Transcripts
1. Introduction - What to Expect: Ten questions to find you on each for Instagram,
TikTok, or YouTube. I would love to grow on
Instagram, TikTok, YouTube, and start reading content more
regularly, but very often. I'm not quite sure
what to post about. Is that you Today, we are going to change that. So, welcome to the days course. Are you wondering how to find an each that
will set you apart? A ache that will be
aligned with your values, with your passions and will be easy to monetize
at the same time. Should you listen to your heart, or rather to some
cold calculations. I'm Kasha P, marketing specialist
and online strategist. And as an online strategist, I help many ambitious
people find your mission, express their unique
voice and create content that is aligned
with their values. That's why today I
want to help you and guide you through
all the touchpoints you might be considering, even though we can't
meet in person today. But as a considere is an
armchair for you, if you want. I hope I will become your
neat Csaler, your neat coach. And we will find a
connection right here, and I really hope you will
end this course energized. Ready to conquer the
social media landscape with what makes you unique. What questions should you ask yourself to find the right one? We will discuss how
to look at naching down to monetize your
skills more effortlessly. How to figure out
who you really are, how to discover what
you're good at. After finishing this course, you will have a solid idea in your head about what
lifestyle you want, and what Mich can give you that. I want this course to be a safe space created to
inspire you and to give you that little push you need to grow and thrive in your
social media growth. Let's jump into it.
2. Class Project - Your Homework: Class project, slash
your homework. Okay, so first things first. I don't want you
to sit quietly and just listen to what I'm
saying during this course. That's not the way I teach. That's not the way we will discuss together.
We need action. I need your active thoughts to begin the process of finding
the right niche for you. Because in this course,
we are going to talk about you, about nobody else. I need your full honesty. You need to be open and vulnerable so we can
find the right one. And it is your
promise. Also, don't hesitate to pause the course
every time you need it, or reward the pots, you need to hear
one more time to digest them more successfully. Take your time.
Take your time to reflect on all the questions we are going to discuss today. Okay, so what will you need
to finish this course and to maximize the benefits
from finishing this course? You will need a notebook or at least a few sheets of
blank paper for that process. If writing down
things is your thing. Because when it comes to me, I'm a huge fan of
writing things down. So I have the
traditional journal with all the things
about my niche, about my color creation, and all the things I have
learned during my process. And if it's your thing to do
the same, you can journal, you can write all the
things down on you can record them if you
prefer it that way. You can do it to make the
process more productive, to dive into yourself
even deeper. And then you can read or
listen to all your thoughts, all the ideas you had
while watching the course. I promise you will be surprised with the amount of new thoughts and brave concepts that you will feel and
will come today. You will feel them
with your heart. That's our mission.
Okay. But each course needs a little homework, right? O Skillshare, we call
that class project, which is even greater
because you can share it with the audience with our audience of
like minded people. We can inspire each other. So what's your homework? If you don't find
it too personal, but it's also okay if you do. I will totally
understand that as well. Share one answer to the
question from this course. That you find most inspiring
and most surprising for you. One question that became a
total eye opener for you. And you answer if you
want to share it with us. And if you do, share it with us in the class project
section right here. It can be a photo
of your note pod. It can be a screenshot of your
notes up. It's up to you. And I really hope
to see you there, so we can exchange
our brave ideas and motivate each other. You know, I have an insight
into the teachers statistics, and I know who my students are. And I can tell you
we've gathered so many ambitious people right here. You
need to meet them. And you can do that through opening up to them and
showing you answers, your answer in the
class project section, or by starting a
discussion right here.
3. To Niche Down or Not?: Each down or not. Finding you each can take a
really long time sometimes. But in my opinion, it's much shortened when you are intentional and ready
for the process. And today, I will make you
ready for the process. Choosing a scope of topics and the each that you are
really excited about good ads and able
to produce a lot of content about
able to monetize, and the one you will feel proud of even after a long while is one of the most
challenging parts of building and online presence. We won't deny it. It's also where so many talented
people get stuck, and it keeps them
from even starting. At the same time, I know it can feel really tempting
to try to attract everyone to your
social media platforms because you may want
to ask why not? Why not? I want to
attract everybody. My audience will be bigger. We'll talk about it in a minute. Because branding and
building identities are an important
part of my day job, and also an important factor
of my client's success. So now after the
years of observing many successful
content creators and entrepreneurs who also build
their online presence, I understand the
power and importance of branding and eching down
even more deeper than before. And trust me, there was a time a long time
ago when I didn't. And that's also where so many
mistakes of mine come from. So to tell you my story, so I can show you one
of mistakes I made. Five years ago, I started building my own
lifestyle profile. Because I had so much
work to do every day. Because I was so
busy with my 925. And, you know, at
my nine to five, I feel the pressure because
my clients rely on me. And every day the two dul is
never ending day after day. So I felt like my time for my own content creation
is very limited. I never had time
to do it properly. I never sat down and made this time to reflect
on what I want to post on what I really want from my online presence and
my social media profiles. And now it's even this
shame to admit it, but I was posting everything. You know, my meals, my outfits, videos
of my beloved dog. And after a while, I started to realize that when I
mentioned my work, my day job, the part of my life, which I really, really lost. The topics I love discussing. P aren't engaging with me the way I would imagine
them to wait. They are observing my outfits. They're observing my meals. Why they don't want
to get involved in the discussion on marketing
on personal branding. Why? They should be. And it was because I've
gathered many followers. But these people weren't
followers I dreamed of. They weren't followers
from my target audience. They weren't like minded people. So I I wanted to
engage with them. I wanted to discuss with them. But these people weren't
interested in that. They weren't sharing
the same mindset. They were just there to
look at pretty pictures. But, you know, my dream was
a little bit different. So I felt really disappointed, and, you know, I thought
it's their fault. They're I felt they are
just they should change. They should get interested. They should become interested
in the things I love. They should become
more ambitious, but there wasn't anything
wrong about them. I just made some very
fundamental mistakes about building my profiles. And because of these mistakes, I've gathered so
many random people who didn't like the
same things I did. They prefer to watch my outfits, crawl through my
roseberry oat meals, but they found no
interest in reading my work related insights
and sharing their opinions. So it's very easy to
be disappointed in your audience when you don't attract the
right kind of people, and you start blaming them, and you don't feel
the connection. And that's because you've gathered not your
kind of people. So even though this account of mine gathered a pretty
big follower group, I would never call it a success. And after a while, I found it really overwhelming that those people
were so diverse, and they had nothing
in common with me, except the love for
pretty pictures, but I think that's the most
common interest after all. So it was my personal mistake, which was, you know, a pity, because I've gathered
so many followers, and if they were engaged, and if these people
were like minded, I would call it a success. I would be really
satisfied and happy. But yeah, the quality of
your audience matters, and you should attract like minded people to build
an engaged community. And let me tell you,
I also witnessed this situation so many times
in my professional life. Then I was able to
recognize this pattern in so many different cases,
other people's situations. So I learned this
lesson the hard way. On my account. And then I was trying to prevent
other people from making it. Even until that day, I observed
this problem every day. And because of that, I knew how huge importance
having a right in each place in building
your personal brands. Because you can't be
everything to everybody. You have to choose your people. You have to know who
your people are. You can serve them
and you can build this lasting connection
between you. And you can be satisfied and they can be satisfied as well. And naching down even a little bit will create huge
benefits for your th. Because look, what
can you do with a huge audience that has
nothing in common with you? Of course, there are
some people who can succeed gathering such broad
and diverse audiences. But from what I've observed, the These people are
celebrities, actors, and models. So if you plan to
create your products in the future and sell
them successfully, you definitely don't
want a random audience. You need a more
specific one with at least a few things
in common with you. And you need to understand that when I speak about itching down, I don't mean choosing
one very narrow topic. And sticking to it
no matter what. No, hell, no. Your niche
can be very broad, and it can contain many
different content pillars. Your niche isn't
supposed to tame you, tame your creativity and stop you from enjoying the
content creation process. No, quite the opposite. It's meant to make this
process much easier, more intentional, so you
can benefit from it more. Not only now, but in the future, as well, when, for example, your digital products or your services will be ready
to serve your audience. So I'm smiling inside when
I hear my clients say, their products are for everyone, and everyone should be
interested in buying them. Because I think nearly
every business owner that I've spoken
to starts there. Yes. And I think it comes from this common belief that
everybody should like us. That we should be
everybody's cup of tea. But look, it's
difficult and almost impossible to market a
product to everyone. And when I say a product, I also mean your
social media profile. Because they are also products. They are like products
of our creativity, and in the future, you can easily build a business based on your
social media presence. And I truly believe
that unfortunately, a product for everyone
is a product for no one. So when you're able to focus on your specific target market
on a more specific group, then your product,
and in our case, your social media profiles become for someone, for someone, and you can be more clear about the messages you create
to this group of people. You can reach your people, like minded people more easily. Because they will feel
this connection too, and to be successful
on social media, you need to build a community, not only an audience. And you may want to ask, so what's the difference between an audience
and a community? Community is an audience
that engages with you, engages with each other
within the group. Your community needs
