Transcripts
1. Introduction: Let's be sofa real for a second. So repreneurship and
creative freelancing is fantastic for some, but it isn't for everyone. Welcome to this class, where
we are going to be exploring specifically what
it's like to apply for and work on creative teams. My name is Bernadette Banner. I am a costume designer, turned dress historian,
turned content creator. So while I currently head
a creative team now, I started off as an employee working on costume
teams for Broadway. I've learned a lot
about what it's like working from both the
team member perspective, as well as from the
employer perspective. So today, I'm going to sit down and talk you through
some of the tips and strategies I've learned
what things I've found successful and so
as an employee, as well as what I
look for when I'm hiring team members as
a creative employer. With the rise of
creative freelancers and online content production, there are so many
fantastic opportunities to work with other creatives in
the fields that inspire you, without, of course,
the stress of having to start a whole
business by yourself. In this class, we'll break
down the soft skills and traits that will set you apart and help you
excel in your career. The more practical elements
of getting the job like CVs, interviews,
and networking. We'll also talk about pay and asking for
what you're worth. And, of course, what to do with the job once you've got it. Hopefully, this will give you some insight and advice
if you are looking to break into a
creative industry in a team oriented environment. If that all sounds
interesting to you, I cannot wait to have you
join me in this class. Thank you.
2. Soft Skills: Analytical Thinking: Welcome to the first
official lesson on your journey towards
working on creative teams. Before we can talk about the
cold hard resumes and cache, we first need to start with the most important and frustratingly intangible
aspect of getting the job. While, of course, it's
all well and good to have the hard skills that directly
relate to your fields, For example, an eye
for composition, if you want to go
into cinematography or carpentry for building sets, it's what we call the soft
skills, like curiosity, perseverance, and
communication that make you a specifically unique
asset to any team. Different fields see
different advantages for different soft skills, but there are a handful
of skills that I find to be pretty
universally useful. The first is
analytical thinking. I personally am a
firm believer that developing your ability to look at a situation
analytically, to break it down into components and to learn why
it is the way it is can help you succeed at literally almost
anything in life. Having the ability to identify a goal and to break down
the steps needed to achieve that goal is a
skill that benefits so many areas beyond
just the creative team. For example, when I was moving into the
online creator space, I learned pretty quickly
that I needed to know how content
distribution worked. So I started asking questions. First of all, what is the goal? The goal I pinpointed was
for a video to do well. What does it mean for
a video to do well? That I defined as
for the video to be widely seen and enjoyed
by the right audience. Who is the right audience?
The right audience? I think is someone
who enjoys calming, inspirational, educational
content in my particular case. When I as a viewer, want to enjoy some calm
inspirational content. What makes me click on a particular video over every other video
on the home page? The answer to that I found was a certain style of thumbnail
and title wording. Here is where I got a pen and notebook and watched a bunch of videos and really examined
my own personal behavior. Good audio kept me listening to videos even when I was less
interested in the subject. Too many ads made me click off and detach from the creator. Lack of personality
or individual insight on a topic made me not
return to a creator's work. Editing effort kept me engaged, but notably, this effort
didn't have to be good. It just had to be effort. I could implement
all these new tips I'd learned by placing myself at the foot of my goal and working backwards in
order to achieve that.
3. Soft Skills: Excitement: Creative industries are
highly competitive, as I'm sure you
may already know. And if you can't demonstrate
that you want to be here and will make an effort
to learn about the work, then I can almost
guarantee you that you will be passed over
for another applicant. Passion, excitement
about the work. This minimizes resistance, and it makes your work more fun, and in many cases, for you, a lot easier. When you get enjoyment
from your field, you are far less
resistant to trying new things and taking on
more difficult tasks. You're less likely to
procrastinate or to do things halfheartedly if you
really care about the work and you
want to do it well. Before entering a
creative field, it can help to really, truly ask yourself where
your passions lie. As a side note, there's nothing wrong with exploring
your passions, and just because
you find you feel strongly about getting into
a specific field right now, does not mean that
you're committing yourself to this profession
for all of eternity. There is nothing
wrong with allowing yourself the freedom to explore your passions with as little pressure as possible. I have personally worked for people fabulously
accomplished people in their creative
fields who were on their second or third career and had completely different
careers before this. It was that realization
that, Oh, wait, you actually don't have to pick one career and do
the same thing for your entire life that freed
me up a lot creatively. Passion is also contagious. Your passion will help to
boost the team morale. It is so much more fun to work on something that everyone on the team is really
excited about. And of course, if we're
looking for people to hire, we're of course going to
hire the people who are all super hype about this
one specific project.
