Complete Digital Marketing for Small Business Strategy + Local SEO (2026 Guide)

1. Welcome to the Complete Digital Marketing for Small Business Strategy Masterclass!: Let me know if this sounds like you. You either own a business or you offer marketing services for small and mid sized businesses, and you've tried some marketing strategies in the past with frustrating results. And you're looking for simple, extremely effective digital marketing strategies that quickly and noticeably increase sales, even if your marketing budget is $0. If so, you're in the right place. Hi, I'm Sumner and over the past ten years, I've spent literally thousands of hours and hundreds of thousands of dollars marketing my own small businesses, which has led to millions of dollars in revenue generated and has allowed me to help fellow marketers and small and mid sized business owners increase their sales by focusing on marketing that actually works today and cutting out everything else. And one thing has become clear most people are not struggling because they're lazy, they're not smart enough, or they're not spending enough money. You're struggling because you don't have a clear, proven marketing plan. Maybe you've listened to some marketing podcasts and YouTube videos. You started creating some content on social media, run some Google Ads, Facebook ads, redesign your website, optimize for keywords, and even hire and fire a marketing expert because they didn't give you any noticeable results. You're spending all this time and money, but nothing is consistently working. And that's exactly what this program is here to fix. Give business owners and marketers a proven and clear step by step formula that consistently increases your revenue week after week, even if your marketing budget is $0 to start. Let me introduce you to the digital marketing for Business Blueprint. This program is divided into two main sections. So first, you'll learn exactly what digital marketing is and how it works, the underlying psychology, strategies, and fundamentals that drive people to buy. Then you'll learn how to apply these principles to specific proven marketing channels to make them work, including search engine optimization, AEO and GEO Google Ads, affiliate marketing, email marketing, Facebook and Instagram content marketing, influencer marketing, Google Analytics, and more. Essentially, this course works as a weekly guide. Just watch the videos, implement what you learn, watch your business revenue increase week after week, just like your own personal mentor right there in the room with. The end, you'll become a marketing master, able to effortlessly and confidently increase sales for your own business or your clients businesses. So whether you're brand new to marketing or have 20 years of business and marketing experience, you'll learn at least one thing in this program that will radically improve your ability to generate more sales for the rest of your life. Now, while other courses teach general and outdated marketing tactics for large corporations, for e-commerce websites and social media influencers, this course is hand tailored for small and mid sized businesses in order to get the highest marketing ROI as quickly and sustainably as possible. Even with a marketing budget of just $0. But of course, don't take my word for it. Just read some of the reviews for yourself to see how students are already implementing the principles and seeing a noticeable and measurable increase in their marketing efforts. You'll also receive exclusive access to over 36 custom designed marketing tools and templates, and these include proven website and landing page templates, Google Ad, Instagram caption, and email writers, Google keyword bid optimizer, affiliate tracker, Facebook and Instagram page optimization checklists, influencer outreach templates and CRM. Google Analytics heat heat, and more. If you're ready to stop wasting your hard earned time and money on marketing that doesn't work and start seeing real, predictable results fast, let's go ahead and get to the first video. 2. START HERE: How to Get The Most Value Out of This Class: Welcome to the digital marketing business master class. You've just made a powerful decision because by the end of this course, you'll become a marketing master, able to effortlessly increase revenue for your own business or your business clients using little known, proven digital marketing tactics and strategies learned from this course. Now, before we dive in, there are a few very important things that you need to know in order to get the most value out of this program. So first, hi. My name's Sumner Hobart. I've been in the marketing industry for over ten years, actually graduated Suma *** lad in marketing, where I learned almost nothing except for the first business that I started running Google Ads, Facebook ads, and email marketing services for local businesses. From there with the skills that I learned, my wife and I launched our first small business on our own. Over the years, have invested literally hundreds of thousands of dollars testing every possible marketing channel and strategy you could think of, including Pinterest marketing, Amazon Ads, Google Ads, Facebook ads, email marketing, landing page, and website conversion optimization, local SEO, and through helping both local businesses learning from our own businesses, the hard way, we know exactly what works and what doesn't work today. And that's exactly what I share here. So this course is divided into two main sections. First, you'll learn marketing strategy, psychology, and positioning, really the fundamentals and the frameworks that we're going to directly apply, and it's what's going to make our digital marketing work. The next section, you'll learn the most effective digital marketing strategies, and I'll walk you through step by step how to implement them just like I'm There as your personal mentor in the room with you. As a student, you now officially have access to over 36 custom design tools and templates to access, click on the first link in the Project and resources section. From there, enter your first name and the email associated with your student account, and then I will send you an email with a link and instructions on how to access the resources, download and customize for yourself. As a student, you also have access to our live Q&A or question and answer community where you can post a question and get an answer to any marketing question you have within 48 hours or less. Now, when using the Q&A section, I'd recommend that you first search this section because there's a good chance another student has already asked the same question, and it helps you get an answer immediately instead of having to wait, and instead of duplicating the same question, 100 times, let's say. You can also adjust the speed and volume of each video, in case you think I talk a little bit loud, a little bit fast, a little bit slow, because we have students from literally all over the world, you can customize to your preference. Lastly, I've poured all of my life's work into this program. If you find any value in the material, I'd really appreciate if you could take a couple minutes to leave your honest feedback about the course. You can click on the eva rating or leave a review button that you see on your screen and just talk about your experience. But I just ask that you wait to leave your review until you actually get a feel for the material because there is a lot here in the course and your feedback will be extremely valuable to fellow marketers and business owners trying to decide on the right course for them. And I seriously appreciate every single one. And I hope you're excited because your business and life are about to change. So without further ado, let's go ahead and get to the first video. 3. Digital Marketing Simplified (What it IS and ISN'T): So what even is digital marketing? In most business textbooks, and if you just go online, you'll see a definition, something like this, which is correct, and that is the use of Internet based channels, data and technology like websites, social media, emails, applications to attract, engage, convert, and retain customers. All that is true, but it's a lot of jargon. And here's a more simple definition. Digital marketing is ethically hacking the power of the Internet, which is growing year after year to maximize your profit efficiently and sustainably, right? Basically, the whole goal is not to attract people to your business, right, let people know about what you're offering. It's ultimately to maximize your profit efficiently and sustainably. And digital marketing currently is the best way of doing that. And a really big key and takeaway, the biggest misconception that business owners and even new marketers have about what digital marketing is and just marketing as a whole. Is that marketing is not going to fix your problems. Marketing is an amplifier. So if you have a let's say crappy product or service, and you tell everyone in the world about it, everyone in the world immediately knows about it, but nobody wants what you have. What is that going to do? You're not going to see any good results, right? But if you have a good doesn't have to be perfect, but a good, solid product or service or both, and you add marketing to that that's going to amplify and ultimately get you the results that you're looking for and really help you maximize your profit. So that's really key. It's an amplifier. It's not a solution in a way to a poor product or service. And what's good about this course is we're going to cover everything. It's not just about how to attract customers. It's how to attract them, how to maximize the most LTV from them, which you'll cover later. And I'll also show you if there are any potential errors with the product or service or your business has to be able to remedy that to fix that. But in most cases, I found most small business owners and marketers don't have a crappy product or service, especially if you've been around for quite some time. It really does come down to lacking some of those marketing skills, fundamentals, and actual tactical strategies of like email marketing, Google Ads, Instagram, you know, optimizing getting seen on Chachi BT and other LLMs, et cetera, all of which end More we're going to be covering. So just to give you an understanding of what it is, what it isn't it'll make more sense as we go along, soot further ado, let's get to the next video. 4. Marketing Psychology: The 8 Reasons People Buy: In this video, you're about to discover the eight reasons why any human being that has ever existed has ever bought something by understanding marketing psychology. Okay, the reasons why human beings purchase, super, super important because we're going to take these principles that we're learning, and we're going to directly input them into our marketing objectives, into our Google search ad headlines, into our email campaigns, into our Instagram and Facebook pages, into our website, et cetera. Okay? So first of all, very, very basic and very important. What neuroscientists have found time and again, every single time that a human being makes a purchase decision, there are two parts of the human brain that you can look at it. You can slice and dice it many different ways. There's two main parts, aside from the left and right hemisphere, there's the limbic system and the neocortex. The limbic system is associated with emotions, memories. The neocortex, okay, the front is associated with motor function, with language, with rational thought. And that's the big thing. Neocortex, and by the way, can't see. I'll just move myself up. Neocortex is associated with rational thought, Limbic system is where all of your emotions are housed, fired, however you want to kind of look at that. And what neuroscientists have found is that every time a human being makes a purchase decision, the area of their brain, the limbic system associated with emotion activates first before the neocortex. What does that tell us? Why is that significant? Because we are emotional creatures, and we purchase based on emotion. Every purchase that you've ever made that I've ever made, or any other human has is based in emotion. Anything that we do is an emotional decision. You're like, I don't know if I believe that. I'm a very rational person. I can promise you this goes beyond marketing. We are emotional creatures, and it's very important to understand because that's going to help you dramatically with your marketing, and by the end of this course, you're going to see exactly why. So first, we are humans that are emotional and experience pain, and we experience pleasure. And in general, almost all of the time, humans are trying to go away from pain and move toward pleasure. For example, let's say that I have a toothache, okay? How badly do? It's hurting every single day. How badly do you do myself, does anyone else want to get rid of that toothache? Pretty badly. Let's say I have somethings happened in my childhood, right, and I carry that burden around, and I have that pain in me somewhere in my being, my heart, my soul, wherever that is, my brain, I want to get rid of that, right? I don't like that. Very simple. And at the same end, we're not just trying to avoid pain, but we're also trying to move toward pleasure. Imagine right now that you're, you know, on a beach, you're making millions of dollars. You know, the sound of tropical birds, the temperatures perfect. The breeze is coming in. Feels so good. And you're enjoying a delicious burger or chicken tika masala or burrito or whatever food you could possibly imagine, a steak with mashed potatoes, whatever you can imagine, h, amazing, right? So this is super important because anything that you sell should either help someone reduce the pain in their life or increase their pleasure. And these two underlying reasons are the eight reasons. So underneath all eight reasons are the only eight reasons why anyone buys from you, and you need to make sure your product or service ties into at least one of these. Otherwise, if you've been struggling with sales, this could actually be the reason why. So, number one, Survival, enjoyment of life, life extension. Number two, reason people buy enjoyment of food or beverages. That's why we have so many restaurants in the world. It's not just because people need to eat, right? Because we don't eat, we die, but we want to enjoy and feel good about what we eat. Number three, freedom from fear, pain, and danger, right? So freedom was specifically freedom from these things, right, which throughout human history have plagued us. Number four, is sexual companionship. Tell me if I'm wrong there. Number five, comfortable living conditions, right? We want to live, and we need shelter. But a lot of us don't want to live in, like, a hut, right? With cockroaches and a broken roof, and, you know, we're in a cardboard box. We want to live in a nice, comfortable, clean, beautiful place. What are we on? Sorry, was that number five? Six? I can't count. So number six, to win, to be superior, okay? To be seen as better than this goes into fitting in within a tribe. Number seven, the care and protection of the people that we love, right? Our friends and family want to make sure they're cared for. And number eight is social approval. So with these eight, whatever you're selling needs to tie into at least one of these. And you may be thinking, Hey, I'm a roofing company. This doesn't make any sense, like social approval or enjoyment of food. Like, where's this tie in? Well, think about it. And this will get much more clear in the next two videos. But what benefit does your product provide to your customers or your clients, okay? So in this case, of a roofing company, you're fixing someone's roof? For what? Why? Why not just let it break? Why not just let it cave in? Why not have a roof at all? Well, number one, the obvious one, comfortable living conditions. We want to live comfortably. And if we are getting a downpour of rain and it's filling up the house and my child is drifting away, that's not comfortable. That's not nice. Number two, it goes into that care and protection of loved ones, possibly. Hey, there's a opening in the roof. Critters are getting in. They're coming into the baby room, and, you know, they attack my baby or my child. Okay, I want to protect my loved ones. Number three is survival, enjoyment of life, life extension, okay? Shelter is one of the basic needs that humans have. If that's compromised, my survival is compromised, right? I'm now exposed to the elements. So the point here is, you're not going to use these in your marketing necessarily of like, Hey, we're going to help you survive. Buy from us because we're gonna make your house comfortable. Hey, buy from us because, you know, you care about your loved ones. It could be, but not necessarily, and that doesn't sound good. It's the underlying deep reasons. I'll show you how to message and we market with our words and our text and, you know, copy. The underlying reasons. So that's really key, like I said before of if you have a product or service that doesn't tie into this, that could be the issue. So it's really important for you right now to just pick one. Some might be super obvious, boom. It could be more than one, right? One primary, maybe a secondary and third, but at least one of these you want to focus on. And ultimately, this is ultimately also going to come into your messaging. Your messaging when it comes to marketing and reaching out to people and sharing, whether that's content or creating your website or your social media platforms, is going to ultimately kind of hidden in a way, tie into one of these underlying benefits. And this is only going to get more clear and powerful as we move forward. So let's get to the next video. 5. Marketing Psychology: Features vs. Benefits: So you may have heard this phrase before features tell, but benefits sell. And that is true, and you're going to see exactly why that is the case. So first of all, what are features and benefits? So features are what you do, right? What your product or service is, what it's about, benefits are what you do for your customer, okay? The ultimate end result of your product or service, okay? So here are some examples. At the bottom, I'm covering it's a marketing agency example because I know we have marketers here in the course as well. So a roof company, a dentist, a bakery, a fitness coast, a fitness coach, and a local marketing agency. So what are some examples of features? Again, features are what you do as a business. So for the roofing company, free roof inspection. For the dentist, we offer same day appointments. For our bakery, we have daily fresh baked bread. For fitness Coach, we offer customized workout plans, and for the marketing agency, we manage your Google Ads, okay? So this is what we do. Okay? This is what our product or service is. Now, tell me how convincing is that? How excited are you to buy from them? Again, features are rational and are for the neocortex, and are important. But again, we need to lead with benefits and follow up with features. And I'm going to show you strategically how to do this in every platform that we talk about like Instagram, Facebook, email, Google Ads, you know, everything. So both are important. Keep that in mind. But benefits sell where features tell, okay? So you need to start with the benefit and then follow with the feature. How do we do this? Well, think about it. With each feature, think about so what, right? Here's what we do. Here's what we're about. Free inspection. So? I mean, it kind of nice it's free, so I kind of get that. But what's the benefit there are same day appointments? So you have same day appointments. Who cares? Daily fresh break bed, who cares about the bread? Who cares about customized workout Like, what's in it for me is another way of asking it. So what you can do right now is exactly like I have it here. Just start with your business. So instead of having a bunch of different businesses, right? It's just your business. You can write down on the left hand side, just everything your business, what's important to you or what's important to your customers. Just kind of write those down on the left hand side, like I have here in the features. And on the right, create a benefit for each of those. Okay? So this is actual exercise that is very important for you to do, very simple. You can just do anywhere 5-9. I think seven is really a good sweet spot. You can start with more and then refined your top seven and have those on hand for the future when we talk about because you're going to take these fundamentals and building blocks, and we're going to incorporate them with other tactics. Okay, now for the grand Revie, Benefits, De Da De free roof inspection, know what's wrong with your roof without pain. So kind of expands on that a bit more. Same day appointments. Get rid of your tooth pain today because, again, we're moving away from pain and moving toward pleasure. Okay? So that's the benefit. Like, why? Because you're going to get rid of your pain immediately. It's like, Okay, great. Now I'm sold. Daily freshly baked bread. Say that five times fast. Sink your teeth into a crispy, tangy, perfectly chewy sandwiches, right? That goes into the elephate of enjoyment of food and beverages. For the Fitness Coast, the customized workout plan, lose five pounds every week without changing your diet. See how much more powerful that benefit is, right? It's the same thing, but we're angling it differently. It's the ultimate goal. What is ultimately the person going to receive from this? Why do they care? Google Ads management, right? We manage your Google Ads. Boring. We'll two x your Row as in 30 days, right? Or we'll two X your Row as? And if you don't get results, get your money back. And I'll show you how to craft this and kind of build this out more, but you can just get started for now. But you see how much more powerful the benefits are, even if you're not interested in this product or service, than the features are, okay? Both are important, but we lead with features, and we follow with benefits, which I'll show you how to do later on. Okay. So again, to get to the benefits, it's really key because you won't sell unless you know the benefit of what you're selling, keep asking, so what? So you can do this with a real person or with Chachi BT. So you can sit there like I am here and have someone across from you, whether that's a computer screen with Chachi BT or a real human being, and you can list your features. Like, Hey, you know, here's all the cool things about our products or service, you know, like same day delivery or it's made with all natural ingredients, or, you know, we have 30 years of experience or whatever it might be. And then have the person across from you, real or artificial say, so what? What's in it for me? And you keep asking this question, you could ask maybe one, two, three times, and you'll get to the underlying benefit, the really powerful benefit of the reason why someone's actually buying from you. And that is key. One huge mistake, one of the biggest mistakes. Every business and marketer not every, but so many are making is they're focusing on the features and not the benefits because features are easy. Everyone knows. But focus on the benefits. You'll have both, but focus on the benefits, follow up with the features. And the reason why businesses and marketers focus on features instead of benefits is the improper orientation of the relationship with the business and the client or the customer. So many businesses think they're the hero. Like, look at us, look at our years of experience, look at our team, look at the inside of our location, whatever it might be. Like, look at us, right? Hey, we're great. And you are great. Don't get me wrong, but you're not the hero. Your customer is the hero. You are the guide. And the best example I can give an amazing movie, by the way, whether you've seen it or not, is Gandolf and Frodo. And there's 1,000 of these examples all throughout media and literature and movies. But think about yourself as the wise old Sage, right? You are Gandolf and your customer is Frodo. And for context, Frodo has this magic ring, and this magic ring has the power to destroy all the good things in the world. So he has to go to a far dangerous place risking his entire life for the fate of humanity and destroy this ring in this lava pit of Mount Doom. And it's basically his odds are, like, stacked against him. Like, there's no way that he's going to make it. And Gandof is his best friend and his guide that helps him along the way. Doesn't solve all his problems, but helps guide him, helps him out in times of trouble. And that's kind of the point here without getting too much into it is your customer is the hero, you are the guide. Just think of it that way. You're customers a hero, you're the guide. It's super, super important. Once you position yourself that way, then you're like, Got it. Stop using I language, us, me, we. Start using the words you and your. Another little side note, kind of getting ahead of myself, but a little tidbit because I want to share with you is there's a common kind of phrase in the marketing community, which is the most beautiful word in the English language is one's own name, right? And it doesn't matter what the language is. The most beautiful word for somebody here is their name. It's them. It's how they are important, how we're going to help you, right? So that goes back to, you know, again, 30 years of experience is a common one. Like we have this many years of experience. We have this many assets under management. We have, you know, da da da da da. We were nominated, you know, Best Restaurant. That's all good, by the way. Those are good things and I'll show you how to properly orient them. But you want to start with, Hey, we have this 30 years of experience so that we can help you know, not make the mistakes that I did, like this course. I have years of experience. I've wasted literally wasted, what is it now? I don't want to get into it, but at least tens of thousands if not hundreds of thousands of dollars on marketing that doesn't work. I've learned from it, and I can now help you avoid all of that that nobody else is talking about, right? So it's kind of positioning to help. And you might be thinking, Okay, summer, I kind of get it overall, but I really want the specifics of, like, exactly how to do this. Well, that's exactly what we're going to cover later on in the course, especially when we get into the nitty gritty of specific platforms like social media and websites and SEO and all those good things and show you exactly how to do that. But just kind of this part is to kind of help frame your mind, write down some notes, and then from there, I'm going to show you how to do everything and implement everything. I'm going to help guide you because you're the hero. And with that being said, let's get to the next video. 6. Marketing Psychology: The 6 Principles of Persuasion: Question, how are you going to persuade people to take their hard earned money and spend it at your business on your products or services? Well, here's the six most powerful ways to convince people backed by neuroscience. So number one is liability. Number two, authority. Number three is social proof. Number four, scarcity. Number five is reciprocity, and number six is consistency. And these six are known as the six principles of persuasion. I'm explaining what each is and how you can apply them with your own business because these are the building blocks that, again, we're going to incorporate in everything that we do super powerful. So the first is the most simple. It's liability or a liking, okay? So, this could be simply when someone comes into your business and they're called by their first name, right? They have a relationship. You know, I like the front desk person. I like the business owner. I like how they treat me. I like the vie, right? When I go to brunch with my wife on Sundays, which is kind of a ritual that we have, like, we go to this specific brunch place nearby, and it's in this beautiful area. I just like I like the food. I like the environment. It's liking. Now, another really powerful example in why I have Chris Pratt here, which you may or may not know, a very likable guy, if you've ever seen some of his work. But what brands can do when I'll show you how to do is how to leverage someone's personal branding, the likability attached to their personal brand and connect it with your business or brand to ultimately increase your profit. Okay? So this would go into, like, you know, big brands, having celebrity endorsements. That could even be Kim Kardashian, Chris Pratt, whoever it might be, these kind of, like, well known, you know, mega celebrities, whoever they might and have them promote your product or business because they're liked by their audience, right? You might not like them. Don't get me wrong, but their audience loves them or really likes them, okay? And this is really powerful when we talk about micro influencers, which we're going to cover here in the course of how to have local micro influencers promote your product and services, potentially even for free. We have a couple strategies there. But leveraging their audience, they have liability and associated with your brand is very, very powerful. So that's a specific kind of subsection of liking that we're going to get into. It's not just this general thing. So number two, authority so, doctors, lawyers, presidents and prime ministers, people who've been in business for 30 plus years. You know, our brand has been around for 1,000 years. There's a beer brand in Germany. It's been around, literally 1,000 years. These are different examples of authority, certifications and qualifications, Awards that you've been given. This is all examples of authority, okay? So how you have authority in your space. And you might be thinking, Oh, wait, Sumner, I don't have authority or I don't feel like, you know, we're brand new and we just started. I'm a burger place, I'm a food truck. I don't know how I have authority. I'm going to show you how you possibly can actually position yourself to have authority or have some of these different principles of persuasion. But, number one, of these six principles of persuasion, some of these are going to be more important to your customers and clients than others, right? Every business is different. And number two is you might have strengths in one more than the other. Okay, let's say, like, Hey, we're actually really strong on authority. We've been in the space for 75 years, and we've been through it. You know, we've spent, you know, like, for example, in this case, let's say I' spent, which is actually the case, I've spent hundreds of thousands of dollars on marketing and advertising with my own businesses and with other businesses. I've seen what works and what doesn't, and with my authority, then I help you avoid those problems. Okay? So that's another example of authority, not to belay the subject. Next, we have social proof. This is simply proof that customers want that other people and many other people like them have bought your product or your service, they've spent money at your business, and they've had a good experience. Because that shows me, okay, that's the proof, and that eliminates the fear that I have, Hey, if I spend money with you, are you gonna screw me over? Is this going to be a good experience? Am I going to find value in what this is? And this is especially powerful and potentially the most powerful of the six when it comes to digital marketing specifically. This is extremely powerful. That's why on every online platform like Amazon, like Google, virtually every platform if you buy shoes at Adidas or whatever it might be, there's reviews, okay? So for Facebook, Google, trust pilot Yelp very, very powerful. And later in this course, I'm going to show you exactly how to maximize your five star reviews. It's much easier than people think, but you have to have a system for it, and it's extremely powerful. And if you don't even have this, this is actually amazing because I'm going to show you how to get reviews, create a Google Business Profile, and all of that. But the whole psychology behind this is very simple. I want to see that other people have paid money and had a good experience before I do. And if I see, let's say, it's a 3.7 star rating or even four star rating, I'm like, you know what? Good thing I saw this. I'm not going to spend my money there. And hopefully, in your case, which we're going to work toward and help you with this, find that, you know, 4.5, six, seven, five out of five star rating. Okay, that's proof that I'm going to have a good experience here. Very, very, very powerful with digital marketing. Okay, and we're going to touch on this way more later on. Next, we have scarcity. So this is simply when there's a finite quantity of something. So you think about Black Friday, right? We're having the best deals all year round, but it's only for let's say one day or maybe even four days, right, Black Friday through cyber Monday, usually right, so let's say, like four days of the entire year, you're going to get the best discount. If you don't act now, you're never going to get this discount at least for another year. So it's scary for me to act fast. So that could be limited time. So time scarcity, there could also be a limited quantity of something that you have. Like, Hey, we only make this many, you know, XYZ things, and once they're gone, they're gone. Boom. Hey, we only take on this many clients, you know, per year. We currently have nine. We only take on ten, so, you know, act fast. This can also another universal example, gold. If I gave you a bar of solid gold, would you be happy? Yes, you would be. And why? Well, you may not know what to do with a gold bar, but you know that you could sell it, and you'll figure out how to sell it and make some money off of it and quite a bit of money. Why does that have money? Why is gold so valuable? Because there's a finite amount of gold on this planet. And not just that because there's a finite amount of lots of things, but it's basically a finite amount of something valuable. So gold is pretty. Gold has been used by royalty for thousands of years, right? So again, going with that kind of keeping up with the Jones, one of those life fours ight that we talked about before the eight reasons that people purchase, is to be better then, right, to be seen as winning, to associate myself with royalty. And that gets into, like, channel bags and things like that. But scarcity. There's a limited supply of gold. There's a limited time offer. So basically, anything that's valuable and there's a limit of it, that's scarcity. And I'll show you how to implement this with your business. So you don't have to worry. You're like, Okay, I get this conceptually Sumner, but how do I do this? Again, that's why this is fundamentals. We'll cover this actual tactics very soon. Next is reciprocity, very, very powerful. And I chose this example specifically. So this is a shot of Mary from Costco, beautiful Mary, giving out free samples of wieners, okay, these hot dogs, which actually looked disgusting to me. But these free samples. What's very interesting is, and I'll give this kind of case study for a reason, Costco found that on average, in this study, specifically, because it will range depending on the product and the season and all of that. But when a business, like a brand was giving out free samples at Costco, the sales for that increased by 316%, right? So over a three X, in some cases, actually a five X increase in sales by giving out some free samples. So in terms of a marketing return on and we'll cover this as well, you know, oasRturn on advertising spend or ROI, return on investment was extreme three or five X. That's huge from giving someone a free sample, okay? And obviously, food is a really simple way like, Hey, give a free slice of pizza, you know, give a free, you know, ice cream cone. Someone can taste and see the product. Again, it doesn't have to be food. It's just the most real example because we all have to eat. I have many, many more examples here in the course. Don't worry. I'm not going to focus just on restaurants or food based businesses. But when someone can taste and see, right, experience some version, this is also why different software will give you a free trial. It's reciprocity. Someone can actually, you know, risk free, try it for free. And that does two things. So, number one, and this is the least powerful one, but it's still as powerful. Number one is they can get a sense of what they're going to buy. They're like, Okay, I didn't buy the whole thing, but I get a sense of what this is like, Oh, it's actually really good. Ooh, I really like this. Oh, yeah, free trial of this. Okay, actually, I do want the paid version. Oh, this isn't what I want. I don't want the So it's a risk free environment for someone to give a test run of your product or service. Number two, it's more powerful. This is where reciprocity. When you give someone something for free, they are now in debt to you. They have this, right? If you've ever received something for free, for example, I don't know if this happened to you but let's say at an airport or on a street, some guy from some kind of religious organization comes up to you and gives you a rose. Oh, it's for free, man. And then, just walks, you know, and you can give us a donation. Nothing is really for free. There's this quote that there is no such thing as a free lunch, right? Nothing is truly free. So even when they're giving you something for free, that's very nice, right? And you can do this ethically or unethically. And of course, I advocate for doing this ethically. But you give someone something for free, a debt is made. We've all felt this. Where someone's done something for us, we're like, Hey, don't worry. You don't have to do anything for us. You don't have to buy this product. Just try it. And you try it, and it's like, Ah, I feel like I should buy. It's not just because, Oh, hey, I like this. There's almost this dissonance that's inside to where they did something for me, I need to do something for them, and that very likely can result in a purchase. Now, most people that try your free thing aren't going to turn into customers, but it can dramatically increase. And it is absolutely worth testing. And again, I'll show you how to use reciprocity, especially when this comes to email marketing, something called a lead magnet, which we'll talk about way more. And that is where you give someone, a free checklists, a free guide. This could be a free estimate, a free quote, a free consultation, free samples, anything that's valuable that you can give for free, whether digitally or physically is very powerful because of those two reasons. So reciprocity is another hugely powerful one. And again, reciprocity is also very powerful, not just in marketing, but in your personal relationships. And again, it can be ethical or unethical. I'm going to show you how to do this ethically. Okay, of course. And lastly, number six is consistency, very underrated, very important still. And maybe the best business example of consistency that many of us have had experience with is McDonald's. So when McDonald's was getting started, one of their big goals, they did many very innovative things at the time of conception. But one thing they wanted to do was, Hey, right before World War two in the United States, during and after a ton of infrastructure was built. A lot of highways, especially were built, and the automobile plants, well, especially before, during, they were converted into producing, like, tanks and eps and planes and things like that. Very, very cool, but side note, but there's a lot of infrastructure, a lot of highways, a lot of cars, this kind of industrial boom in the United States, and all these soldiers coming back from World War two, right? So this huge influx of people coming back into the country. And McDonald's was like, Hey, people are coming in, they're traveling and they want to see the country, right, people are moving all over. There's this great growth spurt. Let's have a restaurant to where the product that we serve, our food, our hamburgers and fries are exactly the same, no matter where you go in the United States. If you're in California, in New York, you're in Texas, you're in North Dakota, it doesn't matter. You're going to have the same amazing experience, consistency. Another example, how great is it when you go into a barbershop, right, for me, let's say, I just got my haircut, if you can't tell. And I go into the barber shop and they do they cut it a very certain way, and I love it. And I'm like, Great. And I come back and I say, Hey, whatever you did last time to cut my hair, do the same thing. And they cut it, and it looks good, but it's not the same. They put in the same amount of effort. It's the same price. Almost everything's the same, but it's not the same as what I expected. How likely are you to go back to that barbershop that didn't do things the way that you expected? Or if you go to a restaurant, right? And you order steak and potatoes, right? And it was delicious. And you come back. And the first time it had a chimichurri sauce and now has a barbecue sauce, right? Last time you got it medium well, now it's medium. Like, it's still a good quality product. Someone else might love it, but it's not what you expected. It's not consistent. That's it's very, very important. It's not maybe the most important thing, but it's the most underlying important thing. Have consistency in your business because guess what? If you have something that is good and consistent, that is better than being great and inconsistent. Does that make sense? Having a great product or service, but being inconsistent with it. Very important to meet expectations for people. Okay? So I think it's probably got the ball rolling. You have a lot of thoughts or ideas. You understand things conceptually, but you're excited probably to start implementing these, which we will very soon. But I hope you found this valuable. I'm sure you're going to find the next video even more valuable. So without further ado, let's go ahead and get to it. 7. The Digital Marketing Funnel Explained: Marketing is more than attention. It's more than just getting people to know what you have for sale, because right now, all of your prospective clients or customers are in only one of three categories. They're either cold, warm or hot. And I don't mean attractive hot. I don't mean freezing cold. Here's what each means. So your prospective clients, if they're cold, means they are aware that they have a problem that they want to solve, but they're not aware of you, your products, your services. So they're trying to avoid pain, increase pleasure, like we talked about before, but they don't know that you're an option. Number two, is your perspective might be warm or in this category, which means they've heard about you. They've seen you, maybe an ad of yours or content or something, right? So they are aware of the problem and that you're on the table, that you're a player in the space. And number three is hot. Maybe they bought from you before. This would be super hot. But let's say, they're ready to buy. They're looking at your website, other websites, comparing, they are ready to buy. They know they have a problem. They know you. They're really considering you. And because of this, and this is a fact, right? Anything and I'll give you a real example here in a second. But anything that you've bought, you've been in one of these categories, right? Before you're able to buy something, you know that you have a problem that needs solving, right? Maybe it came and it was obvious, like your pipe burst, you're like, Okay, I need a plumber. Like, now, right? Or maybe you're like, Oh, I just realized that there might be something wrong with my pipes, and it's, you know, making my water super dirty that I didn't realize. Okay, then, you know, someone tells you maybe or see an ad about a local plumber, and then you actually dive in, go to their website, their Google Business profile, and now you're ready to buy from them, okay? All different kinds of examples. But because of this, the whole point of this digital marketing funnel is every time you want to categorize where your customer is, I'm going to make it very easy for you as we go through the course and, you know, change your messaging. But your messaging, even though it's the same product or service, needs to be tailored to them at that moment, okay? Because if you can say, Hey, you know, we've been in business 30 years, you know, da da da da, it's like what are you talking about? What are you talking about right now? I don't even know, who you are, right? Or someone who's ready to buy, it's like, Hey, have you heard about us? Have you heard about our new, whatever? It's like, Yeah, I know. That's why I'm here, right? Get what I'm saying. The messaging needs to be correctly aligned, and it's much easier than you think. It's not complex, you don't need to worry, but it needs to be in mind and part of our marketing strategy, which we'll move into in the next video. So, okay, remember, cold is their way of the problem, warm is they've heard about you. Hot is they're ready to buy from you, okay? So here's how your messaging needs to match each of these sections. Your cold audience, you let them be aware of your brand. That's your main goal, okay? Someone has never heard about you before, your goal is to let them know that you exist, because they can't buy from you unless they know you exist, right? Pretty simple. The warm audience, you need to get them interested in your brand. That is your marketing objective for the warm audience, to get them interested, intrigued to learn more information about your brand. And lastly, number three with HT is they're ready to buy. They're going to buy from somebody, very, very likely. So you need to convince them that your brand is better than the other ones, okay? And this is largely platform dependent, right? So here's an example for a pet groomer. Let's say you have a little kitty and you want to get them their nails are getting a little bit long. You know, they're really fluffy. They have they're shedding, and they need to see a groomer, okay? So first, someone who's on Instagram. Okay, just think about everyone who's on Instagram right now. So you're a pet groomer, just pretend like you're a pet groomer right now. People who are on Instagram. Is everyone on Instagram looking for a pet groomer? Like, no, like 0.001%. Same thing with Facebook or LinkedIn or whatever. YouTube, people are not searching. They're not actively searching for pet grooming services. A warm audience, let's say, is Google. Okay. People who are on Google, are they Are you on Google to chill to relax? Right on Inscramt Facebook, you know, maybe we want to see what's going on with our friends and family. Maybe we follow certain micro influencers, right, people that we like, and we're seeing what's up with their lives. The latest scandal, the latest gossip, latest news, world news, whatever's happening, whatever it might be funny videos, right? We're there to chill. That's why we're on Inscraming Facebook. On Google, when someone's there, what are they doing, right? They're searching for a problem or solution of some kind, right? It is broad, but it's searching for something. And hot would be that someone is on your website and your competitor's websites, right? If someone actually gets your website, the fact that someone's at your website, unless there's some fluke, right? They accidentally got there. They clicked the wrong link or it wasn't what they expected. But 99% of people on your website, right, if you're a pet groomer, want pet grooming services. So how does this play out? Okay, so imagine your Instagram account, which we're going to optimize, I'll show you exactly how to optimize it correctly. Your Google Business profile, I'm going to show you how to create and optimize. And your website, again, I'm also going to show how to create optimize, your messaging needs to be different because people on Instagram, they're not searching for you right yet. Although there are some, and I'm going to show you how to optimize for that most aren't. On Google, same deal. They're not ready to buy yet. They're kind of searching, scoping things out, maybe comparing a little bit, you know, getting to know you. And on your website, they are ready to buy, okay? So the strategy needs to be different for each of these. And that's why when I show you the messaging and how we optimize each of these platforms, why it's going to be different. And this is the underlying reason, psychology behind the reason why. Another way you can think about this is getting married to someone. So in my case with my wife, you know, we met when we were in college. So when I met her for the first time, think about the way that I talked to her or would talk to her, right? It's very different from how I talk to her now that we're married. Kind of think about the same way of, like, you know, you know, before you're even dating someone, right, it's sort of like somebody who doesn't even know that your brand exists, right? You just met, let's say. And when someone buys from you, that's when you kind of, like, married to that person, right? Not in a weird way, if you know what I mean? So before I was dating my wife, I had a very specific way of talking to her, right? When we started dating, it changed. When we got engaged, it changed more. When we got married, it changed even more. When we have kids, it changes even more, and so on, if that makes sense. So think about the funnel, the story, the process. Every customer goes through this. So it's just the same product or service, but our messaging changes at each. And you're like, Well, Sumner, how does it change? I'm going to show you later. But this is just the fundamentals. And this is the last marketing psychology and fundamentals. Video, we covered the most important crucial elements, all of them that we're going to implement through our strategy. So next, we're going to dive deep into marketing strategy, formulating your specific strategy, and then move into all the fun tactics like Instagram marketing and Facebook and influencers and affiliates and all of that. So that being said, let's get to the next video. 8. Identifying Your Target Customer (ICP): Welcome to the marketing strategy module of the course. This will be a fairly short yet very important module because this section is going to help you fix your leaky bucket. Because like I alluded to before, your marketing efforts, your marketing spend, spending money, spending time on different endeavors. If you don't have the correct strategy, is going to be like water running through a leaky bucket. It's not going to get any results. Or like running on a treadmill, you're not really going to go anywhere and achieve anything if you don't have the correct strategy. And the first most important part of your marketing strategy is understanding your target audience or customer profile. Because you're selling products or services to specific people. So understanding exactly who they are, what drives them, what they're afraid of, and knowing them potentially even better than they know themselves is going to fix your leaky bucket, and every business needs to have this. Now, luckily, you don't have to create this from scratch. We have our exact ICP template here, which is part of our student exclusive resources. You literally won't find this anywhere else. It's taking me hours and hours and hours to compile, create, and perfect all of these templates for you, which are in the student drive which you by now should have access to. Of course, you can let me know if you don't specifically, we're looking at the ICP template in this video. Which stands for Ideal customer profile. There are different names for this. It could be like target audience, target customer customer Avatar or audience Avatar, all kinds of names that are the same thing. It's just a single document that every business and brand should have about who you serve and information about them because you're going to use this later when we get into marketing. And if you don't have this, again, it's going to be like a leaky bucket running on a treadmill and all of that. So the good news is, like I said, you already have this template, you can go to it's here, there'll be file and then make a copy in the top left hand corner, which you should have shown you before. If you haven't seen that, just let me know. And then you'll be able to make your own version here and edit it and do whatever you want with this, okay? So, pretty simple. You may already have this information, which is great. It's just one clean place to keep everything. So the first thing is, a name or persona for your target audience. What this means is what a lot of brains will do is have a specific name like Catherine, Andy, right? Miguel, whatever it might be a specific name for your target audience. It could be a male and a female name. And what some people do is even put photos like Russell Brunson of a person, just some image they find online, or it could be an AI generated image doesn't really matter up on the wall, not preferably one of your actual customers, but somebody to have it on the wall to remember who you're selling to. Now, that might be a little bit far. I actually believe in that. There's psychology behind it. But so you can use a name or persona if you want to kind of, like, a general name for everything, or you can just leave it blank for now. So first is demographic information. What is the general age range of people buying? Again, the majority of people buying. You're going to exclude some people here. What is the age of most people buying your products or service? Is there a particular gender, right? Let's say you are a OB GYN. Okay, it's definitely female, right? For the most part, I'm sure. It should be 100%. You know, what is your main location? So you may have a main city, okay? But you might have subregions, right, all of the subregions here because this is going to be relevant, especially with Google ad marketing later on. So your main city, there might be sub regions or neighborhoods like let's say Hyde Park, Oakley, Norwood, right? Whatever that might be? Your job title or role, is that owner, co founder, right, CEO, et cetera, the income level or the budget range for your target audience, right? That could just be like low, medium, high. You know, is that higher earners? Like in a wealthier neighborhood, you do, you know, architectural services and interior design for, you know, very high end, or is it more kind of mid tier? So it could be a specific dollar amount depending on what you're selling? And then stage of life, what stage are they in? Are they recent college grads? Are they empty nesters? Are they retired? Are they new entrepreneurs? Are they entrepreneurs with at least ten years of experience? You're going to write that all in here? Pretty simple stuff, but to have clarity and everything in one place is the key, and there's actually some more deeper things we'll get into. So what defines them on a day to day basis? Now, some of these questions are going to be more relevant. I'd make this as comprehensive for every business type as possible, so keep that in mind. If you think anything's just kind of like a wasted question, you don't have to fill it in. This is for you. So what are they responsible for in life or in work? Like, what is kind of important that they have responsibility in? Let's say he's like, Hey, protecting my family. That is big to me. Okay, write that in there. What do they care deeply about? Are there any feelings, right? If you're a Black Rifle Coffee company, right? You have a coffee brand, and, you know, your target audience are more conservative. It's like, Okay, they deeply care about patriotism, nationalism, about let's say, veterans and veteran care, things like that. And again, just one example, I'm you know, making any political whatever in this video or any videos. What do they value when buying your product or service? What is important to them when they're buying your product or service? Whatever that is, whatever first comes to your mind, write that down. Okay? And if you're a brand new business, by the way, and you're not really sure, you can, you know, give it your best thoughtfulness moving forward, and as you start getting customers, then fill that in later as you start getting that data in. Okay? So either way, but for the most part, most of us watching this are current business owners or marketing managers. So main goal, what are they trying to accomplish right now that your business helps with, right? You're the guide? Right? You can kind of think about it like smiley face I'll show this later, Smiley face on one side, frowny face on the other, right? And they're on this journey. So how are you helping them go from frowny face, which they currently have to smiley face, right? That's where you're going to go here, key the main goal that they're trying to accomplish, okay? And along the way, what are they frustrated about, right? Maybe they've gone with other competitors and they got burnt out or whatever. What are they worried about too? Laura like, Hey, I'm super skeptical about you. I don't know about this. I don't know about that, whatever their worries are. And by the way, a lot of times, when you start a business, you did it for certain reasons. Those reasons that you wanted to overcome to solve those pain points are very well exactly what the pain your customers are feeling. So write those down, triggering revenge, triggering event. What made them realize that they needed help? Was this, like, a friend of their saying, Hey, like, your roof is looking like, awful. You know, you got mold growing on the side of your house. You need to get that checked out. That's like black mold. That's super dangerous. Oh, my gosh. Was it a Was it a TikTok video that they were watching? Oh, my gosh, it showed me, you know, that actually I might have parasites, and I need a parasite cleanse from a local nutritionist. Oh, my gosh. What was it in general that led them? It doesn't have to be exact and specific, but just in general. Anything that someone has quoted, boom, write that down. So what makes them hesitant to buy? What are they kind of, like, you know, is it too expensive? Like, I don't know about results. You know, you're a new business. I don't know if I trust you. You know, Hey, you're really young. And you're giving marketing advice. Like, are you really, you know, are you really legit, or are you trying to sell a course or whatever it might be? So, write those down? Where are they already looking, right? Where are they going for advice, ideas or options? Now, by this point, you may be thinking, Okay, we're getting a little bit deeper and like, Hey, I've never asked my customers this. They've never talked to me about this. I don't really know. At any point, a very valuable and helpful tool that we should all know about, right? It can be any AI tool is ChachiPT, Google Gemini, or any of these other tools, okay? So here's just an example. If you're not really sure, this is a great tool for any of these questions. So just as here's something, I would structure it. And actually, a little hack, by the way. I'm actually going I try not to do too much typing here because it messes with the camera, but just a little side hack, right? This goes outside of the video bit when you're using Chachi BT, say you are the most you want to describe their position, right? So, like, have Chachi PT act like an expert. So, for example, you are the world's most XYZ, right? So we'll say you are the world's most ruthless, accurate market researcher. Alright. You always want to start your prompts with that, which we'll talk about more later, just a little kind of side hack. Anyway, you are the world's most XYZ, you know, market researcher or you are a, you know, middle aged woman in, you know, Pensacola, Florida, da da da da da. So, in this case, right, you're the world's most ruthless, accurate market researcher. I am a personal finance advisor and estate planner for senior corporate level executives who are retiring in Pensacola, Florida. What are the top Well, actually, misspelled. So what are the top websites, platforms, influencers, podcasts, et cetera, that these people, my target audience, are going to for advice and ideas. Be specific inside your sources, and then we hit Enter, right, and ChatBT or Gemini or Claude or any of these other tools, right? Even just Google Search can give you some really solid answers if you're not sure. Okay? So simple, we're pretty familiar with this by now, hopefully. And if you're not using hATP and other AI tools, that's great news for you because that's a whole other world that's already been opened. But by this point, I think most of us are. So anyway, you can let that play out and let it do its research and then fill that in. So what do they want to hear, right? What would immediately grab their attention in a headline ad or a post, right? Like, so a way to think about this is what outcome do they most want in their own words. Like, what do they want to tell friends? Like, they're raving about their friends. To you, what would they tell their friends? Like, Oh, my gosh. I went to this restaurant and they had the best Bon me sandwich, the best tastiest some Vietnamese sandwich. Oh, my gosh, it was delicious. What fear, pain or frustration would make them say, Hey, that's me. Like, you know, um, I'm trying to think of 1,000 different examples. Like, you know, are you hearing this click in your engine? Like this weird, like, rumbling noise? When you move your neck like this, does it sound like gravel on a road? Then it means you're due for an adjustment, da da da da da, right? So those kind of words. Again, you may not know exactly, put it in your own words. This is for you. And now the kind of note, especially now, just the overall marketing trend, which has been going on for some time now, and it's kind of always been this case, but it's especially more prevalent now. The general marketing audience in the United States, and I believe this is completely true abroad. I've been to 48 countries. This is pretty consistent abroad for all human beings. We really are kind of sick of the polished corporate technical verbiage. We want authenticity, and that's a great news for small businesses because I find that a lot of small businesses worry and struggle about sounding professional and sounding crisp and clean and all of that. You don't want to sound, you know, you don't want to spelling errors. You don't want to, you know, be crude necessarily. So people's brands, is that, like what is it ****'s last resort or, like, hooters or I don't know, some of these other brands or businesses, which actually I'm not a big fan of at all. But in general, the language that you use, right, can actually convey well to people, even if it's kind of more basic and simple. You can actually outperform other marketing that's super polished and super clean. So it's just kind of a side note that I want to make this overall marketing trend that has been happening for some years now that comes from distrust in, you know, institutions that's happened over the past several years. So what builds trust fast? So what would make them trust you over everybody else? Like what? So you have a lot of great reviews. Have you been in business for a long time? You have certain certifications. Again, going back to the six principles of persuasion, write those in here. What's the best way to sell to them? So, what kind of sales messaging works best? Do they prefer moving fast or like, Hey, I like to kind of think about this. I kind of like to, you know, I kind of plan longer term, right? Like, I think about it for, you know, like a wedding planner. Like, you know, I'm planning my wedding now for, like, next year, even two years from now, let's say, versus, like, Hey, let's get this right now, et cetera, right? So you can kind of fill that in. And then finally, this is actually super important, and a lot of people don't think about this. Who is not your ideal customer? Because little quote from marketing. This is specifically with digital marketing is your goal with advertising, especially with paid advertising, is to get the right person to click and make sure the wrong person doesn't click. A lot of people think, Always want to go viral, get a lot of views and a lot of clicks and all of that. And that's not necessarily bad. That can ultimately get you the right business because in that massive pool of, let's say, you had a video that went viral, got 1 million views, and let's say, you know, half a percent ended up becoming customers. It's a small percentage, but still a lot of people. So, yes, that's not necessarily a bad thing. Hopefully, you're not blowing up because, hey, like this, you know, I had a terrible experience with this business, don't go and buy from them. I think they're shady. That's terrible. But the goal is to get the right person to click, get the right person into your doors. Otherwise, you're wasting time and money and energy or you want to make sure those people, and we'll talk about this more with the 80 20 rule, are you getting a bunch of people into your business that, you know, spend very little money? They want a ton of service, a ton of customers, other kind of, again, a lot of like side notes because it's very helpful to a lot of businesses is when you think about your top customers, right, there's kind of, like, think about your bottom customers. Like, Hey, I've had these customers before, like this type, whatever that is, not like profiling in a negative way, just like there could be all kinds that this general type, let's say, it's we have people coming in to buy a trailer from our trailer business, we have people coming in to rent. It's like the renters. Oh, my gosh, they spend almost no money. The stuff comes back damaged, dah dah dah. The people who come in to buy our trailers, they come in, they put money down. They already know they want to buy it, they buy it, and they're done. This type of person I really love dealing with, and it's way better for a business more efficient. And this type, you know, buying, you know, rental, we don't really want to push that. Let's say. Those are ones we don't really want to deal with. That's just one example. Okay. So it could be anything. But who are customers you dealt with in the past that were awful, you don't want to do it again. Because even if people are paying you money, it doesn't mean that it's worth your time and money to take them on. You should actually be selective when it comes to your customers. When you're starting out, you get all kinds, you'll learn from it, and then you'll pivot. So really important, who is not your target customer? Who's going to waste your time and energy? And ultimately, it's actually going to lose you money, even though they're paying you money because of the amount of, you know, apparatus and resources that goes into them, if that makes sense. So anyway, not too complicated. You know, it gets deeper and deeper as we go through. Like I said, very important for every business to have this and share with their team so everyone knows this is exactly where target audience is. And we're going to use this, and we can copy and paste this later with ChachiBT and other tools to help us with our marketing and automate processes. So you may already have this, it's good to just document it in one place and go ahead and fill this out. So right now, if you haven't already, you know, go to file on the top left corner, make a copy, and you'll be able to edit this, fill that out, and I'll see you in the next video. 9. This "Rule" Will Change Your Life: This is the parto principle, also known as the 80 20 rule, and it's going to change your life and your business forever. And I mean that. So there's this guy named Vilfredo Pareto, who is an Italian who loved to grow peas, right, pea plants in his backyard. And something that he noticed, and again, this is a true story is he went to go harvest his pea crop, right? So he went to pick all the pea plants and then, you know, check out all the peas and prepare them and eat them and all of that. And he noticed something very interesting. 20% of his pea plants made up 80% of all of the peas, okay? Another way of thinking about this is, like, you think about an apple orchard, right? Apple trees. 20%, essentially, of his apple trees, produced 80% of all of the apples. So basically, a few of his plants were just hyperpducing, producing all of this fruit or these vegetables, where all the other ones weren't really doing that great. And he took it a step further. He was like, Wait, this is really interesting. And they started looking at wealth in Italy where he was from. And he noticed that 20% of Italian people owned 80% of the gold and the currency that was in all of Italy. A small group of people had all the money. And he went a step further and started looking and seeing this principle everywhere. And then it was then called the Prato principle or the 80 20 rule, which is a natural phenomenon that happens everywhere in nature. You can look at, for example, tree heights or widths and forests, like I said, income disparity, things like that. We don't know why it happens, but this is a natural phenomena, and it happens in your business right now. And that's essentially that about, again, it's not literally all the time exactly 80 20. Sometimes these numbers are like 99 1%, 97 3%, if I'm getting that right, 9010, 80 20, 70 30. But the point here is that a small percentage, right around 20% of your efforts or 20% of your customers, 20% of your inputs account for 80% of your outputs, where 80% of the marketing that you're doing, 80% of the customers that you have are not really that important. They're only accounting for 20% of your profit. So again, how this goes directly into marketing and we'll cover this later when we talk about LTV, lifetime value and all of that. But it's good to start thinking about right now you can start doing this is look at all of your customers over the past year, five years, ten years, even, right? As much data as you have. Look at the and then it could be in a spreadsheet, right and look at the top earners, right? What is the small percentage of customers that spent the most money? Those are the ones you want to reach out to. Those are the type of customers you want to replicate. Those are the type of customers you want to write in your ICP for your target audience, right? Because the 80% of customers that you have are great, right? They're great people. You know, it's nothing against them, but they're not really doing much for your business. They're only accounting for like 20% of your business. Same thing with marketing. 20% of your marketing efforts and 20% of the money you're spending on marketing right now, 20% of it, a small percentage accounts for most of your results. So a real example is I was talking to a business owner of sorts here in my area, which is Florianopols, Brazil, which is where my wife and I are living right now. And he's an American guy. He has a business here, and he's saying, Hey, Sumner, we've got a YouTube channel, we've got a podcast. We've got social media. I don't even think we got email this going. Da da da, all of these different marketing endeavors going. And when I talked to him and analyzed for myself, I found that, only one of his six or seven different marketing strategies was actually bringing almost everybody. And I'm like, Hey, I don't want to give names in this situation, but focus in on that. Let's say it's like, you know, so you'll do the same I'm going to show you all these different marketing strategies. All of them work, but some are going to work better for some businesses and others for other, right? And you're just going to have a certain knack or like, Oh my gosh, you know, depending on the level of competition and demand, certain are going to work better than others, and same thing with customers, and then the marketing strategies that you have. So something in your strategy, you must have this. I used to be against this. I'm in the mindset of like, Oh, I want to do everything. You know, I want to be Omni channel. I want to be on every platform and do everything. But I realize that burns you out really quick. You lose money. And basically, you do a lot of things terribly. And instead of focusing on the one thing, doing it really well and just crushing it. Okay? So in the beginning, you'll need to test some things out and see what works. You have to get all kinds of customers in, but then you can hone in and be like, Okay, this is the type of customer we're going after, and this is the type of marketing we're going after. And, of course, as I've said, like, 1 million times now, things will become more clear, and very soon we're going to dive into the tactics and strategies. But this is one of the kind of underlying marketing strategies that is extremely important for businesses and marketers to really understand. And Now's going to change your business. The same thing is true in life. 20% of things that you do bring 80% of the happiness and joy that's in your life. I can go on to this. Very, very powerful. Definitely, think about this and make sure that this is right at the top of your head as we move into marketing and strategies. And with that being said, let's get to the next video. 10. Your Unique Selling Proposition (USP) Explained: Asked you to pick an apple, which apple would you choose and why? And how easy would that decision be? Now if I chose you to choose an apple, and let's assume they all taste the same, it's just the color difference. Which apple would you choose? And what apple do you think most people would choose? Right? The obvious answer is almost kind of laughable in most cases, is the green apple. And that's the power of positioning, also known as USP, which is your unique selling proposition, because currently, a lot of businesses are like that yellow apple, right? So you spend a lot of money and time on marketing, and all these represent different businesses, all the different yellow apples and they're all screaming, Hey, pick me, pick me. And it's really confusing for customers like, Why would I choose you over somebody else, right? But when you make yourself green, let's say even better, you're even tastier, juicier or bigger or whatever. Better and different from everybody else, then your marketing, the same time and money you're spending on marketing, all of a sudden, boom, clicks overnight, all because of your USP. And what that is, right? What is your USP or your positioning statement, different phrases for the same thing. It's What do you solve? For your customers that nobody else is doing, right? What makes you different and better than everybody else? Because if you're not, if you're pretty much the same, that's why your marketing is struggling. That's why your sales are struggling because people don't know why to choose you or maybe you're even they're perceived. Even if you're better, maybe you're perceived as being worse than the other options. So this is extremely important. It's one of those underlying threads that goes into all of your marketing. And this is an internal statement. So you can use this template to really simply build your USP. All you need is your target audience, the ultimate desire goal of your target audience, and what you do differently. And if you're not really sure that's fine, because in the next video, we're going to cover SWOT analysis and how to use ChatGPT to craft your USP template to either do the entire process for you or at the very least do most of it for you and be extremely helpful in helping you kind of brainstorm and think through. But essentially, it's this, we help our target audience achieve their ultimate goal through our unique approach, okay? So we help X, do Y, and we're Z different from everybody else to make it super clear why someone should choose you over all of the other apples. And it's like, Okay, that makes sense. Conceptually, let's see some examples. So for an electrician, this could be, right, we help target audience, homeowners who are tired of flickering lights, sketchy wiring and contractor no shows. Alright? So that's the target audience. That's who they are. And what they want is to restore a safe, fully functional home. And we do that through a fast, thorough code, clean electric work, right? So it can be shorter than that, if you want depends on your business, but it can also be a bit more, right? So it depends. Injury turning. And by the way, the template is very general for you, okay, because every business is different. So you can keep it short. All it matters is that each sections filled out and you basically understand what makes you different and better to your target audience than everybody else. This is one of the biggest problems, maybe the number one of all businesses when it comes to marketing. So injury attorney, let's say, we help and again, this is internal. So this isn't your slogan or anything. This is just for your team. We help seriously injured people maximize what they take home after an accident through evidence heavy case strategy and relentless pressure on insurance companies. And lastly, we have a daycare, and I'll move myself out of the way if I can. So we help working parents get through the day without guilt or constant worry through our structured childcare that keeps kids safe, engaged and excited to come back. So we help working parents. What's the ultimate goal, get them through the day without guilt or constant worry. Let's say, that's the biggest pain they have they're Hey, I want to send my kids to a daycare, but, like, you know, I feel guilty. Like, I'm not there for my kid. I'm constantly worrying about them. No, don't worry. We have a structured curriculum. It's going to keep them educated. It's going to keep them safe. You don't have to worry about weird stuff happening in our daycare that has happened, you know, maybe in other cities you've heard about on the news, et cetera, right? So again, it depends on your target audience. And like I said, if you're not really sure about your competitors or about your target audience, well, you're in luck because in the next slide or in the next video, we're going to cover SWAT analysis and using ChaiPT to craft your USP. So what I do right now is just brainstorm, okay? So use the template, write a rough draft of your business USP, and then I'll see you in the next video. 11. Differentiation: Why People Will Choose YOU: In this video, we're going to cover what SWAT analysis is and how to have ChatGPT automatically analyze all of your competitors, complete SWAT analysis for you, and write out your entire USP and positioning or differentiation strategy for your business. So it's all in one, super powerful, but very simple, helping you be the green apple amongst all the yellow apples. So first of all, SWAT SWAT analysis, what is this thing, okay? So it's a type of research or analysis, right, that can come in the form of a table, which I'll show you. Which analyzes yourself and your competitors based on four quadrants or four criteria. So first is strengths. Again, this is for questions you ask yourself and your competitors. What are you doing well? What are they doing well? What sets you apart? What sets them apart? What are your good qualities? What are their good qualities? What are the strengths of you and your local competitors? Number two, is weaknesses. What needs to be improved? Are there adequate resources? What do others do better than you? And that goes both ways. Number three is opportunities. So what are your goals, demands that are shifting, things that can be improved for the future. And then also threats, so obstacles that you and your competitors are facing, and that could affect all businesses, outside factors that are outside your control. S&W, so the SOA focuses on the present, at the O and T focuses on the future. I like to especially focus on the S and the W, the present. That's what's most important to us now, but all of it is important. And we're going to have CHAT&BT do all of this. And the first thing that you want to do is open up the positioning strategy, Google Doc that is part of your student resources. So this will be linked in the resources section of this video. It'll also be in the entire Google Drive folder with all the student resources. And what you'll do is in the far left, which I think is actually just cut off for whatever reason, you get a file, go to file, and then right here, make a copy. So file on the far left, make a copy, to make your own copy, and I'm just going to format this so it's better for present. So open this up. And also open up ChatGPT, which is just chatjpt.com. You can also use Cloud Anthropic Google Gemini, but I would recommend ChatGPT or Cloud. I just personally prefer ChatGPT. So basically, any of these LLMs, also known as basically AI tools you can use, but it's specifically designed for ChachiBT because it's the most popular current AI tool that most businesses are using, o? And you can use the free version. I have the paid version of ChatGPT. You can use the free version. The paid version, we'll talk about that more in detail, but either way works, get started with free. If you have the paid version, great. You already have it, but it works either way because this prompt I'm telling you all of the ChiPT prompts that we have, okay? You can see how long this is. A lot of back and forth, a lot of testing to get this right. Basically, we're going to copy and paste all of this. You see all this? Pages and pages and pages of texts. We're going to copy all this. I'm going to go down. It can be starting at the bottom, going all the way to the top, select everything. I'm commanding C to copy, going to hachBT. Just here in the chat bar, I'm clicking in and command V to paste, okay? So say this way. I'm just going to click Show and TextField here. It does not matter. I just want to show you so you can actually see kind of what it looks right? And we just pasted everything in here. I'm going to go ahead and let it run. So we're going to go ahead and hit Send. And with how all these HachiBT prompts operate is everything's designed for you, a lot of back and forth, a lot of testing to get things in the right position. You can imagine how long it will take you on your own. But basically, you'll just copy and paste in ChatGPT It will respond with important questions that you need to answer, right? You need to give them some business information. And then it's going to take that information, analyze everything, and then conduct SWAT analysis that we just talked about for you, and you'll be able to see exactly what that looks like and also craft two USP statements, unique selling propositions for your business. So first, what we got to do is answer these questions, which I'm going to do right now. And for this example, we are going to be ANR trailers, which is a real trailer repair and rental service or sale service, I should say. And what I like to do is just copy these into, like, you know, commancd copy into notes or Google Doc, go through answer just with my own language. You don't need to make this sound. Or be gramtically correct or anything. Just answer these questions honestly, give as much detail as possible for each. And if you don't have a lot of detail, that's fine. Just write whatever you feel like Taji Bee is going to pick up on everything. But generally, a little bit more detail is better. So I've gone ahead and just answered here. You can answer, right here, in the chat. The reason I don't really do a lot of typing is it wastes time, and it messes with the camera here. So I've answered all the questions. As you can see, I haven't numbered them. It's all kind of jumbled like number one is here, right? Number two is the next line. Number three is business, number four, and so on, okay? So yeah, just answer the question, and as much detail as you want to give, hit send. And then from here, Chihibs going to take all of your information, and it's going to analyze and produce the SWAT analysis, which you can already see here, which is really powerful, okay? And again, the prompt does all the work. It tells ChichB exactly how to operate, do everything. So you don't need to prompt anything differently. So the table it's creating, we see our top four competitors. So we have Smith trailers, Haskins stitching trailer, U Haul and Tri State trailer sales. Okay? These are top four competitors identified by either Chachi BT or if you happen to know here who they are, you can enter them. So I just want to call that out here for number seven. If you know your competitors, which you should, it's really important. Enter those in. You can do, you know, your top four. If you don't B's going to find it for you, and it does a pretty good job. So that's why this is a helper. You know, more data is usually better, but if you don't have the data, that's the whole point of this. So SWAT analysis. Smith trailers, Haskin U Haul Tri State, what are their strengths, okay? So here are the key strengths. This is what these do well, maybe better than others. Their weaknesses. You can take the time to read this and then opportunities threats, and a very short USP for each because it's important to know a general USP, you know, in our estimation, what they are, right? Their positioning, their differentiation. USP differentiation positioning is all the same thing. What makes them different and better? So we can kind of see each, and then that's going to help us position ourselves, right? You can kind of think of it, you know, on a chessboard. Like, it's like a game. Like, how are we going to position ourselves for the best strategy, right, to win the game? Because if someone else, for example, is the cheapest, let's say we sell inexpensive products. Let's just say that. Easy thing to understand. But everyone else does, too, then that doesn't make us different. Like, generally, yes, everyone likes cheap prices. That's an easy way to win if you can do that. A lot of Like I sell products on Amazon. A lot of Chinese suppliers, the manufacturing companies sell their own products. So there's no middleman. Like, they're usually the middleman. Now there's no middleman. They are the producer and the seller. If I get from China, I have to do markup. So they can compete on price, so I don't want to compete on price, right? I need to position myself. Even though they can get a lot of business, how can I position myself if that makes sense? So anyway, whether it does or whether it isn't. Here in the SWAT analysis, this is really important to know. It's good to review. If anything seems off, you can just follow up, ask Chachi PT, Hey, I saw about, you know, Tri State Trailer sales. You said this. Are you sure where did you get that information from? Very powerful. And it's free. This is all done with free Chachi BT. It's all by the prompting, which again, you have for free, and I've put a lot of effort into. Next, what we have here is the recommended differentiation strategy. Again, differentiation, positioning and USP, all the same thing, right different words for the same thing. Slightly different, but it's pretty much the same thing. So recommended strategy number one is for us, again, we are A&R trailer. We want to be the trusted trailer setup expert, okay? So that's our positioning, Trusted trailer setup. So we're trusted and we focus on setup. That's going to be our USP. Right? And then it gives us a second strategy, which is the straight shooting NBS shop. Like, we give you accurate prices, honest, same day, right, where everyone else kind of you have to visit the website to get our prices. Maybe we have them right on the website. And we're assuming this is important to our customers. So it gives us two ways of like, Hey, here's what everyone else is doing. We can see what everyone else is doing from the SWAT analysis. Here's what Chachi P recommends that we do based on analysis, okay? And then because of that, it gives us two options, and we want to choose only one of these USP statements. So USP statement number one, a lot of times these aren't perfect. Keep that in mind. It's doing a lot of the work for you. I'll continue to perfect these prompts. If the prompts look differently than when you see them in the course. I just know that I am working behind the scenes and constantly improving this course, adding content, changing content, all of that. So with USP statement number one, we help homeowners and small business owners tow safely and confidently through clear guidance and properly matched trailer and hitch setups, okay? So I'm not super familiar with this business, right? This is purely for an example. You have to know kind of your target audience. USP statement number two is we help Cincinnati drivers avoid costly towing mistakes through honest advice and expert setup back by over 40 years of experience, okay? So you review these two. If you have questions, you follow up with ChatGPT. And if they sound good, I would recommend, you know, putting your own spin on this. If something sounds a little bit off a little bit robotic, a little bit weird, that's to be expected. It's for you. This is not customer facing. We'll have I'll show you when we at Google Search Ads, for example, your Instagram and Facebook profiles and content, all of that. It's going to be great. But for now, this is just for you to know how you're going to position yourself because that's going to tie into everything that we do in the future. So choose one of these. You can kind of dress it up. If you have any questions, you can just reply here to Chachi BT. Like you know, whatever it is. Hey, you know, hey, I noticed. Oop. Okay, I know. Okay, my keyboard, of course, decided to act up. I noticed with Hall, you said X Y Z, but where did you get that information, right? Or with the USP, you got something wrong. We've only been busited up, whatever it is. You just follow up and it'll kind of protect it from there. But a lot of times, this is good to go. So you now have free, full competitive analysis that in the past, I've paid people hundreds of dollars for you get for free, and, which is very valuable, good to know, and your USP statement written out from an actual strategist. And a Chachi PT hack, if you have a paid account and this only currently works with a paid account, is go over here and click on Open Sidebar. Okay, see all my data in this account is all here. Navigate to where you see Explore GPTs, click on that and then type in marketing, okay? And you want to find there can be any, right? A lot of these are good. We want to click and kind of see one of these marketing strategy related GBTs their review. So you want to see that has a high review rating. 4.4 is pretty good. It depends on the tool. But this is pretty good. And I do recommend this here. I will try to link this as well, this custom GBT and I'll explain everything in a second. Then we're going to click on Sarchat. Alright. So pretty much looks like before, right? We have the search or the chat bar, excuse me, down here at the bottom, and we have the name for the GBT up here. Alright. So if you have a paid version, which I do generally recommend, you don't have to. Don't worry. This works well either way. I I find this works even better is do exactly what we did before. Go to Google Doc. We're going to take this. I'm gonna start from the top now, da da da go all the way to the bottom. It is quite long. Command C to copy, go back to ChatGPT. And right here, Command Vita Paste. I can just stay as it is, but I'm going to click Show the TextField. All right, hit Enter. And then basically, hP is going to do the same thing. What's different, though, and what I just showed you is this Fx scroll at the top, this right here, this marketing research competitive analysis is what's called a custom GPT, okay? And all of these here in Explorer GBTs are custom GPTs. It's Chachi BT that's been trained on a specific topic. So basically, it's Chachi PT that's even better for a specific thing. So I might show a little bit. Hopefully I don't have anything weird in here. I use HP for everything, personal stuff, so I hope I'm not sharing anything personal. But for example, uh, I have let's see something that's when I write email copy, right? When I'm writing emails, I go to Explore GPTs it's stillrunning in the background so I can switch tabs. I type in email marketing, let it load for a second. And it's going to show me specific what it called custom GBT. It's ChatGPT trained for email marketing. So I'm going to click on this. I want to find one good reviews. So this is like 3.9. I'm not interested. I think 4.4 and up is usually the good. 4.3 can still be really good as well. So there's 4.3. Let's see another one. Let's see this one. I it's 4.4 higher. I'm more interested, 3.7. B. Not good. I keep going through. The first one, 4.3 is pretty good. 4.5, 1,000 conversations. That's great. So I click Start Chat. Then when I want to do email marketing, I do that in this custom GBT. When I want to do market strategy, which should be right here, yes. So I go over here to the chats, and it keeps track of all this I can delete, you know, at any time. So anyway, yeah, it's going to ask me the same things. I could go back and give it the same information here. But what's going to happen is the output, that analysis like we saw before, if I can go back here. This output, the SWAT analysis, the USP, I have found is a little bit better. So again, it works either way. If you're more on a budget you're kay, I just want to get this done. I'll work. Perfectly. Don't need it. If you already have a paid account, that's why I want to reach out to you and say, Hey, do this, you'll likely see better results. It's exactly what I do. So I want to share everything that I do and hold nothing back. But if you don't have a paid account, I personally recommend if you're using HAPT a lot, you can do a lot of work for one or two months and then cancel later if you're worried about budget. But if you have a free account, it still works. Okay? So it works in either case. It just works really good or really, really, really good, right? That's kind of like the difference here. So I just want to kind of share that about custom GBTs. Of course, if you have questions about anything, let me know. But hopefully, this does, you know, all the heavy lifting for you and very excited for the next video, so let's go ahead and get to it. 12. Local SEO: Introduction: Welcome to Local SEO, one of the most important foundations for all small business digital marketing. So first of all, what is this, okay? So SEO stands for search engine optimization. And that's a fancy word, right, for search engines, which are simply places online where people are looking for content, for information, for things to buy. Basically, any platform, any website, where people are searching for stuff, that's a search engine, okay? And we're optimizing, we're getting seen and ultimately making money from those search engines. Okay? So search engines include Google Facebook Instagram, ChatGPT Anywhere, amazon.com is a search engine. YouTube is a search engine, Pintrs is a search engine. These are all different search engines. Some are more relevant for us than others, which why I'm going to cover only those that are extremely relevant and proven versus those that have a lot more mixed results or a lot more difficult. And the most common and powerful example historically has been Google, although that's shifting a bit as of recently. And with Google, you go there, your customers are going there, searching for all kinds of information, but they're also going there, searching for information relating to your business. Think about Google Maps. If someone searches for Jacuzi a Jacuzi salesperson, outdoor pool company in my area going to Google Maps they're going Google, right? And they're also going to these other sites as well, which a lot of people aren't aware of. So they're going to these places, and they're searching for keywords, right? And we're going to walk you through everything step by step. You'll go from literally knowing nothing to becoming an expert in this. You'll actually know more than most marketing agencies out there about this because yeah, anyway, I'm going to simpify the whole process. In case you're the type of person who's like, Hey, the analytic, the data side, this is kind of scary. This is like crazy. It's amazing. And this can make you so much more money. And what's amazing about Local SEO is it's relatively low amount of effort and money upfront for the return that you get. Actually, a lot of times it can be completely free, you know, to get started. Like no money, just adjusting things strategically. But essentially this. Even with, you know, Google Home and Alexa and AI and Google and all these different platforms and tools and all of that, at the end of the day, people, whether that's in their head, thinking, with their words speaking or with their fingers typing, all of those three things are keywords. We use the same term in this course, keywords for all of those for thoughts, for words, and for written text. Those are all keywords, and keywords are desire. So when someone has a desire like my roof is caving in and I need a roofing company, boom, what do they You go to Google Maps, go to Google, maybe pick up the phone, call a friend. You search for the solution to your problem. So think about it that way. We're when someone is searching for a solution to their problem, when we have these keywords, right, when we have what they're searching for, they're going to find us. If we don't have what they're searching for, they're never going to find us, if that makes sense. That's the most simple way of describing local SEO and just SEO or search engine optimization as a whole is basically, if we have those keywords, which come in different forms, especially now compared to the past, if we have those in our Instagram, our Facebook, our website, or Google Business profile, we're going to get found. People are going to find us, and then they're going to buy from us, right? Cause they're going to come here, find us and buy from us. If we don't have them in those platforms where we don't have those keywords, they're not going to find us. We could be a great business. We could exist. We could even have a good amount of customers, but we're missing out on a ton of customers. So whether you're already doing Local SEO, you have a Google Business profile. You have a Facebook and Instagram, I'm going to show you how to maximize, how to optimize these platforms to ultimately, like we said in the very beginning, the whole point of this is to maximize your profit sustainably over time as efficient as possible and ultimately as inexpensively as possible, given the output, right? You know, cost to return ratio as possible. So so powerful, a lot of the videos we're going to cover are based on this principle, so it's really important to understand. It'll make more sense, of course, as we go through. So let's get to the next video. 13. LIVE: FREE Keyword Research for Your Business: This video, you're going to learn how to find the most important keywords that customers are actively searching for to find your business that you can then take, organize in this spreadsheet, and then optimize both your social profiles with as well as your website. The website will cover a little bit later in the course, but you'll use the same template for everything. This is where you house all of your keywords. So this will be in the student resources section. And once you click on the Link, click up here to file and make a copy that allow you to make your own copy and do exactly what you see here on the screen, and you just need a free Gmail account in order to use this. So as long as you have a Gmail account, if you don't have one, just create one for free, you'll be able to use this very, very powerful and free. So I'll kind of walk through everything here. So first, first, what you want to do is type in keywordtool dot IO. Again, I'll be linking all the links in the resources section to make it easy. But keywordool dot IO, it'll take you to this site. Make sure that you have Google selected. And then here, think about the main keyword that describes your business, right? So your location and then your main type of service. Now for this example, and for a few other examples here in the course, although I try to use a lot of different examples, we're going to be focusing on a Cincinnati wedding videographer, and you'll see why when we're in Google Business section as well as the website section, how we do that. So I'm a wedding videographer in Cincinnati so just to get started, my main general care is going to be Cincinnati. Wedding videographer, Cincinnati, by the way, is the city. Wedding videographer is what I do. The US English, perfect, hit Search, right if you're outside US, you can change that. Now, again, we're using the free version. You can upgrade. I'm not recommending that. We can do everything here with the free versions of these tools. There might be one paid tool you have to use in case one of these doesn't give you all the data that you need, it's only $24 a month compared to like $130 for other tools. But we can get almost everything, if not everything for free. So we're going to do, think about what your customers are searching for to find your business, okay? If someone is typing this into Google to then find you and pay you money, that's relevant. If they're not typing this to find your business, then it's irrelevant. Here's what I mean. It's really simple. So first of all, Cincinnati wedding videographer. Great. That is definitely a keyword so we want to copy here. And we're going to go back to the master keyword list. Let's see if this works Command V to paste. There we go. You could write it out manually, but it's easier to copy and paste. Go to next. So do we offer photography and videography? If yes, we add this in, but I don't, in this example, so we're going to skip over that because it's not relevant. I don't want to rank for that keyword. Wedding videographer Cincinnati Ohio. Now you may think, Okay, we have Cincinnati wedding videographer, wedding videographer Cincinnati Ohio. Isn't that basically the same? No, very similar. They're in the same category, but these are different keywords, and we want to try to use, especially when it comes to our website. That's where it's going to be especially important. But anyway, we just want to add anything that's relevant right now, so we're going to copy, go back to the list. Here, again, we're in the keyword tab in F. One at a time, so I paste it here. I go to the next available cell Command V to paste, so we have one. We have two. Keep going down. What do we leave here? Average wedding cost Cincinnati. Is this person looking for a wedding videographer? No, they're looking for how much it costs to even consider having wedding videographer. So do I want to rank for this? If I have, let's say, a blog site or whatever, this could be a strategy. But for our strategy, which is what I recommend? No, because they're not looking for a service. They're not looking to pay you money. They're just trying to search. Do I even want one? That makes sense. Alright, next, cinematic wedding videographer near me. This is relevant there's the near me. So here's the reality. If someone's be in Cincinnati wedding sorry, cinematic wedding videographer near me, that can be searched in a lot of different locations. But it's being searched, right? So that's still relevant, right? Even if it's being searched in LA and New York and Wyoming, da da da, it's in England and Germany and whatever, if it's being searched, there's a good chance that someone will also be searching in my town, if that makes sense. So if you find these near me keywords, just think it on your own, but that can definitely be relevant. So we'll copy that. We'll copy it for now. We'll copy it for now, and I'll show you. And maybe what I'll do is 'cause we want these all to include our main location. So I might do cinematic wedding videographer Cincinnati. Okay. Because we're not going to put in the words near me anywhere. Like in our Facebook or Instagram or Google Business, or website, we're not going to put the words near me because Google automatically knows where the user is and maps that. And if you put like, we're the best, you know, cinematic wedding videographer near me, it's like, What are you near me, Near you, near me. It makes no sense. So I copy it over, but I just kind of tweaked it there. So they're relevant. It's just tweaking, is what I mean. Average cost, not relevant, just like we said before. They're not looking for a service. Cincinnati wedding videography, yes. Again, wedding videographer, wedding videography. Definitely include this, especially when we cover website SEO. I'll show you how to dive deep. So we're kind of doing one work all at once for two different things for our social profiles and for our website, all in one instead of doing it separately. So as long as it's relevant, we include it. Cincati wedding videography photographer, we don't offer photography, so no. Cincinti wedding video, I would say yes because someone could be looking for a video on YouTube for inspiration. They could also be like, Hey, I'm looking for a wedding video for my wedding, right? So that's kind of in gray area. If it's remotely relevant, we want to include it. So yes, because are people searching this to buy, pay money? Yes, they could be. It could be two things, right? One person's using it to look for a YouTube video. The other person's using it to find a wedding videography service. And I'll move a bit faster through the rest because I think you get the picture now. How much does wedding videographer charge? Nope. How much does wedding cost? How much? Anything with how usually for now is not relevant. So cost, no. Since I hired a brawl video, how much you charge, no, again, these are all about cost. So how much? Is this even worth my time, worth my money? Then we don't want it. And it wouldn't make sense in this case of what we're about to cover. Wedding videographer Cincinnati? Yes. And you'll see. It's like, Oh, it's pretty much the same. Still include wedding video, Cincinnati, OH. So there's Ohio, but there's also OH. So that's key. Ohio fight video? No, I hope not. We're not running a fight club Cincinnati wedding videographers. I would exclude this because someone looking for videographers is looking for a site that's going to compare multiple. Think about it. Again, you always want to get into the buyers shoes. What is their intent with each search? And it's different. And sometimes you don't really know. You have to kind of guess. But it's okay because in the aggregate, everything averages out, and you know, it's, Oh, I have no idea. We have some idea, right? With video, I'm trying to play Devil's advocate. If I type this in, if someone types this in, what are they looking for? That's it. Really simple. Videographers, they're looking at different options. So actually, I will I'll include that for now. It doesn't really make sense to include, like Well, let's include that. We'll include that for now. Okay. And I'll explain later. It'll make more sense when we talk about weddings because they could be looking for multiple, but if you can rank, potentially, and we'll see this later if this is a rankable keyword. If this is a low enough competition keyword that we can actually get seen for. Then someone types this in our website, for example, shows up. They're looking for a wedding videographer. They want to compare options, but it's still relevant, right? They're still looking for a wedding videographer, even if they're looking for multiple, right? They're ultimatly going solidifying. Cincinnati Ohio, any videographer. Again, a lot of these are similar. Yes, but they're still relevant. And you'll see why because one of these, they might have similar search volume, right, similar interests. People are searching the same, but one might be way less competition, which makes it easier to rank for. And that'll especially be true with websites. Let's see. Cincinnati, Ohio, how much photographer videographers, Do you do Cincinnati viral video now, videography No. Because videography in Cincinnati is very general. Okay. So that's pretty much it. All for free. We have our keyword ideas that we would not be able to find on our own. This pulls basically what's called Google Suggest, and I can just show you that as well to do this in tandem. So let's go to Google. Let's type in Cincinnati wedding V. Let's do video. And we said Cincinnti wedding videography, Cinnai Ohio wedding sorry, Cincinnati Ohio video. Cincinnti Ohio wedding videographer, we already have that Cincinnati wedding photographer. Yep. Average Yep, Cincinnati wedding content creator. No. Yeah. So you can do this. You don't have to. I find that the keyword tool keyword toool dot IO is great for this. You do not need to pay, by the way. I want to make that clear. At least not this tool. And sometimes, because it depends, they'll show the search volume, but for me, they are no longer doing that for like the first two. But it's okay. We just want to gather keywords, and it pulls these keywords from Google Suggest so I can just kind of show. But it pulls in such a way that it's much more efficient than you doing it. Okay. So, that's great. So it's all related keywords to our main keyword search. That's great. And the next thing we want to do is go back to Google Search, type in our main keyword. When I say main keyword, if you say, Hey, what kind of business do you have? I'm a location and then fill in the rest, right? I'm a New York injury attorney. I am an Atlanta hairstylist, IMA, you know, whatever it is. Okay. So we already have it filled in. So yes, Inside adding viographer, that's what we do. So just hit Enter. And what we want to do is open a few of these in New tabs these websites, right? So right here at the top of Sincei wedding videographer, look at this. This website is ranking high for the term Sincei wedding ideographer. Meaning, when I type this in, it shows up high. So the higher usually means it's more relevant. And this is one of our competitors. So we want to open this, open so, okay, right click, open a new tab. Scroll down. Here's lifetime films Greater Cincinnati. Alright, that's number two. Open that. We have Magnolia Tree. I think we just opened that Magnolia tree. So we already opened that. No need for that. It's just one website at a time. MB wedding films. We'll check that out, open that. And I like to do kind of like the top five. So there's the not so I already know the knot. We'll just open it just to kind of show you what that is. Athena's eyes, open that. So, right, we got the top five here. You can do more as well. The top five is sufficient. So we're gonna have five different tabs, one, two, three, four, five different tabs. So what we want to do next is get the free SEMRush tool. Well, it's a paid tool, but they have a free version. So, again, I'll have a link to everything. So use that link. I'm working with them. I believe you can get a free trial or some free access. That's what I'm working with. So I'll include the links to everything to try to get the best free access for you as possible. We can also search this. So it's sm rush.com. So SEMRush, like I said, I'll link everything, make it easy and hopefully get something for free for you, like some paid versions that they don't normally do they can get for free with an affiliate link. So with SEMRush, I hope they continue this, right, 'cause they do this for free, and I don't want you paying anything. It's a great tool and the best SEO tool, but it's very expensive. So that's why I don't recommend it, we can get a lot done on a budget. So take the URL. So all I did is I went up here, clicked, Command C to copy. Go to SEMRush, and here where it says, Enter your task, website or keyword, Command V to paste and hit Search. Alright? We're going to scroll down, scroll down until we see top organic keywords. This means these are the keywords that this website is ranking for. Meaning when I go to Google, and you can do this on your own, but if I type in these are actually some interesting keywords, anyway, is that AI? Anyway, videographer Cincinnati? If I type in videographer Cincinnati, this website shows up. If I type in the Farm Akron, kind of a weird keyword, this website shows up. If I type in wedding videographer Cincinnati, Ohio, this website shows up, the Farm Akron AI, Ever Hope photos, all of these keywords, these show up. And what's great is keysearch gives us this free data right now, which is amazing. And hopefully they continue. That could change to keep in mind, and if so, I will update the strategy. So, Alright, I'm actually just going to drag this over. You can't really see next to my keyword section here. So we already have some keywords here. That's great. So what we want to do is take each of these keywords, okay? And we'll have to manually type these because it doesn't let us. So we have the keyword and the search volume, which is called volume. What is that? What is volume? Volume, also known as search volume is the number of times, and again, this is an estimation kind of an average. It's not an exact exact number, but it is a very accurate average. The number of times this keyword is typed into Google every month, okay? So videographer Cincinnati is typed intoGoogle 260 times per month. Wedding videographer Cincinnati Ohio is typed in about 90 times per month. The higher the volume means more demand, more people are searching. So if we can get our website or Google business profile, or Facebook page or Instagram, and again, people are typing this on Google, they're also typing these keywords on other places, too, which I'll cover later with Instagram and Facebook. They're also search engines. People are also searching for keywords. Google is the most well known. Google is massive. There's actually a lot more data to pull from to where if we did Instagram or Facebook specific, it's actually not as valuable because they have the same keywords, but Google has even more. So anyway, it's a whole side note, basically, Google represents the entire search market. It's a very good representation, and people are typing these keywords on Google and on other platforms. So Videographer Cincinnati 260. Okay. So we want to do video, actually, hold on. Let's see this Videographer Cincinnati. So you have to think again, is this keyword relevant to my business? Like, if someone types in videographer Cincinnati, are they looking for a wedding videographer? The answer is no. They're looking for all general. And likely this website doesn't just target wedding video, they likely do other videos if I were to look through their website like this here. Authentic wedding films, kind words. Ready to meet your videographer Cincinnati wedding? Huh? No, they're not. That's actually surprising. Alright. So they're ranking for I'm going to go ahead and include that. That's actually interest. Even though it's not hyperrelevant. I got to reopen that closed tab. Even though it's not hyperrelevant, the fact that they're ranking is pretty powerful. So this is worth putting on my list because they're ranking for it getting traffic. And they're Cincinnati wedding videographer, so I'm gonna do videographer cause maybe when people are searching for videography in Cincinnati, the number one thing they're looking for is for weddings. So that's an example of me looking at the data and kind of just thinking out loud. So let's see videographer videographer Cincinnati. And what's great here is very important. Make sure we include search volume, which is going to be a number. So here, search volume is in the adjacent column, Column G. So we don't know the search volume yet here, which we'll cover in a second. Actually in the next video. We have videographer Cincinnati 260. Okay, what else do we have? The Farm Akron. I have no idea what this is. This is not relevant. Videographer, okay, that makes sense, but it could just be where they filmed before. It's not relevant to me at all. So wedding videographer, Cincinni Ohio. That's a search volume of 90. So we're gonna do wedding videographer since Ooh, sin hold on. Jeez. Cincinnati. Ohio. Now, the reason I did this is what you notice is, wait, now there's two keywords that are highlighted in red. The reason for that is this spreadsheet automatically calculates duplicates, right? There's no reason to have the same keyword twice. So what we're going to do is just finish our thought here. So wedding dar of Cincinnati 90. Okay. Search volume of 90. I'm going to go here, 90. We're done there. Now, so we have the keyword repeated twice. We don't need it twice. There's no reason. So what we can do is just go up here to one of them, choose one of them, especially if it doesn't have search volume, choose that one, hit delete. And now we're good. Okay? Now we're good. So let me just finish here. Wedding videographer, the farm, Everhope. Yeah, not really important. So that's website number one. We're reverse engineering their website. We're seeing what keyword they're ranking for us if they're ranking for it, getting visitors there and they're making sales, maybe we want to rank for it or consider ranking for it, including it in not just our website, but a Google business profile or Instagram profile or Facebook profile because all of these people are searching for keywords on all of these platforms. Alright, we'll do one more example with the SEMRush just so you get it. So we did Magnolia tree. We're good there. I'll exit out. This is the next ranking, website, so I'm going to command C to copy URL. Go, go back to our SEMRush tool. So I'm going to exit out of this, and I'm going to command V, paste, and hit search. And you can ignore the root demand and all that. Hit Search. Okay. So we're going to scroll down. We have videographer Cincinnati search volume of 260. And again, there's something I really like about this tool is if I could give search volume. Okay. So we'll go back here and I'll go quicker here. Videographer Cincinnati. So Videographer Cincinnati, right? That's listed twice. Oh, yeah, we just did that. So 260 ideographer Cincinnati, Ohio. So actually I'm gonna videographer Cincinnati, Ohio. We have that one? We don't yet. Okay. Videographer Cincinnati Ohio, 140, right? If they're ranking for it, and again, let's just assume that they are Are they mostly wedding video service? So far, just on the very, you know, surface, they're only showing wedding videos. So yes, they Geez, let me go back. I've so many tabs. We have videographer, not wedding videographer. And they're ranking. So that means it's relevant, right? If they're ranking, and they're mostly doing it for weddings, that means, even in my mind, I'm like, oh, it's not as relevant. Data showing me it's relevant, or at least for now, we want to include it. You always delete later. So just be on the side of getting more so wedding videographer Cinda hi I believe we have that wedding videographer. Yep. So I'm just going to check Cincinnati wedding videographer. Do we just put that in Cinci, Cincnti wedding videographer, let's see. Uh, I search volume of 90. Okay, so we put in 90 here. So what I could have done is just, you know, gone here, put in 90, right, like I did before, and then just delete, it doesn't matter. Okay? As long as it's in there and Hall of Mirors again, it doesn't make sense, probably a location. Not really relevant to me unless I do all my weddings. I film at the Hall of Mirors in Cincinnati, whatever that is. You know, we do more. And one other note that I'll mention is you can also hear search for. So let's say here. Okay. Let's search for Cincinnati wedding videography, okay? So I'm going to type in a keyword, hit Search and see what it comes up with a you can do websites and reverse engineer websites. And this is showing us the search line for this keyword is zero, so we go back, right? Zero here. And also these affordable wedding videography Cincinnati. I'm gonna go ahead and do. That's actually a good keyword, Affordable wedding videography Cincinnati. I'm going to add that. Able wedding. Jeez. Alright. And that is zero. We go through that as well. But the point here is we can go through add more Cincinnati wedding videography if we go back. That's already zero. Da da Cincinnati wedding video. Okay? That was another keyword on our list. And we're basically typing these keywords in. We can find more. But to fill in the search volume for the rest of it list, wedding video Cincinnati. So actually, it's interesting. Wedding video Cincinnati. Search volume of 30, we can see here. Wedding Cincinnati wedding videos. Son wedding videos is, I believe that was ten. So as you're going through this, right, we're going to find new keywords, add those keywords and add the search volume, but also mainly find the search volume for other keywords. It's kind of like a back and forth. If that makes sense. That's what I'm trying to do is just not add more keywords, just fill this in to show you. So let's do one more example here. Wedding videographer. Let's see. Let's do this one. Cincinnt wedding videographers. Let's see what this does. Alright, hit Enter. Ah. And after a certain point, you'll see a message like this, which means we've used all of our free requests, and got a lot of good value out of it. So at this point, A is you can sign up for SEMRush with a different account with a different email and get more free requests and kind of do that multiple times. Or if you don't want to do that, I'll have another tool that's very inepensive. This is about $139 a month where the tool I'm going to recommend is $24 a month and use that. So, A, create multiple accounts with SEMRush, use it, collect more keywords, fill in the search volume as much as you can for free, or B for $24 within one month, create an account, do all the you know, unsubscribe, and you're good to go. So I'm going to go ahead and show you that in the next video. 