Do you ever feel as though you’re spending more time gathering and organising marketing information than actually using it?
In this beginner-friendly class, you’ll learn how to use ChatGPT Work mode to research your audience, uncover useful content opportunities and turn approved insights into a practical content plan, without complicated automations or technical knowledge.
Together, we’ll create and review an audience-insights report, schedule the approved research to run weekly, and use selected findings to build a focused content plan.
Using examples from my own marketing education business, I’ll explain where Work mode is genuinely useful, how to give it a clear brief and where human judgement still matters. 
The aim is not to automate everything. It is to make research and planning more manageable while keeping you in control of the final decisions.
What You Will Learn
<ul>
<li>What ChatGPT Work mode is and when to use it instead of Chat mode or Deep Research</li>
<li>How to brief a larger AI task using six practical elements: outcome, context, sources, constraints, quality and review point</li>
<li>How to research audience questions, frustrations and emerging topics using dependable internet sources, even if you do not have much customer data yet</li>
<li>How to create, review and schedule a weekly audience-insights report</li>
<li>How to turn approved research into a goal-led content plan as a separate, reviewable step</li>
<li>How connected tools can support tasks such as a weekly marketing priorities brief, and how to set responsible boundaries</li>
</ul>
Why You Should Take This Class
AI tools are evolving quickly, but much of the advice online can feel overwhelming, overly technical or focused on unrealistic, fully automated systems.
This class takes a practical and grounded approach. You’ll learn how to think in simple, connected workflows rather than isolated prompts, use clearer source criteria and build review points into the process. You’ll also receive the prompts used in the demonstrations so you can adapt them to your own business.
I’m a marketing strategist and educator with more than 15 years of experience, and I create practical marketing and AI education for small businesses. Throughout the class, I’ll share what I’m testing in my own work, including what works well, what needs refining and where my own expertise still adds the most value.
Who This Class Is For
This class is designed for small-business owners, freelancers, creators, solo business owners, marketers and content creators who want a practical introduction to ChatGPT Work mode.
It is beginner-friendly, and no technical knowledge, coding experience or advanced automation experience is required.
Materials &amp; Resources
<ul>
<li>A laptop or computer</li>
<li>Access to ChatGPT Work mode is recommended for following the demonstrations and testing your workflow; availability, features and usage limits may vary by plan or workspace</li>
<li>Optional: access to a connected Google account if you want to experiment with examples involving Google Drive, Gmail or Google Sheets</li>
</ul>
You’ll receive a downloadable prompt pack and Workflow Snapshot template containing the briefing framework and practical prompts from the class.
Free companion guide
Want more ideas for how you could use ChatGPT Work Mode in your business?
I’ve created a free 20 Practical Workflows to Try with ChatGPT Work Mode guide, covering audience research, content and campaign planning, reporting and analysis, and everyday business workflows.
Each example includes useful inputs and a starter prompt you can adapt to your own business.
<a href="https://louise-laurie.co.uk/chatgpt-work-mode-small-business" rel="nofollow noreferrer noopener" target="_blank">Download the free guide here →</a> 
If you’re ready to spend less time organising marketing information and more time making confident decisions from it, I’ll see you in class.
🤍
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If you’d like feedback or support, feel free to follow me on Instagram (<a href="https://www.instagram.com/louise.laurie.marketing/" rel="nofollow noreferrer noopener" target="_blank">@louise.laurie.marketing</a>) or <a href="https://www.linkedin.com/in/louiselaurie/" rel="nofollow noreferrer noopener" target="_blank">LinkedIn</a>.
I share occasional new classes, free tools and practical marketing + AI resources - <a href="https://louise-laurie.co.uk/newsletter" rel="nofollow noreferrer noopener" target="_blank">sign up here</a> if you’d like to stay in the loop. 🙂

Welcome

Class Project

What Is ChatGPT Work Mode?

How to Brief Work Mode

Setting up your Audience Insights Report

Run, Review & Schedule Your Report

Turning Approved Insights into a Content Plan

Review, Limitations and Responsible Use

More Ways to use Work Mode for your Marketing

Final Exercise and Next Steps

ChatGPT Work Mode Skillshare Workbook  (1).pdf

ChatGPT Work Mode Prompt Pack (1).pdf

Example Workflow Snapshot

ChatGPT Work Mode for Small Business: Plan Better Marketing

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ChatGPT Work Mode for Small Business: Plan Better Marketing

Project Example by Louise Laurie

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