4. Soft Skills: Curiosity: The next trait, of
course, leads straight into curiosity and
willingness to learn. This again, becomes
your biggest asset, especially if you're relatively new to your field and you don't yet have the highest skill
sets necessary for the job. If you demonstrate that
you have a willingness to learn and to do what it takes
to improve your skills, you are going to be
just as hirable in my own opinion as someone
who's highly skilled, but perhaps not as
nice to work with. This involves asking questions, attending workshops and
learning events when available, doing a ton of reading and engaging with your
field intellectually, and taking constructive
criticism well. This is big. I have personally, sadly had employees
who I've had to give some uncomfortable
feedback to. Some of course, take it really
professionally and we work together to improve their skills and our working relationship. Some unfortunately
take it really poorly. They react emotionally and they take it as a
personal offense. And this, of course, goes back to the danger
of becoming so passionate that a lot of your self worth gets
tied up into your work, and that a potential
criticism of your work or a little suggestion
that you do something a little bit differently for efficiency or a
different result will inevitably be taken as a personal insult or a criticism
against your character. Having the ability to
separate your work and your creativity from your value as a person is hugely important. I have to deal
with employees who inevitably don't
take criticism well. Inevitably, we reach a salemate, and they become more of a hindrance than a
help to the team, and of course, the job doesn't work out and
they don't get rehired. And unfortunately, if that's the impression
that I have of their work, I then can't
recommend them to go further and work in other
teams to colleagues of mine. Having a healthy
passion for your work, and again, that curiosity and
that willingness to learn, we'll have you
looking at your work and taking that
criticism and in a way, being excited about it
because it gives you the opportunity to improve
and to build your skills. I know personally,
I've worked on teams and I've worked
for people who are incredibly knowledgeable
and they've had me go back and redo and redo and erase this
and try it this way, and it's taken so long
and at some points, I've got frustrated and does it really have
to be done this way? Why wasn't it better
the other way. But ultimately, those are the projects that I've come out of looking back and thinking, this is the best work
that I've ever done. My skills as a result that I can then apply to other
projects and that I can take forward in my life and my career have been
so vastly improved. Your skills do not define
your worth as a person, but they do have the potential to improve your
creative abilities, and improving those
skills and seeking to improve those skills
and learn from others, is going to be so
valuable to you on your current team and in
your current line of work, as well as we'll come back to serve you again
and again in future. A handy little tip for that.
5. Soft Skills: Initiative: The next trait that
I would say is pretty important to have
on a team is initiative, which is the ability to
identify problems and find weak points in a system
and to work to fix them. For example, I used to do a lot of work with an
organization that at times involved selling
merchandise and very busy venues. The ability to recognize when a crowd was getting
overwhelming and to take up another line of customers instead
of continuing on a less pressing task while my supervisor was very
understandably overwhelmed, showed an initiative
that I was always profusely thanked
for after the fact. Notice where the bottlenecks or pain points are in your
team structure and see if there's anything that you
can do to ease that tension on your teammates while
they're overwhelmed. I know this point can
be a little bit tricky, especially for those
of us who are a little bit more reserved and
don't necessarily want to put ourselves
out in a way that could potentially not have
the greatest result. And I know I was definitely
like this as an employee. My level of initiative. In many cases, there were
situations where if I had the choice between
perhaps going out on a limb and showing
some initiative or not, I would very often choose not to do that just for
safety purposes. But now as an
employer, I realize if an employee of
mine is going out on a limb and trying
to solve a problem, noticing something that maybe isn't the most
efficient thing to do, and while I'm extremely busy and distractive
with something else, you, does their best try and
fix a problem on their own. Even if the task
isn't necessarily successful in one
particular instance, the ability to
show initiative to demonstrate that you
can go there if needed, I think is a huge win. I would still be grateful for them
showing that initiative and knowing that if something were to happen while
something was crazy busy, and I was distracted
by something, I could potentially rely
on them to take that on.
