Artists Guide: Design & Sell Tea Towels with Printify Print on Demand

1. Introduction: Are you a creative who's excited to get your Art out onto products, but you're uncertain where to start. Or maybe you're a surface designer looking for a new outlet for your patterns. Or perhaps you're an abstract or watercolor artists looking for a Fun and affordable products to put your designs on. If so, then I think you might be interested in my newest class and Artists Guide to Design and Sell Tea Towels with Printify Print on Demand. Hi everyone. I'm Kari Barnes and I'm an artist, designer and teacher. I've created this class as a follow-up to my first class, the Artists Guide to Printify, Print on Demand using your Etsy or Shopify Store. If you're brand new to Print on Demand and you're just starting to explore the possibilities. I would suggest checking out my first-class first in it, I go deeper on the basics of Print on Demand, why I chose Printify as my first Print on Demand partner. And how to quickly set up your Printify account and get your first products created. In this class, we're going to do a deep dive on how to design and sell your first Print on Demand tea towel. Tea towels have gained a lot of popularity in the last few years. And it's really easy to see why they are beautiful and functional pieces of Art. They allow us to add some personality and pops of color to our kitchens and they make great gifts. I think they are the perfect starting point for getting your artwork onto products and out into the world. In the past, creating your own line of custom tea towels will require a lengthy research to find a manufacturing partner sample requests to check quality and costly investment in inventory. And all of this before, you've even discovered which of your designs really going to resonate with your customers. But now through the magic of Print-on-Demand, you can focus on the artwork and print your own custom tea towels without the costs are hassles of traditional manufacturing. First, we will get an overview of the types of towels that are offered on Printify, the materials that are available, and some of the pros and cons of each. Next, we're going to dive into the three ways that I enjoy designing my tea towels. And this would include arranging the elements manually in Canva using a repeat pattern block as a starting point, and using Printify's pattern function to turn a single motif into a repeat pattern. Then after discussing some design considerations for each of the towel styles, we will discuss how to price your tea towels, including researching the competition and some mark up considerations. By the end of this class, you'll know not only how to turn your designs, patterns and motifs into beautiful functional tea towels, but you also have an understanding on how to price and offer your tea towels for sale. All I recommend that you have with you as you watch this class is a notebook and something to write with. So let's get started. 2. Choose Your Printify Tea Towel: The first thing you'll need to decide is which type of tea towel best fits your needs and you're brand. So here we are at the Printify homepage. And if you don't currently have an account, it is 100% free to sign up and I provided a link for you in the Class Resources Guide. Printify currently offers over 800 products to choose from there, adding more all the time. And you'll find the tea towels in the home and living category under towels. So here you see they have an assortment of different kinds of towels from a beach towels. They have the kitchen towels, hand towels, a rally Towel. They're all different sizes. There are many different providers. And the first thing you're going to want to do is select a target market. Printify is not a single provider. They're actually a network of providers. So you're going to want to select a target market that is, so that they have a fulfillment center that is close to where you are. So I'm in the US, so I'm going to click here. And that will filter it for providers that are in the US. And as you scroll through here, you can see there are several options that would function as a tea towel. They've got the soft tea towel, something called a kitchen towel down here. There's a hand towel and then just the regular tea towel. For this class. We're going to focus on two of my favorites. And they both happened to have tea towel in the name and that would be the soft tea towel from district photo. And then down here, the what's just called the tea towel from printed mint. So let's click in and just take a closer look at what each one of these towels looks like. So let's start with the soft Tea Towel. Soft tea towel is 16 by 25 ", so it's a good size. It is a one-sided Print. If you click over here, you can see that it is an all over Print, which means that the design goes from edge to edge. Has a son in care label. The blanks are sourced from China, but it is printed in the US. And the material here you'll see is it's a microfiber, So it's 85% micro polyester and 15% poly amide. This microfiber material is a very absorbent and dries fast. And let's take a look at the tea towel from printed mint. Now this is a larger towel. It is 28 by 28 " square. It's 100% cotton. This towel is more of what you would consider like the flour sack tea towels. That design is only printed on one side. However, if you click up over here, you'll notice that the Design actual, the actual printed design area is not the full size of the towel. And you'll see this a little bit better as we go through the lessons. But this towel is designed so that when you, the towel is folded like in thirds and hanging over a holder, that the design is then displayed that way. I really like both of these tea towels and it depends on what your preferences are and