Etsy Shop SetUp, SEO & Advertising - Beginner To Advanced 2026

1. Welcome (Start here!): Hello In officially welcome to the Etsy shop course. I'm so excited that you hear in this video, I'm going to show you what we're going to cover throughout the course, what you can expect, as well as some helpful tips to improve your learning experience. So let's get started. First, we're going to cover all about what FCS, the ETC overview, how you can succeed as a business on Etsy, as well as how to build a brand you're excited about in choosing a niche to sell. Next, we're going to cover all about product research in even if you already have some product ideas or if you've already been selling on Etsy and you already have your own product. I would highly recommend that you watch through this module because it's packed full of resources and tools, strategies, and ideas to help you not only improve your current products if you already have one, but also expand your product line. So a really wonderful module if you have no idea how to sell, if you've never sold anything in your life. I believe this is going to give you all of the tools and resources and knowledge that you need to do that successfully. Then we're going to dive into keyword research and why keyword research is so important. And we're going to be using everything that we learned in this module to apply to our Etsy SEO. We're going to explain why etsy SEO, it's so important how to do this. I'm going to show you everything throughout this course with tutorials and examples. So even if you're a complete beginner, I'm confident that you're going to be able to learn and apply everything in this course. Next, we're going to talk about marketing and growth strategies to really maximize and skyrocket your Etsy success. Some tips, some features that Etsy offers that can help you really increase in boost sales. Then my husband Sumner, is going to dive into all things advertising. He's going to tell you how to set up etsy campaigns, how to set up Google Pinterest campaigns in a lot of gold nuggets. So be sure to go through every single video in that module. Then we're going to talk about shop management in all of the logistics and necessary things that you're going to need to know to actually run your Etsy business, how to fulfill orders, what you can do in your listings and some other features that Etsy offers that are really helpful. And then lastly, I'll be providing you with an axi success checklist. So this is a list of things that it's just a quick guide to help you really succeed on Etsy. Remind you of certain tips and strategies that I not only mentioned throughout the course, but a few extra things as well. And I want to remind you that throughout the course, we're going to be mentioning some resources and tools and websites that we highly recommend that we have built just for you. And you can find those right here. You can just click on that button and you're going to see a drop-down with all of the tools or websites or anything that we mentioned throughout the lessons. So you can just click on each one of those and it's going to open in a new tab. So some of you may think that I speak a little bit too slow. Some of you might think I speak too fast, but no worries you can learn at your own pace. Because right here under the video there is a play bar and you're going to be able to choose whichever speed you want the video to play too. So you could slow down or make it faster to find what's most comfortable for you. Also, another thing you get with this course is mine. In some there's one-on-one guidance. So if you have any questions, you can refer to the Q&A section below and you can first search through some of the questions that have already been asked here in the course so you can have your question answered as fast as possible. And if you don't see your question there, you can always ask question and I will do my best to answer them as soon as possible within 48 hours because I want to make sure you have everything that you need to succeed on your Etsy business. And lastly, it's just the beginning right now. But once you get a few for the content, I would really appreciate if you could leave us a rating. Your honest feedback and your feedback not only will help future students of the course, but it also helped me know what I'm doing well what I can improve on and keep offering you the best content possible. So I'm super excited. This course is a complete course, so be sure to watch through everything. And again, I'm so excited that you're here. I hope you are too. And without further ado, let's dive in. 2. Why You Should Not Miss Out On Etsy!: So if you got to this video is because you have at least an idea of the incredible opportunity the ETC can be for you and your business. But if you still have any doubts, I'm certain that by the end of this video, you're going to be as excited as I am to take advantage of this opportunity today. So let's go over a few statistics and characteristics of the platform. First, Etsy is the 27th most visited site in the US and the 60-second worldwide. That is huge. If you think about how many websites are axes by the world, by users all over the world as well as in the United States. You realize that the 27th places a really amazing spot to be in. Think about all of the websites that you access, Facebook, google, all of the social media platforms are your favorite online stores. I don't know, Zara, H&M, all of these websites, Etsy is the 27th most visited. So you can see how good of a platform could be in how many uses you can easily attract by being on the platform. Also, Etsy has one of the lowest fees compared to other e-commerce marketplaces. So for example, if you're already being selling on Amazon or Walmart or eBay, you're going to be able to compare how much money you could actually keeping your pocket after the sales, by selling on Etsy versus other marketplaces, ETC, also has a reputation of having really good high-quality products. So that is obviously a responsibility for you when you're selling something on Etsy. But it's a great advantage because a lot of other marketplaces do not have that reputation. A lot of users expect just cheap products. So they, they're, they're maybe for the lowest price rather than just high-quality products where you could charge more money and again, keep more money in your pocket. Etsy has also been growing a lot lately. I'm going to show you very soon the graph of the growth of Etsy in the last few years. But this is really amazing because not only sellers and buyers are seeing the potential of xy, but the platform itself, they're starting to position themselves differently and seeing all of the potential new users and potential new sellers. And that is a great opportunity for us as sellers, as we are going to be able to reach more and more audiences. See also offer some unique integration specifically with social media platforms. We're going to go over this throughout the course. There is really exciting integration specifically with Pinterest, but ETC, actually creates social media graphics for you, done for you with your product listing, photos, with some reviewer, shop achievements, and you don't even have to waste any time creating those for yourself. You can easily just share and grow your Etsy shop on your other social media platforms. And honestly, I don't know of any other marketplace that does that as of today. Etsy marketplace, It's also platform where users go to actually discover new items. So for example, a lot of us would go to other marketplaces such as Amazon or Walmart or just Google shopping with a product in mind, I want to buy food for my cat, or I want to buy just a phone case or something like that. So you go ahead and you just type phone case on the platform and you just search for the exact product that you want. But a lot of users of Etsy are actually not only willing, but you're curious to see new products that sellers have to offer without necessarily having those products in mind, having that need to buy that product. That is yet another amazing opportunity for you to offer unique products and get potential customers to look at your listings without them even having the idea of buying what you're offering the first place and because of that, ETC, also prides itself in offering very unique products. And again, this is a responsibility for you as a seller, but it's also an amazing opportunity where you can put your creativity to work. Users are not only excited to see those unique products being offered, but they're also willing to spend a lot more money in order to have that unique product. So again, that is an incredible opportunity for you and me as sellers. Another great benefit of Etsy is that customers are open for longer shipping times because a lot of xy products are customizable or their handmade and they're very unique products. Users know that a lot of times in order to get a unique product, it takes some time for the seller or the creative to actually make them and package them properly in order to offer that unique and very high-quality product. So for a lot of other marketplaces, customers just want something for the next day in two days. So when you're selling on Etsy, you don't have that constant pressure that otherwise you would have on other marketplaces that you're going to lose the customer because you need some extra time for your logistics. And then last but not least, 95 percent of shop owners run their Etsy shop completely alone. So that is very encouraging that you don't need to have a big team or managers or whatever it is in order to succeed on Etsy, not only the majority of shop owners are completely alone running their own business, but ETC, also make a very user-friendly and it makes, it makes it very easy for you to use your shop manager having that in mind, knowing that most people are running their shop completely by themselves, not only creating the products or sourcing the products, but also fulfilling all of the orders and managing customers and all of that. So I don't think there are any doubts of how amazing of an opportunity, ETC, as, but just to put the icing on the cake, Let's compare, ETC to other marketplaces. You see here that Etsy is on the top five of all other marketplaces. Obviously, it might look to you that it's very small compared to Amazon or eBay. But 3.5% of all sales done online are done on Etsy. That is a lot. So you can see the ETC is growing, growing, starting to catch up with these other marketplaces. And to get even better. You can see over here that last year the number of active buyers on Etsy almost doubled. And as I said, they're only growing in there, only projected to keep growing. So that means more and more potential customers looking at what you have to offer. I hope this got you excited to open your Etsy shop as well. So let's not waste any more time. Let's go to the next video. 3. Is Etsy Right For You?: So now you know the huge potential of creating your own Etsy shop. But let's take a look at the types of buyers in businesses that are successful on Etsy for you to determine if Etsy is right for you and your business. So first, what type of products are successful on Etsy? First, there are the digital products, for example, digital downloads and printables like art or all types of stationary lake invitations, envelopes or templates such as planners and calendars or checklists. Those kinds of products are extremely successful on Etsy. Therefore definitely a viable option for your Etsy shop. And also print on demand products. And for the purpose of this course, we're considering print on-demand a digital product because you're not going to be the one responsible for buying the physical product itself. For example, the t-shirt or a mug, that cap. And you're going to be partnering with another company in integrating that with Etsy. So all you're responsible for is creating the designs and the mockups and the listings. So for the purpose of this course, we're considering print on-demand digital products. But let's say you do want to offer, for example, t-shirts where you have your own printer at your home. And you can print specific designs such as Best Decade Ever or any type of customizable design that you want. Those we're going to be calling those handmade products for the purposes of this course. So for digital products, the two most successful types of products, or digital downloads or printables in print, on-demand. And a couple of examples of digital products that may not be such well suited for Etsy are for example, online courses such as this one. If you have online courses or maybe like an e-book, any type of information or product like that. There are other platforms that I believe you would be more successful utilizing instead of fc. That's not to say that you cannot offer that type of product here on SEO if you have some sort of service or for example, let's say you're a videographer and you like going out and taking high-quality, beautiful clips and you want to sell those files. You can definitely do that on Etsy, but there are other platforms that might be more well-suited for that type of purpose. Now let's take a look at some physical products. As we talked about before, Etsy loves a unique products. So for example, let's say Why you, what your business is all about is kitchen products. Let's say you sell I, garlic presses or measuring cups. Those types of products very common in day-to-day products are usually not very successful on Etsy. However, you could absolutely turned that into a very successful product. For example, let's say you want to offer beautiful sets of measuring cups like maybe made of copper or brass, with opportunity for a customer to customize and maybe they wanted to put the family last name on it, or maybe it's a gift for their grandma who's always baked for them. You can make that common product into something very unique and be successful on Etsy. Also, as we already mentioned before, gift herbal products are extremely successful on Etsy. So if you can make your product into something that is targeted for, for a gift, for a special occasion. If you offer special packaging or the option to put a gift, a message with your product, you can definitely be successful in IT with that. And then lastly, another type of successful physical products are customizable products, as we said. So not only you can offer something like I said, the measuring cups, the product itself, with the option of something being customizable. Or you can offer something like door mats and then the customer can choose whatever design they went to put on the door, man, it could be the family last name where it could be a saying or, you know, like an inside joke for a friend or something like that. So businesses that offer these types of products are definitely the most successful ones on Etsy. Now let's take a look at the types of buyers that are on Etsy. So Etsy used to have a connotation maybe Su does, of being primarily female. And actually that's for a reason up until last year, they used to have 80% of their users being female versus 20 percent male. But last year things started to even out with being 5050 male and female users. However, there's still statistics that show that the majority of buyers, people who actually go ahead and make the purchase or female users, but do not get discouraged if your product is primarily targeted for male users. Because as we talked about it before, Etsy is heavily used for, for people to buy gifts. So what you can do is market your product for females to purchase for their loved ones, for their husbands, their dads, for special occasions like birthdays, father's day and all that. So for example, if you have like a toolkit like let's say you have a leather belt or wallets or anything like that, that it's primarily targeted for males. You can definitely be strategic about this in on your listing. Target females that might be wanting to buy this for their husbands, for their dads, for their friends or loved ones. In terms of age, the majority of users are between 18 and 40. And I know that's a pretty wide range. But also statistic shows that the majority of purchases between 25 and 40 years old, so majority millennials and last but not least, the most successful categories on XCR, home decor, jewelry, and wedding categories. But do not be discouraged if you're planning on offering products that do not fall within these categories, as we talked about, There's so much opportunity on Etsy in more and more active buyers who are coming to the platform who are using as a discovery tool. So there are open for all types of offers for your product no matter what category it falls in. And then actually, if you go to your smartphone and you download the app, you're going to see that, ETC. 4. Getting Familiar With Etsy: So you may already be familiar with Etsy marketplace, but I believe it's very important for us to get an overview of the platform from the perspective of the buyer before we even start thinking about what kinds of product you're going to offer or start setting up your shop. So put yourself in the buyer's position right now. And let's say you just got to Etsy.com. And the first thing that you're going to notice is that Etsy loves special occasions on their homepage. You're always going to see the next big event. And for the US right now, the bags, the next holiday is going to be Father's Day. So you're going to see that Etsy loves select products, successful products to suggest those two users. And that's going to be based on occasions as well as their recent searches. So if you've read recently searched for jewelry, for example, you would see a lot of more suggests that jury listings here on your homepage, but right now you're going to see a lot of suggestions for Father's Day. In another thing you're going to notice is that as I said, Etsy loves to suggest successful products for customers. And the way that they do that is that they get products that have a high conversion rate. Meaning most of the users that have seen that listing and to have clicked on it, they've gone ahead and purchase the product. So that is telling Etsy that customers are satisfied with that listing the law. They loved the images, they're happy customers. And obviously, Etsy is going to suggest products there are successful because that means more money for them. And obviously that means more happy customers as well. So they're always going to have the handpicked items and that's going to be based on categories and occasions and as I said, recent searches as well. And if you come up here, you're going to see it on the top menu. Users can browse products based on categories, as I said. But another thing, as we said, that Etsy is known for shiftable products and they loved special occasions. Is they have their own tab for gift products in this is a very valuable page on Etsy if you're able to get there as a seller because you're going to see the ECC starts gathering all of these different options in making these quick lists for the buyers based on what they want to search forth. So for example, it could be based on the person they are buying for. So for women, for pets, for family or occasions such as graduation, it could be the featured that it's constantly changing. For example, right now as I said, Father's Day or it could be personalized gift. Sometimes users are on Etsy specifically because they want someone's name on the product or something like that. As we said also by occasion, they also do it by price, by bestsellers and the top rated gifts as well. So just by analyzing these pages on the marketplace, it can start to give you some strategy on how to list your product. You definitely want to have top rated products. So incentivize customers to leave you good feedback because that means you can show up here on top rated gifts. Or if possible, you want to offer the option for customers to personalize the products because that means you can appear on the personalized gift products and not only gifts because as I said, FC is constantly having these hand-picked lists that they are always offering and sending it to customers. So let's say that me as a buyer, I went to buy some eBay unique for my pet. So I can come here and click on pets and then browse through. And you see that on the search results, Etsy is going to show even further information. For example, if it's free shipping, if that item is, I'm almost gone. Only one available. It's in more than 20 people's cards. So that gives a sense of urgency for the customer as well. And they also say if the item is the best selling item, which right now I'm not finding. But a lot of times when someone searches for something specifically, let's say for example, patent mug we just saw here. So PET mug, you will see that for that keyword Etsy, showing that these are the Best Seller products. So here's another incentive for you to invest on your listing and have a bigger conversion rate because you get these special banners then not only attract the user's attention, but a also, it also gives you the opportunities to show up on those special pigs by Etsy. So let's say I'm interested in this one right here. I can go ahead and click. And you're going to see that this is how ads display the listings. So first, all of the images and which is very important for Etsy and we're going to talk about this later. The importance of images for your listing. The title here also on the very top there is the Shopped name and their feedback rate. So this is actually for a feedback for the entire store, the way that Etsy does ratings right now It's not per product, even though you're going to see that you can select the reviews by product right here. So reviews for this item or reviews for the entire shop. But in terms of feedback in the stars that you get, you get as a shop owner, not only, let's say if you have a really good product, but if you have a really bad product, it doesn't matter. It's all going to be merged together free to have just a single rating as a shop. Then you're going to see here that when you're creating your listing, you're going to be able to create different options and those can have separate prices. Also, if you're offering personalization, they can enter it here. And we're going to see all that when you're creating your product listing. And if you scroll down, there's the product description that they use and can read more. And right underneath the images. What's really important for Etsy as well are the reviews. So shoppers can see the reviews here per item or per shop right here, you can easily just switch. And if they just want to see photos as well, they can scroll down and just see all the reviews that include photos. And let's say I really like this mug and I want to see other products that that same shop is also offering. The shopper can go here and just click on the shop name. And here is the shops storefront, which we're going to be developing together when you set up your shop right here, you can see that they are not taking advantage of the shop banner. You can include a image here and I'm going to open another option for you to see the difference. But they're not taking advantage of having a shop banner here you can have a very eye-catching image or some sort of shipping information or anything like that. And then here are all of their products that they're offering. So let's go ahead and go back to another option because I wanted to show you guys another shop storefront that perhaps they take more advantage of the different features that you should definitely be taking advantage of. And we're going to cover everything here in the course. So let's say, for example, I'm interested in these pillows. Let me go and select. Then I'll go and select their shop. And there you go. Here you can see that they most likely put their best selling products here as their shop banner. And not only that, they have created different categories for people to shop, there offers more easily. So if you want just hand painted face masks, you can easily go here and these are the options. Or if you want totes and purses, everything is as categorized really well, which is definitely something you as a shop owners should be taking advantage of. In this is the overview of the Etsy marketplace, especially as we said from the perspective of the bio, which is extremely important in as we're going to talk about, you should always have your customer in mind with everything that you do. Not only with Etsy, but for any business or any other sales channel. Definitely every single decision that you make, think about the customer. So that's why I wanted to create this video and show you guys an overview of the platform. So you can also get familiar with it and see that once you make a change on the back and on your shop manager, how it's going to affect the customer experience and then finding you and you being successful in selling your products. So with that being said, let's go ahead and get to the next video. 5. How To Build A Brand You Love: A lot of other Etsy courses and videos out there. We'll do a good job teaching you how to set up your Etsy shop. However, a feudal apply the content of this video, your Etsy business will not be nearly as successful. So grab the PDF that I've provided in the resources below, and let's talk about brand in each. First. Why should you choose a niche? I want you to have this in mind. The product that appeals to everyone, appeals to know one. When you choose a niche that gives you authority. For example, would you rather have your brain surgery done by a brain doctor or by a general doctor? My guess is you would choose the brain doctor. They have put so much time and effort into steady exactly everything that they're going to need for your brain surgery. And they have not wasted anytime studying about everything else. They're not going to need for the surgery or any times of epidemic diseases or trauma or anything else that our general doctor would have to study for. Now, a less dramatic example. Would you rather hire for your wedding wedding videographer or a videographer that does all kinds of occasions. They do graduations, birthdays, newborns, everything. My guess is you would rather choose the wedding videographer. You're going to have a lot more trust that they're going to be offering the best type of product and service for your situation. And the same will apply for your Etsy shop when buyers sees that you have developed a whole brand in different types of product around that same topic, they will think that you have put the most amount of time and effort into developing the best possible product to offer them. And that brings me to the next point which is focus. When you choose a niche, you're going to have a lot more time to really understand that topic, that audience, to really differentiate your product in looking at the competition and see what other people are not offering. What you can offer on your, on your own products. And that's going to give you an advantage. Not only it's going to save you time, but it's also going to allow you to offer the best possible product. And that comes with a higher price point that buyers are willing to pay for the best possible product. Because if you were selling, for example, wedding invitations and pet supplies and home decor, you would not have the same amount of focus in the same amount of time to dedicate to every single one of those categories in order to really develop the authority and the best possible product for every single one of those niches. And that will also play a part when you're developing your brain package. Nowadays, if you have any type of business, you probably going to need a presence in different social media platforms. You're going to want to develop a brand logo, the brand voice and values and the style of your brand in when you're focusing on the same niche, that makes it a 1000 times easier. Not only will save you time, because you don't have to create all of these different brands for these different niches. But it's also going to help develop a very successful brand package and then use the same content that you use across different platforms. And then last but not least, when you choose a niche, make it so much easier for you to scale your business. It's so much easier to develop new products or create bundles because once you put all of the effort to attracting a customer to your shop or listing, they are now going to be a lot more likely to buy your other products because it's all within the same niche. If they're interested in wedding invitations, maybe they're going to be interested in a wedding planner template as well, because that's going to serve them for the same situation. So now you see that choosing a niche is the weight did go. But how do you go about actually choosing your niche? I would suggest that you grab the PDF provided now and then start filling out in brainstorming ideas. And I would suggest you start with your own interests. I'm guessing that if you're starting this business, this Etsy business, you want to have passion for what you're developing in the products that you putting out there. You don't want to invest time every single day on something that you don't really care about. Also, when you go about choosing an, a niche around your interests, that's going to give you a lot more motivation into developing a brand package. You're going to have more insight into the audience that you're serving. So I would highly recommend that you start listing your own interests. And then after you do that, the next step would be to validate the, those options. So how you go about that would be doing some market research. And I'm going to show you guys some really helpful tools that can assist you in finding out what is in high demand from all of those options of your interests, you can use some tools to actually validate and see if other people would be interested in that topic as well for you to develop your brain around it. And then last but not least, you want to consider the long-term strategy. So let's say you're a graphic designer and you want to offer a wedding invitations as we'd be talking about. Would you want to do that for a long time? Or do you see yourself creating new templates every week or developing new things around the latest trends around that topic, around weddings and wedding invitations or wedding stationary? If the answer is yes, then that makes your niche a much more viable option because you won't burn out so easily aid, you're going to be able to scale your, your business a lot more easily as well. And after you've chosen your niche, now you can start developing your target audience. So in business, in order for you to succeed, you always need to have your customer in mind in that note different for your Etsy shop. So I would encourage you to create an ideal customer avatar in your mind. So you always have them in mind in order to know how to best serve them with your products. That does not mean that every single customer of your shop is going to fall under those categories. But it's very important that you figure out who is your ideal customer or who was the majority of the customers, there are going to be interested in your products. So you can really target them when you're marketing your products. So you can start by thinking about their demographics, what age they are. There are relationships that is their gender, if their household income, if they have kids or no kids, start putting together what you think your ideal customer or the customer there's going to be most interested in your brand and the products that you have to offer. Where do they fall into? Next, think about their interests and hobbies, what other things are the interested in? So for example, let's say you are offering wedding invitations or wedding planners something in the wedding category. While other things or they might be interested in maybe there are searching for a honeymoon ideas or most likely they don't have kids. Yeah, and they're just starting to have to put their own house together. You can start thinking about other interests that they might have when they're coming to your Etsy shop. Another very important thing in this is like the key to success for any business is for you to find out what are their pain points. What is your audience really looking for that they cannot find, why would they be searching for your product, what is lacking in their lives, or what would you be solving with your product? For example, would you be giving them ease by creating a wedding planar instead of them being very disorganized and stressed out, you will be solving that problem. And now it's going to be easy for them to check off every single item that they need to complete before their wedding day. So think about their pain points and their desires. So every pain point comes from a desire to have an incredible wedding without being stressful or a desire to be admired by all of your guests in being very unique when planning your wedding and all that. Just be sure you actually take the time to brainstorm and figure out the biggest pain points and desires that your audience would have. Also, why would they choose your products? How would your products serve them? Or why would they choose your product and not your competitors? When you start thinking about those things, you start realizing that you need to offer value to that customer. And that's going to help you develop the best possible product. That's going to help you look at your products or your competitors product in C, what it's missing in what your audiences not getting when they're purchasing the product. You can offer that instead. And then last but not least, think about where your target audience is. While other platforms are they ADD or other social media platforms, or where else are they shopping? That's going to help you not only to develop ideas onto best serve them, but it's going to help you figure out how you're going to attract them, which platforms your brain needs to have a presence in, in order to find those customers and bring them to your Etsy shop. And then after you've done all that, you can serve truly developing your brand, you can start thinking about your brand values, why you want your brain to represent. You can also think about your brand style. What do you think your customers are going to be drawn to? Do you want to offer products that are more minimalist and modern? Or do you want something more bold and edgy or retro? Start thinking about what is going to attract this ideal customer that you have developed. And then what most people think about when they think about brand would be the colors in a logo fonts, all of that visual brand package side of it. Now I know that there's a lot more that goes into developing a brand, but unfortunately, we cannot cover all of it here in this class. However, some there has a complete class talking all about business branding in how to create a successful brand that stands out from the competition. So if you're interested, we're going to leave the link of that master class here on Skillshare in the resources of the class below. So make sure to check it out there. A lot of tools and really helpful tips for you to be successful when developing a brand. And as I said, this is extremely important for any business, including your Etsy shop. So I hope you found this video helpful if you have any questions, be sure to leave those in the discussions board below. And let's go ahead and get to the next video. 6. Developing Your Brand & Niche Step-By-Step: So I wanted to go through this exercise together so I could give you some guidance on how you'd go about developing your brain and choosing your niche as well. So as we talked about it before, I started by listing my own interests. So I put graphic design, home decor, travel, Christianity, friends and family gatherings in entrepreneurship. And then after I brainstorm a little bit, I came up with these three different niches that seemed to be in high demand or at least trending right now. And there are things related to my interests, as I said. So there are Christian signs, party planning in home office decor in once I started thinking about the long-term and how well I could scale the business and the different types of products that I could start offering within the same niche at determined that party planning would be the best one for me because I really like graphic design. My husband and I love family and friends gathering. So I'm always interested in different ideas to make party and celebrations even more fun. So that would be a niche that not only we get me really excited to develop new products for, and also really focus myself into giving really high-quality services and products. But also I thought it's very well scalable and I could be doing that for a long time. So after I did that, I actually skipped to the next page and I started thinking about my ideal customer. And here's the great benefit of actually choosing a niche based on your own interests is because a lot of times when you're thinking about the ideal customer, you already have that insight on that customer because a relates to you as well. So I was thinking that most customers that would be interested in party planning ideas and products, principles, things like that would be females ranging between 25 and 35 years old Americans, because I have the insight of all of the different American holidays and types of weddings, you know, traditions and things like that. So for the types of products that I would be offering, my, my ideal customer will most likely be American. They would most likely be in a relationship because I'm thinking about products that are involved, for example, weddings or baby showers or things like that. And maybe they would not have any kids, the majority of them and be college graduates because as I started thinking about my niche and also the style of products that I want. I want to offer something that it's a little bit more elegant and a little bit more upscale. So I'm thinking that they would have at least a college degree. So when I start thinking about their hobbies and interests, I thought they would also love friends and family gatherings. After all, that's the niche. It's all about parties. And they would be interested in fashion and travel as well as gifts, unique gift ideas and how to make an event special. And they will also love home decor and social media as well. So they would always be on social media and getting new ideas of things like that for fashion or travel or home decor, anything like that. And then I started thinking about their desires and their pinpoints. So when you want to plan a party, well, I started thinking what they want is to be seen as successful. They want to be admired for blending a party really well oil, getting that very unique gift to give it to their friends. So I thought about success and to also have memorable experiences. If they are invested in, they really want to go the extra mile to make a party special with different principles are different, the core or unique gifts, then they really value memorable experience and they also value fun. So these are the biggest desires that I thought about my ideal customer in some of the pain points would be to be too common or not special at all? Oh, yeah. I was just any party like any other part of that we've had it before. So that would be a pain point of products or just to comment or not that exciting or something that it's low quality and also something that is inappropriate. And as I read through some of the reviews on my competitors of similar items within that niche. And I would encourage you to do the same in don't worry, we're going to be talking all about competitor analysis soon when you narrow down your niche. I saw that a lot of people love ideas of really fun. For example, game cards for gatherings, but those were not appropriate. They didn't think for the whole family or for all different age groups. So that was definitely one of the pain points. And that is something that I'm going to be using when I'm developing my own. Products, I'm going to be making sure that there are fun, but they're also appropriate for the whole family and for all ages. Which leads me to the next point, which is why would they choose my product? And that's because I'm going to be creative and offer very unique products for those memorable experiences. And they're going to be able to see that when comparing two are my competitors products. And as I said, I want to make products that are family friendly. And then last but not least, I was thinking where would my audience B. And I definitely think my honest will be on Pinterest. There's so much party planning happening on painters, whether it's DIY or just product ideas for decor and things like that. And there would also be on Instagram, I was trying to think of a social media platform that they would most likely resonate the most. And because Instagram is so design driven, I believe that most of my audience would be on Instagram as well. And then after I finished this exercise, I went back to my branding and I refine some of the ideas that I had already written down. So my brand values, again, would be family-oriented, fun, memorable, something that is quality and well thought out, not just something that is common or, or cheap, something that it's useful, that maybe it's even products that are versatile that they can use throughout many different parties and things that are beautiful ofcourse. I had to add that to my brand values in for brand styles, the words that I chose were minimalist, timeless and elegant. As I said, like thinking about my target customer, my customer avatar. I would think that they would value something that is elegant but not too crowded, not too much information going on, more minimalist and also timeless. They could use, for example, for their mom's birthday party or their best friend's birthday party. So across multiple ages and that it was still look beautiful no matter when you use that. And then finally, when brainstorming about brand colors, I've thought that I wanted to offer products that have neutral colors but with an accent color, you know, like that pop of color. And my husband's always making fun of me because I really like that type of style where it's very minimal and neutral, but it catches the eye with that one pop of color. It could be pink, red, or green. I also want bright colors, multi tone colors. So for example, if I go with a green, I would probably be using different tones of green across the design. So after completing this exercise, I'm ready to start researching products that I can offer for this niche. And I hope you're ready to, if you haven't done this exercise yet, be sure to pause in really put attention into this and really develop a brand that you're going to be proud of and that you're going to be excited to work on and grow. So without further ado, let's go ahead and get to the next module. 7. It's Time To Open Your Shop: Now that you have your brand in niche figured out, it's time to set up your Etsy shop. And as I mentioned in the introduction of the course, I'm going to be opening a brand new Etsy shop alongside you. So you know what it's like to open a brand new Etsy business from scratch. So without further ado, let's get to it. 8. Opening Your Etsy Shop The Right Way: To sign up for an Etsy seller account, you just have to go to Etsy.com slash cell. And I'm going to be leaving the link in the resources below as well. And then once you're here, you can read as much details and information as you want about selling on Etsy. And then once you're ready, scroll down and click on Open your Etsy shop. Then here you going to have to input an e-mail address that it's going to be associated with your seller account. So you're going to be using this email address to log into your account. And x is also going to be emailing you there With whenever you make a sale or if there are any news about the platform or anything like that. So go ahead and fill that out. Once your radically continue, then input your name and then choose a password. Now just click Register. Once you click Register, you're going to be brought to this page. If you don't see this page right away, you can always come to this drop down menu and there's going to be an option that says sell on Etsy, then make sure to click on it and then you should be able to see this. And then in the next few steps we're going to be filling out details about her Etsy shop, starting with the shop preferences. So the shop language, shop country in currency in this, where you are going to be set where your Etsy shop is based. So for me is going to be the United States in the United States dollar. If later on, if you decide to offer your products internationally, don't worry those customers are going to be able to see the product price within inner currency and then x is going to do a conversion when they pay you. And then lastly, select what fits you best if selling is your full-time job or it's if it's a part-time job for me, it's my full-time job. So I'm gonna go ahead and click, select this option here. Okay, then you can save and continue. Next, you're going to name your shop in the ETC is going to tell you if that shop name it's available or not. So I actually recommend that you do some research before you get to this point. So right after your branding in each exercise, you already have an idea of what kinds of products you went to offer. So I would go and add C in C, similar shops that are offering those kinds of products and then brainstorm some ideas to name your shop. And it's important to note they later on, you can change your shop name up to five times. But whatever you select here is going to be linked to your username. So if you can just all ready, select the shop name that you're going to keep for the long-term, that would be best. So for us, we actually decided to name my shop design of the party, kinda like a play on words with life of the party but to offer design. So let's see if that's available. Also, you cannot have any spaces within your name because as I said, this is going to be your username. So we're going to have design of the party altogether, and I'm just going to capitalize the first letter of each word. Then go ahead and you can check availability. Wonderful, it's available. So I'm gonna go ahead and save and continue. Okay, So whenever you open your Etsy store, they want you to already go ahead and create a listing. So we're going to do that, but don't worry about it too much later on in the course, we're going to go through step-by-step on how to craft a top-notch listing. But for now you can just create kind of like a demo listing because you do need to do that in order to keep going. So we're going to go ahead and click on Add a listing. So I actually already started creating a prototype of a product that I want to be offering. So I'm going to be using that for my demo listing here. And I'm going to go through the different stages of creating the listing fairly quickly, but do not worry because we're going to have a complete video of going through step-by-step each section. So don't get overwhelmed if you don't understand something or a feudal with I'm not really optimizing the listing well, so just know that I just want for the purposes of this video, for you to know the whole process of setting up your shop. So we're going to start by adding a photo, then just a quick title. And then x is going to be asking all kinds of questions to understand more about the product that you're offering. So who made it? I did. What is a finished product? When did you make it? In the recent ear? Then I'm going to choose a category. And for now I'm going to be skipping these optional questions. But when we come back, you see that these could actually be very important for you to be seen by potential customers. So just keep going here. And I actually skipped one of the steps. I'm going to select digital because it's going to be a digital download. And we're going to be talking about all about Etsy fees, including the listing fees, which are $0.20 every time you make a sale of your products. So a renews and you have to pay another $0.20. So I'm going to leave it as automatic, but I'm going to explain this all about later. Then the price and then SKU is optional. And then because it's a digital file, you have to go ahead and upload here the files that the customer is going to be receiving. Okay, now I'm ready to just save and continue. And just so you know that if you're selling a physical product, if right here you've selected and this is a physical product, the options below here are going to be a little bit different with product away and dimensions and things like that. So if you already have that information, you can go ahead and put that. And if you don't, if you're also creating a demo listing, I would suggest that you go ahead and create a digital file as a demo listing because then you don't have to fill out a bunch of other information. So once you're ready, go ahead and click, Save and Continue. All right, and now you could be adding new products. They suggest at least 10 to start with, but you're only required to do one in order to set up your shop. So for now that's what I'm going to do and then click, Save and Continue. All right, now you're going to choose how you want to get paid in. Then you're going to have to fill out all of the information regarding your business or you as an individual, if you're a sole proprietor as well. So just keep going and select each option and fill out everything as it applies to your case. All right. So I went ahead and filled out all of my information so everything's covered right now. But just so you know what kind of information they're going to be asking you though, ask for the country of residence, first and last name, date of birth, the last four digits of your Social Security number. And this might be a little bit different depending on the country of residence that you've selected. Then they're going to ask your home address as well as your phone number. And then lastly, they're going to ask about your banking information so where your bank is located, and then the full name on the account, the account type, routing number and account number. So once you've filled out everything, you're ready to save and continue. And then now, if you haven't yet, you need to confirm your email address. So Etsy know that you're legit and no one's trying to use your email, trying to sign up for an Etsy shop. So I'm going to go ahead and do that. And once you go to your e-mail and click the button to confirm, you can come back to this page and refresh it. And then all you have to do now is put a payment method. So as you know, Etsy has fees, for example, you're going to be charged $0.20 for every time that you list a product. So you need to put a credit card information for them too. Get that payment from. They're not going to be using your bank information. That's just for deposits. So go ahead and fill this out with the credit card and billing address. Once you've filled everything out, go ahead and click Open your shop. Congratulations, you've set up your Etsy shop. Now we're going to have in-depth videos talking all about how to edit and optimize your shop. However, there's still a few things that I want to discuss with you guys before we get there, including the next video where I want to just give you a little tour of your shop manager. So let's go ahead and get to it. 9. Welcome To Your New "Office": To access your Etsy shop manager page, you just have to click on this little shop icon right here. Alright, get used to seeing this page because this is where you're going to be running your Etsy business from. So a little tour. The first tab that loads as your dashboard. And this is where you're going to get an overview of what's going on with your Etsy shop in what you could be doing to make it better as well. So you're going to have very quick stats on the total views and visits and orders you've had. And then that's in the last seven days, but you can choose the time period that you want. Next, there's going to be your shops checklist. And here at C is going to be constantly recommending you things for you to improve your shop. So this is actually really useful. So I will always recommend that you keep checking this section here. Then there's all the recent activities like active listings or if you have recent orders or anything that you need to know to take action right away. And then going back to the side menu here you can click to see your listing. So if we go there right now, we'll see that we only have one. And remember, I wanted this to be only a demo listing. It's now ready yet to be active. So what I'm going to go ahead and do quickly as actually click on this gear menu and then click deactivate. All right, if I refresh my shop manager now, you see that I have no longer any active listings and you can use this menu on the right side here. But I have one inactive, so you have not lost all of the work that you've done on that listing. It's just here on inactive. And whenever you're ready to make it active again, you can just find it here and then activate it. There you go in and you can add it and make a copy and all that. And from here, you can quickly add new listings. You can save them as drafts. And when you do that, they're going to be showing here. If you select that you're listing can expire, or if you run out of products once you put the quantity of products and there you go. So dow, then they're going to show here as well. And then next we have the messages and that's where you're going to be