ChatGPT-Powered SEO – Beginner’s Guide to Smarter SEO

1. Class introduction: Welcome to ChatGPT Powered SEO. A beginner's guide to SMATA SEO, the class where you will learn how to harness the power of AI, to create SEO strategies, find winning keywords, and write optimized content without the guesswork. In today's world, ranking on Google isn't about stuffing keywords. It's about understanding your audience, creating valuable content, and staying ahead of your competitors. But the traditional SEO process can be overwhelming, time consuming, and confusing. That is where ChatGPT comes in. By combining AI with proven SEO techniques, you can save hours, unlock fresh ideas, and level up your website or blog with ease. In this class, you will discover how to use ChatGPT to generate keyword ideas your audience are actually searching for. Create SEO friendly blog posts, product descriptions, and more, optimize existing content to breathe new life into old posts and build a content plan that attracts traffic and keeps visitors engaged. Whether you're a blogger, small business owner, freelancer or marketer, you'll finish this class with practical skills you can apply immediately. You don't need to be an SEO expert or have extensive tools, just a willingness to learn and experiment with AI. By the end of this class, you'll have a complete workflow for researching keywords, planning content, writing optimized posts, and auditing your site for opportunities to improve rankings. So let's get started and transform the way you approach SEO forever. 2. What is SEO and Why It Matters: Welcome back. So what exactly is SEO? And why should you care? SEO stands for search engine optimization. It's the process of making your content easier to find on search engines like Google. When someone types a question or keyword into Google, your goal is to have your content show up at the top of the search results. Good SEO means more visibility, more traffic, and ultimately more opportunities, whether that's more readers, customers, or followers. The great news is you don't need to be an expert or have a technical background to get started. With the right approach and tools like ChatGPT, SEO becomes way more accessible and sometimes even fun. Throughout this class, we'll break it all down step by step, so you can confidently start using SEO to grow your online presence and get more traffic to your website. In the next video, I'll show you exactly how ChatGPT fits into this process. 3. How ChatGPT Enhances SEO Workflows: Welcome back. Now, let's talk about how ChatGPT fits into your SEO workflow and why it's such a game changer. Traditionally, SEO involves a lot of research, writing, and optimization. And it can be time consuming and overwhelming, especially when you're doing it all manually. That's where ChatGPT comes in. So here are some of the things that ChatGPT can help with. It can generate keyword ideas in seconds. It can write SEO friendly content like blog posts, titles, and meta descriptions, organize your ideas into content calendars or topic clusters, and even audit or rewrite existing content to improve its optimization and therefore its rankings. Instead of staring at a blank page or Google endlessly, you can use Smart prompts to get personalized, high quality results in less time. In this class, you'll learn how to guide ChatGPT step by step through each part of the SEO process, from keyword research to content creation to optimization. Coming up, we'll cover the basics of SEO so that everything we build with ChatGPT has a strong foundation. 4. Understanding Keywords and Search Intent: Before we dive into using ChatGPT, let's make sure that we understand one of the most important parts of SEO, keywords and search intent. First of all, keywords. Keywords are the words and phrases that people type into Google when they're looking for something. Your goal with SEO is to create content that matches what people are already searching for. But not all keywords are equal. This is where search intent comes in. Search intent is the reason behind the search. Search intent is the why. If someone is trying to learn something, that is informational intent. If they're trying to buy something, that's commercial or transactional intent. Or if they're finding a specific website, that's navigational intent. Understanding the why behind a search helps you to create the right kind of content. For example, the keyword best running shoes has commercial intent as people are looking to buy, but how to start running is informational because the people searching this are looking for advice. Throughout this class, we'll ask ChatGPT to help us find keywords and match them with the right intent. So this means our content not only ranks but also gives people exactly what they need. So that's all for this video. Next, we're going to look at the basics of on page and off page SEO so that you have a full picture of how to optimize your content. 5. Basics of On Page and Off Page SEO: To get the most out of chat GPT for SEO, it helps to understand the two main types of SEO, on page and off page. So let's start with on page SEO. This is optimizing everything that you can control on your website, the titles and meta descriptions, headings and formatting, keyword placement, internal links, image t text, and overall content quality. Now, don't worry if you don't know what these terms mean just yet. Think of on page SEO as making your content clear, useful, and easy for search engines to understand. Now let's talk about off page SEO. This is what happens outside of your website that helps to boost your rankings. Blinks from other websites. Mentions of your brand online, social media signals, and domain authority. Now, again, don't worry if you don't yet understand some of these terms. Basically, off page SEO is about building trust and authority on the Internet. In this class, we'll mostly focus on on page SEO because that's where ChatGPT is most powerful, helping you to write better content, optimize keywords, and improve your content structure. But it is useful to know both sides because they work together to boost your search rankings. Next, I'll quickly introduce you to a few free and paid SEO tools, that will be useful alongside ChatGPT. 6. Introduction to SEO Tools (Google Search Console, Ubersuggest, Ahrefs): Before we dive deeper into using ChatGPT for SEO, let's quickly talk about a few tools that can help you along the way. These tools help you to see the real data about what people are searching for, how your content is performing, and where you can improve. First, we have Google Search Console. This is a free tool from Google that shows you how your website appears in search results. You can see which keywords bring people to your site, how often you show up, and which pages need work. It's absolutely fantastic for spotting SEO issues and opportunities. So you can see the website that I have connected to my Google Search Console account. I haven't actually made any changes for about a year, so this is a pretty empty overview, as you can see here. But this allows you to track which pages on your website are performing well and which keywords they show up for. And it also helps you to index your website. And there are some other tools within Google Search Console as well. There's a relatively new feature which allows you to track your site's most popular content, and this is Search Console Insights. Now, unfortunately, because this is an old website that I've not made changes to, this just says zero, but this will tell you how many clicks you get from Google search results, your growing content, and your most popular content. However, as you can see, this is not a great website for me to be looking at right now on Google Search Console. Next up, we have Ubersuggest. Ubersuggest is a simple keyword research tool. All you need to do is type in a topic, and you'll get a list of related keywords, along with search volume and even content ideas. This is perfect for if you're just starting out or if you need some quick inspiration. So I'll type in Cat food. I'll leave it set to English United States and click Search. And here we go. We can see the search volume, which countries are searching this, the SEO difficulty for ranking for this keyword. Now this is quite a broad keyword, so it's going to be quite difficult. And then if you scroll down, you can see some more information, some of which you'll need to create an account to access. And if you scroll down further, if I close the pop up, you can see content ideas as well that are related to the keyword that you entered. So this is Ubersuggest. There are many tools available in this platform. All you need to do is look at the menu on the left, and you can see keyword research, website audit, traffic estimation, backlinks, labs, and AI content writer. So there are loads of tools for you to use within Ubersuggest. Ubersuggest is run by Neil Patel, and he also now has answer the public, which is another fantastic keyword research tool. And this allows you to see what questions people are asking on Google or other search engines. However, if you see at the bottom down here, without logging in, you only have one free search, and a free account allows you to have free free searches per day. I'll just enter Cat food again and click Search and give it a minute to load. Because there is quite a lot of content that is going to load on this page. And here we go. So if you scroll down, you can see all of the questions related to the keyword you entered that people are asking in Google. And you can also see here people also ask, which is another section within Google. If you make content then answers these questions, that's another great way to appear in search engines like Google. And then if you scroll down further, there is even more results on this page. You can see on the menu at the top here, all over the different results that are created. You can either scroll down or click onto one that you want to see. So there we go. That is Ubersuggest, and we've just also looked at Answer the public as well. Finally, we're going to have a look at AHFs. AHF is more advanced and is used by SEO professionals. It lets you do in depth competitive research, backlink analysis, and tracking your rankings. It's powerful, but it comes with a price tag. So it's great if you're working on a business or clients website. So if I just have a quick look around this page, you can see some of the tools that are included in AHF. So it is an all in one marketing intelligence platform. You can study your competitors websites, audit and optimize your own website. We have keyword explorer, content and site explorer, which allows you to track your web mentions and links. You can improve your content with AI, and you can monitor your website's rankings in search engines. As you can see, there is even, much more. But like I said, this does come with a price tag. However, AHFs does also have a suite of free SEO tools. Now there are actually loads of tools on this page. So if I scroll down, we can have a look at some of them. These are all keyword research tools. We have link building tools, search engine results page, and ranking tools where you can track the ranking of your website in any country, analyze the top ten rankings for any keyword in any country. See search traffic estimates for any website or webpage. Finally, we have other tools as well. They have a Wordpress SEO plugin, SEO toolbar, and AI writing tools as well. There are a load of free SEO tools you can access within AHHRFs. There are even more awesome advanced SEO tools that you can use as well, like SEMRush, which is a good alternative to Ahrefs and MOS as well, which calls itself the ultimate SEO tool. Now, here's the exciting part. You can use ChatGPT alongside any of these tools to brainstorm ideas, interpret data, and speed up your workflow, and I will show you exactly how. In the next section, we'll use ChatGPT for keyword research and idea generation. So that is all for this video, and I'll see you in the next one. Goodbye. 