Transcripts
1. Introduction: Hi there. My name is Rebecca. I'm a graphic designer
and an Etsy seller. And in this class, we
are going to design a deliverable to help you deliver a Canva
template to a customer. If you've designed
something on Canva that you want to
sell as a template, then you need to generate
a template link. But once you have that
link, you need to put it in something in order to
give it to your customer. So we are going to be designing a PDF in Canva with a
clickable link section. I'm going to go over a
couple of the things that you should
include in this PDF. So this class is ideal
if you've already designed some products or
are planning on doing that. And just want to
know the specifics about the deliverable aspect. If that sounds
good to you, let's hop into the lesson together.
2. Deliverable Overview: Working in Canva
and I've opened up a page to be our deliverable
PDF for our customers. I'm working in a 8.5
by 11 inch canvas, which is basically just the
size of a sheet of paper just because I like the
dimensions and the size of it. I've made a little mock up here that we're
going to go through, and then we'll add in
some placeholders for each section just to show you how it can look
when you're done. So I'm going to zoom
in a little bit here. At the top of the
page, I put the logo, and this can be whatever shape you want it to be doesn't
have to be a circle. Below that, I will put
the name of the product, usually in bold in like a big
heading font just to make sure that it's clear to the customer which product
they purchase from you, but also so that if you are
sorting through lots of PDFs, you can instantly tell
which one this is for. Next, this box is
what I use for text. I'll just put in a
message to the customer. There can be instructions.
The instructions will vary a lot depending
on what your product is. If it requires a lot
of instructions, you may want to do
additional pages to this PDF with details on
how to edit and use it. But generally, this
is just going to have a message that's like,
thank you for purchasing. You can click on the link below. You will need a free Canva
account to use it, et cetera. Next, I'll have the link
button for the template here, and we'll build that together so you can
see how that works. But I'll put that as
a big, easy to see, click on button right here. Then at the bottom of the page, I'll just put some branding
information or social links, like icons for Instagram, Etsy, website, and URLs or anything else relevant that I want to direct customers to. You can also use this section if you want to do a
newsletter plug. If you enjoyed this template, get a free bonus small item by joining my newsletter
and click here. So you can add other offers within this deliverable as well. If you do that, you just
want to double check that whatever you're offering is
within ESI's guidelines, if you are selling
this deliverable and this template on EtS. With that little
overview, let's go through and build this
out as a mock up.
3. Personalizing Your Deliverable: Depending when you're
watching this, your Canva interface
might look a little bit different because
they are rolling out a new one later this year, but the elements
should all be the same and the shortcuts
should be the same. So first, we're just going to
put in a placeholder logo. I'm just going to find a
picture to do with that. There. I just found this MS logo in the Elements
library as an example. Next, you would change
the title here. Now, I would recommend that
you make this all branded to your style guide for your Es store or whereever
else you're selling this. So you probably
already have brand fauts, colors, et cetera. Feel free to make this
as designed as you like. You can do a background,
you can do borders, you can do other little
graphic elements. You can be very cute
or very charming, or very professional,
whatever your vibe is. As it is, I just like to make these headers very large and
bold so that they stand out. Next, I will add in some
placeholder text here, so hold on 1 second. While, I just fill this in
and show you what I wrote. All right, here is the
text I've written, and feel free to copy this. You can totally use
this text if you want. It just says, Thank you very
much for your purchase. You can find the link below. If you have any
questions about it, reach out to me via Etsy, or you can change that however, you prefer for them to reach out to you, e mail or whatever. In order to access
this template, you will need to have
a free Canva account. Make sure you are
logged in and not using a private browser if
you have any issues. That is something that I've
found people often get confused by if they're
not familiar with Canva, they don't know they
need to be logged in, and private browsers seem to mess with template
additions for some reason. This link will make a copy of the template in your account. That's just to help them
understand what they're getting. After you add this, we move on to our template link button. We'll do that in
the next lesson.
