be doing us a huge favor. We're really appreciate your help. Thank you so much. And then you finish up with your signature. Now remember that this template is designed. Have your customers write a review on your product or service that they have purchased. Now, it's a little different from the HUC story offer approach, but we'll find that if people really like you or your product, which is usually the same, they're happy to write you a review. And for every single business out there, trust is so important. So if people are coming to your website and they're seeing your product, and they say, Okay, there's no testimonials, there's no reviews, know nothing. How can I then trust this product? Well, if people have wrote your product, a testimonial or a review, you will have more business. There's no questions about it. So the only thing we are asking for you to do right now is not the review this video, but is rather to go to the resources of this video, download this easy template that you are seeing in front of you because business doesn't have to be that hard. Download this template and fill in the bold parts and send this to customers that have bought your products just a few days ago and just do this process repeatedly and you will have more business in the future. I assure you of that. Okay guys, without further ado, I'll see you in the next video.
15. Discount Offer: Hi guys and welcome back. Now we have come to the discount offer e-mail templates. So this is something that you are sending to your list when you have a discount to offer them. So this template is completely designed for a quick win on both sides, which is why it shouldn't be too long. You can offer this discount to your entire list to thank them for being there in the first place. Or you can reserve it as a reward for those who have purchased something from you in the past, this is completely up to you how you would like to use this discount offer email. But this starts off with this subject line as special discount is waiting for you inside, we would like to make sure that they understand that if I click on this link in my e-mail inbox, I will have an discount inside. So then they will click on this email and they will come to the hook. Just a small little hook says, Hi, name, you use the bold part, you just fill in their name. We appreciate you. So, and then we'll move on to the story. It's because of people like you that we have been able to be in business for such a long time too. Thank you. We have created a discount coupon is specially for you. Now, in this story here you can see that there are no bold parts. You don't have to fill in anything. Now with all of these templates, you can, if you would like to just change them around and customize them off to your liking. But here in the story for this discount offer e-mail, you don't need to write anything in the story. Partly just copy this and paste it in. Then to the offer, use the code and here you would like to write your unique code number for your discount to get a discount of. And here you adding a discount percentage of the amount. So if it's 20, 25 percent or maybe it's 50 percent, 10% or so. You just type that in there from any product in our store and you insert link to your online shop. Now, if this would be an discount offer for a particular product, for a special product, then you just customize this a little bit and right from this product and then you insert the link to the online shop for that particular product. That is completely up to you depending on how many products you have in your store. But hurry the offer is only available for the first and then you add a number or a time limit. Once again, scarcity works really great with people. That is why it's has been around as a sales technique for like hundreds and hundreds of years. So only a flash sale for 24 hours or maybe defers to 100 person that is buying this, et cetera. You always would like to have either a time limit or a limit of people that can buy your products so that you will have some scarcity in there so that people actually will click that link and buy that product. Then let's continue. People who make the purchase. So just adding like 24 hours or and then you can move that part where it says people who buy the purchase or if you have a limit of the first 100 people who purchased products, you get the idea. And then you finish off with thank you, and then you add in your signature. So whichever way you decide to use this kind of discount email, remember that the subject lets them know that there's a discount inside, as you can see on the top, a special discount is waiting for you inside. So show your gratitude and give them the gift that they are expecting without going too deep into the story. As you can see, the story is really short and sweet here, the story is not important. These people are on your email list. You're offering them and discount just offered them that discount. That's the most important part. They are opening this email with expectations that hey, we have a special discount waiting for you inside of this e-mail. Then they will click that and see, oh, is that 10 percent is a 25 percent. How much am I getting a discount for your product? Okay, guys. So if you would like to have this one and you just copy and paste this for your next discount offer emails to your subscribers. What you would like to do is go and download this in the resources of this video, downloaded it, basically copy it, and paste it into your next email. Fill in all the bold parts and you're good to go. Okay guys, without further ado, I'll see you in the next video.