what you feel is right for your brand. What I would recommend is that you order some samples for yourself so that you can really experienced the size, the texture, and the observability for yourself. Once you've found a towel that you really like, then it's time to start designing. Join me in the next lesson and I'll give you an overview of the three methods that I like to use to design my tea towels 3. Overview: 3 Design Methods: Whether you're inexperienced designer or you're just getting started on your Art journey. There is a method for designing tea towels in Printify. That's right for you. In this class, we're going to be covering three different methods to design your tea towels. Now, I use all of these methods depending on my artwork. But if one of these appeals more to you, feel free to jump right into that lesson. In this lesson, I'm gonna show you how to use Canva in combination with the provided template file to easily Arrange various elements into a pleasing composition. This method can be used with Canvas stock design elements, or you can upload your own design elements. The next method we're gonna go over is to start with a repeating pattern block. Now, I love to create seamless repeating patterns in Adobe Illustrator and Photoshop. And while creating these patterns is beyond the scope of this class, if you're an experienced designer, I'll be showing you how to turn your existing repeat patterns into beautiful tea towels. The third method we're going to go over is to use Printify's repeating pattern function. This is really an amazing option as it allows you to turn a single motif like this sunflower stem into many variations of a repeat pattern without having to learn all the ins and outs of building a true repeat pattern block. In the upcoming lessons, I will go into depth in each one of these methods. So join me in the next lesson on designing in Canva, or feel free to jump to the method that speaks most to you 4. Method 1: Arrange in Canva: One of the easiest methods to designing a tea towel using different elements are motifs, is to arrange them manually onto a template. Now, there are lots of software available that you can use for this. But today we're going to be used in Canva. So here we are in Canva. And I like Canva because it's affordable, it's very easy to use. And it also offers a library of royalty-free elements that you can use in your designs. The first thing you'll want to do is to locate and download the Canva template file from the Projects and Resources section. I've created two for you to use. One is for the 100% cotton, flour sack type tea towel, and the other one is for the soft tea towel. Today I'm going to be designing one of the flower sack towels for this method. So to start with, we're going to create a new design. So we go to this purple box in the upper right-hand corner. Click Create a design. We're going to choose Custom Size. And we're going to do 3,600 by 4,800 pixels and click Create New design. The next thing I'm going to do is locate the template file that I've downloaded onto my computer and upload it into Canva. It's very simple to do this. There's going to grab it and drag it over right here where it says drop files to upload. And now we have the template you're going to want to do then is to take and grab it and you click, click and drag. And you want it to pop in its full size like that. If you simply click on it, it will not be the correct size. It won't be the full 3,600 by 4,800. Okay. Undo that. Again, we're going to click and drag and make sure it goes into the background just like that. So this cream area here in the center is representative of the area that will show when the towel is folded. So this is the part of the design. If you were going to put some words in your design that you're going to want them to be nice and centered. When I first started designing this tea towel, I didn't have this template and I would have to go back-and-forth and guess where I needed to put the words for my designs. I hope you'll find this kind of handy. To start the design on this tea towel. I'm actually going to grab some topography that I've used in another design. So I'm just going to click on this element. It is grouped, so I'm going to click Command C to copy, hop back over into this document. And Command V to paste it in there. And so you can see where the center is. If you slide this back-and-forth where that purple line shows up, then you'll know you're centered on the bigger rectangle. And I think I'll put it right about there. So just to illustrate, if I were to stop this design, right, we're at and uploaded into Printify. This is what our tea towel would look like. This you can see what the template, I left the template on there so you can kinda see how it fits in. I did leave a little bit of a white border around. You can go all the way to the edge there. And you probably will with the rest of your design. But I like to keep the safe zone right there in the middle where I where I have my text. Now it's just a matter of adding in any other elements around this text, filling up the entire remaining white area. So I'm since we're done with centering the text, I'm not too concerned about how the other elements will relate to the text. I don't really need this guide anymore, so I'm just going to click on the background and hit Delete. Then I don't have to worry about turning that off when I'm all finished with my design. Now, it's just a matter of adding in the elements. And I have some of my leopard sunflower designs. So I'm just going to quickly add you can re-size by grabbing the corner handles like that. Will just quick fill this in. Kinda want to pay attention to the edges. If you want to rotate and just grab this middle handle here that with the two arrows and you