Transcripts
1. Class Trailer - Church Graphic Design Kit - Graphic Design for Non-Designers : Design can be expensive, but it doesn't have to be. Over the last six years, I have worked with countless
churches to produce a wide variety of design
and video content. I wanted to take everything
that I've learned in teaching church staff that you don't need a large budget to
market for your church. In fact, you can do
most of it for free. You just need to
know how this is not a class for professional
graphic designers. This is a class for the average church staff member
who wants to see their church armed with a design material that
they know they need. In this class, I'm
going to break down 11 unique design showing
you how to create and edit them using 100% free programs such as
Canva, Unsplash and coolers. In addition, that
you'll also receive my project files to use as a template for your own church. So by the end of the class, you will walk away with the
knowledge of how to make these projects and the
template to make them faster. Design can be expensive, but it doesn't have to be. So let's get started.
2. Lesson 1 - Introduction to Church Design: Churches all over
are doing their best to reach people in
this modern world. Churches have live streams,
social media content. They hire outside
contractors to produce super high-end content
for their media streams. And in this world we live in, sometimes your
first impression is your only chance to get
someone into your church. But not every church has
the resources to produce high-quality content
on social media in print or even
in your services. That's where this
class comes in. In this class, I'm
going to go through the fundamentals of how design can be used
in your church. And at the end of every lesson, you will walk away
with a design that you can use in your
church immediately. And the best part about this class is that we
are going to be using 100% free programs for
all of our designs. Even though design
can be expensive, it doesn't mean
that we can't make high-quality projects
on a budget. And with this class, you've
gained access to the template of every single product that I'm going to
cover in this class. So even if you aren't interested in sitting through
all the lessons, you'll have access to the
templates to quickly and easily create these designs
for your church in Canva.
3. Lesson 2 - Building and Using Your Brand: Branding is the cornerstone
of any organization. And most of the time when
people hear the word branding, they think about a logo. But we're more interested
in touchpoints. Are touchpoints are,
touchpoints are any interaction than individual has with your organization. That can mean a time they
visited your website. It can mean reading a pamphlet. It can mean visiting
a service live anytime than individual interacts
with your organization, they are interacting
with a touchpoint. A strong brand will
have touch points that relate to the
core of your brand. This means having color palette, means using similar imagery, means using your logo across all of the different assets
that you're designing. If you don't have
a color palette or a logo for your
church, don't worry, we will be replacing a logo
with simple typography. And if you don't have
a color palette, we're going to be
designing one right now. The first thing you're gonna
do is go to coolers.co. The link is in the
notes of the class, or you can go to
C-O-L-O-R dot c 0. Once you're on this website, the first thing you have to
do is sign up for an account. We're going to use
this account to save all of our pallets
into one place. Once you've made your account,
you're all signed up. You're going to click
on the Explore tab. When you get to
this Explore tab, you'll see hundreds of
different palettes, all completely free and
available for your disposal. Normally, color palettes
are designed by a professional graphic designer when branding and organization. But because we're trying to do this in a way that is budget friendly and also
high-quality and quick. Using this Explore tab to find professionally made
color palettes is an easy way to find that one that can
work for your church. When you find a
palette that you like, click on the three dots on the bottom right hand of the palette and
click Save palette. From there, you can
name it and save it. If you already have a
palette for your church, what we're gonna do is
inputted into coolers. We can do that by going
to the generate tab. Once you're there, you can
input the hex codes of your palate into the
generator and click Save. This will allow us to
access our palate the same way that we would if we were getting it from
the Explorer tab. Now to find our palette, you're going to click on the top right-hand corner
towards your name, and click on your name. There, you can find all the different palettes
that you've saved over time. Here are two different
palettes that I worked on for full gospel church. And this is the one
that I'm gonna be using to design all of
our assets today. To be able to use
your colors quickly. A feature of coolers that I
love to use is that you can click on these colors and
it will copy the hex code. A hex code is essentially
a shortcut that allows us to quickly access
specific colors. When we're designing
different touch points, we can copy and
paste these to get the exact color that we
want on all of our designs. Now that we have
our color palette, Let's learn a little bit about the program
we're going to be using to design all
of our touchpoints.
