Transcripts
1. Design & Sell Personalized POD Gifts: Hi everyone. I'm Kerry Barnes and I'm an
artist, designer and teacher. Welcome to my class
how to design and sell personalized items
with print-on-demand, where we take our print
on-demand journey a little bit farther and dive into the lucrative possibilities
that exist when we add those personalized touches to our print on-demand products. I've created this class as a
follow-up to my first-class, the artist's guide to print. If I print on demand with
your Shopify or Etsy store. So if you're new to
print on-demand or you're just starting to
explore the possibilities. I would suggest that you check
out my first-class first. After spending 22 years managing my own traditional
product-based business, I've come to realize that
the easiest way to get your artwork out into the world is through
print on-demand. And if you're looking for a way to stand out from the crowd, adding that special touch of personalization is a great way to get your designs noticed. People love personalized gifts because they help
us to celebrate life's very special
moments such as welcoming a new baby or
purchasing a first home, gathering for a family reunion or celebrating a
milestone birthday, even tying the knot or toasting the bride to be creating
personalized print on demand products comes with some special considerations and some new steps in the
fulfillment process, which we'll be covering
in this class. First, we'll talk about which products are available
for print-on-demand, and specifically which
of those products are most popular
for personalizing. Next, we'll talk about
design considerations that are specific
to personalization. And which of the two methods
available will save you time and make the
fulfillment process easier. Then we'll go into
Canva and create a two-sided personalized mug. We will explore the
two different ways of setting up your template so that you can decide on
the method that works best for you and
your design style. We will take the
finished artwork from Canva and create your template
product in printed y. And I'll take you through the relevant printer
PHY settings and show you how product
skews can work for you. To streamline your
fulfillment processes. From printed phi, we will
publish our finished product to our Etsy store and add the customization
fields to our listing. Then I will walk you
step-by-step through the fulfillment process and submitting your
order to production. And last but not least, we're going to take a look at some class project inspiration so we can get your
creative juices flowing. By the end of this class, you'll know not only how to add personalized print on demand
products to your Etsy store, but also the most efficient
way to design and also how to set up your
printer phi account to streamline fulfilment. I'll, I recommend that you
have with you as you watch this class is a notebook and
something to write with. So you can capture all the
juicy details that will guide you on your way
to creating memorable, personalized products
with print-on-demand. So grab your notebook and a
pen and let's get started.
2. Popular POD Products to Personalize: If you're new to
print on-demand, you may be wondering
what types of products you can
put your art on. This does vary widely depending on which provider that you
choose for this class. As in my previous class, we're going to focus on one of my favorite providers,
which is printed. Here we are on the
printer phi home screen and printed phi has over 750 products
to choose from. And if we click into
here into the catalog, you can see all the
different categories. And the nice thing is
that they're adding new products and new
categories all the time. Now because this class is a
class on personalization, we're going to focus mainly
on those products which are really lend themselves
to personalizing. And fortunately for
artists like us, there's a lot to choose from. Some of the most
popular products for personalizing include
mugs, T-shirts. These are wine tumblers, canvas tote bags, beach towels, baby blankets,
Christmas ornaments. And there's a lot more. These are just some
of the most popular. One benefit to adding personalization is a
higher perceived value. People are willing
to spend more for an item that is uniquely theirs, whether they're buying it for
themselves or for a gift. And this results in a
higher profit margin for you, the artist. So why do people personalize? People seek out
personalized items or gifts for a variety of reasons. I've just outlined some of the most popular
ones that I've seen. The first category is obviously for gifting or keep sakes. And that would include
wedding gifts. Bachelorette, Bachelor
or bachelorette gifts or party gifts
are very popular. There's obviously the
welcoming a new baby or baby milestones such as
baby's first Christmas. There are birthday
gifts, of course, milestone birthdays for
people passing 30s, 40s, 50s, that kind of thing. People seek out
personalized things to identify as a group as well. That would be things like
corporate gifts or apparel. Or if they're having a
team-building event, they would order a
personalized t-shirts so that people could
identify as a team. I've seen people to design for family reunion t-shirts or
family holiday t-shirts. And that, even like Christmas t-shirts
for a family group, they all get matching
T-shirts for Christmas, for their Christmas picture. That would also
include t-shirts for groups that go on cruises or church groups that are doing
a retreat, things like that. A lot of this will fall under
the apparel and t-shirts. And then lastly,
what about people who take pride in their
home or their family name? And I'm thinking of things
like monogrammed bath or kitchen towels and even
customize mugs and other drink. Where one thing to
consider though, is that this is a value-added service and
it's not quite as completely hands-on as some of the other non-personalized
print-on-demand products. And as you will see in
an upcoming lesson, it does take a little
bit more time and a few more steps to fulfill
a personalized order. Now that you have a better idea of the types of
products that you can personalize and some of the special occasions
that you can design for. Please join me in the
next lesson as we talk about our design
considerations and choices that you can
make when it comes to personalize designs
for prints on-demand.
