Create Content That Converts & Builds Authority. Your Content Marketing Strategy

1. Class Introduction: Content is both a tool anywhere in the world of marketing. Let's use it with purpose to maximize your online presence, grow your audience and monetize your skills. In this Skillshare class, I will explain how to make content marketing work for you. Hi, I am. I'm so glad to have you here. Since I can remember, I was fascinated by department on marketing and creativity. I follow up with block social media and all the possibilities of non-language. Anyone else exactly the same way. I fell in love with Italian espresso. I haven't been working in the fields for more than a decade now, and I'm ready to share all the most powerful insights to make your colin creation life easier and achieve your goals much faster. Today we're going to talk about content strategy and content marketing, powerful stuff, as you may already know, the ultimate goal of colon creation is to build a strong presence and being a loyal followers. This top we're creating a working comments strategy. Okay, so what will you learn? What Colin marketing greedy is? Why so many craters fail. It's called in marketing. How to grow and engage audience, how to make people trust you, how to attract your target followers. How to gain clarity on the queer people are what they need from you and your comments. So you can effortlessly communicate the volume on what you are doing. You will master all the fundamentals of content marketing and grow your online presence. Who is the course for actually, whether you have been in business for years or you are just starting out. There's so much to think about it when it comes to your column creation and colon and marketing. So I'm sure the course is for everyone, rowing or launching your business, or dreaming about becoming a successful. You flew answer in online experts, this is for you if you aren't seeing online grow like you want to. And you believe purposeful content marketing may make it much faster. What are we waiting for? Let's go, let's get started. 2. Before We Begin: I observed that as human beings, we're all wired for passion. We call it a dream job, hobby, side hustle, or vigorous obsession. I believe many of us are on a long car for a sweet spot where what makes you feel alive, what you're actually good at, and what people like to see and hear from you melt together. I'm all about helping you find it, make it the most of it and monetize it. So you can live a life that you truly enjoy and lived as truly exciting and it brings you satisfaction, both financially and personally. I was at this point and create your own business owner. How often have you heard the word strategy? Extremely often, rights. But do you really know what lies beneath it? You already know how to come up with your very own content marketing strategy and bring it to life. I know that might be an unpopular opinion, but if there is one thing you should know about me, It's this. I will be brutally honest at times. I think too many business owners around their social media or blocks with vow it working strategy. Let's underline working here. I'm here to tell you as a marketing specialist, blogger and Instagram creator myself, it doesn't have to be this way. Even if you're working on a budget, you absolutely can still around your social media, YouTube, podcast or Bloc successfully. Actually, a big budget isn't a key to success. Today we are going to discuss much more crucial factors. I know from my personal experience and my clients stories that creating content and marketing strategy is no walk in the park. Everything I teach is based on my own experience. So I will talk about my successes and lessons learned. So we have the most authentic content marketing perspective. I want to show you how to create a content marketing strategy and plan from scratch, ordinary scratch for yourself or your business. Once you have worked through the content, you will know how to make the most out of reds. It's time to leverage the untapped potential of content creation and start seeing results. Oh, the one that secretes being a marketing manager is what's truly lights me up. And I love being able to guide ambitious craters and brand owners, pretty complex and confusing in time's worth of content marketing. I created this course to help you identify your content marketing strategy so that you can pull your, engage your community to serve your dream personal brand, you over to yourself and your personal brand to spend time working through this first and the rest will fall into place more naturally. Are you ready? Let's go. 3. Class Project: Let's talk about our class project to make sure we're on the same page and you make the most out of the lessons. I created a special printable or workbook for you to be XX. I have prepared a special content strategy workbook for you to follow along so we can discuss all the things you need to know, not only in theory, but in practice as well. I'm a great believer in paper and pen EBIT. We're given that my entire job is digital. I know I know. I tried to save trees and then read on my laptop wherever I can, but this time, please, you can print it out so you can go back to it whenever you want. Even applying each chapter of the class will include an imprint exercise for you. So at the end of our journey together, I mean, at the end of our virtual meeting today, you will have your very own content strategy polish and ready to be implemented. Okay, so see you in the next lesson with your pen. 4. Why You Need a Strategy to Succeed: Have you ever wondered how other creators and brand owner seamlessly make the right moves and effortless decrease social media for all phi as podcasts and blocks that make people excited. Well, chances are that they have in marketing, mentor and guiding them every step of the way. And they have very clear calling strategy so they move in the right direction. Good news today you have the same chance. But first we need to talk. How do you feel about selling your vision and your skills align? When I asked you that question, did you bite your nails or or feel like hiding underneath your bed? Oh, well, if you hesitate, you can be totally honest. You're not alone. Many creatives avoid talking about themselves and they avoid getting personal because they'd rather focus on the pri photos and random recommendations. But don't get me wrong here. No, I won't encourage you to publish your diary online. No, not at all. I just wanted to make you realize that this story and the strategy we're going to write today will be about your target followers as well as about sheath and your purpose. You need to get comfortable with it. No one sees the world the way that you do, and that is your ultimate superpower. Starting a business and building your online presence is all and all consume challenge that requires you to wear multiple hats and make multiple decisions almost every day. Every day. For