16. Re-Engagement Email: Hi guys and welcome back to yet another e-mail template. Now, inside of this we're going to run over re-engagement e-mail template. Now this is an email that you would like to send when a subscriber have stopped interacting with your emails. This template is designed for re-engaging your inactive subscribers. Now, the problem with having inactive subscribers on your email list is that they will take up space. And the more subscribers you have, the more MailChimp is going to charge you. So this is how an re-engagement email can look like. So first we have our small little hook here, which is the subject. And for this we choose to write, We miss you. This is so they will click on this email and read the big hook. And that is Hi, name, the bold part, just fill in the name of the subscriber and then we write, we know that you're busy and honestly, we don't want to waste your time or inbox space. And then to the story, since you haven't opened an email from me in the past, and then you add a number of month, maybe it's days or in worst-case scenario, maybe even years. Are you sure that you still want to be on our email list? Now, I understand if you don't want any more emails from me, no hard feelings. If you want to continue receiving my emails, just click the link below to confirm and you'll stay on the list. So here on the story part, you just have to add the number of days or a month and just customize that around a little bit so that it fits you. And the next part is to offer where he has links or they can still be on your email list on two different spots. And then otherwise we'll take it that you don't want to be in anymore and we'll say our goodbyes here. Thank you. We appreciate you. And then you just finish off with your signature. Now, it's a good idea to clear your list when you start going above 10 thousand subscribers, at least every third month. Now this will save you plenty of money in the long run, as you will pay money for the amount of subscribers that you have on your email list and the amount of the subscribers that you have on your e-mail list. It doesn't matter if you have 100000 subscribers or if you have 100 subscribers. If those 100000 subscribers is in active, then they will only cost you money and not make you money. So we are sending this re-engagement email. All of our subscribers that haven't engaged with our emails, basically opened up our emails are clicking any links in the past, let's say one or two month or so, so that we make sure that we have only active subscribers that wants to receive our emails, okay, So the only thing you need to do is to go to the Resources section of this video. Click on that link, download this re-engagement template and use this every third month or so on the subscribers that hasn't interacted with your emails. Okay, guys, without further ado, I'll see you in the next video.
17. Newsletter: Hi guys and welcome back. Now we are on the next email writing template too, which is called a newsletter. Now, then newsletter is something that we send every one to four weeks. And Newsletter are very straight to the point that the power behind them is in the expectation. If you send out one every one to four weeks, your subscribers will come to expect the newsletter every one to four weeks. Because of this expectation, we don't need to follow the regular HUC story offer pattern since we're not really selling anything here. So we're just pretty much giving and reminding them of what they already signed up to get. So we start with the small little hook, the subject line, write something in order like here are some things you might find useful. Now, this is something that you can customize towards your audience. For example, if you're having new blog posts or if you having something out of value that they are expecting, you can use a couple of words like if you're, for example, are selling fishing equipment, then may be at the latest post about fishing equipment could be a good subject line, whatever makes them click on the email. And then we have the hook. The hook in this would be high name, of course, putting the name there in the bold parts. And then here's a roundup of the latest content from our blog, for example. Or if you having podcast, then you write, Here's the latest content from our podcast, enjoy. And then to the story. We are not having any story here to share because we're going to do offer, we are offering them something to look at or listen to. So here you just add in title one article with an Insert Link and then we are having title too tight of three. And then Thank you In your signature. So depending on how much content that you're having to give away, for example, if you have written maybe, let's say five new blog post over the last three weeks or so. You are just pasting in links to all of those with the title from that. So that they can just basically click into that and read the latest blog posts. If you're having an podcast episode, you do this same thing. Now the purpose with a newsletter is to connect to your audience, to just feed their interest in you, your company, your content, and all of that good stuff. So send a newsletter out every one to four weeks depending on how much content, value and information that you can spread out to your e-mail subscribers. Okay guys, I'll see you in the next video.
