Transcripts
1. Class Intro: Hello. My name is Ramsey Bilhah. I'm a graphic designer,
creative coder, art director, concept artist,
and many other things. I have 20 years of experience. I worked with many brands, discovered the future
of logo design with our exciting course on
creating logo with AI. In this class, you
will dive into the world of artificial
intelligence and learn to harness powerful tools like AI grok Wix AI, and Canva AI. To start a standing
logo concepts, we will take you step by step through the
creative process, starting with crafting
a compelling brief, sparking ideas through
brains tormment and generating unique names
and tag lines with AI. You will also get hands on
practice from experiment with AI generated design
to blending logos in Photoshop and redesigning them from the scratch in Illustrator. By the end, you will have a
professional quality logo and the skills to revolutionize
your design workflow. Join us today and unlock
your creative potential.
2. Learn About Creative Briefing: So we're going to start by the first listen,
and in this listen, we will kick off with the logo design process with
the client briefing. This is where it all begins. Meeting with the client to
understand their vision, their target audience, and what they want their
logo to represent. You will learn how to
ask the right questions, listen carefully to their needs, and gather the essential
details that will guide you every step of
your design journey. So as you see here, it has a lot of details. Either you ask the
client to provide or the client provided alone by himself to show
you his vision. And you can see we have a lot of information about the vision, the target audience, like the college
student and all that, we're going to have the
product line features. These two lines here
guys is divisions, and the targets are very
important to read it very well. Here we have the
product lines and the features what you want to achieve with this product and what you want
product to represent. The feature, you got to learn about the
competitive landscape, got to know who competitors. So you can take a look and
make a research about them. The brand identity is
very important also to know what they want their
brand to represent, like example, quality or
innovation or authenticity, the visual here where we find the color, the style,
the packaging, the marketing
distribution, the metric, here, the measure,
the research and all the things you need to
know about the decline. At the bottom,
you're going to have the name and the email
and the address sure. This is all the information. You need to read them
very, very well. You take the important keys
from this creative briefing, and then you work on that. It's very important to know
our target, like you said, 25 to 240 ecology students
and urban professionals. All these things
are very important for you when you are
brainstorming the ideas, you know which colors
you're going to go with the vibration, all that you got
to know before you start even brainstorming
your ideas. So that's it, guys, I hope you understand a little bit about the briefing
and what we should do. This is our first contact. Now we're going to go
with the brainstorm.
3. Brainstorming Some Ideas: So with the clients
input in hand, it's time to spark
some creativity in the brainstorm lesson. Here we will dive into
techniques like mind mapping and free association to
generate fresh logo ideas. This step is all about
exploring possibilities and coming up with the concepts that reflect the brand identity, setting the stage for
everything that follows. So, as you saw, the first thing we said
is a coffee drink, and then we're going
to put a name here, going to add a topic
which is a name, and then with the subtopic, we're going to try to
imagine what the name should represent like
let's say Joy for example, because when you
talk about teens and you talk about students, joyful is very
important because they represent you and represent
a lot of these things. The second subtopic
maybe could be playful. Also, this is represent for me the idea of being teenager. Dynamic is very important also. Also, I want it to
be a fresh name. This is all about the name and what represents for
the consumer. Okay? So try to imagine what you want your brand to tell the
people who consume it. What feels the name
could give them, what feels the product
could give them. Now, the other topic it's color. In color, I think I may go with a two colors example.
Maybe two, maybe three. But in my mind, up to now, I'm thinking of going
over two colors only. But let's not write that. Not going to specify that
because maybe I changed my mind later because the process of design
is always like that. So the first one I chose
in Big maybe orange. I don't know, maybe a
color like brown, maybe. I like this
combination of color. I think it's very
nice and I mean, it's the color of
a drink, I know. Maybe I add a little bit
red later. I don't know. For now, this is what
I have in my mind. Beng orange brown and
yellow, maybe, okay? I'm not gonna choose red now,
I'm going to choose yellow. This is just mind
mapping, guys, and ideas. Later, all this can be changed. So the third topic,
it's target clients. So we know already that we're going to target
college students, as it says in the brief. We're going to target teens. Target, as it says, also
urban professionals. This is the people
we want to target. So when we design anything, we always think of these
people and what they like. Put yourself like you are one of them and you are clients, and you are a teenager example, what you like to
see in the market, what you like to consume? What represent you more. Now we have another
topic which is division, and we wanted the product to be premiums it says in the
creative brief and shut. We're going to add another
topic which is the log. Let's try to think what the Lugo could be
example, I know, maybe, as we say, maybe bean shapes, the
beans of the coffee. Maybe cup, maybe I
don't know, Ask. I think maybe also I
say a circular shape. Maybe geometric shapes. Try to think what good goes with the ideas you have in mind
already for the logo. I mean, because the
shape is very important, the most part that
communicate the brand, okay? I say maybe splash, also, I add maybe splash. I don't know. I have only
three here in my mind. Later we see if we come
up with more ideas. Now we're going to add the topic about the
font example because also the font is very
important element of your logo design. Let's think of a logo that much. The idea we have already. We're going to go with
the playful fonts. I would like it
also to be modern. I don't know yet Serif or serif. I still don't know yet, but I think I'm going to go
more with the unser. I want it also maybe to be like blub or rounded
or something like that. So maybe handwritten also. Let's see all this idea
we have right now, guys. Let's just stop here. We have some ideas now and we can start
choosing the name.