6. Soft Skills: Communication: Which, of course, brings
us to the next point, and that is communication. This is huge. Of course, you know, if you're showing initiative and you know, something doesn't necessarily go right and you don't
communicate that, then we have a lot of problems, especially in a team environments
where potentially there are really only a handful of people doing highly
specialized jobs. Your job affects
everyone else's job. Be open about problems
and timelines. Letting everyone
else know how you're running and how your tasks might affect their tasks
and their ability to work is going to be
massively beneficial. I know we may not feel like
we want to be the bearer of bad news or to admit that we're having problems or
difficulties or mistakes, but it is going to be so much worse for you
if you leave it to the last minute and you don't
tell people and problems start to arise and no one's
prepared to fix them. At least if you know ahead of time that
you're not going to make your deadline or that you
need help with something, you and your teammates
can work together with plenty of time in order
to meet those deadlines. You have time to ask questions, you have time to
do some research. You have time to disseminate other tasks to other
people, if necessary, and we're not stuck at
the end of the process, absolutely scrambling
to get things done. There is also
absolutely no benefit in keeping secrets and
hoarding information. I have worked with
people like this, especially in the more
high profile industries, like on Broadway, where there can be a more
competitive attitude. Those were the people
who ended up causing massive breakdowns in
systems and caused major problems purely
because they withheld information in favor of
being the one in the no. Those people were
generally not re hired. This goes for those
of us who have disabilities or any
personal limitations, be very clear and very upfront with your employers
and your teammates, what you are capable of doing, what you may need help with, if there's anything
that you need in order to do your job
most efficiently. It is absolutely nothing to be ashamed of as long as
you're not putting yourself in a position to perform jobs that you
really shouldn't be doing. I have some musculoskeletal
mobility limitations. And when I was an employee, there was one particular
job that I got hired for that involved a lot of
physical lifting and, you know, was very
physically strenuous. I ended up injuring myself on that job and didn't tell anyone. So I was in physical
therapy every morning for an hour or two sometimes
being late to work, sometimes not being
able to run as efficiently as everyone
else on the team. I didn't tell anyone about
this because, you know, I was afraid I'd be fired or
that I wouldn't get rehired, that I would be viewed as
less valuable the team. The reality was I was
not able to perform efficiently because
of those limitations and because I never told anyone. And so I was never able to be repositioned on say more
administrative work. Instead, it was just
kind of a disaster, and, you know, I was not hired on that particular team
again, and I wonder why. People are a lot more accommodating than
you think they are. People generally
very happy to help and very happy to make you as
comfortable as you can be. So I will say for people
with disabilities, it is so important for
you to communicate to your team what the issues are and what your
limitations are, but also to have a plan in place for you to be able to
take care of your issues and to solve them as much as you possibly can individually and on your own in a way that doesn't add more work
to their plates.
7. Soft Skills: Recap: The final thing is, of course, you know, just be
a decent person. That's very nebulous and
very undefined, but, just general human decency is
going to take you very far. Many creative fields
require working long hours. It's for this reason
that almost every creative I know and
almost every hire I have personally made
has been heavily weighted in preference of
personality over skill. Obviously, this doesn't work in medicine where you have to know how the human brain works if you're going to be
doing neurosurgery. Skills can be
taught and learned, especially if the applicant
is hardworking and passionate about the subject
and willing to learn. But your employer and absolutely everyone on the
team are going to have a brutal experience if you
are working with someone who you don't vibe with or who isn't pulling
their weight. That means that as an applicant, your ability to demonstrate your personality and your
ability to work with others, potentially in high pressure
environments, if necessary, is going to be arguably more important than the hard skills that you can demonstrate. So a recap of the
skills that are very helpful for you to
know if you are applying to work
on creative teams, number one is
analytical thinking, passion or excitement
about the work, curiosity or willingness to learn initiative
and communication. So the activity
for this section, I would like you
to define which of these core skills you feel
you already excel in. Is there more than
one? And which do you feel like you could
work on? Here's a hint. You can put your
analytical thinking skills to the test by
identifying your goal, which is potentially obtaining
the skill of your choice, and break that down into the steps you need
to do to improve.
8. Getting the Job: If you're lucky enough
to work in a field where job postings and
applications are the norm, this is excellent news
because this just means there's one less step in having to source the
job for yourself. So let's start with
the practical tools that you'll need
to pitch yourself. First, you will need
a CV or a resume. Depending on where you live, the definition or the
interchangeability of these terms depends. A resume is a one to two
page compilation of jobs and skills that's
been specifically tailored for the job that
you're applying for, whereas a CV is a compilation of all past jobs and schooling and education and achievements
throughout your career. And it tends to be
less often requested. More and more so
these days, globally, we're tending to
gravitate towards using both terms
interchangeably with resume being more
common in the US and CV being more common
elsewhere in the world. But generally, this
term refers to, again, the one to two page tailored
report of the past jobs, achievements, education,
and skills that are most pertinent to the job
that you're applying for. Because as someone who reviews resumes and CVs, I
can tell you that, sometimes you get a whole
stack of things and you have to pick an applicant
from a pile of people, and you want to be able to look at specifically what is the most relevant and your
time is valuable. Number two is a cover letter, which is a round one
to two page, again, personally written letter,
elaborating on your resume, on your achievements, on whatever you really
want to write about. It can sometimes be in
the body of an e mail, it can be attached
as a document. This should be personally
addressed to the company or recipient and should explain why you want to work with them, what you can offer and exhibit
a bit of your personality. It can also, if you need offer
any explanations for gaps in your resume or anything else that you think
might raise questions. The more successful
cover letters I've received have been
personally addressed to me. I have seen letters addressed to hiring manager or to
whom this may concern. This might be different
for big companies where you really don't know
