Transcripts
1. Introduction: In school, greater rewarded. In the real-world,
consistency is rewarded. I would say that consistency is an intelligence all on its own. And if you're someone
that's thinking about creating content online, then being consistent is
a sign of intelligence. The more and more that you
keep stacking up the lens, the more and more
that you increase your likelihood of
getting that customer, gaining that follower,
and making that cell. Modem is our modulatory. The
founder of our money talks, a media company which
helps engineers and entrepreneurs improve their
communication skills. The Armani talks.com
is a media company, which means that I am
consistently producing content on a multitude
of platforms. I do my best to be consistent, but I couldn't be
consistent without the use of a content creation calendar. In this class, you're going to get a dummies guide on how to create a content creation
calendar that works for you. How do I get rid of
all the fluff to make sure that you are being
consistent and how to keep on tweaking
this calendar to make sure that it's
growing with you. If you're ready to level up
your content creation game. I look forward to
seeing you inside.
2. What is a Content Calendar?: A content creation
calendar is pretty much a calendar that just tells you when you're
supposed to publish. That's it. So I'll give you a quick
little recap of some of the things that I do
for de Armani talks brand. Every Mondays,
Wednesdays, and Fridays. I upload a YouTube video. Every Tuesdays,
thursdays and Saturdays. I upload a podcast. This is just a glimpse
into how things work. The reason that this
clarity helps me out tremendously is because we need to understand
how the mind works. The mind does not
like fuzziness. If I point you towards a
forest and I'm like, go there. You're gonna be like, Okay. Then I'm like, Oh,
just started walking. You're going to be
like, for how long? The mind, it doesn't really liked that state of uncertainty. But on a different scenario. If I'm like go into that forest and pick up that rock and bring
it back to me. Suddenly, you have this level of clarity that guides
your behavior. Just a little bit of
clarity goes a long way to. The clarity doesn't have to be a pompous and grand or
anything like that. It could be something as
simple as every Wednesday. Make sure that you
upload the blog. The main value of having
this content creation, a calendar, is that
level of clarity. And there's something
that we will be talking more about
in this class.
3. Value of Strategies: So now you understand what exactly is a content
creation calendar. We want to understand why it's so important to have a strategy. Do you have a favorite
social media creator? Think of ten of them. If you do have ten people that
you consistently consume, has at least one of them out of the blue
moon just disappeared. Let's say they disappeared
for roughly six months or so. By the end of the six months, they come back and they
give an update video. They're like, I don't
really know what happened. I just got burnt out or lower and things just started
to hit me left and right. I lost a site of my
purpose, my direction. And I didn't really know if I wanted to keep on
doing this anymore. Throughout my time
consuming a content, I've seen this happen too
many times the count. And each time it
was due to burnout. The reason that we want
a certain strategy is because it allows us to have this antidote against burnout. Now am I saying that you're
never going to be stressed? Absolutely not. There's two kinds of stress. There's the bad stress and
there's the good stress. You can never fully avoid stress either getting
a bachelor's, which is worrying
and overthinking. You're getting the good stress, which is stimulus that is
challenging you to grow. So I'm not making the claim that having this
content creation, a calendar is suddenly going to melt away all forms of
stress in your life. The claim that I'm making is that you will have a strategy to better our turn the
bachelors into good stress. So that's why we
want to be somewhat strategic and our
movements don't just want to be throwing a bunch of stuff on the wall and
hoping that it sticks. And by the way, this thing of drawing a bunch
of stuff at the wall. This is a part of our strategy, which I will be
breaking down shortly. But we don't want to just
be stuck in this stage. We want to eventually add some clarity behind
our experiences. And the more that we
have that clarity, we cultivate strategy. The more that we have that
strategy, we have direction. And once we have direction, bad stress consistently
turns into good stress.
4. Gather Data: To get started with the
content creation calendar, you're most likely not going to have too much direction
in the beginning. This is what I call doing
the machine gun approach. The machine gun approach
is when you're drawing whatever at the wall
and seeing what sticks. Maybe at this stage, you don't necessarily know if
you want to tweet. You don't necessarily
know if you want to do a YouTube video. I allow your body to be
the compass at this stage. This is the stage
where a lot of people make the mistake of
planning too much. But when you plan too much
without practical experience, all you're doing is
engaging in hypotheticals. I gathered some experience, try out different things. And the more that you began
trying different things out. At this stage, you're
going to be like, okay, this is not something
that works with my brand. While this is something that
does work with my brand, this is something
that I was never expecting to work with my brand. But surprisingly, it's actually pretty congruent with
what I'm trying to do. A lot of the times your content will connect with one another. There's a lot of
individuals who use Twitter in order to
test out their ideas. And once they keep
testing other ideas, they keep their
writing muscle strong. From there are certain tweets
will begin to pop off. As it begins to pop off. They're like these tweets. I could write a blog about, you know, I'm going to
write a blog about it. And once they write
a blog about it, they're like, I can expand even more with
a YouTube video. Suddenly they're starting
to see that Twitter, blogging and a YouTube videos can be under the media empire. So at this stage, they're just gathering the data and see what works for them and
discarding what doesn't.