14. LIVE: Finding Important Keywords with KeySearch: All right. So we have our unfinished keyword list here because we max out with SEMRush, which is going to happen. So I'm going to show you how to fill out the rest of this. So get the search volume for these remaining keywords right here that we don't currently have the search volume for and also how to find additional keywords because we want this to be as robust as possible. So like I said, you know, reverse engineering websites, five websites with SEMRush and doing a little bit of keyword research there, using keyword toool dot IO for additional. This will be the last phase, and we'll be perfect, good to go, have all the keywords that we need using Keysearch. So key Search is a paid tool, but they do have a seven day free trial, and I recommend maximizing as much as you can out of that free trial. I have a link that gives you that free trial in the description section. It is an affiliate link so keep that in mind. And I was able to work that with them, which I'm trying to do with all of these tools here, to get as much free value out of each tool as possible. So key search is basically known as the most accurate and inexpensive keyword tool. I have a friend of mine who runs a multi six figure blog. So annually, it generates multiple six figures in profit for her, and she uses this tool specifically for keyword research. Super, super powerful. We're not blogging. I can go into more detail about that, but it's still a very relevant, powerful tool, and that's a little bit of the background. Alright. So with that being said, everything's linked in the resources section. So what we want to do is first. Okay, so kind of two phases. Go to your master keywordls spreadsheet, where you see search volume in column G, go ahead and click on that little filter button on the right, and we want to sort Z to A. So go ahead and sort Z to A. And what that does, and we can actually, I'm going to drag these up just so we don't have any blank spaces. So this basically shows us all the keywords right here that we do not have search volume for. So I'm just going to select all of these. Command C to copy, go to Keysearch. All right? We want to select your country. So in this case, it is the United States, but there's all of these countries that we can choose from. Keep in mind, it's not a comprehensive list, but it is very extensive. So we're going to pick the United States. Scroll down to where you see Import keyword list, Command V, so we paste all of our keywords here, and then click Import. And what that's going to do is basically find the search volume for all of these. Do you want to scroll down with volume. Okay, so Cincinnati wedding videographers, 210. So Cincinnati Cincinnt wedding videographers. Okay, 210. Great. Next, wedding videographer, Cincinnati is 90. So wedding videographer Cincinnati 90. I actually prefer to do this. What you can do is export as a CSV and then copy and paste everything over. For this video, I've actually found that complicates things more. It might save a little bit of time, especially if your list is long, I would do that. But everyone's at a different level. If you're not a big Excel or Google Sheets user, this is actually the best way that I found, even though I do a little bit differently. So, Sinni wedding video, 40. Cincinnati wedding video, there we go is 40. And the rest here are zero. Even if the entire list isn't here, if they're not here, it still means that they are zero. So these are zero. It doesn't literally mean zero, but it's very, very low, right? These are average estimates for search volume, very, very accurate. So it's around these ranges, and that's all that matters. We don't really care about how many searches there are per month. It's more to see the weight, the difference between each. It'll make sense later. So right, zero for everything else. So this was zero, zero, and zero. There we go. And what I recommend doing after all of this is go back to search volume to the filter, SRT, just do sort Z to A. So every time we do this, it automatically organizes from highest to lowest volume because the more someone's searching for a keyword, if that's in your website, your Google business profile, your Facebook page, or Instagram, more people are searching for it, you're going to get more views, and on average, more sales. Not every time, but almost every time more sales, right? For example, if we focused on having the keyword videographer Cincinnati or actually, let's say, the Cincinnati wedding videographers versus CincntiOhio wedding videography, we have 210 searches per month versus around zero, very low, right? So basically, this is 210 times more interest, more people searching than this. So this basically helps us prioritize. That's the point of search volume, priority. These keywords, in general, assuming they're relevant are more important than these keywords. So it's kind of part one, really easy. Awesome. Fill this out. But hey, Sumner, and remember, I only went through, I think, reverse engineer two websites before with SEMrush, and I recommended to do five or even seven. So if I did five reverse searches, I would have a longer keyword list, so keep that in mind. We can also do, which I do recommend if the free trial allows it, and if you do pay, which I have this version. I use this for everything. I do this with a lot of our businesses for different things. So what I also recommend doing is typing your main keyword here, which would be Cincinnati wedding videographer. Again, it doesn't need to be exactly, Oh, wait, is this the highest or is it wedding videographer Cincinnati high. It'll pick up on that. Just your general highest keyword here, your most relevant keyword. Your country still, but we're going to change it to relayed keywords. And we're going to hit Search let it load for a second. And again, we're paying attent to the keyword column and the volume. Now, there's other information that can be helpful later with Google Ads. Again, you don't have to pay for this, you don't have to do that. But it gives CPC, which is cost per click. That's on average how much it costs per click with Google Ads for someone to click on this keyword. And PPC is a ratio that generally shows the amount of competition. So the higher the number, the more competitive, the lower the number, the less competitive. And this is a general ranking score. So this is just general if you want to run ads for this, if you want to rank for this, this is the general score. Green, and we can scroll down the C probably more. Green is easy, yellow is moderate. I think blue is super easy, which I rarely see that. And I can't find red in this group, but red is very difficult. So if you want, you can use that. For this strategy, I don't recommend that. You don't need it. I'm not pushing this tool. It's just that's what the information needs 'cause I get a lot of questions about it. But what we're focusing on and all we need right now is keyword and search volume. So we're going to scroll through and see if there's anything here that is relevant to us that's not on our list. So Cincinnati wedding videographer, we have wedding videographer Cincinnati, I believe we have Wedding videographer Cincinnati. Do we have that? Let's see this. I'm gonna copy, paste tier Oh, we don't have that yet. Okay. Wedding videographer Cincinnati. So where is that Da da da, 90. We go here. Okay, 90. Scroll down. And let's go through a few. Okay? We won't do everything. We have Cincnati wedding video, I believe Cincinnati. Wedding video. Cincinnati Yes, we do, right? 40. It's 40 here as well. And by the way, the two tools might have slightly different results, but overall, they're very similar. And in this case, they were exactly the same, which often happens. Since ready a photographer, we do not do photography. Near me, we already have that average cost, don't need, da da da, cinematic wedding videographer, it's not specific to Cincinnati. So maybe I'll do cinematic wedding videographer Cincinnati to make it specific, just to see, right? You can come up with any words that you think. Add them in here as well. That's an important point. So if there's anything it's like, I think people are searching for this, I'm not seeing it, add it, because you can add it, search for the volume. So it's kind of like this you add keywords, and you find the volume. But when you look for search volume, you find more keywords and you find more keywords you need more search volume. See, it kind of goes back and forth. It's like the filtering for gold, and at some point, you know, you'll filter through all the dust and basically and arrive at your keyword list. There's no specific number of keywords that you need. Personally, I would have at least 20 at least on this list is what I'd recommend, at the very least. So yeah, anyway, cinematic wedding, cinematic wedding Oh, we actually do. Cinematic wedding videographer. Cincinnati? I don't know why that's registering. We do have that twice. And what's going on here. Anyhow, I'll get that fixed. So cinematic wedding, we actually do have that, and it was zero, so I'll out of that. It was kind of bugging on me for some reason. It was duplicated, but it showed me the wrong duplicate, but I'll get that fixed for you. I must be something on the back end. Anyway, we'll move through. It could be intimate wedding videography of Cincinnati. If I add, by the way, here's a quick lesson on long tail versus short tail keywords. Short tail keywords, have you ever hear that? It means the keyword is short, right? Maybe one or two words. Long tail keywords are three, four, five, six keywords long or words long cause a keyword is a phrase, right? It's not just one word. So Intimate wedding videographer, almost every time, like 99.9% the time. The longer a word is, right? A phrase is, the lower the search volume. The shorter keyword is the higher the search volume, if I type in shoes, right? Lot of search volume for shoes. If I type in, you know, men's red athletic running shoes for outdoor waterproof, right? Super specific. Way fewer people are searching for that really specific word or phrase than shoes. Same thing here. So why do I say? We have the keyword, intimate wedding videography. If I add the word Cincinnati to this, it's already at 40, which is super low, right? Low search volume, 40 searches per month. If I add the word Cincinnati, it's going to be zero. I already guarantee it. And I can show you an example of this. But I'm just kind of going through my head of, like, with my time efficiency, I could add this, but it's probably going to be zero, so I'm not even going to add it and that's the reasoning for why. Connecticut, North Carolina, wedding videographer, California, Chicago, Cincinnati. Okay, so we ran through here. We have Cincinnati videographer, which we have and so on. If I wanted to, to make this simpler, I could go to Filter, type in for words to include Cincinnati, okay, hit Enter or hit Filter over here on the bottom right. Search by volume, photographer, dah dah, dah dah. And I believe, yes, we have all of these, which is great. Last thing you want to do Cinnti wedding videographer, watch you do Think of, like, the shortest way to describe your business or start describing it. We'll do like Cincinnati wedding video, Cincinnati wedding video. And then we're going to do Google Suggest and hit Search, right? Because if we already have this tool, might as well maximize it, okay? Cincinnati wedding video, Cincinnti wedding venues, not relevant to Cincinnati wedding videographer, right? So pretty solid. So by this point, after I've run through everything, this is a really solid list. Now, I didn't reverse engineer the other websites. I think I had three or I did two out of the five. So I would have a little bit of a longer list. But this is still solid, right? This is a still solid list. Try to get 20 if you can. If not, that's okay. It's okay. Use every business is different. It varies quite a bit, so I do my best to have specific checklist for everybody that you can follow. And again, we're going to sort by Z to A again, every time that we add more keywords and add the search volume, sort by Z to A. Okay. So this is our final list in this example, really solid list. And we're going to take this list and then take those most important keywords, and we're going to include them next in our Google Business profile, Facebook and Instagram profiles. And then also later in our website, but those two strategies need to be a little bit different. So that's why we have our top five keyword column and our website keyword column, which correspond here, right, two different strategies for two different sites, and it'll make sense once we explain why. So in the next video, I'll show you how to find your top five keywords, which is actually very simple. That we'll then use and focus on those five keywords and try to get one, two, maybe even as much as five or more into our different profiles because the more relevant keywords that are there that's going to match with the users search, more people are going to see us, more people are going to buy from us. That's how it works. So, of course, I know the keyword section can be a little bit technical and a little bit difficult for total beginners to understand. So, of course, if you have questions, let me know. Hope this is valuable, let's go ahead and get to the next video. 15. Organizing & Selecting Your Best Keywords: This video, I'm going to show you how to organize your keywords list to easily select the best keywords that we're then going to use to optimize our Google Business Profile, Facebook and Instagram profiles. So first we go back to our master keywords list. Make sure that for all of the keywords that we have, they each have search volume, even if that's zero. Cause you may wonders, Hey, Sommer, is it okay if we don't have search volume for some of the keywords? The answer is no. You need some kind of search volume. Otherwise, we don't know how important it is because the more someone's searching for a keyword and we have that keyword in our profiles, basically, the higher the search volume, the more money potential there is. So that means it's likely going to be more important than one with low. Having Cincinnati Ohio wedding videographer versus wedding videographer Cincinnati Ohio. This is more important than this, okay? In general, even if they're similar. So, yes, we need search volume. That's why I covered the KeySearch tutorial. But hopefully, with all the free tools, that can give you access without having to spend any additional money, but if you do, it should be a very low amount. So that's number one. We have a full keyword list or search volume. Number two, if there are any keywords that are highlighted in red, like you see here, that means that they're duplicated. So what we need to do is basically for this whole row, if there's any other information here, we just go ahead and delete. Okay? Go back to search volume, sort Z to A, right? We do this a lot. Sort Z to A, right? I'm going to do the opposite. Doesn't matter, but Z to A is what we want to do. Now, you'll see over here in columns H and I that there's domain authority and page authority. This will come later when we talk about website optimization. You can leave this blank for now, but I'll show you how to fill this in, and that'll help us when it comes to website. Right now, we're not dealing with that. We're dealing with what I call social profiles. So we have a list. There's no red. We are good to go. So what you first want to do is go through this and think about start from the top and think about what are the five keywords that are most relevant that best describe your business? Not just the top five. So it's not just going to be one, two, three, four, five, blindly. You could do that. That's okay, but a better strategy would be to go here and think about what are people searching for to find my business? I'm a wedding videographer. So someone typing in videographer, that's not really relevant to me. I'm going to skip that, right, because it's not super relevant. That's why. Because videographer could be all kinds, it could be real estate videography. It could be marketing videography, it could be social media videography. Cincinnati wedding videographers. Now, the key here is there's a word videographers. If someone's looking for videographers, they're looking for multiple options, but not for videography or, you know, it's plural, not singular. I think I chose the hardest. Cincinnati videographers is such a long word. But you'll see why I chose this in a second. So videographer Cinnia Ohio again, same idea here. So we keep going wedding videographer Cinnia Ohio. Bingo. That's our number one keywords. Wedding videographer Cincinnati Ohio. Next, we have Cincinnati wedding videographer. Yes. Wedding videographer Cincinnati? Yes, because we're wedding videographer in Cincinnati. That's why it's relevant. Wedding video Cincinnati? Yes. Oh did I skip one Cincinnati wedding video? Yes, right? So these are our top five keywords right here. You don't need to spend a ton of time figuring this out. It's just kind of using common sense and thinking, Someone's typing this keywords. Are they looking for me, or are they looking for me and other people? And as you'll see, as we check and uncheck, it automatically updates this list here up to five. So it's nice for you. I just automatically updates. You can choose something else, right? All of that. And the same will happen later when we talk about website keywords as well. So choose your top five, so that's step one, pretty easy, pretty straightforward. Something else super, super helpful. The reason for this top five list is so you have one place you can always go back in case you're confused or you need to get and go back. You're basically going to try to get these keywords strategically into your profiles. Now, what's important is when we're optimizing profiles, this is why it's different. The top five keywords list is just to have that general list for you to remember and know where your words came from. The real value is what I'm about to show you right now. So what we want to do is go to Google. Type in remove duplicate words. There's a lot of different tools that can do this, so it really doesn't matter, and they're all free. I like Trace MIP personally, so I'm going to go ahead and click on that to open that. Scroll down. Hit dismiss. I don't care about. And delete everything here. Okay? So again, I do recommend trace my IP. I have a link to this as well. So scroll down here. I've used this for years, by the way. Go to Master keywords list. Again, organized by search volume, we're going to take all of this. Command C to copy. Go to remove duplicates, Command V, we paste, keep original case and original order. So click on original order. What this does is simply remove all duplicate words. So now we're left with individual words. And the good thing is because that's why it's important, because we're organized by search volume in descending order from biggest search volume to lowest, then our individual words are also in order from basically I don't want to get too technical with any of these videos. A lot of research, a lot of, you know, studies and proven formulas and strategies go behind this that is very, very technical. But basically, each of these individual words is associated with a high search volume phrase counterpart. So that's why they're oriented in this way. You don't need to know the background, but basically, they're organized from highest volume to lowest. The key here is when it comes to optimizing your profiles, this is the real list you want. This list, right, why do we do this? What's the point of it is so you know where these words came from, right? And kind of focus on it'll make more sense as we go through, but this is probably one of the hardest things to describe in the course when it comes to keywords because some people have difficulty with this. To keep it simple, you want as many of these individual words in order. This is the more important than this, than this, than this, technically. In your profiles, your social profiles, which is the next thing we're going to cover as possible realistically. You don't want to cram in your profiles. It needs to sound natural and real. You're not going to be like, Oh, okay, we are on Instagram. We are videographer Cincinnati wedding videographers, Ohio, video videos. Videography affordable. That's like our name. That's just our bio. No. We want to create it and then try to sprinkle in, like, Okay, I could put videographer here, I'll put videography here. I'll put Cincinnati here, I'll put Ohio here. Right? So yeah, it's just you want to get as many of these individual words. So the word videographer, the word Cincinnati, the word wedding, the word videographers, the word Ohio, video, videos, et cetera, you want to try to get those into your profiles as possible. Likely, you're not going to be able to get all these into all your profiles, which is okay, cause remember the 80 20 rule, we want to get the 20% of keywords, which are going to be, you know, let's see. Cincinnati these three what's most important is these three. This is your top 20%. This is the most important. You want to have these in your profiles. Try to get these other ones. These other ones here, which I'll try to highlight only these. These ones are good. But again, playing 80 20, the top ones here, your top three or four keywords are what's most important. So this is what we want to have in our profiles. And that's why we have this list is like, Okay, wedding videographer Cincinnati Ohio, this contains four, right, four of our entire list. So this is how I'm trying to make it make sense. We include as many individual words as possible in our profiles. But the way that we arrange those is also important, if that makes sense. For example, videographer Cincinnati wedding or wedding, sorry. Video Let me just let me spell it. I'll show you two examples, that'll make it easier. Okay. So let's take these keywords, right, as is, see if I can just copy that. To make things clear, look at these two phrases. Both of these two phrases use the exact same words, right? They're the top three words from our list. But one is better than the other. Why? We have videographer Cincinnati wedding or Cincinnati wedding videographer. Which one is better optimized for SEO?'s pretty obvious phrase two, because it matches closer to our top five keywords list, right doesn't need to match perfectly. And the common sense thing is, use those words and arrange them in ways to try to sprinkle them through that makes sense when someone reads it, right? If you create something and it's like it makes videographer Cincinnati wedding Ohio, if that was a phrase, you're like, Oh, that's not keywords optimization. That's just craziness. That's not what we're talking about. And Google hates that Facebook inst no one likes that. You want to kind of sound natural. So you take these words, right, individual words. You're trying too, you know, each one is a checkmark. This is the most important and this is the least important. If we don't you know, affordable, cinematic or OH in our profiles, and by the way, affordable? That's a keyword, but are we affordable? Do we want to be affordable? Do we want budget people buying from us, or do we want premium people buying from us? So it really doesn't matter. And even some cases, yeah, maybe want to There's the word cheap. There's the word things like that that show up. Now, we don't want that. This is totally fine. We want to focus on the 80 20, especially the top words. But when we're including the top words as much as we can, we want to try to make them sound as much like our top five keywords as possible, if that makes sense. So that's pretty much it. Just get words into your profiles. The more words strategically that sound natural, it sounds good and focus on sounding good over keywords stuffing. That's another kind of point that I want to make. Keywords are important, but they're not everything. So when you have your profiles, the problem is most businesses do not have almost any important keywords in their profiles, and because of that, they don't rank. So just getting a few extra keywords in there, that's good enough. That's great. You're going to rank, and you'll see that in the next video. So, of course, if you have any questions, this is probably one of the more difficult topics that we cover in the course. As it is, you know, keywords. But if you have questions, let me know. But hopefully, all this is straightforward. That's it. Just get some of these important words into your profiles, and you'll be good. You'll be good to go. People will find you, people buy from you, and you'll be good. Keywords aren't everything, but they are important. So hope you found this valuable. With that being said, let's go and get to the next video. 16. Why Your Business Needs a Google Business Profile: I hope you're ready because in this video, you're going to learn what Google Business profile is and why it is unbelievably important and powerful for your business to have one. Google Business might be the number one marketing tactic in this entire course. It is so underrated and 99% of businesses, including yours, either, A, don't have a Google Business profile or more likely have one, but it is not even close to being fully optimized. And that's the good news is you're leaving money on the table, likely, right? And that's good news because now you can make more money every day. It's not a bad thing. All right, so what is Google Business or Google Business Profile? So when you go onto Google Search, right, and type in Houston Garden Supply, or you go into Google Maps, right? The Google Maps app or maps.google.com, right? And in this case, let's say you type in Houston Garden Supply, well, you see these different profiles up here, right? You have, in this case, Buchanan's native plants, right, you've seen this before. And a Google Business profile is just basically a profile, kind of like social media, but it's with search. But it's a panel or a profile that contains all of the most important information about your business. So that includes, of course, your business name, reviews, like you see here, 717 reviews, 4.7, your physical address, operating hours, website link, phone number, photos and videos, what you offer, products or services or both that you offer. And anyway, extremely powerful because 81% of Internet users who are looking for a local business to buy from, they could even be like a supermarket or could be, you know, whatever it might be, even a whatever's in your area, 81% use Google Business to ultimately find and buy from locally. So if you don't have a Google Business profile, you're missing out on 81% of customers who use the Internet, right, who use Google. Extremely powerful. And this does vary internationally a bit. But regardless, even, like, 10% would be significant. 20% would be significant. So very, very, very powerful. Another key statistic. The average monthly Google Business profile gets over 1,000 views. So if you don't have a profile, that's amazing news because once you create it, you can expect at least a 1,000 views. Now this does vary, right? For example, if someone sells diamonds versus hamburgers, people don't buy diamonds every day. Every day, someone's buying a hamburger, usually. So you can sell one diamond a month and make just as much money. If someone's selling a bunch of hamburgers, the same thing as with views, right? So businesses are going to get more views because they're just more popular categories where others are going to get less views, but either way, you're going to get the right views, and I can guarantee you this will dramatically change the way that you make money. How much? Don't really know. Maybe it's a little bit of a bump. In sales, maybe it's pretty massive. I've seen both. So substantial, another key fact is 56% of businesses in the United States, and it's even less in other countries do not have a Google Business profile, which is, again, great news. Over half of your competitors don't have Google Business profile. So if you have one or, you have one, but it's not fully optimized, this is going to give you a massive edge over over half of your competitors that exist, and that's amazing news. So you're gonna see just how powerful this is. I get so excited about this. This is, like, the easiest, by the way, free to create a Google Business profile. You don't have to spend any money you just spend like 2 hours or even an hour updating information on your Google Business profile, sit back and watch customers call, email, come into your location, and buy from you, and you can see the noticeable increase after this happens, and it's free. You do it one time, super powerful. We call it low hanging fruit in marketing, right, because it's the fruit on the tree. You just grab it, eat it. Boom, you get results. So in the next few videos, I'm going to actually show you what is most important with your Google Business profile. How to create your Google Business Profile, and I'm going to live optimize a real small business that has a Google Business profile. I'm going to grade it, optimize it live, so you can do the exact same with your profile to get the maximum views and ultimately sales. So I hope you're excited. Let's go ahead and get to the next video. 17. Optimizing Your Google Business Profile: This video, I'll walk you through optimizing your Google Business profile for maximum results. Essentially what we're going to do first is optimize our profile. This could be, you could write things down, Google Docs, notes, whatever you want, have everything ready. That makes it easy to essentially copy and paste the information that we have into our Google Business profile. So First things first, there are six super important are the six most important sections of your Google business profile. These are the six areas that 99% of businesses get wrong, but you are not going to, and this is going to give you a huge edge over your competitors. So the first is your name, so your business name. People think it's just supposed to be their business, like, you know, their name, and that's. Next is photos and videos, having the right type and quantity. Number three is reviews. Number four is actually the description section. Number five is service areas where you serve. And then we have products and services, Okay, which you can actually list. So these are things that people either get wrong or miss all the time. So first is your name. I actually picked an example. I happen to find this really good example, in terms of the name here with Google Business. So what you want to do with your Google Business profile name, again, we do the strategy first and write everything out, and then I'll show you actually how to input this live in Google Business, so I'll show you everything in a second. Is we want to have our business name. Dash. This is important. Dash I was saying. Not a vertical line. You want to have a dash. For whatever reason that's better with Google SEO. That's how basically Google reads things. Anyway, you don't need to know the rationale behind it, but just business aime dash and then location slash keyword. So here's some examples, and you'll understand why. So before we have a doctor, doctor Kramer, doctor Danielle Kramer, right? That's her name currently as Google business profile, right? And she's in the city of Forta Leza in Brazil, okay Fortza. So she's OBGYN. So before, she was just doctor Danielle Kramer. After it's doctor Kramer Dash fortaleza OBG wet. She's the location and the specific service keywords. She has both. You can have one, you can have the other or both. I ultimately have both if it makes sense, but don't want it to be too long. So it'll make sense as we go through. So Speeders carwash. We show this example Speer's carwash dash Kansas City. The Auto station, right? Let's say this is an auto mechanic, the Auto station, dash Burlington mechanic, right? Burlington, New Jersey. These are just random examples, but they're real examples. We have Better Law, Better Law, dash Atlanta lawyers. And then, lastly, and I'll move myself out of the way, we have Siri Massage. So now we have, and again, I'm doing a few international examples, Siri tie and foot massage pouquet. What's the point of this? Why do we do this? And, you know, what if we didn't do this? So your business name is the most important part of your Google Business profile when it comes to keywords. So remember, people are typing in keywords to find your website, to find your Google business profile, to find your Instaram account et cetera, people are typing in keywords or speaking keywords. To find content relevant to their search. So if I type in, for example, let's start with Burlington right, if I say if I have the Auto station, right? I'm a mechanic. I'm in Burlington, New Jersey. And my name is the Auto Station. If someone types in Burlington mechanic, I might show up. But if I have the word the Auto station dash Burlington mechanic, I'm gonna show up higher because people are typing in Burlington Mechanic or mechanic near me, and they're in Burlington. That's going to be a closer match with their search query, and I'm going to increase in ranking, right? I'm going to get more views. I'm going to get more clicks to my website, more people calling me because more people see me. Does that make sense? Basically by including location and product or service related keywords, people are going to be easier to find you, right? Like Beta Law. They're lawyers in Atlanta. So if I have Atlanta lawyers in my name, I'm going to show up for the term Atlanta lawyers, lawyers, and Atlanta lawyers near me, et cetera. Another example. This is a great one, actually, the Syria massage. Before Syria Massage. That's our name. Syria massage. Awesome. We have the word massage. That's helpful. That's good. But imagine we do foot massage. We do hai massage, and we're locating in Puuet. So before when someone types in Pouqet massage, and by the way, it's just an area of Thailand. That's amazing, by the way. Well, it's a whole other situation. Good and bad. I almost got hit by a car there. Alright, I did get hit by a bus there. Sorry. But that's why I gave it as an example. If I'm typing in foot massage near me, Thai massage in pouquetPouquet massage. I'm typing these different keywords, let's say I'm inPouqet Thailand. Before I might show up at, like, kind of lower because what I'm saying when I say show up lower, right, just go back, for example, I have to go back in a few slides, right? See, look at Google Maps here, okay? I'll have to move myself again. When we type in Houston Garden Supply, right? Ignore the sponsored here, right these are the organic results. They're paying for this, right, and I said, you can do this for free, so we're focusing on the free right now. So Houston Garden Supply? Well, guess who ranks number one. Even though they have 3.8, that's terrible ratings. I don't know why anyone shopped here. That's super bad. And we'll talk about that in a second. Houston Garden Supply, look, Houston Garden Center because this profile best matches the search. The search is Houston Garden Supply. The match is Houston Garden Centers. Really, really powerful. And the same is true with your business. So let's say this before I had Newton nurseries, I have Newton Nurseries Houston Garden or Houston Garden Supply, I'd go from here. Right, I'm one, two, three, right? I'm ranking number three. Let's pretend it's my business. Right now I'm ranking number three. Maybe it's not guaranteed, but maybe if I change to Newton nurseries Houston Garden Supply, when someone types in Houston Garden supply, I go from here, and then maybe boom, I'm number two. Maybe I'm number one, 'cause right now, organically, meaning non paid, we have number one number two, number three. This is the first sponsored position. This is the first organic position, if that makes sense. I'm using some terminology here, and it'll make more sense as we go through the course. We have a section on this. But basically this, you include keywords in your title, you're going to show up more and get more views. That's it, right? So pretty simple. And let's go. I'll move myself back and then we'll get back to the slide. So yeah, business aime super, super important. And then next is Alright, photos and videos, right? So when we go to Google Business profile, we can click and we can see photos, photos of the food, the menu, the atmosphere, et cetera. And most businesses have photos or maybe even some videos on their listing. First of all, you do not need videos. You can do really well with just photos, but it's having the right type of photos because customers are searching for specific things. So here are some photos, at least one or two of these, I'd say at least two for each of these, and you can have more, two, three, four, five, of each of these. For your Google business profile, and I'll show you where and how to upload photos in the next video. So first is after photos, the result, okay? Do you paint things, repair things? You offer services. You create products, whatever it is. What's the after? What's the end result or end goal for your customers? Have those after photos, right? Think about before and after. Before is when someone comes into your business. After is when someone leaves your business and they have a big smile on their face. What is that after? Is it people smiling in the face, you're a dentist, so quite literally. And have you show veneers, you show before, you know, you can even have a before and after photo, by the way. That's actually could be really powerful. But this is to keep things simple. It's just a simple photos, and they can be ugly, right? Unquote You can take them with your iPhone or smartphone. And upload those, those are really powerful. And I think I said I already mentioned this before. There's a huge macro trend in marketing of consumers and really everybody, desiring authenticity over clean, polished, curated marketing content. And kind of think of it like, you know, some raw, super talented, super thorough, you know, Instagram or TikTok expert in something, something really niche and cool, like, making meat at home, making wine from doctor Pepper, actually follow an account like that, that type versus, like, a magazine. Okay, like, everything's polished or typical Kim Cardash on Instagram. Like everything's manicured and polished. There's that macro trend. So things don't have to be beautiful. Try to take good photos, right, with good lighting, you know, make sure there's a light source like the sun behind you and the object is in front of you. Take the photo, little photography hack. If you want more photo hacks, let me know. If I get enough comments, I'll create videos about that. But there's already so much to talk about. So after photos end result. Number two, the exterior of your building. Super key. So many people right now are coming to your business, and they don't know where you are, especially if you're in, maybe if you have a parking lot and you're the only business there. Okay, it's easy. But so many times, and I find this, especially in you know, non US countries, like where I am in Brazil, have a photo of your exterior. People are coming to your business right now, and there's a good chance they're leaving just 'cause they can't find you. They have money in their hand. They want to hand it over to you, and they can't because they can't find your front door. So just take one or two photos of the exterior. You can even have an arrow like point here, and upload that to your Google business. Make sure it's there. If it's already there, great. If it's not at it. Number three, interior. This is especially true, this is important for every business, but especially if you're like a gym, a chiropractor, a dentist, where a restaurant, where the I use those examples a lot because people can understand it. That's why I try to cover every small business I can think of, but that's why I use some of the same examples over and over. So everyone kind of understands. If your product or service is being served or delivered or done inside of, you know, four walls, that's especially important for interior. Massage place, right? I want to see where I'm getting a massage. Like, is it weird and sketchy? Like, you know? Or is it nice and clean and pristine, right, especially if I'm going to pay a lot of money? Next, we have team member working. Have photos of your team member at work, receptionists, you know, frontline workers, right behind the scenes, right? A photo of your team member at work. Show them working on, you know, fixing a car, painting, replacing a tile. Show them actually in action is really powerful because it's proof of what you're doing and what you do. Kind of they see you working, and they see the after photos, then you can put two and two together. You could have videos as well. It's really powerful. If you already have marketing videos, upload them, too. If you don't. There's no need. Even now, how TikTok and Insgramerals and all this stuff, you don't need videos not important for Google business, which is actually surprising. Next, we have main product or service photos. So there's the after kind of think about before and after. Then, what are your main products or services? Have photos of whatever they are, okay? And this depends on your business, right? We have 1,000 different actually, more than 1,000 different small businesses. Everyone has a different type. So some of these don't make as much sense. You're like, Wait, that doesn't really make a ton of sense. It probably makes more sense to another business than you. But in general, for everyone to have at least two of these types of photos or more, okay? So yeah, those are the types of photos. You can take a screenshot. These are all the photos you want, at least two of each. So you can cross reference be like, Okay, we have that, we have that. We only have one of those. Oh we don't have these two at all. Boom. I'll show you that in action in a second. Next, we have the review section. Okay. Oh, super powerful. So what you want to aim for in general is you want to have at least 50 reviews and have at least a 4.5 star rating. In some cases, 4.4 can be sufficient. 4.3 stars, right? The rating and lower is bad. That is detrimental. In general, some categories you can get away with let's say all your competitors have 3.9, 3.8 stars, which is terrible. And you have 4.3. Well, it's relative, right? So you're better. But if all your competitors have 4.94 0.8, and you have 4.3. So same you have 4.3 stars, right? Two situations, one is good one is bad. So in general, you want at least 50? Why? 50 reviews? Remember, social proof. This is the most powerful when it comes to digital marketing. To prove, Hey, people like you know, people have bought from us. They've had a good experience from us. So you want at least 50 reviews, because that establishes credibility. And if you only have one review, two, ten, 11, 30, that's a great start. But just keep working toward getting those 50 reviews. I have a whole section showing you. Actually, in a later video, I have an exact script for email and text message or verbally to ethically increase your five star reviews. I'm going to show you literally overnight for the rest of your life, how to get more five star reviews ethically within Google's terms of service for the rest of your life. So I'll show you how to get the 50 reviews much quicker than you are right now. I guarantee it. Well, you can almost guarantee unless you're doing a really great job, which is very rare. Okay, which is good news. So at least 50 reviews, I'll show you how to do that, and at least 4.5 stars, I'm going to show you how to ethically increase that, right? Not buying reviews, you know, no dishonesty, no scamming here. You can do that. Don't do it. It's evil. It's wrong. But I'm going to show you how to do that. So that's your kind of, like, benchmark. Next, we have your description. Small, but very important because so many profiles and businesses don't utilize this section. With your Google business profile, you can see right here I've kind of outlined it. Well, it's outlined already in Red. I pulled this from Google, it's a great example. So this is a business called stuff storage, okay? And basically, you have the option to include a description. This is so important because A, gives more information about your business. That's good. But more importantly, keywords. This is a section for keywords. I think I've said this before, where, you know, just bear with me for a moment. If you are trying to sell a product at Walmart, right, in Walmart stores, which I know you're probably not. You might be, but if you're selling a product at Walmart store and Walmart gives you a whole shelf. Why wouldn't you have products on the entire shelf? Like, you're paying for that space. Use the whole shelf is my philosophy. Use the whole shelf instead of just half or a quarter of it. So same thing here. You can think about the different areas of your Google business profile, the review section, the photo section, the description section as the shelf, right? Each part makes up the full shelf. So if you don't have a description, you're using up 80% of the shelf. If you don't have photos, then, you know, all the photos, you're using up 50% of the shelf. If you don't have your title optimized, you're using, you know, 15%. You see what I'm saying? If Google gives you an opportunity, take the opportunity. They give you the opportunity to include a description of your business, then have a description. And what's great is Summer, what do I write in this section, right? Because you said keywords are important for this. So when people, you know, type in keywords, they can find me. What do I do? Well, you're in luck because we can use this exact framework. You can screenshot this. Again, I will also give you all the course slides I also think I've mentioned before for you as well, because some of these lectures aren't recorded in the exact order, okay? So business name is a business type in city helping our target audience with main thing. We offer our productive service with a focus on our core benefit. Known for, you know, USP, our unique approach. Our team, you know, has XYZ experience. We proudly serve this area and work with customers looking for secondary need. Contact us for the next step. Okay, that's a lot of buzzwords and you basically copy this, paste it, fill this in, and you'll have your perfectly optimized Google business description in general. And feel free to tweak this. If this sounds weird, robotic, it doesn't sound like you. You feel like something's missing, change it. This is for you, and it's a very, very good template. So if you follow it, you'll get results. If you modify it, you'll still get results. So here's an example. Alright, so we have stuff storage. Stuff storage is an easy and inexpensive self storage business in New York City. Right here, New York City, helping local residents, students and businesses with neighborhood storage. We offer self storage units for everyday, seasonal and overflow of storage with a focus on convenient local access. Known for app model and neighborhood locations, the stuff team provides clean, secure facilities with easy digital entry. We serve the East Village and nearby Manhattan customers looking for self storage close to home or work. Contact us to rent a unit today. So pretty feature based, right? Pretty straightforward. The purpose of this ultimately, it describes your business that's helpful, but it's the keywords. That's what's key. You know, location keywords, services or products that you have. And by following this template, you're automatically going to be optimized. So that's amazing. Again, I'm going to show you how to do everything live in a second. We just need to have everything ready. So when I take it to Google Business, we can upload everything. Alright? Then you can tell how excited I am about this section. Alright, almost done. Then we have service areas. Okay, so with Google Business, again, you have your main address, okay? That's your literal, like, you know, address fully written out. But you also can say other areas that you serve. So what's really important is the areas, the neighborhoods, the towns, the cities that are nearby. If you serve those areas, make sure those are included. And I have a very general, effective framework for you to follow. So what are the one to four biggest cities near you that you serve? What are the 11 to 18 towns or neighborhoods near you that you also serve? Where are the one to five counties either that you're in or near that you serve and actually zero zip codes. So real quick about zip codes. In Google Business, you have the opportunity to include zip codes. I wouldn't do it because most people aren't typing in zip codes to find your business. So based on my research, you know, well, my research and my results, I've not seen a benefit from including ZIP codes. So yeah, so no Zip codes. You have the option for ZIP codes, but I'm telling you not to do it. That's pretty much it. Focus on big cities near you, including your city. Nearby towns or neighborhoods, right? So this could be kind of areas or specific town, right? It's kind of all in there. And that's the most important, by the way. And then counties. If you're watching internationally, from Canada, from the UK, from Germany, from Thailand, from wherever, so it depends on how you're classified. So we have states. You can think states, provinces or territories, and those are broken up into smaller areas. So just go to hatIPT or Google and say, Hey, what is the most similar thing to a county for my country? And you'll find. It could be provincial, it could be territorial. I don't really know. It depends if you're on Australia, all that. But since we're mostly American here, county, okay? And this way, when people are typing in, you know, XYZ, you know, like, whatever Hamilton County, da da at Hyde Park, da da da, you know, Phoenix, Arizona, we show up, right? It's helping us to show up better. It may not have a massive, like, night and day impact. It will help you. And it's kind of like what Neil Patel said, who's this SEO expert, amazing strategist, very, very successful, is when you think about marking for your business, there is kind of the big things and the little things, right? So the big things you want to nail. But the next thing to grow is those small things. So those 1% changes, those 2% changes. They're small, but when they add up. So maybe optimizing this section does have a massive increase in your sales, but it's 1% increase. Then there's another 1% the next month. And the next month, then every month, you're making a small tweak with your business, and your sales are increasing by 1% every month. Well, in 50 months or even in 12 months it's 12% increase. It's huge 20 months, it's 20% increase. See what I'm saying? So anyway, that's a side note. But this is how you want to operate. At least one big city. If you are near a big city, if you're in the middle of nowhere nowhere, right? If you're in the middle of Wyoming and it's just one town, then yeah, then okay. But if you serve a big city near you, then include that. And I'll show you it'll make more sense when we go through the example, but this is the formula to follow. It works. And lastly, I know it's a lot, products and services. So you have a section for your listing where you can literally list the exact products that you sell or services that you provide and it's amazing because right there, people can see what you offer. They're like, Oh, didn't know they offer this. Oh, that's great, actually. Oh, this is exactly what I'm looking for. But again, it's all about keywords. People are typing in or speaking keywords into hachBT into Google, and all these different platforms. And because you have them in your profile, you show up. So all it is is simply a name of your service or product with your with a little description of what it is. So here's one example. Another example. If you're a massage place, let's say before your Syria massage, like I said before I made that up, but your serie massage after your Syria massage, you know, Siri foot and thai massage or just serie oil massage, whatever it is, Pouqet Tailan, okay, or just pouqet. Before you have no services, which is usually the case. After then you have hey we have foot massage. We have cranial massage, we have pregnancy massage. We have, back massage, we have what else is it? Oil massage Thai massage. You know, Thai massage, here's what it is, oil massage. Here's what it is. Sports massage. Here's what it is pregnancy massage. Here's what it is. Then when someone types in pregnancy massage, you show up. Then when someone types in oil massage, you show up because you have the keywords in your profile. It's the same thing over and over, just in different sections. So the more keywords you include, I'm telling you, it's like this magnet. So before your Google business profile either doesn't exist or it's like, Okay. So it's okay. You're basically building it out, right? You're expanding it with keywords strategically. Boom, then it's going to attract, like, a gravitational pull more views, more calls, more people asking for directions, and ultimately more business for you. It's that simple, okay, because you're giving people what they're looking for. And on Google, which we already kind of mentioned right with our example before about the marketing funnel. People are on Google. Most of them especially with Google business, they're there to buy. They're looking They're just like Their question is, who am I going to buy from? So why not be you? Why not answer that question for them and say, Hey, By from us. And if you optimize fully with everything I said, I'll go back to the beginning so you can screenshot that in case you haven't. Again, I'll give you everything. These are the big keys that focus on. We'll optimize everything, and I'll show you that in a second, actually in the next video, but these are the big six that we want to focus on. So yeah, hope you're excited. Go ahead, take a second. Just start writing everything out, strategizing everything because in the next two videos, I'll show you where to upload everything, create your profile, and optimize it live. Hope you're excited. Let's go ahead and get to it. 18. LIVE: Creating Your Google Business Profile: In order to optimize our Google Business profile, we first need to have one. So, in case you don't have one, really quick, what you do is you go to Google, type in Google Business. Just like you see here, hit Enter, click on the first listing that you see, which should look something like this. I should say business.google.com. You can either sign in if you already have a Google Business profile, and you'll sign in with the same Gmail account that you used to create it, or if you don't click on Start now. Okay? So start now. You want to start typing in your business name. So Google already kind of have information about different businesses. Like if I stat typing in Sumner, okay? So I can create a business, a new business. But first, before you do that, you want to check, is your let's say it's like, I'm going to make it for Sumner Ponds fishery, campsite, okay? That's my business in the UK. Let's say that's my business. So I'm trying to type in, but I see this option, then I want to go ahead and click. If your business already exists, you want to click on that. If you have a marketing agency that created it in the past, you want to ask them, reach out to them, say, give me access. Here's my Gmail, give me access to this, and they'll know exactly what to do. So basically, what happens is, you think you're creating new profile, but there's already one that exists. Well, let's say it's called Sumner Brands. Let's just type this in. All right? That's the name of my business. It's called Sumner Brands. It does not exist. So we want to create a business with this name for business category. Think about what do you sell and start typing that in. I sell cupcakes. Oh, and look at that. Cupcake. That's pretty specific. I thought it was going to be bakery. They have all kinds of business categories here, if you type in Y, we have Yeshiva, we have Yacht Club, yarn store, et cetera, C, right? So find the most similar service to you, okay? With your business name. Now, again, if you already have, like I said, if in this case, it was already taken Sumner high school. And I click on that if I click Manage Now, it requests access to the owner to give me access. And that's what you want to do. If it already exists, you want to click on Manage now. Otherwise, you want to go ahead and start from scratch. Now, most businesses that take this course already have a Google business profile. Okay? So this is kind of how to get it set up. Google's going to ask you more information. You're just going to fill out exactly what we have. Like I already showed you what to create. Description, boom, you include, include that just hit publish with the basic information, your office hours, all of that, and then edit later. So whether while you're creating right, you can create it. So let me just go back and see if this works. So we're going to do Sumner, okay? Create a Sorry, Summer brands. I doesn't matter. I'm just doing this for example. Summer brands. We are not a high school. We are a cupcake business. Cupcake, shot. We hit next? Okay. Why is this ending in an error for some reason. I don't know why. I want to create a business. Cupcake I don't know what that is. I have no idea what that is. I don't know if that's something weird. We are a curling hall. Okay, hit next. Should work. There we go. Do you want to add a location customers can visit, like a store or office, right? Do you have a place where people visit, or is it just online? You only do stuff online. Most of us are going to say, yes, we're going to hit next. I want to be careful here. So yeah, we enter in, you know, United States, right? And basically this, just fill out the information that Google gives. I've actually done this before, we've created a profile that help me to create. So you just go through whatever information I ask you, just give it. If you're not sure, just put in something that sounds okay and we'll optimize it later, which I'll show you in the next video. So that's how to create a new Google Business profile. If you already have one, that's how to request access. And if you already know, like, Hey, I worked with this marketing company called you, 360 Marketing, I think they made a Google Business profile for us. Let me ask them. Send them email, say, Hey, did you create Google Business profile? If so, give me full access. Here's my email. And then they'll be able to give you access. And then that'll move us into the next step. So this is how to create it. If you have questions, let me know. Without further ado, let's go ahead and actually get to optimizing a real Google Business profile. 19. LIVE Google Business Profile SEO: The time has come. It's time to optimize your Google Business profile, and the best way I found to do that is by live optimizing a real business profile, looking at what they do well, where they're maybe lacking. There's some opportunities there, and where you can follow along and do exactly as I'm doing with your own business step by step. So first, you've already either have your profile or you created it in the last video. So we go to business.google.com. That's going to take us here, right, or you just type in Google Business into Google, and you'll reach the Google Business Profile manager. Now, it's important here is to make sure that you are logged in in the top right, which I'm not going to show that information, but make sure you are logged in to the correct profile if you have multiple Gmail accounts, right? So, whatever your business Gmail account is, it should not be your personal, by the way. It should be a business Gmail account that you have. Either, you know, it could be business@gmail.com or, you know, business at business domain.com, if that makes sense. But anyway, your business email associated with Email. If you don't have one, you can create one, and then it gives you access to this, make sure you log in here because you might get here and you're like, Way, Sandra, where's my business? It's not here. It's because you're not in the right email. Again, that's in the top right, which I can't hover over because it shares some sense of information. So what we're going to do here, okay, I have a few in this case, right? And if you're a marketer and run a marketing agency, then you will likely also have. So we're going to focus on this one right here, okay? So, click on the business you want to optimize, which right now is superplanet Media. So I'm going to click on that. That's going to take me to something that looks like this. And if it looks a little bit different, that's fine. It's just about getting to the right sections two different ways of getting to the same place. So first thing we're going to do is click on Edit Profile here in the left corner, okay? And, right now here on the right, this is how our business currently shows up in general on Google, right? So this is a live kind of tracker, you make updates on the left. It shows up on the right. Click on Edit profile. And then we're going to go through everything step by step. So first of all, business name. Well, what did we say before about business name? You want to have the name of your business, and then your location slash service. So, in this case, we're going to leave everything as is, alright? Superplanet Media. By the way, this is a wedding videography service. So for the business name, I'm going to click Edit, right? Space space. And then we're going to do let's see, superplanet Media. We're going to do wedding videographer, okay? And hit Save. So this is the smallest, biggest change can take up to 10 minutes to make. But before we are superplanet Media. And just to show you real quick, Google Maps. Okay? So I'm going to go to Google Maps. Okay? I'm gonna type in. This is a Cincinnati wedding videographer. Now, since I've looked for Superplanet, my results might be a bit different. These are the sponsored ads. So again, we want to look at organic right now free, we're doing things for free. So we have lifetime films together as one, Harmon films, elegant productions, da da da. And I'm just scrolling basically to find superplanet Media this action insane. Right? Because superplanet Media is a Cincinnati wedding videographer. So when I type in Cincinnati wedding videographer, I want to show up, and this is cranwy, super far down. This is crazy. Think about how much work it takes for someone to find your business. No one's doing this work. This is way too much. And a big reason is 'cause you don't have the keyword in your name, right? So what's good is a lot of these, don't we have Harmon films, lifetime films, production film. So they have the word film. That's why they're showing up higher. So going back to our example, where to go? There we go. Okay, we're back to our example. We change it superplanet Media, dash, wedding videographer. It could also be superplanet Media dash, Cincinnati wedding videographer, but that gets really long. So you want to kind of keep it short ish, but have your keywords in it. Not like Super Planet Media, full, you know, full cinematic Cincinnati wedding videographer and photographer service. That's like insane, right? Keep it a bit shorter. Or I would change it to SPM Cincinnati wedding videographer. So either SPM Cinti wedding videographer or superplanet Media wedding videographer, because both are about the same length, right? They're about the same length. But because this is already an established brand, they already have people searching for them. Their website has superplanet Media on their website. I want to keep things consistent. So simply the name dash and then keywords and or location, we're good to go. So great for business category. Okay, really key here. Go to Google Maps again. Type in your main keywords into Google Maps and look at the top results, and then look at their category. So the category is right underneath the reviews. So we have lifetime films, wedding service together is one, wedding service, Harmon films, wedding photographer, elegant wedding photographer, wedding films, wedding service, etc, wedding service, wedding service, you see what I'm seeing here? Wedding service. Most of these, if the videographers have wedding service. And actually did a little updating before I got ahead of myself. Before this was Let's see. Videography? Because anyway, we can go in here to primary category. Okay. We can do videography, videography. Okay. I think it was video. It was video something. Let's say video editing service, was it before, where my competitors that are ranking have wedding service. So if they're ranking well and they have wedding service as their category, then it might be a good idea. Not always, but a lot of times it's a good idea for me to have the same. So I'm going to make sure it's wedding, what was it wedding service? There it is. And I can actually add another category. Let me check. So, again, we're doing this live. So I'm going to go back and forth and show you literally how I optimize Google Business profile. So let's see with wedding. Wedding, we're not a wedding shop. We're not a venue, we're not a buffet. We're not a chapel. We're not a planner. If we also offer photography, I would include this, but I know that my client here does not have that, so it's just gonna be wedding, videographer, da da da, no dresses. Okay, no. But I'm going to see videography. Let's see. Video Could be video editing service. Let's see video. Let's say film. Film rental, film production. That could work. But producing films, it's almost more cinematic, so I'm just going to leave it with the main wedding service. We're gonna hit Save that should have been it already. So they're showing you kind of how I go about it. So, business name, we're good. Business category. I just choose one, keep it simple. If there's two, like, if I was wedding videographer and photographer, I would have both. Whatever my main services, which might be photography, then I'm going to put that as my main, right? And my secondary, I would have wedding Well, sorry, let's say wedding wedding photography. There it is. Let's see if there's wedding video, actually, wedding video? No, there's not. Okay. So wedding service, maybe secondary wedding photography, or I could reverse that, right. So anyway, cancel because I already did that description. Huge. Most businesses miss this. This is huge for keywords, right? This is really going to help you. Maybe not a huge boost, but it's going to help you because there's keywords in here and people search for keywords. So Superltt Centi based wedding videographer, offering full day cinematic wedding engagement announcement videos with the focus on da da da, known for flexible. This is great, right? So, you don't have to perfectly follow that format that I gave you in the past video. For the Google Business description, this is where it goes. If I want to edit, I click on Edit. You know, I can edit anything that I want, like, you know, call now or a book with the link or text, right, whatever it is. And another point, right, use all the shelf space, this philosophy. We have 750 characters. Each character is still like, you know, one, two, three, four, right? That's four characters, right? Every kind of Well, actually, let's see, spaces are also characters here. It depends on the platform here. They also count. I verify that. So every space or integer or letter is a character. That's what a character is. We have 750 characters. It's not words. It's not just letters, but you can think of it kind of like letters. That's most of the characters here are letters, but spaces are also characters. So we have a maximum of 750, so we want to keep it under 750. But try to get as close as possible. And what this does really well, it's 600 659, if you are sure where I'm looking, it's right here. 659 out of 750 characters, that's great. Because the more characters we use, that's basically more keywords, and that's more searches we appear for. So this business is doing I give them an A plus for their description. This is great. Good job. So business name. We improved it. Wedding category. It was actually good before. I actually edited that right before this video and forgot to update it. But, you know, it was before it was like film production, and now we changed to wedding service, so now it's better. Description is great. Opening date, you know, not a big deal. And by the way, I mentioned the top six ways, the top six areas to optimize your Google Business profile. There's the others that are also important. So you want to fill out everything that's relevant. So yeah, opening date. Okay, contact information. They have no phone number and no chat. So if I click here on the Edit thing for chat, if you're outside the US, right? We all use WhatsApPretty heavily, all my Brazilian family uses WhatsApp. Then we have text message. So if customers are company through WhatsAp use that. If you're like, What the heck is WhatsApp? I've never heard of this before, or I know what it is, but yes, we don't use that in the US. Just use text. The easier it is for someone to contact you, the easier it is for them to buy from you and the more money you make in general. There's some unique cases, but in general, that's gonna be the case. So what I recommend So I'll do this afterwards because I want to, you know, not share some sensive information. I'm going to tell my client, Hey, what's your phone number? And you offer text. By the way, I would absolutely enable text, cause a lot of consumers now, especially younger, like millennial, especially Gen zi, Gen Alpha, da da da, all the next generations, depending on how long this course goes, are texting or messaging. So I would absolutely enable that. So in this case, there's no way to call this business, and there's no way to chat. If I have questions, like, Hey, do you do this? Yes, we do. Hey, right, let's meet, but I'm pretty sure I'm gonna buy from you. This business is missing out because they don't have their basic information. So I would add here the phone number, okay? You know, country, which is the United States. We have all these say it's Albania, da da da, right? Phone number and chat. Moving on. Website. You click here, copy and paste the URL of your website, which is HTP or HTPS. And actually, let me just We cover this later, okay? In the website SEO, we have a full section on this. We're just copy and paste your website in here. Actually, I'm going to check that real quick. Superplnet Media. All right. That's the website, so I'm going to nice looking website. We'll see how it performs later. So I just went to the website. There's actually this S that is missing before it was P. It's not a big deal. I just actually noticed it now, and that's why we do it live. But just open your website, and the very top is you can't really see in the very, very top in the basically search bar, copy everything, and then just it's very nice. Then paste it in here, which I've just done here, okay? So, actually, this was out of date. The S stands for security. So yeah, so this is actually better. This is actually better optimized. Anyway, this is a side note. So double check. Sometimes your information is going to be so that's great. I can't believe I caught that. Social profile, same thing. If you have Tik Tok, YouTube Facebook, Instagram, if you have them, go ahead and include them. We're going to cover Facebook and Instagram because that is the most powerful for small businesses because they're a videographer. YouTube is really powerful. They upload with consent, they upload their videos to YouTube. They have keywords in their YouTube videos like Lexington wedding video, you know, Ann Arbor, Michigan, wedding video, et cetera, and it ranks and gets people to see the video and then click in the description and go to their website. But in general, for most businesses, this is not necessary and TikTok, currently, although that might change, and I'll make update videos, but right now Facebook Instagram. So anyway, put your social profiles in here. That also helps what's called offsite SEO. When you have links that go to your website, like from Google Business, from TikTok from YouTube, that helps give you a little boost. It gives credibility because Google sees, okay, reputable websites like tiktok.com, youtube.com, facebook.com, instagram.com are referencing that increases domain authority, DA to your website. We'll cover that more later. Just put your social profiles in here and we can add more. So we can add LinkedIn, if we have it, Twitter, and Pinterest. That's what we currently have. It might change in the future, but we can add more. Not a big deal. Our goal is not to get people to go to our social profiles. It's to go to our website. But for whatever reason, people might want to go to our social profiles, and it gives relevance to our profiles, so go ahead and include them. It's a good thing to include. So it's already good, so I'm going to hit cancel. Alright, so for your business location, put in your business address, so your full address goes here. Make sure you have it. Regardless. Okay, so put your full address in here. So that's great. Oh, Matthew. That's great. By the way, I just I volunteered here. That's a great ministry. Alright, service area. Okay, this is great. This is rare to see you in a Google Business profile. They've done a great job. Remember, it's one to three big cities near you. It's one to four counties. And then the rest are towns and towns and neighborhoods that you serve in your area. So this is a wedding videographer, and they can move, right? They're mobile. They can go up they're in Cincinnati, Ohio, not They can go north to a bigger city north of them. They can go south, they can go east and west. They can go in their area nearby. As well as in their specific area. So people are typing in, for example, Claremont County wedding video, Loveland Ohio wedding video, Louisville, Kentucky wedding video. They're typing this in. So if you have them in your service areas, which again, as always, click on the Edit button, and we can search. So, for example, like I said, like four, you know, we can type in, like, random, you know, ZIP codes. Okay, which I don't recommend. Don't use zip codes. We can have like county. I'm just gonna type in, sorry, county. So like Durham County, Carry County, et cetera, we can do, like, cities. So if I type in city, right? Ottawa, City of Vancouver, whatever it is. I'm just going to make up a city Let's say Sumner, Sumner, Washington. I know that's a city. There we go. Sumner Washington. Let's say that we're Sumner Honda in Washington State. Sumner. By the way, I'd love to see a message from you if you're from Sumner, Washington. It's my name, and it's the name of the city in Washington. Then I found out on my honeymoon. So search so you have a total of 20 that you can optimize, okay, here. So we have one, two, three, four, five, six, seven, eight, nine, ten, 11, 12, 30, 40, 15, 678. We have 18. So we can still add two more. You don't have to fill this out. If you're like, Hey, Sumner, we only serve like one specific area in the middle of Wyoming, for example, and nowhere else. Okay. But usually we can service other areas, even if we're located, like, we're we're a floral shop. Yeah, and we're located in a specific neighborhood, do you get people from other neighborhoods that come to your shop? If so, include those neighborhoods. So if you have the data, look back if you've been in business for ten years, 20 years, whatever, even a few years, look at your data. Where have your customers come from mostly. Look at your data and just whatever data you have, check it out. Whatever it is, include those those counties, those towns, those kind of like little cities, and the big cities. Big city, little city and counties, include those, like I mentioned before in the last video. Also what could be a good idea is what I'm going to do is go to Gemini. So gemini.google.com. MSAt's see if it works here. I'm a Cincinnati wedding videographer. What are the biggest neighborhoods, Towns. Geez. It's tough to type here. Towns. And it does need to be spelled correctly, in general, I the greater Cincinnati area by population list the top 20 in order. This is exactly what I would do. Basically this, if you're not sure where customers are coming from, like, you have some sense, and you can get like four, you know, locations in here, it's very helpful. What are the wealthiest areas in your neighborhood? Consider targeting those. What are the biggest areas, right? Because usually when an area is bigger, that means there's more people. When there's more people, that means there's more sales in general. So, Cincinnati, so Hamilton? Let me check this. Westchester I know this because I need to know the business. That's a big area. Let's check. If, where are we? There we go. Do they have Westchester here? They do. Okay, good. So I'm just asked Gemini. You could go on google.com or Gemini, which is Google's AI currently could change. I used to be barred. Type in. What are the biggest or the wealthiest areas around me? Basically, ask them that, and then it'll show you. Hamilton. Hamilton. Let's check that. There's Hamilton County, but there's also Hamilton, Ohio. So we have Hamilton County, that's a big area. So I'm going to type in Hail Hamilton, Ohio. Oops. Did I spell that right? Hammil Geez. I don't know what's going on with this. There we go. Okay. Hamilton, Ohio. And make sure that's not a county. Let's see. So we have Hamilton, Ohio. I believe there should be somewhere in here if you see it Hamilton County. Brown County. There it is. So this is key, right? We have Hamilton County. That's where the city of Cincinnati is located, just kind of that area. We also have Hamilton, Ohio. That was a great call. It's one of the biggest areas, the city or township or neighborhood in Cincinnati, and we weren't targeting it. So that's key. Let's see if there's anything in here. Fairfield is a good one. Let me see. I just know this because I know the area. If you're a marketer, you should know this, too. If you're a business owner, right, you should know your area. If you don't get familiar with your area first before you do this. But we all kind of know, right? We've been in the area. So, Fairfield I don't. See, that's brilliant. So we're going to do Fairfield Fairfield, Ohio. There we go. So remember, we had 18 before. We have a total of 20. So now, when someone types in Marimont wedding videographer, Lexington Kentucky wedding videography, Indian Hill wedding video, Anderson town or wedding video in Anderson, et cetera, also another little hack. This business, right, is wedding videography. So they do their videos in venues. So for them, this specific business, what are areas in your city that have beautiful wedding venues? Where are people getting their weddings done, right? There might be certain areas, and we want to include those. So, you know, in this case, wedding areas, where are people getting married? Like, what locations? And that's why I have High Park, dah dah dah. Number two, what are big populated areas? What are the biggest towns or sub areas of your big city target those? And also, maybe if you service them nearby cities, Columbus, Ohio, Lexington, Louisville, Indianapolis, Indiana, right? It's all in that area. That's an option. And don't spend a ton of time on this. Fill this in as best you can. Don't go and forth. Oh, my gosh, I have no idea. I want to make sure I'm doing this correctly. This will help you, but it's not going to make or break you. So the really key thing is make sure you have, like, your main, at the very least, your main target big city in there. That's the bare minimum. But it's good to add these because like I said, these are keywords. So when someone types in wedding videographer Covington, I show up. If I got rid of this, right? Now someone types in Covington wedding videographer, I might be lower in search, right? It might be harder to find me. But then I add Covington Covington, Kentucky. There we go. If I add that, that can potentially, not always, but potentially help me get more visibility for that keywords. Does that make sense? All right. If you have questions, of course, always let me know. We're going to hit Save. We had 18 before, which was already solid. Most businesses don't. And we just added two more. We're going to hit Save. Let that update for a second. Okay. Yeah, we'll have to give it a second here. And then we'll get to the rest of our business info, which is really simple. I think we've actually got the big stuff so far, kind of some of the most important things. And Ooh, dismiss. Let me make sure I have 20. So, one, two, three, four, five, six, seven, eight, nine, ten, 11, 12, 13, 14. Should work. Let me try one more time. There could be an issue here in case there's duplicates. I've actually not run into this issue before, which is interesting. Um usually always happens when I'm doing a tutorial. So we'll just check, see if it goes through. If not, I'll have to troubleshoot, maybe, like, remove something. Maybe we're over by, like one. So if I have to remove something, I'm just going to think, what is what is the weakest part of this? Like, what is not really maybe the most important? I'm going to look don't get Let's say this. I know the business. We don't get a lot of business in Dayton Ohio. So I'm going to do actually, no, we don't get a lot in Lexington. So I'm gonna out of this. Let's try this, right? And that's why I like to do this live, because if I encounter these issues, you can encounter these issues as well, and it walks through how to go through. So I know it takes up a little bit of time. This should definitely go through if it doesn't. Alright, so I'm gonna hit Cancel, so it's gonna undo. I'm gonna go back. Let me just try what was it? Hamilton, Ohio. Alright, I'm gonna hit Save. I'm gonna see what happens here. So I just basically canceled. I went back to see if I could add one more. Maybe for some reason, I'm only able to add 18 here, which I don't really know why. That would be the case. But we'll see if this goes through. And basically, the rest of her profile is gonna be, you know, our basic information like hours, parking, all of that. Yeah, so I'm not really sure here. I might just at me, so I'm going to go back to Hamilton. We're gonna do one more cause again, you might through this issue, so thats why I'm troubleshooting right now. We're gonna do Fairfield. Fairfield Fairfield. Fairfield. If I can spell, cheese. Okay. Fairfield, Ohio. Alright, I'm gonna try this. If not, then maybe for whatever reason, there we go. So there's some issue with Hamilton for some reason. I don't know why. That happened sometimes. I haven't seen it here before, so that's interesting. But yeah, so we were able to edit that. You have to go back and forth a little bit in case you run into any issues like that. If you keep running into an issue, you just let me know. Alright, moving on. We're good with that. Opening hours. So what days of the week are you open at the office? Is your shop open? That's what you want to have here. Currently, and I know this with my client, they're at the office nine to five Monday through Friday. They are not in the office Saturday and Sunday, okay? So I'm going to so I click on Edit. So we're open with main hours. So, for example, if you want to permanently close your business, you can click this, which hopefully is not the case, temporarily closed for whatever reason. Hopefully, you don't have to ever click these. And if you don't have specific hours, you're like, Hey, we're like, basically online. We're an online, local business. Like, we wholesale stuff, you know, we're kind of or we're only online, we don't have a physical business. You could just have open with no main hours. We're going to have open with main hours, this is most of the case. So I know for a fact this client of mine is closed on Saturdays and Sundays, so I'm going to have him closed on that. That's actually a mistake. And I'm going to hit Save to update that information. So that's how we do it. So whatever hours, do you guys have any special hours? Easter is coming up currently as of the making of this video. And if it ever comes out of date, I'll update it. So, you know, you can update that in case, like, Oh, yeah, for holidays, update those hours. Okay. Really, really important if you have different hours. That's where you do it. So you actually come in on that time and actually edit this section. So that's special hours you could add more hours like we have brunch at this time. We have breakfast at this time, happy hours. Obviously, a lot of this is specifically for pick up and takeaways at this time. The kitchen opens or closes at this time, obviously heavy heavily for restaurants. So if that's relevant to you, go ahead and fill that out. If not, which is a lot of us we can move forward from the business. No need to have anything here. You can scroll past that. So current. So for accessibility, do you have wheelchair access, right? Specific You can click add it to see, and this can update with time. So, do we have assistive listening devices? No, we do not. I can click. No. Has assistive hearing loop? No, has wheelchair accessible parking lot? I actually have to ask my clearer to make sure. I believe they do. I'm going to leave that actually blank because I don't know. And I want to be careful. Wheelchair accessible, I believe they do. We're going to hit cancele 'cause I'm not 100 perct sure on these, but this is how you would fill it out, right? And that's great, especially if that crowd I was at a Texas steakhouse with my parents when I visited the US a tour bus in Kentucky shows up with a lot of wonderful elderly people just flocked into this Texas Roadhouse. And knowing this information can be very helpful if your clientele is that older kind of generation, you know, God bless them, the great generation, it's really good to make sure you're servicing them. We have amenities, okay? Do we have gender neutral toilets, yes or no? You can update that. Crowd. So, you know, you can update this as you see, friendly, transgender safe space. So if this is relevant to you in your business, make sure you update that. And I would just edit everything. I would just go in. If it's not really relevant, you're like, Oh, yeah, we do, but, you know, it's not really relevant. Leave it blank. It's okay. But if it's important, Fill it in. Okay, parking. Multi story parking car park, we do not free of charge street parking. Free parking lot? Yes, he does have onsite parking, yes, he does have paid multi story. You can actually just leave that blank. I might just leave that blank, actually. Oh, I can't now. It's fine. Not a big deal. Paid free parking. But yeah, I'm actually just going to let me cancel. I'm just going to say what we do have, right? So we have a free parking lot and onsite parking. That's important. This is really key, depending on your business. Where I am outside the US, it's very common. Not a lot of parking lots. So if you have a parking lot, that can actually give you a little edge over your competitors, and I might actually choose you because of that. That's important to have little things, not make or break, but little things that are important. All right. I do we do amenities? Yes, we did. Da da da parking? Place page attributes. Let's check this out. What is your primary way of chatting? Is it text, Facebook messenger, et cetera? Just choose it if you have that. If you for whatever reason, you're like, Hey, we do not text with our customers at all, which could be a good thing to pursue. I might recommend that in general. In main case, it's gonna be text. But in this case, my client does not yet have his phone number, so I'm gonna cancel this. But otherwise, I would put text as our primary chat. That's how I want because everyone has phone so they can text. Some people have WhatsA. Some people have Facebook messenger. So my main is gonna be text message. If you're just starting off and you're like, super budget, you know, small business, and you want a free platform, you can use WhatsAp for Facebook, right? And if you're in the US, I would use Facebook messenger. If you're outside, I would use in general WhatsApp. Kokotok I think that is Korea, if I'm not mistaken. And line is it doesn't really matter. You know, if it's your country. Okay. Uh. What do we do? Planning. Is an appointment required to see you? Yes or no. Very important if it is required. In this case, appointment is not required. I'll let him fill that out. It's kind of in between because it's probably best if someone has an appointment. And especially if you have a booking thing, you want to say no. You need to book here before you or sorry. Yes, appointment is required. Send them to your booking link. So cancel. And then, lastly, we have service options, offers online appointments. Currently not, but that's a good idea. On site service available. In this case, we're just going to leave it blank because no, right? Can Like IPhone Repair store. On site service available? Yes, we do it on site. Okay, cancel. You can leave those blank. This isn't the make or break. You want to fill everything out, but this isn't as important for searchability and all of that. So we're all good here. Everything, right? This is pending. I think we have some more things. Oh, actually, this went through. Great. Good. This is the bulk of everything. There's a few more important things, but we're good here, right? We see that the information is pending. That means the changes have been made. So we can safely hit the exit, okay? So let's edit profile, read reviews, not important. Photos very important. Photos and video is very important. Alright, let's check these out. So this business is a wedding videographer, and they have, let's see, one, two, three, four, five. They have their logo, as well, which is fine. You upload your logo here, but basically five photos. Right? If I'm looking for wedding videography, first of all, I want to see videos. So this is specific. This is where I'd recommend video. If you already have videos made, upload videos here to this section. If you already have photos, of course, which you should have, upload those here, and you can take them on your iPhone. It's okay. Try to take good quality photos. If you're a photographer, then you should absolutely have good quality photos, or a videographer. But if you're a regular business like us, like most of us, you can just take it with your iPhone. Just try to do a good job with it. So this is good. But, if I'm shopping around for wedding videographer, I want to just make sure that they crush it. So I already showed you before, you know, what kind of photos they have of each, like, you know, in action of, you know, you or your team member working and actually doing things. The final result, which is good. These are the aftershots, right? You know, technically, or the product or service itself, it is what it is. So, in this case, right, people get if I offer engagement services, I would have at least two photos of a couple getting engaged. A couple of photos of the ceremony and some keyshots of the reception, toasts, things like that, like key moments of a wedding. I would have those photos so the user can see, Okay, this is really good quality. I want my wedding video to look like this. So, photos, in this case, yes, they should be uploading videos. It can be short, short videos, not super super long. It depends. 15 seconds, 30 seconds, a minute long. You can upload those here. So in this case, good start, I would upload way more photos following the template we covered in the past video, and I would upload videos. How do you do that? Okay. You click on Ad photos here, and then you can add it from your desktop. So take your photos, put them onto your laptop, click on Ad photos. You can upload them here. I need to share not show some sensive information, so I don't want to do that. Also with this business, little side note that we'll cover later in the course, if they use Google Ads, they'll get $500 in free ad credit if they spend $500. If they spend $500 in Google Ads, they get free $500 for more ads. Really powerful. We'll talk about that later. Also, another kind of key point I want to here for the cover? Okay, really important. The cover is the main photo. It's your main image, your main photo. That's what customers see first before all your other photos. Like, let's see if we go back, da da da, where were we? Okay, here. Let me hit refresh. Should show up. Look at this photo here that I'm pointing to, okay? And we go back here. That's this photo. That's our cover photo. You want your cover photo to stand out. You want it to be eye catching. It doesn't need to be pretty. It doesn't need to be super different. Many times, this is the exterior of a business. So this could just be your building, right? Boom, it's just your building. If you do a service inside your building, it could just be the building. It could be your team members. So your team lined up and, like, smiling. It could be the end result. Just think about, like, what is most important to Like, what is one photo that kind of summarizes what you do as a business? What's the one photo that stands out and summarizes what you do as a business? So we're going to click on change cover here. Okay, I actually can't I can't let me check this. I should. D D Actually, if I reorient, does not. I don't know why it's not doing that. Anyway, by changing, we can click here and we can upload a different cover here, which right now, it's actually perfect so I'm gonna leave. This is the best photo, right? 'cause if I'm looking for a wedding videographer, this photo summarizes wedding videography, right? This is the moment, you know, that first official kiss as husband and wife. That's the moment, right? I announce you husband and wife, you may now kiss the bride, right? It's the typical kind of thing here in the US. Boom. So that's good. I wouldn't have this, any of these other photos. This is a great main photo for this business. So like I said, it could be your team smiling, you know, standing. It could be the outside shot of your business. It could be a key moment, right? If you're like a burger place, right? Maybe it could be your outside location. It could be your burgers. That would be And I would say whatever's most important to your customer. Like what are they looking for when they go on Google and search for what you sell? Wh 20. Discover This Little-Known Image SEO Hack: This video, you're going to learn a secret, simple hack to getting more views and ranking your images on Google. So whenever you're uploading images to your Google Business profile or your website, so specifically those two areas, it could be others as well, but really just those two you want to change what's called the metadata of your image, right? So basically, there are keywords that are associated with images. Google can read and uses this information, especially in combination with other factors to ultimately rank you, as well as when you go on Google Images, right images.google.com, and you type in certain keywords and see certain images that's heavily influenced by the metadata, right? So there's different factors here. But essentially, anytime you upload an image to Google Business or your website, do this. It's simple, and it does give you a little bit of a boost when it comes to keywords ranking and visibility. So that's why I have this image here, okay? It's random image. So, let's say that you are a home cleaning service in Malibu, California, right? And you're adding this photo, your Google Business profile. That's great. So currently, and I'll kind of show you, right, this is a file name right up here. Made ProCom Underscore 685739 da da da. Means nothing. And this is how most images are. They're just weird random file names. So I'm going to show you how to optimize this using Mac. So I'm going to exit out of this image, okay? I'm going to open up the Photos app, so you can just search for photos in the search bar. It should look something like this, and I'll just kind of drag it over to make sure you can see that, okay. So we want to focus on imports here, I'm going to take and ignore my other photos. But we're going to take the photo that I just showed you. I'm dragging it, right? So I'm over here on the right hand side. I'm dragging it into Imports. We're going to Import. I already had it before, so that's why it showed duplicate. And there we go. Okay, I'm going to click on this image. I'm going to right click and click on Get Info. And where we want to edit are these? Well, right now, it's going to be these three areas, but it's total of four areas. So one. So I'll just do this. One, two, three. And then you also want here. This is not a keywords, but this is to assign location, which is going to be Malibu, California. Okay. I'll show you that in a second. Okay. So anyway, let's go delete those. Dah dah dah dah. Alright. So you want to take one of your main So whatever keywords from your keywords list, any of these important keywords that are important to your business, take one of those keywords. Again, it's gonna be a phrase, not just one word. It's gonna be a phrase, and you are going to name your image after that. So, in this case let's just keep it simple. It's gonna be Malibu house cleaner. That's what it's gonna be. That's one of our main keywords. And the keywords needs to be relevant to the image. That is important, okay? So this is Malibu House cleaner. She's cleaning house in Malibu. That's great. So we're going to do Malibu. So that's our keywords Malibu House cleaner. So I go here to add a title. Type in Malibu, hope I'm spelling all this right, by the way. Houses cleaner. Like I said before, dashes, no spaces, no commas, no brackets. Just each word needs to be separated by a dash. That's the best way for Google to read each image or the metadata of each image. So Malibu House cleaner, perfect. That's what we're going to do up here for the title. And we're going to change this later in a second. I'll show you how to do that, right? For the caption, we want to optimize the caption, the keywords, as well. Just have this keywords stuffed in this image. So Google is 100% sure and knows what this image is. Now for the caption, the keywords, no dashes, just spaces. So it'd be Malibu, house cleaner. Great. And then for keywords, actually, what am I want to do? Copy, there we go and paste. And I can just write out just to show you it'll be Malibu, house cleaner Enter. Okay. And I already showed you this. I don't know if I can reset that. Yes. I'm going to do Malibu California for the location. I can out just to show. Come on. Yeah, assign a location, Malibu California. It can be anywhere. What that helps with, again, is Local SEO, right, and getting that. So House cleaners in Malibu, Malibu house cleaner, that's going to help you. You'll show up on Google Images, which, you know, maybe it's not that important, depends on your business, especially if you're selling products online very important for services, maybe not as important, but it also helps your Google Business profile and your website with Google understanding it and serving it in search. And yes, this still works today. It's an old school tactic, and it still works not massively different, right. It's not going to transform your business and drive a ton of traffic, but it's a simple thing that gives you an edge. And especially if you do this, like one time, do it one time, upload these photos to Google Business in your website, and you're good to go. And it's going to help you forever. So no point in not doing it, if it helps, even if it doesn't help you like massively, it gives you a little bit of a boost. Alright, we're going to take this image. I'm going to drag, okay, to my desktop. Now, hopefully you can kind of see that here. I'm gonna out of the photos. I'll bring this up. Alright? So old photo, you can just delete that. So I moved it to Trash. I just deleted that actually just to show you, right click, move to trash because we have a new one here, right? Now, here, remember, our keywords is Malibu House cleaner. So for the file name, I'm going to click on it, hit Enter, and then I'm going to type Malibu House cleaner, just like before, right? Or was it house cleaner Malibu I totally forgot. Anyway, we can click on Get Info again. All right. And it's actually going to show us her information so Malibu House cleaner. Okay, Malibu House cleaner, right? We can see that there, Malibu house cleaner dot png. So we can see that kind of information there. Great. So now basically this after doing this basic optimization, just renaming the filename, which is here. This is the file name. Geez I keep going away. File name and the metadata, which was in our images, it's good to go. So we set this aside. I would take the next image, you know, open that in photos, optimize it, move it over here. Next one, move it over here and here, and then just upload those, whether it's the website, Google Business, and it's good to go. You don't need to do this for Facebook. You do not need to do this for Instagram or some of these other platforms because these platforms can actually scrub the data. Now, if you already have these images and you want to reuse them, keep the metadata. You don't need to change it. If you basically optimized a group of photos and you want to upload those photos to Facebook, upload them to Facebook. It's not going to hurt you at all, and it could actually still help you, but you don't need to. It's really just for those two platforms. Like I said, Google related platforms is where it's going to give you some kind of return and some kind of benefit. So that's pretty much it. I discovered how to do this on Mac, which many of us have, but many of us have PC. So I don't have a PC at the moment. I used to, but I'll show you I'll have to find a separate tutorial and show you how to do that. So I'll either link to a tutorial. It's really simple or I'll find another tutorial here and upload that for PC. It's this exact same principle, really, really similar process, but it slightly different tactically using a PC versus Mac. So that's one difference. So that'll be the next video. So you already watched this. You have a MAC, skip that video, and we'll get to the next one. 21. How to Ethically Get More Reviews for Your Business: You have a Facebook page, a Google business profile, and you have a few reviews or your review rating isn't exactly where you want it to be. So in either case, whether you want to increase your rating and your number of reviews, this is for you, right? And it's much easier to get a lot of Five Star reviews than a lot of businesses think. So what I've prepared here is a verbal email and text, review request template, okay? And I'm going to explain everything because it's not just asking for reviews. And you'll find this along with all the other student resources here. So I have a review template, open a new tab. Again, some of these tools might look templates may look a little bit different in the future, because I do update these every once in a while to make sure they continue to be the best. So here's the premise, right? You get customers into your business. A percentage of those customers have a really great experience. Hopefully most have either good or great experience. With them, you want to ask those customers for review, right, especially when you're getting started out. If you have a brand new Google business profile, you're trying to get to that 50 review mark or even get 100 reviews, it's really important to really ethically push that because you cannot pay for reviews. You can't be like, Hey, leave a review and we'll give you ten bucks or leave a review and give you a free appetizer. You could do that and get away with it, totally fine, but it's not ethical, right? I don't recommend that at all. I advise against that even if businesses are doing that. Plus, when there are fake reviews, people can sense it as well, especially in this day and age. So anyway, I don't recommend paying for reviews, bribing people for reviews, simply asking people for reviews, how you can ethically do this is specifically anyone that really seemed to have a good experience, ask them, you do this with every customer, right? And in general, as long as your customers are having a good experience, ask everybody. In general, unless someone's like, having a really bad day, maybe it's not right to ask them. They don't want to be asked and they won't leave you a good review if they do, maybe they'll just leave negative review. So, especially for those that seem to be generally either neutral or really happy after you deliver the product or the service to them, then you want to run through two of these. So one verbal and then either the email or the SMS. SMS text message marketing. This if you're already running SMS, we cover email marketing later in the course, which I definitely do recommend, absolutely. So, here it is, okay. Verbal. I've created one to three version sorry, two to three versions of each type. You can use this. You can change it to meet your brand voice, however you communicate, make it natural. That's the key here. But it's a very, very good solid template that maximizes the number of five star reviews you're going to get. So verbal. This is when someone either buys a product or service, they're about to leave with it, happy. You know, maybe they finished eating in your restaurant, they finish the adjustment, you finished working on their house, whatever it might look. Then you say, something like this. So how was everything? They'll respond with, Yeah, really good. Good. Hey, great to hear. Actually, if you have a minute, would you mind leaving a quick review about your experience? We're trying to get more Facebook reviews or Google Business reviews or trip advisor reviews if you're in the travel space, whatever it is, more reviews, and I would focus if you're not sure on Google Business. That's gonna be your number one. That's where I would focus I would keep doing this until you get 100 reviews, to be honest, because most of our customers use it to know what to expect. You can just scan the QR code on your phone here. We seriously appreciate it. So you can just have, you know, a piece of paper obviously, if you're atbd'suse it could be a little bit different could on your phone, you know, just remind them at the very least. But it's really, really good if you have a QR code, and they're right there. They have a little sense of an obligation to do it. You're not really pressuring them. They don't have to. But they kind of, you know, especially, any business I go into, if they ask me, I'm like, Okay, sometimes I just pretend to take a photo and I don't the whole point is not everyone's gonna leave a review. Actually a small perenage are, but that's really key, and to keep doing that. It's nice. It's no pressure. It's very light. It doesn't ruin anything with a relationship. You don't lose anything and you do gain reviews. And I'd recommend doing this as a campaign and just keep doing this on a daily basis until you reach at least 50 reviews, if not 100 for Google Business. For Facebook, it could even be as little as like ten to 20. Two different platforms, and they operate a bit differently. And then next we have B two, so how was it? And then they respond? Awesome. That means a lot. If you're open to it, we really appreciate it if you could share your experience on Google Business. A lot of our new customers actually find us that way, and your feedback will be super helpful to them. You need to scan the QR code on your phone here, right? And then, again, with Google Business, I already showed you, and if you didn't watch the full video, go back and watch the very end, where I show you exactly where to get that QR code. Actually I can probably pull it up. Here, if you go to Business Google, click on ask for review for Google. You'll have the link, okay? And you can save as an image this QR code, print it off and just have it there, say, like you leave us a review on Google, and then an arrow there. But it's really important not just to have the signage, it's to also verbally tell them this. It's you're going to get ten more reviews by doing that. It's huge. So that's verbal. Manipulate how you want. So that's the verbal. Also, I'd recommend doing, aside from just the verbal is to send out an email blast. So all your past customers, just everyone, send them one of these emails, okay? So email number one. First name, can I ask you something? If you don't have the first name, then just can I ask you something? There's actually two subject lines, right? So I can do, actually, I might update that just to be clear. This is one separate subject line. This is another. You choose between one of the two. So like, Jim, can I ask you something? That's the subject. That's what they see. Why? Because it's relevant, and it gets them to actually open the email and it's not clickba. And then here's the body. Jim, quick follow up from, you know, superplanet Media. If you have 20 seconds, would you leave us a quick review? One to 2 seconds is all it takes. Thank you. We seriously appreciate it. You know, Sumner at superplanetmdia.com, whatever it is. So really quick straight to the board. It's just, you know, past customers. There's a good chance a percentage of them had a great experience, and they're willing to leave you a review if they haven't already. So just send this out as an email blast and literally overnight within the next 48 hours, you can see, boom, your review rate go up on Google Business. And again, you don't lose anything. Don't be afraid to reach out. And this is another touch point. By the way, re engaging your past customers, if they haven't bought from you in a while, this is a way to get them to remember your brand again. This is actually a really great strategy, It's called a reengagement campaign to reengage with your business, especially with digital marketing. But again, you can change the wording. It's up to you. But don't worry about this. Oh, I don't want to come across like this. Ultimately, this is going to benefit everybody. Will some people get a little bit upset? Sure, maybe. Will most people not leave a review? Will some people leave a one star review? Yes, but it's all about the aggregate. It's about your effort in and the total result back. Are you going to lose customers because of this? No. Are you going to get a lot of five star reviews from this? Yes, will get one star reviews? Yes. Will some people be annoyed? Yes. Does it matter? No. That's at the end of the day, inputs and outputs. And the outputs dramatically outweigh the inputs of this campaign. You can read through as well. Again, so either one of these subject lines, Jim, can you help me or can you help me? Very powerful subject line. That's why I have the second version. And you can mix and match. You can do this subject line with this body, right? The body is the actual text in the email. You could do this subject line up here with this body, okay? Jim, thanks for choosing, Sumner Brandt, would you mind sharing a short review with this link? And then you just have the link here. You can say leave a Google review here and hyperlink it, so you just leave the link here. Even one sentence helps future customers choose the right business for them and know what to expect. Thanks again. We seriously appreciate you. And basically, these two strategies are based on two different psychology angles, two different mechanisms. So you can actually send both, send one, and then a week later, send the second one or send one on Tuesday, send one on Thursday, if you really want to. But I'll just send like one. I would send one. Again, not to, like, you know, go too far because it depends on what marketing you're already doing. It depends on how soon people have visited you. So that's kind of on the safer end. And tipping, there's also a third version as well. So whatever's best for you. And if you're already running text message marketing, if you're already if you have a very personal relationship, like, for example, here in where I am, I literally on WhatsApp have I have my pastor on WhatsApp. I've got a chiropractor on WhatsAp. I have a massage on WhatsApp, and they literally just message me every once in a while. So if that's the case, if you have that personal text message relationship with your customers, it depends on who you are. Don't do it all of a sudden. If you already have it, then do this. So you can just say, Hey, summer a quick follow up from, you know, Superplanet Media. That's a bit more professional. If you have 20 seconds, could you leave a quick review here? Hey, Cynthia, I hope you're doing great. Would you mind rating your visit with jungle gyms? It's extremely helpful for future customers, and we really appreciate it. Insert the review link, especially with tax to be super straight to the point. And anyone who had a good visit they're like, Oh yeah, I was actually meaning to leave review. Oh, I didn't realize how important it was. Boom. So yeah, mix the verbal, if you can, right, depending on your business, which most should be able to with especially one of the emails, if you do both of those, so verbal every day, and then send out an email blast, maybe a couple emails you will dramatically increase your Google reviews, your Facebook reviews. And for the strategy, I would focus on getting as quickly as possible to 50 Google reviews. If you already have around 50, get it to 100 as soon as possible. 