3. Art & Design Considerations: It may seem like
there are infinite choices out there
when it comes to curating or designing your
designs for print-on-demand. However, I think it'll simplify things a little bit for
you if you consider that there are two basic ways
to organize your design. In addition, the method you choose will make a
considerable difference in the time that it
takes for you to fulfill your personalized
design orders. So the first way to organize your design would be to fully integrate the personalization
into the design. And usually this would
include texts with some kind of special treatment or formatting applied to it, such as arched or curve
text as I show here. It might also have some
special color treatment and usually the texts
will fit snugly into the other design elements. Now the second method involves displaying the
personalization almost as a separate element from your main design as shown in
the example to the right. This would usually include
just a simple straight text, either at the top or the
bottom of your design. As you can see, we still
have the fall vibes as a more advanced
treatment to the text. It's curved, it has
a special coloring, but the actual elements
that we're going to personalize the barns
name at the bottom, Barnes family farm is just very straight
texts in one color. As we dive deeper into
learning the steps required to fulfill a
personalized order, I will walk you through
both styles of designing. So it's you'll have a
better understanding of the steps involved. And you can make the
choice that's best for you and your design style. Lastly, aside from choosing your personalized design method, you'll also have to
make sure that you're creating designs that
follow the basic guidelines for producing art that
works well for print on-demand and the digital
printing processes. And I cover this in
greater detail in my previous intro class
in less than six. So if you're new, you might
want to check that out. But generally you're going to want to make sure that you're creating a high resolution
file of 300 DPI. You'll want to have
the proper background for your product that
you're designing for, either transparent or white. And you'll want
to make sure that you're avoiding any details that are so small that they're
not going to print well. The first step in
creating any new print on-demand product is
to create your design. Please join me in the next
lesson as I walk through creating a new personalized
design in Canva.
4. Create Your Design in Canva: This is an example
of the project that we're going to create
together in this class. And it's a, keeps a gift for the nature loving
bride and groom. And it is created
on print defies 12 ounce enamel camping
mug from district photo. My goals for this lesson are to help you get familiar
with the mug template. And we'll talk a little
bit more about that. We're going to discuss some font considerations when you're creating your designs. And I'll illustrate
for you the two ways that you can use to
create your artwork. Of course, you can
create your design in any software that
you're comfortable with. This could be Adobe
Illustrator or Photoshop, procreate for the iPad.
And there are others. You just need to
be able to create a high resolution
file of 300 DPI. And it needs to be in
a format that one of the three formats that is
accepted by print defy, this would include a JPEG
or a PNG or an SVG file. Today we're going to
create a design file together in Canva. And I chose Canada because
it's beginner friendly. It has a free version and it
has everything we need to create most of the files that we need for
print on-demand. So the first method we're going to use is where you would edit all of the personalized
elements in Canva. So this is if you want to use curved text or
special treatments in the actual areas of the
design that are going to be that are the
personalized parts. This method can be a little
more time-consuming, but it does offer the
greatest range of font choices and then
design options as well. We're going to create a
new file here in Canva. So we're gonna go up
to create a design. And we're going to
do a custom size. The dimensions for the
mug file are 2,400 by 750 pixels at 300 DPI. And I'll show you where to find that information in print a phi. In the next lesson. I'm going to create our design. Here we are with our blank file and print a phi
does have designed templates that you can download for many of the
products that they offer. However, I've noticed
they're only in Photoshop or Adobe
Illustrator formats. So I've created a
canvas friendly PNG for you to use that
you can find in the resources section
of this class. I'm going to import the
template by dragging here. I want to make sure that it fills the background like that. And as you can see
on the template, it shows you the center
of each side of the mug, which is nice, gives you the a specific size that you
need, which is what this is. The safe area is inside
this green dotted line. So that's what we're
going to concentrate on. And the red area is the full size that
you need to upload, which is what we've created. This black area, I've noticed on the template that
they have given us, says the print area, the full area that is
going to be printed, although there isn't really
a black area on here. So I like to make sure
that I stick within these safe area for all
my important elements. I found that is important
to use a template like this to design both
sides at the same time. And it's especially
important, e.g. if you're designing several of the same style mugs for maybe like members of a bridal party. So you want really going to want there to be consistency across the mugs with only
the names and dates changing and then all the other
elements remaining fixed. So the other way to
do this would be to create a file that
you're going to upload just for this side
and then just for this side. But if you're constantly
uploading those smaller pieces, it's gonna be really
hard to have them line up across your different orders. And that'll make a lot more