4. Adding a Clickable Template Link: Now we're going to customize this template link button so that your customer can do
the most important thing, which is access their template. If you don't have the link
already for your template, you find it up through
here in the share button. Now, again, sometimes Canva
does move things around, but I'll show you where
it is at this moment. Share, and what we're looking for is
actually down in More. Sometimes it's down there, if you don't use it
a ton, and we're looking for template link. If I click on this,
it's going to offer to generate a link for
you that anyone can use. They will have to be signed in, but we won't know who
makes copies of it. We click Create template
link, and there you go. Now we hit copy, and we
have that on our clipboard. In order to make this
into a big button, I basically make a shape
that looks like this, and then I put text over it
and make it a hyperlink. So that when we export as
APDF, it is still clickable. In order to do that, we
are going to hit R for rectangle on the keyboard as a shortcut or just find
a rectangle shape. I'm going to make
this roughly the size of the button
that I want it to be. And position it there. I'm going to go into the border style up in
the menu here and change corner rounding so that
it becomes more of that pill shape that looks like a button on a web browser. You can decide how you
want this to look. You can add a border
or anything else. I'm just going to
change the color. Actually, it's the same
color as that logo, so we'll leave it as this green. Next, I'm going to
add text over it, so I will hit T for text. I'm going to move
this box over top, and I'm going to type in. Click here for
template in Canva. Or something along those lines. You can change up the
wording to suit you. Now, in order to
make this a link, we'll just keep it
centered there. When it's clicked, go to these
three dots and go to Link. You can also use Command
K if you are on a MC, and it'll open up this option. So I'm going to just
paste in Command V, the link that we copied from that template link and hit De. Now that link is active
and it's underlined. Again, you can style
this however you like, but it is clickable once
we export it as a PDF.
5. Adding Social Links and Offers: In this last section,
like I said, we can use it for branding
and social links. So I'm just going
to clear it, and we can put a couple examples in. If you want to find logos and things for common
social media platforms, Canva does have them
in their library. So you can go to elements,
just type in like Instagram, and it will bring up a bunch of different versions of
the logo over time. Generally, I'll pick
something like this, which is more like a cartoon
representation of the logo, so it kind of is easier to customize to
your brand colors, which you can just do like that. For these logo icons, you can do the same thing that we did up here and just turn it into a link that links
directly to your social, or you could put this here
and then put a textbox beside it with the
handle or the URL. T up to you and your preference.
You could also do both. There I've just put three
together as an example, like a Facebook,
Instagram, and e mail. But you can make these
whatever icons you want. You can also add in
some texts below. Here's just some texts
that I put together. I've put the URL for the Es shop and an e mail
you can be reached at. I do like to type out the e mail rather than just
put everything in a hyperlink because
sometimes people just prefer it more visual
so they can type it in. And then, like I mentioned,
I've put a little offer here, and this could be a hyperlink
link to your sign up page where they can get an offer or a template or
something like that. So altogether, this is what
our deliverable looks like. As you can see, it is
pretty straightforward, but it's still very informative everything on this page
is serving a purpose. And you can add additional
pages to this PDF, however many you like with
whatever instructions are relevant to your product. You would then export
this as a PDF from Canva, making sure not to use the flattened feature.
I just pull it up here. PDF standard is what
I usually pick. Don't pick flatten because
this will disable your links, so that's the only
tip to mind there. Then the PDF is what
you can upload to your EC listings as the item that gets delivered
when they make a purchase. I would title it something like template access information, just to make it
clear what it is, and this is how your customer
gets their template. I hope you found
this mini course helpful and that you're now able to create a very cute
deliverable for your products. If you want to learn
anything else about digital products or running a digital product store from me, I do have other classes
on this subject, including a course
all about running a successful digital
product store with this kind of information, but also a lot more. As a little project
for this class, I would just love
to see the kind of deliverable that
you come up with. So please feel free to
upload this as a PNG, even if it just has
play solder information because it won't be clickable
when you upload it. Don't worry. Upload that to the class so that
I can take a look, and other classmates can
be inspired by your work. And if you have any
questions or comments, please feel free to use
the discussion section, where I would be happy
to chat with you. Good luck with your
template business, and I'll see you later. Bye.
Rebecca Wilson, Artist and Illustrator
