ChatGPT Business Mastery: The Only ChatGPT Course You Need

1. Introduction: Whether you're a hobbyist or business owner, this course is designed to teach you everything that you need to know about Changi beauty. And I'm gonna be covering everything from the basics of chance GPT, to building a successful online business with chat GPT as well, you'll learn how to set up your company, create your customer avatar, and build business assets like lead magnets and even a course, or even dive into creating marketing materials like blog posts, YouTube scripts, hold messaging tactics and much, much more. Now you might be wondering who am I and why am I qualified to teach this course? Well, I'm a full-time content creator and the founder of short-term sage and Airbnb education company that generates over $50,000 a month to online sales. I've started and grown several online and physical businesses and now I heavily used chat GPT to maximize my businesses potential. This is a tool that I have. We use day in and day out and I'm very passionate to be able to share how an online business owner like myself will be able to help you who is maybe just getting started in business. Or if you already have an existing business, how you can maximize its potential. By the end of this course, you'll know how to use chancy beauty like an expert, start your own online business if you haven't done so already, or even optimize your current one, create content using GPT and how to market yourself online with the help of different AI tools Jack GPT included. To help you even further, I'm gonna be giving you over 500 chats, UBD prompts that you can use starting today to scale your business. And here's the best part about purchasing this course is that you'll get lifetime updates for free as well as special discounts on all of my other future courses. That's right. You'll always have access to the latest information and techniques to building your business with Changi BT. So if you're ready to change your life and explode your business with this amazing the AI tool than lock in your special price today before it goes away. And I'm excited to see you in the course. 2. Getting Started With ChatGPT 1 Signing up for ChatGPT: So the first thing that we're going to do is to create our account with chat GPT. So I'm going to type into Google Chat GPT and we're going to click on this first link right here from OpenAI. Now OpenAI is the company that owns chat GPT. Openai actually has several different products that are AI related. So they have Dolly too, which is their image creation tool. They also have whisper which transcribes audio and then chat GPT is their texts prompt based tool. So when you click on this link, you can just click on Try chat GPT. And again, CBT is completely free for you to try out if you do want to play for their Plus membership, that is an option, but it is totally up to you. You do not need to pay to get started. So when we're at this page, are just going to click sign up and I'm going to enter in an email. You can enter in Gmail, Yahoo, whatever it is, just any email works. I'm just using one of my business accounts. Click on Continue. So I'm just going to enter in a password and verify we're human, and then we have to verify our e-mail address. So when you receive your e-mail, it should look something like this. Just click Verify E-mail address, give it your name. And you need to enter in your phone number. The reason why you need to enter in your phone number is because it needs to do a two-factor authentication. So you're going to be receiving a text when you enter in your phone number and that will allow you to confirm your account. Alright? So if you followed all the steps correctly, you are going to have registered your account and you will be at chat.openai.com, backslash chat. 3. Getting Started With ChatGPT 2 Homepage: In this video, we're gonna be covering the homepage of chance GPT just to become familiar with it. If this is the first time that you've ever experienced chat GPT before. First thing is you have some different examples here. If you don't know what to enter in, the most important thing is going to be this little prompt box down here. And we can type whatever we want into this prompt box and click Send or click Enter, and it will send off the question, e.g. they have some examples here. We can click on explain quantum computing in simple terms. And then if we click on that e.g. and then click this little paper plane or click Enter. It'll pull up something like this. Now, right here, this is what your prompt is. This is the prompt that you put in, and then this is going to be chat GBT is prompt. You can see chat GBT give us the answer to the prompt that we put in, and it explains what quantum computing is in simple terms. Another important thing is we can click on regenerate response. So let's say we didn't really liked this answer or we wanted a different answer from Jack GPT, we can click on regenerate response, and now it will give us a new variation of this text. So we can see that this one is slightly different than the last texts that we entered that we had generated. Another important thing is if you do click on regenerate your response, you can also see the different options. So we can see this one here, and this one here are two completely different prompts, but are saying a similar thing depending on which one we like the most we can provide feedback with these little plus this little thumbs up, thumbs down arrow. So if we click on this, we can provide positive feedback. Or if we didn't like it, we can provide negative feedback. This is harmful or unsafe, this is untrue or this isn't helpful, you can provide that type of feedback as well. Now, just going over again, just some of the basic features of the homepage. If we click on new chat, that'll take us back to this page where we can put in a new prompt. Now the reason why you would click on a new chat and not continue in this prompts section or this chat is because what it does is it remembers your previous conversations. So if we wanted to say something like tell me more, it's going to remember the previous conversations that we're having and then it's going to give us more information on that. But if we don't want the memory and we wanted to completely new chat, then we would click on new chat. And now if we say something like tell me more, it's not going to remember what it is that we were talking about. So you can see here, this is unrelated to quantum computing when we just say Tell me more, another important feature is this little pencil where we can rename it. So this allows us a history log of all the conversations that we've had with chat GPT. So let's say I wanted to rename this one to test. I can just click on this little pencil, double-click and say test. And I'll click this little checkmark to save. Or let's say I didn't want to have this conversation anymore. Let's say this one was not something that I actually wanted. I can just click on this little trash can. And then the plus, and now we have gotten rid of that conversation from our history change. If D is going to save all of the conversation histories on our left over here. Alternatively, we could also click unclear conversations. So let's say you are asking some questions or you're let's say sharing and account for whatever reason, if you wanted to, you can click on clear conversations and then click again, and it will delete all the conversations that you have in your history. Over here we have the different modes for lighting, so we can click light mode, and now it's white and dark mode and now it is dark. The other thing that you're going to see here is the upgrade to plus. If you decide to get chant GPT plus, you can click on here and then register Get chat gbd plus. Now, I don't really need to create a separate video talking about chat UP D plus, and I'll actually show you what GBT looks like in my personal account. I'll be using that one for the rest of this video. But for the Getting Started with chat GPD section, I'll be showing you the free version that we can get a feel for the speed at which uses. And then we'll also compare and contrast versus t plus and regular chat diabetes. So you can decide if you want to move forward with the paid version. Last couple of features on the homepages, updates and facts. If you click on this, it'll just take you to the chat cheap tea updates and forums where people are providing updates to each IGBT. And then you can click on log out if you want it to be able to log out of your account. 4. Getting Started With ChatGPT 3 How to use ChatGPT Prompts: In this video, we're gonna be talking about this super, super basic of how to use a prompt. Now if you already understand a little bit about how chant GPT works, then you can skip this video and we'll be going into some of the basics, such as the basic prompts that you can be using. But in this video specifically, I wanted to just talk about the prompt bar and how you might use this if this is the first time you've ever touched chat GPT, now change DBT is a little bit like Google in that it's going to give you answers, but it'll give you very precise answers that are aggregated that the machine-learning algorithm is creating. So let's just save this. E.g. if I say, what is chat? Gpt, J-Chip t is going to create a response for us. It's saying I am chat GBT, a large language model trained by OpenAI. I'm an artificial intelligence program designed to understand and generate human responses. I can provide answers to a wide range of questions, engage in conversations, various topics, and assists and tasks with such as language translation and summarization. Now, you might be looking at this and saying, okay, well, what's the difference from if I typed in what is chat GBT into Google versus typing it into, let's say chat GPT. The reason is because we're able to manipulate and the text or able to expound on information and really just play around in this conversation that we're having. So anything that we are saying, let's say I don't want them to use the letter a in this conversation. So this is something that Google would never be able to do. So if I say, tell me this again, but remove every letter a, they can see the way that I am talking to Changi beauty. It is a lot more conversation or where the first question I would say, what is Changi beauty? And you might ask that to Google and Google would be able to give you various pages, various wet. And Google might be able to give you various websites of people explaining. Or Google might just give you the answer at the top search bar as one of his favorite responses. But this is a lot more conversational where I'm saying tell me this again, but remove every letter a. Now you can see here how all of the A's are removed. Now I can say something like replace every letter a with at. Let's see if it's able to understand what I am asking for it. Now you can see here every letter a has now been replaced with the at symbol. Another example of how this is different is I could say, tell me this backwards. Now we can see that it's able to translate all of the information backwards for us. So you might be looking at this and saying, okay, well that's not really useful to me because I don't need things written backwards or I don't need the A's replaced. But I really just wanted to highlight some of the uniqueness of chat GPT where some people might just be saying, Well, why wouldn't I just Google something? Why wouldn't they just look this up in Google? The reason is because chat GPT is actually creating everything originally. So it's not pulling this information necessarily from all mine. It wouldn't be able to know there's no website that has this response backwards or without the A's involved J-Chip. These actually able to understand what you are asking it and give you a proper response. 5. Getting Started With ChatGPT 4 Excercise: In this video, we're gonna be doing a little exercise this to keep it easy for you if you are just getting started with chant GPT and that's actually using GPT to come up with a review. Now, the way that we can do this as we go down to the prompt bar. And we can just say, write a review for this course or whatever you want to call it. You can put the name of the course in here, e.g. but write a review. Let's say talking about Julian and highlights the benefits of maybe what you like. So you might say, I liked the benefits of this is a highly detailed course. We can also say something like, I am just getting started but excited to continue. Or Julian is very knowledgeable. Anything like that. You could include in your course review. You could say it's a little early and I may update my review in the future, but I would definitely like to give it, let's say a five-star, which would be greatly appreciated if we see something like this, e.g. write a review talking about Julian, the highlight the benefits of this is highly detailed course. I'm just getting started but excited to continue. And Julian is very knowledgeable. And then we can see here, I'm happy to provide a review for Julian in his course. From my understanding, Julian as an instructor who offers a highly detailed course that's informative and engaging. And let's just say, shorten this to one paragraph. Then is saying here, Julian is an instructor who offers highly detailed and informative course and then say include reference to the course being chat GPT. You can see again how fluid this is to be able to communicate with chat GPT. We can now see that this review up here, which was just a little bit more generic, didn't include what the course was about. You can see here this one's saying Julian's instructor who offers a highly detailed and informative course that's available through chat GBT. And we might just want to correct this, correct this because the overview is about a course Julian created about chat GPT. So it says, I apologize for the confusion. Let me revise my previous response. Julian has created a highly detailed, informative course on Changi beauty about the subject matter, has extensive knowledge on the topic, shines through his teaching, making complex concepts easy to understand. This course materials are well-organized, comprehensive, leaving no stone unturned in terms of covering all the necessary information. Julian's course on tachypnea is definitely worth checking out for anyone looking to expand their knowledge on the subject matter. So you can see here, we gave it some very generic details and then we wanted it to be shortened. We wanted to include references. And then correct this because it's still didn't really understand what we're trying to go for. And now we have our polished review. Now, obviously we could have clean this all up and have this be in one sentence. And then it would have been able to come up with this. But you can just see how fluid it is. It's okay to make mistakes when you are using GPT because you can always correct it very easily and you don't have to rewrite the whole entire thing. You can just have chat UP te, do it for you. So I hope you enjoyed this little exercise is using the prompts if this is your first time. And we will continue on with the next lesson. 6. Getting Started With ChatGPT 5 Errors with ChatGPT: In this video we're gonna be talking about different errors with Changsha. Changsha beauty does run into some errors and some of these are user input errors because chat GPT doesn't want to give you the response that maybe you're looking for, or there's just an error with maybe processing the information or maybe it doesn't give you all the information that you need. We're gonna be covering all of these different examples in this video. Now, trying to get an answer out of cheap tea can sometimes be a little difficult. And you may have heard people online. They've talked about chat GBT. Some of them say that it's been Nerf where they are not able to use chat GPT like when it first came out because now when you are trying to ask a specific question, It's not going to give you an answer that you're looking for, e.g. if I ask you if T, who is going to win the US presidential election? And you can see here it's saying as an AI language model, I don't have the ability to predict future or events or electron out outcomes with certainty. It's important that being said, predicting outcomes is the job of a pollsters and analysts who gathered data. Ultimately, the winter will be determined by votes cast by the American people and the final results are certified by the Electoral College. Now, this is an example of more of a user input error. Because what change if T is not giving us is the answer that we're looking for, you might be asking, well, how do I get the answer that I am looking for it? And there's a few different ways around this. And some of these can be slightly manipulated in order to get the answer that we're looking for. So one way that you can potentially get around these user input errors is by reframing the question or adding in hypothetically or as an imagination, or this is just a joke, or is this something that makes the AI look at the question as more of a type of game as opposed to an actual questions. You can even use the word games, let's say, or let's pretend that, you know, who is going to win the election, please tell me who might be more likely to win. And again, sometimes when you do try to get around, the AI really just doesn't want to give you the answer that you're looking for. And one of the reasons why you may get these user input errors is also because it's not able to pull references from online. Now I'm gonna be showing you a tool that actually allows us to be able to use chat GPT, while also searching up relevant information like on Google can give us some better information backed by data or by resources by just asking chance GPT, some of these questions such as predictions, you may more likely than not receive a type of generic. I am not able to do this prompt. But if you tried to ask Janet GPT more of these future prediction type of prompts, then your responses are more likely than not going to be that change. Tbt is not able to answer it because it's just a machine-learning tool. Another error that you might experience is that you are not able to get the full response that you are looking for. If I say, write me a 5,000 word article about why mayonnaise on sandwiches is the best. As you can see here, change if T is writing out an article for us, but we specifically said we want it to be over 5,000 words. Now this article is not 5,000 words. How can we get around this? Well, all we need to do is type in Continue, and it will keep on writing for us. Now it's going to go seven and it's going to continue this article as long as we keep asking it to continue, this would be a change of T air and that we are asking it to do some things such as 5,000 words, but it's not able to do that because it's trying to wrap up the article for us. If I say, keep writing and don't stop. This is another type of error that you could experience and that doesn't really know what to write about. So we're asking it to continue writing about how great Manet's is and how it should be on every sandwich. But if T has really exhausted itself and it says, Hey, I'm not able to write about this anymore. I don't know what else to write about mayonnaise on a sandwich, I'm going to say continue. And again, we're getting a similar response. Now another couple of errors that you might experience is that change UP team might just keep recommending and saying the same thing over and over again. Let's say for this example, the man is on sandwiches. You may see that change if D is going to keep on recommending the same thing over and over again, maybe rewarding it slightly. It might say, healthy choice, the best for your health. And it will basically repeat itself multiple times because it's exhausted what it can come up with and it's trying to just find alternatives. An example of this might be if I say, give me a list of different ways I can make money with chat GBT, say Continue. So in this example of an error, you can see that just keeps on recommending chatbots to us. It does not want to give us any other ideas other than chatbots, chatbots, chatbots, chatbots, chatbots. And we know that GPD can be used for a bunch of different things other than just chatbots. In this example, this is more of a memory issue or a defining your prompt user error issue. So if we say Tell me a list but do not include chatbots. Now you can see here, it's going to give us that list without the use of chatbots. So now it's being a little bit more creative. And it's saying develop AI based software, ai based consulting, AI based, again, change it, but you can sometimes get these weird loops where it just keeps on running to recommend things. Include AI based. Now we can see in this one it's saying develop and sell software, build and sell websites, develop and sell mobile apps, offer graphic design services, sell digital products. So this is a little bit more original. The other way that we can also prevent this from happening is just by clicking on new chat and then asking the same question again. Because if change APT is really stuck on, let's say, chatbots or AI based products. And it's not giving us the response that we're looking for simply by just clicking new chat, we can start a new conversation that does not have the memory enabled, allowing us to be able to get the responses that we're looking for. One example that I wasn't able to highlight is that sometimes you'll see that it'll just stop mid-sentence, just say maybe effective, and then it won't even come finished the word. In that case, all you need to do is go down here and then just say Continue, and it will continue where we last left off. A few other examples of errors that you may experience is just that a lot of people are using chat GBT right now a, and the servers can get bogged down, which is one of the reasons why you may want to upgrade to a chat GPT plus account because you can see here on the free plan available when demand is low, standard response speed and regular model updates. And then when you get chance if t plus it's available on demand is high, you get faster response speed in priority access to the newest features, Paul out with the free version. But if you do want a little bit of extra, you can pay for the premium version. 7. Getting Started With ChatGPT 6 ChatGPT Plus vs ChatGPT Free: In this video, I'm gonna be showing you side-by-side comparison of the speed of chance UP t plus versus regular chat GBT. And this is just if you are curious as to see what has changed, deputy plus actually like and if you want to actually purchase that. So I'm going to say, write me an article about how mayonnaise needs to be on every sandwich. You can see just how quick it's able to come up with this response compared to on the side here where we have the legacy of the free version of chat GPT and how long it takes to be able to write up this response over there. But I really want to concern myself too much about getting the plus version because the free version, it is really fast for what it is. It is free from I've seen I've been able to get on Changi pretty pretty regularly. I haven't had too many issues with logging on. I know when Chad GBD first launched, it was very difficult to get on now that people have been able to use it a little bit more and the servers are probably a little bit faster, better. It's able to allow more people to use these servers. 