Influencer Marketing: Win in Branding - Beginner To Advanced

1. Course Preview: You're scrolling on Tiktok, Instagram, Youtube, Twitter, Snapchat, Facebook, Reddit, Pinterest. You see p***ty of influencers. They are impactful. People listen to what they say about the brand, then go and buy. Have you ever thought about who are the geniuses behind this? The person who finds influencers, deals with them and spreads this branded content everywhere. That's us, influencer marketing experts. Welcome to the ultimate influencer marketing course. I will show you how to use influencers to make your brand viral on social media. My name is Doles. I am the founder and CEO of an influencer marketing platform in Flip.com I have worked with numerous brands and thousands of influencers to build successful campaigns. Today I'm excited to share all my knowledge and experiences in this comprehensive course. I will show you exactly how to go from beginner to advance. This course includes 6 hours of video, 30 downloadable resources, over 40 templates, calculators, checklist, influencer databases, and many more values. This course isn't theoretical. It contains case studies and over 50 real life examples. Together, we will create viral campaigns from scratch, whether you're a business owner, marketer, digital marketer, or freelancer. This course is a must for you. Big companies are spending billions of dollars on influencer marketing. Last year it was $16 billion. Where all this money goes. Influencer marketing managers and freelancers earn six figure salaries. And influencer agencies make seven figures from it. That's because very few people know how to do it right. And now you have a chance to learn everything I know that most experts don't even know. Let's start your journey together and turn you into a certified influencer, marketing experts. In the next video, I will show you the fantastic things you will learn in this course. Let's jump in. 2. Q&A, Resources, Certificate: Welcome back. I want you to get most out of the course. Let me introduce some key components of the course that will assist in your learning journey. Within the resources section of the course, you will find all the relevant documents, exile files, and links that will complement your understanding of the materials. These resources are there for you to use. Don't miss out on them. The Q and A section is your space to ask any questions you may have. Don't hold back. There is no such thing as bad question. The main objective here is learning, and every query brings us closer to that goal as we progress through the course. I would love to hear your feedback. I highly recommend you to watch the course, absorb the information, and then give an honest review. Feedback is invaluable, and I promise you to read and reply all the reviews. Upon completion of this course, you will receive a certificate. This certificate is a testament to your new expertise in influence marketing. Don't forget to add the certificate to your resume. Is a fantastic way to showcase your expanded skill sets. To wrap up, this course is designed to be interactive, supportive, and fruitful within resources and a section the opportunity to review and the reward of a certificate. We have created an environment that encourages maximum learning. I can't wait to see you progress and hear your thoughts as we dive deeper into the fascinating world of influence marketing. I will see you in the next video. 3. Meet With Your Instructor: Hello and welcome to our exciting journey into the world of influencer marketing. I'm so thrilled to have you on board and can't wait to see how much you will learn and grow throughout this course. Let me introduce myself first. I'm Don Nazar, your guide in this journey. I live in Turkey and I'm the founder of an AI based influencer marketing platform that operates here. Our platform empowers brands to conduct measurable and automated influencer marketing campaigns. Throughout my career, I have had the privilege of observing brands, influencers, and agencies from a unique vantage point. I have witnessed the good, the bad, and the exceptional in this industry, and I'm here to share all that knowledge with you. Influencer Marketing is a rapidly growing industry with a massive potential for those who know how to navigate it. With this course, my goal is to equip you with the tools and knowledge you need to become a part of this exciting journey from understanding what influencer marketing is, to learning how to measure campaign success. This course is your ticket to becoming a certified influencer marketing expert. Before we proceed, I want to mention something. English is not my native language. There may be instances where I misspeak or mispronounce certain terms. I appreciate your understanding and patience in advance. So are you ready to dive in and transform your career? Let's get started on this amazing journey. I will see you in the next section. 4. Intro to Section 2: What is it?: There and welcome to our Influencer Marketing course. I'm so excited to have you here. And I can wait to share with you everything you need to know about this exciting and rapidly growing industry. Remember, we are just getting started and there is so much more to come. Consider this an introduction to ahead and get ready for an incredible journey into the world of influencer marketing. In this section, we will be diving deep into various aspects of influencer marketing, helping you understand its potential benefits and chal***ges. As well as guiding you on how to make the most of it for your brands and business. Here is a quick overview of the lectures we will be covering what is influencer Marketing. History of Influencer Marketing, Benefits and drawbacks feature of Influencer Marketing. This section is designed to introduce you to the concept of influencer marketing. If you are eager to jump straight into action, feel free to skip the section and dive into the later parts of the course. As we progress through the course, you will gain valuable insights, tips, and strategies to help you navigate the world of influencer marketing successfully. We are just warming up and there is so much more to learn and discover. Buckle up and get ready for an exciting, transformative journey into a world of influencer marketing. Let's get started, and I will see you in the first lecture. 5. What is Influencer Marketing?: Hey everyone, welcome to the second video of the section where we will dive into the exciting role of influencer marketing. In this video, we will chat about what influencer marketing is, the role of influencers, how it's different from traditional marketing, and the collaboration between brands and influencers. So let's talk about influencer marketing. Basically, it's all about using people with a strong social media, presents and influence over their audience to promote the products, services, or brands. These people, known as influencers, have built a loyal following by creating and sharing content that their audience loves. Influencers play a huge role in influencer marketing campaigns. They act as a bridge between brands and their target audience. Using their credibility, trust, and expertise to create authentic content that highlights the brands offerings. The influencers endorsement of a product or a service can be incredibly powerful, since their followers tend to trust their recommendations and opinions. How do brands and influencers work together? Well, brands often reach out to influencers who have a strong connection with their target audience, Then collaborate on creating content that showcases the brand's product or service, while also staying true to the influencers unique style and voice. This way the promotional content feels authentic and engaging, making it more likely for the audience to trust the brands and consider making a purchase. A great example of this collaboration can be a sportswear brands partnering with influencer to promote their latest collection. The influencer can create a content preparing the brand's products during their workout routines. Which not only highlights the brand but also provides value to their audience in the form of fitness tips, motivation, influencer marketing versus traditional marketing. Now, how is influencer marketing different from traditional marketing? Well, traditional marketing is all about brands directly communicating with their audience through advertisements. On the other hand, influencer marketing is about using the influencer's established audience and credibility to promote a brands message. Approach often leads to higher engagement, trust and sales since the audience is more likely to be receptive to the message delivered by someone that they already know and trust. In this video, we have chatted about basics of influencer marketing. The important role the influencers play in marketing campaigns, the collaboration between brands and influencers, and how this form of influencer marketing is different from traditional methods. With a better understanding of influencer marketing, you will be ready to rock the industry and create amazing campaigns. Stay tuned for the next video, where we will explore the history of influencer marketing and its evaluation over time. 6. History of Influencer Marketing: He there? In this video, we will take a journey through the history of influencer marketing and see how it has evolved over the years. Early beginnings of influencer marketing. Did you know that influencer marketing has a long history? For instance, in the 1700s, endorsements from famous figures like Queen Charlotte and the Pope led to the increased popularity of Wedgwood Pottery. This early example of influencer marketing shows that people have always recognized the power of a well known figures, endorsement, celebrities, and advertising in the 20th century. Moving into the 20th century, celebrities started becoming the faces of brands promoting various products. Mar***e Monroe famously endorsed Chanel Number Five perfume in the 1950s, while Michael Jordan partnered with Nike in the 1980s, leading to the iconic A Jordan sneakers. Their influence was undeniable. And their endorsements helped these brands gain massive success in exposure. A social media platforms like My Space, Facebook, and Instagram emerged a new breed of influencers came to life, bloggers, loggers, and social media stars. Some early examples of social media influencers include fashion blogger Kiara Fergani and Youtube pedigree Michelle Fen. These influencers built loyal followings and started partnering with brands, giving birth to the modern day influencer marketing industry. The rise of macro influencers. Before micro influencers gained popularity, there was a rise in macro influencers. These influencers with a more extensive following than micro influencers, but still not quite celebrities, started partnering with brands and attracting sponsorship deals. They offered a mix of large reach and authentic connection with their audiences. The rise of micro influencers in recent years, we have seen a shift from celebrity endorsements and micro influencers to micro influencers. These influencers often have a smaller but engaged and dedicated audiences. Brands have realized that micro influencers can generate more trust and authenticity, making them a valuable marketing asset. Macro and Mega influencers. Although micro influencers are gaining traction, there is still a place for macro and mega influencers in the industry. These influencers with their massive followings can have a significant impact on brand awareness and reach, especially when they align well with the brand's values and target audience. One thing is for sure, influencer marketing is always evolving. We have come a long way from the early endorsements of royalty and celebrities to the diverse range of influencers we see today. Brands now integrate influencer marketing with traditional marketing strategies, creating a multichannel approach to reaching customers. There you have it. The fascinating journey of influencer marketing from its early beginnings to its churn states. By understanding this history, we can better appreciate the importance of influencer marketing in today's world. And see how it will continue to shape the future of marketing. This is just the beginning of our course and there is so much more to learn and explore. If you are eager to jump into action, feel free to skip ahead to the more practical sections of the course. But if you're enjoying this deep dive, stay tuned for more insightful videos. 7. Benefits and Drawbacks: In this video, we will explore the benefits and drawbacks of influencer marketing. So you can make informed decisions about whether or not it is the right strategy for your brand. Influencer marketing is an increasingly popular marketing strategy for a reason. It offers numerous benefits for brands and influencers alike. However, as with any marketing methods, there are also some drawbacks to consider. Let's dive into the pros and cons of influencer marketing. Some key benefits of influencer marketing compared to other marketing channels include increased brand awareness. Influencers help brands reach new audiences. Expanding the reach and increasing brand visibility more effectively than traditional advertising methods. For example, time an influencer uses your product or service in daily life and shares it with their audience. People become more familiar with your brands. This familiarity makes potential customers more likely to choose your brand when making a buying decision. Authenticity, influencers can deliver genuine and authentic content that resonates with their audience, building trust and credibility for the brands. Unlike TV ads, which are often perceived as authentic and scripted, influencer marketing offers a more genuine recommendation. This is especially true for micro influencers who typically promote products they genuinely believe in. Most people are aware that celebrities appearing in TV as are mainly doing it because for the paycheck, not because they truly believe in the brands. Influencer marketing, on the other hand, can feel more authentic and trustworthy. Higher engagement rates. Influencer content generally sees higher engagement rates compared to traditional advertising. For instance, while TV, as are running, people often choose to look away from the screen and open Tiktok or another social media platform to scroll through content which captures their attention more effectively. Advertisers are increasingly seeking media platforms that capture their audience's attention. And social media platforms are where better targeting influencers usually have niche audiences which allows brands to target their campaigns more effectively than other marketing channels like television or print ads. With influencer marketing, you can analyze and influencers audience demographics and engagement to determine if they are the right fit for your brands. Now we will explore some drawbacks of influencer marketing, but don't worry. Throughout this course, I will show you how to overcome every obstacle and make your influencer marketing efforts easy and high return. Let's dive into the drawbacks. Return on investment measurements. It can be chal***ging to measure the return on investment of influencer marketing campaigns accurately. Wile engagement rates and brand awareness can be assessed directly. Attributing sales to a specific influencer campaign can be difficult, but don't worry. We will cover strategies and techniques to help you calculate and find the best influencers providing higher returns on your investments in authentic partnerships. In some cases, influencers may promote products they don't genuinely believe in, which can lead to a lack of trust among their followers. We will handle this by teaching you how to identify the best influencers for your brand. And reaching out to them with the right communication skills, ensuring a genuine and successful partnership, Influence or fraud. Some influencers may artificially inflate their follower account or engagement rates through fake followers or bots. This can lead to wasted marketing budget on campaigns that don't deliver the desired results. Brands need to truly bet influencers to ensure they have genuine, engaged audiences. To tackle this issue, we will introduce you to free tools that detect fake followers and engagement so you can be confident in authenticity of influencers. You collaborate with loss of control. When collaborating with influencers, brands must relinquish some control over their messaging and how their products are portrayed. This can be a double edged thwart, as an influencers creative take on a product can lead to positive buzz. But it also has potential to backfire if influencers content is off brand or controversial. We will discuss common pitfalls brands face when briefing influencers and show you the right way to brief them. Ensuring your brand image remains consistent and strong over saturation. As influencer marketing becomes more preva***t, audiences may become synthesized to make sponsored content, making it less effective over time. Brands should be mindful of this and ensure their campaigns stand out and feel authentic. Main their impact. We will address this chal***ge by focusing on creating campaigns that feel organic and engaging to stand out in a saturated market. This will help you maintain the effectiveness of your influencer marketing efforts by understanding the drawbacks of influencer marketing and how to overcome them. You will be prepared to create successful high impact campaigns. Throughout this course, we will equip you with the tools and the knowledge you need to make the most of your influencer marketing efforts, ensuring your brand achieves its goals and thrives in today's competitive landscape. That's it for today's video and I will see you in the next video. 8. Future of Influencer Marketing: There in today's video, we are going to talk about the future of influencer marketing, its market size, and why brands are constantly increasing their influencer marketing budgets. First, let's look at the growth of the influencer marketing industry. Here is a table from Statista showing the influencer marketing market size. $2016-2022 billion. As you can see, the market size has been steadily increasing year over year, demonstrating the growing importance of influencer marketing for brands. Now let's talk about the future of influencer marketing. With continuous rise of social media platforms and their user base brands are finding it increasingly valuable to collaborate with influencers to reach and engage their target audiences. This trend is expected to continue in coming years with more brands embracing influencer marketing strategies to boost their brand awareness, trust, and credibility among consumers. Why brands are increasing influencer marketing budgets? One of the main reasons brands are increasing their influencer marketing budgets is return on investment they get from it. Brands traditionally spend their marketing budgets on TV ads, print ads, radio commercials, billboards, and online advertising. However, influencer marketing often provides higher brand awareness, trust, and sales. Due to the authentic connection between influencer and their audience. This authenticity creates a more engaging and persuasive form of promotion compared to traditional advertising. Another reason is that brands are looking for multi channel marketing opportunities. Multi channel marketing refers to the practice of using various channels, both online and offline, to reach and engage consumers. By incorporating influencer marketing into their multichannel marketing strategies, brands can increase their chances of reaching their target audience and building a stronger brand presence. For example, imagine a sportswear brand that collaborates with fitness influencers to create workout videos featuring their products. The videos are shared on social media, increasing brand awareness among influencers audience. At the same time, the brand might run print ats in fitness magazines, sponsor local fitness events, publish blog posts about fitness on their website, run Google ads targeting people searching for fitness related topics. By using these various channels, the brand can create a cohesive marketing strategy and reach potential customers in different ways, increasing the overall effectiveness of their efforts. By taking this course, you have already taken a significant step towards being a part of this rising industry. As you learn more about influencer marketing and apply your knowledge, you will be better positioned to capitalize on the growing market and make an impact your business or career. Embrace the opportunity to be at the forefront of this exciting marketing trend. You will be well on your way to reaping the benefits of influencer marketing. To sum up, the influencer marketing industry is growing rapidly and its future looks promising. Brands are recognizing the potential of influencer marketing and are increasing their budgets to leverage this powerful marketing strategy. If you are looking to stay ahead in marketing game, now the perfect time to dive into influencer marketing and reap its benefits. I will see you in the next section. 9. Section 3: Who Are Influencers: Welcome to this section on understanding the social media landscape and influencer types. In this section, we will be diving deep into the world of social media platforms and different types of influencers you can work with. In the first lecture, we will explore the various social media platforms that are available. And learn about their unique features, audiences, and the best practices for each platform. Whether you're interested in Instagram, Tiktok, Youtube, or any other platform, this lecture will give you a solid foundation to build upon. In the second lecture, we will discuss the different types of influencers you may encounter in your influencer marketing journey. We will go over nano, micro macro and mega influencers, their following counts, engagement rates, and how to choose the right influencer for your brands. Finally, in the last lecture, we will delve into differences between anonymous pages, namely team pages and personal pages. We will discuss the pros and cons of each type of page and which may be better suited for your influencer marketing campaign. By the end of the section, you will have a comprehensive understanding of the social media landscape and different types of influencers you can work with helping you make informed decisions and your influencer marketing efforts. See you in the next lecture. 10. Social Platforms: Hey there. In this video we're going to talk about social media platforms that are commonly used for influencer marketing campaigns. And give you some real life examples of companies that have used these platforms to promote their products and services. For the first one, Instagram. Instagram is one of the most popular platforms for influencer marketing campaigns, especially for business to consumer B to C. Brands such as fashion brands, furniture brand, food brand. For example, airlines like Emirates and Qatar Airways have collaborated with influencers to showcase their premium travel experiences. Influencers create content showing their followers what it's like to fly with these airlines, highlighting the luxurious amenities and services that they offer. Youtube is another platform for influencer marketing. And it's often used by tech gaming companies. For example, mobile game companies like King and Supercell have worked with influencers like D Pi and Shah to promote their games. Influencers create videos playing the games and giving their opinions on the gameplay, encouraging their followers to download and play the games themselves. Food delivery services like Rohm and Uber Eats have also worked with influencers to promote their services. For example, Drop Up has collaborated with Youtuber David Brick who created a viral video promoting the brand. Influencers can create videos showcasing the ease and convenience of ordering food delivery, highlighting the variety of food options available through service. And let's not forget about Twitter, which is a great platform for engaging with followers and promoting products and services through influencer marketing campaigns. For example, hotels like Marriott and Hilton have worked with influencers to promote their loyalty programs and showcase their properties. Influencers create content, sharing their experiences, staying at these hotels, and highlighting the benefits of their loyalty programs. Tiktok is another platform that has gained popularity in recent years, especially among young audiences like generation Z companies like Chipotle and Health Cosmetics have used Tiktok to launch viral challenges And collaborate with influencers to promote their products. Influencers create videos showcasing the products and encouraging their followers to participate in the challenges. Let's watch an example together that Chipotle and Duolingo work together. In addition to the platforms, there are other social media platforms that can be used for influencer marketing campaigns. For example, Pinterest is a great platform for promoting products related to home decor, fashion, and food. Influencers can create bores featuring their favorite products and styles, encouraging their followers to try them out for themselves. Linked in is also a great platform for influencer marketing, especially for B2b companies. I mean business to business companies. Influencers can create content related to their industry expertise and share their thoughts on industry trends and news. This can help position the brand as a thought leader in their industry and drive engagement with potential business partners and customers. For example, I don't know how to call, I guess Game Banchi, CEO of Lampires, uses linked in to promote his businesses by regularly sharing updates about company news, industry trends and insights related to his field. I mean called e mailing. He also engages with connections and participates in relevant Linked in groups to establish himself as a thought leader in his industry and expand his network. As you can see, those are just most popular ones. There are many social media platforms that can be used for influencer marketing campaigns. And it really depends on the type of product or service you're promoting. By choosing the right platform and working with the right influencers, you can reach new audiences and drive engagement with your brands. Thank you for watching this video. I will see you in the next lecture. 11. Nano, Micro, Macro, Mega Influencers: Hey there, in this video, we are going to talk about the different types of influencers and how they can impact your influencer marketing strategy. Let's start with nano influencers. Nano influencers typically have a smaller following of 1,000.10 thousand followers. While this might seem like a little small number, it's important to note that these influencers often have a highly engaged audience. Their followers are typically loyal and trust their recommendations, which can make working with nano influencers highly effective marketing strategy. One example of a brand that successfully worked with nano influencers is hair care brands function of beauty. The brand used a combination of nano and micro influencers to promote their customizable hair care products. The influencers created personalized videos and posts showing off their unique hair care formulas, resulting in a highly engaged audience and increased sales for the brands. Let's at some examples, Buscamos 30 A. Moving on to micro influencers. These influencers typically have a following of 10,000 to 100,000 followers. Micro influencers are often highly niche specific, which means that they have a dedicated audience who trust their recommendations. As you see in nano influencers, this can make them a great option for brands looking to reach a specific target audience. One brand that has successfully worked with micro influencers is Glossier a Bit, Brand that targets millennials. The brand used a combination of micro and macro influencers to promote their products on Instagram. By using micro influencers who had a high language following in beauty industry, Glossier was able to reach a highly targeted audience and increase their brand awareness. Let's see some contents. Target, Vertical, Better days, 301 day and 369. I drink wine. Tell the man not to waste your time. If the man broke the man here jokes, you got to get loose with the henny in the Coke 321 Girls want to have fun. If the man don't dance, he's done to move. Get the man gone now can I get a coke in my room? 369 girls want to drink wine. Tell the man not to waste your time. If the man broke, the man here jokes, you got to get a loose with the henny in the Coke 321 Girls want to have fun. If the man don't dance, he's done to move on. Get the man gone now can I get a Coke in my room? A fake ID? A fake do, a fake ID? When it comes to working with micro influencers, brands can expect to pay a higher price tag. Micro influencers typically have a following of 100,000 to 1 million followers, and they are often viewed as experts in the industry. This means that they can offer a lot of value to brands looking to increase their visibility and reach a larger audience. One example of a brand that successfully worked with micro influencers is H and M. The brand used a combination of macro and mega influencers to promote their sustainability efforts. By using micro influencers who were viewed as experts in the fashion industry, H and M was able to reach a larger audience and increase their brand awareness. Finally, let's talk about mega influencers. These influencers have following over 1 million followers and are often celebrities, athletes or public figures. While they can offer great visibility and reach, they can also come with a high price tag and it's higher than micro influencers. One brand that's successfully worked with, a mega influencer is Pepsi. The brands used Candle Gener to promote their new Pepsi Max products. While the campaign was successful in terms of reach and visibility, it also faced some backlash the public due to the controversial nature of the ad. You can find the ad link in the resources section. It's important to note that while mega influencers can offer great visibility to their audience, may not be as targeted as with the other types of influencers. This means that brands need to carefully consider whether working with a mega influencer with higher reach is the right strategy for their marketing goals. To summarize, when it comes to influencer marketing, it's important to carefully consider the type of influencer to work with. While nano and micro influencers can be cost effective way to reach a highly engaged audience, macro and mega influencers can offer a great visibility and reach. However, it's important to carefully consider the costs and potential risks associated with each type of influencer before making a decision. I hope you found this video helpful in understanding different types of influencers and how to work with them to achieve your marketing goals. If you have any questions or comments, feel free to leave them in blow. Thanks for watching and I will see you in the next lesson. 12. Theme Pages VS Personal Pages: Hi, welcome to another video of Influencer Types. When it comes to choosing the right type of influencer for your brand, you have two options, team pages, namely anonymous pages, and personal pages. So what's the difference? A team page is a social media account that focuses on a specific theme or niche such as fitness or healthy eating. One example is Girls Guides on Instagram. The page has over 5 million followers and often partners with fitness influencers to promote their products. One example is when they partnered with influencer blog Alt to promote a healthy eating challenge. The focus is on the content, not the individual behind it. On the other hand, a personal page is an influencer social media account that focuses on their personal brands. One example is Emma Chamberlain on Youtube. She has over 13 million subscribers and often partners with brands to promote their products. One example is when she partner with Louis Ton to create a video showcasing their latest collection. The content is typically created by the influencer themselves, and the focus is on the influencer as an individual. Them pages like Taste on Tiktok are great for businesses that want to reach a specific audience with a specific interests. The page has over 3 million followers and often partners with food influencers to promote their products. One example is when they partnered with influencer Justin Snacks to promote a cooking challenge using a particular brand of cheese. Since the focus is on the content, not on the individual, they are often seen as more credible and trustworthy. Personal pages, like Girl with No Job is a popular personal page on Instagram with over 3 million followers. She often posts funny memes and relatable content about everyday life. But she has also collaborated with brands such as Dunkin Donuts to promote their product to her followers. Now you know the difference between them. You can find the profile links in the resources section and I'll see you in the next video. 13. Section: 3 Outro: Congratulations, you have now completed the section of understanding social media, landscape and influencer types. We hope you find this section informative and helpful in your influencer marketing journey. In this section, we covered the various social media platforms and their unique features, audiences, and best practices. We also discussed what are the types of influencers based on their follow er, a counts and other factors. Lastly, we explored the differences between team pages and personal pages. And which one may be better suited for your influencer marketing campaign. By applying the knowledge you have gained in the section, you will be able to approach influencers depending on their platform and follow a counts and also the content type. Thank you for taking the time to learn with us and we look forward to seeing you in the next section. 