Transcripts
1. Introduction to Personal Branding: Welcome to this personal
branding course. If you are an entrepreneur,
a marketing professional, or someone who's
interested in starting their own business and you
want to step foot forward. In terms of marketing, what are the latest trends
in terms of marketing? And one of them is the
personal branding strategy. This course is definitely for
you in which we are going to be learning about
personal branding. What is personal branding? How it works? What are the key fundamentals
for personal branding? And how can you apply
personal branding in your own marketing strategy
and business on the VOR.
2. Your Project for the Course: Your project for this
current course would be to apply the key concepts that
we're going to be learning. The key ideas that
we're going to be covering during the
duration of the course. To your own personal journey. Whether you are at tradesmen, whether you are a businessman, whether you are
someone considering a freelance side hustle job, whatever it says where you're working in a company
as a marketing professional and you want to develop a personal
branding strategy. All of these criteria
as they could apply to you and your project would be within this course to apply, what are you going
to be learning to your own personal situation? And the end result
would be to develop your own personal brand using the checklist which
is going to be attached in the
projects section. The checklist would
be simply as acting as a guide to help you develop your own personal brand based on these practices that
we're going to be learning in this current course.
3. Personal branding vs Branding: Let's start off by defining what is personal brand thing now, most probably you're
aware of the word brand or you're aware of
the term branding. But once you stick personal branding together
in the sentence, it tends to take a
different direction. Now let's start by
defining what is a brand in general or what
is branding in general. Now with the word brand
mainly represents key services or products that are associated with
a certain name. Most probably you are
quite familiar with multiple brands that you have been purchasing from
or you have bought some products or
services from as well, where they're choose clothing, food products,
drinks, beverages, all that sort of stuff. If you take a look at them, most probably they have a
label name and that name, along with a logo, along with coloring,
along with the theme, would define the brand that
is used to represent it, that product or service. Now what we are familiar with, we are familiar with the
generic definition of a brand. Let's say you want to
get a cup of coffee. There are multiple
brands out there that are specialized and
providing coffee. Whether you are looking
for specialty coffee, you're getting off the
market or off the, off the shelf coffee. You would go into the
store and you would start browsing various brands. And the best place
actually to take a look at a pool of brands would
be the supermarket. Literally once you walk
into the supermarket, you will be bombarded by
an array of products, an airway of a variety of products that are
placed on the shelves. All of them, they have
different colorings, different packaging, different logos, different
prints, different words. And the main purpose for
all of them is to grab the attention of the buyer who is interested in a
certain product. Let's say you walk into the
supermarket and you want to buy a bag of chips, crisps. Now, you'll take a
look at the shelf. You start browsing the shelf. And the first thing
that comes across would be a certain product
that has a certain pack, certain series of coloring, a certain logo, a certain size or specific
dimensions for the packaging. All of them, they are combined together and not to forget, most importantly, the company's
name or the brand's name. That's going to be placed
somewhere on the product. All of them, they are combined
together in a way to grab your attention as the buyer in order to make that decision, to buy that specific product. Think about it. Whenever you walk
into the supermarket. Why do you buy the product
that you usually buy? Even though there are
thousands upon thousands of products that could be either better or similar to the product
that you are bike? Well, the main reason
is because you are comfortable with the brand
that you are getting from. Now there are multiple
examples out there for brands and products
that are okay. Yet many buyers
tend to buy them, even though there are
products out there which are way better and
way superior to them. And the main reason for that, the brand customers or buyers, they tend to attach certain
value to a brand image, brand representation,
and then the place value off the product
based on the breath. Now this is a key
marketing strategy that every professional marketer
should be familiar with. You could have the
best product out there without the
proper marketing, without the proper branding, your product will
not reach buyers. They will not be
able to go ahead and explore your product
in order to make a decision whether they
want to buy it or not. The best example would
be from the slogan, Don't judge a book by its cover. How? Well, that does not apply truly in terms of
products and services. Because most probably you
have never walked into a library and you've
asked the clerk, can you please give me
the worst packaged book with the worst cover, with the worst quality, with the worst print, with the worst fonts. For me to take a look at it and explore the content of the book. On the contrary, once you walk into a library or a bookstore, you will notice that you have some books which are
properly packed, well-designed and great cover, great friend, great
texture for the paper. Even though the constitute
couldn't be much, probably wouldn't be that great. But you are willing to
take a risk and buy that book in order to
explore its content. And that's attributed to the power of the branding
and the power of the packaging that brand has developed to
capture your awareness, to capture your own
interests as a buyer. Now, that's for branding
as a subject by itself. In the following section, we're going to take a look at this subcategory for branding, which is personal branding.
