Copywriting with ChatGPT Mastery: Write Copy That Sells FAST

1. Welcome to the ChatGPT Copywriting Masterclass!: Have you ever stared at a blank screen for 45 minutes, typing and deleting the same sentence over and over. And when you finally go to ChachiBT for help, it spits out some robotic junk that sounds like it was written by a toaster. Yeah, I've been there. It's that painful moment when you're trying to write copy that moves people, but nothing's coming out. And that's exactly why I've built this course because here's the truth. Most people think that persuasive copy takes years to learn, or you have to be born with some kind of special gift or worse, suffer through 500 page books and overpriced trainings. Well, what if I told you that you could start writing high converting copy this week, using proven frameworks and copy and paste AI templates that actually sound human. Hi, I'm Sumner. And I've personally written copy that has directly generated millions of dollars in sales. I've learned from the greatest copywriters on the planet and condensed their years of learning into simple systems that work, and I'm giving them to you. This course isn't another Chachi PT prompt list or a three hour video of a guy just reading the Wikipedia page on copywriting, or regurgitating YouTube video. This is hands on, fast paced and strategic. Inside, you'll learn how to write sales pages, blog posts, websites, product descriptions, emails, social media captions, and more. You'll also learn proven frameworks like Ada and PAS, so you never feel stuck again, how to turn dull features into juicy emotional benefits that sell, how to unlock Chachi BT's hidden writing power. With battle tested prompts and custom GPTs that consistently produce phenomenal professionally written copy, how to master biopsychology and speak directly to what people actually want. Build an entire copywriting portfolio in a day, even if you've never written a single word of copy ever. And by the end of this course, you won't just know what good copy looks like. You'll be able to write anytime, anywhere, and feel confident doing it. So if you've ever said, I don't know what to write, I want to earn a good living as a copywriter, but I don't know where to start. Or I've used ChachiBT already, and the results were terrible. This course was built for you. So enroll now completely risk free and learn how to write copy that doesn't just sound good but sells. 2. How to Get the Most Value Out of this Class: Hello, and welcome to the Cha GPT copywriting master class. My name is Sumner Hobart, and I'm so honored that you're here. You've made a powerful decision because by the end of this course, you will learn how to craft clear and compelling world class copy that sells in literally just minutes using the secret power of ChachiPT. This will dramatically increase sales for your own business, and you high value freelancing clients, and give you the confidence to know exactly what to write, no matter the situation. Are the same principles, frameworks, and formulas that have personally generated literally millions of dollars in sales for my own brands and are used by the top 1% of copywriters around the world. Now, this course is unique. So before we dive into the meat, let me show you exactly how to navigate it in order to get the most value. First, course is made up of two main sections. The first, we dive into copywriting fundamentals, principles, formulas, psychology and audience research, understanding what copywriting is, good versus bad copy, why it works and what actually drives human beings. And in the next section, I'll show you exactly how to take these proven principles and formulas, strategically apply them with Chachi PT with student exclusive Chachi PT prompt engineering. In order for ChachiPT to produce top tier copy nearly instantly. And specifically, I'll show you how to craft high converting emails, blog sites, websites, social media captions, sales pages, product descriptions, and more including your own copywriting portfolio. So if you're brand new to copywriting or still consider yourself more of a beginner, then definitely get started with the next video. Now, if you consider yourself more of a pro and you just want to learn how to apply your learnings and your skill set with ChachPT and AI, then you can go ahead and skip to that section. As a student, you also have access to all custom hat PT prompts and slides, which you can find in the resources section associated with the corresponding video. You also have access to our live Q&A community where you can ask any question that you have and get a response in 48 hours or less. But the best way to use the Q&A section is if you do have a question, go ahead and search for that first because there's a good chance it's already been answered and then that way you get an instant answer to your question and don't have to wait. Also adjust the speed and volume of each video depending on your preference. Lastly, I've poured my blood sweat and tears into this program. So if you find any value whatsoever, which I firmly believe that you will, I just ask that you would leave a quick and honest review about the course. Not only will I immensely appreciate it, but this will help other students in finding the best program for them. Again, if you need anything at all, just let me know in the Q&A you are minutes away from being able to create copy that truly converts. So let's get to the first video. 3. Copywriting Simplified: All right, so first, what is copyrighting? In order to learn about it, we need to actually understand what it is, because there's a lot of misconceptions. So if you Google this or go to Webster's Dictionary, you'll see that copyrighting is the activity or occupation of writing the text of advertisements or publicity material. Not really a helpful definition, which is often the case when it comes to dictionaries or Google. So here's my own definition, okay, that I find way more useful and practical. Copyrighting is using words both written and spoken to increase traffic, sales, and profits. Really, at the end of the day, that's what we're trying to accomplish with copyrighting. And I'll give you some uses. But there's this misconception that a lot of people believe that copyrighting are just pretty words, right? If you read a piece of content, like a blog article or a news article or website copy or whatever it might be. And it sounds really pretty. It sounds nice. They use vivid language, which we talk about later in the course, and follows maybe certain copyrighting principles. But at the end of the day it doesn't convince our target audience to ultimately take action, then it's useless, right? It doesn't matter how pretty something sounds. Yes, it is an important part that we'll talk about later, but it's much more than that. So copyrighting is not just pretty words. And to understand copyrighting, you need to understand these four parts. So you have your target audience. Target audience has certain pains and desires that we need to uncover. Once we understand our audience, the pains and desires they have, the buying stage that they're in, Then we can finally actually begin copyrighting. What a lot of people think and fail in doing is just writing pretty words to a general audience of what they think. Versus using actual data to guide their copyrighting And actually have data backed, beautiful sounding copy so we understand our audience and their pain. Copyrighting acts as the bridge between them and action. So it can be really any action, but really for the majority of you, that's going to be sales, right? Whether for your own business, for your client's business. Copyrighting is the bridge. Now in order for that bridge to work, what is extremely key, this is just as important as the actual copy, is understanding and identifying the pains and desires of your target audience. If you don't understand your audience, how are you going to be able to write to them? How are you going to be able to convince them you can't, no matter how pretty your copy sounds. And to get you excited, here's just a few examples actually of copyrighting. So through this course and by improving your copywriting skills, this is a meta skill that is going to improve your E mails, your public speaking, personal conversations with friends and family, Youtube videos, websites, blog posts, social media sales, scripts, sales pages, infographics, product descriptions, and your entire life. So I hope you're excited. There's a lot that we're going to dive in. But just to give you a brief overview and clear understanding of what copywriting is before we get to it. So without further ado, let's go and get to the next video. 4. How to Know Your Audience Better Than They Do: So as we just covered in the previous video, understanding your target audience, or your customers better than they do is mission critical. Because if you don't understand your audience, how are you going to be able to relate to them, connect to them, and ultimately get them to take action? This is the first, most important step you can think about, the research phase of copyrighting, or the data collection side of copyrighting, which by the way, a lot of people don't talk about. And yet it's just as important as every other aspect of copyrighting is the same way of ingesting food or surrounding yourself with good people. Eating good food is ultimately going to impact you overall. And the same things with data collection. The better data you put in, the better your copywriting is going to be and it's going to make sense as we go through. So let's go ahead and get to it. So how do we read the minds ethically of our target audience? Like how do we actually go about and do that tactically in order to collect data? Number one would be secondary data. There's two types of data, secondary data and primary data. Without getting too much into it, because it's very simple. Secondary data is data that has already been collected by somebody else. Let's say that there's an archaeologist that digs something up and makes a report about it. There's a scientist experimenting a new drug, and they do some tests and write a report on their tests or their findings. So if you research these reports, look at these photographs, things like that. You're consuming secondary data, right? Someone else collected it and then you're consuming the secondary of it and one of the top places to find secondary information, Google.com Right? Of course, when we have any question, where do we go? Although that's going to change by the end of this course. Maybe it'll go to something like Chat GBT or Claude, we'll get into that later. Number two is primary data, which there are different forms of primary data. This is where you actually conduct the research yourself. You're actually, you know, they're digging up, you know, dinosaur bones. You're actually there, you know, testing and talking to participants in a lab room or whatever it might be in this case. For our purposes, survey data is the most powerful form of primary research in our relation for copywriting. Google Search survey data. Number three, we have keyword data. So think about different websites like Youtube, Google to Me, Skillshare, other platforms. When you're typing in a keyword into those platforms, you're looking for something you have a desire that's not being filled. For example, earlier today I went into Google Maps and I typed in barber shop near me because I wanted to make sure I had a great hair cut. For the videos, I had a desire that wasn't met. I want my hair to get cut and I need it to get cut, or I feel the need for it. So I turn that desire into a keyword. So it's a different way of looking at keywords. And I'll show you how to actually access keyword data, which is super simple. It's actually a very, very easy approach, but a lot of Youtube videos or other content makes it seem really difficult and complicated or scary. It's powerful, It's fun. It's really powerful. So yeah, with keyword data, like I said, the user of these different platforms are turning their desire into a keyword. So we're able to kind of reverse that ruck, okay. If someone's typing this into Youtube, for example, let's say, you know, Youtube searches for like how to get rich online are increasing. We know that there's more and more demand. There's more and more desire of people want to start a business or let's say it's an Amazon business. Specifically the terms Amazon FBA are increasing. We can see that desire is increasing or decreasing. We can see other related topics. So someone's typing an Amazon FBA. Here's related topics about it. So how to set up a seller account. How to run Amazon advertising, whatever that might be. Again, I'm going into the weeds a little bit to give you an example, but keywords equal desire. So that's going to help us understand our audience based on what they're searching online as the world is becoming more and more of an online marketplace. And then last and not least, but actually the most powerful in my opinion, is review analysis. This is really powerful. So think about it. Number one, there are reviews everywhere, right? For every store or shop online or in person that you go to, there's going to be reviews about that location, that business, somewhere about those products, about the services somewhere on the Internet, Amazon reviews, Google reviews, Yelp reviews, all of these different form of reviews. Now think about who leaves a review, right? Kind of similar with what we talked about with keywords. Who leaves a review? Someone who's either really happy or really upset about the product. And this goes for all different reviews. 1,234.5 star. So obviously five star reviews, hey, I love this so much, the world needs to know about it. Like here's what I really love about this product or service. Four star reviews are, I really, really liked it, but I wish they would do this one or two things differently. A lot of times start looking out for four star reviews and looking for the word butt. I loved XYZ, but da, da, da, da, Right? So that word but in there. And then 32.1 stories, I was really unhappy with this. Obviously going further down, the more unhappy they are. But that is gold, because review data is free, That's public information, anyone can access it. And you literally know the desires and pains of our target audience, which we'll talk about later. We have an entire formula to go through. Then you'll know how well you know your kind of target audience. So it's free information. Very few people use it and it is extremely powerful. My wife and I actually sell products on Amazon and how we're able to develop products like figure out, hey, what do people want is we're able to look at Amazon reviews of our competitors or existing products and people say, yeah, I like this about the product, I don't like this so we write it down. Okay. So 1,000 people said they like this. You know, 2000 people said they did not like this XYZ. Then we make sure our product is better based on the data. And ultimately we've profited from it pretty substantially over the years and really powerful. So of the four, I would say this is the most powerful. But utilize all four, even one of these four is going to give you enough information to really hone in, to understand your audience even better than they can and ultimately impact your results. So I hope you find that valuable already and get really excited. We're going to dive into each one of those now, moving forward and talk about the different stages of the buyer in the next video. So let's go ahead and get to it. 5. Free Template: Buyer Persona: And because you've be enrolled in this program, you're going to get my personal buyer persona template for 100% free, which you can access in the resources section of this video. It'll come in the form of a Google Doc. You can edit it here in Google Docs or you can download it as a Microsoft Word document and edit there. Or even print it off, whatever kind of workflow works best for you. But you're going to get this and basically what the buyer persona template is, is it's a way to track your market research, your audience research, whatever you want to call it, of your target consumers, your target customers, the people that you want them to take an action. That's who we're kind of tracking here. The more that you fill out this template, the better your copywriting results are going to be and vice versa. So here you can see the template is divided into two sections. We have demographics at the top and psychographics To keep it simple, demographics are what we can see about our target audience. Psychographics are what we can't see. They're a bit more invisible. Now in traditional market research, for the longest time, marketers really focus on demographics, age, gender, occupation, annual income, living conditions, relationship status, et cetera. These are some of the most important questions to ask. Now, demographics are very important. But what's even more important, arguably, and obviously they're extremely important together, is psychographics. It's those elements that aren't so obvious to the naked eye. Like for example, if someone's in a relationship we can see that where someone lives, we can kind of see that, right? And that could be, you know, they own a home, an apartment, more rural, suburban. That's what we kind of mean by living conditions. It's a bit open ended there. Annual income, you know, not that we should be seeing this, but we could see their pay check, their occupation, their gender, their age, et cetera. Right. With psychographics, really important to understand, it is a little bit more difficult to dig. But this is why I reference, you know, looking at review analysis is really powerful for this. But we have hobbies, interests, desires, internal fears, external fears, pain points and obstacles. What phase they're in which we're actually going to talk about here in a second. So for example, what are some of the activities that somebody engages in, like their hobbies? This kind of goes along with interests as well. What are they interested in? This could just be general topics that you research, they consume on line, but don't necessarily perform, right. Like someone could be very interested in basketball, but they don't actually play much basketball, right? Or they're very interested in sports teams, right? What are your target audiences biggest desires? What do they desire most in life? Whether they're working to achieve it, whether they haven't achieved it yet. What are their biggest desires fears? This is so powerful. Again, we're not going to use this to manipulate people, right, unethically. We're using this to understand, to make sure, okay, we have a product and service that can solve this. Oh, and by the way, if you're going through this and whether your own product or service or your client's product and service doesn't meet this. You're like, oh, there's actually a mismatch. That's something you're like, okay, you either need to change the product or service before you do any copyrighting. But you'll basically realize if you keep everything the same, we have our target audience, we have our product or service. It's not going to meet, right? Because we know their fears and desires. We know what they want, we know where they live and you know what we're trying to sell them really doesn't work for them actually, It's going to result in error, et cetera. But hopefully, obviously that's not the case. What I mean here, because I do get some questions about this internal versus external fears. It's just as it sounds. What is someone internally afraid of? Like oh, maybe I don't have the skills. I'm not qualified. Anytime someone says me, you know, I'm afraid for whatever reason, that's internal. External fears could be. I'm afraid of dogs, that's an external fear. I'm afraid of heights, right? I'm afraid that the market is going to crash. That's an external fear. I'm afraid that I don't have enough money external because it's not internal. The money isn't inside, the money is an external source. So it's really important to kind of differentiate that, that's why I want to have both. And as you can see here, if you go through life and talk to people, you realize that people have a lot of fears. And we tend to focus more on our fears than our interests and desires. That's why I'm really highlighting this. Fears are so important to understand. Again, not to use fears. You could use it to manipulate people. Many people have done that and made lots of money by doing that. I'm not suggesting that at all, but understanding the audience is going to help you to connect and resonate with them better. Which we'll see later and it'll all make sense here in coming videos. Pain points and obstacles. What pain? Not necessarily a fear, but just the pain that someone is going through. Either they bought a product or, you know, they've tried to work with a bunch of marketing agencies in the past and they've all got terrible results. So they just have this pain of like I keep, you know, or they've invested in their own business multiple times and failed or, you know, whatever it might be. They don't have enough time with their spouse. It's literally infinite what it could be. But what pain points are people going through in their lives? You know, what obstacles are they running into which are kind of ca, joined together. And then lastly, which we're going to cover in the next video, is what phase is your target audience in? Because the phase that they're in is going to dictate the type of copy and your overall goal with your copywriting with them. So are they cold, warm, or hot? So anyway, it'll make more sense as we go through. And some of this is pretty intuitive. But like I said, the more that you fill this out, the more valuable and effective your copywriting is going to be exponentially. And most copywriters don't do this. They don't go through this important step again. They just write pretty words. Words that they think their audience wants to hear what they think their fears are. But not actually looking at data and research to figure that out. So this is literally going to give you such an edge. As an entrepreneur, I've had to do this with the own products and services that I sell. And if I don't succeed, I don't make any money. So it's very clear whether I'm successful or not. So I know where you get more corporate or get into academia. You can kind of get away with not knowing or just writing pretty words. But I've had to write words that have effect that have generated millions of dollars in sales using this exact framework. So it works again, fill it out to the best of your ability. It's there for you for free. Just because it's free, don't, you know, take it for granted. It is powerful and I could be charging for this, but of course I want to help you as much as possible so you can access that. And like I said, next video we're going to talk about the different buyer phases of your target consumer. So without further ado, let's go ahead and get to it. 6. 3 Stages of Buyers: Think about the best product you've ever purchased that was amazing. Maybe you've even told some friends or family. But let's say you were in the street and you randomly went up to some stranger and tried to sell them on this product. Obviously you believe in it, it's a great quality product, right? But you try to sell to them, what's the result they're not going to buy from you or extremely rare. Right? And why is that? That's because everyone's in a different buying phase, right? Or a kind of a different buying mode is a way to think about it. And there are three main phases when it comes to a purchase decision. First, we have the cold audience, right? These people are unaware of the problem that they have, right? So, for example, let's say that there's someone who is, you know, getting thin hair, breaking hair, right? Low energy, you know, nails are breaking, right? They're, they have a problem, but they're unaware of what that problem is. Warm audiences, they might be aware of their problem maybe, but they're unaware of your brand. And then a hot audience is someone who's aware of both of the problem, and they're aware of your brand. They've heard about you, they've seen you before, maybe they even bought from you before. But these are the three main categories. And there's a little bit of overlap between the three. But it's more of a frame of mind to have when writing. So think about it. If someone's bought from you before versus someone who's never heard about your brand, they don't even know they have a problem. Let's say they have a magnesium deficiency, but they don't even know that they have one. You're going to write to them very differently, aren't you? Of course you are. So it's extremely important to know what phase your audience is in and then that's going to ultimately help convince them with your copy. All right, what do we do? We kind of have a general idea of where audience is, but then what do we write or how do we write to them? With cold audience, your main objective in general should be making them aware of your brand. For warm audience, you want to get people interested in your brand. It's like first is, hey, our brand exists very, very low. Kind of like selling. Maybe just even people see your logo, your business. Very short blurb about it. Just kind of making people aware, warm is you want to get this group who's now aware of the problem that they have interested in your brand. Your brand, your service or product can solve that problem. So you want to kind of generate interest. So awareness is number one. Phase number two is interest. Phase number three is convincing, right? So let's say someone is on Amazon looking through different products. You want to convince that person is on Amazon that your product is better than all of the other ones, okay, so that's kind of the three main phases and how to treat each phase now. Okay, we kind of get to how does this work in real life. So let's give a real life example of how this can work. So let's say that you're copyrighting for a magnesium brand. So they sell, you know, high quality magnesium supplements. They're the best in the world. And then let's think about three different platforms. You see here we have Facebook, Google, and Amazon. So who's on Facebook, right? Are people going to Facebook to buy something? Are they even looking to research information? Not necessarily. Right? Maybe sharing some photos or life experience that they have. Checking in with friends or family, wishing people happy birthday, giving their political opinions, whatever it might be, Right? More content focused. But people on Facebook in general are not searching for problems that they have or products, right? They're not there to buy largely people that are on Facebook. This is a cold audience on Google, right? Why somebody on Google typing into Google? They're searching for a problem. I've identified that my hair looks like crap. I need to get a haircut. What do I do? I go on Google search for a barber or you know, I'm wondering why do I have, you know, breaking hair and breaking nails, Why do I have it? And I'm looking for information that leads me again to cut magnesium deficiency. I dive more in, what is magnesium deficiency? How do I know, what can I do to treat it? I'm doing this all on Google. Now, I've realized I have a magnesium deficiency. So I went from, let's say Facebook to Google, and then Google to Amazon. And on Amazon I'm looking for magnesium because I know I have a problem, and I need to find the best brand that's going to help me. Okay, so that's a real world example of how from Facebook ads to maybe blog content on Google to Amazon. Where like with Facebook, this could be a friend or family member commenting. Hey, I saw you just said you were kind of struggling with this issue. You might have a magnesium deficiency. So that person went from Facebook. Or maybe they saw a video that your brand created that said, take this quiz to see if you have magnesium deficiency. Yeah, thin hair, breaking nails, maybe you have a magnesium deficiency. Take this quiz, take this test. Read this article. They go from Facebook and it has your company's branding very lightly, making them aware of your brand. It takes them from Facebook and then goes to Google, right? Maybe a blog article on your website. Then they're on your blog article reading through. And at the end you have an Amazon affiliate link. They click on that link to your brand. At the very end of the article, it takes them to Amazon for you to purchase. So you see how you kind of took them from Facebook to Google, Google to Amazon. Now, these aren't the only three platforms, but Facebook is the largest social media platform overall. When you combine Facebook and Instagram and Whatsapp together, which are all owned by Meta, Google is the largest search engine in the world, and Amazon is the largest e commerce marketplace. So that's why I use them for this example. But there's obviously more kind of search engines and marketplaces and social media platforms. This is just a real world example of how this can work. And by the way, we track, we saw Amazon. We track our results, and we can see people coming from Facebook to Google, Google to Amazon. Sometimes it's from Facebook, people go directly to Amazon. But overall, this is the funnel, this is the process from someone. Again, we go back a few not even aware of your brand or the problem that they have, then kind of generating some interest and intrigue in your brand. And then ultimately, you know, looking at different options and then your goal is to convince them. So this is kind of the framework to have and just kind of keep this in mind. So when you create Facebook ads, remember what you're kind of creating for Google content, blog content, Google ads, and Amazon, You know, bullet points, description, advertising, all of that kind of have a better framework. Okay, now I know the purpose of each and kind of how to write to each. And then also just a caveat, Keep in mind, right, your hot audience could be on Facebook, for example. Someone who's already purchased from you before could be on Facebook, right? They're not in buying mode, but they're hot. So they're hot on maybe a more cold platform. So just kind of keep that in mind. So let's say, you know, someone was on your website, they were about to check out, they abandoned their car, you know, they left. And at some point, you know, in the past few days, they went to Facebook. You can send them a retargeting ad. Obviously, you wouldn't treat that the same. They're a hot audience on a cold platform. Okay, so again, this is just kind of think about the individual, not as much about the platform, if that makes sense. Where is the individual in the buying process with your specific brand? And then your copy is going to kind of change and we'll give you some specific formulas and frameworks that you can plug and play exactly kind of what to do in each situation. So yeah, hope you find this valuable and are excited to move forward. We've got so much more to cover and really, really excited for you. So without further ado, let's go ahead and get to it. 7. Introduction to ChatGPT: This video, you're going to learn what HajiBT is, how it works, why it is the greatest copywriting tool known to mankind currently, and how to properly use and set it up. So if you're already a huge Chachi BT officianato and feel like you have a very, very good handle on Haji BT, you can skip through this video to where I talk about personalization and kind of customization or just skip to the next video as well. If you're a bit newer, I would encourage you to watch, and we'll get through it. So first things first is you'll want to sign up for a free HAGBT account. They have both a free version and actually a couple paid version options. What I would recommend doing is just get started with a free version, start using it, and then later on, or if you're already, offering professional copywriting services, I would recommend for at least one month, pay for the pro plan, which is currently about $25 a month. Use it. Compare the difference between the free version and the paid version. And if the paid version is better, which I have found and attest to it absolutely is, then kind of continue and see if it's worth it there. But you can get started with the free version and do everything in this course, create phenomenal copy literally for free in minutes. So to sign up, just go to chatchbt.com, if you can see kind of in the top left here, click on SignUp for free, and then from here, enter your email address and then just walk through kind of the process. Now, of course, I already have an account that I've been using avidly for years. And once you sign up, your account will look something like this. They're constantly changing and evolving. This is a new ish tool. So with that in mind, things won't maybe look identical, but I'm going to constantly be updating videos, both the prompts, tutorial videos as time goes on to make sure everything's 100% up to date. And, of course, if you have any questions, just let me know, and I'm more than happy to help. So, what exactly is ChachP? How does this work? ChachiPT is the largest language model AI kind of deep neural net that we currently have. Meaning, and this is a really key piece that a lot of people don't know that I didn't know for the longest time. But currently, and this continues to increase, is that ChachBT gathers data in two ways. Number one is they have what's called their database or their Knowledge Center. It's all the data that they already have kind of archived inside of their deep neural net that they know, you can access at any given time. So just historic data they have from all different kinds of sources all compiled within, they just kind of readily go and extract that information and use to write, copy or whatever, you know, your functionality is. Number two, is they can live search the web. So you can ask hachBT to search for, like, you know, as a realistic example, you know, the best restaurants in my area that offer gluten options. Boom, kind of like a Google search engine, right? I'll search. And then instead of giving you websites to read through, it'll just give you the answer directly there. That's kind of the key to keep in mind because this will play into our later prompting is ChachV can pull Live from the web or historically in its knowledge base. And for reference, many of these AI writing tools use OpenAI's database, right? Open AI is the company that created HCBT and SRA and, you know, these different kind of platforms. So, you know, Open AI is the big company. Kind of like Alphabet owns Google and YouTube. You know, OpenAI owns HHIBT and SRA and, you know, all these other tools Atlas and all the tools are coming out with that they'll discontinue, you know, as it grows and evolves. But a lot of these other AI writing tools use ChaBT's database and knowledge with different kind of prompting. So you're basically paying a premium for these tools where you can just use ChachBT, right? So that's another kind of really key point when it comes to copywriting. And lastly, kind of cool little tidbit is that if you were to take all the knowledge that ChachiPT has, write it in 12 point times du Roman font on pieces of paper, you'd take all the pages, and they would go from the surface of the ocean all the way down far past the Titanic for miles. There is a ton of data here, and that's why we're using ChachiBT because it uses, and we can use it correctly. If you're just going in ChachiB trying to use it for writing, your writing is going to be terrible. The copyright is going to be awful. It's using the tactics and the prompting and the customization, everything that we cover here now and as it evolves in the future. To make sure that we craft the best professional, polished, high converting copy humanly possible. So that being said, we've signed up. This will look similar for a free and a pro kind of paid account. You can either use the kind of general bar here, which is where we'll be spending a lot of our time. You can ask anything here in the bar, like, what are the top XYZ in my area or, you know, whatever that might be, anything. You can just type in there just like with Google. Here, you can actually enable to actually speak and I found that very valuable. You can do this and get the app on your phone, which connects as well as on Desktop. Either one. Click this button right here and actually record and speak and it'll transcribe. So another little hack is one thing I've done, and this is relevant for the future is, let's say that I want to analyze or I want to improve upon a YouTube video script. I can play a YouTube video and, you know, hit this button and have it record and transcribe and then, you know, add to that. Like, Hey, like, you know, analyze use the tone in this video for my copy. Boom, hit the record button, hold it up to the video. It plays, and then I can kind of use that. So it's a little kind side note, little hack that I want to share with you. So you can, you know, speak, you can type, whichever is best for you. And it depends on what I'm doing. I do both. And you can also upload different things. So you can actually attach, you know, CSV files, text files, photos and images, PDFs, all kinds of files, like, Hey, analyze these or read the reviews here or whatever it might be. You can have analyzed text and data, which is super super valuable, which we can talk about later. You can also include links, and that's really what we want to focus on here. There's other things too that are kind of coming and going that aren't that I haven't found to be super, super substantial. And if they do, like these here, like creating an image, right, we're focused on copywriting, not as much, creating YouTube thumbnails or shopping, right? We're not doing a lot of shopping. That's not the purpose of this course. So that's why I'm going to focus on what's most important for copywriting. And that's really kind of how it works and where we're going to be spending our time. And it'll make sense once we actually get into the meat of the course. I'm going to show you exactly how to use this in detail. But it's kind of similar to Google. That's the best way I can kind of describe it. Very simple, very user friendly, and it's all kind of right here, right? And the sky is the limit. Now, with that being said, that's kind of just the overview of ChachiBT and all the different AI tools that I've used, like Google, you know, Gemini or nthropic by Claude, or all these other ones that I've used. ChachiBT has produced the highest quality results, and for some of these other tools, it's even cheaper, right? So that's what I'm always looking for is efficient. You know, I can do so much with HachiPT so it goes beyond just copywriting, and that's why we're focusing on. And in the next video, I'm going to show you how to customize and personalize your ChahBT account for the best results possible. So let's get to it. 8. Do This For Best ChatGPT Results (Settings & Customization): Now that you have your ChaiBT account set up, I'm going to show you how to customize and personalize it for best results. So what we're going to do is scroll down to the bottom left to where you see the setting section. Click on Mt. Click on personalization. And now here, you can actually customize Chachi BT for your specific liking, which is really cool. And things have changed and evolved from the last video I made, so this is actually replacing that video. First of all, what kind of tone do you want? If you're not really sure you're brand new, just choose default. For me, I like professional. Like, basically, how do you want Chachi BT to interact with you? Do you want it to be nerdy, efficient, quirky, candid, friendly? If you're not really sure, click it, test it. If you don't like it, change it. It's that simple. I like professional. For custom instructions for now, leave those blank. The reason for that is because you can put something in here and it kind of constantly changes ChachiPT every time you interact with it. So sometimes it can be beneficial, but sometimes it can hurt you, because it's the same thing every time. What I recommend doing is start using Chachi PT in the way that we cover here in the course. If there's anything that really bugs you about Kachi BT, you're like it keeps doing XYZ, like it keeps using these ridiculously long dash marks or overly uses commas or whatever. I'm just making it up or uses certain types of language. I'm so sick of it. Then say, Hey, stop doing this or hey, stick to this, right? You can literally just say whatever it's on your mind, just type it in here into the custom instructions and then see the results change. But just keep that in mind that it needs to be a continual thing that you see Chachi PT not doing well or that you want Chachi PT to continue doing well, then you want to enter that in here. But for me, honestly, I just leave it blank, keep it simple because it also can influence your results. So about me, I can have a nickname. Let's say it's S, right? We don't need to include this information. If you want to give TachPT, that's fine. I would leave that blank. I actually don't think you should. Now, this is also important. For reference saved memories, reference chat history, and reference record history, I recommend checking all of these to toggle them into the on position, which is currently like this blue, okay? And the reason for that is to enable Chachi BT to recollect information, basically to remember, right? Otherwise, Chachi P is going to have dementia. Literally. I mean, they're not going to be able to remember, you know, not to be crude or whatever. So leave these on. That's going to be very helpful because Part of copywriting is, you know, analyzing information, understanding our target audience well, and then writing to them, speaking to their souls. And that's going to help with this. You can click here on Advanced as well. And yeah, I leave this unchecked. But go ahead and check all of these except for separate mode, and we're essentially enabling ChachiBT to access all of its functionality, including searching the web, analyzing and writing code, which can be beneficial even when we're kind of analyzing different data sources, connector search to search connected kind of data sources. So in general, just leave all of these on to give Chachi BT the full capability to ultimately get us the best results. And also in the general section, small but still helpful. You can change your appearance if you want more light or dark, which is what I prefer, your accent color, wherever your favorite color is. Just a small little thing that helps as we're using it, and the other ones here. Also, I would go ahead and check to show additional models just generally to have access to all the toys in the Chachi PT playground that we can have to ultimately get the best results for us. Of course, if you have any questions, let me know in the Q&A, and let's go ahead and get to the next video. 