14. Section 4: Collaboration Types: Hello and welcome to the next section. In this video, I'll be introducing you to different types of collaborations that influencers can engage in with brands. When it comes to influencer marketing, there are various ways that brands can partner with influencers to promote their products or services. Here are the main types of collaborations. The first type is a fixed fee collaboration. Influencer agrees to create and share content in exchange for a set of fee. This is a common arrangement in influencer marketing and it's often used when the brand has a specific project or campaign in mind. The second type is sampling, where the influencer receives free product samples from the brand to Troy and review on their social media channels. This can be an effective way for brands to generate buzz and gain exposure for their products through the influencer's audience. The third type is affiliate marketing, where the influencer earns a commission on sales generated through their unique affiliate links. There is a performance based model, where the influencer's earnings are directly tied to the number of sales they are able to drive. The fourth type is voluntary collaboration, where the influencer is already a fan of a brand and promotes it without any compensation can be an authentic way for brands to build a relationship between influencers who are passionate about their products. Now, in addition to these four types of collaborations, I also have a secret type of collaboration, the dynamic pricing model. And 99% of companies do not use it. This is where the brand and influencer negotiate a combination of three of these strategies to determine the best approach for a particular project. A campaign. For example, a brand might offer a fixed fee for the influencer to create a certain number of posts, and also provide them with free product samples to try and promote. In addition, the influencer might also earn a commission on sales generated through their unique affiliate link. By using a combination of the strategies, the brand can create a more comprehensive influencer marketing campaign that maximizes the impact of the collaboration. Thank you for watching this video and I will see you in the next lecture. 15. Fix-fee: Build Trust: Hi, it's me again. And in this video, we're going to talk about fixed collaborations with influencers. This is the most common way of working with an influencer. Fixed collaborations are popular because they allow brands to set a specific budget for their influencer marketing campaigns and ensure that they get a certain level of exposure from the influencer. Influencers also tend to prefer prepaid fixed fee deals because they can plan their content creation and collaborations in advance. Let's look at real life case studies, Instagram real life examples. Lulu Lemon collaborated with influencers with the Simmons and Azaria Samant to promote their new line, Workout Clothes. Fix Collaboration involved a series of sponsored posts featuring both influencers wearing Lululemon's clothing and highlighting the features and benefits of each item. The campaign was a success, generating over 500,000 likes and comments, driving significant traffic to Lulu Lemon websites. Let's see some posts and reels of rest. I hope I don't follow Youtube real life example. Samsung partnered with tech influencer Marcus Bronley to promote their new Galaxy Z Flip phone. The fixed collaboration involved a sponsored video where Marcus viewed phone and demonstrated its unique features such as the foldable screen. The video received over 10 million wheels and draw significant traffic to the Samsung website. Snapchat relie example, Taco Bell partnered with mega influencer David Brick for a fixed collaboration on Snapchat. Specifically, Taco Bell needed to reach a wider audience because their service is not a niche service. Working with a mega influencer, David Brick allowed them to do so. Additionally, because David Brick is a mega influencer, he prefers to work on a fixed fee collaborations rather than free sampling or affiliate earnings, which are generally not as motivating for influencers at this level. The campaign featured a sponsored **** that turned users face into different types of vegetables and included a swipe up link to the Taco Bell website. The campaign generated over 224 million views and reached 48 million unique users, making the huge success. As you can see, fixed fee collaborations can take many different forms depending on the platform and type of the content being created. They are a great way for brands to work with influencers on a specific campaign or a project. One thing to keep in mind with fixed collaborations is that it's important to set a clear expectation and deliverables upfront. Make sure you and the influencer are on the same page about what's expected in terms of content timelines and deliverables so there are no surprises later on. And I made a checklist on that on following lectures. That's it for this video on fixed collaborations. In the next video, we will talk about sampling collaborations and how they work. See. 16. Sampling: Show Off Your Product: There. In this video, we will be discussing sampling as a way for influencers to collaborate with brands. Sampling is a great way for brands to get their products in front of influencers and their audiences. And for influencers to try out new products and share their opinions with their followers. It's worth noting that companies can do both sampling and fixed fee payments, or an affiliate payment. For example. They could offer influencers a fixed fee for creating content featuring the product they received through sampling. Or could offer an affiliate link for the influencer to promote the product to their audience. Many influencers across different platforms such as Instagram, Youtube, Tiktok, and Twitter, participate in sampling collaborations with prints. For example, beauty Youtubers might receive make up samples to try out and review on their channels, or fitness influencers might receive workout gear to feature their Instagram post. Let's watch and see some Reals and Tiktok. Hello. I just got my first box from Influencer. I'm not for sure what's in it, so let's open it and find out. Okay, I don't know much about this but the box is really pretty. Okay, that's kind of neat. Let's try it out. Okay, I'm getting some like Jasmine with vanilla and coconut smells really good. Honestly, not sure what this goes for but I really like the bottle and I really like the sent thank you influencer. If you're a brand interested in doing sampling for your own products, there are a few ways to approach it. One way is to reach out to individual influencers and offer to send them your products in exchange for a review or future on their platform. Another way is to work with influencer marketing agencies that specialize in connecting with brands, with influencers for sampling and other collaborations. Finally, you could create your own sampling program where customers can request samples of your products through your website or social media channels. But don't worry, we will cover the later. All sampling can be a great way for brands to get their products in front of new audiences. And for influencers to try out new products and share their opinions with their followers. And that's it for this video on sampling. I hope you find this information helpful. And stay tuned for the next video. 17. Affiliate: Pay Commission, Boost Sales: Hello and welcome to the affiliate collaboration video. In this video, we will discuss how brands can work with influencers on an affiliate basis. Unlike fixed E collaborations, where influencers are paid a predetermined amount upfront, affiliate collaborations involve paying influencers a commission for any sales or sign ups or maybe form submissions that are generated from their content. This means that influencers are incentivized to create content that drives sales for the brand, as they will earn a percentage of the revenue. For example, many Youtubes include affiliate links in their video descriptions or channel pages. You can see an example of the screen where there is a Youtube video with an affiliate link in the description. When viewers click on the link and make a purchase, the Youtuber earns a commission on the sale. This can be a great way for Youtubers to monetize their content while also providing value to their audience by recommending products they genuinely believe in. Let's give an Instagram example from two micro influencers, then watch one from a team. Page R, I make coffee ist the round mountains by 12, by two, everybody show how do, let's bring it up one time back once more. First on the screen, you can see an Instagram story from an influencer with an affiliate link. When their followers click or swipe up and make a purchase through the link, the influencer earns a commission on the sale. This can be a great way for influencers to monetize their content while also providing value to their followers by recommending products they genuinely believe in. Why do brands prefer affiliate models? Well, one of the main advantages is that it's a low risk way to work with influencers. Brands only pay out commissions when a sale is made, which means they are not wasting money on collaborations that don't generate an ROI. Additionally, because the commission percentage is often lower than what brands would pay for a fixed fee, collaboration, Affiliate collaborations can be a cost effective way to work with a large number of influencers. However, not all influencers are okay with affiliate models. Some influencers may feel that their compensation is out of their control or may not have a large enough audience to drive significant sales for the rents. That being said, there are many influencers who are happy to work on an affiliate basis. These are often influencers who have highly engaged audiences that trust their recommendations and is likely to make a purchase based on their contents. In addition to individual influencers, there are also affiliate influencer companies that connect brands with a network of influencers. Some popular examples include Amazon Associates Program, Jet Fuel, and Yolk Network. The Amazon Associates program is particularly popular as it allows influencers to earn a commission on any product sold in Amazon, which can be a significant source of revenue for influencers with large audiences. If you're a brand or business looking to build your own affiliate system, there are a few options to consider. You can partner with popular affiliate influencer companies like Jet Fuel or Yolk Network which handle the tracking payment, other logistic, soft running, and affiliate program. Alternatively, you can build your own system using affiliate tracking software like Tap Affiliate Reversion or Cost Affiliate Pro. With these tools, you can create custom affiliate links for your products, set commission rates and track sales and payout. Building your own affiliate system can take more time and resources up front, but it gives you more control over your program and the ability to tailor it to your specific needs. That's it for affiliate collaboration video. Stay tuned for next video in our series where we will discuss voluntary collaborations. 18. Voluntary: Free Content Generation: There. And welcome back to our Influencer Marketing course. In this video, we will be discussing voluntary collaborations between influencers and brands. Unlike fixed fee or affiliate collaborations, voluntary collaborations involve influencers promoting a brands products or services for free. These types of collaborations are often beneficial for both parties as the influencer gets exposure a wider audience, while the brand gains organic promotion from a trusted source. How can a brand find influencers willing to promote their products or services for free? One way is to start by looking at Instagram page or their competitors pages and checking the tagged post section. This section often contains posts from influencers who have already used a promoted the brands products for free. When reaching out to these influencers, the brand can offer a simple thank you message or a repost of their content, a thank you card, or even free sampling in exchange for influencers voluntary promotion. Important to note that not all influencers are willing to collaborate for free. And it's crucial to approach them in a respectful and professional manner. By building a genuine relationship with influencers, brands can potentially create long term partnerships and collaborations that benefit both parties. I hope this video gave you some valuable insights into voluntary collaborations between influencers and brands. Stay tuned for the next video where we will be discussing dynamic pricing, which combines elements of all the collaboration types we have discussed so far. Thanks for watching. 19. Dynamic Pricing (My Secret Method): Hi there. In this video, I'll be sharing with you my approach, the dynamic pricing. This is an amazing method that combines different types of collaboration that we have covered in the previous videos to maximize the results of your influencer campaigns. As we discussed, fixed fee might be a good way to gain trust from influencers by paying upfront. But affiliate collaborations encourage them more to drive sales, and sampling is a great way to show off your products. Therefore, mixing all the way together is the best approach to get the most out of your influencer campaigns. As an example how dynamic pricing can be used, let's consider a collaboration with a popular fitness influencer on Instagram. To start, we can offer them a fixed fee payment to create a dedicated post about our new protein powder. This will help us build trust within the influencer and ensure that they create high quality content that showcases our product in the best way possible. Next, we can provide the influencer with an affiliate link to our product, giving them a commission for every sale made through their link. This intensifies them not only create content, but also actively promote the product to their followers in order to earn more from the affiliate program. Finally, we can offer to send them a sample of our new mango flavored protein powder for free so they can try it out and share their honest opinion with their followers. This can help build authenticity and credibility for our brands. By using a combination of fixed fee, affiliate and sampling, we can create a dynamic pricing model that encourages the influencer to create great content, promote the product to their followers, and share their honest opinion with their audience. This is my approach. I believe it is the best way to maximize the benefits of influencer collaborations. As you can see, dynamic pricing allows you to mix and match different types of collaborations depending on your goals. By being flexible and creative, you can build long term relationships with influencers and drive sustainable growth for your brands. That's it for this video. I hope you found it helpful and informative. Remember to experiment with different approaches and find what works best for your brands. Good luck with your influencer marketing campaigns. 20. Section 4: Outro: Great job. In this section, we covered different types of collaborations that influencers can engage with brands. We talked about fixed fee collaborations, affiliate collaborations, voluntary collaborations, and sampling collaborations. We also discussed the benefits and drawbacks of each type of collaboration and how you can use them to your advantage. We learned that fixed fee collaborations are the most common and trusted way of working with influencers. Affiliate collaborations intensifies influencer to get more sales, while voluntary collaborations allow brands to tap into existing user generated content for free sampling collaborations are great for showcasing products and generating bus. Lastly, we talked about dynamic pricing, which is a great way to mix and match different collaboration types to suit your needs. By understanding these different types of collaborations, you can find the right approach that works for you and your brands. Go out there, collaborate with influencers, and take your brand to the next level. 21. Section 5: Find 1000s of Influencers Instantly: There in this section we will be exploring some incredible ways to find thousands of influencers instantly. As we all know, manually searching for influencers on different platforms can be daunting task. But fret nuts, because I'm here to guide you through some efficient methods to level up your influencer finding process. While the traditional way of finding influencers through Instagram, Youtube, Twitter, or any other platform is still viable, it can be time consuming and ineffective. That's why we will be exploring some practical ways to help you find the perfect influencers that match your business niche. In this section, we will be exploring some incredible ways find influencers using various tools such as Tito Creator, Marketplace Tools, Inflex, Twitter, Advanced Search, Epifi, many more. We will cover different use cases, whether you are looking for micro Instagram influencer who is an architect, a Twitter influencer who is talking about crypto, or a Tiktoker who is creating educative content for NZ, or a B2b influencer talking about sustainability on Linked. We've got to cover it. Whether you are a beginner or a seasoned marketer, you will learn some valuable tips and tricks to make the most out of it. Let's dive right in. 22. Find TikTokers: Welcome to another video in our series. In this video, we will look at Tiktok creator Marketplace and learn how to find influencers. First of all, let's start with the case study again. Our brand is an online course company. And this course company is a company targeting university students. And our campaign goal is to be seen by as many people as possible. To be seen by university students, and to gain them as new users. But we have another problem. We are also based in US, the people that we are going to get views from. The people that show up here have to be in US. At the same time these people have to be young. Because we are targeting college students. I don't want my As to appear to anyone over the age of 25. Of course they will. But we want to reach as many en, people as possible. How do we want to pay? Fixed fee seems to be suitable for us, so we will continue with fixed fee. What kind of expectations do we have from the influencer? First of all, they should appeal to generation Z, and their content should be education oriented. But since the online education sector is a general sector and many people between ages of 18 to 24 benefit from this field, There is no need to have a lot of educational content for us, it is important to reach people in US. And to reach Gen Z, we need as much data as possible to reach an influencer who provides both of these. In this scenario, we will use Tiktok greater marketplace because Tiktok shares us both the location of the person and location of the audience and the age range of the audience. Now I'm logging into Tiktok. This is our panel. First of all, I want to show the managed section. When you enter the manage section, you see your campaigns. Let me show you what I mean by a campaign. By creating a new campaign, I clicked on Create Campaign, and Tiktok asks you your purpose here. To be honest, the purpose you give is not very important. Tiktok collects it as information. It will not affect your campaign much. For example, let's click on Increase Website Traffic. I click next in the section, it will first ask you to add a brand. You can click at Brand and enter your brand name, industry, logo, and description. This is information shared with the influencer. Since influencers do not have much idea about the details about the brands, I recommend you not to write too long things. In the section, you can explain your brand as simply as possible. Then it asks for your contact information. If you enter your phone number here, the influencer will be able to call you when the time comes. Of course, only influencers who have approved your campaign, then they ask us for the campaign details. Here we are asked to explain what we want with the title and description, and we need to be as short and concise as possible. Of course, this briefing section will be covered in the next sections. So I will not give details about how you should do briefing here. I will explain them in the future. Then it asks for information about our products. If you have a physical product, I strongly recommend you to fill in that part. Explain very briefly what your product does and make sure that the influencer is sure exactly what to promote. If we can sample the product, it is useful to do so. Now let's move on to the next part. Now we are in the deliverable section here. We start by specifying the number of videos we want. I recommend one here because if we are not satisfied with this video, we will not pay for the second one. We don't have to make the second, third, fourth videos through Tiktok Grader marketplace because we will already have the influencer's contact information in this section. See two options. The first one is branded content, the type where the influencer takes the content and shares it on their account. The second is at Creative. The influencer pulls the content and gives it to us. Influencer do not have to share it. We share it as an advertising video on advertising channel like Facebook as Tiktok as, or Google ads. I will explain these two are in more detail in briefing section. I will just show you the interface for now. When we choose one of these options, we choose when the influencer should give us the video and when the video should be shared after we approve it and explain what influencer wants to do in the video. You can think of this as the do and don't section. For example, you can specify things like do not mention this, make sure to mention that, pronounce the brand in this way, and so on. Again, we will cover these in detail in briefing section. Then Tiktok asks a question about advertising again and we move on here. It asks you to enter an average amount. Let's show the influencer that price. And then the influencer can ask for a higher price or approve the campaign and start producing the content. The system also asks you if you want to send a free product, it will be enough to enter an average price in the section, but we will see pricing in a completely different section. Tutorial, I'm not talking about the price here right now. Then if Tiktok has shared a special coupon for you, it asks you to add it. And after this process, you can send your campaign for approval. Now I'm going to come back and show you the next sections, assuming we have opened our campaign. The reporting section is very nice section. It shows you how much your content has been watched and gives you the necessary information. For example, I'm entering a campaign and you can see how many views, how many users were reached, what was your contract rate, and what was the completion rate of the video. It's a pretty good data. I don't think it's enough. But this data can be useful to us as much as we can. Then I click on Explore, and this is where we will find influencers. Now we need to find to write influencer by using the filters al, first of all we will filter by creator. I want my creator to be based in United States, because my products and services are in United States. Then I need to choose a category, since we want education related content here, we need to find a category related to education. Here we can find the category we want by typing or looking at one by one. For example, when I type education, I see category called product education and a category called general education. For now, let's choose general education and then look at our categories manually. Animals, creativity, education, entertainment, family financed lifestyle, and so on. I saw a subcategory called Tutorials in Product education. I'm adding it because I think it will be useful. I also think that people who do unboxing and product testing can also produce content relevant to us. As I said, it doesn't matter what kind of content they produce. The important thing is that they can show our product and their audience is in United States. And Jen Z, I keep scrolling down and I don't see a different category. So I will stop here and I'm moving on to the follower section. Our goal with followers is this. We want to have more than 10,000 followers. So that people can reach them so that they are at least micro. But on the other hand, it also want to stop at 1 million followers because above this number of followers will be expensive for me. And it will be a more challenging process since too many people will hear about my brand. With a content will have to focus a lot on that content and the commissions of agencies and manager will come in between. I don't want that, that's why I stopped between 10,000 followers and 1 million followers. Now it's time to filter by audience. I click on location and I choose my location as the United States. Again, this is very important for me. I have no preference for gender. I click on age and I choose my age, 18-24 years old. But Tiktok will not show you influencers whose audience is 18-24 years old. It will show others. We have to manually look at the influencers one by one and eliminate them here. Now I'm scrolling down and let's see how many influencers it found for me. As you can see, there are 25 pages, so that means I can still sift through. I scroll up again and I expand my criteria a bit more. For example, I can make average views per video 20 k. There is no right or wrong number here. The goal is to narrow down the filter to get more quality influencers, because right now I have too many influencers. Then I click on Engagement Again, we don't have a special filter here. I'm going to move it down to four, the more the better. Actually. Again, narrow down the filter. Now we are scrolling down again, we are down to 18 pages. Now we can start looking at the influcers, but I'm not going to look at all 18 pages here, because the first page always starts with the best influcers and goes to the worst ones. It will be enough for me to just look at the first six pages. First of all, the metrics here are not important for me because I have already specified them in the filter section. Content is important for me. For example, when I look at this content, I see that this is a team page. But the influencers I'm looking for are personal pages because I will want the product to be promoted by one person. If necessary, I will want to enter the website on the computer and take a picture of the website on the computer with the phone. A team page is not suitable for me. I'm looking at the next one. This is not a team page. Yes, we can visit this page. When I visit the page, the first thing I do is to go to the audience section. Here I see that the majority of the audience is 25-34 years old. So this is not what we want from Tiktok. So this is not the right page for us. I look at the next one. This one looks like a personal page. I go down to the audience again, I see that the majority is 25 to 34 years old. And I exit. Now let's find the right influencer right away. Yes, I look at a few influencers and I see an account like this. When I click on the account, I see that metrics are one click better than the other influencers. So there is no problem with metrics. When I scroll down, I see that their content is a personal page content and it's focused on education. Which is good for me. When I scroll down a little bit, I see that their audience is Jen Z. 66% is the audience I want, which is pretty good for me. When I scroll down even further, I see that the majority of them are in US. Of course, it is not possible to find an influencer whose entire audience is in the US. But a system where the majority is in US and majority is generation Z will work for us. When I scroll further down, I see a section called Performance Trends where it gives us the number of followers, follower growth rate, video rate, and engagement rates. But none of these are actually important to us because they are all positive metrics. The number of followers, follower growth rates do rate and engagement rate increased. As these decrease, we will decrease the price. As they increase, we will increase the price. Of course, we will cover this separately in the pricing section, but for now, it is not important for us. The higher it is, the more we pay, the lower it is, the less we pay. High or low is not a criteria for us to choose the influencer. At the moment I like the influencer. I can click at the campaign and at that influencer into campaign. Then an invitation will be sent to all the influencers included in this campaign via Tiktok. And we will be able to start our transaction through this invitation. But there is a point I want to mention. This is a price you see right above. This is not a price set by Tiktok itself. Tiktok asks the influencer how much he wants on the average and shows it to you here. So you have a chance to convince an influencer for a price much, much lower than the price shown here. Honestly, I don't care about the price here, because it's a very, very high price for this person. So you can offer a much lower price and get approval from them. So don't care about the price here. Now I can add this influencer to my campaign. Let's see what will happen after this addit. You can see the campaign panel right now. After we add influencers to our campaign, we publish the campaign. And after it is published, price offer that goes to the influencer is accepted by the influencers or a higher price is requested if we approve a higher price. We can now see the influencers phone and e mail information on the top right. This allows us to contact the influencer and better discuss the details of our content. Then the influencer uploads the content to the panel, we give our approval, and then the content is published. This is basically how the system works. What we have done, I have found influencers that I can work with on a fixed fee basis. I know that the categories of influencers are educative. I know that their audiences is Jen Z, and I know that the audience is also in the United States. I can select influencers by distinguishing whether they are micro macro or personal page I can reach the right influencer. Tita Creator Marketplace is a very good influencer finding tool for such scenarios. And you can manage the rest of the campaign process through this panel. That's it for Tita Creator Marketplace. And I will see you in the next video. 23. Find Instagrammers: Welcome to another installment in our series. In this episode, we will look at how you can find Instagram influencers in your niche. And I have two free tools to show you. The first one is Too.com and the second one is Inflex.com Let's start with Tools. I click on the services section of Tool. So there are many different services, or there are many different tools in the tool section. But what we are going to use is the profile catalog section. I click on it and I can search for any influencer right now. In our example, let's say we are a cat food brand and we want to promote cat food through cat pages. These pages produce content about cats. Their followers probably have cats and they will buy cat related products for their cats. We want to show our cat food brand. Here I click and type cat food. But notice I don't type cat space food. I type cat hyphen food because that's how tools works. I leave category followers and gender sections alone for now and just click the search button. As you can see, it lists me the pages that it thinks are related to cats. I can examine the pages here, for example. I want to take a look at the page on the right. I click on View Profile and the Instagram page opens. As you can see, the page is very relevant to cats. I can say that it found the right page. In fact, I see very nice content here. And when I look at the description, I can understand that this is an advertisement content by looking at the hashtag. This is a cat food brand. This is exactly the advertisement that we want to see, our own cat food brand. A very good example was made here. I can take a screenshot of this and send it to the cat food pages that I want to work with, because frankly, this ad looks good right now. When I scroll down, I can see that the page is relevant. Of course, I know you're going to ask me to comment on metrics like number of followers, likes comments. But as I mentioned, we are going to look at this in more detail in the next series. And we will analyze whether these likes comments, followers are accurate or not. This time I'm going to clic category and type cat, but when I type cat I can't find a relevant result. So I do a different search for pet and Clic pet cafe. Click on the search button and my search is done. As you can see, when I search for pet cafe, I see pages about cats again, but I don't see as good content as my previous search. The search for pet cafe doesn't make enough sense for me. I can find relevant Instagram pages from Tool. So by doing the previous pet food or cat food searches, now I want to show another tool of mine that is Inflect. I can click on Tool section of Inflect. There are different tools, you can check them out. It is completely free tool, but there is also a paid version. We will use the free version for now, the tool section. I click on the search pattern right now. Inflex allows me to search for terms like description, user name, name, phone numbers, E mail, website on Instagram. I want to search for description. In this case, you can imagine that I am a furniture brand. As a furniture brand, my goal is to reach architects. To get architects to make positive comments about my furniture. How do I do it? I click on Description, so I will search for the word architects in the description of Instagram profiles. You can get more results by adding derivatives. For now, I type architect and click on Search. As you can see, complete the relevant pages come up, but there's a problem. Most of the pages I see now are team pages. I don't see a personal page. I want to do a search using the comments of people who are actually architects. I delete my architect search. I delete the description. Instead, I click on Categories and Type Architecture. I see the title Architectural Designer. I click on it and click on Updates with New Filter. As you can see, architects related to my search started to appear. All of these people are influencers. Inflect wants me to upgrade to the pro version so that I can see the rest. It's up to you whether you want to upgrade or not, or I can go through the results at the top, for example, I click on one of them and Inflect sends me to the profile analyzer section. Here I can directly access your Instagram profile. To be honest, I don't think this kind of profile analyzers work very well. Instead, I will show you my favorite profile analyzers in the following sections. Let's go directly to the Instagram page without looking at what the metrics here are. As you can see, we are now on his Instagram page mentioned that metrics such as likes, comments, number of followers will be commented later. For now, I can say that I understand that person is the right influencer for us, at least in terms of their content. In short, what we have done, we click on services on Tools and search through the profiles catalogue to find the right Instagram influencer. We also click on Tools on Inflex and click on Search to find relevant Instagram influencers based on the words written in people's Instagram descriptions, or through Inflex on categories, you can easily find Instagram influencers in your niche. I will see you in the next video. Goodbye. 