to be an audience of loyal followers and like minded people who are
not only a fence, who not only like your writing style,
or the way you look, but active members of a community centered
around your topic, your aches, your Mach. They are interested in
what you have to say. You share the same interests. You can discuss with
them on daily basis. And these discussions are the most valuable things
you will discover. This will also be an inspiration for your upcoming content. This is like a gold
mine of inspiration. That's the big part of building
your on line presence. The big part. The
really big parts. So I'm really sure
of these words. You need a community to thrive
on social media to build a long lasting profile that will not only be
trending for a while, but you will be able
to successfully create content and engage with
people for years to come. The most successful influencers
and collen creators and business owners I collaborated with have this one
thing in common. Yes, they have a
loyal community, not just an audience. And if there is one way to
dilute your calling creation, your post and your whole
online personality, it's trying to create content, create social media profiles
that appeal to everyone. So I totally agree with
Herbert Swope who once said. I can't give you a surefire
formula for success. But I can give you a
formula for failure. Try to please everybody
all the time. It was Herbert Bayard
Swope who said that, and I can't agree more. People you want to attract, people who will buy from you once you create your
digital products, need your unique and
particular perspectives, not just general and
very safe thoughts that everybody would
understand and like. They need original
formats from you. They want to see your
real authentic site. And from what I have noticed, they really want to feel this exclusivity of being
part of your community. And for a community
to be a community, you need to be able
to describe it. What kind of people they
want to gather there? You don't want to attract
everybody. Trust me. For example, when
you post goes viral, you can feel the bad consequences of
attracting everybody. Then you will get mean comments, then you will You will get the comments of people
who don't understand you. You will get those nasty, nasty words written by
the wrong audience. The audience you wouldn't
like to stay on your profile. Of course, it's nice to go
viral from time to time, but at the same
time, because going viral can also help you attract
the right kind of people. Some part of the people you will attract will
be the right kind. But going viral means your op post is reaching
a very general group, and it reaches people who wouldn't normally
consume your content. So when you o post
goes really viral, you will feel these bad
consequences as well. So Trust me, you don't want to attract everybody
to your content. Don't want to attract every
person under the sun. The bad consequences
would be too harmful. You want it needs to
attract people who share your interest and
will understand your specific
references and will understand deeply your specific references
about your topics. You want to attract people who will understand what
you're offering. You want to attract people who like what you are doing for exactly the same reason that
you like what you are doing, because not every
follower is a good one. Especially if you plan to create digital products
or offer services. And connection, creating deeper connections
with people take time. And we all know that conning creation also takes
a whole bunch of time. So you don't want to waste your time talking to
followers who are very, very lukewarm about
the things you love. And the followers will later on complain make
unreasonable demands, ignore your efforts or
eventually follow you, because you don't
share the same vibes. Because people who
don't share values with you will be
very hard to please. You also don't want to
attract people who aren't able to get the full
benefits from following you. So focusing on it right now
in analyzing your each. The topics you can create calling about will save you from this frustration
and disappointment and bit reviews in the future. That's why I see it that way as a big investment
in the future, and a big investment into your monetization process that will begin a little bit later.
4. Why Niching Down is About Building Your Personal Brand?: Why niching down is about
building your personal brands. Social media has revolutionized people to become
businesses themselves. Like, for example, these people, And I believe each one of us
already is a personal brand. The things we represent, the things people have in mind when they hear our
names, when they see us. And if you look at it that way, you can choose between
two perspectives. The negative one. You can think that choosing
your topics, your expertise, your area of expertise
will make you feel stressed and stuck
because you will feel like you have to
stick to your choices. And you might even worry that your content
will become boring someday, which is never the
case when you have a few content pillars
that are broad enough. And the second positive one, when you start to look at
your social media profiles, like you are building
your personal brand really intentionally Even if your social media for pure entertainment and for cultivating your
hobbies right now. You know, you will build a much more high
quality audience, and you will never
be alone because you will attract
like minded people. Like I said before, you will attract an engaged community. Not just random people
like your big blue eyes, or think you have the
perfect shape of lips. Or cheeks or perfect
sense of style. Because these things, of course, it's nice to have them. But I would say they aren't the safest things for your audience to like
the most about you. Because if that's what they
like the most about you, then there is this risk
that they will find someone else with better
with bigger eyes, or the fashion style
they enjoy more, for example, next month. So, winching down is a little bit equal to building
your personal brands, because each intentional
choice brings you closer to being
authentic on social media. When you know your
biggest strengths and your favorite topics, it's easier to choose them. It's easier to stick to them. It's easier to avoid impostor syndrome
and enjoy yourself. Because social media should
be about enjoying yourself. And when you enjoy yourself and your strong skills and the
things you're interested in, Then you can share this
with other people. Then other people can enjoy
you enjoying yourself. So being authentic
is bringing you closer and closer to succeeding
with your personal brand. Because personal branding
turns your stories, skills, and your personality
into marketing tool. But I know it may sound strange. But I would say a marketing tool in this positive,
very powerful way, not the pushy and
sales way we are tired of because it's about
using who you really, really are to give your
business, your personal brand, this credibility, personality,
and then memorability. That's why I always
repeat that we need to understand niching down a
little bit differently. Because no, I don't
want you to pick one narrow niche and stick
to it till your last day. No, no, no, no, no. Your niche, your topics
can be very broad. And you can succeed. You can succeed even
with a very broad niche. My goal for today is to make you realize and figure out
what makes you unique, who you really are right here. What you're really
passionate about, and then go in that direction. Because that will make your social media growth
so much easier, more effective, and people
will like you more, because people
subconsciously really can feel who is authentic
and who is pretending, like something they don't like. At all. And because people really are that smart and
they can feel subconsciously, who is authentic, who is
really passionate about the things they talk about
and who is only lukewarm. And also that way, your
potential audience, your people will
quicker notice that you are unique and that you
stand out from the crowd. You're not just another
conning creator who is afraid to be
herself or himself, and does everything to fit in. The era of these creators
is coming to an end. We need authentic people, people who aren't afraid to
show who they really are. So I'm not about choosing a strict niche and
picking your niche, your topics just for
the sake of doing it. I don't want you to
think like, Okay, Kate told me to pick an niche, so I will maybe I don't know. I loved reading books for young adults when I was
younger, so maybe I will Create an Instagram
profile about it. No, I need you to feel your topics and your
mission deeply. So it's quite the opposite. I don't want you to pick the
random, the random topic. No. This process
isn't about that. That's why it will be a mindful and deep
intentional process. We will be very, very far away from this
cliche and over use manfra You need to pick
ich because Yonich is you. And today, we will figure
out what it means for you. What it means to be you. I know. I know people get
stuck in the research phase, and I've met so many
people who say, I will start posting
generic content for now because I don't know
what I'm passionate about. I really don't know. Hey, Kasha. Maybe I don't have
anything valuable to say. So, excuse me, but for now, I will just share photos from vacations with a few
emojis in the caption. I don't want people to judge me, so I want to share
my true personality and my weird hobbies. This is something only my
husband will understand. I know I'm multi passionate, but yet I don't know
what to write about, which topics I should
stick to. Yes. I've heard that several times. I know that deep down, some of these
people already know what they want to say
with their content. What goals do they have in
the back of their mind? What kind of content they would produce if they
We're in the fred. And all the exercises, all the questions we
will discuss today are meant to make you
realize how much, how much you can
share with the world, and how much value you already hold within yourself and
how much value you are able to share as you're building your personal brand through
your social media profiles. Why do I believe naching down and choosing your
favorite topics is making you grow faster and makes you grow
your personal brand. You already know, but there
are also a few extra reasons. When you delve into into your favorite topics,
you dig deeper. You dig deeper by honing in
on a more specific area, you open up a chance
a chance to become a leading authority and go
to expert in your field. Understanding who your
target audience is. Like, for example, creative
entrepreneurs balancing, working nine to
five with building their own businesses
after hours makes it significantly easier to produce content like minded people will log from you because they will feel you're
talking to them. Not to somebody else,
not to everyone. Concentrating on a set of
challenges allows you to dedicate your efforts to crafting a mul
tailored solutions, or a series of solutions that truly resonate
with your audience. And that's important. By going in Mach, you naturally reduce the
number of competitors. How many beauty
influencers are out there. T thousands, millions. That how many beauty
influencers discussing the natural solutions to
adult acne are out there. Many less than general
beauty influencers. And it's easier to choose your favorite one and then
become a loyal follower. Your followers to love you need to feel this hidden message
behind your content. This hidden message
that feels like this. I craft content
specifically for you. I work very hard to be clear
that I am talking to you. My content is for
you. I do this. I serve and support you
because I know you need it. I know your needs. I hear from so many of you from the community of like minded
people like me and you. And that's why I know I'm
doing the right thing. We can support each other here. This profile is our safe space. That's when they will stay with you and become extremely loyal. This bonding connection
will make them stay. That's when true spark of
connection will be born. But you might also want to ask, how nach is nach enough.