8. Getting Started With ChatGPT 7 ChatGPT Extensions: In this video, we're gonna be talking about some chance GPT extensions that you may really enjoy. So this first one here is Superpower chat GBT. Now what superpower chat GPT, it's a Chrome extension and when you log into your account, it adds on some additional features. You can see down here some of the features that it enables. And this is going to be constantly updated. And if you're watching this video, then there may be some new features that have been added. So definitely check it out and you can play around with it. It's not necessary. But if you want to just be able to add some premium features to your chat GBT. You'll be able to do that with these extensions like this one. If I click on Enable to cite them, I've already added this to my Chrome. And then if I go here, I'm going to refresh chance GBT. We can see here it's added things like timestamps. It's added a prompt History Library. And I'm not going to go into all the detail about all of these different features because there's quite a lot of different features available. But you can see here the different things that we can do. We can add in different languages if we want it to automatically translate for us into different language, you can do that automatically. The second extension that you may enjoy is the YouTube summary with chat GPT. So what the YouTube summary does is it allows you to summarize a YouTube video. So if I click on enable this item, and then if I go to YouTube and I am going to, let's say, click on this video. And we can click on this little thing over here transcript. In summary, we click on that and it's going to pull up the transcript of the video. And now if I click on View AI summary, it's going to pull up chat GPT for us. And then it's going to take the transcript and then summarize the video for us. So it says the video titled How to Buy business of normally in 2023 explains how to replace one's income, grow their bank account by purchasing existing profitable businesses is the speaker argues that buying boring businesses is the smartest and most reliable way and highlights the advantages of this approach over starting a new business. The video discusses ways to finance through the purchase of cash, SBA loans, outside capital and seller financing. So you can see here if you just want a quick summaries of what the videos are, we can do that directly from this extension. So if we just wanted something summarize really quickly, we didn't want to watch the whole video. We can just use this extension in order to have the video summarized for us. Then this extension here is changed to a T for Google. So what this allows us to be able to do is actually use change if t from our Google search. So I'm going to click on enable this. And then when we go to Google and I type in how to make a sandwich, we're going to see over here, change in PT is actually giving us the steps on how to make a sandwich automatically, if I type in what is the latest update from Google's AI chat bot. So you can see here that giant UP is still is not able to give us the latest information because change is only pulling data up to around 2021. It's not able to pull the latest information. Another extension that I recommend is web chat GPT. In this extension allows you to be able to add internet access to your chance GBT prompts. So you can see here when I give it this prompt, what is Mr. B's latest videos? So Mr. Beast is a famous YouTuber. It was actually able to search the web and it pulled these different websites. So it pulled this one, this one, this one. And it gave us the references of those, the URL. And then it gave the traditional chat GPT response. We can see that Mr. Reece collaborated with nerve to release the Nerf pro gel fire. It includes these references and then we can click on these and it'll pull up the reference information. I asked that another question. I said what day is today and then it pulls this information with that prompt that I gave it and then it outputs this. So according to the National, today is March the second, and then it provides more information, more information, we can click on these and then find where the sources are. You can see here when you add the extension on and adds this little web access. So if we wanted to toggle this off so we don't want it to give the sexual responses anymore. We can just click that. But if we do want to leave it on, we can do that. We can provide, we can see how many results we want. So if we want more references, we can ask for more. If we want a specific time-frame of which it's pulling that data and then where it's pulling that data from. So in where specifically is a pulling the data from? 9. Getting Started With ChatGPT 8 Plagarism checking ChatGPT: In this video, we're gonna be talking about plagiarism and AI detection tools. Now this is important if you're gonna be creating content on mine specifically for, let's say SEO for Google. Now the reason is, is because Google is very smart and they're able to detect when content is being written by AI. And Google does not just want the internet flooded with a bunch of generic information that is not well written and not personal. So e.g. if we are copying this article that we had written about the mayonnaise on a sandwich. And we copy this information and then we go to any AI content detector tool online. I just googled AI content detector and then we paste this information in and then check. And it's going to say ai content detected 100% or 98.2% probability of it being AI. So if these tools are able to detect that this is written by AI, google's surely knows what content is written by AI as well. So that's just one issue because if you want your articles being ranked on Google, you want to please Google and its algorithms and by just posting generic content that's written by AI, then you're not going to have your article be pushed by Google's algorithms. Another way that you can get yourself into trouble is by plagiarism. So I'm just going to copy this whole article in about the mayonnaise on the sandwich. And I'm going to click on check for plagiarism. I'm using a plagiarism checker. This one's from this company called right cream, which is another AI tool that has a bunch of different tools available. One specifically is the plagiarism checker. Now the reason why you need to check for plagiarism when you are creating content is because these AI tools, they are just repurposing and rewarding a lot of content online. If you create something very generic and a bunch of other people have created that same thing using that same prompt, maybe getting a very similar response and then posting it on their website, then you are going to be plagiarizing because you are taking content that somebody else is already published online. Now, there's one way around this plagiarism and that's using a tool such as this one which is cool buck, e.g. I'm just going to go to my personal blog, short-term sage, and I'm going to go to one of my blog articles. So we're going to click on this one. And I'm going to copy this information over. And then we're going to go to the plagiarism checker, just want to make sure that this is plagiarized and we'll see how much it's actually able to identify that this is plagiarize because again, it's coming from my own blog. And we can see that here it says 100% plagiarized. So because it's my own blog. So if I'm copying the information from my blog, then it's going to come up that it's plagiarize. So what we could do here though, is we can take that text at it to quill bot, which is another AI tool that basically rewards are constant and it can paraphrase it change out at synonyms and its restructuring sentences. And now it's able to make this original piece of content. It's still similar, but also different. And if we go back to the plagiarism checker, and we put that in check for plagiarism. And as you can see, it is saying that our content is 100% original. But as you can see in this example, copying something from somebody's blog, adding it to quell bar, and then saying that that's original content ethically, it is still stealing. If anybody saw this article online and then they said, Hey, I've read this before, then there'll be able to quickly identify that this is being copied from somewhere, whether yours is the original minus the original, That's where that conversation and debate will come into play. But if you are going to be taking content from online, such as chat GBT, and you just want to ensure that you know what the AI prompt is giving you is completely unique. Then you can run it through coil, Bach, habit, paraphrase, reword things. And then you can rest assured that you're not going to be copying somebody's identical chat GBT your response into your blog post. And the other thing about Googlebot is if we take this texts that we've been able to reward. And as we saw in this example, it was 98.2% probability of Ai. So if we copy that article, paste that into Googlebot, and then I'm just going to click on mode for standard. Have this reworded, copy this, go back to the AI detector tool, paste in our new paraphrased article. And you can see this is saying 92.9% probability of human. So just by clicking on standard, we're able to get a reliable paraphrased, restructured version of this. And now it's saying that our content is more likely than not human as opposed to AI. 10. ChatGPT Basics 1 What is it: What is chat GPT basics? In this section of chance GPT basics, we're gonna be covering some of the basic prompts that you need to learn in order to definitely utilize chat GBT the right way. Now, if you already have some skill set with chat GBT and you know how to be able to use the prompt bar, then you can skip this section. Or if you just wanted to review some specific parts, you can do that as well. The next section that we're gonna be talking about after this one is our Business Foundations. So if you are just looking more for the business component of this course, you can skip this section. Or if you are just getting started with Changi beauty and you want to learn about how to be able to use different prompts than this section is going to be covering all of those different prompts for you. 11. ChatGPT Basics 2 Summarize the following ChatGPT Prompt: In this video, we're gonna be talking about GPT basics and the prompt summarize, here we have this article that we had written up and let's say we didn't want to read this whole article about why mayonnaise needs to be on every sandwich, we can just type in the prompt here, summarize the article or if you're using one of the Chrome extensions that we previously talked about, you'd also just click on summarize here. You'll see here it is going to give us a summary of the article. So instead of all of these texts about why mayonnaise needs to be on every sandwich, which is quite a long article for something that's trivial, it's going to just going to say here, Manet's is versatile and delicious condiment should be on every sandwich. Creamy flavor containing flavor helps to bind the ingredients the other and can be used in a variety of different ways to enhance the overall taste and texture of the sandwich. Mayonnaise is loved by people of all ages and backgrounds and can be used to add a delicious and creamy twist to A&E sandwich. 12. ChatGPT Basics 3 List as bullet points ChatGPT Prompt: In this video, I'm gonna be showing you how to use the bullet prompts. So let's say we had this article and we just wanted to put it in bullet format. We can say put the article into bullet format. And as you can see here, we have our article, but now it is made into bullets. This might be easier for you to consume this information if it was an, a bulleted format as opposed to a long form content. 13. ChatGPT Basics 4 Translate the following ChatGPT Prompt: In this video, I'm gonna be showing you how to translate into multiple languages. So we have our list or our article and let's say we wanted to just have it translated. I could say translates to Spanish. And you'll be able to see we have our list being translated to Spanish, but we can also get more specific. We can say translates to Columbia and dialect of Spanish because there is a difference from irregular Spanish and then how Colombia and speak Spanish. And then we could also say translates to Mexican dialect. We could say translate to Chinese. And then we could also say translate to old Chinese. And then translate what you just said to English. So you can see here, I'm sorry, but I don't know old Chinese as I was trained on the modern language corpus, my knowledge cutoff is of 2021, but does not include ancient languages. There you have it. We can't translate to old Chinese, but we can translate to different dialects. So if I just said give me different dialects of Chinese. So you can see here we have mandarin, Cantonese, et cetera. So if I wanted to translate our text to whatever dialect, we could also do that as well. 14. ChatGPT Basics 5 Create an analogy ChatGPT Prompt: In this video, I'm gonna be showing you how to use the prompt analogy. So let's say we have our article and we want to say, give me an analogy about our article. So you can see here an analogy for article could be that just like a house needs a strong foundation to stand tall, a standard which needs mayonnaise to elevate its flavor and hold the structure together just as the house is built with different components to create sturdy foundation as sandwiches made with different ingredients. But it is the mayonnaise that binds them together and creates a satisfying mouthfeel. Without the foundation, a house would crumble and without mayonnaise, a sandwich could fall apart. And we can also have it give a specific analogy. So if I say write the analogy, but instead use cars. So you can see here, just like a car, nice wheels to move forward, a sandwich needs mayonnaise to enhance its flavor and texture, just as a car is made up of different parts to make it functional, a sandwich is made up of various ingredients, but it is the mayonnaise that acts as the engine, propelling the flavors forward and bringing everything together. Without wheels, a car would not be able to move. Without Manet's, a sandwich would lack the necessary boost to create a satisfying eating experience. So analogies are really fun way, but also a creative way if you are trying to just have something put in a layman's terms. 15. ChatGPT Basics 6 Explain like a fifth grader ChatGPT Prompt: In this video, I'm gonna be showing you how to explain things at different intellectual levels. So if we say, Tell me about the article, but as an academic paper, and of course I would misspell academic, academic paper. And we can say, write this using high level English grammar. So you can see here, this paper delves into the multifarious role that Manet's plays in the construction of a pallet full sandwich. And then if I say, write this as a fifth grader. This paper is about how mayonnaise is important when making a yummy sandwich. Mayonnaise is yummy sauce and tastes tiny and creamy. It helps keep the sandwich ingredients together so they don't fall apart. As opposed to the practical benefits of using mayonnaise and a sandwich, There's also discussed, including the ability to prevent the filling from falling out and creating a protective layer that keeps the sandwich from getting soggy. So in this example, you are able to see that you're able to construct your articles or whatever it is at different levels. 16. ChatGPT Basics 7 Compare and contrast ChatGPT Prompt: In this video, we're gonna be talking about the compare and contrast prompts. So if we say compare and contrast mayonnaise to, let's say mustard. So we can see here it's giving us a, an article about comparing and contrasting. And I'm just gonna make this easier for us. I'll say put this into a bulleted list. Them now we can see here mayonnaise has creamy and zany taste has smooth and creamy texture, is often used to balance out flavors as versatile. And then it's giving us the features of mustard. And then in conclusion, while both mentees and mustard are delicious and popular, they have several differences in terms of taste. I just want to say, give me the list of comparisons because this one didn't really make me feel clarified on what was actually compared and contrast. Now we can see here mean he says screaming and tangy taste, while mustard is spicy and pungent texture, mayonnaise is smooth, muscle is thicker. Mayonnaise is versatile. Typically Manet's is a balance of flavors, adding creamy texture, while monsters used to add a bit of texture, both mayonnaise and mustard or popular, but mayonnaise is generally more widely used and is considered a staple in the kitchen. 17. ChatGPT Basics 8 Pros and cons ChatGPT Prompt: In this video, I'm going to be sharing with you the prompt pros and cons. So if I say, Tell me about the pros and cons of mayonnaise. And now we can see here that it is giving us this list. Mayonnaise is popular condiment has many benefits and drawbacks. The pros, things like versatility, flavor, texture, shelf-life, the cons, high in calories, high in fat, potential of foodborne illness and not suitable for everyone. So pros and cons is a really great prompt if you're trying to just get the information that you need in this type of format. Another way that we could potentially do this is by, let's say, going to this article over here. So if we copy this article like this, and then we go to chat GBT, paste in our article. And then let's just get creative with this. And we're just going to say, first, summarize this article. So now it's summarizing the article for us. So if I say give me this article in a pros and cons lists, we can see what it's doing. So the pros of this article google is, I started attempting to address employee concerns. The company is trying to clarify priorities, exploring new features. It's investing into AI. The cons, cool employees are still criticizing the company. The stock price of Google's parent company has fallen. So employees feel the company's initial presentation was Rush and there's a risk that development could lead to displacement of human workers. Again, we just took something that maybe we didn't want to read or maybe we just wanted some butter clarified information or able to take that using the pros and cons list, just have everything laid out very easily for us. Or we could also have the summary written out like that. If we wanted to get creative, we could also say analogy, but this into an analogy. So Google's handling of bards announcement. Announcement could be compared to a chef preparing a meal. I'll chefs has all the ingredients necessary to create a delicious dish. The way they combine those ingredients can impact the final product if the shaft rushes the preparation and fail to prioritize certain flavors or doesn't take care to ensure each element is properly balanced, the dish may be unappetizing or unpalatable. Similarly, while Google has invested in the cutting-edge technology with the potential to transform user experience and create new products. It's missteps in the handling of barred have caused confusion and uncertainty among its employees and shareholders, damaging the company's reputation and casting doubt on its future success. 18. ChatGPT Basics 9 In the style of ChatGPT Prompt: In this video, I'm gonna be showing you how to use in the style of or in the voice of. Now this is important for business purposes, especially if you are creating a customer avatar. So we're gonna be talking about that customer avatar, that customer persona in a little while. But by using a tonality, we're actually able to reward whatever it is based on how we want it presented. So e.g. telling me this information in the voice of a motivational speaker, e.g. so it's ladies and gentlemen, today we're gonna be talking about a company that's always been known for its innovation and cutting-edge technology. I'm talking about Google. And while they have always been on the forefront of technology advances, they recently faced some challenges that have tested their mental. Or we could say, tell me in the style of Donald Trump, look folks, nobody knows technology like I do. Google's been doing a lot of things, but they've hit a little bit of a rough patch lately. They tried to introduce this new thing called bard, and it didn't quite work out the way they wanted to. Now, I'm not saying I could have done better, but I probably could have. I mean, I'm known for making deals, big deals, the best deals. And just so that we're fair to both sides, we'll say, tell me in the style of president Biden, folks, let me tell you, Google has always been a leader in the tech industry. They've done some incredible things, but they've recently faced some challenges with the announcement of the new AI engine barred. It's important that we acknowledge these challenges, but we also need to focus on the steps they are taking the move forward. As you can see, we're able to change the voice to whether it's a specific person or a specific type of Avatar. 19. ChatGPT Basics 10 Exercise: In this video, we're gonna be doing a little exercise just to keep it easy for you. If you are just getting started with Changi PT and that's actually using GPT to come up with a review. Now, the way that we can do this as we go down to the prompt bar. And we can just say, write a review for this course or whatever you wanna call it. You could put the name of the course in here, e.g. but write a review, let's say talking about Julian and highlights the benefits of what maybe what you like. So you might say highlight the benefits of this is a highly detailed course. We can also say something like, I am just getting started but excited to continue. Or Julian is very knowledgeable, anything like that. You could include in your course review. You could say it's a little early and I may update my review in the future, but I would definitely like to give it, let's say a five-star, which would be greatly appreciated. So if we say something like this, e.g. right, are you talking about Julian, the highlight the benefits of this is highly detailed course. I'm just getting started but excited to continue. And Julian is very knowledgeable. And then we can see here, I'm happy to provide a review for Julian and his course. From my understanding, Julian as an instructor who offers a highly detailed course that's informative and engaging. We could let say, say, let's just say shorten this, shorten this to one paragraph, then is saying here, Julian is an instructor who offers highly detailed and informative course and then say include reference to the course being chat GPT. So you can see again how fluid this is to be able to communicate with chat GPT. We can now see that this, this review up here, which was just a little bit more generic, that didn't include what the course was about. You can see here this one's saying Julian's instructor who offers a highly detailed and informative course that's available through chat GBT. And we might just want to correct this, correct this because the RVU is about a course Julian created about chat GPT. So it says, I apologize for the confusion. Let me revise my previous response. Julian has created a highly detailed, informative course on Changi beauty about the subject matter, has extensive knowledge on the topic, shines through his teaching, making complex concepts easier to understand. This course materials are well-organized, comprehensive, leaving no stone unturned in terms of covering all the necessary information Julian's course objectivity is definitely worth checking out for anyone looking to expand their knowledge on the subject matter. So you can see here, we gave it some very generic details. Then we wanted it to be shortened. We wanted to include references. And then correct this because it's still didn't really understand what we're trying to go for. And now we have our polished review. Now, obviously we could have clean this all up and have this be in one sentence. And then it would have been able to come up with this. But you can just see how fluid it is. It's okay to make mistakes when you are using GPT because you can always correct it very easily and you don't have to rewrite the whole entire thing. You can just have chat UP team do it for you. So I hope you enjoyed this little exercise is using the prompts if this is your first time. And we will continue on with the next lesson. 20. ChatGPT Business Foundation 1 What is Business Foundations: Welcome to the chat GBT Business Foundations section. In this section we're going to be covering everything related to setting up your business. So if you already have a business setup, then feel free to skip this section. But if you are looking for tips on how to actually set up your business, things like your customer avatar. I'm even going to be including the specific tools that we use in our own business and sharing them. Things like where we set up our LLC, different cards that we use, just everything that is practical to getting you set up and running. So that way you can start making money. 