Create Professional, Semi-Automated Pattern Catalogues with Data Merge in Adobe InDesign | Beatriz Pascual | Skillshare

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Create Professional, Semi-Automated Pattern Catalogues with Data Merge in Adobe InDesign

teacher avatar Beatriz Pascual, Pattern Designer & Entrepreneur

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Presentation: Build Professional Pattern Catalogues with Data Merge in Adobe InDesign

      4:55

    • 2.

      Inspiration: Studying High End Catalogue Design

      6:57

    • 3.

      Understanding the Catalogue Structure

      4:49

    • 4.

      Brand assets and Defining Your Style Guide

      5:25

    • 5.

      Designing The Opening Pages Template -Part 1: Main Cover

      5:54

    • 6.

      Designing The Opening Pages Template - Part 2: Brand Introduction and Collection Dividers

      5:57

    • 7.

      Creating The Final pages template: Contact Pages and Brand Reinforcement

      12:55

    • 8.

      Adapting Your Template to New Formats

      5:17

    • 9.

      Selecting the Designs from the Data Base

      4:09

    • 10.

      How to Create Design Descriptions Using AI

      3:48

    • 11.

      Creating the CSV for InDesign

      7:39

    • 12.

      Organizing Images and Files for the Catalogue

      6:30

    • 13.

      Designing the Body Pages Template – Part 1: Structure

      9:32

    • 14.

      Designing the Body Pages Template- Part 2: Data Merge (Single Records)

      8:39

    • 15.

      Designing the Overview Thumbnail Template

      9:24

    • 16.

      Assembling the Final Catalogue

      13:55

    • 17.

      One Dataset, Multiple Targeted Catalogues

      4:12

    • 18.

      Final Thoughts & Wrap-Up

      2:04

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About This Class

Creating a catalogue from scratch can feel overwhelming.

Manually placing images, rewriting descriptions, adapting layouts for different clients… and repeating the process every time you update a collection.

This class teaches you how to build a structured, semi-automated system using Data Merge in Adobe InDesign so you can generate professional, adaptable catalogues efficiently and strategically.

Instead of designing page by page, you’ll design a smart workflow once — and reuse it for multiple sectors, formats and collections.

What You’ll Learn

This is a complete, step-by-step system. We will cover:

1. Inspiration & Industry Research

  • Analyzing high-end international brand catalogues

  • Understanding professional layout logic

  • Identifying structural patterns used in luxury print materials

  • Extracting ideas without copying aesthetics

2. Defining Your Catalogue Structure

  • Planning the architecture of your document

  • Deciding which sections are essential

  • Organizing content strategically

  • Thinking like a licensing designer, not just a creative

3. Brand Assets & Style Guide

  • Creating a personal style guide for your catalogue

  • Defining typography hierarchy

  • Establishing layout rules

  • Organizing visual assets

  • Preparing your working folders professionally

4. Designing the Static Template Pages

You’ll build reusable templates for:

  • Brand presentation pages

  • Collection introduction

  • Contact pages

  • “How to work with us” pages

  • Technical details pages

  • Additional brand philosophy sections

  • Back covers and final pages

These pages form the fixed structure of your catalogue.

5. Adapting Templates to Multiple Formats

  • Converting layouts into square format

  • Adjusting margins and grids

  • Maintaining visual coherence across sizes

  • Optimizing workflow instead of redesigning from scratch

6. Creating the CSV File for Data Merge

  • Structuring your design database

  • Preparing image folders correctly

  • Writing consistent descriptions

  • Using AI strategically to refine text

  • Exporting a clean, InDesign-ready CSV file

7. Designing the Automated Body Pages

  • Creating modular body page templates

  • Using placeholders correctly

  • Linking images and text fields

  • Designing a thumbnail overview layout

  • Setting up Data Merge for automation

8. Assembling the Final Catalogue

  • Generating merged documents

  • Reviewing and correcting small inconsistencies

  • Exporting a professional final PDF (interactive)

  • Preparing the file for client presentation

9. Creating Targeted Catalogues for Different Sectors

Using the same CSV dataset, you’ll learn how to:

  • Create a wallpaper-focused catalogue

  • Create a textile/home fabric-focused catalogue

  • Adapt descriptions to specific industries

  • Reuse the same data structure for stationery, fashion, licensing or other markets

The system is not industry-specific.
It’s structurally flexible.

Who This Class Is For

This class is ideal for:

  • Surface pattern designers

  • Textile designers

  • Licensing designers

  • Freelancers presenting collections to brands

  • Creatives who want a more strategic workflow

Intermediate knowledge of Adobe InDesign is recommended.

What You’ll Need

  • Adobe InDesign

  • A small pattern collection (6–12 designs is enough)

  • Basic familiarity with layout tools

  • Willingness to think structurally

By the End of This Class

You won’t just have a catalogue.

You’ll have a reusable system that allows you to:

  • Update collections quickly

  • Adapt catalogues for different sectors

  • Save time on repetitive layout work

  • Present your designs professionally

  • Work more efficiently and strategically

If you’re ready to move from manual, repetitive catalogue design to a smart, semi-automated workflow — this class will give you the structure to do it.

I can’t wait to see what you create.

xoxo

Beatriz

P.S. In the inspiration section of this class, we analyze selected online catalogues from Arte-International 

as structural and editorial references.

All materials shown from Arte International remain their property and are used strictly for educational and analytical purposes.

Meet Your Teacher

Teacher Profile Image

Beatriz Pascual

Pattern Designer & Entrepreneur

Teacher

Hi, I'm Beatriz Pascual -- a surface pattern designer and illustrator based in Madrid.

I design patterns for wallpaper, textiles, home decor and licensing, and I also create structured workflows that help creative work stay organized and professional.

In my classes, I share practical tools to help designers improve both their creative skills and their studio systems.

In my classes, I teach:

o Surface Pattern Design
o Professional catalogue creation
o Portfolio Organization
o Workflow systems using Airtable and InDesign
o Strategic ways to present collections

Because creativity thrives when there's clarity and structure behind it.