can turn. And we'll just really quickly place this, place these around. I'm sure you get the idea. Something like that. So when you're happy with your design, make sure you go up here and title it. Say leopard, sunflower, flour sack. You're gonna hit the Share button. Click on Download. I like to use a PNG. And I'm gonna hit transparent background. If you have a colored background, you don't need to do that and hit download. And once it's downloaded, then we're going to hop back over into Printify. And you're going to select the tea towel that you want to design. Click scroll down and click the green start designing button. At this point you're going to upload the PNG that you just created in Canva. And you can do that either by clicking on my device or you can click and drag onto the canvas, which is what I'm going to do. And then if you want to see what you're finished, tea towel is going to look like you simply hit preview. And it will generate several mockups for you, as you can see here. Looks good. This is what it's gonna look like. Folded. It looks nice and centered. Nothing is cut off. A nice thing about Printify is that you can take these mockups. And if you go to the little icon down here and the lower left-hand corner, it says download mockup. And you can download that and you can use it to promote your new tea towel. Before you leave here. In order to say this into your Printify catalog, you want to click Save product. Join me in the next lesson where I show how to use a repeating pattern block to design your tea towel 5. Method 2: Repeat Pattern Block: Repeating pattern block is a design file that when placed next to each other, creates a seamless overall pattern design. Now creating a seamless repeat pattern is beyond the scope of this class. But if you're an experienced designer, you can easily use those repeat patterns that you have to design your tea towel. Okay, so here I am in Photoshop where I've created a repeat pattern that I called petals on the prowl. And it's a 12 inch by 12 inch tile and it's 300 DPI. And you can see that it repeats when we talk about repeating. If I show the Pattern Preview mode, which I love in Photoshop. But you can see that it repeats seamlessly edge to edge as far as you want, which makes it really great for filling in areas or printing fabric or things like that. So that's a repeat pattern. Take this. You may have created your pattern in Adobe Illustrator or Procreate or even Affinity Designer. And that's fine. But what you'll want to do is export the file out of your software as either a JPEG or PNG or an SVG file. As those are the only file types that Printify excepts. Then they also suggest that your file be a minimum of 200 DPI for a nice clear quality Print. Now, as I mentioned, this tile is 300 DPI, so it's a little more dense. And I just happened to design the majority of my repeat patterns at 300 DPI. And that just gives me some more options for scaling. And I'll show you that when we jumped back into Printify. Here we are back in Printify and we're going to choose the soft tea towel this time, That's the microfiber towel. So I'm going to click here, start designing. Then I'm going to find the file that I exported from Photoshop and bring it in here, either by clicking on my device and finding it on your computer or you can drag onto the canvas as we did before. And that's what I'm going to do here. Emily's. So as you can see, Printify tries to re-size and fit the tea towel onto the canvas. As I mentioned, this tile actually it has a higher resolution than is required as 300. So Printify tried to expand it and take it to the edges of the canvas. So what I like to do, how I like to start is I know my tile was designed at 12 by 12, so I change the width and the height to match the size of my tile as it was designed. Then I click and drag right up to the corner here of the canvas. And one thing I did want to show you before we go any further is if you click on this little I for information, they give you some designing guidelines that are very important. And for this template, for example, they say double-check the bleed area of the design and make sure your design covers the entire Print Area, which includes the area marked in grey, which is the bleed area. Otherwise, some of the sides of their product could be left blank as things can shift in the printing process. And then you want to keep all any important design elements if you're going to put any text or anything within the safe area, which is the dotted line, the dashed line. Ok. Ok, So Now here's where the magic happens. You go down here to the right panel where it says create pattern and simply toggle it on. And just like magic, it fills in a tiles your design and fills in the rest of the canvas. Now, if I scroll down here, we're going to play around a little bit more with these settings that you see here in the next lesson. But for a repeat pattern, which you want to just make sure is that your horizontal and vertical spacing is set at zero so you don't have any gaps between the tiles. Because as you can see, if the horizontal spacing is moved, you can see the gap there. The other really nice feature about using a pre-designed repeat pattern tile is that it's super easy to scale. If I go over here to the scale and say I wanted to make it 50%. I want the sunflowers to be a little bit smaller. You just type in 50% and it adjusts everything for you. Now scaling down, if you're starting with a file that's the minimum DPI is not a problem. The thing you want to watch out for here is, and they'll tell you what the resolution is is if you're scaling up. So say I wanted these sunflowers to be huge. Say I did 150%. Now they're giant obviously. But if you look up here, it says the resolution is only 133 DPI, which is lower than