communicating with your customers. So if your customers send you any messages, this is where you would go to find those messages. So like your inbox. Next, you have your orders and shipping. So for now we don't have any orders. But as you start receiving new orders, this is where you're going to be seeing them in where you're going to be taking action as well. So let me show you just what it looks like. The new ones that have not been completed, they have not been fulfilled. They are going to be showing here on this tab and the past orders are going to be shown under the completed tab. And later on I'm going to do a test order for you guys to see what it would look like Once you have a new order and then how you would go about fulfilling the order and all of the details associated to new orders. And you can also filter your orders by destination or when it's the ship date and all that. And going back to our side menu here, you're going to have your stats. So if you want to analyze how your shop is doing, how many sales you've been, you've been having or your revenue, as well as where your shoppers are coming from, how they found you. This is where you're going to go. So this is very, very helpful information for you to be constantly optimizing and seeing what's already working. So you can invest even more on those strategies. So here at C is going to show you how many visits they, they brought you with within their own platform. So either by someone searching on the search box and then finding your page or through Etsy marketing and all that. And here are the visits that you would be bringing. So if you're bringing customers from other social media platforms, for example, Pinterest or Instagram, it would be showing right here. So you would know if you're doing a good job by bringing new customers or if they're mainly finding you through the Etsy marketplace. And you can go through and look at specific step statistics for each list ys and what's performing well, total revenue. So this is a really important page for your Etsy business growth. And then next or the finances tab, and here you have some options. So your payment account, so here you're going to be able to see all of the recent payments that you Etsy has sent to you as well as all of the Etsy fees that you have paid before. So we have paid $0.20 to list this one product right here because I just wanted to create this demo listing. So I went ahead and just pay the 20 cents. And here whenever you make a sale, it's going to show you everything, all of the different fees that you've made or the revenue that you made as well. And if we go back to the sub accounts, here are all of the payment settings. So if you want to change your credit card or your bank account or anything, that's where you would go. Also here you can choose how often you want to get paid. So you want once a week, every two weeks, every single day. Here you can choose your deposit schedule. You can also choose how you want to collect sales tax if you want to collect for every single state, for example, within the United States. Here x, it gives you a little bit more information on how sales tax work within Etsy. And if you want to know more about sales tax, there are lots of new articles within etsy. They can help you with all different aspects of your Etsy shop, including this one. So you can go ahead and click and read all about it. You can change the currency that your products are offered, your billing and your address. Everything will be here under the finance tab. Also, you can integrate with accounting software such as QuickBooks. So that's a new integration and very, very helpful for business owners, especially as you grow your Etsy business. And that makes it a lot easier to keep up with all of the different transactions and revenue of that you've made. You can also connect with TurboTax. And here are some legal and tax information that Etsy provides as well. And then going back to the main menu, here you have marketing and here are some of the options. So you can search analytics, which is a new thing that adds see is providing here is going to be a little bit more analytics in depth. The ETC is just now launching, as you can see as a beta program. And here you're going to be able to really understand your profit and your revenue and the traffic that you're generating within Etsy marketplace and the specific listings that were found, the amount of impressions that they got, the conversion rate, which is the percentage of people who visit it, you're listing what was the percentage that actually bought your product. And that's also a great tool for you to understand why you could be improving if it's working, if maybe you should be improving the images or the title of your listings to see if you can get that conversion rate higher. And then going back to marketing, this is where you're going to be creating your Etsy ads from as well if you choose to do that. And we're going to have a whole module talking about see ads and other types of advertising for your Etsy shop. And we're also going to be talking about sales and coupons and how to create those within etsy in the best strategies to actually grow your Etsy shop and attract even more customers using sales and coupons. And as I mentioned before here in the course, ETC, also offers this social media integration. And you're going to see that once you start creating new listings, Etsy is going to create designs and graphics for you to share on your different social media accounts. So here you're going to be able to connect all of your social media accounts and then automatically share content from your Etsy shop straight to your social media accounts. So for now I'm not going to do that. We're going to be talking about this in a future video. And then lastly, you're going to see that you would have access to customize your, your Etsy shop address if you decide to upgrade to the xy plus account. But don't worry, we're going to be reviewing the xy plus accounting the next video, so we're going to be talking more about that. So moving on next on the menu are all of the different integrations that Etsy offers. So as I mentioned before, Etsy offers integration with Pinterest, marmalade, with QuickBooks for your accounting. So there's so many opportunities for you to automate your Etsy business. So be sure to go through and look at all of the different integration options depending on your needs. And then moving on, here's the community and help. And this is where you're going to be finding all of the forum with the other Etsy sellers that might be sharing maybe some of the issues or curiosities that you might have about your Etsy shop as well as ETC. Help with all of the articles and helpful information for you to understand more and more aspects of your Etsy business. And if you having an issue as well, you might be able to find the answer there. There's the seller handbook shipping, how sight policies, as well as how to contact Etsy support. So this is where you go and then here are the settings of your Etsy account. So here's your subscription. So if you want to upgrade, this is the way you would go to upgraded some info and appearance about your shop. We're going to be coming back to this, as I said, when you were going to be editing and optimizing our Etsy shop. But just so you can have a quick look, this is where you would go, would be under settings. Also the shop section. We're going to be coming back to this too in order to optimize and edit everything. So it looks amazing. And then the, some of the optional features that Etsy offers that we're going to be talking about in a later video as well. Some layout options or gift wrapping options, as well as things associated on to running your Etsy business. If you're going on vacation, if you want to close your shop, if you want to download data, all of that, also some shipping settings. So this is more specifically if you're going to be shipping physical products and all of the different information where you're going to be shipping from. You can add multiple profiles if you have different places that you're going to be using to actually ship the products from. And then the different guarantees that you can offer your customers, rates, package preferences, everything, also, all about production partners. So if you're just reselling products that were made by someone else, you can create different production partners here because Etsy really like to understand how your product is made because they really pride themselves on offering unique products to the customers and then giving customers as much information as possible about the product. Here's where you go to if you choose to run offsite ads and all of the different information about that. This is an optional service offered by Etsy where you can sign up some of your listings for Etsy to advertise it for you, and you only pay if you make a sale. And we're going to be talking about this when we discuss the different Etsy fees. But if you make a sale, you paid them 15% of the total sale price, but that's only if you make a sale. So if you do choose to sign up for this program, this is where you would go. And then if you want to change the language or anything about your shop as well, and connecting your face bookshops, you can go, you can do so here. And then moving on. This is where you would go to see your shop storefront. So this is where you'd click and you would come back here to the page that we were before. So to go back to the shop manager, you can just click here. The next option is where ETC, actually has a partnership with pattern and they help you develop your own website for you to expand your brand beyond Etsy. Lastly, if you want to sell in person and if you actually want to start accepting payments for if someone comes to your home or your own shop or business that you have, you can partner with square to actually receive those payments. And it's all done through Etsy, so the customer has that reassurance. And then lastly, if you want to change anything about your profile and your actual account information like your email address, your password, or anything about your specific Etsy account profile. This is where you go if or if you want to sign out. And last but not least, if you want to see Etsy marketplace, you can just come to this drop-down menu here and then you'd be seeing ETC, just as a buyer and not as a seller. So you can switch back and forth between those whenever you want. So this was our shop manager tour. Hopefully this was helpful, as I say, get used to this because there's so many amazing features here that can help you grow your Etsy shop business and make you even more successful than I know you're going to be. So if you have any questions, be sure to leave those below and let's go ahead and get to the next video. 10. Should You Upgrade Your Etsy Account?: Etsy plus, should you be upgrading your Etsy account? So you can follow this link right here that I'm also going to leave in the resources below for the full article from Etsy with all of the details and information about the xy plus accounts. But in this video, I'm going to be breaking down all of the main benefits that you get if you do decide to upgrade your account. So first, just as a reminder, for when you create your Etsy account, your xc standard account. There are no monthly fees, no subscription subscription fees. But for the xy plus accounts, it costs $10 per month. But now, what are the benefits? The first benefit is that you get 15 listing credits. So remember the 20 cents per listing that we talk about it before, you get 15 listing credits for free as soon as you upgraded. So you can create 15 new listings or you can offer 15 of the same products without having to pay for that fee. You also get five-dollar credit for Etsy EDS. So if you're curious to see how your products would do with Etsy advertising, you can just test it out with this credit that you get for free. You get this $5 credit. And then you can see how well your shop and product performs. And then decide for yourself if you want to spend more and more money on your own. You also get the ability to customize your shop URL. And that can be very beneficial, especially if your marketing your shop in other platforms, which is highly recommended and you want that memorable shop, you are out that it's easy to type in, that it's not going to confuse any potential products. So you can more easily grab them and bring them to your shop. You also get access to the restock request button. So when your product listing goes out-of-stock, you, any potential customers on the platform will not be able to see the listing at all. But if you have your xy plus account, they're going to be able to see the listing and actually input that their e-mail to be notified when your product is back in stock. So this is a great benefit for you to not lose any potential customers even when you're out-of-stock. You also get some discounts and perks. And those are across multiple features throughout the year Etsy account. And you can refer to the article to read more about all of the details. But a couple of examples Are you get some discounts for shipping labels. So when you have physical products and you need to ship those directly to the customers, you have additional discounts for that. And you are also able to, for example, add your brand logo or other information to the printing label, to the labeled design so that can give you some more brand consistency as well. And then last but not least, you get access to advanced shop customization. And this one is super excited and I'm going to refer to the article that I mentioned before to show you guys some of the examples. So I have it open over here. You can read through everything, all of the details as I said. But if I skip to advance shop customization and then click on Learn More. You see here is some of the features that you get with your xy plus account. So first you get banner customizations. So with your Etsy storefront, your shop storefront, as I've already shown you guys before, there's that banner that you have access to with your xy plus account. There are different options on how to use that banner. You can choose a slider. So if you want to really grab the attention and give even more information to your customer, you can do up to four different images on the slider, or you can do a collage. So right off the bat, do four different images, but also get some benefits when managing your images and layouts. For example, you're able to add a link to an image that can take the customer to any product listing on any part of your shop. So that could be a great way to grab even more purchases or two, maybe upsell your customers for even more products within your shop. And you also get access to the featured items. So I'm going to show you guys here in the example that you can select. So here's an example of shop that has the xy plus account. As you can see, they're using the slider that automatically goes through or the customer can go ahead and slide it for themselves. And as you can see, it could be, it could really increase the opportunity for sales if you're announcing a sale that you have or if there's some information as they have here regarding the purchases or a coupon codes. And if you scroll down, you can see that you have your xy plus account. You have the ability to choose featured items to show up bigger on your shop storefront. So you can really grab the attention of your customers and you can be very strategic about that. You can try to put feature items for products that you want to get rid of or sell fester, or for your best seller products that you know, resonate really well with your audience and you most likely going to get a sale if you're really advertise it well, so these are just some of the benefits of having your plus account. In my opinion, I would suggest that you start with the xc standard account because they're already so many wonderful features integrated to the free account. In my opinion, you should test it out because really what's going to determine the success of your shop are going to be the products that you're offering, the customer service that you're offering. And, uh, once you're successful with those using your axes standard account, then you can go ahead and upgrade for $10 a month and then really maximize something that it's already successful. So that's just my opinion, but it's completely up to you. And it's also worth mentioning that anytime if you have upgraded your, your Etsy account to your account, you can easily go back to this standard account. So it's not something that you decide and you have to stick with it forever. So I hope you guys found this video helpful. If you have any questions, be sure to leave those below and let's go ahead and get to the next video. 11. Welcome to Product Research & Development: Welcome to the product research and development module. If you already have a product that you know you want to sell, or if you've already been selling your product successfully, you might be tempted to skip this module, but I would encourage you to stick around because in the next few videos, I'm not only going to be sharing my favorite tools to find products that will actually sell on Etsy, which may help you increase your product line or improve the products that you already selling. But I'm also going to be sharing additional tools and strategies for you to validate, create, and display your products successfully on your Etsy shop. So I'm super-excited, grab a cup of coffee and let's get to it. 12. #1: Quickly Find HUNDREDS of Lucrative Etsy Products with Everbee - Pt. 1: So you want to find high demand, low competition products to sell on Ets. That will give you the freedom to quit your job and work from anywhere in the world. Well, you're in the right place and you're about to learn a secret Ets product research method that you've never seen before. And get 100% free access to my personal Etsy product research spreadsheet. And we'll be using my favorite Ets product research tool, which by far is ever be, we can get started for free. Both of which will be linked in the description section below. And now let's find some profitable products to sell. All right, so first before we start filling out the Ets product research spreadsheet, with all the important information that we need before we start launching the product. First, we need to identify an overall category, a high demand category of products, which can be physical or digital on Ets. Then what we're going to do is, okay, here's a big category, right? Let's say like men's wallets or wall art or principal wall art or whatever it might be. And then we're going to find this category and then drill down within that category to find very specific, what are called long tail keyword opportunities in that market that are way less competitive to where we have very high upside, very low downside. And if that sounds confusing or really complicated and you're not analytical, there's no worries at all. Literally, it's a step by step process. It's very simple. It does take some time because if it was, you know, so easy, everyone would be doing this. But it's a lot easier once you have the right framework in place than a lot of people think everything will be explained. So that's kind of step one. We need to identify the big category of products that people are buying. So by category I mean, you know, you can go on chat EBT or Google or look at your past Ets purchase history and think about products that would sell well on Ets and you don't know at this point, that's fine because we have the data right here with ever B. So here on the screen you can see this is my ever B account, or I should say one of my accounts. It is my favorite Etsy product and keyword research tool. And you can started with a free trial, which I'll be linking in the description section below, and get as far as you can with the free trial. Watch this video and then see if it's worth for you actually purchasing. For me, it's definitely worth it. Because what you want to do is once you sign up for an account here in the research tool section, click on Product Analytics. Basically, let's say for this example, printable wall art. Okay, we're interested in selling some printable wall art on Etsy. All right. We aren't the only ones, Trust me. We're going to type in printable wall art here in product analytics, click on search products here. Whatever keyword you type in ever be extracts. All listings that contain this keyword in the list, specifically in the Ets, title exports the data Here, what kind of data do we have for all products that contain the word printable Wallard? We have a photo of the product and we can actually click and go to Etsy, the product name, price point, monthly sales, monthly revenue, total sales, number of reviews and the age of the listing. Really great data. And my favorite data here that I really like to work with is monthly revenue. Now this is an estimate, so keep that in mind. All keyword tool, product research tools, It could be Amazon for Google, for Etsy, all reliant estimates, So keep that in mind. But I've actually compared our own product revenue to the estimated revenue in everby have to say it's actually fairly accurate. It's a very, very accurate tool overall. But there are some discrepancies, which is why it's important to look at multiple data points, which I'll show you here in a second. It's very simple to do. We just kind of keep that in mind that it is an estimate, what are we looking for specifically? Okay, so what I recommend that you do after you type in your main kind of keyword because we're like, okay, type in just any category. What product do you want to sell? What product are you interested in selling? What do you think would be profitable? All of those start typing those in one by one, printable Walart. We want to organize this column here which will show you by monthly revenue, highest to low is what we want to sort. So let's click it one more time to basically show us who are the top sellers in this category, right? And you want to look at the top five. We have 12345, and you can scroll over the image to make sure that, yes, this is printable Wal Art. And we can see that the top five sellers are generating anywhere from around $11,000 or even down here. Yeah, around $11,000 up to about $16,000 a month for these products. Per product. Really crazy. So for me, this is my personal criteria. You have to think about what are your goals like, where do you want to be in life. Use Ets to get there. Okay, so what is your specific life goals? That's going to depend on your criteria. For me and all nine our life goals. Here's our criteria. We want to make sure that the top products are doing at least $10,000 a month or more if they're physical products. If we're looking to sell digital products, we want to make sure they're at least $5,000 a month or more. The more, the better. So let's look, are the top five sellers doing at least $5,000 a month or more for this digital product? The answer is yes, about three times that. So that's great. So what this is telling me is people are buying printable wall art on Etsy. So we've identified a category, bingo. Let's start drilling in and finding those specific profitable, high demand, low competition product opportunities. So we're going to go back to the sheet. So here, this spreadsheet, like I said before, you can get it for 100% free. Linked in the description section below. Just enter your name and e mail. I'll send it over directly to your inbox. And once you get it, there'll be a little tab in the top left corner. Click on File and then click on Make a Copy. And you'll get your own copy that you can play around with. And you just need a free Gmail account to use it, so you don't have to pay for this or anything. You just need a free Gmail account and you'll be able to open this and do everything that you see here on the screen. And it might look kind of intimidating because there's a lot of data here, a lot of text, but it's very simple. And it kind of helps track all your product research process, make it very clear. And ultimately, after you fill this out, it'll show you the best products to start selling on Ets. And you move one after the other. And the more products you launch in Ets, the more profit you make and so on, right? And you can totally transform your life within the next 11 months. It's crazy. So what we want to do is first here on the far right corner, we want to actually start with product type. This is the overall category category, niche product type. We have the short tail keyword, that's column H, just here in row. So that'd be number four. Enter in the same keyword that you entered in here and ever be. So we have printable wall art. We go over here and we've already entered into printable wallard. So if I was doing new Want to be printable wall art, right? Printable Wallard. Okay. What else we have is also the average top five monthly C seller revenue. As we see here, what we want to do is go back to ever B, tally this up to 12345, take the average of this and then enter the average here, which I just estimated around $14,900 Because basically we want to see what is our potential, this is where we can get with our product at the high end. But then we want to get to the more specifics, short tail average. Now here we still have Es keyword volume. We need to fill out in Google keyword volume for Es keyword volume. What's great is ever B is going to give that to us here in research tools. We're going to head down to keyword research. Okay, we're going to type in printable wall art and can be any keyword you want and it's going to show you related keywords and search volume. So we have 4,992 monthly searches, so that's almost 5,000 searches every month for this specific product, on nets. Very high demands. We can go ahead and put that in here now for Google keyword volume, this requires another tool outside of every, and it is another paid tool. For me personally, I highly recommend using both an specific tool and a Google tool. Because 33% of online purchases in the United States begin on Google. A lot of people don't know that, so people actually go shopping or at least start planning their purchase on Google. And because you want two different tools, you're seeing if there's discrepancies. So for example, if we see printable, wall art has high skyward volume but low Google keywardvolume'skind like, okay, is this legit or not, because they're both estimating. But if we see it's high for both, then we know, okay, this is a high demand product, it's optional. So we have Google keyward volume here for the product type. And we also repeat here Google keyword for the specific product. But keep in mind this is optional. Anyway, so now we have our search volume. We've entered that in here. We have our top five revenue. We have our short tail keyword. That's basically just the category keyword. The niche keyword, you can think of. Shortest keyword that describes a specific type of product. Okay, so we have that all filled in here. Great, that's the overall category. Now it's time for the fun stuff, right? While you're actually watching this video for the specific high demand, low competition Ts product opportunities, once you filled out this section over here. And when you start off, it'll just be this first row here, right? Then later when we find multiple opportunities within the same niche, then we go down and drag down like that. Okay, Next, head back to ever be in keyword research, make sure you have your main keyword typed in principle wall art. Hit search, and then what we want to do is click on the filters here for the keyword section down there, we want to and see a copy command V to include. Make sure you include that same keyword for volume. I'd recommend starting 100, minimum, maximum of 200. We're going to start there, then collect as many ideas as we can. Then move 200 to 300, 300, 400 and so on up to find really specific opportunities, and you'll see why here in a second. So we have our opportunities here. Basically, all products or keywords that shoppers are typing into Ts that contain the word principal Wall art, 100-200 Monthly searches are all displayed right here. You want to make sure that you filter here by the volume from highest to low. Again, we want to make sure we expand so we see the full keyword. All right, and then what we want to do is just think honestly, like what is interesting here, what is a specific opportunity that could be a really good seller and we don't know. That's why we're doing the research and we're going to find out later once we collect more data. But it's anything that kind of piques your interest, Right. A product that you think, realistically people will buy and we already know that there's demand for it because there's keyword volume. But yeah, so for example, terrata, printable wall art. That's interesting. Now here it says printable wall art. Terra cotta, but I'm going to put Terra cotta printable wall art. Or just actually, I'm going to write the lowest Tera Wart Terrata. Printable wall art. There we go. Basically changing the order a bit because this is kind of how you're going to start. But then think, what would someone type in, like wall art? Printable Terracotta. Kind of sounds weird. What would you type in? It would be terracotta printable wall art. So that's what you kind of insert. It doesn't matter as much, just that's why it's not exactly the same on the sheet as it is here. Printable wall art for mom, that's kind of interesting. Like maybe wall art that could be interesting. So I'm going to type in, you know, mom wall art or actually maybe just wall art for mom, wall art for moms. This is basically not telling you what to sell. It's kind of helping you come up with ideas that will then later teen room, this team room printable wall art is kind of vague to me like 'cause there's different designs for teen room, it's like maybe pink printable wall art or I don't know what else there would be if you haven't seen. I'm not a teen girl, so I'm not really sure. Love wall art, that could be interesting. So love wall art and so on. Right. And we're just kind of generating some ideas, but as many as you want. I recommend filling out this sheet with 100 different ideas. Yes, it's going to take some time. You can hire someone to do this with this exact video and send it to them and have them do this. But it's well worth the time. The more products you research, the more you're going to find those few golden opportunities, be able to sell them. And just it's going to pay off so much because product research is the most important part of the Etsy process by far. It makes everything else easier. Seo advertising and ultimately profitability, we can keep going down if you want, then you've seen all you can or all the ideas that you think are good. Then you move to 200, to 300, just staying one section at a time and kind of moving up, right? And then you do the same thing here. Let's say geometric wall art. That's kind of interesting. So we do like geometric wall art and some have the word printable and some don't. You can look at the data for both. But again, I'm kind of looking at that specific product. Because if people are buying, let's say geometric design wall art, and they're actually buying the wall art, they may be interested in buying a printable digital download that they can then turn into it at a lower price. Okay. So that's why I don't really care if it has the word printable as much and it doesn't really matter. So we have the keywords over here. These are our product ideas. How do we know if they're good or not? Well, if they have high demand, If there's people making money, and there's an opportunity here in column F. Let's start with let's actually, this interests me. Walart for moms. Let's check this out. Walart moms. We're going to start here. You can start anywhere, but we want to find Etsy keyword volume. So we'll go back to everby keyword research. Here's we want to go back here, command V to paste and hit search, and it's going to tell us the search volume. So Walart for mums 1,447 it's great. And the key here is what is good or bad search volume, summer, it's relative, okay, because you're not looking at a product basis. You're going to compare all the products together at once. And if there's a certain product that has very high search volume, it has high monthly revenue, and there's an opportunity to differentiate, which I'm going to show you using Amazon for free, then it's going to lead you, ah, these are definitely the products we should start with. Let's go there. So that's the E monthly keyword, volume 1,447 searches per month. On average, we can skip the Google keyword volume for now revenue. What we're going to do to find that is command see you. To copy that again, click on Product Analytics, because that's going to give us find the top seller in the search product bar. This is where we want to put our keyword. Let's give it a second to load there, enter it in, click on Search products, and we want to make sure that we organize from highest to monthly revenue, okay? But before we just blindly copy and paste the top seller, we want to hover over these images and say, okay, does this match the keyword? These are another word I would use to describe as this floral kind of work for moms. What I'm looking for is it should have the word mom in the listing, which it does not have, or in the actual design. These are floral, these are four moms. But here, there we go. It has the word mom in it. That's what I'm looking for. Because like, I want it very specific to me. This is a great gift for moms. But it's a floral wall art, if that makes sense. If I had to choose one keyword, described to be floral printable wall art, for example, where this is specifically four moms has the word mom in it. Okay. That's what I want to look at is very specific. I'll show you another example. So it's 10,416 per month. So here, the top seller, specifically Wal Art for moms or Mom Wall Art is this back here on that listing. What you can do is actually click, it's going to open up the side tab with all of this different data. And I want to click on, on C because I want to extract that URL. So I'm going to command C to copy this listing URL. Once it loads here, go back to my spreadsheet and just paste it in here. Here's the top seller, here's how much revenue. Here's the Keyward volume. And of course, if you want Google Keyward volume as well to show you that example of, because I know it can be a little bit confusing, Geometric Waller, let's do one more. Go back to ever B out of that, we want to look at geometric wall art on Ts. So we're going to search for products, again organized by high slows monthly revenue which is the default. Now again, hover over and just think, is this geometric? In this case, yes, I think this is geometric, but there's a lot of options that are organic or that I don't know if I would necessarily call like geometric. Okay, like this here. That'd be more of a horse wall art. It's very organic. Just be careful. Again, geometric, this is not really geometric. It's like a tree wall art, but it has the word geometric somewhere in the title. So that's why it shows up. So that's all I'm saying is just be careful in this case, what is the top seller again? Top seller here doing about, was it 7,562 We're going to go here, 7,562 and then copy. And you may be thinking like Sumner, That's cool. Remember we want to sell printable wall art. This is not printable, this is a $200 picture. And here's a secret. Number one that I'll share with you is find these kind of top selling designs. People are buying this for the design right now. A certain percentage of shoppers are only going to buy the physical version. They don't care about digital. They want the physical, maybe this has wood in it, right? They want that for their home. There's a percentage of shoppers that love the design, but they don't want to pay that expensive price, $200 for art. So there's a percentage that are willing to buy a digital version of this. Now I'm not saying to copy this design and sell it as a digital product, but what you can do is use this inspiration. Why do people like this product? You know it has those woody elements, those kind of triangles use that. You can either do this yourself using Canva or other tools. If you're a designer, you can also go on Fiber.com or Upwork.com which are both great. And find a designer like we have to help design this product and say, hey, use this as inspiration to design a digital product, because what do we know? We know that people like this product. So keep in mind the top seller for geometric wall art. This is a physical product and we want to sell a digital product, but we can create a digital version of it in a way. Again, do not copy other people's work. That's not just unethical, it's copyright infringement. So just kind of keep that in mind. That's not what I'm advocating, I just want to make that clear. But keep in mind nothing new is under the sun. There's just different versions of the same thing. So create a better version of a version of people like more and sell that. Okay. So up there again, anything that you see like a hole here or here, like, you know, over here, that means we need to fill in for Terracotta printable wall art, we need S revenue, we need s keyword volume and all of that. So wherever there is these white spaces, that means that needs to get filled in. We already know how to do it, so you can go ahead and fill that in. As you go through, we can see that we've already filled out these sections here. 13. #1: Quickly Find HUNDREDS of Lucrative Etsy Products with Everbee - Pt. 2: Now what's really important is this differentiation opportunity section. This is what I'm really excited. Okay, so this is the big secret. So Amazon.com this is a free website. It is the largest e commerce platform on planet Earth. So people spend on average 54 times more money on Amazon than Ets just for scale. Okay? So that means, you know, Amazon generates 54 times more revenue than Etsy does. It's 54 times bigger than Etsy. So why does that matter? Because we want to find top selling products on the biggest e commerce platform in the world. Again, use those designs as inspiration. And see huh, could we take a design like this, right? Similar, not the same, not copying it, but some of those similar elements create a digital product and become a top selling product on Ets. I can actually show you an example of someone already doing that. They actually found a top selling product on Amazon. Pretty much copied it almost identically actually. And it's now one of the top selling products for that specific keyword on Ets and so on. So it's really powerful and it's free and I'm going to show you. Okay. So how does this work to go back to the spreadsheet? Let's just start here with Walhart for Moms Command. See the copy. Go to Amazon.com If you're in another country, make sure you're using a VPN. It needs to be Amazon.com because that's the biggest platform. There's Amazon, UK, Amazon, Australia, Amazon, Emirates, All these different places. The US is the biggest and the majority of you are Americans. So we're just going to command you to paste. Okay, scroll down when you see sponsored here. Ignore the sponsored. Okay, we don't care about that. We want to start looking where it doesn't say sponsored. And what you also want to look for is which products have the highest number of reviews. Why do we care about that? Because for someone to leave a review, they have to buy. And on average on Amazon, about 1% of shoppers leave a review, which is actually way lower than Ets, which is anywhere 2-5% so it's 1% So basically the number of reviews multiply that by 100, and that's the estimated revenue for that product. So what does that mean? Where there's smoke, there's fire, there's reviews, there's sales. The more reviews, that's more sales. There you go. You don't need another keyword tool. You don't need another product research tool. You can use Amazon for free. And another little tip is Amazon wants to make money. And same thing with Etsy. They're going to take the products that sell the best for that keyword, and usually they're going to show them at the top of the page. We just want to look at the top ten results here and look at specifically the ten results with the most reviews. Those are the top selling products for that keyword, in this case, wall art for moms. Or we can even do this, see if there's a difference. Wall art, there shouldn't be a difference. But let's see, in sponsor the, that actually does look like a bit of a difference. But you can type in both and scroll down. Anyway, let's do wall art for moms. That actually is interesting. Usually it's not this different wall art for moms, but you can type in a couple of different keywords to find. Again, our goal is to find top selling designs. That's cool, Mom's Kitchen, that's cool. 187 reviews, not bad. That seems to be the most as I'm scrolling down here. Yeah. Personalized, not really. Specifically for moms 175 as well. That looks nice. Here's what I'm seeing, number one, mom's kitchen design, something like that. So this is just like a black and white design. Mom's kitchen with this sort of font, some different utensils, and maybe I'd make it colorful. Maybe I'd do some things differently, make some different versions if it's a digital product. But this is the overall design, the template that we're going to base our product on. Then we're going to scroll down and we see this one here, 175 reviews to my mom, and just this default text. And actually, I think I could definite improve upon this because I think it's really cluttered. So these are two top selling products for Mom Art on Amazon. So let's check out Etsy. So we're going to go to Etsy.com and we're going to do the same thing. We're going to cross reference. So we're going to go up here, the same keyword, we just want to use that. Type it in, type in wall art for moms. And again, same idea here. We want to scroll past all of the ads. We want to see what's organically ranking. So add by Ts, seller here, this is an ad, this is an ad. Scroll past all of the ads and just look at organic, okay? And then we want to see, okay, what are the products that are selling here on the first page? So go through the first page. So we have this one here. I didn't even see this on Amazon. All right. Scrolling through. Right. And the question that I'm asking in my head is, do I see this design or this design in search results? So I'm scrolling down, and so far I'm not. Do you see mom's kitchen anywhere? And you can comment. Let me know in case I missed it, but I don't think so. Or that other design. Boom. Look at that. All of page one. We're going to go back this design, these two designs do not exist. So what I'm going to do is go back to my spreadsheet. So Walert for Moms, is there an opportunity? Yes. Why is there an opportunity? There's actually a couple, but I'm going to put one. Where is Mom's kitchen black and white, Man, Grant, is it mono, whatever? Anyway, mom's kitchen black and white. And maybe I'll also click on this listing. And then I'll copy the link here for reference, which is actually huge. But anyway, just give me so is there opportunity on Es? Yeah, there is. Does it guarantee that if we sell a product like this is going to sell all on Etsy? No. That's why I need to launch multiple products on Z to see success 80, 2010 to 20% of your products, especially that top 5% are going to generate the majority of your profit. So keep that in mind. But basically I'm asking if I want to sell Wal art for moms, is there opportunity? The answer is yes. There are top selling designs in Amazon. There's no version that exists on Ets. Actually, just to make sure what I like to do, it's a bit more complex, but it's very important to do is I would do mom's kitchen art. And let me see if there's already one that says mom's kitchen on it. No, there's one for kitchens. This kitchen is for dancing. This is just a general kitchen, one amazing. There's nothing for mom's for kitchen, there is this mama's kitchen. But it's not a digital and it's a different design. It's wood, it's a totally different design. So even though this exists, it's an ad which I ignore. I want to see what's organically ranking. Yeah, in my view, there's definitely opportunity here and you just kind of copy and paste and keep going through the process if that makes sense. We're trying to find that discrepancy and the reason we did all of this is like, okay, that's a lot of work. Well, yeah, it's easy, or I should say it's simple, but it takes time. If it was just so fast and everyone could do this, which by the way, this really speeds up the process, then everyone would be selling and become super saturated. But this is the way to find those specific opportunities. And then what I want to do is I kind of look at both sides. I look at the orange side over here of the specific product and the product type over here. And basically what I see here is if I sell Affirmation Wal Art and I become the top seller, let's say I sell the best design, I become the top seller I can make anywhere realistically, on the high end, between $11,000 a month to about $15,000 a month, realistically. Because keep in mind any of these foggy, all of these products. And let me actually go down here because now we have more designs. So, you know, get rid of these. It's all the same, right? Because all of these here in column A came from the root here on column H. So this is kind of like the low end of what we can expect. And this is kind of the high end if we become the top seller because any of these spiral wall art, mushroom wall art, wall art for moms, geometric wall art, potentially not guaranteed, but potentially could become a top seller here on Etsy and then meet with the top sellers and do around $15,000 a month. So that's kind of the range I look at. It can be anywhere from, for example, for this product, 2000 $15,000 a month. If I became the top seller, if I have an amazing design, and remember, you know anywhere 1-2 out of ten of your products are going to be home runs, okay? So keep that in mind. That's why I need to kind of launch more, but it's a good kind of way to look at it. And once I kind of fill out this full sheet like you've done, what I look at is what products here and I recommend at least 50 to 100. It takes way faster with this process than you think. And you can get so much done in one week. You can, you can find dozens of amazing products to start selling on Si. What I like to look for is what products have the highest keyword volume, highest Google keyword volume, highest monthly revenue, and that I think have the best opportunity to differentiate. And that part is qualitative, This part over here, this is all quantitative, right? We have data, but that's where the art comes into this because it's a science and an art, that's a reason why if it was just blank copy and paste, then anyone could just do it. Were you need to think, okay, what would be like the cheapest or the fastest for me to create? What do I think people would really like get in the mind, like if you're a mom, right, sorry. You're not a mom, you're a daughter buying a product for your mom. Are you honestly realistically going to buy that? Like, do you think so? Do you think there's a good opportunity there? If Yes, great, then move forward. So I'm trying to find, you know, where do I really think, oh my gosh. There's definitely an awesome opportunity here and there's high keyword volume and high monthly revenue. That's great. I'm like, boom, bingo. I'm going to launch and see how it does and experiment with that, if that makes sense. So that's kind of how I interpret the data. It's not like, oh yeah, this is exactly the product that you should launch. You're guaranteed to be successful if anyone's telling you that they are lying to try to maybe sell a course or whatever. But this is, yeah, extremely powerful. I hope you see the value of it. And remember, you can access this spreadsheet as well as the free trial of ever B. I'll be linking that below. So again, thanks so much for watching. I hope you found this valuable and look forward to seeing you in the next one. 14. #2: SECRET TOOL to Find High Demand, Low Competition Etsy Products in MINUTES: In this video, I'm going to share with you a very little known hack and tool that most e commerce sellers at all, especially Ts sellers don't even know about. That is going to drastically help you transform the way that you research new products to launch to ultimately find high demand products that people are searching for. But there aren't many options or very good options on Etsy that make it easier for you to rank, get seen, and ultimately get sales. So if you haven't seen it yet, hi, my name is Sumner. I'm Allie's husband and I'm super excited for this video. So let's go ahead and dive in now quickly before we get to it, this will require a paid tool, so I'm just letting you know in advance, but I'm going to show you why. And it's a pretty inexpensive tool as well, but I'm going to show you how to use this. And of course, it's completely up to you what you do with your product research, but this is a tool that Ali and I have been using between our Amazon, our Walmart, and our Etsy products, and in total, have helped us generate over $1 million in revenue of our own products that we sell by using this strategy. So super powerful and we pay for this tool every single month because it's so powerful. So here's how it works. We're going to go to a tool called Keysearch. There are other tools like this like Uber suggest or others where basically these are Google keyword research tools. Now why are we using a Google keyword research tool for Etsy product research? Well, the reason is that about one third of all product purchases that are made online in the United States begin on Google. A huge percentage of people that are on Google are there to actually buy either immediately now or in the near future. So we know that people are searching for products on Google, and Google is the largest search engine. It's way bigger than Amazon, way bigger than Ets, way bigger than any other search engine on the planet. Which makes it a great place for research, even better than some of these other places. But again, this is just another tool to kind of add your arsenal and another skill set to have that is going to help you kind of have a complete product research portfolio. But this is maybe the most powerful. So okay, we have the tool Kesearch. We're going to go to the keyword research section here. That's all you need. They have a bunch of different tools. This is the only one really that we use. And what you're going to do is write down a list of passions that you have, hobbies, interests that you have, right? If you're already selling products for specific niche, for kids, or hunting knives or T shirts or whatever it is, then you can kind of use that in your mind. But if you're just getting started, you're wondering you're a case hunter, I don't really know what product to sell. Well, this is a great place for you because just write down a list of your interests or hobbies and then think about products that we would relate to that. So for example, let's say that maybe I already create custom knives and I thought, hey, my friends came to me and said, you should sell your knives on Etsy. Okay, awesome. I can create basically any knife. What knives should I create and sell in Etsy? And by the way, this example that I'm giving you is a real example from one of the students in this course. So that's why I'm showing you real example. And then I'll show you another one as well because it can work with any product. So what we'll do here is, okay, we're a knife maker and we specifically make hunting knives. What type of hunting knife should I sell on Etsy? This is going to help us. We're going to type in hunting knife here into the search bar. You can either select a specific country like the United States or the United Kingdom or whatever, or what I like to do is keep all locations because for most of our products we actually chip international through Etsy, we keep all locations. And then for here we want related keywords. Okay, then we're going to go ahead and hit on the search bar. Now as you can see here on the side, I've actually already run the search. We gave it a second to run, it's already run. Then here what we want to do is you see all this kind messy data. I'm going to help you. Just cut right down to the gold here in the score column. See me hovering over it here. Go ahead and organize this column in descending order from highest to lowest. So what score is? Basically, it's a score that's given from this tool and it tells you how competitive or noncompetitive a particular keyword is. Now there's a lot of keywords here, some of them are product related, some of them are not product related or not Ts related. For example, we have hunting knife, Amazon. Obviously that may not be as relevant for us, but basically the more red or the higher the number is, the more competitive that product is, the more Sps, there are more results there are on Google. Because keep in mind when you type in up for a product on Google, Amazon listings show up. Ts listings show up. Walmart shows up. Right. Other DC, like Hopi Fi websites or whatever show up as well. Blog sites, Googles, compository of all of these different links. So if there's not a lot of competition on Google, the biggest search engine, right, there's a good chance there's not a ton of competition on Etsy. Or there's definitely room to compete, if that makes sense. That's the theory. But by the way, the theory works. I wouldn't be making a video if this didn't actually work really well. So we want to stay away from anything with a higher number. So what we're going to do is immediately we organize by score and we're going to scroll down all the way past. And as you can see, the majority of keywords that you find are going to be higher competition. So scroll down. I'd like to get more into the '30s range, which we see here, right starting here, around 39. So anywhere highlighted in green, this simply means this is a fairly low competition keyword. That when someone types in this keyword into Google, there's not a ton of options for this keyword on Google. And then we're going to cross reference and check Ets and see, okay, are there a lot of options on Ets? So for example, all right, so we have hunting knife sharpeners. So we sell knives not really sharpeners. Maybe we want to sell a sharpener that could be useful, but we'll scroll down. We have engraved hunting knife that's interesting. There could be a lot of people interested in engraved. As you can see here, she scroll all the way to the top. This column here is search volume. So how many times is this keyword searched into Google per month? Again, keep in mind, these are estimates. All of these are estimates, But this is one of the most accurate tools. This tool is actually recommended to me by a woman who generates over $20,000 per month in profit, just from affiliate income from her blog site. She uses this tool to write all of her blog posts because of accurate is and inexpensive. So that's kind of the reason why I'm using this. And we have the volume over here, so scroll back down. So we see that for example, where do we go? There we go, Engraved hunting knife. 