4. Generate Names With Ai: Choosing a brand
name can be tricky, but make it easy. In this listen, we will use
the grog to do just that. I tried the grog myself, and it was a game changer for generating creative name ideas. We will learn how to feed it, key details about the brand, and shift through
its suggestions to find a name that
feels just right. So the first thing I asked
Grock was so simple, suggest a creative fresh
dynamic coffee brand names. And here I clicked on think. I wanted to use the
feature thing here to make you think more about the idea before he generate them for us. That's make it more creative. So let's see what he's
going to come up with. It's taking little
time to think, okay? You see you can see the
process of thinking? Well, so after you think
it's for about 1 minute, it took a lot of time, I think, to think about the
brand name ideas. But he with these
names, I don't know, Brood Awaking, the
coffee canvas, the beans dreams, the coffee, Kali Dlscope, gathering ground, Chipa Sabre, the Brood
Muse, rice Bruise. They are not bad names, but in my head, I don't want a long
name like this. I want a name made of one word. The the names are good and also he bring details
about why he named them, but I want a name
ID with one word. I'm going to try
to tell him that. I prefer one word names. Please. I want some names very fresh, joyful, and dynamic. Just that so simple.
He's thinking again. Well, I see he has some ideas
already taking on word. Okay, so let's see
what we have here. We have spark, ignite energy and creative prefer
for re coffee vibes, zest, frozen with
refreshments and enthusiasm, bliss, pure happiness in
the word warm and inviting, cheer, bright and
uplifting with joy, delight a name that promises
joy and satisfaction, verb stylish and full of a vagarGreat for a
bold coffee, Moxy. Spunky and pretty, okay, prep, playful and energetic. This prep and verb, I think both are not bad. But I don't know, it's still not what
I'm thinking of. Delight also is a
great name here. So I got to think more the brainstorming
we did and the creative briefing when
I'm thinking about the name. And I think this delight
talk to me more, okay? Because it promises joys and satisfaction and that's
what we need from our drinks. Let's create more names
variation from these two. I'm going to say
verve and delight. Okay, let him think, let him think, let him think. Okay. Back to us
with some names. We have variations of Delights. DeLa that's VY Glow Joy,
Happivo Last light. Delia, talk to me, I think the most one, but let's see more about
the other ones. Vigora, Stylista, bro, vivas, Seger, another verb makes
it verb with delight. So let's see Jooljo light. I think I'll go more with the
DL name. I like this name. I'm going to try to see
if he can come up with other variation of
the names because it's more or less
what I'm looking for. So let's tell him that. Create again for
Grock and tell him to generate variation of this name. I need more variation
of this name. And so we say Dilas.
So let's see. Thinking again. Well,
you come up with Dells. I think there is a name. There
is a brand called Dells. It's kind of similar, not the same written, but Ilia is a great name. It's easy to pronounce. I'm still going with Deila guys. Illa and Delia butts, I think goes with Dela more is mashup of delight and elation. So I'm going to
go with Dra guys. This is the name I think
I'm choosing by now. Now we're going to
need the tagline.