sense as we get going here. But that's one reason
why I really like to use a template and create and get everything set for the whole mug instead of
doing it in different pieces. So we have our template here. I'm going to adjust
the transparency of it so we don't need
it quite that bright. And I'm going to lock it
to the background so that when I'm moving my
elements around, it doesn't shift as well or get, or get selected as well. Then once I have this created, I like to keep this as a master for all the mugs
that I would create. So I'm just going to duplicate this page by clicking
this plus here. Then you're going to
import your artwork. And you can either use your own artwork
that you digitized. Or I'm using this option
today for our example. You could license artwork
from another company. And one company that I really like for this is called
creative fabric. They have a lot of artists
contributing and I find that their fees
are pretty low. So you'll find a link to create a fabric in the
resources section. And if you're looking for
some extra inspiration, I would highly recommend checking out some
of their designs. Okay, I'll start by
designing the main part of the mug by uploading
this mountain scape. And what I realized is
that you can't actually lock the background in place. I actually lock the whole page so you don't want to do that. You're going to I
was getting that confused with another program. So I'm going to have
to unlock the page, but if this is in the
background like this, it shouldn't cause
you any trouble. So I'm going to drag my
mountain scape over here. And then if you just
click on the handles, you can drag it and size it. And I want to line it
up to the center here. And then I wanted to include texts over the
mountains that reads, let the adventure begin. I'm going to select the Text tab to insert some text a little bit bigger
so you can see it. And we're going to let
the adventure begin. And then I have done a little digging and
I'm going to use a font called isomer
script. I assume. There it is. Let me go and then
I'm going to use this handle and drag it
over to my mountains. And I would like
this to be curved. So I'm going to go into effects. Hit the curve and you can
see it's way too curved. So you can adjust it
with this slider. I'm going to bring it out. Just like that. Like that. I feel like this whole
thing needs to be BJ over a little bit more. So that the text
itself is centered. Now on the left, we're going to add the elements
that will be editable. Going to pick this little tree, tree bunch tree cropping. Again. I want to center it here. And we're going to add, I'm going to copy
this text over. For simplicity. We'll put the couples
names up here. Okay? And then for this, we're going to also add some texts that shows
where they got married. But for this, I want to add something not quite as
scripty called articulate. And we're also
going to then copy this Control or Command C and then Command V
will just duplicate it really easy when you use
the same font for the date, center that as well. So once you get it looking
the way you want it, we're going to delete
the background by clicking and tapping Delete. And then I'd like to update
the name of the file. This is fine. It says let the adventure begin
to auto-fill that for me. And I'm going to call this one because this is the
first way to do it. And then we're
going to hit Share. Download. Png is fine. Make sure you click
transparent background. And we're just going to do the current page and
hit Done and download. Now I'd like to explain the second method that you
can use where you create only the static elements in
Canva and then you use print devised text layer option to edit the
personalized elements. So the elements that are
going to be changing. The benefit to this is that
when someone places an order, you can quickly and easily make the updates right
there in print device, which will save
you a lot of time. The downside to this is
that compared to Canva, the number of fonts
that you have available to you
is quite limited, and you only have the option
of using straight texts. At the time I'm recording
this print a phi offers 47 different
fonts to choose from. And of those, I was able
to find that there were 33 of them that were
also natively in Canva. I found it helpful when
designing to know which funds were available in both
programs at a glance. So I created this PDF
cheat sheet for you, listing those fonts
so that you can easily see at a glance
what your choices are. This file is available in the resources section
of the class. Also, by choosing fonts that are available in both programs
and enables you to create art working
Canva that can be added to a mock-up
outside of printer phi. As I find sometimes that some of the printer fi mockups
can be somewhat limiting. This photo, e.g. is a mockup that I
purchased on Etsy that shows both sides of the
mug at the same time. And if I hadn't created a complete design
of this in Canva, I wouldn't be able to
do this nice mockup. Here's the file we designed
using the first method. I'm just going to make a
copy of this so that we can make the edits we need
for the second method. And I'm just going to
drag the template back. Don't think we're going
to need it too much, but I'll just put
it in place there. Now the fonts that we used
in the first method and the first design are
not found in print. So to use this method, I'm gonna make some
second method. I'm going to make
some substitutions. So I'm going to substitute
for this isomer script. I'm going to substitute
something called Dancing script. And it looks pretty good. I'm just going to make
it a little bit bigger. Make some adjustments here. And we're going to make a
change over here as well. Now. In order for us to edit the brides and grooms
name in print a phi. We can't use curved script. So I'm gonna take this and I'm going to
take the curve off. None. We go. Okay? And because I think that
looks a little silly, I'm going to rearrange
this as well. So I'm going to put the
trees up top there. Okay. And then articulate