My teaching style is practical, honest, and grounded in real studio experie... See full profile

Level: Intermediate

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Transcripts

1. Presentation: Build Professional Pattern Catalogues with Data Merge in Adobe InDesign: If you are a surface pattern designer, you probably know this feeling. Creating a catalog from scratch can be overwhelming. You manually places images, you copy and paste descriptions. You adjust layouts page by page. And every time you want to update a collection or adapt it for a different client, you basically start again. It's slow, it's repetitive. And often it stops you from even creating the catalog in the first place. But what if you could build a system once and then generate professional adaptable catalogs automatically? Hi, I am Beatriz Pascual, a surface pattern designer from Spain with a strong interest in organization, structure, and automating creative workflows. Over the years, I realized that designing the patterns was only part of the job. Presenting them professionally and efficiently was just as important. In this class, I'll show you the exact system I use to create structured, scalable catalogs using data merged inside Adobe in design. We'll start by analyzing inspiration from high end international brands, studying how professional catalogs are structured and why they work. Then we'll define your catalog structure and build a cohesive brand style guide, organizing brand assets, typography, layout logic, and visual identity. From there, we'll design the opening and closing template pages, including brand presentation, collection introduction, technical details, contact pages, working process, and additional brand philosophy pages. You'll also learn how to adapt your templates to different formats, including square layouts, to optimize your workflow, instead of redesigning everything from scratch. Then we move into automation. You'll learn how to create a structured CSV file from your design database. Generate consistent descriptions with the help of AI. Prepare your file for Data Merge, design body page templates and thumbnail overview layouts. Automatically generate the full catalog. And finally, assemble everything into a professional final document. In the last lesson, I'll show you how the same dataset can produce multiple targeted catalogs for different sectors from wallpaper to textiles and beyond. This class is ideal for surface en designers, textile designers, licensing designers, creatives who want to present their work more strategically. You don't just learn how to design a catalog. You learn how to build a system that saves time, reduces manual work, and allows you to adapt your portfolio for different markets. By the end of this class, you won't see catalogs as heavy manual design projects anymore. You'll see them as structured outputs generated from clean data and smart templates. Instead of rebuilding documents again and again, you'll be able to update collections quickly, adapt presentations for specific clients, work more efficiently, and position yourself as a strategic professional. If you're ready to transform the way you present your pattern collections and build a workflow that truly supports your creative practice, I'd love to see you inside the class. And I can't wait to see the catalogs you'll create using this system. Let's get started. 2. Inspiration: Studying High End Catalogue Design: Before designing anything, it's important to train your eye. Looking at high end examples helps us understand not only aesthetics, but also structure, hierarchy, and visual strategy. As an example, I want to show you the catalogs published by Arte International. Arte is a Belgian wallpaper brand with a very strong visual identity. They also produce murals and wall coverings, and their presentation is always extremely refined. Personally, I really admire the way they design their catalogs. On the website, they publish interactive catalogs, which makes them even more interesting to explore as references. Let's take a look at a couple of examples. This first catalog, Honoré uses a square format instead of standard A4 size. Immediately, you can see how elegant and minimal the structure is. The catalog opens with introductory pages presenting the collection. I want you to notice the elegance of the typography. The text is minimal, clear and very refined. I never overwhelms the layout. The color palette plays an important role here. You can see how the tones used in the graphic elements and pages relate directly to the colors of the collection itself. Everything feels cohesive. There is a strong balance between text and image. This is important. A catalog is not a technical document. It's a visual storytelling tool. We can see pages that show all the colorways of a design together. These thumbnail overview pages are very structured. Each colorway includes its reference number and identification presented in a clean and consistent way. This creates rhythm. The structure is homogeneous throughout the catalog. Even though the content changes, the layout logic stays consistent. Towards the end, we can see more technical information, sometimes including QR codes, references, and brand details. And finally, the catalog closes with brand information and contact details. The square format gives it a very distinctive and premium feeling. Now let's look at another example. This time in a more traditional A4 portrait format. Here, the cover uses a full background image from the collection. Again, the first pages introduce the collection, and we can see short refined text and very strong imagery. As we move through the catalog, we notice the same principles, minimal text, high quality visuals, carefully structured layouts. Each design is presented clearly with its references and variations. And again, we find overview pages that display all the colorways together in a very organized way. These pages are extremely useful because they allow the viewer to quickly understand the full range of the collection. At the end of the catalog, we find additional brand information and contact references, closing the document in a clean and professional way. We are analyzing controlled typography, minimal intentional text, strong image hierarchy, and strategic presentation of colorways. This is exactly what we will build in our own catalog system. By studying strong brands, we train our eye to think in terms of structure and intention, not just decoration. So take some time to explore their website and browse through their catalogs. They are an excellent reference for understanding how a professional catalog is structured and presented. You can also study other high end brands and observe how they handle typography, layout, rhythm, and color direction. In the next lessons, we'll turn these observations into a structure system you can apply to your own collection. 3. Understanding the Catalogue Structure: In this lesson, I'm going to explain the type of catalog we are going to build throughout this class. This is not just a single catalog, but a flexible system that you'll be able to reuse and adapt for future collections. The catalog we are creating is structured into four main sections, the opening pages, the body of the catalog, the thumbnail overview pages, and the final informational pages. Each of these sections serves a different purpose and will be built using different types of templates in InDesign. The catalog starts with a cover and a set of introductory pages. These pages are used to present the collection and the brand in a clear and elegant way. Here, we can include the collection name, a short introduction, key visuals and brand related information. These pages will be created as reusable templates, so you won't need to redesign them from scratch every time you create a new catalog. After the introduction, we move on to the body of the catalog. These are the main pages where each design and the collection is presented. This section will be created using data merged in InDesign with single record pages. Each design page will include one wallpaper mockup, three fabric mockups and several text fields imported automatically from a CSV file. The wallpaper mockup will show how the pattern works at a scale on a wall. For fabric, I'll use three different mockups. One fabric sample showing scale and measurements, and two additional mockups applied to finished textile products such as home decor items. This structure is repeated consistently across all designs in the catalog. In addition to images, these pages will also include text imported via Data Merge. This includes the collection name, a short collection summary or description, the design reference or sku number, and the color information. Any additional static text will be built directly into the InDesign template. After the main design pages, the catalog includes a thumbnail overview section. This section shows all designs in the collection at a glance. These pages will be created using Data Merge with multiple records per page. Each thumbnail will include a small image of the design together with its reference and color information. The final section of the catalog is dedicated to brand and contact information. These pages can include details about how to work with you licensing information, availability on platforms and contact details. This section may also include links, social media icons, QR codes, and a final page with your logo and website. To summarize, this catalog is built using three main types of templates, reusable templates for opening and closing pages. Data Merge templates for the main design pages, and Data