5. Generate A Tagline: So now we're going to keep
on with the tag line, guys. A tag line brings
the brand to life, and AI can help craft
one that sticks. In this lesson, again, we're going to use the grog. I loved it for these two to
create a catch tag line. I will show you how to
input the brand sense into grog and pick the best
option from its output, giving it the logo, a
voice that resonate. So we ask the grog to
suggest a tag line. This coffee drink, named DL. Okay, we don't need
to add all these. So let's see what he's
going to come up with. After thinking for a while, for a little bit, I
speed up the process. He come up with sip
into place with Dre. So dela where every sip is
a celebration is also nice. Experience pure joy with Delia. This is also not bad, del a burst of
happiness in every cup. Find your happy
place with Delia. I think I'm still going
with these two guys, find your happy place with
delira and sip into blaze with delira I'm going to create
more variation of this one. Thing is this is
the most one stick for me and talk about our brand. So let's see. Let's see what he's going to
come up with more. Okay, he's still in the
process of thinking. I have to come up
with some ideas. Anyway, I'm still like the idea of sip into bliss with delira but maybe
something else come up. Now, here we have
delira savor the bliss. Ship into joy with Delia. Delight in the recipe, find your place with delira. Sip the good vibes. Bliss at first sip, cure joy, Delia sip
the good vibes. I think this one
stick with me, guys. Sip the good vibes. Sip
away to blesse Dra. Well, I think I may go with the sip into joy with
dela. This is not bad. Which one Delra sip the good
vibes? This is for sure. I may go with this one
Sip into bliss with lea. Or sip the good vibes. More of thinking a little
bit more thinking. I think this sip the good
vibes is the most one that can represent
what I have in mind and what represent
also the client brand. Tip the good vibes. Think it's playful and modern and connect the drink to a
positive care free mode. Okay, by now, I'm
going to choose this delet us sip
the good vibes. This is the best choice. So What we're going to do now, we're going to try some tools to generate a logo and see
which one works for us.
6. Working With Look Ai: Exploring AI tools is a
big part of this process. So in this listen,
we'll check out the first tools with his Look
II. Let's give it a shot. So as you see here, we are
in the website of LII. And we're going to first thing
do is pick your industry. So I may say coffee. There is no category for coffee, so we're going to say drink. After choosing a drink, we're going to continue and now, as we see here, the ask us
to pick some logos you like. I don't like to enclose myself
with only these designs. I take a look, but I think
I'm going to skip this. I want to get more ideas,
so I'm going to skip this. The color now, we're
going to choose. I'm not going to stick
with the colors I chosen in the
brainstorming ideas. But let's see what's come up with something like
purple, orange, and tell. So now we're going to
choose the company name, which is Dasure and also we're going to add the slogon
which is Sip the good vibes. It sends a long slogan,
may be hard to read. I think I'm going
to ignore that. Choosing simple types here, maybe choose a cup,
maybe choose a drink, creativity, I don't know. Coffee excellence. I don't have more option
here, but let's try. Now, generating logos. Okay, so here we
have our first logo. As you see, no, I don't see
any creativity in these logos because I know it's like
a cup and I don't know, yeah, represent the coffee. This is not what we're
looking for, guys. So I don't know. I see some little things, some little details may
be modern and fresh, but not yet, anything
that attract me. So we keep scrolling more
logos and see where here, we have something with golden, we had something with teal, we had with green, orange, no. Let's try generating more logos. I don't think we're going
to go with the golden, even though the golden always represent the premium ideas. But no, this is not
what I'm looking for, because as we said, something joyful,
something playful. You see here also still
nothing interesting by now. Something like about mountain
or I don't know what. Let's keep generating more. Maybe we get something
interesting. So I keep scrolling up and down. I see a lot of
things with golden, but not interesting for me now. Also, things with caps. So I think maybe
this one in black. Let's give it a
try. It's not what I'm looking for, but
let's give it a try. As you see here, it
showed to you on a business card and
website and all that. So you can see how it's
going to look already. And from this side, you can see also can generate more variation
of that one you chosen. I think as you see here, you got to subscribe. I just need ID. I'm not
going to use this one. I'm going to make
screenshot to save it, but I will not use it anyway, so no problem of that. But if you're going to use
it, you got to subscribe and choose a plan of the site, and then you can download it. Okay. So let's try
another tool now.
7. Experiment With Logo Ai: So next up is Logo AI. I know the AI tools,
this is for logo design. I'm not a huge fan of this
one, but let's give it a try. So as always, guys, we're going to start with
the name of our brand, which is DeLa then we're sure we're going to
put this slogan, which is sip the good vibes. Okay? Now we're
going to continue. Now we're going to choose
the industry as usual. So let's see what category goes with us here if
it is exit already. I don't know. The only one I see
is restaurant. Now we're going to choose
the color palette. As you see here, guys,
I'm not sticking what we already brainstorming, but maybe little things similar. I'm trying to generate
more ideas and the colors. If I found something nice, like the one I'm looking for, I may change the color later with the redesigning
of the logo. Now I chosen what font we like, like modern and all that. And then we wait the
generating of the logos. This website also,
guys, it's a premium, and you should subscribe
in one of their plan, so you can download any of the logos they're going
to generate for you. I'm here just to get
some Ds in these ones. I'm not going to use the exact logos they generated for me. I'm just looking for some ideas. Here I see little things more interesting maybe
than the first one. I don't know, let's
try generate and see I see something
look like circular. Up to now, there is no quite
what I'm looking for, guys. Just keep scrolling up
and down and thinking of the vision I have
and the vision of the client and trying to see
something may match that. Either you can see here a lot of a nice logos or whatever, but it's very important to generate what your
client looking for, what is being delivered to
you in the creative brief. So as you see here, we still seeing some shape
they play with the word D and some geometric shapes. This one example, it looked a little bit like
a leaf or a beam. Guys, here, as you
see, if you select it, you can edit it
with this website. You can change the font,
you can change the layout, the symbol, the color, whatever you like, okay? But as you see here, I generated some other
ideas on the side also. It's not bad, but also it's not what I'm
looking for, guys. I'm not looking for something
very, very simple now. I want something
may teenager, okay? I want something childish. I don't know if I can say
childish, but it's teen. It's like, for college
students, okay, guys? We are not designing for
metre people or for, I don't know, people
at the age of 30s, 35 or As you see here, guys, also, you can
choose your logo and they give you choice to animate
it, and then you buy it. Okay? But as you saw, this is not what
I'm looking for. I wasn't a huge fan
of this one either. It didn't fully
delivered what I needed, but just walk you through
its feature while trying out different
tools help you figure out what
really work for you. So we're going to keep
pon with another tool.