also is not an option. So we're going to use
one called lotto. Can see it looks pretty similar. Changed. We're good. Okay. So now we have fonts that
are available in print defy, and any texts or elements that we're going to be changed
are not curved texts, they're just straight text. And really I'm only putting
this here in Canva, the names that we're going
to be changing to make sure the placement of the
other elements like I had to adjust where
the tree was, e.g. when I'm satisfied with
the overall layout, I'm going to delete the text
that will be changing from this file in Canva so that we can then add
it back in print. And this will be very obvious
how we're gonna do this. In the next lesson. I'm going to make a duplicate
of this in case I need to come back here and make
small adjustments to the file. I won't have to
start from scratch, so I'm going to do that. But for the file then
I'm gonna send over, I'm going to delete
these elements. Okay? And then again, we're
going to change this name. This is the second method, so
I'm just going to call it, let the adventure begin to
end before we download it, we also want to make sure
to delete the background. Then we'll just share. Download. Transparent background. Just want page for click,
Done and download. Now we have created two files using two different methods. The first one or acquire editing the
personalization in Canva, and in the other, you can update the file
right there in print defy. Please join me in the next
lesson where we will use these files to create your
template product in quantify.
5. Create your Template Product in Printify: Okay, Now that we have
our art files created, it's time to apply those to our template product
in print of phi. So you'll want to log into
your printer via Account. And if you don't have one yet, It's free to sign up. And I've included
a link for you in the resources section
of the class. Also, if you're just
getting started, I do a very detailed
walk-through on how to set up all the settings in your print f phi account. In my previous class, the artist's guide to
print a print on-demand. So you can check
that out as well. So once we're logged
in, we're going to select our products. So we'll go up here to the
catalog. Click on mugs. And we're going to search camp. So we're looking for
those camping mugs. And they actually have
two different styles. We're going to go
for the one with the kind of brushed metal rim. Click in. You can scroll down here and we're going to
click start designing. And here we're going to add our artwork from the
first method that we went through where all of the personalization
is added in Canva. And to do that, you
can either click onto my device and then pick the file from
your computer. Like that. Or real quick, I'll show you. You can also drag the file in from like if you have it
on the desktop like I do. So I'm just going to
drop it in there. And usually it's sizes
just ripe because it is the exact size of the template is the exact size
of the file that you need. So you just want to make sure that it covers
the entire print area. And it does. You want to
double-check over here the resolution and make
sure it is 300 DPI. You can click up here to preview the design on some
mockups, which is great. This is front right, left. Let's take a look
at the left one. Looks pretty good. Then the other side here. And what you may
find like I did, is that you might
need to go back and forth a few times to get your artwork in Canvas sized
and arranged just right. I would probably make this
file it just a tad bigger, but it looks pretty balanced
the way it is as well. So let's go back to Edit. And if you did want
to do a new design, you can simply just hit
the trash can right over here and upload a new file. But if you're satisfied
with how the mockups look, you can click down
here at Save product. And for now, we're going to
save this product as a draft. Now we're back on
my products page. And once we're here and once
we have one product created, It's really easy to
make a duplicate just by clicking this
icon right here. On the right. You can
see it says copy here. And now we're going to
create a mug template file using the second art
design that we created. And that's the one
that we'll be using the personalized texts
layer tool in print a phi. Let's click to edit the design. We're going to click on
this artwork which we are going to discard the trash can. Going to add the second
art file that we created by clicking
and dragging and see it's missing all
of the personalizing. This one doesn't have any of
the personalized texts yet, just these static elements. Once we have the
background added, we're going to add the text. So if you go down here, you'll see where it says plus, a little plus sign
and an ad design. So we're going to
click into that. And print defy
allows you to layer several designs or files
onto a single product. And instead of
choosing my device, we're going to click the
next selection here, which is custom text. Here you have some basic
editing capabilities. You can select the font
here from the drop-down. You can change the
alignment here, and you can change the color. And as you can see here, they have a variety of some stock colors which I
find to be pretty harsh. And you can also add,
which is really nice, the actual hex code
in, right in here. If you're not familiar
with hex codes, matching your text color to your design can really
up level your work. So let me just jump over to Canvas really quick
and show you how easy it is to find those color hex codes just
in case you're not familiar. Okay, so here we are in Canvas. Say we wanted to
change this color. You can just highlight
really any element. And you're going to
click up here on. This color patch. There's two ways to do it. You can either click on here to add a new
color and you'll get the option of the color
picker or the eyedropper. And you can hover
over any part of your design that's on
here and pick a color. So we could just grab that
and it'll change the color. It will also display the
hex code right here. The other way to do it is if you scroll down a