21. ChatGPT Business Foundation 2 Businesses to start with ChatGPT: The first lesson that we're gonna be covering in this section is businesses to start. Now, if you haven't already come up with a business yet, don't worry, we are going to use shattered beauty in order to help us decide what it is that we are going to do moving forward. So the first thing that we're going to do is give me a list of businesses that we can start that leverage chat GBT and give me the list in a bulleted format. So you can see here, I'm incorporating some of the things that we learned about in the chat GPT basics for these prompts. So we can see here chat bot development, content creation, language translation, mental health support, educational tools, personal finance, travel planning. These are just a list. I'm going to click on Continue, see what else. It's going to give us here. Customer Service Automation, HR, recruitment and screening, legal document generation, Creative Writing Assistance, personal assistance services, marketing and advertising, e-commerce chatbots, health care, diagnosis, and triage. So this is a list of some different businesses that you may be interested in starting that would be able to leverage chap GBT. For me in the examples moving ahead, I'm going to stick with marketing and advertising. Is that something that I am very familiar with? So I'm going to just say expound on marketing and advertising. And let's see what more information Chad gypsy is going to give us. So we can see here, it's able to give us more information about marketing and advertising using chat GPT. So we could do things like add copy, content marketing, chat based advertising. So these are all some different options that we could do. Let's say I also want it to look and see. Tell me more about personal assistance services. Let's see what else it's going to come up with us for scheduling, e-mail management, personal shopping, travel planning, information research. These are all things that we could do using chat GBT. So again, for me, I'm going to stick with the marketing and advertising for these examples. So if I wanted to get some more information about this sales marketing, I can say give me more detailed information about the business of marketing and advertising using chat GBT. Thank chatbots, personalization, content creation, chat based advertising, targeted advertising. Let's see how much money could I make with this business? So we can see here, according to this place, the chat bot market increase from 2.6 billion to 9.4 billion by 2024. Ultimately, the potential of the business that leverages change if D would depend on the specific business model, market opportunity, and competitive landscape. So that's a perfect transition because in the next section we are going to be creating a business plan based on the business that we just came up with. 22. ChatGPT Business Foundation 3 Creating a business plan with chatgpt: In this video, we're gonna be expounding and creating a business plan based on the businesses that chance UP recommended that we could start, that would be leveraging change EBT. So the first thing that we need to do before we write our business plan is to just identify what type of service are we going to be providing. And I like the idea of content creation for other people. There's a lot of people that are looking to create a lot of content and chat GPT you makes that very easy for us to be able to generate content ideas. So I'm going to say that our businesses advertising and marketing using content creation. So for this example, I'm going to say, what do I need to include in my business plan about content creation as an agency? If you're planning to start a content creation agency that leveraged his tragic putty. Here are some key elements that you may want to include in your business plan. Executive summary, Markov analysis, services offered, business model, sales and marketing strategy, operational plan in financial projections, what we're going to do is we're going to start to break down these different elements of the business plan so that we can have this build-out. I'm going to do here is we're going to say, write me an executive summary for my new agency. So here we can see your agency name is a cutting-edge content creation agency that leverages the power of language processing to generate high-quality content that resonates with our clients target audiences. Our mission is to help businesses establish thought leadership, engage with their customers and drive growth through strategic content creation. Our agency offers a range of concentration services including blog posts, social media content, video content, and more. By using GPT, we can generate highly personalized content that is tailored to our client's unique needs and preferences. We offer flexible pricing options including onetime content creation projects and ongoing subscription services. Our sales and marketing strategy is focusing on establishing ourselves as they thought. Leader in content creation space. Targeted digital marketing efforts including content marketing, social media advertising, PPC advertising. We can also plan to leverage shy GPT-2, create highly personalized marketing messages that resonate with potential clients. So this is a really good executive summary, I would say. It just kinda highlights everything that our business is going to be doing. How are we going to be doing it and what we're going to be providing. So again, the executive summary is just going to be an overview of what is the purpose of this company. What is it going to be doing? A giant GPT was able to come up with that for us very quickly. So next is going to be the market analysis. In this section, you should conduct thorough market research to identify your target audience, competitors, and market trends. This analysis should include information on the size of the market and a man of content creation services in the competition landscape. So I'm just going to turn on a little plug-in here. Let's see if maybe that's actually able to help us. So I'm going to say create a market analysis for us. Let's see what it's able to do. So here's a market analysis for content creation agency that leverages trach tube D. And we can see here the market size and trends. The global content marketing industry is projected to grow to the size bought 2020-2027 target audience. So the target audience for our agency includes businesses of all sizes. Industries that are looking to establish through thought leadership and engage with their customers and drive growth through strategic content creation. This includes startups, small to medium-size enterprises, enlarge corporations. So I would say for this target audience, It's a little bit too broad. I would actually have the target audience refined to just have a very specific niche. Because this is just saying we're going to help everybody. And when you're creating your business, you don't want to help everybody. If you've heard the saying when he tried to catch to gravity, end up with none or two birds in the hand is better than none. One of those analogies, but you understand target audience. We want it to be very focused. We don't want to be so general competitive landscape content creation industry is highly competitive with many agencies offering similar services, which is true. However, our agency stands out by leveraging the power of Jacob T to generate highly personalized content that resonates with our client's target audience. Additionally, we offer flexible pricing in a team of experienced content creators and project managers to ensure that our clients received the highest quality of service. This may or may not be true. If you're gonna be starting the solo, then you're not going to have a team. So we may need to reward that as well. Market opportunities, there are significant opportunities for growth by leveraging chat GPT, our agency can help clients they ahead of the curve by creating highly personalized content that engages the audience. Potential challenges. One of the potential challenges we may face is the need to educate potential clients about the benefits of chance UP te, powered content creation. Many businesses may not be familiar with NLP technology or may not understand the value of highly personalized content. Additionally, there may be challenges related to managing client expectations and drug delivery. So this is good. It's just giving us information about what we could expect to face, which is people just don't know about Changi beauty that much even though you are taking this training and you are becoming more familiar with how chant GPT works. The majority of the population probably hasn't played around. There's a lot of people that have not experienced the power of AI tools like Jack GPT before. So there is going to be a learning curve with that. Alright, so now we're going to go up. And what we can do here is because we've got this plug-in, we could technically copy all of this information. So I'm just going to copy that. And I just want to open up a new Google Doc. We're going to call this business plan. And then we're going to paste that there. And then this is going to be the executive summary. Go back to chat GBT, and then we can copy this. This is going to be our market analysis business plan for content creation agency. Aright. Now we want to go up, we're gonna go to number three. Now we're going to see services offered. So I'm going to say, give me a list of the services offered. Alright, so you can see here blog post creation, social media content, video content creation, e-book creation, content strategy, content audits, content distribution, content optimization. So by offering these services, your agencies could help businesses establish shot leadership, engage with customers, drive growth. So that looks pretty good. I'm gonna go here. We're going to do a three services offered. Paste that in. And tell me more about number four. Let's just see if business model describe your business model, how you plan to generate revenue. So going to say, tell me how the business model works. Alright, so here you'd want to be able to pick what type of business model for your content creation agency you want to do. So this is going to be a little bit more specific. You might wanna do an hourly rate. You might want to do a flat fee. You might do subscription or commission. Maybe you do a setup fee and then a monthly retainer are really just depends on how you want to set up your business. But it does tell you how these different models work and what you would like to select. I would probably want to do a subscription model, so a onetime initial setup fee so I could understand how the business works. And then a subscription-based where every month they're just going to pay a low monthly fee. And then I would be able to build a team around creating content using GPT that is specific to that client. I'm just gonna say I choose number three right? Into the business plan. Now you can see here, this bottle will offer subscription based content creation. Client will be able to choose from several subscription tiers. So there's the basic which is where we would do this many posts, the standard where we do this many posts, and then the premium where we do this. So by offering these, we would be able to do that. So I like how that came out. Services offered for we're going to do is this bottle. What I'm just going to do here is I'm just going to copy this just to make it a little bit easier. I'm going to paste that in there. So we've got our sales and marketing strategy if our operational plan and financial projections. So next we need the sales and marketing strategy. So here it says Explain how you plan to market your services and acquire clients. So I'm going to say, tell me more about our potential sales and marketing strategy. So here are the potential strategies for our concentration agency, digital marketing, content marketing referral marketing, strategic partnerships, GBT powered marketing, and then attend industry conferences and events. So this is where you would pick what type of strategy you'd want to use in order to grow your content creation agency. So what I noticed, what this list is that it does not include more of the outbound approach. So you actually sending cold emails, sending direct messages, different strategies like this. This is more of a organic approach where you're going to be creating content and then people are going to find you, which is good and you definitely want to do that. But we want to find the cold outreach approaches. So explain how you plan to market your services and acquire clients. This may include digital marketing, content marketing, social media marketing, and advertising. So you might not want to start spending money on ads right away. But there are also cold approaches. So I'm just going to say, tell me what cold outreach approaches I can use. So here we can say personalized emails, campaigns, direct mail, LinkedIn outreach, cold calling, social media outreach, chat, GBT power to outreach. Let's say I want to do LinkedIn outreach. That could be and then maybe direct mail. So I'm just going to say right into my business plan, the strategies of LinkedIn, e-mail, cold call, and let's say also content marketing. Here we can see Sales and Marketing Strategy. Your agency name will use a combination of digital marketing tactics, a LinkedIn outreach, email, cold calling, and content marketing. So he says here we'll use LinkedIn, connect, connect with potential clients, build relationships, decision-makers, email will develop personalized e-mail came planes that target the needs and pain points of potential clients. Pulled call will leverage cold calling as a way to introduce our agency and then content marketing will develop content. So I like how that came out. I would do something probably like that. So now I'm going to take this and then we're just going to paste in our content here. All right, Next or going to operational plan, describe how your agency will operate, including your staffing needs, project management process, and workflows. So now I'm just going to say, tell me more about, but I need to include in our operational plan. So production process, project management, quality assurance, workflow automation, staffing, training and development, technology and infrastructure. So I'm just going to say, write me a simple operational plan for my new business in the business plan, because for me personally, I'm not going to be considering all of these different things if I'm just starting out my business for me, I don't typically even write a very in-depth business plan for me. It's more Who am I trying to target and what am I going to be doing? So the business plan is a little bit more fluid where, let's say for my YouTube channel, my business plan was, I'm trying to grow through initially, it was through teaching people different online businesses are online jobs. And then I saw, and I had to iterate from that content because I saw that it wasn't doing as well. We started talking about chat GBT. And when that started to become popular and we saw that our audience really liked that the IGBT content. So then we had to pivot our business plan and we didn't write this stuff down and we didn't stick to the business plan and say this is all we're doing. Businesses, develop businesses, iterate. Your business plan also needs to be able to iterate with you. So for me, I don't need to go into all this detail about production process, project management, quality assurance, et cetera, et cetera. Your business plan is always with you, you thinking about the business and what you're going to be doing is your business plan. Just some people really like to write everything down. Some people live by their business plan. I don't live by the business plan. I like to live by just taking action. Then the business plan kinda develops as I'm developing and I'm just keeping that in my head. It probably be good to write this stuff down to just that. So you have a framework that way you're not constantly having to think about it. But this type of details really is too much if you're just starting off. So I'm just going to say write a simple operational plan for my new business in the business pen. So we can see here production process, content creation. Each piece of content, it will be reviewed by two team members. And I'm just going to stop that there because it's saying two team members rewrite this to be only with one person, which is myself, since I am a solo operator. So you can see here, the production process will include research, outlining, writing, and editing, publishing content. Each piece of content it will be reviewed by the owner to ensure accuracy, final content will be approved by the owner project management. The owner will act as the project manager for each client, communicating with the client. Regular check-ins with clients will be conducted to ensure that their needs are being met. Quality assurance. So we're going to have a quality assurance process will be in place to ensure that all equality meets high standards. All content, it will be approved by the owner before being sent to the client and the issues will be addressed promptly. Staffing as a solo operator, staffing needs are not applicable training and development. Ongoing training and development opportunities will be pursued by the owner to ensure they stay up-to-date with the latest industry trends. The materials are resources will be utilized as needed. Technology on a roll utilize the appropriate technology and infrastructure to support the content creation process, including hardware, software communication tools, and regular maintenance and updates will be performed. So this is good, I would say that's a solid outline of what you would be doing as a solo operator on this plane. So on the operational plan, a pretty good I like that, and then the financial predictions. So finally, provide detailed financial protections that outline your revenue streams, expenses, and profit margins. They should include a breakdown of the cost such as staffing, software, technology, marketing and overhead considered perceptual impact, the seasonality, market fluctuations, et cetera. For this e.g. staffing software technology. Tell me estimates of what I can include in the financial projections of the business plan. So we can see here it's saying revenue projections, cost of goods sold, operating expenses, that income projections, cash-flow projections, and then breakeven analysis, right? My financial projections section of the business plan. Alright, so our agency projects revenue within this first year based on X piece of content estimate the acquisition of expert client, estimated cost per goods sold, price at this writing and editing expects to produce X pieces of content per month, operating expenses, net income. So this is something where we'd have to fill in this information, but it's a good baseline, includes everything that we would need to be able to put into our financial plan. Again, this is going to be relevant to you. So you'd have to go up back to the business model section and then you'd have to put how much to charge for your tears. And we can just ask chat GPT, how much could I be charging for my different tiers? For the Agency. So here it's saying basic tier can include simple content creation such as blog posts. Price for the steer could range 50-100 pieces per content. Here it's saying 150 to 500 and then 500 to 1,500. So again, this would be more something where you'd have to do your market research. So try to find what other content creation agencies are out there and see how they're doing. There's, so for me, e.g. I'm always getting hit up all the time of people that have TikTok agencies. So they are a TikTok content creation agency. And they say, Hey, I would like to be able to create some TikTok content for you. Can you please see my portfolio? And that's basically all that they're doing. Their outreach. It's not personal. They don't know who I am. They just see that I'm on YouTube and then they just send me a generic email to my business address and say that they'd like to be able to create TikTok content for me. It, to me that, that is not attractive and I'll be showing you how we're going to be able to utilize in order to get the personalized information. So that's gonna be really cool and we're gonna be talking about that. But just get an idea, see what other people are out there, join Facebook groups, e.g. so I'm just going to ask if z how can I find other agencies to see how much they are charging and what services they offer. So saying here, search online directories, industry events conducts, utilize social media. So not too happy with those responses, I would say definitely, if you are in Facebook, join the Facebook groups. So you can see content creation agencies join those Facebook groups. If you can use the hashtags from either Instagram or TikTok, look up maybe agency, TikTok, agency, Instagram agency. Those are also going to be good places. You can connect with other people in the Facebook group that we recommend to you guys. And maybe there's other people that have done some research and you can play off of them and build off of each other. So those are a few different options as well. So we have our business plan created. Again, I'm just going to say, don't live by your business plan. Your business plan develops and grows with you. You can use this as a baseline for how you're going to be setting up your businesses, understanding what the business does in general, the market analysis, who is your target audience? Again, we want to be specific on our target audience. And then potential challenges, Margaret opportunities, what services are you gonna be offering? Maybe you don't want to do everything. Maybe you don't want to create every single piece of content under the sun. Maybe you just wanted to create videos. Maybe you just want to create Instagram posts. Maybe you just want to do blogs, SEO, content optimization, e-mail. There's a bunch of different things that you could do your business model. So what is going to be the tiers that you're going to be offering. What's the price points that you want to offer for your concentration agency, e.g. then you want to pick how many pieces of content are you going to do? Are you going to do subscription or you interview a type of setup fee subscription model? That's what I would do. And then the benefits, marketing, sales and marketing strategy. So how are you going to be finding your target audience? So once you've identified who you're going to be serving, how are you going to reach out to those people? E.g. I've had a lot of people reach out to me on YouTube. So they're specifically targeting YouTube content creators for their TikTok agency. They know that people on YouTube are creating a lot of concept and we are looking for people to create short-form content. Those people are, that's their medium, that's their sales and marketing strategies, doing cold email outreach through YouTube channels. But you could do a bunch of different things, such as you could do LinkedIn. You can find people that are posting on LinkedIn and reach out to them. You're on Instagram and you want to be able to help them. Maybe you have people that are doing blogs and you wanted to create content from their blogs. Bunch of different things that you could do. It also just cold call businesses in your local area. And we'll be showing you how to do some cold outreach a scripts as well through each IGBT. And then obviously you can be creating content online. Things like this course. You're seeing this course. If I had an agency that was helping businesses and you're starting your content creation agency. Maybe I'd be helping you grow your business. And that can be a service that I could offer, e.g. the operational plan. So how are you going to be setting up your business? So who's going to be on your team? What are they going to be doing? What's your process for making sure that the pieces of content that you create good. So e.g. my YouTube channel, our operational plan is I've got my video editors, three editors currently, and they create the content. I create a framework, I record the video, they edit the video, and then I have to have everything goes through my primary editor. So my main editor, he reviews all of our junior editors. And then once you've reviewed the junior editors, then it gets sent to me and then I correct any of the little fine details or I just approve it and then they have to upload it to a draft on YouTube. They have to put in the links, et cetera. So that's our operational plan. There's a quality assurance that makes sure that every video that goes out, but it's not crap, that it looks really good. And that's through our operational plan. Then the financial projections. What could you expect? So you're getting into this business so that you can make money and you need to have your financial predictions set in place. So for me, I know on YouTube e.g. I've seen people in my niche on YouTube making, let's say $200,000 a month, on the higher end, $200,000 a month. So I know. Okay. $200,000 a month on the high end. And then I've seen people on the lower end with a smaller subscriber count, with the smaller view count. And there may be making, let's say, four to $5,000 a month. So I say okay, on the low end, it's four to $5,000 a month. On the high end, $200,000 a month, and not including any of the other things that we do. So how can I actually get to those numbers? Realistically, what type of, what's the volume of the content that I need to be producing? How many people need to be watching the content. So that's all part of your financial projections. Operating expenses, how much it costs to hire and keep my editors that income projections, what is it going to be? Cash-flow projections, breakeven analysis. These are all things that you need to consider when you are starting a business that way you're not just wasting money. And that concludes everything in our business plan. So I hope you enjoyed that process of creating a business plan. I've created plenty of business plans in the past for different things that I've started right now. I just kinda create my businesses and my business plan just kind of grows with me. But if you are someone that really enjoys writing everything out, having a good understanding, being a lot more attention to the detailed Chad DVD makes this process much more easy. I can very easily create a business plan which IGBT as opposed to some of the other processes that I've done that I've taken literally weeks. I've gone to some trainings where they give you a big binder like that. And we spent months going through that binder, creating our business plan. Then guess what? I didn't end up doing that business and I wasted all that time, but I did learn about every single step of the process that you do need in order to have a robust business plans set in place. But take action, learn what you need if you've never done this before. And then we're going to just start creating and actually doing our business together. 