Design Instagram Templates to Sell on Etsy

1. Introduction: Hello and welcome to my course on how to design Instagram templates that you can sell on Etsy. In this course, we're going to be following my step-by-step process using Canva to create a series of templates with a marketable theme. My name is Rebecca and I'm a designer and owner of several Etsy digital product shops. Instagram templates are one of the many items that I've found success with Anansi. And in this course I'm going to share with you my process and notes from my experiences selling this kind of digital product. This course is focused on just designing and preparing the specific kind of template for sale. If you want a more in-depth look at setting up your Etsy shop for success. Check out my other course called build a successful digital product shop on Etsy. After you take this one, Instagram templates are one of the most in-demand digital products that you'll find on Etsy. But it's difficult to break into this large market and stand out without a strategy. If you're ready to learn how to start creating templates that customers can't wait to buy, then let us get started. 2. Template Basics: If you've ever bought a template from a designer before, then you know that often you're able to get a much more stylish and custom look with a template purchased from an individual, instead of just relying on the ones that come for free with your design tool, we're focusing on Canva as our design tool in this course because it has a very low barrier to entry, it offers a lot on the free plan. It's easy for customers to navigate accessing the templates that they've purchased. Canva templates are exchanged via a direct link. Once you create your design, you can create a template link that allows anyone who clicks on it to use that design in their own Canva account. It doesn't modify your original design, but rather creates a copy of it in someone else's account. When you sell a template for Canva, you need to provide the customers with that direct link. There isn't a way to sell a link on Etsy exactly. So you need to put that link in a document. I usually prefer a nice InDesign PDF so that they can download it and click on the template link. After purchase. We're going to go through all these steps together over the next couple of lessons. But first, here's a few notes on creating templates in Canva. Not everyone who will buy your template off Etsy is going to have a Canva pro account. In fact, based on my experience, most people don't have one. That means that if you use graphics or photos in your templates that are meant for pero counts, your customer won't be able to download their customized design without being prompted to pay. This definitely will not make them happy. So I strongly recommend that you only use free elements in your designs. I'll show you how to filter for those when we're in the design space. Canada only allows a single document to have a maximum of 100 pages. That means that each template you create can only have 100 designs in it. If you were designing a really big collection, then you'll have to create more than one Canvas file to accommodate all of those designs. This isn't a big deal, but you'll need to make sure that your customer understands that they're going to be receiving two or more links that will let them access the whole collection of the designs they bought. Now this is more of an administrative tip, but it can be really easy to lose track of all those designs that you've made in Canada. I recommend using their folder system to separate your templates that you were selling from your other design work. You don't want to accidentally delete or edit a file that customers are trying to access through their template links. Some template designers will include stylized photos in their designs. You can get these from Canvas library of images, but others will include placeholders for the customer is meant to drag and drop their own photos in. The second option can be nice, but in my research in reading the comments left on those kinds of templates on Etsy, I see that sometimes customers are surprised and expected the stock photos in the demonstration images to be included. This is why I recommend using public domain or royalty-free images for your template collections. Luckily, Canvas library has more options and we could ever possibly need. You just need to do a little bit of searching to find images that suit your templates themes. Now in terms of Instagram templates specifically, there are a few different styles that you'll see for sale. The first type is feed templates. This is what you might automatically think of. They are square images that have themed designs that are ready to be edited with custom text or images and then dropped into your Instagram feed. The second type is the templates. These are templates that are posted in your Instagram stories. These are most popular with businesses or blog accounts, more so than personal accounts. Often you'll see these bundled together with feed templates to create a sort of branded package. The third type is puzzled templates. These are templates for your Instagram feed, but they create a large, cohesive image when posted together. These are more complicated to design and more complicated for your customer to access because they require some extra instructions to explain how they divide up the graphic. But it is a popular format to find on Etsy. We're going to be focusing on the regular feed templates in this course. However, you can definitely transfer the skills to other types of templates if you like. Finally, there's no set number as to how many designs need to be in your template collection. I would suggest that 12 would be a minimum since your customers want to feel like they're getting their money's worth. However, you'll often see bundles that are much larger. I'd recommend starting it with a more moderately sized bundle. Maybe aim for 30 designs, which is one for every day of the month. And then when you have several listings with different styles on Etsy, you can combine those into money saving bundles for your customer. This little primer in mind, let's dive into the next lesson and pick our templates theme. 3. Finding Your Niche: As I've mentioned before, Instagram templates are one of the most popular digital products on Etsy. They're largely purchased by people who have something they need to share or promote on social media, but who don't have a lot of time or design skills to create branded graphics for their account. A good way to differentiate your templates from all the others on Etsy is by trying to target a very specific kind of customer. Think about what kind of Instagram accounts need templates. Chances are you follow some of these accounts yourself. You can do this kind of research on Etsy itself, but I like to use the tool ie rank to do keyword research. It offers some searches for free. So if you haven't used a tool like this before, I'd recommend checking it out to see what you might learn it over onto that website. Now, I will do a screen share and show you what kind of results it shows us for Instagram templates. I'm here in my E rank account and the website, if you were interested, is just ERA and k.com. I'm logged in here. I have a basic account, but you can definitely access several keywords searches with a free account. It's a good way to get started and just to experiment if you're just giving your toes into the water with selling digital products on Etsy or any kind of products really. But don't want to commit necessarily to subscribing to something. I've gone over to their keyword explorer tool, that's the page bond right here. And I'm going to enter the keywords that I want to see some search terms. What we're gonna be looking for is Instagram. Template. Event has given us a lot of data here. We can see right here trend alert is keyword is in popular on Etsy over the past week. That's pretty much always true because it's a very popular keyboard in general. The first bit of data that we get here is that average per month, there's 11,463 people looking for this keyword and 11,316 of them click on links. So they search for it and then they click on a product which is a really good return. So that's a 99% CTR click-through rate. And the downside to this is this big number right here in red, which is 82,264, which is the number of competition there is. That's how many listings come up when you search for Instagram template. It's a lot of competition. There may in fact be even more. This is just kind of scooping this one section of the keyword market. But this is a good reason that we need to differentiate a niche down in order to stand out in this crowd. Because we do have 11 thousand people searching and clicking, which is really, really good. If we look at this graphic, it shows search trends and lets you know if this is a random trend that has happened out of nowhere or if it's always busy. So the etsy trend right here is the orange line and it seems to be that it's low in February of last year, but it goes up and up and up. I find this data isn't particularly useful because unless you're selling something seasonal, like Christmas theme template, maybe you don't really need to worry