Merge templates for the thumbnail overview pages. Once this system is set up, creating new catalogs becomes much faster and more efficient. All right. Now that you understand the structure of the catalog and the project we are building, we can move on to preparing the assets and files needed to make this system work. I'll see you in the next lesson. See you now. 4. Brand assets and Defining Your Style Guide: Hello again. Before we start designing the catalog itself, I want to take a step back and talk about preparation. The best things you can do before working on any catalog is to have all your brand assets, clearly organized and ready to use. This avoids improvisation, saves a lot of time later and helps you create catalogs that are visually consistent across different collections. For these, I recommend creating a main folder called, for example, Brand assets and Style Guide. This folder will act as a central kit that InDesign can always access while you're working on the catalog. What should be inside the Brand Assets folder? I'll go through this step by step. First of all, inside this folder, we include the style guide. The style guide is a concise document that summarizes all the visual decisions for the catalog. Its purpose is to make sure nothing is left to chance. By working with a style guide, all your catalogs will look coherent, professional and aligned with your brand identity, even if they include different collections. In my case, the style guide includes primary typography, used for the catalog cover, collection titles and main section headings. Secondary typography, for subtitles and highlighted information, body text, for descriptions, and longer paragraphs, and detailed or micro typography for small labels, codes, or secondary information. For each type style, I clearly define the font family, the weight, the case, upper case or lower case, the recommended size, and its specific use within the catalog. I also include a section with general typography rules, and a summary table that makes it very easy to see which font, weight, and size should be used in each situation. The style guide also includes the color system. Here, I define the brand color palette notes about color usage. And an important point: for catalogs, I allow myself to use not only brand colors, but also colors derived from the collection itself. This is especially useful in surface pattern design where each collection may have its own color universe. Having this information clearly documented avoids doubts later and makes design decisions much faster. Next, inside the brand assets folder, I recommend having a logos subfolder. Here, you should include your logo in full color, black and white, and ideally, all of them in SVG format. So they are scalable and work perfectly for print layout. This way, no matter the background or layout, you always have the correct version ready to use. I also recommend creating an icons subfolder. In my case, I mainly include social media icons, which I might use later for contact pages or small visual elements. But you could also include website icons, email or contact icons, and simple UI or navigation icons. Again, SVG format is highly recommended for flexibility and print quality. Optionally, you could include another folder with graphic elements, such as lines or dividers, subtle shapes, and decorative elements across the catalog. This is not mandatory, but it can be very useful if you tend to reuse certain visual details. Having all these assets prepared before starting the catalog allows you to focus on design, not on decision making. It turns the catalog into a system, not a one off document, something you can reuse, adapt, and scale for future collections. With this structure in place, we are now ready to move on to the next lesson and start building the catalog itself. See you now. 5. Designing The Opening Pages Template -Part 1: Main Cover : Hello again. In this lesson, we are going to start building the opening pages template for our catalog. This template will be reusable. So once it's created, you'll be able to adapt it easily for future collections. I start by opening InDesign and creating a new document. I select A4 format, landscape orientation, one page to begin with. Margins set to 10 millimeters on all sides, and then I click Create. These are the basic structural settings I always use for this type of catalog. Before designing anything, I make sure I have my color palette ready. Even though this is just the template, it's very useful to already include your brand color palette and the collection color palette. I recommend to have your brand colors already available in your CC libraries. But if you need to import a collection palette from Illustrator, here's a very practical method. In Illustrator, open the file that contains your swatches. Go to the Swatches panel, select the swatches that you need and open the Hamburger menu and choose Create Swatch Info. Activate, show color values, and then I click Create. Illustrator generates a visual strip containing all the swatches. Then copy it with Command C and paste it into InDesign with Command and V. Even if it looks large or messy at first, InDesign automatically registers all those colors in the swatches panel. After that, you can delete the pasted strip, and the colors remain saved in your document. This is a very fast way to transfer a complete palette. Now we are ready to design. For the first page, I'm going to keep this simple. I select the rectangle tool and create a full-page rectangle. I fill it with a dark tone, in this case, a deep blue because I want the typography to be white and highly contrasted. Next, I draw a rectangle frame. And use the align tools, 'Align to page' and 'Align horizontal centers' to center it. Then I go to File > Place, and I navigate to my brand assets folder to select the white version of my logo. Since the logo is larger than the frame, I right click > Select Fitting > Fit Content Proportionally, and now it adjusts correctly. Now I create the rectangle frame. And write 'Catalogue'. And according to my style guide, I select the font, the size, I set it center aligned. And I slightly increase the kerning and very important, I set this text to white, but I do not use the default paper swatch. In the past, I used paper as white, but when exporting digitally, it sometimes caused inconsistencies. So instead, if white is not already in your palette, select any color, for example, the magenta, open the color settings and reduce saturation to zero. Now you have a proper white swatch inside your palette. Below the main title, I create another frame for the collection name, and I will use the font defined in my style guide. All right. This completes the first page. See you in the next lesson. 6. Designing The Opening Pages Template - Part 2: Brand Introduction and Collection Dividers: Hello again. In this lesson, we will continue designing the opening pages template, create a new page, and this time, I add a lighter background color. And I place the black version of the logo. And again, I use fit content proportionally. Then I create a text area below the logo, and this area can contain a short brand statement, a positioning phrase or a short introduction. You can design this freely, but always follow your style guide. On a new page, I create a rectangular frame for an image. This could be a studio photo, a mockup, or a brand related visual. For now, it's just part of the structure, so I'm just going to fill it with color. I add a small section title, for example, 'About the catalog', and I style it slightly more prominent than the paragraph text. Below that, I create a rectangular frame I right click and select 'Fill with Placeholder Text'. This allows us to focus on layout proportions before adding final content. Then I apply the typography following my style guide. Again, we are building just the structure not the final content. Now, I create another page, and this one is very simple. I'm just going to set a full background color with another full page rectangle. And with the collection name centered. This acts as a visual divider before entering the catalog body. On the next page, I'm just going to set a full background color. I place a large image area that can be half of the page. And I add the text, discover the collection. To center precisely, I am going to temporarily use the previous rectangle as a reference. I select both the text and the rectangle and use 'Align to Key Object'. Then 'Align Horizontal Center'. After alignment, I can move the rectangle back to its position. Now, I may also add a new text with my brand name, for example, and a thin decorative line. Nothing excessive, just elegant structure. All right. These are the first five opening pages of the catalog, the main cover, the brand introduction, the collection divider, and the introductory visual pages. At this point, I'm going to save the document to make sure everything we've built so far is properly stored. I'll save it inside my templates folder and I'm going to name it Catalog Template Master. So now, I'll keep it as a regular InDesign document, since we still need to design the closing pages. Later, this file will function as our master template. The base structure will reuse for future catalogs. And now in the next lesson, we'll continue developing the rest of the template. See you there. 