9. Let AI Analyze HUNDREDS of Reviews in Just Minutes! (Part 1): In this video, I'm going to show you how to use chat PT to analyze hundreds of reviews in order to help you to really understand your target audience. And this can be done extremely quickly and bring about insights that even a human being wouldn't be able to. This is extremely powerful, one of my favorite applications with artificial intelligence and particularly with chat PT. I'm going to show you a couple ways of doing this. There's kind of like a few different roads to get to the same outcome, but I'll show you kind of the most efficient first and then touch on the other two. So first of all, right, there are reviews everywhere. Amazon reviews, Best Buy, Google, Facebook, Yelp, trip Advisor, Glass door for almost anything, even for movies with MBD or Rotten Tomatoes. So there are reviews for just about everything. And reviews are basically left by people who are expressing what they love and what they hate or really dislike. Pain points and desires for particular products and services. So I'll show you one example and show you how to apply it to anything. But this works for all different review sites, although it may be slightly different for each depending on the actual site. For this example we're going to just look at, let's say we want to analyze, we want to understand the audience of people who go to car washes right in the Midwest. We can do the same process for a few different car washes. But let's start with Mike's car wash here. Okay? We have 698 reviews to work with. Now, this process works really well for any product or service on any platform, Amazon, or Google, or Facebook, or wherever. The key here is that you want to have at least 100 reviews minimum, ideally 1,000 is what you want to analyze. Minimum of 100 to have some statistical significance, otherwise you're just collecting data that's only true for a very few people. Then number two is you want to collect reviews that have some negative sentiment. Meaning if you're analyzing a set of data that has 4.9 average star rating, you're not going to get a lot of good data in terms of the pain points of your audience, but you might understand that company really well. So you want to mix, like looking at 4.7 even as good, 4.4 is great. 4.3 because the lower the review rating means, the more pain. Just something to keep in mind. But the key here is the quantity of reviews. And again, this works for anything. I just chose this random example. So let's start with Mike's car wash. We're going to go, I'm here in Maps.google.com You can go to any area, so you can choose some different cities in the United States, for example, or wherever country you're in, type in a certain type of business, maybe that's financial planners, marketing agencies, restaurants, car washes, mechanics, whatever it might be. You'll type that in and then just find some options with a high number of reviews and mix rating. Click on Mike's Car Wash here. Next what I'm going to do is whatever website I'm on, I'm going to try to find the Reviews tab. Click on Reviews, right? And then this is great. Now what you want to do, if you want to really take this to the full level, is anytime you see something's truncated, which means it's not fully there, you need to click on more, right? And that's going to enable our AI to analyze everything fully. Otherwise it's only going to be able to kind of analyze that top portion sometimes. So that can vary. So I just kind of quickly scroll through any time I see more, I just kind of open those up. Right? And if you don't want to take your time, that's fine. Because if you're moving in terms of volume, if you're analyzing like a ton of different locations, don't waste your time. But if you're really honing on one location and it's really important, then go through and do that, right? So we'll do that for several, although many, we don't have to do that. That's fantastic. One star review, fantastic. We want kind of that mix. All right, so anyway, and it's good to kind of keep scrolling down because then more reviews kind of load on the page. And just do this again to where we have around 100 or so reviews. So just kind of scroll down, right? And then you see that moral loading. And this kind of enables us for the AI to kind of pick up on all of that and I'll show you why. Okay, so we've done that. Now what I'm going to do is I'm going to copy the full URL. So go to your kind of search bar. You can't really see it because it's kind of blanked out here on the screen. And command seeds to copy. You're copying everything there in the URL and I'll show you where I pasted it. Then we're going to go to Chachi Pt select Chachi pet four. And we want to make sure we have our plug in select plug ins, which we have. Then in plug ins you want to make sure that you have the scraper tool, and I already showed you in a previous video how to actually use the plug in store and find it. Any scraper tool, this is the one that I prefer. It's called scraper, so we're going to select that, then we're going to make our request. Okay, so going back to our buyer persona, where I think about realistically what are some information that we can gather and what you can do is even just copy and paste, you know, all of this. So let me just go here. It's not letting me do that now, for whatever reason, there we go. Okay, if BD can't answer, it's just going to tell you that. But hopefully can uncover a lot of these insights. Here's how I like to word it. Hello, Market Research Expert. I have a mission for you today. Please analyze all reviews, and by the way, I'm going to have lots of grammatical errors. I know this is a copyrighting course, it doesn't matter. I just go through quick and I always have grammatical errors. And it doesn't matter because ChachBT picks up on that, which is really amazing. Please analyze all Google reviews for this. This business give me a detailed summary of import and non obvious insights that you gain from the reviews. Anytime there's something important, I like to put it in all camps. And yes, that does actually help AI understand a little bit more. Also answer every single one of these questions about our target audience in as much detail and to the best of your ability based on the review data. Lastly, tell me the total number of reviews you analyzed. Go. All right, so here again, we're going to go back to our Maps.google.com command C to copy the URL. We're going to paste it right here. You can see right here, this is what it should look like if you're using Google Maps, okay. And then questions to answer, answer. Go back to our questions again. Some of these realistically chat is not going to be able to answer because it's not really coming out in reviews. But we're going to see how many that it can answer command via to paste and hit Enter. This is really cool. So let's see how quickly chat starts, analyzing these reviews and sees what it comes up with. When you're using a plug in, you should see the plug in pop up here, so using Scraper and then with this time that's going on, chat is using the scraper plug in to analyze these reviews, which should just take a second. And then it should start generating, usually not too long there, links or the more data you give chat of course, the longer it's going to take. If you're asking to analyze like a bunch of links, it's going to take a very long time. Generally, the maximum number of links that I asked to analyze are about five, sometimes seven. But when you give an AI to a little bit too much data, at least currently, it breaks the system and it Mrs. some of those links, so usually a maximum of five links at a time, but ideally one you kind of do one at a time. Or if you want to kind of analyze multiple things at once, you up to five. So I could include five links here. I just did one. This is amazing. Okay. How many reviews analyze 698 reviews? That's amazing. Average review rate is 4.4 And what I like to do is I ask acht these questions as a sort of attention check question like, okay, are you actually accurate, Right? We want to make sure our data is accurate. So 698 reviews, right? Look at that, Mike's car wash 698. So I guess we actually didn't have to go down here, which is really nice. You don't have to go down here and do what I did of, you know, scrolling through, letting it load actually used to have to do that. So that's, it's interesting that that's a pretty recent update, so that's great. You don't have to do all that. You can just, you know, go to whatever Carriage House Car Wash, Click on Reviews, copy and paste the link, and go over there. And that's it. So it makes it even faster. So that's great. 4.4 we go back again. Going back to Mike's carwash. 4.4 So so far the data is accurate that it's pulling common themes, really cool vacuum issues. Multiple reviews mentioned dissatisfaction with a vacuum service. So if you are copywriting for your own car wash, hopefully write your vacuums work. But that's at point A. We know this is a pain point of our target audience, so we're really going to hone in on that. Don't waste your money. Vacuums that suck. Parentheses literally come to our car. Wash, blah, blah, blah, right? That's terrible copy. I'm just like spit balling. Okay? Drying concerns. The drying process is not effective. It leaves them wet. Again, that's amazing for us to know our audience and then to write directly to their pain points. Advertised weekly, monthly, customers have commented on prices. That's not really helpful. I would ask what it said. Businesses have been advertising weekly, some customers have commented on prices. I'm like, okay, that's useless. What have they commented? Are they happy? Are they not happy or are they happy with some and not others? Mixed experience with staff, not really helpful. It's mixed satisfied with the wash. Generally, customers are happy with the wash. Yeah, it's 4.4 So yeah, age reviews do not specify information on the age, right? Pretty standard gender, not explicitly mentioned. What I would ask is look at the first names, the first and last names of people leaving reviews and use that to. And actually I'll ask that right now, analyze all of the first and last names of each reviewer to the best of your ability. Tell me what percent are male and what percent are female. Right, for gender question, if that's something that you're looking for. So I'm going to go ahead and hit Enter. What's really cool with chats is that you have your base and you can work on that and you can go back to it. Into the chats here on the left hand side at any point, which is really powerful. Okay. And it's telling me like, okay, there we go. So it's telling me that now. Okay, look, total, it analyzed 45678 reviews. Okay. Please analyze all 600 plus reviews. And then, so this is why I'm telling you GPT or AI doesn't do everything. It's a good helper but look what it just did. It just analyzed 645688 reviews and then told me the gender. I'm like, that's so little, we need at least 100. So please analyze all 600 reviews first and last names and then tell me what percent are female versus male. To the best of your ability, go PS, don't list every single name. Just analyze and give me the accurate percentage breakdown. Okay. Anyway, I was going to have that running while I was talking about everything else. There we go. Now it's using the scraper tool. Again, anytime that shows up, we know the tool is being used and hopefully it gives us some info. But I'm going to scroll back up here as it goes. All right, so what do we have? We had gender, occupation. Understood. You know, no specific occupations. Sometimes they are depending on the reviews of course, annual income, living conditions, relationship status, you know, it's understandable. Now, what's interesting about relationship status, it depends on the product or service. Sometimes people say, you know, I bought this for my wife, my husband for my son. So it's really kind of cool seeing some of that. And a lot of times Chip will pick that up. But for these other ones, right, you have to think about the reviews. Are people giving this information? Reviews, if not in general, it's not going to be the case, but it kind of depends, but it's worth asking, right? Worst that can say is, I don't have the data. No hobbies, Yeah. What are customers interested in, obviously? Car maintenance, efficiency and value for the money. That's interesting. So we assume, oh, they're interested in keeping their car clean, but they're interested in obviously keeping their car clean or car maintenance, but also efficiency. Speed and value for the money. Hmm, right? So they're going to mike specifically for value and the speed. So do we offer speed and value, right? That somebody kind of think about for our, you know, services. So desire, what do they desire? They desire efficient service, effective drawing and value for the money, right? So a little bit repeated there. No specific fears internally. Of course, I was so afraid and then I came in blah, blah, blah. But again, certain reviews will actually tell that external fears, there's concerns about the effectiveness of the drying process and dissatisfaction with vacuum. Really there's more pain points. But anyway, we can dive into that. More pain points and obstacles. Inconsistent service, ineffective drying, vacuum issues. Okay, we kind of already know that mix of warm and hot. Now at this point, you know these people leaving the reviews are a hot audience like they are problem aware. They know they need to clean their car, they know where to go, they went to it. This is a hot audience, but we just included that in there just to see what PT would come up with. Overall, this is good and it gives us a conclusion. So Mike's car wash revealed a generally satisfied customer with concerns about vacuum drying. There's noticeable interest in value for money, right? And what's really cool is this is just one, you know, service that we analyzed. We could analyze 10100 more. You see how quickly we can analyze as well. So we could include, you know, let's say five links at a time. So analyze these five links, then go to another five. Analyze these five, go to another five, and before you know it, we have a huge data pool that is extremely insightful. And then I can go and say, hey chat BT I know you've analyzed, you know, these businesses separately. Take your full analysis together and give me a summary conclusion answering these questions. And it'll update and say, okay, here's like the biggest pain, the desires, all of that. And as we can see, there's actually a glitch with the scraper plug in. There's only able to access the first eight reviews, which sometimes happens. You'll find certain web pages will have certain restrictions or if the data you're trying to scrape exists on multiple web pages that you have to manually refresh and open separately, then scraper doesn't work as well. But I recommend your first phase using the scraper plug in because it's the easiest and if it goes through it's the best, it's the fastest. But in this case, because it didn't really work, we were not able to pull all the reviews. We move on to method number two of three, which is trusted and tried. It's the manual method where we are going to go back to our reviews which are here. And we're going to scroll down to where about like 50 review. I found that you can only upload about 50 reviews at one time into chat GBT without overwhelming the system. So we'll go ahead and copy and paste in 50 reviews at a time. So I'm going to go start here, which I think is around the 50 mark. We're going to scroll all the way up. And we're basically just going to copy all of this manually. And I know this isn't ideal, but it works and this is the default if nothing else works using this method. Going back here to chat BT to the same chat we're going to ask. Please analyze this set of Google reviews. And answer the following questions, and I just pasted them all here. One reviews. How many total reviews did you analyze? What is the first name of the person who wrote the last review? The reason I'm doing this is it's always a good idea to ask specific questions or attention check questions. We want to make sure that the data that we're getting is accurate. So like I said, rather using the scraper method, the manual method, or the next method I share, it's always important to ask these questions like who is the first name of the second review? Because if you get the wrong answer right, then the data is incorrect. It's probably not good to go off of, but if they give you the right number of reviews that are analyzed, they're able to answer these questions. It shows that they are accurately able to go through. So just to make sure there's no glitches or anything like that. Always important to do that like nobody covers, but I've done it many, many times and yeah, very important. So again, we could copy and paste in our questions. Something else I'd like to do instead of just copying and pasting is just ask very specific, what are the biggest pain points in order? What do customers like most about the product service In order? In order of frequency? Any other non obvious insights to me to understand this audience? Again, what percent of reviewers are male and what percent are female? Analyze the first name of each review and assign gender to the best of your ability. Because again, the idea here is just to know overall, is it majority male or female? Along with all of these other questions that help understand our target audience, right? Ignore names that aren't obviously male or female, and then you can ask any other questions. But I think this is sufficient pain points, what they enjoy. Other interesting insights. Gender, this is the main information I generally try to get from reviews. But you can just copy and pasting the buyer persona in case there's that other data nested within the reviews. It'll also pull that information. This is good enough. Let's go ahead and hit Enter, and we are going to go, it wasn't too much. So how many total reviews? 60 reviews in total. What was the first name of the person who wrote the last review? Let's go check Patrick. Good. So that's a great attention check so far. You can go and check the number of reviews as well to double check, but it was right around 60, so that's perfect. The data is accurate. It's working super well. This is great. What are the biggest pain point? Several reviewers mentioned spots missed, insect debris left and unclean rims, drying issues, complaints about the cars being wet or having soap residue after the wash. Pricing concerns over price, especially for the quality of service. Problems with the vacuum service, similar to before. But now instead of just analyzing the first eight, we have 60 that we're reviewing. Okay, then we can and get the next 50 or 60 reviews. Upload those and so on. And then we can actually tell chat BT hey, we analyzed the past five set of reviews that I uploaded and aggregate them together and then analyze and respond if that makes sense. We just uploaded a set of 60 and asked for analysis. We can do that with another 60 and so on and so on until we have hundreds of reviews, let's across ten different sets. And then we can ask chat GBT. Please analyze the previous ten sets of reviews, Aggregate and analyze them together, and then answer these questions and then answer the questions that you want, if that makes sense. All right. What customers like most about the product? Speed and efficiency, friendly staff, multiple options, overall cleanliness. So this is really insightful. This is really great data that would have taken much longer if you went through manually. It's still not ideal. It still takes a little bit of time to get to this stage, but it's way less time. Again, because AI is a helper, it's not going to do everything for you. Other non obvious, let's see what it has. Loyalty and repeat businesses. Many reviewers mention being longtime customers or having unlimited wash packages indicating a level of loyalty. Very interesting. I wouldn't have gathered that many reviewers are local guides, that's not really relevant, that's just for Google. Some reviewers like the additional services like ceramic sealant, while others were unhappy. That's not really insightful, that loyalty aspect is very interesting that I might not have been able to pick up on my own. Then here we go. What percent of reviewers are male and female and look at this. Male reviewers, names like Aaron, John, David Scott, Mark 11 female reviewers, an Teresa, Jennifer Joy Christie, and then unidentifiable Yoda Poncho, Cincinnati Wheels, M, G, et cetera. Do you see how just this intelligence, this is just a robot, Like giving you a random answer. How thoughtful this is. So of our sample, about 72% are male, were 18.19%, are female. That's really cited to know who's going to the car wash as well. But this is fantastic. Again, this doesn't solve all of our questions that we have about our target audience. There's still some more research that needs to be done and questions that need to be answered. This is amazing, this is gold. And you're using this very inexpensive AI tool. And free publicly available review data and gathering this I used to work in market research for companies like Adidas and Nike, and Proctor and Gamble. And this type of insight most of these large Fortune 500 companies don't even know is accessible. So I just want to stress how powerful this is. So this worked super well. Awesome. So this was method number two, not ideal, but this is kind of the next step. And then I'm going to share with you number three, which is actually one of my favorites. If this scraper doesn't work, but it's a little bit more complicated, you might have to pay, which is why I make it number three. But usually if this tool doesn't work, I move to this one, then I move to the manual. Manual is always my last, just because I'm willing to pay for tools. But I know a lot of you kind of want to try things kind of for free and test it out first. So that's why I have this. 10. Let AI Analyze HUNDREDS of Reviews in Just Minutes! (Part 2): Finally, let's get to it. Method number three, right, scraper doesn't work. Let's say we don't want to spend the time with manual. Are we having some issues there? Another option is to go to Google and type in review scraper, Amazon review scrapers, review scraper, Google review, trust, pilot review scraper, whatever that might be. Just type in the words, review scraper, and then you'll find it. So we have out Scraper, Scrape, Hero, Web Automation Api, et cetera. So a lot of different options. Some of these will have a free trial. Some of these will be 100% free. Other ones will be just paid. So you have to play around. And again, it completely depends on the platform. But I went ahead and this is brand new. I've never used this tool before out scraper, so I'm not really recommending it. But what we can do is like if the AI scraper that we have doesn't work, we can use one of these that is much more likely to work. And basically, we can download a set of reviews into a CSV file like this. And then we're going to use code interpreter by chat GBT to analyze, which I'm going to show you. Let's run through it real quick. We already know the objective and everything. I signed up for an account. I'm going to go back to Mike's car wash. Okay, I'm going to copy the reviews. I'm going to go here to the scraper that I just signed up for and I'm going to command V to paste. There we go. So I'm going to head over to our Mike's car wash, copy the link, paste it here we can sort by either most relevant or newest. In case it's time sensitive, you want to see more of the newer reviews or the most helpful, I'll leave his most relevant review limit for one place. We'll just do 100 reviews here. All right. Then we'll click on Scrape Reviews. All right. Confirm. And then this should be creating a CSV file for us to download and then we'll upload that into chat BT. So I'll go ahead and check my e mail and get back into chat BT. All right, so I've now downloaded all 100 reviews into a CSV file on my desktop, which you can see a little glimpse of here. All of them here in the CSV file. Nice and neat for us, and you need to make sure it's in CSV file. Because when we go back to chat BT, what you want to do is click on New Chat, select chat B four, then select Code Interpreter. With code interpreter, we're able to then upload that spreadsheet just like this. So we click on the plus sign labeled it, Reviews. So we're going to double click to upload. See by the blue status that it is uploading. Then what's really cool about code interpreter is that there are certain aspects or things you can do with it that you can't do with a default chat, which I'll show you here. I'm going to ask for very similar information to what we asked before with some changes. First, I describe the spreadsheet, just so chat can understand, the spreadsheet has 100 reviews from customers of Mike's Carwash. I want you to focus on the author column and the review text column. If we've looked at the column like here, we see review text. This is the reviews right here, right? So that's what we want to analyze. And then also for that gender question, we want the author title, which I can just copy here. And we want the, call it the author title column. Okay, please analyze both columns in depth and provide detailed answers to the following. What's the last name of the first reviewer so we can check their attention? What are the most frequently used words in negative reviews? What are the most frequently used words in positive reviews? That's really interesting for us in terms of word frequency. To help get us an understanding of our target audience. Describe the two biggest pain points customers have with Mike's. Describe the two things customers like most, what percent of the reviewers are male and female? Tell me several non obvious insights that will help me understand the fears, desires, pain points, and goals of the reviewers. And then please summarize your findings and provide relevant visualizations which you'll see using this approach. It'll take a little bit more time. We'll go ahead and enter for chat PT to analyze the data. But we're also going to begin to get some interesting, additional insights by using this approach. Awesome, let's dive into the spreadsheet and dissect the reviews of Mike's carwash. I'll load the data and give you the results. And what's really cool is you can actually see the work that chat does in case you want to dive in and look at exactly what chat PT is looking at. If that looks messy, you just leave it collapse. It's no worries. It's going to describe what it's going through step by step. So basically it just looks through, great. We've got everything that we need. What's the last name of the first reviewer? It's going to dive in, so for every question it's going to red go through the spreadsheet. So it's like diving into water and then coming back. Diving into water, getting the gold and coming back. So we're just going to give it a little bit of time to run and then we'll get back to it once it's complete. All right, so after letting it run for a few minutes, here's what we have. So first name of the last name of the first reviewer report is correct. So that's great. I also ask for frequently used words. And the reason for this is sometimes interesting insights come up, sometimes like this, like the two. And car wash, right? It's not very insightful. For example, this was run one time for a collagen supplement and one of the most common, frequently used words and reviews was coffee. We found out that people are or taking this collagen supplement with coffee in the morning. We know that it's okay. That helps us under they're using this in the morning, I wonder why in the morning. It helps us understand a different element of our target audience that most people don't know, that you can uncover with other data sources. So it's really powerful, but in this case, not really that insightful. Sometimes asking the same question for different audiences, it's going to vary, right? So that's why I like to ask all these questions. Biggest pain points, what's really cool is there can be automatic line graphs, bar graphs, depending on the data. Also word clouds, which is very interesting of negative review, word cloud and then positive review. We can see some general but specifically diving in aside from the most frequently used words, this is where the real gold comes in. The biggest pain point. Customers have incomplete or inconsistent washing issues with specific parts of the car not being cleaned and also damages or scratches. Clearly it goes into the actual washing of it, but incomplete or inconsistent, that's something that I could really hone on. It's get the complete wash with XYZ, get the complete wash with summers car wash or in specific parts, same thing, it's incomplete. That's really key. Also long wait times, issues with management and employees, problem with pricing. There's always going to be some pricing problems. The long waiting times and slow service if people are going there for convenience and it's not convenient. So we can say come to summers car wash for the true complete, convenient wash. I already a brainstorming ideas of how I know how to position myself because I know what my audience really care about. What they like most is obviously the wash quality not really insightful. They like the different wash options. They like that there's different packages, interesting and specific cleaning features. They like the cleaning features and the options, but they want to make sure, hey, that it's done completely because it was missed. Also some like the customer service, I'm sure it depends on the customer service they got that date. They liked the efficiency, when it was inefficient. They didn't like it. So what does that show me? They care about efficiency. They care about efficiency. And when the efficiency is met positive, review when the efficiency isn't met negative. So speed, convenience, that's important. Big, big, big gold key that we uncovered here. And then in terms of what percent are male or female, we have about 64% male, 37% And the key here isn't exact percentages, it's overall right, because we also don't know, we just guess based on the first name. So we know that the majority are male. That's a key insight there. Okay, we know that we're writing to men and not to women. That's important, right? Overall, maybe we have separate copy for male and the female or not. It could be the same for both. It depends on your objectives. For other additional insights. There's an unsatisfactory exit experience. The word exit was included with a lot of negative reviews. That's interesting, I might dive more into that. Also, brushless or prewah also showed up in negative reviews of the word sucks, reflects strong negative emotions. Okay, yeah, we know PT. Thanks. Then positive insights, paying and promotions were actually associated with positive reviews. Words like God and dream, Someone used the word God or dream, that's interesting. And then wet and animal for particular details, I'd have to dive into that. I would actually ask like, hey, expand on that more because this doesn't really make sense to me. Which you can just do and add another message, right? And then we have a little summary here. So as you can see way more in depth, Some of it not really helpful, others gold. And that's how it is. It's like panning for gold with review insights. But yeah, this is the longest video in the course. Good job for getting through it. Yeah, those are the three ways to analyze reviews as well as other datasets using AI like BT. I can't express to you how powerful this is, but I hope that you see the power here. And yeah, like I said, to recap, use PT number one, use the scraper tool. It's going to be the easiest if everything works well, great, that's the best. If not, I prefer to use a tool like this where I download a CSV file and then upload. Sometimes that costs money, but I really don't care because it's so valuable to me. And then number three is if you want to save on money, either yourself or a team member needs to go through and manually copy and paste the reviews in different sets. And again, you can title it, set one, upload, set two, upload, set three, upload, and so on. So let's say you have ten sets of reviews, of 50 reviews, each as PT. Please analyze the past 500 reviews that come in the following sets, set one through ten, and then answer these questions, right, so there's multiple ways to get to the same outcome At the end. You want to make sure it's statistically significant. You want to make sure you're asking the right questions, which are all included in the buyer persona. If you have any other questions you don't like what chat BT does. It's almost a living entity where you can talk to it and say, hey, this wasn't really clear or I didn't really like the way that you did this? Or how do I know that you're giving me the accurate information? It's all there, right? Because every situation is going to be a little bit different. So yeah, I hope you found this valuable and you're trooper getting through this, you're definitely going to get rewarded for implementing everything that you learned here. Now, further ado, Let's take a break and get to the next video. 