8. Working With Wix Ai: So weeks AI is the next
step. Let's give it a try. We're going to
choose Create Logo. Here I tell you you can start a shot or Kret without a shirt. So I'm going to try
quit without a ****. It's more specific. So the first thing, as always, we're going to
choose is the business. So we're going to say that
we have a drink distributor. Okay? This is much our category. The font icons and
colors we're going to choose now fresh, dynamic. Okay, fun. Then next. So here
we're going to put the name of our
business which is diletta then the tag line, sip the good vibes. Now, let's see what it's
going to come up with. Is generating already. Okay. This is work other way. Here on the side, we have all the generations he
made for us. I don't know. I don't see anything can talk to me and can represent
the brand we are creating. So let's see here we have I see only just very simple things with some different
kind of fonts. It could work for any
other project, guys, but it's not working for what we are trying
to do right now. Okay, let's keep scrolling and see if we find
something interest us. Okay, here, most of them are
made of just a type font. Okay. Caps, sure as usual. I know this is not
It's very cliche. I mean, to make a brand of a coffee with a symbol of a cup. It's very cliche, guys. So let's search for
something here. Keep scrolling up and down. I may find something
interesting. Okay? All I see is apographic
things with little details, different kind of colors. This is not what I'm
looking for, really. So I keep on scrolling. I may find something
interest us, but Up to now, I don't see anything. Maybe this one, it has circular pattern
in the background, and that's maybe maybe look
like the beans of the coffee, but it's not what
I'm looking for. I'm sure I'm not
going to use this. I'm just trying to
collect some ideas. So here, if you
choose customize, you can go and
customize your logo. Also, it's the same. It's also a premium subscription
website, guys. So if you want to choose
their logos and use them, you got to pay for
their designs. If not, you can't
use them, okay? Here I can change the
color palette as you see, maybe something get
more interesting. But anyway, I don't think
you try ideas, guys. This is like a brainstorming and collecting things and all, and then you gather all and you try to make the
one you need to do. Here you see very nice
of color palette. There's a lot of
honeyblush jungle forever. This color I just made
now is interesting. Anyway, I don't see myself using something
like this, okay, guys? The color, yes, are nice, but the design, no, it's very, very, very
simple and very empty, very flat for me, let's say. If I'm thinking of teens
and thinking else, this doesn't work
at all, guys, okay? So let's try with a different color
palette, and then we see. Okay. As you see here, and if you click here, guys, you can see it on the website or you see how it's
going to look, okay? It gives you just a preview before you choosen it
or you download it. Okay? As you see, here, they have the plans
you can choose from. So I'm not going to use it. I'm just maybe put
it as a draft, just guys, but I'm
not going to use this because it's not
interesting for me. Up to now, we tried
the three tools, and none of them give me the
result I'm hoping for, okay? We still have
another one to try.
9. Experiment With Canva Ai: So now we got something very, very different,
which is KanvaII. Everyone knows
KanvaIs a website for graphic design
where you can make edition online and
all that, okay? So we're going to try
one of their tools, which is for creating Logos. I will guide you
throw how to use this to generate some
interesting logos. You can use this tool for free, but it gives you a limited
number of generations, okay? And if you want to use more,
you got to subscribe, okay? So here, this doesn't
work like the other ones with the choosing categories
and names and all that. Here you just work
with hat, okay? So I'm going to say
generate a vector logo of a coffee drink,
brand called Delia. I want it fun,
dynamic and joyful. What I can add
more to my prompt. Let's say I may keep it
like this or may say add also a tag line says
sip the good vibes. Okay, now let's generate
and see as you see, guys, there, I'm
using it for free, and it says I have only
18 generations still. Oh, this is very
interesting, guys, okay? I see. We start getting
somewhere here. We start getting
somewhere. I just going to change
something I don't like, which is the colors. I want to make it
only in two colors. So let's try to tell the AI
that make it in two colors. Let's generate. Okay. Let's see what it's going to come up
for very interesting to see. Okay, nice. This is better. Okay. I like the colors. The design is
getting more there. Okay, I like this one
and this one. Okay? As you see also,
you can modify it, guys, but I'm going
to doload this one. Okay. Let's try more. Et's see. Okay, here we have more
interesting ideas. Well, I like only this one. The second one, this.