who will be reading this. But if you're applying
for a person, a specific person, or
very small company, you really should
demonstrate that you know who you're
addressing your letter to, and you specifically
want to talk to them. These letters demonstrate an understanding of
the work that I do. They communicate their own
interests, goals, skills, and work so that I
can see how well that they'll match with my team
and the vibe of the work. One of the more successful
cover letters I read was from a young woman who had an
extremely impressive resume, like absolutely top
tier accomplishments. But her cover letter opened with strong familiarity
with my work, with her own goals and
passions and curiosities, and finally, it finished with a mention of the really
impressive stuff. Her resume caught my attention, but then her cover
letter promptly demonstrated how
down to earth and easy going and curious she was on top of being knowledgeable
and accomplished. The point of a resume
is to sell yourself, and you do need
to sell yourself, but also to demonstrate again, who you are as the person
is something that is so worth pursuing if you
have the opportunity to. Personally, I prefer
to read letters that are fun and feel like they
come from a real person, not so professional as
to be stuffy and bland. This is where I can really gauge whether
someone's going to be easyg and confident in their
skills and team oriented, or whether they're going
to be apprehensive about their skills, which
is unconvincing, overconfident in
their abilities, which is concerning or too bland to tell,
which is uninteresting. That's just me. The
key to applying with creative people is that
we're all so unique. Different creatives will have different opinions about this. Be sure you've done enough
research to vaguely understand the vibe and personality of the people
you're applying with. I do think cover
letters are important. It's very hard to get to know
someone from a CV alone, and a CV can often
be misleading. Hearing in someone's words about why they want
to work with you and what they do in their own work can really make or break a decision for me. If I have a pile of applicants and a few of them don't
have cover letters, I'm pretty much
dismissing those people immediately because
who are they? Next, you might possibly
need a portfolio. This is a collection of
all your creative work that can be put down
in words or on paper, and it depends on
your artistic field. Again, you may not need all of these items, but you
may need some of them, and it helps to know
what they are and what's potentially best to sell
yourself and your work. Artists might have prints
of sketches or paintings. Designers might
have fabric samples or photos of past design work. If you're applying
to work on a team, this may not always seem
strictly necessary, if for example, you won't be the lead designer on a project, but personally, as an employer, I really do like to have the chance to get an idea of what someone's work looks like and what someone's
artistic style is. They are more so necessary
if you're applying to offer your artistic
services to someone like, say, a director who
needs a stage designer or a gallery looking for
an artist to exhibit. If this is the case, quality is going to be your best ally. Good quality paper that
feels nice to hold. Feeling can be such a
huge cell subconsciously. Make sure everything
is presented neatly. Portfolios are all so unique. There isn't really a standard portfolio layout that I found, and that's really good. This can be such an
opportunity to showcase your creative thinking beyond just the realm of your craft. It really helps to make things as interactive as
you possibly can. If you're a fashion
or costume designer accompanying sketches
with fabrics watches or samples to get people
to feel and to interact with the materials
can really boost engagement. Making things fun
and interactive will really make
you more memorable. The next potential
showcase you may need to represent to yourself
in is an audition. This is a performance based
review of your skills, particularly relevant if you are going into performing arts, like theater, film,
music, or vocal work. It can be essential to joining a theater troupe
or an improv team. Here is where your analysis
skills will come in useful, since you'll need to work out
what the creative team is looking for and how you can do your best
to represent that. The performance
showcasing your craft will obviously be important, but it can also really help to employ some of the
essential skills from the previous lesson in non performance aspects
of auditioning, like introducing yourself
and answering any questions. Do your best to demonstrate that you'd be a great, enthusiastic, passionate asset to a cast, and that might just be the
tipping point into getting the job over someone else who has an equal skill set as you. These assets are all
fundamentally really the same. They are an excruciatingly
concentrated package of who you are and what you do. First and foremost, all
application materials should be clean and readable. I cannot tell you how
many resumes I've received on editable
Microsoft Word documents where decorative
graphics overlap necessary text that then
becomes unreadable. I've had video submissions where the sound is
completely inaudible, and I have to press my
ear against the speaker and thus not look at the screen and see what you're actually
trying to show me. Make sure all the essential
information is as easy to receive as possible and
in a finalized format, like a PDF, not an
editable document. This way, you will know
specifically how it will be formatted when someone opens it on whatever software
they are opening it on. I know it can feel a bit
uncomfortable to sell yourself, but I can tell you
as an employer, I want you to sell
yourself to me. I want to feel confident and excited about my
hiring decision, which I will do if I'm
excited to work with you. Tell me what makes
you the shiniest, coolest option and why I should be excited
to work with you. The more personalized you can make your application
the better, both in terms of differentiating yourself and communicating
your personality and also demonstrating
your understanding of the company or artist
you're applying to. I'll also give a little
shout out to cold e mailing, which is basically finding someone's e mail
address and contacting them out of the blue
to introduce yourself and potentially
inquire after a job. These don't always work, but in my opinion, there's generally no harm in it. In many of my own cases,
it's actually worked. I've ended up working for some of my absolute inspirations just from finding
an e mail address and leaving the rest up to fate. And every out of network hire I have made has come
from a cold e mailer. I will preface this by saying that if someone's contact isn't immediately available
and provided on a site affiliated
with that person, you will need to justify your obtaining that
e mail address. For example, so and
so passed along your contact,
Because personally, I have had people contact a personal or
institutional e mail about YouTube employment, which I know they
must have found through extremely
sketchy methods. And those I automatically
delete just on principle. So make sure your methods
of contact sourcing are professional because that can be an immediate red flag
against you, if not. Unless maybe you're applying
to be a hacker or something, in which case, I guess
that demonstrates a skill. In every case of
my own inquiring, the process has taken months. And as an employer, I now understand why.