many people are calling creation in common marketing. Take tons of time. That's why today we're going to focus on simplifying the process, deciding what really matters, and mapping out the key elements. Because listen, even if you are the most creative Anthony crater and printer out there, you have a lot to offer if you keep posting random content and you don't have a strategy, your potential may be like a Tesla. That's never leaves the garbage. Many clients I've worked with told me that having a clear plan and conscious strategy changed your lives. And yeah, it's true. Even when it comes to my personal experience, I have to rely on my content strategy because otherwise, my brain will be off trying to accomplish all the conceptual things. When one heart tries to remain heart attack free because of all the caffeine I was drunk. And when I first started my own online platforms, may block Instagram podcasts and YouTube. I had big plans for them, of course. And I felt confident. And I was so in love with the whole social media word. But very quickly though the dangerous feelings come, came rushing back. The feelings that every content creator is familiar with, hesitation, overwhelmed peer, and of course, the worst urge to compare my content to other creators out there, that was years ago, but I still remember those feelings now as the marketing specialists and mentor and get to discuss and get a chance to discuss various issues with content creators. And you know, what makes us all quite similar. Yeah, the feelings I felt at the beginning, we all have said it in our heads. At least once. I feel overwhelmed, I feel my clean is a big disappointments. I have reached a point where I figure out I should just give up on it because I have no chance. And even today I'm listening to the stories all about the blood, sweat and tears and all-nighters that people put into their content creation day in and day out. And it's no wonder they are feeling overworked, insecure and discouraged. And trust me, I've been there myself. I've been discouraged, creator, inspiring business owner that almost lost all her home overnight. But now I'm pretty thankful. I think I can say because despite all the time because I had to eat as my comfort food and all disturbance, laughing while she was my tears. I know that there are a few reasons why content isn't performing well, even if the creator has put all his or her heart into it. And I'm going to share them all with you today. But of course, every business is very different. But I'm witnessing, we all get carried away with our own ideas and creating without, without a concrete proven plan and strategy. And to really win in colon marketing, you need a well thought out strategy that requires proper target audience research, planning, and understanding your vision and your purpose. After all of the content you create isn't compelling than no one from your target audience is going to interact with it. And that's what we need to avoid. 5. What Content Marketing Really Is?: Before I delve into the wonders of having a working content strategy, I first need to answer the question of what Collins marketing actually is. According to the marketing dictionary, content marketing is marketing that involves the creation and sharing of online creations and materials such as videos, blogs, and social media posts that does not explicitly promote a brand, but is intended to stimulate interests in its products or services. Content marketing is often underestimated because some people think it is just another form of marketing. It's not, first of all, it's much more effective and it isn't about promoting or marketing your products or services, is not personal. Less pushy were natural. I think it differs from other marketing types so much that we can eventually remove the word marketing and think of it as content creation focused on brand awareness and building connections and ignite interests. It's all about providing value through your followers. Are readers become loyal members of your tribe and are excited to buy something from you in the future. You don't need to make a heart cell at all. Is it total opposite of old-fashioned marketing approaches? First off, content can be actually almost anything from an inspirational Tumblr post, a YouTube tutorial, Instagram, real Twitter debate, podcast episode or a blog post. I, personally, I'm into the power of blogs, Instagram and YouTube, but that's a long story for another chapter. This way you are serving your potential followers even before they buy anything from you. And eventually, eventually you will not only complete the conversion, but you will have an engaged fans. And how cool is that? It's like a double win. Let's discuss three main purposes of common marketing besides the ones you already know. Colin marketing class. You grow up a community of like-minded people. Connecting with like-minded community is essential for your online growth. You want to win over the hearts of your potential followers and make them fall in love with what you have to offer, right? You don't want to beg anyone to follow you are first antibody to buy something you're offering. You want them to see your work right away. Making sincere connections with your target audience. The best possible way to build trust and make people interested in your brand's. Content creation is a two-way street fostering relationships with your followers and readers and similar content creators as well. It just helps you have a stable personal brands. If you are a strategy and consistent with posting high-quality original content, it will organically attract your dream followers and future customers along the way. Second purpose, it helps you position yourself as an expert to put it in an actual content creation establishes your authenticity and knowledge of your niche. When your content is fundamental and you emotionally connect to your people are watching or reading and stuff, you'd become unstoppable. Loyal followers don't just buy your products or services. They buy your expertise, your story, what you stand for and who you really are when you understand how to share your knowledge and expertise and your research, and understand the needs of your target audience and the problems they're facing. And we're going to discuss this step in one of the next lessons. You've got a very solid foundation for your future CS final, what is the most challenging part of the making them work? First purpose, content platforms such as Instagram, YouTube, Twitter, blocks. Although you to foster connections with your current audience, I strongly believe common platforms are the best chance you can have to connect with your current audience and people are already interested in what you have to say an offer posting new client is certainly a way to keep your current audience engage with VM because you want people to fall in love with your volume. So you need to share your insights and remind them