7. Prompting ChatGPT to Generate Keyword Ideas: Welcome back. Now, we're going to jump into using ChatGPT to generate keyword ideas. This is one of the easiest and most helpful ways to speed up your SEO process, and you don't need any special tools. So let's get started. Step one, start with a simple prompt. Now, for my examples, I'm going to use a made up business, which is going to be a postal Brownies business, where you can buy Brownies online, and you can receive them straight to your door. So I'm going to start with a simple prompt. I'm just going to type it straight in. Here we go. This is a super simple way to start this process. Give me a list of keywords related to postal brownies that people might search for online. Now I've entered that. And here is what ChatGPT has given me. So it's given us a quick sentence at the top, and it said that it's put them into groups. So we have general keywords, the one we entered, Brownies by post, Brownies delivered, and there we go, we have purchase intent. Order brownies online, buy brownies for delivery, letterbox brownies. Okay, so that sounds good. Descriptive and feature based, homemade brownies by Post. Personalized Brownies delivery. Then we have occasions, geographic urgency and service. Next day brownie delivery, same day, fast postal Brownies, and then we have popular types, chocolate brownies by Post, Blondie delivery, brownie box delivery, and Brownie gift box. That is a really good start. Now I have typed a second prompt, which is quite similar, but I've simply said, generate 15 keyword ideas around the topic of postal Brownies that people search for on Google. ChatGPT has given me a solid list of general and niche keywords instantly in both of its answers. First of all, it categorized them for us, which I really do like, and then it's given us the simple list of 15 keyword ideas. Step two is to ask follow up questions. So we're now going to dive deeper into these keywords. So I have put give me long tail keywords variations for each of these. Let's see what it gives us now. This is absolutely fantastic. For each keywords giving us free long tail keywords variations. For Postal Brownies, it's giving us best Postal Brownies to send us gifts, where to buy Postal Brownies online UK affordable postal Brownies with fast delivery. Then it's given us free options for all of them. That is absolutely fantastic. Now I've put which of these keywords are likely to be high intent? Let's click Search on this. So let's come back with this. High intent keywords are those that typically indicate a user is ready to make a purchase or take a specific action, such as ordering or sending something. These keywords often have transactional language, and users searching for them are usually closer to the point of decision making. From the list of keywords, here are the high intent ones. So that is absolutely fantastic. It then says, These keywords are likely to attract users who are ready to buy or send brownies, as they include phrases like order, buy, send gift, and specific features like next day delivery and personalized. The third step is to customize by audience or location. So I have written a more targeted prompt, generate keywords for postal brownies targeted at busy professionals in the UK. Here are some keywords targeting busy professionals in the UK who may be looking for postal brownies, specifically focusing on convenience, gift giving, and quality. So again, it split them into categories. We have quick and convenient delivery, corporate gifts, and client appreciation, self care and treats for professionals, gifts and gourmet options, convenience and customizations, special occasions and work celebrations. So it looks like we've got at least five for each of these categories, which is absolutely fantastic. This is super useful if you run a local business or have a specific audience in mind. And the best part is that you can repeat this process as many times as you like for different topics, products, or even blog categories. So we've only started looking at the basics. There is much, much more you can do with this, but that's all we're going to do in this video for now. 8. Finding Long Tail Keywords and Questions: Welcome back. Now let's take your keyword research even further by finding long tail keywords and questions using ChatGPT. But first of all, what are long tail keywords? These are longer, more specific phrases. For example, instead of yoga, someone might search best yoga stretches for lower back pain. They usually have less competition and target users with clearer intent. So if you are making a new website or you want to be targeting keywords with less competition, long tail keywords are the way to go. To get started, I have entered in the prompt, give me 15 long tail keywords related to, and then you want to enter your topic. I've entered indoor plants as an example, and it says, Here are 15 long tail keywords phrases related to indoor plants that people might search for on Google. So I'm just going to point a few of these out, low maintenance indoor plants for small apartments, indoor plants that purify the air. Popular indoor plants for beginners, then it has UK. You could put any location depending on where your shop is and where you sell to people, indoor plants that don't need much sunlight and indoor plants with colorful foliage. These long tail keywords are perfect for targeting niche interests. You are more likely to have success using keywords like this. Now what we want to do is find questions people ask. Questions make excellent blog titles and headings. Now I'm going to stick with this indoor plants topic. So I'll put what are ten questions people might ask about taking care of indoor plants. So here we go. I've written in my prompt. I'll send that to ChatGPT, and it's come back here are ten common questions people often ask about taking care of indoor plants. How often should I water my indoor plant? What are the best indoor plants for low light? How can I improve the humility for indoor plants? What type of soil is best for indoor plants? Now, these questions are perfect for creating content that directly answers your audience's needs. The next step is to turn these results, these questions into content ideas. You can turn each question or long tail keywords into a blog post, a YouTube video, a social media post, or a section within a larger article. And you can even start that process within chat GPT. So I give me blog post ideas for each of these questions, and it's come back. Here are the blog post ideas based on the ten questions about taking care of indoor plants. So for the first one, how often should I water my indoor plant? It's given us the title, the Ultimate Guide to watering indoor plants, how much and how often? And the focus on the article is discussing watering schedules, how to check if a plant needs water and how to avoid overwatering. Now I'm going to scroll down and look at another random one. Here we go. Can I use regular tap water for my indoor plants? The blog idea is tap water versus distilled water for indoor plants, which is better. And the focus is discuss the pros and cons of tap water, how to filter it, and when to use distilled water for sensitive plants. I'm just going to have a look at one more of these results. Number six, how do I keep indoor plants healthy during the winter? Blog idea is winter care for indoor plants, tips to keep them thriving. And the focus is offer advice on temperature, light and watering adjustments for winter months. And what's even better is that we can take this even further with ChatGPT, and we can have ChatGPT write the blog posts for us. But we're going to look at that later on in this class. Coming up next, we'll look at how to analyze competitors and how to get even more keyword ideas using ChatGPT. But that's all for this video, and I'll see you in the next one. Goodbye. 9. Competitor Keyword Analysis with ChatGPT: Welcome back. Now let's explore how to use ChatGPT to analyze competitor content and uncover keyword opportunities. Now, because ChatGPT has recently added a feature where it can browse webpages, you can either do this in two different ways. You can enter in a webpage link straight into ChatGPT, or you can copy and paste the content from a webpage on the Internet. Within the prompt box down here. So this might sound complicated, but don't worry, it is really, really simple. So at step one, you want to find a competitor article 0R page. Now, in my example, it is this one right here. So find a blog post or landing page from a competitor that's ranking well on Google for a topic you want to target. So this is how to grow and take care of indoor plants. Then what you want to do is either copy the main content on the page or instead, you could copy the link for the page. It is completely up to you which one you want to do, but I'm simply going to copy the link here, and then go back into ChatGPT. The next step is to use the following prompt. I'm going to write, based on this content, what keywords or phrases is this page likely targeting? I'll just paste in the URL first, and there we go. So now you can see I have written, based on this content, what keywords or phrases? Is this page likely targeting? And then I've entered the URL for the page. Now instead, you can copy and paste the content from the page, but I've gone for the URL, as that is much quicker. So then we're going to send that into ChatGPT. Then ChatGPT will identify repeated keyword phrases, related topics, and user intent behind the article. Here we go. It's done it already. It says, based on the title and content of the page you shed, this page is likely targeting keywords and phrases such as, and then it's giving us the results in different categories. So we have the primary keywords, the long tail and question based phrases, related and supporting keywords, and potential intent phrases as well. And then it says why these keywords are used. Now we're going to move on to the third step. And to do that, we're going to follow up with the following question. We're going to say what related keyword opportunities or topics are missing from this article. This is where ChatGPT becomes especially useful. It will suggest ideas that the competitor didn't cover, giving you a chance to stand out. Let's send this prompt in right now. This is absolutely fantastic. Here we have a load of missing keyword opportunities, and then we have related topics the article could expand on. Then it's also said why these are valuable. Now I have typed in another prompt and this says give me blog post ideas that would complement this article, but target different keywords. There we go. In a matter of seconds ChatGPT has generated exactly what we asked for. Now we have loads of content ideas and keyword ideas and topics that are similar to the article from our competitor, but they missed out on those keywords and topics. This is where the gap in the market is. So if we now make content using these topics and these keywords, as long as they're relevant to each other, they will have a better chance of ranking in search engines. So there we go. That is how to use ChatGPT for simple competitor analysis. Next up, we'll start planning content with the keywords and ideas that we've gathered so far. But for now, that is all for this video. I'll see you in the next one. Once again, thanks and goodbye. 