The other is now, the colored help I
didn't like them. I'm going to unload
it anyway. Let's see. So let's try more generations. If you want, you can
choose one of them and modify it directly
on the website. This is not what
I'm looking for. Have the option here where
you can do it, okay? You can go as you see there. You have a lot of
options to choose from, like return, like, you know, change background, modification, all that. Okay. You can even animate the logo. There you have the
option. There's a lot of options to choose from
to modify your logo. To tell the truth, I'm
not looking to modify it here because I want
to modify it myself. And I don't know I'm
going to choose that one, so let's generate more. This for generating, I don't see anything
interesting for me, so let's see if we can add
something else to our prompt. Always remember, guys,
we need something fresh, joyful, dark to teenager,
or college student. I like this one. This was not bad. I'm going to choose it. But keep on more
generation, and let's see. Okay. This one, the first one,
I think is very good. So I'm going to deload
this one. The other is no. I don't see anything interesting
to what I have in mind. Even the colors
like green and red, this is not what
I'm looking for. Also, no, this generation, no, so now it's time to change something in our appmpt,
I guess, guys, okay? Let's let's try maybe tell it to add a
geometric shape, okay? So use geometric shape. See, I may come up with something we
didn't thought about. We are looking for
the happy accident, okay? So let's try. Okay, not bad, but not what
we're looking for, okay? So geometric shape is not
going to work in this case. So I'm going to tell it to use the coffee beans in the design. Okay, here we are
reaching somewhere. This is the best
generations by now. I'm going to choose
this one. And this one, I can change the
color. Doesn't matter. It has green and red, but I can change them
to the color I have in mind and already
says rainstormment, brown and beige and yellow
and orange, these colors. Okay, see something nice here. So B two designs, they may work. Okay, so don't load them. Now, generate more.
Okay, not bad. This one has splash and beans. I don't know if I don't
load this or not, but I'm going to generate more. Okay. Generate more. Okay, let's see
what's coming for. I think I'm going to
generate only last one. Okay, this is
simple but not bad. It has beans look like a crown. It's not bad. I'm
gonna download it. Okay, I think I'm not
going to generate Mr. I have many ones I dontloaded, but really KI was very impressive and the
best one we use it by now. Now, we're going to go and choose the ones we're
going to work with.
10. Picking Logos To Mix: Welcome, guys. So here I lay out all
the logos I collected, and I put them in a
board in Illustrator. As you see, we have many ones. Now I go to Document Setup
and I create another board. So here we're going to put all the ones we're
going to choose. So here we're going to choose the ones we're
going to work with. Let's see. We're going to look for the things that
work more for us. In the brainstorm and file, here we have guys what
we are looking for, and that's the map
we're going to follow to choose
our logos, okay? I put it on the side, so make
it like a guide to put in mind before I choose
the logos, okay? So let's start choosing logos. First, as you said in
the brainstorming, we need something circular. And as you see, we have four
or five circular design. That's could match our vision. So I'm going to put the
brainstorming here. I'm going to lay out it here. Okay. You see, guys, I always like to put everything organized because
later I can show to my client all the process I've gone through because sometimes your client choose something you may provide it
by the last result, but something it was not
in your head, okay, Guy? You saw it in your PDF lookbook, I chosen right now
here, guys, four logos, two circulars and two simples, and the rest, I'm
going to lay out them at the beginning
of the page. So the client can see from where I start and
where it end, okay? Using these four to work with, but my client could say, I want to work with
the black one or maybe the one with two
beings, the green and red. You don't know guys, okay? So it's better you keep
everything organized and show your client all from where you start
and where it ends. I'm going to create
another artboard. From now we choosing only four, but from these four, we're
going to choose only two. Okay? So We have different
kind of color, different kind of shapes. I think the four of them, they could work
for what we need, but we need to mix things in our head and try to come up with
something more nice. This has splash and beans, and this is have only
a circular shape. The other has nice font, and the other has nice, I don't know, beans design. So the four has something
special in each one of them, but I don't want to
work with the four. You can blend the four logos and come up with something
unique. I don't know. I'm just going to choose
only two of these. I don't want the four, so I may choose one circular
and one simple, okay? So By the end, I
chosen these two. So I'm going to try
to modify these two and see what can come up. Okay? So first, I'm
going to lay out them both at the bottom here
before I start anything. But I think we are about to find something
interesting, okay? So let's arrange them on
the document, okay, guys? I'm going to put one on the
bottom and one on the top. This is how you
organize your work. Another thing I'm going to do, I may create small squares and put the color palette of
these two logos, okay? So with the eye drop, I'm
going to choose the colors, select and then choose Select and then
choose the eye drop, select. Choose this one. We have many interesting colors. Some of them they were not
in our brainstorming ideas. See, as I told you guys, brainstorming was just
to make it as a guide, but always in the process, you can change your mind if you find more interesting ideas. There it is as you see, we
have a three mood board. I'm going to save them the PDF, and we keep on working
with them later. Okay? Now, the next step, we're going to go
and try and blend these two logos and try to
find something interesting.