why they should still care about you and your personal brands and those platforms. Let you do this. Let's look at this from a practical perspective. When you want to get to know someone beyond the surface level, you followed your Instagram, blog, Twitter, or any other social media accounts. That's pretty straightforward, right? As you can see, content creation is announcer too many questions and a list of its advantages goes on. The power of content. Creation is pure magic. But the tricky thing is, we're not the only people who have realize it. You're not the only one who's creating content. Actually, there's the comments lot out there. There was definitely time when cognitive marketing wasn't popular. A time when there was simply well-known organic face cream brand on the shelf and only one aspiring entrepreneur in town. Okay, I can remember these times as well. Anyway, fast-forward to today where there are literally endless, endless blocks to follow millions of Instagram influencers. So now, stemming out with what makes you unique is everything your colonies embedder more hard fueled narrative. There are so many aspiring creatives trying to break into the world of content marketing. And you need to set up yourself for success and have a clear content strategy as well. If you ignore this step, you're already putting yourself at a disadvantage in extremely competitive field. How do I notice? Thanks to my job, I get the chance to talk with many craters. And as you can easily guess, I'm noticing some tendencies and similarities. The ones with whatever happens, happens, attitude grow less quickly. And speaking of speech, they'll compare yourself with the biggest content creators. Out there is process takes time. But hey, good news. Some results will be visible immediately. The problem is most new craters come into the content creation world with some of the top influencers on the Internet as their inspiration. Mackinnon, Sara Blakely, okay, that was definitely my inspiration. And still is, this creates the expectation that your comments should be comparable to their top content right from the get-go reality check, you're likely not going to launch the next block or Instagram profile with millions of followers overnight. Unless you're just getting off a season of the trend, the trend in Netflix movie, you already have celebrity status. Daddy, Brad Pitt, there is a risk, nobody knows and nobody really cares about your college first, tough love. But it's true. It's pure psychology. We tend to get more judgmental of ourselves when we're obsessing over what other people are doing and what they are achieving, what Kayla, I seem as creative on Instagram stories as her. Why do they post so consistently when I can't even commit to posting two times a week, why can I attract new creative people like Peter does use other creators for higher motivation, but makes sure you're using them to inspire and motivate you and not for unhealthy come present. The key takeaway is, it's cool to be kind and for, especially to yourself. As much as YouTube, instagram, Spotify and blocks are invaluable results for creating connections and gaining inspiration. Sometimes it can lead to feeling low. Because of this comparison, we are all at different stages of our economy inflation journey. Are you ready to finally dive into the main area of our today's interests, your content strategy. If the answer is yes, then you are moving in the right direction. 6. What Your Content Strategy Should Cover: Let's get into the nitty-gritty before F actively developing your own content strategy with we must first truly understand the meaning of a content strategy. I observed as people often think of a content strategy as our economy colander and general direction. But it is so much more than that. Content strategy establishes an emotional connection with your audience. It's not just what's your target audience sees and reads. It's what they should feel when they consume your comments. Although we can't necessarily control our followers and potential followers. Xx perception of our content and our online presence. We can certainly influence it with a possible strategy and the conscious decision-making. This is not a strategy. When it comes to content strategy. It's not enough to have a few bullets down on papers or somewhere else and denotes slapping together a couple of ideas of what you'd like to post on Instagram or what's the next free blog posts will be about? It's not the content strategy either. Have you ever heard the phrase, being busy doesn't mean you're being productive. That's what the strategy is for. We want to avoid taking time-consuming steps that aren't really aligned with your goals. I believe it all starts with asking the right questions. For all the years. I've discovered questions are very powerful tools in the arsenal of marketing strategist is our today's challenge to collect and connect the dots about you and your personal brand. So be prepared for that. We need to be obsessively curious. We need to observe, investigate, and ask the right questions to receive the answers that will help us see what you need to do online, a proper content strategy covers, watch your comments stands for what promises your content and make studios could follow and believe in you. What story, personality and believes your colon conveys for its creation and communication. What the experience would you like people to have when they encounter your comments and your online without firms and all your social media. And you know, you need to focus on the things that really matter for your online presence. You need to stop trying to do everything. You do these things that actually work for you, your personal brand and your audience. Several years ago when I was just starting out, I was trying to implement so many strategies at once. I actually wasn't doing any of them well, I will just have assigning everything. And once I realized this, I sit down and look at the things that we're actually benefiting my online presence. So I probably convince you that a strategy first approach to building your online presence and your content is the way to go. But where do you start with your strategy? There are six components of a fully developed content strategy. I'm really believed that you need all of them, like all the puzzles to work together in order to connect adults with the rest of your online presence and your marketing. Put simply think of content marketing as your vision and mission guidelines and execution plan all rolled into 16 components. We will need definition of your why, your purpose and your contents promises, market, competition, market and competitors research. So your decisions are based on actual research. What's working in your niche, instead of just guessing what people want and need your target audience defining, identify if we want to serve with your comments here you're attracting right people. Analysis of your target audience's pain points so you know what problems they're facing and what you can solve. Analysis of your strengths, your brand and condensed positioning plus differentation. This is defining why you do what you do differently than someone who does the same thing you do. So you know how to stand out and content pillars choices. I know it can feel a little bit overwhelming to have to nail down all of these things for your content strategy. But once you do, you will have so much power by your sides and now to the good part. So together we will discuss and jump into the essential steps and some extra tips and tricks for building impactful, sustainable Client Strategy at the beginning, remove the pressure of knowing it all. You'll have to break all of Dylan's down into points first. 