10. Generating Blog Topic Ideas with ChatGPT: Welcome back. So once you have your keywords and a general idea of your niche, ChatGPT can help you turn them into blog topics quickly and easily. Let's walk through how we can do that. Step one, start with a simple prompt. I've simply entered, give me ten blog topic ideas for a gardening blog targeting beginners interested in indoor herbs. Now you want to enter your type of blog or website, and who your target audience are and what they're interested in. So mine is a gardening blog targeting people interested in indoor herbs and specifically not just anyone but beginners. So now let's send this to ChatGPT. This will now generate a list of article titles that are keyword friendly and beginner focused. Here we go. We have ten amazing blog topic ideas, and it will tell us what the focus on each blog topic is. Step two, you want to ask for variations by content type. So if you want to diversify your content, you want to enter something like this. I've written Now give me Blog topic ideas for how to guides, listicles, and beginner Mistakes in indoor gardening. This will give us a mix of content types, which will help us to appeal to different search intents. So we have some how to guides at the top here, and then some listicols which put simply articles which are lists. So they're pretty much always going to have numbers in the title. For example, seven indoor plants perfect for small apartments or 12 tools every indoor gardener needs. So we have our how to guides, our list of calls and our beginner mistakes. The next step is to add constraints for SEO. We want to make our prompts even more specific. So here we go. Generate blog ideas under 60 characters that include the phrase grow herbs indoors and appeal to beginner gardeners. Will help keep the titles SEO friendly, and there will be titles that people are more likely to click onto when they see them in search engines. So here we go, how to grow herbs indoors easily. Five herbs anyone can grow indoors. Grow herbs indoors without sunlight, top tips to grow herbs indoors and so on. That is an absolutely fantastic response. For the fourth step, you want to refine and expand. If a topic catches your eye, dig deeper. I have simply said, give me a detailed outline for the article 5 herbs, anyone can grow indoors. Now, ChatGPT will outline the post for you, saving you a ton of planning time. Here we go. So we have the introduction, and then we have each of the herbs with some information and key points that we should include in the article. And then we have general care tips and common beginner mistakes and the conclusion. Finally, if you're building a series of related posts, you want to try a prompt like create a blog post series of five articles that target different long tail keywords about indoor herb gardening. So there we go. I've now written that into the prompt field just here. That looks right to me so let's cltend. Now you're not just brainstorming, you're building a content strategy. So here we have blog post one, how to start an indoor herb garden from scratch. We have a main keyword, and then we have a focus point for the article. And then we have the second blog post, the third, the fourth, and the fifth. And then it's also told us why this series will work. Each article answers a distinct user intent. The keywords are highly specific long tail phrases, perfect for ranking in a niche. And together, the posts form a content cluster, helping you to build authority on indoor herb gardening. Then it's even asking us if we want help outlining or drafting one of these posts. But we're not going to do that just yet. Next up, we're going to take all of our ideas and organize them into a content calendar that we can actually stick to. But for now, that is all for this video. I'll see you in the next one. Once again, thanks, and goodbye. 11. Building a Content Calendar: Welcome back. So now you've got a list of great SEO blog post ideas. But how do you turn them into a consistent publishing plan? That's what we're going to do right now. We're going to build a simple content calendar with the help of hat GPT. Step one, we're going to ask hat GPT to organize our blog ideas. So we're going to use this prompt. Using the following blog post titles, create a four week publishing schedule, spread them out logically, and include recommended publishing dates. Now what you want to do is enter in the blogpost titles that you want it to use. However, I'm going to adjust this slightly and what I'm going to do is ask it to use these five blog posts just here. Now it says, using the blog post titles above, create a four week publishing schedule, spread them out logically and include recommended publishing dates. There we go. Now hat GPT will group your topics and assign suggested posting dates. You can copy and paste that into a Google Sheet or a notion board. Next up, we're going to add content types and keyword focus. So what we're going to say is for each blog post, suggest the content format. For example, how to list or guide the main keyword and a secondary keyword. This will give our content calendar, a structure, and SEO focus at a clear glance. So here we have five posts along with the format, the main keyword, and a secondary keyword. Now, I would also suggest adding due dates and assigning tasks. If you work on your own, you can add writing deadlines, editing deadlines, and a publishing date that you want to work towards. Or if you work with others, you can assign specific tasks and responsibilities. The final step is to make it reusable. We're going to ask Chat GPT to create a content calendar template that I can reuse each month for blog planning. Then we can save it into Google Sheets or Notion or any other planning tool you want to use, and you can repeat the process anytime you want. So there we go. I've sent that into chat GPT. I've simply said, generate a content calendar template I can reuse each month for blog planning. A content calendar keeps you consistent and consistency is key in SEO. So here we go. This is our blog content calendar template. We've got the weeks, the dates, the blog titles, the main keyword, secondary keyword, content format, and any notes. So now I've said, please fill this in using the five blog posts we have already confirmed. So here we go. This is absolutely fantastic. Week one, week, two, week three, week, four, week five, the date for publishing, the titles, the main keywords, secondary keywords, content format. So this one is a how to step by step guide, A listicL. This one's a how to tutorial, a problem solution guide, and a list of DIY projects. And then it's added some notes. Now this is just an example. We'll need to put in what is correct. For example, we could put draft in progress, ready for editing, outline completed, needs images writing draft or final draft ready for publishing. Now what you want to do is put this into your chosen platform, and you can change this each week or create a new one each week using the template so that you have a calendar that you can work along with so you know what you're doing when. So here we go. I've created a Google Sheets document, and I have titled it Blog content calendar. Then we are going to copy this table, and I'm going to paste it in right here into Google sheets. Now we're going to make a few changes so that there's enough space. Just drag these across. And there we go. Now, you can make some changes to this if you want. I want them to be aligned to the left. There we go. They're all aligned to the left, and the titles are centered. Now, I might do this in notion instead because I do prefer using Notion, but this just gives you a quick example as to how easy this is to do. So we have what week it is, what date it's going to be published, the blog post title, the main keyword for each post, secondary keywords, content format, and notes as well. So let's just change these all to be draft in progress, and there we go. That is our blog content calendar created. You can keep doing this over and over every single month to keep on track for publishing new and fresh content every week. So there we go. That is all for this video. I hope you enjoyed it, and I will see you in the next one. Once again, thanks, and goodbye. 12. Mapping Keywords to Content Clusters: Hello, and welcome back. In this lesson, we're going to take your keyword and blog ideas a step further by organizing them into content clusters. Why? Because Google loves organized topic based websites. Clusters help search engines understand your site structure and authority. So step one, ask ChatGPT to group your keywords. I have written group the following keywords into related topic clusters. Each cluster should have a main topic and three to five supporting keyword ideas. ChatGPT will organize your keywords into neat groups. These are your content clusters. Now, ChatGPT has already created the keywords that we want to use. We just need to scroll up to get them. So here we go. The keywords we're going to be using are these ones here. And this is the missing keyword opportunities from the competitor article we had ChatGPT look at earlier. So we have best indoor plants for beginnos and all of these. So we're just going to copy these and paste them in, and I'm going to remove all of these ticks because we don't need those. And let's click Send. So ChatGPT has generated each of these into topic clusters, each with a main topic and supporting keyword ideas. This approach will help you create content that targets related searches and improves SEO by focusing on specific subtopics. So we have the first one indoor plant care and maintenance. The main topic is indoor plant care, and then we have these four supporting keywords as well. Indoor gardening techniques, main topic and supporting keywords, and again, for all of the others. And then it's also said why this approach works. The next step is to turn clusters into pillar and supporting content. For each cluster, the main topic becomes your pillar post, and the supporting keywords become individual blogposts that link back to the pillar. This technique builds topical authority and improves internal linking. So let's start with this first one here. This means the main topic is the pillar post. So we'll write an in depth article about indoor plant care, and then we'll write a smaller article about a more specific topic for each of these. So these are these specific topics. And when we write these articles, they will link back to the main pillar post, which will be this blog post here. The first step is to visualize or list your structure. To do this, you can use a mind mapping tool or a simple list in Notion or Google Docs. And the final step is to use it for long term planning. Once you've got your clusters, you can build out your calendar with purpose. No more guessing as to what to write next. That's all for this video, but stay tuned because next we'll start writing SEO friendly blog posts using ChatGPT. So I'll see you in the next one. Thanks, and goodbye. 13. Creating SEO Friendly Blog Posts: Welcome back. Now that we have our content clusters, let's start writing an SEO friendly blogpost using ChatGPT. This will be your go to workflow for turning keywords into valuable content quickly and efficiently. So step one, start with a solid prompt. We'll begin by telling ChatGPT what we want. So this is my prompt template just here. This is write an SEO friendly blog post about certain topic. You need to insert your topic here. Target the keyword and then you need to insert your keyword, make it around 1,000 words and include a clear structure with headings, bullet points, and a call to action. What I'm going to do is go back to my content cluster, and I'm going to select this one here, indoor gardening techniques. And then we're going to target the keyword edible indoor gardens. So here we go. Write. An SEO friendly blogpost about indoor gardening techniques. Target the keyword edible indoor gardens. Make it around 1,000 words and include a clear structure with headings, bullet points, and a call to action. So, let's send that. ChatGPT will now generate a draft. It may not be perfect, but it is a great starting point. So here we go. We have a title, the Ultimate Guide to edible indoor gardens, fresh food at your fingertips. And we have the introduction section here. We have Wy grow and edible indoor garden. And we have some bullet points, best edible plants for indoor gardens, herbs, leafy greens, compact fruits, how to set up your edible indoor garden. Tips for keeping your edible indoor garden thriving. Delicious ways to use your indoor harvest and start your edible indoor garden today. Next step is to refine the structure. If the structure isn't quite right, you want to guide it. So for example, you can have it rewrite the introduction if you're not happy with the introduction. This may not be quite long enough, or you could ask it to add FAQs to the end based on frequently searched questions in Google. This