Transcripts
1. Introduction to Creating Marketing Content with AI: The number one reservation
I hear from just about everyone about writing content
with EA tools like GPT, Google Gemini and other
generative EA tools is that they don't want to be sound
F. Well, who can blame them? Anyone who has spent any time at all about marketing the product knows that their
brand has a voice and a personality that they
just don't want to lose. I'm here to tell you that you
don't have to lose a thing. And the productivity
increases you will experience are well worth the time and effort you
have put into making sure that A writing tools
sounds more like you. More like human and
more like your brand. I am Month Patel. I'm an AI and
marketing instructor, as well as a small
business owner who practices what I teach. In this course, you
will discover how to best make marketing
related prompts for generative AI that translate your bran and it voice into
the content you create. Even more, you will learn how to better segment your
creative writing to your audiences that will convert and make your
content more SEO friendly. One of the most important
thing to remember is that you are the brain or mastermind
behind AI tools, and AI tools takes
their clue from you. So lets get started learning how to use Air writing tools to supercharge your
content marketing while still reflecting
yourself and your brain. This course is from everyone who want to leverage
the power of artificial intelligence and
Air writing tools like GPT, Google Gemini,
Crad and many more to empower your creative
writing and contain creation. Whether you are just
small business owner, content creator or copywriter. This course is applicable
to all of those who are in industry of
writing content with AI. This course is more about theory guide rather than
practically me showing you how to use AI tools because you already
know how to use GPT. But what you might not know
is how to use it correctly. All right, I will see
you in the first lesson.
2. Optimizing Marketing Prompts for Authentic Content: The bust marketing prompt
from generative EA tools, start with thoughtful planning. After this lesson,
you will be able to plan excellent prompts
by considering a varieties of factors
which will add an authentic voice to
your marketing content. First, ask yourself,
who are you talking to or who is your target
audience or target market. Will want to define the role in your buyer persona from generative ea tools for
any content you make. For example, you might tell
generative eatols to take the role of a marketer that sells football
gears to teenager. Next, consider what
kind of content you are creating and what are you hoping
to achieve from it. Being literal with
clear instruction will make sure that you
will get what you want. You can say to your AA
writing tools that you want an 800 word
block post on what high school football
players can do to get ready from interviews from
college football coaches. Make sure it's content
that you target. In this case, high
school football players would be very well
interested in there. And if you have an existing
block post on similar topic, you can also provide it to generative AA tools as a
reference or contacts. Finally, you want to
define the style of your writing and provide
context to the request. This include defining
the composition of the content created and setting boundaries
to the results. You might say that
you want it to be casual but informative style that provide a step
by step guidance to a 13 minute interview
with the coach. You may even further guide the output to include
eight questions to expect from the interview and how to dress well
from the interview. Languages like this
will allow you to guide the result to
sound more like you, and will make it a
lot easier when you add the final personal or
authentic touch later.
3. Defining Your AI Prompts for Better Marketing Results: When working with
genity AI writing tools on marketing content, it's important to
define your card wells, create boundaries, and be
clear with your expectation. If you don't do this, you
are basically telling Genity AI tools to
guess what you mean, and who knows what kind
of result you will get? The first way to ensure
clear direction is to set a role in your prompt
so that it's clear from what perspective you
want your content to be written or the expected
output in the written form. This is the first step in making the output your very own. You can do this by imaging who might be the best from
writing your content. Would it be an e mail
marketing manager writing your next newsletter article or maybe an e commerce manager, writing a product description. It could be even
the role of CEO for a thoughtful readership piece that will end up in your blog. When you decide on what
role generative AA takes, the flip side of the coin is thinking about the audience
that will read your content. As most marketers has
already done this kind of work to figure out the target
audience and target market, it's not hard to write
that in your prompt. Let's say, if your buyer
persona is man and woman He ttifi to fortify
who practices yoga, it might be beneficial to add in your prom that you are
selling yoga mats. You can also say which marketing
platform the content is for as the messaging
might changes between one social media
platform to another. The last part of providing
clear prompt action is about assigning specific steps to
the work that is to be done. As an example of this
could be something like directing the AI to write
an 800 word block post, and then immediately after that, provide four sentence synosis
from Social Media platform, and then provide
a translation of the post in Spanish or Hindi
version from your website. So as you can see,
the more direction you are able to provide to
generative A writing tools, the better result you will get.