4. Lesson 3 - Introduction to Canva / Service Invite #1: The website we're gonna
be using to design all of our touch points is a
website called canva.com. You can get to the URL from
the notes of the class or go to canva.com to
get to the website. This is a website use by plenty of professional
graphic designers. It has hundreds of templates and icons and
different resources. For the sake of simplicity, I'm gonna be walking
you through some of the most important
parts of this website. Once you've signed up
and made an account, you're going to find yourself on the home screen of Canva. The first thing we're gonna
do is create a design. On the top right-hand corner, click on the creative
design button and click on one of the top
suggested dimensions. For me, it's social media. For you. It might be something
else. It's okay. We're just gonna go
through how this works. The three main things that
you'll see when you're on this page are gonna
be our sidebar, our canvas, and our
top navigation. Right now we've
selected templates, which allows us to see hundreds of different
templates that Canva has available
100% for free. If you click on one
of these templates, it will completely
popularly your canvas ready to go and you can change this information to
be whatever you want. But let's say that
we want to try a different template and
see what else we can do. Let's scroll through and
click on a template. I'm going to click on this
travel social graphic, get lost in Stockholm. When we click it,
it automatically populates our canvas with
a brand new template. And the best part is that all of this information is
completely editable. So instead of saying
get lost in Stockholm, let's say visit us this Sunday. And I'm gonna make this text
equal onto different lines. And we'll say here,
Sunday, May 3rd. And down here we'll say
the name of our church. For the sake of this,
I'm gonna be using full gospel church,
Livingston, New Jersey. Now, let's see what else we
can change in this template. If you double-click
your main text and highlight the whole thing, you can go to the
top-left and C. These are your font settings. If you click this, you'll be able to
see hundreds of different fonts
available through Canva. And if you click one, it'll automatically change
the font on your image. If that doesn't look right, you can change the font
size, let's say 88. Now the, now the
image looks perfect. If we want to change
something else, maybe the image and say, well, that's not really a
picture of our church. We can go to the upload
section where you can upload images or videos
straight onto Canva, like clicking on this
button and uploading your files or just dragging them straight into the
upload section. I've already uploaded
an image right here. So I'm going to take that,
I'm going to drag it on. And just like that, this picture of Stockholm is
now a picture of our church. If you double-click that, you'll be able to
change the positioning of the photo to be
however you want. I think that looks pretty good. The only thing that
we might want to add is maybe some new elements. If you click on elements
in the sidebar, you can see hundreds of different shapes and lines
and gradients and pictures. Let's say I want maybe some
sort of abstract line. Let's just say lines
or maybe shape. Let's see if there's
anything that we want to add to our image. I'm gonna go ahead and say, this is a pretty cool
shape. I'm going to add it. Put it in the corner
or on the side here. And think, you know what, doesn't really look right. I can't read the text anymore. So if I click on that element on the top right hand corner
and click on transparency. And let's say that we want
this to now be about 10%. Now it's just a really
subtle shape on the side. And if we wanted to,
we can even make that a little bit more obvious. Let's say 25. It just adds a little bit
of texture to the image, but was added super easily
and with complete control. When our design is completed, there's a couple of different
things we can do with it. First, we can download it by clicking on this button here. Press download. You'll have it as a bunch
of different options if you're going to use
it for social media, for instance, you might
want it as a JPEG. If we were printing
something out, maybe we have it for print and we want to do
something like a PDF. In this case, we're
going to use JPEG. We can make the quality
100 size one times, which just means that
it's going to be the size that you
originally designed it at. And click Download. And just like that, Canva
will take your design, prepare it for download, and then download it
right onto your computer. And now your designs
ready for social media. In addition, all of your designs
are also saved in Canva, right here you can see it
says all changes saved, which means that
your design has been saved to your account on Canva. And when you're done, you
can click on the homepage to get back to the original
page we started on. Now that you have an idea
on how Canvas works, Let's start designing touch
points for your church.
5. Lesson 4 - Service Invite #2: So now we're going to create a social media invite
that we can post on our Instagram
stories that we can share it with our
congregation and staff. First click on the Create a design button and type
in Instagram story. Click on that button
and it'll bring you to a canvas that is
formatted for Instagram. Once we've made
our new document, the first thing we're
gonna do is add some text. So let's go to our text tab. Scroll down a
little bit until we can find something that we like. I'm going to click on this
Happy Holidays button. Once we've clicked that it
will populate on the canvas. I'm going to
double-click the word happy and replace
it with join us. And I'm going to
double-click the word holiday and say Sunday. I click on this group
and hold the Alt key. Drag from the corners outward. It will make the entire text bigger and scaling uniformly. Now, let's add an image
into the background. Click on Upload where you
can upload your own photos. Like I mentioned before, I'm going to use the
same photo that I did last time and click on it. As we've been doing
this entire time. Hold Alt, take this
top constraint, bring it all the way to the top. Hold Alt to the side constraint, bring it all the
way to the side. And now we can see that
it's in front of our text. So you can right-click
and say Send to Back to make sure that our
texts is showing up on top. Now we're getting
the same thing where the text is kind
of hard to read, like we've been doing
this whole time. Let's take our transparency, drop that down to maybe 25%. So now our post looks okay, but it, maybe it's
a little boring. Let's go to those elements that we were talking about before. Typing rectangle. We now have this rectangle in the middle of our canvas and
it looks a little weird. Let's do this thing
that we did before. We're dragging it
all the way up. But instead of going
to the very top, we're going to go just a bit before so that it
adds this frame. We can change the color
to whatever we'd like. If we wanted to keep this
whole thing black and white, we can do it that way. Now, our post is looking a
little bit more interesting. I'm gonna go ahead and add
one more line of text. And instead of using a template, left-click, add a little
bit of body text. This is going to
allow us to make some custom text and
style it however we want. By clicking this move key, we can bring this down. I'm holding Shift to
make sure that I'm going completely straight the entire
time as I'm scaling it. I'm going to make this
instead of 12 point. Let's try 32 point. I'm going to double-click it and put the name of our church, pull gospel church, and on the next line,
Livingston, New Jersey. Now I want to make that
all of this uppercase. So I'm going to click
this button right here, which is uppercase, and
now our text is uppercase. Now, I'm not really loving this text anymore,
so let's change it. Let's double-click
the word. Join us. Click up here, and
type in Montserrat. This is one of my favorite
fonts to use on Canva. It's simple, it's clean, and it is a perfect font to use, whether it's in print or web. Let's click Montserrat there. And for Sunday, let's see
what other options there are. I'm going to click
on the X to get rid of Montserrat and look in the handwriting
button to see if there's any fonts that I
think look really nice. I want something that
maybe looks a little bit cleaner than the font
that we have right now. So let's start clicking on fonts until we see
one that we like. Not really loving that. I'm not really loving that. Now that one looks nice. It's just a little small. So let's go to the font size. Change to 250. Maybe that's a little bit. Let's try to 30. Now suddenly that
looks really good, but our formatting is off. Now if we tried to
move this from here, it's going to grab the entire thing we have
to do is ungroup the text. So click on Sunday, right-click and click
on the ungroup button. Now, we can change this, join us texts to be
anywhere we'd like. I'm going to move that
down a little bit and I think that looks
a little bit better. So let's select all three text boxes holding shift as
we click on all of them. And let's move them up until our guide show us that
we're in the center. Now, we have a social media invite ready for our
Instagram stories, just like we did before. Click on the download
button, press Download, and our design will
be prepared and immediately downloaded
as soon as it's ready. So far, we've created two different touch
points for social media. The first was a way to interact
with our congregation, and the second was an
invite that we can use to bring new members
into our services. Next, we're going to make an advertisement for an event we're hosting at the church.