will boost your SEO by targeting more long tail keywords. So I'm going to ask it to do both of those. So here we go. I have said rewrite this with a stronger introduction and also add FAQs to the end of the post based on relevant questions people ask Google. So the FAQs, especially, are going to be fantastic for boosting the SEO for the post. So we have the new introduction here, which, to be honest, doesn't seem super different. It's only two paragraphs. Quite similar, but we can leave that for now. That'll be okay. And I'll scroll down to the bottom. And we have the FAQ section as well. Okay, that is fantastic. However, I do think each section needs a couple of paragraphs, not just bullet points. Well, not the FAQ section. So each of the sections, other than FAQs, need a few more paragraphs as only having bullet points is not enough. So let's send that off. And I'm hoping this will be a bit better. Okay, so the intro is fine. Two paragraphs is fine for the introduction. You're going to get straight into the article. And then we have, why grow an edible indoor garden. So previously, it had a sentence and then some bullet points, and then another sentence. Okay. This is annoying because it's just got rid of the bullet points rather than keeping the bullet points and adding the paragraphs. Okay, this is very good, but I do still want bullet points, as well as the paragraphs to break up the content and make it more readable. We just need to refine the blog posts that it writes, just so that it's perfect for our blog. So let's hope now this is better. There we go. So with the introductions, fine, still. The first section, we have our paragraphs and our bullet points. The second section, we've still got the paragraphs and also well, a paragraph and the bullet points here as well. The third section, we've got a paragraph, some bullet points, and then another sentence, some tips. Okay, I think this is looking much better, and I'm liking the Emochs as well as they are very relevant to the content that they're with. So they look absolutely fantastic. And then delicious ways to use your indoor harvest. The FAQs, of course, start your edible indoor garden today. Okay, so that is much better. The next step is to personalize and edit your content. So even with a great AI draft, it's also important to add personal examples, refine the tone to match your brand, and also double check facts and links. Because remember, Google rewards originality, not copy and paste content. Put this into Google Docs or whatever platform you want to write your articles in, and then you can add your own personalizations to it, make it absolutely perfect, add a few more paragraphs where they're needed, and then you are ready for the final step, which is to use the content in your content management system or wherever your blog is posted. So once your blog post is ready, paste it into Wordpress, Webflow, or wherever you host your blog and be sure to format it cleanly and add internal links to the other posts in the content cluster you created. So if we just scroll back up we will also create blog posts for the other topics in our content cluster, as you can see just here, because they're relevant to each other, you can also link them to each other as well. Now we just scrolled back to the bottom. And just like that, you've created a well structured SEO friendly blog post with the help of ChatGPT. That's all for this video, but in the next one, we'll be writing meta titles and descriptions that actually get clicks. So I'll see you in the next one. Thanks and goodbye. 14. Writing Meta Titles and Descriptions: Hello, and welcome back. Now that we've written our first blog post, the next important step is crafting your meta title and description. This is the text that shows up in Google search results for your webpage. So you have the title for the page and the description, and this needs to be written well so that people are more likely to click onto it. So these two pieces of text are key to getting clicks, even if you're already ranking in search results. So step one, what makes a good meta title? It needs to be around 50 to 60 characters. It needs to include your main keyword, and it needs to be clear, clickable and relevant. Let's get ChatGPT to help us to write our meta title. So here we go. This is the prompt that we're going to be using. Write free meta titles for a blog post about your topic, and the topic is indoor gardening for beginners, targeting the keyword, edible indoor gardens. Now, of course, you will enter your own keyword. Make them under 60 characters and compelling. So let's send that in to ChatGPT, and ChatGPT will give you some strong options to choose from. Here we go. So we have free SEO friendly meta titles generated. We have Grow edible indoor gardens, a beginner's guide, easy edible indoor gardens for new gardeners, and start edible indoor gardens at home today. So there we go. We have three options to choose from already for our meta title. The next step is to create a meta descriptions. So what makes a good meta description? It needs to be 150-160 characters. It needs to expand on your title with context, and it needs to use a call to action or value Hook. So this is the prompt that I would use, right, free SEO friendly meta descriptions for a blog post about, and then that's where you would insert your topic. Keep them under 160 characters and include a CTA, which is a call to action. Now, I'm not going to keep it just like this. I'm going to change it slightly because it already knows what the article 0R blog post is. So I'm going to say for this blog post, and we don't need to put the topic because it knows it because of already generating the meta title. I write free SEO friendly meta descriptions for this blog post, keep them under 160 characters and include a call direction. There we go. And fantastic. We have free options for our meta descriptions. Grow fresh herbs and greens indoors. Learn easy tips for edible indoor gardens and start harvesting today. Want fresh food year round. Discover how to create an edible indoor garden at home, start growing now. And finally, must start edible indoor gardening with our beginner friendly guide. Fresh, homegrown flavors await, read more. So there we go. We have three options for our meta description. Then you could also use ChatGPT to change the tone. So you could ask it to make the tone more friendly, formal, curious, fun, wherever you want the tone to be based on the tone that you will use on your whole blog. So I've given it a super simple prompt. Please make the tone informative but fun. So let's see what it's given us. Ready to jazz up your meals, grow herbs and greens indoors with our easy edible garden guide. Fresh flavors await. Let's get blunting. And then we have craving fresh basil on demand. Learn how to start an edible indoor garden and turn your kitchen into a tasty jungle. It's easier than you think. And finally, say goodbye to the wilted store herbs. Discover fun foolproof tips to grow an edible indoor garden and keep your dishes bursting with flavor. So if you like this tone, you can continue using this tone for your other content. But if you don't, you can change it up. It is completely up to you. Finally, the third step is to apply it to your blog post. Once you've chosen your favorite title and description, paste them into your blog post settings. Most platforms like Wordpress and Webflow have dedicated SEO fields for this. Just to show you a really quick example, how to apply it to a blog post in Wordpress, I've opened the Admin panel for one of my WordPress websites, and you can see this is a blog post on my website. In order to add the meta title and description, I highly suggest installing the Rank MAF SEO plugin to a WordPress website. Then within the blog post Editor, simply click onto this icon here, and it will open the Rank Math settings for this page. You can enter your focus keyword. You can view the preview of how it look like in search engines. You can see an SEO checklist of things you need to complete, and you can also edit your meta title and description, which is what we're trying to do right now. So to do that, you want to click the Edit Snippet button. And then you can add your meta title and your meta description just here. So that is super easy to do, and it just takes a couple of seconds. And once you've entered in your new title and description, you can close out of that and save your blog post. So there we go. That is all for this video. Before I end, though, I just want to give you a few quick tips. Don't ever stuff your content with keywords as this is seen as spammy by readers and also, more importantly, by Google. You simply need to focus on clarity, interest, and relevance. So that's it for Metadata. Next, we'll make sure your content is formatted for both readability and SEO performance. So that's all for this video. I'll see you in the next one. Thanks, and goodbye. 15. Formatting Content for Readability and Engagement: Now that your content is written and optimized with keywords, let's make sure that it's easy to read and engaging both for humans and search engines. Google pays attention to how users interact with your content. If they stay longer, scroll and don't bounce immediately, that's a good sign. So how do we format our content for better engagement? Number one, you want to use short paragraphs. Aim for one to three sentences max per paragraph. Big blocks of text are intimidating on screens. Number two, use headers to break up content. Use H two and H free headers to organize sections clearly. You can even ask ChatGPT to rewrite a blog post with H two and H free subheadings for clarity. Now, I'm not sure how well this is going to work, as the blog post it wrote was already pretty well formatted. But let's see what it does here. Yeah, it's pretty much the same because it was pretty well written already. Because the page will have a H one heading for the title, and then these will be H twos, and this would be a H three. So each section will have a H two and a H three below it. As you can see, that is absolutely fantastic. That looks absolutely fine to me. The reason you want to do this is to add a hierarchy to your text as that really helps search engines to read your content, of course, it helps people too. Number three, you want to add bullet points and numbered lists. These help readers scan the page quickly. And they also make complex info easier to digest. So like we have in this article here, having these bullet points makes it much easier to read rather than loads of paragraphs you have to read through. A reader can then quickly scan through the blog post and understand the information within it much easier. Number four, is add bold, important phrases. Highlight key takeaways or must know ideas to guide the reader's eye. So pieces of content like this, using the emojis and bold text will catch the reader's eye and help them to take in important pieces of information. Number five is include visuals or embedded media. If you can, you want to add images, graphics, or videos. Visual elements like these keep people on the page for longer. If you have images that you could add to an article like this, so we could add relevant images or videos or even graphics with data, and it will make the content even more engaging. And finally, number six, add a call to action at the end, just like ChatGPT did in this blog post here. We've got ready to get started, download our free indoor edible Garden starter checklist or leave a comment below. We'd love to hear about your edible garden plans. So this is a call to action because quite simply, you are getting the reader to take an action. You can even ask ChatGPT to rewrite your post for better readability. For example, you could say, improve the formatting and structure of this blog post to make it easier to scan and read online, and then of course, add your blog post content to the prompt so they know what you're talking about. Simple adjustments like these can dramatically improve user experience and also SEO performance. That is all for this video. Next up, we'll start optimizing older content to give it new life. Thanks and goodbye. 