7. The Role of Authenticity and Why It Matters: And the words of Simon Sinek, people don't buy what you do. They buy why you do it. That's why we'll focus on you, your personal trace, your strengths, your insights, and your expertise. Platforms are a highly saturated air space. We all know that. We all know the Instagram where it is saturated. There's also millions of blogs on lifestyle Emiliano of podcast, millions of uterus. Most people who will respond to this by saying, But hey, there's only one of you there, right? Surely you've heard it before. What I actually meant here is you need to think about what specifically it is about you that gives you an edge, is your perspective, unique? Focus on what really makes you, you, and you might just find it changing your content creation process. Now it's more important than ever that you're putting out content that stands out about the crowds. And no, that doesn't just mean putting out a valuable piece of continental. Does the advisory constantly told provided value, but with the state of content creation, it goes beyond just providing volume. It also includes ensuring that both you and your contents are unique. Sometimes we can feel pressure to bend our own insights or voice to reflect the current trends. And while this may seem effective on the surface, it can lead to watering down of urine. Economists think true to your authentic faults and vision creates an honest Collins journey. That's your target audience will want to share and enjoy. Well when it comes to your Instagram and YouTube and plot firm other platforms, the main thing is pretty obvious, but content under that doesn't look like everyone else's trends may help you become viral. But you want to create your own voice and ensure you're adding in your own ideas and false, rather than just sharing and recreating the same things everyone else is doing. What makes you, you dare to be weird at times. These little cute and weird things that makes it make you matter more than ever in the eyes of a person wants to follow, yep. People want to suffer creatures that align with your energy. And here from creators they trust and believe in sharing your little weird things with your audience and acting in alignment with those volumes will help you create an emotional connection with them, which caused both a loyal community of like-minded people. This you know that you already have a personal and branch. Utah. That's the way you do everything. The way you talk, dress, walk, right? Dream, and go about daily stuff, urine, unique in older people you are meeting Kevin opinion about you. You define what you want to be known for and lacked for, and how you want others to perceive you. The first step to build a personal brand around yourself is so now and only your personal story. And those little weird skewed things, people connect with authenticity. They want to relate. Which is why from the very beginning, it is important to try your best to get to know yourself. What is it about you that make, would make someone that wants to listen to your radio false, or watch your videos over the millions of others that exist, you need to make it your biggest strength. But how can you discover what really makes you unique? My best idea is to ask your friends and members of your family. They know you best. They may notice the things you don't even know you do. And it's not always made me extremely precious. For example, I've been watching Kelly stems videos and Kelly has talked about how she started logging as license lifestyle creator, and has admitted that she feels like her frankness or even brutal honesty you times makes her insights much more relatable for money, I'm all for adding personally and your comments. For me, colon can be super valuable, but if it feels like it's written by robots, chances are I won't be returning to this profile. Your goal is now to be the cranial people who call my favorite creator. That's why they will come back. That's why they will recommend your comments. Being yourself and being extremely authentic is a skill that gets better with practice and time like everything. When it comes to me at first, I was really afraid to show the real side of myself and talking about both the good and bad moments in my life and my career. But very soon I understood that This will make me stand out from the crowd, shining a light on my story. And is it really a chance? Because look, being yourself, you will have a unique magic about you that people who can't help being drawn to the difference between now and all my past experiences is that now people connect with me and they feel happier to follow me and follow my journey because we're creating a lasting relationship and they know who I am and what they may expect from me. And you can achieve the same results. Now, same for practice. It's time to think about all the little things that make you, you own your magic. Write down all the words that describe you. Don't hold back and write every word and every little thing that you can think of and just write them down. Cranial list of wars and things that make you, you and all those things that resonated with you. Then ask a couple of friends or members of your family, how would you, how would they describe you? What's the most characteristic thing about GM? Don't be mad. If you don't like something they say, You may easily turned into a huge advantage and the powerful straps, trust me. 8. Why Your Content Needs Storytelling: Power of storytelling. Don't ignore it, as we have already discussed in the previous lesson, your potential followers aren't going to be connecting with your niche. They need something more to connect with. And as something is your voice, you have a story and your story matters, and people aren't going to care if you share it in an engaging way. If you're just sharing content with no personality, sure, you might get some random views, but you're less likely to keep high engagement and keep, keep people coming back for more. But if you're able to share your personal experience and your story, also providing value for your followers. You've hit a condensed goldmine. Basically, if you're not sharing your story