Transcripts
1. Introduction: When it comes to using
artificial intelligence for marketing purposes, specifically creative
marketing, the first thing that comes to mind
is online marketing. However, there's an
underutilized application of artificial intelligence,
specifically Chat GPT. When it comes to
offline marketing, we're talking about flyers, posters, product designs,
mockups, displays. These are considered to be old school classic
marketing tools that you need to
be familiar with, such that when you're combining online and offline marketing, you become a powerhouse
in terms of marketing. In this current class,
we're going to be utilizing artificial intelligence,
specifically Chat GPT, to create offline marketing
material, whether fliers, posters, mockups,
showcasing your products, and the list goes on. Stuch that by the
end of the class, you have a full on broad vision
in terms of how you could utilize artificial intelligence for various marketing
applications.
2. Your Project: Your project for the class revolves around applying
the key lessons taught to create your
own unique flyers and posters for your project, for your business, for
your creative journey. After which you're
going to be sharing the results with the rest of
the community for feedback.
3. Setting Up ChatGPT and The Brand: Welcome back. When it
comes to marketing, it's not just simply a
matter of online marketing. You have offline marketing, which could be as powerful as typical online
marketing initiatives. Now, in this current lesson, I'm going to show you
how to create flyers and posters using generative AI in a very streamlined fashion. The first thing that we
need to do is simply navigate to the
interface with chat GPT. Feel free to select
your own model. The latest model as
of date is 5.2 and e, I'm going to be using
a legacy model, which is the 40, simply for demonstration
purposes because this model has been
trained quite a lot compared to recent
models which are susceptible to bugs or
errors and the list goes on. But it's up to you to pick the model that you
would like to go for. That being said, the critical
step that we need to do is simply to prime Chat GPT
in the best way possible. I'm going to mention act as a professional
graphics designer in which you will help me create the posters and flyers
for my business. And this is where you add
your own unique business, your own unique campaign,
and requirements, which is for
hypothetical purposes, and demonstration purpose, I'm going to be sharing with
you a hypothetical business, which is simply, let's
say, a shoe store, right? It could be any business
that you're dealing with. The whole purpose is for you
to understand how this is mappable to any marketing and business initiative
that you're dealing with, which is a luxury men's
shoe store brand, which is named flyware, for example, a hypothetical
brand, hypothetical business. But most importantly,
at the stage, this is the area where you
fuse your brand identity, your brand's voice,
and your requirements. I'm going to share with you
a hypothetical, as well. A color palette to tailor the output to incorporate some brand's voice.
Take a look at this. To tailor the designs perfectly, could you confirm or share the following the
branding elements? That's very powerful. This confirms that HAGPT
understood what it needs to do. And once you get such a request, for example, the branding
elements, the logo, color palette, typography,
product highlights, the usage, copy and messaging. Once HAGPT has all
of these details, it has the ability
to move forward. And this by default confirms that you have set
things up properly. At this stage, feel
free to collect whatever information
you have about your campaign, your
marketing campaign, your branding initiatives,
which are going to be used to create and
craft a unique output. For example, you
could add your logo, simply drag it and drop it. You could add a color pad,
for example, topography, whatever piece of information that you could add as
part of your brand, this is the time where you
are going to be fusing it. So I'm going to keep
it quite simple. I'm going to mention I have the color palette
that you can use for the process and make sure that the posters and
flyers look premium. So I'm going to add the
color palette for the brand, for the hypothetical brand, which could be a
different palette, different details,
different logo, for example, that you could add. I did not add a logo over here. JATGPT might create one. However, since
we're dealing with a very basic business,
for example, shoewear, we are going to utilize
the color palettes to craft different
designs for the shoes, different posters and flyers, and that it's up to us to
modify them and alter them, which is coming up next.