Projects get busy. I'm often away from my
inbox for days at a time, and my inbox piles
up disastrously. But I and many creatives I know keep a folder
of applicants for those last minute
emergency projects when you really need help now, everyone you know is busy, and nobody got time
for job posting. This was the case with me twice. An e mail I had sent
months previously suddenly returned a reply
saying, Hey, are you available? I have a project coming up. I've actually done this
myself as an employer, replying to people over a year later when
specific work comes up. Cold e mailing is really great, but treat them like seeds. Don't expect an immediate reply. A reply may never come. But you may also just supplanted
something that will come back to benefit you at some near or distant
time in the future, and you will thank
your past self. If you want to take
this a step further, getting into networks can really speed along the
process significantly. Since oftentimes
people will exhaust their immediate and
then periphery network before resorting to new
unknown applicants. I'll tell you a secret. Many creatives don't even use CVs or portfolios to begin with, because while they're
very useful and concisely introducing yourself
to a new person, they are useless when it comes to people who already
know you and your work. So here's an activity
for this lesson. Take a look at your resume
and or your portfolio. Spruce them up a
bit, if necessary, identify one or two companies or creative teams who would be your absolute dream
job and tailor your materials specifically to sell yourself to these people. You may have to do
a little bit of research to get the best result. Finally, write up a cover
letter to fully sell yourself. Don't put too much pressure
on yourself for this. Remember, it is
only an exercise. It is not a real application, but allow yourself
to have fun with it. See what interesting
things come out. In the next lesson,
we will go through some tips on building
up a strong network, which could let you cheat
code your way out of all this resume and
cover litter business. From the start.
9. Networking: The old saying it's not what
you know, it's who you know, is annoyingly, entirely true, especially when it comes
to creative industries. Creatives are very
busy people generally, especially if you're applying to work for a particular person, designer, artist, et cetera. Oftentimes they're
independent and they don't have
administrators or HR departments specifically
to handle hiring decisions, and their time is
far better spent on their craft than in posting job notices or
interviewing applicants. These sorts of people rely
almost solely on word of mouth recommendations or their own professional
network for hiring needs. So if you're not in
either of these and you're in a field where
applications aren't standard, you will have to
start networking. The Internet is the best
resource for sourcing events, but the in person events are where the real magic happens. Find the stuff online, but then wherever
possible, show up. Dave Wiskus, who is the CEO of Creator
Streaming Service Nebula, says that everyone he's
seen find success in the creator industry is the type of person to show up to events. Because this is where you get to meet people, exchange
information, get inspiration from what
others are doing and make genuine friends with
people who you might otherwise be in danger of
viewing as competition. That is dangerous. Competition is a distraction
and often a detriment. Find online communities on edit, Facebook, Instagram, on
Forums, and be useful. Engage, be supportive,
and friendly. Give as much as you
asked to receive, and people will
like you for that. Sign up to as many
newsletters as possible. These often advertise
gatherings, events, and classes. I cannot tell you how many
fascinating workshops and classes I found
through just yoloing, and signing up to something
through a newsletter. I still do it today. I'm still going at
least once a week. I'm going to some event that I found through
a newsletter. I'm not kidding.