and your personal expertise in your contents, you're really just creating content that anyone else could have written. So what's your story? What brought you to this time and space to make you want to create contents? Why do you want to solve problems for your audience? When potential followers look to separate year, they want to know about she, what expertise you bring to the table that is what is valuable. That is what makes you stand out from one carrier to the other creator is your heart. It's all about your story and your message. Everything you put out into the world should have the same messaging and include your storytelling. I'm talking about your Instagram, blog, twitter, YouTube, or Spotify. It has to relate to your story. Your messaging has to embrace the same feelings so that no matter where people find you, they recognize your voice and your story. Think about it this way. Sometimes you will read a random book and end up relating to the main character. You may love with them or even cry at their choices and their adventures and evil may end up saying, Oh boy, I can relate. I would list same. I struggled with the same things. I loved their final choice. It That's totally me, no matter if it's a book or a TV series, or even keep up with the Kardashians or Big Bang Theory. I love Big Bang Theory by the way, you create this connection because of the story you're being told, right? The same can happen with your content and your social media platforms. When you tell a unique story, you create a connection that allows potential followers to relate to him, to feel seen. When they feel seen discrete. This creates a common ground for trust. And when people trust you, that's the ultimate goal, more precious than gold, for example, in my own brand and all my colleagues platforms, I'm very vocal about my mission and my goals. I've had people talk to me and post about your career dreams because they felt inspired by my comments. This is the power behind storytelling. They relate to something I am, something I do or something I talk about. This pops into your head at the time. If you need further convincing, take Peter McKinnon, for example, he loves coffee, right? It may seem like a background factor, but this tiny tidbit of information makes people relate to him as a human, not a celebrity. He's like you and me. He's constantly tact and pictures of freshly brewed coffee, which is awesome because, you know, people are connecting with him and his message. So whatever yours is included in your Conan and don't be afraid to say it loud. And now it's same for practice and exercise. What posting your first post on line and this line, even if it was years ago, what did you feel? How was it going? What the first step, look-alike, be a storyteller in this stage, go wild and stretch those imagination muscles to the maximum. Write down the story that comes to your mind no matter how funny it may seem at first, when you both columns, including storytelling, you need to show the ups and downs of your journey. Don't forget about it. 9. How to Know if Your Content Is Actually Valuable: Well, to make sure you're calling matters for you and your audience. First, you need to ask, what do you want people to associate your personal brand and your colon and the width? What do you want to be recommended for doing or saying? You have to think backwards when it comes to this, decided what she wanted to be known for, and then do everything in your power to make sure you're on the right path to be known for. I think, for me, I want to be known for helping aspiring creatures believing their potential to build successful businesses based on their passion. And so I'm really focusing on providing content that makes that mission clear to my followers, on my readers. If you don't yet have this thing that you're working towards with your comments. I want you to dig deeper and think about your Instagram profile, YouTube, blog, or any different content platform in three years, what do you want it to be doing for you? They want your Instagram community that provides you with the ability to use your influence to help share your industry insights. They want a YouTube channel that acts as a launching pad to produce your longer films. You want an Instagram profile that allows you to travel the world and get paid to do so and share your trouble of guys with travel lovers. Same for practice and exercise. How do you want to make people feel? And how do you want, do you feel about your comments? What do you want to be known for? Write it down. 10. Content Mission. Do You Know Your WHY? : This actually the most important step we need to go further into the previous chapter. We started to discuss what you're actually trying to accomplish with your comments. And then we're going further. What do you want to be known firm? This of course can change with time, so don't feel March Today idea. But even if you're still in the development phase of your content concepts, you need a solid why standing behind it and mission based on the why jazz basically means defining your deepest reason and for sharing content and how it will benefit other people. Your y is your starting point, your purpose and the foundation and the fundamentals of your content strategy, your y needs to answer a few questions. Why do you do what you do? Why do we want to exist in an online space? How the word or other people will be impacted because your content exist, your why, articulate how you are working with your content towards something more than making a profit. You may also want to include your vision and mission statements and your content strategy category as well. And displays such an important role in who you are as a content creator and influences almost everything in your content creation process from the actions you take to how your target audiences and connects with you. How to find your wide when you don't have any clear idea yet, do you feel it? Deep urge to use the only world a better place than into outer walls. If you feel it, you know, it's that many people don't. Actually, I think we all feel it to a certain extent, but some of us may have troubles listening to our inner voice and realising it is not that easy at times. What is your purpose? Does your machine make a difference? Does it matter? Do you really need to answer these questions? Yes. Partly because your mission is to promote your meshing with your comments, articulate what's your content mission is all about what it is that you do and why you want to achieve it. We enjoy creating courses and products and wanted to make other people fall in love with the process and cranium to, are you obsessed with teaching as writing about daily struggles, make your heart happy? Are you constantly dreaming about short movies? Do you obsess over branding and graphic design? What is it about creating that makes you happy? Don t think about where the money is easier to. Just think about what gives you