6. Lesson 5 - Bible Verse Graphics: The main point of social media
graphics is to get people connected and to interact
with your church online. Most people spend the majority of their day on social media. So it's important that the church has
content available for people to see when
they're scrolling on their phone through
Facebook or Instagram. So the first thing we
want to design are some social media
Bible verse images. To do this, let's
create a new design. You can go up to the
creative design button and type in social media. From here you can click on the social media button and it'll bring you to a new canvas. I've already gone
ahead and created a couple of my own
social media images. You can see a couple of different posts that
people could post on their Facebook or
Instagram to get interaction with their
congregation online. So let's break down how we could make something like this. The first thing we need to do is create a new page for you. You already have a
blank canvas for me. I'm going to click add a new page on the top
right-hand corner. It will give me a
brand new page. I'm going to delete everything
so it's completely blank. So the first thing we have
to do is add some text. Let's go to the Text
button on the sidebar and scroll down until we find
something that we like. I've already gone through
a bunch of these to see what works best for
the style I want. But feel free to use any of the templates for the texts
that you'd like here. When you found a text
template that you like, click on it and it'll
populate on the canvas. The first thing we
have to do now is take this text and replace
it with a Bible verse. I've already gone
ahead and found a Bible verse that
I'd like to use. So I copied that and
now to paste it, I'm going to double-click
in this textbox, select all the text and press Control V or Command V on a Mac, on a Mac, and paste our Bible
verse into the textbox. From here, we want to fix the formatting to make
sure that it looks okay. Then we want to put the
reference at the bottom. This verse is going
to be Proverbs 17. 17. Now let's add a
picture to the background. Let's go to photos. I find that when you are
making Bible verse images, the easiest thing you can
usually put in the background is something like a
beautiful scenic view. If you take mountain
into photos, still get a bunch
of awesome photos that you can put it
in the background. Let's find one that we like. This one looks good to me. Let's just drag that so that it fills up
the entire screen. Again. Let's hold
this top constraint. Drag it all the way up, drag the bottom constraint, drag it all the way down. Now it fills up the page. Problem is, it's
kind of hard to see. Our texts is starting to
get a little bit lost. So let's grab this and put
our transparency at 30%. Now, I'm going to change this text so that instead
of being centered, Let's put it on the left. And I'm gonna do the same
thing by clicking on Proverbs. Click right here to
get to our alignment with one and click it will left align it instead
of centering it. Our texts is looking
pretty good. The last thing I wanna
do is maybe spread out this text a little
bit in the top bar. If you click on this
button called spacing, we can change the letter spacing just a little bit to
spread out those letters. And from here, we can drag this top corner to make the text as big as
we'd like it to be. Just like that. We have a social
media post ready. As always, with all of the assets that
come in this class, this page will be available as a template where you can
take these posts that I've made and completely changed them to fit your social
media for your church. But what if we wanted
to make a couple of different changes
to this graphic? For instance, what
if we wanted to change the background color? If you click on the
image right here in the top left-hand
corner of this top bar. You can click on this
background color button and select any color
that you'd like. Or if you'd like to
pick a custom one, you can click on this
button and add any color. I'm going to add this color which is pulled straight
from the picture. As you can see, it's
in document colors. And now our image is
a little bit more blue because the blue
in the background, if you wanted to change the
text instead of being black, we can make it white. You click on the text. And right up here we have
the text color button. Click on that, and click White. We're gonna do the same
thing for proverbs. Click here and click white. Now, our post is ready with any variation that
we would like. So now we've completed our
first Bible verse post to get our congregation
to interact with us on Facebook or Instagram.