7. Creating The Final pages template: Contact Pages and Brand Reinforcement: Hello again. In this lesson, we are going to complete our catalog template by designing the final pages. These pages are just as important as the opening ones. They reinforce your brand, provide essential information, and leave a strong professional final impression. We'll build them inside the same master document so everything stays consistent and reusable. Now I'm going to add a new page at the end of the document. We'll keep the same A4 landscape format and margin structure to maintain consistency across the entire catalog. You can add new pages from the pages panel and insert them at the end of the document. This first final page can be used to explain how clients can work with you. For example, licensing options, custom commissions, available collections, or collaboration processes. Technically, I am creating a text frame using the Type Tool. I'm applying the typography styles defined in our style guide. I can also use the Eyedropper Tool to copy the formatting from previous titles. Then in new text frames, I include the rest of the information. Finally, I group the paragraph blocks and align them to the Page, centering them horizontally. This page is intentionally adaptable. Each designer can modify it depending on their business model. On this page, we expand on brand storytelling. This might include a short biography, creative approach, inspiration, or studio philosophy. I am using placeholder text for now, so the structure remains flexible. I also include a rectangular frame that can contain a studio photo, a portrait, or a brand related visual. So now I leave this frame filled with color. Then I group the text and image frame together and align them to the Page using 'Align Horizontal Centers'. Throughout this process, text frames are aligned carefully. Spacing is consistent. Typography follows the style guide, and even if the content changes later, the layout structure remains reusable. This is one of the most important pages. Here, we can include a name, a photo, an email, your website, social media icons, and QR codes. To add the photo, first, I create a circular frame and align it horizontally to the center of the page. Then I place the image. Since the image is larger than the frame, I right click > Fitting, Fit Content Proportionally. Below the image, I include the name of the brand, studio or my own name. Now, I'm adding interactivity. For digital catalogs, it's essential that email addresses and website URLs are clickable and social media icons linked directly to profiles. To do this, I create a new text frame for the email address. I right click select Hyperlinks and New Hyperlink. In the dialog box, I select link to email from the drop down menu. Make sure the email address is correct and you can optionally include a subject line. Then I duplicate this text frame for the website. Again, right click > Hyperlink > New Hyperlink. And this time, I select URL and paste the full website address. Next, I create three small rectangular frames for the social media icons. I align them using 'Distribute Horizontal Centers'. Then I place the social icons from my brand assets folder into each frame and fit them proportionally. Finally, I add the corresponding hyperlinks to each icon. This ensures that when exporting as an interactive PDF, everything works properly. Now, I am going to generate a QR code in a very simple way. I draw a new frame. Right click > and select 'Generate QR code'. In the dialog window, you can include contact details, for example. You can also customize the color so it aligns with your brand or collection palette. I'll leave it black. Once inserted, I align it carefully within the layout, and I ensure it respects the margin structure. Alright, this QR code is especially useful if the catalog is printed. Next, I'm adding a visual transition page. This page is minimal, a full color frame using one of the brand colors with no text, or optionally a very subtle element. It acts as a visual pause before the final page. The last page is extremely simple. It might include a brand color background, the website URL or minimal text. This creates a clean and elegant closing. Before saving the template, I carefully review everything. For example, I noticed earlier that some titles weren't perfectly centered. So now is the moment to check alignment, verify spacing, check margins, ensure typography, consistency, confirm hyperlinks, and make sure no elements are misaligned. These small corrections make a huge difference in professionalism. Before saving the template, it's also important to check that there are no technical errors in the document. In the bottom left corner of InDesign, you'll see the Preflight indicator. If it's green, it means the file has no detected issues. If it turns red, you can open the Preflight panel, to identify problems such as missing links, offset text or image issues. It's always a good habit to check this before finalizing any professional document. Now that the structure is complete, we save the file properly. First, File > Save, and then File > Save as, and I name it as 'Catalog Template Master Final'. And I select InDesign template. This ensures that every time we open it, a new untitled document is created automatically protecting the master version. Now I'll quickly show how it behaves. When reopening the template, it opens as a new document. And text can be replaced, colors can be adapted, and images can be swapped, but the structure remains intact. That's the power of working with templates. Remember, you don't need only one template. You can create different versions like square format template, like the catalog we studied earlier, a vertical A four version, a more minimal version, a more image driven version because different projects may require different structures. And having multiple templates will allow you to maintain consistency without making every catalog look identical. Alright, now we have a structured, professional, reusable system that will save time and ensure consistency across future collections. Let's move on to the next lesson. See you there. 8. Adapting Your Template to New Formats: Hello again. In this lesson, I want to demonstrate how we can generate new template formats, starting from a template we have already created. Instead of building a new document from scratch, we can take an existing template. In this case, the covers template and adapted to a completely different format. This doesn't mean the process will be automatic or perfect. It will still require layout adjustments, but starting from an existing structure significantly reduces the amount of work. This is about working smarter not starting over every time. I begin with my original covers file open. To create a new format, I go to File > Adjust Layout. Inside this panel, I can modify the page size while attempting to preserve the proportional structure of the document. For this example, I'm going to change the format to a square document. I select a custom size, define the new dimensions. And confirm the change. I also activate 'Auto Adjust Margins' and 'Adjust Locked Content'. This allows InDesign to proportionally redistribute elements based on the new page dimensions. After confirming InDesign may warn that some hidden objects were not adjusted. That's normal. Now, very important. 'Adjust Layout' does not magically redesign your document. It provides a structural starting point. From here, we still need to realign elements, adjust vertical and horizontal spacing, refine typography hierarchy if proportions change, resize and reposition images using fitting options such as 'Fit Content Proportionally' to adapt images inside frames. Rebalance margins and white space. In other words, there is still layout work involved. But instead of recreating the entire template from zero, guides, grids, structure, master pages, we already have a functional base. This is a massive time saver. Before continuing, I immediately save this as a new file. This is important. We are not modifying the original template. We are creating a new version derived from it. I rename it as 'Catalog Covers Template Square'. The key benefit of this approach is agility. You're not revealing the page structure, the content blogs, the text styles, the image system, the brand consistency. You are refining and refining is always faster than constructing. This means that once you have invested time in building a strong template, you can create square versions, adapt to A4 or US letter, prepare digital-only formats, or develop presentation-ready versions for different markets, and all without starting from scratch. This method allows you to respond to different client requests, adapt to different print requirements, customize presentation formats, and maintain consistency across versions. All while preserving your design identity and saving production time. In this demonstration, I'm not going to fully redesign the square version. The purpose here is not to complete the layout again, but to show you the potential. Once the structure is converted, you can refine and polish it according to your needs. The important takeaway is this. If you build strong templates once, you can reuse them strategically many times. And that is how you optimize your workflow. Alright, see you in the next lesson. 