4. Creating Professional Posters: Welcome back. So we have
successfully set up Chat GPT, incorporating brand, our requirement for
marketing purposes, more specifically the creation
of posters and flyers. At this stage, we're
going to inject the brand identity,
the brand voice, any piece of information
that you could add to tailor the uniqueness
of the output. Now, let's take a look
at this. Let's start with the poster and flier. Number one, brand awareness
poster, luxury tone. This is the concept. This is very powerful. You got the details of the concept. In addition to creating the actual poster,
how would it look? I'll now generate the first
poster image portrait format suitable for print
or Instagram story using your palette and tone, proceeding with the
image right now. This is very powerful
because understood the role. I need to print actual
fliers or posters, and I need to create the poster. And by the way, you could inject the dimensions as you see fit. But from the get go, this is a success
because we have already incorporated the brand's
voice, the palettes, the theme of the brand, and we have gotten the
setup for the poster, which looks quite professional, but we need to confirm
it through the visual. Take a look at this. Here we go. This is exactly what a
luxurious men's footwear or shoewear brand
will look like. We got the hypothetical logo, which has been created to reflect the brand name, flywear. You could create this, by the
way, or you can modify it. You have actual images of shoes that reflect
the color palette, where luxury meets legacy, discovered the art
of men's footwear. We got the website, and you
could have the location. And by the way, this
is ready to go. You can just simply download and print it and display
it as an actual poster on your own business or within your own company or as part
of your marketing campaign. Now, I'm going to show you
how to create the fliers.
5. Creating Professional Flyers: Welcome back. So I've
created the posters. Now we are ready to create
the fliers and not just that. We're going to
create a series and variations of flyers
with a couple of clicks. I'm going to mention
now we are ready to create the fliers. This
is very important. I want you to create a series
of fliers one at a time to reflect different
Buyers journey. For example, someone
is learning about your business as part
of brand awareness, someone who's looking
forward to buying shoes. They're going to decide
whether or not to buy shoes. So all of these flyers
are going to address the unique requirements
for every single customer, hence having a personalized
marketing initiative. Click Enter right now. You have created a
very powerful prompt, which will help you create endless offline
marketing material. For example, buys Journey
flyer series for fly Word, the awareness,
consideration purchase, post purchase,
referral and advocacy. Perfect. First flyer,
the awareness stage, people who did not hear
about your business. This is the actual
backbone for the flyer. How would it look like? So I truly hope they understand how important and
powerful this is. Now you're able to create even offline marketing
material as part of your creative marketing
initiative to address the different stages
for your biased journey. Are they learning
about your business? Are they considering
your business? Are they purchasing
from your business? Do they have a post purchase
history with your business? Are they referring
your business? Every single one of them
typically would take you weeks or months of full tailored
content to deal with. We're able to do so now with a couple of clicks.
Take a look at this. Now we are at the
awareness stage for the people or the audience or the customers who have never heard about the business
in the first place. We are generating the flyers for them to learn
about the business. Now, take a look at this
very powerful comparison in which the setup has guided the process to get to those results in which
we are taking a look at a template where we are
seeing one next to the other, every single stage, how we
would modify the actual flyer. That way we could confirm. If we are good to
go, then we are able to generate the
fliers one at a time. Take a look at this.