that little spark, that honest excitements. Spark might be little, but it's what you will push your content creation forward, especially when the days with less monovision happen. And they happen when it comes to me, I want it to be a curse author and marketing manager one day. More than anything, I wanted to help people succeed at what they love doing. I want it to be the reason someone didn't give up. I want it to be the person who gets to here because of you. It was easier to make it all come through and they finally made it. This has been my dream for since I as long as I can remember. And rather than sitting around waiting and the complaint that nothing is moving forward, I realized sharing my insights on Skillshare is totally available to him. An example, I had a reason for putting myself out there and doing it now. And even if it's not as easy and trouble-free, I thought it would be. And remember my why and honestly, it keeps me going. So it's time for practice and exercise for you. Do you remember your why? What is it? What do you want from creating comments? You get clear about that and you will likely have a much easier time with putting yourself out there on a consistent basis if you get stuck, don't worry, write what you know. Now your first thoughts, you can always go back to it and edit it to other eloquence a bit later. 11. Defining Your Target Audience: Morning, your target audience is one of my favorite topics of discussion. Let's go to the marketing basis for a second. The most important part of any brand, personal and brand as well, is having someone to serve and offer your knowledge or your services do, which is why it's crucial to find your perfect target audience. You need to know who you are talking to. It's a part of a strong strategy. Actually know is the lifeblood of your content creation process. Even if you have the most awesome, blow your mind calm and within most interesting practical tips, if you're not reaching the right people, you will hear is radio silence or main complaints. Oh, I find it boring. Target audience defining my sound a little technical if you're new to marketing terms, but basically it's just the art of analyzing career perfect follower, perfect reader is and who you want to attract with your beautiful photos and videos or whatever you're creating. The mistake of wanting to appeal to everyone. Yeah, many business owners and creatures make the mistake of wanting to appeal to everybody. Well, that's terrible idea. You need your tribe, band of loyal followers, community subscribers, Internet, best friends. Can't be best friends with everyone, right? Could you imagine being friends with millions of totally different people, different age, different passions, different professions. Of course it's possible, but when you organize a group meeting, some of them will be extremely bored when you talk about your biggest passions and dreams. Simply because they are keen on something totally different, it's much more beneficial to create a target audience that you know deeply and can serve intentionally in all day. Won't get bored so easily because you have a lot in common when you take the time to identify, identify, and get to know your target audience on a deeper level, I can understand what content they need from you. You can be more inviting to them, how to speak to them more directly, and how we can serve them better so that they become your loyal followers is a research from the first step will be the guiding light to help you create better kinds, lets you pinpoint who you are trying to attract. You can then establish how you will do it. Actually, it will act as a roadmap for all the future steps. I know you may want to say, Hey, Casa, it's fetus limiting to have a specific target audience. I don't want to add myself and I see your perspective and I hear you. But believe me, when I say it is one of the best things you can do for your personal brands. If you don't know who your content is for, you are speaking with it, chances are your audience won't understand either. The better you can understand your ideal followers, the easier and less challenging it will be to build an emotional connection with them. Having your clearly specified target audience allows you to get to know your follower, latch more deeply, speak to them directly, and serve them with purpose, you will start to uncover your community's desires, needs, values, beliefs, limiting beliefs, their struggles. And you will be able to identify how and why they connect with your continent. Instead of trying to please everyone, think about who we are content with, most appeal to us. It's time to get specific, come up with a voucher for who that person is, decided what she likes, where she lives. Altered dreams are, the more you can define, the more likely it is that you will create content that will serve her. And at the same time serve people like her. Started by describing who your ideal followers are to the finance level of detail. So we are able to imagine them as real living and breathing people around this perspective, you'll be able to plan how to, how you intend to engage with them based on which plot firm they spend the most of their free time on and the volume you can bring to them. And I know it from the marketing mentorship sessions around. One of the biggest mistakes new content creation people are making is that they try to be everything to everyone. And it brings so much trouble when, uh, you know, we are condensers, it gets much easier. Knowing exactly who you're speaking to will help you understand what you need to communicate about yourself, your skills, and know how to make your followers happy and how to make them stay with you. So they converge into paying customers in the future. Benefits of having your target audience define, motivates you and them to work together toward a common purpose will go as well as the resonating with the heart, minds, and wallets of your followers, wanting to engage with a creator that shares their bodies. Key takeaway, know that you can't make everyone happy and it will hurt you and your comment in the long run. And if they infer exercise, if you were at dinner telling your friends what your content is about and why should they follow you? What would you say that as a warm-up, we'll get to the detailed process of defining your target audience in the next step. So see you in the next one. 12. Identifying The Perfect Follower Persona: Now it's time for creating your perfect follower person. What are you going to do here next? Basically, imagine your ideal follower and give them a face and background, passion, dreams, likes and dislikes and get to know them intimately. As you already know, creating successful colon gets much easier when we're creating for, when you picture your ideal follower or reader profile as an actual breathing person. It makes the process so much easier. Of course, all of your followers don't need to fit this profile