7. Lesson 6 - Event Promotion: For this post, I wanted to use a picture of coffee
in the background, but I didn't find the
picture that I really wanted in the photos
tab of Canva. Here, I'm going to use another completely free
resource called unsplash.com. The link is in the
notes of the lesson. Once you're on Unsplash, you can type in
whatever you want. Me. I'm going to
type in coffee and try and find a picture
that I think works better. Right here is a
beautiful picture. It's simple. I can
see text being on that white background
and really easy to read. And I'm going to
download it by clicking the Download button in the
bottom right-hand corner. Back on Canva. I want to make sure
that I can upload it so that we can use
it in our design. I'm going to click
on the Upload button in the sidebar and drag our download right into the uploads. That's
going to upload. And once it's done, you can take your picture
and drag it right on or click it to put your
image in the Canvas. I'm going to fill up the entire page with our
picture of the coffee, just like we've been
doing before with the side and top and
bottom constraints. And now we have
to add some text. Click on the Text tab
and scroll down until we can find a template
that we think works. I'm gonna go ahead
and pick this one. I'm going to bring this
over to the side until the guides telling
me that I'm in a good place for the margins. And using the bottom
right-hand constraint, I'm going to scale the text up. Now I'm going to replace
the words graphic design with coffee, social. I don't think we need
this text up here, so I'm going to select
all of it, press Delete. And right here I'm going to say the date of the
event, May 3, 2020. And here we can put all
of our information, let's say full gospel church. Just like that, we have all
of our information set up. Now let's try and get
a little bit more creative with how it looks. Let's select this text and
go into the text color. We can see all the
document colors that the Canva has picked
straight from this picture. Let's use this brown as our title color so that the black stands out a
little bit more. Now we have a clear separation between our title
and our information. I'm going to scale
this up a little bit. And just like that, we now have a social media
post ready for Facebook, instagram, or however else
you'd like to use it. Go ahead and download
those images. And now you have your event advertisement
ready for social media. When you're done,
make sure you name your files that it's
easier to find later on. As always, this template
is available in the notes of this course in case you wanted to use the
version that I made. So I think you're
probably wondering, how can we spent all
that time making the color palette
and the beginning if we haven't even used it yet. In our next lesson, we're going to start using
our branding assets to make things specific to our church.
8. Lesson 7 - Business Cards: Before we start designing
a branded touch point, the first thing we
wanna do is add our color palette to
our brand kit on Canva. This makes it easy
for us to quickly access all the colors
in our color palette. Click on the brand kit
on the sidebar of Canva, then go to coolers.co
and make sure that you can find the color palette that you've saved
to your account. When you click on a color, it'll copy the hex code. Then go over to Canvas. Click under brand colors, the new color button right here. Paste by pressing Control V, that color into the palette. Then go back and
grab another color. Do the same thing on Canva until you've filled
up three colors. If you want to have
more than three colors, you'll have to upgrade
Canva to the paid version. But I've found that
using three colors for our designs is more than enough because you're
most likely going to be using white and black anyway. Now we have all our
colors set up in Canva. So the first thing we're
going to be designing our business cards in Canva. Click on the Create a design button and
type in business cards. Click on that button and
you'll be brought to a canvas that is sized perfectly for
your new business cards. Inside template, type in
church business card. All of these templates are
ready to be used for a church and already have imagery in
case you don't have a logo. Let's click on one
of these templates. I think that this one
looks really nice. And click, apply both pages. Double-click on the text and put in the name
of your church. Now some churches have a
tagline, others don't. For the sake of this design, I'm going to be getting
rid of this tagline. First, I'm going to click
on this entire grouping, right-click and press ungroup. Then I'm going to click on
this text and press Delete, deleting that texts completely. Now one thing that we want to do in all of our branded content is used the same font across
all of our touch points. I'm going to be
using the font and Montserrat and all
of our designs. So double-click on the
text, highlight all of it. Click on your text. And let's go to Montserrat. Because it's the title. I'm going to be using
Montserrat extra bold. And if I think
that's a little big, Let's go down until we can
get it to fit on one line. We want to change the color and the imagery to more closely match the images
and the colors that we're gonna be using
on other touch points. First, let's go to
uploads and let's grab this picture that
we uploaded earlier. If you haven't added a
picture to Canva, no problem. You can just delete
the picture instead, which will leave
this background. You can click on
that and delete it. And now you're left with
just a solid color. You can replace that color with one of the colors
of your palate, whichever you think looks best. If we do want to use a picture, we still want to have a color in the background that
represents our palette. I want to make sure that I'm not adding the color to the picture, but I'm adding it
to the background. Let's drag this picture
out of the way until we can see the background color. I'm going to click on the
Background Color button and replace the color with one of
the colors in our palette. Now, when I move
the picture back, you can see that
it's overlaying on top of the background color, but our text is
still legible and our image is still able to
be seen through the color. Now, let's work on getting information into
the business card. Here, all of our text
is formatted for us. We're just going to
do is go ahead and change this text to Montserrat, just like we did before. Now again, if it's a little big, Click on the Font
Size and bring it down to something
that fits better. Change the information
in the business card. And when you're done, changed the palate to match the
palette of your church. One thing you might wanna
do instead of using the red background on both
the front and the back, is we're actually
going to invert it. To do that, let's
make our title text read and make the rest
of our texts black. We're going to make
our background color white instead of black. The red still shows up. It's still uses the palate, but now it looks very
different from the back. Now the front still uses the fonts and the
palate as the back, but it looks different enough to differentiate each
side from the other. Just like that, our
business cards are done. One really cool thing about
Canvas is you can actually have your business card
printed straight through them. But if you want to
use your own service, you can download your
cards and it will suggest how to have them
printed in a PDF for you. Download that it will
prepare the design. And just like that,
you have your own set of branded business
cards for your church.