23. ChatGPT Business Foundation 4 Choose your business entity: In this video, I'm gonna be sharing with you about business entities and talking about the different options available to you. Now, I need to make a legal and financial disclaimer that I'm not a tax professional, I am not a attorney, so I cannot share with you what you need to specifically be doing in your case. So if you do need to speak with someone, please speak with the professionals. I'm just going to be sharing with you what I have personally done in the past. I've set up multiple different types of entities, partnerships, single-member LLCs, just a regular sole proprietorship. And then we have things like our essence see corpse, which are different ways that our entities are going to be being taxed. Now, I'm just going to say from personal experience, if you are going to be starting a business, there is a little important aspects with needing to set up an entity. So if you're going to be trying to set up a business bank account, business credit cards setting up, Let's say you're Dun and Bradstreet number e.g. if you're gonna be using business credit, any of these things, then you need to have some type of entity in place in order to set up these business accounts, setting up an LLC, e.g. you could be a single-member LLC, which is being very similarly taxed like a sole proprietor. If you are going to be setting up your entity, I'm going to include a link in the description where you can set that up. If you want. You can use a registered agent service. So a registered agent will set up everything about your business. They'll handle all your tax documents and make sure that you're being filed on time and keeping your entity in good standing. There's also the question around what state you should be registered in. This depends on if you're going to be servicing, let's say online or if you're going to be in-person. Again, we have a Airbnb property management business and we set up our entity in, let's say Delaware, e.g. that's where we set up our primary entity. It was a partnership. And then we set the tax, how we are going to be taxing it as a S-Corp. So we're going to be employees of our company. We're going to be paid like a W2 from the company. And then we had different properties in different states. So what we would do is we'd have to set up a foreign entity in each of those states. Our company was based out of Delaware, but we would set up a foreign entity in whatever the state that the properties were located. Now, depending on whatever your businesses. I can't say and I don't know what it is. Again, speak with a tax professional, legal tax professional. But if your business is going to be primarily online, your generating revenue online, then you would be most likely just whatever states you decide to set up. So it could be your home state if you want. A lot of people set up in Delaware, e.g. because it has a lot of protections, privacy's for the owner. There are some states like Florida, e.g. that are very business owner friendly, where you don't have to pay those additional state income taxes. Where other states like Maryland, you'd have to pay an additional, let's say, three to 5% of whatever income you're generating to the state. In places like Florida, Texas, you don't have to pay that additional income. At places like Delaware, they offer that privacy protection for you. So every state has a little bit different, which is why it's also important to speak with a professional. I'm not telling you what you need to do. I'm just sharing what we have done in the past with different businesses. So online businesses that we've done where we're maybe servicing clients, we have a customer or a client. They want to start a business in our education company, e.g. our business was a Florida company. So it was a Florida company and we've had a property management business where it was located. The entity was set up in Delaware, but then the properties are located in different states. And then we had to set up foreign entities wherever the property was generating income, housing guests in those specific states, e.g. all of that to say if you're just starting off, you can just get started with your Just as a sole proprietor, a single-member LLC, you're going to be taxed very similarly to a sole proprietor. It's just if you're gonna be setting up an LLC, then you can set up the bank account, you can set up the business credit cards. You can separate yourself from your business income. I know when I first got started in online business, I was commingling of funds where I was using my personal credit card and I was swiping for things and paying for things and then I had to try to keep track of it all. It just gets really messy. Simple way that you could even do this as if you have a dedicated credit card or a dedicated bank account where you're going to be transacting if it's personal. And that way you just know that this money, this card is being used for these things as opposed to your regular credit card that you're also using to pay for groceries and gas and all these other stuff. So if you just want to get started, I like to try to keep things as quick and simple as possible. Try not to add too much complexity, try not to add too much cost if you can. I've also found that setting up entities also makes me a little bit more driven to actually do it because I feel like there's more skin in the game you have to pay to keep the company in good standing. And there's always that, well, I need to move forward. It's been one of my growth strategies for where I've gotten is by hiring and then also kind of filling, feeling that pressure that it's like, Hey, I have, I hired three editors. I have to create content. If I don't create content than these editors are not going to be doing anything. So it always keeps me on the ball that I need to keep moving forward. Now, you might not be in that position where you have that availability. So you might need to keep it a little bit more lean. But even something like purchasing this course, this might have been a big financial investment for you, and now you have to put your feet to the fire. You can get started today. You don't have to wait until your businesses set up. You don't have to wait until you have your bank account or your thinking cards, anything like that set up a, you can get started today. But if you are going to be setting up your business online things like accepting payments and using a Stripe account, which we'll be talking about in a moment, you're going to need a business entity in order to get those things registered. So keep that in mind. There is some necessity with an LLC structure, e.g. if you are going to be trying to set up these business associated the counts like a Stripe account, like a business bank, like a charge card, business credit cards, any of these things you do need the account. Otherwise though, just get started with your personal. You'll be fine. And then when you get to that point, now you start going through that process because now you know that you're gonna be making money or that you're just right there. Maybe this is the last step for you in this program. You go through the whole program and then you decided, I'm serious about this, I'm going to get the process started. You could do that as well. So I'm going to include all the resources down below that we use or that I've been using still use to this day. Links will be in the description. Feel free to use those if you care. And yeah, that's it for this one. 24. ChatGPT Business Foundation 5 Business bank account: In this video, I'm gonna be talking about your business bank account. Now, this is the business bank account that I've been using. I've tried a bunch of different bank accounts from Chase. We've had multiple Chase accounts and that's gotten really expensive. Blue vine, even things like navy, federal credit union. And I've found that novo.co banking novo is probably one of my favorites. I've used it now for a couple of different businesses and I really enjoy it. What I like about novo and I'll show you what my account looks like. So obviously I'm gonna be hiding any of the important details like financials and stuff like that. But this is just to give you an idea of kind of what you can expect. We have our balances, so I like just being able to see money coming in. So you can see here recent activity, it tells you how much money in a month that you've made so far, which is nice. Money in, money out. So how much money I've spent, how much money I've made a recent activity, I can see it all coming from here. And then if I need to make a payment, Let's say I need to pay myself from my bank account. I can do that by clicking on one of these. And then the makeup payment, you can just connect to any of your bank accounts very easily. What I like about this account specifically is that it can be all done online. I don't need to go to a physical bank. I've had multiple issues with, let's say chase e.g. where I've set up a business bank account and let's say business partner and I aren't working anymore or just something I need to go physically in-person. It becomes really tedious, really annoying, and they also charge a lot of fees. The nice thing about novo is that there's very nominal fees. There's no account minimum balance or anything like that. Or they give you a debit card for free. You can send wires very cheaply received, very cheaply. You can make ACH payments without any fees. So these are all kinds of nice things. What I really do love about it. Just how convenient it is. I don't need to go in person. If I need to have something wire transferred, I could just send a message, they'll respond. So it's just very convenient. I found it very nice for online small businesses. Again, this would be different if you're needing things like large checkbooks. I know bank novo does have checks, but if you're just needing that in-person touch that some people feel like they need. This is not going to be the bank for you. This has just been the bank for me. I've found it very easily. I've opened up a couple of business bank accounts with them. I'll continue to open up more bank accounts with them. The other thing that's nice about bank novo is that you can also do invoices directly from the tool. So let's say you're working with a client and you wanted to charge them, you can have that done directly from Novo as well. Reserves is nice, because what reserves you can do is you can allocate funds into your account. So if you're familiar with Sophie, they have their buckets. Novo. You can do the same thing, create a little reserve, allocate some money into that reserve bucket. Again, I'm using chases and example because of just the headaches I've had with them. I've had to set up separate accounts in order to just transfer money from one account. So if you're doing a profit first model, you have to set up multiple bank accounts. Setting up multiple bank accounts is a pain. Not only through accounting wise, but just the setup, logistically, closing the accounts, having accounts be inactive, getting charged for the accounts. It's a big pain. The reserves is actually a really, really nice feature. And then you have the card section. So you can get a physical card. You can create virtual cards right here, which is nice. So if you want it to just, let's say use your debit card for whatever. Let's say you don't have a charge card yet or a credit card. You can use a virtual card to make your transactions on there. 25. ChatGPT Business Foundation 6 Stripe account: If you're gonna be accepting payments online, then you are going to either need PayPal or Stripe. These are the two major payment processors online. They make it easy for you to be able to just receive payments. So stripe, it's a free service. You do have to pay a transaction fee for every payment that goes in, but it's relatively small. I think it's anywhere between like one or 2% for being able to use their service. It's free, you have to set it up. The thing about Stripe though, you do need to have your EIN. So you need to have an EIN in place and then you're going to need to have your business bank account set-up in place in order to be able to start receiving money. And then for that money did then be transferred to a business bank account. So stripe, great tool, PayPal, you can also receive payments through PayPal. These are just a couple of the different options for receiving payments online for your new business. 26. ChatGPT Business Foundation 7 Business charge card: Divi as a business credit card that you could be using. I use this for now three different businesses. What I really love about Devi is just how convenient it is. One, if you're trying to set up business credit, great way to be able to start. It starts as low as 500 if you're just, if it's a brand new business, and then you can go all the way up to 5 million e.g. you are able to get credits. So when you are spending money on your debit card, you get a statement type of reward points system. So the more money you spend, the more rewards you get. And then those could be used for, let's say, reducing the amount that you have to spend on your bank statement or you can get cash back. You can create a lot of different virtual cards. You can use this four-year accounting. So if you're using an accounting software like QuickBooks, it integrates with QuickBooks, makes it very easy to be able to say this card is for, let's say subscription services, or this card is for my assistance or this card is for a client. And then if you need to cancel a car or do anything like that, all of that can be done with the debit card. I really loved the DV card that you can get a physical card, you can create virtual cards. So this is really what you need to be using after you have your business account set up. I don't use a debit card. Don't don't use a debit card because that's tied directly to your account. Everything should be coming through a business, credit card, charge card, whatever it is, and then you can increase your credit limit every three months. So when they seeing that transactions are being made, payments are being paid, then you can increase your credit limit and keep incrementally increasing that the more money that you're making and more money that you're spending, increase that limit. I found them to be really good. And what's also nice about them is that they're a net 30. So you're, you're making your payments and then 30 days later you have to pay them back. So there's too many things that you can be doing with Debbie. I can create a whole separate courses just on how to use Devi and how to leverage it, maximize it, make your life easier. But I'm setting it up. Very simple. Get started and go through that process. And you'll, you'll be able to have your first card. 27. ChatGPT Business Foundation 8 Creating your avatar persona: In this video, we're going to be creating our avatar or buyer personas. Now an avatar persona is you putting yourself in the mindset of the person that's going to be consuming your content, buying your course. So you're really just trying to identify who it is that you are trying to target. So in the case of our content creation agency, we want to identify who is the type of person that will be buying our services from us. That way we can cater our messaging, cater our tonality to that person. And what's great about chance CBT is, at the end of this module, we're going to have a voice, a type of tonality that we can actually use to all of our messaging, all of our coffee on our landing pages, on our lead magnets, our website, whatever it is that we want, we're going to have the specific voice of our avatar or buyer persona. And then we can have chat GPT use that to create these messages. So that way you're not just creating something that's very generic, that maybe doesn't speak directly to the buyer. Now you're going to have something that speaks directly to the person that you're trying to target. So the first thing that we can just do is say what is a Avatar persona, e.g. or buyer persona. So here an avatar persona is a digital representation of an individual use to interact with others. Online, avatars can be customized to reflect the user's personality, preferences, interests, and they can be used in online games, social networks, virtual reality environments and other platforms. So I'm just going to do here, I'm going to go back to our last chat since again, check GPT has a memory of our previous conversations. And we're going to be building this off of our content creation agency that chat GPT remembers. So we're going to say what things do I need to include in my avatar persona for my agency? So here, to create an effective avatar persona for your content creation agency, here are some things you should consider. Demographics, goal and objectives, pain points, communication preference, content purchases, and values and interests. So we're just going to say, help me create my avatar persona. So we can see here Sarah's demographics, age 30 to 45, female, United States education, bachelor's degree or higher job marketing manager or director. The goals and objectives increase brand awareness and reach improve lead generation established on leadership, create engaging and informative content for their audience, their pain points, limited budget and resource for content creation struggled to consistently produce high-quality content. Difficulty measuring the ROI of our content marketing efforts, the communication preferences, email and LinkedIn communication appreciates a professional yet personalized home, responds well to data-driven, results oriented messaging. Content preferences consumes and shares industry-specific news and thought leadership pieces engages with visual and interactive content such as infographics and videos. So this is really helpful because now we were able to, let's say, create interactive content such as videos, infographics, and that will be able to target this person named Sarah. Values creativity and innovation, passionate about staying up-to-date with industry trends and best practices interested in promoting diversity and inclusion in their industry. So this is really helpful information and what we could do is we could just click down here, click on Copy. Or alternatively, if you have not downloaded the plug-ins that we mentioned, you just copy all this, copy and paste and then you could create a separate document. So I'm just going to make a copy of this and we're going to say this one is avatar persona. Now, again, I could just go in and I can modify whatever it is. Maybe I know that. I'm just trying to target people that are maybe my age or people that are similar to me. So we could do that. But I would say this is a pretty good baseline of something that we could build off of. Now we're just gonna go back to chat GPT. And I'm going to say freed a tonality based on our avatar persona. So here's the tonality, professional and personalized, data-driven results oriented, authentic and relevant use. And now I just want to see how we can actually use this brand voice or this tonality. 28. ChatGPT Business Foundation 9 Creating your brand voice and tone: In this video, we're gonna be taking our avatar persona that we created in the last video. And now we're going to be creating a brand voice or tonality based on our avatar persona. So what we want to do here is I just typed into chat GBT, create a tonality based on our avatar persona. And then it's saying here, Here's the tonality. It's saying professional, personalize, data driven in results-oriented, thoughtful and insightful, creative and innovative, authentic and relevant. So now I just want to create a example of using this brand voice in our messaging copy. So I'm just going to say use our new Avatar persona in a social media post, promoting our content agency. And let's just see what we're able to come up with. We're seeing here a tension. Marketing managers and directors, are you struggling to consistently produce high-quality content for your brand? Our content creation agency specializes in creating, engaging and informative content that drives results. We understand the challenges you face with limited resources and budgets. And we're here to help our team of expert writers and editors will work with you to create content that speaks directly to your audience and helps you achieve your goals. Whether you need blog posts, white papers, or social media content. We've got you covered a self-view, stablished thought leadership in your industry and your drive, your brand's success. Contact us today to learn more and get started. Hashtag, content creation, marketing thought leadership, branding success. So this message is based on the professional and personalized, data-driven, results oriented, thoughtful, insightful, creative, innovative, authentic, and irrelevant. So all of that is encompassed in our brand voice. And what we could do is we could just say, call our brand voice, content creation agency, avatar. So now, whenever we go in the future, we can make sure that you use our content creation agency avatar in our messaging. And now whenever we are creating, let's say an email or social media posts, any of the things that we're gonna be talking about in the next section for our business assets will be able to call upon our consecration agency avatar. And we could even keep it short, call it. Instead, we're going to say CCA, e.g. CCA is for content creation agency avatar. So say, we might say e.g. create a marketing email using our CCA voice. And that way, whenever we are gonna be creating these assets in the future, these lead magnets, and this would be like the tests are new skills and see how you're able to actually take your new customer avatar voice and create a review if you haven't already. So if you've already created review, you can skip this step or you could still play around user, customer avatar voice for whatever different type of messaging that you want. Maybe you want that customer avatar to create a song or whatever it is, you can come up with a various amount of different ways to use your tonality. But if you haven't already left to review, now would be a super great time that I would appreciate that you could use your avatar voice to create your customer review for this course. 29. ChatGPT Business Foundation 10 Excercise: In this video, we're going to be doing a little exercise now that we've learned some of our different prompts. And what we're going to do is actually use some of the prompts to create, let's say, a review for this course. So if you've gone through to this point and you've enjoyed what you've liked or you're excited for what's to come, are going to be creating a review based on that. So what we can do is to go into chat GBT. We're gonna do a new chat, go to the prompt bar and we are going to, let's say, write a review for Julian's chat GPT course. And you can do this however you want. I'm just showing you in this example exercise. So write a review for Julian Strachey VD course in the tonality of, let's say, Donald Trump. I'm just doing this for fun. Donald Trump. And use an analogy highlighting some of the key things I like about the course. Including how detailed the course is, how passionate about GPT, Julian is, and how much I am enjoying this course so far. So write a review for Julian chapter for the course, tonality of Donald Trump, etcetera, etcetera. And then it says here, let me tell you folks, Julian's chat GPT course is the tremendous scores. Believed me. Tremendous. It's like a finely tuned racecar firing on all cylinders. I mean, the attention to detail in this course is incredible. It's like nothing I've ever seen before. Julian's passion for change, if t is simply unmatched, It's like he was born to teach this stuff. I got to tell you folks, I'm enjoying this course so much. It's like hitting a hole in one, every single hole of a golf course. It's that good. Julian's enthusiasm is contagious and I mean, he's like a kid in the candy store when he talks about chat GPT, it really rubs off on you. So if you want to learn Changi beauty and you wanna learn it from somebody who's not only incredibly knowledgeable, but also incredibly passionate than Julian's course is the one for you. It's like having a top of the line sports car that you drive every day is just exhilarating. Don't miss out, folks take this course and VMAs, I would say this is probably review that I've ever seen. Now, again, create yours however you want. I just wanted to be able to see how you are using CBT. And I can see that in the reviews and I'll be able to read it comments and just see if you guys are having fun. So if you're leaving a review at this section, or maybe you even created a review in the past and you want to update yours now with some of the relevant maybe things that you've learned or some of the skills that you've learned. You can go back and edit that however you want. But this is a fun little exercise if you just wanted to use a tonality of a celebrity or the review, that would be also greatly appreciated for this course as well. 30. ChatGPT Business Assets 1 Lead magnets: In this video, we're gonna be covering what our lead magnets and how do you use them in your business. So a lead magnet is an asset. So you're creating something that you're putting your time and energy into. But we're gonna be leveraging chat GPT to make it easier. But it's something that you create that you put out online that is able to call to your avatar, your buyer persona, your customer avatar. So we want to create things that people are going to want to consume in order for them to become a lead. And then from that lead, we can then offer our services to them. So a lead magnet, e.g. and you are trying to create something somebody on LinkedIn would want to maybe download or consume as a piece of content that is going to attract them. They're going to click on your website, download this asset, or utilize or interact with your lead magnet, and then that person will be added to your database, your e-mail provider, and then you can retarget them and nurture that relationship with that lead. So we're going to be creating lead magnets catered towards our specific avatars. First thing that I'm just going to do here is worth doing is I'm going to rename this just so that I know this is going to be r. So we're going to say content creation agency. And that way I know, don't delete this. And what I can even do here is I'm just gonna put some stars here that way I know. Don't delete this one. That way it's important. So now what we're going to do is say, what are some different lead magnets we can utilize for our CCA? And again, we're saying our CCA in the previous section, we were talking about our tonality. So what is the CCA? This is what we're calling our content creation agency avatar. For your specific business, you are going to be creating a tonality of voice. Now this is important. Maybe you skipped the previous section because you already established your business and you felt that you didn't need to go over that section, I would highly advise you just go back and listen to the customer avatar and tonality section because those two are very important for the upcoming business assets that we're gonna be creating. Because we want to be able to have in mind the person that we're targeting and then creating our assets based on that tonality that we're targeting. So e.g. if you already have an online business, let's say you have an education company like myself. My company has short-term sage and our avatar is a person that is looking to get started in real estate. They don't want to use property, they don't want to own property. They want to get into real estate. And we're trying to create messaging that speaks to that person that wants to retire from their job through Airbnb. All of our messaging is catered around that specific person. Now, for your business, it might be different if you already have a business set up, you want to put into chat GPT, if you already have that experience, which activity? Create your customer avatar. And then I created just a little short code for our customer avatar. I called it the CCA. That way. This conversation in chat GPT knows that the CCA is our buyer persona or customer avatar. If you haven't done that, again, go back to the previous section and finish those lessons, and then come back to this one where we're gonna be talking about different lead magnets that we are going to be creating for our customer avatar. Just to see some of the different things that we can do for our CCA. We can create e-books or white papers, webinars or online workshops, consultations or assessments, exclusive content or access, case studies or testimonials. So this is just a few examples that Jacob T is coming up with. I already have some different types of lead magnets we're going to be covering in the future sections. Things like an e-book is something that we'll be able to create a webinar. It's something that I also have a lot of experience with as well. And you can see on our website, e.g. we utilize a webinar. We've done PDFs, we've done eBooks, we've done a lot of different things for our personal brand. And you'll be able to create similar things by utilizing a lot easier. These are different types of lead magnets, things that you're creating that they will be able to consume. 