480 people on average are searching for this per month and there's not a lot of competition. So that's a really great sign, anytime that there's at least 100 monthly searches, that's a good indication to me that there's demand that people are searching for this product, but there's not a lot of options for it. So that's a potential opportunity for us to come in and create our own product and make it easier for us to rank on Etsy, and indirectly also rank on Google, Which we'll talk about in later videos when we talk about search engine optimization. So engrave hunting knife. What I'll do is I'm going to write that down. That's a potential opportunity. It doesn't mean it's guaranteed going to work and you're going to make a bunch of money from it, but it's a good potential opportunity, so I'm going to write that down on a piece of paper or Google sheets or whatever. Here's another one, bone handle hunting knife, very interesting. 260 searches every month for this keyword with low competition. All right. So I'm going to write this down and I'm going to keep going down, You know, razor hunting knife, right? Some of these I don't understand because I'm not in this niche. But again, that's what is beneficial to you, is when you're searching for products that relate to your interests, makes it easier for you, right? You have a better knowledge or understanding of that niche that your competitors won't have, right? Or brand new C sellers will not have. And kind of keep going down. If we see here, here's a good example of something that's low competition, but not a lot of people are searching for it. Zombie hunting knife, only 20 monthly searches. Still low competition but low demand. So likely if you sell this product, you might make a few sales every year, but you're not going to make probably a lot. It's not really going to be worth your effort, right? Because you'll probably be the only option maybe. But not a lot of people are searching for it, right? So again, I'd like to see at least 100. This has 20 monthly searches were to see above 100, and it's usually between 100 to about 1,000 If it's 1,000 or more, that could be a really great opportunity. So yeah, I kind of avoid that. But yeah, we already have a few options. Then what I would do is from here, after I've written down my list, and you can just do this for like an hour, just create this huge list, then go on Etsy, and one by one type in these keywords into Ts, which I'll show you in the next example. And then see, are there a lot of options or really strong competitors like high reviews, really great quality product, really great images if there's existing competitors on Ets but they're not very good, that's a great opportunity I would consider launching on Etsy. If you search for a keyword Etsy and there's no products at all, that's a great opportunity because what does that show? People are searching for it, but there's no options. So if you're the only option or if you're one of like five options on Etsy, it's going to be really easy for you, and we've done this before with other products, it becomes really easy to rank, to get sales. You may not get a ton of sales, but if you do this with multiple products, it really starts adding up and then people are going to start maybe cross buying between your different products, you know, increase your average order value. And it grows from there, really, really powerful. But this is a great place, especially if you're starting off. So that's kind of number one example. Hopefully this makes sense. And I'll just do one more example to show you again. And this is kind of another idea because I know some of you specifically were looking for print on demand examples. So here's a way I might approach print on demand. So let's say that I want to sell print on demand design T shirts. So different types of T shirts and I'm wondering, what should I sell, right? Like how do I know what to sell? Well, here's an idea. So let's say, you know, one niche would be funny t shirts, right? Those tend to sell really well overall, but there's a lot of competition, so let's try to find a low competition option for funny T shirts. We're going to hit Search, and again, I keep all locations because I'm selling internationally. If you want to sell like for example, if your product is very German specific and you sell it to the German market or to the British market or whatever, then obviously you would refine that. But in most cases, I like to see all locations again. What do we do next? We organize by score, highest to low scroll, all the way down. We're just going to ignore all this because this is all, you know, funny hiking T shirts, cow t shirts, volleyball shirts, farm shirts, plumber shirts. People are searching for it, but there's a lot of competition. Okay, so we're going to scroll down, down, down, all the way to the bottom to where we see more low competition, more green. And as you can see, it'll be interesting, different keywords have different levels of, you'll see that certain categories are way less competitive than others, others are way more competitive. So it's very interesting seeing just, you know, niches or markets and how they compare. Anyway, that's a side note. So you're going to scroll down. Some of these search results are kind of useless, like sarcastic T. It's too broad. We're looking for specific design specific idea. So funny offensive T shirts. Well, maybe I would research for offensive T shirts to drill in a little bit more funny T shirts UK. So maybe there's not as many options for funny T shirts in the UK or specifically, you know, that relate to the United Kingdom. To being, you know, British citizen or whatever, right? But we still don't know enough. So we're going to scroll down funny pun shirts. It's just another way of saying like funny shirts, it's really broad. But here, okay, we have funny fishing shirts, that's interesting. So we have funny fishing shirts. And if we actually scroll down here too. Funny fishing shirts for men. Funny fish shirts, funny bass fishing shirts. Okay. Something I really like to see as I'm scrolling through here. There's a lot of, there's not just one keyword, but there's multiple related keywords that all relate to fishing T shirts, funny fishing T shirts. And each one of them have low competition. Obviously different levels of, you know, search volume 140 here want 390, right? 5,400 That's really powerful already. If I'm set on selling print on demand products on Etsy, then I'm definitely going to look more into funny fishing shirts. So what am I going to do next? Here's what I would do, another little hack. Okay, it's a kind of bonus for you. And we do this kind of on the reverse with Amazon. We use Ts and then go to Amazon. But you can also do this going from Amazon to Ts. So I'll show you what I'm talking about. So we've already seen, okay fishing T shirts. People are searching for this quite a bit, but it seems like there's not a lot of options. So let's verify this, let's check it out. So what we're going to do first is go to Amazon. Why are we going to Amazon? Because Amazon about 54% of the E commerce market in the United States right now is Amazon. So 54% of sales made online are made on Amazon. Huge, right? Way more than Ets. Way more by multiple times more. So there's just more search volume. There's more data here in this search engine than there is in Ets. So that's why we're starting here, right? And what I like to do, little hack, is so we'll go up here, make sure that you're signed out of your Amazon account and your Etsy account when you're doing this. As you can kind of see here, right, I've already typed in funny fishing T shirt. Ignore all these other extensions that I have. They're extra tools that I have. I'm not trying to push pay tools on you. These are just tools that we use, so just ignore them. Type in the keyword, which was funny, fishing T shirt here into Amazon. What we're going to do is look at scroll past. These are all ads you can see, sponsored. We're going to ignore that because these are basically brands that are paying to get up in these positions. We're going to scroll down the page and look for T shirts that have a high number of reviews. Why? Because T shirts with a high number of reviews mean that there's likely a high number of sales, right? It's kind of like that phrase, where there is smoke, there is fire. Well, where there are reviews, there are sales. Okay? Even if some of these reviews are to be faked, which by the way now Amazon has cracked down big time on fake reviews. So a lot of these are much more accurate, which is great for us because this is data and what we're going to do is look at T shirt designs with high number of reviews and then go to Etsy and then see, okay, is this design on Etsy? And that could be a great opportunity not to copy the design, which we'll talk about in a second. But to bring that type of design or elements of it to Ets because it doesn't exist. So here we have maybe the best selling T shirt. This is ranking pretty high on the first page. Here on Amazon is 7,000 reviews, 4.8 stars, right? So people clearly are buying this product, they like this product. So let's check, does this even exist on Ets? So we go to Ts, we type in funny fishing shirt, just like we did or actually was funny fishing. Let's do this T shirt, make sure the search query is exactly the same, but it should have pretty much the same results. We're going to scroll down again, past the ads you see up here at the top, which I'll show you how to run in later lectures, which I'm really excited for. But anyway, so we see, okay, one of the best selling T shirts, if not the best selling fishing T shirt on Amazon is also seems to be one of the best selling T shirts on Etsy. Right? So you can see the actual data. This isn't theory, this is reality. So to me I'm like, okay, this design is already done. I'm not going to compete with them. I'm not going to, you know, what I could do is take this idea, so can't work. Today, my arm is in a cast. So you know, casting and fishing net and just redesign it, have a different design. But I'm not even going to do that because that's already competitive. They're already kind of dominating that knee, that specific design. So I don't want to find another design. So what a lot of people do is just kind of give up. But what you want to do is go back to Amazon, keep scrolling down and look at the reviews. So we're going to look at these reviews here. So still kind of low. That one was like thousands of reviews. So let's see if there's another product with thousands of reviews. Here we go. Next product, it's still on the first page. It's a T shirt, so got to love a good Pol Dance. Okay, so again, some of these products I would not personally sell, this is just for an example, but All right, so yeah, I got to love a good Pole Dance. 4,500 reviews. If we hover over, we see it's a 4.8 star. People love this design. People are buying this design. Great. I love a good poll dance. Let's see if that design is on Etsy. We're Et again, we already have the same, so we're going to look. Love a Good Poll Dance. Nope, some of these are very interesting. So there's see another competitor. They just kind of copy the top selling design instead of doing what we're doing. Yeah. As we're scrolling down. That design does not exist on Etsy. That's amazing. Okay, so this design right here, again, I want to be very clear on this. Don't just copy, so it's gray, you know, here's the exact design. Just copy and sell on Etsy because that can get you in trouble for copyright infringement because you're basically just stealing their design. Don't do that. But there's nothing wrong with using the words, gotta love a good pole dance. Or I love, or it could even be, I love a good pole dance, you know, something like that. So very similar. And then change the design a little bit and sell that on Ets. You can even come up with a few designs, right? Just test and see which one kind of sticks the best. And pretty much they're all the same listing, same product but just slightly different design, slightly different wording, and see which one ultimately takes off the best. But this is great data we know, okay, at the end of this, right, I know it's kind of a lot at once, but just to recap, it's actually very simple. We're trying to find products that people are searching for with relatively high demand and low competition. So what we're doing is we're going to Google, because no one else is using Google. Google is this all encompassing platform basically. If it's low competition on Google, there's likely low competition on Amazon or Etsy of these other platforms, right? Because it's so big, it's so competitive. So what we do is we find keywords with high search volume right over here. Search volume in this column, and then low competition, which is indicated by the score that they give. Then we cross rivers like, okay, funny fishing T shirts. Go to Amazon. Look at a few, not just one, right? But look at a few products that have a high number of reviews that don't exist on Etsy Bingo. And I would keep a list of those products. So those are products that I'm definitely going to consider launching. Make sure as well when you're doing anything that regards any words I like to use. It's called trade Marcia. I'm opening it right here as you can see. All right, and then for example, we just want to make sure that this is not trademark. Gotta love a good pole dance. Gotta love a good pole dance. Hit search. Because we just want to make sure, there we go, that this is not already taken. So as long as we see that, you know, this trademark might be available, obviously no one has trademarked this. Or let's say I love a good pull. Dance hit, Search. Just to see, I love a good pull. These phrases are not trademark. Trademark is a form of IP protection. There's copyright, patents and trademark. Those three trademark protects images or words, and obviously this word is not protected. So likely you'll be able to sell on Ts and not have any problems. No company is going to come to you and say, hey, actually this is our registered trademark. You're not allowed to use it, so you need to take your listing down. Okay. So just another little side note that I want to give is to use this as well, and as we see, bingo, this is a great potential opportunity. By the way, what I just showed you right here, you could go launch this product and let me know how it works out. But keep in mind that the key here is, you know, you start with one product, but keep building, keep building your Ats shop. It's going to take time, even for that one product that you've launched for your first time, but also adding more products. Because with any business, certain products all the time, this has always been true for human history. For the past thousands of years, certain products take off and do really well. Even unexpectedly, I don't really know why it's selling so well, but it is and others just don't sell as well. Even that you thought they would. Some will sell almost nothing. Some will sell a lot. So this isn't just going to guarantee your success. But again, the goal here is we want to reduce our risk as much as possible. We want to generate, you know, real income every month as quickly and efficiently as possible. And we have found this is one of the best tools that helps us to do that, especially for the product research process. So hope you found this helpful. And if you'd like access to the key search tool, I'll be including a link in the resources section or description section of this video. If you have any issues accessing it, let me know. But I hope you found this extremely valuable. Like I said, if you have any questions, definitely let me know. But this should completely change the way that you do product research and this is going to help you blow past your competition. Literally, less than 1% of C sellers even know about this or do anything remotely similar. So anyway, as you see, I'm super excited for you. We've used this with success and of course want to share all of our secrets with you, so hope we find it valuable. And with that being said, let's go ahead and get to the next video. 15. #3: Secret Ways To Find The Best Products On Etsy: The next tool we're going to be using for our product research is, of course, Etsy marketplace. And I love using Etsy not only because this is where I'm going to be selling and I want to see what's out there. But also because as I showed you during the XY platform overview, is xy is constantly selecting new products to make suggestions. So I always start my research going through the homepage and see what kinds of suggestions, ETC. Has for you, the ETC editor space. So right now, for example, popular gifts. I love looking through the gift options because that's a mix of all different types of products. And as we've already talked about, Etsy customers love shopping on Etsy for gifts. And I not only love those types of products, but it also goes really well with my branding and niche, which is party planning products. So I would definitely start by the popular gifts in that always like scrolling down and looking at the hand picked items. Because here I can browse based on different categories. And as I said, they're constantly changing this, I believe every single week, but I always love coming here to get more and more product ideas. So for me, I'm actually really curious to see what's in the wedding planning because one of the keywords that I'm trying to focus on for my next product is going to be bachelorette party games or bridal shower gains, something like that. So I wanted to say within the wedding type of party category. And the first thing that jumps out at me is this collection of stationary cards that all have the same style. So I can definitely see the appeal to wear a bride or someone organizing their wedding would have to have all of the different cards that they would want throughout the wedding events having that same style. So I'm definitely going to keep that in mind. And then I'm going to come back up because another way that I love using Etsy for my product research is through their categories. I think she does a wonderful job categorizing their products. And the first one that I would probably be interested in looking would be wetting and party. So because I want to stay in that digital downloads kind of categories, I'm going to open party invitations and papers, all of invitation and papers, but I'm going to open that in a new tab because another way that I like using Etsy for product research is by using the search bar. So if you click here and you type just one word, for example, wedding, don't click Enter or anything. Just pay attention to the suggestions that x is going to give you. Because those suggestions are going to be based on demand. And obviously, we want to develop products that are in high demand. So wedding dress, wedding gift, cake topper favors, invitations, signs. So already great ideas in what you can do is start adding more and more words to see the more specific suggestions that Etsy my habit for you. So for example, I'm going to do maybe wedding shower and see what shows up. So wedding shower games is that top result which is very validating for me because as we saw, it's already a wonderful trend in it, see my niche. So I'm definitely going to be looking at wedding shower games and other ideas would be maybe invitation template or wedding showers sign. So all of these different product ideas based on these keywords, I would be writing them down. And now actually, I want to show you also one of my favorite places to look for product ideas is right here, this very last category, which has gifts and gift cards. So here, if I click, you will see as I've already shown you guys on our Etsy overview, you are going to get all types of shortlist and recommendations based on the person receiving the gift or based on occasions. So the first thing I want to check is the bestseller list as well as the top rated products. So if I scroll down here, I can see personalized necklaces is on the best sellers forgives custom pet portraits. Let me see. None of these seem to be fitting with my product niche. So let's see, top rated gifts. Okay, so for this week's picks for the top rate of gifts, none of them seem to fit within the product ideas that I already have. But if you are very open to the types of products that you want to be offering, I would highly recommend coming here and looking at the top rated gift because that tells you that customers who have bought these products are extremely happy with it. So that's a wonderful way not only to get product ideas, but to analyze what these competitors are doing well and how you can implement that into your product development. So I'm going to scroll up and I actually want to take a look at engagement and wedding gifts. So even though I know that the majority of products in these results are going to be physical products, which is not the type of product that I write now want to go through it. I want to take a look at the different designs and the styles that are being used that I could apply that to the product that I will develop the digital downloads that I want to do. And then I'm gonna go back to the other tab that I had open, which is all things wedding paper and invitations. And I'm just going to take a quick look at this right away to see what Etsy has selected to show up first. So it looks like calendars and planners could be a great idea. So I'm going to open that in a new tab. Well, so table number cards can be a great idea as well, especially if I offer. Option for them to edit the templates. So I'm definitely going to be opening that to analyze and write it down, which I highly encourage you to do, especially if you're not using a tool such as marmalade, where you can easily go and save a keyword or an idea to a list, I would highly recommend that you keep a list of your product ideas. So even if you're not going to do that right away, but a way to expand your product line and always being able to refer back to that list. So I'm definitely going to be adding table number cards to my product ideas. And Okay, now I want to get very specific with the idea that I already had. So I'm just going to search here for bridal shower, game cards maybe let's try to be more specific. So I get very specific results. So obviously I see that there's a mix of physical products and digital templates. So I'm just going to add download here so I can get very specific. But that doesn't mean that I shouldn't go through the physical products and product ideas from those as well. So the first thing I noticed is a lot of leaves and flowers, which shows me that there's a demand for that, especially within the elegant and minimalist style, which is a part of my branding style. But maybe I want to do a twist on that because there's already so many options using leaves and the greenery and flowers as well. So I'm going to keep that in mind when I'm developing my own product. So one thing that I loved already is this option of virtual game. So I'm definitely going to be looking into that, especially right now with the pandemic. Hopefully by the time you're watching this, there's no more pandemic. But right now there's a lot of virtual parties going on, so I definitely want to invest in that type of idea. So I love this. Another way that I loved doing product research is specifically in order to increase my product line. So what I love doing is actually searching through the top competitors of a product that I already cell or within the same niche of products that I sell. And then once I open one of their listings, I can go to their shop storefront and then look through the other products that they offer. Because most likely if they're successful with one of the products, they have developed other successful products as well. So the first thing that I do is look through the categories that there had been selling in and then start searching through the categories that interests me. So for example, right now, I'm not really interested in starting to offer principles for baby shower or the baby category. So I would sit with wedding events, so bridal shower games, Let's see what else. Save the dates, sign. So if I started seeing, for example, save the dates, I can get more ideas of printables that I can create or physical products that I could create in order to expand my product line. So yes, I hope this was helpful. I'm so excited with my product ideas and with the next tools, I'm going to be using different types of examples, not only just my type of grainy and niche. So you guys can get a broader idea on how you would do, especially if you're doing a different kind of product type. So with that being said, let's go ahead and get to the next tool. 16. #4: A Match Made In Heaven: This next product research tool is one of my favorites being truces, such an incredible tool and it's so under utilize we have use Pinterest for all of our business, our e-commerce business on Amazon, on Etsy and other sales channels, as well as our travel brand. And we've seen wonderful results in using Pinterest not only for product research, design ideas, product development, keyword research, but also as an advertising tool. And we've seen such wonderful results that we actually created a master class here on Skillshare that you can have access to as well. So I'll be sure to leave the link in the resources below. But in that class we teach all about pictures from beginner to advanced. Create pins, how to bring loads of traffic to your website or your Etsy shop, and lots of different strategies for your business success. But today I'm going to show you guys my favorite ways to use this tool for product research. So without further ado, let's get to it. So the first thing that you're going to do is sign up for a Pinterest account. And I would actually encourage you to go ahead and sign up for a business account because this way you can actually have a presence on Pinterest as a brand and you'll be able to use Pinterest as same way for product research. And as a matter of fact, you have access to unique features that could be really helpful to you as well, including the product research phase. So if you're interested, just click on business and then here you can sign up for your business account. I already have an account and I'm already logged in, so let me get to it. Okay. Once you login to your account, you're going to be brought here to the Home Feed. And if your knob right here, you can just come here and click on Home Feed. And then the first way that I like using the software product research is by using the search bar as well. So first we can search what's popular on interests and follow all of those steps to see what's trending. And Pinterest is also going to start suggesting things specifically based on your recent searches. So if this is a brand new account, you might not be seeing this, but if you've searched something before, you might start getting. But if you've searched something before, you start getting ideas based on those searches. And then if you start searching things about your product niche, then you could get some straightforward good ideas that are popular on Pinterest all about your product and each. So the way that we're going to use the search bar is very similar to how we did it using the Etsy search bar. Just start by writing one word. So for this example, I'm going to be focusing on jewelry. So just have one word and do not press Enter. Here, you're going to see some suggestions. First of all, if you see this little tag here is because Pinterest is going to show you some shoppable pins, some shoppable results. So actual products that people can buy. So that's, that can be extremely helpful as we develop our own products to see what's already working, what kind of products is already out there. But before we get there, let's analyze some of these keywords, COP21 to write down some of these ideas. If you don't really know what kind of jury you want to offer, you can start with this broad keyword, just jury. Or if you know you want to do go jewelry, for example, you can just add here as an extra word and see what other suggestions pinterest gives you. So gold jewelry sets, you can see that this is the top results. So a lot of people are searching for a whole Sets instead of just one piece of jewelry, like a bracelet or a necklace. So that's a wonderful product inside that you can start developing. Also Indian, That's very interesting that a lot of people are interested in that specific niche. This could be a wonderful idea for you because as I said, the more specific you get, the easier it is for you to focus on that niche. For you develop the best product possible and for you to market to that specific audience. So let's say you were interested in this type of niche. You can go ahead and click. And then Pinterest is going to show you results in two ways. Is going to be the Explore tab, and there's also going to be the shop tab. The Explore tab is going to have pins of all different kinds. Those could be product pins that you can actually click and buy. Those could be blog posts or just beautiful photos. And I would highly recommend that you go through this Explore tab because you can find wonderful content not only to help you get new product ideas, but to also help you develop those products. So for example, let's say you find a blog post on the trendiest type of Indian gold jewelry, or you find a blog post on how to best take care of your jewelry, or another blog post on how to create them, and that can even help you develop your product. So the Export tab is very, very helpful for that. And you can just keep scrolling and pinches is going to keep showing you different results. So it's endless. And what you can do as well is go to shop in, when you go to the shop tab, you're going to see only pins that people can buy. So those are real products and that can be a wonderful source of product ideas and product developed for you. And then you can start analyzing the price, how your competitors are doing that even if they're selling in different platforms, not just some XY, sometimes you can find a really best-selling products. That is being offered on a different platform that does not exist on Etsy. And you can be the first one to offer that product within Etsy. And now I want to show you the other way that I like using Pinterest for product research. So if you do have your business account as I recommended, you can come here to analytics and then click on trends. And this is going to be similar to Google Trends as I'm going to be showing you soon in a future video. But before we search for anything, I like coming down here and seeing this week's top trends in this is actually where marmalade app gets the trends from, as we've already mentioned. So if you don't want to use the marmalade app, you can always come here to Pinterest. It's completely free so you can just browse through all of these different options, paying attention to the exact terms that people are actually using to search for these ideas. So you can browse through these. You can also come here and see based on categories, so fashion, food, BUT home decor. And then how I actually love using this tool is actually through this search bar here. So the first thing you would do is to select a marketplace and right now pinches only offers it to US, UK and cannot that. I'm sure they're going to be adding new marketplaces soon. But right now if you're located somewhere else and you still want to search for one of these marketplaces, but you can now find this feature on your analytics tab. What you can do is actually use a VPN. And we, by using a VPN, you can select one of these countries and then you're going to have access to this feature as well once you're logging to painters, if you guys are interested, I'll be sure to leave a link to a VPN service that we use below in the resources. So the first thing that you can do is actually type something that relates to the product that you're thinking about selling or relates to your niche. For this, I'm going to be searching for mugs. So what you can do is just typing the word and do not press Enter yet. And that is because sometimes Pinterest does not have data on the specific keyword that you chose. For example, if I wanted something very specific, like adventure mugs, I could type in here, but if I press Enter, being tourists will tell me that they don't have enough data for that keyword yet. Do a constantly adding Analytics for new keywords. So that's why I said that once you type in your keyword, don't press Enter and then choose one of the options that Pinterest suggests. So right now I'm going to put funny coffee mugs. And then I can quickly see the demand over time. And as you can see, there was a huge spike during Christmas time. So maybe a lot of people are buying these as Christmas presents. So that's something that I can already keep in mind, especially taking into account the timing that I'm going to be developing this product, I definitely want to make sure that I have it ready before Christmas because I could have a really high spike in sales during that time. And then can also do is scroll down and see some popular pins related to that keyword. So here you can get some wonderful specific product ideas, for example, are popular pin is this one. I have a spreadsheet for that. And maybe that already gives you an idea of a very specific niche that you can narrow down when you're creating mugs. So maybe it's some sort of home office or mugs for entrepreneurs or mugs for geeks or whatever it is. So this is already wonderful way to get product ideas. And what you can also do with this feature is actually compare different terms that people are searching. So you could either select one of these related terms here or you can come back to the search bar. And I want to put mugs again to see some of the suggestions. So for example, I want to compare funny coffee mugs to Christmas mugs. And as you can expect, Christmas mugs has a lower demand throughout most of the year, but it starts really spiking out and getting way over funny coffee mugs during the holiday time. So this could be a strategy for you, maybe throughout most of the year, you invest in developing funny coffee mugs, but you make sure that right before Christmas, right before the holidays. So maybe around September you start launching some specific Christmas mugs. So make sure to write down that product ideas so you don't forget, let's say that right now it's March and it's still some time unto, you want to start offering that type of mug, makes sure you write down that idea so you don't forget and you can always refer back to you list. So this is how I love using Pinterest for product research. There are a lot of different ways that you can use this tool. As I said, we love, love, love Pinterest. And I'm sure you're going to be able to find awesome ideas for your Etsy shop as well. And with that being said, let's go ahead and get to the next tool. 17. #5: Ethically Steal Product Ideas From Other Successful Sellers: This next tool that we're going to be using for product research is going to be Amazon. And as I mentioned before, Amazon, it's going to be an extremely helpful resource because it's the biggest e-commerce platform in the world indefinitely in the United States as well. So I always like to start my product research by browsing through the homepage. Because just like with Etsy, Amazon is constantly selecting the best selling products, the top rated products, or newly released product ideas for people to shop straight from their homepage. I always like to browse through right now because it's father. It's going to be Father's Day soon. Obviously, they have a whole selection for Father's Day gifts. So they're always going to be centered around a next occasion as well here on the homepage just as SCS. So I always like going through all of the different types of gifts that they're suggesting for people for the next occasion, and in this case, Father's Day gift. So I highly encourage you that you do the same. And how I also like using this tool is searching through their best sellers lists and their newly released lists. So once we click in, one of these options, would be able to narrow down here on the left based on our specific categories. And just like with Etsy, amazon always has this tab right here, which is gift ideas, which I always like to check out. So it can always spark something new during your product research, instead of just typing in a keyword that you've already been thinking about. So you can browse through here and find your product category. And Amazon is going to show you the best selling products within that category. And then you can start analyzing those listings in what they're doing well, how you can maybe get a best selling product, make it extremely unique in high-quality to be able to offer on Etsy. Obviously, I'm not suggesting you to copy any product at all, but I'm encouraging you to look at what's already working and make it significantly better by differentiating, by offering unique aspects about that product. So the other way that I like using Amazon is actually in conjunction with a Google Chrome extension called AMC suggestion expanders. So if you're using Google and I think they also have it for Firefox. But what you can do is just search a and Z suggestion expander, Google Chrome. And you're going to be able to add it to your Google Chrome extensions. It's completely free. So if you go back to Amazon, you're going to see that if you start using the search bar right here, you can search for anything that you want and then you're going to see the magic happen. So let's say I'm interested in hair accessories. So for example, I can do hair. And then automatically AMC suggestion expander is going to give me all of these ideas with keywords and words. Especially going to use this tool during our keyword research method, where we're going to start gathering keywords to optimize their product listings with. But it's extremely helpful for product research as well. So just with the word hair, you can see so many different options. And because I want to hair accessories, I'm going to go ahead and add another word to it. So accessories. So as you can see, it start giving you ideas with other words before hair accessories. So for example, bridle or girls or wedding, or gold hair accessories in keywords after as well. So hair accessories for a wedding, for example. So you can just click on one of these keywords. And then it's going to show you amazon results for that or what you can do to continue to use this tool with more and more specific items. So for example, hair scarves. There you go. And now you have a lot more ideas. Hair scarves with elastic women's her scarves, satin or a silk. So now you can start maybe narrowing down the materials that you would be using based on demand. So that's wonderful that AMC suggests an expander actually is suggesting and keywords based on Amazon searches. So that's validation to you that these keywords have high demand. And also one thing I forgot to mention is that you can also see Amazon suggestions for that. So if you didn't have the Google Chrome extension, this is what you would be seeing when you typed hair scarves. And then from here on, this, these are suggestions from the accent. So I really, really loved this tool. So be sure to gather all of your product ideas and write them down as I've said before. And I want to show you the last way that I like using Amazon, which is by going to Amazon handmade. So that's amazon.com slash handmade. And these are going to be only handmade products. It's a somewhat new section on Amazon. And here we're going to find products that are very similar to products that are offered on Etsy. Because there's so much, not only handmade, but very unique products on Etsy. If you want to sell those on Amazon, most likely that's the category that you would choose will be the handmade category. So just like we did with the Amazon.com homepage, you can scroll down and look through the homepage of the Amazon handmade to get some ideas. You can shop by category only on handmade items. And on the top here you're going to see Amazon picks based on latest trends and occassions as you can see, and you can also search through these categories. So as you notice, these categories are now very similar to Etsy categories from their homepage. And that's validation that the types of products that are successful on Amazon handmade could very well be really successful on an Etsy as well. So I would encourage you to go through, sorry, looking through the niche that you're interested in, as well as just using the search bar had making sure that you have this handmade categories selected here. So the results that show up are only going to be in the handmade category. And then obviously when you have the AMC suggests an expander, you're going to get those keywords, suggestion as well. So for example, if you want candles, there you go. You also have some suggestions here. And it's going to be less because it's only based on handmade products. So you can go through step-by-step, as we already mentioned before. So I hope you guys found this helpful. And let's go ahead and keep going to the next video. 18. #6: Top Design Ideas For POD: Not many people know about Red bubble, and it's actually a type of marketplace to where you can shop items here as well. But I love coming here to actually get ideas for products and designs in is specifically helpful if you're selling print on demand products. So a quick way that you could do about that is by going through categories. So let's say you're going to be offering some sort of clothing. So I will go ahead and go to, let's say, t-shirts. And then look through all of their wonderful designs. You can narrow it down by women's and men's t-shirts. But I loved that they have all of these different themes, which goes really well with the types of products that are successful on Etsy. So for example, funny, Let's do funny t-shirts. So it could be saying, or for example, let's say we wanna do something to do with games. I pause my game to be here. I love it. So you can go ahead and see all of the game T-shirts or all of the T-Shirts, however you want to narrow down, as I said, is a wonderful tool for product inspiration, specifically design-related. You can go here in C as well, Walmart and art prints. So if you're doing principles, you can definitely get some wonderful ideas from this as well. And actually one category that I love looking at it is gifts. So as we've mentioned before, Etsy loves gifts. So I love coming here because it's going to be a mix of different products. And I can quickly get an overview of a product that could be really successful on Etsy as well. So they also pick these different options based on the person that is going to be receiving or based on different themes as well, just like you can see here. Then the other tool that I wanted to show you guys that it's also really great for merchandise is T spring. And T spring is actually a company that you can partner with and they will actually be the one printing and fulfilling those orders. But specifically for your Etsy shop, if you do wanna do print on demand, there are two other companies that I would highly recommend that you would go with one of them. So with T spring, we're actually going to be using to explore some of their designs. So you can scroll down from their homepage and click on Discover. And then from here, you can filter from the type of clothing or the type of item, or by theme as well. So for example, if you want adventure, you can see here that a lot of their successful designs have mountains on them. So it's up to you to develop a strategy. Maybe you want to stay away from mountains. There's already so many options out there, or you want to incorporate them somehow because it's a really successful graphic that resonates well with people who are interested in adventure. So you can come here and go through the different pages and look through all of the different options. You can also filter by the type of a peril. So let's say you want to focus on offering just hoodies, for example. Then you can sort by that and see all of the different designs that are being successful on T springs or a hoodies. So you can see a lot of the adventure, really nice graphics. I don't see a lot of words. I see maybe one here and a mix of words and graphics here. But it looks like for host is a lot of graphics are really successful. So definitely some wonderful ideas that can get your brain going into the product that you're going to be offering. Be sure that you write down everything that you've been researching, all of the different ideas, even if you don't think you're going to develop them now, maybe you wanna do it later. And then what you can do is actually save the links to specific designs that you liked or they, you wanted to reference for whatever product idea that you have. So I hope this was helpful and without further ado, let's get to the next video. 19. #7: Product Ideas Straight From The Source: The last product research tool that we're going to be using is Alibaba. And as I mentioned before, Alibaba is specifically a great resource if you want to sell products that are mass-produced, because you know only going to get product ideas here. But you can also connect with suppliers that manufactured this, these products in bulk so that you can order from them and then sell on your Etsy shop. Now, I will say that the majority of the results here are products manufactured in China. You will be able to filter results based on the different countries that the products are manufactured. So if you only want products manufacturers in the USA, you can filter results by that as well. But the majority of products offered here are going to be made in China. So this tool is actually very similar to Amazon or Etsy as it is a marketplace. But instead of buying just one product at a time, the results are going to be suppliers that can manufacture that product in bulk. As I mentioned. However, I really like this tool for product research as well, because a lot of the products offered here are based on successful products in different platforms, including Amazon at sea or people who do drop shipping or any other kind of e-commerce channels. So just like with the other marketplaces, I always love looking through their homepage. At week you can get some quick ideas based on new arrival, top ranked products and what not. But I also like to just go ahead and use the search bar. So for this example, let's say I want to sell coasters. You can go ahead and type in the search firm and then start looking through the results. So I see that there's some marble coasters, some cork coasters. Let's see what OS, some double-sided coasters are really like that idea, silicone, wood or bamboo. I love that. I specifically like these marble coaster. So let's see, for example, if I update my search to just marble coasters. Alright, so right away, I already liked the product ideas that I see because it looks like very unique designs way beyond what you would expect with marble coasters like this. So if I keep scrolling down, I love these. These seem like they would do really well on Etsy. And then something that I love about Alibaba is because you not only can find wonderful product ideas, but through Alibaba, you would find suppliers that can actually manufacture this product for you. And the best part is that you cannot only source products just like you see in this product listings here, but you can actually work with your supplier to develop a very unique products. So maybe you one, you want to indifferent shapes like this, or maybe you want to mix different types of marbles. You can also work with your suppliers to develop really nice packaging and put your brand on it. So you have the ability to make this a very unique product that can be very successful on Etsy. And it's worth mentioning that products that are manufactured in China, we usually have the connotation of being cheap products. And the truth is that you can absolutely source cheap products from China, but you can also source high-quality products. As a matter of fact, some of the most expensive products that you and me buy, like iPhones or Nike shoes. These are made in China. So what you can do is actually, as I said, work with your supplier to increase the quality of the materials, increase the quality of the package. And what not in my bet is that it's still going to be less expensive than if you are going to manufacture this within the United States or wherever you're located, even after paying for shipping all the way from China to the country that you are located. And lastly, as I said, if you wanted a source from a different country, you can filter results based on the country that you're interested in. So here, for example, you see that you don't have the option for the USA, for this specific product, but for other products, you would have the option to source from suppliers that are based in the US, for example. So if you do want to change the country, you can look So here, but it will be less options of suppliers because the Alibaba Group is a Chinese company. So you definitely going to be finding more options from suppliers located in China. So I hope this was helpful if you guys have any questions, be sure to leave those below and let's get to the next video. 20. Looking For More?: If you decide that you want to offer physical products on your Etsy shop in day, you want to be purchasing them in bulk from a manufacturer or supplier. We actually have another class here on Skillshare, where we talk all about sourcing products from suppliers and shipping them specifically from China all the way to the United States or wherever you're located. Now, that class is specifically designed for Amazon FBA sellers. However, the majority of the content can absolutely be applied the same way here for your Etsy business. So if you're interested, I'm going to be leaving the link of the class in the resources section of this masterclass. But obviously, no pressure at all is just in case you want to learn more about the whole process. And with that being said, let's keep going. 