16. Auditing Existing Blog Posts with ChatGPT: Hello, and welcome back. Now let's talk about how to use hat GPT to audit your existing blog content and uncover quick wins that can boost your SEO. Instead of starting from scratch, improving old posts can give you faster results. Let's walk through a simple process using hat GPT. Step one, you want to start with a published blog post on your website. I am on my website right here. I'm just going to click onto the third page and I'll go into a random article here. Let's go for this one, social media marketing secrets for Ecommerce success. And this was in 2024. So it looks pretty good, but I'm sure we can improve it. So what you then need to do is copy the text from an article that's Audi live on your website. I'm going to use this one here. Ideally, choose a post that ranks poorly or has dropped in traffic because you want to choose a post that needs improvement. Now I'm going to give you an example, so I'm just going to use this one right here. You can either copy the content within the post or you can copy the pages URL. But for this example, I will copy all of the content. And there we go. So now that has been copied. So let's go back to chat GPT. I'm going to paste the article into here, but we do need to put our prompt at the top. So the main prompt is this. You are an SEO expert. Please audit the following blog post for opportunities to improve on page SEO, keyword usage, readability and engagement. And then I've said, suggest specific changes. So here we go. Let's see what it says. So keyword usage and SEO opportunities. Primary keyword. The core phrase should be clear, and it looks like you're targeting social media marketing for ecommerce. However, that exact phrase doesn't appear enough. So here we have some actionable suggestions. It says, add the primary keyword to the title and in the first paragraph. And then for subheadings, you want to consider adding keywords like these two here. And then it's basically saying to add variations of that keyword so that we are ranking for multiple keywords. So it integrates synonyms and related terms throughout. And it's given us some examples, and it says, An example rewrite successful social media marketing for ecommerce or social selling requires. So there we go. And then we have some on page SEO improvements. Title and meta description. The first line could double as an engaging meta description. Add a clear H one at the top with the main keyword. Then of course, structured headings. This is what we were talking about before with the hierarchy, and then internal linking, add links to other relevant articles on your site if you have them. External linking, add authoritative external links. For example, link to official guides from Instagram, Facebook, PintSt and other social media platforms about their shopping features. And then we have image t text and media, embed images or infographics, showcasing examples of shoppable posts, user generated content campaigns, and add creatives. Then it says to add a descriptive Out text to images with your keywords. Then it's even given us readability and engagement tips as well. Make the paragraphs shorter, add bullet points and lists, add call to actions, and add examples and data. We've also got content depth and authority, expand key sections. And also add an FAQ section as well. This is great for SEO as it captures long tail queries and user engagement. It's even given us some example FAQs that we could add also some final notes as well. Be consistent with branding, optimize for mobile, and add schema markup as well. However, this is more advanced, so you don't need to worry about this bit quite as much. And then finally is giving us a summary of key changes that we need to make in order to further optimize our article. So for step three, we need to review these suggestions. You can then take that feedback and apply it directly to your post in your content management system like Wordpress or in your text editor, wherever you write your blog posts. And here's a quick bonus for you as well. This is another prompt that you can use. And it says, based on this blog post, suggest three new sections I could add to increase keyword coverage and value to the reader. So let's click Send. First of all, we have measuring social media ROI, which is return on investment for ecommerce success. And then it said, why we should add it and what to include. Choosing the best social media platforms for your ecommerce niche and building a social media content calendar for ecommerce brands. And it's even given us some combined benefits. Auditing we have chat, GPT is fast, insightful and doesn't require expensive tools. So that is all for this video. In the next one, we'll take this fervor and learn how to refresh old content to improve search engine rankings. That is all for this one, though. So thanks and goodbye. 17. Refreshing Old Content for Better Rankings: Welcome back. So once you've audited an old blog post, the next step is to refresh it for better SEO performance, and ChatGPT can help streamline this entire process. Refreshing old content is one of the easiest ways to improve your rankings without writing an entirely new article. So the prompt I'm using is this one here, and it says, This blog post was originally written in and then enter the year that you wrote it, please review it and suggest updates to make it more current, relevant, and SEO optimized in whatever the current year is. And then, of course, enter in the blog post content or the URL for that page. This gives ChatGPT the context it needs to modernize your content while keeping your voice and structure intact. Once again, I'm just going to select a blog post from my website. All of these blog posts are quite old as I've not updated the website in over a year at least. But let's go through to one of the older ones. And I think that this one here is going to be a good one to use. This was posted in 2022, nine Instagram marketing strategies for bakeries. Now, it looks like a decent article, but I'm sure there are improvements that can be made. So I've just copied the URL for the page because I don't want to copy all of the content, and now we're going to go back into ChatGPT. And I will say that it was posted in 2022, and we want to update it. So it's relevant in 2025. Then I'll enter in the URL for the page. Okay, so we have got the response from ChatGPT which says, of course, I reviewed your blog post, and then it says, It's a great approachable guide with specific ideas for Bakers. But since it's from 2022, updating it will both improve relevance and help it rank better in 2025. Here is a detailed audit with specific suggestions. So first of all, we have high level observations. This piece is practical. Good use of headings, bullet points, and images. Though some images could be updated for freshness and quality, mentions of outdated Instagram features need removal or replacement. Then it says that there's no coverage of new art Instagram trends, for example, reels templates, AI powered tools, updated shopping features, and Instagram broadcast channels. Keywords could be better optimized for current search demand in 2025 and the post would benefit from recent examples, stats or references to signal freshness to both readers and search engines. So here we have specific updates and recommendations. First of all, refresh keyword targeting. And then it says that the core keyword is strong, but we should add and sprinkle newer high volume keywords. And then it's also giving us an example intro update that we can use. Then we have update, outdated or missing strategies. So there we go. It's telling us what we need to update. Next up, modernize the visuals, replace outdated screenshots, add examples of bakery specific reals or trending formats, and consider adding short demo videos. Next, we have add current data and examples, expand local SEO relevance, improve on page SEO, enhance engagement opportunities. For example, we could add a call to action like this one here. And then a bonus, which is consider new sections, best Instagram hash tags for bakeries in 2025, and how to measure Instagram success for your bakery. And then it's just telling us the things that we must do to improve this article. So a lot of this is optional, but these are some of the things that we absolutely must do. For example, replace outdated Instagram features, refresh headings and keywords, add recent data, modernize visuals, add local SEO and engagement focused tips, and expand content with FAQs, new strategies or bonus sections. There we go. ChatGPT has given us an in depth response as to how we can refresh this article that was written in 2022 for 2025. The second step is to improve keyword targeting. We're going to use this prompt here, which says, based on this article and the primary keyword, which is then where we'll enter the primary keyword, suggest improvements to boost keyword usage without keyword stuffing. So the primary keyword was Instagram marketing for bakeries. So we'll just enter that and we can send that off to ChatGPT. Okay, so where the article falls short, the exact phrase doesn't appear too many times. There's inconsistent mention of synonyms or related keywords, and some H two and H three headings don't contain keywords at all. This is an easy place to improve on page SEO naturally. So here we go. We have specific keyword improvements. Optimize the introduction. Instead of Instagram is a great tool for bakeries. Use this sentence here. Instagram marketing for bakeries is essential in 2025, helping you connect with local customers and showcase your treats with engaging content. This places the primary keyword naturally in the first hundred words, which search engines favor. Add keywords to headings, and it's given us some examples. The improved heading should say use Instagram stories for bakery marketing. And another example it's given us engage with your customers. It would be better if it says, engage with your customers using Instagram marketing for bakeries. You don't need the primary keyword in every heading, but adding it to two to three H twos significantly strengthens on page signals. And then we need to sprinkle related keywords. For example, Instagram als for bakeries, bakery Instagram marketing tips, and so on. And then we have an example sentence upgrade. I'm not going to read through all of it because I don't want to waste your time. Add a keyword rich F. So at the bottom of the article, add an FAQ section. What's the best way to start Instagram marketing for bakeries in 2025? Begin by setting up a consistent posting schedule featuring grills, stories and customer testimonials. Optimize your Instagram profile, so it's easy for customers to find your bakery and order online. And then number five, expand the conclusion with the keyword. Instead of a generic closing line like these tips will help your bakery grow, try something like with these strategies, you can master Instagram marketing for bakeries and turn followers into loyal customers who crave your baked goods. Finally, number six, include keyword in image t text. If you add or update your images, use descriptive Alt text like Instagram marketing for bakeries, example of cake shop reels, or bakery Instagram post showing decorated cupcakes. This massively helps Google Image search and reinforces topical relevance. And then we've just been given a summary of the keyword usage improvements, which is everything we've just gone over. The next step is to add value to your art school, and we're going to do that with this prompt tier. What expert insights, data, examples, or FAQs can be added to this post to improve value and authority? This is a great way to keep your content competitive. So we have expert insights. You can add a quote from current social media marketing experts. And we have an example here. We have recent data, platform engagement statistics. In 2025, Instagram reals have had an average engagement rate of 3.5% across small business accounts compared to just 1.2% for photos. And then we'd have to credit where we got this statistic from