100 is three digits. And psychologically, there's a very small difference between a business that has 100 reviews and 900 reviews. You know, nine times more reviews, 800 more reviews, but it's pretty similar because in the human mind, it's both three digits. Right? Kind of like the difference $999-10. 999 is way cheaper than $10, because, you know, it's not it's the single digit, right? It's not 10004. It's 999, three digits, if that makes sense. So get to 50 as quickly as posible on Google Business. If you already have 50 because it depends on your business. If you don't really have a lot of customers every year, like, you have 12 customers a year. Okay, then you want to try to get to 50 as soon as possible. If you have hundreds or thousands, get to 100 and focus on that. And then I would do the same thing with Facebook page, which we'll talk about later. And I'll show you the profile and everything like that. Same idea. You can get a link to the review section of your Facebook page, and I would get anywhere from like five to 20 reviews. It depends on the business. It doesn't need as much. Most people use Google. That's way more traffic than Facebook. But depending on your business Facebook can actually be a very big traffic source, which is why we cover it in the course. Very powerful for local marketing. A lot of people still use Facebook. Great with SEO can rank well on Google, as well. So, you know, start with Google, get it up, then go to Facebook, grow that. And from there, you can keep it going. Keep getting more reviews. Keep it up. You can ask people to do different things. Instead of asking for reviews, you can say, Hey, you want to know, schedule another session. We'll talk about that later with lifetime value and upselling and cross selling. Basically, when you get people near your doors, maximizing the amount of money they spend with you strategically. And without pressuring and doing all that, you're like, Oh, no, I don't want to do that because it's going to turn people off. They're going to get upset at me? No. Some people will, no matter what you do, you're always going to upset people, no matter how little or hard you try. But we're doing things that work that are proven in a very tactful, professional way that ultimately help your business, which then should, it's a good business, help your community and the world around you. So I hope you found this valuable. Again, you can access that with all the other student resources. Yeah, just go to file, like usual file, you can see that here. Make a copy, make your own copy. Edit this as you like. Copy and paste. It is yours. So I hope you found this valuable. That being said, let's get to the next video. 22. Instagram Marketing: Introduction: Welcome to the Instagram marketing module of the course. Super, super powerful. We're going to cover SEO, marketing, content creation, all good stuff, specifically for small and local businesses. The reason for that is because Instagram is one of the largest platforms digitally in the world. And not just that, but like I kind of alluded to, Instagram has specific advantages for small and local businesses that sites like YouTube don't have. People are making money on YouTube. It's a whole different strategy. And for the majority of small and local businesses, having any YouTube strategy is really not necessary. The amount of time and money you put into it versus the return is much lower than Instagram, Facebook and some of these other platforms, which is why we focus on it. You're not already familiar, which I'm sure you are by now, but Instagram is a social media platform where people share photos and video, although mostly video. This can be personal accounts, also business accounts. And what's really powerful, especially as of more recently is users on Instagram are increasingly using Instagram to find and vet businesses before purchasing, which is really powerful. So even just having a presence on the Instagram platform is important. Let's say you're not this big content creator. You don't need to pull out like a ring light and have this strategy and spend hours and hours, hours of content creation and hundreds or thousands of dollars in editing and posting, you can, that can be successful, of course, but you don't need to, right? And I'm going to show you the specific strategy and specifically covering optimizing your profile. So designing your profile in such a way, which is what you see right here to where people can find you and then also content marketing strategy to have at least some content that ultimately pushes people to book with you, to buy from you, or if you want to do this long term to actually make Instagram, not just a one time channel that you post some content, leave it up there, and it's a place where people can find you and then ultimately go to your website or call and all of that. Or you can have it to be a place where you actually becomes one of your largest, if not your number one marketing channels. So I'm going to cover everything for you here. Of course, if you have questions along the way, let me know, and let's go ahead and get to it. 23. Instagram SEO: Optimizing Your Profile: This video, I'm going to show you how to maximize the amount of views and ultimately sales that you get from your Instagram account, whether you already have an account or you're creating a brand new account for your business using this proven template that I'm going to walk you through step by step. Alright, so first of all, obviously, we need to know how to navigate this. So if you already have an Instagram account, go to your phone, log in Instagram, and you should see a section that says Edit Profile, whether right there or it'll be within your settings in the top right corner that little kind of hamburger bar. Click there, and then you'll be able to edit and follow through. If you're brand new, simple, of course, you know, go on your phone, go to the app store, find the Instagram app, and then it'll prompt you to create a new account. So go ahead and fill out your information. I'd recommend going through this first, so you kind of know what to use for your username and your full name here, but you can always create and then edit later. So it doesn't really matter too much. Once you have that, we're ready to get going. So first of all, there are different sections to optimize, just like with our Google Business Profile as well as with Facebook. So the first is your username, okay? In the top left corner here on the screen, that will be your name or your business name, without any spaces, all one, and I'm going to show you two examples of this to show you exactly how to do this, okay? But first, we need to walk through the strategy, then I'll show you the examples. So it's really simple your name, your business name. Next is your name. So that's your user name. Now, this is your name, okay? Within the Instagram system. Those are the words that I'm using. So for this, again, you're going to have your name. That'll be your professional name, you know, with spaces with capital letters, then a line break or a line, and then your local keywords, okay? And I'll show you how this all works. Next, you have your profile photo. This will either be a photo of you if the business is just you. It's like services that you're offering, or usually it'll be your business logo. That is what we go here. So you just upload that there. If you're a page category, you're going to select the best category for you, which again, I'll show you that again. And then what's really key here is your bio section, okay? This is the copy that goes This is all your Bio. This is really kind of also called the Bio section here. So first line is going to be who you help second line is who you are. Third line is a credibility statement about you. So appeal to authority, appeal to social proof. You know, the principles of persuasion will go here. And then a CTA, which is also called a call to action. So what you want people to do, right? And then lastly, we're going to have your website. So just your website, URL right there, and as simple as that. Okay? Then you create this profile. People can message you. They go to your website. But the whole point here is, this is designed for people to find you because you're going to have important keywords here, when anyone who's searching on Instagram, whether it's a lot or a little, anyone who's searching is going to find your profile. But also, especially this section right here is key. This is what's going to convert them or another word is convince them to message you, to call you, to go to your website, whatever is most important to you. Alright? So right, let's see this in action, right? So first we have Emily Miser, right? So that's her name. She is, you know, a service provider. She is a CPA. She has her own own business, okay? So I'm going to have two examples here. So, in this case, her name's Emily Miser. So for her username, just Emily Miser. Really simple and straightforward. No need for keywords in that section. You don't have to have Emily Miser CPA. You could, if you want, it doesn't hurt, but I like to keep it shorter and just keep it your name, okay? So in this case, if it was made Sumner Hobart, I just put that in there. So no spaces, all lowercase, Emily Miser in the top. Actually, let's see if I can. There we go. Just to show you here on the screen. Next, what most people do is they have their business name or their name here, like Emily Miser here and that's it. This is huge. Okay, for keywords optimization for SEO with Instagram, this is the most important. This can transform your results in terms of people searching and finding you by doing this. So you have your name, your business name or your personal name in this case, and then followed by your localized keywords, okay? So in this case, this is actually quite long. Don't need to be this long, but sometimes it can be. So it's Ohio's certified public accountant. So right, location plus your profession. Location plus your business type. That's what goes here. So in this case, it could be Ohio certified public accountant, you know, Phoenix certified public accountant, if you're in Phoenix, Arizona, you know, whatever. Okay? So next down here, we have our category. You only have so many categories that you can select from from Instagram, and they do change with time, so I don't want to send you a screenshot, and then it changes the next day. Not really super important. Just click here, look through the list. Instagram is going to have a predefined list for you to choose from. Choose whatever's most silar to your business, right? Is it travel? Is it food and drink? Is it education? Is it professional services? What's most similar to your business? That's what you select. Not super important, but you want to use everything sort of like if you were selling a product, let's say, in a grocery store, okay? Walmart, right? You're selling your product at Walmart, let's say. Again, hypothetically, you're not selling a product, but you're selling in Walmart. And Walmart gives you this big shelf, right, to advertise your product on. So you buy placement, you have this big shelf, and you only use a third of it or half of it. And the other half is just wasted. It's just empty. That's a waste. Same thing here. Even if it's not as important, real estate is a word I like to use. You know, digital real estate is what we call this. You want to maximize it. So click here, choose the most similar to you. That's it. And then here for the bio section, we follow the format like I showed you before, okay? Who you help? Number one, who you are, credibility CTA, okay? Who you help, who you are, credibility CTA. Okay. Helping who? Helping Ohio business owners keep their money. Let's say that's our focus is. It's for entrepreneurs. That's our niche. It's Ohio business owners, okay? We have the word Ohio in here. So when someone's having Ohio CPA or CPA, different locations, we can get seen for that. Next is who we are. We're Ohio certified public accountant. The fact that it's in here twice helps us maximize with searchability and getting seen, it establishes relevance to the Instagram algorithm. It's not necessary, but it's good, okay, if that's key. What's really necessary, it's not necessary, but really important is having a keyword here, okay, with your name. Next, so our either authority or social proof. Let's say, you know, in this case, $10 million saved in taxes for Ohio clients. Wow, really amazing. And then what's our CTA or call to action? What we want to get people to CTA, call to action. Book a free console, right? Call now. Schedule your free appointment. You know, click here for free appetizer. Whatever that is, however, most people do business with you, that's it, right? If it's calling, emailing, if it's visiting the website, it's usually something like that. Okay? So book a free consult. Then you have your website here or your scheduling link here, and that's it. Really simple but really powerful. And I can tell you there can be a night and day difference between having, let's say, just your name in here, like, oh, you know, like, you know, we help, you know, I'm, sometimes it's just this. It's Emily with nothing else, and then Ohio CPA, and that's it. And there's nothing else, or maybe book a call. This is small, easy, but designed to get seen and funnel people into your business. Very, very powerful. And you do this one time and you'll get people coming from Instagram. Watch your later we'll talk about Google Analytics. You can see your analytics from Instagram. You can see how many people come to your website, how many more calls you get after you make these changes. I'm all about results, not theory. You can see it for yourself. Alright, so that's one example. Let's see another one. Okay? So, in this case, let's say we have a business called sculpt. I think it's a pretty cool name, huh? Sculpt. So we are a barber shop or hairstylist, whatever word you want to use in Phoenix Arizona, okay? And you'll see what I did here to kind of be creative. So let's say for a user name, that's the first thing here. This is our user name. We want to have sculpt. But let's say sculpt, SKULPTZ is taken. So you can start typing in your user name if it's taken. That means you need to add something before or after. Like, for example, I'm actually in the process of creating a personal Instagram, so it's not for business, and Sumner Hobart is taken. My name Sumner Hobart is taken. So I'm going to do real well, I shouldn't say that until I create it. Real Sumner Hobart, official Sumner Hobart, Sumner Hobart official, right? Sumner Hobart, BR for like, Brazil, Brazil, whatever it is, keep it as short as possible. And in this case, right, we're sculpt. We're hairstylist a barber shop in Arizona. So I'm going to do sculpt A Z or it could be sculpted Phoenix, doesn't really matter, right? Not super important. Keep it short and, you know, as close to just your name as possible. But that's why I want to give that example, a let's pretend like sculpt is taken. So again, normally, people will just have their name here, sculpt. But no, we're sculpt. Line and then, you know, space between space after, and then Phoenix Arizona Barber, okay? So when people type in AZ or Arizona, we can get seen for this Phoenix, right? So Arizona Barber, Phoenix Barber, but really what's more important is people aren't searching for Arizona Barber, because it's huge, it'd be localized, Phoenix, Okay? So sculpt, Phoenix Arizona Barber. Great. For the selection, we're going to choose Beauty and Personal Care, which is currently one of the selections there. So closest thing to us, beauty and personal care so here, right? What do we do? Okay? We could say, you know, helping. So in this case, keeping Phoenix looking fresh. Pretty obvious, right? We have the and I like to, by the way, use emojis in front of each of these lines. It helps with readability. It helps stand out, and this does not hurt your SEO. When it comes to Google Business, when it comes to even possibly some aspects of Facebook or your website for sure, emojis are bad. So in this case, emojis are actually good for you. They help with readability. It's this whole other psychology thing, but within an emoji, right, it's kind of like a picture is worth 1,000 words. Emojis are also worth, let's say, 500 words. A lot of information is contained within an emoji. So anyway, it helps with readability and keeping Phoenix looking fresh. Well, it's sculpted Phoenix Arizona Barber. Okay, I understand what looking fresh means. Like, staying fresh. I don't know what that would mean, but looking fresh, okay it means fresh cuts. You know, or, like, serving up fresh cuts in Arizona, different language that you can use, different ways. What do you do, right? Or who do you help, right? We help people in Arizona. But we don't say we cut hair for people in Arizona. If that was in the other example, helping business owners keep their money, that makes sense. Helping people look better with haircuts, a little bit weird, in my opinion. So I like this language better, and that's why I show you the two examples. In the next line, so our location, Phoenix Arizona Barber and hairstylist. So I already have the word barber here. I add the word hairstylist us now when someone goes on Instagram and they search for, you know, Phoenix Barber, they find me. And when they search Phoenix hairstylist, they can also find me because it's here. There's only so much room that you can use, so you can't just throw in a bunch of keywords. You want to think about your most important keywords, right? And maybe I could do Phoenix Arizona Barber, and I could have Barber and hairstylist in. I'm kind of making this up. I don't know if this is a suburb of Phoenix, Scottsdale or in Mesa in I'm just making up names like Richwood, Norwood, Richmond, whatever it is, like a subset neighborhood if that's where actually you're located. Why am I saying that? Okay. Because if you have the word Phoenix here, and you have the word, I'm just making this up. Richmond here. When Sona types in Richmond Barber, Richmond hairstylist, Phoenix Barber, Phoenix hairstylist, all four of those, because the keywords are within your profile, you're now going to be able to get seen for all of those four different keywords. That makes sense. So if that's too much, no worries. Like, just keep it simple. And by the way, anytime in marketing, if you're unsure, keep it simple. Don't worry. I, because of my experience in my marketing mind, go a little bit too far sometimes. It's good. It's advanced, but it's not necessary. And yeah, so it's, you know, overwhelming ultimately leads to stagnation, and that's not good. So, you know, it could be Barber and hairstylist in Richmond or Phoenix, Arizona, Barber and hairstylist. Next, social proof or credibility. One of those two principles of persuasion, we have 5,000 happy customers. By the way, a little side note, little ha. Whenever you have something like this, like, you know, 3,000 clients served, 10 million burger served, whatever, it's actually better to have specific numbers. So this is fine. This works. Where it works even better is if you had 5,017 or 5,023. Because when you have that specific, it's like, huh? And if you don't like that, that's fine. You don't have to do it. But with marketing psychology, specific numbers, especially numbers ending in odd, an odd number. Actually have a higher likelihood of conversion because they're more realistic. They're more because someone actually did it. It said 5,000 that could be made up, right? 5,000. I just typed this in. 5,023, it's that's super specific. Like, they must not be lying, right? I builds a little bit of credibility but little again, little advanced hack for you, not necessary. 5,000 happy customers, 5,000, like, you know, fresh looking that's actually terrible. Okay. That's good. 5,000 happy customers. And then book an appointment. Boom, they can click. It shows them availability, and then go ahead and book. Simple. And by the way, instead of sending people to your website, your website has all this information and dah dah dah, it's way better to have a place where people can book you know, if there's, like, a menu or someplace someone can order online if you're a restaurant, it depends on what you want. If most of your business is done by calling, then be like, Hey, call here. Well, you'll have your website here, but you can add in a call button here, right? You have follow, you have message by default. There should be a section there you can add in the call button, just a little note. So, here's a couple examples. I go through more, if you want more, comment into Q&A, I can provide more. But for the sake of time, I think this is more than sufficient, this is how you optimize your profile. It's easy. Once you have the proven template, I can tell you, 99% of businesses are doing this incorrectly. They're missing out on either the keywords side or the conversion side of getting people to the profile and then to actually book and by doing this, I'm telling you, make this change, track the differences, and then maybe consider paying me a percentage of the additional profits that you make. So hope you find this valuable. In the next video, we're going to cover strategy when it comes to creating content, simple, effective and powerful content as a small business for Instagram. You're not some influencer. You're not some giant corporate brand, some startup. You are a small business in a local area and a strategy that actually works, it's actually sustainable for you. So I hope you're excited but that being said, let's get to the next video. 24. Instagram Content Marketing Strategy: What to Post & When: It comes to Instagram, we need to create content in order to get even more people to come to our profile, other than just in search through our profile Bo. But also for those who search on Instagram and find us, we want to have some of our products or services displayed in strategic ways that get the maximum number of people to ultimately purchase from us in the end. So what do we post? How often do we post? That's exactly what I'm going to cover in this video. And this is designed specifically for small and local businesses because almost all the Instagram content is about creators trying to go viral, which is not what we're trying to do. What we're trying to do is maximize our sales as efficiently as possible using the Instagram marketing channel. So with that in mind, that is what guides our content. You could go viral and get tens of thousands, hundreds of thousands or even millions of views. It can absolutely happen. Even those videos that do go viral many times don't actually accumulate into sales. There's one video I posted that got over 2 million views, almost no followers that I gained from it, and, like, no sales from it. So that's what we're going to avoid is just going viral for no reason. It's ultimately maximizing efficiency. So what do we post? We're going to post mostly videos. If you're not really comfortable with video, if you're super on a budget or whatever, you can start with photos and then progressive video, but I would recommend doing videos, and the videos can be much more simple than you expect. It does not need to be high production value. And actually, high production value videos can actually perform worse than lower, let's say, mid production videos because of inauthenticity. So anyway, are products or services in action? Number two is educational content. Number three is BTS, which stands for behind the scenes as well as product development. Next, we have testimonial shout outs, that social proof that we mentioned before, the six principles of persuasion, promotions, which we should have anywhere 2-6 times a year, local love, so collaborations, highlighting local businesses, you know, non competitive local businesses, and lastly, award certifications, again, appeal to authority as well. So first of all, what do these mean? Let's get some real examples. So in action. Here's some different examples of in action type. Okay? So one is the vital result. So for example, your nail salon right here, what is the end benefit, the end result that your customer desires and gets? That's what you want to post. So again, you can start with just photos, but I would ultimately progress to simple videos. They can be seconds long with some basic audio. It does not need to be complex at all. And I'll mention that in a second. So final result, video showing the process from start to finish. So this could be if you're outside, you know, anything that's a service based that includes process, the product making process, even constructing, like a hamburger, you know, how you relay tiles. You can ally set up a phone on a tripod and just set things up and then overlay and talk over it. Okay. Number three, is your product or service being used. So actually, in use in the middle of it, this can be similar to final result, depending on your product or service. But final result is the end end. Being used can be during. Before and after. Again, it could be photo. Here's a photo before and after. So in one photo on the left have before, on the right, have after or, again, video. And I'll have examples of all these that I'll show you in a second. So before and after, and lastly, is time laps of specifically service. It can also be a product being made, as well, so it can be either but this is a great example, and a lot of these go viral. It's just a phone sitting in one location that you can see the entire area. And the person, whoever they're doing all kinds of jobs, working, power hosing something, laying tile, gardening, raking, mowing, landscaping, you know, whatever it might be, whatever it might be, many different things. That requires a process and a transformative process. So it's a time lapse and the person just talks over, like they watch what they're doing, and they just talk over with narrating and put the audio and the video together, you know, very, very simple, very simple. As you can see the quality of this video, not super high quality, but it's authentic. And obviously, I'm going through examples here. There's some limitations with the audio playback with being able to actually show you these examples live with the audio and everything coming through clearly. So what I've done is I've compiled a very good example of each of these types of content. So this will be linked in the resources section. So you click on this, you'll go to a Google Spreadsheet. And the Links column that you see, you can click. So, for example, on the right, you see in action, final result, Link. Next, you have inaction, entire process, and then Link so you click on the link. That will give you the best example. And I may update with more examples as well in the future, but very good, relatively easy, low budget, low effort way of doing this, and you just apply to your business and post it and post a few times, different versions, things like that, in your gold. So that's kind of, you know, the overall category, specifics of specific types of content, and then examples of that type of content. So that's in action. So what's amazing is you're just filming or taking photos of your product or service pretty much very simply and posting it, and you're like, Sumner, does that work? Absolutely. Of course, it depends. But absolutely works. It's proven. I have proven examples here in the spreadsheet, and you can see for yourself, if you spend time on Instagram and actually look at other small businesses and all over the world doing this, they absolutely work. And what's great is the product or service sells itself. So people find it engaging. They find it interesting. They find it entertaining. And you'll reach your target audience, which we'll talk about later when it comes to captions with this, and a percenage of them will ultimately come follow you. Percentage will click on your bio. Call, you know, go through the call to action and end up purchasing. So anyway, that's first category in action. Next, we have educational. So if I went through the inaction, let's say that you are a CPA, right, and you're like, you know, for this other inaction, like a time lapse, like before and after, like, I don't really know what to do here. If I was going through the inaction section and you're like, This don't seem like it applies to me, then likely education's going to really apply to you, right? So I would recommend really honing in on one or the other. You could do half and half, but I'd recommend for most businesses, either you're going to post inaction content or you're going to post educational. I'll go through educational, and then you can decide, Ah, this makes way more sense for our business, right? Especially if it's more using your education to help. Obviously, everyone has an education, but using your education to help someone purely kind of more mental, more paperwork style, you know, digitally, then this is going to be more valuable. So FAQ, so it's frequently asked questions about your business. So you just have an FAQ. What you can also do is so, you know, someone asks a question, you just post what a question is, and you respond to it. So just you sitting down, cameras in front of you, you know, your phone camera. It can be a selfie. You can just put it on a tripod and sit Just like I'm doing right now. In text, put the question kind of like above your head or at the chest level, wherever, you know, is makes sense, you know, depending on how you're oriented, and then just respond to it, you know, helpfully, valuably valuably and efficiently. So it's FAQs. Next is myth versus fact. So what do most people believe in your industry? That's just not true. And they do it like most people think this, this, right? Common mistakes. So what are the most common mistakes that people make that your business helps with them that they can avoid? What's to know? So this is what's to know before buying, what's to know before doing something. You have insider knowledge, and here's what you need to know before XYZ. The dos and don'ts. You know, here's what you should do. If you're a first time home buyer, here's what you should do. If you're a business owner preparing for tax season, here's what you should do, here's what you should not do. Does, point to them, and then don't this. Don't do. If you're a business owner in Cincinnati, do this, don't do this. Do this. Don't do this or whatever. Next is checklists. So this person went viral, having a printed out, I believe this is Times New Roman. No, it's not. Away, piece of paper. And this was the Bridal makeup timeline. So three months before, do these one month before, do these, 15 days. I don't even think she has any audio. It's just a song and just, like, going through and showing on a crumpled piece of paper, went viral. Very, very simple. But this can either be a digital checklists. This could be a graphic. So a graphic photo that you posted, you know, checklist in order to prepare for this, you know, your fall, whatever checklist for your landscaping company, checklist for dental health, checklists. So a graphic, it could be literally like this woman is doing, having the camera, just showing a piece of paper and going through it, and that works. It's actually very powerful right now. Or you actually go through and kind of speak about a checklist and then have graphics pop up as you're speaking. So multiple ways of doing the checklists, but it's just literally a list that you check off. Next is how to. So if you're an auto mechanic, Okay, here's how to change your oil, W's really cool. And by the way, if you're by this point, listening, you're like Wait, Sumner, if we are an education, you know, authority type business, and we're just giving away all of our stuff for free, like teaching people how to do stuff, like, how to do their own taxes, how to do whatever, they're never gonna buy from us, Sumner Isn't that the opposite of what we want? The answer is no. Hopefully not. The reality is this, your business should be expert level enough to where you give the low level. Think about a pyramid, the low level, helpful, valuable stuff. Like, for example, you're an auto mechanic, and you're teaching people how to change their oil. What's cool is when you show people how to do their oil, So, especially with services, I found, like, like, physical services many generations have been disconnected from a lot of hard labor. So when you're online, someone's scrolling, right, on their phone. They've never touched anything dirty in their lives. And they see a video of someone changed the oil like you see here, and I have the linked example, it's very intriguing many different people's Wow. And this has the potential going viral, not that you need to or should doesn't hurt in general, but it's intriguing. So that's number one is showing a process again, especially physical process, but it doesn't have to be physical, especially a physical sort of process, it's very intriguing. Number two, this is the big thing with all this educational content. You're going to explain it. You're going to be valuable and helpful. But guess what's gonna happen. People are going to go through, start taking notes. They're Some of them will try, fail and then come to you. Number two, other people will see how complex it is. Here's how to change your oil. It's really simple. And they go through, you have to do this, this, this can watch the video for yourself. And then by the end, you're like, I just want to pay someone to do it. This is crazy. I could mess up. So you actually show Okay, so what you're doing is you are trying to be valuable. You're not trying to scheme anybody. You're trying to do is help people show someone how to do something. But the reality is, what you're doing is showing them how difficult it is and how you can do it for them as an expert. I also establishes that you're an authority. If everyone else in your industry is afraid, don't be afraid. And if you happen to give away all your information for free, again, people aren't just paying for the information, they're paying for the implementation, right? And when you give one piece away, people don't see all your videos. You're thinking, even if I give all my secrets away, kind of like I'm doing here, Well, I guess I'm selling this course, it doesn't matter for the longest time, I was in the Amazon Amazon Seller community. I post long in depth YouTube videos and people literally ask they're like, This is like people charge literally hundred dollars for what you're giving away for free. This is crazy. How do you do it? Because of my funnel to where I can give it away. People don't watch all your videos, especially with Instagram. That's key. That's where I'm honing in the strategy. They see one video or two. And it's about different topics, but it's all valuable, helpful. And they're like, All right, it would take me like a year, years to watch all their videos and figure out everything that they know. They clearly know what they're talking about. I'm going to, you know, hire them. So, A, you show them how to do it. They do it they fail. They come to you. The show them how complex it is. Number two is, they don't see all your videos. So they see one, they're like, I'm just going to pay you to know everything, if it's consultation, if you're doing the service, whatever it is. So, you know, again, with everything, test and C, this works. Lastly, we have industry terminology explained, especially true if you're in an area like more medical, more financial. Any industry that uses terminology that the average person is like, What the heck does this mean? I go one by one. So this woman is explaining the yield curve, which I have no idea what that means. The debt to profit ratio, what does that mean why it's important, cryptocycles, or whatever it might be, right, for this industry, and there's multiple industries. Right? So that's educational. So I would choose one either educational or in action, and I'll cover the kind of perfect breakdown or portfolio toward the end. So those are the most important, by the way, we covered the most important. These other categories I'm covering are supplementary. Okay? They're good. They're very helpful, but they're not going to be the main driver of your content because they're not going to drive the most value views and leads, but they're still valuable. That's why we're doing it. So BTS again Sans behind the scenes, Number one, if this makes sense for your business packing orders, there is an account Marshmallow company in Australia that they do this on Instagram and TikTok and they just post videos of them packing people's order. So they show the video, trim it up, and then have audio narration saying basically what's going on through the video, and you'll see it once you click on the Link in the spreadsheet Amazing. They're just doing their daily job, and they're getting millions of views, and they're getting orders from this. It's crazy. Again, that is more e-commerce, but this works for local business as well. Especially a lot of bakeries and things like that, like hands on, a transformative sort of process. You know, woodworking would be another one. You make handmade types of things and antiques and things like that, or not antiques, but what is it called Heirloom? Prep before opening or before the client arrives. So just here's what prep looks like. It shows that you're studious. It shows the amount of effort that goes in. And what's interesting is like, would anybody be interested in this? 100%. You do not need to be Mr. Best and should not be Mr. Best to get views. So you might think, Oh, some of this is boring. And you'll see once you see some of these videos, you'll be, Oh, I get it. And you may think, I think that's boring. That's because you do it on a daily basis. Many people find it very interesting. Your customers, specifically, in your area, find it interesting. Next, by the way, if you do go viral, like, some of these posts can go viral. If you go viral, what's going to be really cool is anyone who's in your area that sees it is going to be like, Oh, wait. Like, for example, I remember there was a Tuxedo place in the city where I'm from. I don't want to keep saying the name because I say too many times in this course. And I watched them go viral. I'm like, I know the alley that they shot that downtown. I know exactly where that is. So, of course, I want to go in and see them the last time I was in town. I didn't end up buying anything on that time just because I was traveling all the time. But you can get a ton of even if you go viral outside of your location, because of that sort of social proof, Hey, we're a big deal. You become a mini celebrity. Boom, people in your area come in, even if the majority of your views are coming outside of your location. And, of course, it's amazing. And you'll be shocked by people coming 5 hours driving to come see you with some of these videos. So number three is a day in the business. Similar to the prep, it's just you record different sections of your day. So this is just what a regular day of your business looks like, right? Whatever that is. So you can think of it like every hour, every few hours, what happens? Like, what are the big parts of the day, right? When you're opening, prepping, you know, welcoming your first customer, maybe take a break in the middle of the day, reopen or whatever, due it up throughout the day. So just a day in the business. So it's kind of like a day in the life, but it's for business, a day in the business. Next is a process. So you have a process of producing or making something, especially again, physical. That's the key here. Show that process. And lastly, we have testing new product or service ideas. Again, most of this is more for products because people can kind of see or understand that better. But so blind taste testing different products, trying something crazy and new that somebody recommended. Maybe you create something. Somebody in the comment said, Hey, make this flavor, make this thing for us. Make a chessboard. And with the chessboard that you make because you're a woodworker, make it look like Star Wars characters or whatever. Babyodas. Okay, you do it. Okay, so behind the scenes. Again, not the majority of your content, you can be creative with it. But it's just what you do behind the scenes, and this gives validity to what you do. It kind of shows some more authority. It can also show more relatability. It is a bit of kind of a vague big category, right? From packing orders to test new products, things like that. But it does one of those two things. All right. We're good. Moving forward, testimonials. Very simple. So it can be as simple as taking screenshots from your Facebook page or your Google Business profile. Take the screenshot, share them on Instagram. This isn't going to be the majority, but every once in a while doing this, and I'll show you how often to do this is very, very powerful because it shows in Instagram, we don't have reviews. So showing that we do have solid reviews, real actual testimonials, even if they're ugly testimonials are very powerful because they're authentic. Next, similar idea. If you get DMed, so that means direct message, right? If someone messages you on Facebook on Instagram, emails you, texts you or whatever, you know, you can hide their sensitive information, of course. But then repost, take a screenshot, post it, and be like, you know, here's for example, here, it's like, Good morning. What is it? I taste your parfait yesterday, and it was so heavenly, right? That's a real boom. Here you go. And that's to everyone who's following you and even new people in your area who are searching for those keywords like, boom, it's like, oh, let me try out an amazing parfai I'm in the mood for a parfait. I think this is from Nigeria, by the way. Okay, 'cause this works all around the world. So if you have a customer that has a public profile or especially for influencers who are promoting your product, which we have a whole section on influencer marketing, repost that video. So they made a video like, Hey, I went to this restaurant. There was a mom and pop pla I went to this place. There was Mom and Pop. I bought this. I did this. Or someone just for their own personal blog, they're like, Hey, look at this. This is really cool, really quaint little thing, da da da, whatever it might be. Or someone's like, This person helped me slash my taxes. This is amazing. I can't believe this. So whether that's a person using your product or a video testimonial, right, which is more if you're in services. It could be product or service, but the video testimonial, it is a selfie of somebody or if you want to be more professial recorded them. Like, in this case, being honest, and be like, Hey, this was me before. Then I, you know, took the chance with XYZ. Here's my result after. It was amazing. Can't believe it. Yeah, I posting that. So next, promos. So, simple I recommend running promotions, by the way. This is a little side note six times a year. Anywhere 2-6 times a year, have a promotion. So for different seasons. It could be the fall promotion, the spring promotion, the Black Friday deal, you know, whatever it might be Valentine's Day special, the XYZ, whatever's going on the July 4, the Memorial Day, the President's Day, you know, whatever Earth Day sale. It really doesn't matter. Find some holiday and then attach a sale to it and space it out about six times per year. You don't have to. But in general, having six promotions a year is frequent enough to get people in through that discount, but not too much where you devalue yourself. So I recommend anywhere 2-6 per year. And then with that strategy in mind, running Instagram in tandem with that strategy. So posting about that sale on this should be a graphic, just a simple graphic announcing it, or it could be a simple video, which I have the example. Last chance, Hey, this is your last chance ends this week, ends Friday, ends whatever. This is your last chance. So you're announcing the sale, then you announce the last chance. If you have limited edition type products, this is for you. So it would be like, Hey, like, if there's certain small business, right, antique shop. That's what I meant to say earlier. You have unique items. You reveal those unique items one at a time, make a video about each, right? And that can, like, literally sell itself. Especially for maybe some of those that are cool that are not really selling, you can push those through Instagram. So that's kind of more specific. But yeah, limit edition, product reveals. Then we have local love. Alright? Local love is this can be really powerful, especially if you're already really connected with the community, dive into this. Like, just go all in on this. Not all in, but, you know, hone in on this. So there could be a local business that you really love. You could repost them, like a photo of them, especially if you're at a certain event with them, reposting that, so it's a photo or video from the event of you with a person or just like them repost it, say how much you love them. What's cool is you basically tagging someone, posting somebody else there's a good chance that they're gonna tag you to their audience. So this is especially powerful. If there's certain businesses, go check out Instagram. Look at local businesses in your area. They are actually doing pretty well, right? They have a good amount of followers that you think you can relate to. Not the same type of business as you, but all different kinds that are just doing well on Instagram and find ways to collaborate with them, do collabs with them, go to similar events with them, sponsor events together, get seen with them, get a photo with the other owner, and take that photo and put it together because it's really powerful is you can kind of leverage their audience. They can leverage your audience, and you know, the same wave lifts both boats, right? So, both of you guys are benefit. Neither one of you is hurting. You're both benefiting. You're both rising because of this, nobody's hurting because you're complimentary businesses. So finding ways and partner if you're sponsoring an event, for sure, of course, which you likely will be doing, make sure that you announce that on your Instagram, as well. And lastly, I promise I know it's a lot, this is the smaller content is awards for social proof, right? People coming to your Instagram. They want to see your product or your service being used, people getting results from it, people's testimonials about it, the process it takes to create behind the scenes, awards certifications that you have that establishes credibility. All those things, it's like, This is an amazing product or service. People are talking about it. They have authority. Imagine someone come to your profile. Again, it's designed for businesses, not to go viral, to get sales and maximize that. If someone comes to your Instagram profile, they see this type of content, it basically positions them in the best way to get them to purchase. So team member holding an award or certificate like this. So you won an award, right? Graduate you got your master's and graduated with something, right? You can repost that from before to show that a screenshot or a photo of a certification. Let's say that you are a marketing agency, and you just got Google Analytics certified. You know, tell that to the world. Post that on LinkedIn. Post that to your social platforms, especially Instagram as well, because your audience is going to see that. People in your area can see that as well be like, Okay, this person's legit. And they'll say that exact word. They'll say the word legit. Next, is any media features. So it used to be newspapers, right? But let's say the digital newspaper, anything like that. So any local media in your town, like the big we used to call the newspapers, but media outlets, if they feature you, absolutely leverage that. Even if in this case, if it's a local if it's like a local university paper that features you, use that, right? Post that on your Instagram, and you can use it in other places as well, like on the wall of your physical establishment, as well. If you ever get voted best of Best of XYZ, post that as well, right? So these are some examples you can you don't have to post all of them. So that's kind of what to post. Now, what about how often do we post? So you have three options. The first is easy once a week. Second is moderate. That's three times a week, and lastly, is a bit more difficult five times a week. If you're not sure, get started with once a week. Start posting once a week. I recommend one video a week. In terms of quantity of what to post, I'll move myself out of the way because that's the most important is 85% of your content should be action so that in action or educational, one of those two is going to be the best performer for you. The rest you can have about and the percentages don't need to be exact at all. I just very general. Where you're not posting like an even number of all of these, that will not perform the best. They all work, but it needs to be in this general frame. So, about 5% testimonial posts, 2% Local love, 3% promos, 5% behind the scenes, 1% awards. Now, if you don't have any awards or you don't have any local people to shout out or you don't really want to do that either, that's really fine. You just remove those from the entire equation. But the key here is, right, the 80 20, about 80% of your content, I recommend actually 85%, whether you're posting once a week, three times a week or five times a week, should be in action or educational content, and in doing so, you're going to reach, so if you're more educational type business, you're going to educate the local public, establish yourself as an authority, help people out, keep people to follow you, and ultimately, you know, they find value in your content and take action. And the inaction content, you know, for more, especially product based, if you have a service that's more physical, that's really powerful. They see it in action. They see people, you know, enjoying it, how it's made, everything. And they're sold. They're like, I trust Like, This is great. I want to check you guys out. Boom, especially over someone. If you have competitors who aren't doing this at all, you may think, Well, Sumner, my audience, I don't think they're on Instagram. Just about everybody's on Instagram now in this age, not everybody, but most people are. So that can be an amazing opportunity. If you don't see anybody like you on Instagram, one thing I would also encourage you is look at some pretty big cities around, you know, your country. So whatever the major cities are of your country, look at your business type. And then with the keywords of that city, find accounts you know, top performing accounts of your niche in those bigger cities because those tend bigger city. There's more population. There's more likelihood of finding an account that's like yours, like your business type, that's killing it and see what they do. What do they post? What do they do? And then emulate that for your local business. You don't have to copy them, but see what they do well, what you would want to do and maybe consider doing that there because that could be a huge advantage. If your competitors are on Instagram, A, that shows you should be on Instagram because they're getting results from it. If your competitors are not on Instagram, that can be an opportunity because they're not there. You can scoop up all those keywords. Anyone who is searching on Instagram can find you and if you think, Oh, I don't think my audience is on Instagram, start posting once a week, get like 20 pieces of content, and then if you're not seeing anything from it, stop. Because at you put in a little bit of effort, you now have a nice polished Instagram account, well optimized that's designed for search. So it still will get results. People still visit, people still click. It still shows authority, having that multiple presence. Also, a side note. But having the link to your website in your bio builds what's called off page SEO, that's authority Linking and it establishes authority to your website. So it actually helps the domain authority of your website. So there's even hidden benefits to this, as well. That's on the low level. So start at the low level. Unless you really want to hit the ground running, if you have some background in this, video editing and recording and all of that, you can definitely get started with three or five a week. But in general, recommend getting started at one time a week, get the feel for it, you know, work it into your workflow, continually do this, or even build up a lot of content and just post once a week. And once you have the resources and ability to kind of start posting more, move up to three times a week. And from there, you can decide, Okay, we're doing three times a week for several, several weeks now, you know, for several months, see your results and think, Okay, do we want to invest more into this? Are we seeing some good return from this? Upgrade to five a week? If not, maybe go back to one a week or even just stop posting entirely, depending on your business, because the whole point is there's thousands of different business types, and depending on your business and your location, with your competitive landscape, I can't guarantee this or that. This formula works. It worked for numerous small businesses all around the world, and it can work for you as well. And this is the most efficient way to go about it. So again, I'll have a link to the spreadsheet that has all the examples that'll be much more helpful in see how other small businesses do this. It does not need to be complex. Definitely doesn't need to cost a lot of money. It's really helpful when you have a small team that you can have one of your team members actually help and do this. But yeah, at the least, you have a well optimized SEO Instagram profile. That'll be the worst case scenario. And best case scenario is Instagram can become your number one marketing channel. So I hope you find this valuable. If you have any questions, please let me know. I'm here to help. And with that being said, let's get to the next video. 25. How to Write the Perfect Instagram Captions: Let's talk about Instagram captions. So we're here on Instagram. And with any post, whether that's a photo piece of content or a video piece of content, if we click, we see that there's this section of text here associated with each, which is the caption section, the Instagram caption. Now, back in the day, captions are very, very short. Now, captions can be quite long. They don't have to be, and the caption will not make or break your content. The most important thing when posting on Instagram is the actual content itself. Is it interesting, right? In the first 3 seconds, does it hook the person? Meaning, does it grab someone's ation? Someone just scrolling on Instagram. The first 3 seconds going to grab their attention and make them think, What is this? I have to watch this. That's the most important thing. The caption is still important because, A, it's a great place to include keywords so your content can get searched, right, especially for your local area and also help Instagram understand, okay, this account serves this area and then serve your content to users in that area, right? So it's not just the direct content, it's indirectly, helping Instagram basically understand your business as well. And a percentage of people who look at your content will read the caption, and it'll help obviously with searchability. Like I said, with keywords. I'll also help in terms of the call to action to get people to actually go to your profile, go to your website, to comment whatever it is that you want them to do. So not make or break, but still important. So it's important to make sure that we optimize captions correctly. So what is the perfect Instagram caption formula? It doesn't exist because it depends on the type of content. Now, because captions should be different for each type of content, obviously, what I've done painstakingly, is created this extraordinarily long 13 page prompt that you can use to create all of your Instagram captions. You can read through if you want, but this is designed for ChachiBT specifically, and basically how it works like similar other prompts, and you can go to File, make a copy to make your own copy. Actually, I'll go ahead and view in full screen so we can see this lit bit better. So here at the bottom, I've highlighted some information. Here at the top, this info, you fill it in once. You just answer it once. So you just add this information like you see at my business. Business type, you know, plumber location, you know, Marietta, Georgia, audience type, actually, well, you can have your target audience, whoever that is. Let's say, Well, homeowners in need of plumbing. And so on tone preference. What is your tone? Let's say it's, like, funny slash witty. And then for caption intensity, I like punchy, so I'm going to have this, whatever you prefer. And you can write in any other word. Anyway, I'm going to get rid of this. This is just an example of what you can do, okay? So Kamante. So all this information I just edited, this, you do it one time and you're done. Forever. Leave it in the prompt. It's done. Now, this bottom information, these four pieces here, this you change every time. So basically, with this prompt, fill all these in like you just saw once and for here, post category. So this could be in action or educational or award or local love or whatever it might be. What the post is about. So describe your content like if you make a video, what is the video about? Be as descriptive as you can. You can just write your thoughts. Write the post format. So is it photo or video? So photo or video, right? Wever it is? And then what do you want people to do from this, right? Because here's the thing. Every piece of content that we post, there should be some kind of call to action, right? CTA. We want to get someone to do something. It's not just like, Oh, here's something entertaining. Bye, you know, goodbye forever. We want them to buy, right? Now, they may not be able to buy right now, be ready, but it could be, you know, follow us for more tips. It could be, you know, book a call with us, could be visit our store to get XYZ, whatever it might be, comment for something, whatever it might be. Just think about for this post, what does it make sense for a next step that gets them closer to your sale, right? To then making a sale. What's the next step? It doesn't have to be perfect, right? If you don't really know, it's fine. Just whatever you think. Put it in here. And what it'll be great is with this prompt, it'll automatically analyze and optimize. So basically, yeah, this will take a little bit of time. Fill it in once. And yes, this seal takes in a little bit of time, but it'll be much shorter than you creating a caption, and it'll be better optimized. So this prompt basically accounts for all the nuances. So instead of having this long template, like, Okay, if it's this type of content, do this, but if it's this, then do this. But if it's this, include this, dah dah dah dah, that's way too long to explain, way too much to remember. This is actually the best most efficient way is using hachBT and you can use the free version of HHIBT with this. If you have the paid version that works really well. And by the way, if you have the paid version, I'll include a link to an Instagram. I call it the Instagram expert custom GPT. It's like HachiBT but specifically for Instagram. That's what I use. But the prompt, this long, long, super detailed bow tested prompt, will work either way. It just might work a little bit better with the paid version than the free. That's the only difference, right? That's why you have the paid version. Okay, so let's see this in action. So what we're going to do is from the bottom to the top, copy command and see a copy. We're going to go to hachBT and then we're going to paste this in here. So everything's pasted. Now, I also went ahead and pre filled in, okay? We have Astid bakery to bakery in the UK, feminine, friendly, warm, punchy, right? This is just, let's say, for our brand. The post category is in action. This is a is an IsquaRal about how dough is made, start to finish from the mother culture to the dough to baking, final product and packaging. So you can provide as much detail as you want. Post format as video, and we'll tell them to go to our Lincoln Bo to get their fresh sourdough bread, okay? So that's kind of what it could look like. I might add a little bit more info here in what the post is about. This is just an example. Just make sure you're really clear on it. And if it's more simple post, photo or video, then it's not needed. Alright, so with all that being said, we're gonna hi Enter. Scroll down. And we're going to give Chachi PT a second, let it kind of analyze everything, go through. And as we can see, quite fast. In this case, sometimes ChachP will give you two responses that you can choose from. Not all the time. It does this randomly to test different versions of the platform, so it doesn't really matter. So we'll see number one. So starting from here, from starter to crusty golden loaf, this is how sourdough comes to life at Astro Bakery in London. Mother culture is slow from to dough, the bake, the finish, the wrap, nothing rushed, nothing random, just real bread made properly from start to finish. Fresh loads are waiting at the Lincoln Bio, and that's it, right? So in this case, doesn't need to be super long, Chachi But, depending on your context, we do longer captions, shorter. The key here it has certain keywords. Bake, bakery, London, sour dough. Actually, sourdough in here. You should have sourdough here. I don't know if I mentioned that in the thing. Yes, sourdough, there it is. Um, so people searching for these keywords will find it, and it's well written. If you want to change this style, that's fine. This is good. This is good to go, because again, I won't spend a lot of time on the captions. The video or the photo that you post is the most important. That's what's really going to get the views. And where I view this for local business is more for the SEO side of it and the CTA side of it. So this is great. This is perfect. Here's another one. From other culture finope, this is how our Sardomes to life at As, it's pretty much the same. Slow fermented, shaped by hand, baked fresh, and packed with care here in London taped the Lincoln bio. So yeah, there you go. Main keywords gets to the point. This is what it's about. This is what sets apart. This is why this is important to you and tap the Lincoln Bio to order your fresh bread. Okay, so really good. And to show you one more example, we've copied and pasted our prompt in here, and I've gone ahead and filled this out with another business example. So we have business name, Big Ed's Garden, business type Garden supply store in Bisnar North Dakota, people who want flowers or landscapings. For a tone, we want to be like a friendly professor for caption intensity, whatever's best. So this is an educational post. This is about how to keep your plants from dying in the winter, right? And there's some tips or number. Post format is going to be a real, and for the next step, call us to book time with a Garden Expert. Okay. So that's pretty much it. And this is really what we fill out. This, you fill out once it'll stay the same because your business stays the same, your target audience and all of that. And then for here, this is all we change. So all looks good. Hit Enter. Oop. I have to move myself out of the way. Here, hit send in the bottom right. Give Chachibi a second to analyze, and then we will spit this out. So winter is when a lot of healthy plants quietly go downhill. A few simple changes can make a big difference. Water less, move powder plants near a bright window, keep them away from intense heat, group them together, da da da da da. If your plants are struggling Bismarck season, call us to book a time with the garden expert. So it's strategically done in order to have our location keywords in here, so like Bismarck, garden, expert plant store. That could be in another post and things like that. And you may think, in my opinion, I prefer a bullet pointed list or a numbered list. This is actually strategic. So what Cha TVD will do will adjust the strategy depending on the content. And I've actually gone back and forth with hAT okay. I actually think this would be better, and it gives me the rationale and understanding for why it's actually better this way. So, for example, this type of format, instead of having numbers 12345 or having bullet points, that can help with saves, but this is great for readability. People are already going to save because the content. This helps increase readability. So in case someone wants to just scroll through and read the caption to see what the video is about. Inscram likes to see people spending a good amount of time on your content. The more time someone spends on your content, the more time they're on Instagram, the more time Inscram can send ads to them and make money from them. So Insram likes people spend a lot of time on your content. So this extra strategic, it takes people a little bit more time to read but it helps. And, of course, if there's anything you want to change, it's a little bit off. Oh, I actually don't really like that tone. Just ask to follow up or ask any questions, and it's very powerful. It's literally like an Instagram expert. Basically, with this prompting, hachBT can be more of an expert than most paid experts out there. That's the reality. It's amazing, right? And that's why I recommend doing this. Instead of trying to craft everything on your own and going back and forth and wondering did I do this right? Just take this. Right? Copy right in here, ignore this other information. It's just right here is the prompt. We're going to commands you to copy this. Go over to Instagram. I'm going to do this, of course, on mobile and paste that into the caption section, right, so I can go here, like, edit this, you know, paste it in here, if this was my account. Paste in here as part of the post. So we have the video or photo. We have the caption. It's well optimized with keywords, with call to action, the video or the photo is engaging, all of that, and you do this multiple times, and you will get people do a profile and we'll make sales from this. So, I hope you find this valuable. If you have any questions about the prompt or anything else, let me know. Like I said before, I may be updating the prompt in order to continue to make it as best and effective as possible. So just keep that in mind if it is a little bit different. That's the reason for it. But if there's any major changes, I'll make an update video. But this is here in your suit resources, so be sure to access that super, super powerful. So I hope you found this valuable. With that being said, let's get to the next video. 26. Facebook SEO: Optimizing Your Page: Welcome to the Facebook marketing module of the course. Yes, Facebook still works in this day and age, especially when it comes to SEO, which is exactly what we're going to start with. Just like with Instagram, we are going to optimize our Facebook profile, and it's not exactly the same, because it is a different platform, even though both are owned by Meta. So I'm going to take this real small business Facebook page and show you exactly how I would improve it so that you can follow along and do the exact same with your Facebook page. Now, in the next video, I'll show you how to create a Facebook page in case you don't have one, and also live actually editing each section. But first, you want to strategize everything just like with Google Business, just like with Instagram, and then make the changes next. So Bulls pond dental. We're going to start top and then go down. So first, we have the cover photo or the page photo. So this is what you want to do with your Facebook cover photo. You want to make sure it's visually compelling. It's clear. Your USP is there. It doesn't need to be literally written out, but maybe behind the scenes kind of subliminally, it's there, and there is text. There should almost always be text in your cover photo. If you're not sure, just include it. The text can be the main benefit, your location, social proof. I think social proof is especially powerful. The don'ts. Don't use some stock photo that you found online, of course, a collage of a bunch of ugly random photos. This is especially true with restaurants, logo on a white background that does nothing, or just a ton of text. And I'll show you another example of something that, I'll show you both, how to edit both of these photos. So that being said, we have this photo. This is nice, right? It's a photo of the team. They seem friendly. This is a dentist. They all have white teeth. So subliminally, this shows me that they, you know, care, maybe family oriented. So that's part of the USP is what I'm talking about. Their differentiation is there in this image, right? We have white teeth. They look professional. They look friendly, maybe there's family oriented. All of those things are subliminally there in the photo. Alright, but was it mixing? Text. That's a big thing. So for here, we have 3,700 smiling customers served in Bulls Pond. Now, for the sake of this video IAM acting as Bullis Pond is an area. Let's just pretend that is their specific city or town that they're based in. It's Bullis Pond. And now I'm using Chachi Beta to mock this up, by the way. So that's why there are six stars instead of five. But yeah, five stars. So we've served 3,700 customers, essentially, in Bulls Pond. Very so keep everything the same. You just add that little text, makes it much more powerful. And the reality of someone taking action based on seeing that is much higher. Since number one is your cover photo, another option could be call, right? Free whitening for new customers, call this number. That can be really powerful. So if you have some kind of promotion, especially if it's an ongoing kind of longer term promotion, that can be super powerful, right? Always giving something away for free is very powerful. You should always market that on multiple platforms. Okay. So that's a couple examples. So that's the cover photo. Next, we move down into the bio section. Similar ish with Instagram. So first, we have the profile photo. So this is just like Instagram. It's either going to be a logo of your business or if you are a preneur, it's going to be your face. Just like with Instagram as well, Google Business, always include keywords and or location with your name. Why? That's going to immensely help with searchability. And Facebook actually has relatively strong Google SEO as well. So this could actually help you on Google, as well. But we're primarily focused on Facebook. We focus Google Business Google, Instagram for Intgram, Facebook for Facebook. We're not mixing platforms here, but it can have that benefit, is what I'm saying. So Bulls pond dental, we already have the location, which is Bullis Pond. We have the word dental, which is good. So something else we can do is add teeth cleaning, whitening, right? It could just be teeth cleaning and whitening. To where someone typing teeth cleaning Bulls pwd, whitening bulls pond, dental office, Bulls pond, et cetera, we're now going to show up for all those keywords where before we weren't. And yes, people are searching for so it's up to you what you want to do. I would recommend doing this because it's going to help you get more visibilities and views. If you are running a lot of advertising. This is a side note. If you're already running Facebook ads, I'd recommend keeping the name short, like Bulls pond, dental, just keep it like your business name, because in this case, you're not using SEO and search to get views and traffic, you're using advertising, if that makes sense. So if you're already running a lot of Facebook ads, keep your name the same, right? We don't want to see a big change because then when you're running ads, all of this is going to be the same here. Next, for your call to action, what is your main call to action? Select that. In this case, let's say calling is their most common. But if you click, and I'll show you in the next video how to do this. But if you edit your page, you have all of these to choose from follow, start on order, book now, call us, contact us, send a message, send an email, et cetera. Whichever one of these is what most of your customers already do to buy from you, have that. What's the next step that's realistic for them? In this case, let's say it's calling. They do all their business through call. So do call now. So for the bio, this is the best proven formula that's optimized both keyword wise and conversion wise. When someone reads this, they have the most likelyhood of actually, you know, taking that call to action. So helping our target audience in specific location, get benefit without pain point, trusted by X number of people or this many reviews. Book your free your first offer now, right? Book your whatever now or call now. If you have a free offer, include that. If you don't it. Just, you know, book now, call now, whatever that might be. So here's an example, okay, for Bulls Pawn. Helping families in Bulls Pond smile brighter, without the fear pressure surprise bills. Trustify 3,700 patients. Call now to book your first visit. Okay? Pretty straightforward. And edit this to where it makes the sense for you where it sounds good to you. It's not a huge deal, but we have that space. Businesses are like, What do I write here? This is what you write, and it'll work. So we've now updated Helping families in smile brighter without the fear pressure or surprise bills. Trustfy 3,700 patients. Call now to book your first visit. Very powerful right to the point. Boom. Alright. Next, we have details. So as you can see, people can also leave reviews on Facebook, and I'll show you where that is in a second because it's good to get reviews on your Google Business and your Facebook page. So reviews. Just like with Google Business, you have your hours, you have your location, linked to your website, your email, your phone number. So whatever information you want to include, go ahead and include it, right? As much as you can, that's relevant to your business, include it. It's just going to help. And then lastly, it's actually very simple to optimize Facebook profile, you can take a Facebook post that you create on your page and feature it. You can pin it and make it featured. What I'd recommend is one of two things either some kind of free promotion that you're having, like a free appetizer, free teeth whitening, free visits free, free audit, free, whatever it might be. And by the way, I'll give you some more, even better ideas of free things that any business can offer when we go to the email marketing section and create lead magnets. So if you do have something for free, which you don't have to have, definitely feature that because that's the most powerful. Freeze powerful. If you don't many times is the case, then a testimonial post. So this could be even as little as a screenshot of your reviews. What would be better would be a video of your, you know, customer, you know, one of your customers just, like, talking about their experience with you. This could also be a before and after could be really powerful, as well, depending on your business, if you do a lot of things with physical transformation, that can be really powerful as well here. So I actually want to add that in here. I'll edit this slide to reflect that. But a freebie, testimonial or a powerful transformation like before and after, like an image, just before or after, boom, those are really powerful because think about what is how are you going to convince someone who gets your Facebook page to call you or buy from you? What is Like this would be what it is. These are the most powerful, right? Now, if you feel that you have something more powerful than that, use it. But generally, these three categories are going to be the most powerful and actually convincing someone like, Oh, my gosh, yes. I'm definitely going to book with them. I'm going to contact them, right? So in the end, so this was our original. Here's our optimized. Yes, it is still a little bit janky because I had to edit it. But before and after. So there you go. Fully optimized, looks somewhat similar, but it's infused with correct marketing, psychology, and strategy, and make the changes, see your analytics, see how many more calls, visits you get from Facebook, and see the results for yourself. So that's one example, but I want to run through one more because usually one example isn't really sufficient, is it? So here we have another real example. By the way, this is your company, I don't mean to pick on you whatsoever. In any case, hopefully get some free traffic from this, maybe. So we have Roofing Gurus. Doing a lot of things well. But what do we see first? If we focus here on the image, based on what we said already, what are they doing right? What are they doing wrong? I'll give you a second to think. You can pause. What they're doing wrong, this is super cluttered. A side note, CTA stands for call to action. You should have only one call to action, meaning either visit our website or call us or email us, not all three, not two, only one. Because it's called the now I'm blanking on the psychology term. But when you give somebody too many options, they make none of the decisions, right? If you give someone like, Hey, I'm looking to buy, you know, a coffee. Alright, we have 1,000 different flavors of coffee to choose from. You're like, you know what? I'm going to go somewhere else. Whoa, we have a 100. Don't you want options? More is less, less is more when it comes to call to actions. So, in this case, there's too many call to actions. There's a photo on top of a photo with a graphic. It's just a lot going on. So to kind of help this a bit, I removed one of the call to action. So now we have one and I changed this from our roof, Oh, sorry, your roof, our passion. What does that do? Think about it. Maybe that's your slogan. That's fine. But, like, is what's going to convince someone to actually call you or go to your website? Hey, it's your roof, it's our passion. So call us, go to our website because it's our passion. It means nothing. So we're gonna change it 1,000 Illinois houses served because it's in Illinois, five stars. Maybe not mind blowing and super powerful, but it's an improvement, right? I'm much more likely to go and either call or, in this case, you know, go to the website because of this, right? Or another one Book your free inspection now. That's powerful. Okay, something for free. Powerful. And when we get to the email marketing section, you might be thinking, Oh, we don't give anything away for free. We don't want to do that. When we talk about lifetime customer value and email marketing, you likely will because, it's a whole thing, but by giving for free, you can actually make a lot more money. I mean, at the end, the whole ultimately the point. Make money while helping people, right? That's the point, not just make money and scan people. Alright, so book your free inspection now. Think about that from before. Would Are you more likely to go here if it's your roof and their passion, or if they've served 1,000 Illinois homes or even better yet, they give free inspection, right? Not mind blowingly powerful, not life changing, but still an improvement, right? Now let's look at their bio. So for over a decade, roof and gurus have helped many homeowners get their roofs replaced by their insurance. Not bad. That's actually not terrible. So first of all, with the title or their name, I should say, Roofing Guru, that's good. I would include maybe the location or just other keywords like roof and gurus. We do siding, roof and gutters, right? So if someone's searching for someone does gutters near me or whatever, especially because, by the way, I want to make this note. I mentioned it once before. Part of the reason we're doing it's not just SEO. It's called AEO or AI optimization, also known as GEO, generative AI engine optimization. Anyway, there's actually a lot of different terms for the same thing. But Chachi PT, Claude, Gemini, other AI tools actually pull from Facebook and pull this data. So you're not just optimizing for you're actually optimizing for AI as well. So I want to make that really clear as well with this. So adding keywords or adding in location. So either one, right, pick one. When everything is lacking, if you think, oh yeah, we already have our location there, if I had to choose between the two, I would I would err on the side of keywords because you have your location in you can include the location, the bio and you have your location, your address, where you may not have the other keywords in your bio, if that makes sense. So that's why I would err on keywords, but both work. And then we update the bio. So before, right for over a decade, da da da, helping homeowners in Rosel, Northern Illinois. So both Roselle and Northern two locations, get dependable roof replacement repair without insurance headaches, trust to buy over 1,000 happy homes, Book your free roof inspection now. If you don't like the way that sounds, you can edit it and change it to how you like. But it follows the template, it works really well done. I like to have the little Sar Mji there. Make it pop a bit more, make it eye catching to where people read. Yep. So yeah, anyway, I could go through a lot of examples. I know this videos already gone long, but I hope this is very clear for you. And of course, if you have any questions along the way, let me know. But this is the overview and the strategy for optimizing your profile to get more people to visit you on Facebook, as well as on AI recommend you and ultimately get people to take action and buy from you. So in the next video, I'm going to show you how to create a Facebook page and how to actually edit all this information, like how to actually do it live on screen. So without further ado, let's go ahead and get to it. 27. LIVE: How to Create & Edit Your Facebook Page: Video, I'm going to show you how to both create a Facebook page and then edit the information like your profile photo, your bio, and your cover image, which is very simple to do. So first things first is you need a personal Facebook profile. So sign up for Facebook. I'll ask you for your name, email, all of that. So make sure you have a Facebook profile, so a personal profile. That's how you're going to be able to create and access other pages. So once you have that, first, to create, go to Google. Type in, create Facebook page. I'll also link this in the resources section. Click on Created Facebook page. Once we're here, we have our page name, right? Business name. For category, there are literally thousands of categories. So start typing in, right, what your category is. We have finance, you know, let's see. Plumbing, I do. Right. Many different options here. So pick the one that is the most relevant to yours. You don't need to optimize. Whatever's the most relevant is the best optimized. And then your bio following the format that we just covered. So that's all you need is these three items, and then click on Create page. Now I'm not going to do this because I don't want to create a new page. So that's all you do here. Now, in order to then edit this new Facebook page or edit your existing page. So log into Facebook and you'll should see your page on the left hand side, okay? So somewhere over here. So click on that and you'll get to a page that looks like this. Now, in order to edit this page, I need to log in to my personal or sorry, I need to switch to the page itself. Okay? Because right now, you can't really tell because it's kind of a similar image. But I'm accessing this page that you see with my personal Facebook here on the top right corner. I'm trying to be careful not to show so much sensitive information. So you'll need to do is click in the top right and the switch bar switch to the page that you want to edit, right? So any pages that you create, go here. So click on that to Edit. Now, if a marketing agency created a page for you, you'll need to email them and say, Hey, give them the email associated with your personal Facebook page say hey, I want full access to this page. Here's my email and they'll give you access, okay? Just in case you don't have access to it. That's the way you'll have to do it. Then once we're here, now that we're switched in before in the top right, you saw it was my personal photo. Now it's the page. Again, this is just a sample page that I have access to an old page of mine actually. And what we're going to do is we're going to click on Edit. Once we edit, we can then edit the bio here, so I can click on Edit. I can change anything in here, anything I want, right? Cancel there. I canceled, not really relevant. And each page will be slightly different. So keep that in mind depending on what category that you choose. But the main thing here is what will always be the same, which is the most important. The other items aren't as important. We can edit the cover photo here, choose from an existing photo or upload from our laptop. Same thing here for the profile, just click on it. Choose profile photo, at all that information. You can go through and make sure you go through each of these. Choose the correct category, right? If you want to include personal details, which you definitely don't have to. Other details, if you have general price range, if you offer, really one main product or service, enter in your address. You can enter in service areas here as well. So click on Service Area, right? And typing in all the same. So you have here, kind of like with Google Business, you had top of 20. You have currently a total of ten. I can see that right here, up to ten specifics. So whatever your top ten, you can do the same idea with Google Business. One kind of major city that you serve, your county, and then some similar things. So one county, one big city, and then some smaller towns or neighborhoods in your area, you can include those here. If you want any diversity info, you can find out here and your founding date. If you can enter in your founding date, you can fill in more information if you like. If you were established longer, you've been in business longer time, definitely include that. If you're fairly new and you think that's not a good thing, then you don't have to include that, especially if you've been in business for at least a decade, I would definitely include the founding date. And it's up to you. Again, this information isn't as important. The address is because that will actually help you get mapped in the service area. So that information is important. Which is why I'm going through. So links, this would be the link to your website. You want to make sure you include that here. Communities, this is if you are connected with Facebook groups, which, by the way, if you are in your formula, have been dying off year after year. Some are still strong, but if you have a Facebook group, you can connect that. It used to be a marketing strategy actually that I used to use and recommend. I actually am the moderator of several Facebook groups. But that strategy currently does not work. So that's why we no longer have any information about that because we want to focus on what works in the modern time. Okay, services so specialties and services, similar, again, Google Business, you can use the exact same up to ten. So go ahead and use that as well, just like you did with Google Business, because that's going to help you get searched. All right cancel on that. So any offers? So if you're having any current promotions, you can include that, but you have to remember to remove it. So if it's temporary, not really need. It's better done through a post if you have any kind of promotions or discounts. And then there's work, education, hobbies, interests, travel, I don't recommend filling that out. I'd only fill out what's really important, which is what I've already covered. So I would not fill out any of this. Contact info. So if you want people to contact you by phone, go ahead and put in the phone number, email, messenger, which will just be your page. If a lot of your contacts contact you through WhatsApp, go ahead and include that, especially if you're international. If you don't even know whatsapp is, ignore it. And that's it. You can put in the correct way to pronounce your name or other names you go by. That could be relevant to you just in case I don't know, but in most cases, just leave it blank, okay? So that's kind of where all the information goes. The most important is up here, but also some of that extra information, make sure your category is correct. Make sure you add in these details, your services. That's going to be the most important, as well as your contact info. Those are the most important tabs. You want to make sure that you edit just for your information, the exact same information you had with Google Business because there's no reason to reinvent anything once you've already done the work. If you haven't already watching Google Business video, I recommend doing that, especially when I go live, showing you a live, real Google Business profile, and edit it so you can edit along with me. So really simple, really straightforward. Make sure it's done. You do this one time. More people are going to find you, see you. If you have even a few posts, like ten or 20 posts, that's going to help you drive traffic to your website, establish credibility, and also rank with AI. So hope you find this valuable, if you have any questions, let me know. And let's go ahead and get to the next video. 28. Facebook Content Marketing Strategy: What to Post & When: Right. In this video, we're going to cover Facebook posting strategy, which is actually extremely simple and effective. So first, what you want to do is log into your Facebook page, so log in to Facebook. And the left hand corner, you should see your pages there. So go ahead and click on your page. From here, navigate to where you see settings. Click on settings. And from here, we're going to scroll on the left hand side until we see Linked Accounts. Click on Linked Accounts, and then you want to click on Instagram. Okay. Now, I already have an Instagram account connected, but you'll see a button that says Connect So it says Disconnect, you'll see a button that says Connect account. Go ahead and connect to your Instagram account. By doing this, so if you don't already know, Instagram, Facebook, and WhatsApp are all under the meta umbrella. They're all owned by Meta, which used to be known as Facebook. So meta owns these three different brands and other brands as well. And with this, you can then take all of your Instagram content, and when you post on Instagram, it automatically posts over to Facebook by doing this. Because here's the thing. Not all the content that works on Facebook is going to work well on Instagram, but content that works well on Instagram also performs well and works well on Facebook. So instead of creating the same pieces of content twice and optimizing for one versus the other, make Instagram your main content pillar, meaning you make content for the Instagram platform, and then you repost over to Facebook. And this works. It's much more efficient. You don't have to create content for both accounts in both platforms. You can just focus on one and then repost, because they work well both ways, especially more recently, well, somewhat more recently with hashtags, hash tags, you know, dye, keywords being increased, and what I found is that all content that works well on Instagram works on Facebook, and that's why this option exists. If Facebook did not want you to push content from Instagram here, they would not allow this to happen, right? They would not do this. The reason they did this is because Iscrab content works really well on Facebook. Kind of those two platforms in a lot of ways are emerging, especially when it comes to business. Not the personal side, the personal use side is different, but the business use side is becoming much more similar. And yeah, content that works well, keywords optimized, you know, captions, engaging, interesting content, it's going to work, right, on multiple platforms, especially with Instagram and Facebook. So that's the content strategy. It's that simple. Whatever you post on Instagram, just automatically repost it over to Facebook the same time, the same content, the same captions, all of that. If you feel that you want to post more content on Facebook or make some specific things, that's fine. Facebook is a pretty broad platform where you can post, you know, long form videos, sort of like YouTube videos like long videos, short vertical videos. You can make photo posts. But today, with, you know, photo posts as well as vertical reels and repost now on Facebook, it'll also work really, really well. So keep it simple. There's no need to overcomplicate things, and there's really no need. You're not going to see a huge additional benefit to having a separate in Scram and Facebook marketing strategy. If you just have the same strategy, the same content, repost, you'll see likely the same with way less effort. So that's kind of the point here because it's not about going viral. It's about maximizing our profit as efficiently, and I would also say enjoyably as possible and not killing ourselves because we have 1,000 things to do as business owners and as marketers. We don't need to get bogged down with things that are inefficient. So that's pretty much it. Really simple and straightforward. Also in the setting section, there are other we already went through a page details. There's some other areas like blocking, for example, if you want to block certain users, this is where you would go. If you ever want to run ads in the future, which, honestly, generally, I don't recommend because of the level of budget that you need for Facebook ads. So actually just talk about that right now. The amount of money that you need to really test Facebook ads, they're limiting with targeting. You're targeting a cold audience. Remember our funnel. You're targeting a cold audience, where, for example, Google Ads, with email marketing, things like that, you can target hot audience, hot buyers, Google Business Profile, even with Facebook and Instagram with search, right? Those are hot buyers, those specific users on those platforms. So I don't recommend Facebook ads for nearly all local businesses. You can but it's so much like, it's a lot of time. A lot of skills from someone who spent thousands and thousands of dollars in Facebook ads, I have good friends who run Facebook ads. I could not recommend it enough for small businesses not to do this. You can be successful but the amount of time and money it takes. If you want to run this, I would run it with an agency, but even then most agencies don't run this well, and they'll just waste your money because it's a cold audience. It's kind of difficult to explain. You need a very large amount of money spent to really test an AB test ads. So unless you're going to shell out tens of thousands or hundreds of thousands of dollars, you're not going to really be able to scale and find winners. Where with Google Search Ads, for example, you can target people that are in Buying Mode right now instead of you have to have this whole final like collect their email or get them to this page and then, you know, it's a lot. It's a lot of work and a lot of money for maybe a return. You know, I would not recommend it. That's why I don't run Facebook. It's for my businesses, as well. Everything I teach you, I do for myself and for my clients. So anyway, with all being said, of course, if you have questions about anything, just let me know, but hope you found this valuable. And with that being said, let's get to the next section. 29. AEO & GEO Introduction: Ranking on AI: Welcome to the AI ranking module of the course. So here we're going to cover AEO, GEO, and LLM SEO, which are essentially all the same thing. So AEO is answer engine optimization. GEO is generative engine optimization, and LLM SEO is language learning model, search engine optimization. Okay? There are different words for essentially the same thing. And this is where when people search for keywords either verbally or written relating to our business that we show up, for example, like a trusted plumber near me, or, like, best babysitter dog walker, you know, Narmer, whatever that might be or in this city XYZ, that your name and your business name and information shows up for those essentially searches, okay, on the different tools. So just like before, you know, Instagram, Facebook, Google, all of those traffic sources when people are searching, you show up and the same thing here and ultimately to profit from that. Now, throughout the course, everything I've shown you, Instagram, Facebook, you know, Google Business Profile, your website, all of that optimization naturally is going to help you already rank organically here on its own. But there is a key piece that's missing that we're especially going to hone in on. So the good news is all the techniques I've covered, don't just help you rank on Google or Instagram or Facebook. They actually do help you here. But the piece that's missing is Reddit. So this is a graph of the largest current websites in the world that oscillates, depending on, you know, slightly by year, but consistently Reddit has been one of the biggest websites in the world. Right? We've already covered Google Facebook, and Instagram, especially because those are relevant to our business where Wikipedia or Twitter is not. Reddit absolutely is when it's done in a strategic way. So Reddit is one of the biggest websites in the world. Not only is it one of the biggest websites in the world, but guess what? It's one of the most cited websites for AI tools, specifically for Google Gemini and formally Google Bard, like way back in the day. Reddit has consistently been one of the top by far, most cited websites, right? So basically, AI pulls data from this website more than almost any other website. Well, that's with Google AI. If we look at hachBT, for example, hachBT also pulls the second most amount of information from Reddit which is extremely powerful in terms of individual, websites like non Google, for example. So this is extremely powerful. So essentially this, right? First, what is Reddit? We'll cover this in the next video. I'm going to show you how to do this step by step. Very, very simple, very powerful. So Reddit is a large social media platform, right? Social media, people share social things, photos, information, they ask questions, get answers. And the functionality of Reddit that we're really focusing on is that Q&A side of things. When people ask for recommendations and getting recommendations, and once we kind of set that up ethically, then AI picking that and essentially, you know, basically we find our largest city near us or even our own small town, for example, we're a smaller town, we find that on Reddit. It's called a sub Reddit. For example, this is an example of St. Augustine's subredit which is simply like a page. Think about, like a Facebook page, right, for a city. Then there's a subdit which is a page, an area for that city where people can post questions or updates or whatever they want, really photos and text and whatever they want. And essentially this, right? Reddit's a big website. So if you can get your business ranked on Reddit, you're going to get a lot of traffic from Reddit or you can get a good amount of traffic from Reddit. Reddit also helps you rank on Google. Reddit also helps you rank on Chachi BT, Claude, Gemini, all these different AI tools as well. So basically, doing this one thing can help us in so many different categories. So that's pretty much what it is. Like I said, we've already covered actually indirectly a lot of AI optimization tools or strategies here in the course. But we're going to focus in on Reddit because that's kind of the missing piece and one of the biggest, most important pieces. So that's why I dedicated a short but very powerful module to it. So in the next video, I'm going to show you exactly how this tragedy works, how to do this. It can literally take you minutes super powerful. So without further ado, let's go ahead and get to the next video. 30. Rank on AI with Reddit Marketing: Video, you're going to learn a simple but extremely powerful reedit marketing strategy that's going to help you rank on Reddit on Google and on various AI or LLM tools. So before we get into this, you need a few things. Number one, you need a reedit account. Number two, you need a customer of yours that you're close with that has done business with you before. It could be a friend, but I recommend a customer who also has a Reddit account, and both of you guys can create it for free, which I'll quickly walk through in this video. And the number three is the Reddit template, which will be in the student resources section. It'll be with all the other resources. All right. So that's what we need first. Step one, right, very good chance. If you already a Reddit account you can use that. Otherwise, you want to create Reddit account on Google. Just click on the first search result and you can go ahead and create your account. Name, email, all that. Just like all the other social media tools, you sign up. Now, you'll have to create what's called a user name. I would recommend this not be your business name, right? You're not trying to be overtly marketing your business because Reddit hates that. So it can just be whatever you want. Whatever user name sounds cool to you, that's special to you. If you're not really sure, you can just look at other reeditnames that are out there. And you can Yeah, so anyway, the big here is when create your account for it not to be your exact business account because we're not directly marketing our business. That's not what we're doing here because that doesn't work. Like, Hey, we're here in this area. Come buy from me. Nobody likes that. Okay? And listen to what I'm saying here because we want to make sure we do this ethically, because this can be done unethically, which is, of course, not what I'm recommending at all, and recommend that you do not do that. So Reddit account, you'll create it. You're one of your customers. You can find a customer, friend of yours that has a Reddit account. Alright, so once we do that, next what we want to do is find our city subredt, so we have Reddit account. And I just do this on Google. I find this easier. You can do this on Reddit as well, but it works either way. Doesn't matter. So let's say it's Boulder Colorado. Okay? Boulder Colorado is our city, so we're going to be bolder. Subredt, right? So city name and then subred hit Enter, it'll be the first search result here. Usually R FRD it slash and then the city name, right? So, whatever the biggest city is near you, we want that. You can search for your small town if you have that. That might be, if not, then the biggest city kind of near you, like in your general area, right? Like the greater X, you know, area. So you want ahead to click on that? So that'll take us to the Boulder subbed. We want to read this description over here, so we love Boulder Colorado and Large Rocks, which is funny. Please read the Wiki before posting questions. Dada so you can go ahead and read more information or just familiarize yourself first, you know, if you want. And from here, so we're in Boulder Colorado. Great. What we're going to do is we're going to create a post, right? Make sure, again, you're logged in. If you're not, it'll force you to log in and it's good. So we can go ahead and join first, the community. I'm not going to, you know, well, I can join on joining, I guess. So join. And then I will create Post. So I'm going to click on Create Post. So we have two sections here, super simple title and body text, okay? And you want to have both. So, open up your reedit template, and you can see on the far left, we have post title and post body, I have templates for you that you can follow, and you can absolutely manipulate this to whatever you want. But these are good solid templates, right? So, for example, post title. Anyone know a good insert service in Boulder, for example. Who do you use for service in Boulder? You know, blank recommendations like plumber recommendations, Insert City. So this is just basically the title or the headline, okay? And you can use one of these because they sound very natural, and you'll be posting this. Okay. So we'll do this. And I'm not actually going to post this because I'm not doing this, but I'll show you exactly how we finish it and we see it post. So anyone know a good dog walker in boulder? Oh, you want to capitalize that, by the way, as well. And then for our body text, we're going to go to the post body, actually, I'll do to make it easy. We'll change this to say body text, keep it consistent. Trying to find a blank service that won't overcharge or be a pain. Don't need anything fancy, just something solid. Need a service for basic tasks. Does anyone know someone good? Who do you go for service around area? Anyone have a service they like in area? Nothing fancy, just someone solid, right? So for example, you can use whatever you want, also at the bottom. We have a food place. So any good food type spots around boulder, not anything fancy just something good, right? Like, any good tie places around this area. And you can change to whatever sounds natural to you, that's what you should use, right? We're not trying to be overtly promotional or overly promotional at all. We're just asking questions, and people are going to answer honestly, by the way. So they might answer with your competitors. That's fine. We're not here to dominate the conversation. And good news is some people might actually recommend you, but we're just getting the conversation rolling. And I'll talk about Step two. So anyway, step one. So this is pretty solid, right? Whatever you're kind of comfortable with, you can change. So anyone have anyone? It could be anyone worked, right? Because it's not going to be exact. Anyone worked with a solid dog walker in the boulder, am I spelling that right boulder area? I'll capitalize this because I want to capitalize. Um, And I'll get rid of this. Actually, I like this, right? So, this is a good template you can follow them and they work? I just personally prefer this. This is literally what I would do. Anyone Anyone worked with a solid doll and walker in the boulder area. You could be looking for recommendations, thanks. Right? Something like this. This is what I would write. So anyone know a good dog walker builder? Anyone who works at solid Dog Walker, right? And we're going to go ahead and hit Post. So once we do that, then what we want happened. Now, the unethical thing to do is to create two different redit accounts, okay, that are both yours. And you create the post, and you also reply to this post with your business information. That is unethical. That is not what I'm recommending. That is what other people do, but that's not what I'm talking about here. What I recommend doing to keep this ethical is number one, other people will honestly respond to this. So by the way, just randomly, just to make note, I'm sure you assume this, let's pretend that we are a dog walker, a service in Boulder, Colorado. That's why I'm posting this. You're like, Why are we talking about dog walkers? Because that's our business. I don't think I mentioned that. See, we're dog walker and boulder. So we're basically asking people for recommendations for dog walkers in boulder, getting the conversation rolling. What we want to do is once this is posted, we can have a friend who's worked with us, maybe, you know, worked with us in the past, customer that we're close with, someone that we're close with that has 100% done business with us and say, Hey, could you create a Rdi account if you don't already have one and just reply to this. So show them, you know, go here and reply to this. I really appreciate that. Don't pay them. That would be, again, that goes against FTC and kind of like manipulation. But just have them honestly you know, recommend you if they would here. So instead of, let's say, instead of asking someone to leave you a Google review or Facebook review, he says, Hey, would you mind actually replying to a post that I made here? I'm basically opening up the conversation. If anyone knows of a good XYZ business in the area, I know you had a good experience with us. You just, you know, reply with your experience there in your own words, whatever you want, good or bad. Reply there, and other people will reply as well. But you're kind of helping to guide the conversation, but again, not manipulating which other people have done, by the way. And it technically works, but it doesn't matter because why would you gain the whole world when you lose your soul? So yeah, so this is just one way to use RditVy simple, fast, extremely powerful. But the two things need to happen together. The good news is, if you've been in business for some time, people know you, you may have just, other recommendations coming in, and that's awesome. Okay. And if anyone asks, Hey, are you the business owner, be honest. Like, y, I am. You know, but this is kind of a clever, but ethical way of harnessing Reddit to where when people ask the same questions in Google Gemini and ChaiBT and Claude and these different tools, it will pull from Reddit like we saw in the last video and extract that information and use that heavily. It can use Facebook Facebook Iscam as well, which we've already optimized, by the way. But this is a really strategic way of doing so and can be extremely, extremely powerful, right? Results absolutely vary. Of course, if you're like, watch this. Hey, somewhere I'm not really comfortable with this, you don't have to, right? These are just different options for you. You can do as much or as little as you want. This just add in to your digital marketing presence. So yeah, anyway, I'll just hit Post, right? And I'll show you, I'm not going to because this, let's just look at an example of a post. Let's go back home. Oops, sorry. Let's go back to boulder. Or Boulder. Okay, for example, so this is a post, right? Yes, depending on the city you're at all kinds of content. I think it's more like political post, totally fine. So for example, let's say this is our post. There's no image it would just be text here. Then you would comment. So, click on the comments, right? Well, not you, but your friend would go and just your customer and comment here and post the comment. That's it. It's that simple. And then ChatuBT and AI is going to pick that up and use that in ranking. And from there, you know, in Chachi BT, for example, if I ask for the Best Dog Walker in Boulder, it pulls that information. Like, Okay, what's I'd follow up and say, Hey, what's their business information? And then Chachi People will pull from your Google Business from your Facebook and give the phone number, the address, things like that. Or they'll go ChatBot. Okay, then go over to Google, search for your information, find you in Google Business. So everything's connected, right, in this digital marketing ecosystem. So, yeah, that's basically how it works. Really simple. So, of course, if you have questions about this or anything, please let me know. Hope you found this extremely, extremely powerful. We've got even more powerful tactics and strategies coming up. So I hope you're excited. Let's go ahead and get to the next module. 