9. Lesson 8 - Church Stationary: Now that we've made our
first branded touchpoint, let's start making other supplementary touch
points for our brand. Let's make some stationary. Click on Create a design
and type in letterhead. When that's
completely loaded up, let's go into the
template search bar and type in church letterhead. I'm going to use this
template right here. When I click on it, it'll automatically
populate the Canvas. A couple of things that
we're gonna do right off the bat is first, change all of these colors to reflect our church
color palette. Second, I want to change the
fonts to reflect Montserrat, which is the font
that we're gonna be using for our church. If any of the texts doesn't look right and make sure
that you reformat it using size and also using the constraints on the side
to re-size your textboxes. Change all the texts
in the letterhead to reflect your church
and also make sure that you're deleting
the placeholder text in the letterhead when you
actually have it printed, we want to make sure
that we can print anything we want on it
and that we don't have to make every single letter
that we ever send on Canvas telling you
might want to do is to use your logo
on your letterhead. If you wanna do that, let's actually delete the
name right here. Go to our uploads, bring our logo right
into the document. Let's scale it down and put it in the top
right-hand corner. Now one thing that I will say is that if you're going
to use a logo, especially one without
the name on it, you're going to
want to make sure that you're using the name of your church somewhere
else in the document. I recommend putting the name of your church in the
address textbox. It's easy to find and it makes the most sense for the
placement of the letterhead, just like that, our
letterhead is done. All you have to do now is print your letterhead
through Canva or you can download it and send it to whatever printer you've
worked with in the past.
10. Lesson 9 - Church Bulletin: We now have two different
branding assets that point towards
the brain that we're creating with
our color palette and our typography
and our imagery. The final branding
asset that we want to make is going to be
our church bulletin. This is something that
you're gonna be using every week and needs to
be updated constantly. To do that, we want to
make sure that we're using a template that's
easy to change out. Go to create a design and
type in church program. Depending on what your needs are for your church bulletin, you might end up choosing a different template than what I'm going to be using here. However, I want to make
something that I know can be used in black and white
and that's easy to print. So I'm gonna click this
template right here. And I'm going to
actually only click the second one that will
populate my Canvas. So there's a couple of things
here that I want to do. The first is I want to change the background color instead
of being this cream. I just want to make it white. The other thing is that I want
to change this main texts. To be Montserrat. We know that's too big. Let's change that to 25. Now our formatting is
looking a little weird. So let's ungroup this. Let's change both of these
and I'm selecting them both by holding shift as I
click on both textboxes, go here and go
regular Montserrat. Let's change this to 12 point. Let's get rid of the italics. Now. The formatting looks
a little strange. I'm going to bring this
one up so that they're all about equidistant
from each other. Maybe this one can come
down a little bit. But for the most part
they're relatively even. I'm going to click
on all three and press Control G or Command G on a Mac to group
this entire header. Now we can make this
slightly bigger. I'm going to hold Alt
or Option on a Mac, drag out from the corner and make that title a
little bit bigger. Now we can bring this
line up if we'd like, by just using the arrow keys. Now it's time to start changing out all of
our information. Now we want to change
the styling in the actual program to
reflect our brand. I'm going to go
through and change all the fonts to Montserrat, semi bold for the titling, and then irregular Montserrat
for the body text. And don't worry,
if the formatting starts to look a little weird, we're going to change
that with font sizes to make sure that it works. Alright. So let's take a look what needs to
happen from here. We know that we
need to make all of these texts small enough
to fit on one line. So let's try ten
for our font size. That doesn't work. Then we might need
to go to nine. And if we feel like
that's too small, we want instead is to
make sure that our line spacing or a line height is much closer together so that it doesn't take up as much room on the canvas. Let's
stick with that. And so I'm going to make all of our texts 10-point from here, or program or bolus
is completely set up and all that's left is to
change out the information. So what if there's more
information that you need on this page, but
you're out of room. One thing you can
do is duplicate the bulletin by clicking on a copy page button on the
top right-hand corner. Now you have two pages worth
space that you can change all the information
and still print out both pages to use every Sunday. Now what are a couple
of different ways that we can add our branding to the church bulletin
without making it too messy. Well, if we want to keep
it black and white, one thing that we can do is add our logo in the background. I'm going to click on this
picture in the background and click Delete
to get rid of it. In our uploads have, I'm going to bring our logo into this canvas by
pressing on the logo. From here, I can
tell already this is way too dark and it makes it way too hard to read the text. Let's go over to
our transparency and drop this to about 20%. I would say that we
can probably go down even a little bit
more, maybe 215. And this number is going to
change based on your logo. If you want to add a
little bit of color, one way you can do that is
by clicking the top title, go into the text
color and adding whatever color you choose
from your palette. Now, we have a church bulletin. It's easy to access,
easy to edit, and also reflects the
branding of our church. As always, you can print
straight from Canva or you can download it and print in-house at the
church to save money. This project is available
as a template on Canva. All you have to do
is click the link in the notes of this lesson
to access that template.