little bit farther, you'll see a section here
that says photo colors. And if you just actually in any of these sections on the left, if you just hover over
any of these swatches, it will pop up the
hex code number, and that is the number
that you'd use to plug in two right here for the text, for the text color. But for now we're going
to leave this one black. The other two, you can make
a duplicate of the texts. And then here's
also the trash can. Okay, so let's say we're
going to add the names first. And those are going to
be, if you remember, we're going to use
the dancing script is quite large at the moment. Let's type in. And then if you just click, sometimes you have to click
off and click back on. And it will select the, you'll see the handles
pop-up so that you can, very much like Canva. You can click and drag until you get it to
be the size that you want. We've got some extra
characters there. And this is nice. You can see these
two little dots here, that's the center. And then we can just align that up with the center of
that side of the mug. The other way you can adjust
the sizes if you want to just make some small
incremental adjustments, is that if you look over here to the right where it says scale, and this is a percentage. So you can kind of go up fractional percent
percentages if you really want to
fine tune your design. So let's click that and then I'm just going to duplicate this. And then the other, the location and the date, we're in the lotto font. So we'll click that. Click in here, center it and duplicate. The date was the same font. So I've actually inserted a
name for my example here. But you may want to create your product template using something like maybe
couples name here, e.g. because remember this is not the actual product that we're sending input
to production. It's just a template
that we're going to use and edit with our customers
actual information. We're gonna be going
more in depth into these things in the personalized
item fulfillment lesson. Alright, so let's
take a preview of this and see how
it looks on a mug. The right-hand side. Nice, and the other side. Looks good. Then if you're, again, if you're happy, you
can save the product. And we'll also save
this one as a draft. We now have our template
product in printed five, but there's one more
thing we need to do before we publish it to Etsy. Please join me in the next
lesson as we walk through some printer PHY
settings as they relate to fulfilling
personalized orders.
6. Printify Settings & Magic of Product SKUs: As I've mentioned, the
product we've created here is only a template
and we don't want this accidentally sent to production before
we get a chance to update it with the information that is actually on
our customer's order. In this lesson,
I'm going to walk you through a few
settings and print a phi and explain the
importance of skew numbers. So to access your order settings in your printer phi account, you're going to click on the store drop-down at top right, this is my demo store. And you're going to click
into manage my stores. And then you're gonna
go for your Etsy store. You're going to click
this little cog over here to access your
store settings. And we're going to
click into Preferences. And if you scroll
midway down the page, you're going to come to the
order approval section. With Printer Phi, you
have two choices. You could do manual or automatically after a
certain period of time. The automatic option allows for a very hands off option of keeping your orders
flowing in to production. Especially if you
have a larger volume or even if you're gonna go on vacation and you
don't want to worry about checking your orders. And at first glance, it would seem like if we want to offer a personalized items, the only way to prevent the orders from
just automatically heading to production
before we've edited them, is to use the manual selection. If you don't have
a huge volume yet, this is probably a
fine option for you. You would just click
Manual and then you would have to touch every single order that came in and send it off to
production manually. However, there is another less obvious
option that you can choose that will allow those
non-personalized orders, like your stock,
t-shirt designs, e.g. to flow through. And we'll hold those
personalized orders to give you the chance to
add the personalization. So I'm going to walk you through how that
would work right now. The first key to this would be to select if we go down
a little bit farther, this button here,
the show all orders as opposed to the show only those orders
fulfilled by printer phi. And I'll show you
the significance of this in just a minute. The second key to this has to do with what's called a skew
number for your products. And that is assigned to each product that
you create in print. So let's take a look at one of our new camping
mugs that we created. So we'll go over to my products. And we're going to click in. And if we scroll down to
the variants section, then we want to click on
this little down arrow here to open up the detail. Here you see the SCU number
and print a phi will assign a unique skew number to every single product
variant that you create. Then the SCU number is
published into your Etsy listing when you publish an
item into your Etsy store. And it's this number
that gets matched up from your Etsy store to
your printer phi catalog. And let's print a phi, know which product it is
that the customer ordered. However, when print, if I can't find a match for
a given skew number, then it's going to automatically assume that it's not
a printed byproduct and it will place that order for that item under your
other orders tab. I'll show you that
in just a minute. Let me show you where that
skewed number is an Etsy. This is one of my demo
listings that I have. And all you need to do, if you scroll down to the
inventory and pricing section, here, you will see
that skew number. And all you need to do
is edit this number here to prevent this
template product, not this one, but
the one we're going to upload it in a minute from being matched up and sent to