11. Mixing The Ai Logos: So modifying the logo, sometimes one logo it's
not enough to work with. So you may mix many logos and try to come
up with something new. This is you do it when
you are working with AI. I always do this if I try
to use AI in my work. So we're going to try do
something with Photoshop. We're going to learn
about blending, cut and shapes, I don't know, we'll learn to
combine and tweak it, smving background and all that. So let's get started. So as you see here,
we open Photoshop, and we put the two
logos on a board, and then we're going to
try to modify them, okay? Let's put them next
to each other. I think I want to move the background or
this circular logo. So here we have is also AI
tool for removing background. Okay. I did work. It's not wet. So let's try to move it around
and put it over the other one and see if we
can find something. Okay, let's slide it out here. No, I don't see anything
interesting by now. So we're going to try first, we need to seize the layer if we want to cut
some shapes, okay? If it is steel smart object, we will not be able
to edit it. Okay. So now we're going to
try to delete this. Okay? I don't want this one. First the select because
I selected wrong. But this is with
the select tool. Going to try to erase
this one, okay? Okay? So here we
deleted the name. We're going to delete
this little spot also. So as you see here, guys, I'm trying to mix both. I like the beans and the
font from the other one and the circular shape from this one and a little bit of
a splash inside. Okay? So let's try find
something could work for us. First thing here, I
see too much words. So I'm going to delete
the unnecessary ones. Restize the layer as usual. Okay. And now with
the heal spot, we can delete this. We can delete this is because we have it in the
other circular shape, so I don't need it. A As the coffee
drink on the top. I don't I don't know. Let's
try still too much words, so still too much, guys here. I need to delete more words. So like this rounded
one over the beans, coffee drink, I don't like it. So I'm gonna delete the
spot heel is same way. Okay. Okay. Let's
keep cleaning this. Now, it's much better. I want to delete this
with the selection tool. Okay. I think I'm going
to get rid also of this one a vector ink is
unnecessary for me, maybe. Or maybe later I
write something else. Let's see by now. We'll just experiment with our design here. So Okay, little bit cleaner, but I don't think this is not going to be
the final result, guys. We're just modifying
first the logo, but later we're going to redesign the logo from
the scratch, okay? So always remember here we
are just in the process of experiment and see if we can
find something interesting. So let's lay out both
together and see. By now, it's looks so simple. It's not interesting
for me. I don't know. There are a lot of
things I need to change, but it's going to
be a good start. So we're going to save this and we're going to start the process of
redesigning the logo, okay? So I'm going to lay it, and then I will save it. We didn't do big things
here with Photoshop. We just erased it some
element we didn't like. We blend the two logos together. We found something a little
bit interesting as a start, and now we're going to go
to illustrator and start the process of redesigning our logo from the scratch. Okay? So on the next less.
12. Redesigning Logo From The Scratch: Okay, now we're going to start the most important
process in our design, and we're going to
start redesigning the logo from the
scratch in Illustrator. So the first thing you see here, guys, you choose any board, and I put the logo that we
modified over the board, then in the transparency, I'm going to make
it a low opacity. Now I'm going to select
the circular shape. I try to create a circle. No, I lay the circle over. So I lay out circle here, try to make it bigger. I may change the logo design. I will not go exactly
as what we had before. So now with a pen tool, I'm going to create a line to cut the circle in
the middle. Okay. So as you see here now going
to make the stroke bigger. Okay, go to make it
more bigger stroke, like maybe five, six. I want to give it a color first. As you see, the brain storming
and all we did before was just a guide to
gather the ideas. But at the end, we can
always change our idea if we see something
more interesting than what we were
thinking about. Now I will select the
circle and the line, and then I'm going to
go to the Pathfinder and click on Divide. Then I'm going to group, then
I have the divided shape. So now I want to let the gap
between the both shapes. And I'm going to try to
draw a circular line on the top of the Pentool sure. At the beginning of the process, I'm going to try
to copy the shapes that I have in the
logo that we blended. Okay? Now, as you can see,
I have a new shapes. Now I'm going to get rid of the half of the other circle and I let only the line I
created on the top. I'm trying to find the harmony
between both shapes, guys. So I may I don't know, change something later.