5. How Niche is Niche Enough?: So how niche isch enough? If we say beauty
crater is too generic, how about a beauty crater focusing on skin curve
for sensitive skin? Is that tach still not niche or just niche
enough? What do you think? My opinion, I would say there's no strict
metric for this. What's too generic and
what's niche enough. So it's solely up to you. You have to feel
it. When I said we to understand niching
down differently, I was also talking about this. I don't want you to stick to one pretty sentence that is a summarization
of your interests. We don't have to force
ourselves to put it into one sentence,
for example, I want you to know
your niche because I want you to know what
your digital mission is. And sometimes that mission can be summarized
into one sentence. For example, when
it comes to me, I think my each is creating
content that makes other ambitious
people who feel like their nine to five
job isn't enough, and there's got to
be more to live. Feel like they're not alone and motivating them
to keep going, keep exploring their skills. And monetizing those skills to gain the freedom they've
always dreamed about. So as you can see, of course, I can put this mission
into one sentence. There is no need to. Of course, to summarize, for example, my podcast mission or to
write my Instagram bio, I would say to
shorten this mission. But my daily content creation and my podcast doesn't really
rely on this one sentence. It's better to feel the
longer version more Then to stick to one sentence that is too short, and
you don't feel it. You know, you don't feel
it with your heart. So I truly believe we can rely on our uniqueness as a
person to be our each. We have to figure out who we
are so we can describe it. We need to explore
that to better understand what topics
are our topics. And then what topics
we should focus on. And that process is
like liquid gold. It will get us much closer to
our goals to feeling proud, seen by the right people
and fulfilled in life. This uniqueness that will attract the right
people, right followers, that will love our content and appreciate and benefit from
what we have to offer, from what you have to offer. And I know it may sound like a dream or like a situation
in a perfect world. But believe me, this
is not only a concept. I see it in my client's work, and I implement this
strategy with my clients, and it works almost every time. Because when coment creators
become more athenic, when they feel better with
their sense of humor, with their weird hobbies, with everything they are, they start to attract the
right kind of followers. And they start to do
it with ease because they find them
through the keywords, through what they put in
their bio, it works that way. So every little detail
should be intentional, and it can be intentional when
you know yourself better. So that's also the most
important part of the process.
6. Why Do People Struggle So Much to Find Their Niche and Their Favorite Content Pillars?: Why do people
struggle so much to find their niche and their
favorite conventillers? I know sometimes when
I speak about it, it may sound like
a piece of cake, but the reality is
quite different. And I know that for a
staring coning creator, especially if you're
multi passionate, naching down is probably very, very high among the
most frustrating pieces of advice you've ever heard. I also once heard from my client at the beginning
of our work together. I've been reading
and looking for my each for such a long time. In that way, I've been
putting off the launch of my YouTube channel for at
least half a year now. Later on, this talented girl confided in me
about her fear that her YouTube channel might go wrong because what if
people didn't like her? What if they didn't like
her idea for a channel? What if he channel didn't represent her the
way she dreamed of. And I've witnessed
it many times. This fear is a very common thing among those who
are studying out. And this fear, I think is also much about not being
able to predict the outcome. And that may be
terrifying at first. But I think it's also about perfectionism and about
this impasor syndrome. Because you need to realize that you don't have to make
the perfect decision, and then stick to it, stick to this first version, to this first draft of your
mission for a lifetime. So don't feel this pressure. Need to trust the
process and go for it. You need to start with
something with something that's intentional and authentic to you and then observe where
it's taking you. And it's going to take
you places, I promise. Sometimes finding
your best niche and your best topics
takes a long time. The son cases, and I
know many of them, when you are doing something completely business oriented, completely business minded
because you know that some topics are just
easier to monetize. And you just say to yourself that it's all for
this monetization process. You just need money. But you aren't excited
create this content. There's almost no
emotion involved. That leads to burnout. And even if you make
money along the way, I think they won't bring you
this ultimate satisfaction. It's better to
identify your niche, the neiche that
is right for you, finding your favorite topics, your true favorite topics. And then it's so much more
than just a number game. Need to connect to
your purpose as a coding creator in a way
that as I love to call it, even though it's a
little bit cringe, in a way that makes
your heart sink. Finding your best topics, your favorite topics will be an intense look into your soul. It uncovers so many new
things and concepts. You didn't even
realize we're there. It can remind you of
passions long ago forgotten. In awakened dreams, you didn't realize you
had in the past. Finding your favorite topics
and your niche will help you discover and
understand yourself. Some people may find
that they're able to arrive at their best
nach quite quickly, but I guarantee you that whether those people
realize it or not, they have been working
through the process long before they started
trying to decide on a niche. I haven't done any
strict research on this, but I think I can bet
that 90% of people operating in this sweet spot didn't arrive there
on the first day. And I also know people
spend long months, whole months thinking
about topics to choose. And I believe it also doesn't have to be that way
because I don't want you to wait because it's not about
waiting passively. It's not about this time
that will pass anyway. From the questions we are
going to discuss today, you can list as many
topics as you like. You don't have to eliminate
some topics to choose only one topic and one
narrow each. Better yet. There's a huge chance that your social media growth
path will be no linear. Meaning your first choice is going to lead somewhere else. Something else. So I believe you should
train ne things alone. You should train your
things along the way, be curious and open and keep monetizing your strengths and what you're truly
passionate about. You each and your
favorite topics, and this process today, the questions I've prepared for you will help you with that. As Steve Jobs famously said, you can't connect the
dots looking forward. You can't connect them
only looking backwards. I know that sometimes this
advice, find your niche, find your favorite content
pillars is coming at you from all directions and
become very overwhelming. So my advice is tune out
the noise and stay with me today to find your best
topics the intentional way. So won't have to get
angry when you hear find your niche because you will know you are
much closer to it, and you are already there. So we will listen to your guts and find what's
just right for you. You can do this, and we will
get through this together. And do you know what message
I got from this client. This woman who was constantly afraid that YouTube
channel might go wrong, and people might not like her. When she chooses her niche
and her new content pillars. I will read it. I
will read it to you. Turns out, my audience loved the topics I was obsessed with. Anything I was creating
with vout excitement. Anything lukewarm on got no use. But whenever I wrote
about my favorite topics, what I truly felt my
dating life lessons and live lessons from being
a project manager in tech, people engaged with my content like crazy and cheered me up. So much. So after getting
messages like this, high quality content that is
aligned with your passions. And that is that's in print, that is created with excitement. Your excitement is what really makes people
stay with you. Stay on your account and then help you convert those people, those followers into
clients because witness your authenticity and that you are really really into
the topics you talk about. Of course, apart from that, your content should be
visually appealing, thought provoking,
and or entertaining, but that's also a
different story. Different part of
story we will discuss once you know yourself
a little bit better. So today, we will focus on these free benefits
from choosing your topics and figuring out what your leading
needs should be. Niching down means clarity. Naching down will give you more clarity on what
you want to talk about, what you should
create content about. By aligning your neach with
your personal journey, your values, and your mission, you will attract
many opportunities and partnerships in that area. Your communication is the
key and this communication. And when you know your nach
and your leading topics, this communication will
get so much easier. Because by naching
down, even a little, you will master the art
of communication by telling your story
with authenticity. Because look, to succeed in
building a personal brand, brand on social media, it's more than necessary to
be an excellent communicator. And to be yourself, to
represent yourself, you need to sit down and
reflect on your values, your favorite topics,
your online mission, and this reflection
will be a gold mine. Purpose and mission
over trophies. Your personal experiences and your communication will
make your intention clear. It won't be about numbers, at least not only
follower account or any other than the
trophies anymore. Your personal branding is more than just your profile
at the first glance. It's about the mission
standing behind it. So you should use your story and your personal insights and your personal experiences
so that way you can transform and influence
your audience's lives.