21. SECRET TOOL to Find High Demand, Low Competition Products in MINUTES!: In this video, I'm going to share with you a very little known hack and tool that most e-commerce sellers at all, especially Etsy sellers, don't even know about that is going to drastically help you transform the way that you researched new products to launch, to ultimately find high-demand products that people are searching for. But there aren't many options, are very good options on Etsy that make it easier for you to rank, get seen, and ultimately get sales. So if you haven't seen her yet, hi, my name is Sumner. I'm alleys husband and I'm super excited for this video. So let's go ahead and dive in now quickly before we get to it. This will require a paid tool, so I'm just letting you know in advance, but I'm gonna show you why. And it's pretty inexpensive tool as well. But I'm gonna show you how to use this. And of course, it's completely up to you what you do with your product research. But this is a tool that alley and I have been using between our Amazon or Walmart and our Etsy products and in total have helped us generate over $1 million in revenue of our own products that we sell by using the strategy. So super powerful and we paid for this tool every single month because it's so powerful. So here's how it works. We're gonna go to a tool called key search. And there are other tools like this, like Uber suggest or others, where basically these are Google keyword research tools. Now why are we using a Google keyword research tool for Etsy product research? Well, the reason is that about 1 third of all product purchases that are made online in the United States began on Google. So a huge percentage of people that are on Google are there to actually buy either immediately now or in the near future. So we know that people are searching for products on Google, and Google is the largest search engine. It's way bigger than Amazon, way bigger than Etsy, way bigger than any other search engine on the planet, which makes it a great place for research even better than some of these other places. But again, this is just another tool to kind of add your arsenal and another skill set to have that is going to help you kinda have a complete product research portfolio. But this isn't maybe the most powerful. So we have the tool key search. We're gonna go to the keyword research section here It's all you need to have a bunch of different tools. This is the only one that really that we use. And what you're gonna do is write down a list of passions that you have, hobbies, interests that you have. If you're already selling products for specific niche, for kids or hunting knives or t-shirts or whatever it is, then you can use that in your mind. But if you're just getting started, you're wondering you're a case under I don't really know what product to sell. Well, this is a great place for you because just write down a list of your interests or hobbies and then think about products that we would relate to that. So for example, let's say that it maybe I already create custom knives and I thought, Hey, my friends came to me and said, You should tell your knives on Etsy, right? Okay, awesome. I can create basically any knife. What knives should I create and sell on Etsy? And by the way, this example that I'm giving you is a real example from one of the students in this course. So that's, I'm showing you a real example and then I'll show you another one as well because it can work with any product. So what we'll do here is we're an ice maker and we specifically make hunting knives. What type of hunting knife should I sell on Etsy? What's going to help us? We're going to type in hunting knife. Here into the search bar. You can either select a specific country like the United States or the United Kingdom or whatever, or would I like to do is keep all locations because for most of our products we actually ship international through Etsy. So we keep all kinda locations. And then for here we want related keywords. Okay, then we're gonna go ahead and hit on the search bar. Now, as you can see here on the side, I've actually already run this search. So we give it a second to run. It's already run. And then here what we wanna do is you see all this kind of messy data. I'm gonna help you just cut right down to the gold. So here in the score column and kinda see me, I'm hovering over it here. Go ahead and organize this column in descending order from highest to lowest. So what score is, is basically, it's a score that's given from this tool. And it tells you how competitive or non-competitive a particular keyword is. Now there's a lot of keywords here. Some of them are product-related, some of them are not related or not related. For example, we have hunting knife amazon, obviously that may not be as relevant for us. But basically, the more red or the higher the number is, the more competitive that product is, the more surface there are, the more results that are on Google. Because keep in mind, when you type in a for a product on Google, Amazon listing, show up and say Listen, show up. Walmart shows up, right? Other DDC like Shopify websites or whatever, um, show up as well, blog sites. So Google's kinda this depository of all of these different links. So there's not a lot of competition on Google, the biggest search engine, right? There's a good chance there's not a ton of competition on Etsy or there's definitely room to compete, if that makes sense. That's the theory. But by the way, the theory works, I wouldn't be making a video if it's an actually work really well. So we want to stay away from anything with a higher number. So what we're gonna do is immediately we organized by score and we're going to scroll down all the way past. And as you can see, the majority of keywords that you find are gonna be higher competition. So scroll down Alt to get more into the 30s range, which we see here, starting here around 39. So anywhere highlighted in green, this simply means this is a fairly low competition keyword. When someone types in this keyword and Google, there's not a ton of options for this keyword on Google. And then we're going to cross-reference and check Etsy and see, okay, are there a lot of options on Etsy? For example? Alright, so we have hunting knife sharpeners. So we sell knives, not really sharpeners. Maybe you want to sell a sharpener that could be useful, but we'll scroll down. We have engraved hunting knife. That's interesting. There could be a lot of people interested in engraved. We have, as you can see here, she'll scroll all the way to the top. This column here is search volume. So how many times is this keyword search into Google per month? Again, keep in mind these are estimates. All of these are estimates. But this is one of the most accurate tools. This tool is actually recommended to me by a woman who generates over $20 thousand per month and profit just from affiliate income from her blog site. She uses this tool to write all of our blog posts because of accurate is an inexpensive. So that's kinda the reason why I'm using this. We have the volume over here, so scroll back down. We see that for example, where do we go? There we go. Engraved hunting knife. 480 people on average are searching for this per month and there's not a lot of competition. So that's a really great sign. Anytime that there's at least 100 monthly searches, That's a good indication to me that there's demand that people are searching for this product, but there's not a lot of options for it. So that's a potential opportunity for us to come in and create our own product. Make it easier for us to rank on Etsy and indirectly also rank on Google, which we'll talk about in later videos when we talk about search engine optimization. So engraved hunting knife, what I'll do is I'm gonna write that down. That's a potential opportunity. It doesn't mean it's guaranteed going to work and you're going to make a bunch of money from it, but it's a good potential opportunity. So I'm going to write that down on a piece of paper or Google Sheets or whatever. Here's another one, bone handle hunting knife, very interesting. 260 searches every month for this keyword with low competition. Alright, so I'm gonna write this down and I'm going to keep going down. Raise your hunting knife, right? Somebody is, I don't understand because I'm not in this niche. But again, that's what is beneficial to you, is when you're searching for products that relate to your interests, it makes it easier for you, right? You have a better knowledge or understanding of that niche that your competitors won't have, right? Are brand new Etsy sellers from not have. Kinda keep going down. If we see here, here's a good example of something that's low competition, but not a lot of people are searching for it. Zombie hunting knife. Only 20 monthly searches. Still low competition, but low-demand. Likely if you sell this product, you might make a few sales every year, but you're not going to make probably a lot and it's not really going to be worth your effort, right? Because you'll probably be the only option, maybe, but not a lot of people searching for it, right? So again, I'd like to see at least 100. This has 20 monthly searches, right? You see above 100 and it's usually between 100 to about one thousand, one thousand or more. That could be a really great opportunity. Avoid that, but yeah, we already have a few options. Then what I would do is from here after I've written down my list, and you can just do this for like an hour. Just create this huge list. Then go on, Etsy and one-by-one type in these keywords into ETC, which I'll show you in the next example. And then see, are there a lot of options? Are really strong competitors like high reviews, really great quality product, really great images if there's existing competitors on Etsy, but they're not very good. That's a great opportunity. I would consider launching on Etsy. If you search for the keyword an Etsy and there's no products at all. That's a great opportunity because what does that show? People are searching for it, but there's no options. If you're the only option or if you're one of five options on Etsy, it's gonna be really easy for you and we've done this before with other products becomes really easy. Rank to get sales. You may not get a ton of sales, but if you do this with multiple products, it really starts adding up. And then people are going to start maybe cross buying between your different products, increase your average order value. And it grows from that are really, really powerful. But this is a great place, especially if you're starting off. So that's kinda number one example. Hopefully this makes sense. And it'll just do one more example to show you again. This is another idea because I know some of you specifically we're looking for print on-demand examples. So here's a way I might approach print on demand. Let's, let's say that I want to sell print on-demand design T-shirts. So different types of T-shirts. And I'm wondering what should I sell, right? Like, how do I know it's a cell? Well, here's an idea. So let's say one needs would be funny t-shirts, Right? Those tend to sell really well overall, but there's a lot of competition. So let's try to find a low competition option for funny t-shirts. When I hit search. And again, I keep all locations because I'm selling internationally. If you want to sell. Like for example, if your product is very German specific and you sell to the German market or to the British market or whatever, then obviously would refine that. But in most cases, I like to see all locations. Again, what do we do next? We organize by score highest too low. Scroll all the way down. We're just gonna ignore all this because this is all funny. Hiking T-shirts, T-shirts, volleyball shirts, farm shirts, plumber shirts. People are searching for it. There's a lot of competition. Okay, so we're going to scroll down, down, down all the way to the bottom to where we see more low competition, more green. As you can see, it'll be interesting. Different keywords have different levels of, you'll see that certain categories are way less competitive than others. Others are way more competitive. So it's very interesting seeing just niches or markets and how they compare. Anyway as a side note, so I'm going to scroll down some of these are still, some of the search results are kind of useless like sarcastic T's, it's too broad like we're looking for a specific design or specific idea. So funny, offensive t-shirts. Well, maybe I would research for offensive t-shirts to drill in a little bit more funny t-shirts UK. So maybe there's not as many options for funny t-shirts in the UK, or specifically that relate to the United Kingdom to being a British citizen or whatever, right? But we still don't know enough. So we're going to scroll down. Funny punch shirts is just another way of saying like funny shirts is really broad. But here we have funny fishing shirts. That's interesting. So we have funny fishing shirts. And if you actually scroll down here too, Phishing shirts for men, funny fish shirts, funny bass fishing shirts. Something I really like to see as I'm scrolling through here, there's a lot of, there's not just one keyword, but there's multiple related keywords that all relate to fishing t-shirts, funny fishing t-shirts. And each one of them have low competition, obviously different levels of search volume 140 here, what, 395,400, that's really powerful. So already if I'm going to set on selling print on-demand products on Etsy than I am definitely gonna look more into Funny fishing shirts. So what am I going to do next? Here's what I would do. Another little hack, okay, it's a kind of bonus for you. We do this on the reverse with Amazon. We use Etsy and, and go to Amazon, but you can also do this going from Amazon Etsy. So I'll show you what I'm talking about. So we've already seen okay, Fishing t-shirts people have, are searching for this quite a bit, but it seems like there's not a lot of options. So let's verify this, let's check it out. So what we're gonna do first is go to Amazon. Where are we going to Amazon? Because Amazon, about 54% of the e-commerce market in the United States right now is Amazon. So 54% of sales made online are made on Amazon. Huge, right? Way more than Etsy, way more by multiple times more. So there's just more search volume, there's more data here in this search engine, then there is an Etsy. So that's why we're starting here. And what I like to do little hack is, so we'll go up here, makes sure that you're signed out of your Amazon account and your Etsy account when you're doing this, as you can see here, I've already typed in funny fishing t-shirt. Ignore all these other extensions that I have there, extra tools that I have. I'm not trying to push paid tools on you. These are just tools that we use. So just ignore them. Type in the keyword which was funny fishing t-shirt here in the Amazon. What we're going to do is look at scroll past. These are all ads and see sponsored. We're going to ignore that because these are basically brands that are paying to get up in these positions. We're going to scroll down to page and look for t-shirts that have a high number of reviews. Why? Because teachers with a high number of reviews mean that there's likely high number of sales, right? Kinda like that phrase where there's smoke, there's fire, well, where there are reviews, their sales, okay. Even if some of these reviews or be faked, which by the way, now Amazon has cracked down big time on fake reviews. So a lot of these are much more accurate, which is great for us because this is data. And what we're gonna do is look at t-shirt designs with high number of reviews. And then go to Etsy and then see, okay, is this design on Etsy. And that can be a great opportunity not to copy the design, which we'll talk about in a second, but to bring that type of design or elements of it to Etsy because it doesn't exist. So here we have maybe the best selling t-shirt. This is ranking pretty high on the first page here on Amazon is 7 thousand reviews, 4.8 stars, right? So people clearly are buying this product. They liked this product. So let's check, does this even exist on Etsy? Etsy, we type in funny fishing shirt just like we did it or actually was funny phishing. Let's do this t-shirt. Make sure the search query is exactly the same, but it should have pretty much the same results. When I scroll down again, pass the ads that you see up here at the top, which I'll show you how to run in later lectures. I'm really excited for. But anyway, so we see our k, one of the best selling t-shirts, if not the best on fishing t-shirt on Amazon is, also seems to be one of the best selling T-shirts on Etsy, right? So you can see the actual data. This isn't a theory, this is reality. So to me I'm like, okay, this, this design has already done. I'm not going to compete with them. I'm not going to. What I could do is take this idea so can't work today. My arm is in a cast, casting efficient net and just redesign it, have a different design. But I'm not even gonna do that because that's already competitive, dirty, kinda dominating that niche, that specific design. So I want to find another design. So a lot of people do is just kinda give up. But what you wanna do is go back to Amazon, keeps scrolling down and look at the reviews. So we're going to look at these reviews here. So still kinda low, that one was like thousands of reviews. So let's see if there's another product with thousands of reviews. Here we go. Next product, it's still on the first page. It's a t-shirt. So gotta love a good poll dance. Okay, so again, some of these products I would not personally cell, this is just for an example, but alright, so I gotta love a good poll. Dance out 4,500 reviews. If we hover over, we see it's a 4.8 star. People loved this design. People are buying this design. Great. I love a good poll dance. Let's see if that design is on Etsy. We're going to add two. Again, we already had the same. So we're gonna look, love a good Pull dance. Nope, some of these are very interesting. There's another C, Another competitor. They just kinda copy the top-selling designs instead of doing what we're doing. As we're scrolling down. There is that design does not exist on Etsy. That's amazing. Okay? So this design right here, again, I want to be very clear on this. Don't just copy, so it's gray. Here's the exact design, just copying sell on Etsy because that can get you in trouble for copyright infringement. You're basically just stealing their design. Don't do that, but there's nothing wrong with using the words. Got to love a good pole dancer, I love it. Or it could even be I love a good poll dance, something like that. So very similar and then change the design a little bit and sell on Etsy. You can even come up with a few designs right there, just test and see which one kinda sticks the best. And pretty much they're all the same listing, same product, but just slightly different design, slightly different wording, and see which one ultimately takes off the best. But this is great data. We know at the end of this, I know it's a lot at once, but just to recap, it's actually very simple. We are trying to find products that people are searching for with relatively high demand and low competition. So what we're doing is we're going to Google because no one else is using Google. Google is this all encompassing platform. It basically, if it's low competition on Google, there's likely low competition on Amazon or Etsy or these other platforms, right? Because it's so big, it's so competitive. So what we do is we find keywords with high search volume, right over here, search volume in this column. And then low competition, which is indicated by the score that they give. Then we cross-reference like, okay, funny fishing t-shirts. Go to Amazon. Look at a few, not just one, right, But look at a few products that have a high number of reviews that don't exist on Etsy bingo and I would keep a list of those products. So those are products that I'm definitely gonna consider launching. Make sure as well when you're doing anything that regards any words I like to use, It's called trademark. Yeah, I'm opening it right here as you can see. Alright. And then, for example, we just wanna make sure that this is not trademark. So got to love a good Pull dance. So gotta love a good poll dance. Hit search. Because we just want to make sure there we go. This is not already taken. So as long as we see that this trademark might be available, obviously no one has trademark this, or let's say I love a good poll, dance. Hit search. Just to see good, I love it, Good poll. So these phrases are not trademark, they're not protected. Trademark is a form of IP protection. There's copyright, patents and trademarks. Those three, trademark protects images or words, and obviously this word is not protected. So likely you'll be able to sell on Etsy and not have any problems. No company is going to come to you and say, Hey, actually, this is our registered trademark. You're not allowed to use it, so you need to take your listing down. Okay, so just another little side note that I want to give is to use this as well. And as we see, bingo, this is a great potential opportunity. By the way, what I just showed you right here, you could go launch this product and let me know how it works out. But keep in mind that the key here is you start with one product, but keep building, keep building your Etsy shop. It's going to take time, even for that one product that you've launched for your first time. But also adding more products. Because with any business, certain products all the time, this has always been true for human history for the past thousands of years, certain products takeoff and do really well. Even unexpected lyric, I don't really know why it's selling well, but it is. And others don't sell as well, even though you thought they would sell almost nothing, some will sell a lot. So this isn't just gonna guarantee your success. But this, again, the goal here is we want to reduce our risk as much as possible. We want to generate real income every month as quickly and efficiently as possible. And we found this is one of the best tools that helps us to do that, especially for the product research process. So I hope you found this helpful. If you do want access to key search, I will have an affiliate link in the description section. No one has used that affiliate link get. If you do want access to the key search tool that I use, I have a link in the resources section or the description of this video. And if you have any issues getting that, just let me know and I'll send that over to you. But I hope you found this valuable. You can also potentially. Yeah. And if you'd like access to the key search tool, I'll be including a link in the resources section or description section of this video if you have any issues accessing it, let me know. But I hope you found this extremely valuable. Like I said, if you have any questions, definitely let me know. But this has completely changed the way that you do product research. And this is going to help you blow past your competition. Literally less than 1% of Etsy sellers even know about this or do anything remotely similar. So anyway, as you see, I'm super excited for you. We've used this with success and of course want to share all of our secrets with you. So here we find it valuable. And with that being said, let's go ahead and get to the next video. 22. IMPORTANT - Don't Get In Trouble!: Before you start creating your selling any products on your Etsy shop, it's extremely important that you validate that product and make sure that you're not breaking any rules or you're not infringing on any trademark, patent, or copyright laws. So first and foremost, you definitely want to be checking out the ETC. Prohibited products list. So if you follow this link that I've provided that I'm also going to be linking the resources below. You'll be able to read all about the prohibited and restricted products on Etsy and make sure that you're not selling anything like that, any kind of alcohol, drugs, mature content, or anything like that. Next, I'm going to be giving you some resources that you can use for you to check on trademark, patents and copyright laws to make sure that you're not infringing on anything. And as I've done it before, I'm also going to be providing a file with all of the links of the tools that I'm going to be talking about it in this video and that's going to be in the resources below. So some of the resources you can use our trademark him. So going to that website and looking for the different designs, logos, or types of products that you want to be selling, or even your business name, things like that to be sure that you're not infringing on anything. Also, the USPTO, the United States Patent and Trademark Office, as well as the US Copyright Office. And obviously that is specifically if you're selling products within the US. Next you can be using Google patents, which is completely free. So I would definitely recommend that you check it out. As I said, any designs, any words, or even some materials that you might be using for specific products that could all be patented. So you want to be very careful, of course. And then last but not least, you can hire a professional. And obviously I want to make a disclaimer that I'm not offering any legal advice and we're not responsible for any rules or laws that you break. So I would highly recommend that you always check with a legal advisor. And what you can do is hire someone, a lawyer professional, or you can hire a professional to do this patent or trademark check for you. And that is going to be completely real responsibility and their responsibility. We've actually done this before and we've hired someone on Fiverr for to check on patents for a product that we wanted to sell. So I'll also leave the link to their listing. There are fiber listing within the resources below. So I just wanted to make sure I share this with you guys because it's extremely important. So I hope you found this helpful and let's go ahead and get to the next video. 23. Seeking Some Friendly Competition: In this video, we'll be going through an extremely important exercise for you to validate the product that you're wanting to sell. So you know, that will actually be successful and that is the competitor analysis. And the reason why this is so important is because you should be looking at what's already been offered to the customers that are going to be researching your kind of product and why they would choose you instead of your competitor that's already selling products there. So make sure that whenever you have a product idea, you follow the next steps for you to make sure that you can offer a unique product. There's going to add value to your customer. So first you're going to be searching for the top competitors using those main keywords, doing your product research. So for example, for us, we're going to be using bridal shower games or bridal shower game cards. And they look for the ones that have the best seller Banner, as well as the one with the most shops sales and the ones that are offering your favorite designs or designs that are similar to the products that you are wanting to offer. Next, we're going to be analyzing several aspects are listing and see what they're doing well. So for example, their images, their description there, product title, as well as analyzing their reviews and looking at the positive reviews. We see what it's making the customer happy. In war, you think that they're doing well. So you can Elise be on that same level regarding those similar things. And then we're going to have our ideas to differentiate, to offer something even better. And we're going to be doing that by analyzing some negative reviews in this is such a valuable strategy. A lot of customers will write, for example, even four-star reviews saying, Oh, I love this product, but, and then whatever comes next is the secret for you to know how to differentiate your product. So your product does not have that, but I do not have anything after I love this product on your product feedback. So we're going to be analyzing those negative reviews. And then next, we're going to use a little formula to deduce the number of products sales based on the shop, total shop sales, as well as the total reviews and the total specific product reviews. And you understand that soon when we're going through the exercise. Next, we're going to pay attention on who's buying. And you can analyze that mainly through the reviews because customers who have bought that product come back and then they write review. So a lot of times by reading, though, your competitor reviews, you can understand who's buying because this is extremely important for you to know and validate who you're going to be targeting when you're creating your images, when you're creating your product description, everything that you try to communicate about your product. You're going to be thinking about that type of person and then paying attention on how the product is being used. So again, a lot of times through the reviews, you're going to be able to see how people who are buying that product or using the product the most. Maybe they're using a lot as a gift or maybe they're using a lot for their home office or is it for their best friend's wedding, for example, with the bride shower game cards or a lot of moms are buying it for their daughters, right? Oh, shower parties. So when you analyze that kind of thing, again, that's going to help you really nailed down the way that you're going to be creating your images and your copy as well. So we're going to be applying that when we're optimizing our listing in a later module. And then last but not least, I would encourage to actually go ahead and purchase your competitors products. So you don't have to go and purchase all the products from all of your competitors. But maybe the top one or the top two, the one that you think would have the best product or the most similar to why you may be trying to create. In this way, you can analyze the product packaging. If the seller is messaging the customer how they're doing the customer services or customer care. They won't necessarily be sending a message, but some sellers do. So you can analyze that if they're using product, inserts, the shipping speeds and all that. And this is not again at all for you to be copying them in any way, but just so that you can analyze what they're doing well and how you want to differentiate your own products while you, you think you can do better, trust me, that can give you so many ideas when you actually hold and get the product or if it's a digital download, when you see the whole process of the download, the instructions and all that. So I highly encourage you to do that. So as I said, we are going to be going through this exercise. And what I did was actually create a helpful spreadsheets so you can keep track of all of your competitors into different aspects, aspects of their listing. So you can go ahead and follow this link that I have here that I'm also going to leave in the resources below. And this is what it's going to look like. So once you get here, again, the first thing you should do is go to File and then click on make a copy, because otherwise you won't be able to edit this file. And then you can start inputting your own, your own information. And this is actually a really basic spreadsheet and you can customize it as the best way that will fit your own product. So for example, we have here the shop name, the shop URL. So that's one of the reasons why I created a spreadsheet instead of just giving you a beautiful printable PDF, is because it'll be useful for you to keep the URL so you can always refer back to it. So you can just click and go. So keep the shop URL in handy. Then we're going to analyze the total sales of that shop because Etsy does give you that information. And the total reviews for the entire shop, as well as the total reviews for the product itself that you're analyzing. And from those numbers, we're going to be able to estimate product sales for just that product by assuming that the same proportion of total sales for the shop to the total reviews would be the total sales for that specific product to the total product reviews. Next, we're going to be analyzing their price. So it's good to keep track of how much they are charging for that product, as well as the product note. So here's an example of a very general feature that you can definitely start manipulating and making it your own to best describe your type of product. So for my product, for example, because there are game cards, maybe my product note is how many cards they're offering for this price. So if it's a set of 10, if it's a set of 25, and you can keep adding columns as well to this competitor analysis. So you can keep more and more data as you like. Next, as I said, we're going after looking at their listing as well as the reviews, we're going to be looking at some of the positive things that they're doing. So all maybe they have beautiful designs and they have free shipping, beautiful images in all that. And then we're going to be analyzing the negative. So maybe it's very expensive and people are complaining about that in the reviews. Or maybe it's not an editable, printable, something like that. And then after I realized that I can write here ideas for differentiation. And then after you analyze at least five of your top, top competitors, then you can really see how your product can be. Extremely unique product top notch that people searching for this product will have no doubt when comparing yours to your competitors and they would definitely be choosing yours. So if you're ready for the exercise, we're going to be doing that in the next video. So let's get to it. 24. How To Validate & Differentiate Your Products: All right, so let's get started with our competitor analysis exercise. So I'm going to be searching for top sellers that are selling bridal shower games. And doing your competitor analysis, you can use several different keywords, especially if your keyword is not so specific, such as this one. For example, if your keywords as home decor for pet owners, then you can search for that broad keyword as well as something specific like dog lover, pillow cases or anything like that. That's what I would encourage you to do. So once I have these results open, what I would do is I would actually look at the amount of reviews that the shop has because that usually correlates to the amount of sales as well. So I'm definitely going to be opening this one. And this one, I'm not so interested because as we said, we're going to go for family friendly sort of design and brand. So I'm not really interested in this one because it doesn't seem to be the style that I want to be offering. This one because it has the bestseller Benner, I'm definitely going to be opening. And as you can see, when you get the bestseller Benner, it doesn't necessarily mean that you are the one who had sold the most it. This is actually data from the recent sales out of people who have typing those keywords. So bridal shower gains. This one has been selling really well, has been converting really well. Meaning the amount of people who has actually seen this listing, they have actually gone ahead and purchased it. So that's how you would go about actually get the best seller bender. So I'm going to open this one as well. And this one seems to be have a lot of review, so it's probably going to be a good option. And let me see Maybe just one more, this one. Okay, so now let's take a look at each one of these listings. So this one already, I see that they have a lot of sales over 50000 sales going on. They have a sale going on, but so their usual prices around $14. But now they have 40, 40% percent off, which is the wonderful when you're dealing with printables and any types of informational products, is that because you don't really have a high cost to produce the product. You've already invested the time to create it. And it's a digital download, so you won't be running out of inventory. So it's a really great type of product to actually be able to offer sales and coupons and things like that. But back to analyzing the listing. I really like that they have so many images and they, they really go with this minimalist style all across, across their images and their design. So the way that they use the text on the images itself, not just the designs. This idea of mocking up all of the different designs in this nice Miro with these different sheets. Also have a video which I'm sure it's going to be very helpful. So yes, they are offering editable bridal shower games. So as you can see here, they're showing with their video the instructions in how easy it can be to edit the templates and to switch the Liao in anything that you want to do. So I love this video and that's something that I definitely am going to have to incorporate on my listing if I really want to compete well with this, with this other shop. And then if I keep going here, love that they show, even though it's, it's hard to read, they show how many different options you get by purchasing this one item. There are 35 different bridal shower game, so this is wonderful. And I'm sure if it's a high resolution image, I can click and then zoom in. Yes, I can zoom in enough to where I can read a lot better. So that's wonderful that they have high resolution images in a couple more that are closer up. So I loved that. They do a lot of mock-ups, which we're going to be talking about in later in the course. When we talk about product images and tools to create them. They also utilize their images to show the whole list of games that they're offering instruction. So I love that. So whoever comes to this listing, as you can see, the first thing that you wanna do is look through the images because the description is a little bit hidden. You have to click to read more and then to go down and read the reviews you have to, you have to scroll down. So the first thing you wanna do is go through the images. And these are super informed, informative images. So they're doing that really well. Okay, so I'm going to start filling out or competitor analysis spreadsheet with, I forgot the name of the shop, DIY paper boutique. And then I'm also going to copy the URL. And I'm going to paste the URL here. And then we're going to see the total sales for the shops. So 51,103. And the total reviews as well. If you scroll down, you're going to be able to see reviews for this shop 1, 0, 0, 0, 0, 0, and 90. And then how many product reviews for this specific item? 29. So if I put here 29, already have the formula ready here to where it's proportional. So the amount of total sales for the shop, for the total reviews would be proportional. That's what we're estimating to the amount of total sales for that specific item, which we don't have that number to the total product reviews which adds it does give it to us. So the estimation would be that this shop has sold about 1000 of those products. So that's really great to see that demand. And then I'm also going to be writing the price and I see that they're on sale right now. So I'm going to write the actual original price, which is 1460 to product note for me I'm going to be putting how many games are actually going to be offering. So for them is 35. And then some of the positives, I'm going to start by naming some of the positives that I've seen on the listing itself. So wonderful and helpful images. It seems like they were really utilizing different keywords for their title. So it seems like they're listing is well optimized. Let's see. Now I'm going to take a look at the product reviews to see what customers are saying that they like or maybe dislike about this product. So okay, lots of games to choose from. So they really like all of the different options and they can choose the type of paper that they're going to be printing. They chose card stocks. So maybe that's something that I can be communicating to my customers is that, hey, you can choose whatever paper that you want. We have so many different options. Obviously if we do have many options, so I really like that. And then gray purchase for bridal shower that I host said they love that they can personalize. So it seems like that being able to edit the templates is a great option, fun and many options they love how many options it is, loved the self-edit. So definitely a positive came with more games and needed totally okay with that. So actually this is really helpful review because 35 games, That's wonderful and I can see that a lot of the customers are liking the many options, but maybe I could even offer half than that and then lower the price. And I will get a lot of those sales as well because maybe many of these customers are like, okay, I don't need all those options. I can get maybe just my favorites and specially if I can edit, I'm totally okay paying a little bit less for less amount of options. So that's an idea that I already gave me. So let me try to find maybe a negative review or something that they have not liked as much. Okay. So I found this one, it was kind of difficult to find the answers to the two games, even though they gave it a five-star review. So we want to be very clear for every single game, the instructions and definitely the answer. So I'm going to be writing this down here, so I'm going to add it, add the editable and many options. So that's wonderful for the negative, difficult to find answers. And maybe too many options. That's not necessarily a negative, but it's something that could overwhelm the person. I'll really know sometimes when there's too many options, you freeze and you don't really even know how to get started well, which games to choose. So that might be something that I'm going to use as a differentiator. And let's maybe just fine, Just one more. Okay. Gray games love that these are different than the typical shower games, okay, so these are very unique games. They really put their creativity to work when developing these specific games. It doesn't seem like they're really common games that people have seen before. So that's great if I can start offering, even maybe if I offer a package of ten different games, maybe two or three of them are some that I completely come up with for people to actually play something they have never tried before. So I'm going to write down some ideas for differentiation based on this one competitor. So maybe less options at lower price. Clear instructions for each game, unique games as well. And I actually forgot one column that I want to add, which is 2, where this product is being used or who is buying this type of product. So I'm going to be adding that column here to the left as well as where it's being used. So for this specific product is really clear that they're going to be using these bridal showers, maybe bachelorette parties or but definitely some kind of wedding event. And it seems like a lot of the bride themselves are buying this. Like I'm looking forward to playing, these are my wedding shower. So this is a great purchase for a bridal shower I hosted. So I would put that who's buying is bride in the bridal party because that's usually who will be hosting the party and then where it's being used. It used bridal shower. So this is how you go by doing your competitor analysis. The next thing that I would do would be to actually look through obviously all of the different competitors that I opened, write down all of the different information, and then I would choose one or two to purchase from, as I said it before. And I would see the host sequence of messages may be that they're sending to their customers. If there is any coupons or they're offering maybe there, I'm linking to their social media accounts, whatever it is, I'm going to start analyzing that as well too. I can implement that with my own products and services and customer care. So I hope this video was helpful. Again, I'm going to leave the link of this spreadsheet in the resources below. And let's go ahead and get to the next video. 25. The Tools You'll Need To CREATE A Winner Product: Now that you have some exciting product ideas, I'll be sharing with you the best tools to help you create and develop those products. And I'm also going to be sharing the resources below a fire with the links to all of those tools for your convenience. So let's go ahead and see what those are. So first is Adobe InDesign, and I'm actually going to be recommending a feel of the Adobe products. But I want to go ahead and say the Adobe products are a little bit more difficult to learn how to use them. More. Mostly professionals use them. I'm not saying that you cannot use them, but they're not as user-friendly. Additionally, they are a little bit more pricey. So for example, for the full package of all of the products together, you can pay $80 per month. Or if you want to purchase one product at a time, the license to use it is around $34 per month depending on the product. But I do recommend Adobe InDesign specifically for templates. So a lot of magazines are people that deal with, you know, layouts of design products that, especially if you're emerging images with texts in design, is the best product out there is definitely going to make your product looked very professional. Next there is the Adobe Illustrator and Photoshop. So both of those are mainly used for art. So if you want to create a logo, if you want to offer artwork for people to print or anything like that. Those products, adobe Illustrator or Photoshop, would be the best option also for very professional looking graphics, but also not as user-friendly. So actually, a lot of people do is that they watch a lot of YouTube tutorials, or they purchase some inexpensive courses or expensive courses. So actually learn how to use better all of the different features offered by Adobe products. So I'm recommending these because if you're familiar with them, they're actually wonderful choices. However, I do have a really wonderful option at, for a tool for you to use that it's actually free and it has amazing resources that you can use. And it's extremely user-friendly in that tool is canva. So I'm not going to be doing tutorials for the Adobe product tools, but I will be doing a video tutorial next about the Canvas tool and show you everything that you are able to do wildly sound that you're able to do and create using Canvas. So I'm really excited about them. And then also where you can use specifically for merge products is print full and printed phi. So as I mentioned before, if you want to sell print on demand products all day, you're responsible for is creating the design, then you just have to pick one company. So I would recommend one of these two to partner with. So they will be the one responsible for printing that, designing whatever product you choose. That could be a piece of clothing, it could be a pillowcase or a mug or whatever you choose that they offer. And they will also be the one fulfilling the products directly to the customers. So whenever you choose which company you want to partner with, they also have options for you to actually create a design using their platform. The options are probably going to be a little bit limited, but it could still be a really helpful tool to help you create your designs. Another wonderful tool, and specifically if you're creating digital downloads is called template. So template is a website that is actually a partner with xy to where if you're offering any printables or any layouts, anything digital, you can give your customers an option for them to edit, edit the wording, maybe the layout, the order where everything shows, which is a big advantage to have over your competitors in template is not only a great partnership for you to have it with your Etsy shop, but you can also show up for people who go to this website directly searching for templates to purchase. So it's a great way to start expanding your business already. And then last but not least, you can actually consider hiring a designer. There's absolutely no shaming that for you to hire designer or purchase templates of designs that are already done. And then you're the one responsible for creating the listing, creating amazing images and wonderful copy for marketing your Etsy shop. So the two websites that I would recommend for you to find great designers for pretty inexpensive, for whatever type of design or even product development that you're interested is Fiverr and Upwork. And I'll just give you a quick tour of each one. It's very simple. You can search for any kind of services here. For example, if you're looking for for t-shirt designs for your merchandise, you can quickly search. And as you can see, they're really inexpensive options here. So options for I will create mind-blowing topography, t-shirt designs for $5. So this could absolutely be considered an investment for you to have over by one design and then being the one to offer that unique design to your customers. And then work with an actual designer who has the skills to develop something really incredible. And then you're the one who builds this Etsy business around it, around all these types of different designs. And there's also Upwork where you can do the same thing. And then usually Upwork has people with more professional degrees. Sometimes, not always, but I highly encourage you to take a look as well wins researching for people to partner with when developing your product. So although there are many more tools that I could be suggesting specifically to your case, I can't cover them all, but this is my favorite list. And as I said, I'm going to leave the link in the resources below for you to access every single one of the ones that I've mentioned. And if you have any questions, be sure to leave those below as well. And let's keep going. 26. Top Resources For Product Development Success: When planning the creation of your product, you might want to keep some of these resources in mind. First, skills. So these are skills that you already have that you could be improving on in order to offer an even better product for your customer or skills that you don't yet have, but that you're willing our excited to learn in order to create a very unique product and the best resources for you to be learning new skills, in my opinion, or YouTube tutorials are so many out there honestly regarding all kinds of topics, as well as inexpensive courses on Skillshare in Udemy. So I highly recommend that if you're thinking about a product type that maybe would require a little bit more seals on your part. Or if you would really like to improve and become the best of the thing that you already know how to doing that you enjoy doing, then consider investing in new skills, are improving those skills. Next, I do have this wonderful website that I want to recommend to you guys specifically if you guys are going to be working with creating designs and that's Creative Market. I'm gonna give you a little sneak peek here, what it looks like. But here in this website, you can buy all different types of designs that you can use on your products. So commercially, so you can graphics, you can buy special fonts. So if you're not finding a font that you want to use on the basic tools that you're using, here are countless options. So again, you can offer very unique products for your customers. You can also be buying templates. So these are one of my favorites because that really saves you time. And then this actually can be templates for all different types of tools, including Canva, Adobe Illustrator, InDesign Photoshop. So let's say you do know a little bit on how to use Adobe InDesign, but you don't have maybe the creativity or the skills or the time to create that template for you to just go ahead and start changing it. So you can go ahead and, and buy a template here and then just modify it however you want to offer your customers. So there's lots of different templates, not only for designs, but also social media posts, presentations, email templates, website templates are very, very, very helpful. Website, this one Creative Market. There's also add on. So a lot of times people will develop some plugins or different features for a specific tools. So add-ons for Photoshop, illustrator and all these different types of tools. There are also photo, so stock photos that you can use for free on your products. So it could be used for commercial use when you buy them here on Creative Market and then so on and so on. You can always search here for ideas. Maybe you want some sort of watercolor design, or if you want different types of icons that you can use throughout your design, you can definitely find a here and you can also get inspiration here as well. So this could be part of your product research too. And then moving on, the other one is called Pexels and Paxos as a platform for you to find stock images or stock videos that you can use commercially, you can use to actually make money from it. And this is especially useful if you're not going to be signing up for a Canva account because kava already has a partnership with Paxos. So a lot of their free stock images are already on Canvas. But if you don't want to use the tool, if you're using other tools, then you might want to consider Pexels and just a sneak peek here for you guys. This is what it looks like. And again, you can search for any types of themes that you might be interested in. Let's say you want to find a really beautiful desktop so you can do some sort of mock up with your product photo. So you can just come here and do office desk and then look through the images. Or maybe you just want to show you a customers at different ways that they can use your products and then you just use this different lifestyle images that are so beautiful and that looks so professional. And then going back to our slides, and last but not least, you definitely want to be considering the supplies or machines that you're going to be needing when developing your product. So obviously I cannot cover all of the different types of products or a tax of supplies that you might need. But absolutely take time before you start creating to research the best, not only the, maybe the most inexpensive with the best quality, but what unique type of materials you can use or what types of supplies in machines you can be using, not only to automate your product creation process, especially if you're doing a handmade type of product, but also can't save you lots of times. So for example, let's say you are offering products that you're customizing. So maybe you invest in a machine that you can easily engraved someone's name or engraved something on the product that you're offering. Or if you're doing something that it's free hand painted and it might save you a lot of time if you buy some stencils or some sort of machine or something like that, then consider researching that as well. So just wanted to make this quick video to give you some ideas of resources when you're planning the creation of your product. I hope you found this helpful. So let's get going. 