Become A Social Media Manager By Getting Facebook Marketing Clients

1. Setting Up And Optimizing A Facebook Page: What's up? What's up? Welcome. It is Flavio here for this mini course or masterclass here, become a social media manager or rock star. And I say that because initially this was going to be a, um, kind of masterclass on becoming a social media manager. But I did receive some messages and interest on just, you know, Hey, I'm I don't want to be a social media manager, but I do want to bring my social media, especially Facebook, to the next level with building my own brand for, you know, e commerce and blogging and other, you know, topics or niches. So I kind of converted it to be in an all and one, because if you want to be a social media manager, you have to know a little bit about social media anyway. So I think they're one in the Same. For someone who's very good at social media, that means that obviously you can start to charge for it and be able to create a side hustle out of it. So if you're watching this and you want to make this a side hustle, going to cover plenty of items that can help you do that if you have no interest in making this a side hustle, but rather you want to do it for yourself, that's fine. There's gonna be plenty of strategies and tips that will apply to you, if that's, you know, the boat you're on. So let's get started, shall we? And if you have any questions at all comment below, let me know. And I will answer them so you can common right below here in the course. And I will answer the questions. And either as we go or, um, you know, you can ask them after you're done and go back to this, this will always be available here. Now that you've purchased this master class, you'll always be able to go back to this video. Now it is not live. I do hopefully want to do some future ones live. Um, you know, at a time when I can see that people can commit to be in there and it's worth it. But I've recorded this the literally just a day or two before, so it's still very relevant. It's not like this is old or anything like that. So, um, some just now recording it when I put a couple of edits on it, but for the most part, just want to roll this out there, um, and to you guys so you can view it. So any questions comment below still be able to answer them and see them even after this being launched to you. So at any time in the future, ask the questions as you have him. So let's start with kind of the basics of, um I'm gonna start with Facebook with Facebook marketing in general. And that is that, You know, setting it up is key. In my opinion, it's kind of like having a website or a retail location or anything like that. Um, you know, the appearance kind of matters, that first impression that called the action that you know, simplicity versus having things everywhere. Um, all of that kind of matters when it comes to a Facebook page. So this page here is one that I just created literally last night, and I'm about to begin working for this person with their brand and their efforts and what they're doing here, so it's not quite done yet, but I'm going to show you because I think we got a good amount of it, but I'm gonna show you kind of some different key things you want to make sure to do on a page. Number one, The cover image should be good. Number one, it should be optimized for both mobile as well as desktop. So when I view this, I should be able to see it pretty well here on a desktop of one of Mac book right now. And I should also be able to go to my phone and see it pretty well. That's why I don't have this text all the way here to the left. That would not appear well on a mobile device. So you have it more towards the centre. Same thing with this called the action on, but mainly because I know mobile kind of cuts off right here and the cuts off right about there, and then it cuts off here in the bottom a little bit and a little bit at the top. So that's kind of where you want your cover photo, the B. And if you notice that arrows pointing right to the book now with a free intuit of reading just a promotion that she is doing to kick off this page. So you want to make sure that you have all of that done. Now, a little bit later on, I'm going to get into some more specifics on it. But for the most part, that cover photo is very important. Um, as well as the other thing that's also very important is your, um you know, your layout of the page. You know, what is the layouts going to be? So in other words, is it a services page is it's, you know, um, you know, videos page if you could do a lot of memes and videos s so you really have to choose that carefully when you set up the page. This one is a services page, so that means that's halves on the left are going to reflect that. In fact, this person has a called the action, The book now. So when I click that book now, it's going to bring me Richard. It should. There you go. So should bring up this pop up window where I can choose what it is that I want the books. If I want intuitive reading about life when I can hit, Continue. And then now Aiken book on the calendar through available dates right here in the systems. It's it's great. So without even leaving Facebook, I get to do it right there and then eventually could charge for it and everything like that . So, um, if you're not services than you would not be able to do this. If you are, you would click services, and you can add services simply just like that. All right. And then it would show up when you go to book. Um, the other thing you want to do is your about section. You fill it out as much as you possibly can you put in hours. If you're a local type business you want to put in. Um, you know, phone number, email website. You know everything. Everything you can think of you put in there. Um, and then this story section and the about section I use this as the actual about. So if I click this I know may have a nice image there. I'm not crazy about that image. I'm not sure that I will keep it, but you want to have a nice image there, and then you wanna have, you know, some sort of, um, basically, you know about or some sort of story or something like that. The brand are or whatever. So you definitely want to have that. And you want to have it all filled in. So this way, when I land on the page, whether you have 10,000 followers or you know, none in the beginning, it's going to build credibility. And then you can always see how it looks to your visitors by doing this view is a page visitor. And then you can really get a good sense of how, um, how it looks. Everybody else. Okay, so this is what it looks like. Anyone else landing on it. So that image comes back in the play. Um, right there. And then if you notice on the call, the action, there is still a send a message. And then there's a book. Now, Now my recommendation is on your pages. Do not utilize send message, as you call the action. Reason being is because you can already have that pop up there by in your settings, choosing tohave. Um, there's an option or says prompts the send message. You can put Yes, and this will appear there s so there's no reason to use that. Instead, you want the book now learn mawr C offers. Um, you know, shop now. So you want to utilize all of those instead? And regarding those call the actions. This is what I'm talking about. So the book now I'm gonna hit at it. And this is the different options I have for a called the action. So we have the book with you now. Currently, but I can have a contact