31. ChatGPT Business Assets 2 eBook or guide: In this video, we're gonna be creating an e-book or a guide for our customer avatar. What we want to do is type in here, what are some different e-books or PDFs that we can create for our CCA. Here's some different ideas for e-books or PDFs that you can create. Best practice guides, industry report, how to guide case study collection, content creation toolkit. So created a toolkit that includes templates, checklists, and other resources that help your target audience streamline the content creation and marketing process. We can create a best practice guide, industry report, how to guide step-by-step that provides practical tips and advice on specific aspect of content creation or marketing, such as social media management, SEO optimization in a content creation toolkit that includes templates, checklists, and other resources. I liked the toolkit approach because it's offering a bunch of different things that may be a person that is trying to create content. I like to have my mindset when creating content, I have more of an abundance mindset. Some people have more of a scarcity mindset. And with the abundance mindset approach, it's that anybody online has the ability to go out and let's say do whatever it is that you're doing. E.g. on our website, we have a YouTube channel for our specific niche, which is AirBnB. And we create a lot of content around Airbnb, teaching people how to do Airbnb themselves. Now, we're creating this content and people can consume this. And maybe they're just happy with utilizing our content online in order to go and do it themselves. But if you're creating this content and people are consuming it, there's also going to be people that just don't wanna do it themselves or they just want more personal to work with you. So we have lots of people are whole business is built around the content that we create online through our blog posts, through our videos. And these people, they are reading this content, they're watching these videos. And they say, I could watch all this stuff and do this myself. But I actually want to work with Julian directly because he provides so much value that I'm getting from this that I would just like to be able to work with him. That's something that you can do with your business. And in this case, we're going to be creating, let's say, a content creation toolkit that is providing just massive value to this person. Let's say we're gonna be talking about how to be able to create content online. And we're just providing value on the content creation process, things that they might need. Maybe it's a template, maybe it's a checklist, other resources. And they're gonna be able to download that. And then they might just say, hey, I got so much value from this. I want to schedule a call or I want to purchase your business's services because I just think that you provide value and this is exactly what I'm looking for. I'm just going to say here, what are the items we can include in a content creation toolkit? So a content calendar is style guide, writing, template, image and video resource, social media management tool, content creation tips and best practices. So I kind of like a style guide. Maybe what we can even do is we can say, hey, let's help people create their own customer avatar. So like what we just did in the previous section, when we're creating our avatar persona and the tonality, we could say, Hey, we're going to help you come up with your customer avatar. And then what we can do is we can also provide some content creation tips and best practices. What are the elements I need to include? If I am creating a guide on how to create your own customer avatar. Here are the elements you can include on creating a guide on how to create a customer avatar. Definition of a customer avatar, audience identification, pain point identification, communication, preferences, content preferences, values and interests creating the avatar and then using the avatar. So now what we want to do is we can just use transitivity to provide more detail on the specific thing. And what I'm going to do is I'm just going to create a new document, lead magnet toolkit. And we'll say avatar toolkit. Going to delete this information here. And then we're going to go to chat GBT. These are the things that we're going to include in our lead magnet, e.g. so definition of a customer avatar. Fill in the information for number one. Here it's giving us the definition of a customer avatar. I'm just going to copy this over. So it says here, customer avatar is a detailed profile of a customer. By creating customer avatar, businesses can better understand their target audiences. This is good. And what I like to do for lead magnets, I don't like to have a lot of words, if possible. I just tried to keep it short. Make this shorter and more concise. Or what we could even do is put this in a bullet format. That way it's just like this is 123. Let's just say make this shorter and more concise. E.g. Put this in a bulleted format. We could do that as well. I'm just going to copy this since it's a definition though. So customer definition of a customer avatar, target audience identification. Now we're gonna go here, fill in the info for number two. And then instead, I want to say, put this in a numbered list. One, identify your target audience by looking at demographics such as age, gender education, job title. Consider other factors such as location, income, family conduct surveys, focus groups interviews, use quantitative and qualitative information to create a specific detailed profile that represents your ideal customer. So that's good. Target audience identification. So now we're helping them with their target audience identification. And then we want to do pain point identification. Just going to go here and we're going to say, fill in the info for number three in R. Now, I just want to clarify in number three in our guide, pinpoint identification because if we say fill in the info for number three, charge if team might get confused and might say conducting surveys as opposed to number three, which is the pain point identification. So we might want to clarify filling the info for then I might just copy that info over from here. Pinpoint Identification. Identifying the pain points of your target audience is essential. Start by considering problems and then I'm just going to say put in numbered list. So I find that numbered lists or bulleted lists are easier to consume as opposed to a bunch of texts. So I'm just going to copy this info and we can just number this also. Then number four. We could go here as well. And we can number these. You could see we could go in and we can number those as well. It looks like I missed this little section that I think could be good. Just going to copy that one over as well. Now the next section here, I'm just going to highlight this info. Target audience identification, definition of customer avatar. So these are sections, communication preferences, content preferences, values and interests, creating the avatar and then using the avatar. So we'd need to fill in this info. So fill in the details of communication preferences in numbered list. So consider all the different communication channels. Look at customer data, prioritize communication. So that's good. Alright, content preferences. And as you can see, we can go through and we can fill out the rest of this information. I think you get the point on how we're going to be filling out this lead magnet. Then obviously you can go in and you can make this look pretty. So you can take all of this info that we just created and then go to Fiverr. And then you could say lead magnet design, e.g. unless you're designing yourself. And then you can see here different people offering at different price points. I'll design e-book, lead magnet PDF, or workbook. And then we can just give them the information. And then they will create a design for it. Then we can have people download our lead magnet like that. So pretty straightforward on how you can create your e-book. And this is how I would do it going through and maybe modifying some things, maybe adding more details, whatever it is that you need to include, you can do that here. 32. ChatGPT Business Assets 3 Video or webinar: In this video, we're gonna be talking about the video webinar or VSL video sales letter. So on my site, e.g. if you go to free webinar, you can see that it takes you to this landing page. And on this landing page, when people fill in their information, they're taken to a video page that explains our business, how it works. And then at the end we have a call to action where they can schedule a call with us to see if our business being a partner with them would be a good fit. So what we're gonna be doing in this section is actually creating the script, the outline for your video sales letter. So the first thing that we can do is we can say, what type of webinar can we create? Four. Our CCA, our customer avatar? And again, CCA, just the, what we called our customer avatar. So we can say content marketing best practices, SEO optimization for content creation, social media marketing strategies, concentration and marketing for e-commerce, content marketing best practices. I kinda like that one. We could create a webinar talking about content marketing best practices. So I'm going to say create an outline for a 15-minute video sales letter about content marketing best practices. Now it's giving us the outline for our video sales letter or webinar video sales letter. It's just a condensed version of the webinar. Webinars, more very popular, I would say in 2020, 2019, prior to that as well, really popular. But as the market is kinda shifted, people are not trying to maybe consume content for, let's say 90 min. People just kinda want something that's short and sweet. A 15-minute Webinar, 20-minute. Those are kinda what's where the trend is going towards? There are still people that are doing traditional long-form webinars that are 60, 90 min. But again, it also depends on your audience and how they're consuming your content. We're just gonna do a 15-minute webinar just because it'll be much easier for us to be able to create in this example here. So introduction why content marketing matters. Audience targeting, content creation, content distribution performance metrics call to action for them to learn about our agency, why content marketing matters. We can obviously go in and we can use this as kind of like the baseline so we can copy this all over. We can then create a new lead magnet. And we're going to say this is going to be our video sales letter. We're going to copy this. So this would be the introduction. This section, audience targeting, content creation, content distribution, performance. Have a call to action. Then the conclusion I'm just going to do here is fill in the information. For section one. It's telling us what we would want to do. You'll want to set the stage for content marketing best practices because viewers a preview of what they can expect to learn in the video sales letter, this is a good opportunity to introduce your agency, establish your credibility and expertise in the field of content marketing. Be concise and an engaging. So write out a script for the introduction. So welcome to this video sales letter on content marketing best practices for business owner looking to grow at. We've worked with businesses of all sizes and industries to help them achieve their content marketing goals. We've seen for saying the impact of effective content marketing. Over the next few minutes, we'll be covering everything, audience targeting and concentration distribution. You'll learn the best tips, sit back, relax and get ready to learn about content marketing best practices with your agency or your business name. And then we can fill in the information. So why content marketing matters? Fill in the information. For section two. We can take this and copy that and then paste it into our doc. Here it's saying why gone to market matters. In this section, you'll want to provide a high-level overview like marketing matters. I out the scripts with details of why content marketing matters. So before we dive into the specifics of content marketing best practices, let's take a step back. Why does content marketing matter? And then businesses all sizes. But just take our word according to these statistics HubSpot. So it's actually providing us some statistics as well, which is pretty cool. According to Content Marketing Institute, 91% of B2B used content marketing. And then if we wanted to let say, have some more detailed information, we could just say Continue. Here's an example of the inflammation include in the next section of the outline audience targeting. It went to the, continued to the next part. And then we can just say, write out the scripts, reach the right audience. One of the most important aspects of content marketing is audience targeting to identify your ideal audience, start by thinking about your target customer. Who are they? Ultimately the key to is understanding your target audience, needs and preferences. So you can see here how easy this is to fill in the information for our video sales letter. We can even ask it to say, maybe we want to include slides. So I want to say, I want to include slides in my presentation. How could I format this? There is a free tool out there so you could use, let's say Google Slides and fill this in all yourself. Another pretty useful tool that I found was this one called Tolman a.ai. So when you create your account here, what it actually does for you is create slides based on the texts that you give. It is kind of similar to change your beauty and that you give it a prompt. You wouldn't necessarily give all your script and then put it in here and then it's going to take it, it's going to be creating its own custom script. But what's kinda cool about it is it'll add images and stuff like that as well. And these are all AI generated images. It's a little bit extra. You don't need to use it for creating your slides of your video sales letter. The other approach that you could do with your video sales letter, that is also a trending thing, is just doing Google Sheets. Maybe you don't put the scripts, but maybe you put the bullet points to your video sales letter in here and then you just walk people through, just say, Hey, wanted to make this quick video just to help anybody that is looking to get into content marketing. We have a content marketing agency. We help business owners that are looking to scale our business through content. I wanted to cover some of the best business practices that you could do if you're looking to do this yourself, or you're looking to get started in content marketing. And then you just go through your sheet and you cover all the bullet points. Again, we could say for audience targeting explanations, we might just say give me a list of bullets for the things that the prospects will need to do for audience targeting. So we can take these bullets, research and understanding your target audience demographics. And then maybe we have a separate screen that has our script and we're able to just use these bullets to highlight saying, Hey, this is what you need to do, this is what you need to do. And then we use our scripts, which is created through chat GBT in order to highlight the specific bullets. That way they say, Hey, I understand going through here, this is what I need to do for audience targeting. And you're using a script that you're reading. So you don't have to show your face on the video sales letter if you don't want. You could just use the script over there and then highlight like, Hey, you need to research and understand. And then you can see here, it's going to be talking about researching and understanding your target customer. This is how you would set up your video sales letter, either Presentation, Google, Google Sheets, or Google Doc. And having that pulled up, you could do a long form webinar. You could also use one of these AI tools for creating some of the presentations. You could use Canva as well for creating your slides. If you don't have any familiarity with Canva. Essentially it's just a tool that allows you to be able to create different graphics online very easily. So if I click on here for presentations, e.g. it's going to give us a bunch of different templates for presentations that we could use. And then we could fill out the different bullets. And here at the images a lot, they have a lot of free images or things just look nice and you can do that as well. Your sales letter. 33. ChatGPT Business Assets 4 Checklist: In this video, we're going to be creating a checklist for our business. Like we previously mentioned, we're creating a constant creation agencies. So we want to create a checklist for our ideal customer in order for them to have some value. We're going to say, for what type of checklists can I create for our CCA, which is our constant accretion agency Avatar, content creation checklists. Here's some examples of checklists you can create. So we've got a concentration checklists, a content promotion checklists, a content performance metrics checklists. I like the content creation checklist, determine the goal and develop an outline. So I'm going to say fill in the details for the checklist. For number one. We can see here determine the goal and purpose of the content, choose the format and type of content development content outline, and then it provides details on this. So what we can do here is I can just copy over this info. And we can go here and create a new lead magnet. So we're going to say this one's checklist and then delete, paste that in there. Now what I'm going to do is I'm going to go here and then you click on checklist. And then you can see there's one where crosses it out or one we're just kinda highlights it. So I want to do that. And then just click on these checklists is a pretty simple lead magnet. Again, we can use GPT-2, come up with the different type of checklists that we can query. And then we're going to have it fill in the details for our specific checklists that we're looking to create. This, again, give this to a designer on, let's say fibre. Go to a lead magnet design, find somebody that you think would do a good job. They come in a lot of different price points. Just to review their work. I look at the reviews and see if that's somebody that you'd like to work with. This person, e.g. it's $20. They have a lot of reviews. And we might just might be $35 for four to six page design. Checklist is a pretty simple lead magnet. Again, we can use GPT-2, come up with the different type of checklists that we can query. And then we're going to have it fill in the details for our specific checklists that we're looking to create. 