18. Latest Blog Post: Hi guys and welcome back to the e-mail marketing course. Now inside of this video, we are going to run over the latest blog post e-mail template. What is it good for? When should you use it and how does it look like? Okay, let's start. So the latest blog posts email template can be used to send this to your e-mail list after you publish our blog posts. So the small little subject line hook is going to be your post title, the post title that you have of your blog posts, just paste that in there in the subject line. Now, this template is designed to hook them straight into the article, wanting them to read more. The hook is the most exciting question or statement from the article that will leave them wanting more. So this part, Hi, name the bold part, you're put in their name there. And then this part is super-important. Write a statement or question in the first line from the blog posts that will build excitement. Okay, So by then describing the article further, it's like they have already started reading it and won't back out of it. Now makes sure that what you add in will be based on the article. And high in excitement, which is this part In the article, you will learn and you describe yours two or three lines of what they will learn from the blog post itself. So once you have written the story, move on to the offer where you are. You're basically telling them to click here to shake it out and you link directly to your blog posts. Remember that the goal of this email is to get them from this email to your blog, to read your blog post. And then you can write, please share this to your followers if you feel like they will find it useful. Your followers can also be your friends and family, etc. Now, here's a handy Twitter tweet or any other social media platform you just put that in here. For example, Instagram link share or something like that. And then you just insert that link in the next bold part. And then you can right click to share. Because sharing is caring, right? And thank you and finish that off with a signature. So basically we are just sharing our latest blog post here. You would like to send this e-mail every time after you have published a blog post. That is because you would like to keep sending out valuable information to your mailing subscribers. You're having valuable information to share with them, like an blog post, like articles or maybe even podcasts. Then you can use this template, just copy this template. You'll find this in the resources of this video as a template. Yes, copy this, paste this in to your email, and then you just fill in the bowl parts with whatever it's written there. And you send this out after you have published a blog post. Okay, guys, go to the resources of this video, download it and copy and paste this in. Good luck, I'll see you in the next video.
19. Create Campaign: Hi guys and welcome back to the course. Inside of this video, we are going to start off with creating a campaign. Now, our campaign is basically a bulk email sent to many contact at once. Got a great way to share news updates or just connect to your audience. So we are going to create a campaign selling our PowerPoint templates to our email list. To do so, you would like to start off by clicking on this button here where it says Create and then this scroll down e mail, go to irregular. And then you would like to add in our campaign a name. Now ad campaign name is something that is only going to shown for you sue to just keep track on all of your campaigns. So we are going to name this one selling PowerPoint templates, just like that. And then click on Begin. Then we're going to go through all of these steps. Who this email campaign is to who is from the subject and then content in the next video. But for this, we're going to click here on the upper right corner where it says Edit recipients. And then in here, you would like to just pick your audience. And we are going to pick our INJ templates. Then we're having segment and tags. And from this list, if you have created segments or tags, for example, if you have different types of optics on your website for different types of products, as you can see here. Then you can pick that. But we're not going to pick a segment or tag for this email campaign, but you can do so here if you have different options to use, narrow it down to a specific type of audience. So then we can choose to personalize this email. And this is the two fields, as you can see here. So if I'm just zooming in a little bit here, add merge tags to display your recipient's name to make it more personal and help avoid spam filters. For example, firstName, the F says for first name, the last name will show us to Bob Smith instead of to Bob at example.com. So this will get more personalized this way. So we are going to click here on police select and the first name, and then click on Save. Then we're going to go over to the right corner. Once again, click on Edit from. And then here we're actually going to change this name. Now you can have your name. Acid is, this is just picked from your account when you create your account. But we are going to write in here are n j templates so that they know that this email is from Orange a templates. This is what your describers will see their inbox. And then from which email address, and this is correct for us. And then you click on Save and then we're going to adding a subject. The subject is basically how this is going to appear in their recipients inbox. So if I go here to an example email, so here you can see who it is from. And here on this line, if I'm just zooming in a little bit here, this is actually the subject line. And then beside that, if I'm scrolling a little bit, this one is called preview text. So first subject and then preview texts, so subject and then preview text. So inside here we are going to write something that I want to make our recipients are subscribers to really open up this email, to intrigue them, to open up these e-mail. I've already copy and paste it in something here. And this is get 25 percent off on PowerPoint templates. Now, if our audience is looking for PowerPoint templates, and they see that, hey, they have 25 percent off right now. Of course they are going to click this. And then for the preview takes how it's going to appear in their inbox. When they just look at their inbox, this text, how is it going to look like? So we can extend this a little bit. So if I'm just pasting in the text here, like before it get 25 percent off on PowerPoint templates. And then we just add at today to create online courses people want to buy. So this is how it's going to appear. And then when you are happy with this and you have written a subject line and a preview texts that you think that your recipients that your subscribers would like to click on, then you click on Save. And that's it guys. In the next video, we are going to create that content and this sign your email, See you in the next one.