9. Selecting the Designs from the Data Base: In this lesson, we are going to start creating our semi-automated catalog in InDesign. The very first step is to create a CSV file that contains all the information related to the designs we want to include in the catalog. For this to work properly, it's essential that our designs are already well organized and stored in a database. This database can be created using any spreadsheet software such as Excel, Apple numbers, or Google Sheets. In my case, I use a hybrid tool called Airtable, because it's extremely useful for organizing design information in a very clear way. Airtable is also very visual, which gives us many possibilities when working with large collections of designs. I have a separate class dedicated specifically to creating an organized portfolio for surface pattern designers using Airtable, so I won't go into too much detail here. Here, I already have the selection of designs that I'm going to use for this catalog prepared in Airtable. I filter this view, and I'll quickly show you how the active filter works. What you are seeing here is my 2026 design database. Where I'm currently storing all the designs created this year. Each design in this database contains a series of fields with different types of information. The main column is the design sku number, which acts as a unique and non repeatable identifier for each design. Then we have additional columns with information such as a thumbnail image, which allows us to visually identify the design at the glance. The collection name, a description, and the main colors used in the design. These are exactly the data fields we'll need for this specific catalog. As you can see, there are many hidden fields that I'm not using right now. These fields correspond to additional design attributes, which can be extremely useful later on for filtering and performing more precise searches based on a specific criteria. For now, I'm going to keep only the fields that are relevant for this catalog. I am applying a filter based on the parent folder, which in this case is P 26,000. The ten designs selected here are ten designs that belong to the same collection. The descriptions for each design had been generated using artificial intelligence. In a separate video, I'll show you how to create these descriptions in a very simple and fast way. Once I have all the fields and columns I need, I simply switch to grid view and download the file as a CSV. This CSV file will act as the backbone for creating a more advanced CSV, which will later import directly into InDesign. Great. Let's move on to the next video. 10. How to Create Design Descriptions Using AI: Hello again. Now that we have our design selection ready, I'm going to show you how I generate descriptions for my designs using artificial intelligence. This is a very efficient way to create professional, consistent descriptions without having to write them manually one by one. For this example, I'm going to temporarily remove the description column and keep only the sku, collection name and color information. Once that's done, I simply download the CSV. I already have a prompt prepared specifically for this task. In this case, I'm using DeepSeek, but you can apply the same prompt structure to other AI tools as well. The idea is to clearly explain the role of the AI and the type of result we want to generate. This is the prompt I am going to use. You are a surface pattern design copywriter. I will provide data from a CSV file. Each row represents one design and includes the design name and the colors used in the pattern. Based on the data, write an attractive and professional description for each design. Requirements. The designs are plaid repeat patterns. The patterns are presented in mockups for both fabric and wallpaper. Subtly, mention or evoke the colors included in the CSV. Use appealing commercial language suitable for a design portfolio. The description should work for interior and textile applications. Keep each description concise and clear. Maximum length, 200 characters per description. Write in a single short paragraph, no bullet points. Generate one description per row of the CSV. Once the prompt is ready, I simply upload the CSV file we just exported and run the prompt. The AI reads each row of the file and automatically generates a description for every design. From here, the process is very simple. I just copy and paste the generated descriptions back into the description column of my database. If needed, I can also refine the results by giving the AI additional instructions, for example, to adjust the tone or make the descriptions even more concise. This method allows you to create clear professional design descriptions in a very fast and efficient way. It's especially useful when working with large collections, and it ensures consistency across your entire portfolio. All right, with this done, let's dive onto the next lesson. See you now. 11. Creating the CSV for InDesign: Hello again. In this lesson, we are going to create the final CSV file that we'll import into InDesign for the Data Merge process. I will upload the CSV we exported from Airtable to Google Drive and make a few final adjustments using a spreadsheet. I'll be using Google Sheets, but you can use any spreadsheet software you prefer. So I open the file using Google Sheets, and here you can see the main columns, the sku, the collection name, the description, and the colors. The thumbnail column isn't useful at this stage, so I'm going to delete it. I also change all the columns headers to lowercase, since uppercase headers can sometimes cause issues when importing the file into in design. I am going to rename main colors to colors as well. At this point, the text information is ready, but we are still missing the image references. Since the CSV will be imported into InDesign, we need to include the image file names that InDesign will use during the Data Merge. To do this, we will create several additional columns, specifically for images. Let me show you how to do it. These image columns must be named in a very specific way so that InDesign can read them correctly. Each image column header needs to start with a single quotation mark, followed by the ad symbol and then the column name. So I start by creating the first column and naming it 'quotation mark, at, mockup WP', which will be used for wallpaper mockups. Then I create three more columns for fabric mockups. So again, single quotation mark, at symbol, and then the column name mockup F for fabric, and 1. Then I create two more columns for fabric mockups, changing only the suffix. Finally, I add one more column for the design thumbnails, named as single quotation mark, at symbol, and then thumbnail. You can adapt the number and type of image columns to fit your own catalog structure. To make this clear, I apply a background color to the image columns. Since these columns will contain formulas, it shouldn't be edited manually. As a good thing, this spreadsheet can later be reused as a template for future catalogs. So you will only need to update the text data without rebuilding the structure from scratch. Okay. Now, to include the formulas in the columns for the wallpaper mockups, I am going to use the 'Concatenate formula', and I will explain this step very clearly. First, I type the equals sign, then I write 'Concatenate', and I open parenthesis. Next, I select cell A2, which contains the design sku number. After that, I include a semicolon. Then I open quotation marks and type a middle dash followed by the letters WP in capital letters. I then add a dot and J P G in lowercase. Finally, I close the quotation marks and close the parenthesis. I press Enter and Accept the suggested autocomplete to apply the formula to the entire column. Why file naming matters?. This step is extremely important. When InDesign performs the Data Merge, it will look for image files with these exact names. This means the filenames of your mockups must match the names generated in this CSV perfectly. All right. So the fabric mockups, I repeat the exact same formula structure. The only thing that changes is the suffix. I use middle dash a one dot JPG for the first fabric image. Middle dash F3, JPG for the second and middle dash F3, JPG, for the third one. Finally, for the thumbnails, I apply the same formula again. This time using the suffix middle dash thumbnail dot JPG. Once applied, every row automatically generates the correct Thumbnail file name because all the text in this CSV will be imported directly into InDesign. It's important to review everything carefully. For example, in the colors column, the values imported directly from Airtable are separated only by commas. I make a small adjustment and replace the final comma with an ampersand. So the list reads more naturally in the catalog. So this is just one example of how to structure a catalog. But if you need additional information, feel free to simply add more columns to this file. Once everything is checked, I rename the file using, for example, the collection name and the parent folder Sku number. And finally, I download the file as a CSV. This is the final file we'll use in in design, so I will need to place it in the same folder as all the catalog images which we'll work with in the next lesson. See you now. 12. Organizing Images and Files for the Catalogue: Hello again. In this lesson, we are going to organize all the images that will be used in the catalog, together with the final CSV file we created in the previous lesson. The goal is to have a single well structured folder containing everything InDesign will need for the Data Merge process. The first step is to create a main folder for the catalog. I personally keep a dedicated folder for portfolios and catalogs with sub folders for each project. For this example, I created a new folder called Tartan Designs Catalog, and I've already placed inside it the final CSV file we exported from Google Sheets in the previous lesson. Now we need to add all the images that will be part of the catalog. Ideally, Mockups should be high resolution around 300 pixels per inch, especially if the catalog is intended for print. For this specific example, I'll be using