Color Theory for Illustrators: Playing with Hue, Value, and Saturation in Procreate | Ira Marcks | Skillshare

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Color Theory for Illustrators: Playing with Hue, Value, and Saturation in Procreate

teacher avatar Ira Marcks, Cartoonist

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:37

    • 2.

      Create A Drawing To Color

      8:23

    • 3.

      Basics of Color Theory

      7:34

    • 4.

      Inspiration and Reference

      5:34

    • 5.

      Coloring Your Class Project

      8:03

    • 6.

      Sharing Your Class Project / Next Steps

      1:26

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About This Class

Bring your art to life with the power of hue, value, and saturation!

You know good color when you see it — it’s what gives a drawing that electric, emotional charge. But why is it so hard to get our own color choices to feel that way?

In this beginner-friendly class, illustrator and comic artist Ira Marcks breaks color theory down into three essential qualities: Hue, Value, and Saturation — and shows how to use Procreate to color with more confidence and self expression.

Whether you’re new to color theory or just looking for a creative reset, this bite-sized class will help you:

  • Build confidence in your color choices

  • Understand how color shapes mood and narrative

  • Develop palettes that actually support your style

Color theory can be overwhelming. This class makes it approachable, practical, and fun. Plus, it’s a great way to level up your visual storytelling, no matter what your drawing style. Let’s demystify color and make your drawings come alive — one hue, value, and saturation tweak at a time!

Meet Your Teacher

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Ira Marcks

Cartoonist

Top Teacher

Ira Marcks is an award-winning, New York Times recommended cartoonist and author. His list of clients and collaborators includes Little, Brown Publishing, the Hugo Award-winning magazine Weird Tales, the European Research Council, GitHub and a White House Fellowship Scientist. iramarcks.com