24. Find Twitter (X) Influencers: In our series on finding influencer, this time we will find Twitter influencers. But as always, I'm already aware that you can find influencers by manually searching on Twitter. I will show you a better way. Our method here is Twitter advanced Search. You can directly type Twitter advanced search into Google. As you can see the advanced search options here, we can do a more detailed search on Twitter when it comes to Twitter. Of course, I want to give the example of crypto and finance because Twitter is the platform that bends the least and produces the most content about crypto. And the people who are most interested in these topics are influenced by Twitter influencers. I cannot say that Ingram Antic Talk are very successful in this regard. Let's move forward with crypto example. For example, we want to reach people talking about etherium. I'm typing Etherium, but they can also speak not with Etherium but with the abbreviation of Etherium. And that could be H, I put Etherium and in other words, or ETH, but it says all of these words. It should use bots, but it might not use both in the tweet. Let's look at the bottom part. It says that it will use both etherium and ETH and not any word in between. That doesn't make sense for us either, so I'm going to skip that. And I'm going to go any of these words and that's what I want. It can talk about etherium and ETH. They are the same thing. Now it asks, do you want to eliminate words? Yes, I want to eliminate them because not everybody talks positively about Etherium. There are probably a lot of people who criticize it, who are not the influencers we are looking for. So I have to put swear words and any bad words in the section here, there are some effort, she dump bullshit, stupid scam, multiply this as you read tweets and do more detailed advanced search for now, this is enough for our example. When I scroll down, it says, do you want hashtags? We don't want hashtags right now. But it may make sense to search by hashtag as well, depending on your needs. I scroll down even further and click on any language we need to select English. Here, we need influencers who speak this language. Then it asks, do you want to choose accounts? In the scenario we are talking about now, there is no need to select accounts, but you may need it. For example, you have a competitor and you find influencers who take your competitor. You scroll up, you don't write any of these words. On contrary, you write all these words in the space ebo. And you say, find influencers who talk about my competitor and use full language about my competitor or talk negatively about my competitor. What do you do? You send gifts to these influencers. You try to please them. You do paid work with them. So influencers who were complaining about your competitor now start saying positive things about you. So you can definitely use the account section efficiently. We won't use it in our current example. But keep in mind, I keep scrolling down. I get to the filter section. Do I want to include replies? Yes. Include replies and original tweet? Yes. Do I want a link? Yes. Include tweets with links? Yes. So I left that part alone. I'm coming to engagement. We may come across a lot of people on Twitter who are not influencers, who don't have influence but who are talking about Etherium. Therefore, I write 50 in the section. The reason I write this is that I want at least 50 replies. 50. 50 ties so that this person has an influence. So I want an influencer, not an ordinary person. Finally, let's look at the dates section in terms of dates. We are currently in 2023. I choose 2022 so that I don't see all tweets. Let it be Currant, Let it be an influencer talking about current issues. If the influencer posted this kind of tweet three years ago, this person may not be producing content on this topic. Right now, I click on Search. As you can see, we have our results. We can look at the tweets on the top section, or we can go to people section and look directly at the people. Now I want to show you both. And if I scroll down, you can see a lot of influencers mentioning iterm in addition to relevant ads. If the tweets are relevant to your audience, you can consider working with these influencers if you think they appeal to you, of course. How do I screen influencers? What do I need to screen according to is something that is completely covered in the next section. We are not addressing this for now. We will cover that in detail in the next section. I'm also clicking on the People button so that we can look at people directly. You can see many influencers who are talking about Etherium, which is very relevant to the topic. In this way, you can use Twitter advanced Search to find relevant influencers and shorten the process of regularly searching for influencers. Well, I'm looking for a lot of influencers and I can't analyze them all at the same time. I need something faster. I'm going to show you a more advanced technique. You don't have to use this technique, it will work for you anyway. But for those who want to go further, I will go into Phantom Buster. Phantom Buster is a free tool. There is also a paid one, but we can get the job done with free one. After the first login, I clicked on Twitter in solution section. Scroll down. Click on the button called Twitter Search Export. Click on use this Phantom. It asks us to connect Twitter. Click on Connect to Twitter. I click on Save. Now it asks me for my Twitter search URL. I immediately go to Twitter, copy my URL. Go back to Phantom Buster, Click and Paste. I click Save. I set this number to 100. As an example, I want 100 results. Then I select the section as people. I mean we just selected people on Twitter. I want to see people. I selected people And click Save. I click Save again. I click Lunch. We are going to wait a bit. We will see you again in a bit. Yes, we waited about 15 to 20 minutes and there were 100 results. I'm scrolling down and I can see the results here. And let's look at this on the spreadsheet. I open the spreadsheet, I can see data like profile URL, name location, URL Protected Verified. What does the description say? How many followers does it have? I can filter and find the number of followers I'm looking for, or I can do deeper searches with the description. Or if I want them to be verified, I can check. If they are verified, I can find the influence, or I'm looking for faster. But as I said, you can also do this directly on Twitter. That's it for Twitter advanced search. Thank you for watching, and I will see you in the next video. 25. Find 1000s Instantly (Advanced): I'm here with another case study. This time we have a tennis brand. A brand that sells tennis equipment and serves worldwide. Their goal is to make their brand more known. And in order to achieve this, they will apply a method like this. They're going to give away their products for free to influencers, or they're going to give them a certain amount of discount coupons to shop their website. They will ask these influencers to promote their brand. There are a couple of ways to do it, but the most important thing is that the influencers are micro. Because the macro or mega influencers already have various tennis brands they sponsor, in other words that they deal with. They need an influencer who is not sponsored by tennis brands. Our aim here is to find micro influencers at the same time. Because this company is a worldwide company, we don't have any problem sending any products or sending any coupons. We can send coupons or products to many influencers. Our only concern about the influencer is that it should be related to tennis. Because since we sell tennis equipment, an audience that is only related to tennis will be enough for us. We don't need to do a very special filtering. We set all over the world for the location, but we have a problem that is scaling. We want to work with thousands of micro influencers. We want to find a lot of influencers. We want to contact a lot of people. We want to send a lot of products because this is how a worldwide brand should do it. Otherwise, we will not reach as much as we want. Now what can we do for that? One of the methods is to use Api Fi. Let's do an example. Right now, I go into Google and type site, cool, Instagram.com It will only give me results from Instagram.com Then I add the word tennis at the end of the address and press Enter. You now see all the tennis related results on Instagram. These results could be hundreds or even thousands. Normally, if you go on Instagram and type tennis, you won't find so many results because Instagram search results have limits and you will have a look at them one by one. We are going to use a way where you don't have to look at them one by one, but you can look at a lot of influencers at the same time we have done our search. I'm copying the search term and going to go Pipi. You can sign up for Epi Fi for free, and you can scrape $5 to scraping every month. As you can see on the left side, we have a limit of $5 every month. Now I click on Store and I click on Google Search Results Scraper. Here I search for site cool Instagram.com Space, Tennis a search term. And I say, bring me 1,000 results from ten pages, 100 results per page. And I press Save and Start. Now we will wait a little bit and Pipi will present all these Google results in front of us. Yes, we have completed this job in a process of 30 seconds with an expenditure of only 1.5 cents. Now I press Export Results, I select Overview and Excel. Downloaded. I will open this downloaded file on Google Sheets. As you can see, we can see all the results that Apple Fi puts in front of us. But there is only one thing we needed here, and that is the URL section. The URL section has found all the links on Instagram one by one and brought them to us. But we only need the usernames here, I don't want that part at the beginning of the username. I select the whole column. Click Edit, click Find and replace. In the fine section, I paste the Instagram domain at the beginning. I don't replace it with anything. So I click replace all, and Instagram is gone. Then I want to get rid of the slash at the end, and I click replace all again, and I'm done. Now I only have usernames. I am copying these usernames, which is worth explaining. By the way, as you can see here, you can see some irrelevant results. That's not a problem since we are doing a very comprehensive job. There will be problems like this. I have copied my column, I'm back in Api. I click on Store, I type Instagram in the search box. I select Instagram Profile Scraper. I scroll down and I click on Bulk Edit, And I paste my results here. Click on Set, and I click on Save and Start. Now Pipi will start collecting these usernames for us one by one. Yes, about 5 minutes have passed and we have 329 results, which means that the search was not enough. We need to search a bit more. I'm going to go to Google Search again, and this time I'm going to open up the word tennis a little bit more. I have added a few more words, and now I'm going to ask you to collect 20 pages for me so that it's about 2000 results on Google. Let's wait. We have got our results. I'm just going to quickly repeat the same process. I'm in Google Sheets. I scroll again until I find the URL I'm looking for. I found my URL. It find the replace, replace all. I'm also removing the slash sign control C. I came to Epifi again, I clicked on store Instagram, Bulk added, Set Event Start. Yes, our results are in, and it's up to 966. We have waited for about 8 minutes and our total usage is 0.7 dollar. We are still within the free usage limits. Now I'm going to download our results again. Press Overview, select Excel, and press Download. Now let's open this again in Google Sheets. Now we have the data in front of us. Who do I see? Full name, profile picture, username, postcount followers, count follows count. Private verified is business and biography. First of all, I take the biography and pull it to the far left. Because I will need to read and analyze the biography, I make it more readable. Like this, full name and biography are important. Now let's start with followers. I select all of them. Click on Data and create a filter from Create Filter and click on Posts Counts. I set conditions. I select greater than 100. This allows me to eliminate influencers who don't post a lot, who are not active. Then I click on Followers Counts again, I select greater than, and I select 10,000 I click on Okay, and I click on the column, and I click on A to. I say sort from A to that is from largest to smallest. At the moment I have sorted from the most micro to macro. It is important whether the account is private or not. I make sure it is false. Then I go to if it is important to me whether it is verified or not, I remove the true option because it could be a company that organizes tennis organizations or a company that organizes tennis tournaments. It could be verified, but I don't want verified. Then I go to business again. We don't care whether it is business or not. I scroll back again and now I have easily eliminated hundreds of influencers. I can look at the influencers I have one by one and make the right elimination. Usernames are here. I searched their usernames one by one on InstegramI, see if they're correct or not. Let's do an example. Right now I'm going to go down and randomly pick one example, Maggie, do tennis? Let's go to the instegramremgitennis. Maggie is a tennis player, is doing it on a micro level, but as you can see, her posts are getting attention, her reels get a certain amount of views. We think she might be the right influencer for us, of course, we haven't yet gotten to, does Meggie have fake followers? Is she a good fit for the brand or not? We will cover that in the next episode. Our goal right now is just to find influencers, not to check their compatibility. Maggie seems to be a good fit right now, Maggie seems to be the right influencer for us. We are looking at Maggie's bio. I see her bio that she is a content creator which is relevant keyboard for us. She says, passion. Let's do biography search right away. I hit clear and I type in content and I say Select all. And I look at everyone who has a word content in their bio. You can see that two other people besides Maggie have the word content in their bio. Let's visit these people now. As you can see, the page named Tennis Zones is a page that shares content related to tennis and it also looks relevant. Also looking at the other page, the tennis mentor also looks like a tennis related page. This means that I can find more relevant influencers than the words in the bios of the influencers I find. I'm going to tag these three pages as light green so that I know that these three are tennis related. Now let's go back to our other list. This way I can make quick eliminations in my list. Or if I find an irrelevant page, I can find relevant ones from the words it contains. In the same way, I want to show you a different method. When you come to the Instagram profile, you can see other relevant pages by pressing the button. Clic show all. As you can see, not all of them are relevant. For example, here I see every big pages, Clic show all. As you can see, not all of them are relevant. For example, here I see very big pages. They are not micro, but this is how you can find micro pages among them. For example, I go to tennis legend, This is not a micro page, but it still looks like a relevant page that I can use. You can also search for more relevant pages this way. What did we do in summary? We had a case study, we wanted to reach more people around the world. We did a special search on Google. We forwarded the search results to epifiee, received a dataset. We forwarded this dataset to amplify again, and this time we created an exile file, where influencers are filtered according to the number of followers they have, according to the posts they make, or whether their accounts are hidden or not, whether they are verified or not. From here, we can now find relevant or irrelevant influencers more quickly. As you can see, our list can go up to about 700 influencer. What I have done is I developed a system that can eliminate about 1,000 influencers, most of them quickly, which speeds up my work. See you in the next video, and goodbye. 26. Influencer Databases: This time in our series, we will show influencer databases. First of all, I want to point out that actually the whole difference is a technical difference. There is basically no difference between influencer databases and the tools that you can search for influencers that I showed you in the previous videos. Only these companies claim to have created their own influencer database. Other than that, the previous companies don't have explanation for this. You can go directly and use their tools. In this example, we will see three influencer databases. The first one is Influencers Dot Club. The second one is Beat Agency, which also serves as an agency. The third one is Pepsi, which I'm currently using free trial. Let's start with the first one. First of all, you cannot do any filtering in Infusers club. You leave your company e mail to the influencers club. They contact you one on one, Have a face to face meeting. And at the end of this meeting, they show you how many people they can offer you with the influencer criteria you are looking for and charge a fee per influencer. I always recommend you to look at pricing section before meeting with such companies. Here you can see how much they charge per inflocer, per influencer with each E mail I mentioned. First you have a meeting, then they get back to you with a sample list. Then you can pay your fee and get the fullest. You can think of them as an agency that actually does the process of finding influencers for you. The second company is Bit Agency. As the name suggests, Bit is also an influencer agency, but they can also help you to find influencers if you wish, and you request a meeting with them, just like Influencers Club. And then they will send you a list of influencers for a certain amount of money based on the results of the meeting. And you can be exempt from the process of finding influencers for a certain fee. Of course, I don't want to comment on how well they can find influencers or how much they charge. That's entirely between you and the company. Our third platform is Pepsi. It actually works like an influencer marketing platform. At the mut I can search and find influencers for free, but whenever you want to take action, the platform will charge you money. Therefore, it's not a platform. I recommend very much. Let's do an example right away. Let's click on Youtube. I come to the search section and I choose Fitness and Wellness. Click on the search button, it lists the influencers. For me, I click on one influencer, I see their information, I have to click on Upgrade to Gold to see their contact information. Or I have to manually search for this influencer on Youtube and access their information. Of course, since this is not practical, I will have to upgrade to Gold. And Gold membership charges me a monthly fee. It doesn't make sense for me to have a monthly fee, especially because I want to do this maybe one time. And I don't want to pay for this system every month because I'm going to do my influencer campaign again, maybe in three months, maybe in six months. It doesn't make sense for me to pay it every month. He is an alternative influencer marketing database, but the pricing policy doesn't seem to be very useful to summarize. In this video, we have seen that you can search for influencers, again through the influencer database. And these methods are similar to the methods we have covered in the previous videos. We searched Hep, I showed Bed Agency, I showed influencers Dot Club. You can find and visit all three websites in the resource section. There are many other influencer databases out there. They are not our only options. I will see you in the next video. Goodbye. 27. Find LinkedIn Influencers: Today we are going to talk about Linked influencers. What is the linked in influencer? They are usually B2b influencer, So we are talking about business to business. They talk about intercompany issues, for example. They can talk about environmentalism, innovation carriers or production chain. They usually cover cross company topics. And there is a very simple way to understand these B two influencers on Linton. Linton usually labels them as top voice as you can see in the example right now. It also shows you the topics they talk about with tax. So if you see at least top voice or talks about on a person, you can recognize that person as a linked in influencer. Then we also see below that the person has a high number of followers. We can call any person with more than 10,000 followers on Link an Influencer. Because you cannot see too many people with too many followers on Link. You cannot see too many likes, comments and shares. Therefore, these are sufficient numbers for us. When I scroll down, I see the activity section. For example, let's take a look at person's post here. 146 likes seven comments, 13 se comment 5021 comment 11 likes 31 legs, 59 likes 98 likes 373 likes 1140 Fords, which don't seem very high. These may seem very low on Ins, Gram, Tiktok and Youtube. But they are more important on linked them because they reach more specific audiences. For example, you can think like this, A company sells a software product to people working in IT department of hospitals. This software product is a product that only IT employees in the healthcare sector can purchase. Since the amount of sales you will make when you reach people is very high, the IT people are very valuable to you. Just reach these people already works for your company. It already has advertising value for you. You don't need to appeal to millions of people. You don't need to appeal to the consumers outside. It will be enough to reach the right people who make the right purchasing decision. Therefore, we do not aim to reach a lot of people in B, two influencer marketing. Now let's come back to our example. In Bea Peas example, I show two parts, top voice and talks about, first of all, let's see how to reach top voice. I click on Linked in, I click on Search, and I press Enter. I'm not actually searching for anything. Then I click on People. This allows us to see all the members on Linked. As you can see, there are now 900 million results and 900 million linked in members. Then I click on All filters. Scroll down to bottom, type in top voice, and click on Show Results. This gives me a list of 118 linked in influencers, the most search linked and influencers. I strongly recommend that you take a look at the linked influencers here. Because these people will answer your question about what the linked in influencer is. As you can see, she has over 10,000 followers and over 500 connections. We can see the topics she talks about here. This person is a linked in influencer. And we can understand in which areas this person produces content by looking at their activities, posts and comments. We want to be more specific. That is, we want to know which field a person really produces content. What do we do? Then I click on Search Again, press Entry without typing anything, and I click on People again. Again, our 900 million members are listed. I click on All filters. When I scroll down, I see a section called Talks about where we can search for the exact topic. For example, we just said IT. I just searched for IT information technology, and clicked on Show Results. As you can see, we have 13,000 people talking about this topic. As an example, I click on one of them and you can see that I have found a person who is talking about the topic I searched for. I can look at this person and see if they are a relevant influencer for me. Now, let's say we decide that Kevin is the right person and we want to reach him out. What should we do? I can message, but the messages are locked. I need to become a premium member to be able to message for one month. You can be a premium member for free and message people and then you don't want to pay for premium. You can reach these people on Linton for free. But you can also create a connection with these people on Linkedin and then message them. You don't have to use premium. I click on More and then connect. I can send a connection to Kevin. I can send Kevin my connection with a note. Or I can send it directly. As you can see, my connection to Kevin is now gone. If Kevin is regularly accepting people to pass on his connections on Linton, then I can contact Kevin on Linton. But there is a much better way, which is to contact Kevin via e mail. If my connection is to Kevin was accepted, I would be able to see Kevin's e mail addresses in the contact info section, but I can see it right now. There is a much more effective way. There will be e mail address that Kevin has shared at different points on Google. I will now show you how to access these e mail addresses. The tool we will use will be Salesquell. You can use Salesquell for the first five contacts for free. We are going to do a test right now as an example, Going to download Chrome extension for sales cell and go to Kevin's profile. Yes, I have installed my Chrome extension. I click on Sales Scull as you can see here. And then I click on at Kevin. Now I can see Kevin's e mail address on the screen. I can contact Kevin directly by sending an e mail to his e mail address. When I click on Bea, I can easily see both her company e mail and her personal e mail. Thus, I can reach all of these people to be GDPR compliant. However, I would like to make a clarification here. Although you can find these email addresses through sales cell, please make sure that these E mail addresses are GDPR compliant. There is no responsibility on sales squeals or my part. Also, this is not an advertisement for sales squeal. This is a tool that I use completely free of charge. There are many similar tools, you can use this one if you want. Today, we have learned how to find linked in influencers. How to find linked in influencers who are talking about relevant topics. And even if we can't connect with these people, we can find their e mail addresses and contact them. In the following sections on how to contact influencers, we will already cover how to send messages and e mails to these people until then. Goodbye. 28. Influencer Platforms: I'm here with the next video, we will talk about platforms. In this video, there are four platforms we will be talking about. Aspire of Influence.com Hype Auditor.com These four platforms are very similar to each other. Apart from this, there are also many influencer marketing platforms. What are the difference between these four platforms and the influencer search tools we have processed in the previous video? First of all, the platforms do not only allow you to find influencers, their purpose is to solve all your problems in influencer marketing. In other words, you can find influencers, contact information of influencers and contact with them, Emil, direct Message, or SMS. These platforms also determine the prices of influencers for you and negotiate with them. They can also give a content brief or comprehend the briefs you have given. They can also pay influencers or analyze the metrics and tell if your campaign is successful or not. Of course, we cannot claim that they give all of these services successfully. These are their claims. But if they can do it successfully, it might be a very useful tool for us. Now I'm going to show you only how these influencer platforms provide us with a solution for finding influencers. In the following videos, I will mention the platform separately as a founder of an influencer marketing platform. First of all, let's start with Aspire. When I click on the platform view button and inspire a section called Influencer Search appears, I will just press the Influencer Search button. As you can see, you can't use it directly because usually such platforms work with big budget customers by requesting demos. If you don't have an accountable budget, you probably won't be able to work with such platforms. At the bottom of the demo, as you can see, there is an influencer filtering section. In fact, they work exactly the same logic as the tools we use. It asks you to select an age range, a channel, a location, and a range of followers, and then it filters your influencers. After that, it shows you the metrics of these influencers that are filtered. If you're satisfied with the metrics, you will be moving on to the next stage, which is communication with influencers. In other words, you can actually think of it as a platform that allows you to manage a number of manual processes that we are process in the education. But of course there will be a fee for this. If you provide this fee, you will be able to use the service or as I showed you in the training, you can manage the same process yourself. The next platform that allows us to find influencers, similarly, is affluence. I come to the platform again and I click on the Find Influencer button. Here we encounter the same logic again. Influencers are filtered, metrics are analyzed, and then relevant influencers are found through these filters in order to be included in the campaign for my next tool, Influence.com I will click on Business button. And when I scroll down, I will again see that influencers are filtered the same way. Basically, if all them work properly, we can say that all of them works with the same logic and they might come up with the same or similar results. The next platform is hypoditor. Again, I will go to the platform section. Click on Discovery Influencers button. I can see that I'm able to filter influencers, channel, audience, location follower, and engagement rate. Same way as the other platforms. All platforms say that I need to request demo because they are not willing to work with low budget brands. But if you have a big budget, want to hand over some of your work to the platforms. And have no problems with increasing your budget. Because of it, there is no restraint for you to use these platforms. As you can see, I talked about four platforms. You can find influencers by using these platforms or you might as well use the methods I showed in the previous videos. Fundamentally, both techniques will be efficient to find influencers. The only difference is that these platforms are only suitable for big budget brands, and the manual methods I showed are for nearly every brand. Please do not forget that all of these platforms have alternatives. Research about different platforms. I strongly recommend you to choose the one with the optimum price and the one you can find the best quality content creator. Why do I not talk about the platform I created? Because my platform in Flip.com is not yet into service globally, but only in the Turkey market. And that's it for platforms. Video. I will see you in the next video. Goodbye. 29. Section 5: Outro: Congratulations, you have made it to the end of the section and I hope you find it informative and helpful. We have covered a lot of ground in finding thousands of influencers instantly using different tools with various use cases. In summary, we have learned how to use Tiktok Creator Marketplace tool. So inflect Twitter advanced search, Pipi and other tools effectively to find the perfect influencers for your brand. By leveraging these tools, make your marketing efforts more efficient and effective. Remember to keep experimenting and refining your approach until you find the perfect fit for your brand. As always, if you have any questions or need any help, do not hesitate to ask your question from below. Thank you for watching. In the next section, we will be discussing how to filter the influencers that we have found and select the ones that are right fit for your brand. See you there. 30. Section 6: Pick Right Influencers: Welcome to the Peak Right Influencers Section. In this section, I will guide you through the process of selecting the best influencers for your breath. I have created a downloadable checklist for you to use, which will help to keep track of the important factors to consider when choosing an influencer. I know it's a bit long, but this will help you to understand overall problems that companies face when choosing influencers. You can download the sheet as a CSV or Excel. We understand that the influencer selection process can be time consuming. We have divided it into seven videos which are arranged in a logical order. These videos cover the following topics. Engagement rates, fake detection, free tools to calculate engagement, account quality, target audience branding, sampling, affiliate and payment and risk assessment. By watching these videos, you will gain valuable insights into how to identify the right influencers that will fit your brand and avoid costly mistakes. So let's get started. 31. Engagement Rate & Fake Detection: Hi everyone. Welcome back to our course. In this video, we are going to talk about one of the most important metrics when it comes to influencer marketing, The engagement rates. So what is the engagement rate? In simple terms, it's a measure of how engaged an influencer's audience is with their content. Engagement differs from social platform to social platform, but in general, it is measured by using each action user takes, divided by number of followers. Such as it could be like comment liking, comment replying to a comment, Watching 100% of the video, visiting the profile, saving the post, sending the post to a friend, or any other action. Engagement rates differ from platform to platform or category to another category. On Tiktok, we generally see higher engagement rates, but on linked in, we see low engagement rates. Or food influencers might have higher engagement rates because people are asking something about recipes in the command section. However, real estate influencers may have low engagement rates because their contents may not be relevant to a wider audience. People outside of a specific region may not be interested in watching a video about home prices in that area. Additionally, real estate contents may be seen as too informative or lacking in entertainment. Value could make it less likely for people to engage with. Now let's talk about how to calculate engagement rates for Instagram. Engagement rate is calculated by taking the total number of engagement shares saves divided by the total number of followers, then multiplied by 100. For Tiktok, it is calculated by the total number of comments, shares and divided by the total number of followers, then multiplied by 100 for Youtube. It is calculated by taking the total number of comments and shares divided by the total number of views, then multiplied by 100 for Twitter. It is calculated by taking the total number of commands and **** divided by the total number of followers than multiplied by 100 for Linked in. It is the same like commands and shares on a post. Total followers refers to the number of followers the influencer has on their Linked in page. Now let's talk about relationship between engagement rate and fake follower detection. Typically, influencers with a higher engagement rate have a more engaged and loyal audience, which is a good indication that they have genuine followers. On the other hand, if an influencer has high number of followers but a low engagement rate, it may indicate that have fake followers or that their content is not resonating with their audience. By looking at the engagement rate, we can understand if an influencer has real or fake followers. This is important factor when selecting influencers for your brands. Simply, higher engagement rate, better influencer for us. In the upcoming video, we will explore to use free tools to accurately calculate an influencer's engagement rate, it is time to jump into computer and get started. See you in the next video. 