31. The Pefect 3-Page Business Website Template: Good news and I have good news. So the good news is you don't need a massive expensive website in order to generate substantial sales and rank on Google. And actually, many big expensive websites are outperformed by the following website I'm about to share with you. So the reality is your website only needs three pages. If you have more than this, that can be okay, but you only need these three pages to be wildly successful and actually really the first two, to be honest. So the first is the homepage. This is the overall information, sort of like a summary of the most important information about your business to your customer is housed in the homepage. Next, we have the product or service page, which can be broken down by sub pages. For example, we have this cafe here. If we click on any one of these items, possibly it'll show us more information and details about that item or it can just be the product or service page. So the same thing with services. If you have a ton of services, then maybe it could be multiple pages, but in most cases, it'll be one page with your services or one page with your list of products, or if you happen to sell both, then okay, a product and services page, in that case, right? And then lastly is the contact page, making it as easy and simple for people to move to the next step to get in contact with you, to find you and all of that. But this is all you need. And I'll tell you the most important of the three is the homepage. The problem is, it's not about the number of pages or the complexity of a website. The issue most business owners face with the website is A, it's not keywords optimized, which we're going to talk about in a second. But number two is it's not designed using consumer psychology. Meaning it sort of looks pretty. It's okay, but maybe the load time isn't super great. It doesn't have keywords. It's not designed in a step by step chronological psychology way that gets people to move from understanding who you are to ultimately buying, right? There's missing information. It's in the wrong place. You know, things like that, right? There's numerous issues which we're going to show you, I'm going to show you exactly how to not go into those issues, how to diagnose correctly. And if you already have a website, reorganize it just a bit to get it cleaner and much better performing, both in terms of conversions, meaning people who visit getting the most number of those people to turn into customers, but also with SEO, getting your website to actually rank on Google, on AI, and other search engines as well. So that's a good news. Simple, but it needs to follow this format, and I'm going to cover the exact format in the next video, let's go ahead and get to it. 32. Copy & Paste SERVICE Home Page Website Template: Video, I'm going to cover the proven service website homepage template. Now, with this in mind, if you have more of a product based business where you sell products and not services, that'll be in the next video. So you can skip this video, go to that video. If you do sell primarily services, then this videos for you and you can skip the next video unless you want to watch it. It's totally fine. But there are two different strategies here, more if you're service based versus product based, which is why we've segmented it out. So here, I have a PDF Now, this is a mock up, so keep that in mind. This is purely for educational purposes, so it's not perfect, but I'll explain everything in a moment. But this is an example of a website, kind of a full mock up in PDF format that follows the exact template I'm about to cover. Now, you may be scrolling down to be like, Whoa, that's a lot of information. That looks super professional. That's going to be really difficult and expensive. No, it doesn't need to be, but you can kind of think about a website like Legos, right, or building blocks. You start with one bock, and then you build on the next, the next, the next, and before you know it, you have a castle, right? But it's one block at a time, and honestly, it's much easier than, like, a castle. Maybe it's not as fun, but it should be quite simple. So here we go. All right, we're going to start from top of your website to bottom, each section that you should do to make sure it's fully optimized, both in terms of SEO, so for keywords and getting seen and views, but also for conversions, meaning converting or turning visitors into buyers, okay, or at least moving them into leads, like contacts, at the very least and ultimately buyers. So first at the very top, we have what's called the utility bar, which you likely already have. What I recommend having is your logo. You can also include your location there, but your logo, and then a link for the home page, services page and the contact page. Now, you could have more pages. Like what about a team page, like About Us or whatever else it might be? You can have those pages as well, but only if you know for a fact, they're super important. Like, if I'm an auto repair shop, is the About us section really important? Like People like, No, I'm not going to go with them until I learn more about them. Now, maybe if you're financial advisors, you know, people want to see, Hey, I want to see who I'm dealing with. I want to know their credentials. So maybe you have a little bio of, you know, credentials, their experience, and all of that, or maybe a legal team. If you think that's super important for customers before they're going to book with you, then I would have an about a section, but you absolutely do not need one. And you can maybe include some of that information here in the homepage, which will make sense in a second. But all you need are these three pages. Home Services contact us. So the utility bar is quick for them too. And if you want you can also include a call or an email button up here that just automatically links to a phone number or an email, or it can just be text that people can know and they can type it in to their phone for contacting you, if you want to make that easier. But this is kind of everything you can include. You don't have to have everything. You get rid of the phone number over here. You can get rid of the contact us and just have the phone number over here. It's up to you. So that's very top Really simple. So that's a utility bar. Next, this is the most important section of your entire website, period, is your hero section. This, you want to have kind of your headline here, a subheading, and then a button for a call to action. And I'd recommend just one. You can have two because I want to show you all the things you can have, so you're not really questioning, but you can with this template, reduce even less, and you'll still be very successful. So, what is this? It's the very top of your website, what's called above the fold. The fold is where you're on your laptop or your phone, have to scroll to see more information like if I scroll down here. This information all here that you're seeing right now is below the fold. This right here is above the fold. So this is above the fold, this is below the fold. If I have to scroll, it's what's called below the fold. So whatever is above the fold, whatever's toward the top of your website is the most important, that's immediately what people see, and it's going to make them decide if they're going to stay or not. Okay. So exactly. So and what's key is, especially in this digital age, it's very important to clearly demonstrate really quickly within 3 seconds, who you are and what you do in 3 seconds. So where someone lands, they're like, I know exactly who they are and what they do. They don't know everything, but they know the overall. And that's very clear here because we want to have an image that demonstrates what we do, right? So as soon as I see the image, what is it? Okay, this is auto repair. I know I'm in the right place. If I want to get my car fixed, if I want to get an oil change, maybe my tires, I know I'm in the right place just from the image. Then we have text, Trusted Auto Repair and Tussa Oklahoma. This is sort of like the headline. With this section, you want to have your main keywords, just like we've done before. And your main keywords are simply going to be your main location and your main service that you're providing. So it's auto repair, that's your business in Tusa Oklahoma, okay? So you want to have those in there. In the next section, we'll cover keywords in more detail, which will make a lot more sense. So I'll show you exactly how to optimize with a live example and all of that. I just so you kind of know ahead of time. Cause we're going to build the website, get it all the framework right, everything looking good, and then go in and optimize with keywords later. Okay? So just to kind of keep that in mind. So this section must answer four questions in generally 3 seconds. What is the service? Who is it for? Where is it offered, and what should I do next? So trusted repair, and then what is it, right? So this is the overview. It can go into a little bit more detail into a subheading here. Full service auto repair with honest reliable same day service, ACI certified mechanics, right? So it's just taking this and expanding on it a bit more. You can just have the headline. You don't need the subheading. Depending on your website Builder, right? You can keep it simple. So at least have the header here, Alright? I understand what this is. Number two, I understand where this is. Number three, what do I do next, okay? Get a quote or call now. You could have two. If you have two main ways that people reaching you, I would personally have one, okay? It can be two. I've seen it's successful with businesses depending on their business model. If you're not really sure, just have one. What is the number one way that people do business with you? Are more people emailing you or more people calling you? A more people booking on an online link or wherever you want to push, that's what you want to have. Just have one, right? And you can click the link and then it can make them do that action. It either opens up the call on their phone or on their laptop or email or whatever it might be, right? So that's pretty much it. Image, header, and call Action button. Rick, really simple. Looks super nice, very professional and well optimized. But it's not complicated. Okay, moving in next as we go down. Next, we have the credibility strip right underneath, and I'll show you how everything comes together in a second. So this is for social proof. Proving, like, Okay, I know what you guys are about, but I don't trust you. This is like, Hey, other people have trusted us and gotten great results. This can be one of these three that you see here, or, you know, two of them or all three as an example, right? Not literally copy and paste right because it depends on your business. But, for example, 4.9, 350 reviews or 4.8 as long if you have 4.6 or higher, especially if it's 4.7, 4.8, 4.9 or five stars, I would include that. If it's starting at 4.4, I would not use that or lower for Google reviews. I would not use that for social proof. Okay? That's going to be a little bit too weak. So at least 4.5 or 4.6 is good. It's not great, but 4.7, eight, nine, and five are great. Okay, so just for reference. So that's your Google reviews, could even be your Yelp reviews, Facebook reviews, depending on your business, how many years you've been serving, if it's a long time. If not, then I would include that. If you have any certifications, that can be a good section here. You know, years in business, association logos, right? There's some examples here. The most powerful is the star rating. This is why Google Business, Facebook, Amazon, all these different platforms, Um and Skillshare have reviews on them because they're so powerful, right? So if they weren't wouldn't be anywhere. So if you're in doubt, just do the star rating, and that's all you need, and you're good to go. Okay? That's for the credibility strip. If you have at least 4.5 or higher, how many reviews? Put that on. Next, we have the core service snapshot. Excuse me. I have new retainers, so I'm like mixing my words. Okay. These are your primary services. So what are the top and I would say really the top four services that you offer. Anywhere it can be even if you only have one, just list that. But anywhere from your top two to top four services that you offer, like, what are the biggest sellers, right? That's what you want to put up here. If you have 20 services, you have ten, you have six, put your top four. Otherwise, it's going to overwhelm people. So this is your core services. This is what 80% of your customers purchase when they come to you. And it's simple. It's just title, little description and click to Learn More. When they click this button, that'll take them to your service page, right? We're just focusing on the homepage. This will take them to your service page. It just has, like, pricing information. It has more detail. It has images, right? So yeah, basically just images, title, maybe bullet points or a little description and a price, and then maybe a button to contact us or to learn more. And then that button takes into the contact page, right? So you click here, takes into your service page. From your service page, it takes into your contact page, right? And you don't have to do it that way. That's just an example of what you can do that works if you're in doubt. So your core services, this is what it looks like. And you have this doc for reference to give you a little bit more information. Again, I have three to six. I would actually have three to four. Six is a bit much. So I would have three to four, personally. Six can work, but stick with four. Alright. For our next section, so now think about psychologically. Someone knows who we are, where we serve, what we offer. Got it. They know that people get results, and guess what? Anyone? Okay, so think about this. This is really key. People see this section. Some people are going to click. That's great. So they click to look at more services, and hopefully they contact you and buy, okay? Not everyone, but a percentage of them will. If someone keeps scrolling on your homepage, what does that mean? It means they weren't interested in your services. They need more proving, right? They need more social Well, they need more, sorry, proof. They need more evidence. They need more information before they're ready to contact you and spend money. If they didn't need as much, they would have clicked here. So the thing is this, the credibility bar and your hero section are enough information for a lot of people. That's enough for group A. Group A satisfied, they're going to click and they're going to contact you and buy from you. Group B is going to keep scrolling. This is for group B, okay? And you don't know who group A or group B. It's everybody. That's why it's designed this way, that makes sense. There's deep psychology in a proven formula for this. It's not just Here's an idea. Here's a pretty website, or it's just really well, Google optimized with keywords and everything, but it doesn't actually work, which there's been several websites. They technically are SEOed, right? They're search engine optimized, but they're ugly. They don't make sense. They're a little bit chaotic, but Google loves it, but humans hate it, which is usually not the case, but anyway, I can give you other examples of that. Doesn't matter. He's follow this and it works. Number five, okay, we're scrolling past for the scrollers. What makes us different? Okay? We know it's proven they have social proof, but what makes us different? So you can hone in on, you know, a few things, like three. So it could be anywhere 3-5. So I like three or four personally. Five can be a little bit too many, but it depends on how it's kind of phrased. And here's just some examples. So, for example, these are just examples that are highlighted. Same day response, fixed pricing, certified technicians, warranty included, cleanup included, fast turnaround, et cetera, right? Those are some examples of what you can kind of include. So real outcomes. So you have certifications, things like that, upfront pricing. Like, we did this exercise before, but what are those things that make you different and better than everybody else, right? That's why they're going to choose you over everybody else. All the other websites they're checking out, they don't have this, but you have. Alright, scroll down. Next, we're going to have testimonials. You can write the number of Google reviews that you had before, but people scrolled, so that wasn't enough for them. So now we're showing them, again, hitting them with social proof and actually breaking out. Hey, here's what they actually had to say, right? Because you wanted more information. Well, here's more information about those reviews that you skipped over earlier, right? Done in a clever way. So what's really cool about this is, I like to start things simple, make money, and then invest that money and upgrade, if that makes sense. I do that with Instagram, I do that with websites. That's what I like to do. I like to start off simple, and it works, make money from it, and then invest that money versus trying to do everything perfect at the beginning. You can do either way and be successful. But that's what I like to do. So the simple method take screenshots or your team member can take screenshots of your Google business reviews, your yelp, your trip advisor reviews, your Facebook reviews, wherever you're getting reviews for your business, take screenshots of them and put them in, like, a carousel. So here I can kind of scroll. I can kind of scroll and see more reviews. And you can have, you know, several. Have, seven reviews. If you only have three, that's fine, but have up to seven, okay? Or even actually, I would say a total of nine maximum, anywhere 3-7 is what I'd recommend. And actually, I'll go ahead and yeah, three to seven screenshots, okay? And I'll actually update this so like three to seven screenshots. Or you can have three to four video testimonials. All right? And I'll show you that with the next example. This is really powerful. For your top customers, had a really great experience. Just say, Hey, could we record you recorded testimony of you real quick? You can tell us what problem you're facing why you decided to choose us and then what we did for you and why it was so great. Those three things like kind of before during and after, could we record that real quick? Keep it under 60 seconds? Or they can self record it. But if you happen to be on site and they have a great experience, ask you record them especially if you know them. If you're a return customer, that's great. That's who you really want to target. If they're a brand new customer, maybe you don't ask them, but do this four times. You just need four. You can them into as little as three, but like four is what I recommend. Get four amazing customer testimonials, ugly videos. Post them on your website. That's super, super powerful. People want authenticity and reality over this fake AI, you know, fake manicured, curated testimonials. Those work really well. It doesn't matter if they're ugly with bad lighting. People love that, actually. So really powerful. Video testimonies are more powerful than screenshots, but screenshots are easier and cheaper. So start with that. Then later on, if you want, get video testimonials and put them up there. And if you want to have more, you can absolutely have more. But that's just kind of my general recommendation, especially to get started. Underneath, so we're scrolling down underneath. So this is what happens next. Okay, so now I understand what you do, what makes you different. I understand that people have had a great experience with you. Maybe their next question is, I get all that, but, like I'm confused about the process. How does this work? Is it really that easy? So, you want to show them the whole process and how easy it is. Now, if your business is such that it doesn't really make sense, like our process is, like, super easy. Like, this doesn't make any sense. You don't have to include this. But it's a good idea in general, just to include this show them how easy it is. So scheduler appointment. You get a free estimate, and we fix your car. That's it. So tell them what to do. One of the biggest reasons that people don't buy from you is not because of price. It's not because of confusion about what you offer or that you're great. It's simply the process of it of having it be done. So you want to make it as simple and fast for people as possible. Basically, think about it like this. This is the best way I can think about it, whenever it comes to your process. So you want to make your process simple and then show that process on your website. Whatever the end result is for your customer, let's say, in this case, it'll say an oil change, right? Someone wants to get their oil changed. If I could snap my fingers and just pay you money, and my oil is immediately within a second changed and ready to go. Won't I prefer that over going through all this process? The answer is yes. The reality is you want to like there's the reality of how long something takes. But you can make that reality take even longer. You can make it take shorter, right? There's the impossible of teleporting and magically snapping your fingers, making things happen. But think about that magic finger example. The magic snap your fingers and it happens, right? I go to a plastic surgeon, I'm making this upright. I'm not. I go to a plastic surgeon. I want to get liposuction, okay? I'm going to snap my fingers and be skinny. I want the post to be over I want it to be as fast as possible. So as close as you can get to that, right? It's not humanly possible to do that immediately, but as close as we can get. That's why new technologies, you know, cause massive displacement and all of that because they actually help reduce this time as much as you can reduce that, make things as simple and fast as possible. As close that magic finger, the better. So just have that in your mind. It's just an example. Make it as easy as possible. That's one of the biggest reasons people aren't buying from you or they start buying from you, they don't finish is because your process is too complex. And if you're like, Oh, that doesn't make sense for my business. I'm not talking to you. There's probably somebody else watching this is like, Summer. Oh, my gosh, great way of putting it. Okay, good. We'll do that. So anyway, simple process. Schedule your appointment. You get a free estimate, and we fix your car. Alright, that sounds good to me because I get a free estimate. If I don't like it, I don't have to go with them. With somebody else. I don't even know the process. Like, I have to call them, but I don't want to call. I want to do things behind the scenes, you know, but with them, I can schedule an appointment, get a free estimate, whatever. Okay, good. I'll do that. So anyway, again, purely an example, depends on your business. That's the process of what happens. Number eight, Again, why are people still scrolling, right? They have more questions, especially by the bottom. So toward the bottom, we're almost done. FAQ says for frequently asked questions. This is amazing for the people on the page. This is great for SEO. People are asking questions in your area. How much are repairs? Do I need to make an appointment with a mechanic? Do I need a quote first? Can I just show up? You know, da da Can I you know, what if I want to second opinion? Whatever it is, right? Just think about this. What are the questions over the past year that you get all the time with your business, right? What are those questions? Find the top eight and answer those questions. I would say anywhere 6-8 could even be as much as ten. So six to ten, but really six to eight is what I recommend six to eight. You're most frequently asked questions. This is amazing for SEO. People are searching and going to find your website because of these questions, but then you also answer them, right? You're now an educator and you help answer. And this is amazing. This is literally about your business. So it's this almost feel like cheating. Like, I'm just answering basic questions about my business. People have those questions, okay? And you can use the keyword tools that we talked about earlier, actually, in case you don't know those questions. If you've been in business for even at least a year, you should have these questions. You can have Chachi PT to help you. What are the most frequently asked questions about this? You can also use the keyword tools that we used earlier. And instead of searching keywords, you can search questions that people have. But between Chachi PT and being in business, you don't need to do all that. Just be honest, think and write in the way that your customers write. How do they ask you? Like, Hey, can I get this? Hey, can I do this? And that's the best for AI for Google. It answers questions. Get people to your websites and help them break down those barriers. Think about dominoes, right? Before someone buys from you, they have dominoes in front of them, invisible dominoes, and they need each of those dominoes knocked down before they're going to pay you money. They want to make sure they're not going to be screwed over. They want to make sure the work is going to be good. They want to make sure that it's going to be an easy, painless process that even if you do a good job, it's not going to take a year and a half to get done, right? Each of those dominoes needs to get knocked down. Those dominoes are hesitations or questions they have. The FAQ knocks down those dominoes along with the social proof else that we've done so far. Alright. And then almost lastly, I recommend doing this. You can have a dedicated page. What I'd like to do is actually have a contact page and have toward the bottom a contact form. So again, what is the main two ways that people contact you have those two ways, right? Maybe it's email and call. Okay, then have a way to call and have an email form. They can fill it out and it automatically gets it sent to you by email. Maybe it's booking online and email, then have those two. Whatever your top two are, you can have all three, but I would just have the top two ways of people contacting you. Have those. One on the left, one on the right, really simple, okay? Because by this point, either someone's going to leave your page because they didn't find what they're looking for or they're going to contact you. And very lastly, this is more just for SEO. This is not for the reader, by now everyone either, right, here's the two main points. Someone either clicked for your services here, okay? If they kept scrolling, then hopefully, they're not going to contact you here, or because of the utility bar, this is static or Sorry. Am I saying that As you're scrolling, it stays in the same place. That's what I mean. I'm getting confused about it. It's been a long day. Okay, and my neighbors were power and washing all day, and I finally got to record. So, this scroll so at any point, someone can click contact us. Someone can click services. This As you scroll, this stays here, okay? Obviously not where we're going on this Google Doc. So now, by this point, this is for SEO, meaning this isn't for the user as much as it is for Google. I like to have a little map embedded here that shows the actual location of where you are. And then next to it, on the right, have proudly serving, you know, main city and surrounding areas. And then list, you don't need to have sorry, Tulsa again. You can get rid of that. Again, this is just a rendering an example. But I would have smaller towns or your big smaller areas, like maximum of nine, I would say five to seven areas. So it could be other cities that you serve or specific areas that you serve, some different examples of where most of your customers are coming from. Why? Because when someone types in broken arrow auto mechanic, Jenks auto service, big speed oil change, Owasso tire change or tire checkup or whatever it might be, you now show up because you have those keywords in your website. And we're going to talk about keywords actually in well, not the next video, but then one after. To kind of help you out. But this is for SEO to help you get searched, okay? And then finally at the very bottom is the footer, all right? It has the list of what to include, contact info, hours, review links, service pages, policies, social media links, if you have them, really basic. You don't need to have all privacy policy, terms of service, right? Those legally kind of required pages, hours of operation, all of that. You can't have less than this, your payments that are accepted. You can kind of follow this pretty straightforward. And a lot of website builders now, which we're going to talk about in a second, will automatically have built in privacy pages, terms of service. They kind of have this already built out. You just fill in information automatically creates it. So it's very, very simple for you to do on your own. But if you need, you know, to hire a web designer to do this, you can tell them, Hey, I want to follow this exact format. This is what I want. You can go back and forth with them on, you know, with this information or that. But this is it. So in total, it seems like a lot, right? 11 parts, but on its own, just go one by one, do it, move on to the next, and so on. And by the end, you'll have a beautiful high converting SEOD website that performs super well. And again, you can scroll through this. Again, it's not to scale. This is another example of how you could have people's reviews. You'd also have video reviews, which I have in the next example with product pages. Yeah, this is kind of what it looks like as an overview. One section just kind of stacked right on top of the other. So on the surface, it looks like a pretty website, but behind it is powerful proven consumer psychology and SEO. So I hope you find this immensely valuable. You can find both of these resources, both the PDF and the Google Doc with everything in the resources section. Of course, if you have any questions, let me know. And let's go ahead and get to the next video. 33. Copy & Paste PRODUCT Home Page Website Template: Last video, I showed you the step by step process to creating a high converting, well optimized, service based website homepage. And in this video, we're going to focus on products. So if you sell products, this is the best template for your business to follow to maximize conversions, meaning getting the most number of people visiting your website to actually purchase from you and also to rank with AI and Google and other search engines. So we'll go ahead and get to it. So this is the example apologies for how grainy it is. This is just an example to kind of show you what each step is. I know it is not the best looking, but this formula and template works. So first, we start at the very top and go down. The higher up on your web page is the most important. And as you go down, it's still important, but it's less important. The top is the most important because that's what everyone sees. So the top very kind of straightforward is utility bar. So this is a bar that is always there at the top. So as people are scrolling, it stays right there at the top. And on the left, it'll have your kind of brand and location, or it could just be your brand. And then you want to have the home tab, products tab, and contact us. So just these three, like we talked about before. And if you want, you could also have button here, like, hey, call now or whatever, but I like to prefer to just link to contact us. So these three pages. So at any time, no matter where someone is on your website, they can always navigate easily. So easy navigation is great for SEO, for Google to actually scroll, crawl through your pages, but also for people to do the same. So it's very simple. That's a utility bar, right? You don't even have a cart. If people are buying online on your website, you can have a card for checkout, so the checkout is right here. Next, we have the hero section, and this is really the most important section, and your utility bar is sort of part of the section. So it's an image of what you serve. So this can be your top selling product. It could be your location itself, as well. You can kind of look between the two and see whichever looks better, whichever you feel performs better, and just use that. And then you're going to have your headline here. So whatever that is, so this could be kind of what you serve and then your location is what I'd recommend. So it could be fresh pastries and artisan bred in, let's say, Bend Oregon, okay? That's what I'd recommend doing. So I'd actually have your location in here, your main service location of where your customers come from. For the button, I would recommend having one. You could have two. That's really fine, and some businesses do this. I'm showing you what two looks like it's very easy to remove one, and I like to have just one button. So it could be like, order it now online or reserve your table or whatever it is that you're selling. Cause it depends on how your products are actually delivered to the customer. So your headline, kind of, like, what you serve, your location, your button of what you want people to do, and then your review rating. So I would look at your Facebook page. It could be your yell page and definitely your Google Business profile, and whichever one has the highest number of reviews and quantity of reviews, as long as you have at least 4.6 stars, 4.5 can still work, but basically, if you have 4.4 star rating or less, that might actually do more hurt than you than help, but take your review rating in a format, something like this, right? So it's like five star, five actual stars, 4.81 thousand 400 plus reviews. You can also look at our service webpage example, which have a different kind of version of this, if you want to see kind of different example. And that's just social proof. It just shows, like, Hey, here's who we are, here's who we serve. Here's what to do, and here's proof that people actually love this, right? Now as we're scrolling out. Oh, actually also I want to include this. I've kind of included this in the section here. I'd like to have three callouts. What are three super important parts of your business that are important to your customers and include those at the bottom of your hero section. So kind of like right below this image. So this is actually you have your hero section here, your hero image, and right below your hero image, you have these three callouts. So baked fresh daily, you have, you know, pickup and gluten for your order online, whatever it might be. So what are the three most important things to your customer could even be for? Include those in here, right? This could be features or benefits that are most important to your customer, include those at the bottom here. So it's really the most important information about your business crammed strategically and beautifully into one section. That's the purpose of this. And there's something that's called above the fold and below the fold. When you go to a website, whether that's on your phone or on laptop, when you start scrolling, anything that is under as you started scrolling, that's called below the fold. Like, for example, right now, this is above the fold. On this what you're looking at right now, the utility bar information is right above the fold. Everything right here below this is below the fold, right? Because we can see it. We're scrolling. All this is below the fold. So basically, above the fold is even more important than below the fold because that's what everybody sees. Not everybody sees what's underneath. So that's where you have to catch people. And you can read more information here. It's just everything that I'm saying verbally, there is kind of a written version of this to help you for reference, so you can have this document. In case you ever forget, like, wait what did someone say? Like, What should I do here? You know exactly what to do. It's all here written for you, right? And this is in the resources section, both this document and this PDF showing you a real example here as well. Next, so we have the utility bar, the hero section. So everyone who doesn't click here, they want more information. Okay? Otherwise, they would have clicked. So next, you want to have your best sellers, right? So images of your best selling products, the price, the name, and maybe a short description and a button for them to order now or it could be like, you know, whatever that is. It should be ordering now or order online or book ahead or whatever that might be. So your top selling products here and that general format. Image, title, price, very, very short description, and this. And sometimes, if your description gets things a little bit jumbled, you can get rid of the description, just have title, price and Order button. Alright. Next, I would recommend doing your top. I would recommend doing your top three to four. More than that is going to be too many, right? And less than three you could just have your top two, but that's quite a few. But I would have your top four is what I'd recommend doing, right? Next, right underneath that section, we have our main features or benefits. So what are those super important pieces of information that are important to your customer that you haven't yet mentioned. Okay? So you already have three up here. Where are the next three, right? The next three pieces of information that are really important. Like maybe questions that you get asked about, or, you know, whatever that is that's important, based on your research, include those in here. So fresh Beck daily, locally sourced, fast, easy pickup, 100% organic, USDA certified, whatever it can be. It can be kind of limitless. Whatever it's important to your customer? That's what you want to have here because that's what they're here for. I they're here for them, not for you? And what I like to do is have little circle icons of each thing, and then just really, really short description of each underneath. And I'd recommend, again, three or four, keep it simple and keep it consistent, right? We have three or four with a lot of these kind of templates. It keeps it clean, organized and to the point. Having too much information is actually bad. Do you want to keep it simple? Next number five, what makes us different, right? It could just be like one main statement, like an image with a statement, like an image on the left, and then here's what makes us different. Like, for example, I was just watching a video this literally, you know, before I was taking a break, of a local business in Crete that ships internationally. And it's, what makes it different? It's like, the olive oil that you order from me is actually from my backyard. And he showed the process. He had Inscram video showing the process of how he delivers the product, just like we covered in the Inscram marketing section. So anyway, that's a side note. But it could just be an image and when you order for me, you're actually ordering from my backyard. Here's a photo of my backyard. It's like that's in beautiful, you know, Crete Greece. Like, you're actually ordering It's like so that's pretty powerful. So it could just be one thing? It's like, Wow. Nobody else. Like, I'm ordering from the guy himself from his backyard. That's pretty cool. It's a cool story to tell. He had cool branding. So that's what sets us apart or whatever else it might be. So it could just be one thing or it could be like two or three things. So I'd say one to three things here for your USP or differentiator. So what makes you different? An image with some text. I be one image, two images, three images, and then one text block, two or three. That makes sense? What makes you different than everybody else? Not the same but different. Because these other points, other people might have these features and benefits as well. So that's why we're having this differentiator and they shouldn't be the same. All right, then number six, testimonials. You can look at this service example and actually, let me pull that up right now. So we're here in the Total Drive. I'm going to pull up the other. Here we go service businesses. Scroll down, okay? And actually, I'll show you another example. So there's a few different ways you can do this. Which is why I'm showing you this. But for the reviews or testimonial section, again, this is more powerful social proof. You had an overview on the hero section of your reviews. This gives a little bit more detail to where people can read it for themselves. As long as if someone scrolled past the hero image, if someone scrolled past your top selling products, what does that mean? That means they're not sold yet. That's why they're not buying from you yet, they want more information before they're ready to contact you or to buy. So just keep that in mind, that's the psychology behind this. It's sort of like anytime someone purchases from you, it's like a series of dominoes in between them, like invisible dominoes that are in between them and making the purchase at your business. And each one someone might have one domino, someone might have five, someone might have ten. It depends on the person, but you need to eliminate as many dominoes as possible. The more dominoes you eliminate there the more sales you're going to make. And it's like, Okay, Sumner, what do you mean by dominoes? What does that mean? That means questions or fears that people have? Are you really legit? Is this really all natural? Is it really better than everybody else? Because your prices are a bit higher. Where are you really located, right? It could be simple, easy things or more complex things, but different dominoes. You're knocking down those hesitations or questions that people have that are preventing them from buying. That's what your website is doing, actually. That's what your homepage is doing. That's how you need to think about it. Each section is a different domino that you're breaking down, helping them make the decision. So social proof is extremely powerful. That's why so many different websites like Trust Pilon, Trust in a Trip Advisor, Facebook, Yelp, Google, so many different Amazon, Utomi have reviews because they're so powerful. So, A, in this section, again, I have the service. This is the service website section, but there's some crossover. You can look at it for inspiration. You can have screenshots of your Google reviews and post them here as a carousel to where when I swipe either on mobile or, you know, I can just click and swipe to the right, I can see anywhere from at least, let's say, four to nine different reviews. So I can see testimonials from different people who bought your product and had an amazing experience. So it could be screenshots of their reviews. It could be video testimonials. And yes, of course, it's AI generated, this is just for a template. Don't AI generate anything. This is just an example to show. So hear from our customers. So what I recommend doing is you have any customers who are repeat business, right? They've been customers for you for quite a long time, consider reaching out and saying, Hey, you know, hey, Tina. Hope you're doing well. Thanks so much for coming in. Would you mind taking like 60 seconds we could record a quick testimonial from you? I know you're a big time customer and we'd really love we're redoing our website. Would you be cool with that? If not, it's totally fine. But if you are, we'd love to record a quick video that we could put on your website. Just talk about your experience with us. And if you get their permission, that's great. And, of course, I wouldn't do this with new customers, just with existing that have been there quite some time. You have some rapport and relationship with them. And most people are going to tell, yes. They're gonna be totally fine with it. And maybe you can get excited. They're like, This is kind of cool. So you just record them and just ask them. It's like, Alright. So why did you come in? Like, why did you give us a shot? What was your experience? And, what do you like most? What did you find? And then do you recommend us, right? So those four things. What brought you in? What was your experience? And then what would you recommend? I guess, three, basically. Really simple. Just that simple framework, and have them record each. They'll have it in their w language. Someone be a little bit shorter. So would be a bit longer. And you can trim it up or whatever and put it on your website. So screenshots are easier. Get Star with screenshots, make money, and then reinvest into video. But you can literally just pull out your smartphone, record it. It does not need to be pretty. You don't need to have a ring light. If you have a ring light, that's great. You just film it in your location, like, right outside, you know, with good lighting outside. If you have good lighting in your location, you couldn't record it right there. Those are amazing. When people aren't on your website and they see real testimonials, this is one of the most powerful forms of persuasion you can possibly have because it's real people in their own words. And there's that vibes Oh, you know, these people are kind of like me. Oh, they have a really good relationship with the business owner to do this. There's a lot of subliminal things going on in their mind as well against all psychology. And it's going to really convince people to actually go in there, then maybe in their mind, as well, if they desire fame, in the back of their mind, they're going to think, Well, maybe they'll do a video testimonial of me like, Oh, that's kind of cool. So anyway, there's things going on in the background, but really powerful screenshots or video testimonials. Even if they're ugly are fine. Ugly testimonials are better than pretty testimonials because they're more authentic, relatable, and realistic. People don't especially with AI, people don't want fake. Ironically, I'm using AI for this. I know it's just for the example. Okay. Number seven is frequently asked questions. This is amazing, because as people are scrolling, somewhat by this point, they still don't have enough information. They still have questions that need to be answered. So you can literally rapid fire and answer anywhere from the top five to nine questions that people have anywhere in that range, five to nine questions that people have. Go ahead and answer those. So an FAQ is called Frequently Asked Questions. You know, like, are pastry sold, let's say all day? Can I order ahead? Can I order same day pickup? Are there gluten free options? Are there vegan options, et cetera? Do you have seating for large groups? In business, what are the most common questions you get? Put those here. So I have the question, and then I hit this plus sign, and it shows more information to answer that question. Okay? So that's how it works. Really simple. So this is great for the user, the people who are on the website, but it's also amazing for SEO. People are typing these questions in your neighborhood, online, on Google, on AI, and guess what? This is going to help you get seen and get views and visits to your website because of the section. This is super, super powerful. It's a huge hack, huge huge hack. Definitely have an FAQ section on your homepage. Anyway, five to seven questions. If you're new to business and you're not really sure, start, use your common sense. Use hatch BC and say, Hey, what are the most common questions that businesses like me get? And list the top nine in order by frequency. What are the most frequent in order in the top nine? And then take those, get a Q and then answer them and put those on your website. And most website Builders, which we're going to talk about, I believe in the next video in this module, we're going to talk about it of the best website Builders. Most websites will have this kind of widget, this module. So they'll have an FAQ section you can add it in. Well, I shouldn't say most. Many of them do. Okay? So yeah, really simple. So you can either do this yourself, depending on the website Builder, which we're going to cover next. Or if you need to have a web developer, you can say, Hey, here's exactly what I want. Here's the reason, psychology, why. They can give you their input if they believe, Hey, I feel like this should be a little bitiert You can listen to them and their advice, of course, because every business is different. But if you just follow this template, it'll work, watch. And I'm saying don't take my word for it. Make the changes, see the before and after, and consider leaving a review when you see your traffic dramatically increase. When it comes to SEO, by the way, we'll cover this more as well. Keywords. We're building the website right now, and then we're going to infuse creatively with keywords later. Build it first, then, strategically enter keywords, which I'll show you later. And that's our process. Instead of doing keywords first and then building the website, that's what I prefer to do anyway. It can be done at the same time. It's not a big deal. But we'll cover keywords and website builders in a moment. So next, by this point, right, know anything about your primary products. So you want to list your secondary products because maybe this group of people that are scrolling down weren't as interested in your primary products, your top sellers, right? Most people, 80% of customers want that, so you put that first. But maybe these are the 20% of your customers that are going to buy from you, but not. So we have, you know, obviously, cookies and it's carrot cake, breads and it's muffins. It's foolish. It's just for an example. Okay, so just give me a little bit of grace on this. You'll put your secondary products anywhere like your top three to four products down here, your next top three to four sellers, okay? Same idea. And then you have the footer, which is just going to have your contact information. So it's your email, your phone number, your location, your FAQ section, which you already have that can link hyperlink to that section, shipping and returns, contact page, legal information privacy terms of service. Most website builders have a pre built template in that, right? You don't want to have a section right up here for, like, privacy, legal, because most people don't care. Most people don't that's just for, that's for the law, that's for ads, things like that. So you can have those sections, but it just links kind of hidden link. If you click Legal, it'll take you there, but it's not anywhere else on the page because you don't want to drive traffic to that page, if that makes sense So anyway, privacy policies, terms of service. A lot of this will be pre built in a lot of cases in a lot of website Builders, so you can just go in, edit your information. And yeah, your social links as well. You don't have to have all this information, but this is a pretty good format to follow and it'll kind of tell you here in the doc what to have. And also, this is kind of what to do. It's also important to know what not to do. So this is a lot of common mistakes that I see small businesses making when they come to website design. And you can read through it, right? Like, fake urgency. They're like, Oh, order now. It's like, do they really need to? Like, really? People hate that, people getting sick of that. Blog previews and blog posts, I can get into that in more detail, but the average small business should not have a blog, especially in this day and age with AI, it is a waste of time and money, to be honest. You can be successful with it. There are businesses who are. It's not relevant. So anyway, you can see other information if you have questions, you can let me know. Obviously, it's a lot here. But if you just follow what I've shown you here and you can use the PDF for reference, you're going to be good as gold. This is going to be very, very effective and track it. Look at the before and the after. And this will make more sense when you get to Google Analytics of actually tracking your results as well, seeing website visitors before and after, the number of leads you got before and after these changes, but you should see a dramatic improvement. And when it comes to SEO, keywords in ranking, expect that to take at least eight months. Kind of keep that in mind, which we'll cover in more detail in the next two videos. So that's it. Make your home page look like this. It's the most important, the most important section of your website, and the most important section of the most important section is your hero section right here. So put 80 20, focus all of your effort here. If you follow this format, you will find it successful. And, of course, I know there's a lot. So if you have questions, let me know. With that being said, let's get to the next video. 34. Best & WORST Websites for SEO: When it comes to building your website, there are different platforms that can be used to build your website. And this video, I'm going to cover the best and the worst when it comes to search engine optimization or SEO. So basically what I'd recommend and what I'd recommend absolutely staying away from, and I'll explain everything. So we have three categories here. You can see if we open this up. Again, this is one of your many exclusive resources, you won't find it anywhere else except in the resources section of this video. So we have strong for SEO, moderate for SEO, and then weak for SEO. All right? So first starting with strong for SEO. These are the top general websites, and they're not perfect for everybody, right depends on your business. But these are the best overall websites in general for SEO. So first, we have WordPress. This is number one. The majority of websites in the world use WordPress. This will be my number one recommendation. So you can find that by clicking the Link here, I'll have links to each of these here. You can click and learn more information. And I have the reasons behind the SEO in case you want more. But the purpose here is simply like, Hey, I either need to build a new website. What should build with or I have my current website? Is it good as is, or do I need to totally change? Alright. So WordPress. Number two, we have Woo Commerce, which is more for product. If you have a product based business, this can be great. If not, then, you know, I will still stick with WordPress. We have Webflow, very solid, as well. Shopify, again, also for products and big Commerce. So Shopify, Big Commerce, and Woo Commerce. If you're selling products, I actually prefer Shopify. That's my favorite overall and really, really strong with SEO, but all of these are great. So you can price compare, look at example websites. Whatever you like the best, whatever's the cheapest for you, go ahead and do that. That's what's going to be best for you, alright? You can do some more research. Ask hBT or ask friends of yours what they would do. It's totally fine, but all of these are good. All of these work. That's kind of the point here. We also have Druple. So these are the top. So Druple Big Commerce, Shopify, Webflow, Woo Commerce, and WordPress. If you're already using this, that's great. If not, don't worry because there's only a few websites I would just not recommend at all. These are destroying you. If you're using Go Daddy website Builder, run away. This if you're basically actually using any of these websites, Weble IOsOsGoogle Google sites, which ironically, Google Sites, which should be great Google SEO, right? Absolutely not. It is awful. So it's meant for a lot of these are meant to be easy to use. But the trade off is then they don't rank well, they don't perform well, okay? They might be glitchy. They might have long load times, things like that. So you have Google sites, Anosos Webley I don't know how to pronounce this. This is how I've always pronounced it. It's also my website. And go, Daddy, if you're using these, I'd recommend, strategically canceling whatever payment you have with them and as quickly as possible, rebuilding your website on one of these. Sorry, go on. Strong SEO, one of these strong for SEO platforms. Now, there are hundreds of website builders, right? And that's why we have the moderate section. So these are moderate. These might not be the best, but they're not terrible either. If you have one of these sites, that's okay. You can still make it work. Personally, you could cancel and go to one of these other websites, like, especially, WordPress. But, in my opinion, you don't have to. The amount of time it takes you and money to cancel, to get a new website, rebuild everything from scratch, learn a new platform, in my opinion, is not worth it, okay? I don't recommend it. There are so many other ways of driving traffic to your business. This is one of them. It's powerful. It's good. But your website is not God, right? If you ask a web designer, what should they'd be like, Oh, yeah, absolutely. You should cancel your square space and get a WordPress and go with me and I'll charge thousands of dollars and blah, blah, blah. No, I don't recommend doing that. Again, with marketing, it's all about where you are right now and how to as efficiently, and I will say enjoyably as possible, maximize your profit. If you're already using Squarespace or Duda, I call Duda. It might be Dada. Actually I don't know how to pronounce it. Press a shop, Open Cart, equid, framer, HubSpot, CMS, Hostinger, Jumla. If you're using any of these very popular websites, that's fine. You can keep these as is, and just use the formulas that we talked about here in the course to optimize them as good as possible and you can get very far and have top performing well optimized websites you don't need to change, in my opinion. You can, if you want, especially if your website is really important, and you really want to drive traffic from it, then you can upgrade in any case. And especially if you have one of these you're currently using, you are good as gold. This is great. This is perfect, strong for SEO. Moderate for SEO is still good. Especially when we use our tactics and strategies. We're going to maximize this and it's still going to perform well. But the weak for SEO, these are just too weak. Like, these you can optimize as good as you want, but it's just not going to work out. I highly recommend subbing. You could do any of these moderate, but I'd recommend in this case, if you're going to switch for a website, go with one of these top options. Now, this document is for you can read more information. We have all the links to all the sites, so I don't spam you with a bunch of links. You can just get everything here. You can click on any of these links, it's going to take you to the correct site, as when you're searching online, you might click the wrong link. So it's all here for you. And, of course, if you have any questions about this, just let me know. There are a hundreds more. You're like, Oh, what about this other website that I'm using? Because there's hundreds. I can't cover all hundreds in here, so you can kind of let me know. But it's kind of like up to you. So this is the general recommendation of what I would do. I covered all of the top. These are the most popular websites you see all the time that most businesses I interact with are using and kind of, like, your ranking in that. But it's more about what you do with it versus the builder, but the Builder is important. So, you know, you want to choose the best Builder for you. So yeah, hope fan is valuable. With that being said, let's go ahead and get to the next video. 35. 3 Most Important Sections for Website SEO: Really quick video. When it comes to optimizing your website for keywords to where you can rank on Google and Bing and all the search engines, but especially Google, there are three extremely important parts. These remember back to the 80 20 rule, the 20% of inputs that drive 80% of outputs. These are the three most important sections for optimizing your website in terms of visibility, getting seen on Google and then getting traffic from it and getting people to your website and ultimately buying from you, okay? These are the three to really focus on. Number one is the URL Number two is what's called the title tag, which you can kind of see here. And number three is the meta description, okay, which is a little bit more of a description about your website. And as you see, these all show up in search, right when someone types in keywords, and, for example, six Moving company, you see the URL, the title tag and the meta description. That's what they're called. That's what shows up. And it's very important. Most small businesses do not optimize these sections. They just have, you know, for example, their URL as is, which there's only so much you can do here, but I'll give you some hacks here. Their business name or their page name, and then, like, unoptimized meta description, and that's it. But what we want to do is in the next video, I'm going to show you how to find keywords. Keywords you can actually rank for, and we want to take as many of those keywords and strategically weave them into our URL, if possible, definitely our title tag, and our meta description, and other parts of our website like our FAQ, for example, and other parts of our website to where when we take these keywords that I'm going to show you how to find and we enter them in these locations and sections, then it's going to maximize our ranking on Google and also help us rank on AI as well, right, because AI pulls data from Google, right? That's how we rank another strategy for ranking with hachBT Cloud and these other tools. So in the next video, I'm going to show you how to find keywords that you can actually rank for for your websie because remember we have two different strategies keywords for your social profiles, and then keywords for your websites, specifically for Google, because it's the biggest search engine. Now I'm also going to show you a live example of going into a website and showing you in their website where they can edit the URL section, the title tag, and the meta description, to make it easier for you to also do the same with your own website because they're built somewhat similarly depending on your website Builder. So that's pretty much it. Make sure you focus on this, take a screenshot of this, also share all the course slides with you for reference. And with that being said, let's do some keyword research. 36. LIVE: Use These Keywords To Rank #1 on Google (Mozbar Tutorial): Video, I'm going to show you how to find the best low competition keywords that your website can actually rank for. So these are basically the most important keywords that we want to make sure are included in our website to maximize our views and ultimately our sales because if you just throw keywords into your website, right? Oh, like, Oh, my location, here's another keywords, here's another keywords. You have to think about each keywords like a fighter, okay? You're fighting for each keyword. Now, think about this situation. You shouldn't do this. Just a thought exercise. Would you rather be in fight with a high school student, right? A first year high school student or with Mike Tyson in his prime? Which one would you rather fight? If you're not familiar with Mike Tyson, just think about the strongest, most fierce warrior you possibly could. Which option would you choose if you had to fight for your life, right? We would choose the high school student. We're not going to fight anybody. Don't worry. But that's why you need to think about keywords. Some keywords, they're too strong. They're too competitive. If you include them in your website, you're never going to get seen. You're going to be on page seven, page 50 of search results, and no one's ever going to find you. There's a little joke in the SEO community where, what is the best place to hide a dead body? Page two of Google, right? Because if we go on Google, for example, I'm just using this for example, right, we scroll down, and we see these different pages. Very few people go to page two, let alone page three, page four, and so on. But look, if I go to page ten, there's websites here on page ten. Right? But hardly anyone like 0.1% of people go there. So our goal is we want to find what are those keywords that we can actually be successful with that we can win the fight. And then we can add those keywords to our website, and we're actually going to rank for those keywords or we have a very, very good chance of winning those fights and ranking for those keywords. Does that make sense conceptually, right? So that's where domain authority and page authority comes in, right? We want to find keywords where there's websites with weak domain authority that are ranking and weak page authority because we can beat them ethically, not literally. By the way, I'm definitely not calling for violence here, obviously. But we can beat them, and our website can out rank them. If we include those same keywords that they have, we can actually show up above them. The higher we show up when someone searches for a keywords. The more views we get, the more sales we get. Are you following me? If you have questions, let me know, I think I explained it pretty thoroughly. So what we're going to do is go one by one, starting from the top, and we only really need to focus on our top keywords here. I recommend doing as long as you have at least some monthly searches, I would do research for all of these. You don't need to do the ones with zero. If you want, you can, it's probably all going to be very low competition because it's very low search volume. But I would do these. So as long as it has a monthly search of ten or more, I would search, starting with the top. So we go to search volume, sort Z to A, so we can see all the top. So starting here. Okay. Videographer Cincinnati is the example here so Command C to copy. Oh, actually, sorry, first. So before we do this, we need a free tool that shows us domain authority and page authority to know if we can rank or not. So what you want to do is first type in Mozbar Chrome extension. I'll have a link to this to make it easy for you. You go ahead and use that link in the resources section. But in case there's any errors there, you have trouble, you can do this. Mozbar Chrome extension, MOZ BAR. It'll take you to a page that looks like this. And over here, you're going to click on Add to Chrome. I've already added it, so I'm not going to remove it. So add to Chrome. Alright. Then it's going to show up up here. Do you see this section up here? It's going to show up up here, okay? And by the way, make sure you're using Google Chrome. If you don't have Google Chrome, just type in Chrome. Right? Google Chrome, and you'll be able to download it. I am in Brazil, so it is there we go. Download Chrome. If you don't already have it. Download Chrome. It is better than Firefox. It's better than Internet Explore. It's fast, it's powerful. I recommend it. At least for this work that we're doing, if you want to switch back to do dot go, that's great. But use it for this work. Okay. So that's Google Chrome. So we have the Mozbar. Once we have it, Scroll here, you should see it appear up here. And this is the Mozbar Chrome extension. Once you click, okay, first, you're going to hit install. Once you install it shows up here. Excuse me. Once you're here, there should be a section to log in. Go ahead and create a free account, okay? You can also scroll down here. I don't want to share too much information, okay? So I click down here. I'll ask me to log in. It's my name and email, and I'm good. So it's free to sign up. Go ahead and sign up. Once you sign up, we're good to go. So we're signed up. We have this installed. Now the magic can happen. Go to your first keywords, command, see a copy. Go to Google. We're going to type it in, just like we have here, hit Enter. Alright? And then we're just going to start scrolling down, pass the ads, pass the search results or sorry, the map results. And look, then we start seeing websites, and now this little thing pops up, okay? You need to create account to do this. A lot of it is hidden, but we don't need the hidden. We can use the free data here. We have domain authority and page authority, which is awesome. And what we're doing, scroll down until you find a website that has domain authority and page authority less than 25. Okay? That's what we're looking for here. I can explain the reasoning behind it, that's all we're doing. I'll explain more later. So both need to be under 25, so keep scrolling. Keep scrolling. And if you find that they're not under 25, just repeat the lowest numbers, right? Which website has the lowest numbers? So first, we're going to scroll through right we have all these searches on page one. We are only looking page one. So anyway, let's go back. Sorry. Okay. Scrolling 90 that's more than 25. So we scroll 93, that's more than 25, 18. Alright, this is less than 25 AB 31 is more than 25. So next 40 is more than 25, 95. Can we find any with less than 25? Let's see. 20 is less than 25, but 31 is not less than 25. Aha, Rooted creative. 13 19. Both of these are less than 25 Bingo. That's what we're going to write in our master keywords list. So what was it? What did I just say? It was nine and 25? No, sorry. There we go 13 and 19. Okay, so we go back here. Domain authority, 13 page three, 19. So this is the first search result that has less than 25, okay? If all of them are at or above 25, then just write in the lowest number, this is a really great sign. Basically, if the domain authority and page authority is less than 25, that means if we and that's why this is automatically highlighted. If we have the word videographer Cincinnati in that exact order, not Cincinnati videographer, but videographer Cincinnati in our website, we can potentially rank for that keyword because there's a weak website. It has weak domain authority, right? And it has weak page authority. That gives us that means that this is worth including our website. So I'm going to go ahead and check this. And that adds it to our website keywords, okay? You don't have to. If you don't like the keywords for ever. If you think it's irrelevant, then don't include it. But if it's highlighted in purple, it means it's good potential for us. And then if we click here, it means we do want to add it. Let's keep going through. Let's do a few more. I won't do all of them, because you'll get the picture, but Command C, Cincinnati wedding viographers. Alright, back here. Command Vita paste, Enter, scroll down like we did before. All right, so 89, no, 18. Good, 31? No, that's more. 20 is good, 31? No, it's too high. Nine and 25. Okay, this is potential. Keep scrolling down. 13, 25, 81, 44, 13, 25. Oh, we have another one, three and 18. Bingo, both of these are less than 25. They're on page one. So if we add this keyword in, we can realistically rank somewhere here or higher, right? So where they are, we can replace them and move them down. And we can actually rank here. So three and 18. So let's go here, three and 18. Great. So Cincinnati wedding videographers, that exact keywords, that exact one, Cincinnati wedding videographers in that exact order. If we include that in our website at least one time, that can actually help us rank for it. Okay, let's see a few more. Let me see if we can find an example that doesn't work, okay? Videographer Cincinnati Ohio. All right, 90. We have 18 31, no, 93, five to 19. All right. Great. Great. But for this example, it's not great because I want to try to find. I'm going to add these. They're all relevant for me. Okay? Wedding videographer Cinnti Ohio, come in and see the copy, right? I just want to show you possibly 89925. Again, this is 25. We want to see for less than 251831, 74, 46, 20 and 31, 13 25, 13 20. Again, five and 19. Fantastic. Okay. I think these are all going to let's just try to find I'll do one more and then we'll see if we can find a keyword that does not work. So usually when we go down, as you see, we're going down the list, there's less search volume for these. The less search volume usually means, like, the bigger the search volume, you can kind of think of it. Like, more searches mean more sales. So if everyone's trying to go after those big keywords, right? There's a lot of search volumes. Everyone's going to attack. So there's big players, right? The big strong Mike Tysons are all going after it, so you want to kind of stay away. So these keywords, the lower the search volume, usually means people are, Oh, they're not imporant enough for me. They're too small for me, right? I'm going after the big money. That's little money. I don't care. That's not going to be part of my SEO strategy, but guess what? That can be great for us. Because we're one man's trash is another man's treasure. It's not really trash. It's simply they maybe neglected to include this in their SEO strategy, but we're catching everything we're using these tools. We're seeing things that they don't see. 99% of small businesses aren't doing this. This is amazing. Okay, one more example. Let's go here. What was it? Cincinnati wedding videographer. Let's scroll down. 89, 18 but 31, nine, 25, 20 and 31, 74. These are all higher than 25. Aha. Alright, 13 20. Okay. So, 13. And 25. So let's try a more competitive keywords to show you an example of what wouldn't work. Okay? Let's Let's do a bigger city. Let's do a bigger city, and let's do, yeah photographer. So New York wedding photographer. So it's a bigger city. And just so you know, more couples are getting photos at their wedding than videos currently. So it's a more competitive niche and it's a more competitive city. So let's just see New York wedding photographer. Let's scroll down. So let's see if any of these have less than 25 for both. So 89 93, 29, 74, 27, 27, 26, 33, 65, everyone on page one has more than 25, which means this is we are not going to win for this keyword. This is too competitive for us. Again, just as an example to show you. So we just want to find the one with these, 24 and 33. And it doesn't really matter. Oh, what about this or this? Which one just generally has both? So, 16 27 looks like the lowest. Doesn't need to be perfect. It actually doesn't really matter. I actually don't include this at all, but it could be good just to keep track to show you, Hey, I already researched this keywords. That's the purpose here. I'll show you what happens when I put this into 16 27, okay? So we're going to do what was it? Let's do this. 16 27. I don't know what it is. We haven't filled out search volume, but New York wedding photo dogferR? It doesn't highlight, right? If this became ten, right, then it would highlight because it automatically shows that it's last. So tool this spreadsheet does a lot of the work for you. It's custom built for you. By the way, I built this with my own these little fingers. And yeah, and most of the keywords that you find through research will work because of the way that we reverse engineered the process that went through defined those keywords. But in reality, even if most of them will, some won't be too competitive. So we're just trying to find those important keywords. So any keyword that's relevant to your business, okay, any of these that has weak domain authority and week at least one website with weak domain authority and weak page authority. We want to include that. That's going to add here. And then finally, we're going to have this list, which we have right now, and I will have to go through, I'd go through the rest of these, which I won't do for the sake of time, right, save your time and be efficient for you. This will be the total list of website keywords that will then take from this list starting here and make sure again. Always make sure this after you edit, sorted from Z to A. So automatically, this is our most important keywords. This is our second most important keywords, third and fourth, and so on for our website. I recommend you can start with just one, just focus on one keyword and win that keywords. Try to have as big of a list as you can, and just focus on the most important keywords one at a time and get as many of those keywords strategically into your website as possible. Now in the next video, I'm going to show you how to edit your title tag, your meta description, your URL. You can also in other parts of your website, right, H tags, things like that, other areas, right, wherever you have text. Include these keywords. I don't know if, I think we've already talked about in the course. When we talk about your images that you upload to your website or your Google Business Profile, use these keywords. Use a different one for each image. And this is going to help you rank your website and your images indirectly on Google and AI and get views and all of that. But these are the keywords. You want to include in your website. Wherever there's text on your website, think about, okay, look at your website, then go to your keywords list and be like, Okay, is there anywhere on my website where the words Cincinnati wedding videographers makes sense, right? Is there anywhere on my website? If so, put it in there. It does not. It could be, you know, Cincinnati. Well, actually, I think I'm messing that up. Oops. Okay. Anyway, it doesn't have to be It could be spelled this way. So let's go here Cincinnati, you know, wedding videographer. It can be what's called title case, where the first letter of each word is capitalized. It can be the first letter, so sentence case, only the first letter of the first word is capitalized, the other ones, that's fine. Or it could be depending on the context, it could be all lowercase. It does not matter. As long as it's these exact words in that order, it needs to be at least one time on your website to help you rank for it, particularly possibly in your URL, in your meta description, or in your title tag for one of your pages, this is what's going to help you ultimately rank. Those are the most important. But the other areas of your website, wherever there's text, try to find creative ways. Does it make sense? Like, you know, we are the number one rated videographer Cincinnati Ohio, or maybe it's videographer in Cincinnati, Ohio. If you can't do it exactly, try to get it as close as possible. So, you know, yeah, so while other videographers in Cincinnati do this or while other Cincinnati for example, while other Cincinnati wedding videographers do this, we do this. This is our approach. That could be in your USP section, Cincinnati wedding videographers. So as close as you can. It doesn't need to be perfect, but ideally, exactly this keyword in this order is what you want. If not, then a similar version like adding the word in or four or whatever is the second best option in your website. So the more keywords you have strategically, and by the way, also don't do this. In your website, don't just have a section where it's videographer of Cincinnati, Cincinnati wedding videographers, videographer Cincinnati Ohio. Basically this. Read your website, add in some of these keywords, and then read it again. Does it sound natural? Does it sound good? Like, does it sound like a human being, or does it sound weird and forced? If it sounds weird and forced, work with it. As long as you read your website, any section on your website, if you read it and it sounds good, it sounds human, you're good. And if it sounds Hubit includes these keywords, that's the best. If it sounds a little bit weird, just a little bit and has these keywords. Okay, second best. And if it sounds really weird and doesn't have these keywords, that's the worst. That makes sense, okay? So just try to get as many of these keywords in your website. You may not be able to get all of them. That's okay. But be as strategic as possible. And the more keywords naturally that sound good in your website, the better you're going to rank and all of that. Again, it'll make more sense as we get to the next section, so let's go ahead and do that. 37. URL SEO Tutorial: Video, you're going to learn how to optimize the URLs with your website. So just for reference, this is the URL, okay? And you actually have multiple URLs with your website, which I'm going to show you. Now for this example, I'm using Squarespace, which is a fairly popular website Builder. There's hundreds of different website Builders. Everyone's going to be a little bit different, but they all ultimately lead to the same thing. So I'm going to show you a live example, and it's going to be pretty similar to your website Builder in terms of searching and finding. First of all, so we're here on the Squarespace dashboard. I'm going to click on website because I want to edit the website, okay? I'm going to click on pages, right, because I want to it each individual page URL. And as you can see, we have one, two, three, four, four pages underneath main navigation. Right, which we can also see here, one, two, three, four, right? So we have the About, which is the home page, Services page, which is more information about each of our top services. Gallery. Now that's a unique one for this business because again, you can have more than three pages with your website. I just recommend three, and you can keep it with just three and be very successful. The Gallery might be important for this business because people want to see, you know, live real examples before they're ready to spend thousands of dollars on a wedding video. So this can be relevant. It's embedded wedding videos, and then obviously the contact page, okay? So first of all, part one of URL optimization. I don't know if I can pause this. I'm just going to scroll here because I want to focus right here. Okay. Is, here's a huge hack. If you're a newer business, right? A huge SEO hack is naming your business a keyword. What does that mean? That could mean like Tampa Florida Painters. And your website is Tampa florida painters.com or Tampa painters.com. You're a painting company in Tampa, Florida, so tampa painters.com, if that makes sense. Then that means when you're on your Google Business Profile, Facebook, Instagram, your business name is your main keywords. You just automatically rank, which is really powerful. Now, that's an SEO strategy. You absolutely don't have to do that. Certain businesses can actually suffer from doing that because you lack a little bit of soul and character. But there is that SEO advantage. So I just want to kind of make that clear to where in this case, right, this business is called superplanet Media. That's the name of the business. If it was, let's say, Cincinnati Cincinnati weddingvideo.com, you already have keywords in your URL, right? So what I'm going to focus on is the later part, okay? Because when we click on any of these pages, like services, for example, it's superplanetmdia.com slash SEO. This is the full URL right here, okay? And Google uses this for indexing and ranking keywords, right? If you have keywords in here, as well as our other areas, it's going to help you rank for those keywords because it establishes relevance. So this is what we're really going to focus on is what's called the URL slug. It's the last part of the URL. But I just want to make note that the name of your business can actually help you with SEO because the name of your business is the keywords, for example. It doesn't have to be. So don't worry. Don't go and change your business name. You can. It can be advantageous, but you don't have to. And I don't recommend that necessarily, only if you're a brand new business to consider that. But all of this in here, these are all keywords, okay? We can't edit this. This is default, right? Every website will have this essentially. We could have a little bit of room here, right, with our domain. But what we're really going to focus on is here. This is what everyone all of us can actually change, and it's realistic. So that's what I want to focus on, but I want to share that with you. Alright, so we're going to go back to our. I'm going to actually going to unfold these for a second. Don't show again, okay? Alright, go back to our master keywords list, and we will focus on our website keywords. So let's say this is our total keywords list. These are the keywords we're going to use and optimize with their website because they have strong search volume, and we already established that they are low competition. We can actually rank for these keywords. So we want to include these keywords. Ideally, all of them somewhere in our website, especially our URL is the first place that we're going to optimize. So we're going to try to get this into our URL. Okay? I'm going to show you how. So First things first, what I like to do, this is not going to be an exact exact science. So that's the good news is you don't have to get this perfect to do this right. There's no sometimes right or wrong answer. Both are the right answer. Just one might be slightly advantageous, and that's a good sign. So I'm just going to strategize and look at what is each page about? Because from my keywords list, I'm not just going to blindly, use this keywords I'm just going to blindly use these four keywords for my four, you know, web pages, okay? I'm going to use whatever's most relevant for each page. So, for example, what do I mean by that? We have Oh, let's go back here, okay? I don't want to mess with their website data. Alright, click on Gallery. Right? These are a bunch of wedding videos. So if I have a keyword about wedding video, that's going to be more relevant to this, and that's a keyword I want to use because it's relevant. If it's on our list here, that means it's important. So we see Cincinnati wedding video, right? That is relevant. I'm going to take precedence over wedding video, Cincinnati because it shows up pier here. Okay, which means it's more important. So I might use Cincinnati wedding video to optimize this page because it's relevant. Also another note that I want to give you. Look at this amazing keyword right here. Wedding videographer Cincinnati Ohio. Why is this keyword amazing, okay? Videographer Cincinnati. This is one of our top keywords, but look basically this. Okay, this is really cool. If we include this keyword, which is wedding videographer Cincinnati Ohio, it's a phrase, but it's called a keywords, right? This full keyword contains videographer Cincinnati look, videographer Cincinnati? Videographer Cincinnati. Oh, videographer Cincinnati. So this keyword contains this keyword. This keyword contains this keywords. Look, videographer Cincinnati, Ohio, videographer Cincinnati, Ohio. Videographer Cincinnati? Videographer Cincinnati. Let's see if there's wedding videographer Cincinnati. Wedding videographer This is an amazing keyword. If we can use this single keyword multiple times throughout our website, maybe one of our URLs, maybe our page, you know, within our body, like, if we can use this within our website, optimize, not only will we rank for wedding videographer Cincnti Ohio, we'll also rank for videographer Cincinnati cember two for videographer Cincinnati Ohio and Cincntidding videographer. You see? We can rank for all four of those keywords. That's amazing. So basically we're getting four keywords in one. It doesn't mean we have to or we should. It depends because it might be too long in certain cases. But I'm going to bold it because that's a powerful keywords, right? So that's another little SEO hack that I want to give you. That's why it's a little bit of back and forth. There's not an exact stragi here with any SEO. That's where it takes a little bit of that creativity and that art form. But if you follow these steps, it's going to be good. So this is very relevant. This is good. And let's see. So basically, look now, we're already using videographer Cincinnati. We're already using this keyword and this keywords. I'm gonna repeat it 1,000 times. So there's this keyword, which we haven't used Cincinnati wedding videographers, right? It's in a different order. So that could be good. And also wedding videographer Cincinnati, right? These, I would say, are the top four keywords that I would like to try to use. So we'll see if this makes sense. So first, we'll start with the most Obvious Cincinnati wedding video. If I'm going to use that keywords, I'm going to use that in the page that relates to video the most, which is our Gallery page. So I'm going to go to Gallery, okay? I'm going to click on settings. And you want to find for each page, where's the URL slug? The slug is the last part of the URL here, okay? Currently, it's Gallery. What I recommend doing is we're going to use this keywords. I'm going to command see a copy. I'm going to paste. Oh, that's actually perfect I automatically did it. Good. So I'm going to change this. So before, right, here's where it currently is. URL is currently superplanetmedia.com, forward slash Gallery. I'm going to change it to be superplanetmedia.com, fordlash Cincinnati Wedding Video, okay? So that's what I want to change this to. Because you may think, Well, that sounds kind of weird. That's kind of like, here's the thing. When you click around on a website like I'm doing right now, I'm clicking, I'm clicking. How much attention do you pay to this URL up here? Not much. So what I'm doing, it's my new URL, right? My new URL is going to be this. It's going to end with this, where right now it's ending with Gallery, okay? I'm going to end it with this. It may sound a little bit weird when it looks, but guess what? It's keyword optimized, and no one really pays attention. So this is more speaking to Google versus just trying to be as accurate as possible. This is now going to help us a little bit rank for the term Cincinnati wedding video. So when someone types it in, now our website could rank for that because of this URL. It's going to help. Not on its own, but as we do this multiple times, it's gonna help. Does that make sense? So I would go ahead and hit. Now, I'm not going to do this now because I need approval from this Live tutorial before I do this. But I would hit Save here, and it's going to update on the end. So instead of saying Gallery, it'll now say Cincinnati wedding video. Okay? Let's see if that sticks. So this is what it's now going to look like, okay? I just manually did it, right? Almost no difference visually, right? It's pretty much the same, but that helps us rank. So that's what I recommend doing. That's my personal SEO strategy, and it works, by the way. You can do this, you know, do this one day, wait eight months, and within that eight month period, see, are your rankings increasing? Because it takes time to see these changes from SEO, by the way. Alright, let me do another example. Oh, another quick point, very, very important. So you see here Cincinnati wedding video separated by spaces. So we have Cincinnati, space, wedding space video. But here, we don't have spaces. We have dashes. All of the words need to be connected, but they need to be connected through dashes, okay? So I'll show you this is what it should look like. Cincinnati dash wedding dash video. It should not be this. This is a mistake. This is a big SEO mistake. Now, guess what? This is one word. Before, it's three words because there's dashes in between. Cincinnati wedding video. Now since I wedding video? Cincinnati wedding video? It's one word. That's how Google registers. It's one word. So there needs to be. And also, you can't do this, but it can't be this. And also it can't be this. It can't be Sensai I can't be, you know, submedia.com slash Cinna Dotwting video. Basically, in between each word, there needs to be a dash. That's it. Instead of a space, there's a dash, and you're good, okay? Same thing with naming files, which I don't know if we've already covered that. I think we've already covered that here by the point in the course. If not, you can go ahead and find that video where I show you how to optimize the Alt text. Boom, so there we go. Let's do one more example, okay? So I'm going to cancel, I would usually discard. You know, I'd usually save it, but I'm going to discard. Okay, what else do we have? We have Cincnti wedding videographers. It's a bit of a weird word to use. So wedding videographer Cincinnti Ohio, that could be good. I like that, wedding videographer Cincinnati. So I like these. So For this one, here's what I would do given this keywords list. If I had something more relevant, I would use it. I'm going to use this keyword for a contact page. So I'm going to go here to connect or contact, click on the gear, the URL slug. I'm going to change this from connect to Cincinnati wedding videographers. Again, it's like, Oh, that's a little bit weird. It only shows up at the URL, right? So no one's going to notice any difference, but Google is, and Google can actually help you rank, okay? The reason I'm using it here on the Connect page because it's a bit of a weird keywords Cincinnati wedding videographers. Someone's looking for multiple videographers in general, but, you know, you can contact and reach out to a videographer. So that's it is the most relevant, I think, for this page. Cancel, right? I would usually hit Save. What else do we have? Well we have four pages, so that's why we have four keywords. For the homepage, I'm going to use this one. It's a bit cleaner, and a lot of traffic goes to the home page. So I'm going to use this for the homepage. Alright? So let's go to the About, which is the homepage. Now it actually change. This needs to get updated with the template. This So anyway, for the About, I'm going to go here for the URL Slug, Command V, wedding videographer Cincinnati. Okay? So now, just to show you what happens, we go to about. Now it's going to look like this, okay? Not really much noticeable change at all. It's still oh, no, it's not actually sorry. It's going to be That's actually now it's gonna. It's gonna be like this with the dash to between. There we go. That's what it'll look. It helps us optimize better without making any real visual changes. And then, lastly, I'll use this one for the services page. It just feels like it makes the most sense. That's what I'm doing here. You know, strategizing, like, Okay, here's the four pages that we have. Here's four keywords that are again, the reason I chose this and you'll find this in your list is because we win. It's like, you know, buy one get two free. In this case, it's buy one get four free, right? We have one, two, three, four keywords for this one. That's why we're not doing these other four, this one. So I'm going to use this for the service page. So I'm going to go here. Services, actually, sorry. I'm going to go here to services. Paste, hit save, and that's it. So really simple. Really simple and easy to optimize your URLs, right? It's probably one of the easiest. Now, another really key point about URLs, you want to keep them somewhat short. So this right here, wedding videop for Cinnti Ohio is getting a bit long. You don't want to have like ten words, right? Super long words. Google generally like shorter. Otherwise, they view that as keywords stuffing. So don't have, like, for example, I'll show you what not to do what some people have done. I just it doesn't matter. We're just going to go here. We're going to do, like, Cincinnati, Ohio, wedding, videographer and video O H, right? That is way too long, okay? Like, max of like four additional words here is what I'd recommend in general. Four, maybe five, it depends. I would say four, right? Four, three, two, or one word, usually. So anywhere from like two to four words. In general, there's some covet sometimes, but in order to keep it short enough, Google Let me cancel actually. Got to be careful. Okay, as I'm talking. Because Google prefers short, but also likes to see those keywords in there. So you want to kind of appease both. That's why this is sort of like a balance. We're like, Okay, what are the best keywords from our list? What makes the most sense for this page? Okay, make sure it's not too long. Because if you stuff a bunch of keywords in every page, it is actually going to hurt your SEO. So just focus on one keyword at a time. Right? This is four keywords. It's usually the length that's the longest. It's a bit long, but it's still good. And include those in your URLs. And that's how to optimize your URL. So you want to do that, we have four pages. Do that with all four pages. If you have three, just optimize the three. And next video, I'll show you how to optimize the rest. So if you have any questions, go ahead and let me know. But let's go ahead and get to the next 38. Title Tag SEO Tutorial: Video, I'm going to show you how to correctly optimize your title tags. Now again, title tags are these right here, right? They show up in Google. In this case, they are light blue. Many many different examples, right. But these are what we're going to be optimizing because they are very important when it comes to SEO just like the URLs and the meta description as well. Okay? So back here, we're going to click again on website, and we have one, two, three, four pages. So we want to optimize the title tags for all four pages. So let's go and see. Let's go to pages. Right. And again, we have a keyword list here. It is a good idea to try to keep using the same four keywords, you know, within your website. And what's good is you don't want to reuse them in the same area of your website, but it is good, like, for example, if we have wedding videographers in Cincinnata Ohio in our URL, in one of our title tags, and in our description, that's going to help rank our website, okay, by using it strategically those three times. You're using it not the same time, the same area, you're using it in different areas. Okay. So it'll make sense. Okay, so we have our four, and we do use the same strategy again. We have Cincinnati wedding videographers, wedding videographer, Cinnti Ohio, wedding eographer Cincinnati, Cincinnati wedding video. Now, you don't necessarily have to use these same keywords again. We kind of want to think again, what are some of the top keywords from our list that we can actually name our pages? Because the URL didn't matter as much. It definitely still needs to be relevant. It can't be totally irrelevant. That'll actually hurt your SEO, which is true. We did a good job with the last one. But this really matters because this is what people are going to really see. The URL people aren't paying attention to, but Google is. People are definitely going to see this. So this is important, how you write it. So I'll go through a few examples to show you because it's dependent on the situation. That's why I want to do a live tutorial. Alright, so first, first, we have Cincinnati wedding videographers. Now, normally, when someone's typing in this keyword, they want to see multiple videographers, right? They're kind of looking through different options. But here's an idea of how I could actually incorporate this. So I use it in my contact page, right? Again, ignore that. It should be updated now. So what I want to show you and kind of make clear is, there's the navigation title and the page title, okay? Leave the navigation title as is, okay? We don't want to optimize that. You can, but we want to keep that short. Usually just one word. Leave it as that. And I would actually change instead of connect. I want to contact or book, right? Whatever that is, is your call to action like book, connect, contact. Usually probably one of those. So leave that as is. I want to make sure this is not the navigation title of what we're optimizing. I'm going to click on SCO because I want to see this more. So here we go. Search results preview this connects superplanet Media. This is what we're going to be optimizing, okay? And as we see here. Now, what's interesting here, this is why Square space is ranked kind of mid tier is I'll show you how to do this at the end. But right now, look, there's the word connect, but what's showing up is connects Super planet media. Like for example, if I do dash, right? This is what I want to name the title of my page, right? But look what it shows up as. It's this full weird title. So this is hidden on the backend, which I'll show you how to do. It's automatically added into any word that we put in here. Square space is automatically adding this, and that's annoying. And I'll need to remove that, but I'll have to do that on the back end. So just ignore that for now. I'll show you how to get rid of it. And depending on your platform, you won't have that. Actually, most don't have that. That's actually really annoying that it's like this. It's trying to optimize for you. And as usual, they do terrible jobs, right? If you give up control, I'm like, Oh, if it gives you a score, like, Oh, you have eight out of ten for optimization, it means nothing. So for this, our keyword that we're using right now, right now, this is how it shows up on Google. There's no keywords in this. We have connect superplant Media. That's useless, right? No one's seeing this, by the way, it can be seen, but no one's actually seeing this. So what we want to do instead, right, go to our list. I'm going to try to use this keyword, it's kind of a tough keyword. I'm gonna so you what I would do with this, right? So first of all, use what is called a title case. Make sure that the first letter of each word is capitalized. Do not use do not use all caps. Do not use punctuation, right? Oops. Here's my punctuation at. You do not use punctuation, words, words separated by a space. First letter should be capitalized. And if you want to break things up, which can be a really good idea, depending on your keyword, you can use a bracket like this, for example, not a bracket. I call it vertical line or a dash. Either one works and make sure everything spelled correctly. There we go. Like this or like this. Both are equally fine. I prefer this. I just like the readability. Looks a bit more professional. It's my preference. But for SEO, both of these work, but I like this, okay? So that's just the overall rules. Okay, so I put my keyword in here. Let's see how to work with it. Again, ignore this for now. We're going to delete this later, so just ignore this for now. It's just automatic. Pretend like it doesn't exist. Just pretend like we're looking at this right here. Okay? This is how it shows up. So Cinti wedding videographers, if this is our we want to make sure that the title matches the content. That's really important. So if someone types in Cincat wedding videographers, sees our page and then clicks, it's going to go to our contact page. So maybe what I would have here is book Cincinnati Wedding videographers, or like contact Line Cincinnt wedding videographers, everything's separated by a space. So space in between here and here, right? So we have the keywords, again, ignore this. So we have the keywords in here. So it makes sense. It's contact. We're contacting Cincinnti wedding ideographers, right? So it makes sense if it shows up and search for someone to click and they go and they can connect with us or contact us. So that can work or, like, book so we have the keyword, but we need to maybe add something before or after to make this make sense. When should it be before? When should it be after? It depends on the keyword in the page. That's why it's a little bit of an art form. But there's a few ways of, you know, there's different ways of doing something. Both can be correct, but one is better for A, outcome A, and the other one's better for outcome B. Like, if you're focusing on conversions versus searchability, kind of, like, for example, a business name. If you name your business Cincinnati wedding videographers.com, that's great for SEO, but it is a little bit lacking of, like, creativity, right? Not that that really matters. But so in this case, let's say contact. This is what I'm gonna have. Oops. So this is what my page title is going to be. It's going to show up like this. Ignore this. It's going to show up like this. It's relevant, right? Because it's contact with contact. It includes our keyword. So it contains our keyword. It's relevant. It's separated by spaces. We capitalize the first letter. Good. So we're good here. Again, I'm not changing right now. I'm I usually hit Save, but I'm hiding it hit Cancel and show you another example. Alright, so one of our really important keywords was wedding videographer Cincinnati, Ohio. So I'm going to see if I can strategically get this in. And sometimes it's a little bit of back and forth and tweaking to get things right. So we're going to go back here. I want to Let's just pretend this is the About page. Should be the home page. We're gonna act this is the home page, the homepage that follows our format. It's the About page. And it still works with this either way. So go to About. Okay? I'm going to click on SEO. SEO title. Definitely not off. That's definitely important to have. So what I'm going to do is just copy, paste, and capitalize, in this case, the first letter of each word, just to get it in there. Again, ignore this. I'm going to find how to delete this later, okay? So wedding videographer Cincinnati Ohio, okay? So this is good. But think about it. Someone's searching for this, and if they just see videographer Cincinnati Ohio, it's a little bit limiting information. Usually, what I like to do is have the main keyword and have just one extra word somewhere to give it a little bit more context. So the name of this business is superplanet Media. Here's a big SEO strategy, what I'd recommend. Consider when it comes to SEO, things like that, if you have a longer name, condense it down into letters, like abbreviate it, right? So in this case, here's what I would do. This is my business. I would abbreviate Super planet Media to SPM, Line, and then wedding videographer of Cincinnati Ohio. Okay? Professional, it's relevant, right? So it's not just wedding videographer, Cinna Ohio I like, What's like us, SPM wedding videographer. And you want to kind of keep these under 50 characters. So, for example, if I copy this, I go to Letter Count, paste, right, 42 characters. If it goes over a bit, that's okay, but in general, you want to keep it 50 characters or less. Because if you don't, let's see if I can show you example. I think there was one here. How, here it is. Films by Emily. Emily Russell, Indianapolis wedding, da da da da da. It's too long. It breaks off. So what I would do is I would do films by Emily. And instead of a dot, I would do a line and then Indianapolis wedding videographer, right? That's what I would have here, okay? And what's great about this keyword, by the way, I can already tell you, is a very low competition keyword because of how poorly a lot of these, like, lower case here. So this thing, you could there's the best practices. Follow them. It's going to give you the best edge. But some cases with lower competition keywords, you can break the rules like I'm showing you here and still rank page one for that keyword. But I don't recommend doing that because if you follow these rules, you're going to do better than if you didn't, so we're good. It's less than 50 characters. It's relevant. Now, in general, it's better to have the keyword first in the title than after. So right now, we have SPM. I could do it this way. SPM. Wedding Biography, Cinti Ohio SPM. I just think it sounds weird. That's the reason I'm not doing it. This is technically better keyword optimized, because the keyword is first. We don't need this. This is just filler. This is just extra kind of information. So I'm going to do I just don't like the way it sounds or looks. Like I just doesn't make sense if someone's looking. Everyone else in this industry, they have, like, their name, you know? Was it CovenntalFlms, films by Emily. There's some other ones and other examples. For all times, like, it's the name and then the keyword. So I'm going to follow that. It just makes sense when I'm searching. Otherwise, it might be SEO optimized, but when someone's scrolling through search results, it may not make sense. But SPM this. It's like, Okay, SPM is the name. It could even be SPM. Where are we? SPM Studio. Wedding video. So it makes sense it's like, Ah, okay. It's the name and then it's the keyword. Okay? Does that make sense? Sorry something like that. I'll just keep SPM. I think that's good enough for me. Great. And it's amazing. We use one of our four for one keywords. That's awesome. I would usually hit Save, we'll hit Cancel and show you one more. Okay. So yes, yes. Alright. Here's another example. This is a good example. Okay. Cincinni wedding video. Okay, we're going to go to Gallery, right, because that's we optimized URL for this before. So, Gallery. Click on that. Click on SEO. So currently we have Gallery, Get Inspired superplan. This is currently what it looks like. No keywords. So when I change this, I'm going to just delete everything Command beta paste. I'm going to capitalize each. Now, for here, what I might do is so I have my keyword Gallery, SPM. Cincinnati wedding video Gallery, B, or it could even be, you know, B SPM, kind of like this because it's already implicit, like it's by superplanet Media, or examples, samples. As long as we have this keyword in the same order and the same spelling, that's what really matters. So I'll do it in this case, because it's already called Gallery. This is what I would do, right? So Sinc wedding video Gallery, SPM. Or if I just had the keyword what is this? Since wedding video. What am I? Like, technically it's optimized, but when someone's going in search and they see this, why would they click? They don't know. So you need to give them information to click, basically. You need keyword plus click. That's the two things that we're looking for, also known as impressions and conversions. We're trying to get views with our SEO, but then also need to be relevant and incentivize. So if it's gallery, then it's like, okay, this is a wedding video gallery. Okay, it's examples or examples, samples. That's why I had those. Okay, this makes sense. They click views, and it's relevant to their search. Okay? So there's plenty of examples. Now, in case you are using, hold on, make sure I make sure I got that right. In case you're using square space. Okay. I'm going to show you and others might do the same thing where there is that annoying automatic end. It was really annoying. So I'm going to see if we can find. I'm just going to go back to the home, Modify SEO precigon. I'm going to click here, right? SEO settings in the top right. Okay, so here we go. So for the pages, there's the page title followed by so this is a code, right? Percentage P means page title, as you can see here. Then there's, and what I would do, personally, delete this, okay? So it's just going to show us the page name. That makes sense. So I would do this before, right, it was automatically, whatever that was doing like this. Basically, everything was showing like this. It was the name that we created plus this. So I would just delete this, okay? So now it only shows our page name hit Save, this way doesn't have that extra stuff, right? And I would also make sure I do that with a home page as well. So it looks like percentage S means that it always shows this. So I would just get rid of that. I would just name this entirely. So I would name the home page something differtF example, so I would say something like this. Cincinnati. This is for the homepage. Wedding. So I do something like this, SPM Cincinnati wedding ideographer, okay? That's for the homepage. Right, 'cause this is our brand that's instead of this, super planet media. The further away that the keyword is from the beginning, the further you move it back, the less SEO juice it has, and the longer it is, the more it's going to get truncated. So this is way too long. And by the way, let's see, this is same man of characters this is 52. I actually not way too long, but it's a bit long. It's not necessary. Superplanet media doesn't really do anything for us. They can learn about our brand later. It's all about searches, especially if you aren't getting a ton of traffic. You're not super well known brand. You should definitely be doing this. So this is exactly how I name it. I would hit Save. And now that kind of updates everything. So our homepage looks like this, and our other pages will have this format where it just shows it's not going to be the word page. It's going to be whatever we edit in the page section, right, if that makes sense. This is just a dynamic insertion. Alright. So anyway, that's just with Squarespace specifically. But there's other website builders that are somewhat similar. So that's it. Pretty simple, right? It's really not complex, but most businesses do not do this correctly. It's going to give your website a huge edge it's just going to be somewhere on your website. And I like having the individual pages kind of be more similar if possible, because that's going to help the pages and the website rank overall. So we're two out of three. The next video I'm going to show you how to optimize your meta descriptions. So I think it's actually going to be maybe the easiest, let's go ahead and get to it. 39. Meta Description SEO Tutorial: Video, you're going to learn how to properly optimize your page meta descriptions, and it's very similar to what we've done before. So first of all, let's go to website pages. We start with the About, which is basically the homepage. Click on the Gear icon, and we go to SEO. This section right here, so it's right below the title tag, and this appears on Google. We have Title tag, we have the full URL, and then we have the meta description. Okay. This is what we're optimizing now. And as you can see, these three are together because they're the most important. Okay, so you have between a minimum of 50 characters you need to input here and a maximum of 300 characters. And right now we're at 255, which is very solid. Now we go back to our master keyword list. And we want to get at least one of these full keywords into each page. We can also try to add some additional individual words if we can. But the main focus is getting each keyword in its exact order indoor meta descriptions as closely as possible. Here's what I mean by as closely as possible. So here we go. On the home page, Cincinnati Based wedding videographer offering heartfelt cinematic wedding films that tell your personal love story and create lasting keepsakes. Not bad. But of course, it doesn't contain any of our keywords or main keywords here. So what I'm going to do is copy this keyword, okay? Intead of Cincinnati Based wedding videographer or wedding videography, I'm going to have wedding videographer, Cincinnati, Ohio. Okay? I'm going to capitalize. Now, with this, which really important is to make sure that we have proper punctuation. And Wedding videographers in Santa Ohio offering heartfelt, we need to make this sound actually real. So when I'm meaning getting things as close as possible, what I just did here is this was originally wedding videographers in Santa Ohio. I added the word in to make it more readable. And that is important. That actually actually good for SEO. So, ideally, you know, in a perfect world, it would be better if we didn't have any commas like this. This would be perfect, okay? But since people are reading this, including Google, right? And making it sound unreadable can actually hurt your SEO. So we keep it as close as we can, and now becomes wedding videographer in Cincinnati Ohio offering heartfelt cinematic wedding films. If there's a way maybe somewhere else that we could change this, you know, this is why we're rated, you know, we're voted, like, best wedding videographer Cincinnati Ohio, for example, maybe. But again, still the word in would likely need to be there. So, you know, if I could find another way, I would, but this is very strong. And again, keeping it toward the beginning of your meta description is going to be the best. It's going to be the most helpful for ranking. So this is great. Now, if there's other keywords we could possibly add, like the word, let's say, OH, for example, for Ohio or if there's wedding film, things like that. You can also strategically add in here, but the big key is just get one of those main keywords in there and maybe some other individual words, not full keywords, but other words, okay? And you might be thinking, Well, Summer, I'm creating my website from scratch or how do we know what to write for our meta description? Well, what I've done for you is I've created this template for you. That tells you the best general guidelines to crafting a well optimized meta description for each page. So we have a general what's called Universal. So this just works overall across the board. You can use this. What I've also done is I've gone ahead and broken it down. This is the best for your home page. This is the best for your service page, for your contact page, for your But page. I might add actually one for product page as well. You just use the service page for now. I may add a product page as well for those selling products. So you can use one of these. So, for example, we AR on the homepage. So this would be, you know, on its own, we would have wedding videographer at Cincinnati Ohio offering, um cinematic wedding film services, learn about What do we have? Whatever that might be. I can't think off the top of my head. And what makes superplanet media a trusted local choice. Okay. And we have an example here. Family Denis Austin offering preventive, cosmetic and restorative care. Learn about comfortable treatment, personalized attention, and what makes Barton Creek Dental a trusted local choice. So what I would recommend doing is follow these templates, one template for each meta description, write it out, and then insert your keyword afterwards, right? So write everything, make it sound nice and clean, it needs to be 50-300 characters. I recommend leaning more toward 300 more keywords mean more visibility. And then try to put at least one of your main keywords within there, if that makes sense. So, for example, let's say my keyword was family dentist Austin, Texas. So I have family dentist in Austin, then I would do this. I would do Texas, right? Because then that's my full keyword now. We before, it was just Austin, right? So it was pretty good but it wasn't or Austin Texas family dentist, then I would change this to, you know, Austin Texas family dentist instead of the current, if that makes sense. So just tweak it a bit. So on its own, it actually is pretty well optimized, it'll likely be really good optimized for you. But it's good to make sure you manually, you know, delete certain things, insert, and naturally weave your keyword in there. That's what I mean by kind of, like, weaving a thread. You're weaving your keyword. You're not just randomly throwing a keyword in there and then saving it. You want to make sure it sounds natural and good and contains at least one of your keywords. So you can follow this. It'll be in the resources section, of course, and, yeah, we'll show a couple other examples. Alright, let's say Cincinnati wedding video, right? We were using that we don't have to use it for the same page, but we were using that. I'm going to discard in Where was that? The Gallery. Okay, Gallery, SCO. Here we go. Okay. Explore a curated collection of wedding films from superplanet Media capturing love stories with personality and attention. So we have the word wedding films. What would be better optimized is Cincinnati wedding video. So to optimize this, I added this at the end, still staying within our character limits. We have 189 left still. So explore a curated collection of wedding films from superplanet Media capturing love stories with personality and intention. View our gallery view gallery of Columbus, Indianapolis, Louisville and Cincinnati wedding videos. So these could be just other potential keywords of people searching that could help us. But we're really focusing is on this. Now, as you saw in our list, it was Cincinnati wedding video, not videos, but it's still again, we're keeping things as similar as possible with sounding readable and like human. So that's why I added the word S. And likely, you know, Google treats that very, very similarly. Like plurals aren't It's very, very close, and that's what we're doing here. And the reason I add these other ones is because if I said Viewer Gallery of Cincinnati wedding videos, as well as Columbus Indianapolis, Louisville, it could be Viewer Gallery of Cincinnati wedding videos and Columbus Indianapolis Louisville wedding films, right, for example. That'd be another option, but I like this one more. It sounded a little bit more readable. So now we're good. We've included at least one of our keywords in here. If we can find strategies including more, that's great. And this is good. Again, I would follow the template here, right? For one of these, I would follow kind of like the Universal. But this is still good. At the very least, keep it simple, include a keyword, and we're good to go. So that's just another example, and I'll show one more. So I just need to cancel this. What have we not used yet? Okay. Here's one. Here's Cincinnati wedding videographers. Okay. Okay, this could be services. Okay. Uh, SCO. Explore videography services from Supplit Media, offering personalized packages to capture a special day. Choose from tailored options starting at $2,500. Let's see. See why we're for example, Cincinnati wedding videographers. So I added this text, see why we're rated as one of the top Cincinnati wedding videographers. So it's a creative way of Cincinnati wedding videographers, getting that keyword that's plural in there as well. Okay? So that's pretty much it. Really simple. And you can include other individual words. Like I showed you before, we want to take our full list here, okay? Go to remove duplicates, like I've shown you before. All right. Da da da trace my IP. We want to make sure as many of these individual words are also in here, okay? So we have videographer Cincinnati wedding videographers Ohio video. So, for example, video, do we have the word video in here. So explore video videography Supplnemdia. I would do this. Explore wedding video services because now we have the word. We have at least one main keyword, right, that big keyword is in there? Great. If I could try to find a way to move it more toward the beginning, I would do that, but in this case, it seemed the better at the end. That's why it's kind of an art form. There's multiple right ways of doing it, and some right ways are just even better than others. So we have the word video in here. What else did we have? If we go here? Oh. Add removed. Okay. I did not click on an ad. Video. Let's see, Ohio, Cincinnati, I believe we just added that in there. Since we could do the word Ohio is not in here. Okay so explore wedding video services from It could be Explore Ohio, wedding video services for SupplanetMedia. Yep. See why we're rated as one of the top and sati wedding videographers in Ohio. That could be another option, right? But I like the explore Ohio wedding video services. Yep, or video packages. Anyway, now I'm getting too far into it. Now I'm, like, focusing on how it sounds. So yeah, packing. So that's kind of how you do it. At least one main keyword, maybe two, but really just focus on one. Some of those additional key words, those individual words in there as well. And the last thing, because that's how we do each of the pages, you'll notice that each page, right, we have text, okay? We had the URL, the title tag, the meta description, but we also have this other copy or this other text on each page, right, if I go to about, for example. We have more here. Same deal. All right? We already optimized the top three places, but it's also a good idea. Just go through your website on each page. Look at your master keyword list on each page. Think about if there's a natural way, not a weird, awkward sounding way. If there's a natural way to put at least one or more of these keywords in through your website, pepe if you haven't used any of these. So if any of these have not been used yet, use those in your other pages, okay? Because we want to get as many of the individual words and overall keywords in there as possible. So focus on the keywords, which means this. And in here, I would read through, which I'm not going to do here and just find a way of where things are currently spelled. You know, Cincinnati based wedding filmmaker, maybe Cincinnati Based wedding videographer, right? Because maybe that's a keyword for my list. I'm just saying. Just tweaking things a little bit in each section of each page, to get as many keywords here as well, because then this way, you have your UO, your title tag, your meta description, and then your actual web content all infused with your top keywords. Make those changes. Sit back. It might take some months. Keep that in mind. Let's say eight months at the eight month mark, start watching your rankings, your traffic from Google to your website, and I can nearly guarantee that it is going to at least help using this exact strategy. So at the end, it's really not that difficult when you know where to look. So I hope you found this valuable. If you have any questions at all, just let me know. And with that being said, let's get to the next video. 