11. Read Minds With Google: This video, I'm going to show you how to use Google keyword data to help you understand the interest, desires, and fears of your target audience. Now we have a lot of different people who are taking this course, right? Freelancers and entrepreneurs, content creators, social media marketers. So because of that, certain tools are going to be more effective depending on your objectives. So if you watch this video and you're like, I don't really see how it could apply this to my business. It kind of depends. For some of you this is going to be extremely valuable and practical, and for others maybe not as much. So it's ultimately up for you to weigh. But it's another tool that you can have in your arsenal to pull out whenever you're ready, really ramp up your copywriting effectiveness. So I'll run through a couple of examples with two different tools. The two tools we're going to be using, first is key search, which is right here on the screen. And the second is Answer the public Answer. The public is free, but you only at least currently get two free searches per day where key search is paid. I believe they have a free trial, but either way it I'll have links to both of these tools in the resources section. And again, you can only use them if you find them valuable. First example, let's say that you are either a blogger or you're creating blog content for a food blog and you want to understand your audience, right? Let's say blog is centered around African food recipes, right? So we can put in African food here into the search bar and key search. We're going to leave at all locations and have related keywords. And we're going to go ahead and hit search. And basically what this tool and other similar tools do is they find keywords that are similarly related to this keyword that are being searched for on Google. Because remember, when someone has a desire, they search for on Google. And it's really powerful. As you can see here on the right, we have 700 keywords relating to African food, and we can organize by search volume volume. When we click on this, it goes highest to low. Basically, what is significant about this, we have the keyword and then we have search volume. Search volume means the number of times on average, that this keyword is searched per month on Google. What does that mean? The higher the search volume means. Higher demand, right? Higher desire. When we're going about creating content, we want to make sure we're creating content and copyrighting to the desires and interests of our audience. We can see what is more interesting and less interesting to our audience. Also, sometimes certain keywords come out where you can actually see the fears of your audience, which I'll talk about in a second here. Some of it actually most of the keywords aren't really going to be relevant because they're, again, very broad and general. But right up here, one of the top keywords we have is South African food. So if I'm going to create blog content, I know that my audience right here is interested in South African food. That's one of their biggest interest, so I'm going to go ahead and write that down next. We have fufu, which I believe is Nigerian. That's obviously a big interest as well, so we're going to write that down. Ig soup near me. 9,900 searches. Obviously people are looking for this, right? And when they say, you know, Igo Soup near me, they're looking to purchase it at a restaurant. But maybe percent also want to make it right. Let's say your food blog focuses on recipes, instill, and so on, right? So pretty straightforward, very simple, but very powerful. And it definitely varies based on the keyword. You can find some really interesting insights. But sometimes honestly it's not as helpful. But I use this tool weekly for all different kinds of purposes when I'm doing product research, when I want to understand what kind of product does somebody want? What are some of the specific elements they're looking for? Like what materials are they looking for? What colors, things like that. This just one kind of general example. Another one could be if you're creating content for a travel blog or travel videos like we do, let's say Thailand, it's a popular destination, Thailand, all locations related keywords and we're just going to see what happens, what gets uncovered. Now what's really cool about this tool is click here on Filter. You can actually filter by a variety of factors on show keywords that contain XY and Z, negate certain keywords only show keywords that are between this many words to this many words. Minimum and maximum search volume and so on, Right? But these are the most important. For example, we see a lot of one word things here. We'll want to maybe set that to two words. Hit Filter, and it's only going to filter keywords that have two or more words. Again, hit the search volume. So we're organized by search volume. And this just basically shows us the more words someone types in. Those are called longer tail keywords. You have shorter tail and longer tail keywords. The longer the keyword, the more information, the more data we can, right? If someone says, you know, how can I stop my dog from peeing all over my sofa cushions versus dog training, Right? One is much longer than the other, right? We can get a lot more data or inference from one of those keywords. That long key search or keyword search versus the shorter. In general, we like to look at longer, so like two or more searching by volume. Again, people going to Thailand, what are they interested in? Right, we go back to our buyer persona. What are these people interested in based on actual data? What is their interest and desire? Well, here's some locations they're interested in. Visiting Changi, Kosmo Bangkok, right? And so on. They're interested in news, okay. That's interesting, like what's going on in Thailand and this could also relate to fears and this could actually make us go down this hole of the rabbit hole of different searches. Because this is unlimited, you can search as much as you want. So for example, my wife and I were creating travel content for our Youtube channel, which by the way, we use copywriting heavily to write all of our scripts that then are the basis for our videos. And obviously if we didn't have the copy, then we'd get no results. And we were doing this for the country of Georgia, which is kind of in between Turkey and Russia in the caucus mountains. And one of the top searches was, is Georgia safe because of the Russia Ukraine war at the time? Then a lot of people are wondering, is it safe? Well, guess what? Aha. For my target audience I know an external fear, is it safe? Are Russians going to invade? So that's great. When I'm creating content or even just whatever my purpose is, trying to understand my audience, I know that that's a fear that they have. So that's an example of how fears can come out. And like I said, it's like it varies quite a bit. But what I want to kind of point out as well is kind of using our two sense. So we have PP here 60,000 searches, which is quite a lot. 60,000 a lot. So PP versus Bangkok, Thailand, you know, 201,000 There's more interest overall in Bangkok than there is in PPP Island, right? Same thing. Changi versus Changi, which are very close to each other, 90,000 people are searching versus 400. Is that 450,000 If I'm reading the digits correctly. So way more, right? Five times more, for example. So the more searches means more desire. And it gives you a, it's taking something that's subjective and quantifying it. So you can now see what are people interested in and how interested are they? And it might test certain assumptions. You may think, oh, people are really wondering if it's dangerous I can go and actually check through. So it just really interesting what can come about. And I find that this tool is really effective for more digital based businesses, e commerce businesses, blog content, things like that. Local businesses can still get a lot of value out of that. You can still use this tool and type in, you know, whatever your local business is to see what people are searching for, what they're curious about. Like if you're a local mechanic shop and you're like, you know, what are people's fears and desires around mechanics, Right. You can do that as well. So I find it works better because obviously it's an internet based tool. So it works better for internet based businesses, but it can work for all different kinds of businesses. And like this is one of the most powerful tools that I ever use. So yeah, it's key search. Now moving to quickly answer the public, this is a free tool. This is actually a reverse search engine, where on a traditional search engine like Google, you type in a keyword to look for answers. This is going to give you questions and I'll show you how it works, going back to African food, for African food, or even Let's try this. Let's try a mechanic, different example. I'll try to incorporate as many examples as I can, but I know some will be more relevant to others. Select your country, in this case we'll say United States language. Let's go ahead and hit search. You want to make sure it's one to two? Just give it a second to load. There we go. Okay, go ahead and accept that. What I really love is this visualization here. The same idea is that you can actually see the most commonly asked questions about mechanics, for example. Which mechanic makes the most money? This is actually clearly someone who's trying to get into becoming a mechanic. What mechanic is best, like, how do we know it's the best, what gets paid the most? What mechanic tools are best? So it seems like mechanics are actually looking for this. We have here over the most frequently search keywords with the word how, how mechanics make money, how mechanics help us, how mechanic shop, how mechanics spell, right? People just spelling mechanics. Again, whenever you are looking for data and research, almost never the gold is just going to be right there on the surface. You kind of have to pan a little bit for the gold. You have to dig through a little bit. So, so far if I'm a mechanic and I'm trying to understand people who use mechanics. What's their fear and desires. This hasn't been very helpful thus far, but I just got started. You need to do some digging, you will Mechanics in a bottle cleaner carburetor. So that's interesting specifically for carburetor, right? Mechanics who come to you. Interesting. So there's clearly people who are interested in mechanics who actually come to you. So yeah, over here, where over here, over here mechanics, can you see how each one is broken out by words and so on? And it shows in the darker means the higher search volume, and the lighter means less search volume. Okay, that's really what you want to focus on. Again, this is a free tool so I highly recommend a is giving you a try that questions for mechanic. Scrolling down, we have prepositions for mechanic, you can see here with two. So mechanic near me of course, that's very important. So what this shows me right here and this is a very common thing to search into Google. But clearly what does this mean? Someone's going into Google and typing mechanic near me. What is their desire? Convenience. They value and desire convenience, right? Why won't they look a mechanic far from me? Well, obviously because they want a mechanic close to them. They want to save time. So convenience is important. So they're looking for someone near them. It also indicates they probably want this resolved quickly. So what does that mean? If I have my website, maybe I'm not just the best mechanic, but I'm the fastest mechanic, you know, My mechanic shops are located, you know, in the most convenient locations across the United States. By the way, that's actually Walgreens marketing strategy on the corner of happy and healthy. That's kind of subliminally like there's always a Walgreens near you. It's all about convenience for Walgreens, obviously there's other points there that are being made in their marketing and advertising. And they can obviously shift with time, but convenience is a huge part of their marketing strategy, which obviously relates to their copywriting and their copy strategy. So you can go ahead and posit a screen and kind of look at some of these as well just to kind of see, you know, what people are specifically looking for. So if you're creating content, let's say blog content for mechanic shop, social media content for mechanic shop. This is really going to help you guide in knowing what kind of content to make, but then also understanding, you know, what's important to your audience, which both go hand in hand. So yeah, hope you find these tools valuable. Like I said, I use them often really, really powerful for a variety of features. Give them a try, see how much value you get out of them. And if not, you know there's other tools that you can use and other formulas and frameworks that we're about to get into. They're going to be really powerful for you. So without further ado, let's go and get to the next video. 12. IMPORTANT: Features vs Benefits: This video may be the most important video in the entire course. We already have a very good understanding of who our audience is. Now we need to understand what our product or service does for our audience. And then our copyrighting is going to bridge the gap. So we have one side of the equation, right? We understand our audience, now we really need to understand the value of the product or service we're trying to promote. And our copyrighting is going to bridge that gap. And this video is going to highlight the single biggest mistake that so many copywriters, I would even argue most marketers are making. That it's keeping them from viral success frame of mind to have Frodo is your customer and you are Gandalf. Okay? Your customer is the hero, you are not. You are the guide and they are the hero. A big mistake that so many, especially larger corporations tend to make is talking about their accolades, how long they've been in business. They talk about me, me, me, if you've ever been in a room with somebody else and they've only talked about themselves, they don't ask you any questions. You know, they brag about how much they're making and all the things they travel to and their family or the car or whatever. You could not want to get away from them faster. You're like, get me out of here. You could care less your customers the same way. The more you talk about yourself, the more you're building a magnet that repels your customers. Discuss your customers. By doing this, I cannot stress this enough. It's easily, easily fixed. Now, most businesses do this in order to show their authority, right? They don't come from a place of ego all the time, right? It's kind of like hey, we've been in business for a while, we can help you, We have this great product or service, You know, it's cutting edge, it's all this stuff. But we'll be very careful because the more you talk about you, the more you repel the person you're trying to sell to. So instead, by shifting the frame of mind, you're the guide. You're the guide that helps the hero along their journey. Okay? Everything that you say should be about them helping them. You want to focus on words like you. Your avoid words like me, us, we, our, all of that like literally in your copy, just by changing those words around. Not literally just changing the word and leaving it as is. But instead of focusing on you and your brand, focusing on them, immediately, your results will increase with doing nothing else different. All right? So really powerful. With that in mind, based on a lot of recent research and specifically consumer research as it relates to psychology, there's a very interesting phenomena that happens. There's a lot of ways to look at the brain. There's all different parts. And it's this deep chasm that we're still learning about. And it's fascinating. But one very interesting and consistent activity that happens when someone is making a purchase decision, okay? Whether online or in person, it doesn't matter. There's two parts of the brain. There's the Limbic System and the New York cortex. The Limbic System is associated with emotions. The neo cortex is associated with motor skills and rational thinking. Talking, deliberating, weighing the options, right? You can think of like rational and the other one is much more emotional and touchy feeling, okay. What's very interesting, when someone buys something or they're in a decision to buy something, their allmbic system activates first before the neocortex, always the limbic system lights up and then the New York cortex does afterwards. What does that show us? And it's just kind of goes back to some common sense. But we are emotional creatures. Okay, emotional first and foremost, we may want to think that we're so, you know, evolved or so devoid of emotion. Everybody, every person, and then therefore every corporation in government, which is made up of people, are emotional. So you want to hit on their emotions, okay? If someone makes a buying decision where their emotional brain activates first before they're neo cortex. What does that mean for your copy? Your copy should follow suit to where your copy will first focus on the emotional side of the purchase decision and then back it up with features and benefits. It's like, for example, this product will save your life. It's like whoa. Like, you know, if you don't take this product you will die, right? Whoa, like, all right, I'm emotionally hooked. My emotional brain is triggered now. It's active but my neo cortex, right, my rational brain is not like now. Okay, now, like I'm hooked. But you got to tell me more like I'm not ready to buy yet, so you need to activate both. Sometimes people do make emotional purchase decisions for lower priced items. Let's say something you know less than $15 and that's obviously increasing with inflation. Sometimes you don't really need to convince both the limbic system and the neo cortex for someone to buy from you. But in general, especially if you're trying to sell a product that's $100 $1,000 $1 million. Much more important that both of these systems need to be activated. Where a lot of times people only focus on the neo cortex, meaning they only focus on features of the product. Here's how great a product is, you know, here's what it does, here's the material it's made of, here's the color or your service. Right? Here's how long we've been in business. Here's how many assets we have under management, et cetera, right? You want to make an emotional connection first, then back that up. Rational copy, Okay, again, we're kind of looking at psychology and data. Then letting that create the formulas and the frameworks that we use with copywriting. And I love this quote, it's an amazing quote. Don't take a screenshot of this, memorize it. You can take a screenshot, that's fine, but make sure you memorize this features, tell while benefits sell, Understanding features and benefits its key. You cannot be a professional copywriter and not fully understand what features and benefits are. It is the base of everything you're going to do. Feature benefits sell. Why? Because benefits are emotional based. Specifically, what is the difference between features and benefits? You may have heard about them before. What are they? Features basically, it's what your product does, It's how it functions, it's how fast it is. And I'm using the word product here because saying products and services all the time gets a bit long. And essentially it's like the same thing. So it applies to services just as much as products, whatever your brand is. So what do you do? What does your product do? What does your agency do? Right? That's what your features are, right? It's this color, it's this size. Here's how long we've been in business. It's all rational, factual, Objective benefits are what your product or service does for your customer. How are you servicing your customer, okay? It's that deep and the best way to think about this, right? Because this is where, like I said, this video is maybe the most important. It's where I see so many copywriters and marketers getting stuck is getting stuck on features. It's like the single thing. So the best way to get out of this is, so describe your product or service to a friend or family member. Just describe it. Then have that friend or family member sit on the opposite side of the room and ask the single question. So what? So for example, it's like, oh, you know, this sweater is made out of cashmere from India. So well, it's super rare. So it's like it'll keep you warm, so who cares if it keeps me warm? It's like the more that you ask that question, the more you get from a feature and it turns into a benefit. Okay? So you know, ultimately, and we'll talk about this in the next slide, just start off with your features because that's obvious. You know, what's unique about your product or service, What's amazing about it? What's cool about it? Write all of those down, like five to seven. Okay. Write them down. Then you can either ask yourself or even better, have a friend or family member sit across from you and ask what. Okay. So you know, it can hold 2 terabytes of data. So it's like, so how does that relate to me? How does that benefit me? Again, it gets down into the emotional level, to the limbic system. So you'll have both are important features and benefits, by the way, to make it very clear you want to use them together, they're really powerful, but you want to start with benefits and then go to features where a lot of people either go to features and the benefits and guess what, if you start with features, you lose the person they tune out for most of the time. Or they just focus on features and never really talk about the benefits. And then you've completely lost, right? So ask the question. So what? And basically starting from whatever feature you have, just color and material, and how long you've been in business, and experience and clients that you have and all of that. It needs to get down into one of these eight, okay? Then this is when you know you've identified a benefit. Okay, that's the key here. So a benefit almost all the time, 95% of time, should be one of these eight. Now what you're looking at here on the screen, that what's called the Life Force eight from the book Cash Advertising, which is a brilliant book which I highly recommend. Basically the author of Cash Advertising has identified eight different basically human building blocks, elements that come from birth. We don't need to learn about these, these just come kind of pre, built into each human being. And these are deep within emotions. Okay, so here's like the basic building blocks of humans. That's eight things that we desire and fear. So number one, survival enjoyment of life. Life extension. Does your product or service help someone enjoy their life more, Extend their life? Help them survive in difficult times. Once you really drill down into that, that's when you've identified a benefit. Number two is enjoyment of food and beverages. Actually enjoying it, not about, you know, losing or gaining life because of what you eat or what you drink, But just purely the dopamine rush or the serotonin that you get from consuming these freedom. Number three, freedom from fear, pain, and danger, right? So we go toward pleasure and we go away from pain as human beings. So how does your product or service, I know I'm saying both now. I'm just going to stick to it. Help someone achieve freedom, avoid fear, pain, and danger. Number four, sexual companionship. Obviously, this is built into us. If, you know we didn't enjoy sex or we didn't go after sexual companionship, I wouldn't exist. You wouldn't exist. So obviously it's pre built into us. Not just obviously in the doping rush that you get from it, but also in the kind of longevity element that you get from that. Survival, food, freedom, sexual companionship. Number five, we have comfortable living conditions. We want to live in comfort so that you know, things like air conditioning, refrigerators, you know Uber eats, which I'm about to use here in a little bit. All of that helping us to be more comfortable. Number six is to be superior or winning. Also known as kind of keeping up with the Joneses is kind of an American expression. Being a master in our field, being viewed as an expert, that is something else that's deeply human. Number seven, the care and protection of loved ones probably goes without saying, right. And lastly, number eight is social approval being accepted by our tribe, by those around us, by those who we admire, being accepted by them, being liked by them. As you can tell, the eight as I went through, you're probably like, oh yeah, yeah, like no, these are obvious, of course, every human being. But it's really helpful to have, you can download this and have this to always go back to where you know your product or service better opponent and at least one of these. Now obviously, let's say you sell a certain type of food, Let's say it's like I'm making this up, Let's say it's a matcha latte or bucca buck. It's a fermented tea drink basically. And let's say it tastes amazing and it helps you live longer by helping your microbiome or whatever it might be. So with your product or service, you can actually tap into multiple of these, which makes it even more powerful. So imagine your product or service can tap into all eight, how powerful that is, that product or service, right? Extremely so the more it taps into, the better. But don't try to force something in there. It needs to be at least one. So it's kind of like a checklist like, okay, at least one of these. And make sure you hone in. So for example, like Mcdonald's doesn't hone in on, you know, survival, enjoyment, life extension, and food, right? It really focuses in mostly, and there's other elements here too, like convenience, but really hones in on enjoyment of food and beverages. Okay, so they really dominate that. And they do a very good job of that. So in the end, right, you want to identify your features and benefits features. What is your product? What does it do? What does it look like? Write those down. Then take each of those and figure out what is the benefit of those. So what, right? And each one of those features, those five to seven, should turn into one of these, right? It should help your target audience survive. Be superior, take care of their loved one, you give them freedom from fear and pain, et cetera, right? At least one of those. So I know there's kind of a lot, I repeated myself a little bit just to emphasize how important this is and to really make sure that you get it. So this is, yeah, like I said, it's super powerful. This is going to give you such an edge. I'm so excited to share these secrets with you. I, you know, zero fear. I want to give everything to you because it's extremely powerful. So, yeah, I hope you find this valuable. If you have any questions about it, let me know in the Q and A section. I'll be more than happy to help you now. With that being said, let's go ahead and get to the next video. 13. Defining Your USP (Unique Selling Proposition): As we covered in the previous lecture, we know that all humans are actively trying to move away from pain and toward pleasure. And ultimately, our product or service should be the guide that goes in and helps the hero on their journey from pain to pleasure. That's another way to think about it. So with that in mind, we're going to quickly focus on USP, also known as unique selling proposition. So this is something that every business should have, but not every business or brand does have. Before you engage in copywriting or start anything, you need to identify what your brand's unique selling proposition is. What is that exactly? So again, you can look at different definitions on line. The one that I find the most helpful is, what does your brand solve for your customer? That nobody else solves, right? Or that no one else does? What do you do? And I stay away from the word just do. Like what do you do? It's like who cares what you do? What do you solve, right? How are you helping someone increase pleasure, decrease pain in their lives? Based on the life foresight that we covered in the last video. Right? So what do you solve that nobody else does. That's your unique selling proposition. Maybe you have similar food but you're more convenient or that you are similar taste but healthier option, whatever it might be, right? Depending on your business, there's something unique you need to solve that nobody else solves. Otherwise, if you're not unique, then why would anyone buy from you if you're pretty much the same? Now let's say again, if you have, I was, you know, in Turkey going through the bazaar and let's say that everyone has the Turkish delight, has these different tea sets or whatever, But there's only one place with Turkish rugs. So maybe someone else in another part of Turkey, far, far away, sells these beautiful rugs. But let's say I'm looking to buy a rug, it's convenient for me. So it's a similar product, right? But it's convenience, right? That's something unique that no one else has. You know, they sell these rugs that targets their audience that let's say they've identified that, you know, we're interested in drugs, that no one else does, right? Then that's pretty much it, really simple. The key here to keep in mind is if your product or service is crap, it does not solve any problems, it does not help a target audience move away from pain and toward pleasure. Then you're going to get terrible results. You will never get good results. So like I said before, we kind of have the copywriting bridge up to this point. Now we've identified who our target consumer is, our target audience is, and hopefully by now we've also identified what value does our brand provide that no one else does. So we have kind of the sales end, you know, figured out, we have our target audience figured out. And finally, now we can actually dive into the copywriting of being the bridge, because think about it. If you don't really know who your audience is, how are you going to appeal to them? If your product or service that you're copyrighting for or that you're doing marketing services for, isn't that great? It's not unique. It's generic. It breaks. It's, you know, whatever. Why would anyone buy it, right? You could try to convince them. By the way, this is another little tip. This is very true with e commerce businesses because of returns. So you could try to sell a crap product like we had before and you could get some sales. You'd get a lot of sales, but guess what? You're also going to get a lot of returns and a lot of negative reviews, and that's ultimately going to hurt all future sales. So the key here, by the end of this video, is just for you to really understand. You need to understand your target audience better than anybody else. You need to have a better product or service than anybody else. Number one, that's going to make your copywriting easier. But number two is you're actually going to have results because if one of those pieces is missing, you'll guaranteed, I guarantee you, you'll get terrible results, whether that's in the short term or in the long term or realistically both. Not something to be afraid of, just something to be prepared for and to get excited about and to have all the framework in mind. With all this being said, we're finally ready to start diving into the different formulas and different kind of techniques and elements to include inter copywriting. Hope you're excited. Let's go ahead and get to the next video. 14. Six Ways to Persuade Anyone: In this next section of the course, you're going to learn specific copyrighting elements that you can immediately implement into your existing copy to see dramatically improved results. And if you're brand new to copyrighting the order that we're doing, this is first learning about a few of these individual elements and ways that we can improve our copyrighting before getting into copy and paste formulas that you can use and know what to use and when to use it. Basically, we'll take these elements and then weave them throughout our formulas in the next section, first beginning here, we're going to begin with the six elements of persuasion by American psychologist Robert Aldini. Basically, these are six psychological principles or elements that increase our conversion rates with copywriting or essentially get more people to take our desired action. So the first psychological phenomena is known as liking. We are more likely to buy from someone or take action from someone we like. Hopefully you have a good relationship with your parents. If you love your mother, right, and she tells you to do something, you're probably going to do it, right? Or this even extends to celebrities, right? Not just friends or family, but like someone like Chris Pratt, let's say. Someone who's really well liked. If he is promoting a product, you're more likely to buy it than if it's some random stranger. So another kind of key principle here, an underlying one, is we are more likely to buy from someone who we feel is from the same tribe as us that we feel is similar to us. So maybe they look a little bit different, but if we feel that they're similar to us, right, or we just like them, maybe they're complimentary to us and we just like them a lot. We're way more likely to buy. So pretty typical, right? We kind of understand it. It's not really rocket science, but it's really important to keep in mind. And that's the whole reason that influencer marketing, celebrity endorsements work because of this single principle of liking. Number two, we have authority, right? Someone who is a Dr. a dentist who has 30 years of experience, who has won certain awards. This is powerful for authority. Again, we're not going to make this, the whole focus of our copy talking about us, but using authority because like, hey, we know that you need someone you can trust. We've been doing this for 30 years and here's our results for you, right? Kind of making sure that when you bring in these elements, you're targeting your specific audience. So authority is, yeah, it's simply someone who has authority. So maybe this used to be government officials. I think they've lost a lot of authority in more recent years to the majority of the public. But think about people who have authority in your life, have experience, who have titles that you also respect. Because if you don't respect them, then obviously it's useless, right, to try to convince. But someone with authority, like a dentist, nine out of ten dentists recommend this toothpaste, right? They use that data like Procter and Gamble and Crest, and oral B in order to sell toothpaste. For example, number three, we have social proof reviews, right? This is the best example of social proof. You're more likely to purchase something when other people have already done it, right? You're way less likely. It's like, hey, we have this brand new pharmaceutical drug. You could be the first one to try it. It's like, I don't know, I a little bit more skeptical. When you know that 1 million people have taken it with zero side effects, you're much more likely to take it and buy that medication. And that applies to anything, right? You're going to a new restaurant, you want to go to. A restaurant that has zero reviews on Google or that has 1004, 0.7 star reviews. Right. It's pretty obvious, but it's really important. That's why on a lot of websites, and this is why Amazon and Utomine Skillshare and many, many platforms utilize reviews because social proof is extremely powerful. And again, any one of these is extremely powerful when you combine them together, which I'll show you how to do in later videos. Specifically, the magic sales letter formula is going to be super powerful for you. It implements many of these elements of persuasion. So next we have scarcity. So this is usually, especially when it comes to on line is like time sensitive. So let's say, you know, this offer ends in 24 hours. So act now we actually use that with our Etsy shop. Again, this relates to copy, but instead of running deals like every week, and then we have a countdown timer that shows up by nets. We have one of our team members reset the timer every 24 hours. So basically every morning she sets the timer, then it runs down 24 hours. Then she recess it the next day. So instead of doing it every week or every month, right? So it's like the sale ends in 30 days. It's like, okay, but the sale ends in 24 hours. Whoa, it's scarce, right? It's about to end. Act now. All right. So scarcity can obviously be real like gold. There is literally only so much gold or like platinum and silver in the world that is literally scarce. Or it can be artificial like diamonds, right? There's a plethora of diamonds. You can make diamonds and labs, but it feels like they're scarce, except for the fact that once you buy, this is totally off topic. But this might be beneficial to you. If you buy a diamond ring, it immediately loses value as soon as it leaves. If you buy gold, that's goning to retain value. For its lifetime. It'll fluctuate a bit. But that's because of real versus perceived scarcity. And the reality is, when it comes to persuading, it doesn't matter if scarcity is real or artificial. All it matters is it's perceived as being real to your target audience. That's all that matters, right, to the viewer. So again, use with caution, but the reality is, you know, you have a percentage off sale that's going to last for a certain period of time. It's not going to be forever, so it's naturally going to be scarce. So it's kind of a mix between artificial and real, like you're making it up, but you're only going to run it for so long it can't go on forever. So those are some examples. Another example would be birkin bags. If you don't know about birkin bags, not that you should. They are these kind of limited edition, I think bags made from like ostrich skin by like French craftsmen or whatever, you know, very, very scarce, intentionally kind of makes it that artificial because they use kind of more rare scarce elements. And then they make a bag out of it and then the bag itself is scarce. So yeah, some different ways of using scarcity, really simple and really powerful. This is something that's pretty easy to implement a, especially with websites and on that kind of lower end of the funnel, if we remember back in the hot end, really, really powerful for that. Next we have reciprocity. I've come to realize in recent years how powerful this is. I've always used reciprocity in our different marketing and copywriting efforts. Reciprocity is extreme, way more powerful than people. Think an example, if you go to Kroger, Costco, Safeway, whatever, any grocery store chain, you've likely run into somebody giving free samples of something, right? You may be wondering why your first thought is, okay, they're providing free samples because I can try it, then I can buy it. No, that's incorrect. Costco, actually I think I have a statistic for this. I don't cosco specifically, they're running some statistics. If you try a free sample of something, let's say it's a cheese or a sauce, it doesn't really matter. But because obviously if you're trying the free sample, you're interested in that. Like if I don't like cheese, I'm not going to eat a free sample of cheese. If I like cheese, I might try the sample. So if I take that cheese, I take the free sample, obviously I get to kind of like try before I buy. But that's not the power here. The power is this subliminal thing. It's this kind of duality that exists in life to where when you are given, you must give back. And when you give to someone else, you expect something back. This is innately human. This is really, really deep and powerful. And with free samples at grocery stores, sales can increase by 600% right? So just by someone sitting there giving out free samples of a few little pieces of cheese, sales for that cheese increase by 600% or more. I think there's even one case of 1,000% increase, massive. And it's not because you try it before you buy it, that's a little bit, but it's because of this feeling of reciprocity. Oh, they gave me something for free. You're not consciously aware of it, you're not even thinking about it. You think you're buying because, oh, I like the cheese. No, you're buying it because you feel in debt. That's the key that I want to bring here. So different ways of doing reciprocity, for example, when it comes to digital marketing. Because I know many of you are in that space giving away free guides, Like here's like a free guide, a free spreadsheet that you can use to track your goals or to free recipe or whatever it might be. When you give away these free products to people or free information, free content, people feel indebted to you, even in a small way, and they're way more likely to buy from you. That's why social media content is so powerful when you actually have really good content. Like a really long step by step blog post or like this Youtube video tutorial of like, here's how to change your oil. It's like, oh my gosh, thank you so much. And let's say that the Youtuber like, you know, tells you to subscribe or tells you to buy the specific oil that they're partnered with, you're way more likely to buy that oil that the Youtuber is recommending and you're way more likely to subscribe. Why? Because they gave you a bunch of value. So now it's your turn to give value back and that's something that you can escape even if you want to. So it's really powerful. So I think I touched on that enough. And lastly, here we have consistency. So we are much more likely to buy when we know what we're going to get. So we don't just go to Mcdonald's because it tastes good. We go to Mcdonald's and Chipotle in places like this because we know what we're going to get. The reality is that human beings, it's kind of funny, but this is a fact, and it goes into kind of casinos and apps and social media applications. But human beings are wired that we much prefer something that's okay, but we know what we're getting versus something that's great sometimes and bad other times. So let's say this right. You go into Chipotle and sometimes, you know, your experience is great. You have like great food, great customer service. But other times it's like bad. But on average it's okay, right? Like it averages out to be okay. Like it's sometimes good, sometimes bad. But on average it's in the middle versus let's say you go to Poli and you like it. It's good. It's okay. The service is okay. The food is okay. But you know what to expect. So in both cases, the average is okay. Right? That's the average. But all human beings are at least 97% We'll choose the consistent. Okay, Versus the variable. Okay. We'd much rather know what we're getting than being surprised, even if it's a pleasant surprise. So that's, again, really powerful. So that's why it's very important when it comes to your branding. So when you're writing copy, make sure you have a consistent tone of voice through everything, right? You don't want to be changing, especially if you have multiple people on your team. You want to have consistent results. Okay? So it's something really, really important to keep in mind. And that's why kind of, you know, with this whole presentation, I'm not changing colors, I'm not changing font. I'm wearing the same shirt even here. I'm keeping this in mind and applying this to everything I do, including my copywriting. So yeah, some really powerful elements and yeah, you can go ahead and write those down, memorize them, you'll use them for the rest of your life in all forms of marketing, including copywriting. And that leads us actually into our next video, which we talk about the most powerful words to use in your copy. So if you have questions, let me know in the Q and A. And without further doo, let's go ahead and get to the next video. 