production automatically. So let's hop back to print if I go to the orders tab. Okay. So just to clarify here we are on the print my Orders page. And so if we check
that show all orders, you're going to get these two
different tabs at the top. You'll have printed phi
orders and other orders. And you can toggle
between the two. When you edit that
skew number in your Etsy listing and print, if I can't find a match, you're going to find
any orders that need customization will go right here underneath this
other orders tap. Keep in mind that
if you do decide to use this skew altering method, you will be able to have some orders processed
automatically, while the orders that require customization will
get placed on hold. However, you do need to remember to check
this other orders tab and see if there
are orders waiting to be personalized or imported. Now that you've
selected your order approval settings and you have a better idea of how skew
numbers work in print or five, please join me in
the next lesson as I walk you through publishing and completing your
personalized Etsy listing.
7. Publish and Complete Your Etsy Listing: In this lesson,
I'm going to walk you through the basics of publishing and completing
your Etsy listing. If you're new to this process, I'd suggest you watch
my first course as I go through this
step-by-step in great detail. Today, we're just
going to focus on those settings and selections
that pertain to and are specific to publishing a
personalized item on Etsy. On the printer phi side, the process for publishing a personalized
listing to Etsy is basically the same for items
that are not personalized, but there's just a
couple of things I wanted to draw
your attention to. So we're going to focus
on this one right here. One thing that I like
to do is for my titles, for my personalized items, I like to tag them with
like a double zero. And that will make them sort to the top of your
product listings. So they're going to be the
ones that you're accessing to, make copies of and make
changes to on a regular basis. So I like to have
them sort to the top. And then the other
thing I'd like to do is have them named. What I'm going to edit the
SKU number because I'm going to use the editing
skew number process. And so in Etsy, I'm going to change
the skew number to something that
makes sense to me and doesn't match up with the numeric excuse number
that printer fire science. So I came up with
Camp mug dash wedge for wedding, ADV for adventure. I also updated my
description from what print a phi offered and made it a little bit
more fun and salesy. Celebrate the happy couples new life journey together with this classic enamel camp mug customized with the
brides and grooms, name, location and wedding, which is optional and dated
wedding also optional. And then I go on to
elaborate a little bit. You can also make
these changes to the description in
Etsy if you like. And this was the other thing
that I wanted to mention. Print if I default to
automatically assign a new shipping profile if you don't change this
drop-down right here. And if you don't want to make a new shipping profile every
time you upload an item. So if you have already made a mug and you have a shipping profile
assigned, like I do. You're going to want to
make sure to pick that before you publish your listing. So I'm going to select
the camping mug. For now. I think I'm going
to hide this in the store. I don't want it to go
active on Etsy right away. So everything looks good here. And I'm going to hit
the Publish button. And then we'll head over to Etsy to get this
listing ready to accept the personalization
information from the customer. So here we are back in Etsy and I'm gonna go over
to the right here. And this is my demo account,
my active listings. If I click on draft, you will see here's the camp
mug that just came over. So I'm going to click on the camp mug to access the
details of the listing. And we're just going to
highlight some of the items that you're going to want
to pay most attention to, and especially those
that have to do with the personalized
aspect of this item. So as we scroll down, you can see all of the mockups came over from printed phi. And if you have ones that you're creating
you to add them there, you would obviously
change the title here so that it
would include all of the special tags and SEO search that you need
for a good Etsy listing. Here it's already a chosen about this listing that
another company or person is going to make it because that's
handled by print DeFi. It's in the mugs category. And then you can, these are all optional settings. If you want to do the colors
or if it's dishwasher, microwave safe, things like
that, you can pick that. Here. I might choose wedding
because it's a wedding gift. Scroll down further
this description. If you didn't edit this
already in print to file, you're going to want to
edit it here, of course. And with personalized items, I'd also recommend
that you repeat the personalization
instructions which we're gonna go through below. You might want to repeat
them here in the description just so if people don't look at them in one place,
they actually look, see at them in another place
and they have two chances to understand what they need to
do to complete this order. Here, our production partner is already tagged as printed phi You would here, under the tags, obviously add all your 13
tags to help with your SEO. And here we get to the SCU number that we
were talking about before. So if you're using
the manual method and you're looking at every
single order as it comes in, you don't have to edit
this skew number at all. However, I like to have my
non-personalized items just flow through and have my
personalized items held for me. So I'm going to edit
this right here. And I had come up with,
as I said before, Kant mug, can't move when ADB. And that way it won't match
up when it hits print a phi and it'll go into
my other orders tab. And then the most important
thing here is that you're going to want to toggle