7. Question 1: What do you have experience in?: First question, what do
you have experiencing? So let's start the process with ten questions that will help you figure out who
you really are, what strengths you have, and what lies in your nature and deep down here
in your heart. We will use these questions to reflect on your past, present, and the future, and we will analyze what matters to
you on different levels. I've created and listed these questions these proms
to help you rediscover yourself to find the best niche and leading topics for
your social media. And right now, I
will elaborate on each question and share my
answers with you as well, because I want to
make this course a safe space to share
confessions like these. Of course, you can take my answers as a
light inspiration. I just as example
of what I had in mind when I was
formulating the questions. So a little friendly reminder. Ask yourself each question. Be as honest and open as you
can get with the answers. I promise this process will yield huge profits
and heartfelt joy. You owe it to yourself to
truly love what you do. And by reflecting
on these questions, you will gain clarity
on what drives you, your unique strengths,
and the experiences that that shape your approach
to creating contents. Remember, the most effective
and rewarding niches are those that align
closely with your passion, expertise, your mission,
and your personal journey. So, find some quiet
and calm time, bring yourself a nice
cup of hot tea or coffee or herbs and try answering these
questions for yourself. So the first question is this. What do you have experience in? Because you can ease your
neach to be seen as an expert, and to feel like an expert, you need to have experiences that have built your confidence. Because to be seen as an expert, you could have that PhD or whole decades of
professional experience. But what you really need is also to start
thinking like an expert. So you have to feel this
confidence and don't let the impostor syndrome
win at least not too often. Remember that even the
most experienced person in your field doesn't
know everything. You don't have to know everything about this
subject to be an expert. Sometimes you can be just a step ahead and know a bit more than your audience
to lead them to lead them the way they would
love to learn from you. Also, remember
that a true expert has a mindset that says, I'm going to continue learning and I will be
a lifetime learner. I don't know everything, and that's completely okay. I will just never stop
learning and reading and cultivating this
passion for my field. You just need to know a
little more than someone else and then lend your hand
to those who know less. That's where it all starts as an expert in your each. I know. I know. Sometimes this is where this impostor syndrome
really messes it up. So let's list a few things that are not required
to be an expert. You don't need a
PhD in that niche. You don't need ten years of
experience in that niche. You don't know to know everything because that
would be totally impossible, and no one ever does. As I've already mentioned
to be seen as an expert, all you have to do is
have this confidence and know enough to lend
a hand to those who know less than you and then
be willing to be seen. When it comes to me,
I've been working as a digital strategist
and marketing expert. For over a decade now, I've helped thousands of brands and individual creators grow their online presence
more strategically and build a brand that is
aligned with their values. And this year, I've
been involved in organizing the
biggest conference for creators in Eastern Europe, which cause me so much pressure and so much stress
in sleepless nights, but also taught me a lot about content creation
and public relations. Also created many
commercial photoshoots for fashion brands
I treed Moyer. Aside from my
marketing background, this is something I have
quite expertise in. Now it's your turn. What do you have experience in? What do you feel
you're an expert at?
8. Question 2: What do you really like to do, what makes you feel alive?: Second question, what do
you really like to do? What makes you feel alive? What lights you up? In this question, we're not just talking about the type
of work you do well, because the previous
question was about that. But this second question
is also about the work you enjoy so much that
you would do it, even if you weren't
getting paid. We need to dive into the work
that energizes you makes you excited to start and
leaves you feeling fulfilled. Because that's the
kind of work and activity that truly brings
out the very best of you. For me, I think the answer would be organizing photoshoots
for brands, I love, choosing the right models and
doing castings for brands, then choosing the
location myself without the help from location scout because I prefer
to do it myself. And then making the
models feel good and enjoy the photoshoot
during the process. I feel really fulfilled when
I know that by this work, we will get amazing results, and both sides will be
very proud of them. Then editing the
photos and drinking so many slats during it that I get
overcffinated, for sure. But I don't care
because when I do it, I'm working like
time doesn't exist, and I'm so into it
every single time, even after so many years. Also, this is not something
I'm pursuing full time now because I'm
working full time in tech as a digital strategist. But this is something
that makes me feel so alive I've been in love with the process
for more than ten years. And I know I would be
extremely happy to be a full time photographer
and videographer. But I've chosen a
different path, and my professional
career is different. But I believe I can
still thrive in photography and videography and make it a big part of my world. And find time and
organize my time so I can live the best
of both worlds. And yes. This is the work
that totally excites me because I love bringing this vision and brands
vision into life. And I'm such a crazy
location and frame hunter. Every time, even every
time I'm abroad, on, for example, vacations, I'm spotting the
frames and looking for locations and spots that would be amazing for
this and this brand, for this and this collection for this and this
type of **** shoot. I just can't help my brain from producing such visions
every time I see, for example, a cinematic place. And I believe I feel it that's the kind of work that truly
brings out the best of me. Because I can challenge myself, I can be a visionar, a strategist, a planer, and I can execute my vision, so I can be responsible for all these tasks
around the photoshoot. And that's when I feel
really fulfilled, and I get so excited every time. I feel creative. I feel confident with
camera in my hands. And I feel like I
have this eye for detail and this power
to capture the beauty I see around me and make
the product or the person or piece of clothing spark
in that environment. And that's when I really
believe there's magic in it. And I feel more powerful than in any other
situation I think. I've been performing
on stages and giving speeches at many conferences
as a marketing expert. But I think even
though these speeches were stressful and
and challenging, and I felt very happy after. I think I've never
felt so strong and powerful as
during the moments, I'm only set and I'm holding a camera and pursuing my vision. I think that's different
different type of freedom. Because I don't
feel so you know, I don't feel like I have to
keep my professional face. I think that's when I can put this professional part of me aside and just trust my artistic instincts and
division I have in mind. So it's very freak. And now, now it's your
turn. What about you? What feels easy and inspiring
when you're doing it. Or you could look at it
as what doesn't feel like a chore when
you're creating or doing it? Which things? What things do you wish you
could do more of in life? And I think this
question is really important because you need to know what's really inspiring
and uplifting for you. This will also be
very important to avoid burnout in your business
and your online presence. So you may want to ask, what's the difference
between the things you have an experience in and the things that makes
you feel alive? Unfortunately, very often, these things are very
different things. For example, you may have
taken a lot of poetry classes. You might even have a PG in literature and write
outstanding poems for living. But if it's cooking low carbs meals and healing
your diabetes on your own, that makes you feel most
excited in your life. Then you each might be
about low carb meals. This question is all about
what gets you excited, not what you had the
most experience in. And it's not necessarily
what you do at your day job. Very often, it's not. And it doesn't have
to be connected to your professional life
and your career at all. And that's important. You don't have to
be an expert and what makes you truly
excited and alive. For example, I know very
little about literature, tennis, and preparing
ntritious salads. By no means, I'm an expert. But I like to study those
subjects on my own, even if I can't aspire
to be an expert. I am just trying to be a very
good and excited amateur, and you can try that, too. And you can also make a very, very successful online
presence based on that.
9. Question 3: What do you love talking about? : Next question. What do
you love talking about? Okay, imagine this. If you were locked
in a room and could only talk about one
thing. What would it be? I think I could talk about the best locations for
photoshoots, Bautiqu hotels. I dream about visiting someday, and I am spending long
hours doing a research and finding the
most minimalistic and beautiful places
for photoshoots. And I can also talk for hours about turning passions
into business. I think I could talk about it until the end of time. Okay. Okay. These are
more than one thing and one topic, of course. But nobody says it
has to be one topic. Your only presence should
be rooted in your passion. You already know
that. That's why it's so imprint and necessary
to choose subjects. You simply can't get enough of. As much, as you can, avoid answering
this question with very general subjects
like sports or fashion. What exactly do you love to discuss and talk
about these things? What trends do you
find interesting? What trends do you follow? What kind of news and
trends are you most passionate to tell your
friends or coworkers about? Are the topics, you
choose now something you really can talk
about for a long time? You want to ensure there's
enough content for you to produce for your
social media and keep it going that
you won't get bored. And I believe a good
niche is a topic you can discuss at length and provide unique insights
on for a long time. It's also crucial to choose topics you're genuinely
interested in. Otherwise, your audience will be able to sense
your disinterest. Because if you try
to talk and create content about issues that
you aren't passionate about, your readers and
your followers may feel as if you come off
as fake or dishonest. Plus, you are much more
likely to have fun and keep going if you really really focus on topics that
you like that you love. So think about your interests, your hobbies, your
areas of expertise, and list the topics
that you find yourself often discussing
with your friends or coworkers or family, and you can discuss
them for hours. Also, let's think for a second. Why should anyone listen to you when you talk
about these things? Okay. Why do we need
to ask that too? Because that's the
power of naching down and segmenting
your contents. You need to find a segment, the niche that matches your personality in
your authentic self. And I observed that
people are always going to buy from people
that they can relate to. So also, take a look at your
back story. Ask yourself? A other people out there like me that are struggling
with what I went through? Oh, with what I'm
experiencing right now, what kind of life lessons or experiences you can
talk about for hours. What have you faced
in your life and survive these lessons so
much stronger than before? Also, trust me, this can
also be something a lot of people will relate to because we are all
going for something. And if you have a story, if you feel like
you want to share the story and empower
other people. This can also be a
great mission and a great value based on your authentic story
on your experiences. You are going to
have more impact in your niche rather than trying to serve the entire Instagram, and also that the side benefit. Matching the niche you want to choose with
your personal story, and your authentic experiences is going to make
you a lot of money in the future because you will attract the right
segment of the market, people who need your
product, or your services. Because every business is about solving a problem
and helping people. Every business is
about your audience, not about you, at
least not only. So I think the best way to monetize your skills is by
helping a lot of people.
