Create Animated Ad in After Effects | Marek Mularczyk | Skillshare

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Create Animated Ad in After Effects

teacher avatar Marek Mularczyk

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro

      2:19

    • 2.

      Make Project, Import and Organise

      2:31

    • 3.

      Composite Car

      3:24

    • 4.

      Composite car, charger and cable

      2:42

    • 5.

      Animate Car

      6:11

    • 6.

      Animate Charger

      4:18

    • 7.

      Animate Cable

      2:07

    • 8.

      Animate Mobile App

      4:43

    • 9.

      Add Headlines and Subheadlines

      4:21

    • 10.

      Text Animation Presets

      7:26

    • 11.

      Export Your Ad as MP4

      5:29

    • 12.

      Export Your Ad as Animated GIF

      3:02

    • 13.

      Export as Animated GIF and Background Issue

      4:11

    • 14.

      Thank You

      1:02

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About This Class

Let's create something beautiful and simple for the web. Let's create an animated web ad (or web banner) using Adobe After Effects.

In this course, you are going to learn if you're new (or use if you know a bit of After Effects already) animation techniques and techniques for working wih graphics and text to create an animated web ad (for an electric car in this case) with some beautiful text animation to add to it some more sophistication.

Meet Your Teacher

Voted as one of top 10 Adobe Certified Instructors in the world and currently delivering training for companies and individuals in the UK and across the world.

With over ten years of experience as an animator and photo/video editor and an Adobe Certified Expert and Instructor and an Adobe Community Professional teaching companies and individuals best practices of learning Adobe Premiere Pro, After Effects, Animate, Photoshop and Lightroom.

He has written five books and He has trained companies like Lloyds, Barclays, HS2, Lululemon, Asos, Boohoo, Sony, Samsung, and many more over the years.

Provides a range of training face-to-face and online training.