Mockups downloaded from Spoonflower. When you upload your designs to Spoonflower, you can download mockups directly from the platform. These images are 72 pixels per inch, so they are not suitable for print, but they work perfectly for digital catalogs and presentations. This makes Spoonflower a very practical resource for quickly creating professional- looking catalogs. I have this collection uploaded to Spoonflower, and it currently contains 50 designs in different scale variations. For this catalog, I won't include all sizes. Instead, I'll use a single reference scale for all designs. In this case, the small size to keep the catalog consistent. I select the first design and copy its sku number. I always include the sku in my spoonflower design titles, which makes this process much easier. I download the first fabric Mockup and save it inside the catalog folder. Before saving, I rename the file following the exact structure defined in the CSV. I paste the sku number, add the hyphen, then F2, and finally dot JPG. I repeat the process for a second fabric mockup, naming it with F1, and for a third fabric, naming it F3. Next, I download the wallpaper mockup for this design. Spoonflower provides several wallpaper Mockups, so I simply choose one. I rename the file using the same logic, the Sku number, a hyphen, WP in capital letters and dot JPG. This means that for each design included in the catalog, I need four mockup images, three fabric mockups, and one wallpaper mockup. I am going now to repeat the same process for the rest of the designs in the collection, and I will download each mockup and rename it carefully, always following the structure defined in the CSV. Alright. Once all mockups are downloaded and renamed, we can move on to the next step. At this point, mockups are ready. The last images we need are the thumbnails for each design. And for this, I am going to open my Illustrator file where I already have all the patterns prepared. I am going to export all Artboards as JPG files and save them inside the same catalog folder. After exporting, I rename each thumbnail image manually, so it matches the structure defined in the CSV. Each file is renamed using the Sku number, followed by a hyphen, the word thumbnail, and dot JPG. Depending on your workflow, this step can sometimes be automated. In my case, since each thumbnail needs to match a different Sku, I rename the files manually to make sure everything matches the CSV exactly. Once all images are in place, it's a good idea to review the folder and make sure everything is complete. Because the naming system is consistent, it's very easy to verify that each skew has all its corresponding images. In this case, each design includes five images, three fabric mockups, one wallpaper mockup, and one thumbnail. This structure can be adapted to your own needs by modifying the CSV and the naming system accordingly. Now that the folder is fully organized, we are ready to move on to the next lesson and start within the automated catalog in design. See you in the next lesson. 13. Designing the Body Pages Template – Part 1: Structure: Hello again. In this lesson, we are going to create the body pages template for our catalog using Data Merge with single records in Adobe InDesign. Now that our CSV file and images are properly organized, we are ready to connect everything to a structured layout. This is where the automation process truly begins. We are no longer designing individual pages manually. We are building a system that will generate them for us. This process will be divided into two parts. In this first lesson, we'll focus on building the structure of the template. I'm starting from scratch by creating a new document. I choose A4 format, set the orientation to landscape, and this time, I create two pages because we are going to design a spread structure for the body of the catalog. I keep the margins exactly the same as in the rest of the Catalog system, 10 millimeters on all sides. Once everything is set correctly, I click Create. Now I have a two page spread ready to design. On the first page, I'm going to place the fabric mockups and home product mockups. Since I want to include three images on this page, I first go to Layout > Margins and Columns, change the page structure from one column to two columns. I adjust the Gutter and set it to 5 millimeters, so I'm working with a clean exact number. Once I confirm, the page is divided into two columns. Now, using the rectangle frame tool, I create a large vertical frame on the left side that goes from top to bottom within the margins. For now, I fill it with a solid color so I can clearly see where the image will go later. Next, I need two additional image blocks on the right side. To make sure the spacing between them is perfectly consistent, I use a small technical trick. I create a small square measuring 5 millimeters by 5 millimeters, which corresponds exactly to the Gutter measurement. I place this square in the center area of the page and use it as a visual spacer. Then I drag guides from the top and bottom of this square so I can position the two image frames with exactly 5 millimeters of separation between them. I create the top rectangle, fill it with the same color, and duplicate it, and move it down, so it aligns perfectly with a lower margin. This way, all three images maintain identical spacing. Once everything is aligned, I delete the small five by five millimeter helper square and remove any unnecessary guides. The first page structure is now complete. Now I move to the second page. Here, I create a large square frame that goes from top to bottom within the margins. I align it precisely to the right edge using the align panel and making sure it sits correctly inside the margin structure. Again, I temporarily fill it with a color to indicate that this will contain the wallpaper mockup. At this point, the image structure for both pages is fully defined. Now that the image layout is ready, I begin placing the text. Before adding the title, I once again create a small five by five millimeter square to maintain consistent spacing between the main image and the text block. I position it, create a guide from it, and then remove the square. Using the Type Tool, I create a text frame at the top of the second page and write 'Collection name' as a placeholder. I apply the typography defined in my style guide. Next, I create another text frame just to include the word 'Collection'. Below that, I create another text frame for the description and apply the body typography from the style guide. Then I create smaller text frames for 'Ref.:' and 'Colors:'. And I apply the appropriate typographic styles according to my brand guidelines. To ensure consistent vertical spacing between the description reference and colors blocks, I select the frames and use the align panel, choosing 'Align to Selection', and then 'Distribute Bottom Edges'. So they are evenly spaced. Next, I create additional text frames for the dynamic fields that will appear next to ref and colors, aligning them carefully with the guides. And I also leave a fixed text block at the bottom of the page for any information that will repeat across all designs, such as scale information or additional technical notes. On the first page, I also add a small text block for the sku, applying the same typographic style and positioning carefully within the margin structure. At this stage, the full visual template, both images and text is complete. See you in the next lesson. 14. Designing the Body Pages Template- Part 2: Data Merge (Single Records): Now that the template structure is designed, I open the Data Merge panel. I go to Window >, Utilities > Data Merge. In the panel menu, I click 'Select Data Source' and navigate to the folder where I previously saved my CSV file along with all the organized images. I select the CSV file and click Open. Immediately, the Data Merge panel displays all available text fields marked with a T icon and image fields marked with an image icon. This confirms that the CSV structure is correct and that InDesign recognizes all the fields. I began by placing the image fields. To do this, I simply drag the first mockup field into the large image frame on the first page. The frame now shows a dashed border and displays the field name inside. I repeat this process for the second and third fabric mockups. Then I move to the second page and drag the wallpaper mockup filled into the large frame there. Now all image placeholders are connected to the CSV. Next, I insert the text fields. I select the Sku text on the first page and click the corresponding field in the Data Merge panel. The placeholder appears surrounded by double angle brackets. I move to the second page and insert the collection name field into the title frame. Then I select the description frame and insert the description field. I repeat the process for the Sku and colors fields, ensuring each placeholder is correctly linked. At this point, the template is fully connected to the data source. Now I activate preview. Immediately, the layout updates to show the first design from the CSV file. Now I check that the sku appears correctly, that the images display properly and that the collection name, description, and colors fields populate as expected. If something doesn't appear correctly, I can adjust it and recheck. Once everything looks correct here in preview mode, I deactivate Preview. Now, I save the file. I go to File > Save as, and I save it as an InDesign template. For example, I name it something like 'Data Merge, body pages, WP and Fabric' using my own internal naming system. Then I close the file. When I reopen