10. Question 4: What problems can you solve?: Fourth question. What
problems can you solve? Okay, now exclaim
for reflection. What problems can you
solve for other people? In other words, how can you create value
for your audience? What would your
favorite ideal follower want to know from you? And look that it isn't
the same question as, what can you write
talk about for hours? For example, in general, I create and write content
about a lot of things, but by content solve
problems like these, for my followers,
readers and clients. How to monetize
your passion when you still have your
nine to five job, how to present your skills to
attract more opportunities? How to build your personal
brand this strategic way. What about you? I know
that if, for example, you're into cinematic
or art content, you may want to ask. If my topic needs
to solve a problem, what does art solve? That's a very smart question, but art indeed solve
some problems. For example, these. People are living such
in a hurry right now. We're all a stimulated. And thanks to your
cinematic videos, they can slow down
for a few seconds or even minutes and calm
down their busy minds. Be more mindful. You can
inspire them for your video. Also, we know with ourselves
that we all tend to compare ourselves to celebrities and perfect movie stars
all the time. Haven't you compared yourself to Margot Dove, for example. So thanks to your
cinematic daily videos, they can find new
ways to romanticize their imperfect lives and
notice that real humans, aren't perfect, but
every one of us can make our lives more
cinematic and romantic. So if you're asking
yourself this question, what problem am I
solving as an artist? Do people really need art? You should know
that even for me, personally, art solves
a lot of problems. To be honest, art is like my
kind of escape after work, and without it, without watching cinematic videos and browsing
through inspiring photos. I know I would be really
stressed out and uninspired. Art helps and solves
problems, too. Or your social media
profile should solve a problem that people
have that people face. But we don't have to interpret the world
problem, the old way. It could be content
that makes people lives easier or better in some way. Your niche, your content should solve a problem
or meet a need, and then trust me, the money will follow
in the process. Don't just look to make money, because if you try
to find a niche based only on the scale
of profit you can make. As I said before, it can very easily lead to massive burnouts, and I've seen many
cases like this. So it's better to choose an niche and topics
you love right from the start than to rebrand
yourself after the burnouts. The most successful
social media profiles have this strong
mission behind them. And yes, making people log and forget about
their worries After a stressful day at work can also absolutely be your mission. Your mission needs to be to
enrich someone else's life. Because if you want
your followers to give you their hard earned
money in the future, first, you need to
provide them with content that is valuable, inspiring, or uplifting to them.
11. Question 5: What do you wish you could do? Where do you see yourself in 10 years?: Question. What do you
wish you could do? Where do you see
yourself in ten years? Knowing what is really
important to you in this lifetime will let you keep your goals and your
values in perspectives. And I'm sure this self reflection
will allow you to make a value based decision instead
of drowning in doubts. Where do you see
yourself in ten years? And where do you see
yourself in three years? I think both periods are very
important to think about. And I don't necessarily want you to plan
your life in detail and see every
single little thing about your life in
ten and three years. But I need you to reflect on your goals and on your dreams. Because your social media can
support your life vision. And I believe it should
do that because it will motivate you and keep
you going like nothing else. That's also why I
many times work on three year plans with my
clients in my day job. I always say we need to embrace the long term process
and focus on building a vision that truly
inspires you and let your positive emotion
drive your success. Because when you start
to create a vision, a future that excites
and motivates you, it's really much
easier to stick to your good habits and
just keep going, keep working, and keep creating. Because even in those
moments of self doubt, And of course, they will happen. You can always go
back to you why. And then you will remember
why you've chosen this path, why you are spending long
hours creating your content, and you will remember
what you want to gain along the way and what
those sacrifices are worth. For example, Okay, maybe it will be two
person, but I hope not. When it comes to me,
ever since I've watched this documentary about Galgos in Spain and their situation. I know it's my like upper
life mission to help them. I have my own greyhound, and he's the most loving and
sensible dog I ever met. And it's so heartbreaking and
so hard for me to imagine these poor little
creatures in Spain are being used and
tortured by hunters. It also happened in
Australia because they are used for racing industry
for racing businesses. And I would be okay with my
day job and my marketing and online strategist career
if this one big goal wasn't pushing me towards
chasing my braver dreams. Because what can I do if I'm
online strategist working? Okay, I'm working
with big brands and even the companies and
corporate clients from abroad. But living this lifestyle, the only way I can help
Galgs in Spain is by donating money and sending them a set amount of
money every month. And deep down, I know
that's not enough. Deep down, I know
I have to do more. This easy way is just not
enough. That's the way I feel. And that's why this year, apart from my intense time
at my job at my day job. I'm starting my personal YouTube to share my marketing knowledge. And I'm going to mention about Galgas every once in a while to inspire
others to help them. And also this way, I will be able to
monetize my knowledge on a much broader scale and support the Spanish
organizations that are helping Galgos
much more effectively. So, for me, personally, that's a big why of mine. That's why I have this
energy to do more. That's what pushes me forward. That's why I'm
spending long hours planning my youth grow
writing scenarios. And because of that, I know
that I can settle with having my 95 job and working
with clients that way. Okay, that's a rewarding job, and we can say that's
a well paid job, and it fulfills my needs, but there's only
so much I can do when I spend all my time
working at my day job. That's just not enough to make my brave dreams come true and change this little
piece of the world. I know I can change
And I feel I have to. And in the past,
my biggest dream was to work with
clients and audit their online presence
on a daily basis and have my dream brands
among my clients. And today, this dream is
already checked on the list. And I feel I've changed,
and, of course, helping businesses
and entrepreneurs still gives me a huge
satisfaction, and I love that. But see why, standing
behind my extra motivation to go beyond this day job
is much different now. I can't just sit here. I can't just sit in my
office my whole life, get my paycheck and send a
part of this money to Spain. I have to do more. So that's also why I'm learning
videography, so maybe one day, I can also help the Spanish
organizations that way. And I sometimes think reflect on that, and
I think that people, apart from the job, apart from the career, have to this bigger why. But it's also okay if your Y
is connected to your career. I also fully understand
and appreciate that. We all have different whys. And I think no y is
better than another. We all have our reasons, and we all have our vives. So in ten years, I also see myself helping entrepreneurs and ambitious
creatives like today, but I hope I will also be
able to do it more online. I also see myself
putting all my heart into my digital products
and courses I'm producing. And that way, I'm seeing myself being able to support
algos and spread awareness about their situation
and go to Andalusia a few times a year to volunteer
there and do what I can do. I am still young and energetic and have a
huge power to help. And I know that's
something I have to do. So that's my reason.
That's my why. And where do you see
yourself in ten years? Where do you see
yourself in three years? I think this is one of the most important questions
to ask yourself and analyze. Analyzing your long term goals will help you understand what your values are for now and what kind of person you want
to become in that time. In trust me, the
process of becoming that person will also
be a huge inspiration for others for others with who you plan to share your
journey on social media. So be extremely honest with
yourself and ask yourself, why you want to
succeed, for example, with your YouTube channel
or with your Instagram. And it's also good
to be realistic, but also optimistic about
your goals and motivations. It will keep you going.