4. Personal branding Vs Branding Conintued: In this section, we've explored the definition of branding
and the power of branding. This current section, we're
going to take a look at a specific type of branding, which is personal brand thing. Once you connect the
word personal branding, we'd jump into a different
criteria for branding. And that would be
associating a brand, associating a
product or a service with a person or a group
of people, let's say. Let's write two
separate, both concepts, the branding and the
personal branding. When you buy a
shoe, for example, or a jacket or coffee, or wherever it is, you buy from a certain brand. And you note that this brand is connected to that product. However, with personal branding, you'd realize that
that product or service is connected to a brand and that brand is
associated with a person or group of people
that you are familiar with. The first case, you have no idea who was at the backend and who's the one responsible for
developing such a product? Because they don't have a face in front of you talking to you, sending the message telling you that we are
the represented as for such a brand or
a service and go ahead and buy from our products. You see a commercial, you see some visuals, and you have the brand
and the log slogan, and you have the logo that
represents the brown. But at the backend, at the vaccine you have a group of people, CEOs, managers, all of the list of
individuals that are working to provide to you that product by
you as a consumer, you have no idea who are
the ones responsible? Who was the person responsible for such a product or service? However, in terms of
personal branding, you tend to associate
a brand with a person. Specifically, you
would find a person, let's say on social
media or in TV. They are specialized in a
specific trade or skill. And what they do is they
go ahead and tell you, we are or I am a representative
of the following product, and this is my product, this is my service. And you associate
that product to our person and that
person to a brand. Great example would be
if you are trying to, let's say, by supports products. And then you are browsing
through Instagram, Facebook, YouTube, Google. And you'll find, let's
say, a certain athlete. And you're familiar with
that athlete and you trust the experience
of that athlete. And this athlete has his own product and he has
developed his own brand, let's call it brand X. You are going to base
your decision to buy on, to buy the product based
on your own trust, on your own knowledge of the person advocating
for the product, which is the athlete, in
this case, a personal brand. It basically is a
form of branding that revolves around a person or a group of people who are representing a
product or a service. Another example would
be a bakery shop. You want to buy a cake, you want to buy some sweets. You'd go for up to a bigger shop that has a specific name, it has a specific slogan, a specific logo, and
a specific brand. You walk into the store and you buy the desert that
you want to buy. But you have no idea who's
selling that product. You have no idea who was the
one making that product? Who is the one responsible for that business developing and selling their product to you. On the other hand, let's say you are browsing
Instagram and you find out that a certain person
who was a specialist chef, a chef working in the
pastries industry, let's say, is creating various types of deserts and products
and he's selling them. And you browse their work, you browse their
products and they create their own brand based
on their own experience. And they are promoting
their products, promoting their
service to people who are interested in that
specific product. Once you find, let's say that chef and you're
interested in buying pastries and you trust
that person based on his own experience to
develop that product for you, then you make a decision whether to buy the product or not. Based on that's person
representation of the brand. You see two different examples. Both of them, they are
working in the same industry. One of them is operating
as a full on business with a brand developing products
and promoting and marketing their products to a
pool of consumers. On the other hand, you
have a person or group of people who are in
front of their brand. They're sharing
their experience. They are sharing the value
for their own experience. And the point out at
the brand that they are selling we're advocating in order for you to
make a purchase. One of them is generic, the first case and the
second case is personal. You know the person, you are an older experience, you know what they are offering. And the simplest,
stick a name, a logo, hence a brand to whatever service or product
that they are selling.