Just start going. This is arguably the
real benefit of going to university for a
creative industry. The networking opportunities
with your peers and instructors
is extraordinary. It's honestly not about the hard skills that you
learn most of the time. So many of my previous
professors and mentors have since become friends and colleagues who I get
to work with now. So I will never say that university is a waste
of time for creative. It just requires a bit more work to get the benefit out of it, because you have to be proactive in making those connections in meeting people and forging good relationships with
the people who teach you. You sadly can't just
do your homework and expect to succeed
in the real world. But this is also, unfortunately the exorbitantly
expensive option, especially if you live
somewhere like the US. This networking can be recreated for much
cheaper or free. With the help of the Internet. If there are no events near you, don't be afraid to start some. I'm sure there are other
people who are just waiting for someone
to start something. And don't worry if you
can't find anyone in your area with your exact
creative interests. You actually don't
exclusively want to find communities of people who
do exactly what you do. You want also to
hang out in spaces of people who do things
adjacent to what you do. For example, if you want
to work as an editor, look for content creator or
filmmaker events or meetups. In my theater days, I spent a lot of evenings volunteering at
industry fundraisers, getting up at Dawn
for cheap tickets to preview
performances of shows, which is when production members can still be found
in the audiences. I would go to any lecture and event where I could
potentially meet people, especially the free ones at my local library and free
performances and parks. You will definitely need
to read the room for sure. In certain circumstances
like volunteering at a gala, for instance, it might
be inappropriate to go up to an attendee
and ask for a job. It can help to
make sure that you know who any people
of interest are, I don't mean successful
people in general, but the people who
are specifically relevant to your
career and goals. I have certainly found
myself in a room with lots of fabulously
successful movie stars, and the only person I wanted to talk to was the
costume designer. Because she was my
important person. It can help to know what they look like and to
potentially prepare some interesting
stories or questions to engage a conversation if
you are given the chance. Without fail, though, all
of my design work ended up coming through directors,
actors, and producers. All of the assistant
design and wardrobe work ended up coming from
other designers. So vary your pool of contacts
and make sure you're chatting and connecting
with the people who might potentially need
your skills one day. You do also need connection
with peers, though, I think, and I should make this abundantly clear that
a competitive mindset, in my experience will
very often set you back. Being friends with other
content creators, now, other costume designers and other address
historians in the past, has allowed me a safe place to go invent about problems
with people who truly understand and to ask for very specific advice and to learn from what
other people are doing. Creative industries are
inherently non standard, and there are so many
ways of doing things. You can learn so much more
efficiently and progress so much more quickly when you have access to more knowledge
and resources. It really helps to build as diverse a network
as possible, full of peers you can
learn from as well as people who might
potentially employ you. I do also want to give a little shout out
to the role of luck. It is important to acknowledge
that a huge part of success in any field involves
some degree of luck, primarily in being in the
right place at the right time. While this isn't
something that we can necessarily control, we can, at the very least give ourselves as many roles as possible
by placing ourselves in positions to be the
potential recipient of a lucky break as much
as we possibly can. This means, once again,
attending those events, meeting people, saying yes to things just to
see where they go. Being curious, trying things. The more places
you put yourself, the more opportunity you have to potentially be in that right
place at the right time. The activity for
this lesson is to do a search for events or
meetups in your area. These can be directly
related to your field, where you will find
like minded people, or they can be tangentially
related to your field, where you may meet people
who find your work unique and interesting and
potentially employable. Step two, go.
10. Pay: This topic is so important, and it's honestly criminal that the subject has become
taboo for some reason. But for creatives, especially, it is absolutely vital
to talk about pay. Just a disclaimer.
This is not legal, financial or accounting advice. I don't live in your
country probably, and so you do need to do
your own research regarding your own governing bodies
and translate accordingly. The amount of times
I have had to teach my own employees how to budget and calculate
their freelance rates. It should not be like this. There are so many people
taking advantage of others in creative industries which are often very non standardized. So it's really important to have a strong understanding of how to respond when someone asks you the dreaded question.
What are your rates? Here's how to calculate that. You want to start by adding up all of your
recurring expenses. All of them. Yes, all of them. It really helps to track your
expenses for a few months. You can't always do this if your boss needs an
answer this week. But in general, it is always
an exercise worth doing. Start with recurring
expenses like rent, utilities,
loan repayments, insurance, subscriptions, any predictable bills that need to be paid on
a monthly basis. Here's where tracking
expenses comes in handy. You can get a sense of what you spend on average on, say, food, transportation, entertainment,
pet, or childcare, healthcare, if you're in one of those countries, et cetera. Then you could work that
average into your budget. By the end, you should come
out with a rough total of exactly how much money you need to live month to month. Can be as aggressive or
lenient as you want. Make an ideal budget and an
apocalypse budget, perhaps. When I first started
freelancing, it really helped to know
the absolute baseline of what I needed to survive
at an absolute minimum. My basic survival, food, rent, utilities, et cetera, just so that I had a
hard figure for making ends meet and I knew if I
was going to be in the red. Eventually, I could
branch out to include budget for things that
actually make life nice. Only do this if your
job prospect has growth built into it or if you're
going into freelancing. Do not pitch an employer your absolute base survival rate because you deserve to be
paid a living happy wage. Then add in a
percentage for savings, which should be ideally at
least 20% of your income, but you can adjust
this accordingly to suit your savings goals. This is the amount of
money you will need to earn from however
many hours you work. F here, you can
break down the math as necessary to
find your weekly, bi weekly, daily
or annual rates. So Say, your portion
of the rent is $800. Utilities is $100. Food is 300. Subscriptions are 50. Transportation is 100. Personal care is 100. Your gym membership is 75, and insurance is 200, pets 50, shopping 300. That is $2,075 in total, plus, we're going to be
very conservative and say 10% for savings, which comes out to $207 round
up to 210 or even to 250, however much you want
to be saving per month. Let's say the total is $2,300 per month in
order to survive. Let's divide this by four to find out how much we
need to make per week. That comes to 575. If you're working
a 40 hour week, that means your take home
hourly rate should be at minimum $14.38 an hour. You can also use
this exercise to help you achieve your
lifestyle goals. So if you dream of getting
rid of the roomies, driving a nice car, going on nice vacations, or moving to a city with
a higher cost of living, add those expenses in to make
a pie in the sky budget. Figure out what hourly
or monthly rate you would need to be
paid in order to achieve that and see if you can
build your skill level or professional reputation
up enough to get there. This is all with
the massive caveat that the numbers that you
come up with are net. That means after tax. If you're working a job that does not set aside
taxes for you, you will need to
calculate the taxes and add that on top of
your rates so that you can get this set
aside and not be surprised by a huge tax bill
at the end of the year. Again, I don't know the
rules where you live, and so I cannot
provide tax advice, but this is absolutely something
you need to keep in mind from the start if you are responsible for paying
your own taxes. This goes, especially
for my fellows in creative fields where
things can often get very complicated with self
employment taxes and deductions and
all this messy stuff. Never be afraid to hire an
accountant if you need. Creative taxes can be
an absolute nightmare and it honestly might be
worth saving the stress, and honestly the money, they might save you money too, because they can
often find you some really nice tax
deductions that you don't necessarily
have the time or knowledge to look for yourself. So, here's your activity
for this lesson. You guessed it.