32. Free Tools To Calculate Engagement: Welcome to the new video. And now we will analyze four different influencers from four different platforms and compare their engagement rates with the help of free tools. Our first influencer is Emily. Emily is an Instagram influencer who produces health content and she has 123,000 followers. Our second influencer is Melissa on Tiktok and she has 8 million followers on Tiktok. Our third influencer is a Turkish influencer or Kunschik. He has 10 million subscribers and usually produces entertainment content. Our fourth influencer is Bruce Bruce, is a micro influencer. He usually talks about finance on Twitter. We will now analyze these four influencers with four different tools. The first one is Hype Auditor. Hyp Auditor has various free tools on Instagram, Tiktok, Youtube, and Influencer Discover. Another one is Creator Discovery web extension of a platform called Green. Just go to the Google Chrome web store and search for Green. Then click on extension at the top and install it on your Chrome. The next one is Social Blades. On Social Blade you can look at various data from many different platforms. And the next one is Follower Audit, which we will only use for Twitter. Let's start with our first influencer. I click on the green extension that you can see on my mouse cursor and run it. It shows me Emily's various data. Also shows me Emily's engagement rate, which is 5% Let's see if other tools will show me the same data. I go to hypothet, scroll up Clic Instagram, Clic Instagram Audit and fake follower check. Then I paste Emily's name here, select Emily, and click on Check. When I scroll down, I see that Emily has a score of 50 out of 100, which is an average profile. There might be some fake followers or inactive users. But overall, Emily's profile seems to be in a good shape. And the engagement rate shows me 4% In previous tool, it showed five, here, it shows four. Since these numbers are close to each other, I don't see any discrepancy between the tools. Now let's move on to the next tool. I went to Social Blade and selected Instagram. Pasted Emily's username and searched. As you can see, Emily's engagement rate is 4.8 Since it is 4-5 I can say that the tools give close results. Here you can make a conclusion by observing Emily's other account metrics. For example, Social Blade gives Emily a B minus grades and Hype Auditor gives an average grade. We can say that these two sites are compatible with each other, but basically we cannot say that there is a problem with Emily's engagement rate. Of course, it is not good engagement rate, but it is not bad either. So Emily has passed the engagement test. Our next influencer is Melissa Emmy Influencer on Tiktok. So let's check Melissa on hypodorIventohypoditorI. Select Tiktok, Clic, Tiktok Account Quality checker and pasted Melissa's name here and click Check. When I scroll down, I see that Melissa's account quality is 68 out of 100, which is pretty good. Hyp Poder gave it a good rating and her engagement rate is 10% That's pretty good either. Which means that Melissa's followers are engaging with Melissa's content, liking, commenting, watching her videos. Melissa is addressing the right audience. Therefore, Melissa passed our test. Orc has 10 million subscribers on Youtube and Orc producers entertainment content in Turkish. At the same time, when I click on green extension, I can see how many millions of views Orcs videos have on average. Let's look at Orcs data on Social, Blade and Hypodor. I went into hypodor, select Youtube and clicked on Youtube Channel quality checker. I pasted Organ Schema's name and click Check. Scrolling down I see that organ scored 84 out of 100, which is a pretty good score. Let's take a look at Organ's engagement. This time I click on Youtube Engagement Rate Calculator, Paste Organ's name, and click on Check. As you can see, Organs engagement is average 3.58 This is not bad for us. It means that Orkus viewers are actually engaging with organ's content. But there are some inactive or fake users. But organs still passed our tests. Now let's check this on social it. I select the platform Youtube and paste the user name organ schema and search for it. As you can see, I get different data here. Or Kun is the eighth largest Youtube channel in Turkey and according to Social Ate, his rank is B plus. That's pretty good rank. From here I can analyze different data on Youtube channels whenever I need it. Now we move on to the next influer. Bruce Bruce is an influcer who produces financial content on Twitter and we will use a different tool for Bruce. Our tool is called Follower Audits. On follower audit, I paste Bruce's username and I click on audits. It doesn't give me any information about engagement rate, but it shows me similar metrics. For example, 78% of Bruce's followers are active and 3% are verified users. The remaining 5% are fake followers and the 13% are inactive users. This is not a very high percentage. For me, most of the users are active and follow Bruce and engage with this content. Bruce passed the test for us. On the right hand side, I can see Follower Ads own scores where 88 is a pretty good score. If I scroll down, I can observe different metrics here and analyze Bruce better. But for now, Bruce has passed our test. Yes, in this video, we have seen how we can look at the engagement rates on four different platforms very quickly. So you can see the influencers followers are fake or inactive. The higher their engagement rates, the better for us. Do not decide whether or not to work with an influencer without using the free tools I showed in the example. In the next video, we will talk about other important things to look for, influencers accounts. See you soon. 33. Account Quality: Hi everyone and welcome back. In today's video, we're going to talk about the first item on our checklist for choosing the right influencer account quality. This is a crucial step in the process of finding the right influencer to work with as it can determine the success of your campaign. So the first question on our checklist is, are you confident that the influencer has real followers and not purchased or fake followers? It is important to remember that having a large following doesn't necessarily equate to a higher engagement rate or real influence. That's why it's essential to verify authenticity of the influencer's follower. Second question, what is the engagement rate for the influencer? What the engagement rate tools say? Is it good or is it suspicious? It is not just about the number of followers for an influencer has, but also how engaged their audience is. High engagement rates mean that the influencers followers are genuinely interested in their content and are more likely to take action when it comes to your brand. To check or uncheck the questions above, I highly recommend you to watch the previous videos before we talked about the engagement rate and test influencer's account quality. The third question is, does the influencer's content meet your brands quality standards in terms of video and audio quality, editing skills, product reviews, storytelling, and overall production value. You want to make sure that the content produced by the influencer is consistent with your brand quality standards. It is also important to note that the quality of the influencer's content can impact the engagement rate of their audience. Lastly, have you checked relevant influencers? By using the tools we have covered in the previous lecture, It is important to take a comprehensive approach to influencer research and not just rely on the tool or metric, use a combination of tools and manually check the influencer's profile to get a more accurate picture of their account quality that's set for today's video on account quality. Remember, taking the time to research and verify influencer's account quality can save you from a lot of headaches and ensure the success of your campaign. Thanks for watching, and I will see you in the next video where we will be talking about target audience demographics. 34. Target Audience (Demographics): Hello everyone and welcome back. In this video, we will be discussing the second category in our checklist target audience. As you know, choosing the right influencer is crucial to ensure that your brand's message is reaching the right people. In this video, we will be exploring how to determine if an influencer's audience, demographics, align with your brand's target audience. Let's start by looking at the first question in this category of our checklist. Does your brand have a specific target audience age that you need to reach through influencers content? When it comes to targeting a specific age group, you want to make sure that the influencer's audience falls within your target range. For example, if your brand is promoting a new line of toys for toddlers, you will want to look for influencers whose audience demographics include parents or caregivers of young children. On the other hand, if you're promoting a new luxury car model, you might want to target an older age group with a higher income. The next question is, in this category, does your brand have a specific target audience, country or geographic location that you want the influencers audience to be based in? Let's say you are a tourism company based in Greece and you want to promote your travel packages to people living in UK. In this case, you would want to find influencers who have a significant following in the UK and create content about Greece. This way you can effectively reach your target audience and increase the chances of converting them into customers. The third question in this category is, does your brand have a specific target audience? Gender? Does the influencers audience demographics match your target market? If your brand has a specific gender target market, it is important to ensure that the influencers audience demographics align with your target gender. For example, if your brand sells B two products for men, you will want to look for male influencers with a predominantly male audience. The fourth and final question in this category is, does your brand have a specific target audience, language, The influencers audience primarily speak that language in your brand operates in a specific country or region with a specific language. You want to make sure that the influencer's audience primarily speaks that language. This can be determined by analyzing the language used in the comments. That is it for this video on target audience. I hope this information was helpful in your search for the right influencer for your brand. Stay tuned for the next video, where we will be discussing the third category in our checklist branding. Thank you for watching. 35. Branding: Hi everyone. Welcome. Today we're going to talk about branding and how it plays a crucial role in influencer marketing. As you can see, there are a few questions you need to consider when it comes to branding. First of all, does the influencer's content align with your brand's messaging and values? This is important because if an influencer's content doesn't make your brand's messaging, it can harm your brand's reputation. Here is an example of what I mean. Let's say your brand promotes a healthy lifestyle and you want to collaborate with an influencer who promotes junk food on their social media platforms. This is a mismatch can harm your brand's image. It is essential to choose an influencer whose content aligns with your brand's messaging. The next question to consider is whether you require the influencer to show their face in the content. It is essential for your creative to have an influencer with a specific look or appearance. This is crucial if your brands image can also depend on the influencer's appearance. Here is an example. Let's say you're a beauty brand and you want to collaborate with an influencer to promote your new makeup line. But the influencer doesn't want to show their face in the content. This can harm your brand because customers want to see the product being used on a real person. Lastly, do you require the influencer to use a specific type of voice or tone in the content? It is crucial for your creative to have an influencer with a particular speaking style or accent. This is also important if your brand messaging can depend on the influencer's tone or voice. Now let's talk about content rights. Some brands want to full control over the content produced by the influencer, because we might want to use the content as ads or testimonials. It is important to discuss and agree on the terms of content rights before starting a collaboration. These are the questions you need to consider when it comes to branding. Make sure you choose the right influencer whose content aligns with your brand's values and messaging. That's all for today's video. In our next video, we will talk about sampling affiliate and payment. 36. Sampling, Affiliate, and Payment: There. In this video, we will be discussing sampling as a way for influencers to collaborate with brands. Sampling is a great way for brands to get their products in front of influencers and their audiences. And for influencers to try out new products and share their opinions with their followers. It's worth noting that companies can do both sampling and fixed fee payments, or an affiliate payment. For example. They could offer influencers a fixed fee for creating content featuring the product they received through sampling. Or could offer an affiliate link for the influencer to promote the product to their audience. Many influencers across different platforms such as Instagram, Youtube, Tiktok, and Twitter, participate in sampling collaborations with prints. For example, beauty Youtubers might receive make up samples to try out and review on their channels, or fitness influencers might receive workout gear to feature their Instagram post. Let's watch and see some Reals and Tiktok. Hello. I just got my first box from Influencer. I'm not for sure what's in it, so let's open it and find out. Okay, I don't know much about this but the box is really pretty. Okay, that's kind of neat. Let's try it out. Okay, I'm getting some like Jasmine with vanilla and coconut smells really good. Honestly, not sure what this goes for but I really like the bottle and I really like the sent thank you influencer. If you're a brand interested in doing sampling for your own products, there are a few ways to approach it. One way is to reach out to individual influencers and offer to send them your products in exchange for a review or future on their platform. Another way is to work with influencer marketing agencies that specialize in connecting with brands, with influencers for sampling and other collaborations. Finally, you could create your own sampling program where customers can request samples of your products through your website or social media channels. But don't worry, we will cover the later. All sampling can be a great way for brands to get their products in front of new audiences. And for influencers to try out new products and share their opinions with their followers. And that's it for this video on sampling. I hope you find this information helpful. And stay tuned for the next video. 37. Risk Assessment: Hello, and welcome to the lecture on risk assessment. When it comes to influencer marketing, it is important to make sure that you are not exposing your brand to unnecessary risk. Here are some things to consider. The first question is to consider is, does the influencer has a history of posting controversial or sensitive content? Important to investigate because you don't want your brand to be associated with content that could be seen as offensive or inappropriate. Before you begin any collaboration, make sure to research the influencer's past content and determine if it aligns with your brand values. The second question to ask is whether the influencer has any specific requirements or expectations for the collaboration process, such as exclusivity or non compete agreements. These types of agreements could potentially limit your brand's ability to work with other influencers or create content in the future. It is important to carefully review any requirements and make sure they align with your brand's goals and values. The third question to consider is whether influencer has ever used offensive language or promoted inappropriate content. This could be a major threat to your brand's reputation and should be taken seriously. Make sure to research the influencer's past content and determine if there are any red flags that could harm your brand. Lastly, it is important to investigate whether the influencer has worked with any competitors in the past and what are the outcomes. While it is not necessarily a deal breaker, it is important to be aware of any potential conflicts of interest and to carefully consider the risks before collaborating with an influencer who has worked with your competitors. And that wraps up our checklist for influencer marketing. I hope you find this video series helpful and informative. Remember, by following these guidelines, you can find the right influencer for your brand and create successful collaborations that drive results. Thank you for watching, and best of luck with your influencer marketing efforts. 38. Section 6: Outro: Thank you for watching video series on how to pick the right influencers. I hope you find the information and insights useful and informative. As a reminder, I have provided a downloadable checklist that summarizes the key points covered in each video. You can find the file in this section so that you can refer to it as quick reference guide as you work on your influencer marketing campaigns. Remember, when it comes to influencer marketing, finding the right fit is the key. From engagement trait and fake detection to account quality, target audience branding, to risk assessment. There are a lot of factors to consider. But by using the tips and tools we are provided, you will be able to make informed decisions that lead to successful campaigns. I hope that you found videos helpful and I look forward to hearing about your success stories in influence marketing. Thanks again for watching, and we will see you in the next video. 39. Section 7: Reach 100s of Influencers: There. And welcome to the section of our influencer marketing course. In this section, we are going to focus on how to reach influencers effectively. Throughout the session, you will learn various methods of reaching out to influencers, including e mailing, direct messaging, and contacting their managers or agencies. And to make things even easier for you, I have prepared some amazing downloadable resources that you can use right away to create your outreach messages. These files include to an influencer direct message, templates to any influencer e mail. Reach out templates. Reach out messages for managers or agencies. These resources will save you time and help you craft compelling messages that resonate with influencers and their representatives. We will also discuss how to personalize your outreach and build genuine relationships with influencers, which is crucial for long term success. So are you ready to connect with influencers the right way? Let's dive into this exciting section and start mastering the art of influencer outreach. 40. Emailing: There. And welcome to the next lecture. Today we are going to talk about emailing influencers and how to get their attention. Let's dive in verified influencers e mails. First things first, let's talk about verified influencers, e mails on Instagram. You can find the email in the profile bio or by clicking the e mail button, or sometimes it could be in the link in the bio. But note that the email button you see on the screen is not showing up on web version of Instagram. Make sure to check it on Instagram app on Tiktok. It is somehow hard to reach e mails in bio, but can still find it on the bio. The most effective way is via Tiktok creator marketplace. As we have covered in the previous section, it is also worth checking their Instagram page, since many Tiktokers use Instagram and may have their e mail listed there on Youtube. Go to Profile, click on About. Under the details section, you will find via e mail address pattern on Twitter. Check the profile bio. If you can't find it, you will probably find it on the link. Click the link, scroll through bottom, and get e mail on Facebook. We are going to do the same thing, check profile page and check the about section. Then you will find it. If you still can't find it, a quick Google search might help e mail templates. Now that you know where to find influencer e mails. Let's talk about email templates. I have created 20 influencer which are templates for you to use. You can use them directly or get inspired by them. You can find the document in the next lecture, sending the e mail. When sending an e mail, it is crucial to personalize it. Use their name and reference their content or recent projects. If you need to reach too many influencer, consider using bulk emailing tools like Woodpecker.com outreach or Mas. Always schedule your e mails to be sent at the right time. Follow up. Let's talk about follow up e mails. A follow up e mail is a polite reminder E mail that you sent after your initial e mail. If you haven't received a response, it is crucial to always use follow up e mails, as sometimes the influencer may miss your initial e mail or forgot to reply. I recommend sending two follow up e mails to ensure that you have exhausted all avenues. That's it for today's video. I hope you find it helpful and that you feel confident in reaching out to influencers via e mail. Remember to always personalize your e mails. Use bulk e mailing tools if necessary, and follow up if you don't receive a response. Good luck with your influencer outreach. 41. Direct Message: Hi everyone. In this video I'm going to talk about direct messaging as a way to reach out to influencers. I think that direct messaging can be a very effective way to connect with influencers and get them interested in working with you. Let's get started. Firstly, I have created an influencer direct message template for you. It contains 20 direct messages that you can use directly or get inspired by when reaching out to influencers. You can find this document in the next lecture. Now you can send a direct message to everyone on Instagram. Same thing applies to Facebook. On Tiktok, you can only send a direct message to some people. Same thing applies on Twitter as well. On Linkedin, you can send a direct message to people you have a connection with. However on Youtube, you cannot send a direct message shortly. It depends on platform to platform. But if we have a chance to send a message, we should do it when sending a direct message. Don't just send one message and leave it that try to send a follow up message message a few days later. This is particularly important if you haven't received a response from the influencer yet. I recommend sending follow up message in case they missed the first one or got busy with other things. It is also important to use your company page by messaging. However, if the influencer doesn't see your message, you can use your personal account to send a direct message. Remember two is bigger than one. To increase the chances of getting a response, try to personalize your message. Don't just copy and paste the same message to every influencer you want to work with. Use their names or include something related to their content, your message. This shows that you have done your research and are genuinely interested in working with them. One thing you should avoid spamming. Sending too many messages a day might temporarily ban your account or ban your messaging feature for a while. Social platform has different limitations and they don't exactly disclose how many messages you can send per day. The best thing to do is to divide your messages into days. For example, you can send five direct messages a day for a week, which will allow you to reach 35 influencers by the end of the week. Finally, I want to emphasize that you should not use auto messaging tools. Social platforms do not want you to use third party automations. And it is a policy violation that could get your account banned. Instead, type your message yourself or PM pasted from your notes. That's it for today's video. I hope you find this information useful. Remember, direct messaging can be a great way to connect with influencers, so don't be afraid to give it a try. Thanks for watching. 42. Agencies Menagers: Hello everyone. In this lecture we will be discussing how to reach out to influencers through their managers or agencies. As an expert, I have seen firsthand how working with a manager or agency can streamline the process of collaborating with influencers, especially when it comes to larger scale projects or dealing with high profile influencers. I will be sharing some real life examples explaining when you should consider reaching out to managers or agencies and providing guidance on how to and where you can do this Less divan when to reach out to managers or agencies. There are several scenarios in which you might want to reach out to an influencer, manager or agency rather than the influencer directly. These includes, number one, when the influencer is represented by a management company or agency. In these cases, the agency will typically handle all collaboration requests on behalf of the influencer. Number two, when the influencer has a high volume of followers, I mean macro or mega influencers, making it difficult for them to manage their inbox and respond to all messages personally. Number three, when you are looking to collaborate on a large scale project, such as a sponsored content series, product launch, or events. In the cases, a manager or agency can help ensure that the collaboration runs smoothly and that all parties are aligned on expectations and deliverables. Number four, when you're unsure of the influencer's availability or require a more professional negotiation process. The difference between working with a manager or agency and directly with the influencer, there are some key differences between working with an influencer's manager or agency versus working directly with the influencer cost. When working with a manager or agency, there might be additional fees involved as they will take a commission for their services. However, this can be offset by the added value they bring in terms of negotiation contracts and ensuring the collaboration runs smoothly. Professionalism, managers and agencies typically handle multiple clients and they have a vested interest in maintaining a professional relationship with Prince. This can lead to a more streamlined and organized collaboration process. Negotiation. A manager or agency has experience in negotiating contracts and fees on behalf of their clients. They can help you secure the best deal for your collaboration while ensuring that the influencer is a fairly compensated access to a wider network. When you work with a manager or agency, you gain access to their entire Rostro clients. This can open up opportunities for future collaborations and help you build relationships with multiple influencers in your niche. Legal and contractual support managers and agencies are well versed in legal matters related to influence marketing, such as contracts, usage rights, and disclosure requirements. This can help protect your brand and ensure that all parties are compliant with relevant regulations. Despite these benefits, working directly with an influencer can have its own advantages, such as potential for more personal connection and possibly lower costs. Ultimately, best approach will depend on your specific needs and the nature of the collaboration. Personally, I prefer to work with the influencer directly. How and where to reach out. Now let's discuss how and where you can reach out to managers or agencies. Here are three methods to consider. Check influencer's social media profiles or website for contact information. They will often list their management or agency's e mail address or phone number. For example, on Instagram. You can often find this information in the influencer's bio. Let's take a look at couple of real life examples. An influencer Gabriel, has his management contact listed in his Instagram bio as his username at Viral Nation, Talent.com If you copy the domain name after at, you can find the agency website as well. Let's say you don't have influence to reach, you can directly find an agency from Google, for example. Gleam Futures represents several lifestyle influencers. You can find their contact information on their website under the contact section, where they provide an e mail address for collaboration inquiries. I also want to mention platforms like IMDB for actors and celebrities. Or platforms like social Bakers for other influencers to find contact information for their representatives. These specialized databases provide comprehensive information on professionals within specific industries or niches, making it easier to find contact details for managers agencies. By leveraging these resources, you can streamline your outreach efforts and increase your chances of successful collaborations message templates. In the next lecture, I will be providing you with some message templates that you can use as a starting point when reaching out to managers or agencies on behalf of your brands. These templates will help you convey your intentions and goals in professional and effective manner. That's it for this lecture. Remember, reaching out to an influencers, manager or agency can help streamline the collaboration process, especially when dealing with high profile influencers or large scale projects. See you soon. 43. Section 7: Outro: Fantastic job on completing this section of our influencer marketing course. You have now learned various methods to reach out influencers effectively, such as e mailing, direct messaging, and contacting their managers or agencies. With the help of the downloadable templates we provided, you are well equipped to create engaging outreach messages that capture influencers attention. Remember, personalization and building genuine relationships are the keys. As we put these techniques into practice, keep in mind the importance of adapting your approach to each influencer and their unique audience. As we move to the next section, we will explore how to create winning influencer marketing strategies and campaigns that drive real results. I look forward to see you there. And together we will take your influencer marketing skills to the next level. See you. 44. Section 8: Briefing Influencers & Creating Campaign: Welcome to the section of our influencer marketing course. In this part of course, we will be focusing on briefing influencers and creating campaigns that are tailored to various social media platforms. As you know, influencer marketing is a powerful tool for promoting your brand. And the success of your campaigns depends on the clarity and effectiveness of your briefs. Throughout the session, we will cover topics such as setting goals and objectives for your influencer campaigns. Finding inspiration through platforms like Tiktok, Creative Center and Library. Understanding the different types of briefs based on influencer marketing. And providing real life examples, balancing brand intervention and influencer content, and allowing for creative freedom. Tailoring briefs for specific platforms including Tiktok, Instagram, and Youtube with a special focus on Tiktok Challenge. By the end of the section, you will have a deeper understanding of how to create effective briefs for influencers, ensuring that your campaigns resonate with target audience and help you achieve your marketing goals. Let's dive into our first topic, setting goals and objectives for your influencer campaigns. Let's start. 45. Setting Goals & Objectives: Welcome to the Setting Goals and Objectives video. In this video, I will discuss the importance of setting clear goals and objectives for your influencer campaigns. I will also showcase real life examples and case studies to help you better understand how to set effective goals for your campaigns. Let's get started. Types of goals and objectives. Some common goals and objectives for influencer campaigns include increasing brand awareness. Objective focuses on expanding your brand's visibility, reaching the potential customers, and growing your brand's social media presence. Example, fashion brands revolve successfully, increase their brand awareness through influencer marketing. They invited fashion influencers on a luxurious hashtag. Revolve around the world trip, where influencers wore and promoted revolve clothing while posting content across social media channels. This campaign caught attention of followers, showcasing revolves clothing line, and driving engagement. Let me show you hashtags first, then the content on the step, the mommy stated in the Shaking books, the Thing on the, I let them driving sales. The main goal here is to convert potential customers into buyers, generating revenue for your business. Example, Daniel Wellington, a watch brand, successfully collaborated with multiple influencers to drive sales. They provided influencers with unique discount codes to share with their followers. This strategy not only intensifies followers to purchase Daniel Wellington watches, but also allowed the brand to track the success of each influencer's campaign. Growing social media following this objective aims to increase the number of people who follow your brand on various social media platforms, creating a larger audience for your future campaigns. Example, make up print, Anastasia, Beverly Hills, Grieve, their Instagram. Following significantly by collaborating with build influencers, They send influencers their latest products which influencers then used to create makeup tutorials, reviews, and looks for their followers. This approach increased the brand's visibility and attracted new followers to their social media accounts. In summary, setting clear goals and objectives for your influencer campaigns is essential for your success. By learning from real life examples and case studies, you can effectively set goals for your own campaigns and achieve the desired outcomes. In our next video, we will explore how to find inspiration for your influencer campaigns using platforms like Tiktok Creative Center and Facebook at library. Stay tuned and happy learning. 