4. Brand Identity and Tone with AI tools: Bran identity
reflects your value and your personty as
a product or company. So it's important for
you to set tones, as well as guidelines, covering language formats,
formality labels, and even emotional
appeal in your writings. Setting a consistent tone
for your target audience, enhance its engagement
and brand royalty, as your audience
knows what to expect. So make sure to include
clear directions in your prompts as to
whether you like your content to be sound
more professional, formal, funny, zig,
or even carcast. The great thing about
genitive AI tools is once you set on the
specific decided tone, it's so much easier to be consistent in whatever
you write moving on. So what's the difference
between tones? Well, a professional tone shows a higher level of formality
that can be used in legal, academic, or corporate niche. These kind of writing might
be useful in official titles, complex sentence structures, and in coherent and
contextual languages. A business like tone
would be more polite, but not overly formal. On the other hand,
an easy going tone shows a low level of formality. There can be still use
in business environment. We see this often in
social media posts, where the language is
more conversational. One more aspect of your tone, which can affect how your
brand is pursued is how much you use emotional appeal
or emotional intelligence. For example, if you run a non profit organization that is trying to raise funds
for a worthy cause, your emotional appeal
would be a lot higher. Something you want to indicate
or add in your prompt. And if you're writing
political content, the emotional appeal
might be reflected in a specific way which matches your audience belief system
and your political party. So there are a lot of
knobs you can turn and levers you can pull while
using AA tools from writing. So don't be afraid to
experiment finding your unique tone and
your unique personality.
5. Writing AI Prompts for Better Content, Sales Outcomes and Enhanced SEO: It's always important to
look at the week feature. So before you even start writing your first prompt or running your first prompt
for the first time, make sure you have provided enough context to make the result of your
work worthwhile. One of the first things
you might want to consider is that
the content that you are making should align or matches with
your sales funnel. Let's say, if I'm writing
a blog post, for instance, these are usually key towards the consideration
part of the funnel. This is where you will be answering questions and offering solution to pain points your potential
customer might help. Making sure you direct
generative AI tools to consider where your content is sitting or matching with
your sales funnel, so that it will use
right call to action and encouraging words and phase to convert it into
a successful sale. Next, your prompts
can add keyword ideas and direct the resulting
content effect on the surge intent. Navigational intent,
for instance, answers the qu, where
do I find something? Informational intent
answers the question. How do I find even more? Transactional intent
answers the question, We do I buy something? Remember, you are the
expert or mastermind, and generative AI tools
is taking your ad. So it's important to be
equal when writing prompts. Like in any good relationship, be clear about your
expectation and let generative AI tools knows what you expect
and what you want. When you mean what you say
and say what you mean, you are providing proper
guidelines so that your content is more human and effective
at the same time.
6. How to Tailor AI Content to Your Audience's Needs: Rule number one with
writing AA tools is never think of your prompt
as a final product. It's a living and
breathing document that you can and
should make your own. Even if you have already run the prompt and
reviewed the answer, you can always go back and rewrite to make
it even better. This first or two of the result of your origin prompt
is an opportunity for you to make sure AA
results reflects the voice of your brand and
meet orients expectation. So ask yourself, does the content seems to
understand your buyer persona? If your buyer persona tends
to be busy professional? For instance, the content should be more concise and
up to the point. If it is a more
creative persona, a more vivid story driven
content would make more sense? You can also add
demographic information like sender and H so that your original prop should meet certain guidance to speak
to that specific group. You can go even further
to create authenticity in your brain by
personalizing the content to be unique in your
communication style. If your brain or company
have specific readings, sign offs of phrases
you commonly use, make sure to add
them in your prom. This phase of
content development with AI tools is so much important because only you truly knows your audience and
their emotional levels. So, does the content
in front of you meet the expectation as
much as your expectation. Try adding a turn of face, different conversation
style, simile, a metaphor or even a story that is inductive to your brand
and to your personality.