15. How To Infuse Your Copy With Emotion: This is a beautiful quote by Dale Carnegie that goes as follows. There is no word sweeter in the English language than the sound of one's own name. So think about it. How many people call you by your first name? Only the people that you've allowed in general into your life to get you know you enough. Now obviously we sometimes have coworkers or people that we don't really like that address this by your name of course. But in general it's people that we like, It's people that we feel comfortable with. So when you use someone's name, you're significantly more likely to get them to take action. Now in a lot of cases, you may not have access to your target audiences first name. But for my e mail marketers out there, which I know some of you are taking this course, it's always important on your landing page when you're collecting customer information to make sure you also collect the first name. So in all e mail marketing that I run, where I'm able to kind of use the first name, I use it and you will find if you haven't already, you can see the result of this. And again, E mail marketing is just kind of a common example of a way that in marketing where you're more able to use the first name and most other advertising, it's a bit more difficult, right? Or other copywriting is a bit more difficult if you're sending obviously direct letters by mail. And you have access to first name as well, use the first name like it is. So you've gotten messages before e mails or hey there, blah, blah, blah, blah, blah. And then there's like the message, you're tuned out. But it's like Hey Sumner, Hey John, Hey Tiffany. Or, you know, whatever you're much more likely to read, to be engaged, and then ultimately take action. So basically at the end of the day, if you have your target audiences first name, use it. You'll see the results before and after measure the results and you'll see that it has improvement. Also along with using the first name, the words you and your being extremely focused on the individual are extremely powerful and will ultimately sky rocket your results versus using words like your company or your brand name us. We, our, the default for writing of any kind tends to be focused on us, right? Because in our eyes we're the hero of our own story. That's our natural tendency as human beings is to be selfish and self centered. Which is understandable. Because if we're not selfish, then we die, right? Because we don't look out for ourselves, because that's in our natural wiring. We really need to fight against it. So what I like to do is have a posted note to where I have, you know, don't use these, like do not talk about yourself. It's okay if you do, but like I said, the tendency is to use words like your company, your brand, us, we our more than you and your in the first name of the person. Because that's the tendency you want to like really have it on your mind, put it on a post it note to really reduce as much as possible. Because if you kind of think about it as a scale, if you reduce like we us in our words, more and increase you and your just by doing that one change like we kind of mentioned before, you'll get more people to take action, more people will be engaged. And you'll be significantly more effective with your copywriting. Really, really powerful and super simple. It's one of the easiest things that you can do to improve your results. And talking about words in language, what you also want to make sure that you do, which is a bit more difficult, this just takes practice as part of the skill in art of being a copywriter. Or you can bypass and use artificial intelligence, which does this for you, is to use vivid language. I have a couple of examples here and actually move myself out of the way if I can to just show you the use of vivid language versus more typical language that many copywriters use, typical language. Our invention allows you to get vaccines without the need for injections. Straight to the point, Makes sense, right? Very feature base, like here's what our product does, right? It's features. Now, taking that same concept right about like our invention. It allows you to not need injections or even if you said you don't need painful injections, it's very, very bland. If someone tells me that it's like, okay, that's cool, but it doesn't get me hooked. A little kind of litmus test to perform when you're writing copy is go into your audience's shoes, going into their mindset, read through your copy, and then feels like, okay, does this get me excited? Does this get me emotional? If your copy doesn't get people emotional, it's bad copy, period. There's different tones. Don't get me wrong, right? So there can be more formal, more informal, you know more, you know, humorous versus more serious tones. There's different tonality with your copywriting, but at the end of the day, it better be emotional and exciting. Well, not necessarily exciting but emotional, right? And get people agitated a bit, whether based on fears, based on, you know, solutions, whatever that might be. But people should get emotional if they don't, the copy is not good, right? And you can test it for yourself and see. But here's an example of the same concept expanded using vivid language. This is language that paints a picture in our minds and gets us excited. So you're, so you can say a picture of this. You're in a sterile, icy room. The needle creeps ever closer to your vulnerable skin. It's cold, Metallic surface glints under the harsh fluorescent lights. Yes, your heart pounds in your chest. The moment arrives, the needle's cruel bite. A searing sting that punctures not just your skin but your peace of mind. A foreign substance invades your body and violates you. Feeling helpless and violated. A violation that leaves you feeling helpless and violated the fear, the anxiety, the terror, all for a vaccine. But what if there is a way to shatter this horrifying cycle? A way to step out of the shadows and into the light of protection. Our revolutionary invention is your beacon in the darkness, your fortress, against the paralyzing fear of injections. Right Now in some cases this might be over the top. This is purely made up and the purpose of this copy is not to get you to buy any product. It's just to illustrate the idea of vivid language. And for reference, I did not write any of this. This was completely written by Chat BT specifically, but artificial intelligence, I just asked it to take this and write it with more vivid language. And this was the output really powerful. There can be ways to improve upon this, right? We'll talk about this in more in depth. But the key here is, just like I said before, our default is to talk about us and not the customer, the individual. Our default is also to be simple and just say, here's what it is, right? Just basic, like here's what our product does, it's cool, whatever. Add a few other words in there. But the key here is, in general, throughout your copy writing, throughout the formulas that I'm going to share with you, to use more adjectives, describe things a bit more by doing this. If you're trying to get across a certain fear, you're going to amplify the fear. If you're trying to get across a certain solution, you're going to amplify the solution, if that makes sense. Okay, so I'll go through one more example that I think we can all relate to. By the way, little fun fact. The most consumed food in the world is pizza. Or I should say, the most widely consumed food in the world is pizza. So I'm using it for this example, Typical language bite into a slice of our delicious, cheesy New York style pizza. A lot of people say, oh yeah, that's good. Copywriting, You know, that's good, I like it, that's horrible copywriting. Does that get you emotional? Does that get you excited to eat a pizza, pizza? It makes you think about pizza, you're like, yeah, that sounds nice. Does it get you emotional? Because it doesn't get me emotional at all. It is so bland. So what do we do to fix this, right? What do we do when we read through a copy and we're like, you know, maybe I followed the formulas in the course and I applied some of the techniques. But at the end, it just falls flat. It just feels, you know, like, you know, if you've left Coca Cola open all night and it's completely lost its carbonation, that's what this is right here on the left. So here on the right, we're going to take the same concept and add a lot more vivid language. So imagine a hot slice of New York style pizza fresh from the oven. The golden bubbling cheese. A molten sea of flavor dotted with islands of succu***t pepperoni, the crust, a perfect symphony of crunch and she dusted with a light snowfall of flour. The aroma, a tantalizing dance of fresh dough, tangy tomato and rich melting cheese that fills the air, beckoning you closer. And then the first bite, the cheese pulls away in a long, gooey strand. The sauce bursts onto your tongue, a riot of sweet, tangy, and savory feel. The crunch of the crust, the perfect counterpoint to the soft Uzi cheese and sauce. This is not just a pizza, this is an experience, a journey of flavor. A slice of heaven. Dang. I'm gonna tell you right now, I'm ready to eat a piece of pizza. And I didn't even write this right. Again, this was written by artificial intelligence. But you can see if you're trying to sell your pizza, right, simply by adding more vivid language, you're significantly more likely to convince the person to take action. So again, we're combining literally all of the best elements of copywriting. So you know what type of words to use, like you, your and first name, using vivid language. Using the elements of persuasion being benefits based, right? And then adding in features later. All of these kind of combined. It's this one of the most powerful skills and things that you can do to increase your sales and improve your marketing effort. So again, the two kind of keys here are, number one, when you feel like your language is a bit bland or flat, use more adjectives. Make it more vivid and lively, and artificial intelligence is going to help you do that literally within seconds. Number two is use the words you, your address people by their first name. If you can, those two things alone dramatically increase your results, right? So go ahead, implement this with your existing copy, see your results, and start implementing more because we've got a lot more to cover. So I hope you're excited. If you have questions, let me know in the Q and A section. And with that being said, let's go and get to the next video. 16. Write For 8th Graders: In copywriting, there is something known as the Flesh Kincade Scale. This is basically to ****** like reading level, like a third grade reading level, an eighth grade reading level, 12th grade reading level, et cetera. And to keep it simple, the more complicated your language is, even if it doesn't seem complicated to you, let's say you have a Phd and you tend to use more academic language that's actually going to hurt you, even if you think it sounds better, it's more accurate language. The more complex, the higher the reading level is of the language that you're using above eighth grade, The lower your conversion rates are going to be, the less engaged your audience is going to be. Because the reality is, and this is true of any country, that the higher the reading level, the less people have achieved that reading level. That's why there's literally levels, right? So the higher the reading level in general, the worse your performance is going to be. But to a point, right, Because by the same standard it'd be, oh, it's right. At a first grade reading level or at a kindergarten level, we'd be like just having nouns and like nothing else, like red apple, blue, or sounding like caveman, but it's kind of debated a bit. But in general, the idea here is right between a sixth to eighth grade reading level. Again, in general, how do we do that? Right, So you can use the Flesh Concad scale or what you can do is use a free app like the Hemingway Editor app. It's both an application and you can visit the website. I have a link to this in the resources section. Like I said currently and for the longest time it's been free. Basically what you do is after you have a set of copy, go ahead and take that copy and put it into the Hemingway editor. And it's going to tell you, as you can see here on the far right, that this current copy is at a seventh grade reading level, which is good. It'll show you the readability. And if the readability exceeds an eighth grade reading level, the app is going to give you specific recommendations on what to do to reduce it. You can do this manually or when using artificial intelligence. You can just use or tell the tool, hey, make sure that this is written at an eighth grade reading level, okay? Because like I said, the more complex the more people are going to tune out. They're not going to understand. Or also, maybe even feel a little bit offended. Feel like, you know, they're not the right audience. Like, oh, you're trying to appeal to, you know, professors at universities, not someone like me, right? So I'm not the right person, even if they are. So just in general, around a sixth to eighth grade reading level is a good thing to shoot for. Where it's articulated enough to where it sounds professional and well done, but not too complex to where people don't understand and tune out. And like I said, the Hemming Way app has been very, very helpful to us. But by default, you know, a lot of artificial intelligence tools kind of incorporate this through their copywriting. So yeah, really important kind of point to make, just make sure that all your copy follows this along with everything else. And with that being said, let's go and get to the next video. 17. The MOST Important Words You'll Ever Write: In this section of the course, you're going to get six proven copy and paste copywriting formulas that are going to give you structure and give you a step by step process of what to write, when to write it, how all that's going to be answered here in this section. But basically the bigger kind of building blocks of your copy. Because before we talked about those smaller elements that you can kind of weave through and include. Now I'm giving you kind of the structure to write with that's really going to make things easier because it's really easy when you kind of know what to do on a piece of paper or going and typing on line, versus trying to come up with something new every time. First things first, talk about the most important copy, that is headlines. Headlines are everywhere, both on line and in person. So you know, e mail, subject lines, product detail pages, even in print advertising, Youtube videos, they'll have different names. But in copyrighting, these are all headlines. They're the first kind of big piece of text that anyone will read before they read the rest of your copy. So they're the most important for two reasons. And they have two purposes. So headlines wherever they may appear. Right? That kind of, that first big line of text anywhere, whether that's an ad in a blog article anywhere, is number one to grab attention. Okay. If you don't grab someone's attention, then what happens? They leave and go somewhere else. They don't even look at what you have. Then think about all the effort that's wasted. Right? You have the most beautiful copy ever, but your headline sucks. It's all gone. The primary goal is to grab attention. Some different ways of grabbing attention are include numbers. Okay. So you can kind of write this down for your first line of text is your headline. What do you include in your headline? Some different ideas, it obviously depends on your purpose. But numbers, the person's name benefit, so a big kind of benefit or a big pain point, right? So highlighting your pain, Highlighting this amazing benefit, including their name. This is especially true with you e mail subject lines, numbers. And the second goal is to get the reader to read the next line, right? And that really goes in tandem with the first of grabbing their attention because the purpose of every single line of copy that you write is to get the reader to read the next line and you know what the next goal is. The whole purpose is to get them to read the next line and next line all the way through. And once they're finished, to get them to take action, you only want to write enough copy to where someone understands they're compelled and they're ready to take action. In certain cases, what we call long form copy, the longer it is, the longer form it is, might require more. So the more expensive a product or service you're selling, the more copy you're going to need, the less expensive a product or service is, the less copy you need. Shorter form. Right? And sometimes you don't hardly need any copy, you can just sell it with images. But in general, right, that's kind of the two things there. But you're going to write enough copy to get someone to take action. But again, just like with the headline, you're goal the headlines to basically like a magnet, you're going to suck in attention and funnel them into the rest of your copy. So it's like a magnet. Suck in, take them down. You suck the reader in, take them down, and so on. Right to read the next, and the next, and the next. But the headline for these reasons is the most important copy. So if this is the most important copy, because remember if you have, again, going back to the e mail with a subject line or a Youtube video with a title, or a Facebook ad for example. And you can't grab someone's attention with the headline of your copy. They're not going to read the rest of your copy. They're going to tune out and go somewhere else. So think about what most copywriters do is they spend the majority of effort on the body of the copy. You know, kind of the long form, all of that follows after the headline. Just all the remaining copy is where all their effort goes. And then at the end of the goal, here's a good headline. You want just as much effort put into the head line, If not even more effort. That's right. Even more effort into the headline than anything else because, and I'm going to repeat it because it's so important, if it doesn't grab attention and get them to read the next line, it's useless, then everything else you have is useless. Yeah, it's like super, super important. And I wish someone would have told me the sooner. I don't know why more people aren't talking about this in the copywriting world, but headlines. The first line of text that someone sees, that's what a headline is, and that's the purpose of it and why it's so important. That's the first building block that we have. Again, in order to make a headline effective, consider adding in numbers, someone's name, or addressing them by you. And your highlighting a big benefit or a big pain point. This is really going to grab attention and can you use your own common sense look for headlines that exist. And I'd recommend that you do this like I've done here. Anytime you see a headline in any form, online or in person, you take a screenshot or cut it out and have a folder that you keep headlines that you can always refer back to to give you inspiration. So you're like, wow, all these headlines. They grabbed my attention, they got me interested. Even if you're not their target audience, you can recognize good copy when you see it. Anytime you see it, it exists in all different forms. Keep a file and you can have headlines folder, boom. Fill that folder with headlines. And we'll talk about bullet points called the actions ata pass, all these other things. You have folders for them, you can take those elements. You can have, you know, for Youtube, for e mail, for blog writing. Right. And just have that basically vault that you can go through before you start writing copy to give you inspiration. And it's really going to kind of help you with that process. So yeah, I think I've stressed enough about the headlines and with that being said, let's go ahead and watch the next video. 18. Shoot With Bullet Points: All right, so we've already talked about the importance of headlines. And now we're going to cover an also very important building block of copyrighting, which are bullet points or also known as bulleted lists. If you've been anywhere in the world, especially in the online world, on e commerce sites, e mails, blog posts, social media captions, Facebook ads, you'll find bullet points everywhere, bulleted lists. And very simply, what bullet points are or the purpose of them is any time that you're trying to convey several features or benefits to your target audience, use bullet points. That's pretty much it. And the reason for doing this is the concept that most human beings are lazy. We're lazy readers, right? We want the information that we want, but we want it in the easiest way, digestible possible. So because of this, on average 97% or so of humans will prefer reading a list of bullet points that contain basically conveying the same information versus several paragraphs of information. Why? Because it's easier to read. So obviously, pretty simple, but a really important point to make I bullet points very often in a lot of my own copy across multiple sites. So it's really powerful when writing bullet points. One of the key points that I want to bring out is this idea of the seven plus or minus two rule. There's this phenomena in psychology where most human beings are able to remember seven plus or minus two pieces of information. Another way of saying this is most people are able to remember five to nine pieces of information. If you ask someone, for example, hey memorize these five digits, right, these five numbers, most people can do that. Then we say hey memorize these seven numbers. It's like, okay, about 50% of people can do that. Then we're say hey memorize these nine numbers. Then about 25% of people can do that. The more information, again, that you ask people to memorize in their short term memory or long term memory, it doesn't really matter. The more long that is, the less it's going to be retained and remembered. So because of that, we want to keep our content short. Not too short. We're not able to convey any information or any value, but short enough to where we can convey the information that we need without overwhelming the reader. So pretty straightforward. So that's why as a very general rule, when writing bullet points, I recommend 5-7 because most people can remember this information. The only time that this is different is when you're in sales mode. And let's say you're just trying to show your, you know, target audience. That you just deliver so much more of your product and service then your competitor. That could be a good opportunity to where maybe you just bold like the first five or the most important kind of pieces of information or selling points are right there at the top, those five kind of pieces of information. And it may be a little bit less bold, Lighter, you have like another five or so pieces of information below that to where you're kind of intentionally overwhelming your audience, showing them, there's just so much like, so much value that they can't even remember. That's really the only realistic way. And there's probably other instances where you want to kind of break this rule, but overall five to seven bullet points when writing. Super helpful. Like I said with this, I use bullet points all the time. And you can see it for yourself. Look at content long content that doesn't use bullet points. And look at that, that does. And then you can tell me which do you prefer reading. So again, we have the headline first we have some copy which will actually show you some other formulas of knowing exactly what to write. And kind of within that, you know, after the headline and before the next element, we have kind of bullet points depending on the ***gth. There could just be one set. Sometimes there's no need for bullet points either depending on what your content is. But the longer your content is, the more likely you're going to need to use bullet points somewhere in that content to help break up the information and make it easier to digest. Also going back to our Amazon example, Amazon is the largest e commerce marketplace in the world. One of the most valuable companies and revenue generating companies on the planet in human history. And what is the most important copy for an Amazon listing? By the way, this is even more than the title, although it should be. But that's a copy, It's the bullet points that you see right here. So the bullet points are right next to the images. They're right next to the Add to Cart button on Amazon or the Buy Now button, which are the most important. So you know, Amazon has done a lot of market research. They've spent tens of millions of dollars on market research. And they've concluded, you know, this is the best kind of copy for us to have in order to get people enough information, but summarize it to get them to actually buy. So again, headlines are still the most important, right? First, whatever that first line of texts that people are reading. But also very, very important to use our bullet points. And again, there's a lot of data that backs this up in psychology, it's not just for no reason, right? So yeah, I hope you find this valuable and helpful. If you have questions, let me know and let's go ahead and get to the next building block. 19. Always End Your Copy With These Words: If you've been in the digital marketing world for any period of time, you've likely come across this acronym known as CTA. Kind of confused about what it is, what it stands for, how to use it first. Cta stands for Call To Action. And it's very simple. All this is, is telling the viewer what to do, right? So for example, add a cart. Now buy. Now learn more book consultation. Send us a message. Click here. Listen. Now all forms, just telling someone to do something, That's it. So it's very simple, and all of your copy should end with some form of call to action. You can also incorporate call to actions within your copy, but always end with a call to action. Why? Because there have been numerous studies on the power and impact of call to action. Basically, you know, AB testing, meaning like having, let's say like a blog post or a Facebook ad or some kind of content that does not have a call to action, No button, no text that says what to do. And then sending 50% of the traffic, or for 50% of the experiment, having a call to action and looking at the difference of the results. And of course, the easier it is for someone to take an action. Let's say they're watching Youtube video like, hey subscribe now, it's like, oh easy, boom. You know, versus hey, go buy this $1,000 product. Right? It's going to be less people doing that, right? The easier the action, the more action is taken. And the more difficult or the more sacrifice that's needed from the viewer, the reader, then, you know, the less the action is taken, you know, and that's pretty obvious. So because of that, this ranges quite a lot. However, at the bare minimum, if you're not using called actions already, in your copy you will see anywhere from a 34% to 121% or even higher increase of people taking your desired action. What does that mean? So if you have a blog and you want to get more subscribers, right? 30 to 121% more subscribers, just including a call to action, which is what could say, subscribe to your newsletter for, you know, weekly valuable tips on ketogenic diets or whatever it might be, or add to cart now or buy now, Shop now, book a consultation, even view the menu, whatever that action is that you want your viewers to take. In that stage, you're going to dramatically increase just by having that short text. You should always have it at the end now, like okay, somewhere I get it. Like we should always have a call to action at the end of our copy, you just telling someone to take an action that we want them to take. I get it. Because by telling someone psychologically, we're just more likely to, we actually like to be governed, we like to be told what to do. There's actually this very interesting without getting too much into it, in Norwegian experience, or I believe it was somewhere in one of the Scandinavian nations, of course. And they did an experiment with kids. They put kids into a playground and they had basically two sets of kids. They put kids into a playground that had no fences and a playground that had fences around it. So kind of like a playground that was more open Right. And more free. And the other playground where is fenced in and they put kids into the playground with fences. Kids kind of played. They went on the slides and the monkey bars and all that kind of stuff, and had fun with the playground that had no fencing. The kids actually tended to congregate in the center and not really do anything, just kind of like huddle because there was this fear. And we actually kind of like having those guard rails. And we actually like being governed. We like being told what to do to an extent which is very, very interesting, contrary to what we might think. But again, we're kind of, you know, hitting that emotional brain and then hitting the rational brain. So anyway, adding a call to action at the end. Do this with all of your content, you'll immediately increase sales and subscribers and you know, whatever your desired action is. And also what I kind of want to mention here is I mentioned, you can also use this throughout your content and you may be wondering, okay, aside from just using it at the end, which is pretty simple, like the last line of text should be, your call to action isn't longer copy. For example, a blog post article because I know a lot of you that are watching this are blog writers. Is if you have some kind of relevant, valuable call to action that you can include. Like for example, it's a blog article about financial freedom. And there's actually like, hey, step one is make sure you know your personal expenses and you kind of have a little blurb in your blog article about tracking your personal expenses. Here's how to do it, Here's a bullet point list of here's the main expenses that most people have to make sure you should be tracking. And then with that for a call to action for that section. So it kind of ends that little section and then the blog article continues on. Is you click here to get our free financial track or Google spreadsheet. It's like a free Google sheet tool that users can use to track their expenses. So that's great. And basically they give their name, their e mail in return for that free tool. Instead of just taking that and including it at the end, it's actually really relevant to that section on tracking expenses. So you want to include it in that section so just in case you have longer copy and there's certain kind of call to actions that make sense within, you can kind of include that somewhere within the copy. But if you're not really sure, just make sure you include at the end. And again, what are call to actions? Any of these and more, just telling someone to take an action. And it can literally be two words long or a little bit longer as well. And by the way, if you go ahead and take a look at this course description as well as the bullet points and tell me, do I have a call to action at the end, right? And there's a reason for it. So yeah, I hope you found this valuable, super simple. All these little elements and building blocks that we add are just going to increase and increase the conversion rate and the power of your copywriting. So Yeah, hope you're finding this valuable And Yeah, just kind of recap. You know, we have headers. That first line of text, the most important sucks in the reader, grabs their attention, gets them in somewhere within our longer copy, we'll have bullet points at the end. We always have a call to action. Now as you can see here from these building blocks, it's like, okay, so should all of our content just have a header, a set of bullet points, and a call to action? And that's it. Of course not, right? There's a lot more that kind of goes into it, but those are kind of some basic building blocks that I like to use that kind of makes sense. And I'm actually going to share with you two super important formulas to where you know exactly what to write, when to write it. So instead of like getting a piece of paper out or you're on your laptop and you need to kind of write copy for a sales page or for an e mail newsletter and you're not really sure what to do. I'm going to show you exactly how to eliminate writer's block forever using a couple of formulas. And we'll learn more about Ata in the next video. So let's go ahead and get to it. 20. Eliminate Writer's Block With AIDA: Let me know if you've ever run into the situation, you have a blank page or a blank screen in front of you, and you have a project where you need to write some amazing copy regardless of what it's for. And you just look at the blank page and stare at it, not really knowing how do I start this? What's the next thing I write after this? How do I know that the copy that I'm writing is structured the best? How do I know it's the most convincing, persuasive, and the best that it can be. And you basically take forever to start writing. And as you're writing, you're not confident in your writing, right? So every writer has come across writer's block. And especially true with copywriting, and that is because we lack proper frameworks that we can use to essentially copy and paste into our writing. So I'm going to cover a couple of frameworks where we take these frameworks and we apply the building blocks and the elements that we've already covered here in the program, and then kind of merge them here into these frameworks. And we'll basically know, you know, kind of overall what to write for every situation. And the first one we're going to cover is called Ida, or Ada. Attention, interest, desire, and action. This follows the psychological flow that someone goes through before they take an action. Whether that's purchase, whether they subscribe, whatever, that might be attention. Right, Step one is we need to grab people's attention. Again, going back to the headline example, how can we really grab someone's attention? Next is we need to stimulate their interest. Get them interested in our product or service. Next, once they're interested, right, then we need to increase their desire, right? So they're interested, then we're like, okay, you're interested, you're hooked. Boom, Let's just lay on the value of they're, wow, okay, I'm super interested in this now. I have a bunch of desire for this product or service. Then what do you do with someone who has a lot of desire to purchase or to take action for something that you have. Then you tell them what to do. Right, here's what you do, starting obviously, it starts with a headline. It ends with a call to action. And in the middle, there's a good chance we'll use bullet points there somewhere. But this is the overall framework and the best way to show you is to give you some real examples. These are completely generated by artificial intelligence. I didn't edit these at all. Here we have an example of Ida for pest control service and specifically an eco friendly pest control service. All right, and the very simplest form fed up with pests, but worry about harmful chemicals. Our eco friendly pest control service uses safe, non toxic methods to rid your home of pests. Imagine a pet free home without compromising the health of your family and pets. Call us now for a free consultation to reclaim your, your peaceful pest free home. Okay? Right. Really straightforward. And what I like to do, and this is really kind of an important overall kind of writing secret is what? A lot, another kind of chal***ge that a lot of copywriters run into is trying to make things perfect as they're writing. Big mistake just even if you think it's crap, write down your copy, just write down your overall framework and it's going to sound awful. There's going to be grammatical errors, all of that. That's fantastic. Write it down. Kind of get it out of your head first and then improve upon it. Or better yet, just have an A. I do all of this by kind of showing you both the manual and then how this applies to AI, But yeah, just kind of write this down so you can see. It's like, okay, maybe for a short kind of copy of Facebook ad, this would be great. But you may also be thinking maybe this isn't enough though for my target audience to ultimately, you know, call us for free consultation. So if that's the case, then in each of these sections, what needs to be added, right? Do you know, is the interest side a little bit lacking? Then we know we need to increase that side and maybe add some more copies. Just some additional lines of text we need to, you know, include in that literally kind of, you can see that section. Or maybe it's the desire, or maybe it's all of them. A little bit more to grab attention, a little bit more in the interest, more for the desire. And then maybe we keep the action the same. So just get it out even though kind of the bare bones, just the basic, even if it's fairly short. And then go in and kind of expand on each section and play around with it. Again, that's kind of the old traditional manual way, but I'll show you how this is done way better with AI. We're just giving you kind of a real world example. So I hope that makes sense, right? Just when you don't really know what's right, use the Ata formula and you know your target audience, Know what platform they're on, what kind of action you're trying to get them to take. And then, you know, use the Ata formula. Expand on it if you need. If not, keep it as is. It can be as short as four lines. All right, next. This is, let's say we're trying to sell some headphones. Okay, On line. So frustrated with poor sound quality from your headphones, experience the immersive, crystal clear sound quality of our high performance headphones. Imagine losing yourself in your favorite music with every note perfectly delivered to your ears. Order your pair to day and elevate your audio experience to new heights. All right, so there are some ways I think I would kind of improve upon this a bit, but just to give you a very simple example. And then our last example here is for an AI copywriting course. Who would be crazy enough to create that first attention? Tired of spending hours writing copy that doesn't convert interest. Discover the power of A I and copywriting with our comprehensive course. Imagine crafting compelling copy in just minutes, boosting your convergence and having more time to focus on growing your business. Enroll in our AI copyrighting course today and revolutionize your copywriting process. And by the way, go ahead and look at our own course bullet points, our description, our subtitle, and you let me know if you see some of the formulas and the elements that we've covered up to this point in the course being used in the course itself. That's why I kind of wanted to add this in here as a real world examples that you can actually see. So yeah, I use the Ata formula a lot. I'm also for those of you who are writing kind of sales pages, long descriptions to warmer audiences that are ready to buy, I have an entire template for you that sort of incorporates Ata, but really blows it up and maxes it out, which will cover in a few videos from now. But this is a great, great starting point. Literally by applying this framework as well as the next couple frameworks that I share with you here, you'll never have writer's block again. You'll know exactly what to write, when to write it, and yeah, improve your results builds your confidence, gets better conversion. So yeah, it's really amazing. It's actually probably one of the most powerful parts of the course. So yeah, I hope you found this valuable. Of course, if you have any questions as always, let me know in the Q and A section of that. Being said, let's go ahead and get to the next formula. 