I don't know yet. I'm just trying different things and I see what it goes for me. I think I need to
cut a little bit from this new line I created. So I may use the same method
we did before with Divide. I'm going to create two lines, one on the edge from here and on the other on
the edge from there, and then select all
and create divide. Okay, Pathfinder doesn't
divide three lines, so I need to fill
the first line, and then I create another
two line on the edges. So as you see here
with the Pentl, I created two lines, then select all and go to the Pathfinder
and click Divide. The same way we did
before and group and then get rid of the
shapes that we don't need. Okay, now I'm going to
make the field empty. Then I'm going to select
the edges and delete. Okay. I'm going to use other select two. I'll select this point, delete. Then I'm going to select
this point and delete. And there it is. Our
shape is smaller now. Try to follow the guide, not necessarily with the detail, but just as a guide, guys. My change the color to brown. Okay? I try also to lay out
the circle at its place, arrange everything as
in the blending logo. Now, guys, I hold out and I drag the shape to create
new lines because what I'm going to try to do
is create in a path where I use it for
the text. Okay? So as you see here, I'm going to try to make it bigger because I'm thinking
of making a curved text, following this path. Okay. You see here we
changed the idea. The blended logo, we had
a text, going straight. Now I'm trying to
make something curve. Let's write the font
I'm using right now, I will let it for you in
the source of this class. So you can use it if you want, but it's not for commercial use, just for a personal project. Now, I try to arrange
it at the top. And then make it
bigger. Pull the line. I'll make all the text appear. Then drag it here. Okay. Now, let's pull it down. Okay. Okay. Okay, need to change the color to brown. Okay, done. Now with the Pentool, I'm
going to try to create the shapes that look
similar to a splash. H Okay. I'm changing between
the two penols here. The one for the
straight line and the other for the curved line. Try to change the color, but I don't know why it's not working.
I'm going to see later. But by now, I will try to
create the shapes first. Now I'm trying to create
another shape smaller. I'm not necessarily following the exact design we
blended in Photoshop. I'm experiment and try to
find something much better. Now, at the bottom, I'm going to create another pad
for another text, which is the sip the good vibes. So the Pentool
created carved line. Now, I'm going to
use it for the text. Now here I'm going to
try to change the phone to something thinner
and more modern. So we sip the good vibes, put it in upper case
and make it smaller. I think I like what
we achieved by now. I may change more
things, but let's see. Okay. Okay. I get rid of the modified logo created because I think
I don't need it anymore. Now, all the things
I'm going to do later, it's going to be improvised. Okay? So I create
another path at the top because I want
to add another text says since 2025 example. The drug all along the curve. Then now lay it on the top. Change a little bit. Okay? Okay. Now I see more
interesting results. The bottom circle,
it doesn't appear because the color is very white, so I need to change the color
to something like beige. Okay, I'm going to use
the color guide for this. Okay, so I'll select the shaves. Let's try to lay out. Now here I'm laying the
shapes of coffee beans. I just download it from the Internet and use
it in my design. I will let it for you in the
source of the class els. So I copied the same design
and try to make it smaller. At so? You can create the coffee
beans by yourself, but I want it to go so faster, so I just downloaded this shape. I like it from the Internet. Free to use, no problem. Okay. So I keep on laying over the name and see how
it's going to look. So laying here and there. It's up to you if
you don't want to redesign your logo or wherever. You can use even the
logo that generated from KanvI because some
of them was not bad. It can be used. They just need a little bit of a cleaning and you can use
them. No problem. But for me, I like to have
something more cleaner. I wanted to use AI just
for gathering ideas and then blending them together and then come up with a new
design from all I generated. Here I'm going to
use the swatch color and picking the
colors for the logo. I end up by picking those
kind of colors because I thought they are very
beautiful together. Okay. We reach it
something nice. Let's see I don't know. Trying to tweak the
text at the top. Okay? Now I'm thinking of changing the top design on
the curved line, maybe I do something
else because I feel like it's so
empty at the top. Let me first make a background. So I'm going to bring
one of the design that generated and choose
the color from there. Okay. Okay. I'm going to
make the color I think more. Yes, I think this is better. The way I use the swatch color is that I start
from a basic color. I select the shape that
it has that color, and then the swatch
color in Illustrator, give you degrees of
that color, okay? So then you can
choose one of them. Now I'm going to zoom
in and zoom out. That's the way I like to see the logo from far, how
