Turn your passion into a thriving, sustainable creative career - without losing your authenticity.
Welcome to Art That Shines — a course created for illustrators, painters, digital artists, and creative entrepreneurs who want to grow their art business with confidence, clarity, and joy.
Whether you’re just starting out or have already sold your first pieces, I’ll guide you step‑by‑step through branding your art, sharing your story authentically, and using practical strategies to sell your work online and in person.
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What We’ll Cover Together
In each module, we’ll tackle real challenges artists face when putting their work — and themselves — out into the world. You’ll get concrete tools, honest stories, and a nudge to take action right away so you see real progress.
You will learn how to:
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Understand and develop your unique artist brand
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Define your story and signature style so it connects with buyers
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Create and maintain creative routines you’ll actually love
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Make confident decisions about pricing your art and choosing the right platforms (Spoonflower, Instagram, Shopify, Society6 and more)
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Grow a supportive fan base and loyal collector community
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Build multiple income streams — originals, art prints, digital downloads, commissions, and more
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Protect your creative energy and avoid burnout
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Keep joy, curiosity, and your “why” alive at every stage
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Why Take This Class
By the end of the course, you’ll walk away with a clear artist brand, a story that sells, a pricing strategy you can trust, and an action plan for growing both your income and your artistic confidence.
This course is ideal for:
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Artists wanting to sell art online or at markets with confidence
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Creatives seeking branding and marketing for artists
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Hobbyists making the leap to professional art sales
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Illustrators, painters, and makers looking for practical business tools
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About Your Teacher
I’m Ricarda — a music and creative business professional with over 20 years of experience supporting artists in marketing, branding, e‑commerce strategy, and product development. My passion is helping creatives build authentic and profitable careers, while staying true to their purpose and joy.
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Course Resources
Download your Branding Toolkit from the Project Description tab — filled with worksheets, templates, and pricing calculators to help you take action.
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Use the Discussions tab to ask questions, share work, and leave feedback — I’d love to hear from you and follow your creative journey.
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❤ Let’s make your art shine, your way. Enroll now and start building a creative business you love.
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Art That Shines: Overview & Introduction

Art That Shines: Course Project

Art That Shines: Savor Each Step

Art That Shines: Course Resources + Password

Why No One Teaches Artists to Build a Brand

“Just Make Art” Doesn’t Pay the Bills

Making Creative Life Sustainable (Not Just Busy)

Platforms, Control, and Owning Your Base

Making Creative Life Sustainable pt. 2

Making Pricing Clear, Confident, and Kind

Finding Your First 100 True Fans

Fresh, Flexible Income for Artists

Finding or Creating Your Art Family

Writing About Your Art and Why your "Why" Matters

Multiply Your Art's Impact (& Income)

Protecting Your Precious Energy. Preventing Burnout.

The Joy of Making. Thank You and The End.

ART THAT SHINES - Brand-at-a-Glance

Art That Shines: Your Friendly Guide to Branding, Storytelling, and Art Selling

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Art That Shines: Your Friendly Guide to Branding, Storytelling, and Art Selling

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