contact us would bring Aiken link to a website link. So it bring to my own contact page that it can act as, like a lead generation page Send message again. I would not use that one called Now for local businesses. You can put in a phone number and when it clicked, it would call it so That's good for local businesses. Sign ups and email. The email goes directly to an email, of course. So you have all those contacts Learn more is a good one to go to a website. I use that one a lot because that way is vague enough that people can learn mawr even for a shopping page. I'll do that one sometimes. And then shop now brings it right to the website or to the shop page where whatever you link it to C offers. If you create any offers over here on your left hand side, the tabs in your settings, then that means that when I can link to a certain offer, um, they have all kinds of different options there. So that's what I was saying is I would utilize one of those if you notice you don't see the send message now. But when you visit as someone else, then you do see it there, so definitely utilize a nice call. The action on your page. And again, this page is not done. This is just a not even 12 hours old. It was just created last night. We're working on it, but just to kind of show you the beginnings of a page and what you should be looking for, what it should look like. Um, you know when you're doing it, but you want a good logo on a good cover photo in a good about section and the good call the action. That's mainly the main areas of a page that you want tohave right 2. Researching Your Target Audience: Now let's look at audience building. So another really important part. You want to go toe audience insights on your Facebook because before we talk about, really, you know, doing a lot on Facebook, you know, is your audience. Even on Facebook, that's the really the first thing to get right. So just to give you an example, if you know Facebook has, has really become, it's gone full circle. When it first started, obviously it was a very young platform, meaning that users on it were very young. After all, it started in colleges and mainly college guys and girls are the ones that were using it, and adults had no idea what Facebook even was in the beginning. And as new platforms have come out, things like Instagram things like Snapchat, you know, I'd say, especially those to even Twitter afterwards. But I would say Snapchat and Instagram probably has snatched up mawr of the young folks away from Facebook into those two platforms. So that means that Facebook has become older, um, in terms of its users. Now a lot of those other users still use it, but in terms of the most active users, the most engaged users. It's typically 30 to 35. Plus, it's no longer the 18 toe 25 that was very popular in the beginning. So when you click on audience insights, this is something very important to do because getting your audience right is very important. If not, when you you know when you do adds, it's you're gonna be burning money because it's not going to the right audience at all. So this you want to do, either, if you're gonna once you're managing somebody else's page or for yourself. Either way, um, so good audience insides to click everyone on Facebook. And what this does is this gives me an ideas, shows the United States and it is showing me this is everybody that's on Facebook, All right? So, actually, you can see the age demographics right here. So, basically, for men and women, it breaks it down. Women on top, men in the bottom, and it shows me the largest demographic. So actually, 25 to 34 is pretty big, bigger than I thought and then followed by the 35 to 44. Now what I can do is I can play around with this and this is what you want to do. You want to put in an interest here and we'll just browse at something and let's just say I don't know how much I'll get with aviation. But this now changed. It didn't change enough. I don't want to aviation. So let's do, um, hobbies and let's do beauty salons. So now we've just seen this change a lot. So this here shows, um, people who like beauty salons the men has now become only 13%. And the women is all the way at 87% pretty, you know, in the beginning was kind of half and half. So now this shows people across Facebook that are interested in beauty salons. This is their demographics. And if I go down, it can even tell me a little bit more. The majority of them, or over 50% are married. So that gives me all of that and then even tells me what they typically their job title is for people that are interested in that. So this shows me a breakdown. So why is this important? Well, if I had a website that is catering and looking toe, you know sell two beauty salons or people who are interested in beauty salons. I would want to know this information. So in my ads and in my content, I can kind of target this. So when I go over here to Page Likes now, I can even find out some mawr cool information, which is my favorite part down here, where this shows me page like, So that means that out of this audience, I don't know what the screaming owl is, but I'm assuming if I was into salons, I would know. But the Screaming owl has a really high relevance and affinity score, basically telling me that they have 2.5 1,000,000 Facebook audience. So, um, Ulta Beauty, same things. Clinique. All these things HomeGoods. So, apparently people who are in the salon is definitely in the home goods as well. T. J. Maxx. So again, some of them are more relevant than others. But we want to do is you know, when you run your ads, these are big enough brands and Facebook pages, etcetera that you can target. So when you're in your ads now, you can target screaming owl Ulta beauty. Um, the mints I don't even know what to say. That julep booty clinic. So you can, you know, target those 45 brands. And now you know that the chances are you're targeting people that are into salons and, you know, beauty salons and really, because it Facebook is telling you that. Say, they're saying of all the people who like beauty salons, many of them like these pages. So this is a very, very powerful for you to utilize in your business. So doesn't matter what you're selling your few selling T shirts. Then you would put people are interested in shirts and you're gonna probably get results like life is good. So life and all these other types of brands. And obviously that's gonna tell you that that's who you want to target because those people are interested in T shirts. They engage and purchased them and everything like that. So that's exactly what you would want to do. You see the audience targeting. I can't stress enough. It's it's huge. And the way you get here is you go to your business manager and then at the top, left a little lines. You click that and then it's right here in the top left audience insights. So that's really, really big. Um, you really want to do that? It's business dot facebook dot com is the link. I can put that below as well. So that's what you want to do with audience insights. You really want to find out about your audience because if they're not here on Facebook, then maybe you should not be putting a lot of time in the Facebook. But rather you should be looking into Instagram and other platforms instead. 