46. TikTok Creative Center: Welcome to the Tiktok Creative Center video. In this video, we will explore Tiktok Creative Center, an excellent resource for finding inspiration for your influencer marketing campaigns. We will discuss how to use this platform and showcase some examples to help you generate creative ideas for your campaigns less Divan. Tiktok Creative Center is an invaluable resource that allows you to explore successful ad campaigns and creative trends. On Tiktok is divided into two main sections, Inspiration and trends, where you can discover a wide range of ad formats, creative ideas, and case studies to inspire your own influence, marketing campaigns. How to use Tiktok Creative Center and Sections. To access Tiktok Creative Center, you should check this website. Ads do Tiktok.com slash business slash Creative Center. Then you can browse through the inspiration and Transection inspiration section. This section showcases successful ad campaigns and provides insights into what made them work. You can learn from these examples and apply similar strategies to your own campaigns. For example, if you are a game company, move on to the Inspiration section. Click on Creative Insights. And you will see game companies ads there. Click through rates, Tu rates, and other metrics. For instance, let's click on related videos for gameplay failed and voice some best performing ads. Now let's look at the Showcase section. Click on Inspiration, then Showcase. Choose all Regions, and then select your category. Let's choose clothing and accessories. And as the objective, you can now see great examples that you can get inspired by S. As an example trends section. In this section, you can find the latest creative trends on Tiktok, such as popular video formats, music and effects. Keeping up with these trends can help you create engaging and relevant content for our campaigns. For instance, Motor trends, choose hash text. Select the United States as the region and choose the industry as baby and kids. Let's look at the last days, popular hashtags. As you can see, the gender reveal hashtag is the number one trend indicating that people enjoy this type of content. It seems like a great opportunity to create influencer content about gender reveal. If you are a brand selling baby products, click on See Analytics. And now you can view Total views, posts, interest over time, and related videos. For inspiration, let me show you one. Then you can see audience insights, which are very helpful for your brand to determine whether this is the right audience target or not. Lastly, you can see creators who post about gender reveal hash tag, which is a great opportunity to find new influencers. And that's it for our exploration of Tiktok Creative Center. By using this amazing resource, you can find valuable insights, examples, and trends to inspire your influencer marketing campaigns. Don't forget to stay up to date with the latest trends and explore new ideas regularly. In our next video, we will dive into another great source of inspiration, Facebook, at library. See you there. 47. Facebook Ad Library: Welcome to the Facebook Ad Library video. In this video, we will explore Facebook Ad Library, another excellent resource for finding inspiration for your influence marketing campaigns. We will discuss how to use this platform and showcase some examples to help you generate creative ideas for your campaigns. Let's get started. Facebook Ad Library is a useful tool that allows you to explore and search for your ads across Facebook and Instagram. You can find information about the ads and the company running those ads, which can help you get ideas for your own influence marketing campaigns. How to use Facebook Ad Library To access and use Facebook Ad Library? Follow these steps. Visit Facebook Ad Library website, Facebook.com slash ads slash library. Use the search part to search for your ads by country, ad category, and keywords. For example, let's select United States as country, All ads as category and type chocolate. Now we can see as about chocolate running on Facebook or Instagram in United States, I see an influencer promoting a chocolate supplement brand, FX chocolate. Click on See at Details and watch it. I have been loving FX chocolate lately. First off, how cute is this packaging. And it combines 3 milligrams of melatonin and 100 milligrams of five HTP. Now, green is different than other supplements. It contains no glucosa, it contains just the right amount of melatonin. No more is not necessarily better. It helps make serotonin. The serotonin becomes melatonin which helps you sleep. It's made of just three simple ingredients. It's also vegan, gluten free, keto friendly, and includes nothing artificial. This is like the best step you can do the same depending on the product niche. Let's search different evers. Imagine you are a fitness print looking for inspiration for your next influencer campaign type Fitness into search part. And you will see a wide variety of ads from different prints Clic specific to see more details such as a creative targeting and performance. Analyze these elements to understand what makes the ad successful and how you can apply similar strategies to your own campaigns. That concludes our tour of Facebook ad library, which with this powerful tool at your disposal, you can find valuable insights and examples to inspire your influence marketing campaigns. Remember to explore and analyze regularly to stay up to date with the latest trends and strategies. I hope this video has been helpful and we wish you the best lack with your future campaigns. See. 48. How To Brief Properly?: Welcome to the general brief video. In this video, we will discuss the various types of brief used in influencer marketing. And provide examples to help you understand the importance of a well crafted brief in achieving your campaign goals. Let's live in what is a brief. A brief is a document that provides clear instructions and guidelines for influencers, helping them understand the goals and objectives of a campaign, key messages, and the brand's expectations. An effective brief is essential for ensuring that influencer's content aligns with your brand's vision and resonates with the target audience. Different types of briefs, there are several types of briefs that can be used in influencer marketing, depending on the platform, campaign objectives, and influencer's role. Let's explore some of the most common types of briefs and keep your brief short. Influencers like it that way. This type of briefs focuses on having the influencer create content around reviewing a specific product. The goal is often to drive product awareness, showcase the products features and benefits, and provide an honest opinion to help the audience make informed decisions. Example, a tech company partnering with the Youtuber to create an in depth review of the latest smartphone, highlighting its unique features and sharing their personal experience using the device brief. In this collaboration, we would like you to create a ten minute video reviewing our latest smartphone, the X, Y smartphone. Please discuss its unique features such as the advanced camera and long bad life. Share your personal experience using the device. Remember to provide your honest opinion and encourage your viewers to leave their thoughts and the comments. Sponsored content briefs involve influencers creating content that features the brand or its products in a more subtle and organic way. The goal is typically to increase brand awareness and create a positive association between the influencer's audience and the brand. Example, a fashion brand partnering with an influencer on Instagram to create a series of outfit posts featuring their clothing, with the influencer tagging the brand and mentioning their collaboration. In the captions brief, we would like you to create three Instagram posts featuring outfits styled with our clothing items. Please include a mix of casual and formal looks. And remember to take our brand and use the hashtag, our brand style in your captions. Additionally, briefly mention our collaboration and any thoughts you have on the pieces you are showcasing. Event participation, brief. In this type of brief, influencers are invited to attend or participate in a brand event, such as product launch conference or special promotion. The goal is to leverage influencers presents to increase the event's visibility and reach a wide audience. Example, a build brand. Inviting a group of influencers to attend lunch of their new skincare line. Asking them to create content about events and share their experiences with their followers. Brief. We would like to invite you to our upcoming skincare lunch event. On some date during the event, we ask that you create Instagram stories, documenting your experience, showcasing the new products, and sharing your thoughts. Please don't forget to mention your social media channel at your brand page in your stories giveaway or contest brief. This brief involves the influencer hosting a giveaway or contest on their platform, encouraging audience engagement and participation. This goal is often to increase brand exposure, drive engagement, and generate excitement around the brand or products. Example, a fitness brand partnering with a fitness influencer to host a giveaway on Instagram, with the prices being a selection of the brands workout gear and supplements. Brief example, we would like you to host a giveaway on your Instagram account offering a selection of our workout gear and supplements as prices in the giveaway post. Please explain the rules for entering such as following our brands account, liking the post and friends in the comments. Be sure to highlight the value of the price package and emphasize the benefits of our products. The giveaway will run for one week and we will provide you with the winners information for you to announce at the end of the contest. And that's it for our discussion on different types of briefs in influencer marketing. By crafting clear, concise, and engaging briefs, you can ensure that your influencer campaigns are successful in achieving your goals and reaching your target audience. Stay tuned for the next video, where we will discuss the role of brand intervention in influencer marketing briefs. 49. Content Intervention: Welcome to the intervention video. In this video, we will discuss the role of brand intervention in influencer marketing briefs. And provide examples to help you understand the how brands should intervene in the content creation process. Let's get targets. What is brand intervention? Brand intervention refers to the extent to which a brand gets involved in the content creation process for influencer campaigns. This could range from providing a detailed script and guidelines for influencer to follow. To giving the influencer full creative freedom to promote the brands in their unique style. When to intervene, the level of brand intervention depends on several factors. Such as the influencer's experience, the brand's objectives, and the type of content being created. Let's take a look at some examples to better understand when and how brands should intervene in influencer marketing briefs. High intervention script example, a brand collaborating with a micro influencer who may not have much experience in creating sponsored content or promoting products. In this case, the brand provides a detailed script for influencer to follow, ensuring that the key messages are communicated effectively. Brief example, in this collaboration, we would like you to create a three minute video discussing the benefits of our new Skincare products. We have provided a script for you to follow which includes the key points we would like you to cover. Please stick to the script as closely as possible to ensure that our brand messaging is consistent. We have also prepared a post description for you to use and determine the optimal posting time to maximize the engagements. Please make sure to enable comments on your post and tag the location. We are provided example a brand working with an experienced influencer who is familiar with promoting products, but may need some guidance on specific messaging or focus for a particular campaign. In this case, the brand provides a set of key points and guidelines for the influencer to incorporate into their content while still allowing for some creative freedom. Brief example for this collaboration, we would like you to create a video showcasing our latest line of athletic wear. We have provided a list of key features and benefits that we would like you to highlight, as well as some suggest talking points. However, feel free to put your own spin on the content and present the information in a way that feels authentic to your style and audience. Example, brand collaborating with a well known influencer such as Mr. Beast, who has a unique and recognizable content style that resonates with their audience. In this case, the brand trust the influencer to promote their product in their own way without providing strict guidelines or scripts. Brief examples. We are excited to partner with you for this collaboration and would like you to feature our product in one of your upcoming videos. We believe that your unique content, style and creative approach will resonate our target audience. So we are giving you full creative freedom to promote our brand in a way that aligns with your usual content. He could have promoted anything and he chose Carl's. I'm, this says picking up speed. Oh, we'll see. At the race. Oh, and I forgot to mention we're flying this blimp, over 150,000 people at the world's largest race car event. And Carl has no idea. Before I die in this blimp, I want to tell you guys about zip recruiter. We recently made a job posting on zipper recruiter and I want to call one of the candidates to interview He. Thomas, I saw your application on zip recruiter. Can you hear me? Yeah, I missed speed. Doesn't matter. Are here you right now? Yeah, because we're on uplift. How long have you been an editor for the level of brand intervention in influencer marketing? Briefs should be carefully considered as it can impact the authenticity and effectiveness of the content. By evaluating factors such as influencers experience, your campaign objectives and the type of the content being created, you can determine the appropriate level of intervention to ensure a successful collaboration. Stay tuned for our next video, where we will discuss specific brief examples for different types of influencer campaigns. See you there. 50. Breif Example: Ad Creative: Welcome to the creative video. In this video, we're discussing the importance of influencer generated content, IGC, for advertising campaigns on platforms like Facebook ads, Instagram ads, Tiktok ads, Twitter ads, and Youtube bats. When brands use IGC, they mainly focused on the quality of the content rather than the influencers audience or followers. That's because these ad platforms allow advertisers to target any audience they choose, ensuring that the content reaches the right people. We will talk about the concept of IGC and provide guidance on how to give briefs to influencers when you want them to create content for your ads. Tan what is influencer generated content? Influencer Generated content, or IGC, refers to content that is created by influencers and used by brands for advertising purposes. This type of content can be highly effective for ads because it often feels more authentic and relatable than traditional advertisements created by the brands itself by use influencer generated content. Using IGC for your ads offers several benefits such as authenticity. Influencers are skilled content creators and create content that feels genuine and engaging, making the ads more impactful, cost effective IEC can be more affordable than traditional at production, as influencers often have their own equipment and editing resources. Relevance influencers are skilled at creating content that align with current trends and interests. Ensuring your a relevant and engaging how to brief influencers for IGC. When briefing influencers for IGC, it is important to provide clear guidelines and expectations. Here are some key points to consider when creating your brief ad objectives. Clearly communicate the objectives of your ad campaign. Such as driving sales, generating leads, or increasing brand awareness. This will help the influencer to understand the purpose of the content and tailor the message accordingly. Platform requirements specify the ad platforms you plan to use. For example, Facebook, Instagram, Tiktok, or Google Ads. And provide any necessary requirements or guidelines for each platform, such as video, link aspect ratio, or text overlays. Brand guidelines provide the influencer with your brand guidelines. Including information on brand, voice, color schemes, logos, and any specific messaging you want to be included in the content content format. Specify the type of content you want the influencer to create, such as video, image or carousel Post, provide examples or inspiration to help guide the influencers create a process. Content restrictions inform the influencer about any content restrictions or guidelines they should add here in order to comply with at platform policies. For example, ask them to avoid mentioning or showing alcohol, cigarettes, drugs, crime, or using bad language as these topics or items could lead to the ad being rejected or banned from the ad platforms. Brief example, we would like you to create a 32nd video that showcases the benefits of our new fitness app. The objective of this campaign is to drive app installs. Please emphasize the ease of use and variety of workhouse available. We will be using this video as an ad creative on Insura antic talk. So please ensure the video meets the requirements for both platforms. For example, aspect ratio or video links. We have attached our brand guidelines and some examples of content be like for inspiration. I want to know how I went from this to this in just a few months. It was all thanks to the Mad Muscle app. This app provided me with a workout plan based on my goals and it also gave me a custom meal plans as well. You guys need to try that today. How do I burn calories? Use one. What if I don't have any equipment? What if I can't jump blues? And how do I train this one? Z one. And what about here? Z one. And what about this one? Use. How can I find a custom workout plan for me? Just get an on line code. Is there any more affordable option? Try this. Influence or generated content can be powerful tool for your advertising campaigns, offering authenticity, cost effectiveness, and relevance. By providing clear briefs and guidelines to influencers, you can ensure that the content they create aligns with your campaign objectives and resonates with the audience you will target via At Platforms Happy Advertising. Thank you for watching the brief example at Creative Video. Be sure to check out the rest of the videos in the scores to continue learning about influence marketing. See you in the next video. 51. Breif Examples: TikTok Challenge: Welcome. In this video, we will explore a popular type of influencer marketing campaign, Tiktok Challenges. We will discuss the elements that make up these campaigns and provide some examples of successful challenges. Tiktok Challenges are a great way to engage audiences and create viral content. Usually involve influencers performing a specific task or action and encouraging their followers to do the same. Here are some key elements of successful Tiktok challenge. A catchy hashtag. A memorable hashtag helps users find and join the challenge, making it easy for them to participate and share their own content. Engaging action, the challenge should involve a fun and engaging action that people want to participate and share with their friends. Clear instructions, make sure the instructions for the challenge are clear to understand. Users know exactly what they need to do. Brand integration, the challenge should be related to your brand or product in some way. It not only entertains but also promotes your brands message. Let's look at some examples of successful Tiktok challenges. Example one, hashtag in my Denim Challenge. By guess guests launched them. Denim Challenge, which encourage users to show off their best denim looks while dancing to a catchy song. The hashtag gained over 60 million views. And the challenge helped to increase brand awareness and showcase their denim products. Let's see some examples of this challenge in action. Now let's pretend we are a denim brand and write a brief to our influencers. Brief example. We invite you to participate in the hashtag in my Denim Tiktok Challenge. Please create a fun and engaging video showcasing your favorite guest denim outfit while dancing to the song. We are provided. Make sure to use hashtag in my denim. Take our brand account in the caption. Encourage your followers to join the challenge and show off their own denim looks. Example two, Bottle cap challenge. The hashtag bottle cap challenge went viral on Tiktok with users attempting to unscrew a bottle cap with a spinning kick. While this challenge didn't have a specific brand attached, it demonstrated the power of user generated content and the potential for brands to leverage such challenges. Let's watch some examples of bottle cap challenge we pop out at. So I'm with the gang and this don't be a robbery. So tuck chain. I'm a killer, I'm shy, but I can't chain when. Now let's pretend we are a voter brand and write a brief for our influencers. Brief example. We would love for you to participate in the bottle cap challenge featuring our brands voter bottle. Create an exciting video where you attempt to unscrew the bottle cap, A spink. Sure to use bottle cap, challenge our brand accounts in the caption. Encourage your followers to join in and at the challenge with our branded voter bottle. As you can see, Tiktok challenges are an effective way to encourage users and generate buzz around your brand or product. When creating a challenge, remember to use a catch a hashtag. Make it fun and engaging, provide clear instructions, and integrate your brand in a creative way. Don't forget to check other Tiktok challenges and see you in the next video. 52. Breif Examples - YouTube: This video, we will discuss the types of briefs that companies create for Youtube influencers. We will provide examples and real life case studies to illustrate the various types of influencer marketing campaigns on this platform. Youtube is a powerful platform, or influencer marketing, due to its long form content and highly engaged audiences. Brands often collaborate with tubers to create various types of sponsored content, Such as product reviews, integrations, and sponsored collaborations. Let's look at some examples of briefs for Youtube influencer example one product review. One popular type of tube influencer campaign is product reviews, where influencers provide their honest opinions and experiences with a brands product or service. Real life case study, Purple Mattress. Purple Matrice has collaborated with various tubers to create sponsored product review videos. These videos showcase the unique features of the mattress and provide an honest assessment, comfort, and quality. Brief example, we would like you to create a sponsored product review video featuring our purple mattress. Please share your genuine thoughts and experiences regarding the mattresses, comfort, quality, and unique features. Make sure to mention our current promotion. Provide a unique discount code for your views to use when purchasing the mattress. Don't forget to include a link to our website in the video description. Example two, sponsored video integration. Another common type of Youtube influencer campaign is sponsored video integration. There influencers seamlessly incorporate a brands product to their regular content. Real life case study Squarespace Squared space is well known for partnering with Youtubers to create a sponsored video integrations. Influencers mention squared space in their regular content and showcase the platform's features by creating a website or demonstrating how easy it is to use the platform. Brief example, we would like you to incorporate squared space into one of your upcoming videos as a sponsored video integration. Please demonstrate how easy it is to use our platform to create a website and highlight some of our key features. Make sure to provide a unique discount code for your viewers to use ban signing up for square space and include a link to our website. The video description. As you can see, there are various types of influencer campaigns on Youtube. When creating briefs for Youtube influencers, consider the platforms, long form content formats and the type of content that performs well there. Ensure your briefs, provide clear instructions and expectations for the influencers, while allowing them to create freedom to produce engaging content that resonates with their audience. That concludes our discussion on brief examples for Youtube influencers. In next video, we will continue exploring other aspects of influencer marketing. Stay tuned and thank you for joining us in the section of course. 53. Section 8: Outro: Congratulations on completing this section of the influencer marketing course. Throughout the videos, we have explored the importance of briefing influencers and creating campaigns tailored to various platforms like Tiktok, Instagram, and Youtube. We have covered various types of influencer campaigns such as ad creatives, challenges, and product reviews. And provided real life case studies to help you better understand the process. Remember, when creating briefs for influencers, it is crucial to first set clear goals and objectives for your campaign to understand the unique characteristics of each platform and tailor your brief accordingly. Three, provide influencers with the right balance of guidance and creative freedom. Four, align your brand values with the influencers content and the audience. By keeping these key points in mind, you will be well on your way to creating effective influencer marketing campaigns that resonate with your target audience and help you achieve your marketing goals. Thank you for joining us in the section of the course. I hope you found the information valuable and applicable to your influence marketing efforts. Stay tuned for the remaining sections of the course. There we will dive even deeper into the world of influence marketing. 54. Section 9: Measuring Performance: Welcome to our section on measuring performance. In this section, I will provide you with valuable information and practical insights to help you improve your influencer marketing efforts and achieve success. Throughout this section, we will be covering several essential topics. What are KPI's? We will begin by exploring the concept of key performance indicators and their crucial role in measuring the success of your influencer marketing campaigns. Kpis and influencer Marketing discuss commonly used KPI's in influencer marketing, providing real life examples to illustrate their significance and applications in your campaigns. How to track links. We will examine various methods for tracking the performance of your campaigns and measuring the impact of each influencer, ensuring you have the data needed to make informed decisions. Comparing KPI's with different platforms, we will tackle the challenges of comparing KPI's across multiple platforms and share tips to overcome these hurdles, allowing for more accurate and consistent evaluations. Excel sheets, KPI cost calculator, I will provide a handy Excel sheet that helps you calculate the cost of your chosen KPI's enabling you to make data driven decisions about your influencer calibrations. This tool is designed to maximize the value of your investment in influencer marketing. As we progress through this section, remember the importance of setting clear objectives. Selecting the right KPI's tracking performance, and utilizing your Excel sheet to optimize your influencer marketing efforts. We hope these resources prove beneficial as you continue to grow and succeed in the world of influencer marketing. Let's get started. 55. What Are KPI's: In this video, we will discuss key performance indicators or KPI's, and their significance in measuring the success of influencer marketing campaigns. By understanding what KPI's are and how they can help your assess your campaign performance, you will be better equipped to make data driven decisions and optimize your marketing efforts. Defining KPIs, Key Performance Indicators, or KPI's, are measurable values that help you gauge the effectiveness of your marketing campaigns in achieving your objectives, KPI's serve as benchmark to evaluate your progress and identify areas for improvement. Enable you to focus on what's working and adjust your strategies accordingly. Importance of setting objectives and identifying relevant KPI's Before launching an influencer marketing campaign, it is crucial to establish clear objectives. Whether you aim to increase brand awareness, drive traffic website, or boost sales. Setting specific goals will help you identify the relevant KPIs to track common KPI's in marketing. There are many KPI's used in marketing, but some of the most common ones include CPM cost per 1,000 impression. This KPI measures the cost of reaching 1,000 impressions in influencer marketing. Impressions refer to the number of times influencers content is displayed to users. Impressions can be seen on various platforms such as Instagram post, Instagram stories, Youtube videos, or blog posts. For example, if you spent $50 on a campaign and received 10,000 impressions, your CPM would be $5 cost per installed, CPI. The cost of acquiring a new app installed through a marketing campaign. For example, if you spent $2,000 on an ad campaign that results in 400 installs, your CPI would be $5 cost per sale, CPS, the cost of selling through a marketing campaign. For example, if you are an E Commerce brand and spent $10,000 on advertising to sell your brand new desk and sold 100 of them. The cost per sale of the desk is $100 Cost per acquisition, CPA, the cost of acquiring an event choose such as form submissions, purchase or sign up. Anything can be an acquisition. For example, if your campaign cost is $3,000 and you acquire 300 sign ups, your CPA would be $10 Engagement rate, KPI measures the level of interaction between influencers, audience and their content. Engagement can include likes, comments, shares, or other forms of interaction. We have covered engagement rates in depth in the pick right influencers section with two dedicated videos. So be sure to check them out for more information. Reach total number of unique people who see your content. This KPI is essential for measuring brand awareness and the potential impact of your marketing efforts. Return on investment, ROI, The financial return you receive from your marketing investment. This is calculated by dividing the profit generated by your campaign. The total cost of the campaign. These are some of the main KPI's used in the marketing world. However, there are numerous other KPI's that exist. Depending on your specific business and objectives, it is essential to select the right KPI that's aligned with your marketing goals to effectively evaluate your progress and make informed decisions. In the next video, we will dive into the specific KPI's commonly used in influencer marketing and how they can help you evaluate the effectiveness of your influencer marketing efforts statuned. 56. KPI's in Influencer Marketing: In this video, we will delve deeper into specific KPI's, commonly used and influencer marketing. Using real life examples, we will explore how to determine the best KPIs for your campaigns and help you evaluate the effectiveness of your influencer marketing efforts. Example one, Icecream brand. Imagine you are an Ice screen brand. And it is challenging to track events like sales or new customers. Because multiple factors could influence purchasing decisions, such as influencer calibrations, TV ads, or in store displays. In case, focus on KPI's such as impressions, video views, and engagement rates. Different social platforms like Instagram, Tiktok to with you to snap chat. To evaluate the cost effectiveness, look at the CPM cost per 1,000 impression or CPV cost per view and engagement rates. By comparing these metrics, you can identify the influencers striving to lower CPM or CPV with higher engagement and optimize your campaigns accordingly. Keep in mind that to calculate these metrics, you should ask for the posts statistics from the influencer. Let me show you nano influencers. Rt example two, mobile game company. Now let's say you are a mobile game company that makes an average profit of $4 per user in the United States. Your goal is to achieve a CPI cost per install of less than $4 to stay profitable. In this case, your primary KPI is CPI. You would work with influencers to share a tracking link to install the app. We will discuss the tracking installs in the next video. By the way, by calculating the CPI for each influencer, you can identify those driving lower CPI's and continue collaborating with them to optimize your campaigns performance. Let me show you one real life examples. Here is how my child's Christmas presents have helped me pay for my bills. This month I have been using the app zip zero to scan my in store and online shopping receipts. They have also been giving me money back to use for my phone and electricity bills. As an added bonus. They've even partnered with popular brands to get more rewards. If you guys want to check out zip zero, then check the link in my bio example three clothing brand. Let's say you're a clothing brand aiming to increase sales through influencer marketing. In this case, your primary KPI would be CPS cost per sale. To track the performance of your campaign, you will need to set up a system to monitor the sales generated by each influencer. You can do this by providing influencers with unique tracking links or promo codes. We will cover tracking sales in more detail in the next video. To track the performance of your campaign, you will need to set up a system to monitor sales generated by each influencer. You can do this by providing influencer with unique tracking links or promo codes cover tracking sales in more detail. In the next video, suppose based on your profit margins, you determine that a CPS below $25 keeps your campaign profitable. You will then analyze the results of each influencer and identify those who deliver CPS below $25 By focusing on efforts, the influencers that generate sales more cost effectively, you can maximize the return on your investment. Let me show you one example for campaigns targeting sales working on an affiliate basis can be an effective strategy. You can simply offer influencers a fixed amount per sale, such as $20 However, many influencers may not be open to affiliate deals unless it's a well established program like Amazon Associates. As a result, offering a fixed fee may be more appealing to them. For example, let's say you pay an influencer $200 fixed fee for a collaboration. The link they share results in ten units sold. Calculate CPS. You would divide the cost, $200 by the number of sales, ten, resulting in $20 CPS. Since this is lower than your target of $25 continuing to work with this influencer is a good decision. By offering fixed fees and closely monitoring the CPS, you can optimize your influencer marketing strategy for both cost effectiveness and influencer satisfaction. Remember, examples are just a few of the many KPI's used in influencer marketing world. Depending on your specific business goals and objectives, you might need to focus on other KPI's. It is essential to identify and measure the KPI's that best align with your marketing goals. In summary, choosing the right KPIs for your influencer marketing campaigns is crucial to evaluating their effectiveness and marketing data driven decisions. By understanding the specific KPIs for various scenarios and their implications, you can optimize your marketing efforts and achieve better results. And that's it for today's video and I will see you in the next video. 