the template, it opens as a new untitled document. Important, whenever we use a template that contains data merged fields, we may need to update the data source. If the CSV structure remains identical, meaning the column headers are the same, you can simply reconnect a new CSV file for a different collection, and all the fields will work automatically. But if the structure changes, we would need to reconnect fields manually. This is why maintaining a consistent CSV system across collections is essential and recommendable. Now I click 'Create Merged Document' in the Data Merge panel. I select the range of records, and I'm going to set one to ten as I have ten designs included in my CSV. Under 'Records per Document Page', I confirm that 'Single Record' is selected. In options, I choose how the images should behave inside their frames. For example, I select 'Fill Frames Proportionally', and then I click Okay. InDesign automatically generates the full document with all records applied. The merged document opens as a new file. First, I check the bottom panel to confirm that there are no preflight errors. If the indicator is green, everything is technically correct. Then I review the document page by page, and I check for words cut awkwardly, text overflow, line breaks that look unbalanced or any minor spacing adjustments. This is the editorial refinement stage. Automation builds the structure, but we will ensure the final result looks polished. Once everything is reviewed and corrected, I save the merged document as a regular InDesign document inside the collection folder. This becomes the final body section of the catalogue. And in the next lesson, we will continue building the rest of the catalog structure. By the end of this lesson, we now have the fully functional body pages template powered by Data Merge. Instead of designing every page manually, we've built a structure system that allows us to generate catalogs quickly and consistently. From this point forward, producing new catalogs for future collections becomes dramatically more efficient, and that's the real power of working with Data Merge. See you in the next lesson. 15. Designing the Overview Thumbnail Template: Hello again. In this lesson, we are going to design the template for our thumbnail overview page using multiple records in Adobe InDesign. I start by creating a new document. I choose A4 landscape orientation exactly like before, and I keep the margins at 10 millimeters to maintain consistency with the rest of the catalog system. Even though this layout will be simpler than the body pages, I still want it to follow the same structural logic. This template is much simpler than the body pages. Using the Rectangle Frame Tool, I draw a square frame that will represent the thumbnail image. For example, I set it to 40 by 40 millimeters. I temporarily fill it with a light color so I can clearly see the structure. Below their image, I create two text frames. I apply the final typography according to my style guide. It's important to style these text frames now because Data Merge will inherit whatever formating we apply here. Instead of writing static labels, I immediately prefer them to receive dynamic content. I insert placeholders for Sku and the colors. I use the align panel to distribute the elements evenly, so the spacing is consistent. When the structure is ready, I select all elements, group them, and position the group neatly in the upper left area of the page. Before continuing, I check the Preflight Panel at the bottom. The icon is green, which means there are no structural errors. Now I open the Data Merge Panel. From the panel menu, I select select Data Source and choose the CSV file from my catalog folder. All fields appear correctly, just as in the previous lesson. I drag the thumbnail image field into the image frame. Then I select the Sku text in the text frame and insert the corresponding field from the Data Merge panel. And I do the same for the colors field. At this stage, the template is fully connected. No, I save the file as an InDesign template. For example, Data Merge thumbnail overview. And I close the file. When I reopen the template, it opens as an untitled document. Now, I go to create Merge document. I select the records from the CSV, in this case, 1-10. And this time, instead of choosing single record, I select 'Multiple Records'. But before generating the final document, I activate 'Preview Multiple Records'. Immediately, I can see all thumbnails appearing across the page. Here, something very important happens. I noticed that the preflight panel shows errors. In this case, nine errors. They correspond to the colors field. What's happening here is that the text frame for colors is not tall enough to contain all the information coming from the CSV. So the text is overset. This is actually a very good example of why Preview and Preflight are essential when working with Data Merge. So now I cancel the merge. Then I ungroup the element and select the colors text frame. I increase its height, in this case, roughly doubling it to make sure it can accommodate longer text entries. Once adjusted, I repeat the process. 'Create Merge Document'. Select multiple records and activate preview. Now the preflight indicator is green, no errors. This confirms that the template is structurally ready. Inside the multiple records options, I can also control how the records are distributed on the page. Under 'Layout of Records', I can choose whether the array flows: By Rows, (left to right); or By Columns (top to bottom). This affects the reading order of the thumbnails. I also adjust spacing between columns and rows. For example, I can set 10 millimeters horizontally and vertically to maintain consistent breathing space. Once everything looks correct and the preview is clean, I click Okay. InDesign generates the final page with all thumbnails placed automatically. After the thumbnails are generated, I select all of them, group them, and align them relative to the page. I center the group to create a balanced composition. Now, I add the collection title at the top of the page. There are two ways to do this. You can apply the typography directly from your style guide. Or you can copy the title from your body page template and paste it here to ensure absolute consistency. Either method works as long as the styling remains consistent across the catalog, if needed, you could also add additional information on this page. I save this page as a regular in design document inside the catalog folder, for example, 'Overview Thumbnails' and the name of the collection. This page can be inserted into the final catalog document. But you can also edit it a bit more and export it separately as a standalone PDF for pitching or presentations. Depending on your workflow, you could also include this overview structure directly inside your main catalog template from the beginning. I personally prefer keeping it modular, so I can decide whether to include it depending on the project. Now that the thumbnail overview is complete, in the next lesson, we will assemble all the pieces and build the final catalog document. See you in the next lesson. 16. Assembling the Final Catalogue: Hello again. In this final lesson, we are going to assemble the complete catalog. At this point, we already have three separate documents prepared: the opening and closing pages template with the final texts filled in, the body pages generated with Data Merge, and the thumbnail overview template generated with Data Merge. Now, the goal is to bring everything together into a single and cohesive document. I already have the openings and endings document open. All texts are final, typography follows the style guide, and I've also included an additional page detailing the available sizes of the collection. Since this collection is offered in different scales, I created a dedicated page that clearly references all measurements using small coded square indicators to keep everything visually consistent and precise. I've also included availability information, adding platform links as interactive buttons with hyperlinks. This will allow the catalog to function properly once exported as an interactive PDF. Before assembling everything, I want to quickly show you something important. You'll notice that the Preflight panel is indicating an error. When I open it, I can see there is a missing link. One of the logos cannot be found in its original location. To locate the issue, I double click on the error in the Preflight panel, which takes me directly to the problematic element in the document. The logo now shows a red question mark icon, indicating that the file path has been lost. To fix this, I open the Links panel. Any missing file will appear there with a warning icon. I double click the file name and navigate to its new location in my folder structure. Once I relink it, the Preflight panel turns green again. This is essential. Even if your layout is perfect, broken links will compromise your final export. Always verify your links before moving forward. Now that everything is clean and error free, I open the two remaining documents the Body Pages document and the Overview template document. The next step is to merge them into one final catalog. I will assemble the catalog starting from the Body Pages document. The reason is simple. This file contains the largest number of pages which represent the core content of the catalog. Structurally, it makes more sense to build around the main body rather than around the shorter introductory document. This Body Pages file will now become our master catalog file. In my case, it already carries the final