3. Examples Of Consistency And Content To Post: you want to also look at other platforms for two reasons. If you want to become a social media manager, then that means they're gonna expect, you know, brands and companies that you work with. They're going to expect that you know, about these other platforms, things like LinkedIn and Twitter and Pinterest as well as instagram. Those are kind of the big ones. So there are so many social media platforms out there, though. So what I would say is this for your brands or whatever brain you're helping manage? If if you become a social media manager, um, you want to do this audience insights for Facebook and make sure that they're there, then you want to look at the other platforms and serves some of the relevant brands and see if they're there. And with that, you can kind of find the 4 to 5 you know, social media networks that you should be on now before you get freaked out and say, How the heck can I manage for five? I'm gonna show you a tool later on that can help you with that. But before that, the other thing is you want to have a presence on these platforms. It doesn't mean you have to be super active on them. So there's so many platforms. I mean, I've never even heard of some of these House Party high five. Um, you know, I don't know a meerkat my life. I mean, there's so many on here that it's crazy so that there's just, you know, so many platforms. But what I will say is, and this from 2010 Apparently this article, this is old, So there's even way Mawr tent today. So what I would say is, get on these platforms have a presence on all these, but it doesn't mean you'll be a rock star for each one. You know, it was should really be 1 to 2 that you're focusing a good amount of content on and being super effective. So to give you an example of that Wendy's, for instance, the fast food Burger place. They do a great job of really owning Twitter, and they're very snarky on there and funny with the way they respond the people and put out things on, you know, on current events. And they are phenomenal for doing that. Now they have a presence on all platforms. If you go to Instagram and Facebook, you're going to see Wendy's there. But nobody talks about those platforms. Everyone talks about their Twitter account because that's the one that is, you know, for them, you know, basically very comical and very trendy when it comes to you know what they're doing. So it could be that there, um, you know their target audiences there could be that That's the platform they know best. But, you know, they're a good example of really owning a platform but still having a presence and credibility and all the other platforms as well. So let's move on to an example of you know why you do want to be on all platforms, But again, you do need to have a a little bit of a presence on each time we're going to show you an example of a page that is not so up to date. And this is an engineering firm and their consistently looking for either new jobs and projects or getting you know, employees that visit this page and coming on board. So right away with this page, you can see there's no photo there. You can also see that there's a lot of tabs there. I doubt every single one is being used, so they should be deleted when they're not being used. Which you can do that. And your settings. Um, but what you notice about this I just start scrolling through is that the last post is from March of 2000 and 17. Okay, so that's a long time ago. And if you're Cruz and in looking for this website, maybe you're looking to get a job with them. Maybe you're looking to search them toe to see if you should grant them a project. And you look at this. Um, you might think twice when you come here, you don't see a lot of followers. Um, you don't see any post for the last couple of years and I get It's an engineering firm. They're not, you know, supposed to be super social on everything like that. But at the end of the day, how different would it be if I came here And those posts, you know, a lot of posts recently things that it pertained to engineers things that pertain to their staff and really paint a picture of you know? Hey, we're relevant. We're here, You know, there's 2019 and you know, we have a presence on social media, so don't That's the thing. So you don't want to get on every platform, but yet do nothing on each one. So what I always say is You wanna have kind of a baseline of foundation of content on all platforms, but there's one or two you want to take to the next level and do way more with, So let's get into an example here. So this is a brand. And this is an example basically of a company that, you know, I think could do better in terms of their really not mixing it up. And I know we have some people watching this to do merchant everything like that. But now don't get me wrong. Their website does very well. They have a good amount of visitors per month and everything like that. But when we look at this, this is something that was posted recently, and it's a T shirt and there's only one like now, mind you, this page has over 70,000 followers. Now here's another T shirt, and there's only one share. Here's another T shirt, one chair, no other reactions. Another one. This one did better. I'm assuming they probably even boosted this and got and paid for this interaction. But 18 likes 10 Commons, two shares, a little bit better. Four likes and that's it. Two likes and one share. This 14 likes for comments, um, to likes and one comment. I mean virtually nothing, right? So the reason being is, if you notice about this content that we just scrolled through and I'm scrolling through again, it is nothing but their products. It's nothing but T shirts and mugs, and by this by this by that, by you know, that's it. There's nothing at all about anything else. Now I get that the name is awesome T shirts, but if you're selling T shirts, then you may want to. In this case, it looks like they're just kind of overall trendy of a lot of different things, so they could be sharing instead. A lot of Mihm's and things that resonate with people get a lot of interaction and shares, and I'll show you a couple of examples next. But you know, just that's the reason why many pages fail. So when you start a page up, you have to have a content plan of you know, what types of content are we going to share? And if you're someone who's selling T shirts, every single post should not be about T shirts. Because if I'm a consumer and I land on this page and I start to check it out, that's going to turn me off right away. Um, you know, or if I am already a follower of the page, not just keep seeing that I'm going to be more likely to either unfollowed or hide posts. So keep that in mind if I If you are a service based business, for example, Social Media manager and what types of content will you share? Are you going to share nothing but, um, constant of Here's my service. Here's a special I'm running. I'm doing this. I'm doing that. Uh, no. You're going to share relevant social media content, relevant marketing content that your target audience can like share resignation with, And it helps build credibility for you because once you do that now, you're seen as an expert in that field, or you just build credibility and good coin for people to purchase from you, so that's what I would recommend. In fact, I would recommend an 80 20 rule, which is basically 80% of content is curated or informational contents. If you have a blogged, you can share your own block back certainly qualifies his informational content, but 70 to 80% I would make sure is, you know, relevant content to that topic that is not selling anything, and then the other 20 to 30% convey be your products. You mix it in there. So with my big merch brands that has over 12,000 followers now it is very engaged. That's what I dio. I basically switch up the content. I put mostly curated informational content means photos, quotes, funny things that get, you know, hundreds, sometimes thousands of shares, which gives me a lot of boost, and no one likes and also exposure. And then when I post products here and there, those also get very well received because I'm not over doing it. In fact, this is a good example here, although again this page has over 330,000 likes, and you'll see that they do a better job of the other, you know, than the other one with given kind of a nice mix of content. So, for example, if I look at this one, um, this one has 78 shares 169 reactions to this. So whoever this guy is custom motorcycles is somebody that that audience knows about who recently passed away. Then they go ahead and share a shirt if you notice a little bit more engagement in that other place. 