11. Lesson 10 - Monthly Calendars: Now that we've made these
branded touch points, it's time to make
some touch points for the congregation
of our church. The first thing
we're going to make it a monthly calendar. Calendars are practical. They need to be updated often. They're very important
for your congregation to understand what's
going on at your church. Click Create a design
and type in calendar. Here's a look at the
calendar that we're going to end up with by the
end of this project. To show you how I made that, I'll be starting from
scratch as well. In our templates, Let's
type in Calendar. We're going to use this
template to make our calendar. Now there's a couple of
things to know right now. One, this calendar is not
using our palette to. This calendar only
has four weeks in it. What about times where
we need more than that? And three, this calendar
doesn't have any birthdays. I've seen a lot of
churches want to include birthdays of
the congregation in it. The good news is that
the template that's included in this class has variations that include
six-weeks and birthdays. So now we're starting
off with this template. The first thing I wanna do is change out some of these colors. Let's change this
background color, something a little bit lighter, if not just white. I'm going to use
this cream that's included in my document colors. The second thing I
wanna do is change the colors of these shapes to
reflect our color palette. Now to make sure
that these shapes are not getting in the way, Let's select all of
them at once by holding shift as we click through
each individual shape, once we have
everything selected, go to this lock button on
the top and click that. Now, these shapes are
no longer selectable, so they won't get in the way
if we're trying to select these shapes or anything
else on the page from here, let's change at all the fonts to make sure that they
match Montserrat, the font that we're
using for our brand. Finally, let's
change the colors of the text to also
match our palette. Now we're left with these lines, which I'm also
going to change to black just for
simplicity's sake. One problem with
the way that our calendar is set up right now is that most months have more
than four weeks in them. So we need to make more
room to include more weeks. I'm going to get
rid of this quote. Get rid of this line up here. Select all of this
and bring it up. Okay, Well that's great.
Now we have more room. Let's see. If we select this
box at the bottom, press Control D. And
just like we did before, or Command D on a Mac, we want to bring it down holding shift as we
drag it down so that it matches about where
the other boxes are from, the line above. Then we need to take these
lines and scale them up until they reach
that next bar. As you can see, this line is not quite far enough away
from the other boxes, which is why this box looks so much smaller than
the one above it. Let's bring that down a little bit and see and do
the same thing. Now we're a lot closer to making this calendar look like
a normal calendar. If we need another month, the only thing we'll
have to do still is make this whole calendar a
little bit smaller. If we select the
entire calendar, hold Alt and then drag from
the corner to bring it in. It will make the
calendar smaller, which we can then bring up. And then make one final line. Same thing by
dragging this down. Making it about the
same distance from all the other ones
we can go through and bring all of these lines down until our
calendar is completed. Now we have a calendar
with six weeks in it. If we want to start
filling it up, we need to add some text. Let's click on, add
a little bit of body text and put in the
first day of the month one. Obviously the actual
layout of the month will change depending on
the month and the year. So go ahead and put that wherever it actually
needs to be. I'm going to end up making
this text a little bit bolder because I feel
like it's hard to read. So let's make it 12
point semi bold. And that looks a
lot better to me. To add more numbers. Let's duplicate it
and also make sure that it's completely
lined by holding Alt and shift as we drag the
number into the next day, we're going to keep doing
this all the way until we've completed every day of the week. Rinse and repeat these
steps until you've filled up every single
day of that month. One shortcut that you can use. So you can grab every number
within a single row and duplicate the entire row as you bring it
down to the next. Fill out all the numbers
to complete your calendar. If it's too hard
to edit the text, you can zoom in by clicking
on the percentage button at the bottom and zooming
in to a higher number. You can move around by using
these controls at the side and the bottom to see every
single number in your Canvas. If you've finished making your calendar and you
realize that there are spaces that you made
that you no longer need. You can delete all of the
numbers and either scale the lines down to match the amount of rows that
you actually need, or you can delete those lines altogether and make new lines. To make new lines, Let's
go into the Elements tab, type in line, gravel, line, use the rotation button right
here while holding Shift click and drag until you
have made it 90 degrees. And now we're going
to find the top. So we can start to
scale this down. Scale that down until thickness is about what
you want on your calendar. I would say that's about
what we're looking for. Using the top constraint. Bring it all the way to the top. Change the color to black. If it seems like maybe
it's still too thick. Bring that down, bring
the constraint up, and then take a look
to see how that looks against the
rest of the calendar. If that looks good,
hold Alt and Shift to drag and copy the line
across the entire calendar. Now our calendar is set up, but nothing is inside. So let's add some text of events that might be
going on at the church. In the text tab, click Add
a little bit of body text, put in the name of an event
that may be happening. The coffee social that
we talked about earlier, put that on the required date, making sure that your
font is legible. Let's make this 14 point and make it semi bold if you want. And you can even use
a different color to signify that there is an event. Keep going through adding
events until your calendar is full of whatever is
going on at your church. Once you have all the information
inside your calendar, your calendar is complete. All you have to do from here is duplicate the calendar
each month that you want to make a new
one and change the information and the date. I know that this one
was a lot trickier than any of the other
things that we made. So if you had trouble
with this, It's okay. Re-watch the video,
take it slow. And of course you can just use the project file that I have available as a template that
is in the notes right now.