the recommended resolution of 200s. So I would not print something that had a resolution of lower than 200 DPI. We're going to put this back to, let's see, let's do 50%. And as before, you can hit Preview and check out the mockups and see how your design looks on a finished mock-up. There you go. And of course, don't forget to save your product. Join me in the next lesson where I'll show you an easy alternative to creating a repeat pattern in Printify using Printify's and built-in repeat function 6. Method 3: Printify's Pattern Function: If you don't know how to design a repeat pattern as I showed in lesson four, no worries. Printify has an amazing repeat pattern function that allows you to create several basic patterns using a single motif without having to learn all the ins and outs of creating a true repeating pattern. So for this lesson, I'll be using my sunflower stem motif that I have created in Photoshop. And I have export it as a PNG with a transparent background. And we're also going to choose the soft tea towel again. And select start designing. Again. I'm going to import my sunflower stem motif either by going to my device or by dragging it onto the canvas. And as before, Printify has stretched it to the size of the canvas. So I'm going to scale this back down. And as before, in lesson four, we're going to bring our motif up to the upper left-hand corner. Oops. Over here. Toggle. Create pattern on. Okay? As you can see, there are three different choices for creating a pattern. You can do a regular grid, which we're seeing here. You can do a brick horizontal or a brick vertical. And in addition to those three, you can change the spacing either horizontally or vertically. And you can also change the angle. So we could make space these out a little bit and change the angle. Something like that. To start. There's a brick horizontal. And then one of my favorites, which is the brick vertical or half-drop. Let's just adjust these a little bit. Yeah, I like that. So in addition to playing around with this spacing, you can also add a background color. It defaults to white. But if you click here, you can see that they have a bunch of different stock colors, if we will. Most of these colors I find a little harsh and not really in my, what I usually would design with the black, looks kinda cool. But the good news is that you can enter a hex code number right here and put in your own custom colors. If you're not familiar with hex codes or where are you can find them. Let me show you a really easy way in Canva. So here we are in Canva. And if you click on a text element and then click up here on text color, you'll get this panel of default colors, colors that it's finding in a photo, some brand colors and things like that. And if you mouse over these colors, you will see the hex codes. So you can pick any one of ones that you've already used. If you want to find a completely new color, you can simply go up to here to the color picker. And you can move this little eyedropper around. And as you can see, it's changing the color of the texts here so you can see what it is. And it's also giving you the new Xcode. For example, I'm going to type in that midnight blue color, which will be 162 13d. There you go. But let's go back to white. And another nice thing about designing this way is that you don't have to do just one layer. So in addition to this sunflower stem, we could add a background pattern or texture or another motif that would fit in-between if we change the spacing. So let me show you how that works. So I'm going to add a design on the back and I have a cream colored leopard. Repeat. Now this is a repeating tile, like we talked about in lesson four. So again, I'm going to change it to the size of my tile. Put it up here in the corner. Toggle create pattern, so you can create a pattern for each layer. Now, obviously, if I click off of here, you'll see the two layers. And obviously I want the sunflower stems to be on top. So you just these six dots here, click and drag, and they will change order. Then of course you can hit Preview and see what that will look like in real life. So let me show you another example of the layering. Here's another tea towel that I've created called painterly daisies. And I just kinda want to show you how I put this one together as another example of layering. So let me rearrange these so you can really see. So I started with this purple watercolor splotches that I got off of Creative fabric. And I included a link to create a fabric in your resources. Downloads. It's a really great place to get different design elements that you can use in your projects. And so I downloaded this purple watercolor and I titled it kind of arrangement. So they're a little bit overlapping. And then I added on top this little daisy that I created in Procreate. And then I adjusted the spacing on the daisy. In originally, the background color was white. And obviously that looks pretty bad with those gaps in there. So I picked a coordinating color, which I'll enter in here now. Put that back in there. So you have that kind of a steel blue behind it. And let's just take a look at what this one looks like. On a mock-up. There you go. I think that looks really cute. Like if you're a watercolor artist or an abstract artists, you can take all those little elements that you have and layer them on to a tea towel. I hope you've been inspired to have some FUN and play around with this. Because between the layering and the spacing options and the background colors, the opportunities really are endless to create something that is truly unique to you. Now that you've seen the three ways that I like to design tea towels. Please join me in the next lesson and I'll show you a close-up view of the two tea towels that we've been designing