about seasonality. And then it shows you Etsy searches by country in the United States is the biggest piece of that pie. I do find this to be true. Most of my digital products are bought by people in the US, but I definitely have lots of sales in the EU as well. Let's go down to the interesting part, which is the keywords. Right here on the left we have all these different variations of the keyword that we typed in. Then it shows search trend, whether it's popular certain times of the year, the character count. This is helpful because when you are entering keywords on your Etsy listing, which you get 13 keywords you can add. They have a maximum, I believe, of 20 characters. This will show you quickly if this keyword is too long to go in the box there, then we have average searches. So how many people are typing it in per month? As we can see, the very first entry is just Instagram template. So we see that 11 thousand number average clicks and then the click-through rate with how many people actually search and then click the competition number. These numbers over here are useful and interesting, I guess, but not really for our purposes here. This is if you were maybe going on to market on Google as well. For now, let's look here. So we have these filtered right now by average searches. So the keywords with the most searches are at the top in the green. So ideally you would want to find something that was dark green and all of these boxes, because that meant that there's ton of people searching and not very many products, which is kind of the sweet spot really for any Etsy product. However, I found that as long as there's any number here really, there's not too much competition. It's a good opportunity. For example, right here is a good case studies. We have dog Instagram template. So think about who might be looking for this. This could be someone who is running an Instagram account for their dog. Lots of people do this as sort of a way to build a little influencer account without having to put their own faces on it. Or just for fun, even we have 384 people searching per month for this kind of template. And a good click-through rate. We have 67% of them click, but there's only 310 templates for them to look at. That's not actually very many, especially because lots of them may not even be relevant specifically to this dog's could be a good niche. For example, you can skim down through this list of keywords to find different niches. So we have Instagram engagement. The first of these are sort of more basic, Just Instagram post Instagram template, etc. But as you get a little bit further down, you get more complicated. So here's the Instagram puzzle template. We looked at those a little bit. That's just a style of creating for Instagram. And we have carousel templates, again, another style of post. But then we get into niches. So we have the dog. Instagram product, Instagram. So that's a business who's selling a product and they need to feature. This would be especially helpful for products or businesses that have one item they're selling rather than whole line or styles just have one thing. It would be very difficult to create content all the time for a single products. So that could be a really good niche. We see we have just a little bit of competition here for that. Instagram template for education, e-commerce, sports. Blue podcast, green, realtor, boutique, Navy and silver. Sports again, clothing, greenery, travel, virtual assistant, plant, crafters, chiropractor, business coach, beauty. And it just goes on and on. There's so many different ideas here. As you can see, we are getting low in the average searches, but with over a 100 searches closer to, I still think of this as a viable option, especially here where we have 15 results, but a 175 searching, that's still a really good margin. I think that's good. And they topic is money tips, Instagram templates. So that could be a financial advisor. It could be someone running some sort of program or coaching that they offer that's around financial literacy. So this can give you some good ideas of what kind of niche you may want to pick. In this case, let's scroll back up and I'm going to go back to the dog Instagram templates. This is our example. I'm going to click on it here. Now, Iran gives us some more data about this keyword. Specifically, it looked at a 100 keywords. It seems that the average price of these templates or $8.10, I believe these are in US dollars. Average hearts total views. So this is a lot of views actually. And if we scroll down a bit, we see more keywords that are used for these particular templates. I see pet template, dog groomer, dog quotes, dog lover, dog trainer, all sorts of keywords you could use an addition to the original one. These are the categories they get put in. Typically, there's not a really good category system for digital products. You'll often find it in paper and paper supplies download Blade templates. If we scroll down, we'll see more keywords here which can be helpful. But I find that sometimes they're a little bit reductive at this point. But if you keep going down the page, we see the price ranges right here. So that's helpful because it kind of looks like they sort of cap off at $27 or so. Here's a bunch of synonyms for the words. These aren't necessarily being used on Etsy, but these are just ideas for you. If you're looking for diversification, then it shows you the top listings for these results. This is really great because it lets you basically spine your competitors. And if I just look at the titles here of the top results, we have Instagram post template for dog cat business. Not specifically about dogs, but generally on topic. We have social media posts for dog and businesses, 50 Instagram templates for dog business owner and so on. And you can see the information here. How old is this listing? So this has been up for 273 days. It has this many views, this many daily views on average, this many hearts people have liked it, and here's the price. So it really gives you some great data to help figure out what is your competition doing? How do you want to maybe set this up while keyword, should you use a pricing, should you use? And by looking at these, you can see how many designs other people are including in their templates as well. So this bundle has 60, this one has 50 plus. And you can see those two are priced a little bit higher than everything else here. Now you don't have to keep using E rank for this. Once you have your keyword, you can just go over to Etsy and try that instead. I typed in dog Instagram template. And here we are seeing pretty much the same designs. These ones were at the top of the page. We can scroll down and see that the rest of these items aren't necessarily templates for Instagram. They're like logos and things like that. But there are some other examples that might inspire you. As we saw from Iraq, there are lots of different niches that you can target with Instagram templates. However, I would encourage you not to feel restricted by those terms, but instead be inspired. There were lots of different niches that need templates that aren't represented here. One of my best-selling templates is for a hobby based community that I'm part of and you don't see it anywhere in the search results. The two streams that you could, if for template targets are businesses and Hobbes, business owners could be looking for templates for their hair salons, restaurants, bakeries, pet grooming services, coaching practices, therapy practices. Just about any kind of entrepreneurial venture you can think of. As for hobbies, I really think that it's best to aim for something that you personally enjoy or at least know a lot about. That way you'll have insider knowledge of what kind of designs and template types of customer might want. This goes for business templates to some hobbies that you might want to consider targeting our cooking, travel art or illustration, textile ART, outdoor activities or pets. Once you've chosen what theme or niche you're going to target with your templates, then you need to figure out what kind of designs your customers will need. Let's look at that in the next lesson. 