36 reactions, nine shares, couple of comments, and then this free decal, which is pretty nice. This one has 410 Commons, 274 shares, which I like what they're doing here. They're just giving out a free decal and getting some engagement that way. Um, there's another one. A shirt. Um, here's a nautical that they've shared. And if you notice 43 shares there, um, here's another one for Father's Day. Thanks for the dads and grandpas out there. 46 shares, um, you know, nice photo there and then a couple more products and then a nice MIM 98 shares. So that's what you want to do. you want to really switch it up? You know this, you know, decent example of doing that than a Memorial day 1 24 shares. So this is definitely what you want to do. You want to mix it up? And really, when I click on this and I make a decision of whether or not I'm going to like this page and follow this page, then that means that I actually start to, you know, I think, well, you know what? They're not only just trying to sell me something, and even when they do, I like their products. But they're also putting out a lot of other cool, funny things that I can share to all my biker friends. So that's definitely what you want to do is you want to mix up the content. So again, any questions on that? Um, you know, definitely let me know. You know, you want to get all that exposure. You know, recently last in the last two weeks, I've had a post of mind that now has been shared almost 20,000 times, which is awesome. You know, that's brought me tons of likes. That's probably tons of exposure and increased website visits because now I have plenty of more people on my team page. So naturally they're going to click on this shop now button, because I have way more people crawling my page than normal now. Well, got them. There was a mean so what? It's shared almost 20,000 times, But was it a product? I got me a lot of sales now. It wasn't but it was a mean. That means absolutely nothing except that it gave me a lot of exposure. It gave me over 2400 new likes and also, um, no. Give me about 1500. New likes that I contribute to that post. About 1500 likes just on that post alone and also a big increase in website visits. And I can't attribute all the sales recently to them, but certainly have gotten more sales in last week and 1/2. I can certainly a tribute to that post, so it's very important to get shared a lot because that's free exposure you're getting and you're only going to get that by mixing up the content 4. Advanced Strategies To Grow A Facebook Page From Scratch: So what I want to show you is because maybe you're asking all that sounds good. But what about when I'm in the beginning? And I have no, um, you know, followers at all. No interaction is you know, it's how do you start from nothing, And that's a great question. That's what I want to spend some time on. This is a page that, um, some people watching this that have their own the merch community may know, but Scott Griffin and I actually teamed up and we were going to do this new brands on etc. And have a shop, and we did. But we both just have too much going on and didn't have time to commit, so we retired it soon after, but basically we started this around Christmas time. You could notice December 22nd logo was done. Cover photo was done, and obviously there's no followers of that point and then you'll notice here, this is the same thing on the 22nd the same day that I did that, I put this Mim out there. All right, so this is very timely and hearts bay, as you can tell by the logo and everything is kind of aimed at women, right? So especially for, you know, younger women. It's kind of what we were targeting that, you know, would like kind of some cute shirts and everything like that. So basically, um, this mean right here. What we did is we put it out there, we boosted it and we were able to get almost 200 reactions. Ah, comments and 100 and 23 shares. Now, why was this important? While number one is a brand new page, so we really needed this exposure. We had 123 people share. Now, remember, if the average person has, let's say, 300 friends on Facebook, let's just for lack of easier numbers. Let's just say this was shared 100 times to the 300 friends. That's a lot of exposure we're getting right there. So keep that in mind when you're doing this, is those shares mean a lot more than you think you're getting, you know, in front of all those people that really starts to add up, and now this is what you also want to do. The other thing that we did is if you notice I can click this. So if I click this 194 this is one of the biggest ninja tricks I do to get people maybe already know about this. Maybe you don't. But if I click that this shows me everyone was liked. And if you noticed Ivory clicked all these but it says, Invite it. I'm sure I'll find one that doesn't have it. Those persons has liked. So if I had done neither of those if the person and we got a lot of likes out of this one So a bunch of these say liked on it because I invited them to like the page and they liked it. All right, try and see if there's any more that I could do. There is not. I'm sure I did them all at that time, and that's how we got a bunch of followers. So with this boosted posts, I was able to get all this exposure to heart space of this brand new page. I was able to get all of these reactions so I can click it and invite people to like the page now again, we retired this page a month later not even a month later, about three weeks later. So we didn't end up really finishing. But we did end up with 86 followers in a very short amount of time for a short amount of effort. So now here's another funny meaning. At this point we had, we didn't really sharing products yet because we were just wanting to get as many followers as possible. So then the next step would have been to start sharing some products and what not to see if there's any to invite here now? I didn't think so. We've really done that. But we have not deleted this page. And I will tell you that even today and today, being six months later, we still get notifications saying that so and so shared a photo on here or, you know, liked our page or anything like that, or comments we had. Somebody recently made, like several comments on this page, um, and whatnot so it can happen. You know, a ciencia posted a bunch and now this January 3rd, let's see, do we have Here is a good example. So for this one here, this reaction is four reactions with this person already