See full profile

Level: Beginner

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Transcripts

1. Intro: Hello, everyone. Welcome to this new class where we're going to close on new features. Have you ever wanted to learn how to create animated ads inside Adobe After Effects? Well, even the right place. And I'm going to show you how to do just that, how to create animated ads, using Adobe After Effects, and also how to export them and how to use different formats because there are many options for exporting and different things to consider as well. You don't need to know much about After Effects. I'll explain all the steps, everything step by step, but a little bit of knowledge with After Effects helps. It's going to make it easier for you because I won't be explaining every single button in here, just how to get it done, how to get this animation. So we don't spend hours learning how to do it. So what you're looking for is to learn how to create animated ads, animated I know, videos, or animated gifts in using Adobe After Effects in the right place. And let me show you what we're actually going to work on as an example. I hope you're going to enjoy this class and learning how to create animated ads or animations here in After Effects, this quick getting started here. We're going to work on this animation for this, say, mobile ad for charging electric vehicles. And I'm going to show you how we can animate the images, how we can add some text, how we can animate text. Also, how we can add some great text animation presets to make text look better. Like, in this case, here, the text appears bit by bit letter by letter from left to right. Which makes it look more professional, more sophisticated, more modern, different, just better. So how begin to enjoy it and get your After Effects, get ready, and let's get started creating animated at using Adobe After Effects. 2. Make Project, Import and Organise: Okay, so let's start by making a project first. So if you open after faxinalready, and then you may be on the welcome screen, so you can just click on New Project here. And let's just save it straight away. So go file, Sus I'll do a standard SDS to save it as in this case, Afterx 2025 project. Just keep in mind that it doesn't really matter which version of Afflex you're on whether you're on 25 or maybe 26 in future or 24, doesn't really matter. And I'm going to save it on our desktop. So on the desktop, I've got this IVAd folder here. You guys have it here. I'm going to call it IV ad as well, the same name. Okay. And we're going to input the cont, and we'll just input everything here. So typically, as you probably know, you can't input the entire folder straightaway by dropping and dropping, but we can do I you can do an input. So I's going to double click inside the project panel and slide the folder, and we'll have this input folder, button windows on the mark you'll have input or choose folder or choose button. You can put the entire folder here. I will have all these graphics which are attached in your acenda as well. Okay? So we have this image for the background, which is full HD already, 1920 by 1090. And what we'll be done here is we'll have the car driving got this car body image. Also got a C wheel image, so we can make the wheels spin. So have, cow wheel twice to make it spin. As the car comes in, we'll have this charger uppear against the background as well. And then when the cast tops, we'll have the cable appear, and then we'll have this maybe mobile app as well. I will add some text here as well. About this, un assuly going to use this one or this one, Oh see. Okay. So let's so as we know more about the content. Ready to set up a sequence. So in the next video, we're going to set up a sequence. We'll talk about the stdins briefly as well. If you're not aware about them, if you're new to After Effects. So keep it open. Maybe save it. So we do Control or command to save because you never know, and other save won't work yet. And we'll continue on the next video. 3. Composite Car: Continuing from the previous video, we'll set up our new composition here. So I'm going to keep something in the folder selected or the folder selected, so the comp will appear inside. And we can either use the new composition button at the bottom of your project panel or in your composition panel because we haven't made any compositions yet. We can do new composition here. I will give you a name. So I'm going to call it IV art. This is also going to become the name of the video when you export it by default. You can obviously change it, but it will be just a default here. As for the satins, if this is going to be safe for social media, full HD is going to be perfect. So 1920 by 20 is perfect. Full HD, four K may be too much, and we can also export it bigger anyway. And also the content isn't too big here right now. Okay. And for the prime, 24 is perfect for the web. 25, 29 and seven are used for broadcasting. If you want to know more about this stuff here, watch the introduction class about Adobe After Effects, green animation to be After Effects. We'll just focus on this animation here and we'll set it to be say 10 seconds, 10 seconds will be enough. And I'll click Okay here. It's a new comp, and we're just going to drop the background here to our comp. So if you drop it to the timeline, so it's right in the cent automatically. We won't be doing anything with the background, so I would lock it here. So lock this layer, and we're just going to composite the layers here as well. So if we add the car body, this time we're going to drag it into our Composite panel here. Anyway, for now, doesn't matter where right now. I'll add the car wheel twice as well. So I have two of them. Let's just focus on the car for now. I'm going to zoom in a bit closer here so I can see