40. Check Your Website Speed : Imagine if it took two full minutes from when someone clicks on a link to your website, whether that's in Instagram bio in Google search results or anywhere else, and it took a full 2 minutes or even a minute for someone to actually see your entire website. What are they going to do? Right? 1,000. 1,000. 3,000. They're going to a. Now imagine if it was 30 seconds, 10 seconds. 5 seconds, 1 second, half of a second to load. Basically the idea here is that the faster your website is, the more people are actually going to stay on your website, the longer it is, right? People aren't going to wait, especially now as websites continue to get faster and faster and faster compared to, like, the early 2000s, for example, and they're just going to leave. So the faster your website, the more money you make. The longer it takes for your website to load, then the less money you make. So it's all about having a fast website, what a lot of businesses will do is, their website looks beautiful, especially those that have a lot of videos and images and plugins and all these things, it looks amazing, but it takes forever to load, and it can actually be detrimental, right? So in this video, we're going to cover how to analyze your site speed. If it's slow, know exactly why it's slow and how to address it. So first, what we're going to do is pick your website. We're going to go to the URL, come in and see the copy. Go to Google, type in GT Metrics and I'll have the link in the resources section as well. It'll be this link right here. Now, you should have a certain number of free uses before you have to sign up for a free account. It's all free all the way through. But just in case GT metrics might force you to create a free account, so go ahead and do that. It's free either way. They have a certain number of uses before you have to sign up. And even if they immediately force you to sign up, you have five uses. Kind of keep that in mind. So it's limited, so you don't want to analyze a bunch of websites. So, okay, what we're going to do is you'll get to a page that looks something like this, maybe not exactly, but you'll see a section it says Enter URL to Analyze. We're going to command V to paste, click on Analyze. All right. And then GT Metrics is going to analyze our website based on its speed metrics. So in the meantime, it'll just take a second for this to load. One of the student exclusive resources that I've custom created for you since most of us, myself included, aren't experts. Let's say, when it comes to web design is the GT Metrics diagnosis template. So basically, there's a few different criteria that you'll be graded on, right, for your website speed score. We have performance over here on the left, structure, largest content paint, total blocking time, and then cumulative layout shift. Say that five times fast. And with each section, right? So if we go back here, all right, still analyzing, there we go. All right. So we're going to get a grade. And right now this website, I chose for a reason, has a grade of C, right? So 64% for performance, 86% for structure, largest content paint, total blocking time, and cumulative layout shift. Now, what do we notice from this, right? We can go to structure, for example, so go back to our sheet, click on structure. Okay? So needs improvement, 70-89, if we go back, we have an 86. So it's not terrible, but it could use improvement. Now let's look at performance, 64%. All right, performance, 64, right, definitely needs improvement here. And then, lastly, total blocking time. Alright, let's go to total blocking time. And we are what we at 1.2 seconds. If it's greater than 600 milliseconds, so it's 0.6 seconds. It's at 1.2. That really needs improvement. That's why it's kind of color graded. Green means better, more red means it's really, really bad. So in some regards, this website is performing well. But this is especially true for more video heavy and photo heavy sites, there's definitely some improvement here. So first for performance, right? That's the first thing we need to improve to get our score up, go to performance, right? We know the score, we know that it needs to be improved. So first of all, what you can do is read the meaning of each. It's just a summary in, you know, more or less like eighth grade language of what this means so we can all understand. The scores just so you know if it needs improvement or not. If you're good, you're good. If you're poor, that 100% needs to get addressed ASAP needs improvement. It would be useful for you to do so if you're on the high end of that, not necessary, but, you know, for me, why not? I want all my websites to be at, you know, scoring in the top category for the respective categories. So you can read through the reasons, but what I like to focus on is, Okay, if I need performance is bad. Okay, I scroll down to how to improve, you can read everything else to better understand, and it tells you what to do, right? Here's things to consider. It doesn't just guarantee it's going to be one of these. It could be two or three of these, could be all of them, could be one of them. So you want to kind of go one by one, make the change, retest your website. Make the change, retest your website. So for example, how to improve. And I've organized this from most likely to least likely, okay? And you can actually use this and kind of keep track. So first, shrink images. So make your file size smaller. Right now, we probably have massive images that are super heavy, right? You can look at the megabytes or hopefully not gigabytes, the megabyte size of your image. So the bigger it is or the heavier it is files actually do weight. The Internet, by the way, does have weight. It's actually kind of crazy. There's actually a physical weight to the Internet. It doesn't weigh hardly anything, but it has a so you want to make them smaller, make them lighter, okay? And you can use web P to make them smaller. Obviously, this is totally dependent. So it's not in all case, you should do this. It's custom for each website, right? Because every website, it's sort of like going to the chiropractor, going to the dentist, right? One person at the dentist, they could be having some pain in their left. Someone else has no pain, but there's some cavities. Someone else their teeth are perfect. They did nothing to change. You know, someone else has horrible teeth need to be totally redone. That's the same thing with websites. It's going to, you know, depend on a per use basis. So in this case, right, we want to okay, shrink images. Number two, if we have any apps or plugins, so this could be, you know, a pop up plugin, this could be, you know, to collect email plugin, all kinds of plugins, right? You can go to your website Builder, type in in the search bar or just look for anything that says apps or anything that says plugins. If there's anything that's just extra stuff that you're not really using or it's not really relevant to your business. It's not like essential, remove it. Sometimes you have to pay for these plug ins, actually many times or these apps per month. So you can actually save money and make your website faster, but they're actually maybe doing more harm than good. Okay? Every website is different so it totally depends. But make images smaller. If we have just a bunch of apps that we're running, a bunch of plugins, get rid of at least some of them. If there's an option on your website where it says turn on caching do that, load important things first, extras later, and use faster hosting. Now, if you're using one of the hosting services that we talked about in one of our past videos, right, I told you, these are great for SEO. These are like, you know, okay, you know, they're good ish, kind of range a little bit, and then the bad. As long as you're in the good category or even especially the great category, then this isn't usually going to be an issue at all. It's usually some of these other ones. So I'll start with these first two, right? Test the speed. That should improve it dramatically, even number one can improve dramatically. You know, re test, and then we'll see kind of what happens here, right? So I'll just go through a couple quick examples. It's all pretty much the same. But let's go to blocking time, right? That's a big problem. So we see blocking times a problem. I click on total blocking time in the left. What is this? It's the measure of how long your website is too busy to listen. So if someone clicks and the page doesn't react right away, it's the browser is doing heavy work. And this is the common reasons. But like I said, Alex, just go to how do Improve this, Okay, I have a low score. What do I need to do? Boom. Remove scripts you don't really need. So if you have external tools that you're using, you know, non important tools, use defer, swap heavy tools for lighter ones, break big scripts into smaller pieces. And the reality of this is this, you're probably reading this, and this is also part of the research shows this example is like, What does that mean, Sumner? I have no idea. And that's fine. You don't need to know. So, A, many small business has done at this point is, you've had someone build your website. If there's still issues, you'd reach out and be like, Hey, you know, it's loading slow. Could you please? Like, specifically, and in this case, right, I would really, really hone in on performance and total blocking time. You could also do structured decent score. It's almost there, so I could leave that B, bad focus on performance and total blocking time. And also, sometimes making one or two changes to the website can affect everything, right? And we're trying to get this overall grade to an A. So this changing performance in total blocking time could get us to a B, maybe even an A on its own. We don't need to change the structure, if that makes sense. But anyway, you may read this and be like, What do I do? So, number one, is reach out to whoever developed or built your website and tell them, Hey, these are the scores we're getting. We need to improve our site speed. This is what you can just call me a consultant. This is what a web consultant recommended that we do. So I'm forwarding you this information. Just copy these and paste over and say, Hey, our total blocking time is here. It's at 1.2 seconds, and it needs to be, you know, under 200 milliseconds. So that's number one. Here's what I recommend you do. Number two, what was his performance? Is that right? I was just there performance. We're currently at 64%, right? That's the grade it gives us 64, and we'd really like to get it to 90 to 100. Okay? So if you could please consider shrinking images, removing extra apps or plugins, turning on caching, whatever, just kind of doing those one at a time until we get it. So you can do that. They'll take care of it. The number two is maybe you built the website, you're like, I have no idea how to do this. Probably not the best idea, right? If you built it and it got to this point. So again, assuming that you have one of the recommended website builders, and there could be other ones that are good, as we, but using one from the recommended list, that's kind of the first start. Website based on that. You followed our template. You keep your website pretty light in terms of the number of pages, and you're still running into a few issues, then and you built the website yourself and you're running into these issues, then what I recommend doing is hiring a professional because I can try to teach you everything. It's to complicated. There's all different kinds of websites. It would take hours and hours and hours just to teach this specific topic, and it's not hugely important unless you have a slower site like this one. So in this case, you don't have someone to design your website. You need someone to help you, but I highly recommend doing. This is what I do, right? So I'm sharing you exactly what I have done when my websites are slow is I go to fiber.com, so you can type in Fiber, okay? It's this website right here. There we go. And then in the search type in, you can type in website speed and hit Search Now, I'll show you kind of how to use this tool. So basically Fiber, if you're not familiar, is a place where you can buy what are called gigs. It's a specific service. So it's specific digital marketing service. So mostly, there's some others as well, but it's mostly digital marketing. So for example, you can pay someone Hey, I'm going to pay you X amount of money, for example, $100, $45, $30, which by the way, a lot of times when you pay someone else, a lot of these in this case, many of these sellers are in other countries like Pakistan, India, where the US dollar, if you're paying in dollar or British pound or Euro or whatever, go much further, much stronger. Like, we have a team member who works in the Philippines that helps us with some digital marketing things, and we're able to pay her well for her country, that would be nothing. You know, it'd be a little bit above minimum wage let's say in the United States for an example, not literally, but as an example. So because of that, you can pay someone a fairly low amount of money. This is what they do on a day to day basis. They make websites fast every single day. So they know exactly what to do. It's a fairly low amount of money. So you trying to do this and figure this out on your own anyway, even if you knew how to do it, would not be worth your time. Your time would be better spent in other parts of the marketing of your business. So you can delegate this something that's important, but delegate to someone for basically pay them less than you paying yourself because you are if you're self employed, you're employee of your own company, you have a salary, right? Even if you don't take a salary just based on profit and you basically count the profit as income, like we do, you still pay yourself, right? If you worked. It's a whole other conversation. But anyway, not to detract, some other little things, and I'll talk about that toward the end of the course in terms of improving the efficiency of your business, not just getting a bunch of new customers and getting existing customers spend a bunch of money, but also improve the efficiency of your business to where you don't you're not spending 40 plus hours a week, constantly having to work, never able to take vacation, even though you're making money, right? That'll be later. So in fiber, what I recommend doing is you'll scroll down. You'll see these ads. Scroll past the ads, okay? Good. None of these are ads. And what we're looking for is we want to see reviews, okay, a high number of reviews and a high rating. I would say at least 4.8 star, 4.8 to five star with hundreds of reviews. That's what we're looking for in general. So it's see Wordpress, speed, da da da. Okay, so we're going to open this in a new tab, 4.8. I'll actually stay away, this one's 4.9. I prefer to work even if this guy's cheaper. This guy, you know, people have rated him 4.9 star. 4.8 means not as good. Still good, but for me, actually won't. 4.9 with 316, I'll speed up WordPress side. Okay, open a new tab, and we just do one more. We have some specifically for Shopify. Sorry, that's an ad, so we scroll past. Same thing here. So it's for Shopify, if we have that 71. So those seem to be 28875 point. Awesome. Okay, perfect. So it's open three in new tabs right? And we can see they're pricing your basic standard in premium. So your basic is core cache setup, plugin and server configuration. Remember we can reference our sheet and say, Is that all we need? If so, go with the basic. Standard would be database optimization, reducing page size, optimized fonts, CSS, page speed, et cetera. So again, you don't know this language, but you know it's kind of like, let's say, Engish speaker I don't speak Arabic, but I know, okay, Arabic word, this Arabic word is the same. A hara la habra, boom. Okay, same thing here. And premium. So the more work your site needs, if it's just minor changes, you can do basic. If it's more work, it needs to be premium, and you can price compare. So this is just, let's say, improve Google speed for traffic and conversions. 30 bucks, it's pretty low. They're probably going to do a pretty basic job, but 30 bucks is pretty cheap, so we'll kind of compare that. And then here we have basic standard and same idea here. So you just kind of read through and see, based on what you need based on the GT metric score, then you can kind of choose one. By the way, going with the cheapest usually doesn't perform. I don't like this. Like, it's 30 It's not even super specific. I would omit this one. I'd be in between these two, just kind of showing you live exactly how I would go about doing this. So between Razul and Bilal, I would look at these and reach out. Now, both of these were for WordPress, which is the majority of websites in the world actually built on WordPress. Very well, it might be yours. And you can say, Hey, I know you do optimization for WordPress. I have a blank, let's say, a square space site, a XYZ site. Here's the site that I have. Here's the work that I need done. Can you do that if I go through with the standard or the premium or the basic option? Can you do that? Just ask them. So ask Bilal, for example, ask Ray Zul, see what their response. They're like, Yes, we can definitely do that, or, Hey, no, I only work with WordPress, but it's worth reaching out. Fiber is a great site because you know exactly what you're paying for. I've done this before. It worked really well. I had actually at the time, a Shop fi website. Well, still, our Shop fi website, it was slow. I was trying to do things back and forth, figure all this stuff out, not getting anywhere. I paid someone, I think it was $45. No, at this time, it was 150 because I need a lot of work done. And they went in within like two days, fixed site was faster. It was good, right? And it's a return on investment. Cause the faster your website, the more money that you make. So anyway, important, you don't have to do this yourself. That's kind of the way to diagnose and go by step by step. And the good news is, in many cases, you might enter in your website and get an A grade. And if it's A, good enough. You're good. Move on to other marketing criteria. So that's pretty much it. That's how to diagnose your website speed, make your website faster, of course, because I can't show you exactly coding wise, because all different website builders, all different code, it won't even be helpful anyway. But this is exactly what we need. So hope you found this valuable. Of course, if you have questions, let me know. And with that being said, let's get to the next video. 41. Spelling: The Silent SEO Killer: Very simple yet extremely important thing to keep in mind when building your website is to make sure everything is grammatically correct. You'd be shocked by the number of websites, possibly including your own where there are misspellings. So you know this. How unprofessional would it be if you go to a website, you see things aren't spelled correctly, you kind of sound weird. How likely are you to trust them to take your har earned money, give it to them in return for whatever product or service they're selling, right? So pretty self explanatory. So this is just the fastest, most efficient way for free, to make sure that everything's spelled correctly on your website. This is what I do and what I recommend. So first go to Google. Type in Grammarly GRAMRLY. So grammarly create a free account. You can also, I believe, start using it for free, like online. And once you sign up for the account, you'll get to a blank page like this. So next what you're going to do is log into your website. You know, any kind of textblock that you have, you know, we're going to double click until we can edit the text block. We're going to, if I can, there we go. Okay. Command A, select everything command C to copy. We're going to go here to Grammarly, and we're going to command V paste and give Grammarly a second. I'm going to hit Return. Give it a second. And basically want to see if there's any errors with the text. Specifically, we're looking for red. Anything underlined in red is a major flag. Blue indicates that you could consider changing it. Like, for example, it gives you example. Your wedding day is composed of fleeting moments, da da da da, or toward the end. Celebrate the people motions and details that make your day unforgettable instead of made. Okay? So blue is here's how to suggest improving it. Again, all for free, which is great way better than Microsoft Word or Google Docs. It catches way more. And it doesn't just focus on the spelling. It goes beyond into other grammatical areas. So it's one I'll check. So we just want to go by one by one. You know, it is a little bit boring, but it's very important. For example, let's see if this has anything here. And we're going to one by one copy, paste over and see if there's any issues with anything, right? So so far, we're good. Nothing's showing up, and I'll show you a couple others. So very simple, especially where we have a lot of there we go. A lot of text. We want to kind of check those, right? So so far so good. We're just giving a second to load. There we go, right? So all good there. And I'll check one more. Here is another command A, select everything. Command, see a copy, go back to grammarly. Delete what we have. Command B to paste. Okay. Actually, we're going to push this back, right? I can click here to open or clear the sidebar. So here we do. Because of the mindset, it's recommending due to the mindset my wedding films tend to be around typically range from. So as long as you like that, if you think your customers would resonate better with that, make those changes, Real important. Actually, I would, personally. But it's up to you. The big thing is anything that is in red, the good thing is we don't have. Like, for example, if I just do this, right? There we go. Should update, show that it's working. Then we have your. And anytime you make a change, make sure that it's updated on the website. This kind of to check, and you want to go through one by one or have a team member do this, make sure everything's spelled correctly. Many cases it is, but you'll always find every once in a while. And that's actually a really good sign. If you've been running your website and something's misspelled, and you update and change it, that's a good sign because now you look at your conversion rate, which we'll talk about later with Google Analytics, and we now should see that our website will actually perform better. More people that visit our website are going to end up buying from us because it's more professional, more clear, and all of that. Simple, important, all included a link to Grammarly and everything else that we cover in the resources section. So go ahead and do that now and I'll see you in the next video. 42. Paid Advertising: Introduction: Welcome to the paid advertising module of the course. So so far, we've really honed in and covered more SEO related strategies, which is exactly where I recommend that you start. It's fairly inexpensive. There's a lot of low hanging fruit, right, low money, low time effort that you can see some pretty amazing results. But paid advertising is an important part of your marketing strategy, and ultimately to maximize your marketing, you need to have both. Okay, and that's what we're going to cover in this module. So a great example of SEO versus paid advertising, kind of how to think about it when it comes to marketing strategy. And this example is from Ezra Firestone, who is a brilliant market. And SEO is sort of like a mango tree that you plant. It takes time to see results, you kind of plant the seed, you water it, maybe buy some good star soil. There's a little bit of money involved, but it's really more about time. You start making those changes and then your website, your Google Business, the other things, you start seeing the results from that over the years. So pretty low amount of money in. It takes some time, but really it produces all these mangos which is basically sales that you can plug at any time. Paid advertising is like spearing a pig is what he kind of calls it, you also think about it with paid advertising, it's like a tap. When you turn on a tap, right, to get water, water comes out. You turn it off, the water stops. So that's kind of with paid advertising, right? If you stop watering the tree manually, right, there's still natural rain that comes, it still grows on its own, right? You don't need to kind of constantly attend to it. Just kind of maybe tweak things here or there over time. With paid advertising, you go out, you hunt the pig, you come back, you eat the pig, and then you do it again and again and again. So it's more active. Another way of looking at this is SEO takes more time, but costs less money. Paid advertising costs more money, but takes less time, if it's done well. If it's done poorly with a lot Facebook cats or Google Ads, it can take a lot of your time and a lot of money. You'll not get good results. So you need to be really honed in. That's the best way of thinking about both, and both ultimately will maximize and actually help play off of each other as well and maximize your monthly profits. Like I said, we've already covered these kind of SEO strategies. Next, we're going to cover with paid advertising. I've honed in and selected the best. These are the highest returning paid advertising. I've spent at this point, how much is it? Hundreds of thousands of dollars of my own money on my wife and I's own small businesses on a lot of different we've spent Facebook ads and Instagram ads, YouTube Ads. We've done, actually, Google display ads, I should say, influencer partnerships and press releases and all kinds of marketing that most businesses never even think about. And what we found is that there are only a select number of paid advertising strategies that are number one, simple enough for small business owners like us to actually implement ourselves. It doesn't require a marketing degree or, like, years of knowledge. So fairly easy to understand and do ourselves or have a team member do and then number two is historically and across many different businesses have the highest return and actually have a higher ROI or return on investment or ROAs return on add spend, higher money that you get back from the money that you put in from these specifics. So they're somewhat easy, although they each range on that, and they tend to have very high ROI when done correctly, which is exactly what I'm going to show you to do. So we're going to show you how do influencer marketing, partner with local influencers to promote your business strategically, set up a basic simple and powerful affiliate program with your business, Google search ads for your business, and email marketing. Okay, again, they range a bit on each of those metrics of simplicity and money in. But ultimately, with the SEO and the paid advertising, focusing on just doing these for your business or at least testing them out for your own business strategically with this exact process. B if you do these things on your own, I can almost guarantee you'll lose money because I've done it, and many others have done it. Then we started investing in courses and conferences and studying up and going back and forth with hachBT and hiring people and learning from what they did in our businesses, and have created the best process for each of these to maxim again, put in the least amount of time and money and get the most back from these. So without further ado, let's get to it. 43. Influencer Marketing 101: All right, let's get started with influencer marketing. So first of all, what do I mean by influencer marketing? There's a lot of negative connotations that come with this or a lot of assumptions that I can guarantee are not going to be the case when it comes to this specific strategy, which I'm going to walk you step by step through in the next video. This is just an overall intro to understand what this is and what it is not. So influencer marketing is simply where you find a local influencer, a person who promotes small businesses in your area, their followers are in your area, and you compensate them, and we'll talk about compensation in a second. But compensate them to create a post for you. Their followers see the post. They like it. They come to visit you and buy from you, whether that's on your website or actually in your physical location. And you can repeat that process with that influencer or find others and do the same. Very, very powerful. You can also take this content, repost on your website, repost on your own social media channels, which can be a very powerful testimonial, as well, someone who is a local mini celebrity in the online world promoting a product. So it needs to be done correctly, and the problem, well, take that in a second. The problem is five things that most businesses get totally wrong, and that's why influencer marketing doesn't work. They spend money in the waste, they don't find the right influencers, all of that, which we'll cover. But first of all, why influencer marketing? Why is this one of the selected paid advertising that we're going to focus on in the course? Like, does it actually work? Is it effective? Yes, so I've seen this to be effective myself. I've seen it in numerous small businesses when it's done correctly. But even then just looking at the aggregate, looking at the category of influencer marketing. Sort of like if you're investing and you look at the market of cryptocurrency versus the market of stocks versus the market of reads, versus the market of, let's say, of precious metals, et cetera, that each one has a different return on investment, you know, higher risk but also different return on investment. The same is true with influencer marketing. So on average, 89% of all businesses who invest in influencer marketing say that their return on investment either the same, which isn't bad, right? It's the same or better than other channels, which is really, really powerful. Now, obviously, most say it's comparable, but a good percentage, a lot more say that have stated and found that influencer marketing is better or much better than their other marketing channels. So whatever marketing you're doing right now, if you're not doing influencer marketing, there's a very good chance, you know, at least a 40 per, 50% chance. It's actually going to perform better than your current marketing, right? Especially with this strategy, I'm going to tell you it is going to be much better because I'm going to share with you things that most people don't share specifically with small business, local, Instagram, influencer marketing. So it can also apply to other things, we're going to focus on Instagram for this. So first of all, one big thing that businesses and marketers mess up with this type of marketing is they partner with an influencer based on the number of followers that they have. So usually when someone has a lot of followers, everyone assumes, Oh, then, you know, 100,000 people follow this person. Whoa. Well, we want them to promote our business because they're 100,000 people 100,000 people. If 1% come in our door, dad or 2% come in? That's this many people. Oh, my gosh, that's what we want to do. Well, no, because number one, people with a lot of followers, um tend to be more expensive, right? Because they know, 'cause most people pay based on followers, but we're not going to. We know better, and we're not going to do that. Number two, a lot of people with large followers have low engagement. That means that they have a lot of followers. They could be fake followers. They could be followers from other towns, other cities across the nation. They're just not right for us. So actually, a lot of times, our best influencers, where we're going to see the highest ROI, are tiny, right? 1,000, 2000 9,000, 10,000, 15,000, right? Not 1 million, not 100,000 which willll make sense in a second. So, you know, we don't choose based on followers. Number two is we're going to make sure there's not fake engagement. So there's a thing called engagement rate, right? It's the percentage on each post. Let's say I have 100,000 followers, and I make a post and it gets one like, and my next post gets two likes, and then the third one gets zero likes. What does that indicate to you? If I have 100,000 followers and I only get one or two likes on all my posts, what does that mean? That means that my followers are fake, right? They're not real because they're not liking, commenting, sharing. They're just it's all So'mna show you how to identify that. I have a prebuilt calculator for you, literally for you custom, you won't find it anywhereele. You don't have to pay for any tool. That'll show you if an influencer has legitimate engagement, good, or unhealthy engagement. And if they have bad engagement, that just means, hey, they're fake, stay away, right? They look and have the appearance of being very successful, but they aren't actually successful. Because at the end of the day, it's all about how many dollars we put in and how many dollars back that we get as efficiently as possible, right? Assuming not a lot of back and forth, it doesn't take up a ton of our time. We put money in, we want to get a lot of money back. The engagement needs to be real. We need to have real people that are being reached that are in our area. And that gets us to point number three is they're not local. So another mistake that a lot of businesses do when they partner with influencers, I use that word, right? We're going to use that same word, whether we like it or not, you know, influencers, people with a level of influence, is, for example, let's tell someone from New York City, and we're in, you know, Columbia, South Carolina. And they came to Columbia, and they made a video about, here's an amazing restaurant that I had when I was there. Here are the top five things to do, right? They make a piece of content about Columbia, South Carolina. But guess what? That was just a one time thing. There audiences all around the United States. They have people from New York. Maybe they got a few people from Columbia, South Carolina. They have people from New Orleans. They have people from the UK. They have people from India, right, they have people from, let's say, all over the United States or all over the world. Well, your audience is not all over the world. It's in a local area. So if you pay that person, first of all, they're gonna cost a lot of money because they have a lot of followers. And number two is what percentage of their audience is from your local area. That's really important, and a lot of businesses don't take that into account. And I'll show you how to do this. Number four, this is kind of a side note but very important side note. There's something called the FTC in the United States, the Federal Trade Commission, and when an influencer posts your content, they need to have, either Hashtag or some kind of disclosures, This is an ad, you know, paid paid advertising, paid sponsorship. They have to say somewhere in their caption, in their description, that this is a paid advertising, right? So they don't mislead people. That's a big thing because that can get you sued. So that's just important. It's very simple. We'll talk about this more in the next video, you don't have to get afraid. I just make sure that they disclose, and I have everything written for you. I have a influencer partnership agreement form that they have to sign before they do that's made for you. I've created for you. Of course, you can have your lawyer look over it, if you have one and modify it, but it is good to go. Engagement calculator, all that good stuff. And then finally, number five is not compensating correctly. That's the word that I would add. What a lot of businesses do is, Hey, come get a free XYZ from us, a free oil change, a free audit, a free meal, a free, whatever it might be a free cleaning, a free dah dah dah. That can work for smaller influencers. So that can actually work. Don't get me wrong, but it's not compensating correctly. If someone does have a lot of followers and they're kind of trying to build up their following, they might be willing to basically do a shout out. It's called a It's like the barter system, right, where they give you a shoutout, meaning they create a piece of content for you. In return for something that you give them for free. Because for you, right, maybe you charge, I don't know, I'm making this up $50 for whatever you're selling. You charge $50, but your costs are $10, right? So when you give someone something for $50, you don't give them $50. They receive $50 of value, but you're paying them $10, that makes sense, right? If you sell someone a meal, they buy the meal, let's say, it's $75 for this amazing gourmet, like, super high end meal with a drink, da da da, appetizer and dessert, whatever that is. It didn't cost you $75 because then you'd be unprofitable. It costs you less than that. Let's say, a third of that, a tenth of that, whatever that is, to provide that meal, but they still get $75 of value if they are interested in that product or service. But you don't pay them 75, that makes sense. So it's about not compensating correctly. If someone has one or 2000 followers, you can probably get away with giving them offering them something for free from your business in return for a shout out. But if they have more like ten K, 15 K, things like that, like a bigger base with good engagement and local following, you'll likely maybe have to give them something for free and pay them. But at the end of the day, all that matters is money in and money out. It doesn't really matter how much money you spend as long as you're making a lot more money from that in the long term, especially when you look at lifetime value of customers, which we're going to cover later in this course, super powerful, because people come one time and buy from you. The average customer buys from you multiple times. Some people come one time and never again, but a lot of your best customers come many many, many, many times. And you average that so that's a whole other conversation, but not compensating correctly. Because then you just upset people in your area. Maybe they'll actually they won't leave you a negative review, but they'll never come in. You kind of leave a bad taste in their mouth. You just want to make sure you compensate correctly. I'm going to show you how to do that because I have a calculator that automatically calculates engagement for you. It's going to show you how much you should spend based on the current going rates. There's a legal kind of partnership form. They need a science very simple but very good and important that clarifies all points and makes this process as efficient as possible. Now, the last thing I want to cover with influencer marketing, when done correctly, it can be great. This is especially beneficial if you're in a larger area. If you're in, like, a big metropolitan area, maybe it's just a ton of suburbs around, that's great. If you're in a big actually urban city, that's great, as well. If you're just like a small town out in the middle of, like, you know, I'm making this up, like, Missouri, and there's not a lot going on around you, you can follow the next video and see, but it may not work as effectively, because the bigger the population of your city or your town, the more people are online and therefore, the more influences the more social media accounts and the more creators there are that you can partner with. And the fewer means there's less. So this works really well then. And the last point, and I promise we'll get to it. It's going to be super valuable. I'm super excited for this because you won't find this anywhe else. It's super powerful. So the last point is that with influencer marketing, some of the influence you're partnered with are not going to have a good ROI. Others are going to have a phenomenal ROI, and you need to look at the average. So the key here is to do this multiple times with different influencers, with some influencers that you really like. You can do the same thing like, you know, once every few months or something, once every two months, three months, four months, six months, once a year, whatever it looks like, whatever you want. And do it multiple times and then look at the results, right? You can just simply look at your sales. You know, Hey, the only thing we did differently this month, we started doing influencer partnerships. Look at our sales. Influencer look at our sales. You should see an increase, unless you're paying almost nothing. Then it doesn't really matter because the content itself is also extremely valuable. It's a testimony that you can use if you agree on your website on social media and all that. But the key here is the results per influencer are going to vary, right? Because it's not a copy and paste system. It's not Google Ads, which we'll talk about later or other forms of marketing where you use a platform and put in money and get money back. It's more organic. It's more raw. So there's going to be some of that, but done correctly with this formula I'm about to share with you, if you follow it, any find influencers, partner with them, this can crush. This can do really well in terms of ROI, but results, of course, do vary. So I'll disclose that. So that's the review. Hope you have the right perspective about it now. As we kind of go into it. Of course, if you have questions, let me know. But let's go ahead and find some local influencers. 44. LIVE: Find Local Influencers to Promote Your Business: All right, let's find some high ROI influencers for your business. So you want to do, and I recommend actually doing all of this on your laptop or desktop. You can definitely do this on your phone as well. It works either way. I just prefer this format, so you can do either way. So first go to your instgram.com. Log in with your business credentials. That's really important. Make sre're using your business account because you might have a personal Instagram account and a business account, Make sure that you're logged in with your business account. Number two is you want to make sure that you access the free IRM spreadsheet that stands for influencer relationship management. On the spreadsheet, we have two key tools. So the first is the engagement calculator, where we're going to enter in the number of comments for the past nine posts an influencer has, the number of followers they have. I'll tell us if the engagement is legitimate if it's worth pursuing and how much to pay this influencer. Then, if we want to move forward with this influencer, we just covered this in. So their first and last name, their username and followers. What we've offered them, when we contacted them, when they replied, you know, first payment, final payment, all of that. So everything here in one place might seem like a lot, but it's just very simple to keep track of everything to where you're not jumbled. Because when you start off you can keep track of everything, but as time goes on, it's like, wait, when did we reach out to them? When was the last time? How much did we pay them? All of that? What date did they post? Did we see any sales from that? All that kind of thing. So you have all that here. Also, is the influencer script template. So these are direct message templates that are optimized to grab their attention and clearly tell them, you know, here's what we're about. We want to give you a, you know, free, you know, well, we'll cover that later. But basically, a complementary product or service in return for a shout out or a paid cab or DM, which will tell you. These are just the general kind of metrics to follow 19000 followers, but the tool will be more effective with this, telling you which of these messages to send. It all makes sense in a second. And then, lastly, the influencer agreement, partnership agreement form. I have to disclose, I am not a lawyer, believe it or not. So this is something that I've created and used in the past. If you really want to make sure this is legally binding, make sure that you have a lawyer review this officially in your state or in your area, especially because we have an international audience. Laws are totally different. But this is a very good general thing to use, specifically more design for the US because I know most of our students are from the US. Um, so it works. It's more just to be on the same page with the influencer, get permission from them and all of that. That's really what's most important here, not necessarily being legally binding, but yeah, FDC disclosure and all of that. So it's already made for you. You don't have to custom create. You don't have to go and hire a lawyer, but I just wanted to disclose that as well, but if you really want it to be legally binding, use your lawyer, have them review this and make any tweaks that you want. Okay? So once we have all that set up, we are then good to go, right? I just want to make sure we have the tools out so we can start building the deck. We go to Instagram. Go to the search bar over here, so click on search and type in the name of your main service area, your main city or town. For this example, we're going to do Charlotte. If I can spell Charlotte, Char Lot NC, I think that's correct. I should know, right? So Charlotte, I believe that's correct, but Charlotte Nse Charlotte, North Carolina. Okay. Let's just say that's our town. Then what you want to do is click on. So look at the search results. Click on the first two here. So Lash techs, no. Like you know, that's going to find businesses. And again, that's why SEO so great. If you're a Lash tech in Charlotte, there's a lot of people searching for it. So that's when you optimize your Instagram, boom we're going to get more views from that, right, every business will be a little bit different. So we'll start here, Charlotte NC Uptown. Okay? We're gonna click on that. We want to type in diferent keywords at different times to find influencer. So we type it in. What we're going to start doing, I'll make sure my volume is off, so it doesn't have any audio issues. We're going to click on the first post here, okay? And what we have is what to see in Charlotte, North Carolina, right? This is a Carousel post where this person, this creator, we can say, created this content of just like where to eat, where to catch a game, you know, other cool spots. So they're basically promoting different businesses or places and areas in Charlotte. So if they're already promoting Business locations, they might promote you. So they are an opportunity here. So I'm going to do, and this is why I like to do this not do this on the phone. I like to do this on desktop is open in a new tab, okay? Excited of that. We move on to the next, so this will be a video, five fun things to do in Charlotte. Same idea just in video format. They're talking about game shows and monopoly and other things, okay? Cooking class. Very cool. We're gonna open them in a new tab. Why? Because they're promoting places and businesses in Charlotte. We are a place or a business in Charlotte they might do it for us. Okay? Excited of that. And we're going to move down the list and do the same. So so this is bucket list. So this is literally an account that's dedicated to Charlotte. Definitely worth reaching out, okay? Uptown CLT Uptown Charlotte. Okay, so that's actually an account. Again, they might do paid post. Maybe they don't, but maybe they do. So we're going to look at that and so on, right? Again, creating content about Charlotte we're just going to open. It doesn't mean they're all good. We don't know yet, but they're opportunities. So again, idea here. Let's just open these. These are good to start. And what I would do is just go through and go through the rest here and open these for more, right, once we get to the end here, so we can kind of, like, go through, go through. Scroll more will load. Okay? We can open more of those as well, scroll, scroll, scroll. And this is going to give us a lot of different potential creators, influencers that we can maybe partner with. So step one is opportunities, right? We now have some options here. So we have Charlotte Mama, top things to do with kids in Charlotte. So on each profile, there are two big questions that you want to ask. Number one, is there audience in Charlotte North Carolina mostly? So obviously they have some stuff to do in Orlando, but Charlotte, Charlotte, Charlotte, right? They're making a lot of content about Charlotte, North Carolina. Okay, and so on. And from the profile, we see that her name is Charlotte Mama, and it's things to do in Charlotte. So she is Look, your shortcut to Charlotte. Boom. So, you know, this is definitely a potential influencer. Now, if our place isn't, like, kid friendly, then we know. So we know her audience. Sorry, I think I got the two things jumble. Number, is their audience in our area? So the answer is yes. Not all their contents about Charlotte, but most of it is, right? Influencer marketing is not a perfect system. That's the point. Well, there's one post about this. That's fine. Is most of her followers from Charlotte? Yes, good. Check out off. Number two, um is this right for our business? If our business is a bar, is she taking kids to bar, right? Because she says right here, things to do with kids in Charlotte No, so we can go ahead. If we were a bar, out of her profile, we can reach out to her, but it's probably not going to be, it's probably not going to work. Maybe we're a cocktail bar. I don't know if that's grooming kids to get them to drink. I don't know. So anyway, you have to think if it makes sense for your business. Let's say, in our case, yes, this actually could be a good option. So leave her. Let's go through the other ones. Alright, next, we have Jensen Savannah Jensen Savannah Nicole. She is a Carolina CLT. I'm actually not sure. So CLT, maybe that's a specific area. So, North Carolina, North Carolina, right, we see this and see North Carolina, right? So just generally in Carolina. So you just have to think, this is more broad toward North Carolina. We do have Charlotte. So it's still good. They're definitely in the Carolina area. What I don't want to see is, like, it's mostly about New York content, or she's traveling around the United States, for example. So this is still, I would say it's worth looking into. It looks like a lot or at least at the very least in the Carolina area, maybe a good percentage in North Carolina. We're gonna look more into that. So she's worth kind of looking into, right? We have CLT bucket list. Oh, CLT, Charlotte, North Carolina. Okay, there we go. Again, I'd like to give different examples. So CLT Charlotte. So yes, CLT native. She focused on making content. She lives in Charlotte, she made content about Charlotte. That's good. Same CLT bucket list. So this is kind of more bucket list items to do. Obviously, it's a lot of restaurants, okay? So it might but also, if you're planning a wedding, there you go. This might be an influencer post. They might have made this post for a wedding planner, right? And that was a paid partnership. But this is worth looking into because they have 324,000 followers. They're Locus in Charlotte, even though this isn't a person, that's the difference when we think about influencers. Is this an influencer, Sumner? Well, again, it's not trying to get that bad thought out of her head, those negative those incorrect thought, I should say. Does this person create cont about Charlotte? Yes. Do they have a good engagement? Yes. Is there audience in Charlotte or North Carolina? Yes. If you paid for a post, and a bunch of people saw it, would they come into your business? Yes or no? Probably, right? It's not a perfect system, but probably. Okay, good. Then they're worth looking into. That makes sense. And we're going to go through a few more. Uptown Charlotte, perfect. Same idea here. They're creating cont about Uptown Charlotte. So as long as you're in the Charlotte area, maybe you're not uptown, but you're still around that area, it could be worth looking into. Da da da let's see if there's any. I'm trying to find one that's not a good example, right, at least for now, in this first phase. Charlotte's latest news. So this is more about news. Again, they probably do sponsored posts because this account, whoever runs it wants to make money. So they likely a lot of these are probably sponsored, right, where they're paid to post. And out of 444,000 followers, how many are following for Charlotte that aren't in Charlotte, right? It's probably mostly in Charlotte. So so far, Guide to CLT, same thing here. So, great. So we'll keep going through. You can look through the posts and see, are they posting a lot about Charlotte? That's the big key here. If you're not really sure, you could just, like, not move forward if you're really budget focused and all of that. But for me, it's worth looking into. As long as most of the content from their bio, from their post looks like it's about Charlotte. Like Events in Charlotte, Wamo in Charlotte, How to ride the North Carolina train. So yeah, okay, good. So far, all these passed the SNIP test. Now it's time to actually check for their engagement. Wah. So we go to our engagement calculator. So it's the IRM spreadsheet, engagement calculator. And what we're going to do is look at the number of comments on their most recent nine posts to see engagement. And the reason for looking at comments and not likes and comments is because for some accounts, you're not able to see the likes. So yeah, it's a whole other thing as well about bot engagement, all of that. But some accounts aren't able to see likes, so if you can't see likes and calculator requires Ls, you're not going to be able to use it. So it's sufficient to move forward with comments. So important to note, many accounts will have pinned posts, as you see here, pin, pin, pin. These you want to ignore. These are not their most recent, okay? Their most recent start after the pin. So this is post number one, number two, three, four, five, scroll down, six, seven, eight, and nine. These are their nine posts. These three are pinned, which means they could have been made a year ago, two years ago and had a lot of time to get a lot of comments and all of that. So that's not their most recent posts. And basically, we want to see recently, like, maybe they were a big deal a year ago, two years ago, but now their engagements falling off. We want to see right now, are they getting engagement? When they post content, are people engaging with it? Are people looking at it? Are people interacting with it? Because if they're not if they post about our business, they're not gonna pay us. They're not going to get any money from it because no one's paying attention. So starting remember this is number. So we have 11, 29, 21, so 11 comments, 29 comments, 21. And by the way, comments are this icon right here, okay? So we have likes and then comments. So, one, two, three? How many doy do? I do three, yeah. To 21, right, 29 here. Then we have two, 47 and 90, 247 and 90, 247, 90. Okay. The 247, 90, 59, 48 what am I saying? 59, 48, 17, 49, 58, 17. And lastly, we need their number of followers. So we're scroll up. They have 92,700, so 92,700. Boom. There we go. So good news with this influencer. So this influencer passes the engagement test, and you can double click to C. Do not edit this. Otherwise, you'll mess it up for yourself. I'll a it out. It is a very long, very complex, but accurate formula that basically looks at their engagement and then looks at the going rates for local influencer marketing, and it gives you the best offer to give them, you may think $720, depending on your business size. That's a lot of money. Well, if you offer less than that, they're probably going to say, you know, well, best of luck bud, not interested, I might even upset them a bit. This is the going rate. This is how much you're going to need to spend. They might ask for more. They may even be willing to do it for less, but this is a really good estimate, right, based on real numbers and data of an offer to give them. So you'll likely have to pay $720 for a single post. That's why you might be thinking, Okay, so, I get it, that might be a fair price. That's way too much for me. That's why you want to go after micro influencers, right? Just means smaller, 1,000, 2000, 5,000, 10,000 followers. Cause the more highly engaged followers someone has not just not followers but highly engaged followers someone has, the more expensive they're going to be, right? Because you're getting your ad, essentially, in front of more eyeballs, in front of more engaged eyeballs in your area, it's going to cost more money, right? Just like anything, if you're Facebook ads or Google Ads, if you want to get more views, it's going to cost you more money. Why would they do it for free, basically? So that is kind of one point to keep in mind. And I would still keep track of this. This could still be you might say, Hey, right now, that's a little bit much. Like that's a lot for one post. You know, I want to put our money. So I'm spending $400 a month. You know, that's already beyond our budget, and I want to put it toward things that are higher ROI kind of more predictable. Then I would still include their information right in the IRM. You could still put their name, and I'll show you. So their username is Charlotte Mama. Okay, so it's your username. Do they have their name? Let's see, da da da. So no, Carla. So we have Carla. So say Carla. We don't know her last name, which is fine. As much information as we have. She has 90,792 700 followers. And then we go and give the offer. So we can give them what I'd recommend doing is always give them a free product or service. I'm not saying it's like a super high amount, but a free product or service, if it's on the lower end, plus the money. So say $720, okay? That's the amount. Contact date, right? You can see if they have an email, okay? You can also contact them by email, info at charlottema.com. Actually, I'm going to go ahead and include that. And now we have an email section here under Instagram that we can input that right? And then when we reach out to her when she replies, does she reply via Instagram or email? If we sent her a proposal, what day was sent and all that, and all the remaining information. But we're focusing on this first information right here. So I'll just include this. Hey, you never know for the future. You know, you can go back and say, Hey, there's this person, you can rerun the engagement calculator just to make sure. But yeah, that's just for future reference let's say she's a bit high. Let's keep going through. Lets keep looking. And again, usually, if they have a higher follower count, they're going to be more expensive, but we'll see, right? Because sometimes they have high followers, but they don't have good engagement, it's going to tell you to stay away and that's what we're looking for. So we move a bit faster. So we have Jenna Savannah, okay. Well, we won't put her information yet. Jenn Savannah. She has 339,000 followers, so 339, one, two, three. Okay. Pin post, so we start here, 'cause there's no pin at the top right. So you have 66, 49, 124. 66. Let's delete this. So we know 66, 49, 124. Or sorry. Wait, 6966, 49, 124. I'm getting myself mixed up. 29 29, 117, so 29 29, 117. Okay. Oh, my goods, where am I? Okay, here we go. Geez. So 29117. And then 305454, 27, 30, 54, 27. Okay. So here's a great example. That's exactly what I was looking for. So what do we have here? This is a fail. This means, right? And we can kind of compare that with our other follower. Other follower had much less followers, right? 92,000 followers and had somewhat similar number of comments, right, if we remember, somewhat similar. This person has significantly more, right? Over three times more followers, but their comment engagement is pretty similar. What does that mean? That means? Usually, you can pay them less, but what that usually means is, right, they have a lot of follows, but they're not getting a lot of engagement, right? So that fails. This means you can do whatever you want. But I would recommend the tools recommending don't reach out to them. They fail. Even if, you know, you give them a lower amount of money, it still might not be enough with their low engagement, and that could also indicate, you know, it doesn't necessarily mean this, but it could indicate that they actually have followers from a lot of other places. And I believe she mentioned she is CLT because if you make content about all different parts of North Carolina, you're going to So, for example, if you make a post about Sabana South Carolina, I believe, right? Another city. People from that city are going to like that post, but people from your hometown, maybe there's a rivalry. They're not going to like it. Where, vice versa, you post about your hometown. People now that you picked up from your other posts from other town are not going to like it. So you build this following, but it's a following of mixed people, right? Meaning mixed people being people from different areas, locations. And we want to focus on the local area, if that makes sense. So on the surface, and she's probably a good influencer, there's nothing against her, but it just means if we pay your money and probably the money that she's expecting, first of all, it's going to be a lot of money, and it's not going to return because a lot of people focus on the followers. They don't focus on engagement. So we'll do one more. So that means move on. I would not recommend reaching out with her for that reason, because if we pay her to post, it's probably not going to do super well, and we're not going to make an ROI on it. That's the key here. Okay, next. CLT bucket list. Okay, they have 324,000, so similar. 324, one, two, three. All right, delete this. Let's see this. This will be interesting. All right, one more. Okay, no pinned. So we can start. So they have Oh, that's bad start. 448-97-4897. Okay, 4890 7916 I can already tell you, but we'll see 916. This is super Look you can see that 916. Where are we? Six. 20 222-202-1418, 221418. And eight. Boom. Fail. They had one post recently did really well. Was that about a business, or was that something else? Like, that's why I kind of got some more virality, right? That's quite substantial. So you have to think about this on averages. Your post is going to get an average number of comments and likes and views and all of that. We're focusing on comments because everyone can see the comments. That's why we're focusing on it. This is another great example, right? A lot of followers with low comments. Now, again, it's worth, in my opinion, going through having team member do this. It does take time, but it is so valuable. And you're going to find influencers that paid tools aren't going to find. Paid tools, you have to pay for them. Yeah, it's just I pay tools were a better way of finding local influencers, a lot of paid tools are designed for e-commerce, right? If you have an online business that services a whole nation, a lot of those paid tools to finding influencers can be valuable, and I might make an update video about that, just, you know, showing you some of those tools in case you want to look at them. But this is free that anyone can use. It takes a little bit of time, but it's still not that much time. And if you have a lower budget, or generally, if you want to see that higher engagement, I'd recommend really focusing on those smaller influencers anywhere 1-10 thousand to start with, which I'll kind of show you in a second. So we can look over here at our other options 107. It's quite high, which means either they might have low engagement, right? Cause the larger they are is more a likelihood for lower engagement, by the way, and our formula accounts for that different categories. But also, they're going to cost more money, okay? So these are great, but they're still very, very high, so we're going to go back here. Alright? Where do we Where do we leave off? I don't even remember. But doesn't really matter too much? Oh, yeah, let's grow up here. Let's look at a few more. Okay, that's likely because it's verified. It looks like it's more of a kind of 119 followers, right? Same person, right? They can have multiple. Realty. So this is actually a realtor, which is kind of interesting. Little side note. We can open this up real quick. Okay? So I just saw this is SRL Realty. They have 2,200, so this is a micro influencer. This is an example of someone has their Instagram account and the ranking their content is ranking. When I type in Charlotte North Carolina or Charlotte NC, their content is ranking, I think that was within the top ten, really powerful again with SEO. And with this being said, you may think, Oh, so they're a real estate agent. You know, we don't want to deal with that. Their audience are gonna be Charlotte, North Carolina, people buying and selling homes. If you're a homebuilder, if you do roofing, if you do plumbing, if you do home related activities, if you're a home cook, home chef, at home masseuse, the Muses is a little bit extreme, you see what I'm saying? This could be a good op **** for you. This isn't automatic Oh, they're on an influencer. Yes, they are. They have a following. We can check his engagement or his or her, you know, I think it's to him, whatever, but check their engagement and see, you know, if they have sold engagement, it could be worth your reaching out if you have a complimentary business. But if you're just in general, like a restaurant or a garden shop, yeah, maybe not really makes sense. But this would be an example of a micro influencer. And actually, just to see, let's say, like, Hey, actually, I'm a roofing company. Yeah, this actually might be a good influence for me Rich out. I never thought that before. Let's see. Let's see if this. So we have 22 51 for followers, 22 51, 2251. Okay, delete this, obviously. And we're going to check. So we have pin pin pin. These three are pinned. You can't really see because it's kind of highlighted. Starting here. So we have 44. Oop. 44, what's not shown there. It's glitching on me. Hold on. Let me refresh. All right, so showing us here 44, so we'll go ahead and put that in. I don't know why it's kind of glitching on me, not showing me the comments here, but we'll click in here. We'll have to kind of manually look at the comments. So we have, you know, one, two, three, four, five, six, seven, eight. So we have eight comments here. So 44, eight. Next one. Let's do this quick. So one, two, three, four. Okay. Straight, four. And so on. Let's do this. One, two, three, four, five, six, seven. All right. Alright, now for filling this out for all of his recent nine posts, we see that the calculator is giving us the go ahead. Like, yes, this could be an influencer worth reaching out to, and what it recommends that we reach out to is about $60. So what you could do is either give something for free plus $60, or if what you offer, like what you have is worth $60 value or even a little bit more than that, you can consider reaching out with that. So yeah, so whatever your business is, either $60 a value or $60 plus something for free. That's what I recommend So lets go ahead and start filling them. I'll say, Okay, this is an influencer we want to reach out to, okay? So we're gonna fill in their information. So that's the so it's San Lawrence. By the way, I'm not affiliated with any of these people. I just do this purely for the example. So San Lawrence. I don't make any money from any of these people. Shawn. Lorenz, which I'm assuming, email, see if he has an email. He should. There it is. S Lawrence. Alright, public information. So please don't spam him, obviously, which I assume you would not. Followers, what was it 202-20-2501. Okay, just like we did before. It's recommending that we give $60 in value. So you can decide here what you kind of want to do. And then what I recommend doing is reaching out both on Instagram and email. And to reach out, we use our hand influencer script, okay? So if you're just going to give him a free product or service valued at $60 or more, you can do this. Obviously, for better chances of result, you know, usually something paid plus free is going to do better. So if you just want to pay him, okay? And this is the general kind of ratio. Generally, ten K plus you can pay, you can get away 1-9 K with a free sort of collab. So it's up to you, right? And you can give them the free message, see what they come back with. You know, if they want to pay or whatever, sorry, if they want more compensation, it's at least to get the conversation going, but this is a very, very good way of going about it. So let's say we give him a free product or service valued at $60 or more. Okay, so quick question, Sean. I believe Shaw, right? Did you record that X. So look at one of his most recent posts, right? It's like, Hey, do you record that like five bed five bath video for you know, at whatever neighborhood. I run, you know, Sumner's Roofing in Charlotte, you're vibing exactly what we're looking for. Would you like me to comp an offer this week? If you love it, we'll ask you for one short video, tag and location. Interested, reply yes, and send the details. So this is good you can send this as is. If this isn't exactly the way that your business or brand speaks to customers or to other people, you can absolutely change it. This is for your business. And I have two versions of each in case you like one better than the other. And what I recommend doing is varying this. So when you reach out to influencers, when you're reaching out to the first batch, send this general version. And then for the next batch, this version and the next batch, this kind of cycle through because you might find that one of these templates for whatever reason, outperforms the others, although it all depends on your business. If there's just one you like more, just use that, right? And you can just use that. And basically, you're reaching out and saying, Hey, we'd love to give you this free thing for a shoutout. Are you interested? Then you fill this out. So I was like, Okay, we contacted them on their Instagram. So yeah, contact date. So it was on Instagram. It was, you know, June or whatever it is. I'm making this up. All right. When we contacted them, when they replied, let's say they replied to us like it the next day, da da da or next year, next day, whatever that is, they replied to us on Instagram. Okay. Then next, let's say they say, Hey, that sounds great. We'd love to connect. And they might follow up with, like, Oh, could you change this or actually, I don't do this, whatever, right? It's all about a numbers game with Instagram influencers. You might reach out to like ten, one get back you know, ten you reach out to three get back to you, one you end up partnering with. That makes sense. And that's pretty standard, right? One out of every ten end up partnering with. So just is what it is. They might ask for more money. You're not willing to, all that. So just keep that in mind, right. It's a numbers game. That's why we reach out to many. And actually, sorry, I filled this out for the wrong, for the wrong one, just showing you. There we go. Delete that. Next is our proposal. Let's say, he says, Yes, I'd love to. Great. Take this influencer agreement with the yellow highlighted text, update that. So anything that's highlighted in yellow, I made it easier for you. Yes, it is quite a bit. But once you do it once, it'll be easier in the future to kind of do this. So agreements include the date, your business name, their influencer name. It could be, their name or even their username. So your business, Inscrim handle a description of the product or service, right? Now, in general, what I recommend for Inscrim is InscramRal so that's an actual post. It's a video post. That is just right now what has been performing for quite some time now. There's other forms like posting the story, things like that. I recommend to keep it simple, a real, okay? And you can change this if you want, you know, go over here to Carousel, do that. You know, hopefully I can. But I'm going to leave it as is. So, you know, copy, paste over, delete, whatever you want, and all of that. It's pretty straightforward. So paid collaboration, total amount. I recommend doing 50% upfront, 50% after because a lot of influencers have been screwed over. I when I first started off offering marketing services to local businesses, I did $400 worth of flyer posting services for a local business, and they did not pay me because I did not pay upfront. And I had to get the manager involved. It took me months to get my $400 because the GM of this restaurant that I promoted, Taste of Belgium, just didn't feel like paying me. And it was not Anyway, it's a whole other story, but 50% upfront, 50% later. This works to where you mitigate risk, but you also give them something to start with. Once they actually post and you approve of the post, which you see here with content approval, you know, Hey, you have to draft this. You have to send it to us. Like, you, the owner or your marketing team needs to, you know, officialize it. Like, Yes, this is good to go. They need to send it to you they upload Google Drive. They send you a link. You review it should be, 15 to 6 seconds long, and you're like, Yes, looks good. Go ahead and post. They post. Once it's posted, then you pay them the rest, and there's usage drive, right? So FTC, they need hashtag, ad hashtag sponsored, to use that in their post. Right? We can use it for Instagram or business website for ads. This is very important to make sure they understand this and that it's okay. They may say, Yeah, you're fine using it on Instagram, but I don't want you using this on your website. That's fine. But a lot of these micro influencers, and that's the key. Micro influencer meaning anywhere 10-9 thousand, that's gold. If you've done influencer marketing for the first time, if you have a smaller budget, just go after influencers that have 10,000 or less followers. That have good engagement. Because you find a bunch of them start reaching out, they're usually more willing to do business with you because they're up and growing, right? They're up and coming. They want to build. And by the way, just another note as someone who has had my own personal Instagram accounts, and I'm actually working on one now. You can follow me Sumner Hobart. Don't follow the fake accounts. But it feels like a big deal. Like, your first influencer partnerships, you're like, Man, I only have 2000 followers, 5,000. People are reaching out to me Like, that's pretty cool. And establishing that rapport. I mean, also accessing their network. This can be really, really powerful, not just from the views and the sales you get from the views, ultimately, but also from the relationship that you build and accessing their network. It's very, very powerful. You're connected. It's networking, not just advertising, that makes sense or other things are just ads. If there's a failure to post, then, you know, they have to, you know, refund the upfront payment, which hopefully will not happen, cancellation, just in case, right? You can delete if any of this is irrelevant, you can delete it. But this is everything that you should need, okay? And here's the agreement. So you fill out pretty much everything Okay, in yellow, you add the information here and sign and send it to them, and then you just look over it and sign, and that's it, right? And once they sign, say, great, go ahead and send us the posts for approval. It moves us in here. So the date that we send, confirmation, yes, payment method. Is it pay pal VMO cash app or it could be other as well. Their payment info, so it could be their email at email.com, right? Like, whatever that is for their, let's say, one of these for PayPal for VMMO for Cash App, very easy way paying could be something else as well. So 50% amount is automatically calculated based on this metric here. So we pay $30 upfront, payment sent, message date. Okay, so the date the payment was sent and then the message date. Once it's approved, we say, yes, you know, the date of the confirmation message and the post date. And then all of that, right? So it's a little bit of grunt work, but it helps keep track of everything. So we know if anything gets it's like a funnel. If anything gets blocked in the funnel, we know exactly where that is. And all of that. There's also, you know, the final payment sent, yes, other opportunity. You can ask, Hey, would you be, you can look at the results, see if you saw sales spike, all of that, and we'll talk more about Google Analytics and things like that. If there's another opportunity, like, Hey, we'd love to work with you if you're like, Hey, this was not successful at all. It was terrible to work with them, then no, or you can just be unsure for now. And again, at any time you can filter and say, Hey, everyone that we are unsure about, let's go and revisit those or anything that has, you know, where the contact date is blank. You know, we can filter, for example, here, I'm going to create this filter. So where the contact date by Instagram is blank, I want to see that. And it's going to 45. Why Email Marketing is King: In this video, we're going to cover why email marketing is king of digital marketing and why every business should be running email marketing campaigns, and it's much easier and probably more powerful than you expect. So first of all, consistently, email marketing ROI, including today, not just in the past, but up until today, has crushed many different other digital marketing formats, especially when it's done correctly. So the average email ROI, according to this specific study, was $40 in return for every $1 spent, for every $1 spent on email marketing, which in the grand scheme things is very, very low, especially when done correctly with the format that I'm about to show you in the next videos, you return, $40 in revenue for every $1 spent, which is really powerful. And it can absolutely be significantly more than this, by the way. And the way I like to think about email marketing, right, because it's kind of a big category, right? You can email you can call email people one on one. You can have email sequences set up, which is what I recommend, which I'm going to show you how to do. But once you set up email marketing sequences and you get people in your email sequence with an automatic follow up that you set up one time and you sit back, it's like a cash machine. Like, once you set up these email campaigns, I'm going to show you, you will nearly guarantee make more money, and you'll see exactly why that is. It's all just basic math. And it's really powerful. So it's kind of a cheesy example. That's why I like to think about it with my own businesses. And like I said, using a tool like GetResponse, which is the one we're going to cover, which is what I personally recommend what you can do is you'll set up a landing page, which we'll cover in just a moment. Where people will give their name and email, so you'll basically just collect those emails, and then there'll be an automatic sequence that's set up. So on day one, they get this email. Two days later, they get this. If they do this, then this happens, et cetera. Very simple, really powerful. You set it up one time, and it's all automated. And that's why I like to think about it like a money generating machine, and a percentage of those people that sign up and give you their email are going to turn into customers, and then that's revenue. And it'll make sense. As we actually get into it, you'll see exactly why, okay, that's how. Oh, do people check their email 100%? Do people buy from their email? Not directly, but yes, they'll collect and then ultimately buy and all of that when it's done correctly. It's extremely powerful. So you're probably thinking, Okay, Sumner, I get it, right? Like, we set up automated sequences with something like get response. And how do I get those emails, though? Like, how do I get people to give me their email, right? And they want to get emails from me. So there's two main ways. Number one is with your past customers, assuming you have permission to email them about offers or things like that, which many do. So your existing customer base, which is great. And number two, which we're going to really cover to really grow your email marketing campaigns is with something called lead magnets, okay? Lead magnets are free. Could be tools or services or templates. And the only way for someone to get this free, valuable thing called the lead magnet, they have to give their name and their email to you, right? So they give basic information, which is like nothing to you and you give them something super valuable. That's how you get new and a lot of new emails, and we'll cover more in detail of how to do it strategically and ethically, because obviously, we want to stay within, you know, the GDRP rules and all of that and FTC and all that. So yeah, so you collect their name and email. You email them with the League magnet. And then you also follow up with a subsequent emails that ultimately using bier psychology, lead them to become a customer. Not everybody, not even most of them, but a large a good percentage of them to become your first paying customer, but then also repeat purchase from you later as well. It's all going to come together here in a second. That's kind of how the overview how it works. So lead magnets. That's how you're going to get leads. And leads are simply, well, you likely know what leads are by now, but someone's basic contact information where you can follow up with them and ultimately make a purchase or they make a purchase. So here's some examples of lead magnets that you can provide as a business that will actually get people to give up their name and email in return for that lead magnet and subsequent emails. So different tools and calculators, checklists and at sheets. You can think about some of the resources that I've given here as student resources in the course. Those are exactly the If you found value in them, right, think about it. Are any of those things I've given you valuable? Yes. So imagine if I had a whole bundle of that, like my Google Drive. I could literally pay people could pay me money for that. Good money for all the free resources. What if I said, Yeah, just give your name and email and I'll give you all those resources, right? Really powerful. So free audits, free consultations that are actually valuable. That's the key here. It needs to be valuable, not just seem to be valuable. Educational PDFs, video trainings. It could be like a five part or three part or even just one really valuable like YouTube video, you describing or explaining something to a camera, basic editing. You upload that to YouTube. It's all about the value. And if you're especially more in the educational business, that could be really beneficial to where, Hey, get my full playbook of how to invest in 20, you know, whatever for free. Just give you your name and email and give you the full video training showing you everything how to do it. So kind of like a mini course, in a way. Templates and printables. And then, of course, giving a percent off. This is very, very popular, a free product or a free, you know, free appetizer with your first meal, free, you know, whatever with this purchase of this or more, you know, et cetera. Lot of different options. The key here is, as you're going through this, this thing is anything spark interest of you like, Oh, yeah, my target audience, my customers, might be interested in something like this, huh? So here's some examples just to make it simple. So how much can you save with solar? This could be a calculator that's part of your website, right? A very, very simple calculator could be a Google spreadsheet. I'd recommend some kind of basic calculator that you could have a developer create for you, where they just input, like, here's where I live, here's, and it automatically calculates the sun or whatever. Here is how much I'm currently spending. Super basically just like, Here's where I live. Here's how much I'm spending on electric. Here's my square footage. And then it spits out you know, so they give their name and email, fill out that other information, and spits out, Hey, here's how much you could be saving on solar. Here's why. You know, book to schedule your free solar visit. That's an example. Another one, a wedding planning checklist. So if you're a wedding planner, you have this full big checklist. It's beautiful, and you give it away for free. Anybody think, Oh, the no's going to use my service? No, because just like before, with educational content, you give this away. A percentage of people you give this away to, they're not gonna use your service. They're like, Hey, this is amazing. This is great. I'm good to go. I have this checklist. But most people are going to see Whoa. This checklist was way more than I thought. I need to hire a planner. Your branding, right? Your logo is going to be on it, a link to your website is going to be on this thing, it could be a Google Sheet. This could be a notion template. This could be a PDF, right? Downloadable checklist, super simple. Does not need to be complicated. And again, you can use fiber to help people create in case you don't have someone on your team or something with those skills. A PDF of the best vegan restaurants in Insert City. So best vegan restaurants in Portland, Oregon. Intead of me going to Google Maps and searching vegan vegan vegan, is this vegan? Wait, no, Oh, no, it's not. It's only they have vegan options, and, you know, all of that. It's just one PDF, everything there because let's say you're a Vegan nutrition coach, okay? So anyone who gives you their name and email, they get an email with a link to that PDF that they can download, that's extremely valuable. And then you follow up with additional emails, maybe with some additional value and ultimately lead them to a sale, which I'm going to show you exactly how to do, right? It's no guessing. If you're a roofing company, free roof inspection, right? Same day, free roof inspection or same week, you know, depending on how busy you are. We'll inspect your roof for free. If there's any problems, we'll let you know with photos and everything like that. Full audit, full inspection for free. And then if you guys want it and then of course, so you do that, someone gives their name email, you follow up with them, you schedule it. You do this for free, and then they're highly likely of actually buying from you because there's the reciprocity there. You've established authority, one of the six principles of persuasion, and they like the work you're doing. You know what? You're already here. Let's go ahead and go with it. Whatever your price is. Let's go ahead and do it. You're web designer, five things your website must have, again, a PDF, something like. How to prepare your home for sale, could be a video showing, Hey, here's how to prepare your home. Do this. You know, paint the outside, dah dah dah. It be video, could be a PDF. At home workout log, if you're a fitness coach, so another Google spreadsheet, Notion Doc, whatever it is, you can track your workouts at home. So you're fitness coach, you give this for free. Hey, this is really valuable. Hey, I'm finding a lot of value in this. Hey, I have some questions, you know, this or that. Yeah. That's great. Here's some free info. If you want to schedule a call, here's my consultation link. It's, you know, X amount per hour. I can give you a free I can also customize a workout plan for you. Oh, that's great. Customize it for me. So you see how it works? If we don't give these things for free to people, these people may never be customers, right? Because maybe a lot of people that are finding your content on Instagram or visiting your website or whatever, they're not quite there to buy yet. Many of them are, right? Maybe even most. But there's a percentage that aren't really there yet ready to buy or they're looking between options. You're the only person giving them something valuable for free. Who are they gonna choose, right? So maybe they're out in buying mode, basically, right now, they're like, Yeah, I'm not really in the mood to buy right away, but sure, check my roof. I think there's some problems with it. I don't know. Okay, you tell me. And then they become in buying mode. Right? Before, like, Hey, I just want your home workout log. I don't want to get anything yet. They start using it. They start seeing progress. They're like, You know what? I need a fitness coach? Alright. And then guess what? Now they have your PDF, your Google Sheet, your document. They did a free audit with you, a consultation with you. They remember you, right? At the very least. So when they're ready to buy, you're at the top of mind, and they're not just getting that one email, right? The email that has the link or the information for the next steps. They're also getting subsequent automated emails that'll show you it'll make sense once you see them that leads them into buyers. Alright? Now you're thinking, Okay, this all conceptually makes sense. But like, wait, how do we collect these, on our website or what do we so a couple ways is, yes, you can embed a pop up again, using GetResponse, which is the tool that I'll show you how to use. And a lot of other tools have similar functiality where you can follow along in case you're using another email marketing tool. We'll explain more about that. This is the overview, but I get too ahead of myself. Have a pop up. So 10% off, free guide, free audit, free consultation, whatever it is. It's called Exit Intent. When someone is going to leave your page, right? When they're heading toward that button on your website, this pops up. It's called Exit Intent pop up. So it pops up with something valuable. Hey, 10% off your first order. Oh, okay, you know what? Sure. I'll do it. Not everyone most people will, but people leave their email. You know, it's a funnel, right? Most people won't give their information, but some people will. Other people that will, some will open your emails. Other people that open your email, some will click. Out of those people that click, some will buy. But in the end, a lot of it's automated. You set it up one time and it'll pay back for itself. It can pay for itself multiple, multiple, multiple times over, up to 40 X or more over. Okay? So pop up on your website. Number two is you only need three pages for your website, right? You can have more. It's really fine, like I said, you can create a separate tab for your website. And again, you can use email marketing software and connect it with your website. So you can create basically a new page on your website. And it's called, in this case, the free budget spreadsheet tab or the free gift tab. So if someone sees it says free budget spreadsheet or they click, it takes them to this what's called a Landing page. A Landing page is a one page website, or in this case, this would just be a page on your website, right, if it's part of your website. But if this is on its own, it's called a Landing page. If it's one webpage on its own, it's called a landing page. If it's one page it's part of your website, it' called a webpage. That's it. It's just digital marketing terms. So you have your homepage, your product or service pages or page, your contact page, and then you'll add a fourth one called I'll be your league magnet page. You won't call it that. You'll call it your free audit page, your free gift page, your free spreadsheet page, whatever it is, right? That thing you're giving away for free, that's your lead magnet. So it looks something like this, right? Title is free X, and I'll show you how to create this yourself. So I'll show you how to make this. Free X on the left hand side, and this is on Desktop, it'll be different on mobile. Just a little bit of information about it. And on the right, in this case is showing first name, last name and email and some other things. You just have first name and email. That's with a button, send them in my spreadsheet. So it's title of what it is, a little bit of information. And I actually like bullet points. So just like some bullet points about what it is. This thing will show you how to do this, this, this and this super super short description. This is way too long. Super short. And on the right, it'll just be enter in your first name, Enter. Enter in your email, and then send my budget spreadsheet, right Send my lead magnet. Once they click on that, again, we'll make sure we get their consent, which we'll talk about in the two videos for now. Click on Send My lead magnet. Then once they hit that button, they'll automatically get an email sent through your email marketing software, and then another email and another email. Of course, they can unsubscribe at any time and all of that, but it's all automated. That gives them the free thing, gives them more value and ultimately leads them strategically closer and knocking down those dominoes, like I mentioned before. To becoming a customer, right? So really, really powerful. And again, all automated, kind of using an email marketing software. So that's just the overview. It'll make way more sense once we actually, you know, dive in and start making everything. I'll do everything live to where you can see me, follow along, building landing pages, building out the email marketing sequence. It is a little bit of work upfront, but once you do it, you can kind of sit back, do a little bit of tweaking here or there as time goes on. We just like, let it run and, you know, have that money generating machine. So I hope you're really excited about this. I'm so excited to share. So without further ado, let's get to the next video. 46. 4 Email Campaigns Every Business Should Have: Video, you're going to learn the four easiest, highest returning email marketing campaigns that every business should set up. So the first which we already covered is the welcome sequence or the lead magnet sequence, where you offer that free lead magnet in return for their name and email, they get this automated strategic email sequence automatically after they sign up that ultimately adds more value and turns them into a first time customer, right? And we'll cover this in more detail. So number two is the post purchase upsell. So logic here is very, very powerful. Again, this goes into that deeper part of the iceberg when it comes to marketing, the hidden side of marketing that is powerful. Everyone's focused on new customers, which is good. New customer growth is great. It's very powerful. It's very good. You should keep growing. But what's actually more powerful than that equally is upselling new customers. So it is five to 25 times easier to make a sale from an existing customer than a new customer. So with that logic in mind, how much effort should we be putting into marketing our past customers, right? Five to 25 times easier. Absolutely. And email marketing is one of the best marketing forms to do that. That's why email marketing is so powerful because we can really hone in on that repeat purchase that other marketing like, you know, Instagram or, you know, your website or other things just can't do, right? Because they're not designed that way, but email marketing is that's where it's really, really powerful. So first, we have the post purchase upsell. When someone buys from you, they're what's called hot, right? They're hot on that bottom of upset or that inverted pyramid that we covered earlier. And they're the most likely to buy again. So if there is something that you have that you can upsell them either, you know, I call this upsell or cross sell. So something else that you have that they might be interested in, or it could be, you know, upgrading to another package or whatever that might look like, but upselling or cross selling another product. So an upgraded version of the same product or a different complimentary product or service, of course, um you want to run this out. So automatically, you can set this up to where when someone purchases from you, they get an automatic email follow up. So it's all automated, right? And they get this email a percentage of people are going to take you on the upsell, right? They're going to purchase from you again or another item from you because they're already hot. They just bought from you. They're very likely buying again. Again, most won't, but there's a good percentage that will. And in the end, you set it up once, let it run, and it's basically a money generating machine. So similar here with a win Back campaign. So this is different, right? We have the group of people who just bought from us, and we're upselling to them. The Win Back campaign has a similar psychology. However, it's for customers that bought from us a while ago, maybe it was a month ago, two months ago, three months ago, but they haven't bought from us since, right? It's been a while since they bought from us or depending on our business, maybe it was a year ago. People usually buy every year. They bought one year, but they haven't bought from us in the past two years. So this is a win Back campaign. They bought from us in the past. So we're going to try to win them back and get them to reengage with us and ultimately purchase from us again, again, strategically. If you just say, Hey, buy from us, no one's going to buy from you, right? You have to do so strategically, which we'll cover in more detail, but this is just the overview. And then, lastly, we have a promotion broadcast. Now, this one is the more manual to where when you're running your promotions, I recommend anywhere 2-6 promotions per year, just to get people in the door. You know, if someone feels like they're getting a deal, it's actually more important than them getting a deal. It goes into bier psychology, not to manipulate people or anything like. But promotional broadcasts, whenever you're running a promotion with your business, in tandem, there should be an email marketing blast that goes out to your subscriber base that says, Hey, let them know about the promotion, right? Because if you don't email them, the amount of people that know about it is going to be very low. You email them. Way more people are going to know about it, which means way more people are going to click and buy and your revenue goes up dramatically. And with all these implemented from where you currently are, this could increase sales by 20 or 30% or even more, just by implementing these. Of course, it's not guaranteed, but you see how setting up a lot of automated sequences, as well as some of these, you know, one time promotional broadcasts. That's why it's called a broadcast because it's kind of a one time thing. When you have a promotion, you broadcast it out, send out to all your email subscribers, a percentage of them you know, click, percentage of those buy and all of that. But in the end, very low inputs, very big potential outputs because, you know, A, we're getting kind of those new customers in in a different angle. And we're able to get people in to where if someone's not ready to buy immediately with the welcome and lead magnet sequence, we get them in with a free thing. So normally they wouldn't buy. But then they get the free thing. They learn more about our business. We establish some rapport, right, going back to reciprocity. We give them something for free. They're more likely to buy from us. And then a big percentage of them that we're never going to buy from us, now we're going to buy because we have this setup because we're able to set this up, and it's all done through email, which is the most powerful way because everyone uses email. A lot of people do not like SMS. SMS is very limited in a lot of ways. It can be kind of creepy. Whole other psychology behind that. But yeah, so Welcome and Lead Magnet, right? Getting new people to become customers that would have been customers otherwise, post purchase, getting those hot buyers that just bought from us to upsell, buy something else from us, right, strategically. Number three, win Back, getting our old customers to buy from us again, or at least remember us again and then buy from us and promotional broadcasts. Anytime we have a promotion, just reaching out to our audience. But you have these four are the most powerful to dramatically increase your revenue, especially if you're not really running email marketing campaigns. Or you only running one or two of these and you're doing okay in them? This can be a massive upgrade for you. So I hope you found this valuable. Of course, if you have questions, let me know, let's go ahead and put this into practice. 