as well. 80% of Instagram users say they decide whether they visit a physical store based on Instagram content. And once again, you'll give credit to where you got that data. We have some real bakery examples. Now, these are made up examples, but we would be able to put in some real examples, and then it's given us a potential FAQ section. How often should bakeries post on Instagram? Instagram ads worth it for local bakeries and other relevant FAQs. And finally, we have additional value builders. For example, add short interviews or quotes. You could interview a few bakery owners about what strategies have actually worked for them in the past year. You could add visual examples, or you could add free tools or downloadable resources like a checklist or a content calendar template for Bakery Instagram planning. And then this is how this helps our article. So this will increase authority, engagement, and SEO. And finally, step four, get a refreshed meta title and description. So we're now going to get ChatGPT to write a new meta title and description for this article. Please write me a new SEO friendly meta title and description for this refreshed article. Give me three options for each. So here we have three new meta title options we can use for the article and three new meta descriptions as well. So you just need to select which you think is the best and you can use them on your article, whether that's on Wordpress, Webflow, or wherever you host your content. Once you've got your updates, simply make the changes in your content editor, and if appropriate, you should consider republishing the post with a new date. Refreshing your articles with ChatGPT equals faster updates, higher value, and better search engine rankings. Next, let's look at improving your internal linking strategy with ChatGPT. But for now, that is all for this video, so I'll see you in the next one. Thanks and goodbye. 18. Improving Internal Linking Structure: Internal linking is a powerful and often overlooked part of SEO. It helps Google understand your content structure and keeps visitors on your site longer. In this video, we'll use ChatGPT to analyze content and suggest internal links that improve your SEO and user experience. Now this first prompt is really good if ChatGPT knows a lot about the content on your website. It's worth opening a previous ChatGPT chat so that there are past responses within it. Where you've mentioned a lot about the content in your blog. Then you simply want to write this prompt. Here's a blog post about and then enter the topic. Can you suggest other related topics I've written about that this post could internally link to? Let's head over to my website and go to the blog page. Let's click on to this one here. For the topic, I'll put brand loyalty or building brand loyalty, and then I will enter in the page URL below it. So here we go. We'll enter in the topic, and I've already pasted in the URL for the page. So here's a blog post about building brand loyalty. Could you suggest other related topics I've written about that this post could internally link to? And then I've entered the URL for the post. Now to make this work better within this prompt, you could add the titles for all of your other articles, but I understand that could take a long time if you have a lot on your website. However, it looks like it's already through this link for this post, looked at the other articles on my website and looked at the topics of each article and suggested some related articles I've written that are perfect for internal linking. As you can see, it's found the Instagram marketing strategies for bakeries. However, that one was already in the chat further. But it's also found other examples as well, the power of user generated content for small businesses, creating a social media content calendar, how to leverage social proof to increase online sales. And you can also click on each of these links to see the URL for them. Instagram real ideas. This is fantastic. Then it says link to this article underneath each of them and suggested anchor text for each of them as well. Then at the bottom, it's how to use these internal links, add them naturally, avoid forcing links and use descriptive anchor text. Now, step two would have been to get suggested anchor text for the links where you're going to be internal linking. However, it's actually already done that for us. Now, I will just give you the prompt that I was going to use anyway, just in case it didn't give you the suggested anchor text below each of these options. So the prompt I would have said was suggest natural anchor text from this article to use when linking to these related posts. So I'm still going to into this just to see what it gives us. There we go. So it's pretty much the same. However, I've just done this basically in case in this prompt, it didn't give you the suggested anchor text. It will definitely generate it for you now down here in this prompt here. So that is absolutely fantastic. And finally, we have at step three. This is to improve the linking structure across our website. So we're going to use a higher level prompt for this one. So here we go. So far, I've written suggests a smart internal linking strategy that groups posts by topic and improves site structure. I've added, you can access all of the blog posts on my website via this link. And now I just need the blog page link. And send that in. And here we go. So here we have the response being generated. That's a smart move, thoughtful internal linking based on topical clusters. We'll strengthen your SEO, improve user experience, and signal to Google how your content relates. I've checked the posts listed on your blog page, and here is a practical internal linking strategy that groups them into clear topic clusters. So first of all, we have Instagram and social media marketing cluster. Have the key posts and the linking approach. Then we have local and small business marketing cluster. Again, key posts and linking approach, website and ecommerce optimization, and then it's given us a strategy to connect clusters. So in each cluster, make sure every post links to at least two to three other posts in the same cluster. The main hub post summarizing the cluster and one to two relevant posts from a different cluster for broader site connectivity. Then implement hub and spoke structure. So create Pillar pages that summarize each cluster topic and link to individual articles. So a Pillar page would be a sort of ultimate guide. As you can see here, ultimate guide to Instagram marketing for small businesses. Within this post, you can link to your Instagram related posts, and then we have local marketing strategies for small businesses. Here I would link to the social proof, loyalty, and Google My Business posts. Then it's highlighting the importance of using contextual descriptive anchor text. Always link with relevant phrases, for example, how to create an effective Instagram content calendar instead of just writing, click here. Contextual linking improves SEO and user experience. As a bonus, it says, add related posts widgets. At the end of each post, add related articles section with three to four articles in the same cluster. This improves dwell time and reduces bounce rates, and it's even generated a visual example of a site structure. So we have the hub posts, which I would call the pillar content, which is basically where you would go for everything. And then we have more specific posts that we can link to from the pillar content. And here we have the other examples. And the benefits of this strategy, this improves SEO, boosts the amount of time that users spend on your website, makes your site structure easier for Google to crawl and builds your authority on each topic. Now, I've also got two bonus tips for you here as well. ChatGPT can even help you find orphaned pages. These are posts that aren't linked to from anywhere else on your site. So now I'm going to ask ChatGPT which of the posts on my website are likely to have no internal links pointing to them. This will help us to find the gaps in our linking structure. So here we go. I've written the prompt and sent it in. As you can see, it is saying about identifying orphaned content, just like I said, and it's given us some of the posts that are likely to have no or few internal links pointing to them. So it's given us some examples, and then it's saying why these are important to fix and not just why they're important to fix, how we can fix them as well. So add contextual links to these posts from related hire traffic articles, create hub pages and use related article widgets. Now, the final tip that I'm going to give you in relation to internal linking is to get ChatGPT to suggest new content clusters for your website based on the types of content you post. So I've simply written, please can you give me ten ideas for new content clusters based on the type of content that I post on my website so that I have more pages that can link to each other. So first of all, Instagram marketing for local businesses, the Pillar page or the cluster hub would be a complete guide to Instagram for local shops and service providers. And then it's given us some article ideas that can be within this cluster. Then we have building customer loyalty for small businesses, along with the Pillar page and the article ideas. Social media advertising on a budget. So this is completely new. I've not posted any of these, but it's given us a completely new cluster we can create, visual content creation for non designers. This will be things like Canva and graphic design, mastering Google tools for small businesses, Google My Business, Google reviews, Google Analytics, Google Trends, and so on. Content planning and calendars, and there we go. It's given us loads of ideas. And it's also told us why these clusters work. They match the current style of content on my website. Each cluster gives us multiple new post ideas that link naturally to each other and our existing posts. They position us as an authority in specialized areas, not just general social media tips, and they are perfect for creating pillar pages, therefore, greatly improving the internal linking and SEO for your website. So there we go. That is all for this video. By improving your internal linking, you make your site more helpful for readers and more understandable for search engines. 