in 100 per cent. But when it comes to my experience, it can actually be, be a bit shocking if founded all my followers so far have fit like 60 to 80 per cent of my description saying, let's say it's a really good fit if you need inspiration, here's the part of my own ideal flow profile. So her name is Lina. She has 25 years old, works and the job that is pretty irregular but does not fulfill her passion for life. So it is just a practical decision based on the need of stable income to dreams about growing parasite hassle when she's not working, she's reading or looking for inspiration, how to become the woman of her dreams. She loves Instagram and other social media platforms. And she notices all the huge, all the potential, the life on your new them, your shirt. Now let's put this exercise into action for you. You need to put a name and almost effaced your ideal follower every part, a pretty long list of questions and categories that may help you get through the process. So let's go, Let's grab a pen and a workbook on. Let's get it done. 13. The Importance of Finding Pain Points: Now that you've defined your target audience, we need to dig even deeper and then recognize their specific problems. This is a crucial step to create content that is a big hit with your community because you will be able to share solutions to problems and dilemmas your tripe is having. Because yes, personally, I don't really like the word pain points. The worst problems or ulama sound much better and more human. You want to serve your followers and you want your followers to skewer calling platforms or social media or somewhere they go for insights that benefits them. Not only will this mean they trust you and then volume as you're sharing, but it will also multiply your chances for your content being shared with others. Ultimately, we are people creating for people who are right, we need other people to grow. When you write an Instagram posts during fueling a YouTube video or recording your podcast before you even start, always be very honest with yourself and ask, does this piece of content add value to somebody's life? And how to answer to this question. My solution is things like your potential follower. How I have five basic ways to figure out if what I want to create will add value to someone's life. First, think about things that you've searched for in the past, in times of doubt when you needed guidance, whether it'd be on Instagram, Google, YouTube, or anywhere else. And then you can create common that solves that problem or are some aspects of it. Your current posts go on some of your favorite platforms or websites and see what kind of posts they are creating. Personally, I'm a big fan of gender culture block and the financial diet. And if they are covering certain topics, I know there is a large audience for it. You can also use a professional to like BuzzSumo to check what articles on a specific site have been shared the most. This is often a good indicator of what topics are the most useful and which ones people appreciate the mouth so you can write about them to think about what performs well on YouTube and do your own YouTube research to help you see what other people in your niche or creating about the idea. Read comments on popular profiles and platforms in your niche to see what questions people are asking. For example, if you're a food crater, go onto a popular YouTube channel about food and started reading through the comments. You will find so many interesting questions if you know the topic as well, and you think you could craft a high-value content around it. Don't hesitate to use it. Answering a question or providing a solution to a problem is a precious contents. You can also use Google Keyword Planner to see what people are searching for on Google. When you think of lung Blakely, what problems that you solve? What is she the go-to hop for? A column? Introverted conscious and purpose-driven lifestyle comes to my mind if I want to start exploring wise thoughts about how to be happier, how to be calmer, how to enjoy your introverted nature, how to be a better person, more satisfied with everyday life. Their contents can be really helpful. When it comes to me, I started creating courses because one primary pinpoint buy followers have is they want well prospering side hustles. They can eventually turn into full-time jobs they enjoy, but they don't know how to start and how to move it forward. So what go to hop Ru? A lot of people can have problems you can solve. So what are these problems is same for practice. Think about these problems. What your audience is struggling with, what keeps them up at night? What are their problems, challenges? Or did they lie in bed at night worrying about right down this list? And which pro topics can you cover well and help with? Is it teaching others about healthier diet? How to start your side hustle, how to take better care of your path there into journaling habits, try to be specific. Put the emphasis on how you can help your audience. 14. How to Analyze Your Competitors' Content: Competition is basically a validation. You've found a profitable niche. That's always a good sign. Now it's time to do some research and check what's working and what's not for your competitors. And actually, I don't quite like the word competitors because there is no arrays were just talking about other creators creating content on the same topics you're interested in. And my advice, do an analysis of their social media profiles, blogs, podcasts. That will also help you to figure out where your chances lie to stand out in this crowds. What can set you apart from them? The research doesn't have to be rocket science. You just need to answer a few questions. What column platforms do they use? What types of content do they sure, they get good and engagement. Which posts get the highest engagement? What products and services do they offer to serve your audience? Take a moment to think about all the similar craters you'll love and appreciate and think about what is the one thing they have in common? If you feel overwhelmed, don't be. Think of this as your sure-fire way to find out new ideas that can inspire you and which can easily turn out to be a magnet for your target followers as well. Not that you should copy exactly what they're doing, but these competitors research to help you better understand how to approach your topics, your niche, and similar target audience. You can also use tools like SEMrush to find our top-performing common and create similar kind in the future. What's also crucial, observed, what does not work for them? Observe the tendencies and no downward works well for them. And as I said before, it doesn't, that's really important in tune. I personally love learning from different layers. There are always so many similarities between different people talking about the same topics. They can give you different perspectives, different in slides and finding out