7. Telling a Compelling Story : Great story tells a
connection between people, a challenge that is overcome
or something surprisingly creative and innovative that
happens to saves the day. Telling a story in this way
can make your content more authentic and sound more like your brand before or
after your brand. There's a great
book that came out a few years ago
called Made to Stak. This outlined what makes
stories memorable. The authors found three
type of specific stories with specific styles of plot
line that work very well. On plot line they outline, focus on the connection
with the story that might tug at your heart
string or inspire you. Apple uses this iconic
thing different campaign, which features famous people
like Albert Einstein, Martin Luther King
junior, and Bob Dylan. These ads align with their brand with great
or creative minds. They use an existing
emotional connection you already have with these
figures to their benefits. Another you might see
often is a challenge plot. Typically, this is a
David and Gol story where a product or company overcomes adversity
because they are better than the less
nimble, larger competitor. Tesla began this way
as a car company, fighting the best Detroit
car making machine. It's somethings that it is inheritan to their brain story. Finally, a creativity
plot is where a creative approach to a
common problem saves the day. Modern examples might be ironman Tony Stark who uses creativity as his most
effective weapon. Stories like this when
authentic and true can be weaved into the story of your own brand and
your own content, so that people knows its came
from you and it's not fake. Whether you weave it into
your prompt overtime or add it manually and adjust the result of
your prompt later. Telling a good story will make your brand more human
and believable.
8. Adding a Human Touch: Potential customers will always have expectation as
to what they learn, think about, or even fail
when they engage with you, whether it's educational value, inspiration, or entertainment, your content may or
may not deliver on that expectation after the
first try with AI tools. Adding the human touch is
an important part making AA as a partner rather than
a force replacing you. So after your content
is published, it's important to pay
attention to user feedback. This feedback is invaluable
in understanding whether your content is resonating with your audience or if some
changes are needed. Once you learn something
from that feedback, you can add that concept or approach into
your future prompts. Any generative AI tools
even allows you to pre prompt your requirements
into any chat it's create. Basically, you can create your very own content marketing
generative AI chat board for your product or your brand and make
sure AA reference to prior work to make it part of any content that
the tool creates. Prediction for the
future is that much like most companies have a brand book to define and shape their brand. You will also have a prompt book to help keep brand
ideas consistent. And any prompt book
should involve oversight and reviews as your bran voice is
crucial element that should be consistent across
all of your content. Adding the human touch by making sure you are an active
participant in the result. Make sure that you
are in the charts and your generative A
content is not fake.
9. Class Project: Create an Authentic AI Marketing Piece: Hello, and welcome back. In this lecture, we will discuss our class homework or
our class project. The class project for
you is you have to write a marketing prompt for a
brand or even for your own. First thing first you have to do is define your niche or market. Second, you have to decide your target audience
or target market. Then add all of the contexts
and retail into the prompt, and try to run it with ch GPT or any AA writing tool that
you are familiar with. Add a screenshot of feat in the class project to
earn the certificate. All right, so finish
with this homework, and I will see you
in the next lecture.
10. Conclusion: Continuing to Generate Authenticity with AI : Congratulations on completing
this course and keeping the authenticity front and center when writing with
generative EA tools. I hope that the next time you write your
marketing content, you will feel more confident and your brand voice will
automatically come through. I found that applying all of the steps that we
have discussed in this course will significantly
increase the productivity, efficientness, and
more importantly, lead conversation in
your marketing campaign. It's been great working with
you on this exciting topic, and I wish you all the best. First of all, congratulations
on completing this course. And Wow, what an incredible journey we have been together. Before we part away, I want to express my
deepest gratitude and my deepest thank you to you to your dedication and enthusiasm
during this course. As we wrap up, I really hope that you found
this course valuable. Either way, please leave a review and share
your experience. Tell me what you think about it and write a
review when you can. I'm also available
for any equation, and you can send me a
direct message anytime. Thank you once again
for joining me in this incredible
journey, keep learning, keep exploring, and
keep innovating, and I'm looking forward to
meet you in another course.
Manthan Patel, AI Instructor