20. Design Email: Hi guys and welcome back. Now it's time for us to decide our emails. So click here on the right-hand side on this sign e-mail. And then either we can go with a classical builder or the new bill there. But as the new builder currently is in beta mode, we are going to select their Classic Builder. So this is how the templates are looking right now for emails as C, maybe you are watching this video. Maybe your builder is looking completely different as male shame upgrades there. How everything looks, the interface of their program pretty much every third month or so. So we are going to sell a product. So this would be the best type of templates to choose from. But if you are making announcements telling a story, maybe with a blog post or so, a follow-up e-mail or educating them in somehow. You can do that. You can also pick at basic one here and you can customize it the way you want to. But we're going to sell a product. I'm going to click here. So now it's time for us to add in our logo. We can showcase our products. We can add in a photo of the product that we are trying to sell. Let's small little text here. And we can also have our button. And if we're selling even more products, adding more products on the right-hand side here, you can see if you would like to add in, for example, an image, you just click here, you drag it holding your mouse and then you drop it wherever you would like to add this feature. I'm not gonna do that, but as you can see, if you would like to add some social follow logos, if you would like to add more buttons, Share button, maybe a video, footer, image cart. At this, you can see there's a lot though things to pick from here. But we are going to make this e-mail template even a little bit more easier. I'm going to add in here what the product name is. So I'm going to paste it in here, get 25 percent off on PowerPoint templates. And of course in the top here, I'm going to click on this button here. And then I'm just going to replace this. So click here on Replace, and then we have no files added. I'm going to click on upload to upload our logo. And at the same time, I'm just going to mark this. This is our logo and this is our product image. And then I'm gonna click on open. Once it's uploaded, I'm just going to pick the logo here in the top click on insert in the upper right corner here and there you can see here is our logo. So we have our logo. We have a small little headline here displaying the product. And now I'm going to click here on this little edit block sign once again. And I am going to click here on Replace. And then I'm just going to click on the product image and click on Insert once again. So as you can see, we are already building out a pretty basic, but a really nice e-mail here, as you can see. So as we're designing this, I'm not going to add in any text for this video. We're going to do that in the next video using a template of ours. So I'm just going to remove stuff that I don't really want here. So I'm going to delete this little part. I'm also going to delete this social a logo part, as you can see here. So if you would like to, for example, put in your Facebook page or Twitter page, your Instagram page, or link to a website. You can do that. I'm going to remove this part here. And this part we would like to keep, as you can see in the bottom here, are mailing address is and that they can unsubscribe at anytime. And your logo and all of that is going to automatically yes, appear in here so you don't have to touch anything here really. But if you would like to, for example, if you have this basic kind of settling at PowerPoint template or if you're selling any other type of stuff. And you would like to, for example, customized this button. You can click on this one here once again. And you can click on style over here. And you can just put in whichever color of choice. Now of course, we are having one color that we are going for. And that is this one, an orange one. So I'm just going to click on Enter there. And then you can, if you would like to add a more spacing, add font that you like or that is representing your brand, maybe a rowboat door or something like that. I'm going to go with Arial for this and then you can size it up if you'd like to, as you can see, size up the baton. And then you can use more padding and stuff like that. So you can customize this the way you want to with your style, with your content. If you would like to have another text, for example, and not like