likes it. This person was invited, never liked the page. Now this one, Becky, I can click on invites, and now she's invited to like the page. So when you boost the post, you want to take advantage of that. You want something that's going to get a lot of likes, Um, you know, a lot of reactions and everything like that, because if you could do that, if you could do that, you can get a lot of likes from it. So let's say this had three or 400 reactions, which is not hard. You can boost something that is very share a bill like this for even $2 a day for one or two days, and I can guarantee you can get plenty of reactions. And then that way you can take, you know, you can do this strategy as well. So I highly highly recommend doing that. So when you start a page from scratch, where you want to do is you want to put, um, some. You know you want to put some difference. Um, posts out there that you know are highly shareable with your audience because you've already done the audience research, and then you want to go ahead and boost here and there just every day. Just pick one just every day for the first couple of weeks. Pick one that you want to boost for a couple dollars and then with the interactions that you get there, go ahead and click that good and click the likes. And then you can go ahead and do this and simply invite people. It's like it here is another one. We can invite that person now. In my case, I even do that anymore. I get so many likes on all of my posts on my main merch brands that I 34 500 likes per post is not uncommon. So I don't even have the time anymore to sit there. Invite every person that doesn't like the page. But in the beginning, certainly it's it's obviously more manageable, and you need it because you need to get, you know, a bunch of likes in the beginning, So that's definitely a very good strategy, and this is how you do it. All right, So another strategy I want to talk to you about is, um, you know, utilizing groups on your pages. So this is my side business group while the page anyway, this is the public page, which I don't do too much with. What I do want to show you is this is two groups that I have kind. So what I can do is for this. So there's people that recently have liked this page, but they haven't maybe joined my group. So for the side business group, I can click on this invite button, and you do this by on your page. All you do is just click on community, which is right here. And then it's going to ask you to create a group or link a group. And so, if you already have a group, you want a link to A you adjust, link it, or you can create a new one from scratch. So it's pretty easy. You just followed through the prompt. So in this case, I have this link to this page somewhere. Click on invite, and now I can invite all these people to and, you know, join my page just like that. There's a lot of them. I don't even know if I feel like doing all of them right now, but you get the points. Alright, that's enough for now. So I'm going to click on Invite and Group invites Ristic sense. So now they're going to get a notification saying you were invited to join side business ideas, Side hustle and blogging. And then there's a little tab that's gonna say, accept or decline. So if they had, except they're going to automatically be asking to join the group And that's that. If I wanted to ask people to join the self publishing when I can click on invite and invite them there, Okay, so that is another nice strategy to do so in my main merch group or page. Rather, I do have over 12,000 followers, as I mentioned, but I have a group attached that for further um, you know, interaction, communication. And with that one there was about 1800 or so in the group, and that, I think, is one of the things I do is I get new followers all the time in the page. So I click on groups and I just basically funnel them in going to the group now, when, or groups good for you. If you have a brand or are type of you know page that can elicit some further talk than a group is an absolutely good idea to do because you can get into further discussion. You get more raving fans that way, and it makes it easier to sell products and services to. So if you're a social media manager, you can create a group to the side of that where that is talking about marketing. So basically, you create the group is for what your target audience would want. So if you're a social media manager, you wouldn't talk about only Social Media because that's going to attract your social media managers. He wants to attract customers. So basically, you would talk about marketing tips, social media tips, things like that aimed at business owners. If you're an author and your write fiction books than you would create a fan fiction type group where they can talk about the characters and books and worlds and things like that and interact further. So it really depends where you sell if you sell T shirts and it's aimed at, um, you know, nurses and you're a nurse during the day 9 to 5, and that's you know, you know a lot about nursing, then you can create a group that's all about nurse talk and then now have nurses joined because now, when you try to sell your shirts and mugs and things like that, that's where you're trying to sell to. So that's the mistake that people make is there to create a group and they call it, you know, funny shirts or something like that. Well, that's not going to work because nobody really wants to join a group that's called, You know, something T shirts. But they do want to join a group for whatever mission or audience you know, a group of people that that group serves. That's what you want to dio. So hopefully that clears that up. Any questions on groups or linking them to a page, let me know. And as a social media manager, if you're going to link a group to a page now, you can charge Maura's Well. That could be an add on to say that you can also be their community manager, which is a very big thing these days. So that way and you know, basically your available 24 7 to comments and in interact and ask questions and post in the group to get the interaction up. So that could be a whole extra charge above and beyond just, you know, managing their page or other social media accounts. All right, so another trick that I want to show you in terms of getting some engagement and, um, you know, people senior, your page and your brands, this is life is good. I think everyone knows their brand. This one is T shirts. Go. There's a couple things that you can do. Number one, you can like this page as your page, and then this pops up and then you select which page you want to like a mass. So basically, I can like him as this page. I'm not gonna do that. But I could. And then now you know when I comment and things like that, it's gonna be as that page. But I don't even need to do that. I can come over here and let's say that I wanted to find something. Actually, I just saw this post somewhere not too long ago. 11 year old that's given a cupcake away from each sale or something. like that. So let's say one of the comments on here I can comment. See this little thing right there? I can comment as my page instead. So now I can, you know, type in here, and I typed it in as my page. So now that gives you some exposure, because people can. If they read this article and read comments, they'll see and say, What the heck is that? They can click it, and now they're on my page where otherwise they would not have been. Um, that's another