with. And we'll talk about some design considerations for each 7. Design Considerations: For this lesson, I thought it would be valuable for you to see up close the differences between the flour sack, tea towel and the microfiber, one that we've been designing with. So this is the microfiber towel and it is 16 by 25 ". So you can see there. And it is printed on one side, so the other side is white and it has a bit of a texture to it. The flour sack, tea towel is quite a bit larger. So this is what it looks like. Folded. And unfolded is a full 28 by 28 ". So it's quite large and it has, but it's still has quite a large Print Area, which I like. The soft tea towel is an overall Print. The flour sack tea towel is designed to feature the printed design when folded. I really liked them both for different reasons. I really liked the absorbency of the microfiber towel. It really seems to soak up a lot of water and it dries quickly. The flour sack towel is also very nice. It's a nice wait, I don't feel that it's too thin. Some people like the idea that is 100% cotton. The other thing that I really like about the flour sack towel, and I will show you this even closer up in a couple of photos. I like the clarity of the Print On the 100% cotton towel. As I said, the soft microfiber tea towel is textured, as you can see in this photo, and some of the detail can get lost. If you look at these prints on the cotton towel, you can see that the detail is rendered very clearly, even down to the delicate shading on the bee's body and the wings. And here you can see the difference in how the sunflowers Look when printed on each Towel. So when designing for the microfiber towel, I would make sure to use boulder prints as small details can get lost. You'll also want to make sure that you're using enough contrast in your designs. For example, I applied a light leopard print background to this tea towel. And because there was not enough contrast, the Pattern got absorbed in the texture of the towel, which was really not the effect I was going for. Now that we have our tea towels Design and please join me in the next lesson as we go over some pricing strategies for selling Your Towels. 8. Pricing Your Tea Towels: In this lesson, I'd like to share with you some basic research and pricing strategies that you can use to price your tea towels. Now as a creative, I know that talking numbers can make a lot of us hit the snooze button. But I hope you'll stick with me because by the end of this lesson, you'll have some great strategies for pricing Your Tea Towels. The first thing I like to do when considering a new product for my product lines is to do a little research on the competition. I like to find out, is there any competition to start off with? And if there is, what are they selling the product for? I want to make sure that I'll have enough markup to make designing these worthwhile. And while I don't need to price my items like the same or even below my competition. I do want to be able to be in the ballpark to start my research. I of course, start where any good research starts, and that's with Google. So did a Google search here and I searched for microfiber tea towels because we're going to use the soft tea towel from district photo as our example. And there was a lot of results that came up. And it's, you'll see we've got some big players come up first. We've got Target and Amazon and Walmart. But I would advise you to steer away from comparing with these big box stores. We're going to be positioning our tea towels as like artisan crafted. And these big box stores really goal for volume. They have huge buying power and they can solve for a low price and it's really hard to compete with them on price. And you're really not competing with them because you're turning your unique Art into tea towels. Instead of being part of the mass market. And you'll be offering these tea towels hopefully to following that really enjoys her Art and wants to follow and support you. As we scroll down a little farther. There's Wayfair, that's another big one. I tend to ignore these little ads here to there are often just from Amazon. But as you get down a little bit farther, you'll start to see some of the smaller brands. And we're just going to head down here. We've got like so chic boutique, they're actually selling company reselling accompany called geometry, which we'll be looking at. Here's moss and Marsh. There, a higher-end brand. Go down here. It's a lot of ads here. Here's the ad for geometry house. More ads. And what I found as you get to the bottom, they have some of these smaller brands like Bloom towels and Kentucky made and more. Erisa made this these are more like artisan forward brands. And that's kinda who I was thinking that I would want to compare my brand to and who I'd be selling against, if you will. Let's click into a couple of these and take a look at what they're offering. So here we are at geometry house and let's click into shop there. There are big company. They are very artisan forward as you can see, and they offer a microfiber tea towel. You want to make sure that you're comparing apples to apples. So you wouldn't want to compare a microfiber tea towel with a flour sack. Obviously. This is a microfiber tea towel. I like to check the size. This is an 18 by 30. They're selling it for $17. And when I check on their shipping, they do have they do charge for shipping by per piece and then they offer free shipping over $75. So you definitely want to take into consideration, make a note of the price. And also if there is shipping added because when we look at what we get charged from Printify, we're going to have to take into consideration both the product and the price for shipping. So that's geometry house. Let's click into another one. This one