start shopping and you can add, add in. And of course, lastly, really important, you would like to link this button to your website address, and that is what I'm going to do. So either you can go with website address, email address, anchor, link or whatever. But here, put in your URL, so like so, and then not only the button, what you would like to link to as well. Because some people like to click on the product themselves. And if they click on this product and they don't come to the website, maybe they are getting annoyed and maybe they are clicking away. So to just skip that step, what we are going to do is actually click on this button up here. We're going to click here, as you can see, it says link. I'm going to click on that link. I'm going to just paste that in there and then click on Insert. So right now we are having this email, the sign like this with our logo, with a little head, the line inside of the e-mail itself. Then we're having our product image. Then we're having a text which we are going to in the next video. Just customize using our free templates. So it's basically copy and paste it in. And then us to switch around a few things in there. Then we have linked this start shopping button, and we have also linked this product photo. We have removed a little part here. And also if you would like to add in something in the header, you just click here on this edit button and you can add in whatever you'd like to. You can also, of course, if you click on this background here, you can also then choose to design this the way you want to. After width, width. For example, if you would like to have any other color, you can add that in by just clicking here on the left-hand side, click on Color and you can Yoast, as you can see, the scientists email the way you want to. And when you are really happy with your email, what you would like to do. So you don't have to repeat this every single time. If you would like to keep the logo, if you would like to keep this kind of design, you can just click here where it says template in the top right corner. Click on Template and click on save this design as a template. And then, for example, if you would like to name this after selling product template for example. So selling products template, then you can use choose this every time you are about to sell a product. Which is pretty cool, right? So you don't have to customize this the way that we have done in this. So this will save you a ton of time. So in the next video, we are actually going to write these text here using a template and send this to all of our subscribers. Okay, see you in the next video.
21. Write Email: Hi guys and welcome back to the course. Now, after we have this signed our email like this, we are now going to write our email. So we're going to go into this portion of the email writing. And for this we are going to use one of our templates. And the template that we're going to use is this one, that discount offer. This one is what we are going to send to our email list when we are having a discount and we are discounting our product at 25 percent off. So what we're going to do, we're going to take all of this text, copy it, and paste it into the email. So now you can see that we have pasted all of the text in here on the right-hand side. And you can see how it's going to display right here. And all of these bold parts, as you can see here, unique code number at a discount percentage or a monthly insert link to your online shop, et cetera. What we're going to do right now. But you can see this little headline here on the right-hand side. We're going to change that to something like this. 12 times PowerPoint templates for online teachers. So this is how it's going to display. Now it's time for us to use to exchange all of these bolded parts and I'm going to do that right now. So first off, if I'm just zooming in a little bit here. So in here we are going to write a unique code and number. So for us, it's going to be 25. This is what they are going to write in xik out 25 to get a discount of 25 percent. So I'm going to write 25 percent here from any product. And here we'll, you can customize this. So for example, if we have more products, you can let it be like this. But as we are having this as our product, we are going to write yes this. So I'm going to copy this and then I'm going to paste it in here. So paste like that. And then what you would like to do is to insert the link to your online shop here to that product. So I'm going