Do you feel overwhelmed by marketing your small business? Struggling to figure out where to start or how to create a strategy that actually works? In this class, you’ll learn how to craft a clear, actionable marketing strategy with the help of ChatGPT—a powerful AI tool that makes planning faster and easier.
Whether you’re a small business owner, freelancer, or aspiring entrepreneur, this class will guide you through every step of building a winning strategy tailored to your unique business.
What You Will Learn
In this class, you’ll discover how to:
<ul>
<li>Analyse your current business situation using a SWOT analysis.</li>
<li>Research your market and competitors to uncover opportunities.</li>
<li>Define your target audience and create customer personas.</li>
<li>Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your business.</li>
<li>Develop a tactical plan to execute your strategy effectively.</li>
<li>Track your progress and refine your strategy over time.</li>
</ul>
You’ll also receive prompts, templates, and actionable examples to ensure you can apply everything you learn immediately.
Why You Should Take This Class
Marketing can feel overwhelming, but it doesn’t have to be. This class is for anyone looking to save time, reduce stress, and create a strategy that drives results. Learning how to use ChatGPT to streamline your marketing efforts will:
<ul>
<li>Help you make smarter, data-driven decisions.</li>
<li>Save you hours of brainstorming and planning.</li>
<li>Provide clarity on where to focus your time and energy.</li>
</ul>
Plus, you’ll gain insights and actionable strategies you can start using today.
Who This Class is For
This class is perfect for:
<ul>
<li>Small business owners looking to grow their brand and attract more customers.</li>
<li>Freelancers aiming to stand out and secure more clients.</li>
<li>Aspiring entrepreneurs who want to launch their business with confidence.</li>
</ul>
No prior marketing experience is required—this course is beginner-friendly and packed with step-by-step guidance.
Materials/Resources
To take this class, you’ll need:
<ul>
<li>A free ChatGPT account - you can sign up <a href="https://openai.com/" rel="nofollow noreferrer noopener" target="_blank">here</a>. </li>
<li>A clear idea of your business or project goals.</li>
<li>Optional: Access to any business data, such as customer feedback or analytics, for more tailored insights.</li>
</ul>
You’ll also receive:
<ul>
<li>A project template (including all the prompts from the course) to help you outline your marketing strategy.</li>
</ul>
By the end of this class, you’ll have a customised marketing strategy and the confidence to execute it with ease. Let’s get started!
BONUS RESOURCE
If you’re loving this class and want to go deeper into AI-driven marketing, I’ve got something special for you!
I’ve created an eBook packed with 50+ expert-crafted ChatGPT prompts to help you fine-tune your marketing strategy, optimise content, and simplify your marketing efforts.
What’s Inside?
<ul>
<li>70+ pages of AI-powered prompts to refine your marketing strategy</li>
<li>Step-by-step guidance on branding, audience research, and content creation</li>
<li>Bonus: Common mistakes to avoid when using ChatGPT for marketing</li>
</ul>
Whether you’re looking to save time, spark new ideas, or improve your marketing with AI, this guide will help you take the next step with confidence.
Let’s keep the momentum going—<a href="https://www.skillshare.com/en/shop/digital-products/educational-products/153302685/50-chatgpt-prompts-to-build-a-winning-marketing-strategy" rel="nofollow noreferrer noopener" target="_blank">grab your copy today</a> and start scaling your marketing smarter, not harder!

Welcome!

Your Class Project

An Introduction to ChatGPT

Situation Analysis With ChatGPT

Market Analysis With ChatGPT

ChatGPT for Competitor Analysis 

ChatGPT for Customer Analysis

Crafting SMART Objectives With ChatGPT

Positioning Your Business Wiith ChatGPT

Tactics! Putting Your Plan Into Action With ChatGPT

Identifying Metrics With ChatGPT

Bringing It All Together! Your Marketing Strategy

Final Thoughts

Bonus Lesson: Using Deep Research in ChatGPT

FINAL - Marketing Strategy & ChatGPT Skillshare workbook and PROMPT LIST - LL (1).pdf

Customer Persona Conversation with ChatGPT

Craft a Winning Marketing Strategy for Your Small Business With ChatGPT

Louise Laurie gave you 1 free month of Skillshare

Get 1 free month of Skillshare

Craft a Winning Marketing Strategy for Your Small Business With ChatGPT

Project Example by Louise Laurie

Project Example by Louise Laurie

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