5. Put Into Buckets: Once you have the data, the next thing that
we want to do is put the data into buckets. So you're someone
that is a Tweeting, you're someone that's
blogging and you're someone that's doing
YouTube videos, you want to not put
it into buckets. And how you put it into
buckets will depend on the interval that you are
most comfortable with. But I'm going to
assume that you are like the whole weekly interval. So throughout the
week, what works for you? Now, here's a sample. Tweeting. Doesn't require too much effort. You literally just pull out
your phone and write a tweet. Is this something that
you could do every day? Sure. That I would say this is
something that due to the minimal level of complexity, you can do it every day. So hypothetically, you tweet every single day
throughout the week. What about blogs? Blogs you could experiment with? After writing a few of the blogs in your data
gathering session. You're like, this
is more complex. For blogging. I need to have the topic
which I get from my tweets. But then I have to write
at least 1,000 words. Then I have to edit, then have to proofread, then I have to add in the links. Then I have to add in the
images, the meta-description. This is more complex. This is not something
that I can do every day. But can I do it
once a week? Sure. How about I release
it every Wednesday? Wednesday is when I don't have too much other stuff
on my schedule and I can fit this complex
activity in for Wednesday. So boom, now you've
done the tweets daily and you've bucketed
the blog for Wednesday. What about the YouTube video? Here's the thing with
a YouTube video. After you write the blog, your perspective
on this topic is so clear and your
ideas hardened. And you're like,
Whoa, this is weird. I'm actually itching to
make this YouTube video. I can't wait. How about I just create a
YouTube video the next day when my idea is still
fresh from the blog. And just like that, you have
another bucket created. Mind you, this was something that was hypothetical in nature. I would just guiding
you into how it works. You gather a bunch of data and then once you have the data, you put it into buckets. And from there you have your
content creation calendar.
6. Adding Deleting: Your content creation
calendar is never fixed. There may be certain things
that are fixed in structure. But due to the way that information technology is
consistently evolving, there's gonna be other parts
of your content creation, a calendar which is going
to be very dynamic. E.g. let's say your
YouTube videos are starting to build up
a library of content. Suddenly you just keep hearing about this app called TikTok. Did you know that TikTok
utilizes short-form content? This one you think, Wait, why don't I get those
large videos from YouTube and I chop it
up into little pieces. And I use a scheduler, uh, to upload the TikTok videos, let's say weekly or a couple of times throughout
the week up to you, suddenly a new opportunity
presented itself. So as you're creating the
content creation calendar, there's gonna be certain
parts which are static, and these are non-negotiables. These are pretty much rituals
to you at this point. And there's gonna be certain
parts which are dynamic. These are new opportunities
that presented itself due to the advancement of social media and
Information Technology.
7. Rainy Day Fund: Here's a bonus tip.
As you're creating your content creation calendar. Have a rainy day fund. You never know when you
can fall very sick. Have a family emergency, or you're just not feeling
creatively inspired. Whatever the cases have
this rainy day fund. And to build something
like this to complex. First of all, a
lot of people have no clue about the
rainy day fund. But I'll give you a little tip. Most of these social
media platforms, they have a thing called
the draft section. This is hands down the most
overlooked section out there. But if you can utilize it, you have a glimpse into
the rainy day fund. Next. As you're
creating content, there's gonna be certain
days when you're just feeling more inspired. It's as though the ideas are
just flowing out of you. On that day. It wouldn't hurt to just create the rough draft
for one more blog. It wouldn't hurt to create a one more video that
you can edit later on. It wouldn't hurt
to add a couple of more points in the
draft section. You get my point. So these
rainy day fund material, it's not something
that you should be accessing unless
it's an emergency. That's the only time
that you touch it. But simply knowing that you
have this rainy day fund is very similar to you knowing
that you have a lot of money. There's that level
of composure to you. You're not moving
NC like, Oh my God, what if I run out of
ideas tomorrow? Instead? You walk tall. You speak boldly. Bolder ideas because you know that in your rainy day fund, you have an arsenal of ideas that are just sitting,
uh, to be published. Anytime you make the decision to utilize that draft section, it is hands down the most underrated part
of content creation.
8. Scheduler: Not everything has to be done manually for your content
creation calendar. There are things
called schedulers, where you can get
the content and you can schedule it for
a certain date. At this is going
to help you build confidence for yourself. Because when you know that, let's say you're traveling
and you're not to certain if the place that
you're traveling is going to have great
internet connection, it just helps knowing that
you've already scheduled it. And now you can
show you're being consistent with your
content creation, a calendar, whether you're
physically present or not. So take a look into some
of these schedulers. They will allow you to
save a lot of time.
9. Final Project: For the final project,
I want you to create your own content
creation calendar. If you're currently a content
creator of some sort, I want you to organize your
content in a weekly basis. What are you doing
on Sunday, Monday, Tuesday, Wednesday,
Thursday, Friday, Saturday. And if you're not doing
anything on a particular day, I just say nothing. So an example, Sunday, you're blogging,
Monday, nothing. Tuesday, your podcasting,
wednesday, nothing, et cetera. Now hypothetically,
if you're someone that does not create content, I want you to envision
a world where you do create content or pick a topic that you are
very passionate about. And ask yourself this
thought experiment, okay, what if I began
creating content on that? Which platforms would I choose? And put yourself
in this scenario? Once you put yourself
in this scenario, think about the
different platforms and then organize them into a weekly interval from
Sunday to Saturday. And once you have created your content creation calendar posted in the final project
section right below, I look forward to checking
it out and good luck, I'm being consistent with
your content creation game. If you enjoyed this
beginner's class on how to be consistent with
creating content. Be sure to get more
content from the Armani talks brand on our
money talks.com. Or within this website, you will learn much more
about creativity, public speaking, social skills, and much more at checkout. My blogs, videos, podcasts, and much more on our
money talks.com. And thank you very
much for joining this beginner's class.
Arman Chowdhury, Confidence thru Communication