21. PROVEN Copywriting Formula #2: PAS: Similar with the Ata formula. One of my favorite copyrighting formulas to use is the Pass formula, also known as the problem agitate solve framework. Basically, I showed you Ata and now I'm showing you a new framework. And you may be wondering, you're showing me two different frameworks. Which one do I use? How do I know when to use it? Basically what I encourage you to do is create two versions. Whatever copy you're writing, have one version, follow the Ata formula. Have the second one follow the pass or problem. Agitate, solve formula, and then get into the mind and the heart of your target audience. Using the research that we already conducted, get into their mindset and their emotions and then read both to yourself and determine which one is more persuasive or if you're familiar with AB testing like I hinted on before. Where you basically 50% of your traffic, you send to one set of copy and 50% see the other and you see which one has higher conversion rates, higher click through rates, all of that. If you have access to AB testing, then you can AB test with both and see which is more effective. Sometimes eight is going to be more effective. Other times pass is going to be also, for certain people, eight is going to be better. And for other parts of your target audience, pass is going to be better. So it's like a mix of both. But basically what I'd like to do is create two versions of copy using those two overall different frameworks. And then I wonder myself in my target audiences eyes, which is more compelling to me. And then I kind of move forward with that, or sometimes I'll get into mixing things, but it's not really necessary. You can just follow and stick to one framework. Okay, so how does this work? Again, best way to learn is by actual examples. So pass problem. Are you tired of your smartphone constantly running out of battery, just when you need it the most? Yes. Imagine being stranded in an unfamiliar place with your phone's battery dying, Leaving you without access to maps, contacts, ride handling apps. The anxiety, the helplessness, the frustration. It's a nightmare that no one should have to experience. Our ultra long lasting smartphone ensures that you never have to face the situation with the battery life that lasts up to 48 hours on a single charge. You can navigate, communicate, and enjoy your favorite apps without worrying about running out of power. Stay connected. Stay safe with our ultra durable smartphone add to cart now. Right. Very simple. And again, each of these sections can be blown up a bit more. I'm just keeping it very simple so we can really highlight each and another point that I want to make here. So obviously our first line of copy is our headline. So right there in the headline, two really important things I want to note in general, like I said before, using numbers is really powerful to use in headlines. And also asking questions as you've seen also in the Ata examples is really powerful addressing people by their first name. If you're able to or really dive in like are you a struggling freelancer who is trying to X, Y, Z? It's like, oh, that's me, right? And so you have, you know, let's say, one form of copy targeting freelancers, another one targeting, you know, entrepreneurs. Another ad that's targeting, you know, I don't know who else, College students, right? So different groups and then you have slightly different copy even though they all have the same pain that kind of tailors to them. Getting a little bit more advanced here, but yeah, using numbers and questions and really directly, you know, targeting your specific audience are the best headlines. And again, really sucks in the reader, grabs their attention. Because in general, humans, humans experience more fear from pain than they do happiness from pleasure. That makes sense. So for example, when someone makes $100 the amount of happiness they feel is smaller than the amount of pain they feel when they lose $100 right? Losing $100 generates more emotions by about three times. It's kind of difficult to exactly quantify, but you feel more pain than you do happiness basically. It's the same reason with a lot of Youtube thumbnails. As a random note that you'll see a lot of people with like sad faces or like, oh my gosh, you know, it got scammed or whatever happened. But more kind of playing on people's fears or emotions or negativity because that can actually have way more impact. So yeah, so really highlighting people's pains is extremely powerful way to hook people in, right. Subconsciously, they're like, oh my gosh, you get my situation. Like you get it like it's almost like, you know, you're their friend or their guide and you're like, oh my goodness, like I'm going to listen to you because you get me, you understand me, and my pain. So that's why the market research side is so powerful. Quickly run through a couple other examples going back to pest control. Are you struggling with a pest infestation in your home, right? You just boom, there's a problem. Picture this. You're enjoying a quiet evening at your home when you spot a cockroach scurrying across the kitchen floor. The side of pests in your home can be unsettling, disturbing your peace of mind and making you question the cleanliness of your living space. Our comprehensive pest control service is your shield against these unwelcome intruders. We use eco friendly solutions to eliminate pests from your home and prevent future infestations. Restoring your peace of mind and ensuring a clean pest free environment book for a free call now. And lastly, babysitting service. Are you finding it difficult to balance your work commitments with the need to care for your children? Problem agitate, right? Imagine the stress of juggling important work calls and meetings while trying to ensure your children are safe, fed, and engaged. The constant multitasking can leave you feeling overwhelmed and exhausted and guilty. Our professional babysitting service is your life line. In these chal***ging times, certified babysitters provide safe, engaging care for your children, allowing you to focus on your work without worry, enjoy peace of mind, knowing your children are in good hands with our reliable, experienced babysitters. And click now to learn more, right? So the only other note I want to mention about past, which as you can see, it's really powerful, really engaging, is for that S section, sometimes it's not enough. It's like, hey, here's what we do and it's really great to kind of like hit on, hey, here's what we do. Here's basically our unique selling proposition. Here's how we're unique and how we can help you. It's like, great, I get it. But they still have some questions are I get what you're saying, but you need to back it up. So maybe with some testimonials, right? Social proof, with some additional bullet points of features or benefits that you have that you offer, that no one else does. Maybe a risk free promise. Again, going back to our principles of persuasion or a collection of those things which we're actually going to cover more paths is really great. Again, it really depends on your objective. But many times I find that for that section a little bit more is required. And that's why I've created this next framework that builds off of path that I use often. Anytime I have product descriptions, I'm writing website copy like a salespage or a landing page. I'm creating a promo video like for this course. I use this for sales focus content that I'm about to share with you. Which, which is really powerful and it builds off this framework. But just letting you know that, that section for this solution, right? You got to think how convincing is this to my audience? Is this convincing enough for them to click down to learn more or do I need a little bit more? So maybe I have click down to learn more and then you continue on with, you know, he's raving testimonials. If you don't believe us, you know, here's some additional things that we do, whatever that might be, okay, and it'll make more sense. And this is why I really like this next formula that's a bit more custom, not a common copywriting formula that you're likely going to find anywhere else that I find extremely powerful that builds off of this. So yeah, hope you're excited. This is super powerful stuff and some of the most helpful content that has helped me personally to generate millions of dollars from copywriting. So that further to do, let's go ahead and get to the next video. 22. Magic Sales Script (Inside): I'm extremely excited to share this video and this template with you because this is my favorite sales script overall, kind of copyrighting formula. Basically, anytime you're trying to sell something, which will happen at some point, whether that's let's say you have a sequence of E mails and the last E mail you're trying to sell, or you're creating a landing page to sell a product or service, or to get people to book an appointment with you, or it's a product description or a course description. Or maybe you're making a promo video that you put on Youtube or that you use on your landing page, whatever that might be. I use this all the time when trying to sell something, and it also works for other actions other than trying to drive a sale. And it'll make more sense as we get through it. So this is what I like to call the magic sales script formula. Now before I get into it, I just want to give a quick shout out to Jim Edwards. Jim Edwards is the author of Copyrighting Secrets. It's one of my favorite copyrighting books of all time. And I have a list of my top copywriting resources at the end of this program, and Copyrighting Secrets is one of the books that I highly recommend. This formula is based on a lot of kind of formulas that he has talked about, but I've kind of manipulated a bit and ultimately improved upon. I'm really excited to share this with you, okay? So I'm going to go through the formula first. It'll somewhat make sense, but then it'll really click when I show you a real world example, okay? And like I said, I use this all the time and it works so well. I love it and it's so easy because when you have a lot of copy to write. When you break down that copy into small sections where you just have to focus on one section at a time. It makes everything way easier. Instead of like you have to write all this, it's like, I don't know what to do. You have a formula to follow. Okay, so let's go ahead and get to it. So of course what do we start with? Right? This is a compilation of everything we've learned in the course, basically put into one template. That's why I really like this. So first we start with what our most important copy, which is the headline and a good overall way to structure is this. How without blank specifically how to achieve desired goal in just short period of time without thing they fear most. How to achieve financial freedom, Eliminate financial stress in just 30 days without any accounting experience or whatever. Next, subheading this works, even in second thing they fear most. Again, you're writing toward your target audience. Remember, if we go back to our customer research spreadsheet or target audience spreadsheet, we have internal and external fears. What is the biggest internal fear that your audience has? And what's the biggest external fear? These are the two biggest fears. And you want to touch on both internal and external, which is why, you know, I included it in that template. So it obviously varies. Sometimes your target audiences biggest fear is going to be internal, sometimes it's external. Either way up here you're going to have, let's say, internal fear and then down here is external subheading. This works, even if you are drowning in debt. Let's say again, just as an example. So the second thing they fear, most headline, that grabs the attention, here's what you're going to accomplish, here's what you're going to learn or what you're going to get. And it works even XYZ, okay? Now sometimes I just want to say this. This is just an exact formula and framework that I use. If you're using this direct, this doesn't really work so much for my specific instance. It really doesn't make as much sense in certain cases you can do without this. So like I said, create the full kind of sales script, follow exactly this step by step, and then create a version where you delete the subheading and the heading, and then you use the shocking statistic at your headline. Which still works really well because it has numbers in it, it asks a question. It's really powerful. Use this headline and sub heading. But depending on your situation, because this copy can be written in a number of different platforms, try also a version where you just begin here. This is in part one. This is the headline, or have the headline, this and the shocking statistic and so on, if that makes sense. So anyway, headline makes sense. Subheading this works. Even if XYZ, okay, then we begin with the shocking statistic. Did you know that 80, 81% of Americans don't have enough money to cover a flat tire, right, in their bank? Something like that. Something that shocks like financial, shocking. Or don't have enough money for retirement, whatever that might be and little side hack. Odd numbers are more compelling than even numbers. So if you have the opportunity, for example, 79% is more eye catching and ultimately more convincing and effective than 80% Even though 80% is more, you know, let's say 79% of Americans or 80% of Americans, 79% of Americans is more. Why is that? Because it's an odd number. Why does that work? Don't really know. It's one of those psychological tricks. But just in general, again, going back to price, Never sell something for 20 bucks. Sell it for 1995 or 1997, or even 1999. Why? For whatever reason, ending in odd numbers, increasing sales and results. So just as a little side hack, I love sharing this with you. Use an odd number for the shocking statistic. So what is you can go on Google search for some kind of statistic that relates to your audience and ask them a question like, did you know that this many people suffer from this? Did you know that you're not, you know, whatever it might be. So you kind of like really cast their attention like whoa. And I can tell you I've looked at a lot of different copy and did a lot of different testing and this works really well. It's really powerful. Did you know that 79% of Americans don't have enough money to cover a flat tire? The problem is that blah, blah, blah. And then you agitate their pain. So use visual imagery, write a lot of adjectives, and really dive in and agitate their pain. How long should this be enough? As short as you need to be, in order to really agitate, be your target audience, Read through. And you should be reading through and really feeling that pain come about. You're like taking the pain that's already there. You're not creating pain or creating fear. You're taking the existing pain or fear that's there and you're bringing it to the surface, right, For their own good. Hey, you're struggling with this, you're trying to put it off to the side. We're going to bring it up and then we're going to solve it. We're going to solve it together. Right? You're the hero and we're your guide to helping solve this problem. Shocking statistic. Then we're going to agitate the pain. Now we've got them hooked. We've got them in this kind of motive, like I'm looking for a solution man, like I'm glued to this. I need to keep reading to find a solution. Well, good. Let me introduce you to X, Y, Z product as the solution. Right? Let me introduce you to the Bridgewater Associates group that can solve your problem. Okay, Then we're going to state our main benefit, which is our unique selling proposition. So again, taking that element and putting it here, what are we going to help them do the most, what is most important to them that we're really going to help? It's like we're going to completely, we're going to create a plan that eliminates your financial stress. So by partnering with us, we will eliminate your financial stress. It's like okay, sounds good. But I'm still not sold. So like you've hooked me emotionally, the limbic system. Now you need to know, basically satisfy my rational desire with the neo cortex. So then we get into our five to seven key features. Again, we're just packing everything we've learned, boom, boom, into this sales letter. So list five to seven key features. And I'd like to use bullet points for this, so like they're sold on the benefit. They're like, okay, I get it, I agree with it, but like how do I believe you? Your features are there to help them believe. Like we're going to do this first, we have a personal one on one call based on your personal experience. Then we create this custom plan, blah, blah, blah, blah. You know, whatever that might be. It kind of like it could be a step by step process or it could just be here's what's included in our product that no one else has or that we do really well, whatever that is, just your key features. Now think about this, this is with any form of copy. Well, I should say this, you'll rarely ever have 100% of your target audience read through your entire copy. There's always going to be what's called drop off. Some people that start reading, they read the headline. Some people are going to stop here. Some people are going to get to the subheading, some people are going to make it to point number three, some to number four and so on. And the further we get down, the more and more runoff there's going to be that's just unavoidable. But the less runoff or the less drop off that you have, the better your copy is, obviously because more people are engaged, more people are reading, and that means more people are going to take action at the same point, even if there's a few people that remain. Those people who make it all the way through are your target, that they are the most interested. They're in buying mode, they're ready to go, that's your most valuable people. Just kind of keep that in mind the further someone gets, and that's in watching a video that's in reading copy. The deeper they get, the better prospect they are, the more powerful data that is. So just kind of keep that in mind, both of those things are true, people are going to drop off and the people that continue think about it, right? So we now have made them aware of the problem. So maybe they were problem aware, maybe they weren't. But regardless, they know the problem now and they know why it's important. They also know, remember they are problem aware. Here they are now product or brand aware. And here are the features and benefits. Now what? Right? So we have awareness, interest. And then now we have desire. Now they have a desire for it. So cold, warm, and hot. Think about both of those. And the next element we need is credibility. Both from our own words as well as the words of our customers. And for some reason, this credibility section got shifted down. I had to kind of remove it, which is why I didn't see it earlier. But it'll be updated on the official template. So credibility simply state what makes you credible and obviously back it up. This many years of experience, again this is appeal to authority. And we're only doing this after we've talked heaps about them, their problem, and now they're at the point where we're like, okay, we've talked enough about me, I need to know a little bit about you, about why you're credible and how you can help me. So we have a short blurb about us, right? But in general, we're talking about them, so you simply state what makes you credible. Then you include five to seven customer testimonials, I have to say certain formats, you have to use text. If you have like a website or a landing page where you're able to use video, short vertical videos of just asking your past customers, hey, would you mind recording like a short, either vertical or horizontal video? Just kind of like on a phone or it could be on their like laptop or a camera. Of your experience with us, hopefully positive that we could use on our website, that'd be awesome and many of your customers will be more than happy to do that. So those are the most powerful. Is those short, what are called ugly testimonials or ugly videos, Not these highly produced. You know, when people can see it's authentic and raw, that is more convincing than something that's pretty and articulate. That almost seems like maybe it's faked. Simy here, don't use fake testimonials. Use real testimonials if it's a bit too complicated or you can only use text, you stick with text. You can basically treat these as like bullet points where each one is like a different bullet, which I'll show you how to do. Or having video is actually really, really powerful. Can have a short little kind of section where we have like three or five videos where highlights that those are really powerful. But ideally five to seven testimonials to back that up. And next, this section here is optional, but if you include it, it's extremely powerful. It's going to absolutely increase your conversion rate and that is to add some kind of free bonus. This could be a free, valuable service, a free product of some kind. So for example, it could be like a free consultation. So something that you would normally charge for, you're giving just part of that away for free. And a side hack is obviously the most important research that you do is for your customers. But the second most important research is for your competitors, right? And naturally, if you've been in business long enough, you are familiar with your competitors. You know what they do, you know how they operate. And what's a really amazing hack is to take your competitors unique selling proposition. Take one of the key things that they sell, like their core sale, and add it for free as a free bonus if you can. That's really powerful because what does that do if someone's looking at two different websites, right? Or two different ads or whatever it might be, and they see your competitor is selling you a 30 minute consultation. That's what they're selling. And you give away a 30 minute consultation for free. Or someone else is trying to sell, you know, their pizza. You give away a free pizza for the first time they come in. Right. Something like that. That is extremely powerful. And what I've done is, for example, for this course, there are other copywriting courses that just basically, well, in my view, they don't even cover nearly as much content as covered here. So I basically give away, right, that content away and then add in that whole other A I section. Like the whole AI section we have here is an entire course. But I added a whole other course in a way kind of for free or included, if that makes sense. Anyway, it's kind of optional. Other ideas are kind of free. Digital products like free valuable guides or books. Right? The list goes on. There's no right answer. It just trying to think of something that's valuable to your audience that you could give away for free. And what's that going to do? Oh, so you know, if you know, sign up now or you buy now, you'll get this for free. That's amazing. You're going to get more people to purchase, kind of taking them over the edge or kind of knocking the horn off, as we'd like to call here in this last section. So you know, some people will get sold based on the testimonial or I'm going to go, I've heard the testimonials, I've seen them, I'm ready to go. Let's go ahead and do it. And they'll go ahead and use the call to action. But some still need a little bit, a little bit more convincing. We're getting closer and closer to the end convincing more and more people that are reading through. So free bonus is optional, but it'll definitely help you if you have it. I'd recommend it next. Definitely encourage you to have, this is extremely powerful and important. If you believe in your product or service, why wouldn't you have a money back promise? And you may think like, oh like well yeah, if we gave, let's say this, like enjoy your meal or we give it to you for free, but then everyone would come in, eat for free, and then just leave, right? First of all, most people won't, but second of all, there will be a percentage of people who do. They come in, they eat the sirloin, the potatoes, the apps, everything. And then they're like, oh, I didn't like it. That's where you have some stipulations, but there's always a way to have a risk free trial of some kind. So software companies do this really well where you can try the tool completely free for 30 days, then you start paying. That's an amazing technique, okay. So this works with anything. So it could be, hey, come into a restaurant, if I'm probably talking about it because I'm hungry. But come in as long as you eat less than, you know, only like 20% If you can take a few bites of your food and if you don't like it, we'll give you a refund. Right? If you eat 70% 50% of the meal, you're not getting a refund. Right? So you can have that stipulation there as well. Right? So just keep that in mind, but find a creative way of having a money back promise. One that I really like in general, especially for products, is a 30 day money back guarantee. If your product is defective, if it doesn't meet your expectations, get your money back within 30 days with no questions asked, right? So something like that, that is so powerful because the people get to this point, right? And everyone else is going to help as well to get them to take action. This is eliminating every barrier because that's what copywriting is, is. Step one, grab attention. Step two, break down the walls, right? So whale number one, we broke down with kind of, you know, our benefit. Then we break the next one down with the features. We break the next one down with credibility and authority. We break it down with social proof. We break it down with a free additional bonus. We break it down with a risk free promise. And by this point, basically it's like, okay, you've helped a lot of people like me, I trust you, you're knowledgeable, you understand my pain. I believe that you can actually help me achieve, you know, X, Y, and Z result. You're giving me added free bonus. You know, there's no risk to me, it's just like we're knocking down everything. By the time someone gets to this point, it's like I'd be an idiot not to sign up, right? And then there's the last section and these kind of go hand in hand. It's scarcity with call to action, Find a way to create scarcity. And keep in mind, most scarcity is artificial, diamonds are infinite. We can create diamonds and labs, it's artificial scarcity that there's only a few diamonds. Diamonds are really valuable. They're not valuable, they're artificial to where they become valuable, but they can easily lose value in the next ten years. Or same thing with, you know, like we're at coals or like a Adidas or whatever. You know, store Black Friday sale ends here. Why does it have to end? Why can't it go on forever or why not like change the dates? It's all artificial. That's a most scarce ideas. The only scarcity that's not is like precious gems or gold. There are other kind of natural resources. It, that's pretty much it. So find a way of like, you know, this week only or even better yet, today only there's a countdown timer. So if you have a website having a countdown timer or in your e mail having a countdown timer. Super powerful, okay? If you have that ability, go ahead and include it. But or you have to very as say this offer is going to end soon, so leave it open ended. You know, you're not going to have the offer forever, but create some kind of offer. 10% off, 20% off, 90% off. It depends, right, what you're selling, but have it for a limited time and create it. Keep in mind, all scarcity is artificial. You've bought based on scarcity. Include that in there. That's going to dramatically increase the number of people because the longer someone waits to make a decision, the less likely they are to make a decision. So they're sold, they're ready to go. And now they're like they're ready to go, but now we're making them ready to go. Right now, they're ready to buy now or sign up or whatever. So then how do we end it? Right, We started with the headline. We have bullet points, right? And our features, our testimonials, what do we end with? Called action, right? We have the pass formula here, right? So you kind of see how everything pass. Shocking statistics, agitate solution. So you kind of see how we're implementing all of these different kind of techniques into one single powerful sales script. And we end with order now, shop now, book now, whatever that might be. By now they're ready. We've knocked down all the walls, so Yeah, I know this is a lot. I know been talking, you've probably seen how excited I've been getting about this because it's so powerful. Like I love this so much, it's like my favorite copyrighting formula. You're probably like overall thinking this makes sense, but let's see it in action in a real world example. Okay, so we're here on the top selling Amazon FBA course basically that teaches people how to sell their own products on Amazon. I'm definitely not trying to promote this course, I'm purely using this as an example. But this is an amazing use and a really easy way to display the Soap, right? We have our title here, our subtitle here for the course, we have our bullet points. As you can see, many e commerce platforms use bullet points right at the top of some of the most important copy. Because it converts so well. It's the best, it's better than traditional descriptions. But think about this. We have a promo video here on the right. We have a title and subtitle, and we have bullet points all here, what's called above the fold. Above the fold just means it is at the top of the page on desktop, right? It's above the fold. We can see it without scrolling, I here's everything above the fold. I can pretty much read everything. And I can buy if someone scrolls past all this, where does that show me? What it shows me is this. All of this is not convincing enough. They need more. That's what this shows me. So they're scrolling down. They come here, they can actually view the course content, so they can actually see what they're getting. You know, wow, look at all that I'm getting like all the content, this is amazing. If they keep scrolling, what does that mean? That means that they still need more information. So that's where the description comes into play and whenever basically if you're on a platform, because I know we have a lot of copywriters here who optimize for different websites like C and Amazon, and Fiber and Upwork, and Tom and their own websites and all these different platforms. Whenever you have a section, you're given a section for longer copy. This is a great copy and paste formula in general for a lot of those sections. Right. And it's good to have either just as your website or a dedicated page on your website or you have a landing page that you're driving, Facebook ad or Instagram add traffic to is to have this. This is so powerful, okay? And to make it more powerful is you basically take this script, you know, again, going a little bit above and beyond. Record a video and then your kind of website is you have the video up here, right, like right at the top. And then you have your sales script right below it. So you basically have a video version for people who prefer watching instead of reading. Then you have the text version. For people who prefer reading over watching or people wanting to do both, you have it there for both. So it's like super powerful to basically have a video version and a written version. And obviously the written version can help you with SEO as well, which we covered later then anyway, okay. Let's go and get to it. So we was step one, remember I'm doing this to help you remember, step one we have headline, and then the subheading headline is how to generate real income every two weeks by creating and selling insanely profitable Amazon FBA products without any skills or experience. Okay, So how to achieve your goal in a short period of time, two weeks, without the thing they fear. Most skills or experience. I've never sold on line, I've never made products, right. Because they're basically producing products in China or Vietnam or India, and then selling those products on Amazon kind of in bulk. So it's like I don't have any skills or experience. That's their biggest fear. Can this work for me? Yes, I can work for me. I started from nothing and just like everybody else, we're not born with skills. We have to learn them. So that's our headline then what's our subline? Subheading this works. Even if you've tried to sell an Amazon before and failed, or have never sold a single thing in your life, that's the second thing they fear most is they've actually tried before. They're like, yeah, I've tried this whole thing before, it didn't work. Boom. That's the second thing, based on audience research. And by the way, if this isn't resonating with you, which there's a good likelihood it's not, that's because you're not my target audience. So just keep that in mind. Copywriting is not pretty words. It's, you know, a bridge that is specifically directed to take the desires and pains of someone and take them into action, right? It's the bridge between those. And the key here is a specific audience. So if you don't find this relevant, it's not intended for you. And that's why. All right, so we have headline subheading. What's the next step? We need a statistic. Shocking statistic. Did you know that only 2.4% of people were able to quit the job that they hated last year? Wow, that's crazy. And by the way, by adding statistics, you grab people's attention with numbers. And you have a sense of authority that you know what you're talking about. You have data to back it. And again, of course, use real statistics. Don't make anything up like use actual data, of course. So it can be found through kind of a fairly simple Google search, or you can do your own survey data. But Google's amazing. So the problem is that everyone you know, your friends, your family, professors, coworkers, et cetera, are lying to you. And most don't even know it. They tell you bullet points, right? Work your butt off in school. Graduate from a prestigious university with an overpriced degree that holds less weight than ever before. Try to get a job that you think you'll love but turn out despising. Because you hate the people you work with and you don't seem to have any time to enjoy what you truly love, Meagerly, invest in the stock markets. You can retire at age 65 when you have little time and zero energy left, and then you take your final breath full of regret. Sounds pretty depressing, doesn't it? What am I doing here? It should be pretty obvious. I've stated the pain with a shocking statistic. I'm agitating as little text as I need to agitate. That's what I'm going to have, and I'm really agitating the pain here. Yet most people feel privileged to live a life like this. If you want more out of life, there is a better way. If you want that life, stop reading. This isn't for you, but if you want more out of life, there's a better way. And then I'm introducing the product as a solution. Let me introduce you to the amazing escape plan. It's the name of the course. Once we introduce, then what do we have? Our unique selling proposition. Our main benefit in this comprehensive five in one course, you're going to learn every single tool, template resource, that you need to achieve financial independence starting this year. What's the main benefit here? Achieve financial independence starting this year, which is 100% doable for people to actually go through and implement. Though unfortunately, like people who read books, go to university, take courses online, the majority don't end up doing it because they kind of just took it for fun and they never followed through. I recommend that you do. That's the main benefit. Limbic System. Now what do we need? Neocortex with features. So I listed what I know are the most important features using numbers. Because this is actually a step by step process. If this wasn't really step by step, it was just kind of, let's say, random features, I would use bullet points. So these are bullet points, just numbered bullet points. So product research secrets, cheap quality product sourcing. Amazon SEO master class, Amazon product launch, profitable Amazon PPC scaling secrets and even more. Right, I just listed six. So instead of listing more and more to where people will forget, I just had even more training tutorials that are not find anywhere else. Okay, so headline subheadline, shocking statistic, agitate, pain product solution, main benefit features, what's left, authority, right? Our credibility with our own words, and then credibility with the words of our audience. Unlike other online growers that fake screenshots, I've never actually sold anything on Amazon. I've sold over $1 million in my own private label products, starting with only $700 and literally zero experience. All true. My Amazon business has allowed me to literally quit a horrendous job that literally brought me to tears, blah, blah, blah, right? Giving my authority and showing number one how I relate to them and also I have the authority to teach them like I have some level of success. There might be people who are more succesful with me, that's fine, here's why I'm successful. And some people are going to say they're skeptical and they're like, okay, prove it like sure. Even if you have this result, how are you going to help me? Here's some raving testimonials and I literally copy and pasted these in here. Right. So it's just the testimonial and then the person's name. Now you, to me, this is the platform I'm writing for has limited the amount of emojis or characters that I can use. Otherwise I would have made these more bullet point format instead of just paragraphs like what I had were kind of like five stars here and then the testimonial five stars here. Then the testimonial to make it visually kind of pop and separate more. But that's why I'm sure this is an example you kind of have to work with what you have here. I have 123456. Yeah, seven, several to just hit home cause I know my audience for this really needs a lot of convincing. In other cases, I may use less because they need less, we just pummel them with testimony like okay, I get it. Also, usually what would I have here after the testimonials? Right? We can go and kind of see it but it's not popping up. I would need a bonus. You and me made me remove the bonus section, so I had to kind of get rid of that wording, so I had to leave that. But again, that's kind of optional. After the bonus, then what do we have? We have our money back promise. So if this course doesn't completely change the trajectory of your life, you and me will refund your entire purchase within 30 days, right? So try it. If you don't absolutely love it or completely transformed by it, you'll get your full money back within 30 days. Pretty good offer, right? Like that's not bad. You have nothing to lose and so much to gain added cart now to get a freer, happier life than ever before. Right now, the only thing missing from here, again, is the scarcity that I would usually right in here. But can you see where the scarcity is? Right here, 5 hours left. So that's why I didn't include here in the copy because it's here, right above the added cart button. Right, Because it's automated through you to me. So that's why I want to kind of show you that. A lot of times when you get certain templates or formulas, a lot of times instructors will not even show you a real world example. Those give it to you in theory, but when you put it in reality, again, this is a good blueprint. But that doesn't mean it's going to be exactly the same in every situation. Every time you can follow it exactly word for word and be successful. But as you get more experience, you're going to kind of have your own ideas like and know your audience and be like, okay, I'm actually going to change these elements a little bit. Maybe I'll change the order of this a little bit and feel free to experiment with it. I'm telling you if you plug and play, you'll have results you want to experiment. You can get even better results as well. So it's a win win either way. So yeah, there's a real world example and I can show more. I know this is already kind of a long video. If you'd like more examples, let me know. I'd be happy to provide them. But hopefully this kind of gives you a really good understanding of how this works, helps you see how powerful this is. And like I said, I've seen the difference between trying to write sales copy on my own versus using this framework. This framework has been so helpful, I'm really thankful to Jim Edwards for kind of showing me toward this path and obviously kind of evolving it from there, but really, really powerful. So yeah, hope you find this valuable. Like I said, the magic sales script will be in the resources section of this video, which you can access. Once you click on the link, go to File and click on Make a Copy. To make your own copy that you'll have for the rest of your life. Again, that's a free bonus that I've added for you to enjoy, to use and see amazing results from. So I know this is a lot. If you have questions, please let me know in the Q and A section, and I hope you're excited for the next video. Let's go ahead and get to it. 23. Write Stellar Social Media Captions With ChatGPT: Video, I'm going to show you how to have Chachi BT generate viral social media captions for you, as well as how prompts work with Chachi BT. And these work with all similar artificial intelligence tools. First, we're going to have several ones of these templates. These are free included with access to this program. And I actually sell these on their own and you're getting them basically for free included. They're extremely powerful. What you're looking at right here on the screen, which you can access in the resources section of this video, is a prompt for chat BT to generate viral captions. Basically, I've actually created this exact formula. I'm sure others will likely copy this formula because it's the best that I found after a lot of experimentation and research. But basically, if you scroll down here, right, we see all of this. This is a single question or prompt for chat BT in order to generate social media captions of a very high caliber. Because the reality is when you're using chat PT or other AI tools and you say, hey, here's my topic, generate five amazing social media captions or Instagram captions for this. Your quality is going to be okay. That's why so many people when it comes to copywriting with chat BT and other tools are like, oh, they don't do a very good job because they're not using the right prompts. So here's how our prompt works. First we start with the objective. So all of this, we're literally going to go all the way down here to go. We're going to copy this and paste in the chat BT and it's going to create captions for us with almost no effort. That's what's crazy here. So first we have the objective. All right. Social media copywriting superstar. Your mission today is to craft of the most compelling, interesting, hypnotic, and eye catching Instagram captions the world has ever seen. Oh, and by the way, sometimes we'll be some spelling errors as I'm kind of playing or tweaking with this, which are completely irrelevant to