cool thing you can do so you can just click this and then you would change it to whatever page you want to comment as. All right, so that's that. That's That's another nice little hack There is to comment as your page on other pages, but again, it doesn't mean that you want to spam them. But if you're genuinely reading an article like this and obviously this pertains the business and my brand right here pertains the business, and I said, That's great thing, that's very relevant. So that's great. That's fine. The deal, um, you know, But again, you can do that. As you wish. There's just my opinion on how I proceed with that, making sure I'm not spamming. Other pages 5. Adding A Client As Admin And Picking Template For Your Page: All right. So a couple of other things and settings when you go to a page and you click on settings, there's some different things you can do in the messaging area here. This is where you can kind of set up a little bit of a sequence, if you will. You've probably heard of the APP called many chatter, the website that you can connect, and you can do that as well. I'm not going to get into many chat, but on here you can do all kinds of things right on here, you know? Really? So you can, um, have people send you messages through here and prompt them with what to ask and everything like that and then the templates. This is what we're talking about. So this particular template is a business. But if it's something more relevant, you can become something else a venue and on profit politician services, shopping. Most times, you know, services or shopping is the pages I use the most that are most relevant. And, um, another thing that I want to show you is these taps is what I was talking about. If you are not using some of these tabs. Actually, for this page, I'm not I never updated this, but like events, I don't have any events. Recite business lunch, so why not get rid of that? I don't have any offers for side business launch, and I'm not offering any jobs for them. So let me get rid of that. And then you can reorder these. Maybe I want the about to be first. People can read that so you can pick where you want to be, in what order you want it to be. But again have it neat, orderly and a good, you know, fashion that makes sense and get rid of any tabs you're not using. Um, another thing that you can do is your page worlds. So if you're becoming a social media manager and you're going to begin working with Brand ABC than what you want to do is you want to let them know that they need to go to their settings, click on page roads and come over here and add you as an editor or admin either one and they can add. You hear typically, adding your Facebook email is the best way for you to pop up so or they can enter your actual link. So in my case, I don't know if it will come up since I'm already admin. No, it won't come up because I'm already at. But that's where you would put a link or email whatever email they're using for Facebook, click, add, and then they would be an admin down here, you would become admin of them. Um, so that's what you want to do when you first start working with the brand on a page is to do that. 6. Unbelievable Social Media Management Tool To Run Your Business: all right, So next I want to talk about Social Champ and for any of you watching that, either want to be a social media manager, Just be a social media rock star. Social champ is very, very cool. There's a lot of cool things you can do with it, and this is just a quick overview. There's more videos that they put out on, um on YouTube, and I will be having some others come out as well. But basically, you want to add accounts when you first get into there. So this is where this is what you can add here on social champ, Twitter accounts, Pinterest boards, Facebook pages, groups linked in even a linked in page and instagram. So you can have all these that you add on there and what you want to do. What a cool thing is. These little badges show up and you can share to wherever you want. The other thing is, you have groups, so if I click on side biz, so these already come up automatically my properties for side business, my group as well as LinkedIn Page and Facebook page. So that's where you can do if I click on books than the self publishing one comes up. So those a little groups that I create to do that if I click on client, then a new client of mine comes up there as well. So you can do all of that. So you want to do is a lot of really cool things here with Social Champ. I could go on for a long time with Social Champ. Basically, you can see your cue for a particular page here. So this shows me what is going to be getting shared to this page to my LinkedIn profile. So a 9:10 a.m. This is going to post at 3 p.m. And 9:10 a.m. Tomorrow. If I click on the little clock here, that's where shows the schedule. I'm the one that set the schedule. They can suggest times I can copy a schedule from a different profile. I can add my own time slots. So that's how I know what is posting to those. So same thing for this I can see exactly what is posting. Okay, so that's ah, cool thing that you can do. Let's go back to content now. Another nice thing about this is you can also schedule. You can repeat posts. So, for instance, let me go back to the group here, for instance, every Mondays motivation Monday. So recently, I've set that up to be automatic every Monday for that come up. So if you notice next Monday, it's already said to come up the following Monday. It's already set to come up etcetera. That's already set up, ready to go. And then as I go adding other posts, it kind of goes in their second, do a list of you or I can do count their view. And I couldn't see it that way. If I prefer, I prefer list, but I can. You can see it both ways. If you're not sure what supposed I can click on suggestion here. And this is pretty cool where I have different sources that I confined articles and things like that. So this is huge. So what I was talking about when you're building your paging one of vary up the content, This is how you can find some different constant you can share. This one is top stories. So this right here just kind of gives me a lot of different top stories month, mainly going to be political things and trump and all that. So if you want something more specific, here's a self publishing when I've saved. So this is top stories in self publishing. The biggest five mistakes on self publishing, a book so I can make that a post if I want. If I did want to do that, I would click on Make Post and then I would click where I wanted to go. Maybe I wanted to go to the self publishing group, All right, I can say something here if I want, and then I would go ahead and either post it. Now I can schedule it for a certain time, or I can just put in the queue if I put it in the queue, that means it's going to go to my predetermines times that I already did, and it's going to just go out at those certain times. So for this self publishing one, if I have in 9 12 3 and five, then in the queue, let's say I already have one through three today than this is gonna put it at the five o'clock slot for May when I click accept. So that's how this works here. But if I wanted to read this article first, obviously, before doing that, I will just click the link and each one of these and I can take a look at it Now if I want to type something new in here, let's say we did start ups. I want a lot of, you know, start up idea. Since you know, maybe