it's going to look. Okay, so I decided to copy the bottom half of the circle and put
other one on the top. Okay. Hey, look nice. I think it's look better for me. Try to lay it out there and
see what we're going to have. I'm going to get
rid of the line. I think I like this
way much better. Okay. Let's keep tweaking. Let's keep tweaking the text. Okay, I'm moving here and there. I will make it smaller. I thought it was very big. So I'm going to
put a try here at the top. I think this is better. You can add even more text, but I'm going to let
only since 2025, but you can make another
text all around the curve. Try playing with the
colors. Let's see. Maybe empty fill. I think what I have by now
is satisfying for me. Okay. I can imagine the logo
over the cup of coffee, and I think it's
gonna look very nice. Okay, I'll keep
tweaking and see. Okay. The result is good for me. I think we achieved
something very nice from a creative briefing to complete design logo
in Illustrator. That's why guys I told you
it's very important to understand the
theories and all about graphic design before you use even the AI tools because the AI tools can
level up your work, but it's not going to be
the basic of it, okay? So I will keep tell you to
learn and learn and update yourself with the tools and the principles and the
trains and all that. Okay, guys. In the last lesson, we're going to just save our
lookbook we did as a PDF.
13. Class Project: For the course project,
I would like you to design a unique logo using an AI tool like no
Mid journey, Dali E, or goiI, Wix AI, Canva AI, choose anyone you like
or from the ones we covered and start by imagining a fictional
small business. Think of its name
and history and vibe like a cozy coffee
shop or a bol tech startup, then craft a clear text
prompt for the AI. Incorporating specific
details like style, minimalist, vintage,
or whatever, colors and key elements like percol lines,
anything you like, Okay, then generate three logos, pick your favorite,
and then refine it. Guys, as we did, you can
refine with Photoshop only, or you can redesign it from the beginning as we
did in Illustrator. Upload your logo and a short explanation
of your process to the project gallery
so we can see how you brought your vision to
life with AI. Thank you.
14. Final Thoughts: So finally, we got the
logo. Now, let's wrap. In this lesson, we'll cover
saving your file as PDF, making sure it's ready to shine. Okay? So let's get started
by organizing more our work, and I'm going to make
another document setup. So choose go to File. We're going to choose
document setup, Edit Artboard, and then we
create another artboard, okay? Now, with the
clicking Holding out, you can push to create
another artboard. We delete all the things
that we don't need here? Okay, delete all this. Delete? No, the first thing I need to do here
is group all this. And then we're going
to copy and paste it on our artboard, okay? So here, I'm going to put these two logos together
here as the final result, I'm going to represent
to my client, the one that we redesign
it from the scratch and the one that's been
generated by the AI. So here we had two nice logos. You can add the color
palette, another one here. So I'm just going to
copy and paste it here. And then with the eye drop tool, I select and I choose all the colors that
exist in my new logo. Okay? So let's start by
choosing the eye drop. I choose this color. Select another square and
choose another color. Okay? Select another square
and choose another color. Okay. See you guys with the idea at the beginning, when
brainstorming idea, we start with colors, and then at the end, we end up with other
kind of colors. Not so far from what we
already brainstorming, but a little bit
different, okay? Now I'm going to create
another art board because I want to let only one logo
in one page alone, okay? And which is the last
one we created ourself. So I'm going to delete this one. I'm going to delete
all these and put it in all the art board. And then We're going to select our logo and
group it together. Okay. So let's group all this. Okay. Okay. So the first thing we need
to do is save it as PDF. So then we're going to
save all as a PDF, guys. Okay? So that's it, guys.
We just save as a PDF and save the logo as PNG. And that's it, wrap wrap here. I hope you enjoyed
this short class, and it was helpful
for you as I start. But I always want to remind you guys that AI is just a tool. If you want to become a
great graphic designer, you should keep
learning and learning. And the first thing
you need to learn is the basics and the principle of the graphic design
and the composition, the cooler theory, and all this. So when you use the II tools, also later it's going
to add to your work, and it's not going to be
the base of your work. Understand, guys. We always
need to add to our work. So we always need to work.
We always need to learn, always learn more tools. We always need to learn about more principles and new trends. Always keep learning
and learning, guys. That's what makes you a
great graphic designer. Even if there is
million ones using II tools and they can
create good things, you're going to be
always the best one because you know more than anyone about the principle and the keys of a
graphic design. Okay, guys? I hope you like this class and see you
in another class soon.