AI. And as long as the final result is grammatically correct in everything, it's all that matters. But I'm constantly kind of playing with these to constantly improve them as I see fit. So you will create the most compelling, interesting, and hypnotic Instagram captions in the world by reviewing our post information, following every single do and don't, and reviewing the good and bad examples we've included. Okay, so what you see here in the salmon color is what you edit. Okay, so it's not full work. Whenever you hear like oh chat BT you know, created this for me, it created most of it for you. Obviously, you have to give it some framework. Because how is chat going to know what your target audience is, what you're selling or promoting, right? You don't really know. So for objective brand name tone, target audience, content overview and other information, these are the only parts you need to fill out. So just give it basic information, almost like if you're telling you a team member, hey, make us a social media post for this, right? And you give them the information. It's the same thing. That's why people are kind of saying that chat BT is replacing a lot of jobs. This is kind of how it's happening, but it's the reality of it. And you can use it to her advantage or kind of get run down by it. So with the objective, what are we trying to accomplish? Let's say announce a new vitamin C serum. Our brand name is beauty, Our tone, we want to be happy, personal helpful, and excited like you're hearing it from a best friend. All right? And by the way, this is super important. How you fill this out completely changes the output. So the more information you give, the better. But this gives you the ability to kind of like steer the ship however you want the ship to move. And the result to be, you have the power to do that. Target audience, again, this is totally made up just as an example. Let's say middle aged women who want to feel invigorated and look better than they did when they were 20 content overview. So we're introducing our new vitamin A serum that naturally eradicates wrinkles, makes you feel fresh and alive. New years will get 10% off this week. Only order from our Lincoln bio. Basically, if you're just a kind brainstorm like, okay, let me write a social media caption. You write it out. It's not really the best written, it's grammatical errors and all that. That's all you need. Just write it out there. Very little effort. And if there's other information you want to give, you can do that here then, as you see here. So this is all you need to edit. So we have, here's the overall objective, here's our custom information that we can change on an ongoing basis. Here's what Chad has to do. All captions need to be 70 to 100 words long. They need to hook the viewer. They need to have intrigue, suspense, or curiosity in the first 125 characters, et cetera. Basically, what I did is I've done a huge analysis and I've actually used artificial intelligence to analyze a ton of data relating to viral social media captions. And what makes them better or worse. This is specifically geared toward Instagram because that's where most content is kind of created, one of the larger platforms. So you can kind of manipulate this a little bit. So you can manipulate any of this, Right? This is not set in stone, it works as is. And it's specifically designed for Instagram because that's the most popular. But if you're trying to create posts for Linked in or for Facebook or Pintrest or other platforms, you can manipulate this a bit. You know the number of words, types of hash tags, or no hash tags, all of that, right? So you can read through yourself and see what you want to change. Otherwise, this works perfectly for Instagram. And overall, this can work really well for other platforms. If you're using for other platforms, all that I recommend is do command F, type in hash tags. And if other platforms, hash tags aren't really relevant, go ahead and delete that. So like here I would delete this. And delete this. Right, but you get the picture. So anyway, if you're using Instagram, which I know most social media managers are This is going to be super powerful and we're going to show you how it works in a second. So, use emojis, educate, use formatting. Use words in a evoke emotion, blah, blah, blah, right? So a lot like it has to do all of these, okay? Really, really important. And then also important. Don't do these. Don't have long paragraphs without brakes. Don't use generic over used irrelevant hash tags. Don't exceed 20 hash tags, which is important for Instagram, avoid being inauthentic or overly promotional, et cetera. And then what we have. So here's the objective, here's our custom information, here's what you should do, here's what you should not do, and then here's good examples of either hash tags or content. And here's bad examples. Okay, and then we have just, you know, a repeat now with all the criteria above, create the most compelling, hypnotic, eye catching, unique Instagram captions. The big mistake that a lot of people do with Chat BT and AI tools is they kind of do this over and over like they rewrite everything over and over again. The key here is to create a prompt, which is what you see here in front of you that works time and again to where every time you use chat BT all you have to do is edit this information. What both people do is they write all of this out over and over again. So they write this and then rewrite this and then rewrite all of this, and then rewrite all of this. And it's such a waste of time, it's very inefficient. This is much more systematic. So what do we do with this, right? We want to create social media captions and we want to create for Vitamin C serum and all of this. Watch the magic. I'm so excited for this. We're finally getting to the command C to copy all of this here. We're just going to copy from this Google doc. To make a copy, simply go to file and then make a copy in the top left corner, which you'll see when you access the link. Copy head over to chat BT. If you have chat BT four, use that because your results are going to be better. But chat PT 3.5 still works, right? We go down here to send a message command V to paste, you see all of the information is right here. And then just hit go. Give it a second. And watch. Actually we'll scroll down. Here's the caption. Literally, in seconds feel 20 again. Unveiling Beauty's Vitamin C serum, your secret weapon to naturally banish, wrinkles and awaken your inner glow. Remember the radiance of your youth? It's not gone, it's just been waiting for this for this week. Only grab your bottle at 10% off and let your skin dance. Enjoy. Click the Lincoln or Bio and embrace the new U and then the hash tags. And what's great is okay, again, this is a good overall template. Number one, you can edit the template because you're oh, I want to manipulate some things at something's changed and I no hash tags or want the number hash tags to be differ, I want the ***gth to be different. You can edit it here and that's going to change the result. Also, let's say, you know you want to change anything about this. Like I can say this like please break out each sentence into a separate line. Whatever you want, whatever your heart's desire is. Because remember, AI is a helper. Ai won't do everything for you, but it's going to do a lot of the work for you. That's the way to view it. Because a lot of people view AI as you know. It's going to do everything for me here. Obviously, there's some work that I have to do, but it's doing it way faster. Okay, so really powerful or if you're not happy with the hash tags or whatever, you can edit directly here within the chat or you can go back and edit the original template which then affects the performance. So yeah, but overall, I mean really well done. So this helps you move through and if you be like, hey, create seven posts about this topic, seven different posts, it'll create seven at once. So this can save a lot of time when it comes to creating all kinds of content on social media. And this is really powerful. This, by the way, has taken me a long time to generate each of these prompts. I don't just kind of create it, I have to create, test, do different research. So like I said, this is literally like worth quite a bit of money on its own. And you're getting it as part of the program. So I hope you find it valuable and actually use it because it's super powerful. Do not resell it. You are not allowed, you do not have permission to resell. I've had to shut down a couple of others who tried to resell our digital products. So I don't want to have to do that with you, but I assume that's not the case. So anyway, I hope you find this valuable, and this is just the beginning. This is actually probably the least impressive of what we're going to show you. So without further ado, let's go ahead and get to the next video. 24. IMMEDIATELY Improve Writing Quality with Custom GPTs: In this video, I'm going to show you how to immediately increase the outputs from ChatBT by using custom GBTs instead of the standard chat bar like you see here. So as we have covered slash WIL Cover, depending on where you put this video, right, we have these proven prompts for different types of copywriting, like email writing or social media captions or sales pages or scripts or whatever it might be. So here we have our kind of email prompt, right? And what I would do is, you know, go through tweak this a bit with my own information. Command C to copy, go back and then Command V to paste right here in ChatBT regardless of whatever version it will be at that time. So that works. You can keep doing that. That's do that with your free account. But also what's currently included with your free account and how to get better results is by clicking here on the Explore section under GBT, so click on ExploorE. Now, think about the type of copy that you're writing. So if that's email writing or blog writing or whatever, we want a GPT that is specific to that. Okay? For example, let's say email. Let's say email writer. So right there in the search, I'm going to ye in email writer here we go. Email and mail writer, I'm going to click. And what I like to see is exactly this. So at least 4.4 stars or higher. If it's 4.3 or lower, that usually means that it's not the best, even though it might sound great, it doesn't actually perform the best. And I like to see thousands of conversations. So 900,000 conversations, that means. A lot of people are using this, a lot of people are reviewing it. It's pretty solid. So that's one option here, which I'll show you in a second. If we go back to Email writer, we can click on here. Here we have 4.5 with 600,000. This is actually new. I haven't seen this before, which I'm going to constantly update and change for the better. So this is great. So this is 4.5. I prefer that over 4.4. I'm going to start a chat with this, okay? I want to write emails. So basically what this is, if I click on Start Chat, is instead of the generic kind of typical chat bar, which is general, we actually have a custom GPT that is like Chat GPT honed in for specific purpose, and this purpose is email writing. So when I'm writing emails, I'm going to go here. If I'm writing something else, I'm going to go somewhere else and so on. I'm doing audience research, I'm going to go and find, for example, let's go to Explore. We can either type here or let's say I'm doing, I'm analyzing reviews or doing some kind of competitive analysis, SWAT analysis, whatever that might be, I click on Research and Analysis. Right? And then here, marketing, research, and competitive analysis, that could be great for that purpose. So it depends on what you're doing. And this is for anything, right? Copywriting and non copywriting related, super, super powerful. And what I'd recommend is testing this for yourself and seeing the difference of outputs. Like, for example, right, Let's go back to our. I've actually lost it, so we'll go back to email, email. Their AI email writer. We start chat. Okay? We're back here. Like I said, I copied this. I pasted in here, hit Enter, right? And the custom GBT is going to analyze and it is going to go ahead and write. And I have updated these prompts, actually, to make sure that it asks important questions before moving forward, right? So, if there's anything that's missing, Chachi B is going to ask you, Hey, before I get started, I need these things in order to make this as good as possible. So it's very professional. I found the results improve. So if you do notice that any of these prompts are slightly different or even majorly different from what they were, you know, when you viewed them in a particular video, that's because I'm continually updating to get better and better results, which, of course, you're free to take and edit as you like. But I want to make sure I give you prompts that are ready to go, that work, like, you know, immediately. And, of course, as Chat VT evolves, which, of course, it will, to make update videos about that, as well. So just kind of keep that in mind that there will be some of this dynamic change, of course, with both the prompts and with some of these lectures. And I'm doing my best to stay on top as much as possible as I use this literally on a daily basis to write copy every day. So anyway, so that's number one. So I recommend doing is finding a custom GBT for your specific purpose, like I just showed you in the Explorer tab. Number two is taking this a step higher that so many people don't do is go to Newhat Command V. Okay, we're going to put the same prompt, hit Enter, right? And then you can compare, you know, two different ones, and you can choose whatever's better for you, right? So imagine this. Let's say that you have two options. You can either hire a professional copywriter, so professional copyrter A, or you can hire two professional copywriters, and the price is the same. So, it's 25 bucks, I'm making this up $25, you have a professional copywriter right next to you, right, that's going to do everything for you. Option B is you have two for $25. Same price. Why wouldn't you use two? So it's just kind of a mindset shift, very small thing, but very powerful is have two different chats, okay? So you can then check, right? This one didn't ask any follow up questions, which is interesting. But you can look at the results here. Oh okay, there we go. Versus the results of our previous which is right here, okay? And we can kind of compare the results. Another little side note. This right here, I use for a lot of research and analysis, actually really like this one for just general writing. I've also found this is really good for copywriting. So it's called marketing research and competitive Analysis. For whatever reason, I've just found it does a really great job with writing, maybe because of how it's programmed, and understands. So sometimes it writes better, for example, just to show you sharing all my secrets here, Shan GPT. This one's a popular custom GPT for copywriters. I have found that the results here they're good, but a lot of times they're lacking a bit weak, where this one right here, this marketing research Competitive Analysis GBT actually so far has produced better results. But things can change. That's why it's always good to have a couple. And you can just take the same prompt, put it into both, look at the results and just choose your favorite. Whatever one just feels better, sounds better. You know, with all the principles that you've now learned and have, you know, been taught, you'll know you're thinking, Okay, I just like this one better, oh, I love this one, but I like how this one had the PS section. I'm going to add that to this, actually. And it's really powerful to kind of level up. So, you know, long story long with hachBT it's better to use a custom GBT versus the general search bar. Both work. You can get great results with both, but test and see for yourself and just kind of kind of showing you how to get the best results as I'll do. So of course, if you have any questions, let me know in the Q&A, and let's get to the next video. 25. Increase Your Email Open Rates With AI : In this video, I'm going to show you how to use AI tools like chat PT to create extremely high open rate, high click through rate, e mail, subject line and bodies. Using this prompt that you can copy and paste. Again, linked to this will be in the resources section. Now if you're skipping through the course, which I know some people are doing, and this is the first video that you're watching. Make sure you go back and watch the other videos on AI that we have particularly, I showed you in the previous video exactly how chat BT prompts work. And what you see here is another example of a chat BT prompt for e mail marketing to where you have this copy and paste prompt. All you do is edit this section here with the salmon colored fat. That's all you have to edit and chatty BT does the rest of the work. So again, if you haven't seen that video, go back and watch. But it works very similar. So we already covered social media captions and now from my e mail marketers out there, I love this so much. Okay, so what we're going to do is first open up the prompt, which again will be linked to the resources section. You'll see a button up here. Click on File and then make a copy to make your own copy. Once you have that, then scroll down. We're going to edit. Tone of use tone to use target audience, E mail, objective and other details tone to use whatever this is like, what kind of tone do you want to get across to your audience? In this case, let's say friendly and upbeat. Our audience is middle aged female cat lovers, okay? Or let's say cat owners is better. E mail objective. We are a veterinary clinic and we want to get our past customers to schedule a check up for their kitty. Right. We want to get them to come back in and then other important details. So tell chat, hey, we have the names of each cat in our database as well as the first name of the owner. So that's kind of important, right? What other kind of custom information do you have? This can be anything. So just think about it. If you were going to tell a team member, hey, we want to send out an e mail, blast, what would you tell them of like hey, this is important to make sure you include or this is some important information to have. Whatever that would be. You're basically doing that because chat BT is your helper, okay? Everything else, all this criteria, right, all of these examples you see all here, this is done for you. You don't have to do any of this. Okay, so what we're going to do is up here at Greetings all the way down to Go Command see a copy. Then we're going to go to chat PT. Again, you can use either 3.5 or 44 overall is going to work way better, so that's why I recommend. But 3.5 free version works the exact same as what you see here. We're going to command V to copy here in the chat and hit Return to Enter. And then watch chat. Do the magic. Specifically, you see here your mission today is to create five e mail subject lines and three e mail bodies. Now, if you want more subject lines or less, right, We just want to have some different options to choose from. Because what chat PT does is creates different versions. And then we can select whatever version that we believe is the most kind of convincing and the most compelling. Just just another kind of general tip is it's a good idea to create multiple of any type of content with chat PT because we have multiple to choose from, one is definitely going to stand out among the others. So anyway, everything else is done. We scroll down, Look, we see that Chatty has already been working on it. So first we remember we asked for five subject lines. Here they are, Catamogy, then cat's name. Time for a perfect check up. Exclusive offer inside only three days left. Only three days left sumner. Ensure that. Ensure pepper's health. Now is pepper happy and healthy. Find out with their special check up, 50% off kitty checkups this week only you know. So what's great is some of these two. Using any AI tool, you may not view as perfect, but it does most of the work for you. So number one, you've had to basically tell us some basic information. They have some really great subject lines. You might want to tweak them a little bit, but you can choose from any of these or you can use all of them. Right. They're already done for you. And it also writes the entire e mail and tells you each section. So number one, Hi Sumner Emma here from, you know, whatever company is. And we entered that in. We notice it's been a while since Pepper had a check up. How's our furry friend doing? We understand life gets busy, but Pepper's health is vital. That's why we're offering 30% discount on checkups for the next seven days, Join hundreds of satisfied cat owners who trust us with their beloved pets. Click here to schedule Pepper's appointment. Now spots are limited. I'm going to tell you as an e mail marketer myself, this is awesome. Like this is a really great example and this is just a random example that I use for teaching purposes. This is a really great e mail. Again, you can edit as much as you want if you said something like, you know, if there's anything you want to change about this, which I don't really know what it would be is like, oh, add this detail or whatever you can ask Chachi Bet to do so I think it's already pretty personal but you could say, let's see for this one, where's e mail body number two? Dear Sumner, Emma, from company name here. Remember when Pepper was in was last in? We missed that adorable face. We value a relationship with you. So let's say it's too personal, like hey, great job. But this is a bit too personal to where it, which it's not. I think this is really well done. But say it might freak out the recipients. Make it a bit less personal but still very friendly. Just do this for e mail body number two. It's literally infinite. What you can do, this is just an example. Whatever you want changed your wish is Tributes Command. Let's tone down the personality of notch while still maintaining that friendly vibe for e mail. Number two, it's like talking to somebody. It's crazy. Hi there, cat lover Emma, from company here, we miss seeing all the adorable faces, including your special friend we value or relationship with our clients, blah, blah, blah. And you can see the results for yourself really great. And it literally breaks down intro relationship building value prop, it tells you the different sections as well. So yeah, this is super powerful. I hope you see the value in this like it's pretty crazy. So this alleviates a ton of time and also it can help you write copy that you didn't even think about. So really, really powerful stuff. Again, the student e mail marketing template can be found in the resources section. If you have any questions about this or anything else, please let me know in the Q and A section and hope you're super excited. We've got more to come, so let's get to it. 26. Done-For-You Facebook Ad Copy: In this video, you're going to learn how to create killer Facebook ad copy using our unique prompt and chat BT. So let's go ahead and get to it. So first in the resources section, go ahead and access the Facebook ads copyrighting prompt, which will look something like this. First, before we can copy and paste this prompt into chat BT, What we need to do is fill out this information that is here in the sort of salmon color, orange color, what I like to call it. First, what is your offer and objective, right? What are you offering? What is the ad about? Obviously, AI needs to understand, otherwise it's not going to be able to complete that objective because it doesn't know. Next, some basic audience information. If there's multiple age ranges, you're targeting the input multiple what location, right? This can be country as well as more rural versus urban interests. Fears, pains and obstacles, goals and desires. As you can see, the more detail the better. Because AI is going to pick up on that and be able to generate and everything else. You can just leave as is. It's set up for you to use just like the other prompts right here at the very top. We're going to start here. Go all the way down to the end command V to paste. Open up chat GPT. Again, we don't need to have anything enabled. Just prefer four. But we can also do this with 3.5 command V to paste, hit Enter, and we're going to watch the magic happen. All right, we'll scroll down. First chat is going to create some headlines that we can use, so we can AB test with all of these or choose our favorites. And then it's also going to have a list of descriptions as you can see here, and then also what description aligns with which headline. But of course, it's up to you to mix and match. If anything here you have some questions on or you think could be added a little bit more like, hey, maybe some more detail, maybe some more character count. What you can do is either ask Chait here, hey, love this one. Expand it out, make it longer, x ***gth, or whatever it might be. Also, just like the other prompts, if you go here, you can see these are general best practices for Facebook ads. However, of course, depending on your specific case, you may want to change something. So for example, we have certain character limits for the primary text, the headline, right, and some other things here. As well as the structure. You can change any of that that you want and it's going to automatically update the output, but this is very good Facebook ad copy. As you can see here, you can pause to read, but yeah, so access the Facebook ad copywriting generator in the resources section. Let me know if you have any questions. And let's go ahead and get to the next video. 27. Your Sales Person Who Never Sleeps!: This prompt right here is going to generate the entire copy for a full high converting sales page for you with just some basic information that you need to input. So this prompt is actually taking me one of the longest along with the blog article prompt and a lot of back and forth because it is quite an extensive output that you want to generate using AI. And because of that, anytime that you want to generate longer copy using artificial intelligence, the input is also going to need to be greater. Okay, so just keep that in mind. You know, if you want chat and PT to generate one line of text, I don't need to tell it too much. It's probably not worth your time to give it a whole spiel about your audience and everything. But if you want Chat BT or other AI tools to generate a full sales page, blog articles, things like that, more information is needed. So just like with all the other prompts, you can access the magic sales script formula in the resources section. And basically, if you remember the magic sales script formula we covered earlier, again giving credit to Jim Edwards where I first kind of learned about this and have expanded upon it. I have taken that formula and basically infused it here into this prompt for chat to automatically generate entire sales pages for you. This is actually probably my favorite and super exciting. So once you access, go ahead and scroll down until you see this orange salmon color text. This is where we want to edit with our own info. I've just included this as an example, so you know sort of overall what to write. But please keep in mind this is just an example, this is not real, okay? So product or service, Let's say that we're selling personalized retirement investing planning, right? Enter in our unique selling proposition list, our main benefits, our top five to seven features, explain why we're credible. Then we also need information about our target audience. So kind of like here's what we are, our benefits and features, why we're great. Also, here's our target audience, right? Who are they? What do they fear? What's their pain point, their demographics they desire, and their goals. If you have testimonials, include them here. Because obviously if you don't include testimonials for whatever reason, even if you tell like Chachi BT hey, don't generate fake testimonials, it will. So just keep that in mind. You don't want to generate fake testimonials obviously, right? You want real ones. So make sure you include those there. If you have any kind of free bonus, free addition to new clients or customers, or subscribers include that here. If you have a risk free guarantee, what is it exactly? Because I know, right, just a 30 day money back guarantee is only applicable in certain cases. So describe that a little bit more. There's any scarcity and call to action. So I can see quite a lot of information and you may be thinking like somewhere, okay, if I enter in all this information, why don't I just go ahead and write the entire sales page? This still saves you a ton of time, even though it is quite a bit of work. But think about it. The more effort that you put into this, the better your output is going to be. So this is going to still save you a significant amount of time, even though it almost feels like you're writing the entire page right here. But this is all you have to do and you can have misspellings. You can, you know, just kind of brainstorm and not be super articulate, so it's way less brain activity even if it was the same amount of time. Because you don't have to really focus in on using the right words and structuring everything and just kind of blurting everything out here and letting chat do all the hard work. Once you fill all that out, well, we do as usual. Go to the very top here. Hello, sales, copywriting, Master. Scroll all the way down to the end, which there is a lot. Very end. We see go okay, let me actually do the reverse or you can do the reverse. Go from the bottom all the way to the top command C. To copy, we had over two chat as we see here from the top we need to use the web pilot feature because we want to give Chachi access to the Internet. To get us the best output, we go to chat down here in plug ins. Click the drop down. Scroll down until you see the web pilot. Click on that. And if you don't see that web pilot or another plug in that searches the web, it doesn't have to be web. Anything that searches the web is perfect. Click on the plug in store and then you can find any kind scraper tool or web pilot. So we already have that selected. We're good to go here and send a message. I'm going to command V to paste. Just paste it, everything there. And I'm hitting enter. Let's see what Catch PD comes up with. I'll write in literally less than 1 minute, we have an entire sales page written for us as you can see here at the top we have our headline, Subheading shocking statistic. Agitate the pain, introduction to a product or service, main benefit by taking or consuming the product or service. Other features or benefits. Establishing credibility, customer testimonials, additional bonus if you have it. Risk free, guarantee scarcity and call to action, right? So overall, really, really good. You can pause to kind of read this fully in its entirety, but whenever I've noticed longer kind of blocks of text that BT creates, there's a little bit more work that needs to be done. So this is good, but not great. And I'll actually critique this to kind of give some additional insights to where you might look at this. Be like, this is amazing, this is good to go, as is. It's great. But I always like things to be as good as possible. So a few things I notice obviously. Number one, with emojis, just keep in mind who's your audience and you know, what platform are you kind of using this for. Because maybe in certain cases emojis, you shouldn't be used or should be used lighter in different ways. Just kind of keep that in mind. There's automatic bolding and italics, that tragedy kind of identified. But of course, you can kind of change that on your own. One thing I want to mention is like, did you know 68% of Americans will struggle financially in retirement? Make sure that this is accurate. So I asked trait in the prompt, Hey, make sure you cite your source, which for whatever reason, sometimes they do, sometimes they don't. Doesn't really matter because you want to make sure you verify that that is correct. And I can just ask like, hey, where did you get this statistic from? But regardless of that, this is okay. Like did you know 68% of Americans struggle financially for retirement? It's like, yeah, maybe it would be better is like, you know, 80% of Americans are going to work until they die. You know, it's like whoa, like something more, again, kind of hitting that, you know, one of those life force eight that we covered earlier. Really touching on that. So really fine, you know, what percent of, and you can maybe do some math, you know, like how much do most, what's the average kind of, you know, annual expenses for the average household income in the United States? You kind of classify that out. Okay, so someone who retires, needs like this much. You know, if they retire at 60 and they live to be, let's say on average 80 years old, 20 years of expenses, here's how much they need, but here's how much the average American has. So then you can just do deduction and be like, okay, you know, 80% 81% of Americans will have to work until they die and leave debt to their kids. It's like whoa. So when you're coming up with a shocking statistic, just really dig into the pain, don't be afraid to do so. That's something I see a lot of copywriters sort of being afraid with. But it's better. And it's also better to make a mistake, which you likely won't do. But if you make a mistake of being a little bit too intense or aggressive, again, it does depend on your audience. But in general, I find copywriters being much less aggressive and intense than they should be. You need to really dig into their fears, their desires and pains. Never say anything that's false. Everything should be correct, but it should be powerful and heart wrenching. Everyone else sounds corporate technical. Everyone else is afraid, and you're the only one that's actually speaking to them. It's going to get incredible results. So just kind of one point about the statistic. Make sure you know where it's coming from, do your own research with this because for whatever reason sometimes, you know, it's a little bit off. But yeah, that's kind of there, you could kind of read through and see if anything would be changed. I might include some kind of emojis down here, but overall, really good. It took our exact testimonials and copied pace as is. Instead of creating new ones, which is great but really well done overall. So at the very least, this is going to do the vast majority of work for you. Best case scenario, it's going to do everything for you. Everything's going to be perfect and generated though, like I said, have the mindset that it'll do most of the work for you, not all the work for you. Although that'll change. And keep in mind with any of these prompts, you know, Chat PT and Claude and Google Bard and all these different AI tools are going to continue to improve as time goes on. So you may see like, let's say a month from now, year from now, whatever. You are taking this prompt and pasting into chat PT. And by the way, I'll be continually updating the prompts every once in a while in case I see advantages to improve kind of the output. But aside from just improving the prompts, we use the same prompt. But the different tools improve with time, which they will, especially as there's more users giving input and feedback and the teams actually changing the code, you'll see the output actually improved. So hopefully by the time you see this, even a few days from now, that your output will be even better than this. But just kind of a few things to kind of keep in mind. I'll continue playing with all of the prompts as well to continually improve for you as time goes on, which is one of the benefits you get in this course. So yeah, really powerful hope you all the power of this prompt as well as all the others. Be sure to get that in the resources section of this video and if you have any questions, let me know Of that being said, let's get to the next video. 28. Generate Viral YouTube Video Titles with AI : If you're a Youtuber like I am, you're going to love this video. In this video, I'm going to show you how to use chat PT to create viral Youtube video titles in literally seconds. And it'll be very similar to the other prompts that we have. So you can access this prompt along with everything else in the resources section. Once you get here, you'll see an option to click on File. Click on File in the top left corner, and then click on Make a Copy to make your own copy of this prompt as well as all of the others. Once you do so, you'll be able to copy and paste and edit first. Before we get to it, what we want to do is obviously enter in our own video details right here. What is the video about overall? Are there one or two keywords you want to make sure that you're optimizing for? And if you are creating content for Youtube, there's a good chance that you want to include one or two keywords in order for, when someone searches for those keywords on Youtube that you appear. What kind of tone or emotion do you want to go for? In general, this would be excitement, curiosity, intrigue. It can be others depending on your audience. One to two sentences about your target audience and additional info. Again, the more detail that you give, the better your output is going to be. But it's up to you how much effort you want to put into this. This is good enough to go as is. As you can see, we are creating a video about the dangers, common mistakes, and the proper way to invest in crypto. We have our other info here. What I've done is actually hand picked some of the most viral Youtube videos in recent years that are best for Chachi BT to understand where you may find actually the most viral Youtube videos tend to be music videos which don't really follow our format. They're viral for a very different reason. So I went ahead and found some of the most viral Youtube videos that can apply to numerous niches. But you can add more, change it out. Anything here in this section. Also, again, we have the best practices here, what to do as well as what not to do. Again, editing this to your liking. We'll change the output, but once we'll see here in just a second, everything is good to go command C to copy everything. You can go command A and then command C to copy from the bottom all the way to the top. Head back over to our handy dandy chat GBT. I prefer four. Someone select four here and send a message command V to paste all of that data and hit Enter. What we'll see is, as before, within just seconds chat BT is going to generate some viral tube video title. Let's see the quality. All right. The ultimate crypto chal***ge. How newbies get rich in 24 hours? Why 90% failed cryptocurrency mistakes you must avoid. Maybe for this I would actually add seven mistakes. You must avoid five mistakes. You must avoid how to turn $1,000 into $1 million with crypto beginner's guide. Blindfolded crypto picks, shocking results for new investors. Interesting. I lived on cryptocurrency for a month. Here's what happened. These are some really solid video titles. As a Youtuber, I make a full time income on Youtube. These are great titles that would have taken me a long time. Keep in mind with copywriting, just because text or copy is short does not mean it took a short amount of time to come up with. Right. All for example, Nike's slogan, right, just do it. That took a lot of time and effort and thought to actually just create those few words and that has helped the company tremendously. Just those few words as you likely know. So sending here with video titles, one of the most important aspects aside from your thumbnail of your Youtube video as a whole. So super important to get it right. And literally Chachi B is going to help you, at the very least, come up with better ideas and at most it's going to do all the work for you. So hopefully you see this is as powerful as I've seen it and it'll change your business as much as it has for us. If you have questions of course, let me know the Q and A section and be sure to access this as well as all the other prompts in the resources section. That being said, let's go ahead and get to the next video. 