to do that. Clicking on paste. And there we go. But also, but hurry. They offer is only available for the first and then you add a number or a time limit, we are going to say for the first 100 people who make the purchase. And then we are going to finish this off in the lower corner here. Your signature with our N, j m states something like that. Let's have a look at how this looks like right now. Here is the email 12 PowerPoint templates for online teachers. Hi, We appreciate you. It's because of people like you. We have been able to be in business for such a long time too. Thank you. We have created a discount coupon, especially for you. Use the code at 25 to get a discount of 25 percent. And the hair you can see a little typo of I would like to add in. So this is really good to see that everything turns out the way you want it to. So I'm just going to write here on, I'm going to write on here. So I'm just going to make this on a bolt, right clicking on command, be like that. Okay, so let's have a look at it once again. Use the co 25 good to get a discount of 25 percent on the PowerPoint templates. Here's the link, but hurry. The offer is only available for the first 100 people who make the purchase. Thank you. R and J templates also. So what we have to do a write now, once we are feeling finished with our email is to have a look that we are having our hook. This is our hook. Then this is our story. Here you can see, and of course we have are offered here. Also. We have our hook story offering, the e-mail. And then we can choose to just preview this if you click up here on their preview, and you can just click on enter preview mode to see how it's going to look on the desktop. Here is how it's going to look on a desktop, on the mobile, it's going to look like this. Beautiful, right? Also, now we can just click on the exit in the top-right corner here to move back to that e-mail. So if you are happy with this, you can click on the Save and Close button down here, and then you can click on continue in the top right corner. So now we can just check off that we have added in all the subscribers that we would like to send this to. We have personalized it a little bit. We have also added dean from where it is from our company, our NJ templates, and then from the e-mail address we would like them to come from. And then we have added in the subject here where it says get 25 percent off on a PowerPoint templates, the preview text in the email is going to be similar. And then we have added in one it is for to create online courses people want to bite. We have added in our content, which meant that we have designed it. So if we click on Preview, we had the signed it. We have written a little headline here. As he says, get 25 percent off. We have added in product image, we have added in the template and we have customized it after our liking. And then we have added in start shopping button right there. So we have done all the jobs so far. Now it's time for us to send this out before we are sending this out though, you can add in social posts to your campaigns such as connective, Facebook, Twitter, or Instagram, if you'd like to. You can also set up some interacting here. So if I click on edit here, I can then check off more boxes. If you have linked your Mailchimp account with Google x, you can check this to get some analytic statistics and so on. But we have all the tracking that we like to. You can pause this video and Redis through or you can do it on your own account and see if there's any tracking that you would like to put in here. We are just going to add in one more tracking and that is e-commerce link tracking. So I'm going to click this box here, track visitors to your website from your main ashamed campaigns capture ordering information and pass that information back to male chimps so that we have as much information about their customers as we possibly can. And then click on save. And when we have checked that all the links in our email works, we have double-checked our design and what is read them and all of that good stuff and that the subscribers that we would like this email to go out to is receiving it who is from the subject and all of that good stuff. The only thing left is to click in the top right corner here where it says Send. So let's send this email and then click on Send. And now, and there we go. In the next video we are going to go in and analyze some statistics from this e-mail that we just sent out. See you in the next video.