12. Lesson 11 - Connection Cards: The next thing that
we're gonna be making is a Connection Card. When people come to your church, you want to make
sure that you have an easy way to collect
their information and also give them a touchpoint that let them know a
little bit about you. So let's create a new design. We're actually going to
use custom dimensions. First, making sure that
we are set up in inches. Let's make this 6.25 by 4.25. This is going to be
roughly a postcard size, and this can change depending on where you want to get
it printed through. This is the finished
product of what this connection cards should
look like by the end. So let's start with
a new document to see how we got there. First things first, let's add a background
color to this page. Click on the blank page, click on Background
Color and add whatever color from your
palette you think works best. Now let's go to text. Let's add a heading. First, making sure that
it's set up to Montserrat. Change your heading to
say Connect and let's place on the top
left-hand corner. I'm also going to make another
line that says with us, so it reads connect with us. Now this doesn't
really look right. There's a couple of
things wrong here. First, let's change the
text color to white. Second thing we're gonna do
is make all of these caps. Let's adjust the
constraint of the text box until it feels like it
should be set up correctly. We can change the alignment
so that it's left aligned. Lastly, let's change, connect with us to be a
little bit smaller. I like the focus being on the word connect
rather than with us. By making it smaller, it feels a little bit better, feels like it's a little
bit more designed. Now, you have a
ton of space here to say whatever we'd like. I have a little bit
written out already because I know what I
wanted to say in this card. I'm going to copy and paste
this and bring it right here. Now, let's start
making the form. Add some text and
change the text to say name or any other field that
you would have a form, say. Change the font to reflect your brand and set it
up to be left aligned. Now, go to elements
and type in rectangle. Click the first
rectangle that you see and it will be
added to the canvas. Now we want to format
this so that it works as a fillable field. Make sure that it lines
up roughly to about where your text ends. And bring it all the
way to the other side. Change the color to be white
so that you can write in it. Now, we can duplicate this, Bring it down, and change all of these fields to
wherever they need to be. I'm going to skip
ahead to work to the end as I've already
created all of my fields. If you want to add other
things like a checkbox, instead of getting a rectangle, you can look up circle. When you bring that in. You scale it down to
where it needs to be, changed the color, and add it to whatever part of the form
you want it to be at. It's finally, I want to add a little bit of flair
to this design. So the way I did
that was by adding this little welcome
texts in the background. To do that, let's go
back to our text. Add a heading, say the word, welcome, make it
capitalized, make it white. Then finally, let's rotate it. Now that's huge, right? It's a little bit too big. So let's drop this
down to maybe 56. Let's try 48. Then we can bring
this text over to the side and drop the
transparency to be about 15. If you feel like you've gotten the text to a place where it looks pretty good.
Then you're all set. Keep in mind that when
you're printing things, some of the margins
tend to get cut off. So it's always safer to
bring things inside to the closer part
of the forms that never gets cut off
during printing. And just like that, we have a Connection
Card that any new guests can fill out when they visit your church
for the first time. We want to make sure
that people are getting plugged in without
having to work too hard to find out how this is
one of the best ways to get new congruence connected
to your church and then meet other people
in your congregation.
13. Lesson 12 - First Time Guest Mailer: So a guest has come
to your church and they filled out
your Connection Card. Something that's
really important is that you can
follow up with them. Some people like to
do with a phone call, but something that
always helps is to be able to mail them something, to go straight to their
door just to say, we loved seeing you. Thanks for coming to
visit our church. So let's make a first-time guest mailer go to create a
new design type in postcard. Once we're here, we can use
any template that we want. I used one called
green and white photo that I really
seem to like. Click on our template and
click apply to both pages to put our template on our Canvas to give you an idea of what we
want it to look like. By the end here is
the finished product, the very simple postcard with very little texts that
really just says, Thanks for coming in
on the other page, gives them all the service
times that we have each week. So how do we get there? First, we're going to change this text to thanks for coming. Let's make that a lot smaller. We don't need it that big. And now we can drop that down, go to our texts
and add a heading. Put the word guest,
capitalize it, make it white, and
let's make it 45 point. Bring that up. And let's duplicate the text by pressing Control D or by
clicking and dragging while holding Alt and
say first enter time. Now let's make this
about half the size. Unless adjust the line height
by clicking on this button, the spacing button up top. Drop that down until it fits about the same
height as the word guest. Now, let's group
these two images by selecting them both while
holding Shift and clicking. I'm pressing Control G. Now that they're grouped, let's move them until we
get this smart guide right here on the page to show up to let us know
that we are centered. Now we have our texts setup on our postcard and we're centered. Now let's click on the white
portion of the background. Let's click on a color. Then we can get rid of this picture at our
picture instead, we move any of the
frames there as well. By holding shift, we can get our picture to fit
the canvas perfectly. And just like we've been
doing 1 million times, Let's drop this transparency until it's at a place
where it's easy to read. Now that we're here, we
can scale this text up a little bit and start
working on the back. The back of the postcard
can have anything you want. Like I did before. I used to stay connected
tab instead of a thank you message and to have all of
the different service times, you can use whatever
information you want on there. One recommendation
I do have though, is that you include your
contact information at the bottom of the tab. This is a great way
for people to find your website, your phone number, or any other way that they
might need to contact you if they want to learn
more about your church. One less thing you have
to do is change out the colors on the back
to reflect your palette. Once you've done that, you are completed with your card and all that's left is
to send it off to print. Just as I said before, you can print it through
Canvas or you can always download it and use
the printer of your choice.