4. Identifying Content Topics: While you certainly can make templates that are just decorative frames for photographs, you'll probably find that it's difficult to create a ton of designs and stand out from each other this way. Instead, I recommend finding a few types of content than your customer might want to share. These template topics will help you create categories of designs, which makes it a lot easier to build a larger collection of Instagram templates. Let's think of an example. Maybe your target audience is a pet grooming business. Think about what kinds of content they'd want to post in their feed. Some examples could be features on specific pets that leg room with customer photos, information on services that they offer. Tips on at-home grooming or maintenance, or cute and inspiring photos of pets. Now since you're designing templates and not running these accounts, you don't have to create the actual content here, but you will need to find placeholders. And this is why it can be a good idea to have some sort of background or understanding and the niche that you're targeting. Out of these examples I just mentioned, two of them focus on photos and too focused on text, or at least a combination of both. That means that you have some variety when it comes to designing your templates. Before you head into the designing phase, I recommend that you sit down and write out some content ideas for your niche. If you're stumped, try searching online for Instagram, post ideas for the nation question. There are a ton of resources out there that provide business owners or other Instagram accounts with content ideas. They just don't usually contain any design tips. That's where we can step in and provide our services. I would recommend identifying at least three template topics that you can design for. There should be one style that is photo-based, one that is text focused, and one that is a hybrid of both. In the next couple of lessons, I'll show you some ideas on how to style all three of these formats. Another point of consideration is picking a color scheme. Your target niche might have some expected design standards, but generally lighter colors are more popular. Think about the vibe your customer is going forward. It could be playful, minimalist, feminine, futuristic. This will help you identify graphics and colors to pick for your templates. 5. Designing Photo-Based Templates: Over the next three lessons, I'm going to show you some hands-on design tips on how to create these Instagram templates that you can sell. Now first things first I have Canvas open here, and we're just going to start by going to the Instagram posts template that they offer. I can click on it here, but you can also find it by just searching in their bar for Instagram. This will bring up all sorts of different sizes that you can use, including Instagram, ads, posts, stories, whatever you're looking for. I'm going to click on Instagram posts, which is gonna give us a 1080 by 1080 pixels graphic. It's worth noting here that Canada has a lot of templates that you can look at. In fact, they have over 200 thousand templates for Instagram posts. It's important to note that you cannot resell these templates on Etsy or anywhere else, but you can use them for inspiration. In this first lesson, what we're going to be making our Instagram posts based around an image. So as we scroll down, you can see which pictures have a photograph or an image as the main option. For example, here we have a photo with a little bit of text on top. This is an example. I'm more of a hybrid posts, so there's a lot of texts that is significant to read plus an image. There are also lots of examples of posts that focus on texts. For example, we have a quote here with the name of the cooler underneath. Here's another example of a quote, and these use different graphic elements to be interesting. Well, still not fully featuring a photograph exactly. If you're stumped on your design, definitely take a look through here for inspiration. Just remember you can't use the exact template that they're offering, but definitely think about it from a structural point of view. Whereas the text, whereas a photograph, whereas an illustration in the image itself. And how can you reproduce that kind of structure in a way that suits your niche? For now, I'm going to go up and click on create a blank Instagram post to get started. Now, I'm going to show you two different variations. It obeys Instagram posts template. And for both of them are going to start by going to elements and looking for frames. You could do this just by clicking in the search box and typing in frame. All of these pictures here with this image with the green hills in the sky. That's just a place holder and it's where you can basically drag and drop in a photograph. These are great to use because it makes sure that your graphic asset is a fixed size or shape. And your customer can just drag and drop their picture in with Audi distorting the overall template. I'm going to add a second page here, and then I'm going to pick two different frames to work with for examples. The first one I'm going to pick as the square one with a white border that includes some photograph details. It's sort of looks like you have a Polaroid or something. That, for the second one, I'm going to pick this square one with no extra borders or anything. But I'm going to place it slightly off so there is a border on one side of the page. Just like that. These two different styles we're gonna be creating. One that has a fancy background is sort of the accent feature. And the other is going to have a side border and some overlay decoration. First, let's pick a niche that we're going to work with. I think this is going to be a coffee shop based theme. So in order to find some pictures that fit that vibe, I'm going to go into Canvas photo library right over here on the side menu up in the search box, I'm going to type game coffee shop. Now it says photos Pro because I have a Pro account, but I'll show you in just a moment how to make sure that you're only finding photos that are available for the free account, which is what I strongly recommend you do when you were selling templates, not all of your customers are going to have pro accounts. I'm going to type in coffee shop. There are tons of photos that come up. Before I go through them, I'm going to go over to this little filter tool. Click on that and I'm just going to click on free. That way it makes sure that I'm not including any pro photos that would be prompted to pay if anyone used them in their design and didn't have a Pro account, hit Apply. And now we can see there are still hundreds and hundreds of photos so we can use that are all free. And based on coffee shops, I mentioned that I find that a lighter theme tends to be more popular. I think it's a little more visually attractive on Etsy listing. So I'm gonna use lighter photographs as my sample ones for these templates. For the first one, I'm going to use this outdoor photograph of the front of a coffee shop. We can pretend that's our business that we're featuring. And for the second one, I'm going to grab this photograph that looks kind of like a candid that someone took in a coffee shop. In order to position it correctly on the template, I'm just going to double-click and that will let me move the photograph around within that frame we've placed in this case, I'm going to drag it up so that the coffee cup is fully in view. And then I will click Done and it is cropped. These two photos have a lot in common because they are very similar colors, but both light with a lot of whites and creams in the background. They have this sort of gold brown color in the detail there. And the mug is a similar color. And if I was creating a full collection of templates around this theme or at a coffee shop, I would go through the photographs here that Canva offers all the free photos and find more photographs to use as placeholders that match that color scheme. As you can see as I scroll through, there are a lot of options like this. It seems that this particular niche coffee shops has a sort of warm brown based color palette, which is understandable because that is the color of coffee or latte art. If you wanted to get more creative with it at this point, you could drag. Their colors to compliment it. For example, with these colors here, maybe a pink or green would look really nice as an accent color. Let's start off with the first design and work on design the background for this template piece. Now when trying to pull together other graphic assets to use for a template based on a theme like this, you want to start to think about textures, colors, tones, and different aspects of graphics that you can pull together to be visually interesting together, this is where the real artistry of design, where it comes in. It's about finding different aspects that aren't related to each other, but that look good together to represent a theme or message behind the brand. Now I'm going to go for three different design elements or graphics to use in the background here, the first thing I'm going to look for is a photograph to fill in the overall background. And I like to go through and search for photographs based on the texture I'm looking for. When I think about coffee shops, I think about those big canvas bags or rough fabric bags that the coffee beans come in. If I look for a textured fabric, lots of options come up here. And down here. This is what I'm looking for. It's almost like a burlap. This is actually more with the bags look like, but it's a bit dark for a template. So I'm going to drag and drop this one into the background. And again, I'm gonna double-click to reposition it. I liked this beam of light going through it. But as I look at this photo, I think that's a little bit dark, maybe a little bit cool tone for what I'm looking for. I'm gonna do is edit this image and click on edit image right there. I'm going to go to adjust. Then I can adjust that photo a little bit. I'm going to up the saturation, which will make it a little bit warmer. I will up the brightness a little bit. Now that photograph, the texture in the background is a little more on theme with the photo in the middle. Now the second element I want to add is something to divide