12. Question 6: Who do you admire and what do you admire about them? : Who do you admire and what
you admire about them. Now we need to reflect on
who and what inspires you. What is your
inspiration in life? And I really love the
definition of Inspire. I will read you that definition. So maybe you will feel like there's something
more that inspires you, something that isn't obvious. Very often, when I ask
people who inspires them, they mention, for example,
only their parents. And of course, this is
the price as inspiration. I also mention my parents
who love very, very deeply. But we need to dive
deeper and also discover what else inspires us to achieve what
we plan to achieve. So right now we need to
focus on that as well. So here is the definition
of inspire I truly love. To inspire is feel someone with the urge or ability
to do or feel something, especially to do
something creative. To feel someone with confidence and desire to do something. For example, we
can be inspired by a story of someone
overcoming all us. And my personal research
shows that stories of overcoming obstacles we all
face are extremely inspiring. They give us this proof
that it's not impossible, that it's also
possible for us to overcome all the
obstacles of the fears. And we often feel deeply moved when we see
people similar to us, beating these obstacles
that on seemed to beat. And also the obstacles
we are facing as well. So think for a moment. Do you have people in your life, or do you follow people
like this on social media, people who feel you
with the art to do something creative and keep
your creativity flowing. People that have
shown you that making your dream come true is
possible for you as well. Because, I think
I'm sure that you do have people like
this in your life, even if not in real life, if not in daily life, maybe follow such inspiring
people on social media, for example, on
YouTube on Instagram. So I encourage you to
take a few moments now to think about who these people are and who those creators are. It's very, very important because your biggest
inspirations will also show you the way towards your dreams
and your dream each. Who is your online role model? You don't have to
mention only one person. You can mention as many
people as you like. All the people who inspired you, who had inspired
you over the years, to create this better life
for yourself. Start creating. Start going in the
direction of your dreams and to wake up every
morning with fresh energy, to be the best person that you can possibly be and
try to be that person, a little bit better every day, or a little bit closer
to your goals every day. Or maybe the people
who have awakened this dream to create a YouTube channel or
Instagram profile for you. Why am I asking this? Because I deeply believe that what you admire in
others exist in you. So you need to play
close attention to the reasons you admire those
people. What are they like? Your core values
height inequalities, you admire in others. I've been observing
that for years, and we need to identify
those core values because your core values
are what you need to know to build your
online presence on. Because this is your source of your authenticity
and your true self. The core values. Your core values are something
that you should stick to. Even when the life gets messy, and of course, it
gets every time. From what I observe, many coning creators are
inspired by someone they admire, or who encourages them, a creator who is fighting obstacles similar to the
ones they are facing, someone similar to us who has already achieved
the goals with dream. Okay. And maybe I
will share my answer to encourage this honesty
in this question. So my online role model
is a photographer and entrepreneur from a creative dual live
catchers, Martha. She's from my home country, which makes her even
more relatable, and she was stuck at her
day job in the past, but she was working
so hard after hours to apart from her day job, build her own business, and create her own creative
boutique marketing agency. And on her Instagram, on her social media, she's sharing the ups
and downs of her life. The behind the scenes
of her creative work. But right now, she
always repeats how grateful she is for the life she has
created for herself, and for having created this
lifestyle she has dreamed of. I started following her
like three years ago. Earlier, of course, I had different role models,
but this girl, this girl is the most
relitable one for me because I find myself
and her in so many ways. Find her very similar to me. Right now, she is a
proof for me that even the bravest
visions are possible to fulfill when you are
determined enough. For example, eight years ago, I was responsible for the whole marketing strategy for a hotel, and I also offered to do content creation for
that hotel back then. Because, as I've
already told you, apart from my marketing
and trilgy field. I am so much into the
creative field that eight years ago was when I fell in love with the
concreation for hotels, especially for boutique hotels. And I found that this
is something I deeply enjoy because my grandfather
was an architect, and some because of him, I have this deep appreciation
for detail and for good, minimalistic design in me
deep down in my heart. And also because of my
grandfather and his work. I believe there's
so much beauty in simple and elegant things
in visual minimalism. And when you have an eye that appreciates simple
forms and colors. This is something you
can never get bored of. I can use that
appreciation to capture the beauty of many hotels and many places all
around the world, because I think
every photographer, every videographer, captures every place a
little bit different. So you can give the same
job to 12 photographers. And every one of them, each one of them would do a totally different
different package of photos. Eight years ago, this was
something I fell in love with, and I still cultivate this love, and I still have this love, and I still do it, and I plan to do it more
seriously this year. And this girl, Marfa from Life Catchers reminded
me how creative this process is and how
much I dream of taking this love more seriously and just spend more
time doing it. So even though these dreams
of creating content for Bautiqu hotels and also building my own creative agency we
Bonn. So 20 years ago. Much, much earlier, then I discovered Martha
and her profile. She became such a
strong living proof that all these dreams
are there for a reason, and I have to be brave
enough to chase them. Even have a very intense and very
satisfying nine to five job, which was a dream for me
when I was a little girl. And I also work with entrepreneurs
I admired in the past, and I also still admire them. But back then, it was a dream, and now I get to do
it in real life. And I know what I'm
doing right now would be a to dream for
so many people. And so many people
would call me crazy for for wanting something more for wanting to pursue
something different. Something more creative,
less safe, and less sure. But this girl, Martha is really motivating me and
giving me the strength to be brave every day and to find this courage to also
pursue my crazier dreams, not only the things that corporate people
would understand. And for me, Martha
is also a proof that we don't have to stick
to one role for ourselves. We can expand our dreams. We can expand as a person, and our dreams can also
expand in the process. Grace, when she's creating
photos of herself, her entity, when she's traveling to new
places and meeting locals, are the qualities I
really adore and admire. And because I know we
reveal our qualities, our values, for the qualities
we admire and others. We also reveal our
deepest dreams through the things we admire. So I think the fact
that I chose Martha, and I'm sure she's the one
that is inspiring me the most tells a lot about my dreams and about the
vision I have for my life. And the dreams that
we're awakened and strengthened by her confessions and by her showing the
behind the scenes. I think I've changed as a person so much
during the last years. I'm not very impressed by
fame, fortune, or status. Because through my work,
I got to know many Very, very, very,
very rich people. People who can
afford everything. But I hope they will never
listen to this part. But with so many of them, I would never want to
become friends with. They just don't impress me
at all on a personal level. Are doing some things
just for show, just for the prestige of it. And they find life
a number game. And I think I would feel better spending my free time with
people who think that way. Because I completely understand the need to monetize everything. And I think we should monetize our skills so we can afford
the life we dream of. I also believe that
behind what we do should stand something
more like a life mission, something that is much bigger
than money themselves. But to end this monologue
more optimistically, I've also worked with many
talented and good people who have such high levels of
expertise and professionalism. But after all, they
were my colleagues, my clients, not necessarily
my inspirations. Right now, the people
who inspire me the most tend to be
coding creators, soli printers,
entrepreneurs, and thinkers. Those who are more independent and brave enough to
spark new ideas. Cause by their acting, they inspire me to
think more deeply about life and what I
want to be known for, what I want to do with this
time I have here on Earth. And I think I really celebrate
generosity, curiosity, and integrity, and I admire death of
character and others. And the creators and thinkers that inspire
me provide, like, the full to my life, and they really really
encourage me to be braver. Look, occasionally, we
can even surprise ourself with some of unexpected
things we admire and others. Do you sometimes catch
yourself thinking, Oh. She seems really friendly
and so easy going. She would be a great friend. She is such a good listener. She is so observant, such an old soul. And I think this is Rudy's
unexpected, innocent, minor observations and thoughts where our real
inspiration rests. I truly, truly
believe in the words. Tell me what inspires you. And I will tell you who you are. I deeply believe it because I love asking people
this question. What and who inspires you. And right now, I know I can tell so much about the person, only from her or his confessions
about who inspires them. So right now, I need to
know who inspires you, Who encourages you to be
who you know you can be, who you know you can become. Who fills you with the
confidence to do more, more than you are doing now? And what do you admire
about them the most? Trust me, you will
learn a lot about yourself just by reflecting
on these questions.
13. Question 7: What do people compliment you on and come to you to help them with?: Next question is, what do people compliment you on and come
to you to help them with. So right now, think about what
people compliment you on. What do people come to
you for advice about? Do your neighbors ask you
for interior design advice? Maybe the co workers
are coming to you for new books
recommendations. Are your friends asking how you created those amazing
Canva invitations? So take a moment to think
about if there is an area that people recognize as
your special genius If there is something, people seek out from you. And you enjoy it. Because
if there is something, people seek out from you, and you enjoy it. That could be the amazing niche. Are they always asking you about the best skinker products? Because they you know a lot
about the beauty industry, and you know how to scan
ingredients and how to spot the best and most
natural products. Maybe you are
lactose intolerant, and people are always asking you for advice on where
they can find high quality food that won't
harm their digestive system. Maybe you are great at
movie recommendations. Maybe you are great
at fixing things, or maybe people are always asking you
about dating advice, and they are opening up so
easily when they're with you. Reflect on that. Do
people come to you for advice on certain
topics, certain things? Think it's so easy to under estimate how
much you know and how much wisdom you
have when this is something that comes
easily to you. You just feel very natural
doing and sharing advices. But if people are
asking you questions, it's usually a good indicator. You've got insights,
knowledge or aptitudes, worth sharing and worth
sharing with the world, not only with your coworkers,
friends, or family. Listen very closely
to what people ask you because that's where you
will find your hidden power. For example, when it
comes to me, okay, I will share my answer because I promised you that I will
share my answers as well. My co workers often ask me for advice on
what to wear during the business photo shoes to make a certain impression and make their look match their
personal branding. Also, they ask me for dating
advice and whether I have a good feeling about
their investor or their newly met friends. And I think that's because my
superpower is my intuition. And I'm very observant
when I meet new people, so I can easily spot
their character traits, and I can spot so many
green or red flax. And this is also
something that helps me in my business life,
when I meet new people, when I meet people I plan to collaborate with
because I can be more asserted and choose
people who choose me and just kindly say no to people who wants
to take advantage of me. And also, I really know when when I have this
good feeling about the person, I usually is right, and that way, I can choose people who
have pure intentions. So I think in business life, this is something
that really is very, very helpful along the way. So Right now, I encourage you. I encourage you keep track of the questions
people ask you because these questions could be the most valuable
insights you ever get. When people ask you questions
and ask for your opinion, your insights, they're
really telling you this. Here is how I think
you're valuable to me. And you have this
direct feedback on how you can serve them. And trust me. That is
one of your superpowers.