22. Analyze Campaign: Hi guys and welcome back to the course. Now we are in the dashboard. We are going to analyze the campaign that we sent out yesterday. So right now I am in the dashboard and as you can see, we can see a few numbers here and there, but we are going to go more in depth. So we're going to go into campaigns. Click on the left-hand side here, campaigns. And then we are going to click on Reports here. So once we are in here, the more emails that you send out, the more campaigns that you send out, they're going to start stacking up here so that you can get a little overview here basically of how many have opened your emails and how many have clicked on your e-mails, as you can see here. And if you look at the percentages here, if I have my mouse or where you can see that it changes like this. So you can see actually the specific number of opens and clicks here. But as I'm just going to remove the mouse here, we can see that percentage of opens, which is at a staggering 49.3%. A benchmark for the entire industry of email marketing globally is around 20 to 22 percent. So we are basically more than doubling the open rates for this email, which is awesome. And then you may think, well, ten people just clicked on links in the emails, et cetera, 1.2%. That's, that's really, really bad, right? But the thing here is that the standard over globally once again, is at exactly 1.2%. So between 1% to 2% of people opening your emails are clicking on different links in your e-mails. That is good. So if we just click here on the right-hand side where it says View Report, we can go more into details. So on the left-hand side here, we can see the recipients, meaning that people who have received our email. So 817 people. We can see the audience. The audience was email subscribers. Now if you have different audiences, you can see that name here as well. Then we have the subject line and that is gets 25 percent off on PowerPoint templates. We can also see the date that it was delivered here. You can view the email, you can download it, printed or share it. So here we have more statistics. Opens 397, okay, and then we have 10 clicks. We have 12 people bounce, meaning that maybe a fire wall or it got to spam in any people, in 12 people say inbox. So it got to spam where a firewall years rejected the e-mail. Then we have two people unsubscribe from my e-mail is now, this is not bad guys. If people are subscribing from your email is they are telling you that, hey, I'm not interested in what you have to sell me, and that is good as we are growing our e-mail list over time, it will start costs some money, and we only want people that it's interested in what we have to sell an offer. So this is a good indication that okay, people that don't want to receive our email, they have unsubscribed. They're not interested in what we have to sell. You can see here successful deliveries, it's at 98.5%, as you can see here, meaning that some e-mails here bounced off, so they didn't got delivered. Total opens, you can see here as we know, it's over 49 percent, so you can see how many people have opened it. Last opened as well this morning. And then you can see here and click per unique opens. That means that how many percentage of, so, some people open the email basically two or three times or even more. So this is the unique opens and then we have based on the clicks and here are the total clicks. So ten people click this email or click the link within the CMA, but we have total of 18 clicks, meaning that a few people opened this email and then clicked more than one time. Then we can see that nobody bought our templates, unfortunately, at this time. But hey, the e-mail, people have received the email, some people haven't open it, some people have collected, some people are maybe thinking about should I buy it or should I not buy it? If I scroll down, you can see the clique performance. This is really interesting. So we had only one link at different places in our email. Okay, So here we have top linked clicked. So if we had several products or if you have several products, then they will just start stacking up here and you can see if you have one product gut maybe 18 clicks, and then the next product got seven clicks, then you know what people are interested in buying. You can click on this, as you can see, a view click map. If I click on View, click Map. I can see where in the email that they have clicked. So you remember maybe that we actually put a link on this image and that these great, because here you can see that three people, actually out of 18 people clicked on the image itself. So if we wouldn't put a link there, maybe we would lose a few clicks on our products. So then they wouldn't come to our product page, which would be that we were potentially missing out on money. So you would like to link your product images as well as on scrolling down, we can see that this link here got 10 clicks. So the link is the most effective way in this email to get clicks. And then we have the start shopping button. So if we would only add in a link on the start shopping button, maybe we wouldn't get a click on this link. Maybe we wouldn't get a click on the image and maybe we would lose out on getting clicks. So the click maps gives you an idea of how to really put out all of the different links in your e-mail and going down to campaign benchmark. Now you may wonder, what is a campaign benchmark? Well, a campaign benchmark is some thing that Mailchimp helps us to compare our stats to what we have put in into our industry in the setting. So if you go to your account, go into settings, you can choose your industry. Now, I'll choose e-commerce as we are selling things online. So here you can see how your e-mail campaign compares to your industry. So your average campaign performance would be at 50 percent, meaning that the open rate of people opening our EMS is at 50 