up this background right now it's just a photograph on a background which isn't terribly original for a template that somebody's paying for. Of course, you could add a few of these into your collection, but I'm trying to show you some more complex designs. When I'm trying to think of a material or a graphic or something to divide this image up. I think about what people do at coffee shops. Well, I'm a designer, so I do a lot of writing and working at coffee shops. Paper is a texture that comes to mind. I'm going to go into the search bar again for photos because I think a photo acid would look good here. And I'm going to type in torn paper. Just double-checking that I need to turn the free filter back on. There are lots of options here of photographs of torn paper that I can use. I'm going to look for a light one that I can use just to brighten up this overall picture. And I'll grab this one. As you can see, it's sort of a photo that somebody is cut out graphically. So I will take this and make it a little bit larger. And now that it's about half the size of the picture, I'm just going to rotate it slightly just for a little bit of visual interest. I'm sure I cover that bottom edge and then I'll go to position and I will send it to the back. So I like how this looks, the rough edge. Let's pretty interesting to me, the different colors kind of work together. And I think we're getting towards a bit of a coffee shop vibe here. But you see that this bottom section is a little bit bright. It isn't as well-balanced as the rest of the piece. So adding a graphic on top here, maybe a line art, floral or a leaf would look really good to kind of balance out the light and dark tones at different sections of this image. For this, I'm going to go over two elements and I'm going to look for a graphic instead of a photo. I think I'm gonna go with a leaf. Now, you can see in this sample photo there are palm leaves here too, though my customer may not be using palm leaves in their actual photograph. It is representative of a style and a feeling that I think suits this template. So I will search for palm leaf. I will make sure that free is turned on. I'm going to filter this by graphics. And there we go. We have a lot of options. I'm going to scroll through this and you can try out a few different options, but I'm looking for something that isn't going to be so jarring. It should be something similar to the tones already in this picture. Now this leaf right here is pretty similar to the colors that we already have. I'm going to click to add it. And there's lots of ways I could position this. I could put it slightly overlapping the photo like that. I can make it bigger so it's picking up the corner. In fact, I think I'm going to leave it like this. I think it balances out the photo. Well, now that I have all these assets together, I can adjust them to make sure that the overall composition of the template works well together. This, I'm actually going to make this photo a little bit bigger and centered again. Now I've just returned back over to the photos tab to look at more coffee shop photos to show you that you can drag and drop in other photos at this point. And they would still look pretty on theme. This totally different coffee shop or a restaurant even looks pretty good. As does this straight up cup of coffee. When you can swap in different photographs and see that the template still looks nice. You know, you've come up with a great design that people can use in different ways. Now, I'm just going to revert this back to our original photo because I quite liked it. Will start on the next template. For this design. I'm going to change the color of the background here, and I'm going to add some graphic assets, maybe leaves or flowers to go along with our other design in the file so that they have some sort of similarity to them. Let's start off by changing the background color. I think I'm gonna go with a cream color, something. Like this one in the top graphic. I will click on the background color here. Now, I've lots of backgrounds and colors saved here. You can see up top, this green color is a document color is already being used. That's the color used in the leaf here. And if I scroll down further, it says photo colors. This is pulling the colors out of a certain photo in this composition. In this case, it's hard to see, but it's actually the white background, the torn paper graphic that we used already. So to this end, I could pick one of the colors from that to use as our strike background. I think this sort of cream off white color looks nice in complimentary with this photo. So at this point I want to add some graphics and elements to jazz this up a little bit so I can go the elements again and get some inspiration here. I actually really liked the leaf that we used and you can always see more images in that same collection by clicking on the graphic asset, clicking on the information I write here on the top menu. And it will say See More like this. When I click on that, it shows me all these other graphics that are from the same collection or similar. Now as I scroll through, we have a couple of different leafs and botanical images here, but a lot of ones that are in for children and that doesn't really suit my theme at all. In this case, I'm not going to use anything from the similar collection. However, as I scroll through the palm leaf search already, this leaf right here, it's a monstera leaf is pretty similar in style to the leaf we already used. I can add that to our second design here. I'm just going to leave it there as I searched for a collection of other images, I'll use this leaf as well and this one. Now these three graphics were maybe not designed by the same people, but they are similar in that they have one color and sort of a rough, almost blobby shape to them. So they have a similar style. As I click on each of them, you see that I can change the color by going up to this box right here. This teal color one isn't exactly in the same tone family as everything else I'm making. I can click on it and pick a color I'm already using. In this case, it's the green from this plant right here. Now I have these three images. I can arrange them however it looks pleasant on the other side. You can rotate them, make them bigger or smaller and let them overlap. Now this is a pretty simple template overall, but I think I like the composition of it because we have the darker elements on top of the light background over here. That means that we can use a photograph with some dark and light elements as well. Now going over to the photo collection again, we can put it to the test by dragging and dropping in some other photos to see if they still look good with this template. We can try this photo here with this gentlemen. I think that looks nice because there's so many photonics in the background as well. I can try this one of a working coffee shop. I would drag and drop the image a little bit more aligned there. I think that this still looks pretty decent, although it is a little bit busy. So perhaps more simple photographs work better with this, particularly at two large degree. These are choices that your customer is going to make. They're going to decide what photos look fastened each template they've bought. But as long as you can identify a kind of photo that works well in the template, then you should be good. This one, for example, probably works better with something that isn't too busy or has a large central focus. I could try this one here. I think that looks okay. This photo of a woman reading in a coffee shop looks pretty good with this template as well. But I'm going to revert back to our original picture. The important thing to remember when you are designing these types of templates, the ones that are meant to focus in on an image is that you need to let the image to be the star of the show. Everything that you put around. It needs to be complimentary or to emphasize the colors, the designs of the photo. The coffee shop who bought this template probably doesn't want people focusing in on the plants. The focus isn't about plants at all. It's about the coffee or the location to this. And it's okay to have graphics overlapping the photo, but it shouldn't be obscuring the subject matter. A good tip if you want to see what all your templates look like together is to go down here to click on the grid view. And it will show you all your templates in one screen. If you have a lot of templates in one file, this is a great way to see if they all look the same in terms of color, composition and tone choice. Now with this primary mind, we're going to move on to our next lesson and look at designing text-based posts. 