29. HYPNOTIC AI Bullet Point Formula: Do you or any of your clients sell anything online If you're in luck because this prompt is made for you. So this is the AI product bullet point generator to where this is going to generate top quality, highly compelling product bullet points. And you can also generate bullet points for services as well. I've already covered in detail how to use prompts for tools like Chachi BT. If you haven't seen those videos, make sure you watch those so I won't be covering. That is not to repeat myself over and over again, but basically you can access this prompt in the resources section in the top left corner. Click on file and then make a copy to make your own copy. And the only information needed to edit are the salmon colored text here. You can delete that and enter in your own here from kind of the product section down to the keyword section. If anything here is not really relevant to you, you don't really need keywords or whatever it might be, You can leave them blank or delete them, but I've included as many sections as you could possibly need for this. And if you're selling services like you can change any information. So you can say services right here instead, which I'm going to leave as is. We'll get right to it. So, all right, enter in your product, which in this case is going to be palpable. Ice cube tray, Our target audience, our material. Any special packaging. Let's say in this case we do have special packaging, our dimensions, our features benefits, unique selling proposition. Do we offer 30 day money back promise? Yes, we do. If we have other important information, our product title, if we have it, and important keywords and fill out as is important to you. If it's not important, leave it blank, right? Or just leave that section. So you may be wondering too, like, okay, hold on, the dimensions, how relevant is that? For example, maybe it's not going to be included in the bullet points. But why you have that? Because what's very interesting about artificial intelligence is it's going to pick up different things that you don't even see. You're helping as much as you can to describe your product or service. The more detail that you give chat BT even seemingly irrelevant information, it's going to register with AI. They're going to see those kind of correlations and similarities. And it's actually going to help provide the total output. And trust me, I've run through a lot of different examples, like hundreds at this point. Constant, actually thousands. Now, testing all different types of prompts and copying all of that with chat BT and this is the best. And I will be continuing to update and experiment as time goes on. So if you notice that any of these prompts are a bit different, they're just simply been improved. So anyway, what we're going to do, we filled out all of our information. As you can see, it's all right here we're going to go. Everything else stays the same. All of this down here, this is all the same. Appear starting at Hello, command C to copy. We head over to our good friend chat BT again, you can use either 3.5 or 44 is going to give you better results. But 3.5 is free. All right, and still gets good results. But chat four is a bit better. Under send a message command V to paste, and hit Enter to go. Automatically, we're going to have chat generate seven product bullet points. And we can choose either all seven or five based on our information. Here we go. No more ice cube chaos with whatever brand name, silicone ice cube tray. Say goodbye to those wild ice cubes shooting everywhere. Our design ensures easy popping, making your ice cube, making a breeze perfect for those who love cold drinks at home created from BPA free plastic. Our ice cube trays prioritize your health. No more toxins in your ice. Just pure clean refreshment ideal for the health conscious ice cube connoisseur. These are not bad at all. Unleashed the fund of cold drinks. Coolness, redefined, Built to last. We're here for you, add to cart. Now these are some pretty solid bullet points, if you've ever read product bullet points on line. These are top notch quality. Like I said, I've done a lot of research with this because bullet points are so important to a lot of the different platforms I operate on. These are really, really powerful. And what's really cool about this and any of the other prompts is I just gave the information here. If you already have, like we showed you before, how to use Chachi BT to analyze reviews. So if you already have a chat, right, where chat BT has analyzed your reviews, then you can go back to that chat and I'll show you to blur some of this. But you can go to any one of those chats. Over here on the left hand side, let's say it was ice cube tray customer analysis, so we click on that. And then from there we are able to go to that chat. Chat has already analyzed and they know our audience, so we can use that and take this prompt, copy and paste into that chat, if that makes sense. So what I showed you here is creating a brand new chat which still works really well. But if you want to kind of super charge your results like a secret hack is to go to an existing chat that has your audience research and then copy and paste in there. Because at BT is going to take its previous research and your prompt and kind of combine it together and it's going to be even more targeted and honed in. And like I said, as you can see here, these are already amazing. But if you wanted to really drill in even more, like I said, you can copy and paste this into an existing chat where Chachi BT did audience research already. Or you can add more information. Like I said, the more information you add, the better your results are going to be with any AI tool including chat BT So I just did some basic, but if you want to provide more information about your target audience, you know why it's important to them. Like you know important features here. You can say here's the five most important features in order. Here's the five most important benefits in order, right? So you can do that on your own, just kind of some little hacks. But yeah, I don't know. You can screenshot this if you like, but this is extremely powerful. So yeah, I hope you find this valuable. If you have questions, let me know and like I said, access your free insanely profitable resource in the description section and there's more. So let's get to the next video. 30. Clone ANY Website Into Wordpress with AI: If you write web page copy, you need to know about this awesome tool. So this tool is called Ten Web and it's an AI tool that actually clones websites into Wordpress. And going to show you how it works. So it's very simple. You can sign up for a free trial, which I will be linking in the resources section. And yeah, let's go ahead and get to it. So once you sign up, you're going to get to a page that looks like this, where you can create a new website with AI that kind of helps you just create something from scratch. You can actually clone a website, which I think is really cool. So find a high performing website, clone it, and then improve upon it, write your own copy and change and manipulate it. You can migrate Wordpress websites to ten web and optimize a Wordpress website. But these are the tool that I like and use the most. Yeah, let's go ahead and clone a website here. You just enter any URL. In this case I'm going to use Boom. By Cindy Joseph as an example. So I'm going to go to the URL and command C to copy. Just for reference the reason I'm choosing this website, which can be any, but this is actually one of the top e commerce websites in the world. I'm actually know the founder and as your Firestone. And they do some insane revenue through this shop website. Really incredible brand and they do a lot of great things overall. So instead of reinventing the wheel, you know I'm going to clone this website. And then I can kind of use that as a base to create my own website, maybe in a different category. So of course you need to be careful. Don't just copy someone straight off. But one of the keys to success is emulation. So just like with all the principles we've covered so far with copyrighting, which we'll talk about in a second. Let's just go ahead and command V to paste, because this will take a little bit of time. So once we get the green check, we're going to go click on Proceed. And it'll just take a little bit of time for us to recreate, but really not that long at all. And like I said, you don't want to completely copy anything but find copy and websites and all of that already exist that are performing well. Analyze them, create your own version and improve upon them with your own spin versus going creating something completely from scratch. Yeah, we're just going to give this second to load and then we're going to check back in and see how long it takes. All right, and just took a few minutes and now we can preview and edit our website. And as we can see, the entire home page of the website has been cloned right here, which we can then edit using elementors. Click on Edit, and here in order to start editing, as you can see here, you can drag and drop, add different text and copy and videos and all of that. You'll need to sign up for seven days for free and then ongoing for the basic plan, it's $20 per month with the monthly plan, just so you know. But then you can kind of do so here and kind of play around with it using the tool, which is pretty straightforward, but I just wanted to make you aware of this tool. It's game changing, really, really powerful. Especially for those of you who create websites and website copy. So I hope you found this valuable. Again, I'll be linking Ten Web in the resources section of that being said, let's go ahead and get to the next video. 31. Search Engine Optimization (SEO) Explained: Now we can't talk about copyrighting without also talking about SEO, which stands for Search Engine Optimization. Seo is the practice of ranking content on different search engines. Search engines are what you see here. They are platforms where people like us are searching for content, for products, for videos, and different things. The most notable and famous is Google. This is the largest search engine in the world. The second largest search engine in the world is actually Youtube. Which Google and Youtube are both owned by the same company called Alphabet. There's also other search engines that aren't as obvious, like Amazon, Etsy, and Walmart, where you search for products. Tiktok, where you search for vertical video content. Quora where you search for answers. Domine Skillshare, where you search for courses. And there's many other search engines anywhere where there's a search bar. Okay, This includes social media platforms and you can search for information, content products, whatever it might be in the search bar, that is a search engine. Okay, so it kind of makes you think a little bit differently about search engines and maybe social media and other platforms. Because as copywriters, we tend to get caught up in one side of the equation and there's actually two. Okay? We need to not just focus on conversions. Conversions refer to not converting necessarily a religion, although it could be, but converting visitors or readers into people that take action. So like what percentage of people who read our blog article turn into subscribers? What percentage of people that read our product description turn into buyers you know, and so on. Right, So the percentage of people that visit our website or our copy and read it and then take action, that's our conversion rate. The more people that take action, the higher the conversion rate, the less people that take action, the lower the conversion rate. Higher is obviously better. We want more people to take action, and ideally, we want 100% of people taking action. Though that's almost never the case in volume, but we want to get that number as high as possible. So up to this point, we've really honed in and covered how to really write amazing copy that converts well that grabs readers attention, gets them to read our content, resonates with them, convinces them that they should take action, and gets them to do so. But another really important point that we need to make are keywords, okay? So conversions help us get sales right, ultimately. So let's say, you know, it helps us get copywriting conversions, they help us get viewers into subscribers. They help subscribers turn into buyers and then repeat buyers, right? But ultimately our goal with copywriting our sales keywords help us with views. And I'll show you kind of the formula here that open up your mind a little bit. It's very important we need to have keywords in our copy. Because in general keywords, and for some platforms like Instagram, Tiktok, and others, hashtags also play the role of keywords, right? Where you have a hash tag, it helps you get ranked, right? But if you don't create social media content, this is not a social media course, right? But if you are to create content on social media platforms, especially Instagram and Tiktok, did you know the power of hashtags? But let's just kind of put hash tags into that category of keywords. You include certain keywords when users are on that search engine. Like for example, you have the keyword of like, you know how to lose weight with Keto. When someone goes on Google and searches for how to lose weight with Keto, your blog article shows up. If you have you know how to change your own oil or tie your own tie on Youtube, right? And you have that in your Youtube title. Those keywords when someone types in how to tie your own tie or how to change your own oil on Youtube. Your video shows up the last example. If you're selling, let's say succu***t holders on Amazon and you have succu***t holders in your copy, then when someone types in succu***t holders in Amazon, it helps your product show up. Okay, so really straightforward. We need keywords in our copy that's going to help us get seen. When someone types a keyword into the search engine, we're kind of matching that there. So it's important to include keywords. So when we have keywords, we get seen. When we get seen, what does that mean? We get views. So we increase our views with keywords, we increase our sales with conversions. Are you with me here? Okay. I know this can be a little bit complicated if it's your first time learning this. But hopefully this will illuminate focusing just on views. This is with keywords. Let's say that we optimize with SEO, we optimize for search engines. We include keywords and that helps us get our content 1,000 views, 1,000 views. And let's say we have a 1% conversion rate. 1% of people who read our copy take an action, they subscribe, they buy something, whatever the desired action is. 1% conversion rate, 1,000 views times 1% conversion rate. That's ten sales, let's say right or ten actions, but we'll just say sales. Same idea here, so we have high views and let's say a low conversion rate, ten sales. In another example, let's say our copy is amazing, right? We do a very, very good job of converting our audience into buyers, but we only get 100 views, right, because we kind of neglected keywords. So in option number one, we have, let's say, really good SEO, really good keyword optimization, but our copy isn't very good. It's not very convincing. We didn't do very good audience research. We don't understand them super well and we're not resonating with them. So low conversion rate, high views, this is purely an example. 1% can be a high conversion rate, in some regards, it can be very low. In other regards, it's just for example purposes. So let's just say high views, low conversion rate. In this example, we have really good copy. We have the same example, we have a really good copy, so at 10% conversion rate, but we didn't really optimize well for the search engine, so we get low views in both cases. Those who try to really focus on keywords and those who really try to focus on conversions ultimately get the same result because they're only focusing on one side of the literal equation, right? This is all math. Now that's why you have this course. The copywriters who emphasize both search engine optimization keywords with conversions in what we mean here is right. Phenomenal copy do great audience research. We resonate, we use all the formulas and tactics. We get a lot of people who read our content to take action, to subscribe, to buy to whatever that might be to follow us. That's amazing, right? And then we also do a great job of including keywords in our copy to where we rank and we get maximum views. So you see the power here of compounding by only focusing on one side of the equation. We get ten sales, let's say as an example, ten sales in the other, we can get 100 sales. So we don't double sales. We ten X our sales by really focusing on both the conversions and the keyword side, right? Kind of looking to get views and optimizing for that and optimizing to get people to convert. And it's kind of a pull and tug because you can't really emphasize one more than the other, right? You're just going to have a list of keywords because someone's going to get to your page and it's just like the same keyword over and over again. It's like, what is this? You got a bunch of views but no one knows what to do. It's weird, they leave, so you get zero sales. On the other end, you have the best piece of copy, but nobody reads it because it doesn't rank. So you'll get zero sales as well. But when you combine both together and play with it, that's where we're going to cover. So like I said, each search engine is different, it's unique. And this is not an SEO course. This is just to give you a good overview and help you as copywriters, because this is a very important element if you're writing copy for search engines, which most of us are now, Google is the biggest, so we're going to focus on that. But keep in mind there's rules for each platform. So it's good to take a course, read some articles and Youtube videos about that specific platform to get some good guidelines. By the way, you can also ask chat GPT and other AI tools, hey, what are the key search engine criteria for this platform? And chat PT is going to answer that question for you. Again, Google is the biggest, so we're going to focus really on Google. All of this that you see here are the main components of SEO. So I'm going to break down each element, tell you a good overview of how to handle it, to make sure you have each of these elements in your SEO and then to make sure you're maximizing each in terms of conversions and keywords. All right, so first metadiscriptionsseI have screenshots here of what exactly they look like. It's a brief summary of your content, it appears in search. It's under the title, you have that little snippet. Now you want to make this short, compelling but very important. You want to make sure you have keywords in the section you're writing. Blog content, okay, or web page content. What is your primary keyword that you want to rank for? Make sure that's in your meta description because guess what? If you're working for a client and they don't really have, well keyword optimized their web content, their articles, this is amazing. This is really easy to kind of go in there and follow these steps to ultimately improve your performance. Including keywords in your meta description that's going to help. It's something that a guy named Neil Patel, who's huge in the SEO space told me, and this is always stuck with me is it's like the game of ones when it comes to digital marketing and copywriting. It's small incremental additions that add up to the big change. So it's not like you make one change and it's the world of difference. It's making small improvements. And those small improvements multiplied together result in a massive change. So this is one of the small improvements. Make sure it's short. Compelling describes the overall web page content. You have some examples here and as keywords, because when someone searches for those keywords on Google, those keywords get bolded in your meta description and Google views that as more relevant. Okay, and that's just one element, so make sure there's keywords in your meta description, that's basically the takeaway. Number two, also, make sure you have important keywords in your URL's. Yes, you can customize your URLs, you should. A URL, is that link, you know, Htp dot slash summer, Hobart.com slash whatever. So you have your domain after your domain. For example, www.domain.com forward slash. We have make money online. When you're including keywords in your URL, make sure that they're separated by a dash and not a space, and they're not altogether this way. Google and other search engines can actually read the text. If it was all make money online, Google would read that as one word. Where when you have a dash in between, make money on line, Those are three separate words. And basically you want to, again, take that same main keyword they have in your meta description, Make sure it's in your URL, because Google is going to read that. And that's another small increment, right where it's adding and building blocks in SEO and that's going to help us get more visibility. Number three are title tags. Okay, so these are the titles of our web pages. They do appear in search. Actually, they appear the largest in search. And the most important, you want to make sure you include your primary keyword here and keep it under 60 characters, so keep it short. What's your unique selling proposition? If you can kind of squeeze a little bit of that in there. For example, like cheap holidays, price is as low as eight pounds, okay? The key here is Cheap Holidays, That was the kind of main keyword and they've included that. And then they've had their unique selling proposition which is cheap. Someone else, if you see this here in the Cheap Holidays on the middle option, their unique selling proposition is all inclusive holiday. Right? The other one, I don't really know what it is, it's package deals. So not really unique selling proposition. So take your main benefit, include it there with keywords, keep it under 60 characters. And again, having the keyword there in all these places is going to show Google. You know, Google's going to understand, Google's going to help rank it for those keywords. Next, we have heter tags. We already covered our first heter tag. This is our H one tag. We also have our h two and h three. Our H one tags have our primary keyword, and this is the title of our web page like we just covered. But there's also H2h 34 and so on, which you can see here. It's important to include secondary keywords in the section. You can repeat your primary keyword in certain cases, but also include secondary keywords or related keywords. Okay, in these sections, for example, a related keyword could be like keto diet for moms, it could be ketogenic diet for mothers, for example. Or ketogenic diets related keywords there that all kind of help rank for your primary keyword, primary keyword, as well as secondary keywords in 23 and so on. And these basically break up your content in your web pages, in your articles. Next we have all text extremely under utilized. Everyone should be doing this, whether you're on Google or anywhere else. I do this with almost all content on Linked, in on Google, and even with Amazon and other platforms. So basically with your images, you have the ability to include keywords on the back end. Okay. So you can do this on Mac or PC. Basically, open up the image information and in the information you can give it a file name, right? So you can name the file of it, and on the back end include keywords, which is called the alt text. Okay, so file name and the alt text. This is your keywords for the image. This helps Google understand what the image is. And guess what, that's more keywords in your web page. That's again, going to help rank your web page as a whole so it's each element. Again, the focus here is keywords because we've already covered the conversion side of the important elements of copyrighting. So that's why we're really honing in on keywords here. Yeah, so you take your primary keyword and make that the file name. So that's like, you know, again make money on line, that's the name of the file that you then upload. And then also with the all text section that you see here have make space, money space online for the all text dashes for the file name. This is the best way for Google and other search engines to read and understand. But then for your all text, you can just separate by ****** that you see right here, embroidered Baltimore Clipper, tall ship with red, yellow and gray sails. That's a very long kind of keyword, including their primary and secondary. I like to mix it all together, but to keep it simple, just take your primary keyword, make it the file name, add it as the all text. Also with links. The same thing with links, you can have keywords in here, but really it's important to have two types of links. We have internal links and external links. So internal links are links or links that direct to other content on your own website. External links are links that drive outside of the website. And it's very important for Google to kind of crawl and to understand your content. To have both internal and external links. If you ever reference in like an article or on your web page some other content, right? Maybe it's your other content on Youtube, but it's external because it's outside of your website. Then you want to make sure that you have a link to that instead of just saying it with words. What you'll do is create anchor text and have a link to that. And then also if you have other content like, hey, if you love this article, you'll love this article about XY and Z. That's super key. So that's your call to action. Like if you enjoy this article, read this article. That's your call to action, is to read another article, link to that article on your website. Or if you have an e commerce website and you have a blog and you're like talking about one of your top sellers, have a link to your top selling product there in your article. That makes sense. So you're anytime you reference something internally or externally, make sure that you're linking that and that's going to help with overall SEO. And then that brings us here how do we know Link is we're going to have what's called anchor text, which is pretty straightforward. You've seen it in a lot of places. For example, right down here, we have click here to find the best pizza places in Brook Lynn that may be linking to an article. So someone clicks on the text that takes them to the destination. The text is the anchor text. It's the anchor of the link and then the link is like the bridge that takes them to the other content. Our anchor text is going to have a link to external or a link to something internal with the anchor text. If you can, again, use common sense, like can you include a primary or secondary keyword with your anchor text? If so, do so because that helps with your overall ranking. But sometimes, like for example, click here. If our main keyword is Best Pizza in New York, like we can't really include that keyword in the anchor text because we have the anchor text. Click here to find the best pizza in Brooklyn. What you could do is actually extend the anchor text out a bit more to where it contains the entire kind of phrase there. But to keep it simple, you know, if you can like for example, Chicago dentist, maybe that's our main keyword, like you really need to check out this website. It's owned by the Chicago dentist who clean my teeth, blah, blah, blah. So Chicago dentist, let's say that's a keyword, so it's great. Our anchor text is also one of our main keywords. So there we go. So anyway, the whole idea here is we're taking, again, if we go back to our original slide, all of those elements of SEO, and we're making sure that we're strategically including keywords and also where it makes sense our unique selling proposition or, you know, a benefit of some kind in them as well. But really holding in on those keywords because it's going to take our existing content and propel it, that means more people are going to see it. More views equal what more ultimately sales. So that's kind of the point of all of these. Just to kind of give you a general framework. Again, this is not an SEO course. I don't consider myself an SEO expert, although I've written numerous blog articles, I've helped other write blog articles, but specifically do so using AI. I just want to kind of help you to give you a clear picture of SEO, how it works. And yeah, I know this was a lot. So of course, if you have questions about this or anything else, please let me know in the Q and A section of that. Being said, let's get to the next video. 32. Let AI Write Blogs Better Than You Can: This may be the most powerful chat GPT prompt that I've created to date. With this prompt, you're going to be able to generate entire keyword and SEO optimized blog articles using chat, BT and Super Powerful. And here's how it works. Again, you can access this as well as all of the other prompts. In the resources section of this video, it's divided into two parts, part one, All you need to do is scroll down and include the links to the top three articles for your main keywords. So go to Google, type in your main keyword, and then look at the top three articles for that keyword. Copy and paste them in here, just their URL like you see here. In this case, we're going to use Paleo diets as an example. With that chat is going to analyze and look at the type of wording, the tone that's being used, the ***gth of the article, and other factors and elements that may not be obvious to us. And it's going to analyze why they're performing. Well. Then take our own personal topic, target audience, pain points, target keyword tonality, call to action, and any other links that we want to include. It merges that data together with our specific preferences and it creates a master blog article that will out rank your competitors and be better optimized and better written than theirs. So this is super powerful. Let's go ahead and get to it, part one. Oh, and by the way, like you see here on the screen. In order to use this you need chat four which is available with the pro version. And specifically you need to use the scraper tool. Go ahead. We've included our three URL's head over to chat BT. Make sure you have four selected for plug ins. We want to select Scraper, which is already here by default. So there we go. And then just simply command via to paste Head Enter and let chat t do the magic. Now it'll take a little bit for Chachi BT's scraper tool to actually go ahead and analyze these three articles. So we'll give it a second and then check back in. After a few minutes, we see that Chachi BT has analyzed our blog articles, each on an individual level. And then also gives us recommendations for our blog post, which you can read through if you like. But automatically it's built in the prompt to where this recommendations will be built in to our own article. So that being said, we already have part one complete. Now we head over here to part two. So just below part two, we want to make sure, first of all, that we have our information. So our topics are going to be seven, worst foods for moms on Paleo diet. It's young mothers on a Paleo diet who want to lose weight and feel more energy. We have their pain points, the target keyword of Paleo diet for moms, et cetera, right? And the more detail you give, the better. So I really recommend it. This is just purely for an example, with this very limited detail. Putting almost no effort into this blog. Let's see what chatted comes up with for part two. Going to copy the entire part because our information is added. So command C to copy, you start a new message in the same chat command V to paste. Hit Enter, scroll down. As we can see immediately chat is creating an entire blog article. Again, we'll just give this a little bit of time to run. We can see how quickly this is being run. Also, if we go back to the prompt, one of the requests is that chat needs to bold the keywords that they use. So I can see where they're being used, right? That's why you see certain things bold that might seem random. But there we go. So we have the H one tag or our title, it specifies H two and H three tags for us, which is really powerful. Best case scenario, this varies, again depending on how much information you have, depending on the quality of the existing blog articles, all of that. But at best case scenario, this is going to do all of the work for you that you can just copy and paste. However, what I recommend doing, and this is really to get the best result. This is an amazing, amazing base for you or for your team to use for writing blog articles. If there's any section that needs to be expanded a little bit more, maybe the tone needs to be changed a little bit. Maybe it's missing some keyword opportunities where BT didn't ad a keyword. So I really recommend you don't just blindly copy and paste. Manually, go over, look for some tweaks or ways to improve. But the key here again, Chachi, BT and A I isn't going to do everything for you, at least not right now. But it's a helper. It's going to do most of the work for you. So think about it. Instead of having to write a first draft and then edit that first draft multiple times, all you have to do is just edit a draft that you already have. Okay, so anyway, scrolling down, let's see if they're done. Awesome. So that's everything right here, all the way down to note. So this look at that, how amazing is that? And I'm just going to ask, how many words long is this article you wrote? Because I ask. That needs to be at least 1,000 words long. So let's see, because it's a general 705 fell short of the 1,000 word ***gth for whatever reason. When it comes to counting, it's the single thing I've seen with chat is counting characters or words. For some reason it really Mrs. this and I've not been able to find a fix for it other than making sure that we ask again. That's where manual review comes into play. This is a great base. What you can do is just add and expand on existing sections. And naturally it's going to get to that 1,502,000 word mark, which is great for a lot of blog articles. Yeah, I'm just going to ask. Yes, please. Please rewrite this article. It is at least 1,000 words long by adding detail, detail, insights, and sections that will better optimize and deliver more search engines and deliver more value to the reader. So just give me a real world, Please rewrite the article. It's at least 1,000 words long. You know include adding details, insights, and sections that will better optimize and so on. Boom, and after giving it just a couple more minutes, we now have our new article that's over 1,000 words long. And you can read through and see this for yourself and the best way is just to test it on your own. But it's also cool that I want to point out is Tragic will give you visuals. So it'll give you examples of where to put visuals and what they should be of. Again, these are just recommendations. You can do whatever you want. I think that's really, really cool. And like I said, at best this is going to do all of the work for you. At worst, this is going to do most of the work for you. That's just what I want to stress here, even if it doesn't solve all your problems, it's going to other agencies are taking this on and doing this and those who are not are getting left behind. Also keep in mind if you're reading through and they're like, man, I don't really like the way that this is worded or structured or we use a different strategy. You can go here and chat and just ask and you will receive whatever you want to change about it. Chat BT will change. Or what's even better is because this is no longer prompt. Go through here into the what you must do sections, Don't commit any of these sins. Sections article titles, bad article titles, phenomenal article subheadings, bad article subheadings, et cetera, and add information. Change information whatever you want because changing the master prompt is going to change the output and that's going to have the best result. So if you keep seeing kind of the same errors or issues happening over and over that are not up to your preferences by editing this document, that is ultimately going to save you so much time in the future. But like I said, it yeah, this is literally life changing. It's amazing. So yeah, I hope you see the value in this and Yeah. Start using it. I'd love to know your thoughts on it. And as always, you know, if you have questions, let me know in the Q and A section. Let's go ahead and get to the next video. 33. 