See full profile

Level: Beginner

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Transcripts

1. Introduction: The secret to creating a lively color scheme is by understanding these three simple terms, hue, value, and saturation. My name's Ira Marks, and color theory is an essential part of my illustrated storytelling. Today, I'm sharing just a simple, bite size lesson and a super simple class project that's focusing on the single idea of understanding color theory and what it takes to make an impactful color scheme for your drawing. Exploring color is a lifelong journey, but today is about setting off on the right foot. So let's get started. 2. Create A Drawing To Color: Hey, everybody. Thanks for joining me in class here today. Just to recap, here's our single goal for this class to better understand color and make a class project that reflects our new understanding. Now, we're going to do kind of a deep dive into the three key elements that make up what we conceive of color to be, right. And within those elements, we can make different decisions. And those will help refine and develop and level up our style. But before we get into experimentation and a class project, we're going to need a good solid drawing to be able to play with color in these key basic experimental ways. So let me show you what I mean here. Let's flip ahead through all kinds of different notes and get to the sketches I was doing here. I like to work on graph paper because I'm graphically minded, and sometimes when you're planning out a composition, it's really best to look in kind of two dimensional spaces. So you can see my shape language for my composition is really simple. It's just flat organic roundish forms, mixed with some pointy shapes. Yes, this is kind of a fox like creature that's a log, and that's a mountain. But really, I'm thinking in shape language at this point. Now, I had just a simple idea of an animal on a log with the background element. So foreground, background, and that's simple. That was really what I began with. I tried a couple of different animals. And let's see. I did an example where I was focusing in on their garments, its potential to explore color. But I decided overall it's better to play with a bigger scene. That way we can talk about narrative and moving the viewer's eye through the image. So just focusing on a single garment didn't really seem like a great fit. So I zoomed out again. I've got a character in a very specific wilderness explorer outfit and some key background elements. I zoomed in a little bit, and then just to flash forward here, I eventually decided on a tree trunk with some little bits of texture and a unique silhouette, an animal framed by that tree trunk, so we're not seeing the whole animal, just the head and some other environmental elements, little mushrooms and a shrub that allow for some reactionary colors. I've got my subject matter, and then the use can be secondary forms that can be colors that level up the main subject colors. And you'll see what I mean a little later with that. So, fundamentally, what you want is a simple subject mixed with some secondary elements in really basic shape language. Notice there's not a lot of hatching, not a lot of line art, not a lot of detail, not a lot of different things to color. I can describe on one hand, the subjects of my composition. Okay, here we are in Procreate. We're going to make a new canvas. I'm just going to use the screen size, which totally suits a project like this. I'm going to sketch on one layer and then ink on another layer, and then from there, we'll get into color. So I love to work with the peppermint sketching tool. I believe it's in my recent brushes, but if you are in sketching, peppermint is near the top of the list. All these pencils could be great. I just happen to like peppermint. It responds to the way I apply pressure with my pencil naturally, and I'm not going to sketch with black. I like to sketch with a soft kind of cloudy blue color because it doesn't make me want to erase. And I think naughty erasing is a great part of this early stage of creative development. So, for example, as I start to plan out this composition and develop its simple shape language with the tree trunk, adding some other little elements. Notice I keep my pencil very light. And I only commit to lines once I'm certain of the ones that I'm happy with. So instead of erasing any of this, I might just go through and darken. Say, I want to add some imperfections here. I don't go back and erase. I just bring forward the lines that I want to keep. I'm thinking of this as kind of an alien or fantasy world because, again, I don't want to force myself into any ideas with color. That exists outside of my imagination. All right. So if you want to maybe refine your sketch a little more, which happens, especially if a composition is trying to say a lot of things at once, in this case, it's not really, but I'll just show you what my second sketch might look like. I'll build another layer on top of this lowering the opacity. And I would switch to a reddish pencil simply because it has a high contrast with the blue. I think the blue is a little light. Let me darken that so you can see it. Back to the peppermint brush. Now, a second sketch usually requires focusing the emphasis of the design. So let's say this little creature is my emphasis. I'm going to sketch him first, make him pop a little better. A second sketch is often about adjusting scale and form. Notice how I'm trying to make the silhouette a bit more distinct. Looking at the silhouette of your sketch is a great way to consider its visual impact. Now, this is a great opportunity to possibly do a little editing with your composition. Like say, for example, I have four little mushrooms here. A rule of three with objects like this, I think is a better fit. So simplification is often better. So if I just remove that little mushroom, The image feels a little stronger. Sometimes for fun, I like to grab the transformation tool and see if adjusting the squash and stretch of the design actually makes it a little more appealing. Like, maybe I need this tree to be a little taller or so. There we go. Alright, our goal again here today is to create a drawing that is going to let us experiment and have fun with color while also representing our style. And I think this sketch does that pretty well. I'm going to make a new layer on top of this, switch my brush color to black and move over to a tool. That's going to give me some nice strong line art. Now, you're welcome to work in any illustration style you want. I'm going to work with line art because that's kind of the nature of a lot of the work I do. And it's going to be a great way to let us focus on color because we'll have some very clear forms to draw inside of. Okay. I'm going to turn off my background layer. Charming. 