name of the catalog. From this point on, this document is the central file where everything will be assembled. There are two ways to approach this process. You can either create all the pages you need in advance and then paste the content into them, or you can create pages progressively as you copy and paste each section. In the video, I demonstrate the second approach, adding pages one by one and pasting each section as I go. However, for efficiency, you could absolutely add all required opening pages first and then paste the corresponding content in sequence. In my Catalog Covers document, the first five pages need to be placed at the beginning of the final catalog. I begin by copying the cover page. Then I return to the Body Pages document, now renamed Catalog 'Nordic Plaid Designs', create a new page; Move it to the first position of the document. And use 'Paste in Place' to insert the cover while preserving its exact layout and positioning. Next, I go back to the Catalog Covers template and copy the second and third pages. I return to the master catalog document, create the necessary new pages at the beginning, and paste them in place. I repeat the same process for the remaining opening sections, ensuring that each page is inserted in the correct order. The key here is consistency. Always use 'Paste in Place' so that all elements maintain their precise alignment and formatting. This guarantees layout integrity and prevent subtle positioning errors. Once the opening section is in place, I move to the final pages in the Covers Document, including contact information, working process details, availability, and closing content. Again, I copy the content, return to the master catalog file, create the necessary number of pages at the end of the document, and paste everything in place. As with the opening section, you may choose to prepare all required pages in advance or continue working sequentially as demonstrated in the video. At this stage, the overall structure of the catalog is almost complete. The opening body and closing sections are now integrated into a single cohesive document. The last element to add is the thumbnail overview page. I've decided to position it after the scale reference page so that it visually connects with a technical information section. I create a new page in the Body Pages document, where I want the overview to sit, then return to the Overview template document, copy the full page content, and paste it in place inside the master catalog. Now all sections are integrated into one single file. Before exporting, we perform two levels of verification. First, I check the Preflight panel, and the indicator is green. Meaning there are no structural errors, no missing links, no overset text warnings flagged technically. But technical validation is not enough. We must also perform a visual editorial review. While scrolling through the document, I noticed that one word appears slightly cut inside the text box. This is exactly why manual review matters. Automation builds the structure, Preflight, checks the technical integrity, but only a final visual review ensures professional quality. Go through the catalog carefully. Check for overset text, confirm alignment, Verify spacing, and ensure consistency with the Style guide. Once everything looks correct, we can proceed. Now we export. If the catalog were intended for print, we would select Adobe PDF print and typically choose high quality print, exporting at 300 DPIs. However, since this catalog is interactive and contains hyperlinks, I export using Adobe PDF interactive. Inside the export settings, I ensure that all pages are selected. The document can be exported as spreads if desired. And that compression and image quality are adjusted appropriately. Because my mockups are already relatively low resolution, and this is intended for digital viewing, I set the resolution to 72 dpi and maintain high image quality. If needed, you can also configure advanced settings or add password protection under 'Security'. Then I click Export. Once exported, I open the final PDF and review it in spread view. The catalog reads cohesively. The body pages integrate naturally with the overview and the closing sections. The scale reference page and thumbnails visually reinforce the collection identity. Finally, I test all interactive elements, the website link, the social media icons, the email link, and everything functions correctly. And with that, the catalog is complete. This is the final result. What we build here is more than a catalog. It's a structured workflow that transforms organized data into a complete professional presentation document. We started with a properly structured CSV file. We created a flexible template. We automated the body pages using single records. We generated a visual overview using multiple records. And finally, we assembled everything into a cohesive interactive catalog. This is the real power of Data Merge inside Adobe InDesign. It allows you to stop thinking in terms of individual pages and start thinking in terms of systems. Once your structure is solid, you can regenerate, adapt, update, and scale your catalog without rebuilding it from scratch. And that shift - from manual layout to structure production - is what turns design process into a professional workflow. From here, the possibilities expand. Because when your data is clean and your templates are well built, you are no longer designing one catalog, you're designing a framework that can evolve, and that's the real goal. 17. One Dataset, Multiple Targeted Catalogues: Hello again. In this final lesson, I want to show you the real power of the system we've built throughout this class. The first catalog we created step by step is an A4 landscape document that includes both wallpaper and fabric mockups. It presents the collection as a versatile cross- application body of work. That is only one possible outcome. Because everything was structured properly, the CSV file, the image folders, and the templates, I was able to generate two additional catalogs using the exact same dataset. In this case, I created them in a square format using adjusted layouts in Adobe In Design as demonstrated in the previous lessons, and adapted Body Page templates that still rely on Data Merge. Here, you can see the body page template I created for the fabric catalog. It features a modular layout with three image placeholders, corresponding to the three fabric mockups that were already included in our original image folder and CSV structure. And this is the template I created for the wallpaper catalog, where the layout focuses on the wallpaper mockup placeholder, emphasizing large scale wall applications. You can see the final catalogs on screen, the wallpaper focused version, and then the fabric and Home Textile edition. And while in this example, I'm focusing on wallpaper and fabrics. The same logic applies to any sector: stationary, fashion, home decor, product design, or licensing for multiple industries. The system is not industry specific. It's structurally flexible. To sum up, all three catalogs are based on the same collection, the same CSV file, the same organized image folders, and the same data merged workflow inside Adobe InDesign. Nothing was revealed from scratch. The only thing that changed was how the templates were designed and how the content was curated. When your data is structured correctly, it becomes reusable across markets. That means you can filter, empathize, and reposition the exact same designs depending on who you are presenting them to. Why is this important? Because depending on the sector or sectors you want to focus on, and depending on the type of clients you want to approach, you can adapt your catalog accordingly. The system gives you flexibility. You're not logged into one fixed presentation format. When your data is structure and your templates are modular, your catalog becomes adaptable. You can refine, reposition and regenerate targeted versions without rebuilding everything from scratch. The designs stay the same. The structure stays the same. What changes is the emphasis depending on who you want to reach. And that's what makes this workflow powerful. 18. Final Thoughts & Wrap-Up: Congratulations. If you've reached this point, it means you've gone through the full process from inspiration and structure to automation and targeted catalog creation. And that's not a small thing. You didn't just design a catalog. You build a system. You now know how to define a strong catalog structure, build reusable templates, organize your brand assets, create a clean CSV file, Use Data Merge inside Adobe In Design and generate adaptable catalogs for different sectors. That's a professional workflow. And once you internalize it, it becomes part of how you operate, not just something you learned once. Now it's your turn. I'd love for you to apply this system to one of your own collections and upload your catalog to the project gallery. It doesn't need to be perfect. What matters is that you start building your own structured workflow. I'll be checking the project, and I'm really looking forward to seeing how you interpret and adapt the system to your own style. If you found this class helpful, I would truly appreciate it if you could leave a review. It really helps the class reach more designers, and it allows me to continue creating in depth content like this. Thank you so much for taking this class and for investing your time in improving your professional practice. I hope this system helps you feel more organized, more confident, and more strategic when presenting your work, and I hope to see you in another class.