27. Best POD Integrations For Your Passive Income Business: So I've briefly mentioned this before, but I just wanted to give you guys a quick look of the two tools that are recommended if you choose to go with print on demand products. So if you want to do that, you would integrate your Etsy shop with one of these two tools. One option is print full and the other one is sprint 25. And honestly there's not really a favorite one over the other. Those two tools work really well, and it's just a matter of preference. So if you go to their homepages, I would encourage you to go and look through not only their different prices because you will have to be paying them fee for them to be printing your designs on their merchandise and then fulfilling the products to the customer. So you should analyze the different prices, as well as their different tools and features. Because some of them might offer different types of merchandise or objects that you can offer to your customers, as well as different design tools and options and you may prefer one over the other. So I just wanted to quickly show these two options for you guys. I'm also going to be leaving the links in the resources below. I hope it was helpful. So let's get to the next video. 28. The BEST Tool For Product Development: As promised, I'll be showing you a quick tutorial on how to use Canvas for your Etsy business. And even though we're talking about product development right now, canva is a wonderful resource for lots of different aspects of your business. And you can even see as soon as you log in actually on the very top, if you click on Templates, you can see lots of different things that people use Canvas for. So for example, social media content in business, like your branding package or logos, part of your website design, education, posters, flyers, so, so many things, so truly a wonderful resource. And I'll make sure to leave the link for you to sign up in the resources below. It is a free tool, but you can also upgraded if you want, and you're going to get access to additional resources such as stock images or certain types of funds in different features on the platform. And we have a Pro account, in my opinion, is completely worth it because as I said, we use it for so many different things on our social media platforms and in many, pretty much all of the graphics when running our businesses. So once you sign up, you're gonna get to this page right here. And this is the homepage way. You can see all of the different designs have div you have already created or some templates and things like that that you can quickly start creating. You can come right here to this button and click on Create Design. And from here, you can easily actually try to find a format specifically for why you're trying to create. So if you're doing, for example, a Pinterest spin, which by the way, later in the course, I'll be sharing with you my free templates for you to create pins for your Etsy shop. So be sure to stay tuned for those. But if you want to create here one from scratch, you could just type in and if you click on Pinterest spin, it would automatically open the page already in the correct format, 100 by 1500, which is what pinterest recommends. But I'm not going to click on that just yet because I just want to give you a quick overview. So here as I said, there are the templates, a different features. I'm not going to be able to cover everything. So if you want more tutorials or a more tips and tricks, you can come here to the tutorials are the blogs. They have actually really great content to beyond just so using Canva. But on the selector menu, you can find all of your designs. You can create folders to easily access. Like maybe this folder just for Pinterest pins. Another one just for branding or for different types of products that we're going to be creating one today as an example, you can also create a brain kit. So after you go through the brain and niche exercise, and let's say you selected some colors and fonts and specific things like that. You can click here and you can upload all of that. So you can upload a logo, a specific color. You can find an overlay color palettes and do the exact code or specific fonts you can upload and have everything ready for you. But it's worth saying that this is only available for a Pro account. But because we're talking about business, I wanted to make sure to mention this, but now let's get to creating our design. So to do that, you just have to go to this top button right here and click on Create a design. And as I said, you could choose any of these options right here, or you can click on, let me move myself up. Okay, So you could do a custom size or you can upload a photo and existing photo, you can just click here or import a PDF file. And then in this options, the page created would be at the exact size of your file. I'm gonna go ahead and choose a custom size because I know exactly the size that I want for this design to them going to be creating a wedding invitation. As we mentioned before, you can use Canva, all different types of graphics. It could be for logos for your merchandise or you can do your product, insert cards here in and so on. There's so many different options. But today we're going to be doing a wedding invitation. So I'm just going to click on Custom Size. And I'm going to be doing a first its width. So eight by 10. And you could use choose different options here, but I want inches. So go ahead and click on Create, design. Perfect, That's the size that I want and what you should do first, this name your file. So I'm just going to do wedding invitation, okay, and then on the left side menu, there are all the resources that Khenpo has for you to create beautiful designs. The top one is my favorite, which is all of the templates that you can get done for you already. And you just have to manipulate it and change it up to customize it just the way they want it. So I'm actually just going to simply search for the template. So wedding invitation. All right, so let's say like this one, all you have to do is click in Canvas going to filling the page on the beach size that you have selected automatically. And obviously you might have to do some adjusting and editing things on Canvas is as simple as clicking and dragging. So for example, if I wanted to edit the size of this, I could just drag it. I'm going to undo this. I want to edit these texts. Right now everything came grouped, but you can just click and come to this three dots right here and then ungroup. Usually on templates, these elements with text and other things that usually come grouped together so you can just easily ungrouped, then you can double-click and n-type everything you want. You can change a font by just clicking on the text and then just coming up here. And here you could just browse through anything that has the little crown means that it's a pro only available for pro accounts or you can pay to actually use it. So that goes for text, fonts, for photos as I'm going to show you guys soon. So just so you know, you can also search up here. Let's say you click here. You want a specific type of font, or you already know the name of the font that you're looking for. So you could browse through, let's say a ones like handwriting. And then all of the handwriting options will fill this up right here. Let's say we want this one. Let me double-click and do Sumner and Allie. And as you can see, it seems like there's some letter spacing here. So just as with Word or Google Docs or any other text editing software, you can easily edit this by clicking on it. Change the size. If you want to change the color, you can just click here and choose one of the default colors. Or over here, any color that you want, Let's say you want a dark red. And also if you had sign up for that brand kit, it would be showing right here your brain colors. So you'll be very easy for you to do. One thing that I like to is that let's say you have lots of things in this gray and you decide to change your color if you have different designs that you want to offer different colors for the design, you can easily just change. When you make a change canvas going to ask, do you want to change all of the texts that had this color into the new text. So you can click on Change 0 or not, or just click out of it. And you can also change the length of the alignment or the effect. So I'm going to show you very soon you can animate it to make it a little video, but we're not gonna do that. Or as I mentioned, we can do the space and so you can just click and you can just drag or you can type here, I'm just going to drag it to 0. And you can adjust the line spacing length this as well. Okay? So let's say I'm happy with this. Obviously it doesn't look amazing, but I just want to show you guys how to actually use the tool to create however you want. So I'm going to get rid of this, move this up, you just have to click and drag. And Canva has these guidelines to show you when things are centered. It's touching like the margins or anything like that. So I'm just going to leave a centered here. And now let's browse through the left menu again, we have elements, and these are not only graphics or lines and shapes like square, circles, things like that, but also frames. If you go down here you can see some icons as well and then frames to where you can just click, for example, I sell on this frame and you can adjust to any size that you want. That, okay? And see that you cannot see it right now. And that's because you need to play with the position of the different elements. So heavy it, select it, you just have to come to position and then forward, for example. And if you want, I don't know, if you want this to come forward again, you can come to front or two back, whatever you want. It's easy and you can easily align to if you want middle center, if you want the top. Very easy to do just with the position. So let's say you want this frame right now, let me leave it like this. And with this frame, you can fill the frame with any image that you want. So that could be an up, something that you have uploaded. So you can come here to uploads and you can upload any photos, any videos, and even audios day you have, you can record yourself right now too, if you want something. Let's say life that you don't have a yeah, you can record it. Take a photo right away. And then you can just click here or you can drag to upload it. And then once you upload, all of the different options are going to be here. So for some reason, let's say I want this image to be on our wedding invitation so you can just drag. And as you see, it's going to populate that frame. So just wanted to show you guys this option. You can adjust that afterwards to just by doing this, adjusting the frame or if you want to move the position of the photo that's inside, you just double-click inside and you can move it, move, change the size, and then click out of it and you see it's still crops back to the frame. So I'm going to get rid of this obviously. And so just pressing, Delete and moving on, we can come here to photos. And one of the things that I love about Canva is that you have access to all of the stock photos that you can use for free or paid. If you have a Pro account, all of the images are free. But if you have a free account, some of the images are free and some of them will have the little crown to where you actually have to pay for it. So you can easily scroll through the options here, or you can search for something here. So let's say we want to search for a wedding. And then you're going to see all of the stock photos that have something to do with wedding. So let's let's use this one right here. You'll see that it's a pro, so you're going to see what it's gonna look like if you want to use a pro photo when you have a free account, if you click, you're going to see that a has these watermarks. And in order to remove the watermarks, It's going to prompt you to pay, and this is going to cost me €1 and it's charging me one Euro because I'm in Europe right now, but it would default to your own currency. So if you're in the US, that would probably be one US dollar. So you can still keep a, let's say you don't know if you're going to keep it. Yeah, you don't need to pay right away. You just need to pay later. When you download your images, you see there it won't let you download until you pay. So just so you know, if you want to use a pro image, that's where you're going to have to do. Let's find a free image right here you see, let's say we want to use that one, that it's free. You can click and it's going to do, it's just going to pop in show on the graphic, or you can drag it and it's going to populate a certain element. It could be a frame or it could be, for example, the whole background. Let's say you just drag it, then it's going to populate the whole background. And similarly, you can double-click and move if you want to show something specific about this image, if you want to crop and resize it. And moving on, let me undo this. Moving on, there's the text. And here in the text, you can just add a tags just by clicking on, add a heading, subheading or our body. But they also have templates for you. So you can search for a font type of tax or just look through these right here, depending on the style that you want to go with. So I really like browsing through these. There is also free and Pro versions. You can just click. Let's say you want to add a type so you can click and it will show up here. You can just add something in you to their wedding, which we already have some text here. So I'm going to get rid of. So let's say I want to do this in value to their wedding. And then here similarly, you can make it bigger by doing this, you can also just double-click, as I said, in change the color, let's say one black. And now let me show you what it will look like if you wanted to add some effects. So you can just click on effects. And that could be for text. There are certain types of effects available for texts or certain types for images. So this one, you could easily just browse through these if you want it to curve. Let's say like this really cool. And you can adjust the curvature right here. Or if you want normal, if you want, just add a shadow. Let's say we want to add a shadow you can play with the blur at, so let's say you want a very blurred, you can play with the color and play with the transparency. It could be completely opaque or very transparent that direction, depending on where you want the shadow to go. But I'm going to undo this because it looks really weird. Okay. And just to show you, let me go back and add the photo here to show you guys some of the I'm going to bring it to front just to show you some of the effects because you could add effects such as shadows and other interesting things. And you can also filter. So you can put a filter on the photo and you determine how strong you want to filter to look. And you can also adjust the brightness, contrast, everything really, really cool. Let me go back. You can crop and you can flip. So you can flip horizontally, vertically. And as I said, this is for both photos and image files. So I'm gonna go ahead and erase them. And let's go here to background. With background, you have all of these different options of really cool themes to where you can choose to populate the background of your page. So again, you can search through all results or you can look through something, for example, gradient. Let's say I want to do this one. All you have to do is click and the background only is going to update in what you can also do that I forgot to mention before you can mess with the transparency. So just choose an element. It could be text anything and just play with the transparency if you want. Let's say you want to just slightly show the gradient behind you can go to 95. I'm going to leave it at 100. And if we go here Two more, There's a few other things that came about offers. There's some apps and integrations, and there's also different styles, audio, videos, charts, and folders. So I just click on styles and a actually just populated the side menu again. And this is going to be just options for you. Let's say you don't have much of graphic skills and you want some inspiration, or you can do is just click on it and it's going to change your whole design to fit within that style. So obviously right now you'd have to adjust it, you know, just the size and everything they want to change. But this is actually a really great tool if you want to offer variations of something you have created. So yes, here you could explore a few of these other options. If you're doing videos with audios are few. One specific charts, for example, a already populates here if you want to start editing, if it's a presentation or an infographic or anything like that. But after you're done, you could do a few things. You can duplicate it by coming to this page right here, and you can start a brand new one. So if you just want to add a page, you just have to come here and click on Edit page and it's going to be a blank page. It's going to use the same background that you hadn't before, but you can easily just click and delete if you want to start from scratch. And once you're happy with it, you can just come here to download. And you could download all of the pages that you have on file. Or you can just choose, let's say for example, the first one. And you can choose your file type as well, of course. And that's PNG, JPEG, PDF, or if it's a video, especially if you animate any of the characters you can animate. It will make it into a video, and that's it. But we're going to come back to Canva when we're doing our product images and when we're showing you some of the Pinterest pins that you can create for your Etsy shop as well. So as I said, the link is going to be in the resources below. And let's go ahead and get to the next video. 29. Biggest Opportunity For Winning A Loyal Customer: Product packaging, I highly recommend that you put some thought into the packaging of your product. That's because it's not only a wonderful opportunity for you to delight your customer, increasing your chances for positive customer feedback. But it's also a wonderful opportunity to gain that customer for life and have them keep coming back to buy more and more products that you're offering. So specifically when selling physical products, here are some things I recommend you keeping mind, make sure your product packaging is clean and professional. If you put yourself in the shoes of your customers, you know that you wouldn't want to be receiving a product on a dirty box or reused box that is wrinkled. Or for example, if you receive a product in just a very simple plastic bag as opposed to a nice clean box that maybe has the branding of the shop that you bought from on it that would elevate the look of your product before they even open the box and before they even get to see your amazing products. So definitely recommend that you invest some time in money into nicer product packaging that is clean and professional and you could go beyond by adding your branding on it as well. Next, make sure it offers protection for your product. So definitely if your product is fragile or breakup or anything like that, make sure you have the padding or, you know, those peanuts or anything necessary bubble wrap to make sure that the product is well secure because neither you or your customers want to be dealing with damaged products. Also, think about offering gift wrapped options. And as I showed you guys before when we were going through the shop manager, this is optional. So you may or may not be offering this for your customers. And the way to actually enable or disable, I'll quickly show you. So on your shop managers tab, you can go to Settings and then options and the option for offer gift wrapping you can enable. And you could even charge them if you want an extra amount, if they want gift wrapping or you can leave it disabled. But just know that if you do decide to charge your customers for gift wrapping, that is going to add to the total price of the sale. And that's going to be subject to the Etsy transaction fees, which are 5%. And as we said, a lot of customers on Etsy use the platform to byproducts as a gift. So I would highly encourage you to consider this option into have at least maybe the availability of people adding a note, a gift nodes, or maybe just a very simple bowl or something like that to make the person who's receiving your product really loved that experience of, of that gift and they might even become a frequent shopper as well. Another great opportunity that you can utilize our product inserts. So consider adding a product insert, thanking your customer for purchasing your product or offering them a coupon code on their next purchase from his shop. There's so many ways that you could use this as a strategy. Not only as I said, to delight your customer and make them, make the experience of receiving that product to really amazing, but also to upsell and grab even more sales in the future. Then last but not least, consider surprising them with something. Obviously the product insert or a really nice, professional and beautiful gift wrapping option would be a wonderful surprise. But what you could also do is add a little surprise. It could be something that doesn't cost you anything. So maybe like a couple of ideas on how to use this product. Or here's a little key chain or something very small that you can add on that could bring value to the customer. This, as I said, is a wonderful opportunity for you to win that customer for life. And if you don't really know ways on how to make your product packaging special, you can just research ideas. Pinterest is a great way for you to do that. You can easily just search product packaging ideas and see what you come up with. There's going to be maybe different ideas for product inserts or how you could wrap your products, you know, different product packaging designs or even some packages that you could be buying and incorporating that for your product ideas or ideas for DIY packaging. All of that so highly, highly recommend that you do some research on some ideas for product packaging. Now, if you're selling digital products, do not think that you don't have opportunities to do very similar things. When thinking about your product packaging, you're thinking about your file packaging. So make sure that one, you have very clear instructions, not only on the file that your customer is going to receive. So maybe consider creating a file with multiple pages, with one of them being very clear instructions on how to use or how to print or how to edit that product. And also consider using instructions within your product images, as we've already mentioned before. And here's a quick example of a listing that did that really well. So you see here that they have these printable 75 day challenge cards. And then throughout their product images they have over here, not only what's included, so the customers is extremely clear on what they're going to be receiving, but also how it works and how they're going to be using those files. So definitely recommend you thinking about that. And then less makes sure your files are very well organized. And that includes naming them really well, especially if you have multiple files within the same download that the customer is going to be receiving, makes sure it's very well organized and clear if you have different steps or anything like that, depending on your product. So I hope you guys found this helpful and let's go ahead and get to the next video. 30. Know Your Etsy Numbers!: Now that you have your product ideas, it's extremely important for you to understand Etsy fees, all of the different types. So you can make sure that you're going to be profitable with the product that you want to sell. Because I'm assuming that even though this may be your passion, you do want to make money from it. So you can go ahead and follow this link right here. And that it's going to show you all of the breakdowns that different Etsy fees and policies in detail. But here I'm going to summarize and break it down everything for you today. So what are the different types of fees? The first type of fees or the Fisa you always have to pay no matter what. The first one is, the listing fee. That is $0.20 always charged in US dollars. So whenever you list an item, you're going to be charged $0.20 for that item. So let's say you have five of those items every time they use cell one of them and you're listing gets renewed, you're going to be charged another 20 cents. So that is going to be 20 cents per item that you list. And later on you're going to see that Etsy charges this when you create your listing and not when you create the sale, but you still, you need to take that into consideration for your product price because you're always going to be charged that amount for every single sale. Next, you have the transaction fee, and that is going to be 5% of the total sale price. So if you're selling a product for $10 and the shipping cost is $5, the total sale price is $15, and that fee is going to be 5% of $15. And don't worry about keeping this up on your head because I actually have a surprise for you. I've created a profit calculator for you for free. So you're going to be able to access that and instantly calculate all of the profits based on your product, price it in your own specific situation. So let's keep going. The next type of fees or location dependent fees. So that's going to depend on the country that you're selling in. Full walk currency, you're going to be accepting. The first one. We are going to be the ETC, payment fees. And for the USA, that's going to be 3% of the total sale price plus 25 cents. If you're selling in another country, you can check what is your specific XY payment fees by going to this link that I showed you before. And then if you scroll down to number four, I believe Etsy payments, you can click click here on Etsy payments policy and then scroll all the way down. And then here you're going to be able to see based on the country that you're selling in what it, what is going to be your ad cb payment fee. So if I go all the way down, you see, as I said, the United States, it's 3% of total sale price plus 25 cents in US dollars. The next location dependent phi, are going to be the sales tax and VAT amount, which is value-added tax. So depending on where you're selling your product, xy is going to charge the customer according to the country or the state's policies. And then lastly, there's the currency conversion fee. So let's say you're a shop I'd set up in the United States, but you have listings in Etsy, Australia and you are accepting the sale in the Australian dollar. So when you went exit deposits that amount for you, they're going to be charging 2.5% on that conversion fee. The next type of fees are specifically to physical products and those are shipping fees. So you're going to be able to purchase shipping label to actually ship the product to the customer through ETC. And we're going to go through that later in the course. You can buy your own label, but you need to take into account that cost when you're establishing your price. You also going to be able to decide if you want to charge the customer for the shipping fee and then add seeking, calculate that for the customer based on your items away and dimensions. Or if you want to offer free shipping, but either way you have to take that into account. The last type of fees are completely optional. The first one is a subscription fee. You're going to see when you're setting up your shop, that you're going to be able to create your Pinterest account completely free. You do not need to pay anything, but you also have the option to upgrade, but the fee for that upgrade is going to be $10 per month. And then lastly, there are the advertising fees also optional. And those are going to be at C ads that we're going to cover here in the course as well. That is going to be completely up to you how much you want to spend in order to advertise your listing as well as ETC, offsite ads. This is a program provided by Etsy where you can opt in or out in order to allow ETC, to advertise your products. In other platforms, and you only pay if you actually make a sale, but that fee is going to cost to 15 percent of the total sale price. So just keep that in mind that if you do opt in, you need to have that room in your profit margin in order to account for that extra 15 percent fee. And as promised, I've created this ETC, profit calculator. So we can go through a few examples and quickly figure out if your product price is on point for you to be profitable, accounting all of the different fees that you might incur. So go ahead and click on this link here that I've provided and then you're going to be brought to this spreadsheet. The first thing that you need to do is actually go to File and then click on make a copy. That way you are going to be able to have your own copy of this spreadsheet. And then you can start inputting your own numbers and getting the whole scenario specific about your products. So let me walk you through this ETC, profit calculator. So this first section here is where you would input your product price, how much you're listing your product, your product for. Also, if you're having any sales or coupons, that's where you, you input here the amount of the discount. If you're charging your customers any shipping fees, then that's where you would input that amount as well as if you're charging them anything for a gift rep because you might actually offered them gift wrap and not charge them anything. But you can also actually said an extra fee for gift wrap. And after you set everything, you're going to get the total sale price. So you can easily see that if I went ahead and started charging my customers $3.50 for shipping fee, the total sale price would change. And down here you're going to have the Etsy fees that we just talked about. So first of all, the listing fee, which is going to be $0.20 no matter what $0.20 charge in US dollars, then the transaction fee. And as you can see here on the formula, that's going to be 5% of the total sale price and the transaction fee as well as we talked about, as you can see on the formula, is going to be for the US, 3% of the total sale price, this right here, plus 25 cents. So the total fees that you're being charged at $2.70 for this situation right here, and your gross profit is going to be $19, 32. Sense. However, this is just the overall profit. That's why it's called gross profit. If you have any cost for your goods or any other types of costs, you should definitely be adding those when really analyzing your total profit. So specifically, if you're selling physical products, this is where you would input the cost of goods. So cost of supplies or cost of maybe renting a machine that you might be using, cost of product packaging, gift wrapping, all the cost that you're going to incur. And then here shipping costs. So even though you're charging your customers $3.50 for shipping, That's not necessarily going to be the cost of purchasing that shipping label. It could be last or it could be more. And you can have that calculation done for you when you create your listing on Etsy. And then you input the way and dimensions of your products. Then they're going to give you some estimations of the total shipping cost. So that's, this is where you input the shipping costs. So for example, let's say that my cost of goods are $3 and then shipping costs or $2.90. And I've also left to room here for you to put any other product costs. So that is completely up to you. Maybe you're paying someone to help you fulfill orders. So you would put here how much you paid them per product or maybe it's some advertising costs. So I just left the room here for you to customize this calculator for your specific case. And then after you input everything here, you're going to get your net profit. So this is how much you would be making for every single product that you sell with this price, with this coupon code, with this shipping fee and all that in with these costs as well. And that comes to a total percentage net profit of 62%. So you can start analyzing what's good and what's not good for you. And then you can start playing with different prices. Different coupon codes, for example, to see what's the best offer that you can do for your customers and for yourself as well. But then in this very last section, It's very important to have an overview of your monthly revenue in your monthly profit, especially if you really want to scale this and have this become your full-time job. So in this first cell here, you would put how many sales per month you can estimate. And we've already talked about in our competitor analysis video, how you could kind of estimate your product sales based on your top competitors sales. So in this case, just as an example, I put ten sales per month. And then here you would add any other expenses that you might have associated with your Etsy business. So for example, any subscription fees if you're subscribed to Canva pro or two marmalade, or if you subscribe to Etsy, have your xy plus account, you would input here, as well as any other expense. I wanted to make sure to leave that room here if that was your case. And then at the end, you would get here your monthly revenue, which as you can see here, is just the total number of sales times the total sale price. Now, your monthly profits, it's almost half. And as you can see here on the formula, a total of sales per month times your net profit minus any expenses that you're going to be incurring as a business. So I hope this is a great resource to help you start understanding how you can make this into a full-time business and how you can actually make your passion and your entrepreneurs skills into a full-time job or into a business that you are proud of and that you enjoy working on, and that it can actually give you flexibility and fulfillment and all that. So with that being said, I'm going to leave the link of this profit calculator also in the resources below. And let's go ahead and get to the next video. 31. FREE Etsy Profit Calculator!: Alright, I'm excited to share this video with you because Ali and I have created a free Etsy profit calculator for you, 100% free here, which we're going to cover here in this video briefly. So to access this tool before I forget, on the top left click on File, click on make a copy and this will copy into your own Google account. So you just need a free Gmail account to use this. If you don't have one already, just create a free Gmail account. With your Gmail account, you'll have Google sheets, which is this tool file, make a copy and it'll copy of it, right? So it's all for you. You can edit this as much as you want. But this is just a very simple, yet very important calculator. So you know exactly how much profit in dollar amount and percentage you are making every month on Etsy. So you may already be tracking this. And if you already have tool and software and already happy with it, you go ahead and skip this video. If this is the first time hearing about profit or you're having difficulty keeping track of your profit or just interested knowing more and they keep watching. So basically, which you may already know, but your profit is the amount of money that's actually leftover after all advertising expenses, shipping, product costs, your software, your website fees, and all of that that are deducted from your revenue. And what you're left with the most important number. Because at the end of the day, after all the hard work we put in, all the customer service, everything we deserve somebody at the end of the day. And this is kinda helps us keep track and know our profit, which is the most important number financially for us. What we have here, and I've filled it in with some dummy data. But when you have this, this will all be blank and you can go ahead and fill in yourself. So in the top row here, all we're gonna do is whatever month we're in. So let's say it's January. We're gonna go ahead and start filling in for January. So let, let me just go ahead and get rid of this here just so you can see it a little bit better. Alright, there we go. Perfect. So we're here in January. First thing we're gonna do is enter in our revenue. This is the total amount of sales that we have made on Etsy total Etsy website, it can be combined, but here for the month of January, let's say it's $10 thousand. So $10 thousand, great. Next, what are our total product cost? So cost to produce our products, any shipping labels, any packaging, inserts, things like that. All of the costs associated with our product, we're going to implement them here. So let's say in total it was about $100. Okay. Next, shipping costs. How much was total shipping for the products that you sold, right? Enter that in here. Next we have our Etsy fees. So what percentage of your revenue is actually Etsy fees for transactions or for whatever? Go ahead and enter that in here. So that's kind of product related costs after revenue. Next, what we have are advertising expenses. So Etsy ads, google ads, Pinterest ads, influencer marketing, or anything else that you've done right over here and go ahead and input, let's say $1000 on Etsy adds a $100 on Google, a 100 for Pinterest, and a 100 on influencer marketing. Go ahead and input that pretty simple. And we're almost done and sober. Then we have any software that we have subscriptions, other business supplies that we have, and other business-related expenses, right? So just other expenses aside from advertising and marketing, aside from your product costs. This is because other expenses that we want to make sure we don't miss out on. And at the end, we have our revenue. Automatically subtract. We subtract all of these automatically and we're left with our net margin and dollar amount, as well as our net margin, profit percentage, okay? And obviously the goal here is for this to be positive. If your number is negative, that means you actually lost money. Or if it's 0, it means that you didn't lose or make any money. Negate it out. And then I'm gonna go ahead and put this over just to kinda show you what it looks like. And then once you kinda fill in for each month, just as the months progress and go ahead and fill this out. And automatically on the right-hand side, you'll have the total for the year. So the total sum of your total revenue, your total product costs, shipping costs, Etsy fees, all of your advertising here, and I'll move myself out of the way. Any other expenses that we have down here. And then lastly, our total profit for the year, and then our total profit percentage or margin. So very, very, again, this is simple. It can be much more robust, which I'll show you here in a second. And you can edit this as much as you like or add or subtract from this. Of course, you need to kinda know some of your numbers are kinda go gather that. But this is just a really clean place to keep all of your important numbers in one place and it's free. So really free, simple tool. Just as a thank you for enrolling in the course, and I hope you've been enjoying it thus far. And then a last note that I'll make here on this tool. Not only do you get this tool for free, but we've also included a tab here on the bottom right. And if you click on the tab, you see all of these different tax deduction tips that we actually use. We've done a lot of research. We've paid tax professionals to consult with them to figure out how can we get the most back? Because keep in mind, after your profit every month or yearly or every kind of do it, you need to pay a percentage of that in taxes. Death and taxes, unfortunately, are the two things that are guaranteed in life, yeah, or afterlife. Want to make sure that we're paying our taxes. So out of your profit, a percentage of that is gonna go to taxes. Of course, just like any business. So you need to make sure I'm not a tax professional, so I can't provide any tax advice. These are just some tips to consider and to consult with your tax professional on deduction. So different mileage deductions for your business. Having a home office printing and copying, tools and supplies, professional development, by the way, if you've taken any online courses, you can actually write those off on your taxes as well, which some people don't know. So be sure to do that. I just all the ways to reduce paying as little taxes as possible. And it also some additional resources here. If you are struggling with profit, I actually had a friend of mine. This is a true story who generating a lot of revenue with his business, very, very successful business. I think it's like almost $0.5 million a year. But his profit was actually negative. He's actually losing money. And he found out after like two years, he almost killed himself from how much stress and depression he was in. And he, and this is a true story, I swear to God, he bought this book and I read this book as well. It's a very good book if you haven't read it yet. And basically focus on putting your profit first and making sure that your business is profitable. So you don't go into any of these really dark situations that unfortunately a lot of business owners get into. So profit first great book, if you're struggling with understanding profit, getting your numbers in order. It's a must read. Quickly going through we have the four-hour workweek, how to make money from anywhere. Really creative, really. We actually, this is why we now I'm recording from Santiago, Chile. Why Allie and I have traveled the world. The E-Myth, amazing. So we have to make money from your business real profit. This book, The E-Myth, is how to free up your time. How can you have a business that runs itself? Really good book, really powerful as well. It really some sad stories in there as well too, that will keep you from falling in the same path. We have copywriting secrets by Jim Edwards. Incredible book. If you want to make more money anywhere, if you want to be a better communicator, if you make youtube content, blog articles, anything like that, anytime you write or speak, this is gonna help you write better and speak better and ultimately generate significantly more income. So this helps you generate more revenue. This helps you get your time back. This book up here, Profit First helps you actually generate profit. This healthy traveled the world. This deduct everything. Really great book as well. It's also where we kinda got these tips above that are going to help you on Pais little in taxes as possible and kinda keep your profit. So that's the reason for all of these books. Super, super powerful, and that's here included. And if you want something a little bit more complex, because this is a very simple tool. We've actually built a tool that we use for our own business and decided to launch it to the public. And it's called the easy Etsy bookkeeping tool. It's also a Google Sheet. And basically what you do is you take your Etsy etsy files that you have with all of your different Etsy related data. You download the reports, import them here under the sheet and there's literally like a step-by-step guide that shows you how to do it literally every step kinda written down here, you can see. And you import the data and add any additional data that is needed, like any additional expenses that you have or any other income off of Etsy that you've generated. And it compiles a little bit automatically for you, so you don't have to do the manual work and then automatically creates these visuals along with a lot of other stuff that'll show you here, where you can choose any specific year, for example. And you can see your revenue breakdown. So what percent went to his margin? Advertising, non advertising expenses, your cost of sales, your ROI, your ROI or return on investment is an indicator of how well you can scale. Your goal should have at least a 100% ROI here, and it's actually gives you your health. In this case, for this example, we're just with a dummy data, were off the charts literally. But at least a 100% ROI you want to have on your net profit and loss obviously should be positive your net margin, right? So it shows you all of these for any specific year and for any specific product. So we can actually go here and select just a specific product if we wanted to. And it'll show us for that year for that product, all of these numbers. And if we want to drill in further, we can scroll down. And it automatically does all this for us. So we don't have to really enter in. We enter in the minimal amount of info that we need. And it shows us the revenue, cost of sales, advertising, etc. If we scroll down even further, it breaks out even further. So as you scroll down the page and get more and more detailed, which gives you very good understanding of if you're profitable, if you're not, why, how could you potentially improve? Are you wasting money on anything? And basically, you know, your exact prophet. And this also helps you with taxes as well. So if we go here to the final right here, scroll it down to the tax reports tab. It'll automatically also with the reports that you already important, we'll show you on if there's any states where you need to pay, potentially pay, collect and remit sales tax and international VAT. So it automatically shows you a map of where you basically own money. So United Kingdom, Ukraine, we've made sales in Italy and Australia, in Alabama in the United States in this example. So just kinda shows you all of that. So tax information, profit information, as automated as humanly possible just after importing your data. And you can drill down and see some other date as well, which is really cool. But if you're interested in this, we are giving a steep discount to students only will include that link in the resources section of this video. And you can actually purchased this on Etsy. It's currently $40. Were planning on increasing the price. Because you're a student. Here, you're gonna get the biggest discount that we're not giving anyone else. So if you only have one product that you're selling, you're just getting started. Honestly keeping simple. You do not need to get things complicated. You don't need to pay for anything. Just use this free tool that I've created for you. If you've been selling on Etsy for some time, if you've if you know, you know, if I'm talking to you that if you feel like, Hey, we need to get a profit in order, we get our numbers in order. If you have that feeling, you kinda know that you need to get something done. If you're start growing it more and more products, It's going great, you're getting revenue, but you're like, How profitable via, Oh my gosh, I can't believe this is happening. This helps organize. So one product, you are just a few products, you're just getting started. No need to pay. Don't waste your money. Just use this free tool I've created for you. If you want. To get our biggest discount on this tool that we've created that we use for ourselves and we believe is the best as he bookkeeping tool, not just because of our opinion, but because we designed it based on the negative feedback and positive feedback of all of our competitors, then you can get a discount. It'll be here on the bottom of this Google sheet as well as in the resources section. And get that here. And then go ahead and just kinda check it out, see if it would be helpful for you. But anyway, I hope you find either tool, whether the free tool, paid tool. Either way, I hope you find it extremely valuable and wish you nothing but success in profit for your business. And of course, if you have any questions anyway, it can help let me know. Just know that I cannot provide tax consulting because that would be illegal. Anything that's kinda tax related, I might be able to help, but other than that, I'm more than happy to share our experience, our contacts, anything like that. Because like I said, and I ultimately want you to be a successful humanly possible. I really hope you found this valuable. If you have questions, let me know. And with that being said, let's go ahead and get to the next video. 32. Etsy Keyword Research: Welcome to the keyword research module. In the next few videos, we're going to cover why keyword research is so important and what it can do for your Etsy shop success, as well as the best tools to utilize for your keyword research. And of course, a step-by-step tutorial on how to do it. So let's get to it. 33. Why is Keyword Research So Important?: So why is keyword research so important? Well, tell me this. When you have a problem or when you have a desire, what do you do? I'm guessing that you try to figure out a solution online. And you do that by typing keywords. You go ahead and Google and you search how to change a tire, or you go and type best travel accessories or what are the best places to visit when going to Italy? Whatever it is that you have in your mind. Most of us nowadays Going to the internet and actually typing this thoughts and trying to find solutions to our problems. And we keep researching different ways until we arrive at our solution. The product that we've been searching or actually learning how to do something, a tutorial or a book or anything like that. And all of this data is kept and we are able to access this data in order to understand and read the minds of our customers. So by doing keyword research, you're having access to why your customers and potential customers are thinking about how they are actually searching for solutions to their problems. Then once you compile a list of these different keywords that they'd been using. Now you can use these keywords and keyword phrases. So the combination of keywords awards in a certain order in order to use on your listing to optimize it, which we're going to be covering in the next module to make sure that you appear, that you're going to be seen by those customers. So let's say doing your keyword research, you find out that a lot of people are typing in how to make a bridal shower party fun. They don't necessarily type in bridal shower games. They do how to make a brighter, sharp party fun. So with that keyword phrase, you can make sure to use that within your listing. Maybe it's in your title or your description, or in one of the images, how do you convincing your, your customer to buy that product and by using those exact keywords in your listings. Now when someone types this into Google or into, into xy, because they also works as a search engine where people go to the search box and they can type keywords to find products. Now you know that the, if you have those words within your listing going to appear for those customers in the search results. So really, really powerful things and that's why keyword research is so important. So in the next video, I'm going to talk to you guys about the best tools that you can use in order to develop this keyword list. And then we're going to be doing it together step-by-step. So let's get to the next video. 34. Keyword Research Terms Explained: Before we start our keyword research is important to understand some keyword terms that we're going to be mentioning. The first one is going to be search term. And this one is actually pretty obvious. This is going to be a term that is used by customers to search for your products. So they're literally wards that they're going to be using in Etsy search box in order to find your product or products that they've been looking for. So these are search terms, which is also similar to keyword phrase. So keyword phrase is when you use several keywords together. So for example, it could be wedding planners. This is, could already be a keyword phrase, and that brings us to the next term, which are broad and narrow keywords. So when I talk about a broad keyword, usually it's something very general and a lot of things can be associated to it. So for example, if I say the word wedding, so many products can be associated to the word wedding. I could be selling wedding dresses, wedding arrangements, wedding planners, wedding shower games. So because it's such a general term, the competition for that keyword is very high because there's so many possible products that are associated to this category. So a great strategy to actually be seen by customers is to use narrow keywords or specific keywords. And those could be one or two keywords that are extremely specific to a product. Or it could be a keyword phrase just as we talked about. And the more words you add to it, the results that we get more and more specific. So for example, minimalist wedding invitations by using those three keywords that you've already eliminated. Everything else that didn't have anything to do with weddings, with wedding invitations, and most likely with minimalist wedding invitations. So now there is a smaller pond to where you can easily be seen by your customers because it's less competitive. Since, since you've been more specific, you've used narrow keywords or narrow keyword phrases. And then last but not least, that brings us to the long tail keywords. So when we talk about long-tail, we usually talking about at least three keywords put together in order to create this specific keyword phrase. And this graph right here illustrates what I've been explaining, which is, the less specific you get with keywords, the more competition, the higher the competition, the more specific you get, the less the competition. So we're definitely want to stay within that more specific spot. And that is going to automatically bring some broader keywords. As I said, wedding is a very broad keyword, but if your product is minimalist a wedding invitations, then you start getting more and more specific and you can get even more. So for example, you could do minimally some wedding invitations downloads. So now all of the ones that are physical products are gone and only the ones that are downloadable are now in the search results. So I just wanted to make this quick video for you so you would understand some of these terms that we're going to be mentioning. Also understand the importance of those specific keywords. Doing our keyword research aim during our listing and shop optimization as well. So without further ado, let's go ahead and get to the next video. 