5. Ask yourself and Find the " Why": Now in this section
of the course, we're going to start off with the key foundational step for a successful personal
branding strategy or for starting your
own personal brand. As a business owner, as someone who's quite skilled
in a specific service, or you have a specific talent that you would like to
promote and you would like to be known for that specific skill or
server that you can provide. That would be by starting
the whole process, by asking yourself a
specific question. What is it that you would
like to be known for? This is a key question that every single person
who's going to embark on a personal branding application should ask themselves
at a personal level, what is the key thing that you would like
to be known for? Now let's simplify the step. Let's say you are quite skilled in creating and making desserts. And you would like to create a bakery or a base to his shop. You would like to
be known as someone who's quite specialized
in that area. I whenever people hear your name or hear about a product
that you are doing, you will be the first
person to pop to mind as the one who specialized
in that specific product. Another example would be, let's say you are
a car mechanic. You are the best
mechanic in town. You trust your own knowledge, you have the experience
to support it, and you would like to create your own service,
your own garage. Let's say you want
to create a brand, you want to create a name. And then you would like
to be known as a person, as someone who specialized
in that specific specialty. And people are going to find you and get that
service from you. Let's say your name is Mark and Mark as a
professional mechanic, mark is going to open a garage, is going to be
calling it tire stop. Tire stop would be the
brand mark has developed. Now, Mark is connecting
with people, sharing his knowledge,
sharing his experience. People know Mark as a mechanic and then they have
realized that Mark is basically accompany owner or a business owner and his
business is tire stop. Doorstop is
associated with mark, an individual
connected to a brand. So this goes back
and forth in terms of building the brand
that you want to do it, building the business
that you want to have, you should step back
and ask yourself, what is it that you would
like to be known for? And write down, just
brainstorm your key. Let's say trades, or key
ideas that you would like to be associated
with you as a person. If you would like to start
an entrepreneurship journey, you want to have
a freelance gig. You want to have
a freelance job. You would like to start
your own business. You would like to create
a store, create a shop, whatever it is, you
want to develop a brand and you are going to be promoting the
brand in person. What would that brand look like? With regards to you as the person who is going
to be promoting it. Think about the example, mark, the garage and a
tire stop brand. Now, the connection
would be quiet clear. Mark is a mechanic that has
a shop called tire stop. If I would like to fix a car, I'm going to find Mark. And if I find Mark, mark is going to lead me to the tire stop business
that he owns. The key question is
step number one would be asked yourself the
following question. What would you like
to be known for? What would your ideal
brand represent with regards to you as a person?
6. Be yourself by being the "Personal" in the Branding: Now everyone is different. Every single one of us is unique and special with
their own skill set, with their own background, with their own knowledge, their own personality and twist that they can add to
anything in their life. To individuals they could
sell the same product. One of them is basically
better than the other simply because the person
who is backing up their product is better
than the other person. Simple as that. A great example will be once you walk into the supermarket and you find two identical
products, exactly the same. Nutritional value is the same, The pricing is the same, the quality is the same. Why do you select
one over the other? The main reason
for that is trust. You trust one brand more
than the other brand because that specific brand has
given you value over time. Once, twice, thrice. Then you have developed
that trust with the brand in order to buy
that product from them, even though the product
that you have skipped could be way better because
you trust that brand. And the same thing applies
to personal branding. You should be a source of trust. People should trust
you as a person who's supporting a
specific brand at personal brand in order to buy whatever product or service
that you are offering. In order to develop that habit, what you need to do is
very straightforward. You should focus on your
special characteristics. Do not copy others, do not be like anyone
else but yourself. Be as honest, as
transparent as possible, and as authentic as possible by sharing your own
valuable knowledge, by own valuable experience, by you sharing your own valuable
insight when it comes to representing your
product or service. If you try to copy someone else, you see a brand for a specific person and you want
to copy that person as is, and apply wherever they have
been doing to your product. Now, we agreed that you
have to repeat what works. That's for sure. But you don't copy a person. You don't copy characteristics, you don't copy personality
because that's fake. And no one would like to
buy from a fake brand. Authenticity is key. You have to be authentic
with your product, even though your product
couldn't be the best. But because you are
authentic brand ambassador, you are representing your own personal brand
with authenticity. People can trust you and
that's what you need. You will want to develop
and you want to send or sell a product that actually
makes a difference. You don't want just simply sell something for the
sake of selling it. Or you wanted to want
to develop a brand for the sake of having a brand. But that brand should
be apart a few, you are sharing your
insights, your skills, your talent, people,
and you're adding your own personal twist for
the way you are sharing it. And your product at
the end of the day is simply attached to your
own representation. So the key take from
this section of the course, simply be yourself. If you have a product with, and there are millions of people out there with
the same product. Do not try to copy the personal
brand of someone else. On the contrary, you
want to be unique, you want to be special. And the only way to
do so as simply by being yourself,
because guess what? There's only one of you
and then tie world. And the way to go about this
by just simply being you.