3. Basics of Color Theory: So the biggest thing holding an artist back from becoming a color expert is not understanding the terminology and what color actually is. So question of the day, what is color? Well, color is really an overall perception of three distinct qualities. Those qualities are hue. Saturation and value, and they come together to define a particular color. So to better understand these ideas, let's look at Procreate's adjustment menu to practice playing with these three qualities. Now, let's start with hue. Hue is definitely the most visually impactful of the three qualities of color. Therefore, it's the dominant influence on colors uniqueness. Defining the hues of the color wheel is the first art lesson we all get. So while hue is the easiest way to identify a color, it's not the most essential for an artist. In fact, value is probably really where you want to focus a lot of your energy when you're trying to direct a viewer's attention through a composition. So why is that? Well, value has the most impact on what we look at and when we look at. Think of it like pointing a spotlight at something on a stage because value addresses light. The more light we put on a subject, the more important it can feel. Also, value pushes things further back. Things that are cast in a shadow often move further away from us because that's how things appear in photographs so often. And the idea of photography, the language of photography is often how we consider the hierarchy of the visual world. And last but not least, we have saturation. Saturation refers to the intensity or the purity of a color. So while value is adding black or white to simulate light or shadow, a highly saturated color is its most pure hue. While desaturation actually means removing the color, which leaves us with kind of a gray muted washed out version. In fact, to pull out color to fully desaturate, any color arrives at the same general values of, like, mid tone grays. So if you want to turn down the volume or turn up the volume on a color, you address its saturation. And for all your visual learners out there, here's a color diagram that addresses, at first, the hue as its presence along a certain ring of the color wheel. And then through the center, we have like a cylinder that represents various values, white at the top and black at the bottom. So around up and down, and then going out, we address the intensity of the hue itself. So that's saturation level. So kind of three dimensions of our perception of a color comes to define that particular color. So, you know, consider the difference between when you're a young kid and you're like, My favorite color is purple. That's what I would have said as a kid. Now, when we're young, we perceive purple as kind of like a generic vision. But as we grow up, and maybe purple remains our favorite color, we start to address the value of that shade of purple that's distinct to us, the saturation level of that shade of purple that's distinct to us. All that said, color is a big part of our identity as an artist and therefore our style. So being in control of value and saturation as much as hue can really help you develop your own distinct look. Now a couple more really useful terms to know involve the pairing of colors in the building of a color scheme. Now, Procreate makes it really easy to explore some of these ideas. So if you go up to your color selection tool, we've got the color wheel, we've got the classic color selection with our different hue, saturation and value. And then we've got harmony right here in the center. Now, if you come up here under the word colors and you click where it says complimentary, you get various types of color schemes. So a complimentary color scheme involves opposites. This is how we find a lot of holiday colors. They're colors that stand at odds with each other and make strong visual contrast. A split complimentary has three colors in it. So instead of the color being directly across from the other, it splits the difference, and we get two strong values, giving you three colors to work with. Analogous means colors that are next to each other on the color wheel. It's harder to find strong contrast with analogous, but it can be done depending on where you balance your warm and cold color values. Here we have three distinctly warm color values. Here we have three distinctly cool color values. But if we set this here, we get stronger contrast. I triatic. So instead of a compliment straight across, we move further out, and we get three great values. Now, once we get into three values, it's more about the ratio of the color. You wouldn't want to equally balance these in a composition because it's almost like too many conflicting flavors. So once you go beyond two colors in a color scheme, you start to play with ratios, and we'll get to that in a bit. While we're here, we might as well look at some of these other categories into your color palette section. So we can look at value where you can adjust your hue. I shows you the kind of formula of red, green, and blue. We can adjust the white and the black value. Then on the end here, we can build our own palette. So there's a few that are preset, but we can actually make one of our own. So we could say, create new palette, go back to harmony. Let's say we want a triadic color scheme, right there. We can go one, two, three, we can even view them as cards where they get their color name. And we can see right there we've got a pretty strong triadic color scheme without too much effort. And more importantly, we know the terminology now. 4. Inspiration and Reference: Finding inspiration in the art of others and using their process as a jumping off point for your own creative journey is the fastest and probably the best way to develop your sense of color theory. So I'm going to share with you three artists from art history that have been a big impact on my approach to color. But we'll start with one artist who inspired this whole class. So this is a drawing of a dog in a peach colored raincoat by Jenny Muse. And when I saw this pop up in my Blue Sky feed, it inspired me to make this class because I was like, the simple use of a distinct hyper specific color to know, to use that in a way that will really create a strong sense of personality. It's such a seemingly simple choice, but takes a really advanced understanding of color to get to that decision. So that's why I wanted to make this simple class, just to remind us all of how the detail of a color, the actual character of the hue, saturation, and value can say so much with so little. Alright, thanks, Pup. We appreciate your help. Now let's look at a little bit of art history. I'm going to start with a big influence of mine from the world of comics film and illustration, the French artist Mobius. Their fusion of sci fi and surrealism blends like a futuristic technology in dream like, often bizarre world building. The great thing about Mobius is often the colors are quite flat. So while the line work has a lot of detail, if you just step back from the line art that's doing so much descriptive work and think of the use of color, it's actually pretty straightforward. We've got kind of a beige, sandy landscape. And then we have this green character, a strong secondary color with different values blended in. A couple little extra warm and cool colors as accents, but just the simple idea that this wizard ish character is green really implies a lot about the condition of them in this world, the contrast between the grass and the color of the wizard, like this lively green against this more muted sand color. Now, another great lesson for Mobius is more color doesn't mean better color. Mobius is a great world builder, and a lot of their images are like these huge deep epic landscapes. But you can see, in terms of color, the palette is quite simple, and it really comes down to use of value and getting the saturation just right between the warm and the foreground of this rocky, like, cliff side, and then the rocky face in the background. In that warm, cool juxtaposition shows the contrast between these characters and emphasizes the immense scale that's already being generated by the linework. Let's look at another icon, Mary Blair, an early Disney animator and concept artist who is there through some of the most, like, influential early Disney work. For example, Peter Pan, here's just a really whimsical, cool summer feeling night scene of, like, a flying ship. Notice the strong contrast between the Blacks and the really almost monochromatic color scheme with one little accent of this, like, dull, almost pastel like yellow. Mary Blair worked in guash, and you can see the qualities of that material are really definitive to her work. Here's another example of a character scene from concept art for Cinderella. Notice, kind of the dull, muted warm sense of the room. We have one, like, charming little accent chair over in the corner, and then this soft pink color of the rose, this kind of premonition of, like, where Cinderella is going in her story. Now, last but not least, we're gonna look at one that hopefully is totally new to you. This is the Hungarian animator, Marcel Jinkovix. This is a scene from their 1981 film Son of the White Mare, which is based on Hungarian folklore and some narrative poetry. It features Hungarian legends and elemental characters. That represent aspects of, you know, the sun, the world tree, different seasons and this kind of cyclical nature of time and history. This is a perfect example of how color applied to really simple shape language connects with us on a deeply emotional level. Before we understood the fancy art world words that describe, you know, complicated emotions with art, we had these easy early reactions to color and shape. And this film really emphasizes that. And, you know, this is what makes a masterpiece that really primal relationship with these ideas, believing in the power and ideas that are already built into our sense of color. Okay, so I hope you have your own collection of references and inspiration you can draw from in your work. We're going to hop into our class project, but know that it might be great to take a minute and think about the artists you love and what you want to represent from their inspiration in your class project. Okay, here we go. 5. Coloring Your Class Project: Now that we've got a better understanding of hue value and saturation, we can take this new information and make small little adjustments to our creative process. And because we've already got some line already, we can hop right into color. So I'm going to take three approaches to what's called flats, which is to lay down just a base solid color within different spaces. It's almost like coloring in a coloring book, establishing the overall palette, and then we'll get into the fun of adjusting textures and so forth. So let's try three different color schemes. We'll start with monochromatic because that's the most limited. Let's go with a nice warm orange, which suits the fall kind of flavor for the scene. I'm working in a specific menu in Procreate's color palette. I like to use the classic color option because you can see saturation and value and hue. I'll separate it, so it'll keep those three elements in mind. As I fill different spaces with different values and saturations of this orange color, I'm thinking about the contrast I'm creating. What's coming forward in the image and what's going back. Often darker colors get pushed to the back because they absorb more light, and the brighter elements come forward. So I'm making the little foxy guy the brightest or, you know, the lightest value of orange. Here's a great little tip for understanding the role of value in your composition without the distraction of color. So this is just a little exercise that's very