14. Lesson 13 - Ministry Cards: To build a strong
community at the church, it's important that
every congregant understand how they
can get involved. What we have here
is a ministry card. The point of this card is to
be able to showcase some of the ministries that your church offers where people
can get connected. That may be three
services during the week, that may be volunteer
opportunities. It could be anything that
you want to showcase in a way for congruence to
understand how to get involved. To use this template. Check the notes of this lesson, and click the link to access this specific template
that I've created. I'm gonna go through
how you can edit this template to work
for your church. First things first, make sure
that you change the colors of this template to match whatever your church's
branding our. Next, make sure that your
double-clicking this text and changing the church name
to reflect your church. If you have a picture that you'd like to use in the background, go to your uploads and
make sure that you're dragging that image
straight into the postcard. If you want to change
the positioning of it, maybe you want to use a
specific part of the picture. You can double-click
and drag until you have the pictures set up the
way you'd like to have it. Moving on to the next page, change the colors just
like we did before. Double-click any of the texts to edit in the way
that you need it. At the end, make sure
that you're changing your contact information
to reflect your church, as well as the time slots of the things you're
trying to promote. If you don't need any
of this information, makes sure to just
highlight it and delete it. It's that easy. With just a few small
changes to this template. You can have a completely custom ministry card
that gives your congregant a very easy way to get involved at your church. If you want to get
these cards printed, you can always do it through
Canvas or you can have them downloaded and sent to your printer that you've
worked with up to this point.
15. Lesson 14 - Sermon Point Template: Alright, and we are now on the final touch
point of this class. We are going to be designing
a sermon point presentation. So this is going to be
essentially a PowerPoint or Keynote or Pro Presenter
slides that you can use. One you are preaching your
sermon that are clean and clear and are easy to change whenever you
have a new sermon. So if you use the link at the bottom of the
note in this lesson, you'll find a
template on Canvas. Click that link,
and you will find yourself on this same page. Here we have three main pages. We have a title, we
have our main point, and we have our bible verse. So let's go through
this page by page. On this front page, you can change the title to
be whatever you want. Maybe this is a
sermon about prayer. You can say something
about prayer. You can put the
date of the sermon. And of course you
can put the name of your church at the bottom. Moving on to the next page, we have our main point and then the text for the actual point followed
by the sermon title. All of this text can
be left as it is, or it can be changed to your own branding if
you would prefer. Overall, I would say that it's probably more
important to just focus on clarity because sermon series sermon
titles change. So constantly, having
it specific to your branding is not really
expected by congregates, and so it's less of a priority, whereas you can just
use this template as it is for the sake
of its clarity. On the final page, we have our Bible verse. Here. You can change
the reference to be whatever it is that you need and then put the actual
text of the verse there. The text needs to be larger. You can change the
constraints of the text-box by holding
Alt or Control on a Mac and bringing
these constraint out or in until it looks right. Finally, you can change the sermon title at the
bottom to match your sermon. Let's say you have a
three-point sermon with three different Bible verses and the structure is
generally title, main point verse, main point
versus main point verse. What we're going
to do is set that up by duplicating these pages. First, press the
copy page button twice on your main point, and then twice on
your Bible verse. But now the format
is not correct. It should be point verse, verse, verse, so on. So what we're going
to do is move these pages up and down. Let's take this first
Bible verse Page. And using the arrows on the top right-hand
corner of the page, Press move up and
press it one more time until we have
the main point, followed by the verse,
followed by a main point. Now, we have to
get a Bible verse in-between these
two main points. So let's go here. Press move up. And just like that, we
have our final structure. If you wanted to
add another page at the bottom for action steps
are for final thoughts. All you have to do, duplicate
a main point slide, Bring it down and change out main point to final thought or action step or anything
that you would like it to be and change out your text. And just like that, you have
a completely ready to use an easily editable template
for all of your sermon notes. Now, in order to put these
into your presentation, there's a couple of different
ways you can use it. If you're using something like a pro presenter or Keynote or PowerPoint in your
church already, what you'll wanna do is
download these images as jpegs. From there. You can input them into whatever presentation
software that you're using so that you
can use it without breaking your personal
workflow at your church. If you don't have any
sort of presentation, you can always use this on Canvas as a
presentation software. So there's plenty of
different options you just have to find
what works for you, what works for your church
and for your staff. Just like that, we
have finished all of the touchpoints that we are
designing in this class. Thank you guys so much
for sticking with me. I know we have gone through gone through a ton of
different stuff. So thank you for your patience. In this next lesson, we're just going to go through
some next steps and how you guys can utilize this
stuff moving forward. Thank you so much.
16. Lesson 15 - Next Steps: And with that, you now
have 11 unique designs that you can use to benefit your staff and
your congregation. These assets are equipping you to reach people
through various outlets, online and in-person as someone who has worked doing
media at a church before, I can tell you that there
is always more to be done. But these design assets
are a huge head-start. Getting touch points in
anyone who comes in contact with your church in time as
your media budget expands, some of your next steps may
include hiring a freelancer to design a full branding
package or print collateral, or even on how to use video in your services and in
your online presence. Thank you so much for officially
completing this class. If you have any questions at all or you want to get
in contact with me, feel free to shoot me a message on Thanksgiving or send me an email at Nick at
NJ de pasquale.com. If you enjoyed this class and would like to
learn more about how to produce high-quality
content on a budget. Let me know what other classes you would like to
see in the future. Thank you guys.