7. What would you like to Highlight: The following step would be, what would you
like to highlight? You have identified what are the key things that you would
like to be associated with, that would be associated
with your brand. What would you like to leverage? What would you
like to highlight? Is it your own experience that
you have accumulated over the years as specific
educational qualifications, your degree, your
certificate, your background, which qualifies you
to be a specialist and the current brand,
let's say development. Or you have a team that has
various pools of experiences. We're expertise. And they are sharing the specialized knowledge
that they have or their own personal journey and experience to push or promote the product or the
brand that you would like to be
associated with. You have to be specific with what is it that you
would like to highlight. Let's go back to the example about Mark and the garage shop. Now Mark, let's say
has been working for over 25 years as a mechanic. He has a solid experience, worked on multiple cars models, different branding
of brands of cars, and he has opened up a
shop and Mechanic's shop, we called it the tire stop. Now, that case study that case seems valid because Mark has the
experience to back it up. Mark seems like a
legitimate source that is trustworthy
because he has the experience that
he has earned over the years to support the brand
that he's selling to you. Now, this is important
when you are developing a personal brand because your product
or your service is associated with trust. In order to develop
that trust as a person, you shouldn't be skilled enough. You shouldn't be
talented enough. You should be possessing the
experience, the knowledge, let's say the educational
requirements in order to be a source of trust that's going to promote the product or the
service for the individuals. Because at the end of the day, when someone is buying
from a generic brand, the like the product
they buy it. But when someone is buying from a personal branded product, they are going to take a
look at you as a person. They're going to see
if you have been knowledge they experienced
the background that qualifies you to promote
wherever you are promoting, because your product
is going to be a representation of you and your skill set
and your experience. If you don't have the skillset, you don't have the experience, you don't have the
education and knowledge, you don't have the background, whatever it is,
your product does not meet the requirements
of fewer customers. On the other hand, if you are highly specialized,
highly talented, highly educated, you have the proper experience backed
up by years and years. You've worked on
multiple projects. We have you have done
multiple products, let's say are close to the one that you are
selling or promoting. You have a certain Bayes of
trust that you can leverage, that you can convey to your potential customers that
you are a credible source. You have the experience,
you have the knowledge, you have the
background that would make them see the
value of your product. An extreme example
would be if you have a heart surgeon or brain surgeon who was highly specialized in
the medical field, in the medical industry, then they are promoting a
brand for sweets or pastries. Now, what would make you
as a buyer go and buy from that specific brand that is associated with that surgeon? Well, their experience does not align with the industry
that you're working with. Maybe they have a
talent or the have a hobby that they have
been working on for years. They should highlight that in order for you to be
convinced that yes, the pastries are the suites
that they are selling. They are actually good because they have been doing this for years and
years and years. Even though they are surgeons, you need some sort of background value that
you can attach to a brand in order to
make your product or service makes sense to
the potential customer.
8. The Key for Successful Personal Branding: They'll know you've identified the key things you would
like to highlight. Now the second step would
be to put it out there. Why you, every single person
who's going to be learning about your product or
service should be able to learn or know why you, as a person, you're qualified enough to represent a
certain brand y-you, why would I buy a
product from you? Why would I get a service
from you as a person? You should highlight that quite clearly in everything
that you are going to be doing to present
your brand and your products and your
message in your social media. All of that stuff should clearly depict why you as a source, as a credible source for that specific product that anyone could be
interested in buying. This is a crucial step for the success of
your personal brand. The y should be clearly answered by the person who is going
to be getting your product. Now the easy way
to think about it, let's say you have been promoting your personal
brand for a period of time. Someone is walking down
the street and then they come across your
profile as a person. And they asked the person
standing next to them, take a look at this profile. They sell a specific product, the other person
would reply, yes. They represent this and this
and this and this and that. Now the other person would say, okay, why, why shall
I buy from them? The other person
would respond because they are qualified and
this and this and this, they have the experience,
they have the knowledge, they have the background. They are legit, they are specialized in whatever
they are selling. Now, you are not part
of that communication, but this communication happens between your customers,
your consumers. If someone is buying a
product and someone who is aware of your service or your brand when
they communicate, one of them is going to
be advocating your value. The y, you are the one to
go to in terms of getting that product or
service that should be clearly highlighted
In your message, in your personal brand when you are
communicating to people, when you're communicating
to the customers, whether through
advertisements on TV, whether through social media, whether through email,
whatever it is. Once your customers
get a message from you as a person
behind the brand, they should know that
you as a person, you are a credible
source who's going to provide value
through the product that's associated
with your brand.