helpful to do from time to time. Take a new layer over your flats layer. Make it solid black, fill the whole canvas with black. Now, in the menu for the blending of that layer, scroll all the way down to color, which is really close to the bottom. And that will strip out the color and just show you the pure value of the different aspects of your color. And this is a great way to kind of punch it up because if everything sits in kind of a mid scale gray, there's nothing that's really jumping out to the eye. And therefore, when the viewer looks at your work, it's going to take them a little extra time to decode. What are the focuses? What's the emphasis of this illustration? Whereas if your contrast is stronger, your value distinctions are sharper, then it's easier to kind of decode the narrative of your image. I think mine works pretty well, it's quite easy to see that the foreground element, the little fox head, and those little mushrooms are brightest. The interior of the tree is darker, and the little shrub behind the tree is almost as dark as the interior of the tree, but not quite. So we have these nice steps of value happening here. And therefore, it will make my color, my hue. Be specific, Ira. It'll make my hue stronger. Let's try Analogous, which is three colors. I'm keeping it in the warmer spectrum. Now, analogous, as I noted earlier, it can be harder to create contrast here. But we'll set up our three colors and then hop into the adjustments menu, play with saturation and hue and the values a little bit and bump things around till we have something that just feels very distinct from what we created in our monochromatic color scheme. This one's a lot punchier. It's got a more neon feel to it. But the thing that's holding this one back is the fox's head just sort of blends into some of the other shades of pink. So, in this case, analogous doesn't convey my narrative in the way I'd like. So let's try Triatic, which is a more triangular, even spread of our three color elements. So you can see right off the bat, this is a lot more of a literal color scheme, as in the tree is more of a conventional, reddish brown, the shrubbery is green, and then the fox, he's a little more supernatural. He's gonna be purple. Okay, so I've established the flat version of my color scheme. Once this is as strong as it could be, there's a lot more fun to be had with texture and plane with all the different fine brushes in Procreate. So I'm going to, with this color palette in mind, hop out and grab a different brush. I'm going to go into my drawing menu here. This tool applies a lot more pressure. As I move around my surface, I'm like, building up my color, which in a way is playing with value, just in terms of the application. And I like to keep things a little messy because there's a charm of pairing messy color fill with a bit of a messy line art. Like you can really see the gestures through my black line art. So I'm doing the same thing with my color scheme. And once I've established the roles and the main placement of my colors, I can start to build my attritic colors on top of each other. So I can take that purple, put it on the tree. I can take my purple and put it on the green and blend and mix and match and get a little experimental, a little wild because I know the foundation of these color choices are very sound, and they're going to retain a lot of their contrast and narrative. Once I've got some fun textures going, I start to think a bit more about the values and making some stronger contrast. So I'm implying some shading elements as objects overlap, I'm using some of my colors in a harder brush pressure to create like drop shadows behind certain elements, pushing things forward and pulling things back into the distance. I've also got some little highlights going here on a separate layer. So now highlights and shade and shadow, they add more form, right? What was once a flat, very graphical color scheme now has a little more dynamic three dimensionality to it. And as a final step, I'm just going to come in here and reassess some of the levels. I'm playing with saturation, brightness, and hue just a little bit to create, like, the final mood I want. I like the grittiness of this, the real organic feel, like, mixed with, like, the extreme vibrancy of cartooning, but I don't want it to be wildly cartoonish. I want the tone to be like a little richer and deeper. So, you know, adjusting the saturation can really help with that. And there we go, a little fox living in a tree. Think back to our different stages and how the texture and some of the experimentation was broken down in steps. Establishing a strong color scheme through flat color spaces, very important to being able to play with color on the next level. And there we have it. 6. Sharing Your Class Project / Next Steps: All right. I hope you had fun today. Thanks for joining me in this little bite size lesson in color theory. First and foremost, if you created a class project, I'd love to see your work, and I'm always checking my Skillshare channel to see new projects posted. That's the thing that inspires me to make new classes. If you want some feedback, simply post some images, share a little bit of the behind the scenes of your own creative process. And ask specifically what you're looking for some feedback on, whether it be reflections on the work you've already created or next steps of where you should focus your skill building. Next, if you enjoyed this class, I got some good news for you. I have a channel of about 20 Skillshare classes. They all focus on narrative art as an idea, how to tell stories, even very simple stories through illustration. As a comic artist, I have plenty of classes on cartoon art, comics, panel based, sequential storytelling, character design, some classes on world building and sci fi, some deep dives into art history. I've got a class on a real deep look at color theory with a fun character design project attached to it. There's all kinds of stuff there that I think you'll have a lot of fun with if this is your first experience with one of my Skillshare classes. If you have time to write a review, I love that, as well. And thanks again for joining me here today. I'll see you next time.