57. How To Track Links: He everyone. In this video we will be discussing various methods for tracking influencer generated traffic and sales. Such as tracking links, promo codes, and dedicated landing pages. Since each method is different and may require technical skills to implement, it is essential to choose the best fit for your needs and invest some time in learning and setting it up. Tracking links, one effective way to track influencer generated traffic and sales is by using tracking links such as UTM links. These unique URLs can be created for each influencer and embedded in their content, allowing you to track clicks and convergence. You can use free tools like Google Analytics to monitor the campaign performance of these links and measure the success of your influencer calibrations. I have attached a blog post on how to use UTM links effectively in the description below, promo codes. Another method for tracking influencer driven sales is by using promo codes. Each influencer can have a unique code that their followers can use when making a purchase, allowing you to track which sales come from that influencer. Promo codes also intensifies followers to make a purchase by offering them a benefit such as discount. However, this method may not capture all sales if customers don't use the promo code. Dedicated landing pages. Creating dedicated landing pages for each influencer can also help you track traffic and sales. These pages are unique to each influencer and can be customized to match their branding and messaging. You can track visits, convergence, and other relevant metrics for each landing page using analytics tools. However, this method requires more resources and time to set up and manage. It may only be cost effective and vert the effort working with the mega influencer app tracking when it comes to tracking app installs and events like registrations and purchases. Tools like fire based Ad, Just Singular, and Chewa can help you gather and analyze data. These tools enable you to create unique links for each influencer. Tracking events such as installs, sign ups, purchases, and more. Most of these tools also offer free trials for you to test their capabilities. In conclusion, there are various methods for tracking traffic and sales generated by influencer marketing campaigns. It is essential to choose the most suitable tracking method for your specific needs and goals. Thanks for watching. Stay tuned for the next video where we will discuss how to measure KPI's effectively. 58. Comparing KPI's With Different Platforms: Hey everyone. In this video we will be discussing how to compare influencer marketing, KPI's, to other marketing channels. Understanding the differences between channels is crucial for making informed decisions and optimizing your marketing strategies. Different marketing channels. There are various marketing channels to consider, such as social media, e mail marketing, search engine marketing, and paid advertising, like Google ads and Facebook ads. Each channel has its own set of metrics and KPI's. It is essential to understand the differences between them. Kpi, differences across channels. It is important to note that not every metric is same across different platforms. For example, when talking about CPM in Google displays, it refers to impression on website banners. However, in influencer marketing, an impression is counted when a user sees the first second of a video. These impressions are not the same. So keep that in mind when comparing metrics, the value of influencer marketing. In influencer marketing, you are not just buying impressions, you are also buying content. Even if you don't purchase and use the content rights, someone else might post it on their team page or blog post. This adds value to your campaign beyond just the metrics comparing KPI's. Cps. On the other hand, some KPI's, such as cost per sale CPS can be comparable across platforms. In this case, you are more concerned about the overall cost of acquiring a sale rather than a specific platform that drives it. Comparing CPS across channels can help you identify the most cost effective method for generating sales and maximizing your profits. Comparing KPI's between influencers and platforms. When comparing KPI's, don't focus solely on finding the cheapest KPI across platforms. Instead, concentrate on finding the most cost effective KPI's an Influencer Marketing to compare between influencers. And I will show you how in the next video and give you a cool exile file for you to calculate. This will help you optimize your marketing strategy and get the best results from your collaborations. To sum up, it is crucial to consider the unique aspects of each marketing channel and influencer. When comparing KPI's, apply your knowledge of these differences when optimizing your marketing strategies to ensure the success of your campaigns. Thanks for watching and good luck with your influencer marketing efforts. 59. Excel Sheet: KPI Cost Calculator: Welcome to Video Eve will introduce an Excel sheet that helps you calculate KPIs for your influencer marketing campaigns. This Excel sheet enables you to analyze the cost effectiveness of different influencers, making it easier to optimize your marketing efforts. You can download the file as CSV or Excel in the next lecture Excel sheet or review. In this sheet, you will see columns for influencer, Name, main metric, side metric, cost off, influencer, cost of main metric, and cost of side metric. When you move your mouse on top of the column titles, you will see explanatory notes for each column influencer name. The first column is for listing the names of the influencers you are collaborating with for your marketing campaign main metric. This column is for inputting the primary API that you want to track for each influencer. This could be impressions, reach, revenue, epistles, conversion values, or any other metric that aligns with your campaign goals Side metric. This column is for inputting secondary KPI that you also want to consider when evaluating the influencers performance. If you don't have a secondary metric, you can leave it empty. Cost of Influencer. In this column, you will enter the total expenses associated with collaborating with each influencer. This includes costs such as fixed payments for content creation and promotion, product cost provided to the influencer, and shipping expenses for sending the products to influencer. Cost of main Metric. This column automatically calculates the cost per 1,000 units of the main metric, each influencer. It helps you standardize and compare the performance of different influencers in terms of cost efficiency. For primary KPI you are targeting simply lower is better cost of Cyd metric. Similarly, this column automatically calculates the cost per 1,000 units of Cyd metric for each influencer. It allows you to compare the influencers cost efficiency for the secondary KPI. Again, lower is better. You should input data for main metric Cyd metric and cost of the influencer columns sheet will automatically calculate the cost of main metric and cost of side metric for each influencer and generates a graph. The green cells highlight the most cost effective influencers and light green cells indicate the second most cost effective ones. Commercially, red cells represent the most expensive influencers, while the light red cells show the second most expensive ones. Analyzing the results. By analyzing the results, you can identify which influencers are providing the best value for their investment. In our example, influencer number seven appears to be the most cost effective option for both main side metrics. Influencer number 3,458.10 are also good options if you prioritize the main metric, which is the blue one. So we can continue working on cost effective ones and eliminate expensive ones. Remember that the numbers in the example are dumb data and you should replace them with your own campaign data. By using this Excel sheet, you can make data driven decisions to allocate your budget more effectively and maximize the impact of your influencer marketing efforts. So stay tuned for the next video. 60. Section 9: Outro: Welcome to the ultra of Measuring Performance section on KPI's tracking and optimization. I hope you found the content both informative and practical. Equipping you with valuable insights to improve your influencer marketing efforts. In this section, we covered the following topics. What are the KPI's? We delved into the concept of key performance indicators and their role in measuring the success of your campaigns. Kpis and influencer marketing. We discussed the most commonly used KPI's in influencer marketing and provided real life examples to illustrate their applications. How to track links. We explore different methods to track performance of your campaigns and measure the impact of each influence. Comparing KPI's with different platforms, We examine the challenges of comparing KPI's across various platforms and share tips to overcome these challenges. Excel sheet, KPI cost calculator, I provided you with a handy Excel sheet that allows you to calculate the cost of your chosen KPI's and make a data driven decisions about your influencer collaborations. This tool is designed to help you to get best value for your investments in influencer marketing. As we wrap up this section, remember the significance of setting clear objectives. Selecting to write KPI's, checking performance, and using our Excel sheet to optimize your influencer marketing efforts. We hope you find these resources beneficial as you continue to grow and succeed in the world of influence marketing, happy campaigning. 61. Section 10: Case Study, Brand X: Hello everyone. I'm thrilled to be your guide through this exciting journey into the practical application of influencer marketing. In this section, we are going to take all the knowledge we have gained from the previous sections and put it to work. Create a hypothetical brand and walk through an entire influencer marketing campaign from start to finish. We will start by setting up a campaign strategy, then identifying and reaching out to the ideal influencers for our brand. We will discuss how to create an enticing brief and then navigate the tricky orders of pricing, negotiations, and securing content rights. Finally, we will measure the performance of our campaign, focusing on key performance indicators or KPI's, and assessing the cost effectiveness of our influencer collaborations. So are you ready to take your understanding of influencer marketing to the next level? Let's get started. 62. Drawing Overall Picture For Brand X: Hey everyone. In this video, we are going to dive into the process of creating a successful influencer marketing strategy for a hypothetical brand called Brand X. They are an online store selling eco friendly reusable water bottles and are looking to tap into influencer marketing to reach their target audience. We will walk you through each step of the strategy explaining why we make certain decisions and how they contribute to the overall success of the campaign. So let's get started why influencer marketing, brand X is a new player in the market. They need to create awareness and establish trust with potential customers. Influencer marketing is perfect for this, as it allows them to leverage the credibility and reach of influencers to promote their products effectively. By partnering with the right influencers, Brand X can gain access to a larger audience, a strong brand image. Our role as an influencer marketing expert working with Brand X, our job is to create and execute a successful influencer marketing strategy that will boost the brand's presents and reach potential customers. Since our water buzzles can be sold everywhere, not just online, it is hard to keep track of sales. So our main goal isn't sales, but rather brand awareness and connecting with the target audience. We want to make sure that people are aware of Brand X and its Eco friendly products and we believe that influencers can help us achieve that choosing the right influencer type. Our main channels will be Instagram and Tiktok. They have the highest engagement rates suitable to create a challenge. Easier to show off products and are not B two channels like Linked if the campaign continues to be successful. We will also consider adding Twitter to the mix as eco friendliness and re, usability are hot topics on that platform. To begin with, we need to select the right type of influencers for our strategy. We will start with a challenge involving micro influencers, who can help us build trust and credibility with a wide radiance. Then we will switch to micro influencers to maintain effectiveness while reducing the costs. Because micros are cheaper, this approach allows us to maximize our reach and engage different segments of target audience. We also want to work with personal pages, not team pages. The main reason we choose personal pages over team pages is that we want influencers to actually use the product in the content they create. This way their followers can see the product in action and understand its benefits. Tem pages aren't able to showcase the product being used, which is crucial for our campaign's success. Simply, we need real people who will hold the bottle. Collaboration types. Since our main goal isn't sales, it is reach and brand awareness. Therefore, we will choose sampling and fixed fee collaboration models, not affiliates. And we also cannot choose voluntary collaboration because we are a new brand. So nobody want to do a voluntary collaboration with us because they don't trust us yet. Well, work with micro influencers on a fixed fee basis and also send them free samples. Micro influencers, on the other hand, will receive samples. We might need to pay a fixed fee to compensate for the fact that our product is not expensive. This approach helps us strike a balance between cost and effectiveness. After macros and micros participate in the challenge, nano influencers will likely see it and try it themselves. Which takes zero effort, zero cost, to keep the challenge going. By encouraging nano influencers to join the challenge organically, we can further expand our reach and create more buzz around Brand X and its eco friendly Voder bottles. In summary, our strategy focuses on choosing the macro and micro personal page influencer types. Creating engaging, challenge, and optimizing collaboration models to reach our goals of brand awareness and connecting with the target audience. In the next video, we will dive into the campaign strategy and see how we can create a fun and engaging challenge to promote Brand X's eco friendly voter bottles. Stay tuned. 63. Creating Campaign Strategy: Welcome back. In this video, we will dive into the campaign strategy for our hypothetical brand X. We will create a fun and interactive challenge to raise awareness about their Eco friendly voter bottles and drive engagement. Plus we will get two pieces of content from each influencer to maximize our exposure. So let's jump right into it. Campaign name and objective. Our campaign is called Hashtag Triple Flip Sip Challenge. The main objective of this challenge is to raise awareness about Brand X's eco friendly voter bottles. And engage the audience through fun, interactive, and visually appealing activities. Influencer Task, the Triple filip Sip Challenge Influencers will one purchase the Brand X older bottle using the provided Amazon link and leave an honest review. We will cover half of the collaboration fee upfront, plus the price of the voter bottles. I mean, we should send the product anyways. However, this method builds trust because of prepayment and also increases our five star reviews on Amazon, providing additional benefits for Brand X. Two, create an unboxing reels or Tiktok video showcasing the arrival and opening of their Brand X older bottles, showing the audience their genuine excitement, first impressions of the products. Let me show you some similar examples. Open my new water bottle from Amazon with me. Can't wait to see it. So much packaging. So cute. Okay, love. I'm obsessed this boning. But I think I'll be okay. I'll be okay. My car still smells like. But three, create a 62nd reels or Tiktok video, participating in the hashtag triple flip challenge. In the video, influencers will flip their Brand X older bottle, making it land upright on a flat surface and take a Sip. Mention an environmental benefit using Brand X older bottles. After each successful flip and Sip, repeat the flip. Sip and Eco benefit three times within the 62nd time frame to maintain excitement and tension. In the video, let me show you some content about Oder bottle flips. No. Oh my turn. My turn. Let's go Marks. I got one. Oh my God. Let's go send the completed boxing and challenge videos to us for approval, ensuring no incorrect environmental benefits are mentioned. Once approved, post both videos on their social media accounts mentioning brand cess social page in the caption using the hashtag triple flip Sip for the challenge video. After posting down boxing and challenge videos and receiving a custom bottle from Brand X with their name on it. Influencers are expected to share a follow up story on Instagram Anti talk, thanking Brand X and reminding their audience about the challenge, creating more impressions for our brands. Compensation, influencers will receive half of the collaboration fee and the cost of the water bottle upfront. The remaining half of the collaboration fee be san upon successful completion of both videos and approval by Brand X. This ensures that influencers are fairly compensated for their efforts and motivated to create high quality content for the campaign. In summary, the triple flip step challenge, along with the unboxing video, is designed to create engaging content that showcases Brand X eco friendly water bottles while promoting their environmental benefits. By partnering with right influencers and executing this campaign effectively, we can raise awareness about brand, connect with our target audience in a fun and memorable way. In the next video, we'll discuss how to find the right influencers to participate in hashtag Triple Phillip Up Challenge and create the unboxing videos. Stay tuned. 64. Finding Influencers - TikTokers: We can start looking for influencers for Brand X. Today we will use three channels. One of them is Tiktok creator Marketplace to reach influencers on Tiktok. Another is Tools to reach influencers on Instagram, and inflect to reach influencers on Instagram. Let's start with Tiktok Creator Marketplace. I came to Creator Marketplace, I click on Creator Search Pattern Influencers started to appear in front of me right now. I click on Location, and I choose United States as location. Imagining that we are doing this business in the United States. I came to this category section here, let's first click on the word environment. I want to look specifically at the elements that produce content in this area. Then I come to follower section. As you know, we plan to work with micro and macro networks. That's why I bring the number of followers to 10,000 which is the lower limit of micro. I want the number of followers to be 1 million as the maximum. This gives us the upper limit of Macro. Then in the audience section, I choose the location as United States. Of course, because I want my audience to be in the United States. I want the influencer to be in the United States as well. I don't have any preference for gender when it comes to, since I know that the younger audience is interested in such issues, I choose the age range of 18 to 34. Now maybe I can add the range of 35 to 44 later. Then I click on Average Wheels per video, where I will lower the limit to 10,000 Because I want even micro influencer with the fevers followers to be able to get at least Wheels as its followers. This may be one click too much for micro influencer with 10,000 followers. But it will still set my standards to the highest we can't find an influencer. Then maybe we can lower our standards gradually. When I come to the engagement rate section, I choose 7% which is almost an average engagement. 7% is an ideal limit for us. We can fall below 7% if we cannot find the elements we are looking for. But for now we want influencers with engagement rate above 7% Tiktok has started to show the relevant elements for Oslo. Now I'm going to pause the video and select the bad influencers and the good influencers. I will tell you why I didn't select the bad influencers and why I selected the good influencers. Our first influencer is Brand Boy. When I scroll down, I can see a few sample videos of them. Let me show you briefly now, I can scroll up and click on his profile. Let's have a look at his profile in general. We see that the content is mostly about motorcycles. This is a problem for us because even though he makes videos about the nature, it's basically about motorcycles. I cannot associate him with our product in some way. So I'm going to eliminate him for now, thinking that there are more relevant influencers than him. Here we are with our next influencer. I'm scrolling down, Let's see what their content is like. The first problem I see about him is that he doesn't shoot himself too much. He doesn't talk about topics, he shoots more landscapes. I would like to look at some of the content where he appears a little bit and maybe we can find something we like you. As you can see, there's a collaboration in this video. And because of the collaboration is just like any other influencer used to. He takes his phone, he shoots himself, he talks, and he expresses his opinion about something. You can tell it's an ad by seeing the hashtag ad on the right hand side. Now I have seen one more example. Let's take a look at it. For World Mental Health Day, I'm partnering with Joe Malone, London, to show three ways that I'm kind of my mind. Here we go. Actually, we see exactly the type of the content we want. We wanted it to show three environmental benefits. Here it mentions three items related to mental health. Therefore, I can say that it's exactly the type of content we want. We can take him as an influencer. We liked the videos he shows himself, talks about his thoughts. The production is good. In a 32nd video, we can see shots from over five or ten different angles equal the videos. We don't see a problem with his speech or we don't see him using full language of it. Needs to be examined in a little more detail, but for now it has passed our test. Come to our next in California views. When I scroll down, I don't see any content. I will go directly to its page. When I go to the page, scroll down and I see similar content to previous page. But what did we say? It needs to show itself. It needs to share its ideas so that we can promote our products. I'm going to preview their content a little bit. This kind of content is not exactly what we want. We want people to talk and give their opinion about something. Let's see if we can push our luck a little bit more and see if we can see this kind of content. Or is it just shooting landscapes? I stopped the video and did some more research, but I can say I got exactly what I wanted. Yes, the page is very nice. It shares so many different places. If we were a restaurant in California, we could definitely work with this page. But we don't see an influencer who can experience our product and start a challenge on it. Therefore, we eliminate this influencer. Here we are with our next influencer. Let's go to our profile and watch some of our videos. Pick up on that variegated Hartley Philodendron that we cut up to try and promote some variegation. These are all the new leaves that it's put out. Since we did that, there's only one that happened. Let's watch one more example. You say playing capo with the devil these days is black back with the trenching in the val. This influencer tells me one positive and one negative thing. What she says positively is I can make good unboxing videos so I can create a good content on unboxing side of your product. What she says negatively is I am known for my voice, but my face, my audience is used to hearing my voice, to hearing my express an opinion, but not used to seeing my face. The fact that they are not used to seeing your face is a problem for us. But I still think that if we can convince the influencer to show her face in our content, we can work with her. But the fact that there is no example of her face is not very good for us. It's not the content that she is used to. Therefore, she may not accept this offer, but it is still worth trying our luck. Therefore, we can say that she has passed the test. We are coming to our next influencer. Let's visit his profile and see if he is suitable for us. Let's start by watching a sample video. Moments in life that have the power to define your existence. Today was one of those moments for me while magnet fishing from a local bridge. I pulled up a pair of massive binoculars. I had no idea when I looked through them that my life was about to change forever. It was a beautiful, calm day in Okinawa today. So I decided to head out with a paddle board in hopes of seeing some whales. I left this cool mushroom cloud rock, paddle past the cliffs of Zampa, which are often inaccessible by paddleboard due to high waves, and explored this cave in general. When I look at this profile, I think he can make boxing and bottle flip videos. The influencer seems to be suitable for us. The production is good. Narration is good. He is in different places, he shoots different contents. His waves sometimes go up and sometimes go down. But in general, it seems like we can be satisfied when we work with such an influencer. Definitely, we're to try. We have come to our last example in Tita Crater marketplace. Let's click on the profile and analyze it a little bit. Body, come, get. She's danced. Come get or she's dancing. Scientists discovered plastic rocks. No, not this kind. Technically be Roc articles have been making the rounds recently about what geologists call plastic. I have positive and negative opinions about this account. First of all, the influencer is a geologist. Influencer produces content related to environments, can talk about environmental benefits very easily. And the audience will definitely take what it says on the subject into consideration because they know that the person stands out with influencers geology identity. Therefore, it seems to be a good influencer. We can see influencers face and the topics influencer talks about are actually relevant to the topics we are looking for. There's a very small negative sites. The influencer doesn't usually produce entertainment content. We want to do more of a fun challenge and I don't see a lot of unboxing videos, but I still think the influencer can produce content in this area. It's worth contacting. Also, when I come to Tiktok Creator Marketplace, I see that influencers collaborations start at $50 which seems like a good opportunity for us. As you already know, there is never a clear price range in influencer marketing. Therefore, we need to take the advantage of this as a brand when we see a low price. Therefore, we can say that this page passed the test for us. Now we can move from Tiktok creator marketplace to other tools. 65. Finding Influencer - Instagrammers: Are moving on. This time, we will use Tool, Zu, and Inflex to find influencers on Instagram. First of all, let's start with tools. As you know from previous videos, I will click on Services, and then I say Profiles Catalog. Then as you know, the range of followers of our influencers will be 10000-1000000 as you remember from the previous video. As for gender, we do not choose any gender as for category. When I write environment, here I see categories that companies would prefer more, not individuals. Let's write nature. And I don't think there will be very relevant results when I type nature. Instead we can search directly by typing environmental or environment. For example, we see a Turkish influencer on the right side, we see a team page on the left side. Therefore, these are not the right influencers for us, for example, the influencer on the right caught my attention. She could really be the type of influencer we are looking for. Let's take a look at her profile. It says journalists, environmentalists take science enthusiast. She seems to be relevant now and in the final stages of macro, she's about to become a mega influencer. I'm clicking one of her posts, but now I see something wrong. And that's her content is in Spanish. I click on the next one, also in Spanish. I click on another piece of content, and this time I see that it's in English. This would be a logical move for us if we were serving in countries like Spain, Mexico, countries where Spanish language is dominant. In other words, it wouldn't matter to us whether the person speaks Spanish or English. But since we are currently planning to serve only in the United States, we unfortunately have to eliminate this influencer. Now I'm going to do a more detailed search for you and start recording again. I saw that the word environment was not very accurate because first of all, we encounter different languages such as Spanish. Secondly, we encounter too many Them pages. I choose examples for you. For example, the person you see right now is a model. Not only she is an influencer, but she already has a job where she is already making money. Working with this person will cost us a lot of money. The people we want to work with more are people who have become influencers by creating content themselves. But the example we see right now is someone who has already done something and has been able to become an influencer in return for what they have done. Therefore, it will be very difficult to collaborate with a person who is already making money and whose job is not to be an influencer. And it will cost us a lot of money. When we come to our next example, we see a photographer who already has a job and whose main job is not being an influencer. And when we look at their content, we see real type photographer who does not show the influencer features we are looking for. Therefore, since we cannot find an influencer who does this as a job, we eliminate them. Coming to the next one, here we see an actor. Her work is completely far from nature, environment, These words, she has a completely different category of work. So the word environment I searched on tu su is not the right word for me. I'm going to eliminate it. Look for other words. In the same way. I'm not going to bother searching for environment and inflect either. I'm going to directly change my word in Tou. Yes, I'm changing it to eco friendly. Remember we don't use ****** in Tzu. Instead we use hyphens, and I press the search button keeping everything else the same. Now I want to sift through all the team pages and find a few influencers and show them to you. First of all, I want to start with an example that I want to sift through. I didn't get a lot of Spanish language, but I got one, so I'm going to immediately see the Spanish content here and eliminate this influencer. Unfortunately, now I want to show you something very nice. I can hear you saying what? Yes, this is not an influencer, but I found a brand that is almost our competitor. The brand you see in front of me makes Eco friendly marks. So it is a brand that can almost be called our competitor. This is both a good thing and a bad thing for us. The bad thing is, of course, that they are in a similar market with us. But the good thing is that we can research this brand. We can do competitor analysis. We can look at their followers, they have influencers they work with. We can look at the tax section and find the influencers they work with. I just stopped the video and did a little bit research. And as you can see, there is one piece of content created by an influencer about sustainability. And we can find the influencers profile here. As you can see, she could be one of the potential influencers that we could work with. But our competitor discovery is not only a great way to find the sponsors, it's a great way to find strategies that we can apply in many different areas. Don't forget to find your competitors in this way. Let's move on to the next influencer. When I look at her biography, I wonder if she speaks English. I open her posts and look at them again, I see an element where English is not 100% dominant in terms of language. It's worth repeating again. If you open a global brand, there is no problem for you. But a profile that is half English and health different languages may not be very useful for you, even if the influencer in front of us seems to be eco friendly or the right influencer. For various reasons, the language is still a big obstacle for us. Therefore, I have this influencer in mind. But unfortunately, we will not be able to work with her at the moment. When I look at the next influencer, there is one red flag for us that she has an eco friendly shop. This is both an advantage and a disadvantage for us. We can partner with her, she can sell our products, or vice versa. She can say that I'm already making money. I'm already a brand in this field and I don't want to work with you obviously. We will not know this until we contact her. Of course, having a job where she earns a regular income will be one of the factors that increases prices. Now let's look at her content a little bit. How does she produce content? Can she produce suitable content for us? When I take a quick look without keeping you waiting any longer, there seems to be no problem. But still, we haven't heard her speak yet. We don't know if she speaks English or not. Although her captions are in English, you should make sure that she is fluent in English. But for now, she seems to be right influencer. And a paid collaboration, or even a partnership with her own brand, seems like a possibility. Let's move on to next influencer. Again, we are a little bit worried about the language in the biography section, but when I scroll down, we see that his content is in English, so we have nothing to worry about the language. In fact, I can see that the content in front of me right now is a very high quality and does not pose a problem in terms of production. If we can also see him speaking, we will be able to say that he is a good influencer. Damn epic character Guys, we're coming down one look at this. A legends. Yes, we saw him speaking in this content. We are sure that his content is completely in English. We are sure that the production quality is high. He is getting huss, the number of followers is quite good. Of course, I recommend you to analyze the engagement of this person using the free tools I showed you in the previous section in the Tiktok creator marketplace video. We didn't need to analyze them because we could already select influencers according to their engagement rate. But it is still useful to analyze the influencers you choose once. I don't want to extend the video any further right now, so I will move on to the next influencer, her bio, We see that she says Eco friendly. This is exactly what we are looking for. Then when I scroll down, I can say that she's a person who produces regular content, is on the screen with her face and reflects the identity of a full influencer. Let's look at a couple of examples. 