this better. I was going to put them well, with the wheels where they're supposed to go. So this will go here. And this wheel goes here. I think that's what do for now. We can also do is you can select both wheels with the shift key and you can use the align panel to align them by the top or bottom edges or the vertical center. So they'll be vertically aligned. You don't have to wait manually. Horizontally, we need to align them manually. That's the way it's going to go, okay? And so we have separate layers for all these here for the wheels and for the cup body as well. I'm going to zoom out back to fit mode. You can see the entire video framing here. And we're going to add some more content. We start animating on the next video as well. So for now, just make sure you drop the car in here anywhere you want, doesn't matter where right now. Don't resize it. Just leave it as it is. Drop the car body and the wheel twice, and then position them where it's supposed to go and we'll continue in our next video. I'm going to save again just to be on the safe side before autosavee starts working, and then keep it open. I will continue on the next video. 4. Composite car, charger and cable: Now that you've got a card here, we'll start animating it. So initially, we're going to put the car off the screen. Now it's going to help if you lock your background layer because if you locked it, then you can just simply click and drag around the card to highlight the entire cart. Now what we may want to do just before we start animating is out Composite the layers, how they're going to work together. So what I'm going to do here is I'm going to add the charger into this composition here or make it smaller because it's too big. It's just too big. Let's say maybe about this size, somewhere on the side. Also going to add a cable in here because this will connect. The car will connect through the cable to the charger. Now, the charger and the cable are about the same size to start with. That's we make it smaller. We may want to make them smaller together, so you keep the same size for them. If you resize the charger already like I have, no problem. Here's what we can do. I'll select the charger. I'll have look in the property s panel. I would check the scale. I've got 66%. Let's say I'll do 60. Here we go. 60%. Okay? Now we can select the cable. I would do the same 60% for scale in here. Now I'll put them together. So I'm going to zooming closer. The cable goes in here with the car. Again, we'll click and drag around to highlight all of this, and this will connect here, there. I think it is all now a little bit too high because we can see this background behind. No problem. We'll just highlight everything, and we'll move it whatever you want it to be when it's going to stop. L, let's hear, for example. Y. So now we can start animating the car. We'll animate the car first. The car is going to come in. Then we'll animate the charger because the charger will come in from the other side, so we're not going to animate them together, not at the same time. And then after the car stops, we'll have the cable up here. So this is a good starting point to start animating this project, this composition. Keep the car what it is right now because it's going to make it easier for you to animate it. So leave it as it is. And the next video, we're going to start animating the car. 5. Animate Car: I think we're ready to start animating the car. Now, the reason why we keep in the car, what it is right now is because it's going to be easier when we start animating the movement. We'll focus on the movement of the car first, and we'll animate the car, body, and car wheels together. So in your timeline, if you move your CTI to when you want the car and just them out here first, move your CTI in your timeline to when you want the car to stop. I'm thinking maybe 2 seconds, maybe, 2.5, maybe. Let's try 2.5 first. So I'll move the CTI to 2.5 seconds. They will select the car body and car wheel layers, all three layers together. And just to make it easier and quicker, if you go to your property spanel, click on the stop patch for position here to set the kitten for these three layers. When you do that for the properties panel, these properties will appear in your timeline automatically, and only these properties will appear, nothing else. So it's nice and tidy. You also get a new key from here, which is perfect. Now, move your CTI to the beginning, and in the composition panel, we'll move the car and the wheels off the screen, so click and drag or hold the shipped key to make sure they move in a straight line and put the screen here. And I will preview with the spacebd. Okay, that's a bit too slow. So we may want to make it faster, but just before we do that because the car is coming in and it stops, it starts off the screen. Because it's going to stop here, we should make it slow down before it stops to make this look more natural, to make it look more realistic. Because the cast starts off the screen, we're not going to anything at the beginning because we don't see it start. So just on the end on these three keyframes, we'll highlight them, and we'll right click on any of them and using kem assistant, we'll add ease in. This is going to make this animation slow down before it stops. That is now before we start tweaking the position of the key frames before we make the animation faster or slower. Supply easy in fast. Let's preview the speed may be okay, but most importantly, when you play the animation, notice how the car is slowing down before it stops. So I think the animation should be a bit faster. No problem. I'm going to move the CTI to 2 seconds. I'll move the keyframes to 2 seconds. The reason I'm moving the CTI first is because now I can see exactly what it is at exactly 2 seconds. I can move the