6. Designing Text-Based Templates: And we looked at how to design Instagram template samples that are based around a photograph. In this one, we're going to look at how to design templates for text-based posts. Now there are generally two kinds of text-based posts that you will find in templates. One are gonna be quote posts and what are going to be informational posts. These serve different purposes. So quote posts are more about inspiration, creating a feeling or an aesthetic for your brand. And informational posts are there to convey specific information that could be about products, services, business hours, promotions, or anything like that. I'm working in the same file on Canvas as I did for the pictures because it allows me to make sure that all of our images and designs look good together. We're going to start by creating a quote post first. To start off, I'm just going to put a quote in here. And all I did for this was Google quotes about coffee. Just make sure that even if you're just using these as placeholders, you still attributing them correctly to the person who said the quote, I just added some text boxes to this graphic. I did that by pressing T on my keyboard and it just adds a text box. And I typed in the parts of the quote which are quite small here. But the quote that I chose is what goes best with a cup of coffee and other cup, which is by Henry Rollins and I don't know who that is, but that is okay. The first thing I'm going to do is choose some fonts to go with this quote. Generally for large pieces of texts like the quote itself, I want a basic font that is easy to read. And for smaller things like this name, I could use a fancier font, but often I will just use a single font for both and use different styling for each. I will click on this here and go to the Font menu right here. Again, make sure that these little crowns indicate a PRO item and you don't want to use those for your template designs. You want to make sure that they are available for free. Now you can just scroll through Canvas library of fonts here it is very large. You can also try searching for things, styles that you might want to use. Even though it sounds kind of corny, I like to switch for the word funky. Because it brings up a lot of popular aesthetic styles that tend to be very trendy right now. You can also search for handwriting or simple or printing. Just play around with keywords and see what kind of fonts that suggests. This case, I like this font, but it's a little bit too busy for the main text. Now as I scroll down, I found this font called more sugar thin. It's sort of a handwriting font and I think it suits the five of the coffee shop that I'm designing this for. So I'm going to go with this. It doesn't have the crown icon and it is available for all users to use. One thing to note about all fonts. Not all fonts have bold and italics. And right here you can see these are kind of grayed out right now. That means that I can't use them in this particular font. If you want to do complicated design styles that involve those, I would recommend picking something different. In this case, I think this is going to work just fine. I'm going to start by shrinking down this text and making it a bit larger. I'm going to center it on the page. This is the person who said it, so I could leave it like this, but I'm going to experiment and go over here to uppercase and see if that looks good. I do like it like that. It's a little bit of differentiation between the quote and the attribution. And I think this looks nice. Now we have basically a quote post and in some cases is just a plain white background will be fine. But I'm going to try and change this up a little bit. First, we can change the color of the background just by clicking on it and clicking on this box with the colors. And it will show you on the document colors that we talked about in the last video. You can also scroll down to the photo colors and see these are the creams from that original paper graphic. In this case, I probably would pick one of these as background because then it'll tie into the overall color theme of the piece. Now if I want to keep this graphic simple liquid, leave it there, or I can go in and grab one of the graphics I already used to kind of tie it all together. I'll take this one from the first page. I'm going to use Command C on a Mac, so that's how a copy, but you can use copy on your computer if using a Windows, I will click on this third design and then Command V to paste. And there it put it in the exact same location, which is a little repetitive. So I don't want to do that. I'm going to shrink it down. I'm going to go up to flip, flip horizontal. A little different. We'll rotate it and put it up in that corner. Now it's just a little accent graphic that kind of makes this picture a little more interesting. If I wanted to be really on the nose with the theme, I could look for a coffee cup graphic and put it down below. In this case, I've got two elements have been coffee cup. Again, making sure it's free and find something that fits in style so far has been one color per graphic. This mug right here is one color and I can make it smaller and put it below or above. I think above might look better. Then I would grab all these assets and center them again. Then change the color of this one to suit the theme. I can keep the leaf, I could remove it. It's really up to your design I to see what looks best. In this case. I think I'm going to keep it just for now. That's one way to style a text-based post. I'm just going to duplicate this by clicking on the Duplicate Page button here. And I'm going to remove some of these assets and just show you another style that you might want to consider. Of course, these are just for inspiration and it'll be you should copy my style is exactly for your templates, but these are some general principles of how to design these things. Let's say we want to use a pattern here. Canada has lots of patterns to pick from. So let's go for a leaf pattern. Since that's our theme. I see this leaf pattern right here is very subtle, but it is very similar to the colors of our design. So I will click on that. You can see it kind of blends in really well. I'm going to make it the size of the whole graphic. This is starting to look cute, but I generally don't recommend putting text over a busy background. The way to counter this is by adding a shape or something to differentiate from the background. You can find shapes by typing them into the search bar here, you can also shortcut on your keyboard on Canva by hitting C for circle or a rectangle. Here's a circle and the rectangle, I'm gonna go with a circle just to be a little bit different, but I'm going to make this the background for our text. I'm just going to try and center it behind trying to center it on the page. I'm going to move this down a little bit. There we go. And this color doesn't really suit our templates, so you have a lot of options here. We could go with the actual background color, which makes the pattern disappear, or something that's a bit of an accent. Because this green was our color theme for the leaf that we keep using. I'm going to pick that and then I'm going to go into transparency and I'm going to play around with that to see if there's one that looks best. I think that is not too bad. We have a little hint of the background through this green circle, but the text is super legible because it's against a more opaque background. Those are two different ideas for how to style quotes. Of course, you can get more fancy with it. You could do a whole border around this one here with different graphics. You can play around with fonts and colors, sizes, and styles. But another kind of graphic with texts that you might want to create is something that contains important information about the business. Let's start with a new page. The background color of this page automatically set to that cream color that we've been using because lots of other pages in the template use it already. Now I'm gonna make up some business information that we need to style on this page. Here's the information that I chose. I made up a hourly schedule of when you can go to the business. A lot of small businesses like to post these businesses with physical locations because often they're hours change seasonally. All I've got here is the information in the font that we already used, the more sugar thin font. And I'm going to keep this font throughout our templates because it looks good consistently. To this end, it becomes the brand font. I'm going to start by just dragging this information and centering it. But we do want to find a way to make it more exciting. Let's add some background details and then some graphics to offset it. I'm going to start with a torn paper search that we did before. Again, I'm making sure that we are looking only for free items. Now this graphic here is interesting, but it doesn't look very good against our background color. And because this is a photograph graphic, it doesn't allow us to change the colors. However, we can't go into Edit Image and adjusted like this. If I decrease the saturation, it takes away a lot of that yellow tone. Now I can work with this graphic because it matches a little bit better. I'm going to try putting it in the bottom corner, dragging it up, and then I'm just going to use it to outline the hours themselves. I'm going to put business hours up here a little bit separated like a divider. I've played around a little bit with this graphic and I ended up putting it upside down and in the background, cutting off about two-thirds of the way through the page, I'm going to keep the text overlapping it here and bring business hours right about there. I think I'd like something to go behind. It's ours to