is called Bloom towel. And they also do microfiber towel. They're unique in that they have two-sided Towels. The ones from Printify are just a single side. Let's click in and see the detail here. They are selling their towels for 16 99. Again, it's an 18 by 30 inch. It is a microfiber towel. You can see at the top here they have flat rate shipping of 549 and free shipping over $70. So we'll make a note of that. Let's look at another one. Here's Kentucky made and more. This is a microfiber kitchen tea towel, $17 that all matches up. Again, this is another one that's 18 " by 30 " and I believe they did also charged shipping. Now as you're doing research and gathering research for these, I would also suggest that you obviously check out Etsy Especially if you're considering on Selling On Etsy, is a very important to do your research On Etsy, since that's gonna be your primary source of competition. I found that with Etsy, there is a huge range. You can see some of them on the screen here that are popping up based on what my research that I was doing before recording this class. And you find a wide variety anywhere $1099-18. I saw some for more than that. So you also want to look at consider what you're going to be putting on your tea towel. Is it going to be like stock graphics like this with some phon words are funny sayings and things like that. So this is Clara's craft boutique one. And she sells these tea towels for 1099. And I believe there's shipping, yes, $4 shipping. Then we have more of an artisan type brand here. This is printed water. And she does all of her own artwork, as you can see here. And you can definitely see an artistic style. And she has a very clear artistic brand going on here, and she does charge more. She charges $20 for hers. So it's checker on her shipping. She charges for 88 to ship. On top of that, you have to decide on where you want to fit in here with the tea towel market and what kind of look you're going through four. And take all these factors into consideration. I took all of some of the research that I had done and I created a summary page. So let's take a look at that right now. Okay, so here's a little summary page that I've created based on. Let's see, there's seven companies that I took data from and you can do more or less whatever you feel comfortable with. And I just kinda like to see them all side-by-side like this just makes it easier for me and I like to record the company and the website in case I want to go visit them again, the towel size, the price, and then if they charged shipping or not. So as I was looking over this and trying to figure out a ballpark price, that would be good. The first thing I did was I added up all the prices here. And when I did that, I took, divided it by the number of companies here and I got an average price of about little over $800. So like 18, 26, I think it was. So that's just something to keep in mind. Then I noticed that the lowest one was 1099, that was clear as cross boutique that we looked at. And the highest one that I found was $28. That's from that Marsh moss and Marsh Company. The largest number there was a four out of the seven that were priced around $17. The top three there are $17. And then crafts unfair Hill was $18. And it looks like all of them charged something for shipping, although they varied in the shipping amounts, they all charge something for shipping except for crafts on Fair Hill, which offered free shipping. So that's also something to take into consideration. After taking all of these factors into consideration. And also the companies that we looked at and the style that I am going for and things like that. I'm going to pick my ballpark price that I would feel comfortable selling at around 17 or $18. So once you've identified a target price and one that seems to fit in with the competition. The next question you need to ask yourself is based on the prices that we get from Printify. Are we able to compete and be competitive and make a nice profit based on that? So let's jump back into Printify quick and I'll show you where to find the pricing and the shipping costs. So here we are in Printify and we're using the soft tea towel from district photo as our example. So let's click into there. And if you scroll down, you're going to click on this more details button. And what pops up here on the first tab are the pricing. And you'll see there are two prices listed here. One is 858 and the other says 661 for Printify premium price. Printify premium is a subscription that is optional and I think it's around $30 a month And when you subscribe to that and pay that monthly fee, you get the benefit of usually a slightly lower price on most of the products that you get from Printify. If you look here, you'll notice that if you take the difference between those two, it's about $1.97. So when you're trying to figure out if you want to subscribe to Printify premium. You like say you were only offering the tea towel and you knew that for every tea towel, you would save $1.97, you would need to sell or be Selling around 15 tea towels a month in order to break even on your subscription. So that's just something to keep in mind. But we're going to, we're going to take both of these prices and we'll run it through our little calculation coming up. And then if you click here on shipping, it'll give you what they're shipping. Costs are too. All these different parts of the world. Let's just take a look at the United States here. The first item shipped is $4.50. If the customer orders and additional item, they would only be charged $3.40 for the next item. But for this example, we're going to keep things simple and just do the 450. So let's take these numbers and see what our profit margin looks like when we plug in our ballpark price that we