35. Ethically Read The Minds Of Your Customers: In this video, I'll be sharing with you my favorite Etsy keyword research methods. I believe that these tools are going to help you compile the best possible master keyword list so that you can later use to optimize your Etsy shop and products. So I'm also going to be leaving at 50 in the resources below with all of the links to the tools for your convenience. So let's go ahead and check them out. The first tool is ofcourse Etsy marketplace. You've already seen a little bit on how to use ETC, to get Keyword ideas during the product research videos. And we're going to be utilizing that as well. The search box and all of the keywords, suggestions the Etsy gives us, as well as analyzing our competitors and our top competitors listings because they're doing a lot of things well. And if they're showing up in the top of the search results is because they're most likely have really well optimized listings. So we're definitely going to be taking a look at that. And we're also going to be using, of course, marmalade, that in my opinion, is the best tool for you to compile a list very easily. So for you to have access to that list and you have to manually create one because you can easily download it. And of course, as we've seen it before, it gives you data straight from Etsy, and that's also similar to E rank. So earache is a tool specifically for Etsy businesses. And it's great because it also pulls data straight from Etsy and it gives you wonderful keywords suggestions. There's a free version and a paid version in the free version is more than enough for you to get wonderful keywords suggestions. So we're definitely going to be using that. Next. We have the AMC suggestion expander, and this is a Chrome extension that you can use along with Amazon.com. And when you start searching for something for a keyword, it starts giving all kinds of related keywords, suggestions. So it's a really wonderful tool because as we've already talked about it before, amazon is the biggest e-commerce platform today. So it's a wonderful source of what customers, especially within the same country that you're going to be serving with your Etsy shop as well while they're actually searching for and the top results. And then next, there's Keywords Everywhere, which is also a Chrome extension. And we're going to be using that alongside Google. And I'm going to be showing all of the different suggestion that it will give you as well as all of the data that comes with it. And similarly, there's keyword surfer. It's another Google Chrome extension that we're also going to be using alongside Google. And you can have both of those installed at the same time to get very similar results for the same search. So I'll show you how to do that. And then you can also use Pinterest for all of the reasons that we've already mentioned here in the course before. I won't be using Pinterest today, during our tutorial, especially because you've already seen how to use Pinterest as a research tool for product ideas. The same way you can use it to actually get Keyword ideas. So it's definitely a wonderful tool. And then I really wanted to mention merge in former. And this too is specifically for merge products. So if you're doing any print on demand or any type of merchandise products, this is definitely a tool that you want to be checked. Now, I won't be using that today with our example, but I didn't want to forget to mention that to you guys because it's a really wonderful tool if that applies to your type of product. And of course, you don't need to be using all of these different tools when doing your keyword research. I just wanted to make sure to give you all of these different suggestions. So you have options. You might just end up sticking to one or two that are your favorites. But I would highly recommend that you try at least two so that you can validate the results that you're getting. So I hope this got you excited. I'm excited to show you guys how to dive in and actually start collecting this master keyword list. If you have any questions, be sure to leave those below in. Let's go ahead and get to the next video. 36. UPDATED - #1 Etsy Tool to Create A POWERFUL Keyword Masterlist: Hello and welcome to this video tutorial. If you haven't seen yet in the course. Hi, my name's Sumner, Emily's husband, and I handle all of our keyword research, copywriting, title tags, description, alt text, all of that. So because I'm involved so heavily on the keyword research and optimization side of our own Etsy listings and helping others with their Etsy shops as well. In this video, I might blow your brain because we're gonna be talking about keyword research for Etsy in a way that I guarantee you have never, ever seen before. And this has come from over a year of research and testing. And we've actually changed our strategy a bit too, where we used to recommend using marmalade as our number one Etsy keyword research tool. We've now moved to this tool and I'll explain the reasons. Why isn't it a little bit of a slow decision intentionally to make sure that we have some data back. A lot of thorough research before we ever make a recommendation or a change. But ultimately this can be extremely beneficial to you, okay? So essentially, right, as you already know, your potential customers are typing all different kinds of keywords, both on Etsy and on Google, which you can appear for. Your Etsy listen can show up for. And then ultimately they type in those keywords. Your listing can appear for those keywords, a percentage of people are going to click and percentage of those people who click are going to purchase. The more keywords that are in your listing to more visibility you're gonna get and the more sales you're going to get. Okay, that's the basic here. So your keyword, optimization is extremely important. And it's the same thing. It's like if you get dirty water out of your tap and then drink that, that's not gonna be good for you. That's going to be very unhealthy and could even kill you. Same thing with your Etsy listing. If you're putting dirty keywords per se into your listing, it could kill your listing. So it's the same idea here. So this is vitally important to make sure that you have a clean and very robust keyword list, which I'm gonna show you how to do so basically, in this video, I'm gonna show you how to create a master keyword list, all of the relevant keywords that your customers are searching for on Google and Etsy. Then later videos I'm gonna show you how to take that keyword list and use it to create your titles, your tags, optimized your description with them, your alt text, all of that and more. But this is the base of that that you're going to build everything off of. And it's a lot easier than people think. I know a lot of Etsy sellers get scared when it comes to keywords. I'm not good with keywords out, so analytical and it's very simple, I promise you. And I'm going to show you the simplest but also the most advanced way to do this. Alright, so first things first, you rank has been growing in popularity by a lot of Etsy sellers, especially somewhat recently. And we've used the rank, we've used marmalade weaves, key search. We've used dozens of different keyword research tools for Amazon, for Walmart, for Etsy, for YouTube, for Google. So we have a very good understanding of keyword research tools, how they work, the accuracy of them, and all of that. And I want to just compare because a lot of you who may be watching have either heard about a rank or currently using it and how it compares to key search, which is our recommended keyword tool and kind of compare both and one key point that I want to make. So let's pretend in this example that we're selling a men's wallet and we want to create a listing that's well optimized for terms that relate to men's wallet. So what I do is I can go here to Iraq, Alright, go to the keyword explorer. Here in the keyword explorer, I'm going to type in men's wallet for the USA because we're going to sell it in the US marketplace. I hit search. And this is what we're looking for down here is our keyword list, right? So we have the keyword, the average searches in the US on Etsy per se, the Google searches which aren't accurate by the way. So we have our data here and as you can see, we scroll down, we have about 100 keywords that are generated in many of these keywords have very, very low search volume on Etsy less than 20, or even 20s, 30s, 40s, very, very low, right? So about 100 keywords. If we use this tool key search, you see here same idea. We go to the keyword explorer. Lot of these keyword research tools are very similar, but we go to the keyword explorer. So keyword research, type in men's wallet. Select your marketplace United States, select related keywords and hit Search, which I've already done here. You can see that we have the term ends wallet appearing here with some different data. But we're looking for is this section here we have 700 keywords that are related and similar to the base keyword, men's wallet. So in Iraq we had 100 keywords. Here in key search, we have 700 keywords. So remember what I just said, right? And you already know this. The more keywords you have in your Etsy listing, the ultimately the more sales you're going to make. So we using key search instead of e rank, you're going to find more keywords. And another point that I want to make is key search is a Google Keyword Tool. And you may be thinking, well, Sumner, I'm selling on Etsy not on Google. I want to make sure that I'm specifically ranking and finding keywords that are typed on Etsy. Well, guess what? After a lot of research and testing, all of the keywords that Iraq will show you an marmalade and other Etsy specific keyword research tools. Key search will show you and more. So key search is going to show you all the same keywords, rank shows, and additional keywords on top of that. So guess what? You're going to find keywords that 99% Literally statistically over 99% of other Etsy sellers don't even know about Why, Because most Etsy sellers are all using the same keyword research tools. So by using a Google keyword research tool that still shows you relevant keywords. People are typing these keywords on Etsy and on Google. It's not just on Google, right? So you're able to find these keywords, optimize your listing with them. You're gonna be able to show up for terms that none of your competitors are showing up for it because they don't even have it in their listing. So it's gonna help you out rank them and ultimately get more sales and visibility than any of your competitors and ultimately maximize your sales. That's kinda the goal is hover sales that you can potentially make with your individual listings and your total Etsy shop. You want to maximize that as much as possible, meet your potential as much as possible. This is gonna help you do that significantly more than e rank marmalade or any other tools. So if you've heard, like I said in the past, we've mentioned marmalade. And if you still use marmalade or you rank, it still works. You'll have a good keyword list. You can still optimize your listing with them. However, like I said, we're always looking for the best. So however, we optimize our own Etsy listings, we're going to share exactly how we do that with you. We don't want to hold anything back, even if that means changing past strategies for the future. Okay, So that's kind of the overview, hopefully that makes sense. So if you've ever heard us any other video talking about marmalade, just think about key search instead and use the same principles. I'm just using this keyword list instead. So more keywords. And also, like I mentioned before, you want to show up for searches on Etsy, but also you want to show up on Google. And by using a Google keyword research tool and optimizing your Etsy listing with them. It'll help you rank on Etsy period, and it will also then help you increase rank on Google. And there's another really cool part I'd like to show you with this tool. So the main purpose of your master keyword list is ultimately that keywords that you'll then plug into your title, your tags, everything kind of optimize on a keyword level, your Etsy listing and your Etsy shop. What else you can do? And this is something that a lot of sellers don't know about, especially when you're using a Google keyword research tool, product research, you can actually find products with high demand and low competition that no other Etsy seller is finding. Again, because you're using it in a different way. You're looking at different data that nobody else is looking at it. It's like this kinda goldmine in the corner. And you've kinda discovered it because you've enrolled in this course and nobody else is talking about it and we want to keep that a secret, so don't share it with your friends. Keep it a secret. I'll show you how this works. So anyway, you have a product idea. Let's say you already sell men's wallets and you want to think of another variation, another similar product. Maybe it's leather, wood, whatever that might look like for the men's wallet category. So what we can do is go over here to the score column and organized in ascending order from lowest to highest. What the score column represents is the lower the number means the less competitors there are on the search engines results page, or also known as SERP page, right? So Google is a huge search engine, way bigger than Etsy, than Amazon and Walmart, than even YouTube. It's massive. So the lower the score means the less number of competitors. If there's a low number of options showing up for a certain keyword on Google, there's a very good chance there's not a lot of options showing up on Etsy either. Now it's not always the case. And actually most of the time that's not the case. However, in many, many cases, right? If you just sit down for an hour and just look for product opportunities, you will find product opportunities with relatively high Google search volume and not a lot of competition on Etsy. And I'll just kinda quickly show you. So again, organized lowest high green is kinda where you want to stay. That means very, very low competition on Google, right? And then we want to look here in the volume column, look for higher search volume. What I like to do is anywhere from 500 monthly searches plus, again, that's basically how many times a certain keyword searches per month on Google for certain keywords. In this case, Edgar wallet is searched 880 times on average per month over the past 12 months. So we kinda look through and also, even though we have 700 keywords, these keywords you're going to ignore or ultimately delete for your master keyword list, because a lot of them are going to be irrelevant in kind of think about it like this. Rank or marmalade or these other tools are Etsy specific. So when you search for keywords, it's gonna give you a few keywords, but there's gonna be, you're gonna use most of those keywords, if not all those keywords and your listing, right, with key search, this Google Keyword Tool, there's gonna be a lot more keywords, but most of them you're not going to use. You're going to kind of, it's like panning for gold. You're going to sift through a lot of dirt. But at the end you're going to have way more gold are way more relevant keywords. That's what I mean by gold left at the end of using key search, then using E rank, you'll have less gold with the rank, you'll have less gold with marmalade, you'll have more gold or more keywords, but it just takes a little bit more work to get through, which I'll show you here in a second. So anyway, with that being said, we're just going to, the key here is just kinda quickly scrolling through, right? So I think your wallet, it might be a brand's. I'm going to ignore that. Custom wallets. I can already guarantee there's gonna be a lot of competition on Etsy, but we can basically take this keyword typing into ETC, and quickly look through and think, if I'm a customer typing this on Etsy, am I going to buy one of these existing options or are there any options at all? And a lot of times I've actually helped clients find products that there's literally, there's, let's say 500 monthly searches on Google. There's zero options on Etsy. So what you can do is create a listing and you have those keywords in your title as well as other parts of your listing. And ultimately can help you rank on Google and on Etsy for that keyword really quickly because you've identified a place where people are searching for something and they can't find many options or even any options. Custom wallets. So we'd check out like Western wallets, bison wallets on Etsy. Are there a lot of good options? Is a really strong competition. If so, maybe we stay away. If there's not a lot of good options, this can be a great opportunity for us to enter this market, right? And there's so many, again, take an hour and kind of go through it. You can get through so many, but even within five-minutes can find trifled wallets, cowboy wallets, aluminum cardholder, that's interesting. Infinity wallet, rodeo wallet, right? So these are all different types of wallets. And each one serves a different type of customer. So that's all you do is go to Etsy, type in each on their own, look at the search results and then do a gut check if your customer, are there enough options for you to choose from, or are the options not very good? Or maybe in some cases there's none. There's wallets, but not this specific type of wall. That's amazing. I could be the only one on Etsy and ultimately also show up in Google really easily, right? Which is really powerful. Otherwise, if you want to try to rank on Google, good luck spending like 12 months to two years every week creating blog content until you ultimately rank your blog on Google, Etsy, you can get ranked on Google much faster. So it might take some time, a few months, but can happen much faster. So anyway, that was a side note about product research, a little hack that I wanted to give you. And if you want a full video on that, let me know in the Q&A section. But I think we've already covered that in depth. Again, going back to the purpose of the video, kind of using key search to make a master keyword list for your listing. And another note that I want to make about key search in case you're still unsure of using a Google Keyword Tool. I originally found out about key search about a year ago from a good friend of mine. She actually has created a blog. So she has a very successful blog. She generates about $20,000 per month in just Amazon affiliate income alone or the Amazon Associates Program. What she uses to rank her blog content is this tool which is very inexpensive. And you just said go with this tool, this is the most accurate, one of the most expensive, extremely comprehensive. I feel like this is kind of a secret in the blogger community. I started using this for some other endeavors. And then I thought, could this apply to Etsy? I started doing a lot of testing and found that this keyword tool will show me all of the ETC, keyword tools, right? It says it's coming from Google, but it's the same keywords that are being typed on Etsy plus a lot more, right, so that's kinda how I came across this tool and just another data point for why this is so powerful. So yeah, very, very powerful tool for a lot of different varieties, but even just for Etsy keyword optimization, it's amazing. So anyway, getting back to it, go back up here to your keyword list after you've typed in your main kind of product keyword like we are selling a man's wallet, want to optimize our Etsy listing for men's wallet? We're going to sort in descending order by search volume. Next, I'd like to do is up here and export. We're going to export this to a CSV file, right? And we can just export everything. So just this top option here, click on that. It'll download as a CSV. And then from there what I like to do is then upload that into a Google spreadsheet. You could use Excel or Google, I prefer Google Sheets. And now that we've uploaded our keyword data here into our Google spreadsheet. It'll look something like this. And first what I'll do is just quickly kind of format to my liking. You can leave it as is, or play with it as much as you want. I'm going to Command a to select everything. I'm going to change the font to Montserrat, make it a little bit more readable. Increase the font. For this row. I'm going to make it orange, white text, make it bold. Centered. Nothing you have to do just what I like to do to make it a little bit more appealing. So we're going to freeze the first row. So then we can organize. Great. So this is great. Next one you can do to just really focus on search volume is hide or delete these rows. These are really irrelevant for our purposes. So I'm going to delete these three rows and we're left with keyword and monthly search volume. Okay? So here's our keyword list. Remember it's 700, so it's quite a lot of keywords. However, with this next part of the process, I didn't go through up until around go down here, the 1,000 mark, and just go through this process. I'm about to show you up to this point, or depending on the size of your keyword list, go to around the 500 mark. Just to where it's the 80, 20 rule. 20% of keywords are gonna drive 80% of your sales. So you're focusing on those top search find keywords. Generally the higher search volume keyword is as long as it's relevant to your product, the more important it is. Because you want to make sure that keywords you're listening to, it gets more search volume than some others, okay? So it's kinda the overall idea, but you can go through the entire list and it will take a little bit of time. If I can find a faster way of optimizing this, I will let you know I'm still testing a few things, but right now, the best way to kinda clean up this keyword list is we want to go through and delete any keyword that is not 100% relevant to our product. So think about this. If someone types in this keyword into ETC, and our product shows up, would they be likely to purchase it? So I'll give you an example. We're selling, let's say it's a Leather Men's wall. That's what we're selling. A very nice classy wallet, but that's kinda the product idea you can kind of envision. So here we have Louis buttons, men's wallet. Okay, So Louis Vuitton is a very specific brand. If someone's typing in Louis Vuitton, they're probably interested specifically in Louis Vuitton. And also, remember this is Google search volume. So kinda think about that as well that, okay, I understand a lot people searching for this on Google because obviously Louis Vuitton has a website, so people are trying to find that website. So in this case, it's very obvious when someone type this into ETC, to find my product, the answer is no. When someone typed meaning Louis Vuitton, they want to Louis Vuitton wallet, right? Unless you specifically made a product that is very similar to Louis Vuitton. And this is a little hack that you can actually do. Another reason why to use Google Keyword Research over Etsy is let's say you made a product and it's kind of a similar style to Louis Vuitton. What you can do it make sure you read these terms of service before doing so in case anything changes. But with some sellers will do is for their Etsy tags, which we cover in a later video. They'll actually use the word Louis Vuitton in their Etsy tags. So no other sellers doing that on Etsy. So a few people might type that into ETC, Louis Vuitton or Louis Vuitton, a type of wallet. Even though they typed in Louis Vuitton, they're looking for a similar aesthetic. And you're listening can actually show up for that. So only if you've specifically create a wallet or product is simpler to this brand. When I maybe use just one of those kind of terms in the tags, don't use it in your title and your description because you can actually get that shut down. Because you're basically saying, Hey, where do Louis Vuitton, which is a lie. But in your tags you can do that because you're basically telling Etsy, hey, were similar to Louis Vuitton and your title and your description that's public-facing. If you're facing the public and saying, Hey, public where Louis Vuitton, you can get your listing shutdown and just correct it and get it back up. It's not a big deal, but you want to avoid that. So whether you know for sure, okay. People are typing incident Etsy looking for my product or you're not really sure, go ahead and delete. So in this case, all of these three or Louis Vuitton, we're going to delete, right? Again, we're we're kind of cleaning through the dirt and getting rid of all that MC to get to the gold. So here we have men's wallets, perfect, those irrelevant best while it's for men. Yeah. So when someone type in best wallet from n, 100%, someone wouldn't be doing that. And the words like best or top usually don't show up in Etsy specific keyword tools, but they'll show up here. So is it relevant? Yes, there's a percentage of people who are going on Etsy and typing in best waltz for men. So we wanna make sure that's part of our keyword list so far. These three keywords, these are all great. Again, Let's assume that's not, people are not searching, want to buy our product when they're searching for Gucci. Minimalist, you have to think, is your product minimalist or not? If it is, leave it in there. If not, delete it, It's that simple. It's very simple, very easy, just a little bit time-consuming as you can see. And I'll run through a few more examples just so you know, this is pretty much it. So if you've got the picture you're clearing, go ahead and move to the next video because I know this was a lot, but if you want to see a few more examples, I'll go ahead and run through a little bit more here before we go onto the next video. So leather wallet? Yep, that is relevant. Lv men's wallets. I'm not really sure. So what I could do is actually go to Google and type this in our okay, so it's a specific type from it looks like Versace. Apologies to my Italian viewers. For Maya, my American English, alright, money clip. While it same idea here, slim wallet for men. Is your, is your wallet slim or not? If it's not, do not include this. A lot of Etsy sellers do this too, where they're like, you know, it's somewhat relevant to my product. So I want to get as many keywords to get as many sales as possible. But taking that a step further, right? You don't want as many keywords, you want as many relevant keywords, that's kinda the key here. And now you can understand the difference between relevant and irrelevant, which is why didn't use that language before, but that's really your goal. You want as many relevant keywords in your listening as possible. If you have a bunch of irrelevant keywords, what's going to happen is when they're testing out your listing, they might show you for some of those keywords with Etsy ads, which we'll talk about later, how they actually pulled from your title of your tags. And with your SEO, maybe a few times show up for this keyword. You can have a very low conversion rate. As he's gonna look at your conversion rate. They're like, Hey, people are typing this keyword. They might even click on your product or they don't and click on your product at all. But they're not buying either way. So it's like there's, so we're definitely going to show you for this keyword because you're definitely not relevant. Like our shoppers don't like, don't like your product for this keyword. So instead of trying to like the product for everybody, is the product for nobody. Same thing with keywords. So be very focused. Again, with each keyword, it's gonna take some time. It's easy, but it takes some time of someone's typing this in Etsy. Is there a good likelihood you're gonna buy my product? Is it relevant? Is it slim? Yes. Then leave it in there. Go yard card holder might be a specific brand, so we'll ignore that. Or if we're not sure, we're gonna go ahead and delete. If we don't know, we can type that into your Google to get some clarity. Coach, while it again, brand trifold. Let's say that note that is irrelevant. We do not have a trifold wallet. Michael Kors against specific credit card holder? Could be credit card holder. Remains credit card holder? Yes. Men's wallet, men's cardholder, front pocket wallet? Yep. Michael Kors. We have a couple here. Carhart are yet delete those and so on, right? Because those are all brands. And now you're seeing a lot of brand show up here. This is a very broad, very competitive category. So that's why you're actually seeing a ton of irrelevant keywords, the more narrow you get. And that's kinda what we recommend, is starting an initiative a little bit. You may not generate a ton of profit and revenue every single month, but you'll generate profit. It'll be very easy, very low competition. You'll get in there and Etsy start making some sales, build up that confidence, build up that profitability, and kinda move on to some more competitive products. Master that, move on to the next level and so on. This is a very competitive, you want to try to sell men's Wallace. As you can see, there's a lot of top fortune 1,000 companies and some of the top brands in the world selling products and competing with lots and lots of ad spend. So that's why you're seeing this show up for this example. But I wanted to show a more difficult example of optimizing. Likely should be a little bit easier and less time consuming for you. So hopefully that makes sense. Like I said, go through this process until you get to around, depending on the size of your keyword list to the 1,000 mark. Or if you want to take it a step further, which I would recommend going through the extra effort, going to the five hundreds here around the 500 mark, right? That should be plenty for you to get started then with what's left on your list, that is now your master keyword list. You're good to go. That's what we're going to use to then optimize their title or tags or description or alt texts, all of that. And by infusing these strategically throughout her Etsy listing, we're going to maximize visibility on Etsy, maximize on Google and ultimately get the most sales possible and get more sales and your competition. So hopefully this made sense. I know it was quite a bit explaining the process and science behind it and the actual practicality. So of course, if you have any questions, please let me know in the Q&A section below. And with that being said, let's go ahead and get to the next tutorial. 37. The Key To Getting Sales While You Sleep: Welcome to the Etsy SEO module. We're finally ready to really dive into our Etsy shop in our xy product listings to make them the best that they can possibly be by optimizing everything about it to make sure you attract as many customers as possible. I'm super-excited and I hope you are too. So let's get to it. 38. Understanding The Rules Of The Game: So it's important that we start by understanding what SEO is. So SEO stands for search engine optimization in Etsy works as a search engine because customers are able to search for things on their search box and then get results shown to them, get results filtered based on the keywords that they have used. So when we're talking about optimizing our product listings or our Etsy shop storefront. We're talking about using those same search terms customers have been using your day. They will be using when trying to find your product through our listing, through our copy and throughout our images as well as much as we can so that we can be seen by them. So the ETC can pair whatever people are searching to your listing as a result. And the way that we do that is by using those search terms within our listing and making sure we're constantly optimizing the different aspects of our product listing. So before we actually start optimizing our listings and our Etsy shop storefront. I wanted to talk about just a few SEO notes. The first one is that singular words and plural words are very important. And that is because the most similar we can get to the words that are our customers are going to be typing, the higher the chances that we're going to be shown those results. So if your customers are typing dog t-shirt in singular, then as opposed to dot t-shirts, a really does matter if you have both options or just one of the options within your product listing. Because if they're typing, for example, dot t-shirts, they might be interested in more than one or a collection or something like that. So Etsy will always try to match the best possible results to what they think the customer is trying to find. So just keeping mind that if you go ahead and just use the word T-Shirt, you won't necessarily be showing up, or at least not as high for the results when someone types in t-shirts in plural. Next, misspellings are also important, and that is because of the exact same reason. A few end up misspelling a word. Someone else who has actually spelled the word correctly, has the better chances to be shown in the results for that search term. However, if you find a way to actually include some really common misspellings that a lot of customers type, then you actually have chance, a higher chances to be showing up in the results whenever they do type that search term with that misspellings. So it's good to keep in mind. Next, it's really important as well, the keyword phrase order. So as an example that I said before, if we're talking about dog t-shirts or a few say t-shirt dogs or t-shirts for dogs or T-Shirts of dogs. Those are different search terms. So just keep that in mind that the order that you put the words together will have an impact for the optimization of that specific term or terms that are variables to those. And then last but not least, repetition. So you will see that you are going to naturally end up repeating some of the broader keywords. So a finding the wedding category, I'm probably going to end up repeating the word wedding when I put wedding shower invitations, or later on when I use beautiful minimalist invitations for weddings. So you will naturally end up repeating some words, but you can also do that on purpose. You actually could be repeating some strategic keywords, the most important keywords that you want to be showing up for to tell Etsy that whoever is searching that keyword term is going to be really interested in your product listing. So I just wanted to mention these notes before we start because you're going to see me using strategies that relates to these nodes. So without further ado, let's go ahead and get to the next video. 39. Optimizing The Biggest Driver Of Online Sales: Whenever people talk about Listing Optimization, most people only focus on the copy and the tags and using the keywords to optimize your listing. But what is extremely important is to also optimize your product images. Actually, Etsy, a couple of years back, did a survey with their customers and they found out that 90 percent of customers have said that they make purchasing decisions totally based on their product images. So not the title, not a description, not the product price, but solely based on the product images. Now you can understand how important it is to have top-notch product images, no matter the type of product that you're offering. So here's a little checklist of types of images that you should be considering having for your product listing. First, have product details. So try showing different sides of your product, especially if it's a physical product, if there's different aspects of it, depending on the angle that you see, maybe zoom in and really show some really nice detail. There's like a fabric related to maybe get a really close up of the type of frat fabric. Try to convey as much of the details of the product as possible, the quality that craftsmanship. So absolutely important to show the product details, but also is important to show product features and infographics. So as I said, a lot of people would not be reading your descriptions or even reading your product title to find out what size it is or how it's best used or anything like that. So the best way to convey this information is through images that makes the photos and text. So for example, product dimensions, a photo, you go ahead and show the actual product dimension. And better yet, if you have something else to show the scale of that product, another opportunity is to have infographics displaying some of the benefits of that product. So have some beautiful icons or 0.2 parts of your product and highlight the best benefits and features of your products that can not only motivate the customer to make the purchase, but also it can save you time on a lot of questions that customers might have because they didn't take time to read the description or anything like that. A lot of times sellers end up getting a lot of messages of things that they could have conveyed to the customers on their product listings, including their product images. Next, it would be a product in use or a lifestyle image of your product. So for example, if you're selling a backpack, it would be wonderful to actually see someone holding the backpack, carrying it on their back, the backpack with items inside. And not just this beautiful perfect image of the backpack on a nice background. So very, very important are the product use and lifestyle. And if you have a digital product, don't worry, because in the next video, I'm going to be mentioning some mock-up ideas so that you can really spice up your product images. Next, try using a customer review. So maybe have a photo of your product with five-stars and then a really nice review about that product at a previous customer has left. Because as I said, a lot of people do now scroll down to actually read things that could help them decide and purchase this product. So great opportunity would be to include that as an image, and then also to have instructions. And that goes for physical products as well as digital products. A lot of times customers still have doubts on how this is going to work or what's really the step-by-step process of downloading a digital product or how to best put together that physical product that you're selling. So using an image to convey those instructions can really help close that sale. And then lastly, product videos. This is somewhat of a newer feature and I bet that it's going to be upgraded and improved. Maybe longer videos are going to be allowed. But if you can definitely take advantage of the video that you can include within your product listing. And it could be anything, it could be someone using your product. It could be showing some aspects of the product with just hands. It could be a quick explanation, a time-lapse on how to assemble the product. There are so many different idea, so I highly recommend you take advantage of this opportunity. And then now actually wanted to show you an example of a listing that in my opinion, does really well with their product images. So first, their main image is what we would call it a lifestyle image because it shows the product being used and the types of things that you can actually put into the basket. And that makes such a big difference if you compare that to just a photo with a white background of just the basket, then you have no sense of scale or you, you can really envision all of the things that you can put into a right away. So I think there was this as a great choice for the main image. They also have a product video. And I really like this because it shows someone actually using the product and they also highlight features and benefits of the product. So really ten out of ten with this video, customers can easily envision them using that product as well. They can see it within the context that the product will most likely be used on a living room. And as I said, some of the features or worries that they might have. Oh, I wonder if I can wash it in the machine and all that. And they convey that really quickly on this video. And then they have a few more product that lifestyle images in a few different scenarios. And they also have this infographics. They did this really well because even though they do have it on the title, the product dimensions, it's really helpful when you can really show these scales. People really pay attention to that as well as, as I said, some product features that can really help convince the customer to purchase this product. Long flexible handles, stylish design, organic cotton, wonderful, wonderful idea. And then they have a few images of their product variation. So all of the different colors that they offer, because it's important if you're offering different colors to actually show images of those colors. Because here you can find, you can choose all of the different options. And if customers do not know what that would look like, they will most likely not go ahead and purchase that because they haven't been able to see it. So this was just a quick overview of a listing that I think is doing really well. So just so you guys have a reference, and I hope this was helpful. In the next video, I'm going to be giving you tips for product photography, aim for product mockups if you're doing any type of digital products. So I'm super excited, Let's get to it. 40. How To Get STUNNING Product Images Without Breaking The Bank: Now that you know the importance of product images, I want to give you some product photography tips. So first, obviously, it's really helpful that you have a nice camera. But nowadays, honestly, most smartphones are more than enough, especially if you have the right lighting. So if you don't have a camera of your own, considering borrowing from a friend or maybe even renting a nice camera, or if you have a smartphone, try with your phone instead, you might be surprised on how good quality of images you can actually get. Next, consider buying a light box and, or backgrounds. So I'll show you guys what that looks like. It could be really helpful for you to get very professional product images. Some of them actually already include different color backgrounds. But this is great because no matter what kind of lighting you have at your home, you can get a really professional photos with these lightbox. And you, depending on the size of your product, you can get smaller lightbox that are pretty inexpensive as well. And I did not include that on my list. But obviously if your product requires or would be really well displayed in some prompts like this one, definitely, definitely recommend investing in those. And then there are other types of backgrounds that I really like, which are texture backgrounds. And those are amazing for you to showcase your product in different scenarios. It can really give a sense of style to your product images, which is really important for your customers to start envisioning, can get the inspiration from your images to how they can actually use your product. So highly, highly recommend that. And then next, I recommend that as much as you can because you've seen the importance of lifestyle images that maybe you either either hire a model or that you just ask friends to come around and then where your products or use your products, their faces don't even need to show up. It could be like close up of the hands or whatever it is. And we've actually done that with our first product. We invited friends over and we took photos of them. So it was really, really nice. And that could actually be a fun party that you throw with your friends while they're actually using your products and you getting really good photos. But if you don't want to do that, you do have the option for models and don't think that you have to spend a lot of money with models. You can actually hire models for really inexpensive rates, especially if you go through Facebook groups in most cities, at least in the United States, you would find groups of models that want to start growing their portfolio. And sometimes there'll be willing to take photos for free. So they could have those photos to actually show to future potential agencies. So highly recommend this because of the importance of lifestyle photos. Next, Here's a wonderful tip that we've actually done. And I would highly recommend if you have a product that you think would be best showcase in a really beautiful home or a really beautiful yard or anything like that. A restaurant maybe considered rent an Airbnb for a day, a really nice Airbnb. It could be a staycation and you could actually take wonderful photos around the place or go to different commercial places like restaurants and take some photos, of course, asking permission from the owners. But those are just some ideas that you don't necessarily need to get stuck with really basic images. You can actually think outside the box and get really wonderful and professional images by just doing a little bit more research, by investing a little bit of money in a day vacation or something like that in a really nice Airbnb. And then last but not least, you can consider hiring a professional photographer. And actually just as you can easily find inexpensive models, you might actually be able to find inexpensive photographers as well, local photographers. So go ahead and look for Facebook groups of local photographers. They're trying to maybe expand their portfolio as well. And they might be willing to either do it for free or charge you very little for that. So we've done that before as well. We've partnered with local photographers. We've also hired other photographers abroad that they did wonderful jobs, take not only taking beautiful photos of the product, but actually Photoshopping those images into lifestyle scenarios and they looked very professional, so we had a wonderful experience with them. And if you're interested, I'll be sure to leave those there link in the resources below. And then if you're selling any type of digital products, you do not have any excuses because I also have some product mockup tools. So the first one is Adobe Photoshop that I highly recommend. As I said, you can easily get a stock photo or a lifestyle photo that you get in a different situation, and then Photoshop your product together. Specifically, if you have digital products, you already have that file on your computer. So a lot of times what you can do it just get is just get a beautiful stock image with maybe a blank piece of paper and do the mock-up of your product design on top of that blank sheet of paper. And now you have a beautiful lifestyle image. But if you're not comfortable with Adobe Photoshop as well, you can use, of course, Canva. Canva has wonderful resources. It has stock photos as we've already covered here in the course. They even have a lot of photos that have those blank slates to a, you can easily drag and put your, your design on top. And there's another tool that it's actually specifically for merge products and that's called place it. And I'll show you guys a little sneak peek of what it looks like. They go here with place it. You can actually mock-up all different types of designs. It could be t-shirt designs, it could also be artwork. But it's really wonderful because you can actually see someone wearing it. You don't need to pay for a model. You don't need to ask your friends to where you don't need to have all this beautiful lighting in this perfect environment. You can actually just mock up the different designs. But just keeping mind that you should be trying to find as close as possible of the product that you're selling. So for example, let's say you're selling tanktops, but they act, they're straps are actually much wider. I wouldn't be using this photo because your your customer might actually be upset because there are buying based on this photo with thin straps. And then when they receive the products, you see that they have brought a straps. But this website has tons and tons of different resources. You can see right here, for example, if that was your case, you have options for that. So I would highly recommend this website if you have digital products. Then the last tool is the mockup editor. And that's specifically a great tool for Printables and artwork. And I'm also going to give you a sneak peek of that here. And then as you can see, mock-up editor has all of these different scenarios and lifestyle images to where you can easily incorporate your designs to. So for example, you see here that there's a lamp writing front of that, of that frame. And if you don't really want to use Photoshop, it would be a little bit difficult for you to get rid of this section of your design and make this photo really realistic. Mock-up editor takes care of all of that because you can easily just upload your design and then drag it here. And then it's going to populate that field. And it's going to provide you with some beautiful, beautiful lifestyle images. And I can guarantee that you're going to have higher sales if you have these types of product images. So I really hope these were helpful. I'm super excited for you. Do not slack on your product images. Get creative, Get your product photography tools, get your friends to help you out, and then optimize your product images as well. So with that being said, let's go ahead and get to the next video. 