14. Question 8: What makes you wonderfully weird?: And the next question is, what are some things that
make you difference? Make you feel weird. Make you
feel like you don't fit in. Okay, so listen, what do
you think is weird about you can be actually your
big, big, superpower, and you can turn it into what makes you stand out
from the crowd, because I think social
media is already too saturated with too many
people trying to be the same. It's the ones that are brave
enough to be a little bit weird that catch people's
attention and stay memorable. By Sef Garden definition, weird those who lie against the culture of mass and
the checklist of normal. And I remember that
as a teenager, I was getting valid for
being the weird one with weird voice as people described it in
voice from my class. Thought I had too
feminine to soft voice. And they always made fun
of me because of that. And at that time, my parents had some serious health issues. I'm the only child, so I had to become
emotionally strong and independent at quite a
young age and support them. And of my coping
mechanism in this time, I was reading thousands
of blogs about photography and
starting a new business at night every night. And I was dreading
that some day, once I'm old enough. I mean, when I, for
example, turn 18, I will start my own
business and show the world that my voice or the fact that I was a
little bit more shy on the rest of my class
isn't any obstacle. And I knew reading this
blogs that one day, I will make my dreams come
true and daily life at school and getting bullied for having a two feminine voice, even though I don't think
it's very feminine right now. So I don't Sometimes people are choosing very strange
things to make fun of us. And I think it's
very difficult when you believe it because
I did believe them. I believe them that something
is wrong with my voice. And I remember when I started recording a podcast for
company, I was working for. I've heard so many
compliments on my voice, and I was I couldn't
believe they are serious. I was convinced they're lying
to make me feel better. And right now, I
know that I wasted so many opportunities
to connect with these people to appreciate
their compliments, because I wasn't
sure of my voice, and because I believed in the harming things
I've heard in the past. When I was a teenager, reading the blogs of aspiring Cling creators
who were older than me was my safe spot and my
escape from daily reality. As a result, I often woke
up completely tired, and I didn't have time
to finish my homework. And people made fun
of me because I was sometimes unprepared
for chemistry lessons, and teachers also made fun of me and called
me a stupid one. But you know, in
the end, right now, as an adult, I don't need a knowledge from
the chemistry lessons. That's not the pup I chose. And back then, I knew that
chemistry isn't my thing. I chose to focus on the things
that I saw in my vision, in my dream life. And chemistry
wasn't one of them, so I prefer to read the books. You know, it maybe doesn't sound very responsible,
but believe me, it was my COVID mechanism and
something that it was just easier to survive these times
when I had these blocks, and those people who were sharing their
confessions on their blocks. So I really owed them a lot. These times were cruel. They taught me to
appreciate today. And they taught me things I appreciate
today about myself. It also taught me empathy
and caring for other people, and knowing that
the outside world doesn't know a thing about us. And there will always be
someone to make fun of us. If you grow your Instagram
or YouTube channel, you will get some
nasty mean comments, but you have to be
stronger than that, because you know nobody strung and intelligent and successful would would comment
you that way. These are the lost souls, very lonely and very unfulfilled in life that harm
us in that way. So I really believe we have
to be stronger than that. And know deep down
in our hearts, what really matters to us? And these nasty mean people
aren't a part of that. So from the very young age, I knew that what matters
to me is the health of my closest ones and my
entrepreneurial dreams. And even though I was bullied a little bit at
junior high school, now I have much thicker skin, and I'm grateful
I never gave up. The things that made me super
weird during high school, because nobody would
understand reading cooling readers and
entrepreneurs blogs back then. Eventually led me to
a better reality. So why I'm saying all this, why I'm sharing all this. Remember that if anybody ever made fun of you or
called this super weird. Remember that you will never, ever be criticized by someone who is doing better
or more than you. You will always be criticized
by someone doing less by someone who isn't really
happy with their lives. And what made you weird in the past can be a
great superpower now? Because, as I said before, I was co hosting a pcast for a business I
collaborated and worked for, and I got so many
compliments about my voice. And it was very
funny 'cause if only they knew I was bullied
for it in my junior high. So, I think that's a twist. And that's just one of
the many, many examples. That's my personal example, but I've also heard
many, many confessions. Okay, so many entrepreneurs and so many co creators open up, opened up and told me
about their struggles, about the things they
had to come through, the obstacles,
hateful situations. So to conclude. As you find this courage to keep sharing yourself
with the world. You will find that what
you have to share, what you offer the world
is indeed special. Because you already
are special enough. You just have to believe it and focus on the
things that makes you. Just not to try to copy
everyone else because copying everyone else
is such a bad strategy. And to be un
apologetically yourself, don't hide the parts of yourself that you
think are less liable. It will be a fresh err. It will be the fresh err that in turn
liberates others and empowers them to also become more of their
own authentic selves. So I truly, truly believe that often the
things that make you different at the start can become your greatest
greatest frenks. Your weirdness, your unique
self will become the glue that connects your loyal
followers, your community. So you need to appreciate
it and embrace it. And I think without people being strong
enough to be different, any change in the concreation landscape would never happen. Because deep, down,
we are all weird. In some way or another. The only difference is that
some of us hide it very well. I try to blend in, fit in, and be the one
that everyone likes. And there are the others, the others that are
brave enough to embrace their weirdness
and create change, create their own community where they don't have
to hide anything. And I really, really
believe that's what freedom really is when you have
this space to be yourself. So you don't have
to act carefully, so you look in a certain way. So you can reveal
almost everything, what you feel,
what you're doing. You can show the
real side of you. You don't have to pretend to be someone, someone's you not. And if you hesitate, what is your weirdness? Weirdness comes in
many different forms. It can be how you choose to express yourself, your hobbies, safe spots where you escape
to, what you like to eat, what parts you listen to,
what your dreams are, how you look, how you
speak, how you dance. Oh, anything outside
of the norm. Outside of outside the majority. So be proud of who you are, what you enjoy, what you
dream of. Your goals are. And then keep on
rocking your weirdness. Don't ever hide it only
because other people are too afraid to express
themselves fully, and you feel like they
don't understand you. No, no, it's the freedom. Choose the freedom
of being yourself. You're not for everyone. Remember. And and I'd like to take this one step forward
and declare that you choosing weirdness
or a combination of all your choices of weird is what makes you unique and what gives
you your superpowers.
15. Question 9: If you could design the perfect friend, what would they be like? : Next question is? If you could design
a perfect friend, what would they be like? What would you do together? Your goal is to
build a community, not only a huge group of
follows or subscribers. That's why, right now, it's important to
reflect on the type of people you would like to
surround yourself with. Yes, that will be
an amazing hint, what you want to attract and who your community
should include. So what traits are important
to you in a friend? Maybe I will share
my answer to start. So when it comes to me, I really enjoy spending
time with people who can be extremely authentic when we know ourselves a
little bit better, who are open to new ideas, who are optimistic, and people who don't
complain too much. Also, I really,
really feel empowered when I surround
myself with people who have a vision
for their future. And I also prefer people who take action towards that vision. I think I get along well
with all types of creatives. So what does being a
creative mean to me? You may want to ask, to me, being a creative is
a bit different than Miriam Web surd dictionary
definition suggests. For me, it's all about
exploring the world with an open heart and being
willing to see beauty in it, and then share it with others with the content and
with the art you create. It can be music,
it can be pocast, it can be YouTube channel, and Instagram and
Instagram profile photos or videos for
brands only for yourself. And also, to me, it's not only doing this creative tasks such
as designing a website, writing a poem, filming footage, and then editing it. Rather, it's also a way
of being a way of being, a way of noticing the little
details of the world. So right now, I need you to think about your
perfect community. Who would you like
to invite to it? What kind of community would make you want
to participate in discussions and with whom
would you like to share your reality and your less and more personal
insights on a daily basis. Reflecting on that will
not only build a loyal, engage an active community
around your work. It will enhance your enjoyment, too, and your enjoyment
is very important. You should take your
enjoyment seriously as well. You need to enjoy
building your community. For me, perfect community, perfect members of my community would not gossip
about other people, but rather enjoy talking
about psychology, behind things, new strategies
for online businesses, being open to share
their results and share the solution that works for them and the
solutions that doesn't, their dreams and their plans and the way they
execute divisions. They have a great
sense of humor. So they would be creative and business oriented
at the same time. They also have big
ideas and have the mindset to work on
big ideas together. Yeah, that sounds exciting. That's my vision. So
now it's your turn. What kind of community
do you want to serve? What community do you
dream of building? What type of clients of
followers foels you? You need to answer these questions because
the people you talk and create for have a huge influence on your enjoyment of your work, your calling creation process. In loving your followers, appreciating your
followers is just as important as creating the
content you love for them. Me, personally, it also plays a big role in keeping my
motivation level high. It's my students and my readers. That move me forward. Students and readers
that are into personal growth and
becoming better people, growing not only as a person, not just creating
successful businesses out of their creativity, but also fulfilling
their mission and their bravest dreams. People who want to create
art based businesses. As I truly believe in taking
this holistic approach, and that you will feel most fulfilled when you create
content for people who are on the same page as you or dream about the
same things as you do. And if you can build this deep relationship
with your audience, you will also know what kind of products or services you
should create for them. And what type of content
you should focus on because you will
discuss their needs. You will have the
feedback you need. They will tell you,
and you will feel it.