47. IMPORTANT: Email Marketing Rules & Regulations: Before we play the email marketing game, we need to understand the rules. So these are the five rules of email marketing. Number one is consent. Basically, in order to email someone, you need their consent in order to send them numerous follow up emails. One of the most common ways of gaining consent is on your form, right on your landing page or on your website is underneath have some text like this. This is from change.org. By signing you accept change dot orgs in terms of service and privacy policy and agree to receive occasional emails about campaigns on change.org. You can unsubscribe at any time. So something very basic like this, in this case, when someone enters their first name, last name and email, right, they know that by signing up they will receive occasional emails at any time, and they can unsubscribe at any time, which is just as important. So this is the most important rule, by the way of email marketing. This is especially true if you're in the European Union, very, very strict about that. But as long as you have this disclaimer, you should be fine. So consent number two, which you've kind of alluded to is the unsubscribed link. So in the footer of all the emails that you send out, again, this is all automated, by the way. So you can set up your emails to where they're atomatically sent out. And depending on what action someone takes, they get sent a certain email. If they do this, then they don't get this email. I'll show you how to set everything up in a second. We basically do this one time in your settings. And this will be a default with a lot of the different email marketing softwares to where there will automatically be an unsubscribed link in the footer. That means the very bottom of the email. This is absolutely required. You must have this. And it's really important because anyone who wants to unsubscribe from you, we don't want them in our email list, right? Just kind of like with anything else with marketing, the whole goal is to get the right people to click. So with the email, right, we're going to gather a lot of emails. Some of those are going to turn to customers, but most of those won't just the reality of numbers and the law of averages. So people who want to unsubscribe who are like, Oh, I thought I was interested in this, but I'm not, or, honestly, I'm just annoyed by this. Let's say, one email is too much for them. We want them to unsubscribe. We don't want to have a massive subscriber list, actually, the more subscribers we usually the more we have to pay for per month for the platform to host that amount of emails. So we only want, kind of, like, like, your truest fans, like your top soldiers. That's all you want. You want all of the other people that are flaky to flake out and make it as easy as possible. So it's a law to have this. But also, from a marketing perspective, we want to have this. This is good to have. So make sure it's right there at the top of your footer, like you see here, right at the end on the first line, there's the Unsubscribe. So basically, they click. There's a button that says, give your reasons for it, or it'll just say success, you've been unsubscribed, and it's all automated. So again, this is all done with email marketing software, and this is when you're emailing in bulk. So Number three is also with the Footer, you want to make sure you have business information. So you'll need to have your physical address. That's another law that you need to make sure that you have somewhere there in the footer. Again, these email marketing softwares automatically do this. You just update your settings, and I'll show you how to do this. But you update your settings in the software and automatically updates all your emails. And number four, of course, only use trusted email marketing providers because like I said, there are, probably 100, many, many, many, dozens and dozens and dozens. So I like to use Trust Pilot. That's one thing that I use for a lot of different software kind of reading through and all of that. And I'll b to see Trust or Get Response is rated very well on Trust Pilot, given a lot of other options. And I call out Mailchip again because it's known as being very popular. A lot of people have questions about it. They're told it's the best cheap option. But there's a reason it's 2.7 stars, and I can attest to this, unfortunately. I wish it wasn't the case, but very limited, and it actually gets expensive really quick as you get more subscribers. So don't recommend that at all. Use a trusted platform with good reviews, Get Response or others. And then number five, stay relevant and honest. Okay? So relevance it's the intersection of what you want to tell your customer, what you want to email them and what they're interested in hearing, okay and staying relevant. Now, not every email is going to be perfectly relevant. It also depends on the customer and all of that, and that is baked into our strategy. But here's what I mean by that. If someone subscribes to your emails because they want more information relating to solar panels, and you send them stuff about gardening unless it helps them with solar somehow, I don't know how it would. But totally unrelated, or it's about, MMA fights. That is completely irrelevant, right? That's what I'm talking about. Not like being perfectly relevant every time, 'cause, you know, not all your emails are gonna land and just hit the perfect audience in the perfect way. It's a bit of testing, but getting there. But it's about being within that relevancy window and not being so far outside of it. Because if someone signs up for one thing and they agree to one thing and you give them something else, that's being dishonest, that's being irrelevant, and it's not going to do anything, okay? So, if someone signs up for, you know, information on Here, I want to learn how to start my own business. And then you said to them in a video about, here's why I quit drinking alcohol. It's like Okay, that's cool. But, like, what are you doing? Like, why do you do that? I say that because I learn from experience. So as long as you follow these five rules, you'll be good to go. So go ahead and take a screenshot. With that being said, let's go ahead and get to it. 48. LIVE: How to Get ChatGPT to Write PERFECT Emails: This video, you're going to learn how to write phenomenal emails in seconds using ChachiBT and most of the work, of course, is already done for you here with the correct prompting. And very similar to what we've done before, but I'm going to run through just so you know exactly kind of how this works. So first, you want to make sure you open the email writer Google Doc that I've provided for you. And then here we have the four different types of campaigns. So we're going to start with the welcome slash Lead Magnet campaign. What we're going to do is copy all of this text, right? It is quite long for a reason. It's taking hours just to make one of these. So then we're going to go to ChahPT. You can use the free version or the paid version. It works either way because the prompting is done for you. Command V to paste. Okay? You can leave it as such, but I like to show everything in the text field. I like to see what I have before I send it, and I'm going to go ahead and send it. Now, what the prompt should first do is ask you specific questions about your business, because how can it write emails for you if it doesn't understand your business, okay? So there's a series of questions. Now, if you're using kind of the same chat, for like, you've already, you know, this is a new chat that I've created, but there was an older chat, and you're building off from that chat. It can pull that information so you don't have to repeat your business information. But for those of you who, let's say you skip to this video and you're just using this, I want to show you how to do the same thing. So anyway, some of these questions basically might already be answered, other ones may not. I would make sure you keep all of your vital business information in a Google Doc somewhere, so you can just easily copy and paste over to ChatGPT for all these different prompts, is what I'd recommend doing. So yes, quite a few different Questions to ask it is necessary in order to really make good emails. Otherwise, it's going to have incorrect information, and you're going to go back and forth 1,000 times. So I'm going to go ahead and answer these now. So we're going to be a mobile carwash. Excuse me. In Houston, Texas, which we have here. So business name, you know, website, how do I sell? Number one profit driver, typical customer. And you can fill this out in whatever way sounds most natural to you. If you're not really sure you can also ask Tach PT for assistance on this, but pretty straightforward, takes a little bit of time. But we have all the information here, everything that we need, go ahead and read through this if you like. And once we have all these questions answered, go ahead and hit Send. And then ChatGPT is going to begin strategizing, analyzing. And first, we have the strategy. So it's recommending a number of emails, explaining why, right, based on our information, super, super analytical, by the way, an in depth. The timing of each email, goal, and so on. And remember that this here that we're copying and pastes is for our welcome or lead magnet, email sequence. So once someone gets our lead magnet, in this case, that's 10% off your first, you know, wash and detailing, then they get this automatic sequence that ultimately gets them to purchase from you in case the lead magnet is totally free, right? It's not a percent off. So let's see this in action. Okay? So we want to scroll down until we get to the email section, okay? So first, we have very subject line options because if you Chachi only give you one, sometimes it's good, sometimes it's bad. That's just the reality of it. And it's better or worse, depending on your branding. So basically, you just pick whichever one of these, and these are automatically organized in order that Chab thinks is going to best perform with email. Just whichever one grabs your attention, think, Oh, yeah, when someone sees in their email inbox, like in Gmail, if someone saw this as the subject line, they would definitely click. That's what you want to choose. So whatever one you feel, and if you're not sure, you can just randomly pick with your eyes closed, and it'll work with the strategy because they're all relevant, just kind of different levels. And if you want to also edit slightly, feel free, but make sure you keep it short, right? So we have subject lines, okay? And I'll show you how to set up everything and get response in the next few videos. So these are subject lines. We choose one of them, okay? Preview text. So tools, basically, email software tools will allow you to have what's called preview text, where you can preview a little bit of the message before someone clicks. Some do, some don't MailChip doesn't have that functionality. So well, actually, sorry. Some of these tools do not have that functionality. I can't remember right now with Mail Chip, but if you have this and I'll show you kind of where everything goes. So this may or may not be relevant. Just ignore that, but subject line is 100%, and then the body. So, hey, first name, right? This is a placeholder for first name again. I'll show you everything. As promised, here's your 10% off, right? You can use it here, Quicksteps, click the Link above. Choose your service, pick your date, da da da, reply with Got it once you know, and then, you know, signed up here. Or you could also sign off with your names. In this case, let's say, John, John at John SH Wash Houston, okay? And you can also add this in this PS section, if you like, which I would recommend doing, actually. So that's just kind of how it works because on your own, it might not be super obvious, right? Don't have this primary CTA, right? If you want to include, you could have a PS section, include this in there. Same thing. So that's your email one. This is immediately what's sent out and it shows you the timing, right? So immediately when someone submits their form, and I'll show you how to create the landing page. When someone enters their name in their email, they click Send, then they get this email automatically. And I'll show you how everything gets set up. I need the emails first so we can copy and paste over, right? Email two, right? One day later. One day later, we're going to send an email that has one of these subject lines, one, whatever you think is best. In this case, what actually happens after retail? This is why people don't go back. Car. Small. I'd say, most people don't expect this. I like this. I'm going to use that. And then the body, like, Hey, you know, first name, if you're not the first name, you say, Hey, that 10% off you grabbed, it's worth using. Most people expect a clean car, what they actually get after proper detail, something else, d d d d and the biggest one, and so on, right? And basically, this is all psychologically, strategically set up to push someone because even though someone gets your freebie, it doesn't mean they're going to become a customer. So this is gently nudging them strategically. Into becoming a customer over the period. And of course, people can unsubscribe at any time. Many, you know, will, that's just the nature of any form of marketing. It's impossible to prevent that, and it's good to not prevent that because we only want the right customers, the right people continuing with us. If someone wants to unsubscribe, they'll do so. They'll click on the bottom of the email where they can unsubscribe. And that's totally fine because it's all about total money and time in and total return, and email marketing is one of the most powerful paid advertising in the world. And so on, right? And then we do the same here, right? But we have our total of seven emails Okay. And of course, you can manipulate this however you like. But this is set up to have a lot of proven email marketing, psychology, strategy, and timing all baked in here. And it's really, really powerful. But you can feel free to change, of course, as well. So that's where everything is. What I would do is I would just copy and paste everything over. I would take, one subject line, copy that, like, paste that over. For example, I would have a fresh dock, which I don't have. So I got to go to the very bottom. I just copy and past everything over. So I'd have something like this. Like email one, email two, email three. I like this manual part because it forces me to really review everything and not blindly just copy and paste things in. At the most, this will do everything for you. At the very least, you know, it'll do most of the work for you, and then some tweaking is what you'll need to do. So email number one, we'll do sent, subject line, preview text, body, okay? And I'm going to do this, you know, email one, email two, email three. I would name this. For example, pretend this is a blank lead magnet email sequence, ignore my shaky screen. Uh, yeah, anyway, send time. Immediate for the first one. Subject line, I would go here and pick. Where would we go? I have to kind of scroll back in here. Here's your you're in. Yeah. Yeah. Usually the first one is my preference. So subject line is this, preview text, we're just going to copy and paste that over, right, where you get the picture. Okay. Body. Here we go. Actually I'll show you this. And then I'm going to actually I like the PS section. Let's make sure it's formatted. So PS, I don't want this dot dot, though. There we go. And what I like to do is get rid of all these Double lines here, these double dashes, as well, right. So kind of look through, make sure it sounds like you're branding, but we're perfect. And just to kind of help with, well, actually I don't have it. Hold on. There we go. Bold or just so this stands out a bit more, right, makes it easier to read. That's literally exactly what I do with my own businesses. And what you can do, just to keep everything organized, that's kind of what it looks like. And then I do the second one, right? Email number two and so on, right? And then I have all my seven emails here. They're ready to go. They're already written fully, ready to go. Where later, we can copy and paste this into our email marketing tool, which I'm going to show you in the next video. So found it's valuable if you have questions, let me know. Let's go ahead and get to it. 49. LIVE: Creating Your Landing Page with AWeber: This video, you're going to learn how to create simple yet extremely powerful landing pages that have the highest conversion rate, and the goal here is to collect emails in case you already have them or to get the most emails possible to maximize your email marketing RY. And to do this, this is a landing page, basically like a mini website, people will visit this to get the free thing, the lead magnet, they have to leave their first name and their email, and then they automatically get sent into an email sequence. So this is step one of a few steps that we're going to do very simple, but it needs to be done correctly because most people get this wrong, right? And with this being said, we're currently using the AwberTol. Now, I previously recommended GetResponse, which is a great tool. But for what we want to do, it's about $55 a month. Ignore the Brazilian hes here. It's $55 a month for what we want to do with it. Compared to A Webber doing the exact same thing, landing pages, automations, integrations, everything, and really good customer support is $30 a month. So it's $25 less per month. Awber is specifically designed for small businesses, so it does all the same things just cheaper. And we're going to be using and I recommend VA Weber tool for this tutorial. But if you already have a tool like Mailchimp or GetResponse or convert kit, mail or light, whatever it might be, as long as you're happy with it and it's either at $30 a month or less for what we're doing, keep it. That's great. If you don't really like it or you're looking for a new tool, you don't have one already, I would definitely recommend Awber and I'll have a link to a free 14 day trial in the resources section of this video, you can check it out. But if you already have a tool, you can just follow through and basically do the same things I do here. A lot of these tools are actually pretty simil. It just comes down to, pricing features that are included. So if you tool does everything, it's about $30 a month, that's great. Keep it. You don't need to switch over. But if you're unhappy or you're looking for a new tool, then that would be the reason to go here, right to ultimately save you money and time. So with all that being said, use the Link with the resources, get a free account to start, which I definitely recommend doing first before you pay. And then from there, right? So you'll create your free account. Once you create your free account, log in and go over here to where it says pages and forms on the left hand side, click the dropdown and then click on Landing Pages, and you'll get to this section here, okay? Now, obviously you won't have any landing pages. I already have a couple here, which I'll show you as examples. We're going to go ahead and create one from scratch, which is very easy to do. Okay. When you do it correctly, that's the thing. So most of these templates are absolute garbage. They are not optimized for conversions. They just look pretty. Someone just designed it through it up. So we're going to do is find the most similar to what we want, and I'll show you and walk you through the proven format. And the key here at landing pages is simplicity. So go ahead and select the crowd funding template to start. Or, again, if you're using another tool, try to find a template if your tool has templates that has sort of like an image on one side right here on the left. Can't really see when I hoor over, and then on the right, like a sign up form, and I'll kind of show you. It just kind of gets us there. You don't need to. You can start from scratch, but I like to do that because it saves a little bit of time. Alright. So here we go. As is This is not Good. We need to kind of work with it. So what we're going to do is get rid of everything that's unnecessary. The purpose of a landing page is for the visitor to do one of two things, either A, submit their information and get the free, you know, lead magnet, or B is to leave, right? That's it. That's the only two options. It's not they come here, they can watch a video. They can click for more information. They can follow us on social media. When you have multiple things to do, what the person is going to do is do none of them, right? So we only want to focus on one thing as usual with digital marketing. So I'm going to delete the top here. We don't need the logo, and it's actually a total waste. It doesn't provide any value to the person. We need to think about the person. What do they want and only do what they want. I'm going to delete the top here. I'm going to leave kind of the middle. I'm going to delete this here. Okay? So all of this section, I'm going to try to delete. If it will let me, there we go. And just delete all this extra information because it is actually going to hurt us, and that's why we're getting rid of it. The conversion rate will be lower, meaning less people will sign in for emails. Okay, delete everything. Perfect. There we go. Won't walk through every single step for the sake of time, but everything that you need to build a phenomenal high converting landing page. So this is all we want. We want title, short description. I'll actually get rid of this one super short paragraph here. Actually, we can make this go up a little bit more. Sign in formal we want to get rid of this and disclaimer section. This is what we want right here, more or less and I'll show you kind of how to set this up. This is all you want. Nothing else. So first of all, for here, I'm going to delete this, right? We don't want a video. We want an image. I'm going to drag here on the left. The image block, and I'm going to put it right here. Now, right here, I'm going to delete that. We don't need any text. Actually I'm going to delete that section, there we go. So we just have an image over here, and then I'm going to click on Upload Image to upload an image of our lead magnet, which actually use Chachi BD to create very simple. If you want a video on that, let me know. So here, this is a bit big so I'm going to click here on image, go to sizing on the right, and get rid of this autow and then I can kind of scale here, right? Just a little bit, for now. Okay, make a little bit smaller. So you basically click and then edit on either the right side or the top of any element of the landing page that you want, okay? So then here we're going to start with the title. Okay. So I'm going to say something like this, free free eBook. Top five top five Dog Parks. Reading. Okay? So we're going to keep it like that. Here, for the text, we're going to put Enter your first name in email to get this free eBook. And I have a little extension up here where I can do Emojis. I'm going to do this. I'm going to highlight, so first name and email. I really want that to stand out. I want first name and email. Now here, obviously there is a button. We don't want a button. Okay, we want a form. So we're going to go over here. You're going to find form on the left hand side. So this is where we can drag anything right, Textimage, button, dividers, videos, et cetera. We really just want text, image, form. That's it. Pretty much. Okay, so when we drag form, I'm going to put it here. Boom, there we go. Now for name, actually, I wanted to say first name. So why not just leave it his name? Why? First name? Number one, the more effort someone has to take to do something, the less people will do that thing. So if I just ask for email, more people will subscribe. If I ask for first name and email, less will subscribe. If I ask for full name and email, even less. If I ask for phone number and email and first name you see what I'm saying? The more effort you give somebody, the less action they're going to take and the lower than your conversion rate is going to be. So what I like to do is first name and email because with our strategy, it's very powerful to collect first name. And if someone's too lazy, by the way, to put in their first name and email, they're like, Oh, that's too much for me. You don't need them as your subscriber. They're probably not going to become a customer anyway. But if you want, you could just do email, but I like to do first name and email because then we collect that first name, we can put that in where if we just had the term name, is that first name, is that full name, it's a very tiny thing. But that little bit of confusion creates well, I was going to say abstinence, but from people abstaining from becoming subscribers. Okay, that's what I mean. So we're going to put first name, and we're going to make this required. I'm gonna hit Save. There we go. Changes have been saved. That's great. Actually, hold on. Let me just make sure that was not saved. First name, required. There we go. Done. Oh, there we have done, and then save, of course. So now it's required for the first name and email here, right then they hit Submit. I'm going to get rid of the privacy policy. You can leave that if you want, but that's why we have the disclaimer here, actually. Okay. So good. Next right here for the disclaimer. By submitting this form, you agree to receive emails from, you know, insert company. So in this case, let's say it's Dog Walkers. Dog Walkers, Redding, LLC, right? Something like that, and make sure things are spelled correctly, of course. Okay. So good. Then with here, I'm just going to make that italics. I can also change the color, make it not stand out so much. I definitely want it to be readable. And I might reduce down to, like, that's too small, a smaller font size. It's too, like, 14. Small enough to read, and it's there, but not to be a major distraction. We don't want to make it so small that people don't read and kind of try to scan people. That's not what we want that is not our goal here. Now, this is looking really good overall, but it is a little bit bland. What I'd like to do is add a little bit more color. It makes it pop a bit more and actually makes the form stand out for first name and email, which is exactly what we want. So what we can do is really cool is just click. Well, first let me delete that section. We don't need this. So there we go. I don't know why my computer's kind of lagging as soon as I started recording, of course. So what we want to do is change the background color of these. So what I use is a free chrome extension called Color Picker Chrome Extension. You just Google that and basically adds it to your Chrome browser. So you need to use Google Chrome to do this. And you just click in the top, which unfortunately right now is being cut off, but I click, okay? And I can click pick a color from the web, and I'm just going to select this green right here. Click on that, okay? And now what it does is I have it saved here, so I'm going to copy. I'll show you the purpose of all this. So I'm going to just click on some different sections here. Well, first of all, this should be deleted. If I hit refresh, probably will for some reason. It's just going through. So, click on each section. Background color, kind of play around here. Background color, do Command vita paste here, maybe down here also here. I don't know if we need that delete. That's good. Okay. I'm going to change this text. I'm going to select here. For the font color, I'm going to choose white, make it stand out a bit more. Same thing here. I kind of want this to stand out. So there we go, looking a little bit better, right? So now this pops a lot more. Till the submit button kind of blends in a little bit, and it's purple, which is not our brand colors. And by the way, what I recommend doing is whatever your main two brand colors are. In this case, let's say it's this specific green and kind of this dark blue, like green, dark blue, and white. Those are our main colors for our brand. You want to keep it consistent, right? You want to keep everything consistent. You don't want, random, using purple here, using red over here, using yellow. Unless it's part of your brand, of course, but you want it to be consistent. So if you already have a logo and a website and all that, whatever colors you're already using, use the same color. If you're not sure because you're a K summer, what was that? You went to background color. What is this? This is called a color code. You can ask your graphic designer if you're not sure. Hey, what are the main color codes of our brand? Like, what are those kind of color codes? I want to make the landing page consistent. Can you send this to me? I'll send them to you, you know, so I can do this, for example, and I can click this, right? So the specific color codes. So we want branding to be consistent, but at the same time, making the standout. Just white and black is very simple. When I see this, boom, it just pops, right? It stands out. It's very easy to read. That's exactly what we want. And it's ultimately up to you, whatever you think looks best, just telling you exactly what I do to maximize conversions and the success of this. Okay, so so far looking good, I might increase the text here. So I select. I'm going to try, so it's 18, maybe 20. That's looking good. Let's see What's the text 36? I like that 36. That's pretty good. Also, right? I can change the font type for each thing. So let's say that we use if we go a little bit deeper that our main fonts are open Sands and Roboto. Let's say, those are two main fonts. So here, I'm going to see if they have Roboto. There we go. So roboto, right? And then here. I'm going to go here. Alright, so we select open Sands. Overall, it's looking good. First name email. Submit button, right purples not our brand color. So to change this, I click. First of all, I'm going to change this, make this all caps. Make this all caps, and I'm going to make it bold, make it pop. Okay? So yeah, I'm going to click here. So then we have the color of the button and the hover. So basically, we want two similar but different colors or different tones of the same color. So I'm going to do for color, actually here, I'm going to do Yellow. Okay. And for hover, I'm going to do a darker yellow. What I choose? Darker yellow. So, when someone hovers over, it kind of changes, which is nice, little dynamic, little hack. And it's a tiny little increase in conversions by doing that. That's kind of how you do it. It's actually super simple. People think oh, it's, you know, web design so complex, especially nowadays, no. And I'm excited to see how AI evolves on A weber to make this even easier. Just speak or write some texts and it creates everything for you. So anyway, so there we go. For the text, because it's white, it doesn't really stand out, I'm going to change it to black. That looks nice. All right. So overall, it's looking good. Now, what's really important is, well, first, let's preview, okay? So I click Preview on the top right. I can see on desktop, and I can also see on mobile, okay? Alright, so first with desktop, overall, I like this. This looks good. I think this image might be a bit big for me, so I'm going to actually go back and make this image a little bit smaller. All right. Just kind of take note. Everything else looks good. I might add a space here. This is right by the Submit button. I want to give a little bit of space. So I might move this down and then make the image a little bit smaller because it's kind of competing with the text. Just walking you through my exact mindset here. This is exactly how I analyze Alright, overall, looking good. Again, image might be a bit big because I've just scrolled a lot to get down. But for mobile, that's just one of the nature of mobile is you will do a little bit more scrolling. You want to everything pretty much right at the top as much as you can, as little scrolling as possible because more effort, even if it seems stupid of, like, that's so little effort, Sumner, those little tiny effort that people put in, because they're, you know, demanded of so much throughout the entire day, it weighs on them. And it translates to lower conversion rate. So I'm just going to go back to Editor and make those changes. So for here, click on the image. I want to make it a bit smaller still prominent. I like that size. Here, yeah, this is too close. There we go. Two spaces down. All right, preview one more. I'm going to hit Save. Always want to hit hit Preview. Desktop. This is looking really good, right? What's in it for them? It's a free E book. How do they get it? Put your first name and email. Hit Sumith. Boom, easy. They get this? And the reason for having animage is Imagine if you didn't have an image. Imagine if this didn't exist. It's just text. It's kind of like scammy get a free E book if you do this. They want to see it visually, especially with digital marketing. You want to physically show someone as much as possible because they can't touch, taste, smell, so you want to at least have the visual, right? Or they can't, anyway, you get what I'm saying. So, there's this mobile preview, okay? Looks nice. Yep. Not too much scrolling. We get down. Looks great. Okay? Awesome. Last thing, very important. Actually, the most important thing is where do people go once they fill out this form? All right? So I'm going to click on the form. You can mess with the design a bit more. I'm going to click on submission. Now, here, what you want to do is click on custom URL, okay? And we want to include tags. So I'll show you through both of these separately. So first with tags. Very important, we want to tag our subscribers as much as possible. What is a tag? It's just a little note. That's what a tag is. It's a note about the subscriber, and it makes it easy for us to reference later. We can always look this up later. It helps us facilitate so where, okay, this person goes here, this person goes here, right, because they have the specific tags. So what I like here is Ebook or sorry, your Leave Magnet and then the word subs. So in this case, it'd be like top five dog park reading eBook subs, okay? Hit Enter. So now everyone that puts their first name and email and hit Submit, they now get this tag added to them as a contact, right? So maybe this will make more sense as we go through the other videos, then you can know, okay, the people who have this tag get email sequence A. People with this tag get email sequence B. If they have both of the tags and they don't get du da da, it's like a building block. You can make it as powerful or simple as you. As complex or as simple as you want. So that's A, very important to do. And second, is our thank you page. So for the thank you page, we need to first create this simple thank you page and include the URL here, which is way easier even than creating this page. So we're going to hit Save here. So what I'm going to do actually is we're going to go back to landing pages, this is actually, we can just go save an exit then, in this case. Save an exit or we can save and go back. Alright, we're going to click on Create Lanning page. And then type in thank. Oop, thank here. And we want a simple kind of like thank you here. I like this one right here, the thank you. So choose. You choose whatever you like. But I prefer this one. Simple, but done in a certain way. Because this is actually very important. So what most people think is, Hey, thanks for signing up, keep an eye out. This isn't bad, but it's not great. So first, as usual, delete everything except for the center stuff. So delete that. It'll take a second to delete for some reason. Of course, only when I start recording. Delete this and delete this. There we go. Okay, that'll delete in a second. Alright, so what I like to have is something like this, success, right? Instead of saying thank you, right? Thank you is almost like, Hey, thank you for doing us a favor. No, you did them a favor. They're benefiting more than you are, right? You're providing more value to them than they are to you. That should be the way that you position it. So instead of saying, Oh, thank you, it's success. It's a tiny little thing, but it makes an impact. And instead of, like, keep an eye, you'll receive an email from us. That's not bad. That's actually good, but we're gonna make it great. So it's check your inbox your email inbox, email inbox and spam folder for your free for your eBook with instructions. Okay. And again, I'm going to change these real quick to our fonts. So we have roboto, and this will be open Sands, not sore sands, da da da, And I am going to underline this. This is really important. What I like to do as well, is I'm going to select all of this text. We actually do highlights. So I'm going to do a highlight here with the yellow. It's a success. Check your email and box in spam folder for your eBook with instructions. Really simple, but it tells me exactly what to do. Because otherwise, if you just said, imagine what most people do is they have a page that says, Thank you. Where's my eBook, right? And you think all people know to check their email, no, they don't. So it's success. Here's what to do next to make sure you get as many people in there, and you're telling them check your spam folder because sometimes depending on, you know, past history, things like that, your email can go to their main inbox or go to what's called the spam folder, which I'm sure we're all familiar with, right? The spam folder of your inbox. So, in case it goes there, they click and check and open it. Well, guess what that does. If your email is getting sent to spam folders and Gmail and outlook and all these different platforms, right, or at least some and people are going in and then clicking open. Guess what that does? That actually gets you into the inbox more. So it kind of takes you out of the spam folder, puts you into the inbox folder, if that makes sense. It basically increases your email deliverability score by doing that. So it's really simple. And also, same idea here. We are going to that should be deleted. Anyway, we are going to change the background colors to colors that we used before, so I'm going to go back up here. Copy, we're going to make this green. You want to keep things consistent. Also, very important yet underrated in marketing is consistency. So yeah, just click on all these different areas here. It's white. Okay, down here. I kind of have to click around. BG means background color. Command V, I paste. There we go. I'm going to preview. Okay. I don't know why. Let me go back back to Editor. Let me hit Save. For some reason, this is just kind of staying here for some reason. Let me try to do it. There we go. Okay, now it's gone. Great. Now it's preview. There we go. Okay, this is what we want it to look like. So you can see it very clear, very clean. It's similar to the page they were just on the same fonts, the same colors. But where does your eye go? So it's success. Boom, check your email inbox and spam folder for your free E book with instructions. Boom, it tells them exactly what to do. So they're going to go and then do that thing. So that's what's really important here. So now that we have this, we're almost done, we're going to go back to Editor, okay? Save and exit once we see that it looks good, and we need to put the URL from the thank you page into our others. So make sure I have a few here because I was using those as examples. And it's a good idea to also rename, of course. So we're going to go here to the page that we just created on the far right. Click the Dropdown. Click on Publish page. Once we publish it, it's going to give us URL, which we can also find here, so I'm going to copy that URL. So there's our thank you page. Go back to our League magnet landing page here. We're going to click on the Submit button. Actually, let's go back to submission. Select Custom URL and paste your custom URL here. So that way when someone hits the submit button, what happens? Then they go to this URL, then they're redirected there, okay? And they get this tag. So that's all good. We're going to hit Save. And also want to mention that here on the top left, you can edit the title. So this is where you edit the title, right? I actually like it as is, but, you know, I can add in whatever text I want here. For the Thank you page, you can say the word success, next steps or whatever success. And then here free EBookTpFive Doc Parts in Redding. You can follow that general format here. Yeah, hit Save. Of course, preview, make sure everything looks good, which it should. If it does look good, we're going to save an exit, and then we're also going to publish the landing page. Okay, so we're going to go here, and then we're going to click on Publish page. Give it a second, and it's going to give us the URL, right, right here, copy. We're going to just copy it right here. And then from there, you can include that URL in your social media profiles, in your email signature in different locations, right where you're running marketing with your Google Ads, and you can send traffic to this landing page. So people come, they visit. That's how you get people to this page. From there, a good percentage are going to give their name and email. And then what's going to happen next, which I'm going to show you is you're going to get automatically entered into a sequence that we build, and then automatically ultimately turns them from prospects into customers, paying customers, right? And another note that I want to make as well, so you can do everything with Aweber. But also is amazing is, if we go down here and click on Integrations, this actually integrates with your website. So basically, with your website, you have it as is. It's great. You can include another tab, a new tab, a new area of your website, like another page. That's called, for example, free eBook, right, or free whatever, like free quote. Whatever that lead magnet is, you can create a separate tab or page on your website with that name. And you can integrate with the Integration Cab. So especially if you use WordPress, this is actually super easy. So you can click on WordPress. It's going to they're going to tell you exactly everything step by step, how to integrate. And then from there, you can basically get this landing page and make it a part of your website, which is really cool. So you don't have to do this. It depends on what you want. You just keep it as is basically everything kind of here in A web. Even if you don't have a website yet, this works really use A web or you don't even need a website, right you're just using this for email marketing. But you can also integrate it. There's other integrations here as well. You can just search, but a lot of different integrations, even like WooCommerce and some other websites here, right? Another note that I want to make is if you're using, like, you know, for example, QuickBooks, okay? Salesforce, right, other tools. CRMs, right, customer relationship management tools that are collecting your customer data. Well, guess what? They can integrate. So when someone becomes a customer, Bing, they just became a customer. Like, they just paid you money. They can take that information, push it into A Weeb and they can get automatic emails, as well, which is really powerful. I'll show you a little bit more about that in the next videos, but now you know how to create a landing page correctly and a thank you page, how to design it correctly to get the maximum conversions. Again, you can leave it on its own. Or what I recommend doing, if you have a website is integrated with your website and have that tab because, you know, some people, they might not buy right away, and they might leave, but they're like, Hey, there's this free thing. Maybe I won't buy from you today, but I'll take you up on the free thing. So they leave their name in their email. They get this automated email sequence that I show you. It gives them value. And ultimately, you would have lost, you know, if you didn't have this email marketing, you would have lost them forever. But for some of them, right, at least a percentage of them, they're going to come in via email, get your free thing, and then pay for it later because no one else is giving them all this value. You're establishing yourself as an authority in the space, right? The principle of reciprocpy is in there as well. You know, another quote is, people don't do business with people they like. They do business with people they know, right? Familiarity is extremely powerful, and you're getting them to become more familiar with you, even if it's just that. And hopefully, it's more things than that. But even if it's just that, email marketing is extremely powerful for that. So that's all about landing pages. If you have any questions, please let me know in the Q&A. If that being said, let's go ahead and get to Phase two. 50. IMPORTANT: Email Subscriber Settings (Do This): You do anything else with email marketing, it's extremely important to make sure your settings are set up correctly for your contacts, okay? So what you're going to do here in AWeber, and again, you can follow along if you're using another tool because it's somewhat similar. All these tools have a lot of similarity is on the left hand side, look for list options or list settings, right, which we see here, list settings. We click on that, and it takes us here, and we want to click on confirmation message. That's what we want right here. Now, specifically, scroll down. Okay. And we see that there are confirmation message settings. So here with a Weber, make sure that these three are unchecked, right? They're gray. They should not be blue, okay? So we're going to uncheck. The reason for that is this thing, which is called a double Optin. So double optan is basically someone subscribes on your landing page, let's say, right? They put their name, their email, they hit Submit. That's called a single, you know, optan. Double opt in is where once they do that, they get this email. It says, Confirm your subscription. Click on this Confirm. Once they do that, then they get your other emails, right? But they have to do this first. This absolutely kills conversions with email marketing, but it's done as sort of a legal requirement. So with this, right before you kind of move forward because it's really important. So, number one, like I said before, make sure that you have terms and conditions, you know, a disclaimer on your landing page or when someone buys from you. Make sure in your terms and conditions or disclaimer, whatever you want to call it, there in the fine print that it does explicitly mention that they will receive emails from your business, right? So that sort of protects you and they can unsubscribe at any time. So this is for your customers, who you're collecting their information from, as well as anyone from your landing page that we just created, right? Or any of your landing pages from your website that there is that information unless obviously, you know, if you have a separate form on your website where people can reach out to you and it's just a general reach out form, you don't want to have that, right? Oh, you're going to get email from us. They shouldn't get email marketing, right, because the'read interested. They have a question. You're going to manually follow up with those people, if that makes sense. That's typical business, right, on your website, contact us, they fill it out. They're not going to get automatic because we don't really know what they need, what they want, but for customers, and also for people who are getting our league magnet, we want the disclaimer by submitting this form, by purchasing, you agree to our terms and conditions, which include email. If you have that legality, in general, you should be good. But go use HAHBT because we have students from literally all over the world. So Mexico, the European Union, Thailand, United States, Canada, all these countries are different when it comes to rules for email marketing. So just make sure as HHIBT Hey, is it required for me in this country to have a double opt in? If I have this disclaimer, these terms and conditions, am I covered? Do I need a double opt in and walk me through that, right? And in most cases, you shouldn't unless, you know, something big changes, which, of course, I'll make an update video. But if that makes sense. So with double opt in, all that does is they have to opt in twice. They have to give their name in their email. Then they have to click on this email and click Confirm my subscription. If they don't don't get any more emails from you. They have to do both of those things. And what that does is that kills your conversions. Very few people actually get all your other emails. So instead, we want to uncheck these and have the proper legal work. Because most people don't know what they're doing. That's why AWeber and other tools want to protect you and protect themselves, actually, as well. So, all right, make sure those are check, make sure you follow all that and just confirm what ChatGPT important. So that's part one. Okay? So we're good here. All right. Those are on check, so we're all good. Next, we're going to click on subscribers. And then here we can see all of our subscribers, which in this case, is just one, okay? And there's three ways to add subscribers. Number one, we already covered, that's with our landing page. Anyone who gives their name and email on our landing page, they're going to automatically be updated here in this section with the proper tags. So they're going to have some tags also over here that you're going to see. So that's number one. Number two, is if we click on Add subscribers, click on Import multiple. You can either copy and paste their information here, like all their information if you have phone numbers, email, copy and paste over here, or you can upload a file, right? So, let's say, all of your past customer data, if you have an email list from another platform, you can download that in CSV format. So it's called CSV. And then upload here. It also takes TextFile, I believe. Text, CSV, Excel, right? So Excel, all these, but I usually use CSV, that's the norm. Download, and just upload here or you go there and copy and paste everybody over. It'll just make sure with mapping info, okay, all these are correct, and then you'll confirm that. So, of course, only make sure you're importing subscribers that have your permission to market to them with email. If you don't have their permission, you cannot upload them here. Okay? That's going to be a problem. So make sure you have permission from them. Again, it can just simply be by purchasing from us, you agree to our terms and conditions. And in your terms and conditions it mentioned something about email marketing. Same thing with the landing page that we have the disclaimer. So as long as we have that we're good, if you don't or you're not sure, I'd recommend playing it careful, right? So Okay. So that's how number two, you can upload in bulk. And number three, I kind of alluded to before, is, let's say you're using a certain tool, like a certain CRM, right? Like Stripe, for example. Let's say this. So StripE is your payment platform. People pay you on Stripe, right? That's just the way you collect their information. You can actually export people from Stripe, for example, or from QuickBooks or from Salesforce or these different platforms here. So you can take it from one platform and then import automatically here into your subscriber list and tag them as they do. So they come from one area. Let's say, I'm just making this up like Kajabi. You collect their information on Kajabi or Eventbrite, you can push them over into AWeber and then you can email market them. So basically, you collected their email somewhere else. You import the email automatically, and this is every time. Like, every time someone new is added to Eventbrite, every time someone new is added to Kajabi or whatever else that is to Facebook, right? It pulls from there and into AWeber. And then from there, if you set up the automations, which we'll cover in the next video, you can automatically market to them. So let's say that every time someone purchases from you, we want to follow up and have the upsell, right? Hey, you just bought from us. That's awesome. You got a 60 minute massage. Have you considered a 90 minute massage and upgrading, for example, or, you know, whatever that might be or you can also get this, Hey, you just booked an appointment with us. You just paid, right for a haircut. We also sell these awesome, you know, hair Pam made things if you're interested. You see what I'm saying? Like, they'll upsell. So that's how it works, okay? So those are the three, and integrations are really powerful. What's amazing with A Webber that I really love is A, there's a lot of integrations available. Number two, is their customer support is phenomenal. If you have any questions about AWeber or email marketing, ask them. They will give you amazing customer support, or they should, right? They have historically, for a long time for all of us, and they can do the same for you as well. So that's something to keep in mind. And that's kind of how that works. If you have specific questions about certain integrations, let me know I can definitely help there, but A Webber is going to be better for you because obviously, like I said, I can't create a video on every single one of these. It'd be an entire course, and most people wouldn't find any of these valuable, right? They're not using these. So that's why I'm not creating a video. But if you go into Q&A, a bunch of people agree, Hey, do a video on QuickBooks on SalesFor or something, I will do a video on that right because I want to make it If there's enough demand, I will do that. But this is really powerful, right? So anytime someone becomes a customer of yours, boom, they automatically go to AWeber. Once they're added to AWeber, because the way that we set up in the next video, boom, they automatically get emails. And what you're doing is you're building money making machines for as low as $30 a month, right? And as you get more subscribers, it will increase, like 30, 50, 60, 70, 100, whatever. But it'll be proportionate. And if you do things correctly, this should be the highest RY marketing that you do. So that's about, you know, your contacts, subscribers, where they are, how to import them, you know, how to treat them correctly. If you have any questions at all, let me know in the Q&A. That being said. Let's go ahead and start building automations. 51. LIVE: Setting Up Email Automations with AWeber: Video, you're going to learn how to create simple, powerful email automations using a web, which I like to call money making machines. It's maybe my favorite part of marketing. It's one of the highest RI marketing that you can do, and we're finally getting to it. So first, what we're going to do is log into your A web or email account. Find where it says automations. And in this case, we're going to click on Workflows. Okay? So from here, we're going to click on Create Workflow and the top right. We're going to click Build from scratch. And what you want to make sure that you do as well is have your email. I like to put this in like a Google Doc. It could be a notes or wherever you want it to be open and ready because we're going to do a lot of copy and pasting over into the tool. And Chai Pet ready did most of the work for you. That's what's great. Did all the strategy, did all the writing, I just putting everything in there. So this is actually really, really easy. But it needs to be done correctly. So the first starting point, do you want to send this email sequence to the series of emails, right, one and the number two, number three. As long as they say subscribe, they get all the emails. Do you want to send it to every single person or only specific people? Okay? What we want to do is tags, okay? It makes it much, much more customized. So with this, whatever, if we go back to our leaning page, Okay, we click on the submit right? Whatever tag that we use here, right above my head, top five Dog Parks Redding, that's the exact same tag that we want to use here. Okay. That's what we want to do because for this automation, we're doing the League magnet delivery or welcome email sequence. That's exactly what we're doing here. For this example. You can build as many, you know, email sequences as you want, like for upselling, for, you know, Win Back, right, people who have bought from you but haven't bought in the past, you know, 90 days, for example, reach back out to them. But this is the longest, and it's the most relevant to everyone, so that's why we're focusing on it. So the same tag here on the Landing page, we're going to use here. All right, so it was start typing, so top five, there it is. And it needs to show up. If it doesn't show up, that means that you don't have any contacts or subscribers that have this tag or, you know, all that. So make sure. And also a little note that I recommend doing is you can add yourself as a subscriber to your list. I'd recommend doing that. So once your landing page goes live, right? Once it's live, test it out. And I was going to say this at the end right when we do everything, but you can go ahead and test it out first. So put in your first name and your personal email. Send it in and then see kind of what happens. All right? So you can go ahead and test the an page, just make sure it works, make sure it shows you the thank you page, all of that. So do that first. And you can re test again either with the same ema or with a new email into your aningPage again separately to make sure you're getting the sequence. So you want to do it both times. When you create the any page, put your name and email. And secondly, after we finish this step, put your name and email to make sure you're getting the emails. Okay. So anyway, Top five Dog Parks, good. If you're not seeing it, that means you don't have any subscribers with this tag, which is why I told you to, you know, subscribe yourself. Just to have your first contact. You can kind of be on the inside and see what's going on just like one of your customers would, right? Or one of your future customers will. Alright, so any subscriber who gets this tag, Top five Dog Parks, will get these emails, and only them, nobody else, which is exactly what we want. So then I'm going to click on Add a step. Now if we go back to our Google Doc, we're going to do exactly what it says, which is deliver immediately, right? The first email I should get is their lead magnet, whatever they signed up for immediately as soon as possible. We don't want to give a delay. So what we're going to do is we're not going to wait. We're going to do message. So we're going to click on message, click on Create Message. All right. In the meantime, we're going to go back here. Copy your first subject line, so command C to copy, whichever one that you think be in your customer's position, which subject line are they most likely to, like, kind of pop, the subject line that's right there in their inbox? What are they most likely to see? And then to actually click on the email? So usually it's number one, you can just use as the default, which is what I'm going to do in this case. So go here in the top left, click on the Edit, Command V to paste, preview text, we're going to go back. Writes a lot of copying and pasting. B here, preview text, Command V to paste, subject line, preview text, done. And by the way, you do not need to add preview text. If this is throwing you off or you don't really like it or whatever, you can just exclude. You can just have the subject line. And actually, what I prefer to do is just subject line and then the information. Preview text, literally gives a preview in your email of what's to come. And I would show you but I have to, like, blur everything because it's sensitive information, right, from different people, students and things like that. That's all it is. So just follow the document if you're unsure. Next, for the design here, what I'm going to do is I'm going to get rid of this up here, I don't want that. Again, just like with the landing page, we're deleting everything except for just the text. So here, I'm going to delete this. I don't want this divider here, here, I'm going to delete the button. And this is good, right? We're all good here. Perfect. This is all that we want. Okay, so first thing we're going to do is we're going to go here to the body copy all of this, paste, Kaman vita paste. And then everything will maybe be squished together, right, very tight. So we want to kind of open up, so I go to the end of each line, right? And I go ahead and create some more space. Now, if we're here primary CTA, always delete that. That's just part of the prompting, right to get this quality of email, but go ahead and delete that. All right, make sure it looks good. You can edit as much as you want. Like, for example, got it. I'm going to do just personal preference. I'm going to make this italics. You know, I could also make it bold if I want, right? And the purpose of this text here is when you give your lead magnet and people are replying to you, they're opening and responding, that sends good signals to email platforms that's going to help your deliverability. I'm also going to do this. Now, you could make this a button. For example, I could put a button here, right? I'm going to command copy this. URL for the button, I can change the color. You know, you can make the color this, right? All of that I can actually move myself out of the way. And I can just kind of have a button, but guess what? The links work just as well. And actually, what I prefer to do let me hold on. Let me delete my button. There we go. Just click on the button and click Delete. I like to hyperlink text, actually. This feels much more personable. Otherwise, when you use a lot of here's the thing, right, really big key with email marketing. A lot of businesses just have these very beautiful, colorful, you know, clearly marketing type emails but what's really cool is when you have emails like this, it's very simple black and white text, it's much more personable. It's easier to read. It gets right to the point. It depends on the email which we'll talk about later with broadcasts, which you can do a little bit more, you know, professional done up, colorful email. But number one is your deliverability is going to work well with this type of email, just the black and white simple text. Number two, this is how human beings interact with each other, right? When you email a friend or really probably not a friend, but more coworkers, right? It's just like this, right? Simple black and white text. So it's much more human and personable, where when somebody sees an email, and let's say it's all green with white text and, like, there's moving images and all this kind of stuff, it looks cool, but it's like immediately the feeling is, I'm being sold too. Someone's trying to sell something to me, and I'm going to exit out, right? There's data behind this. It depends, but in general, simple emails are better. So it's easy to recreate. You don't need to have a graphic design experience or anything like that. And number two, they perform well. So that's really amazing. So, in case you're wondering why this looks so basic. So anyway, use it here. Let me finish up. I'm going to click on the Link. Insert the link here. Okay, hit Save. I'm actually going to make this bold as well. And what I might do what I like to do as well, just to kind of show you all my little tricks to really make this standout. Okay. Anyway, let's make that all. Oop. Let's make it all. There we go. Stand out. Anyway, I'm not going to go through every single little detail. So overall, this is looking good, okay? Another point, little hack, right? You were learning all these different email marketing hacks all in one is if I select all this, if I can, I don't know it's being fidgety with me today, is you want to select 16 point font is a very good general font that is large enough to read? But small enough to where it doesn't just take up the whole page, right? Especially if you have, let's say your clientele specifically older, then I might do 18 point font because this little hack is you want this to be readable but not too big to wear, you know, I'm actually just like one letter per line as an extreme example. Where if it's too small, like ten, people can't read it, and then literally your email marking is pointless. Another little hack is for the font type, here's the two that I like the best either Aerial or Verdana, okay? Or however you pronounce that, are the two that I would use. I actually personally prefer Verdana. You'll actually see that. When you subscribe to the student resources, you'll see email marketing from me that you can actually copy and paste with your own business. And I use Verdana, and I actually like that. If you're in doubt, Ariel Ari's is very readable. It shows up well across browsers, so you just kind of keep it Ariel, and we'll do that for now, but I actually like the look of Verdana a little bit more. But those are the two that I use. You can use any of these here. These are sort of like web approve fonts. Even though with that being said, I actually, you know, some of these fonts like I'll show you, I would recommend staying away from, right? This one permanent marker. Look how legible that is. It could be cool and certain aspects for certain words, but in general, clear, readable, easy to understand, simple. It's all about marketing. So those are the two fonts I generally use. We can use other ones, right? If they're more similar to your branding, use other ones. But you want to use one of these from the list because these are prebuilt to work well across different browsers and platforms and all of that. So we're going to keep Ariel. Looks really nice, okay? Last little thing here, very important. Really important to do. Okay. Always if you ever see F name or first name or name, anything like this from what Chachi PT gives you, you need to update it. Right now, everyone's going to get the email it says, Hey, F name. Hey, F n. Not Hey Sumner, Hey, Joe, hey, Jessica. Hey, Fname. Obviously this is very unprofessional. It doesn't even make sense. People can tell it's like, Oh, they meant to send the first name. So we want to do here is delete this, okay? Go here to at the at symbol. Click on subscribers Info, and then we want first name. So then it's going to automatically take the first name and insert it here into the email. So when you're emailing Joe, it's going to say, Hey, Joe. When you email Maria, it's going to say, Hey, Maria, and so on, if that makes sense. So those are really kind of some of the most important things to do. We also want to do right before we are ready to go, we see that we have our subject line, preview text, our body here. We want to click on preview and test in the top right. So then we can actually see this on desktop and on mobile, what this looks like. Just make sure that spacing looks good, right? There's no spelling mistakes, all of that. This is what it looks like. And overall, this looks good. I can also preview on mobile, right? Looks really good. Okay? Awesome. If you want to bowl anything else or anything like that. It looks really great. I'm going to go back to Editor. And something that you want to do with each of your emails to help with what's called deliverability, which just means deliverability is how many emails are actually getting delivered, okay? Because if you're recognized if Gmail, if Outlook and these different platforms think that you're spam based on past behavior, right? If everyone's putting your emails in spam, everyone's unsubscribing, everyone's blocking you, you're going to go to the spam folder, right, it's going to hurt your deliverbility, of getting seen, getting your emails delivered. So a little hack to help you with deliverability is the following. So we're going to take this text block. We're going to put it here right at the end, right? Wherever your email ends, that's where you want to put this. Go to the email footer. Template that I've given you in your student resources section. Okay? We're going to select. Now, of course, first of all, update. What is your support email? So this could just be info at da da da, whatever your main email is. Go ahead and put that in for support, customer service. Whatever that email is, it might be the same one. Put that here. Make sure you have a link to unsubscribe here. Again, your support email again here, support email again, right? Your physical address in here as well. That's all the legal stuff, but everything else is done for you don't have to write all of this every single time. Like, 99% is done. I just update those yellow parts first. Once those are updated, select everything. Command C to copy, go back to our message, command V to paste. Okay. And what we want to make sure that we do is dah dah dah dah dah dah, go all the way to the top because there is a lot of text here. Starting with Hello, we want to make this ten point, okay? And we want to add some spaces. So I'd add like five spaces, maybe six spaces or so. So there's some room here. And basically, this text is designed, first of all, it helps people if they want to subscribe or why they're getting the emails. But this text actually helps you with email deliverability. It's like a magic thing that you include in your emails. It helps with getting them actually delivered and opened and all that kind of good stuff. Okay. So it's really powerful to have. I'd recommend doing this. You don't have to, but I'd recommend doing this to improve your deliverability. And as long as everything looks good, we'll preview one more time, okay? See you on desktop, right looking really good. Do you see all that additional text there? Awesome. Alright, this is good. We have our subject line or preview text, all of this. Great. We're ready to move on. So let's keep tracking forward. So we have our first email on saving and exiting. So we have our first email done like email one. Done. Now for email two, ok? For email two, we need to wait one day. So plus one day, that means one day later, we send an email with this subject line, this preview text. Okay, and then this body. So similar to before, I'll move a bit faster here. I'll show you what to do. But this is a really big key. So when someone subscribes, right, and has this tag, which is only from our landing page. So basically, everyone who submits our landing page, they immediately get this message. Okay? So they immediately get this message. Do they get anything else? Right now, no. As of right now, this is the only email they're getting, but we want them to get more emails. So what we do is we continue. So click on add a step. Now we get a click on wait. And we want to wait how long we go back here? It says one day. Wait, one day. So we're going to wait one day, hit Done. Hit plus, and then send an email. So they immediately boom, immediately get this email because there's no delay. Then one day later, they get this second email. To save you some time, go back to your first message. Click on Copy to drafts. So now this is in our drafts. Awesome. Go here to this message and click on Choose a draft. You can just create from scratch like we did before, but again, to save time, you click on Choose a draft, select there we go, and then hit Edit, and it makes it much, much faster. This is amazing. And by the way, this is better than most other tools that I've used, which is really great. I don't know why the tools make it so difficult. So I really appreciate that about Aweber. Mailchimp sucks when it comes to this. It's horrible, FYI. I used to use Mailchimp a bunch. I still use it because I've already gotten graded the tool. I have everything built out of there, but Awbers better. Okay, so email number two, subject line. Number one. Okay, so go up here. Subject line. We need to change that out. Correct preview, text. There we go. Okay. Hey, first name. Hey, first name. Okay, so it's already good there, so I'm just going to copy the rest. So starting here. I'm going to copy this, right? Very similar to what we did before. Boom. There we go. And again, I'm going to add some spaces, just some basic formatting, because I'm pasting from Google Sheets. So just adding some spaces at the end of this. And again, I like doing this, so I'm going to get rid of this. I'm going to have some text that says, Book here, right? Instead of that link or instead of a You can also do a button, but I like this personally. Feels very personable. But you could again, create a button like I showed you how to do. Alright, looking good. So all this looks good, right? It also includes our footer here, automatically, which is great. We already have. And then we just need to make sure font is aerial, everything's looking good, preview and test. So this is the preview on desktop and then on mobile. But also, it's really cool. I would recommend that you do this is enter in your own email address and your name and click on send a test message. And what that's going to do is actually send you an email so you can see it in your inbox. And this is especially good for subject lines. Then you can see what subject lines look like. You're like, Oh, you know what? It sounded really good in my head. But now that I'm seeing it in person, now let's tweak that a little bit. That sounds a little bit weird Oh, let's get rid of this or that. You don't have to, but just best practices. So that's also worth doing with each of these. What I like to do I'll show you is after I've finished this, then I'll go to the landing page, put in my name and email, you know, and then I'll get the email sequence from there, and I can see it, as it goes on and actually go along with it. But you can see these emails immediately instead of having to wait to subscribe, if that makes sense. Alright, so that looks great. You know, everything's looking good. Awesome. I'm gonna click Saving Act. Oh, actually, one note that I'll make here, okay? Let's go back to Editor. I'm showing you all the hacks. I'm leaving nothing out. Okay. So Obviously h by default gives this. It's your business name. What I recommend doing is one of your team members' names, business. So Cindy SH Wash Houston. So whoever your main receptionist, customer service person, maybe the owner or founder of the company, whoever that is, right? Just some person, as long as you have the permission, of course, very important. Use their name here, okay? So name, business name. Why? It's much more personable. Another little hack, as well. Okay. So when you're sending out these emails, right, you'll sign up with your A web or account. When you sign up for A Weber, I recommend using someone's name at business website.com, right? So let's say it's SH I'm just going to call it Houston carwash.com to make it simple. So instead of what most people do, okay? Huge gold Nugget here, what a lot of people do with their email marketing is they have info at houstoncarwash.com. What you should have is Cindy at hustoncarwash.com or Joe at houston carwash.com or Tabitha at hustoncarwash.com, if that makes sense, someone's name. Why? Again, it all goes back to deliverability, personalization. When someone sees an email and it's from info at or support at or help at houston carwash.com, they're less likely to open it. Google generally doesn't like it as much. It's not a huge problem. It's not a huge difference for email marketing. But when you create your account, I'd recommend doing so. So again, if you're the owner of the company, the founder, or if you have a main customer service person, use that email, so it should be a person's name at website.com. That's what you want to use. And again, so if it's Cindy at Houston carwash.com, then at the end, we have Cindy Houston Carwash, you know, whatever. That's the business name. Okay. This way, it's way more personal. So option A is someone gets an email from info at Houston carwash.com, and the signature is Houston carwash. It's from a business. It's not very personable. Like, it almost like treats you like, a number. When it's a person's name, it's like, Okay, it's more personable. It also helps with email deliverability. So that's another hack. You don't have to do this, right? But I recommend doing this, if that makes sense. Okay, so well, it definitely makes sense. Okay.Good, good good. I think I've covered everything here. We're going to click on Save and Exit. This looks great. Just little hack that I wanted to give you. And I won't go through all the rest because obviously we have, seven emails. So I'll show you one more. So email number three is two days later. So little trivia, what are we going to do, if you're paying attention? What's the next thing that we do? We did email number one. We're good. Email number two, we're good. Now for email three, we need to wait two days. So we go here, wait, two days. Done. Next message. So next go back to your past email, copy the drafts. Click on Choose a draft, select the draft, right? And then we're, of course, going to go in and start editing it and all of that. We'll leave that here for now. So repeat the process. Then we do email four, email five, email six, and so on, until it's all finished, right? And we'll have all of our emails here. And once they're here, then what you can do, everything looks good, click on publish, click Publish and turn on and ready to go. So now that you publish, it's only when you publish that anyone who in your subscriber list that gets this tag, which we know comes from our landing page. So when someone comes through our landing page, right they get this then they get email number one, if they don't unsubscribe, one day later, they'll get email two, they don't unsubscribe. Two days later, they get email three, and so on, all the emails here in the sequence. Then you can edit at any time, and Awber automatically shows you important metrics about your email marketing. So once you have at least 100 subscribers, wait until you have 100 because that's bare minimum for statistical significance, right? Before then it's super varied and it doesn't really, you can't make concrete decisions based on the data. So once you have at least 100 if not more, 1,000 is ideal 2000 is really good data. Pay attention and check back in to your open rate and click through rate for each email. So look at each one, right now, we don't have anyone here, so that's why we have 0%. If you find that your open rate is less than 25%, this means there's a problem with your subject line. If your click through rate is less than 2%, it could mean, it doesn't mean there is, but it could mean there's an issue with your body, right, whether it's the links, whether it's with grammatical issues, whether it's with everything being jumbled together, like formatting, right, font type, things like that. And I'd really pay attention to open rate. This is what's going to be the most important for you because you could have the best email in the world, but if nobody opens it, you get $0 from it. So open rate is more important than click through rate. Both are important. You want to pay attention to both. But if no one opens your email, clickthrough doesn't even matter. So that's why it's more important. And the good news is it's easier. So you can edit, like I said, at any time. What you want to do is pay attention once you have 100 subscribers, Look at the open rate for each email. If the open rate is less than 20% even actually, sorry, less than 25%. If it's less than 25%, change your subject line. I'd recommend. It means your subject line doesn't stand out. It doesn't grab attention. It's probably something generic and basic and typical. Likely, it just looks like everything else. It feels spammy. So you want to be creative, go to Chachi VT, have it come up with more subject lines, or better yet, just use one of the alternative subject lines. Like, for example, email number four, let's say, we're using this one. We're getting, let's say, about 24% open rate. Well, let's try this one then. Let's try fair question and answer and use that instead, and then see what happens. So I just go to Here to Edit message, go up to subject line, and I would change that, hit Save and exit, then update the subject line. But also, if your click through rate, which here says clicks percentage, CTR is just click through rate. If it's less than 2%, then what that means is there could be a problem, not necessarily because if you don't have any links, your click through rate's going to be zero, so don't worry. But if you have links in your email, nobody's clicking them, and they should be, then you just want to check are the links actually working? Are they going to the right places? Is your text all smushed together? Is it like the wrong font? It's like 20 point font or ten point font, just want to kind of check in to make sure. But if you follow through everything, it should be good, right? And click your rates will vary. It's really more about open rate that we really want to focus on and really powerful. So that's kind of how you set it up, how you track it. And again, now that we've done everything, now that it landing page, our thank you page, and our automation is published which is all good to go. Go ahead and go back to the Landing page, put in your name and your email, and you should go through everything and take a note, just looking every day and kind of see how everything works. If you don't get any emails, it means there's a problem, right? If you get emails and you notice something, you can go back and edit, but I'd highly recommend doing that to make sure everything's running smoothly before you start sending people to your landing page and collecting those emails. But at the end, it's honestly really simple. It's doing more of the strategy and the copywriting upfront. That's the hard part of this. The automation part should be very easy and is. So that's how we create automations. Also, I walked you through how to do the welcome and lead magnet automation. But you also want to make sure you know, if you want, of course, I'd recommend doing this. Having a post purchase upsell, that's only if you're able to integrate with a web with your purchase data. Then anyone who buys from you, you can create an automation that upsells. Win Back campaign, the same idea here if you have that integration to where you can re engage past it's all the same process just with the different forms here. So with post purchase and Win Back. It's the same thing as we did here, just the different intent. Next video, I'm going to walk you through promotional broadcast. Of course, if you have any questions at all, I'm here to help. Just let me know in the Q&A, and let's get to it. 52. LIVE: How to Send Email Broadcasts with AWeber: This video, you're going to learn how to send email broadcasts to your audience because remember our first three email campaigns are automations, which is amazing. Set it up on so you don't have to worry about it. But we also have promotional broadcasts. So these can be scheduled in advance, which is great. But these are sort of like one time announcements, so it could be especially with promotions. I recommend doing anywhere 2-6 per year. Six is I found to be a really good sweet spot for a lot of businesses. But you can also do other updates like, Hey, you know, we're closed because this happened or, Hey, we just opened a new location or whatever that might be. You just want to send out an email to your audience. This is how you do it. Okay. So very similar to what we've done. So it'll be much faster and easier than anything we've done so far. So that's good news. So what you want to do is log into your email marketing account, and, of course, here I'm using AWeb click on messages, and we're going to click on Create a message, right, which message, broadcast, email, et cetera. So we have the kind of standard template that we've worked with before. But what's really cool here as well is A, you can keep it just sort of like black and white text with links that works well. But if you want to kind of do things up a little bit more, have a little bit more professionality, which makes sense. Since these are really sales focused emails, this can make more sense to be a little bit more showy, a little bit more what I call markety and less personable. It's ultimately up to you and your business. If you have questions, you can always, of course, let me know. I'll keep it similar to what we've done, just black and white, just like this, right? Maybe we keep a button or so, but just like this or what's really cool is we can click on settings, templates. And there are all of these pre designed templates that we can choose from. Just really cool. So you just go through and look through whichever one you think is most relevant, you know, similar to your business, kind of general style that you can kind of easily update. Actually, personally like this one. I might choose this. Let's just say it works well for my brand, I hit Apply, right? There we go. And I can, you know, swap it out. So if I wanted something else, try to see another nice promo example. Let's say this, right? Where's having a flash deal on all of our products, hit Apply, right? There we go. And then edit just like we've done before, right? Just click on any section. We can edit, the color right? I want to do green instead, let's say, or yellow, whatever I want to do font type, all that very similar to what we've done before. But this is really powerful. Or if you're not really sure, like, this is too much, keep it simple as plain text. Both work because at the end of the day, all that matters is the value that you're providing to the person. Okay? So it's the right person at the right time with the right offer. It works, whether that's really done up and really pretty. But I would say, be careful with these because too many images and different kind of links, if you're using a link, just use one link. Don't have a bunch of different links. Don't have links to your social media accounts. It's another little marketing hack. If you have in the bottom of all your emails, a bunch of links to your social media, that actually hurts deliverability. And the whole point of each email should be one specific purpose, right? Every email has a specific purpose and strategy that leads up to something. And when you mix in other things, A, it hurts your deliverbility, then, B, it actually ruins and hurts your sales because you're drawing away from that purpose. You're getting people to click into other things that really don't matter that much and most people aren't going to subscribe to you at all, anyway, doing this. So yeah, keep images moderate. You don't have a ton. If you're using links, which, of course, you should be only use one link. It can be repeated multiple times, but using a lot of different links, like a link to social media links your website, a link to a landing page, a link to whatever else it might be can hurt deliverability. So a few notes when sending promotional emails. Again, you'll just copy and paste over, right? Make sure you edit your subject line, preview text, all of this. Make sure it looks good. We're going to click on Save and Exit. I'll show you what to do next once you kind of edit your email to the way that it looks good for you, save and exit. And another little hack is, if you have any questions, first of all, AWeber customer service is great, but also the Chachi BT chat that we've been using to create emails is also great. You can ask questions like, Hey, how many images should I have? Is this going to hurt deliverbility? If I have images, where should I place them here for best results? And it'll give you some amazing recommendations, just like there's an expert there with you. It's really really powerful. But the way to use ChatGPT is to know the right questions to ask. That's the biggest lack right now with hachBT is most people don't know the right questions to ask. So I think they can do everything, they don't need a course, they don't need whatever. Unfortunately, that is not the case yet. We'll see what happens in the future. Okay. So anyway, this is our email that we just created, and what's cool is if I go over here, I can schedule this, so I can edit if I want to change, but I want to schedule this. I say, it's good to go. Looks great. I'm going to schedule. Okay. So make sure subject line looks good. We can choose a future date, or you can send it immediately if you want that. You can choose a specific audience segment here. Now, for share results, I'm going to click Edit. And yeah, I'm just going to go ahead and exit out of that. We just want one thing sent. We don't want to do multiple things. All right. Leave these checked here as well. Just got to move myself out of the way. And what I recommend doing before you hit send a message now, click on send a test. See how it looks, make sure it looks good and everything in your actual inbox. Look at how the subject line appears. If everything looks good, great. Go, send an email. Go check your email. Come back and then click Send message now Oregon. You can choose future date. So for example, you could you know, in January, schedule everything for the entire year, like six emails for the entire year, pre done. That's a very efficient way of doing things. If you kind already know certain things. Want to keep it more dynamic, you can just do, one or two in advance, and then update as time goes on. So that's how you send broadcasts, promotional emails, any kind of one time event. That's where you kind of want to use this. Everything else, you want to use automations because it's the least amount of effort to reward ratio because you do a lot of effort once, right? All this is a lot of work. You set it up once, but it will done correctly profit you massively as it done for several other marketers and small businesses. So we found this valuable. If you have any questions at all about this or anything else, please let me know. I'm here to help. And with that being said, let's get to the next section. 53. Google Ads Introduction: The Easiest Paid Advertising for Businesses: Welcome to the Google Ads module of the course. Here you're going to learn how to create and run highly profitable and efficient Google advertising campaigns. And specifically, we're going to focus on Google search ads. So with Google, they're owned by the company Alphabet, and Alphabet owns Google and YouTube and other brands. So because of that, there's a lot of different advertising. So to be clear, Google Ads are the largest ad category in the world. More people spend money on Google Ads than any other form of digital marketing, more than Amazon ads, more than Facebook ads, and all of that. So extremely powerful. And many businesses are using this. There's a lot of different formats, and this is specifically designed for local businesses. Others, like, for example, Google shopping ads, that's for e-commerce, even display. It has to be done in a very certain way, and it's just not ideal for local businesses. But Google search ads virtually, 99.9% of all small businesses should be running Google Search ad. And here's what it is. So you go on Google, type in any keywords, specifically a business related keywords, like Seattle Locksmith. And you'll see in the very top, there's this sponsored results section. So those are basically paid placements. They look just like a website, right? They have the URL, the title tag, the meta description, all of that. Very similar ish to a regular SRP or search engine result page. But the difference is, yeah, they're paid for. So what's amazing about this is you, even if you're a brand new business or let's say, your SEO is good, but there's some people that are still out ranking you for whatever reason, especially for certain keywords that you can actually out rank everybody else by basically paying for that placement and doing so strategically, right? Not just spending a ton of money and wasting your budget to do that, but doing so strategically for different keywords, which we're all going to cover. But basically, sometimes you send a keyword that relates to your business, and you show up right at the top of the page or, you know, right there toward the top, a percentage of people click on your option, especially with the strategies that I'm going to cover, go to your website or call you write and end up moving forward into the next phase and become customers and buy and all of that. So it's extremely powerful. And there's actually four main reasons, okay? So number one is buyer intent. Remember our marketing funnel. So you kind of think about like Facebook and Instagram and some other platforms being a cold audience. This is where when you're on Facebook and scream the other social media, you're not there to buy. You might buy, but you're not there to buy, where when someone's typing in our business keywords, they're they're there to buy, right, especially depending on the keywords, but they're right there in that warm to hot range, which means, right, when we put money toward there, they're already there. They're there to buy. Already buying. It's much easier for them to go from seenor ad to becoming a customer, where with Facebook and Insgram and other advertising, it's going to take way more nurturing, way more skills, way more work, way more content, very complex. And this is someone who's been digital marketing for years and years and years. You run my w Facebook ads and Instagram ads I have good friends in the space. It is not ideal, right? But Google search ads are amazing for that reason, right? High buyer intent. So it's very fairly easy when you use the correct strategy to turn your money into a high ROI campaign, right, return on investment. Number two is targeting. So with Google search ads, not just are you able to target, very specific keywords, okay? Like when someone types in certain keywords, your ad shows up. When they type in other just random keywords, your ad doesn't show up. It's only for specific keywords. If someone types on Google, your ad appears, and your ad basically looks like another website, which is actually a good thing. We can also target based on location. That's another reason why Google Ads are so advantageous. You can just hyper slack certain zip codes, certain counties, neighborhoods, towns, all of that. As broad or as narrow as you want to be. And you can have different campaign for different areas. Oh, you have multiple franchises, multiple locations. You have different campaigns for each franchise and each location. Next, fast results. This is really where this stands out from influencer marketing, email marketing, influencer marketing, it takes time to find influencers to reach out for them to create the concept, for them to post the content. Still somewhat fast, but it takes some time. Email marketing, SEO, great investments. Amazing, but they take time. With Google Search Ads, which in 24 hours, you can start getting clicks and sales within 24 hours, or even less, potentially. Very, very fast to start seeing results. And lastly, is a little known thing about Google Ads or ad credits. So when you create a new Google Ad account, which I'll show you in a later video exactly how to do that, how to set everything up, which is very simple, this has been going on for years and years and years, and they're still doing it. I hope that Google continues this. When you sign up for a new Google Ad account as a business, they'll likely, not always, but very likely give you a Google Ad credit. So it could be anywhere from 150, 250, 500, 750. I've even seen 100 $500. I think once I've seen 5,000. Which means when you spend that amount of money, you get an additional amount in free ad credits, in this case. When you spend $150 on Google Ads, you get $150 in free ad credits, right, worth of ads. Kind of like if you go to a restaurant and you eat this amazing entre and you get it for half off, it's the same idea. You get basically $300 worth of ads for $150. So it's like half price ads, basically, if you spend $300, in this case. Let me know if that makes sense. But basically, you spend money on Google Ads, you get money back. It's a one time thing, so once it's done, it's done. But still, that means our first campaigns, it can be very advantageous because basically, well, it'll make more sense as we go through, but everyone will be spending at the same cost per click called CPCs. Everyone else is spending the same amount of money. And you can spend the same money. You can spend at their same level, but you're getting it for half price. So you can be very competitive and all that, especially when starting off and be very profitable right out the gate. So it's a little kind of thing there. So yeah, multiple reasons for running Google Search Ads. I highly recommend every business to run Google Search Ads for your business, again, for 99.5% makes sense for nearly everybody. And also note about this is very, very important. Before you start running Google search ads, what's really important, make sure your website's fully optimized. So go back through the website, the SEO section with keywords, especially with our proven product and service framework, make sure that your website, you know, doesn't have to be exact with that template, but it is fully optimized. Your site is fast, everything spelled correctly, of course, that it's well keywords optimized. It's well laid out, that follows consumer psychology that maximizes the people that visit your website that ultimately buy from you because like we've said before, your advertising is an amplifier. So if you have an okay website or you have a leaky bucket website that just has a lot of problems with it, your ads are not going to perform because your website doesn't perform. So you just got to make sure that those two are done correctly. So make sure you do that first before we move forward. And with that being said, let's go and get to match types. 54. Google Ad Match Types Explained: Google Search Ads, we're able to target extremely specific keywords, but there are different types of keywords that we need to be aware of to make sure we're targeting the right ones and not the wrong ones, okay? And those are exact phrase, broad, and also negative match. Okay? So basically, when we're targeting keywords in Google, which I'll show you how to do, we need to add one of these brackets or basically quotation marks around the keywords. So if we don't, right, if we just paste the keywords it is, for example, plastic surgeon, okay? So the word plastic surgeon, right, with no brackets around it, as we see here, no quotation marks, that would trigger Broad Match, okay? And what that means is, here's how it works. Exact Match is almost exactly just that keyword and nothing else. Really just that keywords. It can also include basic misspellings, and it can include, which you didn't used to, but now includes basic misspellings and plural versus singular, okay? So it's very, very targeted. It's the most targeted type. Kind of think that like Pyramid. Next, we have phrase match. Okay. Phrase match means when we target the word plastic surgeon right here with quotation marks around it before and after, just like this, then what happens is it targets any phrase that contains the words plastic surgeon, in that order. For example, if I target plastic surgeon as phrase match, that means if someone types in plastic surgeon in San Diego, and let's say I'm targeting the San Diego area, but plastic surgeon in San Diego, my ad can show up. Local plastic surgeon, my ad can show up. My target, remember, is plastic surgeon with quotation marks. This is what I'm targeting. What I'm showing up for my ad is appearing for in search are these. Someone types in the synagoogle? I show up. Someone types in this Google I can show up. Not that they literally will show up because it depends on your budgets and all that. But basically, this is what you show up for. And lastly, we have Broad Match. This is the main key here. I'll explain negative in a second. Broad Match is where if we just target the word plastic surgeon, right? No quotations, no brackets. And by the way, this is sneaky of Google to do, and I'm letting you know about this. This is one of the biggest ways that small businesses mess up when they're running Google Ads. Guess who made that mistake the first time they ran Google Ads. Guess who learned the hard way, so you don't have to. When you just target the word plastic surgeon, it targets generally related keywords like rhinoplasty, cosmetic surgeon. It can also target plastic surgeon, plastic surgeon in San Diego. Basically, the further we go down here, okay, like, Exact Match only targets these keywords. You kind of think it that way. Phrase Match targets these keywords and these keywords, all of these. Broad Match targets these keywords, these keywords, and these. It's all of this. It's broad, right? We're getting more and more wide. And the reality is what we want to do Exact Match. You can use other match types of course. There's strategy for it, but the reality is, if you try to target Broadmtch and phrase match and da da da, it just results almost every time in wasted Adspin. What we're going to focus on is exact match, okay? And because of that, we don't need to know about negative match, but I'm going to explain it to you because I just want to share everything with you in case you do use this. Negative match is exact match, but the opposite. So instead of targeting keywords, we're telling Google, Hey, instead of saying, like, Google, target these keywords like plastic surgeon, I want my ad to show up for plastic surgeon. We're telling Google, I want my ad to not show up for plastic surgeon. I'll show you that later when we go through. So for example, the reason for negative matches, if you're targeting phrase match, you can show up for a lot of different things. If you're targeting broad Match, you can show up for a ton of different things, a lot of irrelevant things, but guess what? You show up, people click. Even if it's relevant, if it's not relevant, you pay money to Google. And basically, the reason that Google does this is because they know they make way more money when someone just targets plastic surgeon with nothing around it because people don't know about match types, they do it very discreetly. But that's why you have me. Versus if they put brackets around each keywords. Each keyard're target, which I'm going to show you exactly how to do step by step at the next video or the next few videos, right, because I need to break it up. Brackets around. That means hyper targeted. We only want to show up for these for these Google. So we just target a lot of keywords, but they're super hyper targeted. We're going to, you know, that's the key here, right? We want to be super dialed in, very precise. Think about it, would you rather have a more precise plastic surgeon, or would you rather have a plastic surgeons kind of, like, you know, drinking a little and kind of doing the loose job? That's a difference between Broad Match and exact match for our intents and purposes. It doesn't mean Broad Math is evil. There's a whole strategy here of, like, targeting Broad, define, it's called keywords discovery. Then you find profitable keywords, then you adam in. That's only for really big budgets. It's not for our strategy. That just results in waste add spin. So that's why I want to cover that. It can be good if you know what you're doing with it, but there's no point, honestly, for small businesses, there's no point. And it just results in waste and all this confusion, all that, and it's not good. So your negative match is simply because people target phrase Match. Because other advertisers target with broad Match, there's like, Hey, we want to target these keywords, but, like, these keywords are not relevant to us at all. Like, that's actually our competitor that we're showing up for because we're targeting plastic surgeon Brodmatch Like rhinoplasty. We actually don't, we're a plastic surgeon, but let's say we do no rhinoplasty. Well, guess what we're going to show up for Rhoplast unless we add it as a negative match, a negative exact match to where, Okay, show us for different related keywords, but not rhinoplasty. If you're a bit confused by that, again, don't worry because that's why we're not really covering it. I just want to share it with you. But this is the key here. Okay? We're going to focus on exact match. We want to be hyper targeted. We want to be precise. We want to know exactly where our ad dollars are going. We want to maximize our ROI. We're not interested in making Google Ad of money. We want to make a good amount of money. So that's it in a nutshell. You just need to understand conceptually before we get into it. So without further ado, let's go ahead and start setting up our campaign. 55. Google Ads Pt 1: Keyword Strategy: All right. So the first thing that our Google ads need are keywords, right? Because we want to target when people type in very certain keywords in certain locations, our ad appears to them and only in that circumstance to maximize our ROI. So in order to help you with this, now, what you can do is brainstorm and just think about all the different keywords someone would type in to find your business or your business products or services. Go ahead and write those down if you like. That's a good exercise. But you don't have to because this is going to do a lot of the work for you, and it's going to discover keywords that you didn't think about before. Okay. So you'll find this in the resources student resources section, the Google Ads keyword ChatBTPmpt. So we're going to as usual, go down, select everything. I know it's quite a lot. Command and CTA copy, we're going to Chachi PT. You can use the free version for this, of course, Command Vita Paste, right? And if you want to see it, I can click Show on TextField to see it and then we're going to go ahead and hit Enter. Now, the first thing this prompt should do is ask you important questions about your business. So what type of business is this? What are your primary services? What city da da da? So the first thing you want to do is answer this in as much detail as possible because then Chachi PT is basically going to act like a free strategist for you and identify the best keywords to target. So I'm going to go ahead and answer those now. So for this example, we're going to be a full service dental provider in Aspen, Colorado. So primary services, general dentistry, restorative work, tooth extractions, dener, dental implants, periodontal, cosmetic services, et cetera, right? So we do the whole gambit. What city or service area do you serve included the kind of main area where we're actually located that neighborhood, as well as the surrounding towns and areas. Do you serve all neighborhood suburbs in the area? Yes, we do. Do customers ever need your service urgently or same day? Yes. And then I listed, you know, tooth pain, swelling or infection, broken or cracked teeth, right? That's kind of more urgent, as well as same day appointments, emergency emergency dental work. I don't know why I had that work and fast intake for new patients. So yeah. And you can answer the more detail, the better, right? It's going to give you better results. We can do very, very basic like I've done here, really solid. And with that being said, we're going to hit Enter. And then from this, TBC is going to analyze all of the data that we've input. Then break out the keywords here in a second. So we'll give it a second to run, as you can see here and get back to it. All right, 18 seconds later, we have a few different keyword groups. I'll show you how this all comes together. So first is basically local slash Near Me keywords. Dentist Aspen Colorado, Dentist Aspen, Colorado, OCO versus Colorado, dental office Aspen, family dentist Aspen Colorado, new patient dentist Aspen, et cetera. Based on our inputs, it generated this long accurate list that I do recommend that you go through and just skim through and make sure everything's accurate. Like, you want to make sure do you want to show up for all these keywords? Meaning, are they all relevant? Like, if someone clicks and goes to your website or gives you a call it's all relevant, right? Like, for example, there was a gym I was working with, and it was like, you know, let's say there's a key gym with sauna, but your gym doesn't have a sauna, that would be irrelevant because people are going to click and go and find out you don't have a sauna. And obviously, that's important to them because they're searching for it, right? Gym with ice bath or whatever that is. Okay. And if it is why gym Wi Sauna, that's a great keyword to have because other people don't have it. So make sure they're accurate. Keyword group number two is qualified specialist plus Trust. You can kind of ignore those for now, that's just with the prompting with Chachi BT. I just want to look at that list. So are you a licensed dentist in Aspen Colorado? Are you insured, certified? Make sure they all make sense. The reason for this is these are some common prefixes that are used with different kind of keywords in Google Ads that a lot of, you know, generally, depending on the business a lot of people are searching for. So it's just to kind of general framework to follow, but make sure they're accurate. Gum specialist, root canal specialist, et cetera, okay? Number three, we have urgency and availability. So anyone who's typing in relating to your, you know, dental office that want same day emergency or just recent availability, right, time is important to them. And you'll understand why we have these different keyword groups, because we need to kind treat them differently with their ads, right? Like this person is about urgency, so we want to meet their urgency. Someone else, like the next is going to be about pricing, okay? So we want to have an ad that relates more to pricing. So it needs to be kind of different ads because these people have different desires. So we want to be like, Oh, pricing is really important to me? Well, hey, here's the pricing. Hey, availability is really important to me. Then our ads like, Hey, we have great availability, you know, here's what you do to get availability. Just general, that's kind of the first and the biggest campaign that'll likely, you know, generate the most clicks and sales. Then kind of a general, but very good targeted written ad, which I'll show you how to do. So pricing dentist pricing Aspen Colorado, dentist estimate Aspen Colorado implant dentures pricing Aspen Colorado, right? And each of these, even though they're somewhat similar, isn't that the same? No. They're different enough to trigger different exact match searches. All you need to do is take a little bit of time. So imagine how much time would it take for you to research this? How much would it take if you paid for a tool to find this? We're all this for free. And the best thing here is you might think, I get this question a lot is before we talk about additional keywords. What if I target too many keywords? Here's the thing when it comes to paid advertising and digital marketing you can't target too many keywords. I mean, you can because there are certain limits, like massive massive limits, which I've never seen someone actually do. But you can't target too many keywords. As long as a keyword is relevant, it should be on your list. As long as a keyword is relevant to your business, it should be on your list. If it's totally irrelevant, like, for example, dentist in, I don't know, Plymouth, Massachusetts. Do you have any locations there? Then that would be totally irrelevant because it has nothing to do with you. Or if you do nothing to do with denturs or with kids, and someone, a dentist for kids, family dentist even maybe, things like that, then that's not relevant to you. Okay? So as long as it's relevant, leave it in. If it's not relevant, then that's when you want to take it out because worst case scenario, I'm going to show you how this works. Worst case scenario is you spend $0, which means there's no risk to you, right? There's a high upside with very low downside when it comes to paid advertising. This is a different keyword strategy. Keep in mind, this is a totally different keyword strategy from your website, SEO. You think somewhere should I include all these keywords in my website? No. Now, this could help generate some ideas, maybe keywords you can potentially test and look into. Especially if you start getting we'll explain this later, but if you get a lot of clicks on certain keywords in your Google Ad campaign, cross reference C, is that a pretty low competition keyword that you could rank for on your website? You can do that later and kind of use data from Google Ads, right? Look at your top spending keywords, which'll make sense when I actually show you how to set everything up. And if they're spending well and performing with Google Ads, maybe you can include it with your website SEO strategy. It's one of the keywords that you include in your website strategically, but not always. Many times, a keyword that performs really well with your Google ad campaign because paid advertising, it would not perform well with website SEO because it's too competitive to rank for, if that makes sense. You'll see as this goes on, but basically we need two different strategies. For SEO and paid ads, there's some overlap, but it's different. Alright, so you can't target too many keywords as long a they're relevant. That's it. If the're relevant, target them because worst case scenario, you don't get any clicks, but then you don't spend any money because it's a pay per click PPC platform. You only pay when somebody clicks. If there's no interest in the keyword and nobody clicks, you pay no money. So there's no risk. And, guess what? If you have a keyword, no one else is targeting and you have a low bid and someone clicks on it, you can get some very inexpensive clicks, and therefore, inexpensive sales from keywords that nobody else is finding because you're using the strategy. Alright, it'll make more sense as we go through. So lastly, we have some adional keywords. This is like a wildcard. Go through this. If there are any of these that are relevant, include them in kind of our first big category, and I'll show you that. So just go through this. Are any of these relevant? And if all of them are, great. This is just kind of some additional potential keywords here. There's also automatically some negative keywords. We don't need to worry about this because we're not targeting in phrase or Broadmtch. We're targeting an exact match. Because what I recommend is what some people do to keep things simple is they only target, like a few keywords in Broadmtch, which remember, that means you'll you'll get seen for all kinds of generally related keywords, where what I recommend is targeting a lot of exact match, right? So it's all relevant, but that's the strategy we're going with it performs better. But we still have this in case you want to include these as negative keywords. These are typical keywords, not always, but typical keywords that people type with Google search ads that you don't want. Like, you know, do it yourself, right? Like, how to do plumbing myself? You don't want those people to click on your ads because they're looking how to do plumbing themselves. They're not looking for someone to pay. That makes sense. Anyway, you can ignore that. It's for you. I decided to include it with the prompt, but it's not necessarily because we're using Exact Match. So what we're going to do, and I'll show you this to kind of keep things organized. We have a keyword group one. Go ahead, and we're going to copy all of this. So scroll up, copy everything here. We're going to go back to our master keyword list that we have. Remember this is for our website, okay? We're going to go to our Google Ad section here. I actually going to update this for you. And then in local general, this is going to be big biggest ad group. This is where all our keywords are going to go. So Command V to paste. So we have all that. All right, next, we're going to go back Scroll down. Keyword group two. Same idea. Select everything here. Da. Where are we going? Woo, did I go through to three? Okay, hold on. So number two. Alright, let's go. Come in. Copy. Master keyword list here, right below, right? Everything right now is local in general. Next, we're going to go to urgency and availability. Again, I'm just for the sake of this, assuming all of these are relevant to our business, which if you input correctly, they should be, at least for the most part, scroll up. Boom, urgency and availability. Then we have pricing. By now, you should know what to do. We're going to put this in the pricing column. Okay. And then here, you want to read through and make sure these go in one of those three categories. Most of these will likely be Okay. And the first. And I'm actually going to quickly through this just to show you how I go through. I'm going to do a little space. I remember here into our local or general keywords. All right, so new patient accepting new patients. I saw one full mouth restoration. Let's say, that's all good. That's all good. Affordable. Here we go. Affordable. Are you competing on price? Is there a big reason people are coming into 'cause you're really cheap. If not, which is usually the case, it's not 'cause you're cheap, and you definitely don't have to be. Get rid of anything with affordable. Because what's going to happen is if someone steps in affordable, finds your business and finds out that you're more expensive that you're not actually affordable, you just wasted money. They're gonna click. They're gonna call you. It's a waste of time and resources for that. So that's why it's important to go through these. I'm gonna look through a few more. Do you offer, you know, in this case, do we offer extractions? If yes, then I'll keep, if not? Do we do walk ins, yes or no. Okay? And now, what you want to do with this last. Remember, I just copy and pasted from the additional keywords. You want to move these to the correct area. So let me go back through. Where do we go? I think it was right here. Okay. So new patient. That's fine. That can be here, accepting new patients, family dentist. You'll see why I'm going through this tooth replacement. Anything that deals with pricing needs to get moved over here if there's anything. Anything that deals with availability or urgency needs to be moved into column B here. So I think I saw There we go. Same day denturs. We want to move it over here, right? Because same day, that's about time. So we want to move it over here, and I'll explain more in a second. We just want to set it up correctly. Uh, da, da, da, da dentures. Let's go through a couple more. Thought there was more abscess, infected. And let me know. There it is. Walk in, okay? Walk in, booking. That's availability, dentist appointment, that's availability. Da da, da, and we can keep going through as well. Let's just finish this up. Emergency dentist. There we go. Emergency. That's literally urgency, right? Emergency. Restorative dentures, emergency, again, right? Very important to go through this manually because most of the time and work was done for you, it takes usually takes a lot longer to create this keyword list than to go through it. So yes, it takes some time, but it's very important to do. Otherwise, you can waste money. Here we go. Okay, great. So anyway, at the end of this, we have three very solid lists. The reason we're dividing into three lists, again, is because this is going to be our biggest capaign, okay, our biggest ad group, our local or general ad group, right? This is where all of these keywords are going to go. Because one ad can appeal to all of these different keywords. Then we have a separate ad that's going to different wording, different copywriting, that's going to appeal to this group here that's more about time, right, time, money, and in general, right? Three important things, everyone, time and money, and then everything else. And pricing, this is about money, about pricing. We're have different ad for that. So of course, with this, you can absolutely add more keywords. If you're going through it, Wait, I feel like there should be more keywords here. You can go back and forth with ChachiBT and ask them questions, ask for more keywords. You can absolutely add more keywords yourself. Go ahead and do that. If you have your manual, listen, add them. Anything for your master keyword list, okay? Now, in this case, right, here's an example. Again, I know we're going to that wedding videographer example for a moment. I want to kind of switch things up for this example and not get hung on one thing. So okay, here's a great point, actually. Let's say for videographer Cincinnati, we've optimized we're going back to Cincinnati wedding videographer. So let's say in our website, we have the word videographer Cincinnati. We do not want to target videographer Cincinnati with Google Ads, right, two different strategies. Why? Because who's looking for videographers in Cincinnati, right? Real estate to get their businesses, a restaurant, weddings? What else financial, lawyers who want to make a promo video, marketing related stuff. Content creators might be looking for a videographer to do something for their course or something. So videographers very broad. All kinds of people. So you only want to target. So go to your list, right? This is a great list. But don't just blindly copy and paste everything here and go to your Google Ads and then target, you know, over here, for example. Okay? We don't want to do that. Go through and just make sure that everything's hyper relevant, right? Meaning, when someone types that keyword into Google, they are only looking for your type of business and nothing else. That's how you know if something's relevant or not. And if you're not sure, leave it out. You don't need to, you know, go back and forth. You can do this very efficiently. But, for example, let's say, so in this case, right, going back to the videographer example, I would not do videographer Cincinnati wedding video I would change the Cincinnati wedding videographer. I wouldn't do it exactly like this. Videographer, too broad, so I would add this. Won't Bogihs inside it? Yes, I wouldn't include this. Since the Yes, I would include this. Won't bedogfs inside it? Yep. This I would not. Cincinnati wedding video, that could be people who want to target who want videography done, but it could also be people who are just looking for wedding videos for inspiration, right? Are they buying and we only want to target people in buying mode or are they shopping mode? You want window shoppers? Meaning, people who go by your window, not literally, necessarily, but go by your window, look in, smile, come into the store, look around and then leave and never buy from you. No, we want people who are going to buy from us, not window shop, or also known as tire kickers in the US. People just go and kick tires that's actually the right. Anyway, it doesn't matter. Wedding video, too broad. Cincinnati wedding videos, too broad. Cincnti wedding videography, yes, affordable wedding videography. Are you affordable? Do you compete on price? Even if it's saying zero search volume, that's an estimate. That's something else people ask, like, what, Google's showing me zero search volume or my tool showing me zero searches, again, different strategy with SEO. Worst case scenario, nobody clicks, which means you pay $0, $0, right? That's the worst thing that can happen. So it's not bad. Target it. Because there might be one or two people searching for this, maybe ten people, maybe 20 people. Any one of those people can turn into a client. And because none of your competitors are targeting, for example, let's say cinematic wedding videographers in Cincinnati, maybe there's a few people every month searching for this, like three people. And you're the only person that's targeting this keyword, you might be the only person that really shows up, pay a low amount of money and get a new customer. Especially in the aggregate, when you target a lot of these types of keywords, which are called long tail keywords. Lets see. Wedding videographer, Cincinna Ohio. Yes, that's relevant. Cincinnti Ohio wedding phographer? Yes. New York wedding photographer? No. Okay, very relevant. That's a great example. I don't know why that's there, but let's get rid of that. Okay. So that's pretty much it. That's phase one, keyword research. These are the keywords we're going to target and we're going to target them in three different ad groups. So go ahead and do that now. If you have questions, let me know. But, of course, as usual, things will make more sense as we go through. So let's get to it. 56. Google Ads Pt 2: 'Local' Headline Creation: Remember how we talked about the 80 20 rule where 20% of your inputs account for 80% of your outputs. The same is true with Google Ads. So in terms of the copy, which is just the text that shows up on so many types and keywords, the most important of all of your ad or your copy is the headline, which is exactly why we have a full video dedicated to it. This is where you should spend most of your time making this solid. But I'm going to give you these frameworks to follow. And, yeah, make sense as we go through. So just to confirm with you, right, you type in a keyword. Add shows up, sponsored result, this is the headline. Okay? That's where the headline is. This full text. It's in blue here. You know, it's bigger for a reason, it's in blue for a reason. There's a reason it takes up much more space. It's very eye catching. That's why it's super super important. It's the most important part. So we have the Google Ad headline Template, Google Doc, which you can access in the suit resources section. And now, this is not a Chachi BT prompt, just because I've gone back and forth with Chachi BT. It does not work well. This is designed for you to very simply input your business information and put everything together into this sort of fill in the blank copy and paste template. So first what you're going to do is answer these basic questions about your business. So what is your business type, right? Is it a dentist, a plumber, et cetera? What is the number one main city, right? You have one main service area. Go ahead and input that. If you have very different service areas, they're like, Hey, we're in, I know, Minneapolis, Minnesota, we're also in St. Louis, Missouri, that'll have to be two different campaigns. We'll talk about that in a second. But you want to focus right now on just one. If you have multiple franchises in multiple different areas, focus on one at a time. You want to advertise them differently. So just think about per location. So what is the main city or area? What is the ultimate benefit that customers receive from your product or service? And as you go through the course, we've already done this work, you just take it from your notes and plug it in here. What is your most popular product or service? What is the price of your most popular product or service? What are the main services or products that you offer? So all the other ones, basically. What's your so look at Trip Advisor Yt Facebook Google, whatever your biggest platform is. And many times, it's going to be Google business profile. What is your star rating? If it's at least, let's say, 4.5 or 4.6 at the minimum, ideally, 4.7, 4.4 0.9 is gold. But 4.54 0.6 can work. If it's 4.4 or lower, like we said before, that's not going to work. So basically, which platform do you have at least 4.6 or higher? You're going to paste that in here, okay? And what's your star rating? Your star rating and the number of reviews. So how many clients have you served to date? So just the total number of clients. If it's a small number, like, Oh, we've served like 20 it's Okay, you know, I it's like hundreds? Okay, great. Thousands even better. That's called an Ss Proof. That's what it is proof two authority. So do you have any credentials, certifications, authority signals, right? Whatever's most important to your customer, include those here, it could be one or multiple, right? We have a degree in this, a master, PhD, Google Analytics certified, Minichat specialist certified, whatever it is. Yeah. Is there anything free that you're offering free appetizer, free checklist, free, whatever. If there's anything free that you're offering? Go ahead and include here. For scarcity, is there any real scarcity on your products or services? Like, you know, there's only limited spots. We only take on so many clients, new patients, you know, this month only or whatever that is. And if you don't have any scarcity, by the way, don't try to create fake scarcity. If you happen to have scarcity, can include that, but you don't need. CTA, what is your main call to action? Meaning, how do most people? Are they going to go from your Google search ad to actually doing business with you? What's that bridge going to be? Is it also going to be calling? Is it going to be visiting the website, booking with you? What is the main way that people do business with you, basically? Like that first step that actually the action they take to start doing business with you. If it's mostly about call, it's going to be call. So mostly, you know, it's either going to be call booking, clicking on the website. Those are the three main ones, right? So if you do a lot of work business through calling, that's going to be amazing with Google Ads you can include what's called a call extension, which I think most businesses should have anyway, just more real estate that you know, more digital real estate you can use. To where people can literally click if they're on mobile and call you or they can easily copy and paste. They can just look at their desktop and type it in. Very, very powerful, especially on mobile, right? They can literally just click and call, which is really powerful. And then do you offer any emergency services? If not, no worries, right, you don't have to. Most businesses probably don't in case you do, like we said about the dental, the emergency emergency plumbing, emergency locksmith, emergency towing, things like that. All right? So you're going to fill this in, okay? Doesn't take too long. Just boom, kind of fill it in. Then we're going to take these, like, lego blocks and build our headlines, okay? So remember, we have three different what we call ad groups, which I'll explain later when I actually set up our campaign. Then are ad groups and then are ads. It's kind of the three levels. And you'll see that in a second, but we have, local general urgency availability, pricing. So we want basically three different ads. And actually, it's going to be six ads because it's going to be AB testing, meaning two versions for here, so add A add B, add A Add B for urgency and availability, and then add A and Add B for pricing. So we actually want at least two for each. Why? Because one might perform better than the other one. If we only make one ad, then, if it does really well, that's great. If it doesn't we won't know. So having two, it can kind of test, and we can see which one performs better with time, okay? And two different ads can actually appeal to two different types of consumer, which will make sense when we go through this. Alright, it can be more. It can be three and all of that. So first, this is location, right? So this is going to be for general slash Local. That's what this corresponds with, okay? This is for this. So now, with our headlines, if we go back up here to this example, we can have two, maybe three, what are called like you know, headlines within our big headline. So basically Google calls this whole thing the headline, but then there's there's actually right here. See, there's a divider here? Automatically That's Google. Okay, automatically makes this divider line right here. There's actually two headlines that make up the headline. That makes sense. Kind of like multiple words make up a keyword. Multiple headlines make up the headline, the Google search ad headline. So there's actually you want two to three, actually, ideally, three, just in case. Basically, the shorter each headline is, if you have very short three very short headlines, then all three show up. If you have one super long headline or two, longer headlines, then only two will show up if that makes sense, right. So it depends on the device someone's using, depends on the headlines that you have. But basically, you want to make sure you have three because in case three show up, you want to have all three. In case in most cases, only two are going to show up if that makes sense, right? So we have headline one is LockSmith Seattle. Headline two is 20 to 35 minute arrival time. Headline one plus headline two equal the entire headline. All right. So for this, at A, right? We would add multiple ads at AB at AB. So for these three headlines, make up the headline. That's the point here. Hopefully I got that through. So headline number one is going to be the term number one, plus location plus business. So number one plus, let's say, aspen plus dental, right? Number one Aspen Or in this case, to make it more basic, number one aspen dentist. That's what's going to read as. You're going to get rid of the plus signs. This is just a formula for you to build. And don't worry, I have examples here, okay? So headline number two is going to be your S proof one or your S proof two. And I'm highlighting proof one because it usually performs better. So what is that? We go back to basically our encyclopedia. We go back to our directory, and we see Spof one is our star rating, right, which is going to be, by the way, and we have examples, but it's like 4.7 out of five star rating. That's how it's going to be written. Okay, so that's going to be headline two, and then headline three is CTA or scarcity plus CTA. Wait, what? What does that mean? Gil to. Headline one is number one plus location plus business. All right. Then for this example, yes, we're going back Number one Cincinnati wedding videographer, in this case. Headline number two is S Proof one or proof two. So it's going to be 4.8 out of five star rating. Then we have headline three, STA or scarcity plus SDA, Spots limited book now. That's going to be our third headline. Usually only these two are going to show up, but just in case we have these three. Now, I'll explain this later. You see these little pins here with Google, because there's multiple headlines that make up the headline, okay? If there's a way when I show you to set up the Google Ads, where you can pin headlines to specific areas. So for example, I could pin Locksmith Seattle to make sure it always shows up at the very beginning. I could pin 20, 35 minute arrival time to always show up as the second headline, if that makes sense. So I can pin headlines to make sure okay. Otherwise, if I don't pin, 20 to 35 minute arrival time could be first, then Locksmith Seattle could be second. So if I don't pin, it could randomly it's going to be 50 50. It's going to shift the order. But if I pin, which I'll show you how to do, then Locksmith Seattle can always show up first, 20 to 35 minute arrival shows up second. Okay? Does that make sense? So I recommend that you pin. Headline one always shows up first. Headline two always shows up second, and headline three always shows up third because it's based on psychology. If we put CTA first and then social proof, it doesn't make any sense. It won't work psychologically. It just won't perform, right? Now, a note, okay? I know I'm throwing a lot at you, but it's good to kind of have all this. You'll be like, Okay, kind of conceptually get it. I'm taking all my notes. Okay, Sumner. Then when we move to actually setting up your Google Ad account, creating your first campaign, you're going to be like, Oh, now I get it. Now I see where everything goes. That makes sense. But you need to have this first. So it is a lot, but it's the best way. Okay, so note. Every headline must be less than 30 characters. That's really important. They can't be super long. Remember, 30 characters. So for example, if I delete. So this is one, two, three, four, five, okay? That's five characters, right? Like one, two, three, four, five. This is five characters right here. Alright, O ABCDE, that's one, two, three, four, five characters. Does that make sense? So you can only have 30 maximum characters per headline. So as long as it's under that, you're good. Okay, so, it's a lot, okay. Multiple headlines make up headline. We can have up to three headlines appear. We should have a minimum three that's recommended. Each of those many headlines, each of these little ones, this can only be 30 characters. This can only be 30 characters less. This can only be 30 characters less. Okay. Got that. And then we can pin each headline to show up in a specific location. It's like, Okay, that's a lot. All good. You got most of it. So here's examples. This following let's say we're Cincinnti wedding videographer, with this format, here's what it would look like. Number one Cincinnti wedding biographer, 4.8 out of five star rating, Spots limited book now. That's it. It's actually really simple when you break it apart. Here's some other examples. Okay, I don't know why I have this again. Oh, actually, yes, no, I do. This is what it'll kind of look like. Again, it's usually just the first two, right? Imagine these two. Number one Cincnti wedding videographer, 4.8 out of five star rating. Right? Imagine it here. That's how it's gonna show up just like this. Locksmith, Seattle, 20, 35 minute arrival time. Here's another example, right? No, it could be all three, depending, but usually it's the first two. So number one Boise landscaper, 1,817 yards helped, number one Tampa family dentist, 719 smiling patients Remember, this is S proof two. This is S proof two. Number one, Scott SL massage. We can do four point. Let's do 4.9. 