41. Listing Optimization Step 1 - Creating Click-worthy Images: In this video, I'll be creating some optimized images for my product listing. So you have an example on how you could do yours as well. So to start with, I would highly recommend that you use square-shaped images. And that is because that's what it looks best on both desktop and mobile. And what I usually do is a 2000 by 2000 pixel size. So I can make sure that it's a high-quality image that customers can zoom into as well. So I'm going to start by searching through some photos that have something to do with bachelor parties. Okay, So I liked this 1 first because it's a group of friends. It's not just the bride, or you can clearly see that there is a bright so bachelorette party. Also, it seems like they're out in a bar, at a bar or maybe a restaurant where some of these other photos, they might be at home or maybe a garden. And that goes really well with my product because the bachelor rights scavenger hunt has all of these different items from them to check off the list where they need to be at a bar, for example, taking a photo with a stranger or singing and dancing on top of a table or anything like that. So it's very important that whenever you're doing a lifestyle image, you use a scenario that it's going to be as similar as possible to how your customer is going to be utilizing that product or the main benefit of getting that product. So I'm going to be using this photo and let me readjust the size here. I like it here, very centered. And what I'm going to do, let me move myself out of the way. And what I'm gonna do is going to be adding some text here. So this is gonna be kinda like an infographic. So let me look through some of these elements here. Income, we're going to use this. I really like the curve. Let me use a white for now. Maybe I'll change that later. There you go. I like this. It gives a little bit more movement to the image. It's not just that white box. And then now I'm going to be adding my texts. So text here. Then I could go through some of these texts templates. But I'm just gonna go ahead and add a heading. And as I said, I want to bring attention to the biggest benefit of them purchasing my product. So I need to put myself in the shoes of my customers. Why would they be interested in purchasing a bachelorette scavenger hunt game? In my opinions, because they want to make sure their party is fun. They don't want to run the risk of everyone going to the bar and just looking each other's faces. They want to make it interactive and they want to remember this night forever. So I'm gonna go ahead and write that. So I have make your party memorable. And now I'm going to choose some nice and fun fonts. And actually what I'm going to do is I'm going to incorporate some of the design that I have, all my product itself here with the design and fonts on the product images. So actually I'm going to get rid of this word for now. And I'm going to use some bold fonts here for this part of the phrase. So I do like this one in Taiwan, but you can also search through, as I've shown you guys before, different styles of fonts, but I like this one for bold. And now I'm going to add a new text and ride just some memorable. And this is going to be in a different cursive font just as I have on my product itself to keep this brand consistency. Let's see, maybe this one, let me make it bigger. So it's very easy to read because usually cursive fonts are little bit more difficult to read. So I'll make this bigger and I'll make this a little bit smaller. Okay. In what I love about kinda as well is because I choose a different color. They will suggest colors from the photos have you've, you've used. So I'm gonna go ahead and try this pink because this really nice accent color. So there's lots of things that I could do to improve it. But for the purposes of this video, to make it more efficient, Let's go ahead and create another image. Now I actually want to do a mock-up where I can put my digital design on an actual sheet of paper to show them that they can print. And I wanted to have on a really nice setting. So I'm going to go to photos and then search for maybe invitation or holding papers, something like that. Let's start with invitation. Really nice. I like this one. I'm going to go ahead and drag in. What I've done is that I actually saved my design in a PNG format from illustrator. I used Adobe Illustrator to create it, and I've already uploaded here. So I'm gonna go to uploads. And what you can do is that you can simply just drag your image here, or you can click here on this button, Upload Media. So here it is, I'm just going to click and then Canva, It's going to bring here to this file. All right, now I'm just going to change this scale. All right, and the reason why I like to use images is because you get some of that realistic shadows and the whole composition makes sense. Well, you can also do on Canva is they have different effects. So you could go here and go to effects and something that always helps make something more realistic or shadows. So for this image, I already have the shadows, but you have the option to do that if you don't hear on effects and then shadows, and then you can play with all of the different options. You can change the transparency and all that. So I'm happy with this image. Now the last one that I want to do is a mix of them. I want to show them that they can use this digital file on their phones that they don't need to actually print in order to use it. So I'm going to be looking at photos for phones. So let me see phone. Okay, I love this one. Just going to stretch that. Then I'm going to add my file again, alright, and now I'm going to adjust the size, okay, so I've resized it, but actually I'm looking at this photo and I liked that. And I liked this setting a little bit more. So I'm just going to duplicate this. Let me get rid of them. And I'm going to try to use this imaging set. I like it a lot more oil is a little bit more romantic. I like the pop of pink that I also have my design, alright, can rotate and scale down. Alright, the last photo that I want to create, at least for this tutorial with you guys, is going to be an instruction image. As I mentioned before, this can be very helpful specifically for downloadable products because some customers do have doubts on how it really works. So first, I kinda want a nice romantic background, so it's not just completely white. So I can go here to background. And then maybe I might use this pattern here. I'm going to try it out. Maybe I'll switch it leader. But now I'm going to bring my product image again. Okay, What I'm gonna do is add some of those shadows. I really like this one, the angle. And then here you can edit the shadow. So click here, I'm going to make it a little bit more transparent. So it's more subtle. Yes, more subtle. And a little bit more blur. Perfect, click, apply. And what I'm gonna do is actually I just want part of my product showing. So they could really focus on the instructions. And now I'm going to be adding some text. First. I'll be using the same fonts throughout all of the images. And I'll skip ahead to after I have written some of these instructions, so I don't waste your time. So first of all, I like this type of font better for the scripted font. So I went ahead and change this top one as well so they would match. And then here are my instructions. Step one, add to cart, step to complete your purchase. Step 3, check your e-mail for your download link for print or use it on your device. And then I always like ending with a big benefit. So step five, enjoy a night of fun and memorable experiences. So I'm really happy with my images right now. I only have four, but remember, you can do up to ten images plus a video on your Etsy product listing. But in order to not make this video super long, we're just going to be using these four images for now. And then later on, I'll come back and create even more images. And that's it. The last step would be to just download your images and you can do that. Here. I move myself out of the way. You just have to click Download and then you can choose your file type here. I like to stay with PNG because it's the highest quality, but you can choose another one. And then here you can select if you want to download just some of your images or all of them. I want to download all of them. And then you just have to click Download and then Canvas going to download for you. So I hope you found this helpful. I'll see you in the next video. 42. Listing Optimization Step 2 - Why Your Customers Will Choose You: So it's finally time to start optimizing our listings. So once you've logged in into your Etsy account, Let's go to our shop manager. And then from here, click on the listing stab. Okay, so my listening right now is inactive. But if you just wanted to create a listing from scratch, you could just click here on Add a listing. But I'm gonna go ahead and come to inactive and then click on the gear icon and select Edit. So now we're going to start with their product images. And one thing I didn't mention before is that it's very important to actually optimize our listings names because the keywords that you're going to be using when naming your file, as well as the metadata of the image will actually help you ranking on Google as well on Google Images. So that's just another way that people can find your product if they're searching for your product on Google. And even as an Etsy optimization strategy as well, It's important for you to rename your files. So we're going to go ahead and open. I've downloaded the images from Canva, but when you're creating your files as well from scratch, if you're using Photoshop, you can do the same. So one thing that I'm going to quickly do is just select all of them and then right-click. And this is going to be different if you're using a MacBook or a PC. But if it's a Windows, you just have to go to Properties and then you're going to be able to rename them. But here you go to rename and I'm going to automatically rename all of them at once. So I'm going to use one of the most important keywords that are very specific to my product. So bachelorette, then dash, scavenger, dash, hunt, dash game. And then I'm going to end with another dash and have the computer automatically differentiate them with different numbers at the end. So I'm going to click on Rename. And then the next phase to optimize your listings for PCs, it's very easy once you're in properties, you can just copy this exact keyword and then paste to as many different fields as you can. You can easily find a tutorial on YouTube on how to do it if you're confused. Here, I'm going to show you how to use our MacBooks, and that's by using the photos app. While you can do is just drag all of the photos here and then select all of them. Right-click and then click on Get Info. And then here just change the title and all of these different options to the keywords that you want, caption and for keywords you could actually add multiple, okay, After you add some keywords, location is not as important, but I'm going to go ahead and select United States just because that's where my audience is. Once you're ready, you can close this off. And I'm going to move these two trash because they don't have the back-end data and select them and I can drag these. And now these are named correctly and they also have the keywords on the back-end. All right, now we can go back to our Etsy listing. I'm going to get rid of this old one and to upload photos or just have to click and then select. You can select all of them at once. Okay, now you can rearrange them to the order that you want them to appear. And notice that the first photo here is going to automatically be your thumbnail. So that's going to be the little photo, that little image that they see in axes search results. So you can adjust your thumbnail here. So what I'm gonna do an actually went back to Canva to add this. I wanted to add this banner with the word instant download because I won the potential customers to see a right-of-way that as soon as they purchase a product, they can download it. So I went ahead and created this banner so you can drag and then click Save. All right, so now I rearranged the way that I want my image to show. And then moving on here is where you would add a video, which I highly recommend. Any type of video. It's better to have some sort of video than nothing. And right now you can create videos from five to 15 seconds and with no sound. So this is where you would add your video. And now we're going to start optimizing all of these different fields of our product. I have here open the spreadsheet that I have reorganized. I've added some more keywords to my master keyword list, and we're going to be using these keywords to optimize your listing. So for the title, you need to be very intentional about the first 30 to 50 characters on your title, because that's what's going to be readable in the search results. So as you can see if we open an Etsy page here, you can see the first few characters of a title and then the dot, dot, dot to see a more, you'd have to hover over or open the listing. So be very intentional about what you want the potential customers to read with the first few characters. My opinion, it should be your most important keyword, the highest search keywords, but the most specific to your product. So for me is going to be bachelorette scavenger hunt. But now I want to see what is the highest searched keyword term that starts with bachelorette scavenger hunt, what should we buy next word? So I'm gonna go to my keyword list over here and I'm going to search. Okay, so bachelorette scavenger hunt has the most search volume and the next one's going to be bachelorette scavenger hunt game. So I'm going to go back to my listing, am going to write game. And I already have the words instant download on my image. So I'm going to change it up and leave the word printable because I really want them to see that there'll be able to download this right away and they can print it wherever they want. So I'm going to leave it as is. I'm going to have a dash to kinda like separate that keyword phrases that I'm going to be using. Next, I'm going to go back to my keyword list. And I want to use a broader keyword that has a high search volume that also really applies to my product. So I'm not going to be using wedding yet. I've already use printable. The next one's going to be bachelorette party. Even though I've already used the word bachelorette, I have not used the word bachelorette party together. And as we talked about the order where words appear or what's before or after, changes your optimization as well. So I'm going to go back in, right down bachelorette party. And then let's see the highest search volume keyword that starts with bachelorette party now. So bachelorette party games, That's a wonderful one. So I'll probably add games after that. And then we even have bachelorette party games. Instant download. Definitely going to be using this long-tail keyword because it includes bachelorette party, bachelorette party games, and this other one, bachelorette party games instant download that people are also searching for us. So, okay, after I've used two very important keyword phrases, I want to give some more information about the product itself. Because as we've seen before, when we open an Etsy listing, the biggest thing that jumps up to you or the images and then the title. So a lot of customers are going to be using just those two things to grab information about the product. So we're going to go back to it. And now I'm going to use this slash to separate it again and keep it a little bit more organized. And now I'm going to say the size of the printable in case they do want to print on paper. So eight inches by 10 inches and I want to say the file format as well, It's going to be a PDF. So PDF and, and now I want to remind them that they can use this file for printing or to user on mobile. So a little bit of the US as well. And you could stop here if you do not want your title to get too long, I tend to prefer to use as many characters as I can. So I'm gonna go ahead and add another keyword from a keyword list. So I think I'm going to combine a wedding and hand party if it fits on my title. So let me see. Okay, two characters last. So I'm just going to get rid of the space and this dash. So the phrase became a little bit long, but still I was able to fit in that last keyword phrase, so I'm really happy about that. And then moving on. As I mentioned before, XY wants to know as much as possible about the creation of your products. So they're going to be asking you who made the product. So in my case it's going to be, I did if this is a finished product or a supplier tool, and then when it was made, if it's a made-to-order product, then you select this for me. I've just made it this year. And then you're going to select a category which is extremely important. This is one of the biggest ways that xy is going to be able to pair your listing with people who are interested in that category as well as with people who are searching for your specific product or your product category. So for me, I've already found the perfect category, so party games. But what all you have to do is just search here for the category. Let's say you're selling t-shirts. So start typing t-shirts. And you can see all of the different options that Etsy gives it to you. So try to find the most similar to your case. So if it's going to be graphic tees with a special graphic design or types of t-shirts as well, if they're going to be sweatshirts and so on. So if you don't see your category, you can also add them manually. So you could come here and then try to find the best category that describes your product and then keep going down. So for me, for example, would be paper and party supplies, then paper or maybe party supplies, Let's see. Yes, party favors and games. So you could keep going or you could go ahead and save that. So for me, let me see another one party gains. That's it. This way I'm going to be able to rank for paper and party supplies, party supplies, party favors and games, and party games. So I'm going to go ahead and save awesome. And here are the attributes that we've already mentioned. There are very important. So my primary color, I'm going to say it's pink because of the pink background. So someone by B might be interested. It only pink options. And then I'm going to be one of the first results. The secondary color is going to be. Black because that's the color of the font that I've used. And here for occasion, you can either search or start typing for me, I see a right away bachelorette party. And if your product fits the secondary occasional like a holiday, go ahead and look for here. Mine does not fit for any of these, so it's better to not have it than to have something that is inaccurate. Okay. So for the renewal options, remember that you have to pay 20 cents per listing. So you can choose when you pay those $0.20. If you want to automatically renew your listing as soon as you make one cell, you just go ahead and choose automatically. Or if you want your listing to go out of stock every time and then you manually renew it and pay the other 20th sense you can do that as well. I definitely want to keep it automatically, so I'm going to leave that. And then obviously you're going to select your product type for me, it's going to be digital. And here we're going to play with the description. And as I said, the exit descriptions, wonderful because you can add so many different keywords in here as well. We're going to do, first of all, I think it's very important for you to repeat your most important keywords and most likely you've already used them in your title. So it's totally fine to repeat them here. And once we use a keyword, now we're gonna go back to our keyword list and start grain out some keywords that we've already used just so we can make sure we use as many keywords as possible. So in order to make this video very long, I'm gonna go and write a description and then I'm going to come back here, okay, finished writing my description. And as you can see, I was able to gray out several different keyword terms that I've used throughout my description. So I'm really happy about that and I'm just going to quickly read it to you so you can get some ideas. So first, I decided to use some emojis and this is totally up to you, but I think that it can really entice people to read. So I started with a question, one, a memorable bachelorette party. So in their heads, they're going Yes, I do. So don't leave it to chance and guarantee and night. Everyone will enjoy with this fun bachelorette scavenger hunt game. So I wanted to play on their fears as well as their desires in order to really make this phrase pops. So don't leave it to chance. So if you live It's a cheats. Maybe you're going to have a really lame party and guarantee and night everyone will enjoy, which is what everyone wants. Specially if you're looking for a game because you're thinking about all of the guests, so Guarantee and I, everyone will enjoy. And then I added my very important keyword at the end, and then get your pink bachelorette party game digital download instantly and choose if you want to print it or use it on your mobile devices. So I've given them more information as well as giving them the ideas and options on how they can use this product. And then the wedding season will not be complete without a girls night out to celebrate the bachelorette. And this was mainly to start off this paragraph as well as put some somewhere keywords from my keyword list. Our hand party games are funny and interactive. So all your friends are guaranteed to have a great time. So again, using some of those features to play with the benefits of the product, so funny and interactive. And then you're guaranteed to have a great time, which is where you looking for next, your bachelorette game printable will come with premade challenges that are worth different points. And you can also add a bonus challenge and have a one-of-a-kind bridal shower, hand party, wedding shower, or bachelorette weekend. At the end of your event, counterpoints and see who is the winner. You can even offer prizes to spice up the game. So with this paragraph, I wanted to tell them how to use the product, how the game really works, as well as the benefit that they're getting to having a bonus challenge that can they can write down or come up with doing the party so they can have a one of a kind of event. And then I took the opportunity to put as many different possible events as it would fit within my phrase. And then I give them more ideas. They could even add prizes and things like that. So I think this was really enticing. And then to end, I just mentioned again that was a PDF file with instant download that they could use a right away. And at the very end, I would encourage you to do the same and have a call to action. So gay, your bachelorette scavenger hunt printable today and enjoy a night to remember. So you have a call to action and also bring up the benefit again. So that's my description. And if we keep moving on, as I said before, if you have production partners, you can add them here. So just be a little bit more information as you can see, if I started to add about their location, you can write a little bit about your partner if you have someone else creating these products for you and you're just reselling them. But in my case, I don't have a partner, so I'm going to exit out of this. And now for the section, so we're going to be talking about this soon when we're optimizing our shop. We can create different categories or sections to create this menu of options so that customers can easily look through different types of products. Right now I only have one product, but still I'm going to go ahead and create a section 2 where once I start expanding my product line, I can easily add the new products to the new sections. And as I said, the words that I choose to name my section is actually going to be part of my optimization. So I'm going to add a section here and choose bachelorette party. So save, and now this product is automatically linked to this section, bachelorette party. So I've used the keyword bachelorette party again, which is an important keyword. And I've organized my shop, I've started to organize my shop. And then later on when I'm creating a new listing, I can just come here, select this section or add a new section. All right, Now to the tags. Definitely make use of these tags in what I'm going to do is I'm going to copy some of the tags that my top competitors were using to make sure that I rent for those keywords as well. So after using the top tags from my competitors, I have four tags left and you can add up to 13. However, they have a maximum 20 characters, so you can't go crazy on those long tail keywords. So a strategy that you can use when thinking about tags as well. You can see that xy recommends some things like colors style the function. And you can also click here on get ideas for tags and try to answer some of these questions. Who is this for? What is the main color? What method or technique that you use to make it or size and all that. A lot of times people will be looking for this type of product by using the answers to these questions. So for me, I'm going to do like pink party game. It may be a feature of this product or maybe the fact that is an instant download. So instant download, let me see if I can add game. No, it's too many carrots, so just instant download. Awesome. And then maybe party printable, and then one more to go. So maybe just a fun party game. Awesome. And then here you can include some materials as well, especially if you're selling a physical product and this is going to be showing up on your listing. So it's not a back-end keyword. So I'm actually going to put PDF file to remind people what to expect. And now for price, and I'm actually going to increase the price just by a dollar because I'm going to be running a sale to actually launch this product and get that banner the ESI gives you when you have a sale going on. So I've increased the price a little bit, but ultimately the customer is going to be paying less. And I'm just going to add 100 since it's a digital file, I want I want I listened to renew as many times as possible without me having to come and actually add new quantity. But I wanted to start with the a 100. And if you want to, you could add an SKU, which is specific seller code for you to identify your product. So that's really useful if you're selling a lot of different physical products. Next, you click here a few. We're offering the option for people to personalize that product. And if you did, you could add here some instructions. If there is a character limit to whatever they're going to choose to personalize, make sure you change it here. So if it's just like 15 characters or anything like that, make sure to change it here. And then this is just a preview of what buyers would see. So put your brides name here. So if my product was editable, I could write something like this here and this is what customers would see, but this is not the case. So I'm going to turn this off. And I've already have my file here, uploaded a file I could add up to five file. So if I wanted to do that, I just had to click here. And now I'm going to say my listing. All right, I'm ready to publish. And once you hit that, gay now my listening is active and I can see it here. And there you go. I can see that thumbnail and that and how many I have in stock quickly, the price and everything. But I'm actually going to be creating a copy of this listing just as a draft so I can show you guys what it would look like if you were selling a physical product. So if you ever want to create a copy, maybe you want to start offering similar items. Just go to your listings and then on the gear icon here, you can select copy. Okay, So it would automatically copy everything including the images and the title Everything. And then if I scroll down right here and I click on physical, let's see now the new options that show up after the inventory and pricing section. Okay, so first there's the variations section. And that is if you offer obviously variations of the same product, so it could be different sizes, different colors, different package quantities maybe you want, if I was selling, for example, this game in packs of 20 or packs of 50 or pecs of five, then I could add variations here. And the customers who have those different options to choose from. On the listing. So you could easily just click on Add variations and then you would choose a type. So kinda like the theme. It could be the color, the different fabric. Let's see. They don't have packaged quantity, so you could create new variation. I don't know if you guys can see and then name it, just click Add. And then here you would name all of the different package quantities and those would be the names that your customers are going to be able to see and select. So for example, a five pack, add 20 pack, add 50 back, for example. And then you can offer different prices if you want. You have to select it here. One, the prices to vary for each package quantity. Yes, I want to charge different prices. You also can select different quantity. So in this case it's a little bit confusing. So I will just won't be selecting or do you want to have each package quantity to have a different SKU? Maybe you want a special code for each one so you can quickly know what people have bought and then package and get it ready to go for me. I'm going to leave this for now and then you can save and continue. And because I have selected different price for each ones, then I can change the price here. So for example, for a five pack is going to be for 99, 20 pack would be 799, and then 50 pack 1499. And obviously reference your profit calculator and actually makes sure you're going to be profitable. But that you're also giving your customers are good deal because if it's just going to be a proportional price, they might just decide to buy. I'm just going to buy the five pack. Now, if I need more, I'll buy a liter. There's no incentive for them to actually buy more. Alright? And then you could actually link photos to each one. So in your product images here, if you have different variation options, so I have a photo of different practice quantities. Or in your case, if you're variations are colors, then you can click here on this button and link each variation to the corresponding image. And you can always come back and added your variation. And then the same section, personalization you can add here. And now you have the shipping options. So for the shipping options, you can create different shipping templates and you can see the options here. So first, you can decide if you're going to add a fixed price, may newly, or if you want exit to calculate the prices for you. So I would recommend that you choose the first one Exit to calculate the prices. Then you would put your origin zip code. So for example, for me in Cincinnati, then you would select the processing time and be very realistic. Even though the shorter the processing time, the higher the probability that you're going to get a sale because customers might not want to wait that long. You need to be realistic because if you start shipping orders really late, if you need more processing time, then you're going to start being penalized on your listings. So you can select a here you're processing time for me. It's going to be just one business day and the next, where are you going to make your product available? Is it only going to be in the United States or your own country, or is it going to be worldwide? So you can see here the options when you click on edit, all of the different places that you can offer your product. And if you do want to offer international shipping, don't worry, thinking that you're going to have to pay these crazy prices for the shipping. Because as you have selected, Etsy is actually going to calculate the shipping prices for you when the customers are making their purchases. So if you scroll down here, you're going to see all of the different options for shipping services. For me, I'm going to be leaving all of these selected. However, on the next section here you see that you have the option to offer free shipping, which I would actually highly recommend at least for domestic orders. But if you go ahead and you select this, makes sure that you you go back here and you can guarantee that you're going to be able to offer all of these services for the domestic shipping for free. If you can't guarantee, for example, the priority mail express, then go ahead and unselect those options. So maybe it's just going to be the priority mail within 14 days so we can unselect that if you want. And then here if you want, you can charge your handling fee and that's going to be added to the total sale price. So for example, if you're paying someone to actually pack the products and ship them for you, you can actually add this handling fee here for me, I'm going to leave it as 0. And then you can save your shipping profile. You can name it. So let's say free us. So I remember that this is the shipping template that I'm, I'm including for free shipping, then create profile, awesome. And then the last thing that you're going to do is actually input the item way and dimensions and try to be as accurate as possible because this is where you're going to get estimated shipping prices. And then you can use that on your profit calculator to make sure that you are going to be profitable, especially if you're going to be offering free shipping for your product. So let's say that my item weight is going to be in, It's going to be 10 by 8 by 2 inches. And you can see here you can start getting estimated prices. So if you were to if I were to shift from Cincinnati from this zip code right here to Chicago, I would have to pay $7.46. And then you can choose different areas of the United States or international. So you can kinda understand why you shipping costs to be, so for example, LA, the shipping price would be around $8.80. Or if I try, if I try Australia, the shipping price would be $28.26. And in this case, it's no big deal because Etsy is going to be charging the customer that and they're going to be the ones calculating the price for them. There are going to calculate based on the item way and dimensions that you have provided. So again, be sure that those are accurate. And once you're done, you can preview your listing. You could save it as drafts. So if you're not ready to launch this product yet, or if you don't want to pay the 20th century yet, you could save it as draft. You can go ahead and publish your copy. Or in my case, I'm going to cancel and lose everything that I worked on because I'm not going to be launching this product, but I hope you guys found this helpful. I'm super excited to see how you are going to be optimizing your listings. And with that being said, let's go ahead and get to the next video. 43. FREE 9 Step Etsy Description Template!: I hope you're excited because in this video, I'm going to walk you through step-by-step, our proven and simple Etsy description template. For a refresh. If you go to any Etsy listing in scroll down past the price point, that title here on the right-hand side on desktop, you see the description and your Etsy description will only appear the first three lines in C that are visible. And for shoppers who want to view more, they have to click on Learn more about this item, right? So if I click on this, then I can see the full description. Now, it's not clear on how much room you have with an Etsy description, but it's quite a bit of room. You have a lot to pack in here. And what I find is that number one, most Etsy sellers don't really know what to do for this section. They're kind of like, okay, what do I put in this section and how much should I put in? Why is it important? How many people are actually looking at the description? All of these questions we're going to answer and simplify it for you, but not just simplify it, get way better results than 99% of other Etsy sellers. And you'll see exactly why that's the case. Okay, so just an example here. And if you want to see more examples of Etsy descriptions and click here on the digital Dalmatian shop. This is a test shop. We create this literally for this course. These are all real products and real descriptions and everything we can see our titles are descriptions are pricing or coupons. Everything that we do, our images here on the Etsy shop. If you ever want to buy anything, it's totally fine. They're all real products and we put a lot of effort to make sure they're great. Again, just for example, you don't need to go buy anything. Okay, so just in case you would like some more examples of descriptions. This is how we write them and this will be a good source of information for you because obviously we developed the system and no other sellers really doing it, right? So, well, no other seller that's competing with us. So here we go. Description template. I'll make this available as a link in the resources section of this video. This is a Google doc. All you'll do is go up here, click on File, and then make a copy and you'll have your own copy. You can download it, you can keep it in Google Docs, whatever you want. But this is here for you as another one of the free resources for students only of this course. And here's the thing. So number one, we want to figure out what are the most important elements. Want to understand what is the point of an entity description. Then number two, what are the most important elements to put in that description? And then number three, how do we order those elements? That's the three-step process. So I've already gone through the process and put it all here. But basically, the purpose of your Etsy description primarily is conversions. With your Etsy listing, there's two goals that you have, keywords and conversions as I like to call it, your tag and your titles. The goal of your title tag mostly are for keyword optimization, getting seen for keywords, all as many relevant keywords as possible on Etsy and on Google. So we will find you and buy from you your images and your description. The primary goal, not the only goal, but the primary goal is conversions. Getting shoppers to convert into buyers, getting people to actually purchase your product. And if a 100 people, so you're listening, getting as many of those 100 people to buy as possible. Using this, you have maximum results. Okay, so the main goal of your description is conversions where others are keywords. But Etsy somewhat recently announced that they're actually indexing keywords. Keywords in your description, we're always index on Google, meaning that if you put keywords into your description, you can actually get search engine juice or gets seen on Google. Now, it's also really going to help you with ranking on Etsy. Your tags and title are way more important for keywords, but this is another important place. So again, primary goal, description, get shoppers to buy from you. Second goal to get seen through keyword optimization. So hope you're with me again. The description is kinda the biggest section of your written copy of your listing. That's why I'm putting so much effort here into breaking down everything for you. But hopefully this all makes sense if you have questions throughout, let me know. With that being said, our goal is to convert shoppers into buyers. What I've done is listed all the elements that are needed, which are many nine step process for your description, you take one each step at a time. It makes it so easy. Instead of writing a long description, years writing a few sentences, and then you're writing another few sentences separately and then another few and another few, and they all come together. And now you have dozens of sentences, so it makes it much easier. And that's the way that copywriters is actually right. Which a lot of people don't know that it's a lot of kind of formulas that people put in along with some creativity. So let's actually get to it. So there's nine parts of your Etsy description to maximize your conversion rate and get results. So number one is your hook. You'd have some kind of word or sentence at the very beginning of your description that gets people to click to learn more information. Okay? So for example, like I mentioned back here, if we just click on one of these products here, we scroll down, right? So we need something at the very beginning that grabs people's attention like nothing else, right? And most Etsy sellers, 99.9% do not do this. So I like to use things like there's like, aren't you sick of it right there? What? Or we have another example down here that'll show you like did you know that 50, like what question mark exclamation point. Does you know if 50% of businesses fail within the first five years of opening, right? Whoa. So something to shock people, something to grab their attention, okay, super important otherwise, basically, one rule of copywriting is that the goal of your first line of text is it get someone to read? The next goal is to get them to read the next and the next all the way through. That's your goal with each line of text or copy that you're running for your description is to get the viewer or reader to read the next and the next and the next. So to give anyone even read anything we need to grab their attention. So that's super important with a hook. So it could be a statistic, it could be certain kind of language like aren't you sick of it or like, are you serious? You know what? Things like that or hey, hey you, hey you Etsy shopper and kinda like pointing at them. These type of things are really great examples of hooks to grab the attention. And it makes you stand out from all your competitors because everyone's too afraid to do this. Everyone, you know, everyone wants to play it safe and have a cute, nice, generic description. Having a description that's passionate, that's emotional, that's even funny, depending on what your product is or your brand will make you stand out. And ultimately, it doesn't matter if you stand out, what matters is getting scene and getting sales. So that's gonna help you do that. Number one is the hook. Number two is you're going to identify the source of pain. Anyone who's buying a product has a pain point. And you may think, well, someone I'm selling funny t-shirts, the person I'm selling you doesn't have pain, do they? Definitely do. They have a need that they need to solve? That need causes pain even if it's not conscious, right? And that's a whole other story, but There's always a pain point, are always a need that people have. So for example, I'm trying to find a great, funny gift from my grandfather. I want to get my grandfather the best gift. There's this pain in me that I feel that I'm under appreciated by my grandfather. I had this pain that I don't stand out as much, that he doesn't like me as much. There's pain there. And in order to get him to like me, maybe I'll buy this t-shirt. And by the way, this isn't conscious happening, this is all subconscious. So there's pain there, right? Someone's buying your funny grandpa t-shirt. There's pain there and they don't even know it, but you know it. It's kind of number one, being conscious that everyone who's buying something has a need and there's usually pain associated with that. As human beings, we're always trying to go away from pain and toward pleasure in general or argument, right, toward meeting, but meaning gives you pleasure. So toward pleasure away from pain. So keep that in mind. So because of that, number one, we grab their attention. Number two, we're going to identify the source of pain that they have. Number three, we're going to agitate that pain. We're going to describe the pain. We're going to show them that we understand their pain. Number four, we're going to introduce our product as the solution for their pain. Number five, we're going to state the main benefits of our product. Benefits features are different from each other. It's very important to understand, but they're very, very simple to understand. Features are what your product does, the colors of your product, how it functions, whatever it describes your product, like physically functionally, those are features, benefits, or what your product does for your shopper. How does it help them on an emotional level, right? That's the benefit. So for example, a weight-loss pill, it's a very easy example, right? So a feature would be all listening the ingredients, It's all natural, it's organic, it's FDA certified. It has 4.8 star rating on Amazon, it is trusted by 36 thousand customers. Those are features. Benefits are, feel confident about your body again or feel more comfortable your body than ever. Obliterate your fat, right? So this is the benefit. So here's what it does. Here's the ingredients, here's the reviews yours, whatever That's the features about the product. The benefit is, what is, what are these fat pills actually do for me? Like why am I buying this? Like why am I taking all this time to research products, put my money down Y. And if you're having trouble identifying your benefit, it may mean that you have a problem with your product, okay, so super important as well. So actually by running your description, I usually write, we always write our description before we ever launched the product, right? Because we need to know and understand our audience first before actually launching the product. And again, you don't have to do it this way. This is how we do it. Some people say that's inefficient, but that's the way that we do it on all of our coffee or our listing is written before we ever launched the product, before we even start creating the product. That's the point because we want to understand them completely and then we create our product based on all those pain points. So anyway, state your main product benefit. Okay, So what does it do for them? How does it help them go away from pain and toward pleasure? That's what the benefit is. Really simple. So what is the main benefit? Next, you're going to list your top 57 product features. Now here you kinda, first, there's this whole study on your brain, the limbic system, and your neocortex. The neocortex is the area of your brain that's basically lights up in regards to motor function, logical activity, rational thinking. And then your limbic system is much more, it's stimulated during different traumatic events or emotional events, memories, things like that. So first, in order to sell to somebody, need to first kind of knocked down the wall. Again, this is all ethical by the way. You're not doing anything weird or whatever it is, but you need to basically convince them on an emotional level first before you get them on the rational level. And a lot of people do it the opposite. They're like, here's all of our products, our features and everything here. Here's how fast the car goes. Here's all the different kind of like knobs and features and it was rated this or that. No one really cares if it's like, Hey. Everyone is like, if you get this car, your mom will finally respect to you. You'll look cool to all of your friends. They will, they'll wish, they'll have n before you write whatever, not saying that you should do this or it sounds kind of silly, but that's first and then here's why this will happen. Because it's the rate of the safety standard because it has sleek leather interior, because it has bubble, bubble ball. See how that works. One way. It's very bizarre because that's how our human brain works. Emotional first, then features. So first we're gonna state the benefit. Next, we're going to back up that benefit. We're gonna give them reason because like, okay, I'm sold on this emotionally, but I'm not sold on this rationally. You've only sold me on half of my brain now sell me on the other half. This is where you sell them. On the other half you list your top five to seven product features. The top five to seven things that your product does. Why the number five through seven is because people can only remember up to seven items plus or minus two. So between five to seven, right? Most people can only remember five to seven things. Some people can remember obviously a lot more, but in general, it's around seven. So we want to stay below that between five to seven. So otherwise you'll overwhelm people. So five to seven product features. Next, if there's any unresolved doubts, anything that's important about the product either benefits features that you haven't mentioned yet, or you want to really kind of put more emphasis on more texts. That's an area for this. Or skip number seven, right? If everything's kind of covered, next, you're going to evoke scarcity. Limited available price will go up in the future. Something. And again, be honest with this, if you're not going to plan an increase in the price, they don't say that there's unlimited, then don't say if it's digital product, there's unlimited that maybe don't say that right? So it depends but evoke some kind of scarcity that this price is scarce, this product is scarce. It's in high demand, it's going fast. Okay? And then lastly, and it's very simple, is your call to action where you want to say Add to Cart now and you want the words Add to Cart, not Buy Now or Shop Now. Why? Because there's an Add to Cart button. You want your keyword to match with the action that you want them to take. They kept by now and a lot of Etsy shoppers aren't just going on Etsy to buy one product. Most shoppers on Amazon, on Etsy on Walmart, shopping in general, you go to the mall, usually not looking for one single product. You want to go to the mall and get all of your shopping done one place. You wanna go on Etsy and get all your shopping done on Amazon and so on, right? So if you tell someone to shop now, they're actually way less likely to shop now, then if you tell them to add to cart, there are way more likely it's a much easier action to take. And ultimately telling their statistics that show, telling people basically to add to cart. First of all, just have the word Add to Cart there. That's already, if you just go back to your other Etsy products that you have already, you're already selling on Etsy. Just add the word Add to cart at the end of your descriptions on all of your listings. And you will see your conversion rate go up, maybe not a ton, but it will go up for a little bit of effort that you put in. You should see more sales and profit come in than the effort that you put in. Really, really, really powerful. You think that, oh, people already know that. They do know that they need to be told. We need to be told there's a whole study on, there's this guy who's trying to grow as Twitter following any AB tested with thousands of different variations, but basically found that when he said follow me on Twitter or follow me on Twitter, that actually had the best results than all these other headlines that he had to get people to actually follow him, right? So it's very interesting, but having the words Add to Cart, significantly more people add to cart. And ultimately by, right, That's gonna help you get more sales than having shop now or not having anything at all. So it seems a little bit complicated. First of all, it's a lot of steps. Take each 11 at a time. Some of these are only a few words long, others are few sentences. It's really simple, but when you do this, you have the right structure in the right order. You will see your conversion rate go up. Why do recommend doing for those of you Etsy sellers like us who are already selling on Etsy, make changes to half of your listings, half-year products and leave the other half the same. And then track and look at the total sales. And specifically look at the conversion rate. So you can look at the conversion rate six months before the changes and then six months after. And you tell me if the conversion rate goes up or not. Either there's a strong likelihood that conversion rate is gonna go way up from this change. So that's why I'm so excited. And an after you followed steps one through nine, AM, I'll show you an example here in a second. Then, after you've written your listing and your description and you have made sure that it's grammatically correct. You can use a tool like grammarly.com. It's a free tool and it will kind of help you spell check everything. So once you have basically your description written, it's good to go. Lastly, you want to go back in your description, look at your keyword list and just sprinkle some keywords, some of your important keywords throughout your description. Just give you a little bit more SEO juice, a little bit more searchability on Google and Etsy. Again, that's not the main goal. So that's not what we're focusing on. And if you put too many keywords in your description, It's gonna be very obvious. People gonna be like, This sounds so weird and it's actually going to hurt you more than help you. So be very light with the sprinkling of those keywords in your description. And if you're kinda worried, Don't worry about it because as you're going through description, naturally you're going to write keywords because you're gonna have a lot of texts there. You're going to be targeting their pain points. You're gonna be using the same words that they would use to search for the product. So naturally, as you write your description, you're going to include keywords. But this is just a good extra effort to make sure you're intentional and have an important keywords where it makes sense in your description and if it doesn't make sense or if it's two-fourths, then don't include it. Okay. So hopefully that makes sense. So now Okay. Who take a breather? I know it sounds like a lot. We'll go through one description here and again, you can see more. Examples here of our own actual descriptions that we create here at the digital Dalmatian shop that we literally created for you. So hope you take advantage of it. And here let's just go ahead and look at the example. So again, just to briefly recap, hooked to grab your attention, we're going to identify their pain, agitate the pain. And then as they're in the state of having all this pain and anxiety, we're going to put them at ease with their product or practice solution. Why is your product now? I'm feeling better, but I'm a little bit skeptical. Why is your product the solution? We're in state the benefit. This is how it's going to change your life. Okay. That sounds great, but I'm still skeptical. I don't believe you. My rational brain doesn't believe you. Here's our five, Here's our top product features. Oh, okay. Yeah, you're actually backing up that benefit. And then we're going to say like, Okay, and then resolve any final doubts like dang, like, I'm pretty sold on this product will hurry. You want to buy now because we're gonna be running out of stock. We're going to be increasing the price in the future. This discount won't last forever. Okay, So add to cart now, see how it just logically flows, how it kinda makes sense as a story. It's not just this random template we put together. It's based on human psychology and studies. And it works like test it, actually implement it. You'll see that it works. So anyway, now that's fresh in your mind. Let's actually work through the example. Here's our hook. What question mark exclamation point. Did you know that 50% of businesses fail within the first five months of opening. And even worse, only 40% of businesses generated more than $1 in profit last year. These are real statistics, by the way, this is not made up. This is a real description that we have only 40% business generate more than $1 in profit last year. This is true. Why do so many Etsy businesses fail? Why are so many unprofitable? This is also true. It's simple. They don't know their numbers. How can you increase profit when you don't even know what your real Etsy profit was last month. Now we're agitating the pain, right? We stated the pain. So what's the problem? So here's just to recap. Here's the hook, right? Then here's stating the pain. It's simple. They don't know their numbers, right? The problem is, they don't have an understanding of their numbers, of their profit, of their revenue, their ROI, all of this. So, okay, We're going to agitate the pain. So how can you increase profit when you don't even know what your real at the profit was last month. How can you reduce expenses when you don't have all your expenses on and off events in one single place. How can you collect to give accurate tax information but you don't even know what or where to get it. When you don't have a simple clean place that collects, enlists all of your monthly and yearly revenue expenses, cost of sales, net margin ROI for all of your products. What happens is you spent hours of time and stress trying to figure out all of your important numbers for taxes on your own after eight hours of pulling out your hair. And again, this is all agitating the pain. It depends on the product. So certain products, it's much shorter, others it's gonna be long and obviously right here is pretty long. So after eight hours pulling out your hair and crying in the corner of your room, you might figure it out. But most times as he sellers give up, hiring and expensive tax professional or service, that makes makes you do most of the work yourself. Just to tell you, you generated $0 net profit last year, ouch, stopped worrying. There