34. ChatGPT Business Assets 5 Fillable Template: In this video, we're going to be creating a lead magnet template that our prospects can fill out. What we want to do here is we want to give me a list of potential lead magnet templates for our customer, our content creation, agency avatar. So how to guide checklists or worksheet? White study didn't quite get that. So we're going to just say clarify and say what are different fillable templates that RCC can utilize? Okay, this is a little bit better. We've got a content calendar template, a buyer persona template, our competitor analysis template, editorial style guide, e-mail newsletter template in content promotion templates. So I like the idea of an e-mail newsletter template that they could potentially use, fill in the details of an e-mail newsletter template. So here it's saying the header subject line, introduction, table of contents, news and updates, tips and advice called action footer. I think it would be a little bit easier for someone is maybe like a buyer persona template. Fill in the details of a buyer persona template. Template. So in this course you already filled out your buyer persona. So now what we're actually going to do is create a buyer persona template for our leads. So we're going a little bit Meta here. So here are the details to include and buyer persona template demographics include demographic information. Here we could just say, create a template that is fillable for demographics. So now we can see here, this is the information. So we'll take this. We'll go create a new lead magnet. Will say this is the template available template bank to change EBT. And then we're going to put this into demographics. Demographics, age, gender, location, job title enroll. So create a template that is fillable for job title enroll. Take this copy that over. Pain points and challenges. And as you can see, I'm just going through each section and having it do the fillable section. Goals and objectives. So even though we're just putting in goal and objectives, It's actually give against some really good additional information, things like timeframe potential solution. So I like that cheap tea is actually doing this for us as well. Preferred communication channels, communication channel frequency of use, purpose of use, preferred format. And what we could do here is, now that I'm looking at this, we could actually have it provide some additional detailed information. So preferred format, they might not know what that means. So we might just say, provide instructions on how to fill out each section, enter the age range. So this is actually really good here. So then what we could do is we could just underneath it or next to it. We can add in this info, something like that. We could do that for each for each section. So under age range of your target audience, if we wanted to, we could even go a little bit deeper and say, provide the reason for age for each question. Now we're also providing some additional context to why we're asking these questions. Help you understand that the generational characteristics. So again, we can copy over this info. Then we can just copy over that. Age can help you understand the generational characteristics. Then we can fill out all this information such as this. So this is how you'd be able to create some type of fillable template for them to have their buyer persona, e.g. 35. ChatGPT Business Assets 6 Course Creation: In this video, we're going to be creating a course for our business. So one of the ways that you can actually grow your business is by offering a course. So e.g. in our business, we have a property management company as well as we teach people how to get started in the business, then you might be thinking that's a little counter-intuitive, Julian, if you're selling a course, teaching people how to get started in the business, Then how can you actually grow your management company? Well, we actually found that a lot of our students actually wanted to partner with us in getting started in their business. And because we are creating a lot of content targeting people that are looking to get started in the business, or people that are looking to learn about how to invest in a specific location, e.g. we're able to attract a wide audience that was either interested in doing it themselves or potentially having us do it for them. It goes a lot of different ways. If you are going to be creating content online, creating a course is just another ancillary that you could add onto your business as well. So in the example of our content creation agency, maybe we're creating blog posts, YouTube videos about how to create content. And then we're able to create a course teaching people how to be able to create content themselves. So if we're in content creation agency, teaching people how to create content, potentially people would be interested in having us manage their content for them. Maybe one of the services that you offer for people that enroll into your course. It could be that if, let's say somebody wants to create content, they take your course to learn how to be able to create better content. And then you actually say, Hey, if you'd like to be able to schedule a call with us or if you'd like to be able to use our services that help you actually just automate and do this whole process for you. We can do that. Let's say a, what type of courses can we create for our CCA? So content marketing fundamentals, Social Media Marketing Mastery, blogging for business, SEO essentials, content creation masterclass. I kinda like the content creation masterclass. So we'll say, give me a course outline of number five. So title content creation masterclass. This course provides a comprehensive overview of the consecration, including writing, designing video production of podcasting. By the end of the course, are the skills and knowledge needed to create high-quality, engaging and effective content that resonates with your audience. Module one would be introduction to the content creation module, to writing for the web module three, designed for non designers. Video production essentials podcasting, one-on-one, advanced content creation strategies. Course format will be delivered online through a combination of pre-recorded lessons, interactive Q&A sessions. Duration will be six weeks long, one module released each week, prerequisites. There are no prerequisites. By the end of this course, participants will have the skills and knowledge to create a high-quality and engaging content that resonates with their target audience and drives business results. So again, we're using reciprocity in this case where we're creating content for people to be able to create their own content. But there's going to be people that don't want to do it themselves. So you're able to also grow your business that way in this example. So what we're going to do here is we're going to say, provide the lessons inside of module one. So what is content creation? Understanding your target audience, developing a content strategy, concentration best practices, content distribution, consecration tools and resources. So we're going to say create a PowerPoint presentation with sections and information for less than one. So it's saying here, I don't have the capability to agree to visual content. However, I can provide suggested outline so less than one. What is concentration? Section one introduction, defining consecration, content creation process, understanding your target audience, developing your content strategy, inclusion. And then we can just say, fill in the details of section of Section two. So here we're saying integration of the process of producing and sharing got secretion is essential to business types of content. There are several types of content, blah-blah-blah, examples of successful content creation. And then it says here you can customize the content to fit the needs and interests of your target audience. So we could go in and we can fill out all the details of this. And then we can use Google Sheets or a PowerPoint e.g. fill in each lesson, each section within that lesson. And then you'd go to the next part, which would be module two, which is writing for the web. Get all the lessons for module two, and then have each lesson broken into subsections for that lesson. And then we would just record that. I recommend if you are going to be using some type of screen recorder. And what I use is stream labs, OBS. So you could use stream labs OBS or regular OBS. Doesn't really matter which one. I just happen to use this one. And this is a free screen recording tool. So the one that you're actually viewing, this one this course on is using stream labs OBS. So we use this completely free record, your screen. You can see here what it kinda looks like. I've got my camera setup. I can move this guy around if I want to. And then just record. I've got my microphone set up here. So everything that you're seeing is actually being managed directly from here. If I wanted to stop my screen share, I can do that. If I wanted to turn off my camera. I can do that as well. So it allows you a lot of flexibility. I'm not gonna go into detail about how to use stream labs OBS in this course, I'll maybe just link a separate tutorial on how you can set up stream labs OBS. If it's pretty simple. If you're just looking to record your screen and your voice. Yeah, this is the tool completely free and you can use this for using the PowerPoint slides for your course. I can just show you an example of what one of our courses it looks like we go to short-term sage login. So this is our course portal. You don't have to get this fancy guys. This is a business that I've developed over the past few years. Obviously. It's a little bit more put together, but you can see here this is like our module one. And then we have our different lessons, and then in the lessons we have different subsections of that lesson. Identifying your target guest, how to define your branding. So you can click on here. And then you can see we have just different slides. This is what we're talking about here. This is how we fill in the information. Targeted guest avatar, personality, attitude, values, interests, hobbies, lifestyle. Yeah, that's that's essentially it. You can include some resources if you want. I included a transcripts. You don't have to get this fancy though if you're just creating your first course and then hosting your course, there's several different ways that you could host your course. If you just wanted to have everything within a Google slide, you could do that. You could have it hosted on notion of this platform is cartridge. There's JOB, there's teachable Udemy. You can create your course on Udemy Skillshare, whichever platform that you want to host your course, you could do that directly from there as well. And yeah, that's, that's essentially it for creating your course. 36. ChatGPT Business Assets 7 Exercise: In this video, we're gonna be doing a fun little exercise. If you haven't left a review already. This exercise, we'll be able to incorporate some of the lessons that we just learned in a previous section and turn that into a review exercise. Again, this is if you have not already done this or if you wanted to be able to modify your review at this point, you could do that as well. What we're going to do here is I'm just going to say create a lead magnet hook for someone who might be interested in taking Julian's course on how to use chat GPT for business. Create a lead magnet hook for someone who might be interested on how to use chat too busy for business. But this is a review. So let's see what comes up. Unlock the power of AI in your business with change of t, The ultimate course by Julian discovered the secrets of using chat GPT to generate more leads, boost sales and supercharge your marketing efforts get ready to revolutionize your business today. And I might just say and include that this is a exercise from the course. And leave a positive review. Ready to take your business to the next level, join Julian's course on using chatting or business and discover the most effective AI powered strategies. The skyrockets your success as a participant in the course. I've blown away by the practical exercises and insights that Julian shared. One of my favorite exercises is learning how to create a lead metal hook that attracts and engages potential customers. With Julian's guidance, I was able to develop a powerful hook that has already generated impressive results for my business. Overall, I highly recommend discourse that anyone looking to harness the power of AI and take their business to new heights. So that's a little better there because we're talking about a hook for somebody to join the course. And then using that hook in the review, which is kinda funny, play around with different ways that you might create a tape, a lead magnet, or a hook for your lead magnet for review. And I would love to be able to read those in the review section as well. 37. ChatGPT Business Marketing 1 Email Marketing Campaigns: In this section we're gonna be talking about the e-mail marketing campaigns. If you saw the previous section, we created our business assets. We were creating different types of lead magnets, horses, different things that we could have for our business in order to attract our potential customers. Now what we're gonna be doing is creating marketing material to help get people to. Maybe that's to re-engage with our content. Maybe we are trying to schedule a call with someone or maybe you have a business where you are trying to get somebody to complete an order. So on a checkout page e.g. maybe they didn't provide their all their details and the left, just that the checkout, we're gonna be creating e-mail marketing campaigns to re-engage or to close the people who are on the edge of the sale. Now the important thing that we covered in the previous section in the business foundations was our brand voice, our tonality, trying to create the e-mails. We are going to want to be using our brand voice or brand tonality because e.g. if you are targeting, let's say mothers are single parents, e.g. your wording, your messaging is going to be catered towards that specific person in our case, because we decided that we're going to be creating a content creation agency. And our customer avatar was Sarah, who is 30 to 45 years old. She has a bachelor's degree and is more analytical and legs value and numbers, our wording or messaging in all of our coffee, whether that's going to be our landing pages, any other brand assets that we created, a company assets, or any of the marketing materials that we're going to be creating need to be catered to the tonality, the brand, the customer avatar that we created. That's an important section, if you are going to be, let's say skipping to this section first, you want to go back and put in, maybe you already have a customer avatar. Create your customer avatar voice in chat GBT, because we're going to be using that customer avatar to cater our marketing messages. And that's one of the really powerful ways that we can use chat CBT compared to, let's say just asking you to write an email that might be generic and might sound really corporate. Well, we wanna do is to use the voice of our customer in order to have all of our content catered towards them. One of the things that I was playing around with before recording this was I was trying to get the emails to work in. You may run into some problems where let's say it's getting confused about who the brand voice is. So you can see here when I was asking you, write these emails in the voice of CCA. And if you saw the previous videos, then you saw that we call the customer avatar the CCA. For sure. That way we can just refer to chat GBT and say, hey, use targeting the CCA. We said here, right, these emails and the voice of CCA, which is the content creation agency avatar. And what I tried to do is say, remember that CCA is not our product. It's the voice of the customer avatar that we previously created. And when I asked her to write these emails, you can see here it was getting a little confused because we have a content creation agency, but we were calling the brand voice, the content creation agency, avatar. So check GBD. Got a little confused here and I had to clarify with Changi PT by doing this, you remember what brand voice we were using? It says yes, the brand voice we're using is the content creation agency avatar. Okay. And then I said, Do you remember what business or starting? It says, yes, we're starting a content creation agency. And then I had to say rewrite the emails using our brand voice, but don't explicitly mentioned CCC, AAA and I even misspelled that I said cc NA. But junction between knew what I was talking about. And it says Cherokee or the e-mails without explicitly mentioning the CCA. And here's where we got the emails that we're looking for. So in this case, these are emails that were trying to have sent after somebody downloads one of our lead magnet. So in this case we're using are fillable template. So I'm just going to walk you through here how you can get this. And what I liked about these e-mails that I wasn't able to get on the original was that it put it in a timeframe. You can see here, I said tell me what type of marketing e-mail campaigns we can create for our agency. And here it says we can create a newsletter campaign, promotional, lead nurture campaign, then promotion campaign re-engagement campaigns. And those are good campaigns. But coming from the education space, I know that there are different stages where somebody is in the sales pipeline, e.g. so if somebody, let's say downloads your lead magnet, but they don't schedule a call. Then what we need to do is to try to re-engage them to finish. And actually let's say schedule a call or maybe you're not scheduling call. Maybe you're just trying to get them to the checkout. What we need to do is I said create a re-engagement campaign. And then here it says where it's creating the re-engagement campaign for us. And it just has one email. I didn't really like that response. I asked again and I said, CCA is not a product. Cca is the content creation agency. I'm sorry, respond. Yes, if you remember. I said rewrite the campaign and I didn't really like this response either. So I said, give me a series of emails that can be sent to a person that downloads are lead magnet on the fillable template, but did not schedule a call. And this is where it got a little bit more creative because this is where we started seeing the timeframes. It says sent immediately after download. Perfect. And then this is that thanks for downloading are fillable template email to sent two dash three days later. Three ways you can benefit from. Great ways content can benefit your business. Great, sent one week later how to create a content strategy that works. And then that's where we came to today where we're just trying to clarify that CCA is not the agency, it's just a brand voice and we're able to to correct Changi beauty. It remembered that CCA is just the brand voice. So here we have an example of a email marketing campaign. But what I'm going to do here is I'm just going to say, give me this campaign, but I want a daily e-mail sent. Some of them can be more direct response marketing. So direct response marketing is more of a sales approach. And others can be more value based email sent up to five days. So I'm saying give me this campaign, but I want a daily e-mail sent up to five days. Some of them can be more direct response marketing, others can be more value-based with a call to action. Still. So here's the revised emails. So email 1 cm laughter, download. Thanks for downloading or fillable template email to three right ways they can benefit one day later, E-mail 32 days later, how to create content strategy that works. And then email for subject free webinar, how to build a content marketing strategy that works. So this is a webinar, maybe you can incorporate that as well. Email five sin four days later, our Content Creation Services can help you achieve your business goals. And then you see here that it stopped all or you're gonna do is just click continue. And then we hope you can enjoy the email best practices as a reminder, help you achieve your business goals through great content. Whether you need blog post social media, or website copy. If you're interested in learning about our consecration services, we'd be happy to schedule a call. So this is more of the direct response marketing. This is just saying, Hey, here's our service. If you want to schedule a call, schedule a call here, these, I would say, are really good. Another campaign that we could do is more of a promotional campaign. So the promotion campaign could be promoting our template, or we could even do is maybe we received a list of e-mails of other content creators and we wanted to send a cold email. So I'm going to say, write an email to a cold audience that doesn't know who we are. Keep the email and we really want it to be really short and offer are free template. So let's see what we're able to get from here. Subject free industry-specific template inside. Hi, there. We came across your business and wanted to offer you free. The template will be, will help you streamline your specific tax or the objective and save time and resources. You can download the template here. I just want to say rewrite this email in a more conversational tone, informal. And keep gets to say one paragraph. And instead of one paragraph, I'm just going to say rewrite this, but keep it under four sentences. Make this more informal tone. Hey, we're concentration agency that helps businesses like yours create awesome content that drives results. Want to offer you a free industry specific template that we think you'll love. You can snag a template here if you have any questions or want to learn how we can help you create content, just, you just reply Cheers, this, I would probably say it needs to be worked on a little bit more. Just because one, if you're gonna be sending out cold emails, e.g. you really want to keep it short and sweet. And you want it to be a little bit more informal and personalized. One way that we can have more of a personalized e-mail is let's say you are going on LinkedIn. I'm gonna go to LinkedIn. And let's say we are prospecting. So we're able to, let's say we found this person, Lauren subnet. And while we could do here, is we are just going to copy some of her information. And just like this, go back to chat GPT, and then I'm going to say, give me an overview of this person. Alright, so let's do that. I just copied all their information over from LinkedIn. So Lauren, someone who is a lead generation manager with over 500 connections. And now I'm going to say, write to me a cold email for Lauren, offering our free template. Hi Laura, and hope you're doing great. I came across your profile, knows that experience and lead generation as someone who's been in the business for awhile. I understand the struggles of staying on top of everything. That's why I wanted to offer you a free I'm just going to say rewrite the email and and in personal details from her into the email. So now I'm just clarifying that I want to incorporate some of the personal details from her profile. That way this email feels more authentic, more original. So I hope this e-mail finds you well, I came across your profile LinkedIn. Notice that your lead generation manager at minute, congratulations, also saw that you studied at the University of Greenwich and have a master's degree in strategic marketing. That's impressive as someone who's well-versed in lead generation. I thought it might be. Again, this sounds a little bit to well-prepared. And what I would probably do is just say, make this email sound more personal. And let's just see what it comes up with there. Hello, I hope this e-mail finds you well, I was impressive background experiences, lead generation. I see you've worked on lead generation and data enrichment projects managed and achieving presses, database growth goals. And I'm just going to say keep this e-mail to just four sentences. Hi Lauren. I notice your experience in the generation of marketing, Barracuda, MSRP and wanted to reach out or agency creates fillable daily worksheets for entrepreneurs to say folks, I thought this might be of interest based on your background. If you'd like to try it out, I can send over a free template. So something like that might be a little bit more personal. And again, obviously you can play around with this, but being able to take people's information by just copying and pasting, getting a summary of the person and then being able to write a personalized e-mail based on that information is really powerful. So far we created a campaign that is trying to get people who have downloaded our lead magnet as well as creating a cold email. Let's see, we're able to pull Lauren's email online. We wanted to send her an email or even use this to send a message. We could do that as well. And then to scrape their information, put that into chat GPT, and then be able to create something that is personalized. Another type of email that we create is a promotional e-mail. So let's say we have people that are on our list now and there is a promotion going on, Let's say for the holidays, we could say create a promotional e-mail for the course. We created, let's say, Black Friday. For the course we created high Black Friday is here. So you can see here Black Friday sale boost your marketing skills with our course. Here we have an incredible offer for you for a limited time. We're offering a special discount, discount amount of our popular course. This course is designed to help you with benefit one, benefit to benefit three plus you'll get access to feature one feature to feature three, don't miss out on this opportunity. Improve your marketing sales. Grab this before it's too late, click here to learn more and enroll in our course today. This is another example of using a promotional e-mail. A, another type of e-mail that you could also CRI is, I believe it's called a Seinfeld that type of email. So this is where every day someone might be getting a little stories. Let's say we want to have a daily e-mail go out that has some type of story that people are clicking on. So this could be, let's say part of your nurture campaign. We say create a nurture campaign. Outline of a story related to content marketing that someone will read every day. And I just want to see what they are going to do. So you can say day one, day to the beginning, day three, the struggle, they for the success, they five, the future. And here it's saying, Welcome to our content marketing journey, early days of content marketing journey before the success and then day five, the future. And then I'm going to say write the email for day one. So today we're gonna be talking about the beginning of content marketing. The first recorded example, these back when John Deere, a farmer equipment, well we could do here is just say add a small call to action to download. Let's say our checklist. Welcome to day one over content marketing story series that we're talking the first step in our journey of creating killer content. Let's dive right in. The first thing you need to do is identify your target audience to help you get started, we created a free checklist. Tomorrow we'll talk about the next step in the content marketing journey. Alright, so I'm just going to say right, day too. So what makes great content? Welcome to day two. Yesterday we talked about the importance of understanding your audience and creating content that resonates. Today, we're gonna be discussing what makes great content. It's not just informative. So the question is, how do you create gate contact? The answer lies in understanding your audience's pain points, insurance, and preferences. Remember, great content is not just promoting your products and services, but also building a relationship. It's about becoming a trusted source of information. Stay tuned. And then it also included, don't forget to download a free checklist on audience targeting to help you create content that resonates with your audience. And then I'm just going to ask Jack GPT, who are you writing these emails for as far as brand voice goes? I'm writing these emails on the brand voice that you previously establish, which is this brand voice should reflect the persona and values of the target audience across all communication channels. And I'm just going to also clarify, who is the CCA? Is the customer avatar of our content creation, representing our target audience. Who is our target audience? What is the customer avatar information inside of CCA? Who is this? Explicitly? Though? Here it's saying the customer avatar inside CCA is a business owner in the B2B space who is struggling to create effective content marketing strategies and is looking for