4.9 at a five star rating, okay? Pretty straightforward. The reason here is that the number one now, we're going to test this, right, because this may not work for everybody. Some people might not like this, right, meaning our consumers. But when someone's searching for your business, okay, like, they want to be affirmed that they're choosing the best option, okay? So when I'm typing in, for example, family I'm in Tampa, Florida, and I type in family dentists near me. Guess what? If you're targeting that keyword, your ad shows up, assuming you're the Tampa family dentist. So family dentist, Tampa, my ad shows up. Look, number one Tampa family dentist, 719 smiling patients or it could be, instead, 4.8 out of five star rating. It's like, What does that show you? Hey, there's a chance. I'm gonna give them a chance. This might be the best. Let me click to their website to see more information. Or if that's enough, let me call and get more information. Like, I'm just, you know, I'm busy. Let's say, I'm a busy dad. I got to get my kids into the dentist. Boom, your ad shows up. There's the social proof there. Maybe they need to click to your website to learn more because that's where they'll click. They'll go to your website. Or there's your call right there. They'll call you. Okay, and just say, Hey, I want to schedule. Can you give me how much is it? Okay, sounds good. Alright. Do you have any availability this week, Thursday? Yeah. Okay, good. Boom. There you go. All because of your Google search ad. But we're going to test this because this won't work on all consumers. Some people might be turned off by this, right? And not like this because it's kind of let's say, hype language. But this is how I like to set up at least one of my ads. Does that make sense? When you're searching for something, you're looking for the best option. So you're kind of meeting that inner desire that they have through your copy, o? But it needs to be backed up. That's why you have number one family dentist. Everyone says that, you know, we're the number one. We're the world's best coffee from the movie Elf, whatever it is, you're going to back it up with your social proof. That's kind of how the psychology works. So that's at A, okay? I'll show you how this works. That's at A. All right. And this is great is you can go ahead and use this document and write all of your ads in here and keep track of everything. So you have your master keyword list to track your keywords. Then you have your you know, one, two, three here ad groups to keep track of your ads. So we have Add A moving on Add B. We're going to test, see which one's better. So for headline one, I'm going to show you how to do this, you're going to use title case dynamic keyword insertion. Don't worry. This is too much for you right now. I know we'll cover this next. Basically, this is very fancy words for when your ad, the actual words of your ad are similar to what someone searched. If I type in what was it? Like what's the example? I'm trying to move through example. You know, landscaper Boise Idaho, okay? And I have Boise Idaho landscaper, right? Very similar I'm very likely to get the click. If I was garden center supply in Boise or let's say that I don't know, Fall Kirk is I'm just making this a Fall Kirk is a nearby area, or like Fall Kirk Gardner, right versus Boise Landscaper if my search is Boise Landscaper I have two options, right? There's one ad that says Boise Landscaper, one ad that says I'm. It's Fall Kirk Garden Center, which 1:00 A.M. I more likely to click? The Boise landscaper? Why? Because it's more similar to my search. So using that knowledge, that's a fact just on average with digital marketing. And this is across platforms. Is across Amazon advertising, Google Ads. And other paper click PBC platforms. But so what we can do here, there's something cool that I'll show you next. It's just good to know at first. Then you'll know what I'm showing you. Instead of surprise, here's something you've never heard of before and get thrown off. You have the option with Google Ads to where you can automatically take whatever keyword the person is searching for and insert it into your ad. What does that do? That increases the relevance of your ad? Because basically now your ad becomes what they're searching for. And what happens is how this works, if it's a super long keyword, it'll default to this, it'll make sense in a second. But basically, someone's typing something, you can kind of mimic their search. So it can change. So, for example, I'll scroll down here so you can see, remember, focus on headline one because it's about headline one, right? Headline one. So here's headline one. Headline two, This is headline two, right? All of these are headline two, different examples of headline two. Headline three, right? These are headline three. Okay? And you see the pins. What does that mean? Headline one should always be first. Headline two should always be second and headline three should always be third, for this, so one, two, three, always in this order. We're not going to have spots limited, then capture your most precious day et cetera. So, for example, um, right? We could have there's the city of Cincinnati and there's suburbs. I'm saying this because I'm familiar with it. That's why I've used it so many times. There's neighborhoods called Blue Ash, Hyde Park, Oakley, Indian Hill, Montgomery. These are different areas within Cincinnati. So maybe someone's searching for Blue Ash wedding videographer, Hyde Park wedding videographer, Montgomery, wedding videographer, Mason wedding videographer. Does that make sense? They're all in Cincinnati. They're all looking for Cincinnati wedding videographer, but using different keywords. With this strategy, my ad dynamically changes. That means it changes every time. So when someone types in Hard Park wedding videographer, boom, I could assuming that's one of the keywords that I target, I show up for It shows High Park wedding videographer. My ad actually changes dynamically. Okay, hopefully, that's not too much. If it's too much, don't worry. You just follow the steps and it'll work. Okay, so hopefully I made that clear. It just changes to match what the person's searching for, which then results in a higher click through rate, CTR, which then results ultimately potentially more sales, assuming it's relevant. Done. Okay. We're good. So that's headline one is title case dynamic keyword insertion, which I'll show you how to do. Number two is you want to have something that's either for free or the main benefit if you don't have something for free. Free is very powerful. Like, free yard walk through free roof inspection, free consultation, free whatever it is, assuming it's valuable, free teeth whitening for first patient, whatever that is. So something free? Or if you don't have that, what is the main benefit? And then, lastly, CTA or scarcity plus ETA. Okay? So here's how it looks. Headline one, Cincy wedding videographers. So the brackets here, again, these brackets, brackets, okay. Anything in between means if someone's keyword search is super long, let's say, it's Cincinnati, Ohio wedding videographer near me, right? Really long keyword. That means if it's too long, cause you only have 30 characters. So if the person searches more than 30 characters, what happens? Well, Google can't show it because if someone searches 40 characters, and you can only have 30 characters, right? It's really, really long. It can't show up. It defaults to something. That means if something's really, really long, it defaults to Cincinnati Cincy wedding videographer. So if a keyword's really long, Google can't show that. So then what do they do? It's like, it's sort of like this may not be a good example. If the president of the United States gets shot, who becomes who becomes the president, the vice president. So this the dynamic Keer thing is the president. But in case the president is too fat, too big to fit, then we have the vice president that fills in. That's what I between the brackets, this is the vice president. This is what fills in, okay? Alright, that makes sense So anyway, since wedding videographers, we don't have something for free, so it's gonna capture your most precious day. Or don't miss out on your most precious day. Spots limited book now. Alright? So here's what it looks like, all in one. Right, so we have this. I can show you two examples, right? Here's an example. Uh, so here we go let's De Cincy All right. Focus on these two right now. So this is headline one. This headline one can trigger both of these. Let's say that for here, Okay, keyword search. Okay, sorry, keyword search is Hyde Park wedding video. We're here, it's different, okay? Keyword Search is Cincinnati Ohio wedding videography service. Okay? All right, so here's keyword search one. Someone types in Hyde Park wedding video. Because this is our dynamic keyword insertion, it's short enough? Okay, good. Hyde Park wedding video. This is the search. It matches the search automatically. But here's another example. Someone searches Cincinnati Ohio wedding videography Service. That's too long. So what does it do? It shows Cincinnati wedding videographer. How? Because that was our vice president. That's our fill in. Does that make sense? So when the keyword search when someone's searching is really long, it defaults to whatever's in between the brackets. When it's short, it keeps it short. Alright. Good. That's I want to talk about that. I know it's probably too much. Hopefully, some of you are not annoyed by that and find it helpful. And that's the whole point I do this is my time is also valuable. Okay, let's go. Let's go through. Valuable for everybody. Alright. Another example, Boise landscapers, free yard walk through spring slots open Book now. Tampa Family Dentist, gentle care for all ages new patient spots open, right? Maybe that's a big key. Gentle. I went to it. That's a whole other story. It doesn't matter. This is your benefit, right? You take care. You're gentle for kids, for grandparents. It's a great family dentist, you're gentle, which is not true of all dentists, and I have experience with that. Alright, Scottsdale Med spa, natural looking injections, Book free console, right? That's the main benefit. Natural Book free console, okay? They need to click to go to your website to learn more. That's often the case. This isn't going to solve everything. The point of Google Ads is to get the right people to click and the wrong people to not click, right? Whether that's click to your website or call you. Okay. And then we also lastly have Add C. Don't worry. It's easier than everything else. And the hardest stuff is way out of the way. So it'll go much faster now because I know it's been a long video. Alright, so Add C. So in this case, we have three different ads for this ad group, okay? So we have location plus BIS as usual, specialty and then CTA, right? Again, we're pulling from up here, right? From our questions or question Library, location, da da product or service, all that. So let's go back down. Where were we? Add C. Right? Add C. So example, location plus business Boise landscaper. That's it. Dah dah dah. Specialty, patios turf lighting, CTA, free and fast yard quote, okay? So just go ahead and create these ads. You're just basically building like Legos. There's some other examples here, okay? Using some of the same so you can kind of see how the same business would do this differently. That's why we're using the same example. And the same thing with Add. So really straightforward, right? Super super basic. Specialty, right? What do you specialize in? Okay? Add D by the way, separated by commas or an ampersand sign like this. You just follow the examples. Add D, location plus business, no plus pain, CTA, the word no plus the word pain. So we already know location plus visit, TampleFamily dentist, dah dah dah, dah dah dah, okay? No plus pain is headline two, which means we look at the headline two section. No pushy treatment, no overfilled look, no rotating random crews, right, or no random people, no random cruise, whatever. So whatever is the biggest pain point your customers go through, have the word no and then this, L no hidden fees, right? Um No limited revisions. No, whatever it is. And then followed by that, okay? So basically, what you're going to do is you're going to have four different ads. This is the most because, remember, this is our biggest keyword section. So we're going to have the most ads here. So what you're going to start off doing, what I recommend is just write these out blindly. Just go through, write them out. You know, you can change them a little bit, make them sound a little bit better make sure each of the headlines one, two, and three. Each of these is 30 characters or less, which we're good. And then from there, at the four ads, and you can rank them and say, which ones do you think you read this and you're like, I think this is going to be the most impactful. Pick your top two. Just go through. Pick your top two. You're like, This one this hits right, just feels right, and this one feels right. Those are the two ads. You're going to AB test, right? Add A. It's going to be your Add A and add B. And you're going to run both of the ads for the same keywords and see which one performs better because one might outperform the other. But two of your favorites, just use those, right? That's the most, right? Now, this has been a long video. So in the next video, I'm going to break this up. We're going to cover our pricing ad groups right for here. And then also our availability and urgency, which is 57. Google Ads Pt 3: 'Pricing & Availability' Headline Creation: You still with me? I know it's been a lot. And if this has been feeling a little bit overwhelming, don't worry. Like I said, as usual, things will make more and more sense as we go through it. And keep in mind, as well, Google search ads are one of the most simple forms of advertising for businesses to set up. So this is complex. That's why I recommend staying away from YouTube ads, Facebook ads, things like that. Much more complex than this, right? And a lot of the upfront work, once you get that done, it becomes much, much easier, very, very powerful. Okay, so we already created our basically two ads. We have four that we can choose from, we choose our top because it depends on your business for the location ad group. We sell two more ad groups, and these will be much easier. Don't worry. So our pricing ad group, we want to have ads that reach customers who have questions about pricing and money. So headline one, like before, location plus business, headline two is price plus your product or service or starting at plus price, and you'll see it in a second. Headline three is your CTA or Benefit Placita or scarcity Placita. Basically, you'll see just your CTA. This is to make this as templatized as possible, make it as easy as possible. This is a framework for you. You can kind of make it just write everything down and just kind of tweak it a little bit, make it sound good, and you're good. That's it. I do this because I've gone back and forth numerous times at hatchiPT to try to automate this, and it just doesn't work. It's just so human. It's crazy. I've gone hours, and that's why this is the best for now. If there's a way to automate, I'll make an update video. So, for example, Alright, Denver plumber, right? Location plus business. Locations Denver Plumbers the business, Denver plumber, price plus product or service, $95 sewer and drain clean. And then lastly, headline number three is your CTA, Book today. That's it. Really simple. Why is this really important and powerful? Because people are searching for sewer drain clean price, sewer cleaning price, right? People are looking for that price in your area. So when you show up, it's getting the right people to click. If people think that's way too much money, you don't want them calling you because you're just going to be wasting your time. If you don't disclose the price, people are gonna call you, Hey, how much is it? Oh, it's this much, okay. Oh, we'll let you know, and then never call back, obviously. So having the price it gets the right people to click, they're like, Oh, that's fair. And if it's not the right price, people won't click, right? But we're targeting people who are typing keywords about pricing. So they want to know. If we don't tell them about pricing, it's just going to be a waste of our money and time. That's what's gonna happen. So we want to be upfront about it. With these types of keywords, other ones, we don't have to be, but with these ones we are because they're typing it. So that's Ad A. You can see some examples here, okay? And you'll see, wait a second, this is actually the exact same ad. Not Add A and Add B. This is both Add A because the pin is only on headline three. So only headline three, okay, so it's not the same ad. Be I want to show two different examples, t's say in this case, right? I was booked today. Same ad, you know, we have position A, position B, and it switched here. That's because these aren't pinned, okay? So sometimes it's going to show up like this, Denver plumber, $95 and other times it's going to show up like this, $95 sewer and drain clean Denver plumber. It is a small thing, but one version, one rotation could perform slightly better than the other. So it kind of Google automatically does that. They automatically switch this out. So that's just kind of what I recommend, just a little thing. But I'm going to get rid of the free inspection. $5 back adjustment, Henderson Cairo, Cincy wedding biographer, $2,000 centre Mony plus reception, right? So on. Doubling pest control, $99 full house treatment, et cetera. So that's at A. These are examples. Add B is similar. Okay, so we have location plus business as usual. CTA is number three. Headline two is a little bit different. Insert clarity about pricing. What do I mean by that, okay? What is how can you make pricing more clear, right? For example, clear pricing, no surprises, upfront prices before work, see cost first, affordable upfront pricing. These are some examples that you can use for yourself in your own business, if this makes sense. Now, if your customers, it's not really, super important to your customers, that's why it's worth testing this just to kind of see. But it's, you know, clarity about your pricing. So there's not a specific section, you know, from our question library here about we can literally just use one of these examples here, clear pricing, no surprises, upfront prices before work, S costs first. Whatever one of these that you think is going to best resonate with your audience, use that. We'll test ADB with Add A, see which one performs better and move forward with that. Okay. That's about pricing. We just need to be, so basically this, Add A, the psychology here is we're disclosing the pricing. But we want to see if Add B, we don't really disclose right away. We want to see if this one actually converts and turns better than our first one. We're kind of testing to see if talking about our pricing being clear is going to perform better than our pricing being right there, if that makes sense. Again, all this, there's deep psychology and strategy behind. It's not just random. So yeah, I think you know that by this point. Okay, next, moving through. You have questions, just let me know. All right, availability and urgency add group. Okay. So we have add A, add B just like before, okay? And add A focuses more on availability, where Add B focuses on urgency. And you'll see why because d going here, we have emergency walk in. So for example, walk in or same day dentist. I'll say this walk in. Walk in it's not super super urgent. It's like, Oh, can I just walk in 'cause maybe I'll come in later this week. Maybe you'll come in today. It's more about general availability. Urgency is like, I need someone to I'm in pain, urgent emergency, you know, even something like cracked tooth, you know, or not cracked tooth, like, broken. Like, that's going to be painful. Those are people that are in an urgent state. Other ones like, Oh, walking, or let's see another one. There should be There's so many keywords here, and it has been a long day. Da da da da Yeah, same day. There should be something that just says the word availability. So I'm gonna command F, avail Okay, Dennis available, whatever. Already went through that. But anyway, some keywords are going to lean more into urgency, where other ones are going to generally lean into more casual availability if that makes sense. There's kind of those two realms. So because there's those two type of consumers, we're going to have two types of ads. One ad that is more about general availability and the other one more about urgency, and Google's automatically going to find which one is more relevant and show it to the relevant keywords, if that makes sense. You'll see. Okay. I know this is. This is the hardest part, I promise you. Everything else is easier. I should have prefaced with that, right? Alright. So with availability, ad group, okay? You don't have to name it this just at A. As usual, location plus business, right? This is super powerful, by the way, because so many advertisers are not doing this. Like, someone is typing in your location business, or even if they're not, they're typing in, like, you know, Chiropractor near me, and you're in Indianapolis, and it's Indianapolis Cairo. Like, everyone else is Chiropractic, Da da It's their name. It's like, you know, Benson's Chiropractic. It's Anyway, it just meets the questions they have in their mind right away. So anyway, headline number one, location business. Headline number two is either available now or open now, those words. Headline number three is either social proof one or social proof two or benefit. I recommend social proof one, okay? Or if you like one of the other ones better, I think one of the other ones is more powerful then use that. What does that mean? Here's examples? So location plus Business, New Orleans CPA, right, certified public accountant. We'll say available now, okay? Or like taking clients now could be another one as well. You can change it a bit. It doesn't have to stay this way. And then headline number three. So we're going to use proof two, which is $63.7 million in client returns, okay? Or X thousand number of people served. You know, 4.7 we Star rating, dah dah dah, okay? That's the headline three, and it's pinned toward the end. So how did this shows up New Orleans CPA available now, 4.9 of five stars available now New Orleans CPA, 4.9 to five stars, right? Because these aren't pinned, which means they can change the order. Headline two could be first, headline one could be second. Indianapolis Cairo, open now for new patiensG instant relief. Aurora Locksmith, open now, fast arrival times. And I would even say more specific, like, like, you know, let's say, 2020 to 35 minute arrival, okay? For example, Mesa HVAC Repair available now Tacoma electrician, open now, right? It's This is about general availability, right? Someone's just saying, they're searching for those keywords. They're seeing that you're available. That's the biggest question they have, so you solve the biggest question they have. I want to find someone good near me that's open. There you go, right? For this group, that's the most important information. For the other group that's not the most important information. Does that make sense? You may think this is not important, but it is to this group. And that's the psychology between everything that we're doing. That's why we've divided it into three sections. Because if we target all the same keywords with the same ads, it's not going to perform. But when we segment out and we get more and more specific, more dialed in, more precise, better results. Like a surgeon, like a surgeon that drank a little bit of coffee versus a surgeon that drank a fifth of Jack, right? That's the difference here. We're the meticul surgeon. We're not getting drunk here. Okay, ADB, urgency. So headline one, 247 or emergency plus location plus business. Headline two is the word wheel plus benefit, huh? You'll headline three, CTA plus the word now. So the words, right, there's a lot of words here that you need to use because it's based on proven time and time again, these Google ads that perform for this. So for example, 247 Locksmith Aurora, 247 plus location plus business, okay? Or it could be Aurora Locksmith, like, you can switch up. It's basically the same thing here, right? You don't have to do exactly as is, but very, very similar. That's the key. Headline two, Well plus benefit will get you in, right? Why I'm Hey, Locksmith open now. Then I see an ad that says 247 Locksmith Aurora, we'll get you inside we'll get you inside. That's what I'm looking for. That's why I search for this. You see what I'm saying? It's answering the question that they had the biggest question they had. That's the point of Google search ads. And if you feel that you can do a better job of answering the biggest question someone has, by all means, test that ad. This is just for you. It's proven it works. If you follow it, you know, well, it'll work. But you can make changes and do your own, of course, and should should test things. And then, you know, CTA now, call now, okay? So here's an emergency HVAC repair Salt Lake City. We'll be there in 30 minutes call now. 247 Dayton Garage, we'll get it work in call now, right? Someone's calling for garage door repair. Now, you may be thinking, Hey, Sumner, I mentioned I don't have any emergency services. So how do I do this? Does this make sense for me? No. In this case, you're just going to keep the general availability because you don't have any urgency things, right? From the keyword research that we did, you're not going to have any keywords that relate to this. So you can just do at A, okay? But for any of you that have emergency services or emergency products, you can include that here. Otherwise, you're good. You just have one ad. No problem. You can create two versions of this. You can just keep one. But this is really great because people are looking for availability and you're dialed in on availability, that's really good. You're answering their biggest question. So if you don't have urgency, just do add A. If you do have emergency services, do add A, where is it here and add B, if that makes sense. And there you go. So go ahead and fill this in. Start from the top, fill in all the information, start kind of copy look at the examples, kind of copy and paste things, tweak it a little bit, make sure it sounds good. And also, little tool that I want to make sure I don't neglect to mention. Once you write out your ads, make sure you take each headline, okay, count the characters and make sure that the characters are less than 30 characters. So where I am right now is lettercount.com. This is a free tool, lettercunt.com, include a link in the resources section. And we want to make sure that once we are done writing, all of these are under 30 characters. So just to show you another example, here we go. Ah, so 31 actually let's see. So this is 31. Make sure there's no spaces. There we go. Okay, that's why. Because look, if I add spaces, count the characters, 36. But if I delete, 30. Okay? So capture. Let's see. Let's do another one. Let's make sure. All these should be, right, because then they would not be good examples. We just want to make sure everything is under, right? And that's part of the reason why, let's do this, actually. This is a good example. I know I've used a 1,000 times. There's a reason. Okay. Data Da Cincinnati Cincinnati wedding videographer. That's too long. It's 34 characters. We can only have 30. So what you need to do is make it shorter. So another word or another way people describe your city so it could be this. This is one way. If it's too long, here's something you could do. Now it's 26. Perfect. So, okay. Here's another way, 24. Both of those can work. Whatever one you prefer you think is better, use that. But if you have something that's over 30, that's how you would reduce it just to make sure. So fill everything in, start creating your headlines. You can use this Google Doc and literally house everything here. Here's all of your copy for location, pricing, and availability. That's going to match up here. And by the end of this, we'll have our keyword lists. We'll have our headlines. And there's one last step just to get the rest of our what's called copy, the rest of the text that goes into our headline or sorry, that goes into our ad, aside from just the headline. The site extensions, the call out extensions, the call extensions, the display URL, all the other little pieces that make up the other 20% of our ad is where we're going to cover the next video. And once we have everything, this is the hard stuff. Then we just basically set up our Google Ad account and copy and paste the information over from our Google Sheet, from our gooogle doc, very easily and simply, and it makes everything as efficient as possible. So of course, I know this was a lot, maybe one of the tougher and bigger video kind of series here in the course. So if you have any questions, please let me know that being said. Let's get to the next video. 58. Google Ads Pt 4: Descriptions, Sitelinks,Callouts & Display URLs: Nearly there and ready to create our first successful Google ad campaign. This is really the last big step before we actually set up our account and create our campaign, and that is the rest of our Google ad copy. So we've already covered in more than enough detail. You've now got a master's degree in creating a Google search ad headline. We see how powerful and important this is. So we've already covered this. In this video, very simply and easily, we're going to use one prompt that is then going to generate all of this other information basically underneath. So look at the headline. All the information underneath that's what this video is going to be about, and it's actually easier than the headline, because remember, the headline is 80% of the ad success. All of this is 20% of the success, right? So it's important, but it's not nearly as important as the headline. That's why we don't need to spend as much time on it, and it's a bit easier to fill out the information. And you can take a screenshot of this. In case you want to know, I'll show you where everything goes once we set up our ad. It'll make more sense. And you'll use hachBT with this prompt that I'm going to give you, copy and paste the information from hachBT into Google Ads one at a time. But just so you know, this right here is the display URL, okay, this green right here that I'm putting on right here, this first kind of section here that I'm highlighting, that is the description section. Over here, these little short little award winning agency, digital and social experts, right? Certified sales, coaches, service, all of these, okay? Our call outs, we have call extensions so people can actually call us. These right here and these are also important are called stinks, okay? There are kind of like other pages on your website. You can include links to those. So we have, you know, contact us, marketing solutions, industry, we serve, all of that. So it can take up some additional space. You don't need these, but they can be extra real estate. We're making our ad bigger, right? Bigger our ad is, the more it stands out, the more people are going to click, right, for the same price. So these are different links to your website, and then description site like descriptions underneath. So sitelinks, descriptions, callous, call extensions so people can call you, display URL, add description. Those are really the big key parts here, right? So, whoa, it's a lot. It's very simple. So all right, open up the Google ad copy hatchiBDPmpt, in your resources section. From here, we're going to copy all this information all the way down and we're going to go back to our conversation from before with Cha CHiPT you do this for free. Command V to paste, okay? You can leave this as is, if you want, hit Enter. It's going to automatically send all that information into ChachiBT, and then here is the additional business information that ChachiPT needs. Now, here's how I recommend replying, okay? You say, let me know if any info is missing, dot, dot, okay? Now, what we're going to do is remember Remember for the Google Ad headlines for our questions, our question library, we filled out all of these questions here, okay with Import information about our business. What we're going to do is copy and paste that over and see what's missing and then fill in the missing information because we don't want to repeat the work we've already done, right? So, I already have this filled out separately here for Aspen Dental, which is the example we're going to give here or dentist a dentist in Aspen, Colorado. So, go back to here. Let me know if any info is missing. Boom, Command V to paste, hit Enter. Let's see what's answered. Let's see what All right. Sufficient information is available to proceed? Okay, great. So we have all the information that we need here. If anything was missing, it would tell us. So we have here is, remember, we have different ad groups we have our location ad group, okay? We have our pricing ad group. Then we have our availability or urgency. It's creating what's called ad copy, and copy or copywriting is simply text, right? It's text that's part of your thing. Like all of this. All of this right is copy. It's all words. So it's copy. Copywriting, copy, text. Different words for the same thing. Why? I don't know. It's English. Okay. Go back to here. So just keep in mind, we'll have kind of different copy, different descriptions and information depending on our ad, because again, different information is more important for one group versus another. So here are the four descriptions, okay? So there's four descriptions for four different ads. All right? Call outs. And what we're going to do is just copying paces into Google Ads and I'll show you where to do this. We have all of our call outs here for the first, you know, ad. We have our sitink, so sitink text and sitink descriptions. Sitink number two, W and sitink descriptions, Sitink here, and then Sitink descriptions here, right? And so on. Our display URL. So Path one is going to be this, copy that in, Path two, copy and paste that in. Okay? So you have all the information here, right? Now, later on, I'll show you can edit this if you want it to sound a little bit different. But like I said, it's not the most important thing. That's why we don't spend a ton of time on it. It's important, 80 20. It's still 20% still important, but headlines are way more important. That's why you focus all of our attention on the headlines and that's why we don't automate it. But you can change if anything seems off, if it's incorrect, edit, change it. But really good. Description is just the description of your ad. Call outs are just specific, important things that you want customers to know they get added to your description. Sit links are those links that you can go. So instead of going to your home page, you can go to other parts of your website. Like if there's an FAQ section, if there's the contact us page, if there's a specific service page, right? You can go there. For some businesses, you may not need this at all, and others, if you have the extra web pages, you can include that, right? And the display URL, this is basically how your URL looks, right? So let's say our website is www.six.com. Let's say that. Or sixmarketing.com is our website. Well, we can do is have ww dot six dot Marketing slash advertising slash Agency. We can make it look different. Why? Why would we do that? It's a small little subliminal thing. But when someone's searching for keywords in search, and we have the same keywords in our description, in our headline, in our display URL, when we have more of those same keywords, we're more likely to win the click. We're more likely for them to click on us over everybody else and ultimately win that sale. So it's all about keywords, right? Matching intent. It can be, written keywords are spoken. So that's how that works. Okay, here we go. I have so many times. Same thing with the pricing ad group, same idea here. You have to four different descriptions, call out, site links, all of that, all the information here. And the key is you can copy and paste everything into a Google Doc, which I might do here. So I'm just going to copy everything. Great, dah dah dah dah dah, Okay, copy everything over, right? Maybe I want to paste it here. I'm going to separate it. Here, I'm going to use one of these. Let's go. Okay, here I can call this Google ad descriptions and copy. And up here, just showing you exactly what I might do to keep things organized. Google Ad. Business info. I have my headlines here as well, and I have all my keywords remember here as well. So we have everything either in Google Doc, one Google Sheets. Now we have everything. We're good. Now we're finally ready to set up our account and create our ad, so let's go ahead and get to it. 59. LIVE: Creating Your Google Search Ad Account: Right, it's time to create your Google Ads campaign. So first thing, you can go on Google and just type in Google Ads Create Account, or in the UR I'll just type in ads.google.com. So anyway, once you click here on Google Ads signup, you'll get to a page that looks like this. Now, you may notice a Google Ad offer. If you do go ahead and click on that and use this to sign up with your account. If you don't see this, and even if you see this, you'll likely see this again and get an email from Google again. I just click on Start now. Now, before we do this, make sure that you're logged in with the correct email here on the top right if you're using Chrome, which I recommend that you do. So just click and then choose the correct email. I have some sensitive information here so I can't share that. We just click select your business Gmail account. If you don't have a business Gmail account, you just create one for free. So go to gmail.com, whatever your business name is. So it could be like your business name@gmail.com, and use that for all of your advertising. And if that's already taken, then you can do your business 123 or 567@gmail.com and use that. So if you already have a GML account, again, don't use a personal account. Use your business related Gmail account. So if you already have one, go ahead and use that. If not, then you just create one and use that. So there's one thing I want to keep in mind. You can do whatever you want, but that's why I'd recommend. So once we have the correct account selected, which we do, we're going to click on Start now, and that's going to load this page here. So, as you can see, it says, create your first campaign. You may think, Wait, but I want to sign up for my account first before I create the campaign. Again, there's a couple ways that Google is a bit sneaky Google's goal is to get you to spend as much money as possible. It's my goal to help you make as much money as possible. So there's some overlap there, but there's some differences, too. Basically, when you sign up for a new Google Ads account, Google forces you to create a campaign. So we're going to create a garbage campaign because we don't have all the functionality, we need to use what's called expert mode which gives us way more options. Anyway, it's this whole thing, but we're going to have to create a crappy account. There's a crappy campaign, a good account but a crappy campaign. There's no way around it. Why? Because Google wants to force you to create a campaign, start spending money and just make the money. I want to help you make money, not make them money. So first, basic information. Business name. We'll do Bzname here. Business name like Sumner Flowers, or what is it Aspen Dental, right, for this example. Whatever your business name is just some examples. Your website, go ahead and just enter your website here, and I'm actually going to enter ww dot. I actually need to enter one that actually So whatever your website is www dot whatever, hit Next. Okay. So you can go ahead and edit your phone number here if you want to add your phone number, which I'd recommend doing. But you don't have to right now anyway, and I'll show you how to do that later. So you can do that now if you want, but going to and I need to enter legitimate number here, right? So I can't Some information just can't show you because it's personal or it's another business account. So really straightforward, if you are running more of an ecommerce website, where you sell products on your website, like the sale is made on the website. It's not like someone looks at your menu and then goes in your store to buy. No, if someone buys on your website, you're going to choose purchases here, okay? And then the final URL, when someone completes a purchase, maybe there's a thank you page or a confirmation page, you want to enter that exact URL here in purchases. Now most of us is going to be submit lead form, ok? This is for most businesses is what I recommend, okay? And you can change any of this later. So don't worry. It doesn't need to be perfect right now. But just in general, it's nice to set it up generally correctly. So what you can do is when someone gives you their contact information on your website, right? Where do they go? There should be kind of thank you page like, Hey, success, we have received your email or received your request, we'll be getting back as soon as possible, right? A page somewhere on your website, hidden. It's not visible on your website, but it's only after someone enters their name and email, sends it to you. Should go to a page that gives them some kind of confirmation message. And this is pretty baked into website most good website builders. So just whatever that link is, you can put it here. If you're not sure, that's fine. Just put set manually using code after you create the campaign. So we just do this later, okay? That's usually what I recommend. Just get the campaign get the account set up, and then we can do all the nitty gritty later, which I'm going to show you how to do, right? Now, if you get a lot of phone calls, that's mostly you do all your business by phone call. You can select here, okay, and put in your phone number here. But in general, this is good, kind of, like setup. And you can just set up manually using code later, right? We don't want page views or brand awareness, right? This is like our main goal? No, we do not want people just visiting our page or people just being aware we want to make sales, right, because of our sales funnel or marketing funnel. All right, All good hit next. Very simple. And as you can see now, there's no way around this. We just entered in some basic information. Now Google is forcing us to create a campaign. So for this section here, you see on the left, we want to get through this as soon as possible. So for themes, I don't even know if I'm going to try to fill in the most basic information and keep going. Once we get through all this, we have to enter payment details and then our account can get set up. We basically need business information and account billing information to create our account. This is not necessary because it's necessary to create the account, but it's not necessary like this is so limited from what we can do to where we can't build a good campaign right now. Otherwise, we would. Alright, so I'll show you. So we're going to do all countries and territories. Go ahead and select that. Language is going to be English, and I recommend you do the same, okay? I'm going to hit next, see if we need any themes. Perfect. Final, URL, leave it as it is, headline duh duh, du right? Long headline descriptions. Alright. That's fine. Business name is fine. Do you see I'm just, like, scrolling through, clicking. Ignore this. Alright, let's see if that's enough. Our by the way, our optimization score is 99.9%. We have a phenomenal campaign. No. Hit next. Because, again, this is creating It's trying to create a campaign. Okay, at least two descriptions. There we go. Hit next. Let's see if that's enough. We're trying to fill out the basic information, get through this because what it's trying to do is create a performance Max campaign. Remember I showed you the different types of ad campaigns before. We want to create a Google Oh, they're requiring images now. Oh, come on now. Anyway, dismiss. We'll have to upload Logo. So annoying that they forced this. Really obnoxious. But anyway, it's trying to force to create a performance Max campaign, which for other businesses can be great. But basically, it's this campaign that makes Google a bunch of money. That's all it does. Because it runs on Google, on YouTube, on Discover, on Gmail, Google Display, all these things, but it doesn't make you money. I'll just waste your money. So we want to create a Google search ad, and it's not letting us. That's what's annoying about this. And if there's a way around it, trust me, I would show you, but there's not. So I'm just going to upload the images here and the logo. It could be anything. And then we're going to move forward. Alright? So I just uploaded a photo of my brother. Hopefully, that works. Hit next. That should be sufficient. Okay, we still need an image and I'll actually show you we can use free stock images, anything. Doesn't matter what it is because we're not going to do. So we can just search, boom, select. There we go. Give it a second, hit Save. There you go. That's a little hack. You don't have to upload images can make this process go faster. Hit next. We should be good now. So it's a real example of what's going on. They didn't used to require images, by the way. This is new. It's really obnoxious. Let's see. Da da da. Let's do change bid strategy. Let's focus on it doesn't really matter. We'll do conversion value for now. It doesn't really matter for now. I want to see if they had more options, which I'll show you. There's way more options for Google Search ad, specifically for budget, do the lowest budget possible just in case you forget to turn this off. We'll see if we can do I'm just going to do one. Okay? This is Brazilian has, but it's the same in dollars, the same process. I don't know what's doing that. So one, let's see if that's enough. There's probably going to tell me some kind of minimum, okay? So average daily budget. You want the lowest possible? Good. So we got away with one. That's great. So $1 day, that's the worstase scenario. If we forget to turn this off for 30 days, that means we spend $30, but don't worry. We're not going to. Alright, then account details. Alright, if we have any promotions, which you can Google. Google add promo codes, probably not going to find anything, and that's totally fine, so it's usually the case. Alright. And lastly, let's see, do you want personalized guidance? No, Does your campaign have European Union political ads? Do you run political ads for the EU? Probably not, right? Just make sure you don't. No one in here should, but if you do, that's cool. Brazil all the time. Great. Ignore the create New payment profile. What we're going to do is hit Submit. And then Google's going to ask us to enter payment details. So of course, like I said, I can't share that section because I can't show you my payment details, it automatically like preloads with some things that I've saved in Google. We just hit Submit here. Enter your payment details, and then you'll automatically create your account, and it will create your $1 a day campaign. The next is we'll go into the campaign, pause that one, and I'll show you how to do things correctly in your campaign. So go ahead and hit Submit, enter your business payment details so it can be a business credit card that's what I recommend, by the way. Especially if you have a credit card with points, which is what we do, you obviously should put all of your marketing on some kind of business credit card that has points. And literally, my wife and I fly most places for free and get a lot of free hotels because of our points card. If you're curious what that is, I can share that. I'm not promoting it or anything. Just a little strategy that we should know as business owners, right, which I'm sure many of us are doing. So, yep, go ahead and hit Submit, enter your payment details, and I'll see you in the next video. 60. LIVE: Creating Your 1st Google Ad Campaign (Part 1): Once you fill out your billing information, you should get to a page that looks like this, adds.google.com. So once you get an account, it'll look something like this, maybe not identically. And from here, what you want to do is click on campaigns. It's the first thing you want to do. All right. And you want to pause all campaigns that are currently running. Now, if you just create your new account you should have one campaign that's green over here. Okay? Green means enabled, gray means paused and red is to delete. So I have some campaigns listed here. So what I'm going to do is click to Select All, all 16 selected, and I'm going to pause. So make sure you do the same thing. Select All, and then pause. Now, if you are currently working with a marketing agency and they're running Google ads, then you want to be careful with this and get confirmation from them and make sure you're not messing anything with them. Or maybe you previously worked with them, they stopped. Then what I'd recommend doing is unless things have been going great, keep them running. But in general, we want everything else pause to make sure we are focusing on this campaign at least to start. In most cases, you're not going to have 16 campaigns. You're just going to have the one that Google force you to create, whatever that name is, you're going to pause, likely that one. So you probably have one campaign, pause that, and then we're ready to create and keep things organized. So to create a first campaign, finally, top left, we're going to click on create and click Campaign. Okay? And basically how it works, and you'll see how this works, especially at the end, I'll go back and show you each part. There's the campaign section, the ad group section, and then the ads. That's sort of the overall categorization. We're going to create one campaign with three ad groups, and each ad group is going to have at least two ads. You could have more, but it's going to have two ads, okay? So six ads, three ad groups, one campaign. It'll make sense as we go through it. So we're creating our first campaign. What I recommend to get started is website traffic. So select website traffic. Okay? I'm going to have to move myself here in the middle so we can see everything. Click on Ignore all this, click Continue. Alright. For campaign type, this is what Google forced you to. We do not want to run this. This is just going to waste our money. We want to click on search Google search ads, not Dmangen, not video, not shopping, not display. Some of these, you can only run, for example, Google Shopping campaigns, which I've run for clients in the past, successfully. It's actually a very good campaign. This is for ecommerce. If you have a shop by website, if you sell nationally or even internationally on your website, you know, selling products, this could be great for you. You need a Google merchant account and all this other information very complex, much simpler and more effective that every business can use is search. So hit Search, okay? So enter in your business website, just for this example. This is going to be our website, okay? Hit Continue. And then we need a campaign name. What I recommend doing can name this whatever you want. This is for you for organization purposes. No one's going to see except for you. So what I like to do is the business name and then so we'll do dash and then Search, right? In case we want to create other campaigns in the future, it's just our search campaign. Okay? Click on Create We Start New. In case you get that pop up, we want a new campaign. What do we want to focus on? So for now, we're going to do clicks, right, because we want to pay per click. This is a CPC or PPC model. Paper click, PPC. CPC is cost per click. I'll show you all that in a second. This is what we want to focus on for now because everyone can use clicks only if Google Tag installed and are getting significant and correct conversions. Do you want to optimize for this? But even then I'd recommend setting clicks. Now, here's what's really, really, really important, right? It all comes down to it. We have the right targeting. We have the right copy and ads that we're going to we have the right budgets, right to have ROI, we need to have the correct maximum cost per click. So I absolutely recommend setting this, all right? Now, really quick, if you're completely unsure, which I'll show you what to do here in a moment, start with something around $2.50, based on current averages for local businesses, but you want to follow this format right here is what I highly recommend. I've added to the master keyword list, so we have the SEO keyword list. Google Ads keyword list. I've also added a new tab called Google Bid Calculator Max Bid Calculator. And from here, all you do is you fill out your basic business information, and it's going to give you and calculate your maximum bid, what you should put here. So in this case, this is telling me $2.55. So what I would do here is put $2.55. That's what I'm going to do, okay? Now, how is this calculated really simply, right? Look at the past date range. This could be the past year, past six months, past three months, make sure it's the same data for all. So if it's the past three months that all of this should be for the past three months. If it's the past year, all this for the past year. What I like to do in general is the past year. I like to see just total data because when it's less than a year, it's going to be seasonal. So if you're able to pull the past 365 days worth of data from your website, this is what we want to use. And if you don't have this, don't worry. We're going to couple Google analytics later. It's going to help you identify this information. But most businesses should know this information. It's very important to know, especially with digital marketing. So first, okay, focusing on our website because we're creating ads that are going to our website. So depending on how our website performs, is going to determine our maximum bid, right? And by the way, so maximum CPC bid limit, that's maximum cost per click bid limit. What that is is basically this. We put this number in. This is the maximum amount of money we're willing to spend every time someone clicks on us. So for every click, on average, it's not exact, but it's very, very close, especially the aggregate. It's exactly this, almost exactly this. Every time someone clicks on our ad, or Google Search, Google's going to charge us $2.55. If I put, for example, 175, that means every time someone clicks on our ad, it's going to be or one of our ads we have multiple is $1.75. Does that make sense? So in this case, it's $2.55? That's the maximum. Now, we can spend less than that. And Google and certain keywords might spend less, but this is the maximum we're willing to spend, if that makes sense. It's the maximum we spend per click because everyone puts in different bids. So kind of like an auction, right? When you're bidding in an auction, whether you participated in one or not, right? When someone sells, like an antique furniture or a motorcycle and some car auction or whatever, who gets it? The person with the highest bid or if you bid on Ebay, right, the highest bidder gets the thing. It's somewhat similar with Google, but not exactly that. So it's not this exact same, but it's that similar type of idea. Advertisers. So now you're not just a business owner or marketer, now an advertiser, and I'm an advertiser. When we are other people are creating campaigns, and guess what? Other people are also targeting your same keywords, okay? Some of them are going to be very competitive. Like, a lot of people are targeting the same keywords. Other ones are not going to be very competitive. And basically, the more people, the more advertisers are trying to bid, you're trying to get seen for the same keyword. What does that create? Competition? About a keyword is like it's like a bottle of sweet tea in a grocery store. And for some reason, we all love sweet tea. We're all addicted. And everyone's going after the sweetea. Well, guess what? The grocery store is going to raise their prices, right? Because everyone wants this product. So if everyone wants this keyword, it's going to be more expensive. Well, why? Because a lot of people want it. It's very competitive. It's very in demand. So, the more advertisers are bidding on a certain keyword, which we don't exactly know what that is, the higher it's going to be, okay? The average CPC, the average cost per click is going to be. The less people are, you know, attacking, going after, trying to grab that keyword, trying to get their ad seen for that keyword, the lower it's going to be. And we have to find that balance because we need to have a bid, basically that's high enough to where we get seen. Because let's say we put in $0.15. For certain keywords, by the way, you can get seen for $0.15 and get clicks and all that. I've run multiple campaigns this way, and you might see this for yourself. But most keywords it's not that's very, very low, right? It depends on your industry and all of that. But in general, $0.15 with Google Search Ads is very, very low too where you're going to get some clicks. You're going to get some sales, but it's going to be hardly anything. It's gonna be very, very profitable. But I Imagine you just get one sale a month from that. It's something that's good, but like one sale? What if we could get like 50, 100, 200 sales, 1,000. Right, much more. So it needs to be high enough to where it's competitive with everybody else, but not too high to where we're winning the click, but we're losing Okay, there we go. We're winning the click, but we're losing money. Does that make sense? High enough to compete, but not so high that we just outbid. Like, for example, if you're at an auction, someone bids $500 and you bid $1 million, you could have won the auction at $501. You didn't need to go to 1 million. So the same thing here. It's gonna be this kind of balance in this game, but the reality is, how do you know the right cost per click? It all depends on your metrics, okay? All that matters at the end of the day is what is profitable to you, okay? And I'm going to actually help you to be able to increase your cost per click bid limit to actually spend more money and make more money, not just spend more money and make the same money, but spend more money and make more profit, not just revenue, but profit when we cover LTV or customer lifetime value in a later module. So aside the point, what we do? In the past year or if you don't have the past six months, as long as a date frame as you can get over a year is way too long. So I would do the last year because that's pretty indicative of the next year. So in the past year, how many clicks did you get on your website, okay? If you don't know, we're going to cover Google Analyx later, and Google's going to tell you how many clicks you got, but you should be able to see this information on your website Builder, for sure. That's super, super important. Log in your website, go to your stats. If you're working with a marketing agency, you can ask them this information, and they should absolutely have this. If they're not tracking it. That's a huge problem. So website clicks. And let's say for the sake of this example, we had 1,000 website clicks in the past year. Of the 1,000 website clicks, how many people submitted their email? They became leads, right? They either called us or they emailed us, or they messaged us in some other way, like on text or WhatsApp or whatever. But how many of them turn into contacts, Leads, people that contacted us. So out of 1,000, let's say, only 40, 40 of them actually contacted us by calling us, by emailing us. And out those 40 leads, 17 of them turned into customers, right? 17 of them became full paying customers. Okay, great. So you're following me here. Okay? The 17 people, this is just an example that became customers generated $6,375 in revenue, okay? So, right? I don't know what that is, right? So that's this divided by 17. So for our business, let's say each person spent $375, okay? And we think, Oh, that's so much? Well, it depends on your business, right? Or Oh, that's so little. It depends on your visits. So that's how much revenue we made. And let's say on average we make 40% profit margin from this, our net profit is 40%. That leaves us with a profit of $2,550. And that gives us our MAX bid. Well, wow, think about this. Remember, this is our maximum cost per click. So if it costs us think about this. If it costs $2.55 every time someone clicks, and we get 1,000 clicks to our website, right? So 1,000 clicks times $2.55, that's a total cost of what? What's the total cost of advertising? $2,550. So based on our data, on average, it could be more. It could be a little bit less, but on average, when we spend $2,550 on Google search ads, we can expect to make how much profit? $2,550 in profit. And if you subtract one from the other, which is pretty obvious, that's $0. It's like, what does that mean, Sumner? Basically this. This is why such I'm really focusing on this for the video because it literally one of the most important parts of anything with digital advertising, period, especially with paper Click platforms like Google, which is the largest in the world and has been for quite some time. So what that means is, this is our maximum cost per click. This is not the average. So at the highest, we're going to spend $2 and fit $0.05, we're also going to spend $2.25 per click for certain keywords. We're also going to spend $1.75 for certain keywords, for example, not literally, but just for example. For some, we might spend $0.15. For some, we might spend $0.75, $1, right? It's going to be at or below. So what does that mean? Worst case scenario, every single click, okay, is $2.55 cause that's our maximum. So it could be, in theory, $2.55 per click. That's a total of $2,550 that we spend, but the good news is we should make that back in profit. So in this situation, let's just assume every click is $2.55, but some will be high or some will be at this, some will be lower to our profit should be more than what we spend, right, already. But even in the worst case scenario, what does that mean? That means that we spent, basically, right? We spent this much on advertising. Okay? Oh. Right here. This much we spent on advertising. This is what we made in profit in the worst case scenario. Advertising, profit. So what does that net out to $0. In the end, we spend we don't make or lose any money, but what do we get? We get 17 new customers. How many of those customers are going to repeat from you again and again and again, year after year after year. How many of them are going to refer their friends and family? How many of them are going to a Google reviews, Facebook reviews? How many of them are going to become part of your affiliate program that we cover later and actually become your salespeople that fight for you 247 and bring you business better than your own salespeople and you only pay them when they make a sale. We'll cover that later as well. See what I'm saying? Worst case scenario, we spend zero we don't make any money. We don't lose any money, and we gain new customers. Basically, we can make this machine that at the worst case scenario, gives us customers for free, and best case scenario, we actually make money and get new lifelong customers, if that makes sense. And if you got lost with all this, I know it's a lot of numbers and all that. We're all in different phrases. For some of you, some that's so obvious and others are like, I still don't get it. Just follow the formula, okay? I just want to explain it so you understand. If you don't feel fully understand, this is all you need to know. And the only two numbers here, I recommend filling this all out so you know your numbers. And if you don't know, this is unbelievably important. And we're going to cover this more later, so don't worry. The only two cells you need to fill in with this tool to work is the profit cell, which is why it has a star. And the website clicks CLL, which also has a star. These are the only two. Like, for example, right? I'm just gonna delete these. Oh, actually, well, yeah. So I'm just going to paste that again. Okay, so I'm going to delete these. Okay. What's going on here? Alright, 25 50. Okay, there we go. Delete these. There we go. Look, we still have our MAX bid if I include these because all that we need is the profit and our website clicks, right? Because that's all it is. It's profit divided by website clicks, gives us our maximum, the max we're willing to spend. And you can do whatever you want. You can do a little bit lower if you want. But that's the psychology behind this, and this works because worst case scenario, you get free customers. Best case scenario, you get customers and you make money. So both. Okay, so that's how we're going to do. So again, for our business that's $2.55. Alright. Ignore this, hit next. There's going to be a lot of opportunities for Google to try to take money from you without giving you a return. And this is a prime example. Unselect Google Search Partners and Google Display Network. Why? Google Search Partners are other they're partners They're not Google. It's other websites. Other search engines like cnn.com or others, which I recommend not running, right? Because we're creating ads for the Google platform. It's the 80 20 rule. This is where most of our customers are. And we want to make sure all of our budget is going to the highest converting platform, which is Google. If we select this, that means we can show up on all these random websites, and our ads look weird. It doesn't even really make sense. It's just the way that they're served. You're going to likely see a much higher ROI by unselecting this. Same thing here, Google Display Network. You know, for example, have you ever seen an ad of, like, a mobile game, like I don't know, Candy Crush or what's the other one a Temple run? That was an old old school game. You know I'm talking about, on your phone, there's these different games. So that's an example of Google Display Network. Your ad could show up on one of those games. And my think, Oh, Summer, I want to show up everywhere. No, because these people who want to play a game, for example, and other apps, too, the mood They're not in the mood to buy. We want people who are searching on google.com, the biggest search engine in the world. Looking for your products or services, that's where we want to target. Not these other random, like, Oh, people who are interested in new sites, people who are playing a game, we don't want to show up to them because they're likely not going to convert. But the reason these are already selected is because Google can show you in more places. You get clicks on those places. They're not really qualified clicks. People might accidentally click, too, and you have to pay for it. It is not worth it. So unselect these, we want to put all of our budget toward Google. Does that make sense? So unselect those. Alright? For location option, we want to select our country Well, actually, sorry, for here specifically, if you were in commerce site, you sell everyone in the United States, select the United States. You want to select enter another location, okay? Now, here's what's key. You want to select certain zip codes. I'm just going to type in like a random. So here we go. Okay. Certain zip codes, certain neighborhoods. I'm just going to show you some different examples of what you can target. So think about all of the ZIP codes. Neighborhoods areas. It can be bigger areas or small, Let's see if this works. It should be similar somewhat similar to your Google business profile. Not everything is going to be overlapping, but pretty similar. So very simply, whatever you're targeting in terms of your service areas with Google Business are very similar to what you should be targeting, but target everything that's relevant. So any zip code that you service, if you're getting customers, a good number of customers from XYZ zipcode, include those zip codes in here. And you can also do towns or neighborhoods. It doesn't really matter. And you can have overlap, that's fine, because it's just going to be like two circles, and you're not going to double, you know, have two ads on top of each other. It's going to it's go to advertise. Like, it's not a problem if you duplicate, for example. Like, for example, let's say that this Blue Ash Ohio is inside ZIP Code 45227. That's fine. Why? Because overlap is not a problem here. So every ZIP code town, whatever that you can think of that you serve, enter them in here. You only want your ads showing up here. Again, unless you ship internationally, if you're more of an e commerce site, then you want a specific country, right? You can have multiple countries. But this is super super key, okay? That's where we're hyper targeted. And so you just fill those out. Let me just A. Let me do I'm just sticking with something that I'm familiar with, right. That's why I'm constantly going back Hamilton County. So maybe it's an entire county, right? As long as we have customers in the entire county, target that county, right? So zip codes, towns, counties, cities, like, big cities, okay? Right? And there's a couple of different ways. So we have Cincinnati Ohio, Nielsen, DMA Regions, we have CincntOhio United States City. You just include both. It's not a big deal. It's not going to be perfect, but we just want to kind of get overall. And for the include here, we want to have presence, people in or regularly in these locations. Basically people living here or spending a ton of time here, at least. Here is presence or interest, people in these locations or who have shown interest, like are just generally they could be living in India, but they have interest in Hamilton County, Ohio, for some reason. Right? That's not who we want. All those little things that Google's trying to do to take your money without giving you return, and I'm like, swatting them back like, no, no, no. Like, it works. It works well, and Google's great. But I hate that they do this. And that's the reason they do this. So I'm kind of guiding you through here, like a ship going through Rocky waters. For the languages, what language do your customers primarily speak? Co be Enlish, English and Spanish. But I recommend one language because your ads are in one language. So in this example, it's gonna be English. EU political ads, no. Allright? This campaign does not have European Union political ads. Ignore advanced segments we don't need. We just want to target people searching certain keywords in a very specific area. That's where we're going to make money from. So for more settings, leave optimize prefer best performing ads. For start and end dates, we have D D D D D. Start date here, and then we have no end date, that's good. Leave that as it is, because at anytime, just like we showed you in the beginning, or I showed you in the beginning, you can pause or remove a campaign at any time. So we want to do that manually. We don't want to have an automatic, like, our ads are running, it's going great, and then they get shut off all of a sudden because you had an end date. So make sure there's no end date set. For Ad schedule, you can actually schedule at very certain times. If that is for some reason, advantageous to your business, okay? So you can do Monday through Fridays, Mondays, Wednesdays, Thursdays, right, all of that. You can do that. I go ahead and leave all day generally because Mike, as long as someone's searching, they're interested, right? And maybe you have more urgent stuff. If you have more urgency, like urgent services or whatever, and they are usually only after hours, you can run it then. If you, you know, have a campaign where, you know, you say, like, available now, you know, call now, all of right, where people usually do it, right then. Then maybe you want to only run it during the day and not after business hours. But in general, I leave it all day. But if you think it makes more sense for your specific business because there are thousands, tens of thousands of different businesses, and you think it makes more sense to only run during certain time, feel free to do so, okay? And for more settings, oh, sorry, we already Oh, yeah, I just collapsed again. Okay? Add Page feeds. Nope, leave that as is campaign your rail options. No, leave it as is. Don't worry about all this junk, and we're going to go ahead and click next. This is new, for Google. So AI Max, don't use this. This might change. But every platform now is using the AI for everything, and it sounds really great. And in the near future, that could really improve. And it says, Oh, like campaigns that use this AI powered performance, get 15% more conversions. I've run so many I run Facebook ads Inscram ads. Google Display ads Google Search ads, Google shopping ads, Amazon ads, Etsy ads, Pinterest ads. I've run all kinds of ads. They all have something like this. And again, it takes your money. It doesn't usually make you money. It's stupid. So do not let them optimize. It sounds great. Oh, you can optimize your campaign with AI. No, I'm going to show you how to set it up and optimize it correctly. If anything changes, I will let you know. But for now, leave AI MAX unchecked. So this is what we don't want Mmm. Turn off is what we want, just to show you. Just be super clear. He I didn't do anything there next. There we go. All right. So let me just scroll myself over here because the button always changes. So get help creating your ad. I already helped you create your ad. We're good here. This could be helpful if you want to see what Google comes up with. You just put in your URL and what makes your products or services unique and it can generate headlines and descriptions for you. We already did that. We already did all the work, and usually this isn't very good. Even though it's from Google, you would think, Oh, well, they'll do the best job, right? No. Just like Google Site Builder is a terrible website for Google Search, even though Google offers that website Builder. So we're going to hit Skip. And because of the website that you input, Google automatically gives you a list of potential keywords to target. Now, do you notice anything sneaky about these keywords? What are they missing that we already covered? Remember we talked about match types. All these keywords are in broad match, which means, for example, cheap dentists near me, which is usually a terrible keyword because you all want people that are looking for pricing and, like, the lowest deal unless that's your differentiation is price. But in general, I recommend that's just it's a tough business to run, honestly. I don't generally recommend it. But you could be very successful with it. Many businesses have, it's the easy thing that comes to our mind. But anyway, cheap dentist near me, it could be cheap, free dental work, dentist with no insurance or you know, whatever that accepts food stamps. It could be all these, which isn't a problem. But I'm saying it's just all these broad keywords. I don't know. I'm just coming up with random examples. Broad Mash just pulls all these random keywords that are not going to make you money, okay? So they need to be in the correct format. So first, you can look through this list. If you think there's any keywords that are relevant to your business, you can go ahead and copy. Let's say, let's see. Let's say this. This is a relevant keyword to us. Tooth replacement near me, I'm going to copy that. Go to my master keyword list. Okay? Remember, Google Master keyword list. And this is just Most keywords are going to go here. If you're not really sure it's going to go here, this is only for availability and urgency. This is only for pricing related. So we're going to go down down to the end, and add it right here. Command V to paste. And you can do that with any other keywords. I'll say that's the only one that I want to add. Command A, delete. Very important. Delete everything here. Then what we're going to do is go back to our master keyword list. We have all the keywords that we want, and you're going to start with the local general, okay? So this is from Row three. Down down down down down. Select all these command C to copy. And then what you want to do is go to Google. Type in keyword match type tool. I don't have a link to this in the resources section as well. It'll take you to this free tool that automatically takes all your keywords and puts them in the correct match type. What does that mean? Will command Beta paste here? For Match type, select Exact Match. None of these other ones. Exact Match. Make keyword list. And then what we have here at the bottom is our final correct list, right? Because they have brackets before and after, Command A, Command C to copy, and then we Can GoodWork Campaign and Command V to paste, right? There now in, as you can see here, Exact Match, which means when I target, let's go to the first one, something simple, right? All on ex dental? I don't know what that means. Anyway, this is just an example. So cosmetic dentis Aspen Colorado, we only target cosmetic dentis Aspen Colorado. It could also trigger cosmetic dentists Aspen Colorado. And there's no way really around that. Either exactly that keyword or almost exactly that keyword, some plurals or some slight differences, but that's it. If it were in, again, like this. Phrase match, that means any phrase that contains the words cosmetic dental Aspen Colorado. It could be best cosmetic dentist Aspen Colorado. Cosmetic dentist Aspen Colorado near me, certified cosmetic dentist Aspen Colorado. It could be good keywords that are relevant. It could also be irrelevant keywords. That's why we're not doing phrase match. Phrase match and Broadmatch you lose control, and you lose more and more control. Less control usually means lower ROI, right? So our key is, instead of having a few phrase match or Broadmatch, we want to have a lot of exact match. So it's all relevant. It's basically hyper focused. So going back, we can edit this ourselves. It's just a fast way of doing that is using the tool. So now they're all exact match. We only target these exact keywords. Allright? So I know this has been a lot. That's why I'm breaking this up in the next video, but we're almost there. We now have our campaign. We have our ad group set up, which I'll go back and show you how everything looks in campaign manager. And lastly, is our actual ad, which we're going to create right here and we're going to see a preview of it over here what it looks like. You know, select our budget, review everything, and then we're good to go. So go ahead, calculate your maximum budget, follow all the steps here, and I'll see you in the next video. 61. LIVE: Creating Your 1st Google Ad Campaign (Part 2): Now part two of creating your first successful Google search ad campaign. So before moving forward, we want to make sure that we have all of our headlines and Google ad copy open, which we previously had Chachi BT create for us using the correct prompting. So in this case, I have all my headlines here and then all of my other information starting here, right, descriptions, calllos are here, site links, and I'll show you how to get it because this is directly copy and pasted from Chachi BT. Alright, so first, final URL. You want to make sure that you have your business homepage. And again, very important to make sure that you optimize your website using the framework, especially the homepage that I showed you. Otherwise, this likely is going to work well. It doesn't have to be exact with the format that I showed you, but overall, you know, set up for conversions, converting visitors into buyers. It could also be a service page if you have a list of all of your services. If your keywords are targeted in a way to where people search, they're ready to buy. But in general, you just keep it simple, have the homepage and make sure you have the full URL. So in this case, it should start with hchTpt dot slasASwwt and then your website, domain.com. Okay. So make sure it has not. Let me just not this, this. And you'll actually see a warning. Let me do that one more time. Right? We want to have the full HTTPS, which is right here, right. So just make sure it's formatted like this. For display path, that's going to be here in our Google Doc. So we have display URL path one, Path two. So we're going to take Path one. Come see the copy, paste here, Path two, copy, and paste. Okay. Now we have the headlines. For the headlines, if there's anything here, same thing with the descriptions, delete, because we already created it, so we don't want. So there we go. Okay. And we're going to have three headlines, at least three headlines are required because up to three can be shown, so that's why we have three. Well, perfect. We have in our headlines, right starting with our, again, location ad group, the same here. Do you ever add A, Okay? And again, this is just for example, so I'm just going to use this. Let's say this is our headline here. Okay? So headline one, headline two. And then headline three, right? In case, it would be headline one, two, and three. Okay? But I'm just using this just to kind of keep it more consist. And remember, anytime you see a pin here, that means these headlines should be pinned. So pin, okay? Show only in position one. Pin, show only position two, and for number three, write one, two, three, pin. Show in position three. So one, two, three. Same thing here. So it's headline one, pin position one, headline two, pin position two, headline three, pin position three, right? We want to have that because it's it's going to perform the best. You can fill out more headlines. I'll just automatically swap out your headlines for others, but this is what I recommend these three. I want to be super hyper targeted. Next, for the description, right? We can delete at least two descriptions are required, so we get back to our copy. All right, starting with our first descriptions. All right. First description here. Second description here. Okay. Third description here. We actually have four. See if this allows us. It should. And last description here. Remember, the headlines are what's really going to sell your ad. That's what's going to determine most of the success. So I like to actually have more descriptions, and these descriptions will automatically be cycled through. So sometimes our ad will have this description, other times it'll have this one, other times it'll have this one, and if we scroll up here, we can kind of see what this looks like, right? And we can click to see the different versions of what this looks like, right? So this is all the forms of our ads and kind of how it's going to be shown, okay in general, on mobile. So far, right? We are not done filling this out so our descriptions are here for images, no need to upload these for Google Search. Okay? For business name, whatever your business name is. Okay. Exclude your business logo unless they ask you for it. Not a big deal. Stinks. Okay, now we want to add our stinks, and we go back to our Google Ad copy. We have sit links here, okay? These are the titles, and these are the descriptions. So this will be stink. We can just format one, two, three, four, and five. Stink number one. Okay? Hit plus. So there's the title. Well, they call it the text. Oh. Actually, I don't think I did everything. Book. No, book. There we go. All right. Description here. Go back. So it's a lot of copying and pasting. And then here, Okay. And then final URL. Now, with Sitlinks, this is what is especially about stinks. Each stink needs to have a different URL, different final URL. So, for example, book Dental visit. This should link to your let's just say it's httpsw.aspenental.com. I'm actually just going to save this for the future. I'll save this here at the top. And let's say so it's whatever page on your website is specifically about contact. Let's say it's contact, okay? So that's when someone clicks on this site link, and let me go ahead and click on Create real quick just to show you what that looks like. Okay, so we have the title, the description, and then the final destination super super simple. Let's scroll up here. Should take a second to show up. There we go. So when someone clicks here, Book Dental visit, click so if they click here, this goes to our homepage, remember? Because our final URL is this, this is our homepage. But if they click here, Book Dental visit, which is our first site link, right? It's a link, that goes to our contact page. Okay, to ready to book. So it's wherever they're ready to book, they could be booking, you know, if they click Book, that means they want to book, so that can take them to that specific page. That's why we have the main homepage, and then we have specific sub pages, depending on what it is. So that makes sense for each sit link, okay? So next we have okay, go back to our site length. Here we go. So we have number two, denturs and implants. Let's say we have a specific page about denturs and implants. When we click on services, it opens up, you know, like on our home page. We have our main services. They colit dentures and implants. It takes them there. We have an offer for new patient visit. Maybe that's a landing page. Maybe that's actually a separate URL with GetResponse. It'll be that. Full dental services. That could be all of our services. Okay? And then insurance check if we have that page. But let me know if that makes sense. So let's say we have a specific page for just a web page about dentures and implants. So we're going to go ahead, come in and see the copy. Go to sitelink two, dentures and implants, description. All right, description two, final URL, right? I'm just going to wrong one. Here we go. It would look Here's an example of what could look like dentures, I plants Iprans Implants. That could be example. You're not going to make something up. You need to go to your website, find a specific page that is most relevant to that sit link, copy it, which you can't really see here, but I'm going up in the URL, copy everything and paste it over here. But this is a example of what it could look like htps dot dot slash slash d.business.com slash and then Whatever that is, okay? I'm going to click on Create. And you can see how that updates. Right? So someone clicks here, go to our homepage. Someone clicks here, it takes them to our dentures and implant service page. Maybe it has our pricing, you know, photos, more information, maybe a link on that page the book. People want to book right away, right? They're more in a hurry. They're like, Hey, you know, let's go. They can book here. And we'll just do one more to show you an example. So da da da, last one. And I recommend, in general, if you have four unique pages, have four. Have four sit links. You can have more. That's totally fine, because some site links might be more relevant to certain searches than others, and Google can kind of account for that. So here we go. Exams, X rays, da da clear next step is description two and final URL. For this case, let's say, on our website, say, I know what it is on our website. It is, What is this one? New Patient special. Let's just say that's the name of the webpage, okay? So when someone clicks here, it takes them to the new patient visit. Perfect. I'm going to click on Create, so it's going to get solidified into our campaign. And again, you can go ahead and fill out. I think it's pretty clear. I just go through and do the other four and five. But we're good. Okay, just to show you how it's done. Almost there. Next, we have callous, right? So call outs are basically kind of additions to your description. It's just more information. They're super short, super punchy, and they just add more value. Like, it just shows all of the good things about your business that might not be in your headline. So that's the purpose. It adds to your description in your headline, and you have a maximum of 25 characters. So here's our call outs, okay? We want to include all of these. So there's one. Here's two, right? Here's three, and they all need to be under 25. This one's not. So So we might need to reduce the size here. Chi PT usually counts for this, but this is just an example just to show you. Let me see, yeah. So that's right at it. So yeah, just kind of condense that down. New patients welcome, right? Important information to our customers. Some are more important depending on who they are, right? And we're just going to fill them out and we do more, right? We can have multiple. And as you see, as we're adding these, our description here is getting longer and longer with just more good information. And that's going to So again, when our ad matches the user's query, their search, the more likely we're going to get that click, it's more relevant because that's one of the factors that Google uses to serve ads, to show ads is relevance. How relevant is this ad to the search? And by adding these, it makes it more relevant. And, of course, make sure everything's accurate. Of course. You're going to make things up. So I hit Save, hit Apply. Okay? Hold on. Di add those in. Yes. Yep, there we go. Okay, getting ahead of myself sometimes. So call outs. We can click on more asset types, just to show you. Are you running any special promotions, okay? So this is kind of cool to where you can enter a new promotion. It could be a percent off, monetary off, a specific item, and then that specific item. So if you're not running any promotions on specific items, then you don't need this. It's just kind of show if you want, because it shows up at this special little promotions tab, okay? And very important, definitely do this. Select Well, unless it's ongoing, have a start and an end date for this. And then it'll automatically be a part of your ad during, you know, you know, these dates, for example, it's automatically here. Or you could say no end date, and it just in perpetuity, it's always a part of your ad, okay? So if you have a promotion that you're running, use this. But if you're not, or if it's, hey, this is already too much, you're totally fine. You don't need to. But it is if you are running promotion, I would absolutely do this. I just want to make that clear. So, you know, promotion is it Black Friday? Is there something that already exists here, okay? If not, just select none. Select your language, your currency. Let's say it's a percent off. Let's say it's ten, so it's 10% off, 10% off, teeth whitening. I don't know. And then we want a link to the page that's specifically about teeth whitening or the specific promotional page, whatever that is, whatever is relevant to that. So when someone clicks, they go exactly there not to some general page. Otherwise, you're going to click and then click off and you just wasted money on the click. So is it only applies to orders over a certain amount? Is it with a certain promo code? So maybe it could be 10% off, new customers, right? You could do your homepage and then promo code, m we love you. Okay. Since special. Whatever it is, like, new customer special. Something like that. Whatever it is, whatever promo code you want and all of that. It's really simple. So I'm going to hit cancel cause we don't have a promotion right now. Alright. Cancel out of that. Alright, calls. If you do a lot of business by phone, which is most businesses, absolutely add a call number. So just entering your phone number here and hit Save. And that's it. Easy. Then your phone number will then show up. And actually, let's go. Well, I want to be careful adding phone numbers because it shows any information here. I would stay away from messaging for now. You could if you have messaging kind of set up, but I would just keep calls, promotions, prices not really necessary. Structured snippets, lead Forms app, leave that all blank. Okay, hit done. So we're good here. That's all of our app I can click Edit at anytime and edit all this information. Just give it a second to load, it takes us back here. Scrolling down, scrolling down. If you want to add any asset types, you can. Feel free. If you want to add any of these, you can. But for a lead form, I recommend just kind of using that on your own website and all of that because that's how most people use this. But yeah, call outs, calls, promotions. If you have promotions, that's why I would make sure that you have, okay, which we do. We're good. Hit done again, hit next. Okay? So here for budget, we want to set a custom budget, okay? Now, Google gives you an estimated budget. Ignore that. It really doesn't matter. How much are you willing to spend? This is completely up to you. There's no one who can tell you otherwise. And you can start entering. I think $1 is the minimum currently. It might depend. Yep. So you can set it at $1. So basically, this is the maximum, not how much you will spend, but the maximum, on average, you'll spend per day with this campaign. So $1 a day, that'd be $30 a month, right? $10 a day is $300 a month, et cetera. If you're wondering, Hey, Summer what should I set? If you're on the lower end, right, a lower budget, I would send anywhere $5-10 a day. On maybe the middle side, ten to $20 a day. And that's a good place to get started. And you can start running it, start seeing results from it. And if it's successful, then start increasing it, right? For example, if you set your budget to $10 a day, and later when we talk about, you know, tracking our conversions and all of that, setting up our Google Tag, and you see that your campaign is successful and you want to, you know, spend more money on Google Ads, you just increase it increase to 15, then to 20, 25, 30, right, keep increasing it once a week. But anywhere $5-20, I would say five to ten on that lower end, you know, ten to 20 on that other end, start there and then scale up from there instead of having this massive budget right to begin with. But it can also be lower. If you want to spend $1 a day, you can, but just keep in mind, right, the estimate here is about 11 clicks per week. What I want to see is, you know, at least I would say 25 clicks, at least, you know, 25 clicks a week. But so if we do $3, right? We can kind of increase that. That's why at five, we should see a pretty solid 26. So that's why five to ten. And it does range depending on your maximum bid, the keywords you'retargeting, how competitive your niche, all that kind of thing. But that's a good just general starting point, ok? But you can do whatever you want. You can do $1 a day, that's totally fine. But it's just going to take you longer to start seeing results because we need to start seeing at least like 100, 200 clicks, even 1,000 as time goes on to really be able to optimize and see, Okay, these keywords are performing, you know, like, it's enough data to see if this is working or not. If we're spend a little bit of money it's like, Oh, we're not seeing any sales, 'cause you're not spending a lot of money. Like, of course, you're not seeing a lot of sales. If that makes sense. So that's just my recommendation to you for most businesses. Leave it as Someone's going to set actually for this example, I'm going to set one, because this is an example, I don't want this running, you know? But I don't want to show you the whole process because this is a fake campin. It's just for example purposes. So I'm going to set one. Right? $1 a day, $7 a week. Okay, $30 a month. Hit next. We're going to review all of our details. Also, if there's any billing issues, Google should notify you of that, give you a little notification, and then we're ready to go. So let's give it a moment. It'll check for any potential issues with our campaign if it comes to keywords or anything else. And once everything looks good, we're going to go ahead and hit publish, but we're not done yet. This is just the first phase, but I promise you the next phase will be much easier. And now Google is showing us keywords that may violate policy. This is all an automated process, which are these keywords, abscesses, tooth dentist Aspen Colorado and adult dentist Aspen Colorado. And we can check the details as well. But what we want to do is go ahead. Now just remove those. We don't want to break any Google's terms of service. And we have so many keywords, this is bound to happen with something, especially in the health industry. So sometimes nothing happens. Sometimes you get something like this, just leave those keywords. That's it. Then we're going to go ahead and hit next. Hit next, right? It's going to recheck for errors. And we should now be good. Alright, so no other red flags. We're ready to go. So click on Publish campaign we should be good from here. So now what we've actually done is we've published our one ad and one ad group in our campaign, but we still need five more ads and two more ad groups, which we can now do that we finished this step. So I'll just give this a second, and I'll show you what to do in the next video. 