9. Showcase the Why: Now you've identified why
you are the specialist or why you are the person to best represent whatever
product or service. Now, it's the time to showcase the y through your
own personal image, through your own slogan, your mission, your value, your own social media accounts, instagram, LinkedIn,
Twitter, Facebook. All of these platforms
you're going to be showcasing the why, why are you a credible source? Why are you the person to go to? If someone who is willing to buy a certain product or service, such that whenever
that product or service bops within
any conversation, the first response would be yes, That product is by
that person and that person is solid in terms of their background
and their experience. And they provide true value. Once you have
identified the why, why are you the go-to option
for the product or service? Now it's the time
to showcase the y. Put it out there in the world
through a communication, through webinars,
through communities, through meetings,
whatever it is, whatever medium that
you would like to use to pass on the message
to your customers. You need to showcase the Y such that it gets to a point where the y is apparent and it's time to consider
your product or service. Because the first step that
any customer would take, they want to assess the value. They would like to. First of all, they are
aware of the product. Then they're going
to be considering the product whether or not it meets their application
or their purpose. And one of the criteria
is where the SS would be the value that you
are going to be adding as a personal
person behind the brand, and the level of trust that they have and
your own knowledge, expertise, and background that supports the decision
making process. Once the y is quite apparent, you're going to be
showcasing it through your own projects,
your own experience, your own knowledge, references, let's say testimonies by people that have worked
with you or they have tried their product you're going to showcase and I'm putting
out there and that will take a lot of the let's say these trusts from the
process out of the window. Because the most
important step would be the development of trust
hand-in-hand with value. Once you get to that point, you customers, they
are on your side. They have accepted
you as a person behind the brand who is
quite knowledgeable, has the experience, has
the requirements as a go-to option for that
specific product or service.
10. Amplify the Message and Grow: Now once all of the key
points we have covered so far, they are grounded. You have done them. You have defined the why behind your personal
representation, your own experience,
qualification, background. You have identified
how these tanned with regards to whatever product or service that you are
going to be representing. Now it's the time to
amplify the message. You would like to be present in multiple, let's say communities, multiple pools for the
potential customers that could be
present and whether throw in media, for example, you shouldn't have
various accounts based on your own
product or service, whether Twitter,
linkedin, YouTube, Instagram, Facebook,
all that sort of stuff. They act as a medium for you to communicate
with your customers. And you're going to be
showcasing why you are the go-to option for that
specific product or service. And the way to do so would be by sharing some of
your information, some of the value
that you possess freely to the people
in front of you. And then you can tell them about your product or service in
case they would like to have a more detailed
approach or they would like to have a specialized
product to help them in specific a criteria that you would like to be working
and are working on. Now, once you get to that point and you're ready
to amplify the message. There are multiple
ways for you to do with one of them
is social media. The other one would be
attending communities or webinars where people who are best suited for your
product or service. It could be hanging and you
share your own experience, you share your own knowledge, you share you own value. Again, it has to
go back based on the y you are the source off or to credible source to provide that product or service to them. They would start to identify you as the person behind that brand, which makes it
easier for them to develop the awareness
of the brand, developed the trust
of the brand, and further onto buy the
product or the service from your own personal brand. And the other way
would be to actually to advertise your brand. Let's say eukarya on advertisements
with you as a person, advertising for your
product and service and you share it across the
different mediums, through e-mails, through
newspapers, magazines, social media, discussion groups, all that sort of
all these channels. While you don't
have to just simply jump into all of them
at the same time. Just going one at a time is pick a channel or two
that you would like to be working with and start
sharing the value that you possess
as a person behind the brand and highlight
the key strength of you as a person
and why your brand is the best fit option
for that product or service for the
potential customers. Let's recap some of the
steps you have learned. What is personal branding? You have asked yourself
why you as a person, what are the key
skills or trades that you would like
to be linked with? Now, now we have
developed that awareness. You have a certain product
or service that are related to your own
specialty education, background, experience,
or hobbies or interests. Now you have
position yourself as a trust source for potential
customers and consumers. Now you're leveraging your why, why you as a person are the best go-to option for that
specific product or service. Now you're
broadcasting the y and you are sharing along
the way value knowledge, information about your
product and your service. Flavored or sprinkled with your own touch and
characteristic and personality, which makes your brand personal.