19. Using ChatGPT for YouTube SEO (Titles, Descriptions, Tags): Hello, and welcome back. If you're creating content on YouTube, SEO still plays a huge role, and yes, ChatGPT can help with that too. In this video, I'll show you how to use ChatGPT to generate optimized titles, descriptions, and tags for your YouTube videos. Step one is to start with the video topic. What we're going to do is say to ChatGPT, I'm uploading a YouTube video about and then enter the topic. Can you write an SEO friendly title that includes relevant keywords and encourages clicks? My topic is how to build a website on Shopper Fi. So let's send that. And here we go. So we've been given five different optimized video title ideas. The second step is to write the video description. So I'm going to say to ChatGPT, now write a compelling YouTube description for this video, including relevant keywords and a call to action. Here we go. Here is an optimized description for our video. So we have the first sentence which will grab the reader's attention. Ready to build your own Shoppy website. In this step by step tutorial, I'll show you exactly how to create a stunning professional Shopfy store from scratch. Perfect for beginners in 2025. Then we have some bullet points, what the viewer will learn and a final sentence. Then we have a section of keywords. Don't forget to comment and subscribe. Useful links. So, for example, we could have an affiliate link, resource links, links to a free Shoppy Trial, or a link to our own website. ChatGPT has also generated some example chapters, which can be used as timestamps in the description. Finally, we need to generate some tags for our video. The prompt I have written for this is give me a list of ten to 15 YouTube tags for this video that are relevant and help with discoverability. Let's hit Enter. Here we have a list of ten to 15 relevant SEO friendly YouTube tags to boost our videos discoverability in search and related videos. That is absolutely fantastic. We can copy them and put them in the tags section for our video. Now, as a bonus, we're going to have a look at finding content gaps. So we're going to say what related topics or video ideas are people searching for on YouTube related to the video topic? So we're going to put the video topic in just here. How to build a website on Shopper fi. And let's hit Send. So here we have some related topics and video ideas that people are actively searching for on YouTube. Shopper fi Themes. We have Best Free Shopper fi Themes for beginners, comparing premium and free Shopper Fi themes design and branding, products and inventory, Shopper fi apps and integrations, marketing and SEO, technical and advanced, and then we have other popular video formats. And under each of these sections, we have some video ideas. So this gives us other video ideas that are related to the video we are currently optimizing. Now, if you have already uploaded and published your video on YouTube, simply go ahead and open that video and copy the link to it. Then go back into ChatGPT and we're going to create a new prompt. Okay, so for this prompt, I've written R a YouTube SEO expert. Optimize the following YouTube video with a new title, description, keywords, tags, and any other recommended improvements. Then I've entered the YouTube video URL. Let's send that in to ChatGPT. And here we go. So here is a complete optimization package tailored for our video. First of all, we have an optimized title, which is EssioFriendly and clique worthy. So we have the new title and why it's better. Then we have a fully optimized video description for our YouTube video, and the video chapters will be the timestamps within our video. We'll have to make them ourselves so that they actually fit in with the video, and a few other sections here we could change or remove just to make sure that it fits in properly to our video and makes sense. Then we've got a list of optimized keywords. Fantastic, and also some optimized tags as well. Which we can copy and paste into the tag section of the video. We also have some recommended additional improvements, the thumbnail, and we should add a pinned comment, summarizing the video with a call to action. And as well as that, we need to make sure that there is an end screen and cards where we can link to related videos to keep viewers on our channel. So there we go. ChatGPT has generated an entire optimization package for our YouTube video. So YouTube SEO doesn't need to be a guessing game. ChatGPT gives you a smart starting point so you can focus on being creative. That is all for this video. I hope you enjoyed it, and I'll see you in the next one. Once again, thanks and goodbye. 20. Local SEO Prompts for Small Businesses: Hello, and welcome back. Local SEO is essential for small businesses looking to stand out in their community. Whether you have a brick and mortar store or offer local services, ChatGPT can help you improve your search engine rankings. In this video, we'll explore how to use ChatGPT to optimize your business' online presence with local SEO. The first thing that you can do is create location based keywords. So to do that, we're going to use this prompt here. I run a business to the type of business that you run in and then enter the location. What are the best keywords for my business in my area? So for this example, I'm going to say a CAT cafe in San Francisco. So, I run a Cat Cafe in San Francisco. What are the best keywords for my business in my area? And then send that off to ChatGPT. And ChatGPT will now generate relevant keywords based on your location and type of business, helping you to target potential customers nearby. So here we have our results. These are Geo targeted for San Francisco. And there we go. We have all of these keywords that we can use. The next step is to generate a Google My Business description. Now, what is Google My Business? Quite simply, it's a profile that businesses can use to stand out on Google. You can have a quick look here. This is the website for Google My Business. This is where you can sign up and get started. It's completely free to use. It's very easy to set up and you can personalize it for your business. Then when someone types in a location based search for a business, yours will come up if your location is searched for. So here we go. Here's some more examples. You can easily reply to customers questions, respond to reviews, and create posts, offers and events via your Google My Business profile. So we're going to use ChatGPT to generate a Google My Business description. And here is the prompt that we're going to use to do that. And we're going to say, write a Google My Business description for my and then enter the type of business and your location, include keywords related to my product services and the local area. So let's type again Catcaf in San Francisco. And let's hit Enter. Having a highly optimized description on your Google My Business profile will help improve your business' visibility on Google Maps and search results. And here we go. Here is a fantastic description that has been generated for us in a matter of seconds. I'm not going to read through all of it, but the opening line is welcome too, and then enter the name of the cafe. San Francisco's coziest cat cafe experience. So there we go. That is absolutely fantastic. And there's even a call to action at the bottom, which is highly recommended for everyone to have. Book your visit today and discover why we're one of the most loved cat cafes in the Bay Area. Next, what we're going to do is use ChatGPT to suggest local blog topics. So I have written, What are some blog topics that I can write about that would attract local customers in San Francisco for my cat cafe. I think I should probably say to my Cats cafe, actually, instead. So then let's hit SEND And ChatGPT will suggest content ideas that tie into your local community's interests or needs, which is perfect for local search traffic. So first of all, we have local interest and cafe topics. We have five ideas right there. Then we have behind the scenes and community blog topic ideas, events, tips, and seasonal content, and there's five ideas for each. So that is absolutely fantastic. Next up, we're going to create local SEO friendly website content. So the prompt we're going to use here is can you write SEO optimized copy for the homepage of my Cat Cafe website in San Francisco? You will just enter your own business and your business location. And ChatGPT will craft a compelling description that incorporates local keywords, helping your website to show up in the search results when people look for businesses like yours nearby. So here we go. This is what ChatGPT has generated. We have the introduction section. Welcome to and then our cafe's name, San Francisco's coziest Cat Cafe experience. And it's got some good puns in there as well. And then why people should visit our cafe, local favorite in San Francisco, book your visit today and some keyword ideas that can be used naturally throughout as well. And then at the bottom, you can see it's even asking us if we want to write an about page or a menu page or create Google Snippet meta descriptions for this specific page. So it already knows more things that it can do to help us. But what we are going to do next is build local citations. So we're going to use a super simple prompt here. What local business directories can I list my cat cafe website in San Francisco? I probably don't even need to write website. So I'll remove that and hit Send. ChatGPT will now give us a list of local directories where we can submit our business for extra visibility. So here are the top local business directories. Google My Business, Yelp, Apple Maps, Bing Places, next door, Trip Advisor, Foursquare and yellow pages. These are the general business directories which everybody can use and every business. And then we have the niche directories for cat cafes and pet related businesses. And then we have San Francisco and Bay Area specific directories. Then finally, it's given us some tips for listing our business on each of these directories as well. Keep your NAP, which is your name, address, and phone number for your business, 100% consistent across every listing. Use high quality images relevant to your business. This would show cats, the cafe interior and drinks, add relevant keywords in the business description. And ask CAPI visitors to leave reviews, especially on Google and Yelp. This will massively help to boost your website and business in local based searches that are related to your business. If someone types in cafe in San Francisco or even more specifically Cat Cafe in San Francisco, this made up business that I've created will want to show up highly in those search results, and this is how we'll do just that. I will stress it is important to encourage your customers to leave reviews. A good local reputation can significantly impact your SEO. Optimizing for local SEO, you're ensuring that potential customers in your area can easily find your business. There we go. That is all for this video. I hope you enjoyed it, and I'll see you in the next one. Goodbye. 21. E Commerce SEO Product Descriptions and Category Pages: EMs SEO is all about making sure your products and category pages are easily found by customers and search engines. ChatGPT can be a valuable tool to help you create optimized content that not only ranks well, but also converts visitors into paying customers. In this video, we'll explore how to use ChatGPT to enhance your Ecommerce product pages and category pages. So first of all, we're going to use ChatGPT to create SEO optimized product descriptions. To do that, we're going to use this prompt here. Write a product description for A and then enter your product name. That includes the following keywords and then have a list of the keywords that you want to use for this product. You should, of course, already have your keywords before doing this. The tone should be persuasive, informative, and targeted towards buyers looking for and then the product benefits. Now you can always alter the tone based on your business and your type of products, but this is an easy way to start, and then you can alter the prompt from this base. So we're going to generate a product description for these sunglasses here. So these are on a website called SunGod. These are called the Vulcans, and they're part of the limited edition, McLaren F one Team collection. And I think I will also enter the product URL. Into the prompt as well. We could actually do with and without just to see the different types of results it gives us. But first of all, I'm going to get the information from this product. So we now have right a product description for limited edition sunglasses, Vulcans, part of the McLaren F one team collection. That includes the following keywords. We're going to use a few keywords here, and the tone should be persuasive, informative, and targeted towards buyers looking for and then we'll enter some of the product benefits. So their product description is actually quite short. Now, because they have celebrities endorsing these products, they don't need to do much for them to sell well. So let's see what we have here. So I'm basically picking out phrases from their current description that we can use in our prompt. Okay, so I've added a few keywords here. So we have write a product description for limited edition sunglasses, Vulcans, part of the McLaren F one team collection. That includes the following keywords, limited edition sunglasses, as worn by Lando Norris and lifetime guarantee. The tone should be persuasive, informative, and targeted towards buyers looking for impact resistant, customizable sunglasses for cycling, running and water sports. So I think that is enough to start with, and ChatGPT is going to start generating a description that incorporates our target keywords and is rotten in a way that resonates with potential