Click on this. This is for the awareness stage. This is for the
consideration stage. People who are looking
forward to buy. This is for the
decision making stage. You're giving them
an offer and a code, as well. This is very powerful. You're able to address
different buyers' journey, different segments
within your market, at different timings for a personalized experience
within a couple of clicks. Now we are ready. We
are ready to create each flyer by itself,
ready for download. Proceed. Here we go. So now Chat GPT, after getting the
confirmation that I'm happy with this flyer and
this flyer and this flyer, we are going to create every single one of them by
itself, and by the way, you're able to
create more options, more variations in addition to the ones which have
been already created. So this gives you
an endless pool of accountant that
you could use. It gives you an endless pool of online and offline
creative marketing material. And by the way, as you
go through the process, always keep an eye
on the output from Chat GPT because
it makes mistakes. As we're going to be
seeing right now, it would generate the
fliers one after the other, even though the
prompt explicitly mentioned to proceed with every single one
of them by itself. That's the importance of you being in charge of
the design process. So what would you do
at this current stage? You would take the
feedback from Chat GPT, and then you are going
to mention I want each flyer by itself, and not combined in one visual. So you are forcing the
output at this stage. This is a very powerful
prompt engineering tactic. Whenever you tend to find
that the generator of AI model is not giving you
the exact output as is, you force it through
a constraint or you force it through
a very clear command. I want each flyer by itself and not combined in one visual in which you are highlighting the mistake it has
made previously. This will help the AI model
learn what you needed to do. And if you have noticed again, still the output is combining
the fliers back to back. Now, this is not
something quite major in terms of the output
from the AI model. However, I'm going to show you a different mechanism for you to tailor the output or modify the output because
at the end of the day, you are using a tool, and this tool is
susceptible to mistakes. Might generate output, which is not accurate and
you as an ethical, as a professional user of
artificial intelligence, you are responsible for the
output that you are using. So if you take a look
at the previous prompt, I watch each flier by itself and not combined
in one visual, which is quite clear
yet take a look at the apo from Chat GPT
at this current case, it's still including every single one of them back
to back within the stage. So I'm going to alter
the prompt right now. I'm going to mention proceed
with creating each flyer by itself such that each
visual is one flier. This is a prompt engineering
tactic in which you are going through basic
structuring of the prompt. Each visual one flier
without detailing because sometimes
as the AI model goes through the details, you might end up
with what we call as a hallucination where it
gets quite too creative, that it gives you wrong results. So we are trying to take it
back to a more basic stage. Proceed with creating
each flyer by itself such that each
visual is one flyer. We are going to create
each one by itself, then proceed to the other. This is very direct,
very straightforward. It simply skims the AI model from any potential wording
that's influencing the output. And this happens by the way when you are dealing
with any AI model. There's something
called hallucination that it might give you results which do not reflect what you are
asking you from, and it's up to you as
a responsible user to understand how to
deal with the outcome. And that's exactly what I'm teaching you right
now because many professionals they simply take the result as is and they
take it for granted. And this is not a
responsible use of AI. We're using AI professionally. Hence, we need to be
quite professional and responsible in terms of using
artificial intelligence. As you can see over here, we have guided the AI model
back on track. Here we go. Now, if you take a look
at the first flier, it has been created by itself. It has picked one of them. The first one over here
where luxury meets legacy. And created the first flyer. Now we are ready to
proceed with the next one, proceed with the next one. Now the AI model is
back on track and has aligned with my own vision, with my own creative workflow. This is a very, very important step because sometimes you
tend to find professionals. Once they get to
a point, they're getting the same output
over and over again. They assume that's
it. There's nothing more to be done on the contrary. Always examine the
prompt structure and the techniques and the strategies which I'm
teaching you right now. They help you create endless variations and modify and tweak the output
to have a very, very solid match with
your own creative vision. Now, ChaGPT has created the first flier based on the
journey of the customers. Now it's creating every
single flier by itself. Here we go. So we
have one flier over here and one flier over here. They have been placed adjacently rather than being placed
within the same template. Now, this is very powerful, and it shows next
level utilization of prompt engineering
best practices. Now I have the ability to download this flyer
and take it for print, download this flyer,
take it for print, download this flier,
take it for print. And over here, it has given
me two options, by the way. Instead of combining
them together, no, it has given me two options for the same flier, for
me to pick from. Now, let's say
which one I prefer, I'm going to go for this one. Then it's going to incorporate this one as part of the design. I'm going to mention image
number two is better. So we got the first
flier, the second flier. Now simply type in
proceed and you can keep on generating the
fliers that you could use for offline marketing.
6. Wrapping Up: So what do you
think? If this class helped you level up
your knowledge by at least 1% in terms of how to integrate AI as part of
your creative journey, then it's a job well done. And I look forward to receiving your feedback on the
current class and make sure that you follow
my profile for the latest releases and updates, and I'll see you
in the next class.
Engr. Hussein Attié, Entrepreneur I Engineer I Educator