4,000 likes and 1,000 comments is a very high comment rate, by the way, according to the number of likes, When we look at the post, we see there is a lottery campaign. So that's why the comments are high. But from here we can see that engagement is good and the person is not using fake followers. Now let's watch one of her real environmentalists. I can't ride my bike everywhere. I can't up cycle every jar or save every food scrap. I'm not the best composter. I don't have a garden, and I still buy groceries that come. Nothing more needs to be set. Exactly the kind of content we were looking for, Exactly the kind of personality we were looking for. We want this kind of production quality. Influencer identity. Influencer produced content. Therefore, we can say it's a great fit. There is no problem with her followers. All or most of them seem to be organic. Therefore, I can say that we found a great influencer. Now let's come to inflect. In order to not extend the video too much, I will immediately search eco friendly from tools and search. The purpose of doing this is to show you that both are different databases and you may encounter different influencers. I bring the number of followers to 10,000 in the same way, and I stop the limit at 1 million. We can make the number of posts around 30. Let's make sure the influencer is posting. And select the United States as the country. We have nothing to do with region, we have nothing to do with city, we choose gender as any. We have nothing to do with categories. And I just type Eco friendly here and search for it in the description. In other words, biography. First of all, team pages or various company pages started to appear in front of me. When I scroll down, I can see influencers. And of course, I need to go into their profiles and search in more detail. But basically what I want to show is that to zoo or inflect, there's actually not a big difference between the two. You can use both of them to search for various influencers and find the right influencers, the right influencers for their brands. See you in the next video by. 66. Finding Contact Information: Welcome. In this video, we will find the e mail addresses or phone information of influencers we found through Tiktok Creator Marketplace in Flex and Tool Zoo in previous videos so that we can reach them. Of course, it is worth reminding that the first four influencers you see were found through Tiktok creator Marketplace. You can already reach these influencers from the Tiktok creator marketplace by adding them to your campaign. But in this video, we will try the hard way and try to reach them directly with their self reported contact addresses. Let's start with the first influencer. Our first influencer is ten. When I enter his stick tag, I don't see any e mail information at first. I only see a Spotify link. Maybe if I'm a very good stalker, I can go to Spotify and find the band where he makes music, and maybe I can find his Instagram that way. But we don't need that because we are currently entering his Tiktok on the web. What we need to do is go through the app. Yes, right now I connected my phone, I entered Dens Tiktok through the app. I see a button next to the follow button, Youtube. When I click on the Youtube button, Den has connected his Youtube. And I can immediately go to his Youtube account. If you remember from the previous videos, I need to find his E mail in the About section of Youtube. But this is something we can do on the web. So, we will look at Dens Youtube channel again on the web. Yes, we are back on Dens Youtube channel on our computer. I click on about, I click on e mail address, check the capture and then I click on Submit. As you can see, we have cadence E mail address. Now it's time for our next influencer. She left the link. I clicked on the link she added without entering the Tiktok application. I click on open anyway. And as you can see, there is an e mail icon here when I click on it. A mail draft opens with her mail through the e mail application. Thus, I accessed the e mail that she had attached to the link. Let's move on to the next flocer. I click on the link. I click on Open anyway. I can see his links here, but I don't see an e mail. There are a couple of things I can do. One is to click on Youtube and go to About Section, but I don't see his e mail address there either. So I have one last way I exit Youtube. I exit the links and I'm going to look at his tick tack on the app. I logged in on the app from my phone and I see an Instagram button. When I click on the button, it shows Youtube and Instagram, We already looked at his Youtube and we couldn't find his e mail. So let's go to his Instagram. When we go to his Instagram, I see contact button and when I click on the button, I can see both a number and an e mail. So he has to put his e mail only on his Instagram account. So we have seen that in such cases, we should also look at the other accounts of influencers. I think the phone number he put is probably the phone number of a manager or agency. Of course, we can reach him by calling, but for now, e mail seems to be an easier way. If we don't get a return from e mail, we can also consider calling him. Now we are on our next influencer. I immediately click on the link that the influencer put. I opened the link. As you can see, I see a lot of links here. And among these links, one thing catches my eye and that is the E mail you see here. But it may be difficult to see this among so many links. So what I suggest is to search through command F if you are using Macbook or Control F if you are using Windows. As you can see, I searched for the ad sign and it finds the ad sign above, That's influencer's username. And it finds the ad sign below, and this is the E mail address. So you can quickly find the e mail address. We have come to our next influencer. If you remember, she had the company. I don't see any e mail information here. I can only see her company's web address and Instagram page. Let's check it on the app. When I check the app, I don't see a contact button. So there is only one thing we can do. I go back to the web I lend into her company's web page. I scroll to the bottom. I don't see an e mail, but I see a contact button. When I click on the contact button, both an e mail address is shared with me. And there is a form where I can contact with her directly. I can reach her from here. Of course, while contacting her, I have to state that the case is not directly related to the company. I saw her as an influencer, not as a brand. I come to our next influencer. Again, I don't see any contact information because I'm on the web version, I immediately switch to the mobile version. In the mobile version, I see the contact button. I pressed the button, and again I see a phone number and an e mail. So I found his contact information. On the mobile version, we came to our last influencer, again a method we are used to. I see a link here, I click on the link, and I see an e mail button below. I click on the button and I found her e mail. In this section on reaching influencers, you can reach influencers e mails exactly as I described. In our next video, we will prepare a nice message for the influencers whose e mails we have found. See you soon. 67. Reaching Out & Giving Breif: Hey everyone. So far in this section we have determined the types of influencers. We are looking for nano micro macro personal pages and team pages. Decided on our campaign objective, aiming for brand awareness and choose our collaboration type fixed fee. We have also found Instagram and Tiktok influencers and their e mail addresses. Now it is time to e mail them and send a brief two message approach. We will be sending two messages to the influencers. The first message is to introduce ourselves and our brands and grab their attention. The second message will provide all detailed information about the collaboration. Remember, you can have a phone call or answer their questions before sending the second message. Make sure you have gained their trust and they are willing to work with you. Before sending all collaboration details, message on E, reach e mail subjects, exciting Tiktok Challenge paid collaboration with Brand X high influencers name. I hope you're having a great day. My name is Lm and I work with Brand X, a company that creates high quality eco friendly water bottles. We have been following your environmental friendly content and we love your creativity and engagement with your audience. We believe you would be a perfect fit for our upcoming Tiktok challenge. Would you be interested in joining our challenge? If so, reply to this message. And I will send you all the exciting details about the paid collaboration, including how to participate and any compensation you may require. Looking forward to hearing from best regards, your name, your title at Brand X, your e mail, and your phone number. In the first message we have clearly mentioned, it's a paid collaboration and use emojis in subject line to catch their attention. The message body briefly introduces our brand and shows our willingness to collaborate without mentioning to many details. Don't forget to include your e mail signature with your name, title, and contact information for a professional look. If you're unfamiliar with email signatures. Here are some examples. Message two brief e mail subject hashtag tells challenge details for brand X collaboration. Thanks for showing interest in our Tell Philip up challenge. We are thrilled to have you on board. Here is a quick rundown of challenge and what's expected of you. We will send half of the collaboration fee plus the price of our brand X Voder bottles. Please purchase the Voder bottle through our Amazon link the link and leave Anan review. Fill your brand X Voder bottle halfway to add some weight. Flip the bottle and make it land upright on a flat surface, then take a sip after each successful flip. Mention one environmental benefit of using Brand X voter bottles, for example, reducing plastic waste, conserving resources or et cetera. Complete three flips, Sips and Eco benefits within 60 seconds, send the reels or Tiktok of completed challenge to us for review. If you successfully complete the challenge, we will send you the remaining health of collaboration fee. Once we approve the video posted on Instagram as reels and on Tiktok mentioning Brand X Social Page in the caption and using the hashtag triple flips. After you post the challenge video, we will send you a custom model with your name on it. Once you receive it, we expect you to share an Instagram and Tiktok follow up story, taking Brand X and reminding your audience about the challenge. Please let us know your preferred payment method for receiving the collaboration fee and we will make the necessary arrangements. If you have any questions or concerns about the challenge, feel free to reach out. We are looking forward to working with you and seeing your creative spin on the Triple Philip Up challenge. Best regards your name, your tit, let brand X your E mail and your phone number. And that's how you effectively reach out to influencers for your Brand X campaign. By using a two message approach, you can first grab their attention and gain their trust. Then provide them with all the necessary details for a successful collaboration. Remember to be professional, clear, and concise in your communication. And always be ready to answer any questions or concerns the influencer may have. Good luck with your influencer outreach. 68. Pricing & Content Acquisition: Hello everyone. Welcome to our exploration on pricing and buying content rights for our Brand X campaign. In this video, we are going to delve into these critical aspects that are vital to the success of our influencer marketing strategy, pricing, and negotiation. Let's kick things off with the art of pricing and negotiation. This isn't just about crunching numbers, It is about forming a partnership that adds value for both parties involved. Our Brand X campaign offers a host of incentives to our influencers. We provide our product for free. We offer custom item with their name on it, and we even pay half of the collaboration fee upfront. Moreover, we value authenticity and encourage our influencers to share their honest experiences with our brand, rather than just incentivize endorsements. On top of all of this, we are inviting them to participate in Triple Flips Challenge, which presents a unique opportunity for them to boost their followership. This is a fun and engaging way to integrate our products into their content, potentially attracting more followers to their page. Why we are doing all this, we are highlighting these benefits during our negotiation to underscore the value we are offering. This approach helps us achieve a fair price. That's advantages for both sides. One effective strategy here is to present those benefits upfront and then ask the influencer how much you would additionally charge for this collaboration. This not only gives them a sense of value we are offering, but also allows us to start the negotiation from a position of mutual understanding and respect. And remember, partnering with Brand X isn't just about getting a cool, eco friendly water bottle, it is also about contributing a more sustainable and environmentally conscious world. What could be more rewarding than that buying content rights? Moving forward, let's talk about buying content rights for Brand X campaign. We selectively decide which content rights to purchase. We don't need the rights for the Tiktok Challenge videos as they are unsuitable for ads or testimonials. However, the Amazon reviews left by our influencers serve as valuable testimonials. Therefore, we focus on obtaining the rights for the unboxing content, which can be ideally used in our ads. Again, just like in pricing and negotiation, employ your bargaining skills to secure these rights at the most reasonable price. Remember, this is a negotiation and it's all about showcasing the value they are getting from the collaboration and not being hesitant to negotiate. And that concludes our video. We have navigated through the essentials of pricing, negotiation, and buying content, right for our Brand X campaign. The key to a successful negotiation is demonstrating the value you offer, while also acknowledging the value the influence brings. Stay tuned for more insights and tips in upcoming videos. Thanks for watching. 69. Measuring Performance: Hello everyone. Welcome back. Today we are diving deep into one of the most crucial aspects of any influencer campaign, measuring performance. We will talk you through how to monitor your key performance indicators, or KPI's, and assess the success of your campaign. So let's jump right in measuring performance. Keeping a close eye on performance is vital in determining the effectiveness of your campaign. In our Brand X campaign, we are focusing on visibility and engagement with our influencers, sharing content on Tiktok and Instagram reels. Therefore, our primary KPI's are views and engagements. To measure the cost effectiveness of the views, you can use the cost per view CPV metric. This will give us insights into how much we're spending for each view our content gets using Excel sheets. Let's crack open our Excel sheet and start tracking. In the main metric column, we will input to total views gained from our influencers unboxing challenge videos. Please note that for the purpose of this demonstration, we are using random numbers. Engagement rates, views are great, but we also need to measure how engaged viewers are with the content. To do this, we will calculate the engagement rate. Let's recap the engagement rate. Video engagement rate is calculated by taking the total number of engagement likes, comments, shares, saves, divided by the total number of followers, then multiplied by hundreds. However, there is a key difference to note in our previous video. When calculating engagement rate, we divided by the total followers as we were evaluating the overall engagement rate of the influencers accounts. But now we are focusing on a specific post. We will divide by the total views of the particular piece of content, not followers. For example, imagine one of our Instagram reels videos received 5,323 views. 715 likes, nine comments, zero shares, and was saved 94 times. To calculate the engagement rate, we will add up the likes, comments, shares, and saves and divide by the total number of views. In this case, that's 715 plus nine plus zero plus 94/5323 giving us an engagement rate of approximately 0.15 or 15% Remember to multiply this by 1,000 as per the format. So we will record 150 in our engagement rate column. Next, let's look at the Cost of Influencer column. This represents the total cost associated with working with an influencer. Including their fee, the cost of any products we are provided, and any associated shipping expenses. For example, if we paid $700 for the collaboration, spend $10 on Amazon commission and shipping, $30 on a custom bottle and shipping, and $10 on additional costs like packaging or transfer fees. Our total cost would be $750 Fill in the rest of the rows with random costs for our demonstration balancing metrics. Once our chart is filled, we might find a disparity between our main metrics and side metrics, with the main metrics having a much heavier weight. To balance this out, we can increase the side metric by multiplying it by 1,000 Now you can see the last version and the charts. It seems like we are not going to work with influencer three again. But we will probably keep working with Influencer 24.5 That's a wrap. You know how to measure the performance of your influencer marketing campaign, taking into account views, engagement traits, and costs. Remember, tracking these metrics is crucial to understanding the effectiveness of your campaign and making informed decisions for future collaborations. Thanks for tuning in and see you in the next video. 70. Section 10: Outro: Have now learned how to run an influencer campaign from start to finish, using Brand X as our case study. From crafting a compelling campaign strategy, to finding the right influencers, reaching out to them, negotiating prices, and finally, measuring the campaign's performance. We have covered it all. I hope this hands on approach has given you a clear understanding and a tangible experience of influencer marketing. It's been an exciting journey and I'm sure you are now better equipped to handle your own influencer campaigns. Remember, this knowledge is a tool and the more you practice, the better you become at wilding it. Don't stop here, go out there and put these lessons into action. I'm the online and it's been a pleasure guiding you through the section. Stay tuned for the more exciting contents. 71. Section 11: Case Study - LitFit: Hey everyone, welcome back to our influencer marketing journey. Today we are diving into a new case study with a fascinating hypothetical brand. We are calling Lift Picture. This a smart jump probe that connects your smartphone, providing real time fitness data and personalized workout recommendations. It's an engaging product with an incredible potential for our viral content, perfect for our hands on exploration. In this section, we are going to build an influencer marketing campaign from scratch for Lit Fit. We are not just focusing on boosting brand awareness or engagement, but primarily driving sales. We will be diving deep into an affiliate based campaign, which means we a territory where the stakes are high, but so are the rewards. We will be dealing with unique challenges and we will use the opportunity to learn how to mitigate risks and maximize profits. Over the next few videos, we will be sketching out the overall campaign strategy, identifying right influencers, creating an affiliate system, and learning how to reach out them effectively. By the end of the section, you will know how to handle a real world influencer marketing campaign for a product like Life's Smart Jump. Focusing on driving sales through affiliate collaborations. Are you excited to put your learning into action? I sure am. Let's jump into it. 72. Drawing Overall Picture: Hello everyone and welcome back. Today we're going to delve into our hypothetical brand lid fit, which presents a unique tech driven approach to fitness. It's all about a smart jump rope that transforms the traditional workout into a whole new fun and engaging experience. With the fitness industry booming and more people striving to maintain lifestyle, the smart jump rope could be the next big thing in the market. Now let's start sketching out our influencer marketing campaign. The primary goal we are focusing on here is driving sales Lift has already built up a solid brand image and awareness and is running a variety of marketing campaigns, including influencer campaigns. However, our campaign will have a specific focus. Sales. We are choosing to operate under an affiliate collaboration model. This means we only pay when a sale is made. Sounds like a zero risk deal for us at lift, right? However, it is not that straightforward for influencers. If they don't manage to sell, they don't earn despite the effort they put in. Now you might be thinking, why would an influencer agree to this? That's where our persuasive skills come in. We need to create an appealing pitch that highlights the potential benefits for the influencer. It's important to keep in mind that the success of sales doesn't solely rely on the influencer. It also depends on factors such as our brand image, pricing, product quality, or et cetera. Therefore, we must do our best to convince influencers that this campaign is worth their efforts. Why we have chosen Youtube as our primary platform? It is simple. Youtube allows for easy insertion of affiliate links in video descriptions, and there is a wealth of fitness and weight loss channels that could naturally integrate our smart jump rope into their contents. However, we are not limiting ourselves to just Youtube. We are open to using Instagram, Tiktok, and other platforms because we care about sales, not platforms. But for the purpose of this case study, we will focus more on a Tops campaign. Now regarding the type of influencers we are targeting. Since we are introducing an affiliate system where influencers earn a percentage of sales they generate, we are not picky about whether they are micro macro or mega, or whether they are personal pages or team pages. All we want is sales. But remember we are the ones reaching out. So we need to find influencers who would be open to an affiliate deal. Micro influencers might be more willing to consider this type of arrangement, we will focus on them. In a nutshell, we are envisioning a campaign that sales driven, operates on an affiliate basis, leverages primarily Youtube, but is open to other platforms and targets a wide range of influencers, with a particular focus on micro influencers on Youtube. Exciting, right. In the next video, we will delve deeper into mechanisms of affiliate collaborations. Discuss how to make them attractive for influencers. And explore strategies to ensure these collaborations are successful for both lit fit and the influencers. Stay tuned and I will see you in the next video. 73. Understanding Affiliate Collaborations: Welcome back everyone. Now that we have a clear picture of our brand lit fit and our campaign goals, let's dive deep into how affiliate collaborations work. If you remember from our previous video, we decided to base our influencer marketing campaign on an affiliate model. This is great method then you are aiming for sales, but it is not always the preferred method for influencers. So we need to play smart to make this verge. Let's discuss some key points. Firstly, it is essential to understand that our influencers aren't just promoters, they are also salespeople. In this scenario, we aren't controlling the content they create. Instead, they have full autonomy to design the content that promotes our product and drive sales. However, we can provide them tools to help them succeed. One way to do this is by encouraging the audience to buy through incentives. What we mean by incentives is offering something of value that's exclusively available through the influencer's affiliate link. The audience needs a compelling reason to use influencer's link instead of going directly to our website or searching on Google, for example. Let's consider a scenario where the influencer simply says, click on the link below to buy Lititz. It's a straightforward call to action, but there is no strong incentive for the audience to follow through. Might think why not just search for it on Google? However, if the influencer adds, use my exclusive link below to get a 30% discount on your lift purchase. Now there is a real benefit for the audience to use the affiliate link. The exclusive discount creates an incentive that's hard to ignore, but we can take this further. What if the influencer says, if you purchase Lift through my link, you will get a unique code that gets you a free fitness ebook, $20 This approach not only offers a price reduction, but also gives added value with the three products or less. Think about another strategy. The influencer could create a sense of urgency and scarcity by saying Lit Fit is releasing a limited edition neon green smart jump. But there are only 1,000 available. Use my code to guarantee you get one before they all are gone. This way we are motivating the audience to act quickly by, through the influencer's link to not miss out on the exclusive products. By providing a strong incentive, we are not only encouraging the audience to buy, but also ensuring they do so using the influencers affiliate link. Secondly, remember that influencers aren't professional salespeople. They are content creators first and foremost. But for our affiliate campaign, we need them to drive sales effectively. We can aid this process by providing them key selling points about our products. Consider lift. The selling points could include smart technology for tracking jumps and calories, customizable rope lengths, and a lightweight design. Sharing these details equips the influencers to promote our product convincingly. But we can step further. We can provide them with successful content examples from our top selling influencers or even competitors. This could give them inspiration on how to embed our product into engaging content that drive sales. For instance, we could share a video from a successful influencer who integrated lift into ten ways to lose weight at home in just 10 minutes a day. Video. This shows them practically how to create content that resonates with the audience and promotes lift effectively. However, while we aim for sales, it is crucial to remember our brand's reputation. We need to create a Ce list, avoid any potential harm to our brand image. For example, we don't want influencers to guarantee weight loss from using our smart jump, as it could be misleading our product aids in fitness, but weight loss also depends on factors like diet and lifestyle. Lastly, we need to consider the initial cost for the influencers they need to buy our product to promote it, which could discourage many from collaborating with us to tackle this. We could send the product to them for free if they don't manage to sell. We could ask them to create high quality content to compensate for the cost. We could also use an affiliate software that reduces their balance to minus cost of the product until they make their first sale. For instance, if our product costs $35 the software will show their balance as -35 They will need to make sales to bring this balance back to zero and then start earning profits. While this is a stricter approach, it ensures that we cover our costs. Remember, the key to successful affiliate collaboration is creating a win win situation. Our influencers need to see the potential for profits and we need to ensure our brand is represented accurately and effectively. Stay tuned for the next video. I'll you there. 74. Determine Affiliate Payout: Hello and welcome again. Today we will be discussing a critical aspect of our affiliate program determining affiliate payouts. It is vital to set up a fair and motivating payout structure for our influencers as this will directly influence their commitment and performance flat versus dynamic earnings structure. Let's start by comparing two types of earning structures, flats and dynamic. In a flat earnings structure, influencers earn the same amount for each sale, regardless of how many they make. For instance, an influencer might earn $5 per sale, whether they sell one or 100 units of products. While this can be simple and straightforward, it might not motivate influencers to go extra mile. On the other hand, a dynamic earnings structure is where we increase the payout as the number of sales made by an influencer increases. Here is an example. For one to ten sales, they earn $5 per sale. For 11 30 sales, the rate increases to $7 per sale. For 31 to 50 sales, they earn $8 per sale. 50-100 sales, it is $10 per sale. And for 100 plus sales, it jumps to $12 per sale. But why would we want to increase the payout as sales increase? This structure is designed to motivate our influencers to sell more more they sell, the more they earn per sales. It is an escalating reward system that encourages continued efforts and commitment from our influencers. It is a way to say, the more you help us, the more we will reward you paying out all profits to top selling influencers. The top payout of $12 per sale should be set to at least cover our costs to ensure we are not losing money on the deal. But why would we pay all our profits to our top selling influencers? You might think that's like working for free, But there is a different way to look at it. By paying our top selling influencers, all of our profits. We are in fact, investing in brand awareness and reaching our target audience and acquiring potential customers. Those customers could come back to us and buy something else, and when they do it won't cost us anything. In influencer fees, those additional sales will be pure profits. So don't hesitate to pay more to your influencers as they help you to build a mass of loyal customers and network of influencers who trust and promote your brands. In conclusion, determining affiliate payouts is finding the right balance between motivating your influencers and maintaining your profitability. Dynamic earnings structure can be a great tool to motivate your influencers to sell more, while ensuring that you are not losing money on the deals. And stay tuned for the next video. Thanks for watching. 75. Finding Influencers 1: All right, now we are at a crucial stage. It is time to find our influencers. Now you might think, wait a minute, we don't care about influencer or their audience or their content, right? Well, yes and no. While our main objective is sales, we still want to reach out the relevant influencers who align with our brands and products. But here is the catch. We are going to cast our net de, why? Because affiliate collaborations are not necessarily popular among influencers. So we have to approach as many relevant influencers as possible to increase our chances of finding those who are willing to work on an affiliate basis. In our case, we are going to focus on micro influencers on Youtube, fitness and health niche. Now you might ask why Youtube and why micro influencers? Let me explain. Now, before we dive into how to find influencers, let's talk about why we are choosing Youtube for our campaign. There are a few reasons. Firstly, Youtube provides a fantastic platform for content that both generate value and promote our product picture. This an influencer, creates a video series about 30 day weight loss challenge using a jump rope. As part of the series, they introduce our smart jump rope life. They show it in action, talk about its features and explain why it's a great tool for home workouts. It's not just a product placement, it's an integral part of the content. Secondly, Youtube is a fantastic platform for affiliate links. Unlike Instagram, Tiktok, or Facebook, where adding links can be cumbersome, Youtube allows for a straightforward integration of links in the video description on Instagram, Tiktok, and Facebook. For instance, you can't add a clickable link directly to a post. The usual workaround is to add the link in the Bao, but that requires viewers to leave the post, click on the profile, and then click on the link in the bio. That's quite a few steps and potential points of drop off. On the other hand, Youtube videos can take the time to talk about the products, show it in action, and convince their audience of its value, all within the video, Plus the link in the description is just a click away, reducing friction and increasing the chances of making a sale. However, I'm not suggesting that these platforms are ineffective for affiliate marketing. Instagram stories, for example, are a popular affiliate channel, especially 14 pages. Add link feature allows direct access to the product page, making it easy for followers to make a purchase. But stories are short lived and can only showcase the product for a few seconds. Now for the sake of the influencer marketing course, I'm focusing on the Youtube side of things. We have already explored Instagram and Tiktok quite a bit in the previous case study. I think it is important to show you a different perspective. But remember, the platform doesn't dictate the affiliate models. You can work with influencers across different platforms depending on what suits your brand and your product. Lastly, we are focusing on micro influencers because they are more likely to accept affiliate collaborations compared to macro and mega counterparts. Micro influencers often don't receive as many brand deals, making them more open to different types of collaborations. Bearing this in mind, our task is to find fitness and help focused micro influencers on Youtube. We need to find their contact information, reach out to them, and pitch our affiliate collaboration. In our next video, we will delve into how to do that effectively. Stay tuned. 