make it stand out a little bit. As I scroll down through the torn paper section, I saw this little green slip that's almost like a piece of tape. I'm going to grab that and put it behind business hours. The green is sort of in the family of the greens we've been using before, because it's a bit of a warmer green. That kind of looks a bit interesting. And then I'll go to business hours and change that to white font shows up. This is starting to look pretty cute. I think I'm going to add in some graphics in the bottom corners just to kind of tie it together a bit of a darker color, something green would probably say, well, I'm going to search for leaf and just see what I can find. I see this little green leaf right here. It's again just a single color scheme with our theme for the template. I'm going to make it a little bit smaller, but I like the color that it is. Placed one there. I'll duplicate it. Make a smaller one beside it. I'm going to flip it just so that it doesn't look like it's been cloned. That's a cute way to present the information of the business hours. Now if I go and take a look at the grid view of my projects so far, we see that all these pages do kind of look like they're from the same project. In fact, you can drag and drop some in-between example to put that there. And maybe I'll put that one over there. And you can see that this collection actually looks like they belong together. If these were in an Instagram theme, you would think that this business has kind of a style and a vibe that they've already figured out. That's really what we want to convey with a template set. Businesses or hobby accounts are going to be using these to say, Hey, I have great content, but I've also got a clear theme and way that I present that information. Our job as template designers is to give the account owners a vehicle through which to deliver their information and to help them look professional while they do it by creating graphics that make sense together. Now we're going to move on to the next lesson and look at how to create some templates that use both text and pictures in the same image. 7. Designing Hybrid Templates: So far we've looked at how to design tablets that feature an image and feature text. But now we're going to look at how to design hybrid pages that feature both equally. These cases, the image and the text usually have something to do with one another, and they're equally important. We're going to try doing two different styles here. One is going to be putting text directly onto the image itself. And another is going to put the image and texts side-by-side. So let's start with putting it on the image itself. I'm going to start with a picture frame. And we're going to pick this one because it has a little interesting corner right here, but it will still makes the photo be the main part of the picture. The background, of course, is the same cream color we've been using on every other page. Now let's first start by finding our image. We're going to play with an example of a topic that this page could represent, could be a announcement that summer drinks are now in stock, in which case I'd want to find a picture of iced coffee. There's a lot of fun images here to choose from for our sample, but I'm going to just pick the first one because it does have a lot of the same color tones we've been working with so far. Now what's good about this picture in terms of putting text on it? Is there some blank space we can definitely fit words in here without obscuring the image or the text being legible. To start, I'm just going to hit T for text box and I'm going to type in summer drinks here. I think I'm going to put this text in this area here. So I'm going to put these together and adjust the text box a little bit. We could leave it like that. If I had, there is a bit of an art form to making texts fit in spaces. And of course, you don't know what actual photo your clients are gonna be using for this particular page of the template. So you can only do your best really, you can't predict what's gonna be there as a variation on this, I'm going to remove summer drinks. Just leave are here down below. Make it a little bit smaller and create a text box that says summer drinks, just like before I selected it. And I'm gonna do it in all caps right there. Make it a little bit bigger. And even maybe to play with it is the letters there. It's a little bit different now, but it feels a bit more like an announcement. We also have an opportunity here what we're doing by adding text over this picture, which may very well be changed, is just trying to give your customer some options as to how they want to style their own photo. Here it gives them the option of some all caps with some small caps. We can try mixing it up by adding a different sized font here. This little phrase can be shrunk down to fit in the space. Then we have another kind of variation on the text for our customer to try. Now this little sliver in the corner does tie into our colors for the theme, but I'm also going to grab one. It leaves and put it over here as an offset. It'll add a punch of color that connects to the rest of our template designs. Going to pick this light green leaf right here. It'll copy it. And then down here, click and paste it. I'm just going to rotate it so it fits in this corner right here. Now this is a promotional posts, basically, one of the topics or themes that you might have picked out for this niche could be promotional posts about products or new beverages or snacks. And this is an example of the text overlaid over a photo. Now I've made a new document unless try putting the text and the photos side-by-side rather than on top of each other. I'm going to start with a frame again. This time going to pick this sort of angular frame. I'm going to make it like that. Now we have a little bit of the background there and there for accent. Let's stick with our same idea of promotion about the summer drinks. I'll go back to photos and find another ice coffee for us to work with. In this case, something horizontal will work best. Let's work with this photo for now. I'm going to type in summer drinks. Maybe add the word new to the beginning. Canada allows us to do a lot of fun things with fonts by going up to the Effects tab here, based on this design I've made so far, there's a drink and the center of this page, and I'm going to want to highlight it a little bit. I'm going to try using the curve tool with this text, which makes it round. We can scroll down and we can make it in a perfect circle like that. I'm going to make it about that big. So it is pretty circular. Go to change the font so that it is white and will show up and I'm going to put it over our little drink here. Could even rotate it, make it a little bit fun like that. And maybe it would look better if it was even bigger. Now this is kind of visually interesting. I find that if you are putting text over a photo and you wanted to make the contrast a little higher, you can click on it and go to effects again and add lift. That's going out of very faint black shadow behind it, but it doesn't make the lights pop against other light background images. You can increase that a little bit if you want. You can see how that changes when I move the slider. Alright, I think that's the layout I'm gonna stick with for now. Down below, I'll add the critical information. Make something up here. There's a little blurb we can use. I'll make that font dark so that it shows up against that section. I will make it smaller and drag it into the text area. It's important that you don't put too much text on graphics like this because there's a point at which it becomes difficult to read. People also have very short attention spans, so we want to stick with key information, the tagline, one or two sentences. In this case, these are two sentences. Now if again, I want to pull in that green color for this theme, I could add another leaf. I could add other decor items, the page, just by searching through elements in graphics. Just for simplicity, I'm going to go up and grab a leaf from one of the other templates. We haven't re-used this one, so I will copy it, drag it down, and it will paste this design a little bit big, but let's find a home for it here. That just adds a little extra green. There's some green in there as well to balance out the photo in relation to the rest of the designs. So let's take a look at the grid view and see how they all look together. So far, I think these look pretty good. You can mix and match them, drag and drops. And then they all look like again, they're from the same brand. At this point, I've got six designs, as I mentioned, I think 12 would be a minimum, but more is generally better to add more pages. You can make variations of the ones you've already created. For example, you could take this picture and change up the textile in the background or change it the leaf and rearrange it a little bit. The thing is you don't need to reinvent the wheel every time. In fact, it's good to have some elements that repeat every couple of posts because that becomes sort of a brand signature. For example, this frame right here with that little polaroid border could be something that is a bit iconic in their feed. So I would reuse this exact style, maybe every nine pictures, because if you think about the Instagram grid, you don't want them to be touching. You don't want the images that are the same shape or basic design to be showing up one on top of each other. For example, for these pictures as I have them here, this would be the picture in the top left of the grid. This one would be right below it. And that actually would be a little bit cluttered because they're both photo pieces. So I would maybe put that one there and then let this one be way below it and have another photo in this position right here. You can worry about these kind of layout choices and how you organize your templates after you finish designing everything. But do spend some time here in this grid view swapping things around so that you don't have to designs that are too similar close to each other. But these are some basic ideas. Start designing your templates and I hope they were inspirational. Again, if you need more ideas, go look at Canvas template library and see what they have to offer. You'll definitely find a lot of inspiration there that you can then derive into your own original design. 