guidance and support from unconsciously accretion agency. They are likely to be a time poor and may have limited understanding of digital marketing, but are motivated to improve their content marketing efforts to grow their business. I'm just going to say, do you remember Sara? So it says, I don't have the ability to remember specifically the interactions. Could you provide more context about Sarah or what your previous interaction with her was about? Sarah was our customer avatar. Say yes, if you remember. And I'm just going to say provide the details. Sarah. Sure. Based on our previous conversation, Sarah is a 35-year-old working mother of two who runs her own small business and the health and wellness industry. She's passionate about places like living on to improve your business in life. She's tech savvy, spends a lot of time on social media. She's also very busy and values your time. She's looking for ways to streamline her process and find tools to help her work smarter, not harder. So that was Sarah, who was our customer avatar. And it took a little bit to be able to just have chat GPT. Remember who we're writing for. And I just want to confirm, are you writing these emails with what Sarah in mind? Yes, I can write the emails and Sarah and bind. They align with the characteristics and preferences of our customer avatar. Okay, please. Bright day three. So here's an example of D3 high and then it's using Sarah, welcome back. Yesterday we talked about the importance, no secret that there's a lot of content out there. So how do you make sure that yours gets noticed the key is high-quality, valuable content that addresses the pain, but it's not just about the content itself. You need to promote it effectively using the right channels and tactics that get in front of the right people. And tomorrow's email it will be discussing some specific tactics you can use, right day for. And obviously what we can do is we can copy these e-mails, put them into a Google Doc, and then we can use these whenever we are going to be sending out our, let's say, nurture sequence to our audience. When it comes to consecration, it's easy to get caught up in the idea that you need to be constantly pushing out new material to stay relevant. However, the key is creating great content that resonates with your audience. Remember, it's not about turning out blog posts or videos. It's about taking time to really understand your audience needs to help create high-quality contents. We put together a checklist. Take a few minutes to review the checklist and think about how you can incorporate these elements into your own content. Trust me, your audience will thank you for it. You can see again, just using our customer avatar to be able to craft the message of these emails. Now, e.g. and you can see how different this is if I said, You're right, this e-mail, but with the tonality of a person who is in the tech industry. Rewrite day for with the tonality of a person in the tech industry. So are you looking for a more powerful way to take your business to the next level of content marketing is the answer. As a tech professional, by implementing content, you attract more leads, build strong relationships. You'll learn the latest techniques and strategies creating don't miss out on this opportunity to skyrocket your content marketing. Or we could say rewrite day for with the tonality of a person who is a high level executive. So here it's saying as a top-level executives and, or industry, or we could say, maybe the tonality is a little bit less formal. We could say, or let's say it's more corporate. Write this email to sound more corporate, since corporate is a tonality. So as a high-level executive, every decision you make can impact your company's success. That's why I wanted to follow up on yesterday's e-mail. It's not just about creating content. We need to have a well-planned content marketing strategy in place to ensure the efforts which will help you play and create, distribute. So this is really just to highlight that based on who your customer avatar is, the messaging, the tonality can change even if it is very slightly, there are going to be noticeable differences between each e-mail based on who you're trying to target. So a single busy mom of two e.g. is going to be reading e-mails a lot less and they're looking for more something that's personal versus somebody that is more of a higher level executive. They might be a little bit more. Just give me these details and looking for more, bigger, more corporate industry type words in the copy, you may not specifically know how to be able to effectively communicate to those types of people. But luckily, chat GPT understands when you are asking it for these things and it's going to reword things to be catered towards that audience. 38. ChatGPT Business Marketing 2 YouTube Scripts: In this video, we're going to be creating YouTube scripts. Youtube, it's something that I am very passionate about. I have several channels that I run. This one is one of them short-term sage, another one that I'm currently running and growing is this one financial nugget. And for a lot of our content, we are utilizing chat GPT to some capacity. Maybe it's to brainstorm, maybe it's to come up with different hooks, different intros. The first thirty-seconds of a video is super important. So to be able to have a really engaging hook is something that needs to be worked on. And chat tube t is also a really great for being able to come up with those hooks as well, YouTube scripts. Usually what I'll do is I like to use chat GBT for a bunch of different things. One of them is specifically the title. We can also come up with content creation ideas. And then we can also come up with different scripts, intros for scripts, et cetera. What we're going to be doing is give me a list of different ideas of, let's say, just say YouTube videos that I can create. Here's the list of some ideas for YouTube videos you can create how-to guides and tutorials behind the scenes glimpse of the business or industry, product reviews comparisons. I'm going to say, what type of videos can I create for my agency? What type of YouTube videos can I create for my agency that will attract by target avatar? Based on your target avatar, you can create the following types of YouTube videos for your how-to tutorials, case studies behind the scenes. Going to say, give me a list of YouTube video titles. So five tips for creating engaging social media content. How to build a strong brand identity for your business. The power of email marketing, benefits of video marketing, why every business needs content marketing strategies? So one of the things that I also like to do is I like to say, let's say Give me a, let's say clickbait title. That is under 70 characters. For these videos. Five secrets to boost your content marketing strategy, how to create viral content that your audience will love, the power of storytelling. So these are some pretty solid video title ideas. So you can see what I just asked it for. Video ideas. It gave me how to case studies. But that's not really helpful if maybe if you're trying to come up with like what types of content could agree. But what I want to do is actually have it come up with different ideas. So five tips for creating social media content. And you can see here the comparison between more of a clickbait title versus a regular generic title. So five tips for creating and getting social media content. That's kinda average. But five secrets to boost your content marketing strategy. It's like, okay, well what secrets can I boost my content marketing strategy? So adding clickbait in the prompt allows you to be able to have some more creative titles for your videos. So now I'm going to say, give me an outline for the video one. So how to create compelling content for your website? I'm just going to say, I'm going to say give me a YouTube video outline four. And then I just want to copy this one. Since it did not get what I was trying to do. Secret number one, start with a clear goal. Secret number two, know your audience secret three, create high-quality content, secret for use multiple channels, secret, measure and optimize. And then the conclusion summarize the five secrets. Now I can say, give me the script for section one. Welcome to our video on the five secrets of booze, your content marketing strategy. In this video, we'll share some of the most effective tactics that successful marketers use, whether you're brand new. So let's dive in. I would say that's a pretty decent intro, section one, defining your target audience. The secret to successful content marketing strategy is clearly defining your target audience. Here are some tips to help you to find your target audience. Going over this thing, this thing, this thing. Now the great thing about this is you can copy this script. And if you are, let's say creating content for me, a lot of our content that is more like five tips or seven best websites. This type of stuff, we use scripts. There's things that are unscripted, which would be, let's say, reacting to or doing a tutorial on how to use a specific tool. In that case, we're not using a script in cases like seven websites, 11 companies, a company's, I've found seven mind-blowing AI tools. These are all actually using scripts. And one of the tools that I use for my scripts is called prompts smart.com. And what's really nice about this is I can upload my scripts to here and then I use my phone. I'll just take out my phone and I have a little teleprompter. I found it on Amazon very cheap. I put it on my camera. If you don't have a camera, I can include maybe some resources down below in the bonus section where you can use some of the materials that I use in my business for YouTube, e.g. but I just put my video on the teleprompter and then I'm able to read these scripts. You can create your script from chant GPT like this. And then you just copy that over to a document and then you upload that to prompt smart, and then you are able to record your video. I would suggest if you want to be able to see actually how to edit your videos and stuff like that. Maybe I created a separate training on that on the course platform. Or you could also subscribe to the YouTube channel. And I show how to be able to edit using different tools and stuff like that as well, but it's much shorter, compact in the videos. You can see here, this is how we're going to be creating our script for our videos. Are able to come up with our video is ideas. Just like this. We're able to come up with our scripts. And that's essentially the ideas. Obviously we can cheat, keep asking for more ideas. So if I just say, give me more video titles. So here's more video titles for your agency's YouTube channel, how to create winnings. And then we're just going to click Continue. How to optimize your website for lead generation content marketing versus paid advertising. My video marketing should be a priority. So you can see here, you just keep coming up with ideas. The future of marketing predictions over the next five years, power of influencer marketing. And we just keep continuing and it's going to keep giving us more video ideas. Really, really helpful for brainstorming. Brainstorming is going to be a big part of, let's say, your content creation process, e.g. for myself, what I do is I just have a Google Sheet and every morning for let's say an hour, I'll just brainstorm different ideas. I'll watch other videos on YouTube that are in a similar industry or maybe an unrelated industry just to be able to come up with some different ideas. And then I'll brainstorm ideas and then I can take those ideas and I can plug it into chat you bt. And then say, Give me some more ideas based on this idea. And then it'll spit out a bunch of new ideas for me, allowing me to continue to brainstorm. This is a really powerful way for you to be able to just brainstorm, come up with scripts, come up with video ideas, all, all within chat GBT. 39. ChatGPT Business Marketing 3 Blog Writing: In this video, I'm gonna be showing you how to use transitivity to create blog posts. One of the ways that we are going to maximize our content creation is by re-purposing, let's say, a video and then turning that into a blog, or vice-versa, creating a blog and then turning that into a video. I actually of like the approach of using video to blog because video or able to see very easily. So when I click on here, we can see these are some of the more documentary script-based videos that we've done. And this one has 1.2 thousand views in the last three months. We can see this one here. This one is a month ago, 823 views. We know that these pieces of content are doing pretty well in comparison to, let's say, how to buy your first Airbnb property, e.g. this one is three weeks ago. This one was four weeks ago. This one has more views than this one versus hotels versus AirBnB. More people who are interested in the best markets to invest in. So what we could do is if we're trying to be a little bit more selective, is we can take this video idea. And let's say we created this video idea using, let's say, change EBIT. And then we can turn this into a blog post. So one of the things that we do on our blog, every video that we create, or also creating an associated blog post or every blog post that we create. We maybe selecting and creating a video based on that. You can see here Airbnb bus, the fall of short-term rentals, real or fake. And then here we actually are producing company that video now that one's actually coming out. So if you want to subscribe, but you can see here short-term versus long-term rentals, which one's right for you? And then we go to hear the truth about Airbnb versus long-term rentals. Watch this before you invest. These are the same piece of content, but slightly modified. One is for SEO and more for Google, the other is more for YouTube specific. So we do modify the content. We're not just taking a blog post and then saying exactly what's on the blog post and then turning that into a YouTube video because people don't engage with blog content the same way that they would with a YouTube video. With blog content, Really, things need to be, and you can see there's the video there. With blog content, you need to have bold headlines. You need to have bullet points that are short and sweet. So that way people are able to go and say, Okay, I get it, I get it, I get it. And that keeps them going down the page. You might have some images to add in some visual. And that's really how you're going to be structuring your blog content. And you want to have it be really relevant and to answer the questions that they're looking for? Because one of the things with Google and the way that YouTube works is very similar. And if people are, let's say, clicking on your blog posts and they don't get what they need and they go somewhere else. Let's say it's really quick and they're just like this. This isn't what I need. And then they leave or they're just not engaged enough. Want to keep going from one sentence to the next. Then nobody's going to read your blog posts, and then your blog is not going to rank as high. A same thing on YouTube with YouTube, if we're creating a piece of content and people are not clicking on it, e.g. because of the thumbnail and the title aren't good or let's say the title and thumbnail are good, but then people click on the video and then the video is just really, really boring and they don't want to watch it, then that impacts how people are interacting with the video. Youtube is not going to recommend the content to other people. Maybe it tries to throw it out there. And if people aren't responding, then the content is not going to get, suggests that by the algorithm. When we're gonna be creating blog content, you want to look at it in a multi-purpose approach. E.g. some of the content ideas that we came up with in the last lesson was how to create killer marketing plan, e.g. or any of these different ideas. I really liked the ones where we said clickbait. So five secrets to boost your content marketing strategy, how to create viral content that your audience will love, the power of storytelling. So these could all be potential Titles. But the thing about Google versus YouTube is there's also two different types of approaches on YouTube, vs. on Google. On YouTube. You can see here, these are a little bit more keyword focus. So ten best markets for AirBNB investing 2023 start here. You wouldn't typically see that on a Google post. And a really good example is more so on the financial nugget. So you can see on this channel, this one's a little bit more YouTube specific where our Airbnb channel is a little bit more keyword focused. There's search intent and then there's more browse intent. So search intent would be like on our Airbnb channel, where we've been creating best rental listing sites for hosts. What is a PMS? Why you need it? What is dynamic pricing? Why you needed how to prevent fraudulent bookings on Airbnb. These are if somebody is typing into Google or into YouTube. This is search intent. Someone is in the space and they're looking for this as opposed to on financial nugget. These videos are more algorithm suggested. So you can see here some of our more popular videos. I published a book Alive using GPT, chat GBT to make money series. You wouldn't necessarily Google, I published a book live. You might say, how to publish a book using GPT. Watch me start a business using GPT. You wouldn't see that on Google. That's not search intent. That is more algorithm based. That is the important distinction with Google search versus YouTube. Youtube has two different strategies. Google, it's typically just going to be more search intent. If I say e.g. I. Published a book live using GPT, you're going to see my video actually shows up at the top. But there's no real articles. This is more videos, and then this is looks like blogs. But if you say how to publish a book using GPT, you're going to see there's some videos because YouTube is going to recommend videos. But you can see here we have more traditional articles, transitivity launches, boom, AI written books using Chakrabarty decree picture books. Business Insider should be listed as an author or co-author. These are some different examples showing you search intent versus more algorithm based and how you need to approach your blog writing. Now, in addition to blog writing, which is a little bit different because again, we are looking for search intent keywords. What you want to do is to make sure that the competition of these keywords that you're doing, that you're trying to go for, keywords that you'll be able to rank for. So in order to even find that stuff out, you're not gonna be able to use chat GPD for that. You will need some other tools. So a couple of these different tools might be SEM rush. So this is a SEO tool. Another tool is gonna be a tariffs. So HA traps is another SEO tool. And there's a few different tools that you could use. I'll include some links in the bonus section that you can use. Some tools that I've used, that I recommend, but you're going to want to use some type of ranking tool. And again, I'll include in that bonus section with the SEO stuff, maybe some tutorials on how you can use it or will create a separate course in the future in relation to SEO, what we're going to be using, what chance DBT is, let's just say that we are able to come up with some contents. So give me a list of blog articles I can write. So here are the ultimate guide to content writing, how to optimize your website for lead generation five social media trends you need to know because you got to SEO. So again, these could also be really good videos. Ultimate Guide to content marketing. That could be a video. I'm just going to say, write me a blog outline for number one. I'm just going to say here because I see here, here's the outline for the blog post title. So check if D is getting a little confused as to which number one. So I'm just going to say write me a blog outline for that. I'm just going to copy this one, e.g. so introduction definition section to setting goals, creating content strategy, developing high-quality content, promoting and distributing, measuring and analyzing. And then conclusion. And then I'm going to say, write me the blog post for section one. So we can see here, it's writing what title, what is content marketing? So it's getting a little confused again. So I'm just going to say write me the log details of this. I'm just going to copy that. The Ultimate Guide to content marketing introduction. So we can see here, it's saying, what is content marketing? So it looks like it's getting a little confused. So what I'm just going to do is I'm going to say again, give me the blog outline for this and I just want to have it clarify. Let's just say this is a little long and there's a lot of detail. I'm just going to say, maybe because it is the ultimate guide to content marketing, this might not be the best example because it is really long. And for blog posts, we really just want it to be short and sweet. People want bulleted lists. They just want the information typically just like that. So instead what I'm gonna do is I'm gonna look for five social media trends you need to know. Or let's do this 17 tips for creating engaging content. Write me the blog outline for this one. Introduction, know your target audience, develop storyboard. And what I'm just going to do is give me this blog outline, but I want it to be short and concise. So you can see here introduction to tip one defined tip three, keep it short and sweet to four, optimize bright as a blog post. So I cannot generate a blog post without a specific outline. So I'm just going to say this right knee. The intro for. And then I'm going to go and I'm going to say me the logged post, the details for part to know your audience. Says here, creating video content, considering your target audience is like shooting in the dark. You may hit the target, but more often that you'll miss to creating it, age and video content, you must first understand, rewrite this and include bullets or numbered list. So we can see here, change if T is getting a little confused, I'm just gonna go and I'm going to say, this isn't helpful. It's not remembering my previous conversation. Here. I'm just going to say rewrites the blog section of your target audience to include bullets. So here, know your target audience and create engaging video content. You need to understand your target audience. Here are some tips. So this is a little bit more helpful. Conducts the research. Use social media analytics, create a buyer persona. Use feedback and reviews. Create content that resonates with your audience's values and interests and needs. And then I'm going to write, right, section three, invest in quality equipment. And I'm just gonna go and I'm just gonna make sure. It says here it was develop a storyboard. So HPD is getting a little confused here. So in these cases we might want to start a new conversation because it looks like giant tube D is kind of all over the board at this point. So what we could do is we can create a new chat. And if you want to be able to keep your brand persona, just go over to the previous conversation and then ask Jack GBT to summarize the important details of our buyer persona. Summarize the important details of our buyer persona. So I can take this information and then go to a new chat and then say, remember that our buyer persona as named Sarah. And then I can say bright all of our future. Content with Sarah in mind for the tonality and voice of the messaging. So as we create content, Let's keep Sarah in mind. We can start by acknowledging Sara is busy. Our tone should be friendly, approachable, unhelpful. We want her to feel like we're on your side and just generally care about her success. Now, I'm going to say, write me a log outline and I'm just going to go back to our previous conversation for this blog post. So we can see here. Here's an outline for the blog posts seven, with Sarah in mind, introduce Sara. And I'm just going to say don't explicitly mentioned Sarah. As Sarah is just our buyer persona. Explain the benefits. Know your audience, keep it short and sweet. Create a compelling story. Use high-quality visual and audio. Make it interactive. Add a call to action. Conclusion. Now I'm going to say write the blog details for section one. Introduction. Use the video. It's increasingly popular over the past few years if you're looking to create engaging videos. So let's dive in right section two. And we can just verify know your audience. So here you can see chat UP is now remembering what it is that we're asking for. And the reason is because we had too much of a history happening in our previous conversation. That change if t was starting to become a little confused as to what was number two, what was number three? So here we're getting the responses that we need, right, number four. And as you can see, we can just continue to go through here asking you to write number 567, etc. The reason why we wouldn't say write the whole thing is because Jack GPD also only puts a limited amount of characters or words. So you can see here every section is around 206 words or so. It's not going to give you a super, super, super long whole blog articles. So we need to break it up into sections whenever we're creating content, and that's essentially it for your blogs. Again, I'm not going to be talking about