Do you want to build a brand that creates impact in the world?  Are you an entrepreneur or creative wanting to launch a new brand? Or an established business ready to make your product or offering stand out amongst the competition?
Ensuring your brand is resilient, competitive, and powerful is more important than ever. Understanding the inner layers of your brand will make your public-facing marketing decisions easier, more efficient, and more powerful. In this class, you’ll complete a series of iterative and intuitive exercises that tap into the powerful core essence of your brand, providing clarity and confidence in your branding and marketing decisions. At the end of the class, you'll have a powerful short phrase or word that encapsulates the core essence of your brand.
You’ll join me as I work through the same exercises with my own brand. These exercises include: 
<ul>
<li>Brand Brain Dump</li>
<li>Brand Essence Wheel</li>
<li>Distilling your top brand essence contenders</li>
<li>Testing against industry-backed criteria</li>
<li>Creating a visual mood board that reflects the core essence of your brand.</li>
</ul>
You’ll finish this class with a strong understanding of what makes your brand unique, competitive, and powerful. You’ll be inspired by the possibilities of bringing your brand to life in a way that’s built on a strong foundation. Don't forget to share your progress and ask for help in the Class Discussion, or <a href="https://superpeer.com/tamarajensen" rel="nofollow noreferrer noopener" target="_blank">book a 1-on-1 session</a> with me for personalized support! 
I look forward to working with you through this inspiring process to make our brands resilient and powerful. Let’s get started!

Introduction

Materials, Project, & Class Prep

The Layers of a Resilient Brand

Exercise 1: Brand Brain Dump

Exercise 2: Brand Essence Wheel

Distill Your Top Contenders

Testing against Industry-backed Criteria

Create a Visual Mood Board

Progress Review & Next Steps

Closing Thoughts

BONUS: Book a 1-on-1 Mentorship Session with me!

Core Brand Essence Workbook.pdf

Chanel Brand Essence Wheel.png

Guinness Brand Essence Wheel.png

The Layers of a Resilient Brand.png

TamaraCorp Completed Workbook.pdf

My Core Brand Essence: Assurance

Build a Resilient Brand Part 1: Tap into Your Brand's Core Essence

Tamara Jensen gave you 1 free month of Skillshare

Get 1 free month of Skillshare

Build a Resilient Brand Part 1: Tap into Your Brand's Core Essence

Project Example by Tamara Jensen

Project Example by Tamara Jensen

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