76. Finding Influencers 2: It is time to find the influencers themselves. We mentioned that we are going to find Youtube influencers micro would be great. But since we are actually offering an affiliate system and we know that our acceptance rate is low, we also mentioned that our goal is to reach as many influencers as possible. First, I'm going to talk about how to find influencers on Youtube, and then we are going to find them ourselves. First of all, I wanted to list some potential keywords. Our broadest keyword is fitness and health. But when we drill down further, we see lose weight. And the synonym of lose weight is slim down. If I wanted to go even further, I can actually go as far jumping rope. That's why I made a ranking from the most general. That is the highest volume to the most specific. That is the lowest volume. Of course, I can make it wider the more influencers Ellery right now I will start with lose weight because probably the right audience we are looking for is in the word lose weight. If I'm not satisfied with the audience, I can go up to fitness or health if I needed more influencers. Let's start with the lose weight example. I copy the word lose weight. I go to Youtube and search for lose weight. After my search, I click on Filters and select Channel. Now the channels related to lose weight are sorted in front of us. I do command F, I type lose weight. When I do that, I can understand this. It shows me channels with lose weight in the channel name. It shows me the ones without lose weight in the channel name but with lose weight in the channel description or Youtube also shows me vert like weight loss, which are synonym of lose weight. When I scroll further down, the word lose weight itself is not mentioned in some channels. But because the word lose weight is mentioned in these channels, in the videos, it brings these channels in front of me. Again, this is a very good thing for us, because I want the words lose weight to be mentioned either in the title or in the description, or in the person's videos, so that I can work with these channels. Youtube offers us a very wide search here, so almost all of the influencers here are relevant. Of course, some of them don't have enough subscribers for us, for example, this channel has 37 subscribers or nine subscribers. We will eliminate them, don't worry. But in general, when I scroll down, I can see never ending channels. So lose weight is right word for us and it contains a volume. Then we write this down in the back of our minds. And since we don't want to process this data one by one, we enter Epi Fi, a tool where we can do this automatically. I have already shown how to use Pipi in the previous videos. You can go back to those videos and watch the Pipi video if you want. I'm logged in. There are two methods I can use. Let's start with the first one. I click on Store and I type Youtube in the search field. And there is one actor that comes up. This actor is the only free actor that works well. You can see that the others are paid. I click on the free one and it asks me for a search term. What was our search term? It was lose weight. I type lose weight. Let it do 1,000 searches with maximum search results, not ten. Let it look and give me the influencers in front of me after eliminating how many of them are relevant. Let's see. After seeing that, maybe I can reduce it to 100 or increase it to 10,000 And if I still needed more influencers, I immediately go back to the potential keyword list. I can take my knee verse from there and add them next to lose weight and get more influencers. We have said it 1,000 for now, so I just hit Start. And now the system is starting to find videos and channels for me that I have the word to lose weight in them. We will be back in a moment. We are back. It took longer than expected. We have waited about 1 hour and 41 minutes. You may remember that the free version gave us $5 usage allowance. We used about 2.8 dollar of that, and it gave us 475 results out of 1,000 searches. I click on Exports, I click on Overview CSV and download open the downloaded file. And yes, our dataset is open. Here I can see the title and ID of the videos, how many views they have, how many likes they have received, URLs of the channels, and how many subscribers those channels have. Now let's open it on Google Sheets and make Tts. I select the number of subscribers column, click on the arrow, then I say sort from A to T. In other words, I say sort from zero to larger. After zero, the channels with a few thousand subscribers appear in front of us. We can eliminate these and remove all the channels below 10,000 subscribers. I select them and click Delete Rows. And now I only have influencers that are big enough for me to want to work with. Of course, I also see influencers here who are too big to accept our offer, But it doesn't matter for now. There is no problem to extend an invitation to them. But keep in mind that you can still eliminate them if you want. Now we have found our Youtube channels. As you can see, we can work with all the Youtube channels in this column. We can contact them manually. Their E mail addresses will be written in the about section. But let's still reduce workforce and use automation to reach more influencers. I open an file on Google Sheets and paste all these Youtube channels. Now I need this Google Sheets link. I copy the Google Sheets link. Then I come to Phantom Buster, the tool we used in the previous videos. I say login. I select all solutions from the solution section. When I scroll down, I see Youtube. Here I select Youtube and I select Youtube Channel Scraper. This scraper will collect the data of all the channels we have, including their e mails. I click on use this Phantom and I paste the link. We just copy it here and click Save. It says, how many channels do you want to look at? We have 400 channels. I have selected 100 of them right now. As an example. By the way, more than one video about lose weight may have been shared by a single channel. Therefore, not all of the 475 results we have are 475 different channels. Be sure to keep this in mind. Then I click Save, click Lunch and wait. We have script one channels. Now I click on Down Lunch Results and open the CSV file. Yes, we opened our file on Google Sheets. Let's look at the columns one by one. First we can see which Youtube channels we search for. Then we can see when these Youtube channels were scripted. We don't need the skull. Then we can see the name of the channel and how many subscribers they have. If you are concerned about the number of subscribers of influencer, you can add it here. For example, we have labeled people below 10,000 as not influencers and deleted them in the same way. We thought that influencers above the macros would not work for us, and we wanted to delete them. And you can see the range right now. This is how you can evaluate influencers based on their subscribers. Our next problem is the channel descriptions of the influencers. By reading these channel descriptions, you can see how relevant the influencers are. Of course, you don't have to go through them one by one. But for example, if a word caught your eye, you can check and search for that word. Then you can remove the channels where you see the word from the list. In this way, you can do channel elimination in a practical way. Then again, information such as when they joined Youtube will not be of much use to us. We see the number of views, then we see the country. Country can be efficient metric for you if you are going to ship products. For example, you only sell your products in the United States and you can ship products to influencers in the United States. Then here you can select only the countries where United States is located. Moving on, it shows the URLs of the specific profile photos, shows the banners. These are not things we need very much. There are URLs for Instagram, Facebook, and websites. You may need this. I will show you in a moment. I'm scrolling just like this. I see a section called mail found here. This is important for us. Let me move it to the far left so that we can keep an eye on it. Now you can see that most of the mail is not found. For example, I see that there is one E mail in line 14. How did he find this e mail? Because this mail was already written in the description. I scroll down again. I see that there is only one e mail. Why? Because this e mail written in the description section. But that doesn't mean that other influencers don't have e mails. Let's take a look at one. I click on it, I click on About, I scroll down. I click on via e mail address. I prove that I'm not a robot. I click on Submit, and as you can see, I find the e mail I copy and pasted here. And now I have one more e mail. You can do this manually one by one and have more influencers e mail. Unfortunately, because we choose the I'm not a robot option, we cannot technically overcome this very easily and we have to do it manually. Youtube has taken a good precaution in this regard. I'm scrolling down, As you can see they have e mails. When I don't see influencers e mails, I can go to their Youtube channel and find their e mails directly. But in this case, I cannot find them. What can I do? I can probably find their e mails by looking on Instagram or Facebook, or the link to their website, which I just showed above. But I don't think we are going to need it here. Now, I'm scrolling slowly to the right, I see more URLs and I see more unnecessary data. We are not going to use any of this, but the system is providing us with it. Now, I don't see any more columns. I'm back to the far left again. Let me do the example I mentioned before one last time. I click on Youtube. I came to Youtube. I click on About, I click on Show e mail address. I prove that I'm not a robot. I click on Submit and I find e mail address. Then I copy and pasted here. That's how I'm going to collect the E mails of the influencers. And now we have our list of influencers. Let's see how many influencers were on the list. There were 245 influencers in this list. Assuming that we collect the majority of the E mails, we will be able to reach around 150 200 influencers. So one of our potential words lose weight. Brought us about 150 to 200 influencers. Of course, we shouldn't forget that when I came to Pipi, we made maximum search result number of the actor 1,000 We can push our lock more next time and increase it to 2000, 3,000 and force the system to search a little bit more. But there is no need for that. We already have other words we can try slim down. It is obvious that there will be much more influencers on fitness and health. With such searches, we can create a database with thousands of influencers. And we can reach these database of influencers and include them in our affiliate program. We can strengthen our affiliate system that's set for today's video. And goodbye to see you in the next video. 77. Creating an Affiliate System: Welcome to the new video. In this video, we need to set up an affiliate system so that we can give links or coupons to our influencers. But setting up an affiliated system is one of the most challenging, one of the most problematic aspects of influencer marketing. Because there are so many types of affiliate systems and they require a lot of technical knowledge. So what kind of infrastructure are you using? Are you using a website? Are you using an app? How are you going to track this information? They all require a completely different area of expertise. Actually, setting up an affiliate system is something that should be left to the experts. I would like to start by saying that now when we need to set up an affiliate system, I'm going to show you how we need to act, what we need to look for. And I'm going to show you the hardest way to, the easiest way so that you know how to act when you need to find a special way for yourself. First of all, it is very important what our platform is, A website, MIM mobile application. You need to know that. For example, let's say we are a website. If we are a website, on which infrastructure did we build this website? Is this a hard code website? That is, did we code it ourselves or did we use Shopify infrastructure? Or did we use the Woo Commerce infrastructure? Or did we use a completely different infrastructure? Because if you use Voomerce infrastructure, you can use Vo Commerce own affiliate system. You can use an affiliate system that integrates with Voomerce. The same goes for Shopify. So let's start by talking about how we can do it. First of all, I will start with the hardest way. If you have a website or mobile app, you can measure the actions of influencers through the links yourself. What do I mean by that? For example, we have a website. Google Analytics was a completely free tool and you can track a lot of data through Google Analytics. Or if you have a mobile app, you can track all user movements in your mobile app tools like just singular or Java. When you track these movements, of course, you also set up an affiliate system. What do I mean by that? For example, a person entered your website. They can scroll down, watch your videos shop for example. You can know the average card amount that your users shop. Or you can know how many seconds of your videos they exit your videos, you can know what percentage of your page they exit after scrolling. You can track all the data through these web analytics or mobile analytics tools. These are difficult things that require a lot of technical knowledge. Let me illustrate this in some way. Let's look at adjust, for example. It's quite difficult to do all these things that I mentioned using adjust when you do these things. Of course, you can also do it on influencers. So you can also track the users that an influencer brings in. Did these users make sales? Did these users broad membership? But why do I say it requires expertise? Let's go to the adjust help center. We are here as a marketer. Click on it. As you can see, we see a lot of documentation. Let's say get started. So let's enter the simplest documentation. Here we see various headings. On the left side, I enter a heading and I see another heading, 100. And when I examine this heading, I see that there are quite detailed and complex technical works here. What I want to talk about is yes, Google Analytics adjust singular Ochoa, or various Analytics tool here, allow you to track all in app or website events so you can track all the traffic brought by influencers. And this allows you to set up an affiliate system because you can also know how many customers the users brought by influencers bring you. But this is a job that requires a lot of technical capacity and should be left to an expert. Therefore, it's not practical. But if you have an expert who can do this, or if you can work with this person in some way, this is a method that I strongly recommend. Now let's come to an easier method, and that is to use affiliate systems that are already in place. In other words, as I mentioned in the affiliate video, it is to use affiliate systems such as reversion reward, fulffiliate. Let's look at these systems. For example, I went to version I click on Solutions, I click on the Influencer button. And here it simply shows me what kind of panel it offers me. You can examine the details here, but we can't use it. And it says start the 40 day three version. I click and it asks me to choose my infrastructure. For example, if you are using Choppy, this system will give me an affiliate system integrated with Shopify. If you are using Vcm, it will give you an affiliate system accordingly. Let's say I choose Voom, It immediately offers me its packages. If you choose one of their packages, they ask me for my contact information so that they can contact me and sell their packages. When I get reward full, I click on the features section. Explains to me how the system works. The same goes for Tap Pilate. I come to solutions, I tell them that I want to do influencer marketing. And they tell me again that they offer me a platform. And this platform is integrated with various infrastructures like Shopify and Woocommerce. You can buy and use these affiliate systems directly. When you buy and use them directly, you don't need to install, set up analytics tools and develop an expertise in this field or work with an expert. Reversions or tappiliate interfaces are much, much simpler and you can use them very quickly and create an affiliate system easily. Basically, it is much more practical to take an affiliate system already and use it. But of course it comes with a cost. Don't think it's free. Even the tools that are offered for free. We'll charge you money at some points. Now we come to an easier option and that is the set up a coupon system. This is the most practical method you can use. For example, let's say we have an influencer named Ashley. I can give the influencer named Ashley a coupon called A S H L Y 20. This would be a coupon that would give a 20% discount. In our current case study, we will apply this scenario and create individual coupons for each of our influencers and add the discount person touched next to it. Ashley will tell the users in the Youtube video that they can get 20% discount with the code A S H L Y 12. And when they enter this coupon code, they will get 20% discount. And we will look at how many sales are made with the code Ashley 12 and pay Ashley accordingly. So we will be able to affiliate with an influence just by creating a coupon code. It is the most practical method among them, and it is the method where you can take the fastest action. But of course, when it comes to creating coupon codes for hundreds of influencers, tracking them, paying them, things will get harder then we can switch to an affiliate system like reversion. If you don't want to deal with any of this, the digital marketing agencies are already doing this kind of work for you. It is also useful to remind you of this, so you can completely delegate your work to them. Within these agencies, there are usually experts who use Google Analytics or adjust very well. These experts do all the analytical work for you and they can also set up an affiliate system for you. Now let's remember our case study again. We are working with Youtubers and we dedicated to use coupon code system, which is the most practical method among them. Now I will open my own website and let's create a coupon code from here together. Yes, what you see right now is a Wordpress interface. My website is built on Wordpress infrastructure, and the e commerce infrastructure I use on Wordpress is Woocommerce. Therefore, I can set up an affiliate system using the Woocommerce infrastructure on Wordpress. There are two methods for this. Let me show you the first one. I scroll down, I say plugins, and I click at new plugins appeared in front of me. In the source plugin section, I type affiliate Vocoerce search for it. As you can see, I see affiliate plug ins that work integrated with Vocomerce. I can simply say install. Now I'll want to plug in here and have an affiliate system that can work integrated with Ucomerce. Remember of course, that in this scenario, I have a website. This website uses ulcers infrastructure. Therefore, I can install a plug in and have an affiliate system that works integrated with ulcers in your scenario. If you use Ulcers infrastructure in Wordpress, you can choose such a system. Or we can choose a second option, which is to create a coupon code directly through ulcers. As we mentioned, I go to the marketing tab just below Ulcer, and I click on Coupons button. As you can see, you can see the coupons I created on the screen. Now let's create a coupon for one of the tubers. I click on at coupon button and it asks us for the name of the coupon code. I enter something that reminds me of Ashley, and then I type 20% because I'm getting 20% off, I can create a description. It is completely up to me. I don't need a description right now. Or you can paste the Youtube link off the influencer here so that you can remember which influencer has the coupon codes. Then I go to the setting section and it says discount type. Our discount type here is fixed card discounts. In other words, we want to give a certain percentage discount when the user as products to the cards. I leave the coupon amount blank. If I allow free shipping, I can also give free shipping. The influencer can say not only 20% discount, but also 20% discount plus free shipping. And this strengthens our hands on marketing site. It is completely up to you. I'm currently putting a tick here and I need to enter an expiry date so I can enter that if you don't want this coupon to still be a valid after three months. We also don't know whether these Youtube videos will be removed or not, so it would not be reasonable for me to enter an expiry date right now. I can check this manually myself or I can give a date one year later. As a precautionary measure, I will leave it blank for now. I'm coming to the usage restrictions section, since we offer free shipping. Free shipping for very cheap products will cause us serious losses. Therefore, I need to set a minimum spend here. For example, I can call the $30 It also wants a maximum spend. If you don't want to give discounts on very high priced products, you can specify this amount. Of course, you also need to be open to our user right now. I'm not going to write a maximum spend, I'm not selecting individual use, I'm not selecting exclusive sale items. And I'm scrolling down in the product section. I can select which products I want to discount specifically. We don't have to choose this as we currently discount the entire cards, but if you want to give a coupon for a specific product, I would like to point out that this is technically possible. Since we are giving a discount to the cards, we can exclude some products in this card if we want for this. We can select products from the exclude product section. We will not do this for the time being. Likewise, we can add or remove a category to the discount, not only on a product basis but also on a category basis. We do not prefer this at the moment. At the same time, if we have blacklisted customers, we can add their E mails here and prevent them from benefiting from this discount. But this is not the case. At the moment, we come to usage limits where we can choose the maximum number of times a coupon can be used and the maximum number of times it can be used by a user. For example, we don't want users to use this coupon every time they shop, because when we let them use this coupon, they get a discount themselves. And this reduces our profitability in the long run, we no longer want to give discounts to users and we want them to create profits. Therefore, I can make it to, when I make it to, the user will use the feature discount at first. And the second time they will be able to use the discount again. But now that we have won, that user try to sell them a product without a discount. When we come to the total limit of the coupon, we can think like this if we want to make the influencer say a sentence like this. When we share the coupon to the influencer, it makes sense to put a limits, this coupon is only 100 produced. Hurry up and grab this 20% discount. Now this makes sense because it encourages the user to quickly to use the coupon and take action, while at the same time limiting the amount of coupons. This prevents us from having an infinite amount of discounts. Right now I'm writing 1,000 here and I'm going to tell my influencer that this coupon is only 1,000 And they should emphasize that users will enter our site faster. They will try before the coupon runs away, both the influencer will win. And after the 1,000 user, we will not give any more discounts. We will start making more profit. Now I have everything I needed to create my coupon. The name of the coupon is okay. I haven't added anything to the description section and I have made all the necessary settings. I can activate the coupon by pressing the published button. As you can see, by specifying all the details of a coupon, we are now able to work as an affiliate with one of our influencers. We can create similar coupons for all influencers and distribute the coupons to the influencers. This was the most practical methods we could use. If you don't want to use this method, you can work with an agency. And this agency can install analytics tools such as Google Analytics ad just singular Chewa for you. You can both monitor your analytics site and set up influence or affiliate system. Or you can develop these specializations yourself and spend time on the subject. Or if you have a budget for your affiliate system, you can buy affiliate oriented software and integrate it to your e commerce infrastructure or mobile application. Thus, you will use a di made affiliate system. It is useful to repeat. Again, setting up an affiliate system is an issue that needs to be planted completely specific to your business. If you are using the web, you need to take a different action. You're using an app, you need to take a different action. If you're using an e commerce infrastructure, you need to take a different action. Or you need to take a different action according to your own budget or area of expertise. Please consider all these criteria and make sure that you use an affiliate system that is unique for you because there are so many options out there. Choose the one that works best for you. In this video, we set up an affiliate system using a coupon code. And now we are slowly coming to the end of our case study. See you in the next video. Goodbye. 78. Contacting Influencers: Today we will be focusing on the vital step of reaching out to influencers for our affiliate program. We will cover two significant messages. The initial outreach e mail and the detailed affiliate program documents. Let's begin with the initial outreach email, outreach email subjects. Exciting affiliate program opportunity with Lititz high influencers name. I hope this message finds you Well, my name is Li. I'm reaching out on behalf of LitfitzA, rapidly growing fitness brand that offers innovative tech driven fitness products. We have been following your content on Youtube, Love your passion for fitness and the engaging community you have built. We believe your audience would benefit greatly from our smart jump rope. And we are thrilled to invite you to join our affiliate program. And this program, you will earn a commission for every sale made through your unique coupon. Attached to this e mail is a detailed document outlining the specifics of our affiliate program. We have designed this program to offer maximum value to our influencers and their audiences. We believe you would be a fantastic fit. We are excited about the potential of working together and look forward to hearing back from you best name your position at Lift. The subject line could be something like exciting affiliate program opportunity with life. This immediately tells the influencer what the e mail is about. It is important to keep it professional, yet exciting. The e mail body should start by introducing yourself and the brand lift. Be sure to compliment the influencer on their contents and express why you believe they would be a good fit for your program. This shows you have done your homework and aren't just sending a mass e mail. Next, introduce the affiliate program and mention the potential for earning through the unique affiliate link. This is where you pick their interests, close the e mail by attaching to detailed document for the affiliate program and expressing enthusiasm about the potential collaboration. Now let's move on to the affiliate program details document titled Lit Affiliate Program. Dear influencers name, Thank you for your interest in our affiliate program. We are excited to share the details with you. One product overview. Our product, the Litt Smart Jump Prop, offers an innovative take driven approach to fitness. This unique product enables users to track their fitness progress, set goals, and participate in global fitness challenges. Two, commission structure we offer tired commission structure. The more sales you make, the more you earn per sale. Here is how it works. Three additional incentives to make our partnership more rewarding. We offer additional bonuses. Ten, sale a coupon card and a free product. 50 sale, a special price. Four, support from us to help you create compelling content and effectively promote our product. We will provide a free Litt Smart Jump probe for you to use and showcase in your content key selling points and promotional strategies that have proven effective guidelines on what to avoid to maintain brand integrity. Five expectations. As a Litt affiliate, we expect you to create original and engaging content featuring our products. Promote your unique affiliate. Link to your audience. Maintain positive and professional representation of our brands. We look forward to the possibility of working with you and growing together in this journey. Please feel free to contact us if you have any questions or concerns best regards your name, your position at life. Start with a brief introduction and thank you for their interests. Then move into the product overview. Here we introduce the Lititz Smart Jump Pe and its unique features. Next outline the commission structure. We use Tire structure based on the number of sales and influencer mas incentivizing them to sell more. We also offer additional bonuses for hitting certain milestones like their first sale or their tent sale further motivates them and shows our appreciation. In terms of support, we assure influencers that they will receive a free lit fit. Smart jump, prop key selling points, promotional strategies and guidelines. Finally outline the expectations from them. This includes creating original content, promoting the unique affiliate link, and maintaining a positive and professional representation of our brands. This document should be clear, concise, and comprehensive. It should leave the influencer with a good understanding of the program and how it can benefit them. That's all for this video. Stay tuned. 79. Section 11: Outro: Congratulations on making it to the end of the section. This section has been all about affiliate collaborations and exciting an effective form of influencer marketing. They begin by painting the overall picture of affiliate marketing. We also covered a key aspect of affiliate marketing, determining the affiliate payouts. We talked about the difference between flat and dynamic earning structures and why you might want to consider the leader for your program. Finding the right influencers is a crucial part of any affiliate program. We dedicated two videos to this topic. We walked through the process of identifying and evaluating the potential influencers to partner with its giving you the tools and knowledge to make. In the video on creating an affiliate system, we discussed how to set up an effective system to manage your affiliate program. We covered the technical aspects. The final step in launching an affiliate program is reaching out to influencers. We covered this in our video. We share tips on crafting compelling invitation e mails and providing influencers with all the information they need about your program. I hope you found this section valuable and that it has equipped you with the knowledge and strategies to set up and run successful affiliate collaborations. As always, if you have any questions, feel free to drop them. Thank you for watching and I will see you in the next section. 80. Congratulations! Now, You Are An Expert: Congratulations on completing the Influencer Marketing master class. You have taken a significant step forward in your marketing journey, acquiring valuable tools and strategies. I would like to extend my heartfelt thanks for choosing this course and investing your valuable time and energy into it. Your dedication to enhancing your marketing skills is truly admirable. Now that you have completed the course, I would appreciate if you could share your thoughts and experiences by leaving a review. I assure you every piece of feedback is valued and I will personally read and respond to each of your reviews. Your input is truly appreciated. Over the course of this training, you have gained a deep understanding of critical aspects of influencer marketing. You have learned how to find the right influencers for your brand, create effective briefs and establish contact with influencers. We have explored best practices for communicating with influencers and you now know how to measure the performance of your influencer marketing efforts. Moreover, we have worked together to create campaigns from scratch, applying the knowledge you have gained in practical and tangible ways. This certificate serves as a testament to your nearly gained skills and knowledge is a fantastic addition to your professional resume, showcasing your commitment to continuous learning and expertise in influencer marketing. Once again, congratulations on the significant achievements. Remember, the end of this course is just the beginning of your influencer marketing journey. With the knowledge and skills you have gained, I'm confident that you are ready to make a positive impact in the world of influencer marketing to your future success.