62. LIVE: Creating Your 1st Google Ad Campaign (Part 3): This step, we published our first campaign, and actually we just received this message which you might get. Sometimes you get, sometimes you don't, which is about setting up your Google Tag. We're going to cover this. But for now Exit out of this, we're going to do one thing at a time. So I'm going to click on X, okay? We want to navigate two campaigns. Okay. Scroll down. This is the campaign that we just created, okay? And in your case, you may only have two, one that's paused, and this one, if this is your first time creating a campaign. I want to go ahead and click on that, right? And as you can see, we have one ad group. We want a total of three ad groups, and each ad group we want two ads. So this is our first Ad group. I click here again. Right? We have our keywords, and if I click here, we have our ads. So in this video, I'm going to show you how to create two ads per ad group and how to create your other ad groups as well. So we'll go ahead and get into this. Okay, so back to campaigns. Click on your campaign. Alright, first, what we're going to do is add another ad to this ad group. So go ahead and pull up our Google ad copy and headlines. And remember, we have our location ad group, our pricing ad group, and our availability slash urgency Ad Group. So this is the name of refers as location, okay? So I'm going to rename this to location. Okay? We could also use location, for example, business campaign type, if you want, or just keep simple. I'm just going to keep it simple just to keep things really clear here, and you can do the same. If you want to change in the future, you always can. This is for you for internal organization. No one else sees this. So I'm going to hit Save and you also may notice that it's not eligible campaign has paused. I pause this campaign because this is a fake campaign purely for example purposes because they don't want to reuse the same business over and over, and I don't want to spend any money on it, and that actually get my account tub. So I don't want to do that. It's just for the examples, just kind of keep that in mind. Okay, so we have the ad group. Great. Okay. And remember, I said two ads per ad group. So we already created the first ad, remember, right? We use this. Then there's Ad B, Okay, we'll do this one, for ADB. So click here to location. Click on ads in the left corner. Here's what we're going to do, okay? We're going to take this, edit, and we are going to Click on Edit, then copy. Go to Edit again. Paste because we're going to duplicate this. Search name, so this will be Aspen, right? This is our example, Aspen Location add group, yes, then I'll have to move myself out of the way and hit Done. Select pause new ads after pasting, and if Adalready exists in destination, create duplicate, have both of those selected and hit Paste. And what this is going to do is duplicate our existing ad. Then we're going to edit and change the headlines, right? So ad A's going to be exactly the same. It's just the headlines are different because the headlines determine most of the ad success. And because the description, the site links, all of that, we don't want to do a whole new work again and do everything from scratch. It's kind of like instead of building a house, you can duplicate the house and then edit the house and change the bathroom or change the roof on it versus rebuilding the whole house, if that makes sense. Alright. So then what we're going to do is click Edit here to edit this ad, right? And we're going to go back to our headlines here, right? And you only have I have all these as an example, but you should only have like two, right? So you have location ad group, right? You actually have four ads you can choose from. Remember I told you select two, and these are the two that we are selecting. So we're going to do this one here. So keep everything the same. Just go to the headlines. Get rid of the headlines. Okay? Get rid of the pin. Show in any position. Pin, show in any position. Alright we go back. This is headline one. Okay? This is headline two. This is headline three. And actually, just to show you, I'm just going to go ahead and paste. Remember for this ad, we're using what we're using dynamic keyword insertion. All right? That's the really key here. So I'll show you exactly how that works right now because this is the ad for it. Okay. And remember, these are all pin pin, pin headlines. So we're going to pin to one, pin number two to two. This is number three. We're going to pin two, three. Perfect. All right. So here, leave this for a second. You want to have brackets. Select keyword insertion, select title case, and you want default text. So for default text, whatever the headline was for your first ad, use that for default text. Okay? So in this case, we're going to have this. This is going to be your default text. That's why I wrote it in there. Okay, hit Apply. So the first headline, and we can actually see this here. Okay, well, actually, defense of the keyword. So basically, ignore that. From our keyword list, it could be broken denture, Aspen, Colorado, certified implant dentist, Aspen, Colorado, cosmetic dentist, Basalt Colorado, dental clinic, Aspen Colorado, et cetera. These are the keywords that is going to be the headline. So for example, sometimes, when someone types in this keyword here, our headline is going to be that. But if it exceeds 30 characters, then in that case, when it's too long, like, for example, do we have a really long keyword her? Here we go. Dental clinic accepting new patients Aspen Colorado. That's too long. It's really long. So that doesn't fit. So what happens? Then Google defaults to this word. So instead of basically this, when Simon types in dental clinic Aspen Colorado, our headline one is Dental Clinic Aspen Colorado when someone's t seen something long like Dental Clinic accepting new patients Aspen Colorado, then what shows up is Tampa Family Dentist. Does that make sense? When it's really long, this is what shows up. Otherwise, it's just whatever someone's typing, that shows up. Okay? And we already wen through a keywordlist and we see that everything is relevant. So go ahead and hit Apply. Everything is good here. We're going to leave everything else as is. If you want to change, you can, but I'd recommend just doing that. Click on Save ad. Only the headlines were changing, we're keeping everything else the same. Once it's changed, then click on Enable. And there we go. So in our campaign, we have one ad group with two ads. Now we need two more ad groups with a total of four more ads that we need to create, which is really simple. I'll just walk you through the next one here. So go back to campaigns. Okay? Click on your campaign that we've been working on. Okay. Now, here, what I'd recommend doing Next, click on this plus sign here to create a new ad group, which will be very similar to what we did before, so I'll run through it a bit faster. And our next ad group is pricing. Okay. So we name this pricing, leave it a standard, hit Next. Okay. Final URL. I already have that saved. Again, that'll be the same final URL as before. Now, with the pricing, what I'd recommend doing is if you have a page with the pricing for all your products or services, just take someone there because they're interested in pricing. So take them there. So in this case, it might be, right? Or something like this, right? This might be the page. So that's what I'd recommend here. It could be your homepage, but I recommend having your main products or services page. All your products or all your services with your pricing, and then you can click on each one and learn more about it, right? So that's why I would have here, okay? X out of these, we don't need that. Just final URL. For keywords, go back to our master keyword list. Go to our pricing. All right, go all the way up. So we have everything. Command and see you a copy. Go to our keyword tool. Okay. Delete everything and command V to paste, choose exact match, and then make keyword list, okay? And we can see if we go to the top here a liner pricing, a line of pricing, bridge pricing, we have bridge pricing. It's all there, okay? So it doesn't duplicate. It's just this. Command C to copy because we want exact match. Command V to paste the keyword, just like before. We can ignore all of these for now. Scroll down. Again, our final URL should be our main pricing because this is our pricing ad group. It should be our pricing page. All right. Now, here is all of our copy. So our Google Ad descriptions. We already have our first description. Here's our pricing ad group descriptions. So we want to use these descriptions. So first is this Well, first of all, it's your headlines. Okay. So first of all, headlines. So pricing at group. I don't really have anything here. Again, I'm just using this for example. So let's use this, right? Let's pretend these are our headlines that we already created. So who's booting me out. So first, for this final URL, we want the page wherever all of our pricing is. Let's say it's this here. It could be something like this, pricing. Whatever it is on your actual website, don't just type in keywords. Next for the display URL. We're here in pricing ad groups, okay? And it's not a huge deal. You can use the same as before, but this is a little bit better optimized, so we go back, delete, delete, paste our first one. Here's our second one, Aspen CO. Paster second, there we go. More keywords that are in our ad. Here, delete everything that's in here, right, because we're creating new. These might be pinned, but I just like to have a clean slate and then we put everything in here. Alright, we are in the pricing ad group, okay? Again, this is just for example, so I don't have this all built out for Aspen Dental, so this is our headline one, so we're just going to copy and paste over. Yes, I know it's not relevant. For this, you know, case, just for the example. Headline two, we put it to two, and headline three, there we go. Now remember, headline three is pinned. The other ones are not. So we're going to pin Position three for headline three and leave it as is. For descriptions, we're going to delete what is already there. Okay, and have our optimized descriptions, which should be somewhere here. There we go. First description. Second description. Third description. Fourth description. There we go. Images Ignore. You can put your business info if you want in your business logo, but you don't need to. Then we have stinks, okay, just like before, right? So for sight links, let me make sure I'm in pricing. There we go pricing. We have emergency exam pricing, okay. Starting at $89 for new visits. Understand issue before treatment. There we go. Boom. Very good. And final URL, whatever that is. Just for example, it's like our main website slash Emergency Pricing, right? Something like that. Okay? Click on Create. So there we go. Move forward into the next. So go back down. I know it's just a lot of copy and pasting. It is a bit of a pain, but it's all this effort up one time and then it's over. So you can kind of tell from me, I'm also a bit bored from this. That's just the way it goes. Okay. Same thing here, right? And I think kind of this would be the name of the second site link, the description, you know, the link, and all of that. I think you get the picture here because there's a little bit more, so I just move through this for time's sake. Alright? So we're good. We'll add the other sit links. We're good here. Let's just pretend like we did, doing exactly what we've done now for several times for more asset types. As I said, if you are running a promotion, especially with the pricing campaign, definitely include that. Include the call phone number like you had before, right? It's simply your business phone number and hit Save. That's it. Callos, right? We want to make sure we fill out the callouts. So here's the callouts that are specific new call out. Here we go. Free denture consult. Upfront pricing explained. No hidden surprises, right, and so on. Just adds a little bit of meat and so on. Hit save. Okay, we added our site, hit Apply. There we go. Great. And lastly, this is unique with the pricing is you don't have to do this, but I would recommend doing this, okay? Is include specific pricing on at least like your top sellers. So it could be anywhere from your top two to four sellers. So price on what? I'll either be products, or services. So we'll do services, right? Or if service category makes more sense. But we do services, USD, price qualifier, that means no qualifiers, it is this from means it's starting at this could be more. Up to is the maximum it could be and the average. So it depends on your business. What is it usually? I like to just say what it is. I like to Ling starts from here. Whenever I see this and whenever consumers see this, they just think, Oh, they're going to get me in with a low price, and then just magically tell me it's like three times five times ten times more expensive, not interested. Up to could cause that's like the max, like the most expensive it's going to be. I like to have no qualifier and be as specific as possible. Depending on your business, it could be average, right? Like the average price people pay is this. That's fair. Okay? I do no qualifier average. For the header, write what the service or product is, it's say custom, dentures, right? The price, let's say it's 995, okay? For units, where you can kind of see here per hour per day per week. In this case, it doesn't really matter. Actually, we'll scroll, right? Leave the description blank, and for final URL, right, this should go directly to, let's say, you know, dentures, right? It should go directly to the page about this, right? That's what's really important. It goes to the specific service or product area where this is. Again, description just takes up more space because there's your main service, right, for X number of dollars. Again, let's just pronoun to $95 for teeth whitening. I'm just making that up. $95 teeth whiting. Well, if someone's not really interested in teeth whitening, but they're interested in dentures, well, they see this and might actually click on this and go to your denture page, right? So you're able to kind of create this strategic net to capture interest and divert it correctly, which is going to maximize our conversions and our advertising spend. Okay? If that makes sense. So yeah, go ahead and do that. Scroll down, hit Save, which I'm not going to do for. Actually I'll just do it for this example. Yeah, and we need at least three price assets, as you can see here. So if you want to do this, you need at least three, so that's why I said your top say top two. I'm going to say top three to four, so three, two, you know, and four. So you want to fill these out the exact same idea. It's been a long video, so I'm not going to do it for the sake of time. You know, same thing. So like, another price could be, you know, teeth whitening. I don't know what it is. I'm making this up. $95, you know, wherever it links to your teeth whitening, you know, on your website, link there. And then, you know, one, maybe two more, right, three to four is great. Hit then hit save, and we're going to go. Okay? So I definitely would recommend doing that for the pricing campaign. You include this in your other campaigns as well if that's really special about your business. If price is really important, you're like, Hey, everyone else does it for this price, but we do it for this. Do it. If not, don't include it, right? But for the pricing campaign, always include your prices because that's what they're interested in. For your other campaigns, you can include pricing if you compete on pricing. If you're one of the best priced options in town, then I would include it. But if you're not really sure, then just do it for the pricing campaign. Hit save. Okay, we're good. We're good here. We're going to hit Done, Save and continue. And now we have our location ad group, our pricing ad group. Remember, we have two ads here. We only have one ad right now. We only create one ad so we click here again, right? Click on, not here. Go to Ads. Click on the ad, click on Edit, Copy, edit again, paste, find the campaign. Exactly like we've done before. So I run through it pretty quick. So what was it Aspen in this case? Pricing, yes. There we go. Hit done. There we go. Hit Paste. And what are we going to do? We're going to go back to our headlines. It's the pricing ad group that we already saved. It should be all written here. Yours should be right here, right in B. You can delete all this. This is for you just to have, but then you can manipulate this and have a much shorter list of just your own things. I'm just reusing the same thing from the example. And then, ooh what do we do there? Right, headline we're just change the headlines again, headline one, headline two, and headline three, right? And they're all pinned. So we create Alright, so here it is, hit Edit. Alright, headline one, let's copy that. Go in here, da da da da da. Paste here, headline two, paste, headline three, copy, paste, Pinpin pin, Pinpin pin, we are good to go. Okay? We can click Save Add, and then we're going to enable it just like before. And we are good on our if we go back to campaigns. Okay, click on our campaign. We now have our two ad groups. Now we're going to add our last ad group, and at this point, you should probably understand. All you're going to do is add the keywords from your urgency and availability in. You are going to use the headlines from your availability urgency ad group, right at A and add B, and the same thing with a copy just like we've done before. So I'll run through it overall pretty quick. You can go ahead and get to the next video if you feel like you have a good grasp, but if you want just one more example, I'll go ahead and show you really quick since we've already kind of done it. So all right. This is how I kind of do it going in with minimal, you know, talking. Okay, so plus, we're going to create a new ad group. Set up a new ad group. It's going to be urgency Availability. Hit next. Keywords. All right. We're going to make sure they're in the right exact match format. All right. Paste. Perfect. Ignore this. Since this is an urgency and availability campaign, I would link people to your contact section to get in contact with you as easy as possible and make sure that you have your phone numbers as part of this, which is also part of our other campaigns to make it as easy as possible for people to contact you, okay? So for display path, da da da, let's go down. We have pricing, actually I think I used the Goh, yeah, pricing. There it is. Urgency. Da do? Go to display. Display Path two. There we go. I'll leave this for now. For headlines, okay? Go to our urgency. I don't know why this is acting funky on me. Alright, so add A. Let's see if there's you know, you won't have multiple. You'll have one. I'm just trying to find one that's like, we don't. Anyway, this will be it. So headline one. Yes, I know it's not relevant. In this case, it's just about the process of showing you how to do this. Headline three, headline three is the only one that's pinned, so I'm unpinning. I'm unpinning. All right, descriptions. We want to update those descriptions. Okay. So here, descriptions. First one, second one. Ooh. It's fine. Always good to make sure things are spelled correctly, which in this case, it is just for Google. Description. All right, description, the images, business name, right? Sight links. Do. There we go. Emergency dental care. Is there first stink it plus, description for pain and swelling. So imagine trying to do this all at once. Instead of doing the copying pasting already takes so much time, imagine not having this done. And yeah emergency dental care, this should take you right to, you know, I would say, the contact page, or if there's a specific section for emergency dental care or whatever that might be, you include that in here. Uh let's go. For example, maybe say, number two. Okay. Let's do this. Pain relief. Okay, and so on. Now, in this case, if you don't have enough URLs, that's fine. It's not a huge deal here because you might want to lead all of these to your contact page. So we can get in contact with you as soon as possible. Maybe depending on what it is, there's a certain you want to take them to the service page, that gives more detail about this certain service, like you know, tooth pain relief. Then it could be, about like, hey, emergency tooth exam or whatever, ate night tooth exam, whatever it might be or, you know, same day tooth exam, and there's a specific service for that. Send them there. Otherwise, send them to your contact page. And if you only have a contact page, you want to send people, then you can only have one site link here, but, you know, Chat P will give you multiple options for you to choose from. But just make sure that each site link is relevant links to the most specific page on your website. And if the most relevant page is what I'm saying is contact for all of these, you can only use one. So just take your most popular sort of emergency service and use that. So in this case, you know, we'll say this one is. See? You can't have a duplicate link, which I know. So we'll do pain relief. Right. Let's just say that's our page, and so on, okay? So that's our stinks. I mean, there's more here, but, you know, you get the picture. Okay. Good. We're good on sight links. More assets. Promotion not really important here. You can. Not really important because someone is emergency they're in could help a little bit. You're free to, but you don't have to. Right? Prices could still be relevant here. If you want, but not call is 100%. You definitely want to have calls and possibly messaging setup, okay? But you need to use one of these platforms. That's the thing. WhatsApp or messenger. So if they don't have WhatsApp they don't Facebook messenger, you can't use that, which is why I just prefer to use phone number. But if you have that, I would definitely have it here if you're responding to it actively. Like if you have a Whats up account Facebook messenger and, you know, you're responsive to it, then that's good to have here. And then our call outs. Okay, so call outs to do. Same day when available, emergency, right. And so on, we'll copy all those over. Apply. Perfect. Looks great. Save and continue. All right, so now we have our first ad for urgency and availability, but we still need our second ad. So we do exactly like before. Go to Ads. Okay? Select, copy, select again, paste. It's all in one campaign to keep it simple. Yes, hit done, done, done, hit paste. And of course, then we take. So this is Add A. And then this is our Add B, which just like we've done before, okay? So once this loads, take a second. Edit just the headlines. So yeah, edit just the headlines, then enable it. We're good to go. Go back to campaigns. And your first campaign is ready to go. Now, you can edit things at any time. You can pause or enable at any time. You can increase the budget at any time. We can add keywords, right? I got rid of keywords because I don't want to spend any money on these keywords, obviously, because that would, you know. So, for example, urgency availability. These are all the keywords that we're targeting. I can add more keywords. Again, make sure Make sure exact match, right? Like this with brackets and hit Save. Okay, cancel. If I click on ads, right? I can edit this ad at any time, the URL, anything, so I can pause, enable, edit at any point. And also another kind of key part I want to show you. It's very important. Go back to campaigns just to go out of everything. Okay? For this campaign, click on settings. I'll have to move myself out of the way. For bidding, we have the maximized clicks. We can change this. We can increase or decrease at any point if we want to, right? If we're spending a ton of money, it's way too high, and we're not seeing a lot of conversions from it, we can reduce this down a little bit at any point, as well. So I'm gonna cancel right? So everything's in here, and that's kind of where everything happens. You always reference this video because the first few times it is a little bit complex. That's it. You've created your first campaign, three ad groups, two ads. Everything's set up soon. It's a start running. If there's any errors or issues, Google will let you know, and you can just go ahead and make those changes if needed. Sometimes Google will give you an error based on, you know, automated detection like, Hey, these keywords may not be may go against our policy. Just do a search of Google's policy. You can ask HTT just go on Google and say, Hey, am I allowed target these keywords? And if hATPs like, Yeah, you can, go ahead and submit an appeal. If you ever run into that issue, just happen to let me know. I just want to kind of share everything here. But that's it, right? So it's a lot. Very, very powerful. Now we have this machine that is taking traffic from Google, sending it to specific parts of our website to maximize our conversions. So that's how we set up our campaign. Next, I'm going to show you how to set up your Google Tag. If you don't already have a Google tag in your website that's going to be done to kind of track everything. So that'll be the next phase. So hope we found it's valuable. Of course, if you have any questions at all, I know it was a lot, please let me know. And let's go ahead and get to. 63. Optimizing Your Google Search Ads: This video, you're going to learn how to simply yet powerfully optimize your Google search ads to maximize your profit every single month through this proven framework. Now, with that being said, this is an amazing and very powerful video. But there were some unforeseen complications when it came to recording this. So basically this, this Google Doc that you're looking at right now that has literally walks you through every step with screenshots of exactly how to optimize your Google search ads, every single step. Basically, once per week, so that could be every Monday, every Tuesday, every Wednesday, whatever. You just pick one day of the week. And once per week, you're going to run through this, which is currently, I might add or adjust this in the future, in case things change, but currently 14 steps. And they're very easy simple steps. We're going to run through these once a week, and you can just take the Google Doc and do that on your own. But I'm going to go ahead and cover that with additional detail with that being said, with some of these complications with the recording side, I'll only be able to go so far, and I'll explain why later, but I will plan to record an updated video later on, showing you that missing kind of information, right? So I'll go through everything. Like I said, the doc alone, you can just take this, go through it. It's going to show you literally everything to do and just use that. You're going to watch this video with a doc. It's going to show you even more than everything. It's going to just be more clear on every step. But I will make an updated video with the missing information. It all makes sense in a second. But I ask for a little bit of grace that you bear with me on this. Okay. So let's go. So once a week. So at this point, we have created our account. We've created our first campaign. All right. Let's say that it's been running for at least seven days. That's why I recommend it at least seven days. Then you want to start this process, okay? So you kind of do this once per week. So step one is we're going to fill out our Max Bid calculator tab. Okay? So I'm going to click here. That takes us here. Remember, we have our SEO keywords list. Google Ads keywords list, and then Google Ads MaxBd calculator. That's a separate tab. Now, you've also seen that I've included Column J and column K. Column J is our click limit. Column K is our MAX cost per conversion. Alright? So we've already filled this out. This is great. We've already filled this out. Awesome. And we got our MAX bid. But what it's also going to automatically do is give us what's called our maximum click limit and our maximum cost per conversion, which is automatically calculated. You can click, excuse me. You can double click if you want to see the formula behind the scenes of how this works. It's very simple. All right? I'll make sense in a second. So that's Step one. We want to fill this out. Also with step one, just to confirm, make sure your website is completely optimized for speed. It loads quickly. It's layout is correct, like we covered. You know, it's SEO optimized, everything that we've done in the course that you've gone through your website, because if you're sending a bunch of traffic to a broken website, it's like a leaky bucket that all your money is just going to be wasted. So we want to make sure our website is solid, which by this point, it should be so this a note. So step number two is we're going to log into our Google Ads account. You can click here to log in. Step number three is we're going to click on campaign. So let's go to Google Ads. Alright? This is our home. We're going to click on campaigns, right here, just like it said. All right. Step four, click on the campaign name. All right. So in this case, let's scroll down. Aspen Dental search will be the example. Again, this is just an example, which is part of the reason this is limited. All right. Step five, click on the first ad group that we see. So we have campaign. Then ad group then Ads. That's the hierarchy. In our one campaign, we have three ad groups. Each Ad group has two ads, so six ads, three ad groups, one campaign, if that makes sense. So I'll just click here on pricing. That's the first one that shows up. Okay. And then for date range, we want to set it to all time. So here at the top, we want to set to all time. Okay. And for step seven, we want to filter in descending order by clicks. So we want to find the Clicks column. Click on that. So click on Clicks and it should be the downward arrow going from descending order. So most clicks to least. And that just makes things easier for us. And by the way, so step one through five, as well as step 14 are just kind of additional information. The real goal and the real optimization is happening in Step six through step 13. So that's why I star those items. But everything is needed for this SOP standard operating procedure. But these are really the most important, right? This is where it's really going to happen. Alright, so step seven, we order by clicks. Step eight, pause all keywords that meet the following criteria. This is the gold. If the number of clicks are greater than your click limit and have zero conversions, then we want to pause the keywords. Okay. So remember, we're going to go back to our master keywords list. This is what we're looking at. In this case, it's click limit. Your click limit is going to be different depending on your data. The better your website performs, the better this number is going to be, right? So it totally depends on your industry. It is different for every single advertiser, even companies that are in the same space. So in this case, it's 25. So what that means is, Alright, I clicks are greater than, in this case, 25, and there are zero conversions, then we want to pause this keywords. Cause remember, we're paying every time someone clicks on our ad. So basically, we're paying money, but we're not getting leads. We're not getting conversions. So what does that mean? We're spending money? We're not making money. So what do you want to do, right? If someone told you, Hey, let's say each keyword is a soldier, right? It's Kevin O'Leary says this. You want each of your dollars to bring back more dollars. So let's say that your dollars are going out, but they're not coming back, then you want to cut them off, or like, Hey, cut off that keywords. So in this case, because of our data, just for this example, again, it's a little bit of a weird example because I didn't have access like I expected to have, which is why I'm kind of switching around a couple of differ Google Ads campaigns. So anything with 25 click or sorry, more than 25 clicks with zero conversions, we're going to pause those keywords. Well, let's see. So so we'll see this. This keyword here, again, bear with me, right? I know this is a different campaig. But this keyword here here actually all of these. I can go down the list, right? And all of these keywords, starting from here, 28. All of these keywords, all the way up, have more than 25 clicks and look, zero conversions. So we're spending money on clicks, but we're not making any money back, so we want to pause them. So what we're going to do, again, I would select all of them that have this, right. So anything that has so for example, 3,000 clicks is more than 25. 800 clicks is more than 25. 660 clicks see what I'm saying? It's more than 25 clicks, and the key is and zero conversions. Both of these need to be true. Clicks and conversions. Then I'm going to click on Edit. And what I'm going to do is click on pause, okay? So I'm not going to do that, but I would click Pause, it'll automatically pause and I'll just kind of show as well. If it's just one keywords, you can just do this. You can just go here, for example, and pause. It's the same thing. So I can do that in bulk. Or, you know, I can do this in bulk in pas, which I'm not going to do, or I can do that. P. There we go closed. Deselect. There we go. So that's Step one. So pretty simple, right? And the theory behind this is simple. And I can explain why this is the case. Basically, on average, if you're getting more than 25 clicks and not getting a lead, that means you're just going to be wasting money on that keywords, right? That's probably not going to make you money. So that's why for this specific example. It's not 25. That's 25. For this example, you'll fill this out, make sure you have website clicks, leads, orders from Leads, revenue from leads, profit margin and profit. Make sure all of these are accurate and up to date. I would recommend looking at the past year if you have that available of data. So total website clicks in the past year, total leads from your website in the past year, total orders from those leads in the past year. And if you have to estimate, that's okay. Just get as close to being accurate as possible because the more accurate your numbers, the better your optimization is going to be. So if you're like, Hey, I'm just guessing everything, well, then your ROI is going to be, you know, all over the place. If you're pretty you know all your numbers, you're super honed in, then your data is going to get super honed in, right? The better and more accurate, the better your results. That's all it is. It's like a spectrum, right? So, Hey, Sumner, I had to kind of, like, estimate here because I wasn't really sure. Perfect. Do it. The best of what you have. And super dial in. So anyway, so that is our first big optimization. Next, what we're going to do is we're going to filter by the cost column in descending order, okay. So now we're going to go to cost. Okay. So there we go. I now organize by cost. Pause all keywords that meet the following criteria, okay? If spend, I don't know why that was here. I need to delete that. Don't worry. Everything, by the way that I do in Light tutorial, it'll be updated for you. So anyway, if spend is greater than your maximum cost per conversion, and there are zero conversions, then you want to pause that keywords, okay? So if spend is greater than your max cost per conversion, and there's zero conversion, then pause. So what do we know is our max cost per conversion? We'll go here? This is our maximum cost per conversion, okay? So $63.75 is our maximum cost per conversion. Alright? So we go back here. Cost, right? Now, in this case, this is where you have to bear with me because this specific campaign was not tracking conversions because it was a different goal. It was to an external third party website and not to an actual website that didn't have this data, different goals. There's no conversion rate conversions or cost per conversion because there's no way to track that with this campaign. That's why I asked for Grace, but I'll update this in the future, so don't worry. So basically, yeah, anyway, like I said, I spend is greater than $63.75, and there are zero conversions, then pause. Okay, well, so we have so let's say cost starting so $63, Okay, more than 63 75, starting here, okay? Starting here, $72 is more than 63 75. This more This is more right. All of it's more because it's in descending order. All of these are more than $63.75. So we go up all of these, okay? So all of these are we spent more than basically Well, I'm just going to keep $64, right? We spent more than $64. And there are zero conversions. That means we're spending money and a lot of money and not getting results. So the same idea here is we want to pause. Now, why shouldn't this be covered by the first filter of clicks? Not necessarily. There's going to be a lot of overlap here. There's a lot of keywords, you've already paused, but not all of them. Yeah. So anyway, these are the keywords. We are spending money, but we're not getting conversions. It's wasting money. These are not good soldiers. We want to pause them. So we're going to go to Edit, and we're going to click on pause here. It's going to pause all those keywords, okay? Hit close, and then we move on down. Okay? So that's why I'm saying it looks a little bit weird here. I'm not going to be able to give that example yet of showing you live exactly step by step in a real campaign, but I will I plan to in the future. Alright, so that's two of the three main optimizations that we have. Let's keep moving forward. So next is now we want to change the date range to be the last 60 days. Now keep in mind, when it's the first seven days, the first 14 days, the first 30 days, the first 40 days, 50 days, it's going to take you time. Always still set. So basically this, you're going to look at the past 60 days all the time because you want 60 days of data is the best indicator for future performance. And if you're like somebody that makes no sense to me, that's fine. It doesn't need to make sense to you. You can just follow this and see the results, you know, unfold. But this is all based in data and best practices, Google attribution, sales cycles, things like that. Set date range in the top actually, sorry, should be top right corner to the last 60 days. Okay? So we're going to go here, date range. We're going to do last 60 days until yesterday. Let me move myself out of the way here. The last 60 days until yesterday, okay? And then hit Apply. All right. So then we see the last 60 days. Next, we're going to filter by cost for conversion in descending order. So we go here, go to cost per conversion and descending order. Like I said, here's the problem. This is the only kind of issue with this video is, we don't have any cost per conversion, but I'll show you still what to do and make the updated video. Cost per conversion. Step 13. If the cost per conversion is greater than your maximum cost per conversion, then set a new Max bid. Okay? If this value here, if this is greater than this, okay? Then set a new bid. Okay? So in this case, right, let's pretend here for a second. That's why I'm saying, give me some grace. Let's pretend that for this keyword here, okay, this one here, it is $100. Okay? This says 100, in your mind. 100 is more than $63. So what does that mean? What do we? We have 100 for this keyword. We're spending $100. But our maximum cost per conversion is $63.75. Well, it says, then we need to set a new maximum cost per click using this bid calculator, okay? And introducing you to the Google Ad keyword bid optimizer. This is going to be your best friend. All the heavy work is done for you. You do not need to pay for a tool. This is all free from yours truly. So here's what we have. So enter in your current cost per conversion. Remember, what is it here? It's $100, just for the sake of this. It's $100. Okay, so we go here. Enter in 100. Now we enter in our average CPC or cost per click. Let's go. Okay, our average cost per click, whereas that is $0.35. Average cost per click for the same keywords $0.35. So it's going to zer 0.35. Our maximum cost per conversion is $63.75. Again, remember it's here, right? And by the way, you can make a copy of this and then just leave this the same this right here, this will always be the same. Well, if your data changes, then this will change. But these two, you enter in for each keywords two change. But this is the same for all keywords. So each keywords, this is different but this right here is the same. And there's a little notes here when you hover over that shows you little notes about what this is. I recommend, by the way, a 60 day optimization time frame. It could be anywhere 30-60 days, but I recommend 60 days. Okay. So I just want to keep that in mind if you want to get a little bit more advanced. If you're not really sure what I'm talking about or it doesn't matter. We're looking at the past 60 days of data to optimize our bid. Alright, so basically this, right now, we're getting conversions, right? This keyword, okay? It's $100 cost per conversion. We are getting conversions, but, um it's expensive. It's unprofitable. Other keywords are good, right? They're profitable. They're making money. So this is so basically this, right? We have two sets we actually have three sets of keywords. We have keywords that are losing us money. We have keywords that we're spending money. We're getting clicks, but we're not making sales from or we're not getting leads from that therefore lead to sales. So that's number one. We want to get rid of those because they're not making us money. We want to pause those, get rid of those. These are like weeds growing in our garden. We want to uproot those. Category number two, these are keywords, which is this category. They're working, meaning, but they're lazy, right? Making they're generating leads for our business or even sales for our business, right? They're generating for us, but not well, not profitably. So, you know, we don't want to get rid of them. They're working. There's working slowly. There's working lazily. So what we want to do is we want to adjust the bid. We want to reduce the bids, right now, we're spending $0.35 per click. $0.35 per click is generating a cost per conversion of $100. So based on that math, a new bid of $0.22 if we decrease, if we start spending $0.22 per click, then our new we should start seeing at or below $3.75 cent cost per conversion, if that makes sense. Again, I'm explaining things because some of you will understand this. If you don't, it's okay. You just do this, and it'll ultimately work with law of averages, you know, assuming all those things constant. So does that make sense? We're making leads and sales from this keyword, but not profitably. So we need to spend money but spend less money, okay? It's kind of like, you know, like, you know, you're buying this beautiful home, but it's like $1 million. Oh, it's a beautiful home, but it really should be 800 ousdllars. Shouldn't be $1 million. We're gonna come in a little bit lower. That's what we're doing here. So, okay, we entered in our information. This is our NUMAx bid. So what are we going to do? We're going to go to that keywords, this same keyword, okay? We are going to edit this keyword. So go to Edit. Change MAX CPC bids, okay? Set new bids. Now, what do we set this to? It's a little question for you. What do we set this to? We set a two?Op, sorry wrong one. $0.22. Okay? We're going to set it two, $0.22, and then hit Apply. All right. And now this keyword, we were spending on average $0.35. Now we're going to start spending $0.22. We should see the cost conversion go from being too high to being tolerable, right? And we can further decrease that if we want. That works. And we'll do that with each keywords. So then I move to the next one. Let's say this one, for example, okay? Our cost per conversion here, let's just say it's $75. Okay, so we're going to go and put here, we're going to put 75. Alright, we're going to look for our cost is $0.36. Okay, so it's $0.36. Our new Max bid is $0.31. Okay, so we're going to go here. Oh, sorry. Select it, edit, G here. What was it? I just lost it $0.31. Okay, we're going to set $0.31 and hit Apply, and there we go. That's updated and so on. So what that does is the keywords that are performing well, right? They're making us money, those soldiers, those keywords, right? Leave those B. They're working good. Leave them B. Don't change them. The keywords that are losing us money that aren't making us any money. They're just taking our money and running away. Get rid of them. Break off that relationship with him. And then the keywords that are like, they're working, but at they're not working super well. They're profitable, but not super profitable. We want to reduce that a bit. Those are the three things we're doing. Keep the good keywords going, destroy, obliterate, remove the keywords that are not performing. And the ones that need a little tweaking, you know, the plants in your garden that are, you know, they need a little bit of assistance. We need to tweak them a little bit. That's what we're doing. And we do this once per week. So I just kind of got ahead of myself, yeah. So if the cost per conversion is greater than a MX cost per conversion, then set a new Max Cost per click using the bid calculator, right? And it shows you how to do that, which I just showed you. And lastly, is repeat all these once per week. That's it. So it's 14 steps. It's actually really simple. And the hard work of this is actually not the advertising. The optimization, everyone thinks that's where all the profitability happens. That's actually the least This is the least most important thing. The most important thing is, number one, having a super well well, first of all, it's, you know, having a phenomenal product or service that you're selling, obviously, having a phenomenal business, but that's aside the point. Aside from that, is having a very well designed, simple, but well designed, well optimized, fast loading website. Number two is having super hyper targeted keywords that are relevant to your business. Number three is having very clear, captivating copy, clear captivating copy for Google headlines or descriptions, all of that, the sitelinks. And then once all that's done, this is really and setting, you know, those initial bids, you know, this is very, very important, very helpful, but those are the most important things. Then that's what's going to determine your profitability. This is going to help you immensely. Don't get me wrong, but this is not where everything happens. Those steps are actually the most important, more important than this, but of course, this is very important. And as you do, right, think about it once a week. Once a week, you're turning off keywords that are losing you money. You're tweaking keywords that are there, but they need a little bit of help, and you're leaving the keywords that are making you money. And all that together over time, you can look at your profitability, which in a later video, I'll actually give you a free profit calculator where you can track this, and you should see your profitability increasing as you spend on Google Ads. And then, yeah, you repeat this step, by the way. Okay, so let's go back to our. Let's go back to all campaigns. Okay. I'm going to go to overview here. Okay, go to campaigns. Scroll down just to go back to our aspenental example. Remember, for the sake of this video, we optimize this ad group, okay? We just went through steps. Basically, step. Where do we start here? Step four. Okay? So we did step four through step 14 for this ad group. Make sure you do it for this ad group, so we click in, do step four through 14 for this one, and then also, then we can go back, right? And also do step four through 14 for location, right? And so on. If that makes sense. So that's it, right? You will have a link to your Google Max bid calculator, which is just part of the Master keywords list. And your Google Ads, keyword bid optimizer tools. Both of those will be linked in the resources section for you to use. If you're confused about anything, please let me know. If you want to know kind of more information about how I arrived at this or the science kind of behind this, you can let me know, but that kind of overcomplicates things a little bit. But hopefully, this was well described. Like I said, in the next video in the future, not right away, I'll have an updated video just running through quickly, showing you a live example, hopefully, if everything works out. But, you know, I wasn't able to get that tutorial, but I want to make sure I showed you this as soon as possible and not let you waiting and have no video at all. Sope you find its valuable, if you have any questions, let me know that being said. Let's get to the next video. 64. Google Analytics: Setting Up Your Free Account: Video, I'm going to show you how to create your free Google Analytics account, which is extremely important because, A, it's going to pull a ton of relevant, valuable free data from your website that is extremely important when it comes to analytics. But then, B, it's also going to give us the data that we need to be able to optimize our Google ad campaigns. So I'm going to show you how to set up your Google Analytics, as well as to properly create your lead tracking, which is very important, which a lot of people don't know how to do and is not automatic. So first things first, go to analytics.google.com, and you'll get to a page like his just go on Google search for Google Analytics, and I'll have a link as usual in the resources section. So from here, click on Good Analytics. What's going to happen is it's going to ask you to give your Gmail account. So whatever your business Gmail is, use that. I'll ask you some basic information about your website, like what industry are you in, maybe number of employees, things like that. Very basic information, but it's pretty quick. Fill out whatever information it gives you. I can't because sensitive data here, but just follow the prompts. And if you have any questions, just let me know, but it should be very, very easy and straightforward. And once you do so, you'll get to a page that looks like this. So once you're here, what you want to do here in the search bar is type in tag Okay. And then down here, you'll see a what's called media measurement ID. Go ahead and click on Copy. We want to copy that for future. Obviously, I can't show all of it for privacy reasons. Then we're going to go back to our website Builder, okay? Click on somewhere either settings or analytics, and I'm going to show you here on Squarespace. Click on Analytics here. So here, this is something that's kind of similar to Google Analytics, but it's a little bit of a dumb down version. So this is useful. We have traffic, write visits, bounce rate, unique visitors, which I'll explain a bit more of this in a second. Search keywords, geography, all of that. However, there's no place to input our tag, our Google Analytics tag. So let's go here to settings, okay? See where it says, something like developer tools or third party tools. Let's check third party tools. So connect and manage social accounts. So no, maybe it's an extension. What we're looking for. And if you have a search bar, just type in actually, let's see Google Analytics. External API keys, which is, yeah, right here, Google Analytics and Amazon. Perfect. Click on that. And then here in the really search bar, but the bar area. I'm going to delete whatever's in there. For you, it should be blank if you're doing this for the first time, okay? Command Vita paste, and there is our Google Analytics. So I already had that, so it's good. So I go ahead and hit Save, right? If it was here, but since I just copying and paste the same thing, we're good. So once you do that, basically, what happens? I'm going to out of this. Once you do this, within 48 hours, when you log back into Google Analytics, you'll start seeing data update that looks something like this, which is great. So it's automatically, all you need is that little, you know, tracking ID. And out Google can read that and pull all this valuable information from your website, which is amazing. And what's super important is if you generate leads from your website, meaning you have a contact form, a submission form where people can give information and send that to you, we want to track that data. And that's called a key event. Because right now we have zero key events here. We're not tracking our leads from our website, which is very important. So Google usually doesn't automatically extract this. We need to manually do this. Everything else is automatic, like active users, events, we have main city locations and things like so anyway, that's what I'm going to cover the next video, but right here, it's setting everything up correctly, because if we're not tracking it, then we don't know anything, right we have zero. All right, so click on Admin at the bottom left. Under data display, click on events. Click on Create event. And for event name, we can have something like form submission, right? So this is for our website. Everyone who submits a form is going to trigger this event. So when you know, submits a form, then we have one form submission. When another person does, then now we have two and so on, right? So it just tracks every time the form is submitted. For Marks Key event, I recommend selecting that Now, for this, if you're not sure how much a lead is worth you can click on Don't set a default key value. But what I recommend doing is in the past year, look at the total number of form submissions from your website, and how many of those submissions ended up doing business with you and buying from you, and how much did they spend, right? So as a very simple example, let's say, in the past year, we had 1,000 people contact us through the website, right? They filled out our form on the website, and then that information was emailed to us, and of those people, you know, all those people, right, generated $1,000 in revenue. So 100/100 is one. Each lead is worth $1 because on average, we get 1,000 leads, 1,000 leads in the past year turn into $1,000 in revenue, so that's $1 per lead, if that makes sense. So I would definitely recommend doing this if you have it. If you don't, it's okay. You can create this and go back later and update it, so that's good. Yeah, it's knowing your numbers. And only you have that information. I will not be able to get that information. So, in this case, right, it would be Well, I don't actually have it. I'm going to leave that blank. But in the example I gave, it would be one, right? If it was more than that, let's say $20 per lead, $75 per lead. And this is great because when we're sending traffic from Google Ads to our website, and we're spending, let's say, you know, let's say we spent $1,000. All right, well, based on our averages, how much is each lead worth, so we can kind of compare that? Like, is this going well? Are we overspending and all of that? So it's very, very important to know your numbers. But if you don't really have that, you're not really sure, then select this for now it's totally fine. You can update it later. For counting method once per event, just leave that as is. I recommend also creating without code. So first, you need to obviously install your Google analytics. So if you're at this step, you'll have done that. So leave as page view. Basically, without getting too technical, this is how our key event is going to be triggered. All right? Basically, for this specifically, when somebody fills out our form, where do they go? There should be some kind of thank you page. Like, Hey, thank you for getting in touch. Representative will be out will be in touch with you in this many hours. In the meantime, you know, you can come into our location. You can call us, whatever, right? And by the way, that's a good general format. You know, you know, you know, success, thank you for reaching out. A rep will be in touch with you within 24 hours. And then, like, in the meantime, do this, either call us or visit us in store with the address. That's really powerful. But thank you page. I'm going to show you what that is. And we need the URL for that page. Like it's a web page that only people who submit our form go to. No one else goes to this page, only people that submit their information. What does that mean? Well, here's an example. We're on a website and filling out this information, okay? I'm going to hit SN. So I am a lead. I'm now submitting my information. Boom, so here we go. All right? So we now have this thank you. Your message was sent successfully. I would still have some more information here, but it's the thank you page, okay? So we want to take that thank you page and make sure we use that exact URL here. So I'm going to go up here, right? I'm going to copy that final URL. I'm going to paste that in here, okay? So again, this should not be the contact page. This should be the page that only people who submit the form reach, okay? So you need to make sure you have a separate URL for both of those. Does that make sense? Okay. If you have questions, let me know. But again, only people who submit the form should go to this URL. Otherwise, if this URL, if many people are just going, if it's already on your website, for example, if this is the same URL as our contact page, like superplanemdia.com slash Connect, and our Form page is superplnemedia dot Connect, well it's going to trigger both. Like anyone who just visits that page, even if they don't submit their information is going to get trigger, and that's not true. We only want people who submit their information. So what does the webpage people go after subiting the form? What is that URL? Copy that URL and then put it in here, and we're good. In this case, we can go ahead and click on Create there we go. We have Form submission here. Awesome. So you'll need to give it 48 hours. I'm going to go back to home right now. And within 48 hours, this information will start updating, right? It will take some time to update and start collecting, but then we'll start getting some key event data and everything's set up. So now your website has Google Analytics installed, very, very easy. It's in today's day and age, used almost everywhere. It's very, very easy to install. A quick Google search, if you're not really sure ChatBT or if your website has a search bar, search and you'll be able to find it. And then number two is making sure if we're collecting leads on our website, which we should be doing, right? We should have a contact form. That anyone who goes that landing page for thank you, we're tracking that, okay? And that's through page view. And by the way, just another kind of little note, you might have multiple submission forms on your page, let's say, on your home page at the bottom, you have a form where people can give their information and send that to you. Maybe you have a contact page as well with a form. So on the homepage form and your contact page form, those should both redirect to the same URL, right? For example, it's like, you know, Sumner hobart.com slash ThankU, right? That's an example. So it's literally the Thank you page. So both of those forms because if they go to two different places right on the home page, if it goes to one URL, and the contact page goes to another URL, those are two different URLs, and those will get mixed, it should go to the same, right? The same thank you page. And the thank you page is what we're tracking because only people who submit the form go to the Thank you page. I think I stress that enough. I just want to make it super, super clear and as easy as possible because, yeah, once this updates, then we'll be able to track super important information if we go to reports. Right, we can see how many people are visiting a website over time, what cities they're from. We can see what social media they're coming from or the top traffic sources, the pages they visit the most often, and also leads over time. Are we getting more leads overtime? Less leads, a super important piece of information. So that's pretty much it. You can do obviously more with this. It can be way, way, way more complex. But in the next video, I'm going to show you some of the most important information that Google Analytics provides for small businesses. In my opinion, generally, the most important information because there's a lot here. There's literally hundreds of data points. I'm going to show you the top ones to make you super focused, know exactly where to look because there's some really valuable data here. We found this valuable. If you have any questions, please let me know, and let's get to the next video. 65. Google Analytics: Tracking Your Google Ad Results: Video, I'm going to show you how to quickly and easily connect your Google Ads account with your Google Analytics account. This will enable Google Ads to pull all of this great data and information into your account all automated because it's all through Google, and it's very important to do. So we know if our Google Ads are getting results or not. So we're going to do is here there's a specific tab for advertising on the left. So we're going to click on advertising. Okay. Click on Google Ads. Okay. Click on Get Started. You're going to choose your Google Ads account. Now, you should have the same email that you logged in and created your Google Analytics account. It's the same for your Google Ads account. So it's really important. And of course, you already have a Google Ads account to go through this process. So we're going to choo Google Ads account, selecting it here. All right. Click on next. Go ahead and leave these selected, and we hit the drop down here. And yeah, we want to enable auto tagging just to make sure we're collecting all the data that we can. We click on Next. Review and submit. All right, everything looks good. Go ahead and hit Submit. And as we see the link is created, we're good to go. So if we log back into Google Ads, we'll see that those two accounts have now been connected, but it needs to take up in 24 hours, so keep that in mind. But very simple, very fast. All that great data now it's going to be pulled inoGoogle Ads. So while you're running campaigns, it'll be able to pull and show you like, how many leads have been generated, for example, and all that other good stuff. So hope you found this valuable, if you have any questions, let me know, and let's go ahead and get to the next video. 66. Analzying Google Analytics Results: This video, you're going to learn how to navigate and analyze your Google Analytics results because at first, with all of these different, you know, reporting options, it might seem a little bit overwhelming, but I'm going to show you what I believe are some of the most important. So first of all, starting on our home tab, okay? We can see some key information. So we can see, you know, new users, like, you know, people who are brand new to our website, active users overtime. We can see for the past 30 days, 90 days, you know, any specific that we have, depending on when we set this up, obviously this is a newer account, okay? S is kind of home basic information, but there's a lot of other good information that is hidden to many new Google Analytics users because they just don't know it's there. So that's why I put together this Google Analytics hit he is what I'm calling it, where you can see key information for most businesses, which are page visits, leads generated, main traffic sources, like, where are people visiting from? What is leading them to our website. As well as our major cities, in areas, which is really powerful as well that we can use this data for Google Business Profile and other marketing. So just to show you how it works, everything's self explanatory. There's screenshots and specific guidelines on how to access everything. But, for example, for page visits, we're going to click on Reports. Okay? So let's go to reports. All right, let's see what it says next. Click Viewer user Engagement and Retention. So we want to see view user. There we go. Click pages and screens. Okay. There it is. Pages and screens and look at the page with the most view. Okay. And then we can see. So we're different pages and how many views we're getting per page. And we see what percentage of traffic we're getting to kind of each page here. And then kind of help us to where it's like, Oh, we're getting nothing on our contact page. Why is that? Or let's say it's zero. It's like, Well, no one's going to contact. Maybe there's something wrong with their site. You can kind of use that in whatever way you see fit, but it showing you each page how much you're getting from each. So in total, right, so we have 181 just going to, in this case, superplanemedia.com. Superlamedia.com slash ServiceS. We're getting, you know, 29% of our total traffic, Gallery, about 11%, the about section, 9%. So yeah, not a lot of time on the about section. Connect, 6%, right? And we can watch this over time, as well, see if any of these increase, whether percentage wise or total, right? So that's the first page visits. Pretty simple. Now we have leads generated, okay? We're going to go to reports, generate leads. Okay, so go to reports, generate leads, generate leads overview, which it says right here, okay? And we're going to look at our key events. Okay? So our key events over time. And also have a little stipulation here, right? So if you want the exact name, then you can go to Admin. Click on data display, click events, and you can find your lead event like generate lead or Form submit, right? So Admin data display events. So I'm going to do that. Go to Admin. Here we go. Sorry, it's like glitching on me here. Okay, Admin now. Okay, Admin data display events. Yes. So admin, data display, go to events. Okay. Find your lead like generate lead or Form submit. So we have Generate lead. Okay. And then we want to make sure it's marked as a key event. So we essentially mark any of these events as key events. So let's actually have form submissions. That's now a key events. We go to key events, and there we go. So anyone who submits a form, that is then, you know, an important event for us. Key events are just important events, and then we can go and once we fill out the steps here, we can see that in our key events overview. So that's our leads generated, over time, right? And there's a screenshot here as well. Next, we have main traffic sources, very, very important. So we're going to go to reports, generate leads, traffic acquisition. So, reports, da da da, generate leads, and then go down to traffic acquisition. Say that five times fast. Alright. So as we can see, right, we have organic social, direct and organic search. So right now we're getting very little from search. We're getting most actually from social. And what's cool is if we go up here, okay, we can do by source session source by medium, so we can get basically more drill down. So what we have is, so first of all, like, to break everything out, our most common form of traffic in this time frame, right, which we can, you know, change here as well. Okay? But anyway, our time frame. So Facebook stands for mobile. So mobile dot Facebook. This is our number first is direct. So that means people are clicking on URL, directly to our site, right? It's like direct. So this could be from email marketing or whatever it might be. But directly from a link to our website. It's not from Google Search or from Facebook. It's from a direct link, like, for example, in email or text message. Here we have mobile. So Facebook mobile, we're getting a lot. Then we have Google Organic. That's our number three. So facebook.com. So this would be Facebook desktop, so we have mobile, then we have desktop, and we have just general Facebook. But what we're seeing is most of our traffic is actually coming from Facebook. So that means I may want to double down on my efforts and really hone in on my Facebook page, see why that is where that's coming from. What I'm seeing here, we have IG Instagram social. We're getting one. So let's say we're putting a lot of effort into Instagram, we're only getting one visit, where look at Facebook, we're getting so many more visits that shows something to, you know, just whatever that might mean for you is double down on what's working. Hey, why isn't this working? Let's fix that. Oh, my gosh, we didn't even have the link in our bio. Oh, my gosh, right? That's what you can kind of do with this information. So you just see, you know, primary channel. So social media is our number one. Direct, an actual link that people are clicking on is number two, it could be ads or things like that. Organic search. We want to see that increasing, right? Well we're getting way more from social than organic. So, that could mean for me, I would say, let's address, let's try to get way more organic search traffic. And also, let's double down on Facebook and also let's check on Instagram because that's not driving anything. That's what I would kind of take from this as an example. And then lastly, okay, is main cities. We can see the actual majority of places people are searching, and it might surprise you. So let's go to reports, user attributes, and then demographic details. So reports, user attributes. Let me just get these down user attributes, demographic details. Scroll down. So first of all, we see country, which is actually very interesting that we're getting traffic from Germany, Brazil, Singapore, and Bangladesh. But we can also drill down to city here. And what is interesting is what we see is for the number of active users, we have 12 from Cincinnati, nine from Indianapolis, eight from Combs actually quite few from Indianapolis, more than Columbus, Ohio, more than Kenwood, Ohio. So it's kind of interesting. So right with my marketing, that might influence whatever that might be, right? My keywords strategy, my Google Business strategy, things like that to double down on those areas. So it's very interesting. But yeah, it could be very, very powerful. And you can also do country or region, do region. So so we have Ohio. In this case, region is state because it automatically updates, depending on what country you're reporting from. So, Ohio, of course, that makes sense. It's 41% of the total. The Indiana at a little bit less than 10%, Kentucky, a little bit less than ten, Michigan, and a little bit in Florida. Very interesting, right? So it depends on your business, but you can see kind of what to do with this. But really, really powerful and important information within Google Analytics. It's all free. And this Google Analytics Chee heat is here to help you. So I hope you find this valuable. If you have any questions at all, please let me know. With that being said, let's get to the next video. 67. LTV (Lifetime Value): What 9/10 Marketers Miss: This video, you're going to learn one of the most underrated yet extremely important aspects of marketing, which is lifetime value or LTV. So basically, there's this formula that you always need to have in your mind when it comes to your customers, okay? What so many businesses do is they focus on getting a new customer in, making a sale, they're getting new customers, getting sale in, and they just kind of hope that, you know, their return customers come in, spend more money and all that. But a lot of the focus and attention with marketing is always on new customer growth, where if we can increase the LTV or lifetime value of our customers, we make way more money even without getting a single new customer. And it's, you know, anywhere 5-25 times easier to sell to an existing customer than a new customer. So this is extremely important because this can basically with all your marketing advertising right now, if you implement these next changes that I'm about to cover with you about LTV, you can immediately keep your advertising and marketing costs the exact same, but start making more money, right? So keep everything the same with more profit every month. How through this formula. So first, it's LTV is calculated by average order value, average order frequency, and customer lifespan or the average customer lifespan. So what this is, and you can have the exact formula here, by the way, this is an exact formula. I'll move myself out of the wages so you can see this. You can take a screenshot if you like. Definitely write this down. Marketing is math. It's math with creativity. Same thing with, like, accounting, right? It's all math. So, this is an actual equation that you need to run. If you don't know, run this right after this video. So what is the average value per order? So in the past year, how many orders, or units or whatever did you sell? How many services you sell? How many units did you sell? And what was the average value per order, right? Like, you had, let's say, you know, last year, 1,000 customers, and the average customer spent $100, okay? So that's the average order value. It's 100. It's total revenue divided by total number of orders. That's your average order value. So on average, when someone comes into my shop, into our store, into our website, here's how much they spend on average. We're going to multiply that number by and I'm going to show you real math here in a second. Multiply by average order frequency. This is how frequently your customers order, right? Do they only come in once? Do they come in a couple of times, three times? Like, on average, how frequent? How often? How quickly do people buy and buy and buy again? Okay? And that's divided by number of orders, divided by number of customers. Again, you look at the past year is what I'd recommend because certain businesses are seasonal. Like, for one of our businesses, we do really well in oirter, so November, December, a little bit in January as well. So those months can make a huge percentage of total. So I want to look so if I don't look at only the past three months and it's not December November or January, I'm going to miss that out. So look at the past year, total revenue divided by total number of orders. Take that, multiply that by the total number of orders for the year, divided by number of customers. This is how frequently your customers buy from you per year. And then look at the average customer lifespan. So for how long you've been in business, right, how long do customers generally stay with you, okay? So this could be the sum of all customer life spans divided by the total number of customers. For this one might be a little bit more difficult to track. But just think, on average, when someone becomes a customer, right? Some people they become a customer and they never come back to you keep that in mind. But some people, they stay with you year after year after year after year. So the best of your ability, on average, how many years does a customer stay with you? Not just like, here's my top customer, here's how long they stay. Oh yeah, most people just come one time. Yeah, most people come one time with every business, but on average, how many years does someone do business with you, right, year after year after year. So that's the sum of all customer lifespans divided by number of customers. So right, to make this simple, let's say, on average, we sell $100 every time someone comes in. Sometimes it's ten, sometimes it's 500, on average it's 100. And the average customer orders four times per year. We have some big orders they order every single month. Other people they only order once a year, right? But on average, it's four orders per year. And the average customer is with us for about three years, okay? So we put that together. So, $100 times four orders per year times three years, right, 100 times four times three is 1,200. That means your LTV or the value of your customer over the lifespan of your business is $1,200, right? So when you bring a customer in, that's when I talked in Google Ads about your break even, your maximum cost per click or you know, maximum bid. So let's say you spend $100 with influencer marketing, with Google Ads, with email marketing, whatever it is, you spend $100 and you get a new customer. And you may think, well, the average customer, how much they spend again? They spent a $100. So you've got a new customer. You spent $100 to get that customer, right? $100 in ads. You get a new customer, and they spend $100 with you. So you spend $100, let's say that's profit, right? There's revenue and profit, let's say you made $100. So what most businesses think is, I didn't make any money. This sucks. My marketing sucks. My marketing agency sucks. Whatever it is, a lot of times that is the case, but not necessarily, okay? Because you spend $100, but on average, not every time, but in the aggregate, if you take the sum, on average, right, you're going to get $1,200 in revenue from that $100 that you spent. So it's important to have that lifetime value in mind because you may be more willing and actually spend more to acquire a customer. There's a great quote from Russell Brunson who said, The business that can afford to spend the most to acquire and a customer wins, okay? And that really focuses on LTV. So I'm not saying, Oh, just spend whatever on marketing because it'll pay off in the long term. You need to think about cash flow and profitability, but basically reframing. When you spend $100 in this case, and you make $100, don't think of it as a loss because it's not a loss. It's not a change of mindset. It's looking at data that you weren't looking at before. You'll make that money back several times over, not to mention with some other strategies that we have. Again, the Google reviews that come from this. There's other things aside from money that can indirectly make you more money, as well. Like, a certain percentge of your customers are going to leave Google reviews and Facebook reviews. They're going to tell their friends about it, right? When they tell their friend about it, that was free marketing that they just came in. So does that make sense? So anyway, always have this in mind with your marketing, right? And analyze your marketing based on this, right? So again, this is the formula again. Now, let's say that this is our original. But what if we could increase the average amount of money someone spends with their business? Let's say before is $100. But with what I'm about to share with you, you're able to just increase that by being strategic with your marketing to $133. So last year, on average, people spent $100. But this year because you took this course, now people are spending $133. Let's say before, on average, on average, people ordered four times per year, but now people order 5.1 times per year, okay? So before, right? Just we looked at the math. Okay, it was 1,200. But what I'm about to share with you, you can increase that. And for example, by increasing those two levers, you can, almost somewhat double your LTV, which is amazing, right, because it's multiplication. So we can get people when they come in to spend more money, and we can get them strategically to spend more frequently, we increase the LTV, which means if we keep acquiring customers at $100 a customer in this example, right? Before we spend $100, in the lifetime, we make 1,200 revenue. We spend 100, we make 1,200 revenue. We spend 100, we make 1,200 revenue. By making some tweaks on the back end, not on the marketing, but on the back end marketing, right? Not the Google Ads, not the email marketing. Well, some email marketing actually is. But on the back end, some very easy simple things. We can actually increase to spend $100, get $2,035. Spend $100, get $2,035. So imagine what that does to your business over time, let alone, you know, the word of mouth that comes with that, the reviews that come with that, you know, things like that, right? Really, really powerful. Okay? So that's what I'm going to share with you how to do in the next videos, specifically how to increase your average order value and how to increase your average order frequency. And naturally, these things could potentially increase the average customer lifespan. That's a separate issue. These are the two metrics that we're focusing on and with this, right, why are we doing this and focusing on LTV? Because when we focus and grow our customer lifetime value, our ROI increases because, again, ROI, not to throw too many things out marketing ROI is your customer lifetime value minus marketing costs, divided by marketing costs. So remember, okay, 1,200 -75/75, right? So we spent $75 to acquire a customer, okay? That's an ROI 15. So that's before. That's just what you're doing now. But with what I'm about to share with you in the next videos, we can increase that. This is just an example. I'm not guaranteeing anything here. It's totally business dependent. With what I'm about to share with you, we were with LTV was 1,200. Keeping marketing the exact same spending $75, okay? But just increasing lifetime value. ROI, return on investment went from 15 X to 26.1 X. That's a huge increase. Kind of think about it, if you invest in the stock market and you make a 15% return versus making a 26% return over years, that's substantial. That's amazing. And it's not complicated. It's the hidden side, the bottom of the iceberg of marketing that almost nobody talks about. But it is just as important as everything else we've covered. It's such a hidden hack. So few people businesses do it, and it's going to totally revolutionize. So I hope this makes sense. If you're more mathematically inclined and like, that's just how your brain is like me, you're like, Okay, Sumner, yeah, that's obvious. I get it. But basically, by doing what we share with you, just making these simple changes and tweaks in your business, you can ultimately increase your LTV and your ROI and basically just do everything pretty much the same like you were doing before, just with some small changes and make a lot more money doing it. Sound good. Alright, great. With that being said, let's get to the first video. 68. Upselling: Increase Your AOV: Lesson, you're going to learn how to increase your AOV, which is your average order value, ultimately, ethically and strategically, getting each customer that comes to your business to spend more money every time they visit you, and doing so by adding additional value. Here's how it works. So here's an example, right? Let's say that you own a gym. People come in, they buy monthly subscriptions. So do it for a year, two years, three years. So just come for a couple of months or even a day and leave, right? But you have a gym. People come in, they work out, and they pay to work out there on a monthly basis. So you have your front desk area. Let's say you transform that area. You start adding supplements, right? You start upselling supplements that you buy, let's say, in bulk from the supplier, and you upsell, you know, for markup because it's convenient, right? Someone just ran out of way protein or creatine or some other supplement. You're right there. They're already in the gym, they're busy, you know, they have a schedule, so they're willing to pay you a little bit more for that convenience. Okay? That's why you know, others will just go to Amazon. But a percente of people are going to buy from you. So before, let's just say for this example, on average, you're making $50 per month. The average gym goer at your gym, um has 12 months worth of membership, so that's 12 orders. That just simply means 12 months of membership, but I'm using the word order just to keep consistency. And the average imager stays for 3.3 years. So $50 a month times 12 months per year times 3.3 years is a little less than $2,000. Okay? That's before. After by adding this strategic upsell, giving them more things of value, we went $50-55 a month, which doesn't seem like a huge increase. So now, on average, people are spending $55 a month. Some people are spending, you know, ten, 20, 30, 40, 50, 60, 70, 8090100 $150, right? But it averages, but most people aren't. So it averages out say to $55 a month. Still 12 months of membership, still 3.3 years. But that comes to over $2,000 just from that small tweak. And what gets really powerful is when we have two integers that are multiplied by each other, then you see the real power, which we're going to see later by increasing both of these. But even by that small increase, right? We've already increased our lifetime value. And here's another way of thinking about it, right, standard. We had 326 members at $50 a month for 12 months. That's just under $200,000, right, $195,600. That's how much Jim is making in revenue per year. But with the supplements, same members, same number of months. But on average, you know, some members spend a lot of money. So people don't, but on average, it goes from $50 a month for just the gym membership to 55 because people are buying gym membership, plus some people are buying those supplements. And that takes us to over $215,000, right, per year, which can be pretty significant. You can take that extra cash, put that into more advertising or whatever you want, or just keep it. But it's really powerful just from small tweaks. Takes a little bit of work upfront, but it's more about creativity and strategy. Okay, so that's a gym, right? You probably don't have a gym, right? So, what about some other examples? Let's say you're a restaurant. Here's an idea, and it's not just creating new things to sell, right? You can kind of like in the gym example, find existing products and just resell. You can have existing products. Let's say on your menu and I've actually gone to many restaurants where this is the case, I want to get dessert. They have no desserts. Like, Alright, so now I'm going to go somewhere else to get dessert. So a huge percent you're already in the restaurant. You're already eating. You want to eat a delicious meal. Well, I want to finish that delicious meal with the dessert. It's kind of incomplete. So if you're a restaurant having desserts, again, if it makes sense for your business. I'm not saying this is what you should do, no matter what. These are just examples to get things spinning, it's about creativity. What's the next step? When someone comes in your business, think, What's the next step? What do they do next, okay? So at the gym, you know, before they get to the gym, what do they? Pre workout, creatine, after the gym, way protein. You know, they're doing stretches. They're doing, think about it, and then what can you do? Oh, maybe we could have this, you know, elastic bands. We could sell those as well. We can do, you know, we can make protein shakes in the gym. There's even a gym I went to. They made like chicken and rice in Colombia. It was amazing, very inexpensive, too. It was amazing. You know, having a package where maybe you have a sauna and a cold plunge and you can upgrade that package if you want access to those new amenities. It's literally endless or limitless. It's about creativity. Yes, it might require some capital upfront, some effort, sometimes it doesn't. So you could push desserts or, Hey, you know, we can get you a meal to take home. We can get, 10% off that meal if you want to take it home, whatever that looks like, right? But just kind of you could already have the product, like in the restaurant example, and it's just about you upselling or kind of strategically pushing it, not too far, but just letting people. Dentist, right? You could be a dentist and you do more just, like, basic kind of what what would the word be? Like healthcare procedures. You could get into cosmetic dentistry, you know, with currently like an invisline product or whatever products or procedures, you know, more for whitening and for, you know, realigning the teeth and for things like that, right? Gold plated, whatever that is, right, depending on your audience because they're already in there getting work done, where, hey, we also have these other packages. Okay, so that might require you certification or whatever. Maybe you have the certifications, and it's just, making it happen. So it ranges, right? But in many cases, you can get started like today. So cafe, right, someone comes in, they drink your coffee. This is great. They love your coffee. Why not sell the coffee beans in the way that you roast it and everything with cool packaging, supporting a local business, and sell that. Most people won't buy them, but a percentage will and other products as well. You can have T shirts, things like that, as well. Phone accessory store. So someone comes in and they buy phone cases and other accessories for their phones, their iPads, their whatever device. Then you offer, Hey, what's the next step, right? So you're coming in here, you own, let's say, an iPhone or Samsung or whatever, and you're getting a new one, or you're thinking about getting a new one, we can transfer your data, right? It could also be phone repair. So if you're phone repair service, you could sell phone accessories, if you're phone accessory, you could start doing repair. Like, there's all different ways around this, okay? CPA, you can do cash flow forecasting service where it's like, Hey, you come in to do your business, you come in to do your accounting. We actually help and keep track and optimize and give you monthly consultations on, Hey, you're on the right track. Here's what's going on. Here's what we're seeing. Here's, da da da, whatever it might be. Chiropractor. So actually, this is a real example. There is a chiropractor that I was going to because I have scoliosis. And this is in the US and did great work great, you know, afterwards, saw correction in my spine. And it mentioned like, you know, Hey, can I come in on Thursday? And he said, No, I can't. Why? He Because I'm doing a corporate training. I'm actually going in and I'm analyzing the chairs, people's posture. I'm doing like seminars. So it's a combination of, like, recommending different equipment if needed, you know, some laptop stands, some raise tables, things like that, and then giving a seminar on, like, how to, you know, to avoid back pain in the workplace and stay healthy in the workplace, getting up every so often and making sure you stay hydrated and, you know, taking a stretch, da da da, things like that, which to the business to the corporation, increases productivity and just helps the overall people to feel better and all of that. And to them, they just have this package where they do it every once in a while. So it's just like the sky's limit. You know, it's up to you. These are just examples in the real world that I've seen, and there's so many others. Auto repair. So people come in they want oil change, they want their brakes replaced or whatever. You do it. Say, Hey, with our preventive maintenance plan, you can actually ultimately spend less money going to the autos, like, coming back to us. We can actually help you prevent. So on an annual basis, once or twice a year, you bring this in, we inspect everything. We do these basic kind of procedures that cost this much money. Here's what we do. And these are you know, the 80 20 rule. These are the 20% of things that prevent 80% of problems, right? Maybe that's, you know, we do oil change and we do this, and we do that that's somewhat simple and inexpensive on your end, but it causes major problems, and it's worth the money. That makes sense. So preventative maintenance plan. You get them on an annual plan. So every year or maybe every six months, they pay X amount of money, you get their credit card and do what all and then lastly, again, I could keep going going going, Landscaping, right? You do most of your landscaping during the summer, fall, you know, springtime, in the warmer months. Well, what about in the colder months? Let's say you're not already doing this. Hey, snow removal service. We're always focusing on, you know, cutting grass and rearranging landscapes and plants and all that. Why not snow removal and adding that into your existing product line to where in those low seasons, you can actually increase your revenue and ultimately, right, increase that. So the key is to think about your customer. What led them that step that led them to come into your location? What are they going to do when they leave your location? What are their interests? What do they like? Like, what drove them to come? Like, you know, the coffee be an example. They love coffee, right? Landscaping. People want to keep their place beautiful and clean and all of that, et cetera, right? If you think about that, think about the products or services that are valuable that help your customer do that or prevent, pain, increase pleasure and consider offering those in your business to where someone comes in before, they were just buying their meal, their meal, their meal. Now that you have desserts, a percentage are buying meal plus dessert. Right? Now some people are taking away the coffee beans. Now some people are paying for the snow removal for the preventive maintenance plan for the supplements or protein or whatever. And it can be products and good services. You start off simple and build up as you're gaining more cash flow, invest into greater things, like a separate area in your office or, you know, products that you custom make or whatever that might be. But it can be shockingly simple. And, of course, Chachi PT is your friend. Go to Chachi PT, Google Gemini, you know, all the AI tools, and give them aspirin inspiration. Hey, I want to increase my average order value by upselling to my audience. Here's who they are. Here's what they care about. Me some amazing ideas and rank them on a scale from, you know, one to ten, one being the best and ten being, you know, the least best, right? And you can get the ball rolling with some pretty awesome stuff. So, of course, if you have questions, I'm here to help. But let's go ahead to get to the next video, which is increasing our AOF, because when we multiply two things together, that's where the real magic happens. 69. Maximizing LTV With Subscriptions: Video, you're going to learn how to increase your AOF, which is your average order frequency. So we've already covered how to get customers ethically to spend more money when they come into your business. But now we're going to cover how to get those same customers to come back more frequently, more often. Because if people come in once a year to your business and spend one time a year, right? It's a good amount of money, but it's just one. If we get the same people come in five times a year ten times a year and spend the same amount of money, that's insane. And it's powerful. So here's an example. Let's say that you are a chiropractic clinic and your clinic generates $144,000 a year in revenue, right? But then you introduce this annual maintenance plan option, right, where you basically recommend, Hey, usually when people come into your clinic, and I know this from experience, you come in for anywhere from, like, one to two to three months, because you have some specific problem and it's on a weekly basis or maybe even bi weekly, if it's a major problem, and you get adjustments and different kind of therapies until your back pain goes away, you know, issues are corrected, assuming the chiropractor can do that, and all that. And then they kind of leave forever and only come back if there's pain. So you sell this annual maintenance or preventative plan to prevent back pain from happening in the first place. And you basically recommend, Hey, we'd like to see you in every three or four months. That's going to actually be better for you to prevent pain instead of just letting the pain build up and then come back at that time. And by doing so, so basically in this way, you could do different ways. You could turn this into an AOV offer to where it's like, Hey, we have an annual maintenance plan. It is, you know, three or four times per year. But you get a discounted rate because you're buying, you know, at one time, so 10%, 20% discount or whatever because you're buying at one time. And basically, that just gets a percentage of your people who come in to take you up on that offer and increases the AOV, the value or you can position it in such a way to where you get them to come back more frequently, spending the same amount of money, right, but coming back more frequently you recommend. So literally something as simple assuming this is ethical, assuming you're not doing this for the sake of money, right? You actually know this to be true. That's what I'm saying here. I want to be very clear about that. I don't recommend anything unethical. But simply by saying, Hey, come back every three months, you're gonna get more people to come back in more frequently. Then if you just say, Oh, great. Yep, let me know if you have any back pain and then come in at that time. Just by saying words, you can make more money. It's so strategic. So assuming it's true. So here's an example. We make $80 per session. On average, our customers come for 8.3 sessions per year, and yes, it's 8.3 because that's what our data showed, right? It's not literal. Like every person comes in for a third of a session. 8.3 sessions per year, $80 per session times two years. That's an LTV of $1,320, right? By getting people to come more frequently, just an example is the maintenance plan. We increased to over $1,600, right? So from what was it 13 $1,300 to over $1,600 is extremely powerful per customer. And just another way of putting this, right? If we keep the amount of money someone spends in our business the same, but simply get them to come back more frequently, we can dramatically increase the total revenue and profit that we generate per year. And this adds up over time. It's extremely powerful. And you can start seeing it pretty immediately. So we already talked about the chiropractor example. But what about some others, right? What about auto repair? So, same idea. It could be disaster prevention plan. It's like, Hey, we recommend actually coming in, you know, every three months, every four months, you know, twice a year, whatever that is, come in twice a year. We'll run this specific prevention plan. We'll just do some basic things like oil change or whatever, and also check for these things because these 20% of things prevent this many things. So keep in mind, I've used it sounds like I do some of these examples before you're like, Wait, is this AEO or AOV? It depends on how you structure. Something that's an AOV offer can become an AOF offer. Something that's AOF can become AOV. And in reality, it doesn't really matter, okay? You just want to find strategic ways of getting customers, A, to spend more money when they come in by adding value, and B, come in more frequently, again, by adding value to them, and that's it. Those are the two things to keep in mind, and then your gold. You don't need to be like, Oh, is this AEO AOV? It doesn't matter. Like, if you're actively, strategically take a day to do that. Take a day to strategize this. I'll pay off massively for your business. This might be the best marketing that you'll ever do, especially if you're an established business. If you're brand new, not as much because you're still growing. Alright, business hair salon. So, unlimited cuts. You have an unlimited cuts plan acts basically in the same way. So you get one or two basically per month for a flat fee. So flat fee could be per year, or it could be monthly on a monthly plan. So they come in per month. So whatever that is. Again, it can be in either category, it doesn't really matter because they're coming in more frequently and indirectly spending more money, if that makes sense. So anyway, hopefully it doesn't confuse you. So landscaping, seasonal care plan, as so instead of just coming in one time, it's like, Hey, you can sign up for a seasonal care plan. It's very inexpensive. We do know snow removal in the winter. We do this landscaping in the spring, we remove leaves in the fall and all of that. And it's a whole plan, right? So you're still selling them. It could just be on a monthly basis they get charged. It could be on a one time basis, right? A percentage of people spend, and then you come in and do the service, the same kind of idea here. You're basically getting them, you know, instead of just coming in the spring or coming in the summer, you're now in the spring, summer, the fall, the winter, you're increasing the time that you interact with that customer and ultimately the money, regardless of how the money is paid, whether that's one upfront, monthly, or whatever. A veterinarian. So Pat Wellness Club, again, annual checkups. Real estate agent, quarterly evaluation results, and tax TPA annual bookkeeping. So, hey, you came in this year. We'd love to be on for next year. You can pay us, once a year at a slight discounted rate from when you walk in, and we'll just go ongoing. And the key here is, what can you do on an ongoing plan? You see how a lot of these are plan related? Another example I want to give is because my wife and I have sold products on Amazon for quite some years. And the type of products that sell best on Amazon are called subscription based products. And this is just the mindset I like to have, and it really helps me with developing these type of AOF offers, right? Not just getting someone to buy your product, but buy your product again and again and again. So basically, if you sell supplements on Amazon versus, I don't know, like a What do I have here? A mosquito racket, right? If I buy a mosquito racket, this is electric racket that kills mosquitoes and flies and all of that, and I actually love it. So when I buy this product, how soon do I need to buy another one of these? How soon? Two years, three, five? Like, how many years, right? Two or three years, let's just say? If I buy a supplement that I take every month, how often do I need to rebuy? The next month. So when I'm advertising on Amazon, I have two different products right I have my mosquito rackets, and I have my supplements, okay that I'm selling. Let's just say hypothetically. When I sell my supplements, a big percentage of those customers are gonna buy again and again and again, again. So I spend money it's called CPA cost per acquisition cost per acquisition. You spend money to acquire a customer. Like, how much money do you spend for somebody to become a customer, right? With a tennis racket, they're now a customer, and they won't spend with me maybe for two or three years or never again. With my supplements, some people won't spend ever again, but some of them will every month and month and month. So I spent, let's say, you know, in the same way, spent, you know, I'm making this up, $50 here, $50 here. With this $50, I only made one sale. But with this $50 with the supplements, I May 20 sales. Okay, or maybe 12 sales. I mean, three sales. I made five sales. Does that make sense? The same idea here is kind of think of subscription base, something that can be on a repeat basis, a service could even be productized that you can sell to your customers, again, based on value. So that's kind of the way I think of it is like a subscription product subscription service like Netflix. But doing that, getting someone on a monthly plan or even an annual plan is extremely powerful because once they do that, it's less likely that they're going to go through and not sign up, but of course, make it easy if someone wants to ever unsubscribe, make them do that. And the key here, because you might be thinking, T sounds a little bit unethical. We're kind of, like, trying to milk as much. Cash out of our customers possible in one way, yes, we are. But with the mindset that we're only doing that by providing value. So the key here is what is actually valuable? Like, you're not just going to make something up and then sell it. It's like, This is actually valuable. I think people would actually like this. You might have to create it, tweak it a little bit, in case some people are unhappy, you could add something else later, but just get it going. So some kind of subscription service or even products that you could sell to your customer base, that's going to increase your AOF. And then same idea upselling products or services is going to increase your AOV. And again, going back to the example with a chiropractor. So $80 is how much people spend on average. They come in 8.3 times per year on average for two years, or LTVs 1,300. But when we add in supplements, let's say, and our annual package, okay, we go from 1,300 a year to over 1,800 a year, and that's over $500 per year, sorry, lifetime value, but that's over $500 per customer that we make by making those changes, okay? So that's crazy. So imagine an extra $500 per customer comes in your door every single time, right? Again, over the lifetime, you won't realize that for the lifetime, not immediately, but how powerful that is, okay? So the key here is creativity. How do you better serve your customer and get them to come in more frequently because you're increasing the value that they have when they come in, and also getting them to upsell by having other valuable products and services that accomplish the next step in their face. So, I hope you found this valuable, of course. If you have questions, let me know. I'm really excited we're about to get to one of my favorite sections of the course, so let's go ahead and get. 70. Affiliate Marketing: Your Secret Sales Team: Imagine for a moment a salesperson. But this salesperson is unlike any other salesperson you've ever met in your life. So first of all, you don't pay this person a salary. They go on their own, and they rave about your business to everybody that they know. And they do so in a way that is not salesy. They're friendly. Everybody likes them. People actually listen to them and take their advice, and they bring in a ton of new business for you, and you only pay them if somebody comes in that they referred to your business. That's the only way you pay them. Right sounds pretty great right well, this is called affiliate marketing, and it's the biggest secret weapon, one of the biggest secret weapons for local and small businesses. Here's how it works. So first, you know, go into your data, wherever you have this data and look at the top 20% repeat customers that you have. The top customers who are spending the most money with you, who come back the most frequently, basically that the top 20%, your top customers, right? Your regulars, the people that you know the best. They've been with you the longest. It doesn't really matter, just those top. So if you have 100, who are the top ten, top 20, right? You have 100, who are the top hundred. Find them, reach out to them, so it could be email, text, DM on social media. Oh, and by the way, also include I have this in part one, past influencers you've worked with that you really like. They had a really good relationship. They did really great. You can also reach out to them with this offer, as well. So anyway, yeah, you reach out to your customers and any influencers you've done business with in the past, and you give them this offer, where basically you can say, Hey, here's a unique promo code. It could be like their first and last name. It could just be their last name or whatever it is. A unique simple promo code. Like, for example, maybe like S Hobart, okay? You give them S Hobart every time they use someone uses S Hobart with your business, whether they come in, they verbally say it, or they say, Hey, I was recommended by, you know, Amanda or whatever. It could be on your website or in person. You collect their paypal info, and you basically give them a percentage of every sale. Maybe it's 1%, 5%, 10%, 20%, whatever that might be. Depending on what you're selling, that's the big key here, right? If you're selling diamonds, you give someone 10%, that's insane, right? So thinner margins, super thin margins would be like, 1%, 5%. You know, regularly, it'll be about 10%, 5% 10%, right? I'd stick around 10% for most businesses, though it totally depends. So anyway, every time they refer someone to you and say, you know, someone comes in and says, Hey, Amanda referred me. Oh, well, then Amanda gets X amount of money, okay? You pay them. But you only pay them if and when they make a sale. So this is extremely powerful. It's so underutilized. SAS companies, you know, digital softwares and tools use this heavily and they're masters at it. I do not see local businesses doing this, and it works. Some businesses, it works better than others. Keep that in mind because there's thousands of different businesses out there, okay? So, I also give you access to this free spreadsheet, kind of like the IRM that we shared earlier. This is where you can track and keep track of everything very simply, okay? You can do this with a Google Sheet or an Excel sheet. It does not need to be complicated. So every time someone comes and says, Hey, you know, this person referred me or there's this code, your front desk person or yourself can look it up. Okay, go in the spreadsheet Command F to search, and we say, Okay. So they said, Hey, Code Hobart. They use it on the website. Alright. Well, we see Sumner Hobart signed up. Here's his email. Here's his phone number for contact information. Here's his PayPal email. And what you can do is either A, just tell your basically affiliate now. That's what you would call them is your affiliates. They're your customers, they're your friends, they're your family, they're influencers. They're all affiliates, right? If they're promoting you, they are affiliates, okay? Even if it's word of mouth, which is actually in many cases, going to be the most powerful. So option A is, hey, in this case, Sumner, when you promote our business, you get 10% of every sale. Okay? So when someone comes in and they tell us that you told them to come here, they use a code on the website or just, you know, say, Hey, Summer told me to use Code Hobart or whatever. Then they Summer gets 10% of the sale, for example. It could be anything, but I'm saying 10% here. What's more effective, by the way? This is more effective. This can actually make you more profit and money. That's why it's more effective because it can actually make you more money is by having basically a commission and a discount, which is this. So option A is, you only give 10% of the sale price to your affiliate, all your affiliates. Option B is you give 10% of the sale price to your affiliate, and you give the person the new customer that's coming in 10% off their first visit. So this is really effective because when you offer a discount, again, I'm saying like, 10% here. Now, here I have 10% customer discount, 20% affiliate commission as an example, it doesn't really matter. Ten and ten is really powerful. It's pretty standard for a lot of tools and services. Unless you're really high price, then you'll have a smaller percentage both ways. It could be $1 percentage, right? Like, it could be percentage wise, like 10%. It could be dollar amount. So when you refer someone, we'll give you 50 bucks, right? And for them, they get 50 bucks off, something like that, right, if it's a higher price point, okay? All that matters is what's perceived value. It's just substantial enough to make a difference. They're like, Oh I'll give you, like, ten bucks. It's like, Okay, it's something, but I don't know, unless like so with that being said, customer comes in, they say, Hey, Jan told me to come in and use code like Jan Levingston, and I get 10% off. And he said, Yes, you go, look up. Oh, yeah, that's right. So yeah, you get 10% off, so you apply the discount. You get 10% off, and the other person gets 10%. So let's imagine the price of the product or service is $70, okay? That's the price, right? $70. 10% is seven, 10% is you know, another seven, so it's 14, right, 10% is paid in a discount, another 10% to the influencer. So it's $14. Let's say you look at your marketing. You look at your Google Ads, you look at your influencer marketing. You look at some of the other endeavors that you have, and you see that you're spending to acquire a customer, you're spending a total of, like, $70, you know, $65, 60, $50, you know, $25, right? This is how much you're spending to acquire a customer, which again, is still good because you get a new customer who's going to come in again and again and again, especially if you maximize AOF and AOV, like we've talked about. It's really powerful. But, like, you're spending, and it's good. It's working, you know, all of that. Well, here, you're spending $14. Okay. Compare that with your other I'm saying, hypothetically, like $25, $50, $70. Depending on the campaign and the time and all of that, you're spending $14. That's what you need to think about, right? When you're offering the discount, okay? And you're offering commission, don't think about it, like, Oh, like, I want to get as low as possible. Think about it, like, marketing. So basically, you know, 20% is 20% of whatever you're selling. Like, if you're spending that on Google Ads or let's say Facebook ads or whatever, if you could spend that, especially with, like, no work, you just set this up. It's very simple spreadsheet, and half people come it's super powerful. And you only pay when somebody gets your result. It can be very inexpensive and very powerful marketing. This makes word of mouth go viral. This is super powerful. A lot of people are, Oh yeah, we get a lot of word of mouth. Every business that is somewhat successful that is decent gets word of mouth, every single one. Of course, it's the most common form of marketing, but how can you kind of, like, think about, like, a wild bush, right? Well, look, we have bushes. You know, they have bushes. We have bushes. Here's a rosebush. There's a rosebush. Well, think about a wild rosebush, right? It's pretty, but it's untamed, it's unruly. And then just trimming that rosebush now it's beautiful. Oh, my gosh, it's a showstopper. It's amazing. It's kind of the same thing, right? You have wild viral, you know, word of mouth marketing. You can, you know, creatively, like this, engineer, strategically engineer your word of mouth, focusing on your top influencers and customers and incentivize them to promote you even more. That's like adding gasoline to a bonfire. It's just going to explode. Not guaranteed, but you can just see the math here. It can explode. That's the reason. And I would recommend giving either $1 or percentage discount to new customers, through the affiliate. Not all customers come through the affiliate program. And your affiliate program is a spreadsheet. It doesn't need to be anything complicated. I'm not pushing any pay tools here. And then also give the affiliate, you know, a decent amount to where it gets them incentivized. And if you got to give more of a discount or more of an affiliate commission, I'll give a little bit more of an affiliate commision, but you want to have it pretty even, right? Because affiliates, and I know this from someone who's made thousands actually, sorry, tens of thousands of dollars through affiliate programs. Okay? I'm an affiliate myself. I that I care very much about the discount that somebody gets. That's going to incentivize me to go out and actually promote it. So in the end of the day, you don't need to think about Oh, we don't want to discount things. Oh, we don't want to whatever. Just think about how much money you're putting into this and you only pay the money if you get the result. That's amazing, right? W Google Ads, with influencer marketing, you're paying and you don't know the result. This is one of the only marketing where you're paying only when you get the result. That's amazing. And the type of marketing that you're getting, think about the quality. This is a real person that really likes your business that is maybe already kind of promoting you, but now it's going to be on fire and they're like, I'm definitely going to promote you. They're going to be excited. Hey, like, text all their friends. Hey, just letting you know, I know you mentioned, like you need an oil change. Go here. They do a great job. You know, and you can get 10% off. Just mention my name. You're like, Okay, cool. And then they do. It's very kind of straightforward. So super powerful. So few local businesses are doing this. But that's what's amazing is and that's part of the reason you took this course is taking from other industries and tactics and marketing strategies that are working. But in this SMB niche, it's just not that popular. It's taking what's working, implementing it. And, of course, results will vary, depending on your business, but nearly any business can implement this extremely powerful. And following all the steps that we've talked about so far, you already know you don't even need to put into practice yet if you haven't already definitely start. You already know from common sense what this is going to do to your business. So yeah, I love talking about it. Hope you find this valuable, of course, the Affiliate Management dashboard will be linked in the resources section along with everything else, just like we covered. If you have any difficulty finding it or have any other questions, let me know, let's get to the next video. 71. DO THIS To Increase Sales Today: Your business has lost a ton of money this month, and you didn't know it until now. All right? You may not have a marketing problem. You may have another problem that nearly every small business has encountered, and here it is. So legal services, on average, lose $16,150 per month from missed calls. Home services like HVAC and plumbing, lose $12,600 a month in revenue from missed calls. $11,250 lost for auto repair. We even have car dealerships on average. That's the average. It's not even the high end, losing over $800,000 in revenue just for missed calls. And think about it. How many times have you called a place and they didn't pick up immediately or even worse, they never even got back to you? Well, what happens is, and I encourage you to look up these statistics for yourself because this is fact, and it's been this way for decades. 85% of callers who reach voicemail will never call you back, and 62% of them will actually contact your competitor. So not only do you lose that sale, your competitor gets stronger and stronger and gains market share. And you can read through the rest. But the point here is, I can nearly guarantee that your business could be doing a better job of answering the phone. And that's not a criticism. That's an amazing opportunity because just by answering the phone and I'll give you my exact phone script here, you can immediately start seeing more revenue. It's that simple. Let me give you an example because you as the business owner or the marketer may have no idea how many calls and emails go unanswered in your business. So when I first got started with marketing, I was running Facebook ads for a local apartment complex, and we were literally generating hundreds of leads for them super inexpensively for like pennies per lead. It was amazing and super qualified leads, by the way. So anyway, generating these leads, you know, a month goes by, a couple of months goes by, and I go to check in again. This is when I'm newer to the space. I know what to do, you know, tactically how to get Facebook ads and all that kind of stuff. And I contact my main contactor. I was like, Hey, you know, how are things going? And they're like, not good at all. Like, we haven't had a single sign up from your ads. You know, we've spent, like, a few hundred dollars super low. And we haven't had a single sign up, and I'm like, Wait, there's no way. And I double check. I'm looking at the leads. I'm like, No, these are legitimate leads. These aren't bots. I'm going back and I'm racking my brain, like, What's going on? Well, guess what I do. I'm like, Let me just make sure that they're following up on these leads, right? Basically, you know, I was driving traffic through this video. Like, here's a video tour of some of her different apartment options. Like, here's just the inside. So I made these videos myself. I edited them. I ran them on Facebook at the time, and it led them to a landing page to book, right? Book your appointment, name, email, you know, you know, any dates available. They submitted that A gets sent to the office. So I fill out the form on my own. I have my wife at the time, fill out the, my wife, fill out the form on her own. And I even call 'cause we're running and I called the number associated with the ad. Nobody picked up, nobody got back to me. I'm like, Oh, my gosh, right? Because I'm on the marketing side not the operation side. I didn't think there's something broken in the funnel. I also and I've seen this time and time again. Another time I was working doing consulting work with a very historic, very high end, very expensive, how do I call it athletic club, I was gonna say a gym club. Literally presidents were members of this club in the past. So, you know, one of the biggest supermarkets in the world, actually, the largest. The founder of that company was a member of this club. Huge. And Same idea. I was running Google Ads, Facebook ads. I even knew I had a personal relationship with the front desk person. We're like, Hey, you're gonna answer these calls. Yes. Alright, great. Well, guess what? Ran these ads for a month. I go to look, and our front desk person was not following up on almost anything. So I just want to say this. The person that you have answering the phones in the email is a marketing investment. It is super important. You don't want to just get someone cheap or someone who's really nice and bubbly and smiley, but doesn't actually do the grunt work of responding to every single phone call, you know, being on, you know, caring more about their lunch break than being in and fighting for the business. And that can get into, you know, sharing the rewards as, you know, the business does better, potentially rewarding whoever that is, who mainly answers the phones and all. If you kind of don't have a dedicated person to answer the phone, it's like, Oh, whoever is kind of in the area answers the phone, that's a major problem. So I know this gets more into operations and not marketing. This is a marketing course, but the two are directly related, and I have to cover this. And that's why I've created this proven phone script for you. Now, you can absolutely change this and should change this to sound more like your brand and your business, but this is a very good. We have the greeting in the first 5 seconds, right? Discovery. Absolutely, I can help you with that. Just make sure. Just pointing in the right direction, can I ask a couple of questions? What are you looking for today, have you worked with this before? Right, all that. Value statement, right? Short response. Examples. I can read through this. It's very straightforward, right? This is for you. I'm not going to waste your time. We can use this script. It's in the resources section. But the point here is make sure someone's always answering the phone. And this goes for emails and social media as well. Are you do you know for a fact, every day, are you on it that as soon as someone messages you on Facebook on Instagram, by email, calling you that you are responding immediately during business hours, and immediately the next day, any calls you got after business hours are immediately addressed and responded to. Do you know this for a fact, or do you just think so? Because I'm telling you this is really good news. If you're kind of not sure or you know, as I'm saying this, you're like, I kind of had this feeling on my gut, like we haven't been doing the best job. That's good news. Don't feel bad. Feel the opposite. Get excited because you're like, That's money. That's money that we're missing out on. So you know, the phone side, that's one thing. But also for everything else, text message, emails, social media, there are tools like Freshworks. This is one example of a tool to where all of these incoming messages come into one platform. It shows you all the analytics and data about it. But it's one place where your person in charge of customer service, whether that's you or one of your team members, can go and reply to everything, both should be ongoing, like, on the clock just all the time. And this is huge. I can guarantee your business could be doing a better job. And the better job that you do, the more money that you make. No one's going to be perfect. There's going to be calls that go unanswered or emails that get left behind and all of that. It's going to happen, but work actively to responding as quickly as possible. And again, you can use the phone script pretty basic, pretty straightforward, things that you already know, but this will help you in case you're kind of lost or you kind of want to look over this to develop your own phone script and really, you know, incentivize and make this a thing constantly. You know, don't be a micromanager, but with your team, figure out obstacles with them. Hey, you know, have your friends and family members call your business and email and ask them the people you trust, how soon did you get a response? What was your customer service like? Ask them, it's free, and then you can diagnose and be like, you know, rate it on scale of one to ten, each person, take the average, and you know, here's our customer service. Here's how many people got answer back, have them do it at different times, different days, and all of that. Do it for, like, a week or two weeks. You can bring this to your team and just tell them, Hey, I did this. Here's what happened. What's going to prevent us from doing this? Like what's in the way? And this is why whoever you hire that is in charge of this, first of all, someone needs to be in charge of this. Number two, they need to be on it. And some people are just on it. They're dedicated. Most people are not. Most people just do an average job, and that's why I give them average pay. You need to find the right person. If you have the wrong person in there, get them out because they are literally costing you money. And you can do the math, right? On average, you know, here's how many phone calls we get per year or the past six months or past nine months. Here's how much money we made from those phone calls, let's say, to the best of your ability. So here's how much each phone call costs, right? When we miss a call, here's how much it costs us, on average, not every time, but on average. So then you know, here's how many phone calls we miss on average per year. This is how much money this person's losing us. So you can do the math, even if you hire someone and they're pretty inexpensive or whatever, or even if they are expensive, you better be doing this job, and that can get into possibly incentivizing the person. As your business does better, you know, profit sharing of some degree or bonus sharing or something like that. Again, that gets into operations. I'm not going to touch on that too much. That could be an option if that's the reason why, right? But it's about getting the right person in. So I just want to really stress that probably you're going to have the highest ROI from this marketing. This is the highest ROI. It's just answering the phone. It's not sexy. Everyone's looking for the sexy cool thing. Do this, and you'll make more money. It drives me nuts 'cause I'm in marketing. I am a marketer, and I call all the time, and nobody responds. And I just think in my head, it's like, If you guys, there's the one business out of 1 million, just the one that is on it, and they kill. And all the other business owners look over as Oh, they're just lucky. Oh, I don't know what they're doing all. It's just not in our category. Oh, it's just Nope. It's because they're doing everything here in the course. Kind of behind the scenes, it seems hidden. It's not obvious. And that's the difference between making somebody a multimillionaire and someone struggling. So I can't stress that enough. I'm obviously passionate about this video. You can find the phone script in the resources section, as well as a Link to Freshdesk, they're one of the better kind of well rated, well received in the industry and inexpensive options. That's why they're kind of one of the best, but there's other ones as well if you have a lot of customers. If you have very few customers per year, like, very high price point with very few customers, you don't need this. I don't think it's relevant. You can just do everything yourself. But if you have quite a few, you know, Messages, emails are coming in especially on a daily basis. You definitely want something like this. You need something like this because you'll see a return on investment from this. Just do it. Test it for a few months. See, all of a sudden, are you making more money or not? I can almost guarantee that you will, but if this helps you to respond to messages sooner and better. So both of those will be linked in the resources section. Hope we found this valuable. With that being said, let's get to the next video. 72. Last Step! (Watch This if You Want a Better Life): Congratulations. If you're watching this, that means you've made it through the entire program, which is no easy feat, and very few students end up accomplishing. So congratulations to you. And with that being said, you now have all of the tools and resources that you need to dramatically increase your sales and revenue for your own business or your client's business. But there's something that is significantly more important than money. And that is your time. If you're making an amazing amount of money every year, but you have to work 40, 50, 60 hours a week, you can barely take vacation, you're tied to your business or your agency, what kind of life is that? You can always make more money, but you'll never get your time back, which is why it's so important to build systems within your business. Specifically, what I'm talking about is operations. Designing your business or your agency in such a way to where it runs itself where you don't even need to be present at all. And if you think that's impossible, not only is it possible, it's very normal in the business world. So two books that I recommend about this. The first is called the E myth Revisited. And the second is called clockwork by Mike Micalewiz. I'll be linking both of these in the resources section of this video because my wife and I, after listening to these on Audible, actually going through on a vacation Patagonia, we were listening to these in Argentina, and it completely changed our lives. We were able to go from working 40 hours a week to just 10 hours a week while also increasing our revenue all by changing the way that we look at business, setting up systems to where it can run itself to where we don't have to be there, and it's literally life changing. I would say equally life as making money, that's kind of the step one and step two is then freeing up your time. So check out those books again, linked to the resources section. Of course, don't be a stranger. Be sure to post your journey, any questions that you have, any success stories that you have along the way in the Q&A section here. We're here for you. I'm here for you. Anything that you need now or in the future, just let me know. So excited for you on this journey ahead. And, of course, if you haven't already, I really appreciate taking a couple minutes to leave an honest review. So don't stop. Keep going. And I wish you nothing but the best.