percent. But this campaign got 49 percent. As you send out more email campaigns, you'll get more accurate numbers here of course, because then they will take an average of all of your open rates, all of your click rates, all of your unsubscribes, et cetera. Then you can click here on the click rate. And this campaign got 1.2%. But as you can see, they're averaging numbers here to 25 percent. So they are saying, Hey, your campaign were awesome and then your peers average performance here is at 9.8. So this campaign performed pretty well, I would say. But as with all email marketing and marketing in general, this is basically throwing spaghetti at the wall and see what sticks because we don't have the exact recipe on how everything works. Maybe a few campaigns will work really good for you and they will have a large opening rates, then some will have lower click rates, et cetera. But you will see this overtime a, you will get better and accurate, more accurate information over time as you are creating more email campaigns, unsubscribe rate here you can see your campaign performance. We have 0.2 who unsubscribed from this campaign and the average is 0.4, so that's good. So scrolling down, we can see the performance over 24 last hours. We can see that when we send out this in this morning for air AM or this was 04:00 PM. It says here. Okay, so 4PM we had 10 opens and you can see over time how many people have opened this email and at what time people are clicking. And based on this information, if you're seeing a spike at some time during the day, you know that, okay. This is the best time for me to send this e-mail out. So it's all about how can you use all of these stats that you're seeing here to your advantage. As you can see your subscribers with most opens, we have a few people who have opened this email three times, even four times as you can see here. And some have clicked more than once. And then you can see the top locations based on your email subscribers. And the top location for this is, as you can see, the United States. But a benchmark, what you would like to strive for is if you go to Reports here, first you click on campaigns, then go to Reports. What you can see then is the open rates here. As you can see, it's at 49% now a benchmark for the global industry of email marketing is around 20 percent. So as long as your open rates are above 20 percent, then you know that your headline might be really, really good. You know that the offer that you have for your e-mail, a text, et cetera, is also good if you're having a click rate above a 1%. So 24 open rates above that and above one for clicks. If you have a low click rate, meaning that they are seeing your email there scrolling through your email and they're like, but they're not clicking it. They're not clicking the links that you have inside the call to actions and all of that good stuff. If that is below 1%, you need to work on your headlines, your subject lines, you need to work on the material may be the offer inside of your email is totally off and are not exactly what your audiences are after. So maybe you have to ask them, what do you would like me to produce? What kind of products are you interested in? You need to do some market research. Because if you're sending out emails to your subscribers with the wrong products, services, or offers. And you're getting a low click-through rate, meaning that they are not clicking the link to offer that you're having. You need to change a few things. But the open rates is most likely the subject line as we have went through here. So this little piece of text here, if this is an offer that they would like to have, then you will see are large open rate, a lot of people opening your emails. If you are having an offer inside of that, for example, this offer, but they don't click as much. You know that your subject line, this one and your offer is off in somehow. So you need to change your offer. You need to maybe this sign your email a little bit more as they get them a little bit more visual representation. Or you just need to nail your offer inside of that email to increase your click-through rate. But what I would like you to do once you have send out your email is to click on the left-hand side here. Under campaigns, go to Reports, click on View Reports on the right-hand side here. And just go through all the statistics and try to understand what everything inside of this report means. And remember guys that you would like to add in, of course, in all of your emails and offer a call to action. Make them either purchase our product or service from you, or link them to our blog posts or whenever you are doing, always add in some kind of call to action with a link inside of your emails and you will get results from your emails. Okay, guys, without further ado, I'll see you in the next video.
23. Thank You: Hi again and welcome back. Now me and Jasper just wanted to say a warm thank you for deciding to take this course with us. We've had so much fun teaching this course. And we hope you have had just as much fun taking the course. Now in the course, you've learned how to go from e-mail list building all the way to turning those email is subscribers into paying customers. You've learned how to set up your e-mail lead capture, how to find tons of different leads, how email writing works. You've gotten tons of different copy paste templates that you can use it anytime. And we've shown you how to apply all of these in a Mailchimp so you can get started right now building that important relationship with your future email list. So we hope you're going to find these skills useful because email marketing, one of the best things you can know in digital marketing. So thank you so much for joining us. We had so much fun with you. Hope you had fun too, and we'll see you again. Bye-bye.
Robin & Jesper ✓, Teaches Digital Marketing & Social Media