For this activity, I'm going to make
you find your rate. Turn on your favorite jams, break out the bank statements, total up all your
monthly expenses, and divide them down
to find your hourly, weekly, monthly, and
perhaps yearly salaries. You can split this
exercise to find your absolute base
survival rates and your ideal goal salary. Pro chip, please don't
publish this in the project gallery down below
for privacy reasons. But do please do this
for your own benefit.
11. Sustaining the Job: This is the part that
no one talks about. You've got the job. You're
building a successful career. You can finally stop
worrying about, if you have a chance
in this field, now you need to maintain
your position in the field. Some creative fields involve
a lot of public exposure, which can come with
a whole host of unique psychological
struggles that let's face it, your everyday community may
not understand or care about. Some problems you may encounter. Number one, of course, the most obvious is burnout. Creative fields can be
extremely demanding. They can require
extremely long hours, a lot of emotional input. So let me be not even the first person to tell you because I
know you've heard this absolutely everywhere
from everyone in your life at
this point by now, but it is so important
to take regular breaks. Even before you
think you need them, schedule regular time off because I promise
you consistency in the long term is a
lot more sustainable than spectacular performance for only a short period of time. Know a lot of people, especially
in creative industries, take a lot of pride in their
long hours in the hustle. But the hustle and this need
to prove to ourselves and to other people around
us that we are capable of extreme working conditions
and extreme schedules. If we're only
capable of doing it for a year or two
or a few years, that is ultimately in the
long run going to be far less impressive than your ability
to regulate your energy, regulate your efficiency,
and to keep doing this for a lot longer
and a lot more reliably. It's also especially
in creative fields, super important to allow
yourself time to be bored. I know it sounds agonizing, but so often I'll find
that I get stressed, I get so wrapped up in the
details of what I'm doing. But the minute I give
myself a week holiday. After the first three days of laying in bed and just
absolutely recovering, then I start to
feel the boredom. My brain starts to wander and I start to think
of new projects, and I start to want to
go places and explore, and I start to get curious
about things again. I find that giving myself
time No obligations and no responsibilities is
the best refueling for my creativity and thus makes
my performance better. It gives me more energy. It makes me so much more
excited to return to work and to start exploring new
things, gives me new passion. Time off to rest, to restore
your creative juices, to explore some curiosity, to gain new inspiration.