11. The Persona and Presentation: After you have covered
all of these key points, It's important to keep this
current aspect in mind, which is your persona
and your presentation. As you are promoting
your personal brand, you're promoting your product or your service and your
developing that brand, you should develop a
certain persona or present yourself in a specific fashion that aligns with your brand. Let's say you are a baker, you're developing a bakery. You should be dressed in the sort of context that
you are working in. Or you shouldn't be
promoting the product or service through your
own presentation style, which should align with your product and
service and your brand. Let's say you are a car
mechanic like again, the example of Mark and
the doorstop garage shop. Obviously he will be presenting himself as an expert mechanic. He has tools, let's say
around in the workshop. Let's, he's talking
to his customers, talking promoting service, using terms and concepts that are related
to his profession, are related to his experience or positioning in the
market as an authority. You're going to be presenting yourself in that
specific fashion and you have to make sure that your persona is quite authentic, gets reflects you as a person. You own personality, your own characteristics
supported by your credibility, your experience,
the feedback they reviews to help you position, reinforce your brand in the market at the
same time to help you elevate your brand in case you want to hire
people on board, do you want to develop
your brand or even develop multiple
products or services? Because if you have a
consistent presentation at consistent persona, you will anchor yourself as a reference for that
specific product or service.
12. Consistency Across Mediums: This following key point
is very important for the lifespan of
your personal brand or your personal
branding effort, which is the consistency
across platforms. If you are on LinkedIn, instagram, Facebook,
Twitter, YouTube, whatever medium it is, you should be consistent
across all of these platforms. If you are presenting a specific aspect of your
product or your service, make sure you are tweaking it a bit for all of
these various platforms, but there is no contradiction
terms of the messaging. Nothing is worse
for a customer or consumer to find you
on one platform is telling a specific product
than to find you on the other platform selling
the same product or service. However, there's a completely
different messaging or there's a disconnect between what are you offering in terms of the product
or the service, you should be consistent
across all of them such that your
message is the same. However, the packaging
of the message across these platforms
is different. If you're having a webinar or you're having a presentation, you're attending a
community gathering and you're promoting your
product or your service, the core of the
message should be the same even on social
media as well. However, there should be no contradiction because if there's a contradiction between
something that you have said, the one platform
and it contradicts wherever you have said
on the other platform, this inconsistency will affect your brand message
and it will affect the trust that the
customers are going to develop with your brand
and your product. So you have to ensure that you are consistent across all of the platforms or the
mediums where you are going to communicate with
your potential customers. And a very important
point to keep in mind to facilitate this process, you have to be authentic because if you're not
being good at that thing, you are being literally fake where you're actually adopting the personalities or
the approaches from various sources to help you promote your
product or service. This will show because
I won't point in time, you're going to slip. And that authentic messaging
is not going to be there and you lose a lot of your customers or your
potential clients. The cornerstone
to develop all of these things would
be to be authentic. If you are authentic,
you're being yourself. This ensures that you are
going to be consistent across any channel
because you're, you're simply being yourself. If you're being yourself, then there's no
margin for error. And this error can be
catastrophic because if you have contradictory messaging
between different platforms, Let's say on Instagram
you're sending a specific message which contradicts the message that
you're sending on Facebook. Let's say your customers
will get confused and it confuse customer is
never a buying customer.
13. Expansion and Future Growth: If you have applied
everything that we have covered so far in
this current course, you have set the foundation
and you have put your foot forward as
establishing a personal brown. And over time, you'll grow, your brand will grow, your team will grow, and this is the
time for expansion. Once you start to
expand your people on board and the one educate them about your
product and your service, and how can they support your vision and promote
your brand as well. You should make
sure that the live up to the standards
that you are setting. They live up to the message that you are setting in order for every single one of them to be an ambassador for your brand. Every single one of
them shouldn't be speaking your own words. Every single one of them
shouldn't be promoting the product as if they are you through acting through
multiple people in order for you to
meet, enforce you reach, establish your
brand and grow and transition from having a
personal brand to full on company where you
are able to hire people and get your brand
to be international, let's say, rather
than operating as a small business,
you'd go global. Now, this stage requires
it's a different ballgame, it's a different ballgame. But this is the transition
from having a personal brand, a personal product, or a
service at a small scale. This is the stepping stone
to the different dimension. Let's say if you've gotten to this point,
you have a choice. Either you want to
expand or grow big, or you want to maintain
whatever you have right now as an
entrepreneur, freelancer, somewhat operating a small
business that's say, which you have a specific
product or service directly attached to you as a person and as
a personal brand.
14. Final note: And on that note, we conclude the following branding,
personal branding course. And I truly hope that you found some benefit
in the course. And I helped you develop
knowledge and awareness on the aspect of personal branding, which is part of the
marketing strategies adopted nowadays in the
current modern world. I truly hope that you've
found it beneficial mixture that you
follow the profile for the latest updates and I'll see you in the upcoming course.
Engr. Hussein Attié, Entrepreneur I Engineer I Educator