keyword stuffing or anything like that. The way that Google is currently, it's more so focused on just how are people engaging with their content. So similar to YouTube. If someone's looking at your blog and they're not getting the information that they need, they're gonna go to the next blog article. So even this one, I would modify this to have it be more of a bulleted list. So I would say in the introduction, you can keep it more of a paragraph and people may read this just to understand what the blog article is about. And I might even just keep the log introduction and say Keep the introduction to one paragraph. Because really we just want to hook people in into our blog article. Keep it to four sentences. E.g. so video content has become an essential tool to make sure your video is thinned out and support to understand. The blog posts will share seven tips for creating engaging. So that's more, here's what it is. Even this is similar to, let's say, a YouTube video. And that's the way that I would approach these things. And then I would just have a very bold headline and keep your sections. So the introduction we did that know your audience. Rewrite section two and include bullets or numbers. To know your audience and creating video content, you need to have clear understanding. Here are some tips to help you get started. Conduct market research, know your existing customer data, tail, your video content and use knowledge. And we can even say, because people love like graphics or video, stuff like that, just to be able to summarize. So what type of info, graphic, or image can we include in section two, Zoom make the blog more engaging? You can include an AMD graphics that is visually represents the steps involved to understanding the infographic could include icons or illustrations represent the market customer data, social media analytics, analytics, along with a brief description of each step, you'd also include statistics or datas. By including the infographic, you can break up the texts that make the information more accessible and engaging to readers. So it's giving you some examples of what you can include visually. And I would essentially do that with blog content though. I would just recommend go and see what some of the top blogs in your niche are. E.g. if you're in the Airbnb niche, if you're using any of these SEO tools, you'll be able to see what blog content is ranking the highest and the saying of model what works, don't reinvent the wheel. When you come to a point where your business is generating enough traffic that you have the ability to test around with different types of more creative content. Go for that. But you can see even like for my YouTube channel here, I'm really trying to ride what is working and the trend because I know what is succeeding. And in this example here, this video is to two months ago, 70,000 views and it's still getting a lot of views. This was more of a step-by-step tutorial, longer form of me showing the process of creating a book and the content that I'm starting to create now is a little bit more starting to get a little bit more longer form on a moving away from, let's say the scripts, a type of content because I'm trying more tutorial based content since I saw that that had a high success rate. So model what in your industry works and then create your blog content. Modeling how they have their structure. So if you see that your competition's blog content is similar to they have this type of structure of how they set up their blog, how they set up their, their headers, how they set up the content within their blog model, what works. And you can use chat GBT to even analyze their blogs and then try to create something that might be of a similar style. So e.g. I. Might just say, look at this blog section and right, section two in a similar style. So I'm just going to say this. So you could see it was able to look at this content and the way that the content is structured in here, it's bullet information, bullet information, bullet information, bullet information but information. And now instead of just being with a bullet and no contexts, That's the bullet. Now it's adding some context to it. It's saying here, location, interests, pain points, occupation, which is kind of a similar format, seasonality, tourism algorithms. Really cool feature to be able to just say, Hey, look at this, analyze how this is done, and then create my concept with a similar structure to how this content is being displayed. 40. ChatGPT Business Marketing 4 Social media posts: So what we're gonna be doing is creating different types of social media posts with chat, GPT. Now, social media outside of our blog, YouTube, et cetera. Let's say we're going to be creating Instagram posts. Or we could even create Pinterest posts for Instagram. If we're gonna be looking at Instagram. We can see here our profile, e.g. we have best markets for investing five best flooring types to choose from. For things to look for when choosing the best flooring. All of our content is really based on the content that we've already created. Again, we want to be smarter with our content creation process and re-purpose. A lot of the stuff that we're doing. We're including these slides so you can click on them. And then he could see different information in each of these. This one here. Take your market, look for good deals. In the previous lesson, we were creating our blog posts. Now we want to actually create social media posts based on our blog posts. I'm going to say, give me a list of Instagram posts I can create from the blog. We, from the blog. Seven tips. And I'm just going to copy this just to make sure that chance, because he knows. Here's less creative postal, the graphic that highlights the benefits of creating Nvidia videos created post that feature is know your audience tip. Creative posts the highlights, the importance of keeping videos that are short and sweet. I'm going to say, provide more details on. Number one. The first Instagram post ideas agreed. A graphic that highlights the key benefits of creating engaging video could include statistics or data points that illustrate the impact of video content on brand awareness conversions and other metrics, e.g. the graphic to include statistics such as video content generates 1,200% more shares. Then texts and images combined, 84% of consumers have been convinced to make purchases after watching a brand's video, 88% of marketers reported that video content gives them a positive ROI, this graph, it could also include a call to action encouraged viewers to read the blog post for more information. By sharing the benefits of the video content, you to encourage your audience, pay attention to your videos and engage with your brand. We could do that. Now we have the idea so we can take this information and then create some type of graphic based on the stats that we have. And then I'm going to say here, write a Instagram caption for this post. Did you know that video content generated off hundred percent more shares than text and images combined. And then there's a little mind-blowing emoji. That's just one of the many benefits. And then you can also see here it even includes for us our captions that we can include our hashtags, check out our latest blog posts for the seven tips. It's given a call to action. And we've also included are hashtags. We have some emojis, and we have our piece of content that we can create. And let's say we have the content that we're creating, but let's say we want to add in some additional content when things are slowing down. I'm just going to say give me a Instagram content schedule or a daily posts and include different posts that we can make, including posts from our blog content. We can see here. Monday post, introduce our company with a photo, a video, Tuesday, share graphic or image, Wednesday post the video animation that showcases recent projects. There's a share testimonial, Friday, share behind the scenes photo, Saturday post the graphics or image that feature is one of the tips from our blog posts, five SEO strategies to improve your website ranking. Sunday, sheriff, audio or video of your teams or culture community. Along with a brief caption, the highlights the team's values. By incorporating posts from blog content, testimonials upon the scenes, we can engage your audience with mix of educational, inspirational, and entertaining content that highlights the value of our services and showcases our team's expertise and creativity. So you can even see here what chat GBD is trying to do is it's trying to incorporate your business into your Instagram content. That way, when people are viewing your Instagram, they can see it's not just the company that there is more of a little personal e.g. if you looked at ours, you can see we're doing our posts. We do some quotes and we include some testimonials, and then we include our blog content here as well. People are able to get different forms of our content. What I'm going to do here is just say, give me a 30-day content schedule. With the titles of each Instagram posts. We can include. See here week one, meet our team. Week two, we have more of our list. Week Three, more of our list. Week five. How to create a strong brand voice. 41. ChatGPT Business Marketing 5 Creating Ads: In this video, I'm gonna be showing you how to use chat GPT-2, create effective marketing ads. When creating your ad, you want to have chance CBT, consider three things and that's going to be your hook, your story. And then whatever your offer is, your hook needs to be able to entice the person that is watching or reading your ad within the first few seconds and then the story. So what is going to be the content, the bulk that is going to keep the person engaged and make them wants to continue to watch whatever it is that you're producing, then the offer is going to be a call to action at the end of your ED, inviting the person that has engaged with your ad to do something, whether that's to download a lead magnet or to schedule a call or to purchase your product. Now there's two different types of ads that we could create. One is going to be a video, and then the second is going to be a copy some type of texts add. Now for me personally, because I am a video content creator, I like to create video content and I also see that video content has a much higher engagement than copy. But I'm going to show you how you can actually create ads both different ways. One thing that you should start doing if you are going to be creating content and running your business, is to start looking and start clicking on different ads. E.g. on my Facebook, I might click on a bunch of different ads and I might identify that there are different people in my industry or different ads that I just think stand out really well. If you ever see an ad that makes you stop and click on it, that's an ad that you wants to maybe save or remember that page because we want to go back and look at those ads once more. What we can do here is we can go to the Facebook ads library. And you can see here, when I click on facebook ads library, it's going to take us to this link. And what you wanna do is you can select whatever country right now I'm in Colombia, but click on here, then add category all ads. And then you want to look up who your competition is or what ever the great ad that you saw for me, I'm just going to use our company, e.g. short-term sage. And you'll be able to see the different ads that we currently have running. We've got some different ads like this one. You can see here, these are some of our different ads. You can see we have some different text in our ads. What happened? You're registered for our free Airbnb masterclass, which you didn't schedule a call. And then there's a call to action. Here's the hook, Here's the story, and then here's the offer. All of our ads incorporate some type of hook, wants to know the most profitable niche and real estate that allows us to generate two plus million a year with on autopilot, Airbnb or short-term rental investing. Since 2018, we've been able to scale to 70 plus properties across the US generate thousands of dollars per month. In that cashflow, we put together a no-cost training. Here's some more content, what they're going to learn. Then a little bonus thing. This is all just to get people to engage one another. Most profitable niche and neural estate. You can see there. You can incorporate texts, you can incorporate video. We're going to be doing both. The first thing that we're going to do is give me a list of ads we can run on Facebook for our agency. Highlight our content creation services, create a video ad showcasing benefits of content marketing. Highlighted our team. Now, these are just some different ideas that change, but he's giving us what I recommend is just see what is working. If you see an ad that has a high engagement, if you see an ad that has maybe millions of years, then you know that they're spending a lot of money on it. And you know that it must be working if they're spending money on it. Another tool that I've used in the past is this tool called advert sweet. By use this tool whenever I'm trying to maybe come up with different inspiration for ads. Maybe I'm not specifically just clicking on ads from Facebook, but maybe I want to look up a specific keyword. This tool is average sweet. I'll type into here is, let's say in the ad text, we have a, let's say, content creation agency, e.g. and I want to see what other content creation agency ads are out there. And let's see what average sweet pulls up. We can filter these by, let's say country. And I might say United States. Alright, now I can see this. We can filter by, let's say, sort by the most amount of views or comments, likes we could do likes, sort by the most amount of likes. This one here. I'm just looking at these and getting an idea for what type of ads are currently running. Like this one e.g. pros are saying to create 60 or more pieces of content every week. That's insane. We can watch the video ad because you used to do with the build one of these campaign. You can see it. It's going through here. We can just get some different ideas. What people are doing. Scrolling down. And I specifically want to see more of the ads that have higher engagements on them. Just because again, I know that the ones with the higher engagements have been running for longer and that these ads must be working if they are still spending money on them. Need a creative agency in your back pocket. You see this one looks like it's a this is a video ads. So they wanted to do some type of video, but it's not really personal. In the hook, I would say it could definitely be better, but this is just an example of going through identifying different ads. And then in here, let's say we are going to do a video sales letter ads. We just want to have a video sales letter for our content creation agencies, say create a script for a Facebook ad. Create a video sales letter script for a Facebook ad about our agency. And let's just see what it comes up with. Are you tired of struggling to create high-quality content for your business? Do you feel like your content marketing efforts are falling short? You're not alone. Many businesses struggled degree content that engages or audience, but it doesn't have to be this way. At your agency, e.g. we specialize in creating high-quality, engaging content that helps businesses like yours stand out in a crowded market, client one. So now it's gonna show some testimonials working with has been a game changer client to. So this is actually really cool because it's showing some testimonials. It's adding some different effects. Or team of experienced content creators know how to craft content that speaks directly to your target audience. Blog writing, social media. So if you're trying to struggling and ready to take the business to the next level of contact us today. Let us create, create, helped create content that drives results. That's a really solid video sales letter. And I like how it also incorporated the testimonials in there for us because I can already see the hook, the testimonials, so you're getting your credibility. The call to action. It was very good. That would be one form. And then what I want to do is write the ad copy for this video sales letter. Here's the ad copy. Are you struggling to create content for your business? Do you feel like content marketing efforts are falling short? You're not alone. This is what we could include in the top of our ads. Again, we would have our video that we will record. And then we would include that ad copy on the top of the ad. Another example of what we could do is we could do a long-form sales letter. Going through here. I'm not seeing a long form sales letter. But a long form sales letter is basically just add copy that is telling a story and more personal. Maybe there's an image associated with the ad. Let's see here. This is a little bit more similar to long form sales copy. I've seen them be even longer than this. This is a little bit more like long form sales copy. You can see here some people, and this is because some people, they just really like to read as opposed to watch videos. You may feel like you can test out some different angles. And this would be especially important if you're just doing an image, you're just doing image copy or an image. You'd want to have some type of long form sales copy like this one here. I would say this is a pretty good example of a long form sales copy with an image. They didn't want to create a videos. They're just more focused on the text, including emojis, numbers, breaking this up. So someone that's maybe just clicking on this and they're reading this whole thing, they are going to do something like this. So what I'm just gonna do is I'm going to copy this. Gonna go to Changi beauty. And I'm going to say write me a bright me ad copy for our agency in the style of this. You can see here, Let's see. Here's the ad copy for agency advice for struggling content marketers who can't prove their worth from an agency that can. Are you a digital marketer agency or freelancers struggling to create content that resonates with your target audience. Or maybe you're having trouble proving the ROI of your content marketing efforts. Here are some sobering advice. The market marketing space is changing and if you can't keep up, your clients will find someone who can. I'm whatever your agency name is. And we specialize in creating high-quality, engaging content. Don't make the mistake of ignoring paid ads. When it comes to proof, we've got you covered, we believe in Honest evidence proof. Don't let your content marketing efforts fall short. I would say maybe make, make this longer. Here's an extended version. So we can see here this one was 257 words. This one is 385. What I like about this ad copy is that it is a little bit more conversational direct response, just saying, Hey, take it from us. I really like the intro advice for struggling content marketers who can't prove their worth from an agency that can it saying, Hey, you're struggling content marketer. This is advice from somebody that can. So this is an example, being able to just take somebody else's add and creating some copy around this style, looking at the style of text and then creating that ad copy there. Had we not done this step, our ad copy would look more like this. Are you struggling but it doesn't have to be this way. From blog writing to social media. This one is a little bit more generic and simple. This is a little bit more of a story and more engaging. It's calling out our avatar. 42. ChatGPT Business Support 1 Sales support: In this video, we're gonna be talking about how you can use giant GBT to help support your sales. So depending on your product or service, people are going to have specific questions. Now what we can actually do with Changi beauty is to come up with different responses to maybe some of those questions that your prospects or customers would have. E.g. we're going to say we have a constant accretion agency. Please provide a list of questions. Are prospective customers may have. What kind of consecration services do you offer? How can you help me with my business and y, with its content needs? What industries do specialize in? What is your content creation process? These are all really good questions that somebody may have. And if you have on your website, maybe an FAQ type of area, then you can answer these questions for them. What we're going to do is respond to number one. And you can see here what type of content creation services do you offer? Content creation agency offers a wide range of services. We specialize in creating content, blog post articles, social media posts, email, newsletter, video content, more. And obviously you can cater this to whatever type of specific constant you have. Our team of content creators include writers, designers, videographers. This is just letting change TBT, just brainstorm and come up with this stuff for you. How can you help my business with its content needs? I'm just going to say answer number two. First and foremost, we can work with your business to develop a content strategy, consecration services. Once the continent is greater, we can help the business distributed across multiple platforms. Overall, our goal is to provide a comprehensive content solutions that help your business with its brand awareness, engage with the audience and achieve there. 43. ChatGPT Business Support 2 Customer feedback: In this video, we're gonna be using GPT to respond to customer feedback, whether it's positive or negative, you can actually use chatty putty to be able to respond for you as well. And just to kind of talk about an example in our company, we have a management company and we're constantly getting responses from guests that stay at our properties. Now, we've actually been using ai for a lot longer than Changi beauty was around because we've been using AI to automatically respond either negatively or positively to guess a set of properties. Now, we've had thousands of guests stay at our properties and we have an AI that will automatically respond to them, either positive or negative very easily for us, that saves you the time of being able to come up with a perfect response. But we could also use this for Changi PT to maybe handle a negative response as well. So let's say somebody leaves a negative review or a negative comments. So what we're gonna do is I just went to Yelp and I found this random restaurant, a gelato Brazilian steakhouse. And I'm looking through the reviews and some people can leave some really long reviews with a lot of details that maybe we don't need to, let's say, read the whole thing. We just wanted to give a summary. So let's just say this one, this review here. And what we can do here is we can put it into chat GPT, and we can say, summarize the following into bullets. Just to see what the review is about. Party of five onto a restaurant on Friday night with no reservation, with a 45 min restaurant serves different cuts of beef. Items are consumed quickly and not replenished sides are okay, Sounds looked familiar. Waiter skip the table half the time, mostly offered fatty cuts of meat. No sign of pork or chicken. Bill five adults is 400, will not be returning to the restaurant. What we can do here is we could say, write a response to this review. Let's just see. We're sorry that you're experienced at a restaurant was not up to your expectations. We strive to provide our customers with a memorable dining experience. We apologize for the wait time. We take all feedback seriously. If you'd like to discuss, reach back out to us. This is an example of using Chinese GPT-2. Respond to a negative review very easily. And then we can also respond to positive reviews as well. We can even take this one. Just copy it, could attract GPT responds to this review. So thank you for taking the time for experienced that gelato or delighted that you're here. And let's just say keep the review shorter and more informal. Hey, there were pumped to hear that you enjoyed. Thanks for the love. Can wait to see you again. This is making it sound a little bit less corporate by just saying more informal. 44. Conclusion: I hope you enjoyed this chat, cheap tea for business masterclass. I know that I had a lot of fun going through chance if T and actually coming up with the business on the spot like that, coming up with a different things like the brand assets that we could use and leverage creating our course, creating our marketing messages, everything involved with creating a business. We're able to do that together in this class. I hope you enjoyed and be on the lookout for future courses where I'll actually show you how to create your website, how to manage your database, how to do all of these things. So not only in this course or you learned how you can actually set up your business with chunky beauty. But to actually show you and implement some of the things that we learned in this course and then apply it to an actual website. Be sure to stay tuned to this course as we will be updating it periodically with some of the latest things that we find super valuable that we want to be able to provide. Use the resources in the bonus section where I'll be able to share with you any of the tools that I use, as well as ways that you can engage with me in the community from the chat UPC for Business. Thank you so much again. And this is Julian signing off.