That is essential. It's essential to preserving
your energy as a worker, but it's also as a
creative person, essential to your ability
to continue innovating, because if you just keep doing the same thing for
years and years on end, I mean, ultimately,
the world moves on. You do have to keep
innovating and iterating and exploring new realms
and new topics, and you can only do that if you allow yourself the
time to do that. Ultimately, if you do find
some area of success, you will run into people trying
to use you for leverage, for clout, for money,
for resources. Yeah, it'll happen. Learn to recognize
it and learn to listen to yourself when
you do recognize it. It can be very easy to deny, especially for serial offenders and for people who
are close to you. I will say helping
people is a good thing, but some people will use
you to your detriment. Here's a really
unfortunate reality that other people around
you will notice your success before you
notice it yourself. And so it's important to
stay humble definitely. But to be aware and to acknowledge and accept
and own your success, because then it's
a lot less hard than when you continuously
deny your success and say, Oh, I'm not quite as
big yet, I'm not, but you still have something of value that other people want. Other people can see
that and can then take advantage of what
you don't think you have. Don't be afraid to let go of connections that
are purely drains. Because ultimately,
if you are not maintaining your
creative energy, your ability to work,
your resources, your time, and you're allowing people to
drain that from you. You're not only not
helping yourself, you're not helping
all the people who benefit from your work. You're not helping your team. You're not helping
your projects. So do, of course, be sure to preserve your
own mental health, to preserve your ability
to keep your passion and your energy and your ability to work and your ability
to keep on succeeding. Again, I should reiterate that helping people
is a good thing, especially when you've
reached a level of success, and you look back at people who might be in your position that you were in once upon a time. Personally, I love taking on work study students and
young people who are hoping to get into dress history and costume because
the people who did that to me when I was coming up absolutely changed my life, and I love to pass that
on to other people. Even if it does cost
me a little bit of my time and having to stop what I'm doing and
instruct someone, and you know it's ultimately really fulfilling
because I know that they're then going
to go and pass on their skills and
help the world. There is then, of course, the psychological effects, especially if you're in
a high profile field. So dealing with mass
expectation with a whole crowd of people placing expectations
on you, mass scrutiny, the potential to have to be threat modeling of everything that you put out in the world of how everyone's going to
receive things and what the potential outcomes of things being taken
the wrong way. If you have to deal
with all this sort of additional psychological
baggage on top of the creative work that
you're passionate about doing, that can be extremely
exhausting and extremely impactful on your
creative work if you let it get to your head. Some advice that
I would give here is to engage in
grounding activities, so have a solid core community
of family or friends. I personally find it
very helpful to maintain connections and activities
that I did before success, especially activities that
place me as a professionally, now relatively successful person within a team environment, and within a non hierarchical, or if there is a hierarchy
that I'm not at the top, it helps very much to keep myself grounded
and that, you know, it's very easy to get caught up in perceiving that you have more worth than
you actually do. Never be afraid to
get a therapist. They can be very helpful, and they're literally
paid not to roll their eyes whenever
you have to vent about, successful people problems that, absolutely nobody wants
to hear in real life. Even if you aren't working
in the online sphere, if you do have a high profile, public job, as well, limit
contact with online strangers. Sometimes you can
go to places like comment sections of
your Instagram page if that's where you get a
lot of positive feedback. It can be really nice to
read positive feedback, but mass positive or
mass negative feedback will not do you any
good after a point. We as humans, are not built
to receive the amount of social feedback that we are often given when we're put
in high profile positions, I believe that it just doesn't do you any good to have
a crowd in your head whenever you're trying
to do your creative work and to have those voices
telling you to be predicting the comments
or the encounters on the street that might result from the
work that you do. It really does impact the
creative work that you put out, and if you gained your success from Not having
those voices in your head, it could ultimately become detrimental to the
future of your work. Success is such a dangerously
undefined concept. We can be so easily
led by the people around us by their
skyrocketing growth, by unprecedented popularity,
fancy houses and cars. Before we even set out, before you even
become successful, I would highly
recommend defining what to you the
meaning of success is. When I was starting
out on YouTube, I decided early on that
as long as I could pay my bills through doing
projects that brought me joy, I would consider
myself a success. It really kept me very
peaceful throughout my career, as I watched other creators
take off overnight, come out with a really
spectacular projects that could perhaps leave me asking myself, why
didn't I think of that? People get offered really incredible opportunities
that you may not. This will always be a reality. It is really great to have
a grounding reminder that despite all the potential frills that could come
along with a job, you yourself are
still doing great.
12. Conclusion: Thank you very much for
joining this class. I really hope you learned, and I hope this benefited you, and it will continue
to benefit you in the future of your
creative career. I would love to know if anything
really stood out to you, if there were any
points or tips that you will be taking
away from this class. Just as a little recap, when you are applying
for creative positions, remember to really
foster your soft skills, the more personality based skills that will really help to set you apart from other
people who might be equally, if not more skilled
in your field. Really nail down your
application materials, your resume, your CV, your cover letter,
your portfolio, and or your audition, make sure that you are
strengthening your network. This is never something that
you stop doing, either. I am constantly networking. I'm constantly going to
events and meeting new people and exploring what other people are doing and
talking with peers. And it's something that will
just continue to bring you benefits throughout your life
and throughout your career. Remember to really get a
sense on your finances, to develop a budget to really understand the wages
and the salary that you need to survive and even to thrive and don't be
afraid to ask for it. I think it's also really
important to remember that a career doesn't
have to be forever. We can be so prone to getting
bored and uninspired, especially as creative people. We need that constant
new creative stimulation in our lives. That's okay. While it may be standard in
other careers to work in, say, accounting or medicine as your dedicated
lifelong career, You can, in reality, do whatever makes you happy. It is not too late. It's never too late to learn some new skills and to
do something different. And you can always
switch if you decide a few years down the line that you want to
do something else. Don't let the What if I Don't
like this hold you back. I hope you love working in
the creative industry of your choosing as much as I
have loved working in mine, and I wish you all
the best of luck in your upcoming creative
career journey.