for the side business launch group. This has given me some startup ideas right here. And if I like this, I can click add RSS. I can call this startup and I can click, add And then now to the left, I should see Start up here. So the next time I'm coming to look for some ideas, I can click on start up and I can see some ideas here for articles that Google is pulling for me and finding Okay, So the other thing I can do is I can click on analytics and I can see how certain posts have done. So this shows me that posts lately, and it shows me how many likes comments and things like that. I can't even sort by how many likes and show me the most. So this one has had 25 likes 16 likes and so on. So I could do that for each page so I could do the same thing here. And I can see these thes of the recent ones Aiken sort by likes and take a look. That way, I can even export this off your social media manager. You want to export this to excel or whatever. You can do that So you can share this with your clients to see so they can see how they're doing. Um, the other thing I want to show you is for the content. If I'm coming up with something from scratch and I want to share to the group, I can click on this image here. They also have built in emojis, which is pretty nice that I can put in. But I can click the photos and Aiken drag or upload something here of mine. Or if I don't have something, I can click on free images and they're gonna find some stock images from a so I can type in business. And maybe I want this computer. Maybe I'm going to post something about a A course or training or a side hustle. Maybe this one, I can just click that. And now that image is going to be there again. I can go ahead and share this, um, so if I also want to repeat it, this is where it can click that. And I can pick when I want to repeat it. How many days I want in between them or weeks. So if I want every week, this is what I would pick seven days in between after posting it right now. So if every Wednesday I want a certain theme to post or something like that. So to me, it's a really huge no brainer toe have this social champ. I mean, I would just say that's $10 per month. I mean, you really can't beat it if you've been in the group any length of time. Recently, I have been looking at so many different options because I was using the hoot suite, um, free option. And then I upgraded their 29 a month playing, but still didn't give me everything I wanted for the money I was paying hands. I then really, you know, like that. So I'm, like, you know, let me look for a new option, and social champ has been, you know, a few bugs, but that here, in the beginning of using it But once you kind of get used to it, um, you know, the platform is getting better and better. I mean, it's $10 a month to have a platform that gives you up to 15 social profiles and has all these different options. If you're getting started, a social media manager, you're going to need some extra profile space to add your clients and everything. And this is perfect for that. And if you're not a social media manager, but you're a business person and you have brands and merchant things like that, you know you wanna have extra profiles for when you experiment with different pages and things like that. So, uh, the other thing that really did it for me, what social champ was the fact that I can search for images on Google? Let's say and let's say this image. I want to share it. If you notice there's a chrome extension for social champ, so it hovers like that over that image. If I click it now, I can just share this image just like that very quickly to a couple of brands to a couple of pages, just like that. But I don't want that Google thing to be there. Someone click on use as image. Now it's gonna be Justin image, all right, so I can do that quick. I can fill up my cue quickly. So let's say I just added that 12 Q Now I want this one. I can come over here, I can do it again and then I can add this to Q. I can hit, except I can move on to another photo, so I literally can fill up my cue, especially in the beginning of a page. When you're trying to get some motivational quotes or other means and things like that, you can search for means, and you can really fill up your page pretty quickly, with some constant utilizing this extension. I personally love using it 7. Finding New Clients And Putting It All Together With Getting Paid And Onboarding: next I want to talk about If you are taking the route of wanting to be a social media manager, should you drill down and niche down to who you're going after three. Answer is kind of mixed. Some people say in the beginning you should really take on whomever and other people will say that in the beginning. Yes, it's important a niche down. So that way you can seem important to some people and they're going to feel more compelled to hire you. I kind of like being summer in the middle niche down, but maybe not too far. And you know, if you can look up articles and things like that that show you some difference. Marketing, um, you know, targets or social media targets as far as clients to work with. But here is one for Social Media's as like general contractors, fitness and weight loss, which again fitness and weight loss, can be pretty broad but still specific. So I kind of like ideas like that are health e commerce, same thing. So e commerce is a good one because it's specific. Be abroad, like which type of e commerce? Well, I'll take on any commerce, but it's still only e commerce. So that way, when they see your website and your marketing, that's all around the commerce. They're going to see you as being an expert in that field and want to go with you chiropractors, dentists, attorneys, boutiques and salons. So you get the picture you can kind of focused down on who it is you want to work with. Now, how do you find clients a good way to find clients, Believe it or not, is on Fiverr. I've had tremendous success on five or a lot of people don't believe me when I say that. But what I do is I'm not gonna give you all my, um, juice here, but I'm gonna show you just as an example. So basically, I bring people on board for doing simple things for them, and then you could always upgrade. So just to give you an example, you know, kind of low ticket item. So in this case, this person says, I will set up optimized Facebook ads. I will set up and manage your Facebook page. So this 1 may be, you know, in the beginning to get your feet way You just want to be a specialist of set up Facebook pages for people. So this person you can click on it starts at $30. I was set up and optimize your business Social media pages. This one starts $20 so you can take a look at that and kind of see what this person is doing and their packages. But for 20 bucks, they're gonna set up your designer logo page the match, you know your your business and do it in a few days. Four days so you can kind of play around with this and see. But now the nice thing about this is if you get a customer that comes on board and for 20 bucks, they want you to do a Facebook page and you do a Facebook page. And let's say, you know, put a decent cover photo on their their profile photo in the basic info abouts and all that good stuff set up the call the action. Let's say it takes you about 30 to 40 minutes, so you make 20 bucks and 30 to 40 minutes. That's not too bad, but the greater picture about that is that now you will be able to this person next time they want some more work done. Or