keyframes to 2 seconds right there. Did I will preview again to make sure that we have the animation. I think this looks good. So let's make the wheels spin. So move your CTI back to the beginning. Let's deselect the car body layer. Let's just deselect everything. I will select both car wheel layers for the shift key. And then the property s panel, we click on a stopwatch for rotation to add rotation keyframe. And if you look in timeline, you'll see position rotation properties with the keyframes in here. When you animate rotation, you don't change anything at the beginning. We'll leave it as it is. We're not changing the value. We're going to move the CTI to where the icing FM is where the cast stops. Keep both Chellayer selected. I will add some rotation. You can do it in a timeline. You can do it in a property panel if you prefer. It's the same. We'll be changing the value of the X because this is the number of full circles. Doesn't look like it's an X, but if I go here, there we go to ADX. Because the car is moving to the left, the wheels need to rotate counterclockwise, which means we need a negative value here. Because the car moves for 2 seconds, maybe you can start with minus two. This will make the wheels rotate once every second. Then we'll preview, I will say if you like it. So it's going to preview. This is too slow. No problem. We'll just move the CTI back to the second kim. You can use one of these triangles here. Let's do minus four. Again, keep both car wheels selected, so they both change, and we'll preview again. That's better. In doesn't look right right now is the wheels seem to spin for a little bit longer when the car stops. That's normal. That's because we applied easing on the movement of the car. So because we applied easing here on these position key frames, we should do the same easing on these keyframes here to keep it consistent. So basically, all the keyframes here at 2 seconds will need to have exactly the same easing applied which was easing. And now, when the car stops, the wheels stop rotating as well. Perfect. So again, privy animation, see if you're happy with the animation there. So you want to play it a few times. And if you like it, then in the next video, we'll animate the Charger. 6. Animate Charger: In the last video, we animated the car, so the car is coming in, the wheels are spinning, and then the car stops. Now it's time to animate the charger in a very similar way. And like we did with the car, I think the best thing to do would be to animate the charger backwards in a way, starting from the end of the animation because we place the chargers going to stop. So if we move the CTI 1 second forward after the car stops, so moving it from 2 seconds to 3 seconds. And we select the charger. We'll go to the properties panel, and we'll click on Stopwatch for position to set a key frame and to start the animation. Now we'll move the CTI back 1 second to 2 seconds. And now we're ready to move the charge of the screen just before you move it. If you move it, say, for example, just a little bit like maybe here because going to travel a very short distance, it's going to animate very slowly. If you move it further, because it's got a longer distance to travel, it's going to animate faster. So this is the moment where we're going to just play with it and we'll see what kind of effect you want to achieve and want it to be faster or slower. So I think we don't want it to animate too slowly. So probably move the Ct move the charger, maybe here first, and then previo animation and see what this looks like. Oh, I forgot one move in. The charge, you should actually limate at the same time as they can not after. No problem. We just highlight these two key frames together and move them now. Okay? And I'll save you again. Okay, I think the charger moves Well, I'm thinking the charger moves a little bit too slow. But before we start tweaking it, I'm going to apply easing on the second charge, a keyframe quid on the car because I know the charger doesn't move, obviously. We're just trying to simulate the effect where we panning with the background. But the charger or the background should slow down before it stops as well. So if you disike the keyframes and just on the second one, we'll apply easy ease in as well. Then we'll preview again, and then we decide if we want this animation to be faster or slower to one for the Charger. So let's just preview first. Okay. I think the charger moves a little bit too fast because it looks like it starts much sooner. So I'll go back to the previous keyframe, can use this lock pointing triangle. And if we move it a bit closer to our composition window, it's going to move a bit more slowly, and it will preview again. We can also tweak it later if we want to I will still a bit too fast. So I'll go back to the first key frame and I'll put it right off the screen and preview again. That's better. Also, if you wanted to move a bit more slowly, the charger, we can move the first key from a bit further to the left. So I'm going to move it maybe a little bit, like one, two, three or five, maybe six frames, which will be a quarter of a second and PV once more. That's better. I like that. Mm hm. So that's the car and the charger animating. We'll animate the cable in the next video, and we're going to do a different kind of animation this time. We're not going to make it move because we don't want the cable to move in here. So keep it open, go to safe as usual, and then we'll do the cable in the next video. 