Collaborate with AI: Build Your Creative & Marketing Assistant | Vicky Barone | Skillshare
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Collaborate with AI: Build Your Creative & Marketing Assistant

teacher avatar Vicky Barone, Let's have more fun!

Watch this class and thousands more

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Welcome to Collaborate with AI

      0:45

    • 2.

      Why Customize a GPT for Creativity

      0:29

    • 3.

      Setting Up Your Creative Assistant GPT (Step-by-Step Walkthrough)

      3:09

    • 4.

      Using AI to Break Through Creative Blocks

      1:31

    • 5.

      Avoiding Over-Reliance and Common AI Pitfalls

      1:44

    • 6.

      Final Thoughts and Next Steps

      1:12

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About This Class

Want to collaborate with AI to boost your creativity—and strengthen your creative business? In this class, you'll learn how to train two custom AI assistants: one to help you brainstorm fresh ideas, refine your concepts, and stay creatively inspired, and one to help you streamline your marketing, sales, and client communication.

This course isn't about using AI to create for you—it's about using AI as a creative and strategic thinking partner. By the end, you'll have two personalized AI collaborators that support your unique voice and help you grow your creative practice with confidence. No tech background needed—just a willingness to experiment and stay true to your creative vision.

Meet Your Teacher

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Vicky Barone

Let's have more fun!

Teacher

Hello there! I'm Vicky Barone.

I'm on a mission to brighten your day. It's as simple as that. My work has been featured on thousands of products worldwide for over 20 years and my hope is that it adds a little positivity and happiness to anyone and everyone.

I'm a self-taught designer and have been running my own creative studio licensing my artwork sold worldwide. Through my licensing partnerships, products with my work have been in stores including Target, Wal-Mart, World Market, Bed Bath & Beyond, Walgreens, Amazon, Land of Nod, Five Below and many others. Specifically, my greetings cards have sold millions over the last 20 years. I've had the amazing opportunity to work with a wide variety of brands, small to large businesses and I donate my time to help causes... See full profile