8. Diversify Your Designs: After you've created an awesome collection of templates, you're probably going to be feeling a little exhausted from designing. However, it's a good idea to have more than one listing in your Etsy store, especially if you're going to specialize in a specific type of template or niche, that way your customer feels like they have some choice and also your store looks more professional. You can definitely design other collections of templates that are totally unique and you should do this as this is what Repeat customers will be looking for. However, you can also make a few variations of the templates you just created using different color schemes. These can be sold as separate listings since they are different from one another and can give your customers some choice when they're picking up their templates. Taking a look at the template collection that we created already, we can make some variations of this with pretty little effort. Just at a glance, two things that we can do to change this, to make a different variation at the same template is to change the colors and change the plant graphics. Those are the significant aspects throughout the collection. In this case, I'll just show you how we can swap this from being green and neutral to being a pink themed design. Lets hop over into this 1 first, Canva has a feature called styles, and if you go over to this option on the left-hand menu, it shows you some different styles that you can click on and swap all the design aspects in your a template for this case, I'll click on this one right here. Maybe we'll try this and see what it does. It's going to swap everything on this page to be this color scheme. And it just did one page. But maybe let's see if we click on all pages, what happens? We see those colors are changed. The fonts change to. This is a good start. We could definitely go with this. So let's start from the top. I'm going to delete all the leaves because that doesn't really fit with this new pink theme. I'm going to swap them for flat or drawings. So I'm just going to go through each one and delete the little leaf accents. Now on some templates like this one, there are aspects that don't adapt to the colors. We're just going to have to manually change this one. Instead of this burlap, we're going to look for something pink, pink fabric. And a drag and drop that one in that pink color is cute. So we're sort of going with a like a lock and a pink theme for this one. In this case, the paper actually looks okay, but I am going to switch it for something white just so the contrast is a little higher. Here I found this white sort of grid paper that is a kind of a fun pattern mixing. I'm going to look for a line art. Flower. This one is nice. We'll put it right there and let's make it pink like the background. This is looking cute is a very different style, but I didn't really change that many things. Now we just need to swap in the sample photos to find something that fits better. I just switched for pink coffee and it brought up a bunch of images it with coffee that are pink. So it kind of fits with our theme again. I'll drag and drop that photo in there. And there we go. When it's done, once we went to the next one, new summer drinks, I want to find something that looks like a summery drink in pink. There I found a pink one. And I'm just going to adjust this text, make it a little bit smaller since the new font is a bit bigger. I can add in another flat or detail. This case maybe we'll make it teal to match the photo, but you can really adjust it there. And we'll move down to this one. Again. This one had flowers along the side so we can drop in some more flowers. Makes him the colors we've been working with. So we've got a hot pink. Maybe this flower is well, I changed up the photo again so that one is a full image page. This one, this graphic right here doesn't change. We're going to define something that suits. And this is the background white that we changed to be a little bit cooler toned. Just going to make it even more so than it looks properly white. Now, this kind of holographic tape graphic, which suits the theme pretty well. Now, this doesn't stand out super well. So we're gonna go to effects and hit lift becomes a little bit clearer against that background. And I just swapped around the colors here a little bit to make it look a bit better. Now we swapped in an image here and the text doesn't quite work the same way. So I'm just going to reorient it around the page. Here. I moved around the text a little bit and added some flowers. In this case, I didn't really have a photo that was pink that match the text. But by choosing a really neutral photo, I was able to add the details that bring in the colors scheme. In this post we just have the background that is not the right color. So we're just going to delete that and look for a different pattern. Heart pattern is pretty cute, so we can drag that and fill up the background position and seductive back. I think having this not opaque would be best. Maybe we can change the color of the hearts to be the pink we've been using. Reorient these little bit. There we go. This one's pretty good to go. If we go look at the grid view now we have a totally different vibe. This is, it looks like a completely different template because you've used different placeholder images, different little graphic accents and different colors. But it is still the same template. I will say I did this one pretty quickly. You might want to put a little bit of thought into your design style a little bit. Make sure that you are creating these as separate files or you could duplicate your Canva file. So file, make a copy and then you will have two versions of the same post in your camera documents. That way you can ensure you aren't editing a template that is being sold somewhere else. Make sure you change the name as well when you do this. And it's just that easy to create variations on templates that you create. So it's worth spending the time making your original template collection because you can make many variations of it. You didn't even have to do a coffee shop one again, for this one, you could add, try and target a different theme altogether. Now that we've looked at how to do this, we're gonna move on to the next lesson and look at creating the deliverable PDF for your customer. 9. Create Your Deliverable File: Once you have your templates ready to sell, you're going to need to create a document that your customers will receive upon purchase on Etsy. This document will contain the link to your Canvas template. This is a great opportunity to build your brand and invite your customers to follow you on social media as well. Let's take a look at an example of how you might format this deliverable PDF to make your deliverable PDF in camera, I like to use the report size or an A4 document. You can find that by searching for it. In this case, I have it right here, so I'm going to click on Create blank. This is the size of a basic piece of paper. So we're going to work with this to provide the link for our template that we sold. Now the way that you design this is going to be based around your brand style. So if you have your Etsy store already set up, you might have a theme or a logo that you're working with, in which case use the colors from that. If there's any graphic elements that are related to it, you can add those in. I'm going to make it very, very simple just so that we can move through this process a little bit quickly. Now in this case, there's actually some templates right here that I can use. Now I can use these because I'm not selling the template itself. I'm just telling a flat PDF. So in this case it's okay to use Canvas templates. They have this cute one with some paper textures and some grids. So I'm going to go with this one. Now if you have a store logo, I'd recommend putting it somewhere at the top to begin with. I don't have one for the sample, so I'm just going to make a circle and just pretend that this is our logo. There are different that big, I will make