7. Animate Cable: This video, we made the charger move animate as the car is coming in here like this. Now after the car stops and after the charger stops, we'll make the cable appear. We'll just make the animation. We'll just do the opacity animation. We also give it a tiny bit of a delay. So after the animation stops, so say after 2 seconds or whatever your second keyframes are. If you move your CTI half a second forward, somewhere to 2.5 seconds, that's where we start animating the cable. So select the cable. We go to the properties panel, or click on the opacity stopwatch and here in the properties panel, we change the opacity value to zero as well. To make the cable invisible. That's not visible here yet. That will move our CTI 1 second forward, 1 second will be enough. And back in the property panel or in your timeline, we change the opacity to 100. I will preview. The cable smoothly appears after the car has stopped. I think this will be fine for the cable, but you can just preview it, tweak it if you want to check if it's animating fast enough or the need? Should it be faster or slower? I think this looks okay. So I think I'm going to leave it as it is here. And the next video will add the mobile app sign because I want to animate, obviously, let's say this is an ad about maybe a mobile app. Keep it open, and next video will animate the mobile app or mobile phone. 8. Animate Mobile App: We have the, the charger and the cable, we'll add this image of the mobile phone, the app, mobile app dot Pinge and then we'll decide what we want to do with it. So if we drop this into our composition anywhere here for now, because of what this image looks like, we'll just have it in the bottom right corner in this case. So you can just use the align panel and align it to the right and to the bottom here. Also, should decide about the size before you start animating it. For example, if this animation is about a mobile ad, mobile app, the image of the mobile phone should be quite big. So I wouldn't make it small. If this animation is about the car, then we can make this image smaller. Let's say this is about mobile app, this plug mobile app, which is a great app where you can access near charging points to charge your electric car. So I'm going to keep it decis it is. And as for the animation, we could animate opacity. It is very popular for most animations. However, there's a bit of a challenge we have here if we don't animate opacity. I'll show what I mean, if we just try to start changing the opacity on this image, look what happens in here. When it starts to fade in, this line in the background between green and white just doesn't look quite right. And if we make the animation fast, unless we make it very, very fast, the line will still show. I think what we'll do in this case, with this background, at least, is we'll make this image sliding off the screen here. So we can actually, in this case, we can do normal animation, not backwards like we're doing before. So we can start by moving this image of the screen just off the screen here. Remember, we can hold the shift key to make it move in a straight line. How the mobile applier select it will go to the property spanel if you click on the position stopwatch to set a key frame. Oh, I know I didn't mention any for the CTI. No problem. Because if you look in your timeline, you can just move the keyframe wherever you want it to go. My keyframe actually appears just over half a second after the last animation, but maybe we'll just make it animate straightaway. So we can just easily move the keyframe and move it back here. And as you move the keyframe, if you hold shift, that will make it snap to the keyframe automatically. Okay, so that's the start. So move the CTI 1 second forward here. I will just move the mobile app onto the screen on mobile phone screen. I like doing things on an easy way and a quick way. I don't like to complicate things. So I'm going to use the align panel and I'll just align it to the edge right hand side to the right edge of the composition panel here. This will make this mobile app just come in and stop right on the edge. And if we preview this animation, this looks good. However, because this image moves and stops, we should know what we should do, we should apply es in on the second keyframe to make it slow down before it stops. So on the second keyframe here on the timeline, going to right click, Keyframe assistant, easy es in. I will preview the animation again, and then we decide if we want it to be faster or slower. So we just preview it again. I think speedwise looks good, looks okay. So think is good. That's about the image image animations, images animation. What we'll be doing next is we'll be animating some text. We'll have some text here and we'll animate it, and to make it look nice, I mean, the animation will add an animation precedor to it as well to make it look more sophisticated, more modern. Now you know how to animate images. Okay? So let's keep it open, and in the next video, we'll add some text. I will add some nice animations to it. 9. Add Headlines and Subheadlines: This is what we've got so far within our animation. Okay. So now, after all the animation stops here, we'll add some text. So we're going to use the type tool here. Text, I was thinking about adding two blocks of text, headline and subheadline. So first, some headline here on the top. Let's say maybe the name of the app in this case, say plug S App, maybe. Now, if you want to add two text blocks because we want them to animate independently, we need to switch back to selection tool, then type to again and I'll click at another block of text here. So let's say download our free mobile app to find the nearest charging point. Let's switch back to selection tool. This should be cent lied within itself, but also on the page. The same for this one. I want it to be cent aligned within its box and also center align on the page. And this is going to be a headline, so it needs to be bigger. Also, we can change the fonts. You can use any font on your system here. So I'm going to go for say Leto, and it's maybe