this personalization to on. And this is going to give
you a place to indicate what information
that your customer is supposed to include. They'll give them an
idea if there are any special instructions
are size limits. You can also tick here, if the personalization is
optional for some designs, it would make sense to
not need personalization. It might look fine either way. So then you would tick here
if they didn't have to. But I think for this mug, it's going to look a little bit naked if we don't require
the personalization. So I'm not going to tick that. You can limit. It plays a character limit, total character limit
here if you want. So they don't write a book,
but I usually just leave it and it's not a problem. Let's see. So here we might say, Please enter the custom names names, location. Again, I'm going to repeat
that it's optional. And date also optional. That you would like to include. Also say we cut and paste so certain of the spelling. Then you just want
to verify that your shipping
options are correct. And the last thing down here is to make sure that there's your return
policy is in place. And this is the one
that I've selected. Otherwise you can change policy and select
a different one. And when we're already, then we just hit Publish. And here's what the published
listing looks like. And as you can see here
on the right side, are the fields
where your customer will enter their names and the date or whatever is
required for your design. Okay, we're just about done. Now you're ready to accept an order for your
personalized listing on Etsy. Join me in the next lesson as I walk you through the steps for fulfilling your personalized
item in print defy.
8. Personalized Print on Demand Item Fulfillment: Here we are. The last step
is order fulfillment. Let's take a look at how
your incoming orders will look and the
steps that you'll take to fulfill the order and submit it to your print
TV production partner. So here we are in
Etsy and placed an order for the listing that we created so that I could show you what it
would look like when this personalized
order comes through on your mind Orders page. As you can see, it was
really nice is that the personalization that has been requested on the
order shows up right here, right on the orders list. So you don't have to click into the detail of the order to see what type of personalization you need to apply to this item. The other thing
that's really nice is that the skew that you have edited is listed
right above that. And you can match that up to the item that
you haven't printed phi that you will be updating with this
personalization information. So let's head on
over to identify and see what this order
looks like on that side. So here we are over
in print defy. And because I am using
that skew editing method, I won't find this order under the print defy orders tab here. In fact, it will be found
under the other orders tab. And there it is. And one thing to note is that sometimes it does take a
little bit of time for the orders to import from Etsy into print defy to
this other orders tab. So if it's not there
right away, don't panic. They say it can take
up to 2 h to show up. So if we click into
this order here, we can see there's a
Select Product button because the reason that it ended up in the
other orders have is that printer phi doesn't
know what product we want that should be
associated with this order. So we're going to be
selecting a product before we go up here on the
right and import the order. And before we select a product, we have to actually go back into our products and
select our template, edit it, and save it as a draft. So we're gonna do
that right now. We're going to
simply navigate over to the my products area. Find the template product that we created, which is right here. We're going to make
a duplicate of it. We're going to edit it here. If you have decided
to create a design that contains elements that
have to be edited in Canva, such as that arched
or circular text. This is where you would
have to go over to Canva, create that new file, export it as the PNG, and then import it
into print defy here. So I think maybe now you can really see the benefit
and the time savings you can have by creating
a design that only needs the printed text layer to be edited like
this one right here. So I'm going to click here and add the new personalization. So then when we
get done editing, of course we can preview. Make sure it looks good. When the design is edited
to your satisfaction, you're simply going to save the product and
save it as draft. One more thing that I
wanted to do was edit this title For are the
customers product. And I'm going to leave the SCU number and I'm
going to put a dash here and then I'm going to put the customer's name
just like that. Then it'll be easy to pick out. Now that we have the
new item created, we simply are going to head
back over to the orders tab. Click into that order. So we'll click Select Product, pick that new customized
item, highlight it. Click this arrow onto the right, and then you can click confirm. I also wanted to draw
your attention to here, automatically import orders
with this product variant. You do not want to check that because that would
create a skew number to match up in printed five for this particular customized
version of your product, which you absolutely
don't want to do. So we're going to click confirm, and then we're just going
to import the order. And it gives you one
more chance to confirm that you want to
import this product. For this order. It'll give you a confirmation
here, which is great. Then if we go back to the my orders print
defy orders tab, you can see now this order is now in the print
defy orders tab. The little blue on-hold
button is ready, which means you can now
mouse over this and go ahead and click that to submit
your order to production. Now that you know the steps required to design, published, and fulfill a personalized
item in printed phi, It's time to get creative. Join me in the next
lesson as we do some creative
brainstorming together. And I prepare you to
do the class project.