what works for them and what doesn't. I can give you so many precious hints and save you a lot of times it's time for your practice. So influence is used and who inspires you? I am Daniel, successful creators discussing the same topics you'd love to talk about. Write down their names. Are usernames actually researched their profiles and start the list of ideas and inspiration from their continent and keep adding to it all the time, I think to-do list every time you see something that sparks an idea for your comments, means that you won't forget this amazing nuggets of inspiring concepts. Where else should you look for fresh inspiration and idea guidance? My recommendation is to be constantly listening, reading, discussing with your friends and family, learning, and just soaking up inspiration and other great minds wisdom in any way that you can be on a constant hands. Reading other blocks and listening to podcasts can feel your motivation and make you feel that you're not alone on this journey. Be curious and hungry and look for inspiration everywhere, even in everyday Smalltalk in the grocery store. Okay, let's do some exercise. What is your favorite websites? Write down your favorite blogs, podcasts, books and authors. Let's create some inspiration library. 15. Maximize Engagement: Choosing Content Pillars: Or sole focus as an inspiring colon Krieger and needs to be on your continent and promoting it. You need to experiment with it from forming new opinions, find your voice, listen to your audience's needs. Discover what your followers actually want to hear from you. Bonds. Right here again, talking about everything isn't actually the best idea. For example, don't write a post or recall your podcast about the best food photography equipment one day and then the next day, right, about JavaScript tips for advanced IT lovers is going to be really challenging to increase your reach and your engagement. If none of your content appears to the same follower, the same person, there is a risk they will come and go without checking out any of your other posts or episodes. That's why we need to focus on defining your main content pillars. What content pillars, really our content pillars are categories of ideas and topics you'll focus on in your comments. It's dots in each indicator of the kind of content your followers will find when they land on your social media or block your podcast, you might have many, many interests and love to talk about various topics and solve different problems. But to grow faster, you need to focus on a few leading coin pillars spots. How to clarify your content pillars. Should you choose only one colon pillar? I won't lie. It's not so simple as it sounds. I struggled so hard with defining my content pillars to the point where it sends me into creators paralysis. I would spend so much time trying to define if I should focus on lifestyle content sharing my daily life, daily struggles of an inspiring creator, along with non-business radio, things like outfit choices, skincare, and psychological insights. Or maybe rather talk only about the nitty-gritty keeps building your business from scratch. Facebook ads, ways to scale your side hustle and keep all the more private stuff to myself. If you're dealing with a similar dilemma, I have the solution for you. This approach has really helped me to grow my contour plots prints. I decided to focus on four different types of comments. First, practical tutorials and knowledge about skyrocketing your side hustle and growing your tripe. The seconds, daily insights from my day-to-day work and all the sparks of inspiration I'm caching along the way. Free technical stuff about creating your first digital products. And as the majority of my audience, I a Woman March casual, everyday choices of outfits. Simplify and defining the strategy now allows me to be much more consistent with creating my content. It makes me enjoy the process. I feel more positive and definitely less prone to overwhelm. I no longer have the fear of wasting my time creating content does not only about creating your business, not even close because I know I'm still on the right track and I create content in line with mine for content pillars. So I'd say, don't limit yourself to only one very specific topic, blog about a couple of similar topics that may be interesting for the same person. Then you can observe what posts performed best and make them more often. You're creating, writing for your audience. After all, one of the biggest struggles I've had, I've had with my icon. And it was trying to decide what kind of comments I should produce. Light and finding business insights to sound like entertainments. Lots of different ideas to inspire people, very specific knowledge, to educate people do hardest like him, screenshots of my results to promote my services and products. What I didn't know back then is that I need to alter the self.contents is not the mother of choice and most likely you also need to create offer content types. So we're saying for exercise, what I want you to do here is take out our workbook and start analyzing your content pillars first. Finds your enjoyable clients pillars, the ones you love talking at reading about. 16. Final Thoughts: This brings us to the end of this course. Congratulations. I hope you guys really enjoyed it. I hope you have a real sense of achievement. Now. I also hope my own personal practices that I use in my life and business will help you shift your colon creation and life for the better. I'd love to hear from you and see what you guys have written in your content strategy workbook. So if you'd like to share it with me, don't hesitate to jump into the product section and upload it right there. You can also check out my teachers profile to check other ways to connect with me online. If you like, you can follow me here on Skillshare because well, I have a lot to share with you and I promise it's not the only Skillshare course from me. You will see here, I'm already playing the next one and I can deny, I'm really excited about it and I can't wait to see you in my next class. And of course, if you have any questions, you know what to do has over to the discussion section and let me know, the brave act of building a personal brand and creating comments should always be celebrated. And I'm here to guide you and show you along the way. Hey, would it be cliche of me to say Rome wasn't built in one day, probably. The paid us through phi is your target audience. Define your why and keep remembering it. Every time you feel a bit down. What's your company yours, come up with solutions to your problems, engage with them and learn from them. I hope my system gave me inspiration for creating your own system, creating your own content strategy from the bottom of my heart. Thank you. Thank you. Thank you for your attention and for choosing to learn with me. Have a happy and productive week. Keep dreaming and keep doing grading of curse.