16. Question 10: What is your dream lifestyle?: What is your dream lifestyle? Okay, so now tell me, what does living your best
life look like for you? How would you spend your time? What habits would you
have or not have? And what's stopping you right now from living this
version of yourself? At the end of the day, it's
important to do what you love because we have only a
limited time on this Earth. And that's why it's
so important to take a moment and
reflect on that now. For example, if you
love traveling, a new bucket list is full of destination you
wish to visit. And you enjoy sharing the insights from your
trips, with your community, you absolutely should
take that into consideration and
rethink if the topics, the neat you are choosing will make
this lifestyle easier. And will enable you to travel and fulfill your
dreams more often. That's just one
practical example, but you get the point. Every niche has its
advantages and disadvantages, of course, and you need to choose the niche
that has advantages. Those are the closest
to your heart. So what's your perfect,
reputable day. If you had to live the
same day on repeat, what would that day look like? Can you define or
design a normal day, so you love to live it? Of course, I'm not saying that someday you will have to
live it every single day. I'm just saying it should be designed so you could
if you want to. Defining and designing
your perfect, reputable day will also show
us who you are at heart. And taking that
into the future and planning it will help you
become that con and creator. Who is satisfied with the life and fulfills dreams
and make dreams come true. And if you're not quite sure how you can
answer this question, what perfect day would
really be perfect for you. Watch and learn. To understand what's possible when you are a successful
coning creator. It's necessary to
spend some time on as a follower
as a reader first. So seek out your favorite
coning creators. Discover what you love
about their reality, and what wouldn't work for you. And after watching their reality and reflecting on how their
daily life can look like. I think you will be able
to answer this question. What is your vision of
paradise much easier. Because many cooling
creators think that their dream life will
just appear when they achieve success on one of
the social media platforms. But that's not necessarily true. You can plan it in advance, and it will keep you going and reveal many
interesting facts about yourself you might not
be aware of before.
17. Analyze Your Answers: Analyze your answers. I think it's kind
of eliminating to revisit these questions over
and over again over time. And you may have new
answers as you evolve. My opinion, these questions are a great starting place as they push you to
explore who you are. But as I've already mentioned
right at the start, there is this one
unwritten role. You have to be willing to be brutally honest with yourself. So I hope you didn't
reply with answers. You don't feel with
all your heart, or the answers you
wish were true, but Arn instead bravely state the reality of your
dreams and of your values. Because the clearer
and more honest you can be with yourself the better. And if you don't know something, if you don't feel something yet, just keep digging a
little bit deeper? And also, if you don't know yet, you can look at the question
from another angle. Talk to someone you
trust or admire. Because it's not only about choosing your each and
choosing your topics, it's also about growing as a
person, discovering you why, discovering your mission, and as difficult as
a process may be, it can only serve you to
know who you are fil church. So right now it's
time to reflect, Can you spot any themes
surfacing in your answers? Do you already see any combination that could
make an interesting niche? I decided to share this course and share
these questions with you. Because they also fueled my online presence and also impacted the way I
created courses for you. Because after being honest with myself and answering
those questions, I decided to narrow my
target market down. So it's really, really
important to remember and remind yourself when you try
to be liable for everyone, you aren't truly
connecting with anyone? And when you build
consistency with your ich, with your favorite topics, it lets you and your audience, know what you are talking about and who you
are talking to. Remember that question
about what lights you up. Here's why you need that thing, that topic in your content. When you have an each, that's what you talk about
on your social media, at least 60% of your time. Your audience, your followers, need to hear things multiple
times for it to actually begin to sing in and
resonate with them. So re repeating yourself makes you come off
as being an expert, and help your people know
that you are the go to person for these topics,
your favorite topics. Also, remember that it's not only about choosing one topic, choose your each to come up with about three to five
general topics that you will use in most of
your social media. Maybe it sounds
limiting at first, but you will love this
concept soon when you notice how it starts
saving you time and energy. Because by talking about
your things over and over, you are showing people that you know and love you on
each and your topics. You will create
the best resources because you care
about it so much, because you love it yourself. And once you build this trust, this credibility,
this reliability, within ich by
staying focused and delivering high quality
content inside tips, inspiration, your audience will know that they don't really have to look for someone else doing better in your area
because they have you. Then they will support you
and buy your resources, even if it isn't the cheapest. They will recommend
you to others. They will also defend
you against criticism, and you can't buy or find a shortcut to building
a community like that. You just have to
build it yourself. You have to create it yourself. So the conclusion is, find where your passion
and expertise intersect. And connected us. You can also draw a line
between the answers from each question that go
and work well together. Finding this combination will be the sweet spot for your social media because
you will have the knowledge to deliver the content
and the passion to keep it going and keep doing it over a
long period of time, and that's our goal to succeed.
18. How Can You Test and Validate Your Niche?: You can test and
validate your niche. Once you have your
favorite topics and ideas for your nach, how do you know if
it's a big idea and something people
will truly appreciate? If you want to test and
validate your idea, here I am my free tips. Go out there and chat with
your potential followers. People who match
your description of the members of
your dream community. Try to have at least 15
in depth conversations. Ask them about
their pain points, about their motivations, and what they feel is lacking in the profiles
they're following? It's very, very
important to make these conversations as
genuine and open as possible, because you need to
know what they find is lacking in other
profiles they love. Take a look at what
other people are doing, especially look for profiles similar to your dream
and different languages. Is anyone out there succeeding with an
idea similar to yours? Find out if someone is already covering the topics you want to create
content about. Also, remember that the
Internet is a huge place. And you shouldn't feel discouraged if you
find that someone is already talking exactly about the same subject
you want to choose. You can actually learn a
lot from their experience, their example by looking
at their audience, and using that, for example, to estimate the size of your future audience
and their needs. And also finding that person is a huge proof that your idea
is brilliant and needed. Just start with a vision you have the desire
to bring to life. Some people say that
you can't really validate your idea without
creating it first. And to be honest, there's
some truth to this. So choose your mission, choose your vision,
and enjoy the journey. Enjoy the process
of figuring it out. And pretty, please, don't be
fooled by people who say, Oh, you can't do this. Look, for example, Epel
does this all the time.
19. Can You Change Your Niche?: Can you change your on each? Okay. Listen. If you're avoiding picking and
your favorite topic because you think you might want to change in the future
or in a couple of years, I need to tell you
you're not alone. Don't let this
fear keep you from being committed to the
topics you enjoy now, and don't let it cause
so much confusion. Of course, of course,
switching from one idea to different one all the time isn't the best strategy,
but we change. Our values change.
It's a human thing, and if after a while you decide you need to
change your nach. Change your topics.
That's completely normal. The truth is that you aren't
stuck within your nach. You don't have to
worry about that. Niche you choose
today can change a little bit or a
lot along the way. If you will want to change it, just make sure that this
change is intentional, not just a shiny
object syndrome. Because when you change
your ache, your topics, or even your business
model with intention, you can retain all
the trusve built. And for now, if you're
worried about it, try to think about a
connecting factor. That has interested you
for your entire life. As you already know, for me, it has always been
calling creation and monetizing it to
create the dream life. That interested
me. Like, always. So, what were you interested as a kid or as a teenager that you still enjoy and
keep coming back to? Stick to what you're
most passionate about. Or if you prefer it that way, stick to what you're most knowledgeable about. But
you have to enjoy it. And if after a while, you realize you'd rather
talk about something else or get a better idea for
your social media profile. You can always pivot or just
start a second channel. Just start. The most necessary
thing is starting. Once you actually
create something, it will be a lot easier to see what works and what
doesn't work for you. And what you're good at
writing and talking about, and what your audience
enjoys the most. And also, and that's why
I created this course. So you can do some soul searching to find out
what makes you unique. I hope you already know that.
20. Final Words and My Question to You: Final words and my
little question to you. L et me know what you have experienced while
answering these questions. To share your thoughts
with me, leave a comment. Share your one answer
as a class project. Also, if you enjoy the course, please leave a review. It can only be one
or two sentences. Just let me know what
you've enjoyed the most. What surprise you the most? Maybe what you liked and
disliked about the course. Because your feedback helps me create better and
better courses for you, and each positive review
makes me so excited that later on have to sink in the shower to release
these positive emotions. So that's probably why my
neighbors might hate me. So, please don't
hesitate to write just a couple of words because
I love hearing from you. So, what do you think was the
most eye opening question? And one question was the
most difficult one for you. And to sum it all up, I hope you already know
that choosing your niche, your favorite topics isn't meant to limit your identity
quite the opposite. It will help you embrace and cherish your authenticity
and your unique self. When you give someone a meaningful experience
for your content, they have energy and room in their mind
and in their hearts. To remember the things you
have said and have shared, and they will remember
your positive impact. So let it keep your
motivation going. Which topics are you
choosing? Let me know. And as always, to your
success, see you.