chose based on our research. We've done our research and we've identified a ballpark price. And then we jumped into Printify and grab the product cost and the cost to ship. So let's quickly calculate what our profit would be and see if it makes sense to produce these tea towels. On the screen here, I've plugged in the numbers that we just got off of Printify. I have the Printify premium price. The product cost is 661. Cost to ship is for 50, for a total cost of $11.11. And the standard price at 58 plus 450 is $13.08. So that is the total amount that you're going to be charged when a customer places an order for a single Tea Towel. Now, if you'll remember, our ballpark price was 17 to $18. So if we charge $18 and then I put for 50, shipping on here, $4.50 to ship is pretty low. And most of the companies that I researched did charge additional shipping. So $18 plus 450 would give us $22.50. That would be the revenue that we would get from a customer. Then we subtract the Printify premium total cost of 11. 11. Our profit if we were subscribed to Printify premium would be $11.39 for each tea towel sold. Or if we just use the standard pricing, our profit would be $9.42. If you look at percentages, if you are subscribed to Printify premium, you're going to realize a 50% profit margin. And if you're just using the standard pricing, Your looking at it, 42% profit margin. Either one of those, I think is really good. My goal when looking at products through Print on Demand is I'd like to make 35% or more in order for me to move forward with it. And this is well within that range. Now, obviously, this pricing model will not work if you're looking to wholesale your towels and have other stores sell them for you because there just isn't enough markup. So if you look over here at these two, what Printify is charging us? That's the ballpark of where stores are going to want to. That's the wholesale cost that stores are going to want to pay. Because what they do is they take their wholesale cost and double it. And if you took this 858 and doubled it, you're around 17 or $18. So there's no way we can obviously sell a tea towel to a store for the price that we're getting it from Printify. If that is something that you want to do, you do want to wholesale in order to get your costs down, you are going to have to go to the standard manufacturing route where you outsource your manufacturer, you create them yourself or your own inventory and that kinda thing. Okay? But if you're happy with selling direct to the customer, you are excited about getting your Art onto products and into the hands of people who really enjoy your Art. I think this is a great way to go. You can make a decent amount of money and you don't have all those extra manufacturing headaches. Now that you have an idea on how to price your tea towels, please join me in the next lesson as we talk about some of the options that you have available for selling them 9. Selling Your Tea Towels: Once you have your tea towels designed and price, you have several options available to you for selling them through Printify. First of all, it is possible to use Printify without connecting a Store. But it will require you to manually submit any orders that you would take. Another option is to connect a Store, which will end up automating much of the selling processes, including orders importing. And that is ultimately going to save you a lot of time and help you focus on maybe creating more Art and scaling your business. Printify integrates with many of the popular selling platforms. And I've listed them here for you. And there are quite a few to choose from. If you'd like to dive deeper into setting up an interface through either the Etsy or Shopify platforms. You can check out my first-class, which is the Artists Guide to Printify, Print-on-Demand with your Etsy or Shopify Store. And in that I go into more detail on how to how to get those connected. Another option has recently become available that may appeal to beginners. That is the Printify pop-up store. The pop-up store is an all-in-one solution from Printify that allows you to easily create your own shareable online store with a unique URL under the Printify dot me domain. So let's take a look at an example of their demo Store. So here's the example of Printify's pop-up store. And it isn't really nice, clean design. It allows you to have the name of your store and a logo. Up here in the left-hand corner you can see the URL would be something custom. The name of your store, dot Printify, dot me. Then you can just add in all your products here. In another nice thing about this option is that after the order is placed, Printify takes care of everything, including the customer service, which is a really amazing. So this could be a really easy way to get your started. Whether you want to enter your orders manually. Get started with a pop-up shop, or even create a fully integrated online shopping experience. You're sure to find an option that gets your beautiful tea towels up for sale and out into the world 10. Wrap Up & Class Project: Thank you for enrolling in my class today. I hope you feel inspired to design some beautiful and functional tea towels for your home or business. To complete the class project, simply design a tea towel in Printify and take a screenshot of one of the mockups that they give you, then you can upload that mock-up to the project and resources tab below. I can't wait to see what you create. Feel free to comment below and the discussions tab if you have any questions or comments on things that I've covered here today, and you can always follow me on Instagram at kari.barnes.art. If you found this class valuable, please follow me here and you'll be notified when I launched my next class. I'll see you next time. Bye for now.