9. Creative Brainstorming & Class Project Inspo: The project and design combinations that
you can create with this are so vast and limited
only by your imagination. In this lesson, I'd like to help get your creative juices flowing by sharing with you some of the designs and products
that I've created. The first category I
wanted to touch on was t-shirts and specifically
milestone birthdays. These are very popular,
obviously for gifts. People turning 30, 40, 50, etc. In this example, people turning
that were born in 1973, turn 50 this year. And so I chose a t-shirt that I believe this is the
comfort colors t-shirt 17. 17. I'm not mistaken. And it is a two-sided t-shirt. And you can do it in
white with a colored, some kind of a colored
graphic like this. Or you can just do
the solid color. If you're interested in
creating T-shirts like this. I have a full t-shirt tutorial in my first print
on-demand class. The second category
I want to talk about are ceramic ornaments. And I'm showing here
just a couple of ideas. One is for babies
first Christmas, and the other one is
a family Christmas. And you could design
different graphics, different numbers of
stockings where they could pick the number of stockings to match
the number of people in their family, etc. But these are really
fun and popular. The third category I wanted to revisit actually where
the camping mugs. And this is just a couple of other ideas for
the camping mugs, which are quite popular as well. This is a happy campers design. I don't know about
you, but I have some friends that are very
into camping and they love to accessorize their
camper and get coordinating family dish
wear and things like that. So this would be great for that. And these camping mugs because
they there not breakable, make great gifts
for kids as well. You can do kind of a goofy for younger kids like this Zander
one with the funny monkey. Or you could do a little
bit more elegant like this. Bow Rainbow with the
emily name here. Baby blankets make
excellent gifts. This blanket that I'm
showing you here is the 30 by 40 monkey blanket
from printed mint. They're super soft. This is the one thing you
need to consider though, when you're creating
for these blankets, even the smallest one, this monkey blanket
does come in to larger sizes more for an
adult or a bedspread. Even the smallest
file is too big for Canva if you're going to try
and do it all in one shot, it just the DPI gets too low. So you're going to
need to design it in Adobe Photoshop or Illustrator
or something like that. Unless you can figure out a
way to like maybe piecemeal the header and the footer
or just do this part here. That might be okay. But for something,
this whole full one, it's just too big for Canva. And lastly, wedding
party gifts are huge and this is some drink
where that I'm presenting. The first, the one in the
front here is a wine tumbler. And then of course
this is a coffee mug. And there's lots of ideas
that you can do with this. This is the monogram with the bride's maid or maid
of honor or even Bride. And this here is a, the birth month bouquet. Birth month bouquets have
become quite popular. So you could sketch
a birth month flower for all the different months and then have like maid of honor
or something like that here. Also popular with
wedding party guests is, of course, t-shirts. So you can keep that
in mind as well. So obviously I'm just
scratching the surface here. In the styles presented are
really all over the board. Whereas I feel like the most successful shops will
create or feature artwork, a cross-products that has
a consistent look and feel and really speaks to a certain niche or
group of people as opposed to trying to be
everything for everybody. So that's something
to keep in mind. And I hope that some of
the ideas presented here, we'll maybe fan that
creative spark in you so that you can go
out and create products that reflect you and your personal style and what you want to
share with the world.
10. Final Thoughts & Your Class Project: Thank you for enrolling
in my class today. I hope you feel
inspired to create some new print on-demand
designs that feature that personalized touch to
complete the class projects simply create a new personalized
design imprint of phi. And then take a screenshot
of one of the mockups and upload it to the project
and resources tab below. I can't wait to see
what you create. Feel free to comment below in the class
discussion if you have any questions or comments on what I've covered here today. And you can always follow me on Instagram at Kerry
dot Barnes dot art. If you found the class valuable, please follow me
here and you'll be notified of when I
launched my next class. I'll see you next
time. Bye for now.
Kari Barnes, Abstract Artist / Surface Designer