10X Your Content Writing with Custom GPTs: In this video, I'm going to show you the most powerful update that chat PT has just announced, especially for copywriting. And this is now 90% of how I use chat BT. As we know, AI tools like chat BT are constantly evolving. So you'll constantly see like update videos like this as soon as they become available. So just kind of keep that in mind. But basically everything you've learned at this point will remain pretty much exactly the same with this small tweak. And what we're going to be focusing on is this top left section here which are called custom GPT's with chat PT. When you're using it it's great because it accesses literally the largest database of human knowledge, any other AI language model. It's really, really powerful, however, because it's so broad, it'll pull from random different things and sometimes the outputs can vary. Or maybe you're going through and you're like, okay, so the outputs are good overall, but sometimes they're good, sometimes they're bad. And basically with custom GBT's, we're going to hone in chat GBTs knowledge specifically into copywriting to really further improve the results. And this is game changing. I use this to write all of my e mails, sales copy, you know, course outlines and Youtube video scripts, thumbnail ideas so much it's crazy. And it's very, very simple to set up. And I have some free resources that I'm going to share with you and show you how to kind of plug these into chat BT. So first of all right, now to use custom GPT's, you need to have a chat PT 4.0 account, okay? So a paid account. So keep that in mind. We can kind of see if this is worth it for me, this is beyond worth it. How this works is in this section here, you won't really see anything, but you'll see Explored GPT's. Click on Explored GPTs. What's cool is you can actually see existing GPTs that have already been created. And I would actually recommend going through this Canva. You can actually connect chat BT with Canva an image generator. Now this is created by chat B. These are from others in the chat PT community. People like me and people like others who have created their own. It's an open source platform specifically with Dolly, so this is more specifically for images writing and so on. So that's cool. You can check these out and use a GBT someone else has created. Which is nice because you don't have to do any work. However, in general, who's going to care more about your business and your quality of work? It's going to be you. So I prefer to create my own for my own extremely specific purposes versus using someone else's even if they claim to be the best. I never believe it. Either way this works. So you can use other GPT's which are really simple, but I'll actually show you how to create your own which is the most powerful. You have an example of these other GPTs, basically chat GBT trained on specific functions to create your own. Once you click on Explore GPTs, click on Create in the top right corner. Then from here it might look a little bit overwhelming. It's actually super, super simple and easy. First you're going to name your GBT. What is the purpose you're trying to accomplish? All right, let's say sales script writer or it could be. Yeah, like sales script writer description. What does your B do? It's like this. Gbt, top performing sales pages and writes the highest converting sales scripts on the planet. Right. You can go into more detail or less. I'll show you some other prewritten examples, instructions. What does this GPT do and what should it not do or avoid? For example, it's like this GPT. All of the data in the knowledge base before responding this GPT, does X, Y, Z? Sounds like a human being and not bland corporate copy this GPT, so XYZ. Anyway, I'll show you some other examples. But what does it do? What does it not? Do you want to include that in the instructions here? Conversation starters. Honestly, you can skip over this. I don't find this valuable whatsoever. It's just you can just create predetermined prompts. So you can just click on a button and it'll automatically like reply. But usually every time you use Catch PT, it's going to be for a specific purpose. So like I need a custom question, conversations are just like preset buttons that you can create. Like you generate 1010 Youtube content ideas for me that I can use for my channel that revolve around Amazon, FBA, whatever. But usually it changes slightly, so that's why I don't use it here. You want to make sure you click on Code Interpreter just to have everything baked in. Code Interpreter again, basically allows you to analyze CSV files. So like numeric data, you know if you download and Excel or Google sheets and you have data stored there and this could be copy that's just stored there, this could be numbers we can download and upload. However, right now I've noticed, and this will definitely change in the near future that chat BT has a difficult time interpreting data, so I'm going to get to this, so bear with me. If you have copy, it's better to download in a PDF format is the best format I've found so far versus a text file or CSV file. Why? Because it seems that chatBT best understands and interprets via PDF for whatever reason. Okay, what am I talking about here? All right, now this is really where the meta is. All right, so these are the capabilities. We can browse the web, great. Because sometimes we'll want to combine knowledge that we have here in the GBT with web browsing. Image creation might as well. Why not? Depending on your purposes and code interpreter leave them all. It just makes it as multifaceted as possible. Now comes to the powerful stuff. So here in this is called the knowledge base. Okay, This is the key here. You want to upload up to 20 files that relate to this. So for example, what do we want here? So we want someone that writes sales scripts, or let's say sales web pages, whatever that might be. So we want to find the top performing sales scripts in the world. Maybe we've saved some, you know, in the past. You can do some research now go on Google. Just type in what are some of the top, you know, if you find any books about sales scripts, about selling things like that. So like books, blog articles, you know, if you have examples that you've saved in the past and you can upload PNG's, J pegs or basically like images, PDF files, text files, CSV files, right? A huge array of all different kinds of files you can upload. Like I said, recommended in general is PDF. If you want to basically analyze images and then create images, you know, via dolly, which is the kind of chachiBT image generation tool. Then that's exactly what you want to do is upload up to 20 kind of images there. And I'll show you to better understand a real example. So if you're, you've uploaded some files and everything, you can go ahead and click Save, make it only visible to you. So this is private. That would be the best kind of default anyone with the link, this is what I'm going to provide to you. You can actually get access to some of my own here, which will be linking in the resources section, so you can access it there or to everyone in the internet. So it's up to you kind of what you want to do if you have private information. Like sometimes I analyze my own life, like journaling my thoughts, you know, our goals, challenges that we have, et cetera, then I only want to see that I don't want to share that with the world, right? So if it's private or somewhat private, then you want to make sure you do that, then confirm and it's saved. So it's great. We're just going to exit out of this and I'm going to show you right here e mail writer. So I'm going to click on e mail writer. So basically when I want to write e mails, I've already created this custom GBT to do that, it's trained on the best e mail subject lines, bodies, best marketing and copywriting books in the world are all there inside this GPT. So instead of, for example, clicking on chat EBT, you can see that this is just general chat BT And my results still, with the prompts that you use are going to be very good, but they're going to be even better when I'm using this. And I can tell you the results are much, much better, really great quality. And they write things I would never think to write. It's actually incredible like it will do, it can do a better job than you can. That's what's so crazy about this. So instead I click on the custom GBT that I created, which I'll share with you in the resources section. And then here, use the same prompts and use it just like you would chat. Ebt. It's just going to be more honed in on a specific thing, if that makes sense. So really simple, It's just a set up that's a little bit time consuming, but it's actually super easy. And I'll make it even easier for you because I'm going to give you some free resources. So to show you this is kind of how you would use it, right? Just like chat PT, open it. We just like you would hey, you know, insert the prompt you write. Here's what I'm trying to accomplish. Like I'm writing to re, engage old subscribers in my e mail list and I want to let them know about a new free offer, blah, blah. Write me five viral subject lines, two viral bodies and blah, blah. And then we'll do it to show you behind the scenes, just click on your custom GPT that you've created. Click on Edit GPT. All right, and then from here I'm going to show you behind the scenes. So I've named it e mail writer, and I always love to use emojis because it really helps me with clarity, keeping things organized, but you don't have to. Here's the description. So this GPT analyzes the top, the top open rate CTR, e mail body and subject lines, as well as the best proven practices for the most effective e mail market campaigns. Order to write, write e mail better than any other human being on the planet. Okay, instructions. Here's what to do. Analyze and memorize all files and documents uploaded in the knowledge base. Know exactly what makes the highest open rate and CTR, e mail, subject lines and bodies in the world. Using the knowledge base paired with information to the prompt, avoid writing generic corporate blind and boring e mail copy and subject lines. Okay, so nothing too extraordinary here. And As you are getting results. If there's something that you really hate that your GBT is doing, take that like, you know, articulate it. Hey, these are constantly, let's say they're, they're way too. Let's take personal like they're like even grammatical errors which it shouldn't do. But let's just say that typos say there should be no typos. Grammatical errors should not be sounding like, you know, XYZ. So you can kind of refine this as time goes on, but this has worked really well. What really is the key is this right here, the knowledge base. Okay, so you've seen that I've uploaded over a dozen files here and these are literally some of the top copywriting books and marketing books on the planet. And I'm going to constantly kind of be updating this with more as they kind of become available. And what's great is as a student in this course, only you're getting complete access to all. So all of the knowledge here and I actually use this in other things. I use this for e mail marketing, I use this for sales scripts, for creating online courses, Youtube inspiration, all these different things. I re use some of the same pieces of knowledge in multiple GPT's. Right. I still make them slightly different but there's a lot of kind of shared files because a lot of this marketing knowledge and, you know, human psychology is going to be the base for all this copywriting. So anyway, you can access all these files in the resources section. Just simply go to each right click on download, or you can actually click and select everything here. And then just click on, we should see download here. Download. You can download them all and just kind of show you again. You have to Google like, hey, what is this book about? Because I'm going to go through every single one. For example, we have profit first. This is about business efficiency. We have, let's see what else, Tools of the Titans, that's more for personal development. It varies a bit from copyrighting, but this right here, one of the top copywriting books, Period Copyrighting Secrets by Jim Edwards. Cash Advertising, another phenomenal copyrighting book, $100,000,000 offers more for marketing, but with some really great copywriting secrets there. Magnetic marketing contagious, right? So just a great mix and a lot of them will kind of touch on some similar principles. But regardless, you can download everything, just Google, hey, what is this book about? To see if it makes sense for you, we can literally download these PDFs, upload them into your own GPT, and I'm also going to give you a link to this GPT and my other copyrighting GPTs that you can start using. Because like I said, I do my best to make it a top the line, best in the world possible. So you're going to get access to all of this. Yeah. If you want to test it before you save, you can just go in here and play around, send messages and prompts. But yeah, so that's kind of the key here, right? It's all about this, it's all about the knowledge base. So I'm going to go back here. Right. And that's pretty much it. So, yeah, I'm going to give you my own GPT's. You can go ahead and create your own, which I would highly recommend for your specific things. And remember, you can go online and just type in, you know, if there's certain books or certain principles or you know, examples. You just go on Google, say, hey, is this available for free PDF download? Or you can just kind of find a blog post potentially download that in PDF format, or just kind of copy and paste in the Google Docs. Download as a PDF from there and so on. But it's really simple to do really fast and it'll level up your copywriting like crazy. And like I said, it literally writes better. I pride myself on being, you know, I would consider myself a top 1% copywriter, although that's obviously up for debate and chat. Gbt many, many times writes much better copy than I ever could. It's crazy, especially with some e mails that I wrote recently. I would have never thought about both the strategy, the marketing kind of strategy behind the e mail sequence, then the actual quality themselves, and it's kind of both of those. So anyway, you see how excited I am about this, but the only way to know is to test it for yourself. So I hope you find this immensely valuable. If you have questions, please let me know in the Q and A section. That being said, let's get to the next video. 34. Create a Professional Copywriting Portfolio from Scratch in MINUTES: I hope you're excited because in this video, I'm going to show you how to write an entire professional copywriting portfolio in minutes, even if you've never written anything before in your life or if you are an experienced copywriter. So this is really amazing. Of course, first, we have our portfolio writer prompt. So I want to make sure you access that in the student resources section. This is new and just been added. And from here, you can go ahead and read through this yourself. You can edit this if you like, but this is ready to go. The only thing you need to do as usual, is fill out the required information that's highlighted here in the salmon color. Excuse me. So you can either do this after you paste in a Chachi PT or beforehand. I'll let you do so beforehand. So in this separate Google Doc, it can be in notes or anywhere. I just copied and pasted the questions which are, again, just in this orange section here, and then answer them, which you can see here in black, which I'll quickly cover so you kind of know what to prepare for before Chachi P writes your entire professional portfolio. And actually, before I get to that, for those of you who aren't familiar already with what a portfolio is, like, what am I talking about? Of course, this is a very important part if you are a freelance copywriter, which many of you are. And it's essentially a compilation of information about yourself, your past results, testimonials, samples of your work, contact information, but basically this condensed, beautiful, clean, clear and professional place that you're going to hand off either in the form of Google Docs or Notion page, which I'll talk about in a second. Or it can be in another form as well, and give to prospective clients, right? So when you're a client, you have a project, let's say, I want to hire a sales page writer for this, promotion that we're having with our ecommerceite, or whatever it might be with a course that's coming, and you're competing with all these other freelancers. And your portfolio wants to show them that you are the best candidate. You're going to help them make the most money and be most successful, the best person to work with all of that with this portfolio. So that's the purpose. And again, it's going to come in the form of either what I've seen and what I prefer as a Google Doc or notion, actually, I prefer, which I'll talk about in a second. So anyway, getting back to it with the questions, what's your full name, right? What's your niche or speciality as a copywriter? If you consider yourself more of a general copywriter, which, of course, with these principles and formulas and foundations, you can write anything and be good at it. I write a lot of different copy for businesses and hires or copywriters and designers here or there for when I need help, but I do everything else myself. What I'd recommend doing with your portfolio is have multiple portfolios. This is a huge hack that so few freelancers do, but it's so important. So if you are more of a general freelancer, what I'd recommend doing is kind of think about some of those core skills, like maybe certain type of copy that you really enjoy, maybe you're really good at, maybe you have good results from the past that you can utilize. So maybe it's like two or three different things and then have two or three different portfolios. So let's say you have an email copywriting portfolio. Let's say you have a blog writing portfolio, and then you have a third kind of general portfolio. And then depending on the client and the project, you give the portfolio. Again, all these should be 100% accurate. And, you know, honest and up to date, it's no, you know, scammy type thing. You want to show you're not just a general copyright that just kind of good at stuff unless it calls for that, unless someone's like, Hey, we're looking to hire someone like full time or for the next year for the next six months, just revamp everything. We want them to do social media. We want them to do our website, we want them to do all these different things. Then you want to have and showcase that in your portfolio. And what's amazing with this is you can immediately update your portfolio at any given time in literally seconds, where it would take hours and hours before, it's literally minutes now, which I'm about to show you. So yeah, have a few different ones. Like I said, if you you know, kind of specialize in one, you can just have that. But if you are more of a general copywriter, which many of us are, have an email copywriting one. Have a blog writing, social media caption, a Facebook ads copy, whatever it is, broken out and have those separately because that's ultimately going to be the most beneficial for you, and it's going to make the client feel confident because remember, perception over reality, if someone feels like you're going to do a better job, you know, than freelancer B, they're going to hire you because you made them feel better and more confident, not that you're actually better or not, but you are better, of course. So Email copywriter, that's the portfolio we're going to focus on now. Do you want a general or niche specific? Again, in this case, niche. Short description of your background, skills, pastorals, relevant experience. So how many years have you been working? What kind of tools have you used? Do you have any, certifications? What kind of clients have you worked with in the past? You know, what kind of things specially have you done? Like, let's say you specialize in taggings and automation with email marketing, you specialize in ecommerce. Right, it's up to you. Whatever it is, just write it out. If you're not sure, AskGBT and say, Hey, I've done this, what would be relevant here? But it's pretty straightforward. Do you have any real client work examples? I want to say no, because I want to see what it puts out. If you already have it, you can literally upload as a text file. So you can go to Google Docs, go to File, download. As textFile. That's what I'd recommend doing. So just copy and paste in Google Docs, all of your work if it's already there. You can also download as a PDF, right? So that you can take that PDF or that textFile of your work and upload it with this prompt. So, for example, I could say, Yes, attached in PDF, right? Or whatever. That's an easy way, so you don't have to go and, like, copy and paste. You can take your existing portfolio, one that you're already working on that you want to kind of polish up and put that in here. If you have an ideal client, write that in here, right? Totally depends on you. Who have you enjoyed working with? Who do you want to go after that you're like, Hey, I know this is somewhat easy work that's paid really well. Like setting up, I don't know, like email automation campaigns for re engaging past customers and abandoned carts for mid size, you know, ecommerce brands. It could be huge. It only takes you, like, a few hours, and you can make, you know, thousands of dollars from that. Which, by the way, it is true. That's a little hack. What kind of tone do you want? So it's up to you. Here's what I perse recommend in general. So, of course, if there's a certain tone that resonates with your target audience, of course, use that what I want is professionality, right? Like, when I like I said, I do most copywriting myself, but there are times where my skills might be a little bit lacking or I'm just really busy with projects, and I've brought in other copywriters to do work for me, also possibly learn from them. What are they doing? How do they see things a bit differently and get some fresh perspective in? And I've spent tens of thousands of dollars on this, as well as generating millions of dollars myself for my own copywriting. And the big thing that stands out to me and many others is professionality. I want to feel like this individual, like you are going to get me results. So that's the feeling I want to come. Not a way, like, I'm quirky, I'm fun, you know, I'm responsive. That's all good. But it's all about results. So that's really the focus. But again, it depends on you, right. Do what's best for you. So what I wrote is, you know, professional, when someone reads this, I don't want them to think about my personality. I want them to think this guy's gonna make us a boatload of money. So professional, confident, you know, also that, you know, I'm responsive, I'm clear, not scattered, not general or generic, unique, professional, clear, results driven, that's key. And that's really kind of across all freelancers, really, not just copywriting. What specific services do I have or I'm want to highlight? Just write them in. Do you have any client testimonials? If you have them, include them here, that's great. But I'm just going to write No. And how should clients get in touch with you, right? So I have my email and my Cally, could be linked in, whatever that is, keep it simple. I'd really drive kind of one call to action there, and then you're good. So take a few minutes, fill out the questions. Once it's done, we are ready to go. So we're going to go up to the very top here just like before. We're going to scroll down to the very bottom, right? And it is a pretty massive prompt. Command, see the copy. Good to Chata BT. Now you could use. And actually, I'm just going to go ahead and we'll go ahead and use the generic one here. And you neede ask me questions, and I'll show you why I'm doing this. Then we so it's asking me. Sorry, Comence, I'm getting ahead of myself. So I included the prompt here. Now, I need to ask you the required questions one at a time. So here's the question, right? And it's one at a time, I'm just going to do all at once. Hit Enter. So I just copy and paste the questions in there. Now it's ready to go. Okay? So that's running. Like I said before, what I like to do is have two different chats. So I have this here and it's asking me one kind of follow up question. Do you want head or standard Black? Standard. I'll say whatever is more professional. Do that. Alright, anyway, so there's a follow up question there. Even when using the same prompt in the same system, because Chachi Pee is updating and all of that, it can be slightly different. So that's actually the first time I've seen that, but that's why I do live tutorials. So that's great. So that's running. You're already see an example there, but I'm going to use another custom GBT to see the difference. So we're going to go to Explore. I'm going to type in copywriting. Okay. And I want to see some of these results here that show up because it is dynamic. They will change with time. I don't know. There we go. So we have copyrighting expert, I'm going to click to see. And I like to see 4.4 or higher. I've just found 4.3 and below that especially like 3.9 is just that's what people rate when they use this tool, and it just means it's not as good. So not bad. You can always worth testing if you have the time, but I like to go until I find a good amount, thousands of conversations. So 50,000 times this has been used, actually more than that. And 4.5 pretty great. W 1,000 people have rated it. So this is great. So we're just going to go and click on Starthat and again, we're going to do this with her. So you don't have to do this of having the two different chats. I recommend it. Actually, I would have three, especially with your portfolio. It's thing you create one time, whichever one has the best results, use that, right? It's like, literally seconds. It's a minute of extra effort. So command Vita pace. We're going to hit Enter. We know what's going to happen next. It's going to be questions, okay? So I go to my questions here. Command C. Make sure that's copied here to just copy my questions. I'm just going to give it all to them. Hit Enter, and we should be good to go. We'll see if they have any follow up questions. And then once that's done, we'll compare the results. So here we go. It's already recording it. Now, something cool that I want to show you is the format that hachBT is using here versus if we go to our other chats and hopefully I don't exit out of this. There we go. So what you're looking at here, this is our original prompt, okay? So what I can do here is I can take all this and then copy and paste into Google Docs or Notion, which I'll show you in a second, which is fine. But if we go to our other da da da here, so we just click on copy here instead of having to copy everything. Go to Google Docs and a fresh Command V to paste. And then check out fully written professional portfolio. Well, almost fully written because we have one section here that is missing. But first we have kind of this intro section. So there will be certain texts and you will need to kind of tweak this, and you should absolutely review this to make sure everything's accurate. If anything's off from your toner style, you want to make sure you edit this. But the bulk majority of the work is done, especially the organization, the orientation, a lot of the writing, really, really solid. So like, for example, here, you know, you don't want to leave that insert profile image. You want to go ahead and upload that here. And by the way, like I said, I've spent tens of thousands of dollars on freelance copywriters who use Google Docs in an exact sort of format like this. So this seems a little bit basic. I might change the font around from Arial. I might play actually one that I really like. You can steal. This is Montserrat. Really like this font, very professional. So you want to make sure it's readable, clean, professional, kind of modern. So I really like that. So then you add some images or screenshots here and there to kind of liven it up a bit, especially as you get examples. Now, as you can see, if we scroll down past, we have the kind of intro, the About me, services that we kind of specialize in. And again, I was just very just putting in random information. I spit out something pretty amazing. Then we have portfolio samples. So, you know, sample number one, sample number two, client goal, deliverables approach. And I would actually ask ha HBT. You can do this yourself manually. Just to kind of make this pop a bit more, I would maybe bold and ask hachBT kind of format that a bit better because there is more information. Like, the output is larger than others. Like, if I said, Hey, just write this one email, boom, I said, write this entire portfolio, it is quite a lot. So certain aspects I found might be a little bit off here or there. So you have to back with ChaiPT and just kind of tweak it a bit. But as HIP improves. Hopefully, that goes away, and it's perfect. But it's like 80% there. And then, again, ten more samples following the exact format. So you want to go back and say, Hey, this is great if these samples look good to you. Okay? So here's Win Back email sequence. Here's an abandoned cart email sequence example. Again, these are samples of what you can do for them. And of course, you want to make sure that the writing is correct because you don't want to mislead and say, Hey, this is a client that I did before, right? These are just work samples. So you want to be very clear about that and I want to make sure you're ethical when using ChaiBT. When you have no clients, just use samples. Once you start getting testimonials and reviews, I would ask all of your clients. For testimonials and reviews, you'll add them here. If you scroll down to this section here, right? So it's already filled in. You can delete that for now, and then you know exactly where to add that in later. So ask all for testimonials. Make sure for samples, include those as you go through and you're just copywriting. You can do so for fun if you already have some and include them here. Use Chachi PT. Boom, we've gone through the course. You've already created some samples, put them in here. And also number three, which we have here, just automatically, we have before and after examples. So we have kind of general samples of, like, here was the objective, here's the client, here is the approach, and here is the result, right? But then we have before and after. So what's really good, too is with all of your clients, this is really important. It goes beyond just like the portfolio. It's just kind of marketing yourself is number one what I would say is this, in terms of getting clients, if you find it difficult or kind of slow, do a little bit of free work with entrepreneurial friends that you have. If they have, I have a friend who has a wedding, you know, videography website. I'm going to be helping him out in return for testimonial. You know, it doesn't need to be this massive, you know, hours and hours of work, but some simple things that you can do that can help lift, you know, conversion rates, click through rates you know, subscribers, different metrics of all different kinds. I'm kind of in the email marketing mindset right now, but different metrics for your specific kind of niche, and record that. So asking for testimonials. You know, now have testimonials, you have samples, and you have potentially results, right? And once you do this like five to ten times, you can do it, you know, five to ten free clients, or you can also, you know, start mixing in some paid clients there as well, and it'll kind of update these sections with that. So you start off Chachi V is going to write everything for you. Here's kind of the whole shell. But then you can kind of combine prompts. So we have our portfolio. Go to our other prompts where like the email marketing one, the social media captions one, the Facebook adds one. You can use those prompts, create amazing samples and examples, and just boom, copy and paste them right in here, if that makes sense. So you have kind of our Google Doc, from before, we take those samples, add them in here. Of course, right now, we're brand new, we have no result, so we want to be ethical and not lie and make something up, of course, which I prompted this correctly because ChachP has the tendency to do that. So I want to make sure not. There is this client testimonial section just so you have it and kind of know what it looks like, yeah, just kind of keep that in mind as well. But that's just a little huge hack is so many freelancers are against doing free work but the reality is you're not doing it for free, because you're not getting paid money, but you're getting paid future money because you're getting testimonials results, you know, even some basic, like, communication and back and forth and things like that. It's really great experience if you're brand new. But of course, you've already have some experience, then you know exactly what to do and kind of how to put that in here. But this is organized in the best kind of readability and conversion way possible. This is professional. This is clean. Of course, feel free to edit in any way that you like. The only thing I would say here is maybe add some images, maybe some logos. You have a certification, have the image of that certification profile image of you if you have, you know, your own brand, you've created your own agency, have that there, you know, at the bottom, all of that just to add a little bit more. You could also change the color here, right? So for each of these headers, right, I'm just using purple, probably not the most professional. Depends on your branding and all of that. That can kind of help make it pop, help with readability, as well, just to give you some very practical tips of additional things you can do. And Google Docs is great. It's free. It's used pretty universal to share, click here on Share. Oh, yeah, I need to name it. So it'd be like Sumner. Oh Sumner, Hobarts. You're writing portfolio, save. Okay. So you want to go to anyone with the link, and then you want view, copy link, and then you can share it that way to be very tactical. But also, what I recommend doing is checking out notion. So here's an example of a notion page. It's similar to Google Docs, but it's more dynamic, more customizable. Like you see here, we can actually toggle this information. So it makes it easier to scroll through the boom. Okay, we can go here. And Notion is free. There's a free and paid version, right, where Google Doc is only free currently. Hopefully it stays that way. I'll just show you some more examples. This is all the different types of stylization you can use with Noon. It's, like I said, Google Docs, but a bit more dynamic, a bit more clean, professional. And again, you can Google Docs, go up to here to share, right? And then you can just copy the link here. You'll publish. Copy and share it with anyone. And anyone, even if they don't have a notion account can view it, okay, you know, kind of like with Google Docs. And yeah, lastly, just another example. This is probably not the best. But just give you a feel for it. So I definitely check out Notion. Either one works. It really doesn't matter. Especially with copywriting, at the end of the day, it's really about your work and your results. So samples showing, you know, you can talk all day long, but showing, you know, number two is case studies, and number three is testimonials, especially those three things, along with everything else is important. You contact information is but those three things are critical. That's what you know, I'm going to scroll past the about me section and all of that. You could even kind of get rid of it. It's kind of good to have. It is expected. But what most of your clients are going to do is scroll right to the samples, the results, and all of that. And when they see that you're including that, it's going to set you apart from all these other copywriters and absolutely crush it. So yeah, there's your entire portfolio done in, how many minutes? And I hope you found this immensely valuable. If you have any questions at all, just let me know in the Q&A section of that being said, let's get to the next video. 35. Don't Get Sued! (Watch This): When using any AI tool, make sure that you're checking for plagiarism. A concern that I've heard, though I haven't personally experienced, is because that AI tools are built on this abundance of information. That when you ask, create a Youtube title, create a social media caption, a blog article, some will say that AI is just going to take existing text and basically plagiarize it and kind of just tweak it a little bit. So like I said, this has not been my personal experience at all. It could also be with the way that I use the tool and all the methods and strategies. However, it's very, very important to make sure that you're not plagiarizing or stealing anyone's information or, you know, their handiwork, whether knowingly or unknowingly. So what you can do is go to Chat PT, take whatever copy that you have, like this blog article, go to Google and type in plagiarism checker. It really doesn't matter exactly what it is, but there's one from grammarly here at duple check, plagiarism checker, free. There's a lot of free tools and ways to do this. You just need to choose one, right? So we're going to hit it out of this I've already uploaded. So basically what I did, I'll show you here, is I went to this one right here, open a new tab, I simply copy and paste the content here, Click on Not a Robot, and then I check for plagiarism. And this basically scans the internet, checks to see if there's anything somewhat similar to the copy that's here to make sure there's no plagiarism. We're at 70% Again, just like with other online tools, Let's give it just a couple more minutes and we'll get back to it. The results are in, and we can see that there is 96% uniqueness and 4% potential plagiarism detected. Now, keep in mind you might be in shock like, oh my goodness, 4% plagiarized. It's copying other people's content naturally when all different types of people are all talking about the same subject, there's going to be overlap in words and phrases, and that's okay. The key here is that not the majority of it is plagiarized. We saw a large red section here, like really large, taking up a big chunk of that pie, that would be alarming. But regardless, if you get any detective plagiarism here, what's really great about these tools is they will show you, and you can actually go to the links of where the plagiarism is detected. And you can see for yourself, okay, you know, is this actually plagiarized or not? I can go ahead and dive a little bit deeper, but in this case, this is not worry me at all. Let's assume that I go here and you know, nothing here is plagiarized. It's just that we're talking about similar subjects to where there's that little bit of plagiarism, where we're all kind of copying the same words or phrases. Then you can, of course, you know, identify, right, that 3% similarity here with this article, 2% similarity here with this article. And then kind of tweak a bit to make sure that it's not plagiarized that you're using your own unique language. But just an important kind of aspect to use when using any AI tool, especially if you're not using chat PT. But like I said, I found, you know, very, very low technical plagiarism to 0% when using these methods, but just kind of an added level of safety. So hope you find this valuable. You have questions. Let me know in the Q and A section, and let's go ahead and get to the next video. 36. Even More Sales - Top 6 Copywriting Books: For those asking about my top recommended copyrighting books for continued copyrighting education. Here they are, right here, all in the screen. So I'll run through them. Number one is Cash Advertising by Drew Eric Whitman, which I've referenced. He's the author of Life Force eight here in the book, as well as some other really great examples. This is an amazing, amazing copyrighting book, writing to sell highly recommend. Number two is Copyrighting Secrets by Jim Edwards. In my opinion, this is the best copyrighting book that I've ever read. You'll see some of the principles that are sort of touched on or covered in the book. Some of them which are here in the course, as well as others that are not in the book. Also covered here in the course. But a really great book. Very inexpensive as well. Yeah, you can just listen to it. He does a great job with the way he structures everything. Very formulaic. It'd be my number one recommendation. Number three, we have.com secrets going a little way from just copyrighting and focusing on digital marketing as a whole. But you'll see how important copywriting is and how critical it is. Talks about audience research like we have and other kind of digital marketing with copyrighting sort of techniques. Number four, we have Breakthrough advertising by Eugene Schwartz. Another incredible book, highly highly recommend. This is sort of like the OG book of copywriting. And it is a bit more expensive for you to find it, but it is well worth it. Really powerful book. And one of the key concepts in this book is like we talked about that you're not going to create desire in somebody. You're copyrighting the bridge, right? Like we talked about, you're not creating anything. You're bridging the target audience between their individual personal pains, fears, and desires and your product or service that solves them. So amazing book, Building a Story Brand by Donald Miller is another great book. Again, this is really highlighting where you are the guide and your target audience is the hero, not the other way around. It talks about even simple kind of website design and really, really interesting great book as well. And lastly, I'm kind of covering it a bit, but start with why. The only negative I'll say about this book is the number of times that the author mentions Apple as an example of marketing. But all of your writing and all of what you do being based in why and not what. Again, all of which here we've kind of touched on. But of course, it's always good to seek out other knowledge and information. Believe it or not, I'm not the wisest and most experienced person on the planet. That's why it's always great to have mentors both in person and via books and other learning like this. Yeah, for those of you asking, these are my top recommendations. I'll be linking these in the resources section just to make sure you can find the right books because I know sometimes it's difficult. Yeah, if you have questions about this, let me know. But hope you in finding the content, of course, up to this point, extremely helpful to you and super excited to get to the next video. So let's get to it. 37. Last Step!: Did you know that only 10% of students make it through the entire program? Yeah, it's been a long journey. I know there's been a lot of tools, templates, formulas, things to remember, and information to take on. But I hope you've seen the life changing power of this program and hats off to you for being literally the top percentage of students that make it all the way through. Because if you're watching this video, you've made it to the end. So congratulations, so excited for you along this journey ahead. And there are only two last easy steps to take. Number one, the most important is to take action. You have every single tool, formula of resource, and strategy that you need to dramatically increase your income and reduce your hours through copywriting. Even if it's a small step, take that small step today and it will be like a snowball turning into an avalanche, running down a mountain. Small steps, you know, the journey of 1,000 miles begins with a single step. It sounds cliche, but it's totally true. So take that action today. Number two is now that you've made it to the end of the course, if you haven't already, would really appreciate your honest feedback and review about this program. It would be helpful both to myself as well as hundreds of other prospective students who are looking for the right program for them. So if you found this valuable, we'd really appreciate you kind of sharing your thoughts. But regardless, I'm here for you. We will be updating the course as well in the future. Because obviously as AI evolves, new tools, new strategies, anything becomes outdated, we will be updating at that time here in the program. So this is a living breathing course, so you can check back in. At any point, I'll be sending out any announcement messages when that content gets updated. So you know, I'll also be sending out messages in the underground AI, Facebook group. Also another place where you can ask me any question whether now or in the future. Because like I said, I'm literally here for you to make you as successful as possible, reduce your stress, reduce your hours. That's like my mission here on this Earth. So thank you again for choosing me as your instructor and I'm so excited for your journey ahead.