actually a thicker one for the headline, like a regular. This would be to maybe also regular because if we animating text it's going to look better when it's a bit thicker, but we can try light. You can always change it later. This should definitely be bigger as well. They can change the font size. Actually, there's a drop down there just to make it wider, the panel and use the drop down to make it say bigger when adding text and when customizing the text properties like font size and font style. It's going to help if you have a look on it in the maximize mode. So if we double click on the name of the Composite panel here, this will take you to maximize mode. You can see this bigger and better. Something in this could be a bit bigger. This could be a bit bigger as well, maybe another size. So we're going to double the name of the panel again to exit maximize mode here. So this one will go 48-60, and this is going to go 36-48. Stay in the center, make sure you got space for the mobile app as well here. And we'll make them animate one after the other one by one. But we're going to do just normal opacity animation. We're actually going to apply an animation preset to make it look better, to make it look nicer. You know. By the way, when you customize your text, if you're new to After Effects, if you new to using text in After Effects. In your property spanal, you find everything you need for your text properties. So go to your phone size, phone style. You can change the color as well, you can have a stroke on a text if you want to on this one. Not even on this one, no. They just don't look good. But if you do all, you can have a stroke, maybe no film, for example. And the more, you can make it all caps. You know, if you want to find out more about this, again, just check my intro course about cred animations inside Adobe After Effects. That's all in detail in there, okay. But now I just have this text in here. We place it in the top center of the composition. We center line it. And in the next video, I'm going to show you how we can apply text Animation Presets to make it look animated better, nice, more sophisticated. So keep it open, and I'll see you back in the next video for text animations and text animation presets. 10. Text Animation Presets: In the last lesson, we edit some text into our composition with the headline and sub headline. Now we're ready to start animating it. But instead of doing a normal standard opacity animation, where you make it appear the entire layer one by one, or do something a bit fancie. Well, apply a text animation preset to the text. With text Animation Presets, one of the great features about them is they make your text animate in a certain way. Like slide in or drop down or appear out of a blur, and they appear letter by letter word by word, which makes them look better, more sophisticated, okay? You can find them in the facts and Presets panel inside the first fold the Animation Presets, if you open it, and then if you open text, and, for example, we'll open Animate In, which has a whole bunch of animation presets here. There's quite a lot of them in here. Okay? With these animation presets, we can't preview them before applying them in here inside After Effects. But well, some of them will tell you what they do. Just before we start like we have typewriter Animation Presets, for example, or fade up characters or lines or words, where text will fade up or fade in letter by letter, line by line, word by word. Before we start applying them, they'll start at the potion of your CTI. Let's start by moving our CTI After everything else, stops animating We'll give it half a second, so say 5 seconds. Yeah. And we're just going to simply drop the animation preset onto text. Now before we start applying it, because they all different Animation Presets and they work in different ways as well. What's going to be easier for now if you haven't worked for them before is if you apply one, preview it, then undo, apply another one. Review, undo, apply another one, because it's just easier than trying to work out how to find it, how to delete it. Okay. So I'm going to take this fade up characters and I'll just rug it and drop it onto this headline here, release, and then preview you can see what this looks like. It's quite cool. We stop do control that command set. And let's say fade up words. So I the text up here word by word, plug, share and then up. Which actually quite nice. Okay? Undo. I'll show you also a typewriter, which does exactly what it says. The text appears it's being typed on a typewriter. Which might do what you want, okay? So I want pick something here. But also quite a nice one as well is the Espresso I chart just to show you a couple more here. This one is quite nice, where the text is going to start chaning and reveal your final text. Ms? Not for this one, but I see this sometimes in some action films where they show where something happens, like the name of the city. Okay? And just to show you one more here, which is quite cool as well, is the opacity slicker in this one here. You may have seen it in some films. Good. But again, not for this one, something you undo. And you also have this drop in by character. If you like it, so can decide which one you like. The text just drops down from above. So undo. And I'm going to keep it quite simple, just looking more interesting. I think the fade up characters is great. So with the CTI at say 5 seconds in this case, after everything else stopped animating, or drag and drop fade up characters onto this layer in the Composite panel will preview as well into safe meantime. See? Okay. What we'll do is we'll move the CTI to where this animation stops when the text is fully revealed. Mine is here. So mine takes about 2 seconds, okay? That's maybe a little bit too long for such a