Level: All Levels

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Transcripts

1. Welcome to Collaborate with AI: Hi there. You're probably here because you're like me. You're wondering if AI has a place in your creative workflow as a creative business owner or just a creative in general. I'm here to share with you how I've been able to use it my creative business to really supercharge my own creativity and take some of the busy work off of my plate and create a collaborative brainstormer that doesn't replace in any way, shape, or form my own creativity, but really enhances my workflow. We're going to address the fear of AI, and we're going to reframe it as a supportive tool in your creative process. And at the end of this course, I've included a bonus that will show you how to use a custom hatiPT to support your sales and marketing efforts. So stick 2. Why Customize a GPT for Creativity: Going to talk about how we actually customize a GPT and why it's important. You may have already dabbled a little bit with Chat GPT, and there's a prompt and there's an empty screen. Imagine you're gonna hire real person. What kinds of skills does that person need to have? And what role does that person play on your team? Those are the things that if you create your own custom GPT are saved in the context of the prompts. So when you start to ask that specific GPT question, it already knows the context of the role it's supposed to play. Let's get started. 3. Setting Up Your Creative Assistant GPT (Step-by-Step Walkthrough): Okay, so I've logged into my hat GPT interface. This is what it looks like, and I'm going to create a new GPT. So in the upper right hand corner, select your name and select my GPTs. And now we're going to create a GPT, and this opens up the GPT creation interface. This is where you're going to copy and paste the two paragraphs out of the PDF that defined the skill set and the role from my new creative collaborator. And now, while that GPT is being created, the next thing that's gonna happen that's gonna give it a name. So Chat TBT is suggesting that I name this my creative companion, but I really like to give my GBTs names of people 'cause it feels like I'm actually collaborating with somebody in a different way. So let's say let's name it. Clint the creative Companion. Okay, the GBT is being updated. Now they're gonna create a profile picture for Clint. Sometimes the pictures are really bad. Sometimes they're pretty funny. So let's see what happens. Okay, Clint that is totally fine. That works. Okay. So now I've got Clint and ask me if there's anything else they need to know, Ame feedback or things they want Clint to emphasize. Let's leave it as it is right now, and let's over here on the right hand side, we can preview to see how Clint is going to respond to me. So now I'm going to say, Hi, Clint, please assign me a creative project complete with constraints and deliverables, and now Clint is assigning me a project just as a creative director may. There's project brief, art direction, style. There's different constraints. Then there's deliverables. So this is going to be a really great place for you to start. And as you continue to work with Clint or whatever your name your collaborator. Let's say I'm gonna create. I'm going to just give it access to only me. And this is actually creating the GPT. So here we are. And when you create PTs, they appear over here on the left hand side. So, Clint the creative companion has now been created, and it comes with even some sample prompts below, like, help me brainstorm ideas. And as you continue to work with Clint, you can always go back and adjust the instructions. Again, what I included in the PDF was a good starting point. But you may want to tweak it to better suit your needs or better portray your voice. So if you want to update the instructions, you just open your GPT, select on the GPT's name, and you say, Edit GPT. That's going to pull back up the definition. And on the left hand side, is there anything you'd like to change? So let's say when brainstorm and creative ideas suggest more unconventional or imaginative directions, not just literal interpretations. So I've now updated Clint's instructions, and that is just an example of how you can tweak how Clint or your creative companion responds to you. You can continue to iterate. You can try some new prompts. And then that's it. It's surprisingly simple, but it's really powerful, and it could be a really amazing tool in your creative toolbox. 4. Using AI to Break Through Creative Blocks: Now we're gonna talk about some creative prompts that you can use while you're working with your creative collaborator. Have you ever decided that you're gonna spend the day creating and you sit down and you just stare completely blank and you don't know what to do, whether it's, like, what am I gonna do or you start to panic a little bit, and you're not inspired or you don't know what direction to take, and you just don't have a plan. And you're not feeling creative at all. Sometimes I go for a walk, and I do other things, move my body and come back to it. But even then, sometimes the page stays blank, right? You just have creative walk. Let's talk through a couple ways that ChachiBT can assist you in overcoming some of these creative blocks. One of the things that I found really interesting is that sometimes it gives me exploratory projects like create an editorial illustration that only has three colors. You can even explore different subject matter with it, which is kind of interesting. And it can simulate an actual creative director working with you for even a portfolio piece that you can use to try and actually land a job with that kind of project. Sometimes having constraints can open up your creative box. And sometimes it's really hard to do that to yourself. And this is where it gets really interesting because if you've got a sounding board, and don't be afraid to have a conversation with Clint Clint can help you brainstorm. I found this so incredibly helpful on the days when I just don't know what I'm going to create or what I'm gonna do, especially when I've set time aside to create and I've got a bunch of other things to do. Now I've got somebody that can help figure it out with. 5. Avoiding Over-Reliance and Common AI Pitfalls: Going to talk about over reliance on using AI and maintaining your creative voice. So that was surprisingly straightforward. But there's another conversation that needs to be had. Let's talk a little bit about the pitfalls. You can't rely 100% on this AI model. It's new. Not even the experts really understand exactly how it works. So, it has to be a starting point. If it creates an idea for you, then maybe you take it to the next step and you make it your own. And you can push back. One of the things that happens when you're collaborating with even a human person on your team is that you have a conversation. And so that's where the magic kind of happens. If you push Clint or your creative collaborator in a way that you would push a conversation with a person. Hey, that's not really what I meant or no, that's not really what I was going for. Let's try something like this. And that's when the critical thinking can happen, and that's when your creative flow can maybe become unlocked. Maybe Clin will give you an idea about something that you weren't even considering, but you're like, Oh, well, that's a fantastic idea. Let me make that mine. How can I take that idea and make it mine? So one of the pitfalls is not to use the information that comes out of this model word for word. It is a model and it is a tool. But one of the things that we all need to embrace as creatives is that AI is not going away. And one of the things that we can do is we can learn how to leverage it in a way that can improve our own creative process. This is not a tool that's going to replace you. In no way, shape, or form, do I feel robbed of my own creative process when I leverage this tool in my own workflow. It actually enhances it and, again, can actually push me to new creative places that I may not have gone before. And that's what I'm really hoping that you get out of this. 6. Final Thoughts and Next Steps: So let's recap what we just did in this course. I talked you through how to create a custom GPT and how to train it and give direction so it can fill the role as a digital creative collaborator. There are sample prompts that are in the PDF. Again, you can use those. I want you to continue to experiment and refine. Don't forget. You can also update Clint's instructions. I'm going toall him Clint because that's my name is mine. But you can always go back and refine the actual instructions and tweak their role. Maybe the tone isn't exactly what you want, or maybe the responses aren't exactly what you want. This is about iteration and learning how to use it. Again, it's a tool. It's a tool just like any other tool, just like all the digital creative tools that you use. It was a tool to enhance your creativity, and now you're ready to go and try it. So for more prompts, make sure you refer to the PDF that is accompanying this course because there are prompts you can copy and paste directly from there. I included the instructions for creating another GPT. And this GPT is going to be for sales and marketing within your creative business. So take a look at it, copy and paste the instructions, use the same rules that we've already covered, test it, iterate, and you're gonna have another awesome digital member of your team. Alright, let's get started.