buyers. So here we go. Let's see what it has generated. So we have a headline, two paragraphs that seem to read well based on a quick glance, some key features, and a call to action at the bottom, which is absolutely fantastic. So in a matter of seconds, ChatGPT has generated a fantastic product description that is optimized, uses our keywords and reads really well. Next up, we're going to be optimizing category pages. So we're going to go ahead and create a new chat because I'm going to be using a different example website, and we're going to use this prompt here, write an Eiofriendly category page description for a section of and then enter the product category on my website, use keywords related to the product category, and focus on what makes this category stand out to buyers. And for this example, we're going to be on this website here, and the category is gemstone bracelets. And as you can see at the moment, they have this short description, and I'm sure they'll have something else at the bottom, hand made in England. Okay, so that looks good to me. So it's simply going to paste in the product category in these two places. And go ahead and click Send. This will help us to optimize the category pages for search engines, improving their visibility, and helping customers easily navigate our store. So here we have a highly optimized description for the gemstone bracelets category page. It's four paragraphs long, and it looks really good to me. You can quickly read through that if you want. And next up, we're going to be crafting meta descriptions for product pages. The prompt I have written for this one is write a compelling meta description for a product page and then enter the product name, keep it under 155 characters, include the keyword and then enter the target keyword and make it appealing to someone searching for and then enter the product benefits. We are going to pick one of these gemstone bracelets. Let's see this one here. So I'll copy the product name. And then we're going to get the target keyword and then we'll enter some product benefits as well. I'll be honest, this website looks like they have done a fantastic job with the descriptions for their products. But we'll still go ahead and use ChatGPT just so you can see an example. To be honest, I think the keyword pretty much is the product name. So I'm going to enter that again for the target keyword. I might just remove blue as that's not really needed. Okay, and then some product benefits. I'm just going to use this phrase here as that sounds quite nice. So we have our prompt. Now we're going to click Send and instantly is giving us our meta description. Add natural elegance to your look with our rough sapphire with silver discs, bracelet, a distinctive piece that celebrates raw sapphire beauty. So there we go. The meta description has been generated in seconds. The meta description is important because it shows up in search results, so it needs to be concise and compelling. Next up, we're going to create product FAQs. Now we can do this really easily because ChatGPT already knows about our product. So what we're going to do is say generate a list of frequently asked questions for and instead of entering the product name, I'm going to say my product. Include answers that are informative and relevant to buyers, highlighting the product features and benefits. Adding FAQs can improve user experience and provide more opportunities to rank in search engines for long tail keywords. And here we go. So ChatGPT has generated a list of frequently asked questions for our product. So, for example, what materials are used in the rough sapphire with Silver discs bracelet? And then it answers that question. I will just say it's quite important that you double check all of these to make sure that they are factually correct before putting them on your website. But this has saved you a load of time. Is the bracelet adjustable? Can I wear the bracelet daily? Is it a good gift option? Do the sapphires have any symbolic meaning? And where are the gemstones sourced from? Now, of course, for your products, you'll be able to make sure all of these questions and answers are factually correct. And I will stress it is highly important that you do so. Finally, what we're going to do is add product reviews and testimonials. So we're going to ask ChatGPT how we can best get product reviews from our customers. So this is the prompt that I'm going to use for that. How can I ask customers for product reviews in a way that's likely to get responses. Write a friendly, engaging message encouraging buyers to leave a review. Reviews are massively important, especially positive reviews, as they help build trust and contribute to higher search engine rankings. So this can be an automated message that goes out to customers when they purchase our product, or even a few days after they've received it. So we have high customer's name. We hope you're loving your new rough sapphire with silver discs bracelet. We'd be thrilled if you could take a moment to share your thoughts. And then they've added a few questions to ask the customer as well. Every bit of feedback makes a difference, and we truly appreciate your support. And then you could add a link for where they could leave a review. Thank you for being a part of our story. And then ChatGPT can also generate a tailored version for text messages, packaging inserts or social media. I like the packaging inserts option because you could add a little card in with a customer's order, asking them to leave a review or even with a discount code that they will receive if they leave a review. It is completely up to you. As an extra bonus tip, I will say that you should make sure your images are also SEO-friendly. Use descriptive file names and image old text to improve image search visibility. So there we go. That is all for this video. By optimizing product descriptions and category pages with SEO in mind, you'll increase your chances of showing up in search results and driving more sales. I hope you enjoyed this video and I'll see you in the next one. Thanks and goodbye. 22. Using ChatGPT with Google Sheets or Notion: Hello, and welcome back. In this video, we're going to take our SEO Workflow to the next level by integrating ChatGPT with productivity tools like Google Sheets and Notion. This combination will help you organize your SEO tasks, automate processes, and maintain a seamless workflow. So let's see how we can make ChatGPT even more powerful using these tools. So first of all, we're going to use ChatGPT with Google Sheets. Google Sheets is a great tool for organizing and analyzing data, and you can use it to streamline your SEO tasks by connecting it with ChatGPT. So here's an example. Let's say you want to generate a list of keywords and track their performance. You can start by creating a Google sheet with columns like keyword, search volume, competition level, and relevance score. Now you can use ChatGPT to populate this sheet with ideas and data. For example, you could use a prompt like this. Generate a list of ten long tail keywords related to your main keyword, include the search volume, competition level, and relevance score for each keyword. So I've entered golf for beginners as my main keyword, as this is just an example, so let's clickend And here we go. So we've got the keyword, all generated down here, the search volume, the competition, and the relevance. Now, it is very important to remember that this is an estimated monthly search volume and competition level. However, there is also a relevance score there as well, which is pretty accurate, in my opinion. Then it's told us how these were chosen. Along with some insights and finally some strategy tips as well. So let's go ahead and copy this by clicking the copy table icon at the top up here. And it seems I didn't even need to add these headings. So if I delete these, theoretically, if I just paste this, there we go. It will automatically fill the columns. Now, I would suggest using a specific keyword research tool for the search volume and competition data because ChatGPT isn't really likely to get this super accurate. Now, we can actually convert this to a table, so let's click that, and you can see this looks much, much better. So that looks absolutely fantastic. Now we can actually view our data in a nice looking table. So once ChatGPT provides the list, you can manually input the data into your Google Sheet by simply copying and pasting it like I have done here. With ChatGPT's assistance, you can quickly build a comprehensive keyword research database. Now, I do highly recommend entering these keywords into a keyword research tool to get more accurate volume and competition data. But for now, this is a very good start. We can also use ChatGPT with Notion. Notion is an amazing tool for organizing all of your SEO tasks, content calendars, and project tracking all in one place. Can integrate ChatGPT with Notion to create a more structured content planning system. Let's say, for example, you want to plan out a content calendar. In Notion, you can easily create a table with columns like the content title, the target keyword, the date you want to publish that post. You can enter in the meta descriptions and title and you can also add additional keywords. You could add any columns that you want, but these are ones that I think would be a good idea for a blog post content calendar. Let's go back to ChatGPT and we can fill in all of this information using one simple prompt. So here is the prompt. It says, generate a content calendar for the next month on the topic of, and that's where you will enter your main keyword. Include post ideas, target keywords, suggested publishing dates, meta title, meta description, and additional keywords for each. So then I'm going to use the same keyword as I did up here, golf for beginners. And let's hit Send. And here we go. So it is generating an entire content calendar for July, based on our main keyword, which was golf for beginners. So here we have our blog post ideas, the target keywords, meta title, meta description, and also additional keywords as well. And it's also given us dates that we could publish them. Let's go ahead and copy this table and it's not going to work too well pasting it into this table because I've already created it. But if I just click down here and paste it in down here, we can see it will automatically create a table for us with all of the content that's generated. Now we can go ahead and delete this first column because we don't really need them numbered. And now we have the published date, blog post idea, target keyword, meta title and description, and additional keywords all in a nice table. There we go, we generated an entire content calendar in just a matter of seconds. Now, this draft table I created, I might as well go ahead and delete. And there we go. We have our content calendar within Notion. The power of combining ChatGPT with productivity tools is not only that it saves time, but it also ensures that your SEO work is more organized, consistent, and scalable. Whether you're managing keyword lists, content calendars or ongoing optimization tasks, these tools and integrations will make your SEO workflow more efficient and automated. There we go. I hope you enjoyed this video and I hope you learned something new. I'll see you in the next one. Once again, thanks and goodbye. 23. Class Project: For your class project, you will create a simple SEO optimized blog post using ChatGPT. Here's what to do. Use ChatGPT to generate a list of keyword ideas for a topic of your choice. Step two, choose one main keyword and a few related ones. Use ChatGPT to outline and write a blog post, 4-600 words. Step four, add a title and meta description using ChatGPT prompts. And finally, step five, this is optional, but share your post with us and tell us about your process. This project will help you practice what you've learned while creating something you can actually use. You can upload your final blog post or screenshots along with a few sentences about how ChatGPT has helped you. That is all for the project. I hope you enjoy it, and goodbye.