short text. No problem. If you select the layer in your timeline here, you can use the letter U to reveal the key frames. So you can see what the keyframes are. And if you want to make it faster, we can just move one of the keyframes closer to the other one. I'll make this animation maybe 1.5 second and preview again. That's better. For consistency, we should apply the same nuption preset on another layer. So if we move the CTI to where this animation stops, we select the other layer, the other text layer, I will apply the same nomption preset in the same way with dragon drop it Because this text is much longer, it's going to be fast as well. So I may need to move the key from further to the right, the second one. But let's preview first. I mean, I quite like it, but maybe it's a bit too fast. So inflate the layer, press you, reveal the keyframes. And if you want to you can make it slower by moving the second keyframe to the right. So maybe a little bit slower. I'll move the second keyframe, half a second forward to 9 seconds. No preview gain. Have image animations and text animations here as well. At don't normally have sound, but you could input sound here and drop it on a timeline to have it play in the background if you wanted to. Let's focus on this on animating images and texts. Let's say this will do for now. And I'm going to keep this comp 1 second longer 10 seconds. That's fine. And in the next video, we're going to have a look at how we can actually publish it, how we can export it from here s. 11. Export Your Ad as MP4: Okay, it's time to export our animated ad. There are two main options here for exporting. We can export it as a video if it's going to be not just an ad, but, I mean, it could be like social media post, for example. Or we can also export as animated gift. So, have a look at these two options. Let's start the video first. So the composition is selected. If you go to the file menu and then export and add to render cue, this will export directly from After Effects. This opens rondo Q panel at the bottom of your screen here. By default, you'll see these settings here. I says best settings for endo settings, h 264 match render stings, 15 megabits per second for output module. This is going to create a perfect video for us here in MP4 format, which can play on everything. So if you click on what it says, not yet specified output two. We can choose what you want to call it, what do you want to save it. By default, it's going to use the name of your composition, and it goes to the location where you have your project, which is perfect. And it creates an MP4 Fon here, so click Save. But it's ED at the MP4. And on the right hand side, we'll click on the Render button. This is going to create a high quality compressed video in MP4 format, which is perfect for everything. MP4, especially using this H 264 codec, works on every device. So it's always going to work for everyone. So if we have a look at this video here in our folder, that's our MP4, it's only 2.7 megabytes for full HD. Okay. And if I double click to play it, it's going to play just fine. And you have good quality here as well. When you export it as MP4, you can also customize the quality of the bit rate here. I want to show you this as well before we do Animated GIF. So if you go back to our timeline to our IAT, we'll add it to ran the Q again. So file, export, add to ran the Q. And if you want to say customize the quality, for example, if you go to drop down next to output module, there are three different presets for MP4 files with different bitrate settings. If you create specifically for social media, where people will access them on the mobile devices, 5 megabytes/second will be just fine if you want to reduce the file size. If you want higher quality, you can go for 40 megabytes/second. This wouldn't do anything for us in here because of the con we're working with. But if you videos, if they big videos, maybe if the content is four K, for example, then 40 megabits per second would be better, but 15 megabits per second is just fine in here, okay? Also, if you exporting, say, and you want to export it maybe smaller. What you can do is when you ran the queue, you can sell it to Adobe median coda. So when you click on Q in ME button, this will launch Adobe median coda. A medium coder will give you many more options. We have a bunch of preset in median coda for different resolutions. So here it's going to load in this que panel. It may take a moment before it loads. So patient should use the same H 264 codec. And on the preset drop down, we have lots of different presets. So for example, I could do, say, YouTube 720 YouTube four K, for example. Me. Here you can choose where you want to save it, where you want to call it. I'm going to click on this link to change the name so it's easy at four K. So which one switch or click Save. And you can click on this green Play button in the top right corner to render to export this video using median coda. You will have median Coda because it comes with Creative Cloud for free. So click on this render button. You get a preview at the bottom here and a progress bar. And when it's done, you get a green tick here on the right hand side, and you'll be able to access this new video, this new file in here. We can actually click on this link. We can see what this four version looks like. So four version is this one here. If I to open it. Well, quality wise will be the same because we just using images here, and they looked good to start with. But this is a much bigger animation. This is in four k format. This is 38 40 by 21 60. Okay, so if you want going back to Aftereffects, what if you want to export as say, animated gift, for example, going back to our comp here? Well, let me show you this in the next video. 