maybe after they have their page set up and they don't know how to grow it. Now they're going to ask you Hey, can you manage my page for a little while and get me some more followers? Hey, can you do some ads for me? Hey, can you manage my other accounts? And now all of a sudden you get more business. So I get a lot of business from repeat customers that found me on fiber. But now they contact me via Facebook or my email, and they just you know, now I'm able to do business off the platform now, Initially, when you meet him on the platform, don't trying to move him off the platform. That's just not right. And it's against their terms of service. But if they contact you initially into do small jobs that you set yourself up for to do on here on fiber, do it, just take it. Because then in the future you could get higher pain clients there. Now, another way that you can get more clients is through. Free up now, free up is a very good platform. It's basically a freelancer platform, kind of like a lance and fiber and all that. But this one, it's it's a very freelancer friendly. Go on here and you have a profile. They don't have any reviews or length of time on there. So that way it really helps, Um, breast five. Or sometimes you kind of behind the curve when you join and you know people have, you know, level three sellers they can choose from and everything. But free up doesn't have that, so you can find out more about them to become a freelancer on them. Although if you want to apply to be a freelancer and free up definitely comment below that you're interested or send me a message you know, through Facebook or my email put it below Onley because they don't take on everybody. They're very selective. They do. They are more likely to take you on if you're referred by somebody else. I personally know the founder of Free Up, and he's a great guy and, you know, he has already told me any time I have somebody that recommends them toe recommended to him personally that they'll take a look at it. So if you are interested in free up, let me know. I will be more than glad to make an introduction to the right people over there to start looking at you. But you can get a lot of business here and free up. They have very good payouts. They have weekly payouts for the work you do for clients. Andi have a lot of not only social media projects and jobs, but they have a lot of other things as well. So if you're good at websites or you know anything else marketing wise, technical wise, Amazon, they have a lot of other things on there as well. Now, some of the other things that you can do is to get clients is obviously your own page. So this is my page for my marketing slash social media efforts. It's not the greatest page. I've been wanting to redo it. I just haven't had enough time to. But at least this serves still as something I can point people to. And this just shows the different, you know, services that I provide as a quick contact form. Um, you know about has the services off. Somebody is interested in getting social media, help taking click social media. And then because I do websites is also information about websites. So very easy to do and and have, you know, you know, you won't call the actions everywhere in the website. Um, you know, But you can take a look at it. 65 marking dot com. You know, if it gives you ideas, have a payments thing. I used paypal. So when someone clicks payments, it takes him directly to PayPal, which is pretty cool. So that way they can pay me eso. I highly suggest doing something like that as well. Just kind of making things very easy to get paid. A lot of times when I talk to someone via messenger, anything like that, I'll just drop that link, toe the website and just tell May above you click on payments. I think it helps build credibility as well, to just let him know, you know, click on payments and will direct you to PayPal so that you can go ahead and pay for your, you know, beginning, you know, deposit of beginning work together and whatnot. So that's what I highly recommend this having a page now on the page. Do I recommend having a, um, you know, pricing on there and everything like that. I mean, you can do that. What I found that works is having ah, contact form so that people can contact you and then that acts is like a lead capture to get people to inquire. All right, so that does it. Um, we've reached an hour on this master class, which is what I wanted to be at. So any questions that you have at all, Maybe something I missed that you want to see? Go ahead and common below, Let me know. But certainly, um, I went to the be able to, you know, do this course to see if I can help people with their social media whether it's becoming a social media manager. Also below this, you will see, Speaking of becoming a social media manager, I have links to some, uh, Google docks that you can utilize as templates for a discovery call. Um, also for a follow up and a proposal to a potential client. So the way I onboard people is when they have some interest and coming on board I do a discovery call. So basically, I do attend the 15 minute call to find out more about their business. Ask them questions. Find out you know about the current social media and all those questions are on their in that form that you can use and then off. And then from there, I'll let him know that inhale email You A, um, you know, a quota proposals. I'll send that proposal along with the papal invoice for it. So that's the good thing about Social media management is that you have the ability to charge people what you want. Um, when I first started out, I was charging about 300 a month for management of their pages for a few days a week for posts. And then, as I got more comfortable, that I know what I'm doing and can deliver good results. I up that and typically charge 500 plus now most of the times about 600 plus and, um, you know, so you can do that. And many times what I do is payment is typically upfront, and it's recurring each month. Sometimes if somebody feels more comfortable, they pay half of it up front the other half of the end of the month when the work is done and then it continues monthly after that. So you know, you really can decide all that how you want to do it. But if you have some more price and questions, you can certainly ask me below. Um, I just don't want to cover it in great detail because it's really a matter of preference of vary so much as far as what you are comfortable charging how you want to charge it. But as far as how I do it, I utilize a PayPal invoicing. It's free to use. It's perfect. It also allows for deposits on there. So if I invoice somebody for 500 the minimum is they have to put down half to start the work you can put that requires the positive half. And that way PayPal will manage that for me so that they have to pay half of it. Um, so hopefully you've enjoyed this, you know, quick class here, off some advanced strategies of social media in particular Facebook and how to get started below. I'm also going to put a couple of resource is on Instagram, My northern cover instagram too much on here. But Instagram is hard to cover on desktop since really, you know you can't use on desktop, but I'm going to post a couple of tools that I like for instagram to use and a couple of tips and strategies on there as well. So, again, any questions comment below, Thank you very much for tuning in, and I will hopefully talk to you soon. V Any questions that you might have or feedback?