it a blue color to match that bottom blue just for accent. And we'll just put it right there. So the pretend that's your store logo. Going to zoom in a little bit. This is how I structure these pages myself. Now you can be creative with it, do whatever makes sense for you. And also if there's instructions that you want to include, this is the document you would do that in. You might want to add a second page that says frequently asked questions and answer them there or how do I access this template? There definitely are people who get confused by Canada templates. They are not the majority certainly, but you may want to preemptively give them some instructions, but for now we're just going to focus on the page with the access link. I'm going to hit T for text box and I'm going to type in the first phrase here, which usually is something like this. Put thank you for your purchase of with three dots at the end and make it a little bit bigger and put it right here below the logo. I'm just going to pick a font that we can use as our brand font. Maybe we'll use libri Baskerville. I put this here because basically what we are doing is creating a template as well that you are going to reuse every time you create a new listing on Etsy. So below this we're going to put the name of the product. So coffee shop Instagram template bundle is the name of my product. I'm going to highlight all of that. I'm going to bold it and make it a little bit bigger. I'm going to put it right there. Now every time I reuse this, I would change this phrase right here and I can leave everything else the same. Another textbox and out a little bit of instruction text. So there's a little bit of instructions and just added which say to access your template, click on the button below. It will open a Canada in your web browser and prompt you to add the template to your accounts library. So just some very simple instructions. And we'll shrink that. It fits within this white box here and put that there. Now we're going to create a button here that's going to have our link. So I'm going to go into elements and I'm just going to search for a button. And it gives you lots of graphic options here. Now I didn't find any options I liked in the buttons section, but I'm going to go to a rectangle instead. And I'll just click on irregular rectangle going align it up and just make something that is sort of the shape of a button you might click on a web browser. I will change it to be the brand colors. Let's pick this brown here. This is going to become our big button with the link here. We're going to add some texts that just says, click here to access template. Going to highlight it all, make it bold and maybe I'll make it small caps, all caps as well. Now in order to make this actually go to your template, you need the link for it. I'm going to go back over to our other document right here. This is our templates that we created. I'm going to go to Share. Then I'll click on link sharing on and go down to publish as a template. And there's two links is going to give you here the first one, lot of people see the design but not edit it and we do not want this one. We want the template link sign-in required. And anyone with this link can use this design as a template. So I'm going to copy that URL, go back over to our other design. Click on this text, and then I'm going to go there to find the link button. Then I will just paste it right there and hit enter. And it has an underlying under it now, so now we know that this button is going to be clickable and it will go to the template we wanted. After that, you can add whatever you want here. I like to add a thank you note and say if you have any questions, reach out to me via Etsy, happy to help. And then you can include an offer like, if you like this, join my newsletter. Here's a link to it. If you do that, you get a free template or wherever your offer is. You can also add buttons for your social media. I'm going to populate some of that in here just to show you what it could look like, but you can have free range and do whatever you like. Here's what I added. I added the text. I really appreciate your order and I'm here to help if you have any questions or concerns, please feel free to reach out via Etsy and I'll respond as soon as possible. I added the phrase shop owner name. I chose a cursive font for this just so it looks a little more personalized. And then put the name of the shop down below. I created a little box. I just use an offset white, cream color here that has a newsletter offer, including a link as to where to click and an offer and what they'll get as little freebie for doing so. And then I added the logos for some social media accounts. You can get those just by going into the search box and typing in the brand name we're looking for. And usually you'll find the graphic for the logo. To make these links, it's the same as texts. You just click on them, click on the link box right here, and then you'll type in your profile URL or whatever site you're trying to direct them to. Now a zoom out and you can see that this page looks kind of complete. Of course I don't have real branding, but it will look a little bit better with a real logo. You can add your store name up here, whatever information you want to. But this is the basics of a deliverable PDF that will help your customer access the template and then connect with you in other ways. To finish off, you would want to save this as something along lines of template access link information, something along those lines, because this is what the filename is going to be when your customer buys it off with Etsy and you don't want them to think like, Oh, I got the wrong thing or something's missing. You often to know that this is the link to access your template. All you have to do now is download it. So I will click on this and I recommend picking PDF Standard just so that the links are clickable as long because it's a PDF, but the PDF print is a bit of a big file and you don't need to give them a big file for any reason. When I download this. Just gonna wait a second for happen and I'll show you how it looks. This is our finished PDF I'll exported. And you can see here is the link. And when I click on it and just to show you what customers see, they go to this page basically, and it says a template was created by Your Name, me, you'll shared with you start designing now and they conflict through it to see the different pages in the template, tells them the size and then they click Use template, it saves it to their account. So they are not going to be editing the one that belongs in your account. They're gonna be making a copy onto their Canada account. And they can reuse that link if they want to make another copy in the future. But generally they just do it once. That's the basics on how to create your deliverable PDF. And as I said, if you want to add additional pages with this document, with instructions or tips or anything else you want to include. You're more than welcome to do that for your customer. 10. Pricing Strategies: You have a lot of flexibility as to how you price your templates. You'll find templates with different numbers of designs at wildly different price points on Etsy, I would recommend creating moderately sized collections for around ten to $20 depending on how complex they are. Remember that you can sell these templates as many times as you want. I can take advantage of things like sales and NC ads. Once you have a few template listings up on Etsy, you can group them together into bundles. Bundles are tremendously popular and customers loved the savings that they get by purchasing them. Bundles should be significantly discounted. Look at your competitors to see how they are pricing individual templates versus bundled collections. In my store, I sell smaller theme bundles and then one mega bundle with all the templates from my store. This mega bundle is actually what I sell more than any other product I offer because it has a very high perceived value. Remember that you can change the price of your listing at any time. Don't be afraid to play around with different prices to see what customers respond to. Now we have reached the end of the course, and I hope it's been helpful in guiding your creative design business if you want to learn more about Etsy for me, my other course called build a successful digital product shop on Etsy has lessons on setting up your listings, writing product descriptions, creating listing images for digital products and more. You might find it helpful if you're still learning the ropes of Etsy and digital products in general, as for our class project, I'd like you to create one template for Instagram that you'd be willing to share with the class. It can either be a photo post, a textbook IT or a hybrid post. Just like we discussed. Pick a niche that you want to target and designed it with your customer in mind. If you share an image of your template, I'd be happy to provide feedback if you'd like. And if you've enjoyed this course, please consider leaving a review. I read them all and I really appreciate your feedback. I wish you the best of luck with your creative projects and thanks again for joining me for this class. Happy creating.