12. Export Your Ad as Animated GIF: In the last video, we exported our composition as a video MP4 format, which is perfect for share with other people who upload it online. But you have another option where you can export your composition as animated gift, which is still available sort of here. Just keep in mind that GIF gives you a lower quality compared to MP4, and GIF doesn't deal very well with gradients, but it's an op. So if you want to export this animatic gift, you load your composition. So you just click on your composition panel or click on the timeline. Now for Animated GIF, you would need to send it to median code because artist can't do animatic gifts. To use File export, and add to Adobe B median code Q in this case. And in median coda here. Just maximize it. Again, the video will load or your comp will load into here, and you change the format to animated gift. Then you can choose if gift it's supposed to have transparency or not. We don't have any transparency here. So Animated GIF match source. Now, make sure you choose animated gift, not gift because you want it to be animated. Then here you can choose what you want to call it, what you want to save it as well. Something to put it right next to the videos here because normally medium coda makes a folder when you export not safe here. I'll just click the under button in here as well. And you get a preview at the bottom of your screen with your Animated GIF, and you get a progress by again. When it's finished, you get this GIF file. Gift typically is going to be bigger than MP4 because GIF is lossless. We MP4 lossy so when it's done, if we have a look at these files here, give is 16.5 megabytes, MP4 is 2.7. The same composition, the same resolution, the same duration, and GIF will look okay. But it won't look as good as the video. Just look at the windows on the car or look on the mobile app as well. However, GIF will play automatically, and it will look as well. Video doesn't look. Video video will stop at the end. So if you want something that's going to play automatically on the loop, and the user can't stop it, then I to gift is an interesting option. Here. Now, there's one more thing I wanted to tell you and show you about animated gifts and exposed Animated gifts. So this will be an extra bonus in the next video. So I'll see you next video. 13. Export as Animated GIF and Background Issue: Welcome back to this bonus video here. A expotinsGif, okay? So here's an idea. Just something to keep in mind when you're going to work with animations animated banners as well. Now, this may change because this has to do more with medium coda than actual After Effects, but something you should be aware of. So let's say, in this animation here, I'm going let's say you will hide the background layer. He was going to hide it. And now we'll have this Composite background color. We also have this transparency. So if you turn transparency on, you can see transparency. You can see this animation against transparency. Let's say one the transparency, where we put it on top of something else. So if you want to do Animated GIF, again, medium coda. So file, export, add to Adobe medium coda Q, I got this animated gif, the same options as before, which is going to enable transparency here. Now, when we export it, have a look in this encoding panel here. We have a preview. Remember, we have this transparent background in our composition, okay? So if we click on this render button, you see this gray background instead in here. You want to see the checkerboard, okay? I'll show exactly what happens here when this is finished exporting. We're going to re import it or input it into After Effects. So you can see exactly what's going on when it's finished, we'll go back into After Effects. I'm going to double click to input this animated gif Oh, it's in the fold, I think. That's the gift we just done on here. So import it. I'm going to turn this background layer back. Actually, I'm going to able to raspie you can see the background color. So drop this animated gift here. Now, it's got the same black background, okay for now, and I'm going to hide the other layers. I'll keep just the background, okay? So when we play this. It looks the same. Looks normal, okay? Slice the transparency on here. But it's checkerboard, right in here. But just keep in mind that, for example, what I wanted to show you here is if I set it to medium code again, I'm going to undo, undo. So say this has our black background. Or let's actually change the background color to something different. Let's say do a nice light blue. If we send it to me in Coda, because we want to do animated gift. And we have no transparency because we want to have our blue background in there. Have a look at the preview window here. Now, there's no blue background. Your composition background color will not appear in your animated gift when you export it from medium code. So if you want to have a blue background, you just need to have a layer of the blue background, like an image layer or like a shape layer, okay? Just a bit to keep in mind with gifts, specifically. Here you go. 14. Thank You: Hey, welcome back for the last time. You made it. You've accomplished this course, this short course on creating animated animated ads inside Adobe After Effects. I hope you enjoyed it. If you want to know more, just let me know. If you have any questions, just let me know. I'll be happy to help. I hope you enjoyed it. Enjoyed creating our animated ads for mobile app here and enjoy explore the features, get more practice, do more. And have fun as well. So I hope you enjoyed watching this with me, and I hope to see you on some other courses here, maybe some more afterefax courses or maybe other courses as well. So thank you for watching. I'm Mark Mulatrik and see you another, thank you for watching. Bye bye for now.