is a better way. Okay, so now we're introducing a product that solution up to this point, we've been agitating pain a lot and depends on the product and how much you want to go. But that's kinda what we've done here. So stop worrying. There's a better way. Let me introduce you to the easy Etsy bookkeeping spreadsheet by digital Dalmatian. And you see what is this right here, keyword, right, really important keyword. Instead of just Etsy. Etsy bookkeeping tool, it was actually became spreadsheet was a better keyword. So anyway, this is the only entry bookkeeping template and other keyword that will easily track and show your exact revenue, expenses, and profit for every single product, every single month to keep your life organized and make taxis and absolute breeze. Boom, What did we just do hear of these steps which separately on benefits, we introduce a product or solution now around the benefits, it's the only template. It'll easily track and show your exact revenue. So if more of a feature, but the ease of use, that's a benefit to me because it's easy to use. The tool does this, it shows your revenue. That's a feature, but it's easy to use. That's a benefit to me. So easy to use as a benefit. Keep your life organized. That's another benefit. Okay, My life is organized. Reduce my anxiety. That's a benefit. Takes away my migraines, that's a benefit. Makes taxis and a breeze relieving stress, that's a benefit. Okay. It's not like what it does because it makes taxis in a breeze. Make taxis and it does, but that's not what the product does. It tracks revenue, it it collects all of your information, whatever, all this kinda stuff. And the benefit of that, the result of that is it makes it a breeze, right? So boom, taxis in a breeze, organizes my life, reduces my stress. Well, that's awesome. Now I'm skeptical. I don't believe you. Okay. Well, with this as the accounting spreadsheet, all you have to do is one, download the step-by-step instruction PDF to click on the Google Sheets link that will take you to the tool three, easily or effortlessly download and upload your Etsy sales data right into the spreadsheet and add any extra expenses if you have them. And that's it. As soon as you complete these four simple steps, these features, this is what the product does. As soon as you complete these four simple steps, the easy Etsy bookkeeping spreadsheet will automatically end cleanly. Display all of your vital sales expenses and profit information for tax season and personal business growth. This works even if you're terrified of Excel or have tried to use complicated spreadsheets are tools in the past with poor results. Why am I including this year? This works even if you try to excel. Because if we go back up here, Is there any final doubts that we haven't covered yet? Yes. When I was researching my competitors reviews, I saw that people were having a really difficult time using the tool. They were kind of scared to use it there. I almost in biased because I'm so scared to use the tool. And I found it took me awhile to figure it out. It's okay, whatever. So people had a lot of difficulty with using Excel or these spreadsheets. So that's a doubt that I haven't covered yet, so I want to make sure I cover that. Again, certain products you're going to need this other products you don't. So it's a very good blueprint or system, but don't expect every single description of sound identical because it won't, every product is different, every audience is different. But this is a very good formula. It's gonna do, basically solve 80% of the unknowing. And obviously it's up to you to kind of fill this in. But I'm gonna give you an additional resource that was super, super helpful for us. That is literally one of our biggest investment to help us make more money. But anyway, okay, so that's what we're doing, is we're resolving final doubts. Apologize. I know I'm talking a lot. Okay. This works even if you are terrified of Excel or have tried to use complicated spreadsheets are tools in the past with poor results. Still ensure that this tool is easy to use and we'll do every single thing you need it to do. Well, this full step-by-step video tutorial will show you exactly how the tool works. And then we'll have a link to our YouTube tutorial, which we do for this tool. Unlike any other tool spreadsheet, the easy bookkeeping spreadsheet is the only Etsy accounting to which tracks and enlisting all of these, right. Again, these are the additional like not really sure what includes, right, so far. Everyone needs to be sold on the key features and benefits of your product like everyone, some people need a little bit more. Every shopper is different. Some people need a little bit of information. Some people need a lot of information. So always keep that in mind. A lot of times we think someone who's buying our product, they're all the same type of person. Some people are more visual, some people are more. They like to read. Some people communicate more by visuals and some others more by text, which goes into a kind of relationships. Some people there already sold and they're going to buy. They're going through our description, they're already been sold. They exit out and they go buy your product. But some people are going to keep reading because they need more. So that's why we're adding some extra. Because some people need the extra and guess what if you don't need the extra info, it doesn't hurt because they're already off the description buying if that makes sense. So just keep that in mind. Alright, so anyway, unlike other tools or any other tool spreadsheet, the easy Etsy Bohemian spreadsheet is the only Etsy accounting tool. Again, another keyword which tracks at the sales and revenue, total units sold, product refunds, discounts and coupons, shipping expenses, fees, all the way down, right? And on top of all this, just by watching the training video accompanied with this tool, you will actually learn how to save more money on taxes every year and how to know if your business is healthy. So it's kinda like a little bonus that we had. Again. So that's kind of some people, hesitation is what's included in the tool when we solve that, we also know that there's people that are hesitant about the price because it's a little bit on the price your end, which is actually not detected very inexpensive, but it's like 35 bucks. So thinking about the price this tool pays for itself. If your time is worth, this is just kinda little sales thing. Again, I go pretty above with all of our coffee just to make sure this is a little bit intimidating to you. Don't worry, but also give you a resource that'll help you right, way better than this. So thinking about the price the tool pays for itself. If you are times where $20 per hour and you save just two hours of time each year by automating your taxes. Basically with this tool, it pays for itself. While other monthly at the accounting tools and services like QuickBooks and GoDaddy, which I know our competitors, cost anywhere from 12 to $90 per month. The easy Etsy bookings spreadsheet is only a onetime payment, which could make this the highest returning investment this year. Which is a fact because this is the most valuable Etsy bookkeeping and accounting tool on the market. This price will increase soon, which it will, because whenever we launch a new product, we start off usually at a lower price just to, you know, we don't have the reviews that are competitors have were brand new, so we have a sale pretty deep discount, get those reviews, get those sales and then increase later. So that's why. And then lastly, remember this is more than just a fancy tool spreadsheet. I'm sorry, because it's the most valuable, it's the bookkeeping. The price will increase soon. So add to cart. Now in all caps, I like to use all caps. It's up to you, but add to cart now. Okay. And then I added, just, remember this is more than just a fancy tool or spreadsheet, this product and save your sanity and your Etsy business. There's a little extra edge, but if you wanted to, you could also just get rid of that and end with add to cart now, which usually is what I do is end with that. Okay. So I know there's a lot. That's why I'm only going through one example because it already takes so much time. But you can look at the other examples on our, our example Etsy shop. And you can actually see this product as well, which is launching today on her Etsy shop. But hopefully this makes sense, makes it simple for you. Again, just stick to this. If you're worried, start small, keep it simple, keep it small. Don't worry about it. Don't worry about having all this extra language or whatever, right? The more you do this, the easier it will get. Number two, you have a system and a template that works time and again implemented. You'll see the results for yourself and then you can go with it. And this template again is available for free. You can access it in the resources section as well. And the last thing that I'll mention, so you've taught all recopy and you might be thinking, well that's pretty decent for an Etsy product. I haven't really seen that kind of thing before. Okay. Yeah, you want to stand out. So if you want to stand out on Etsy and you wanna make more sales on Etsy. If you are doing any kind of content, blog writing, YouTube content, instagram, Pinterest. You have conversations with family or friends. So you want to prove the way that you speak. You want to improve your ability to sell and make money. The single book that we've read this past year that has helped us to do that is this book right here, copywriting secrets. How everyone can use the power of words to get more clicks, sales and profit, no matter what you sell or who you sell it to. Very, very powerful book, extremely underrated. Can't recommend this enough level linked to this book as well. In the description section, you will see, in this book, you'll see, kinda see why we have structure as the descriptions this way, It's all based on data. It's very formulaic, which is very different from what most people think about copywriting as more of an art. It's a mixed between an art and a science, but it's way more scientific than people think. So very, very powerful. This will go way above. The templates are gonna help you, but this will help you with everything in life, anything that you talk or write about, this is going to help you with. Very, very powerful. So anyway, hope you found this valuable. It makes it a lot. If you have any questions, let me know, but hope you found it valuable. And with that being said, let's go ahead and get to the next video. 44. 1 Minute Etsy Product Description With Chat GPT: A magic if the best Etsy copywriter on planet earth will write your Etsy descriptions for free in less than 1 min. Now, you're probably thinking this is too good to be true. But in this video, I'm gonna show you the exact step-by-step process to use the easy free chat GBT AI tool to write all of your essays reference for you to maximize your conversion rate and completely transform your Etsy business. So sit back, relax, enjoy this tutorial. Alright, so first things first, go ahead and create a free chat GPT account. So as you can see here, I have changed it. Bt plus, which is $20 a month. But you can be the same thing with a free account. And basically the benefit that I get with chat gbd plus is that I've access to chat and GPT for that you see up here. So I'm gonna show you basically the free version which does an amazing job, and the paid version which I use, which does an even better job and show you both, we can kind of decide what you want to use with your Etsy shop once you create your free check with the T-account. Next what you wanna do is in the description section, I also have free access to the ETC description chat GBT script. So go ahead and access that. Once you have access to this Google doc, click on File and then make a copy and the top left corner to make your own copy. Basically, from this talk, we're going to copy and paste prompts into the AI tool. And then it's gonna do almost all the work for us. There's a little bit that we needed to do upfront. As you can see here in prompt number two, what you wanna do is enter in as much information about your product as possible as you see here, your product name, your target audience, features, benefits differentiation, all of that. And basically the more details and information you give to chat GBT, the better the quality description is gonna be. Because imagine if check GPT was a person, an actual human being copywriter. They're like, Hey, we're going to write a description for you, then you know what your product is. They can't write a description if it just made up, they're going to make up things to write about. So you wanna be as detailed as possible, which you would already need to do if you're hiring a professional or if you're doing this yourself to make sure all of your information is organized. So it's not really any extra work. You just wanna make sure that you do this first. So as we see here, I'm just going to use an example here. So we have, our product type is a five-year personal budget spreadsheet to digital product to Google spreadsheet. And we have more details about here. So that's what a product is. Now we have our target audience, because with their target audience, It's going to help the AI tool to then match and best relate to that target audience as possible. And senators having kind of a general audience. So in this case, it's kinda making this up. But let's say it's married women who desire to get their life and finances on track in order to achieve their life goals. Okay. So I'll just say like group. So this could be married women, soccer moms, e.g. or whatever. It might be, young single men who desire x in order to achieve why. That's a general frame that I like to follow, which you can kind of see right here on the screen. So go ahead and fill that out if you want to provide more details, provide as many as you like next for product features, this is what our product does, kinda how it functions. So describe your product. This product is a beautiful Google spreadsheet where users can input and track their life goals, their income, expenses, retirement contributions. This tool also generates automatic important calculations. You see how I'm not using proper grammar here. It doesn't really matter. Just get your thoughts down on paper and just describe it as much detail as possible. In chat u, v, t is going to be able to analyze all of your data even if you have ADHD like I do. So is to also comes with a full step-by-step YouTube video tutorial to make the tool as easy as possible, easy to use as possible, but they already get that. So easy to use as possible, doesn't really matter, catchy, but he's going to pick up on those mistakes and understand what you're trying to get across after the features we have product benefits. Benefits are, what does your product do for your customer? You can kinda think this like if your customer standing in front of you and you have to describe your products, that's okay. Our product creates automatic calculations. Envision your customer saying, yeah, So what like so what, who cares? It has automatic calculations like, Oh, well, then it shows you your important expenses for you to reduce those. So what, so then you can ultimately achieve your goals faster, right? So having your customers in your head, just hypothetically asking, So what like, hey, here's what our product does. So what? Well, because then it does this for, so what will then ultimately does this for you? Okay. And if further you go down that line of questioning of asking, so what what, what's in it for the customer, like, why would they buy it? Who cares? It's like, well, this is why you get down to the essence of it. And a real deep reason why people are buying your product. If you don't know your benefits or you don't have any, maybe your product isn't worth selling to really, really important point. So really important exercise to go through anyway. Just list some of your big benefits, like what are the ultimately reasons that someone is buying your product? What does the product do for them, right? Kinda think about their heart where features is more like their mind. So here's some examples. Mental and financial clarity clears your mind, clears your finances. That's a benefit. Mental and financial peace feeling of peace, confidence, easy to use, kind of a mix of a feature. It's easy to use, but it's easy. It's all in one. So it's a one-stop shop, it's convenient. So I can say it's convenient, easy, things like that, especially these top ones here, benefits. Again, this does not need to be perfect. That's what's beautiful about this. So just, in general, we're just trying to describe the different aspects of our products. And we're building into the AI that makes it easiest for them to then kind of spit out the results. Alright, next, after product benefits, what makes our product better than all the other options? Again, if you don't have a product that's better, why are people going to choose u? So it's important to have this and then you should know exactly what that is. So this tool is better than printable paper planners because it uses less paper. It's better for the environment, makes automatic visuals, it makes tracking weight easier, it's cheaper, et cetera. Okay? And we know that our competitors, our paper products or digital downloads. And also we're competing with other Excel templates and Google templates. So what makes us better than two types of competitors? We already know why we're better than paper competitors. What makes us better than these other Google spreadsheets that are similar to us? Well, it's more beautiful versus ugly and intimidating spreadsheets. It includes features and functionality that no other spreadsheet does. The contract. Five years of income and expenses where everyone else is just one year. It's way more comprehensive. That's what makes us better in general. And then to the last section here are other important notes. So is there anything important or unique about your product that you want to make sure is in your product description. Every product on Etsy is different. So we wanna make sure that those unique kind of differences, we have a section there for it. So in this case, this product is a digital product, so customers will not receive a physical product. This is important to note, so we don't upset customers. And then that's it. It's finished. And then we have the rest of the prompt here. So just kinda filling out your differentiation, other notes, benefits, features, target audience and product name. Fill out as much detail as you like. The more the better. Once that's done, I'm gonna show you how the magic happens. Okay, so first thing we're gonna do still here in the Google Doc. Go ahead and Command C to copy all of this text here in prompt one. Next we're gonna go to chat GPT, click on 3.5 here. That'll just be the default if you're using a free account anyway. Here in the middle right, we have sent a message click here and hit Command V to paste and then hit Enter. So we're basically copying and pasting over. And basically what we ask this paycheck GBT, What's the difference between a well optimized high converting Etsy product description and a poorly written, poorly organized low converting Etsy product description. So what we're doing is we're priming the artificial intelligence. We're having it kinda understand, Okay, we're gonna talk about product descriptions. What's the difference between good and bad that makes the AI think, okay, When they asked me to make a good, I know the difference between good and bad. It seems kind of redundant, but just follow the process. And this works super well. So that's step one. We just prime the DAI and as you can see, we have a description of what makes good. That's the descriptions different from poorly written and optimized as the descriptions. Alright, so you can read through that if you'd like, but we'll go ahead and move on and get her SEO description created. So far, all the work that we put in is basically just creating a free account and filling out our product information, which we probably already have. Next we're gonna go here, command Shift and Command C to copy all of the text here under prompt two. We're gonna go back to chat GBT here and send a message in the same chat right here. Just Command V to paste and hit Enter and watch this. What we're asking is for chat GBT. So based on all the information, act like you're the best at the copywriter on planet Earth and write us the best highest converting Etsy product description known to mankind that will excite readers and pulling out their credit cards and immediately purchasing. It's very important to be descriptive about the type of copy, but a type of description that you want written. If you've just told catchy VT, Hey, write me a good Etsy product description. The results aren't gonna be good. It's going to be very plain and boring. But using this type of language, which is already done for using the copy and paste. Everything is done for you. You don't need to do this. We can tweak it if you like, is helps you kind of create this. So as you see, as I was talking, you see how fast this was literally within seconds, this tool generates your Etsy description and look at the quality. So looking to take control of your finances and achieve your life goals, look no further than our five-year personal budget spreadsheet designed specifically for married women who want to get their lives and their finances on track. Our beautiful Google spreadsheet makes it easy to track your income, expenses, retirement contributions, and more with automatic calculations and a full step-by-step YouTube video tutorial. Our five-year personal budget spreadsheet isn't just easy to use. It also offers a range of benefits that will help you achieve mental and financial clarity piece and competence with all-in-one functionality and the ability to track five years of income, expenses, retirement goals, and more. This comprehensive tool is the only one you'll need to achieve your financial dreams and so on. You get the picture here. You can read through the rest. This is really good quality. For me still, it's not perfect. It's really good. And what you can do is after you read through, you're like, okay, this is good to go, go ahead and throw it in using your Etsy listing. Literally have your professional entity description in seconds. It's amazing. What you can do is if you're not fully satisfied, is, and we go back to the Google Doc, scroll down to prompt a number three. Please rewrite this description with x, y, and z changes. So if you want to add anything, remove anything, change anything, You know, it's up to you. You can write that in this prompt and then just copy this from the Google Doc and then paste here, like e.g. will say, thank you, chat GPT. This is great, but make it more. Sally. Make it more Sally. We want it more sales. I say salesy, a made-up word, but wants to be more sales you we want it to be more convincing. I think it's great as is, but just as an example and we'll see what it does. I hit Enter. And look how quick this is moving. You see the difference. You can go ahead and compare this and pause the video. And then I'll scroll up, pause the video here and look at the difference between the two. You can see that it does sound like a salesperson kinda wrote this. So whatever you want to do it, you want different tonality, like make it more feminine, make it more masculine, make it more Selye, make it less salesy, whatever it might be. You can ask IGBT and immediately they'll make that change. How freaking cool is, is I hope this is blowing your mind because this is amazing. And I'm going to take it a step further here. Here we're not done. So that's it for the exit description side of things, very simple and straightforward. And you can do this for free using GPT as of now. Now, anything can happen like literally the day after I post this video, chat GBD could be only paid. Now, I do pay for a chat GBT Pro account. I'm actually about to show you the exact same process with chat UP T4, which I believe doesn't even better job. And I'm gonna show you the difference to see whether it's worth paying for or if the free version is good on its own. So here's what we're gonna do. Go up here and click on new chat. Then from here, if you have the pro account, which is right now $20 a month, very much worth it. I'm gonna select chat you B24. And as you can see, 3.5, it ranks really well for speed. Catchy be T4 is low on speed. It's still very fast, but it's extremely high. And reasoning and conscientiousness is very more human-like and the ultimate results are better. And let's go ahead and run through it to see. So click on Chat UP T4. Now, this is gonna be analyzed by the upgraded AI that shattered beauty has. We're going to head back to the Google Doc again, go through the entire process just as it is. I'm going to Command C, prompt one, go back to chat, you beauty and Command V to paste hit Enter. The exact same process as before. And as you can see, the process is a bit slower, but still very fast. This is faster than any human could be typing, and this is the slow version. There's still great. You can also look at the response that chat GBT gives in the 4.0 versus 3.5, you have more bullet points and 3.5 had, and that's ultimately going to play out in a description. So I'll go ahead and let this run and we head back over to our Google Doc to prompt number two, the exact same prompt that we use before. No changes. Copy everything. Back to chat CBT, and Command V to paste and hit the Enter bar. And then we're going to see, let this run for a little bit and see the end result and compare it to charge would be t 3.5. We're back on. And here is the final result that chat GPT created for us. So introducing the ultimate five-year personal budget spreadsheet, transform your finances and achieve your life goals with unbeatable competence. And as you can see, more use of emojis here to make it pop a little bit, which I really like. And I personally use emojis in my own SE, product descriptions. Are you a married woman who craves financial clarity and a foolproof roadmap to achieving your life goals. Look no further, are beautifully designed five-year personal budget spreadsheet is the perfect on one tool for taking control of your finances, planning the future, and creating the life of your dreams. Say goodbye to stress and overwhelm and hello to a fresh start with financial peace and confidence. That is not bad at all in kinda continue reading. And something very obviously you notice Aside from the emojis is how chat should be. T4 actually breaks out the information to make it more readable. And there's actually more information in detail here. And in general, you want to have a longer description then a short description, because the longer description is going to contain more keywords. And number two is going to have more chances of convincing a shopper to ultimately buying your product. So let's go ahead and pause here. I'll scroll up and pause here as well. This isn't kinda, kinda see the entire description laid out. If we go back here to our chat GPT-3, 0.5 conversation. We can see here in the top of the chat on the left-hand side, click on that. We see our original description. So you can see a lot less emoji is a lot less broken out and shorter overall. Still a very, very good description. It's still better than the majority of Etsy product descriptions. But as you tell, 4.0 does a much better job overall, really, really powerful. And whether use the free version or the paid version. The ultimate result is Etsy descriptions written and literally less than 1 min that are better than 99% of other Etsy listings done for you. And the one downside to using an AI tool thus far is I've tried to work with chat GBT to automatically have it include important keywords in your Etsy description. Because as you know, it's very important to have your top search most relevant keywords in your description. Because that's gonna help you rank on Etsy, etsy search as well as on Google search. So unfortunately, for whatever reason doesn't do the best job of taking keywords and putting them into the description. So the only last thing aside from just reading through this, make sure after you read through and that everything sounds good. Go through your keyword list and where it makes sense, kinda substitute certain keywords for keywords in your keyword list. Just kinda make sure that those keywords as many as kinda make sense that are naturally flow, put those in throughout your Etsy description. And that's going to also help you increase in keyword rank. If you're not already doing that, that's a huge missed opportunity for a lot of Etsy sellers. So make sure you do that. And once everything looks good, just kinda as a final measure, what you'll wanna do is copy that description here. Then what we wanna do is paste into a plagiarism checker. So I can just do plagiarism checker online. Hit Enter. So I use this tuple checker before. And then what you can do is either upload a file or paste. And basically just make sure that you check for plagiarism. In most cases, as you can tell, this is a very unique description, but just as an added measure of safety, you want to make sure that chat GBT isn't copying any other information. In my experience so far that has not been an issue whatsoever. There always be some little minor plagiarism detected, even if there's no plagiarism there, but just a final additional measure. So regardless, like 90% of the work is beautifully done. You don't need to hire somebody and it's better than what you could do and even faster. All you need to do at the end is kinda added some keywords in there. Check for plagiarism. And when everything's good to go and copy and paste this into your Etsy listings and move through much faster than you were before. 45. Step by Step Etsy Tags Formula: Welcome, welcome, welcome. In this video, we're gonna be covering Etsy tags. So what are they? How to create Etsy tags, where they go? And ultimately, best practices to help you get seen by significantly more shoppers with the maximum number of shoppers possible and ultimately increase your sales. So first of all, what the heck are Etsy tags? So Etsy tags are basically keywords that you input on the back end of your Etsy listing that Etsy is algorithm reads and helps you with keyword ranking. These are specifically designed to help you with keyword ranking that are extremely important. Etsy title and your Etsy tags are the two most important elements of your Etsy listing to get seen on Etsy as well as also on Google. So very, very important to optimize these correctly. And the majority of Etsy sellers do two things that are terribly wrong. That is drastically reduced searchability. And we're gonna make sure that you don't make those mistakes. But as long as you follow the right formula, this is actually very, very simple. Once you have your master keyword list that you use to optimize. Okay, So that's what Etsy tags are. As you can see and read from Etsy his own words is that Etsy prefers you to have long tail tags. These are basically you have 13 total tags that you can use. That's it. Nothing more. You want to make sure you, number one, you use all 13 tags. And then number two is for each tag, you have a maximum of 20 characters, which isn't a lot of room, but you want to make sure you fill up as much of that room in general as possible. What most Etsy sellers do, the two things that they do wrong as number one, they don't use their tags at all or only use, they use less than 13. If you have the room, use it. It is only going to help you get searched. And it's so critical to maximize every single one of your tags. And then number two is that they only use one word per tag. You want to use two to three words per tag. And I'm gonna show you exactly how to do that. So that's what Etsy tags are. If you go to edit a Etsy listing. So we're here in editing, scroll down on the page, pass the description. Then you'll see the tag section. It says optional. It is optional, but you need to do it. It's very, very important. And then here you can enter in the tags that we're going to show you next. So to give you a real example, I'm actually going to give you a real example of a product that we are literally in the process of launching right now. This is a product, it's a bookkeeping tool for Etsy sellers. So using this example that you can kinda see and really understand well. So here on the left I keep it really simple just to keep it as clean as possible. And this is the exact workflow that I use. I like to use Google Sheets. And basically the first thing that I do is put in my keyword list, copy and paste it into a Google Sheet. And then next to it, right next to it, I want to have my Etsy tags list. I'm going to have 13 tags. Okay? So what we do is here for this keyword list. So we have our keyword list here, okay, here's all the keywords that we have. We want to try to fit as many unique keywords, as many unique keywords into our tags as possible. And we'll show you how that works. But again, like I said, it's actually pretty simple because you don't have a ton to work with. You're just going to do the best with what you have. And following this formula should be very simple, but the best Strategy possible. So first we have, as you can see just from the keyword list, we have bookkeeping for Etsy. Etsy bookkeeping accounting software for Etsy, etsy expense tracker at the sales tracker, Etsy seller Excel template bookkeeping for Etsy sellers as the accounting and so on. You can kind of read through if you like. As you can see, some of them are very similar. So we have like Etsy bookkeeping and then bookkeeping, Etsy or bookkeeping for Etsy, very similar. So our goal is not to just for example, what some sellers will do is they'll just go here, copy this, go over here, paste, boom, there's my tags. The tags I'm going to use doesn't work as well. That's okay, but there's a better strategy, so I'm just gonna go ahead delete that. Here's what I'd recommend. So what we wanna do is use as many unique words as possible. So we're gonna go down this list and just kinda keep track. So first we have bookkeeping for Etsy. And then what I'm gonna do is open up a another tool here called letter count.com. This simply tracks the number of characters to make sure that I'm staying under that 20 character limit. So for example, I'm going to copy this bookkeeping for Etsy, going to go over here, I'm going to paste. Perfect. So our first keyword here, bookkeeping for Etsy, that's within 20 characters. So I'm gonna go ahead and just copy and paste this over because it's one of our top keywords. So we want to make sure it's included and it's within 20 characters, so we're good. Sometimes if it was like, let's say it was this, it was bookkeeping tool for Etsy. That's 25 characters. So we have to strategically reduce it down. So maybe I would do bookkeeping tool are then bookkeeping for Etsy, it'd be two separate tags for that one word. And I'll show you in a second. So bookkeeping for Etsy, that's within. Next we have Etsy bookkeeping. So bookkeeping, the word bookkeeping and Etsy are already in one of our tags. So I'm going to skip over that because again, we have so many keywords, we want to fit as many keywords as possible. If you have a shorter keyword list, if you only have a few keywords in your keyword list, you know, let's say 13 keywords in your keyword list, then you could use potentially those 13 keywords for your tags. But we have so many keywords here, which is mutually going to be the case that we want to put as many unique in. Because if we don't have, for example, like Etsy, I'll just make this up at like Etsy accounting tool, right? But we have Etsy bookkeeping entry bookkeeping tool, bookkeeping tool for Etsy, bookkeeping for Etsy, it's all related to Etsy book-keeping than when someone types in Etsy accounting or Etsy seller spreadsheet or Etsy Excel spreadsheet. We're maybe not going to show up even if we have an inner tags and title and description that can kind of help. We want to maximize as much as possible. We want all of these keywords in our title, our tags or description, right? Or as many as possible within reason. So we want unique, okay, That's the key here. That makes sense. If you have questions, let me know. But alright, so bookkeeping for Etsy, but we have that, we already have bookkeeping Etsy and a tag. So bookkeeping or skip over that. Next we have accounting software for Etsy. So I'm going to copy that, go over here to the letter count tool. That's 28 characters, it needs to be 20 or less. So I need to cut this down a little bit. So where should I cut it down? So sometimes what I do is I'll just cut this down and use that as a tag. Or I'll create two tags for one keyword, okay, to make sure that it's represented through those two tags. We have accounting software for Etsy. So I would try it. Let me try this. I would try Etsy, etsy accounting software, count the keratin. See that's still 24 character, so it's still too long. So what I would do is something like what I have here, which is Etsy accounting, right? If we just type in Etsy accounting and hit Enter 15, so that's under 20. So I'm gonna do Etsy accounting because I can't fit all of this in. I need to kind of narrow down the most important two words or Etsy and accounting. If someone types in Etsy accounting into Etsy, I want to show up my product is relevant to them, so I want to make sure that I appear. So that's why we have bookkeeping for Etsy. Good. We're good to go there. Etsy accounting, we're good to go there. And again, this isn't a perfect formula. It's gonna be a little bit of an art here. There's no like hey, something or what should I do in this case? It's going to be the best of your ability. But again, the key here is maximize each 20 characters and each of them should be unique, right? That's it. It's actually very, very simple and it can go really fast. So at the accounting, okay, Next we have Etsy expense tracker. In this case, let's just say that this wasn't as relevant for this product. That's what I deemed as someone typing Etsy expense tracker. Our product wasn't really more for expenses is for not just expenses is more for overall accounting, bookkeeping, things like that. So anyway, I just deemed based on search results, this wasn't really relevant for us. So I kinda kept going down. Then we have Etsy sales tracker. So that's the sales tracker. I'm going to copy that. Paste it in here. 18 characters, perfect. I'm just going to copy and paste as is. So if you can copy and paste as is, That's the best because that's the actual keyword data that you have. You want that exact keyword you're going to help rank for that than if it was kind of in a different order. So that's good. Keep going down. Etsy seller Excel. So this is an Excel spreadsheet, so we're going to ignore that, right? So that's why I'm kinda keep going down bookkeeping for Etsy sellers. We already have bookkeeping you, so we're going to keep going down. And we're going to keep scrolling down. And we get down here to this keyword, which is GoDaddy Bookkeeping for xy. So that's a new one. We have accounting, we have sales tracker, seller template, and so on. But here we have GoDaddy Bookkeeping. The keyword is GoDaddy. You may be thinking, so this is also a reason I use this example for this video is some people actually asked, Well, hey, can we use competitors terms in our tags? And the answer is yes, you can. And what's really great about this is so certain keywords of your competitors brand names. For example, there's one competitor that we have. And all of their traffic that we've seen to ask because they don't have very good images, very good title, but they still sell a lot on Etsy. It made me think why is this seller doing solo on Etsy when they don't follow our criteria though they don't follow the tags process, the title and all of that. And we realized that a very large Instagram following, right? So they generate a lot of traffic from Instagram, and that's why they don't have as great of a title or whatever, because most of their sales are not coming from Etsy search, Google search from Etsy ads. It's coming just from Instagram. So I, okay, so we know that a lot of people are coming from Instagram and then going to Etsy and typing in their brand keywords to find their product and our product we believe is actually better than theirs. And I actually had a better price point. So using, just using common sense, we know people are coming off of Etsy typing their brand words. We can't put their brand name in our description. We can't put it in our title because that would that would actually be infringement because you're basically lying and saying that you're that brand, right? I can't put GoDaddy and my essay title because I'm not GoDaddy, that's, that'd be infringing, but you can put it in your tags. So don't try to force this. If you see a competitors keyword come up in your keyword list, that's a great potential opportunity to put that in there. You just have to think, if someone types in this brand keyword into Etsy, how likely are they to buy your product? In this case, we believe that they're very likely to buy the product if they have GoDaddy Bookkeeping because we believe we have a much better tool and way less expensive. So we went ahead and put that in here. Right? And you'd be surprised. You're saying, Well, aren't people just typing this on Google, GoDaddy Bookkeeping? There's actually a lot to type it on Etsy as well, right? So it's really powerful. So anyway, that's just a little side note about competitor or other brand words. If someone types of n, What's great is a lot of sellers don't use those in their tags. So what'll happen is when someone types in GoDaddy Bookkeeping, you might see GoDaddy products or whatever. Or in this other case, you might see your brand competitor right up there. And then you'll see your listing right exit. There's they'll still get more search volume because they haven't in their title and the description other places. But you'll show up as number two. So when someone types for your competitor, boom, you show up right next to them. That's really powerful, especially if they're a really big competitor. If they're just random competitors that you have that no one's searching for them. If all of their sales are coming from Etsy search. Don't have really strong Instagram, Facebook. Look at their social media accounts. If they don't have strong social media than their sales are probably coming from Etsy, which is the majority of settlers are coming from Etsy. So in that case it's like, okay, I'm going to get ignore them because people are searching for their brand. People don't even know their brand. But this other competitor, everyone searching for their brand. So when included there. So anyway, little side note about brands. Same thing here with Wave accounting for Etsy, right? Oh, and if we go here, GoDaddy Bookkeeping, Etsy. So if we Command B to C and Command V to paste, we see that GoDaddy Bookkeeping Etsy is too long. It's 24 characters, it needs to be 20 or less. The key here is GoDaddy Bookkeeping. Not really GoDaddy Bookkeeping for Etsy because we know that people who are searching to spawn Etsy, if I just type in GoDaddy Bookkeeping, they're looking for themselves, right? For Etsy seller. So that's why we reduced it down to GoDaddy Bookkeeping. Same thing with Wave accounting, right? If we keep scrolling down, we're down here to Etsy accounting tools. We have, if we saw this up here, we had Etsy accounting software, Etsy accounting spreadsheet, but we haven't yet used the word tool. Okay, so we've spreadsheet, we have Tracker, template, right? But we don't have the word tool yet, as you can see here from all of this. So we want to make sure that that tool is in here. And we see that the word tool. If we go back down where we go, there we go. That's your sales at the accounting tool, that the word tool is the first time it's shown up on our keyword list. It shows up next to the accounting, right? So instead of like Etsy bookkeeping tool at the accounting tool, Etsy seller tool. Now it needs to be ETC, accounting tool because the word tool first showed up on our list next to Etsy accounting, if that makes sense. And again, you can really overthink this. You don't need to keep it simple, right? I tend to overthink things. That's actually where I feel my specialty is and I have a huge passion for keyword research, keyword optimization, I could actually make this way more advanced and just causes more advanced is actually means better. So don't second guess yourself, just go with your first instinct to keep things simple. So we're going to copy this, paste it over, see the characters 21, character at the accounting tools is 21. So what am I do? I want to take off the word, the word s, because you should still get ranked for plural and singular with Etsy. So don't worry about having Etsy counting tool, Etsy accounting tools, singular and plural. That's a waste of space. That's a huge waste of space. Just have one singular or plural if the keyword from your list is in plural and you can fit it, use it. That's great. If it was like Etsy or let's just say it was this, this was our keyboard was accounting tools. I would leave it as accounting tools. I wouldn't put it in singular because there's enough characters, but because in this case there was not enough characters, I'm just taking off the L because that's the least valuable part that I can reduce that keeps the search volume. So continuing through our list, we have bookkeeping for Etsy, we have GoDaddy Bookkeeping Boot don't have anything with bookkeeping and then either like spreadsheet or template, right? So we wanna kinda have those combined. So we have Etsy bookkeeping template. Okay, I'm going to paste over here Twenty-five, so I need to reduce this down. So we already have Etsy bookkeeping, GoDaddy Bookkeeping, so weird to have that covered, but we don't have bookkeeping templates. So bookkeeping with either the word template spreadsheets, something like that. And want to make sure we searched for that, show up in search, getting rid of Etsy that reduce it down to 20. Perfect. So we have bookkeeping template and we're almost done, as you can see with our keyword list, we keep going down. Next we have Etsy, profit and loss. So that's the profit and loss spreadsheet. Already know that's going to be too long, but I'm gonna go ahead and copy, paste that over just to kinda see 32, right? So we already have the word spreadsheet and template all of that, but we don't have the word Etsy, profit and loss. So let's get rid of spreadsheet, which is pretty long, and that brings us down exactly to 20, which is perfect. So we're going to use Etsy profit and loss for our tag to get as much in there and lasts pretty much. All we have left is Etsy sales tool. We have at the profit, at the accounting, at the bookkeeping, at the spreadsheet at the template, right? But we don't have Etsy sales tool. Okay? So what we're gonna do is just this paste over 14, perfect, is under 20, great. And the end, alright? You want to make sure that you have 13. So as you can see here, exactly 13. Each of them is under 20 characters, but is as many characters as possible within that 20 characters, I'm giving your keywords obviously, so I'm going to be shorter than others because you want to use those exact keywords. But if you can't use the full keyword, which is going to be probably most cases. You wanna kinda cut it down a little bit and just take the essence of it. Either just cut it down for one of your tags or kinda have two different tags. So it can be Etsy, bookkeeping and then bookkeeping spreadsheet, right? So it's Etsy bookkeeping spreadsheet is the one keyword. You'd have, Etsy bookkeeping and then bookkeeping spreadsheet to tags from that one keyword that makes sense. So again, there is no perfect, there will always be dispute on how to do this exactly. It depends on the product. But the key here is at the end. As many of these individual words that exist in our keyword list, there's a good amount of those individual words that exist in our Etsy tags. There's a huge overlap between, if we just look at the individual words, the words etsy isn't our keyword list, it's in our tags. The word bookkeeping isn't our keyword list and center tags, accounting and our keyword list, inner tags, sales, the word tracker, the word template, that word spreadsheet, the word GoDaddy, wave, profit, loss, tool, sales. All of those words that are in our keyword list, which is the majority of words are also in our tags. So that's perfect. That's key. So once that's done, again, it won't be perfect. There's always gonna be more keywords that you wish you could shove in. It's not going to work out perfectly, but this is the best way to go about it, and this is going to absolutely maximize your results. So once you have this list created, go ahead and head over to your Etsy listing. Scroll down, click on Edit, scroll down to where you see tags and go ahead and add. Make sure it's up to 13. They're all within 20 characters and you are good to go. And now your Etsy tag section is absolutely optimized. If you have existing products on Etsy, go ahead and do this now, it'll still take some time to get search results from this, but you will absolutely should see your sale percentage from Etsy search go up drastically because so many Etsy sellers get this wrong. So this gives you a competitive advantage against all of your competitors. So I hope you found this valuable. Of course, if you have any questions, let us know in the comment section below. And that being said, let's go ahead and get to the next video. 46. Optimizing Your Shop From Head To Toe: All right, Time to optimize our Etsy shop. So here from your shop manager page, you can go here to your Etsy shop and click on the little pencil icon. Now you're going to see all of these different sections that we can start to play with, starting with the banner. If you click here, you're going to see all of the different options that you have for your Etsy shop banners. So if you select different ones, you're going to get the preview. So there's the bigger banner, the mini banner or none. And if you had your xy plus account, you had a couple of more options. So in my case, I'm going to go with the bigger banner. And Etsy goes ahead and tells you the minimum image size and the correct proportion. So I already went ahead and created my designs in Canva and I've downloaded them in, renamed them. And I also added important keywords in the metadata of those images. So just like we did in our product images when we were optimizing our listings, I went to had repeated the same steps for all of the images and photos that I'm going to be uploading to my shop today. Alright, so here you can click, let me move myself out of the way. Here. You can click on Done, and then you're going to be able to add an image. Okay? So because I don't have a lot of products yet, I wanted to use this space to convey the biggest benefits. To convey the biggest benefit that customers would get when shopping on my Etsy shop. So I created this creating memorable experiences banner. And with this play on words to where they can change the feeling or the type of experiences that they want to create by having that line in the handwritten word memorable. So I'm really happy with it. I'm going to go ahead and click on save. We're going to move myself back. In just as we did with the images. I've used similar fonts to at least what I'm so far using with my, with my product designs as well at the type of styles that I want to be carrying from all of my brain. The next place we're going to be adding something is going to be the shop logo. And I went ahead and created a quick logo. Maybe I'll be changing that later, but I've already created an optimize, optimize that with keywords as well. So you can just click on the little camera icon here and then choose a file. Me, it's going to be this one. Awesome. So a uploaded, well, I'm just going to click on Save. Here. You could maybe adjusted if maybe you had a logo that was rectangle or vertical and you could, you'd be able to adjust it to fit the Squarespace so it looks good. Actually, I just remembered that I had created a different design for my banner with the green word to in order to match my logo because I really like that brand consistency. So I'm going to change it by clicking here and then adding an image. Awesome. Now I can save it. And now I'm keeping the greenery consistent, not only with my logo, with my banner, but maybe I'll start incorporating this leafy and the green in all of my main photos, or at least in some of my product photos. So I like that. The next thing that I'm going to do is to add a profile photo, because as I mentioned before, customers connect with people. They don't connect with brains. So it's really nice having the face of someone and people get curious and they like supporting people. So I'm going to add my profile photo here. Choose a file. Awesome, Looks good. Okay, The next thing we're going to optimize is the shop title. So right here you can click and add a sentence that describes your shop. So we're going to add OK. So I went ahead and put unique party principles for all life celebrations. Because as we started expanding our product lines, we want to start offering things in different categories, maybe baby showers, graduations, things like that. So I wanted to be broad with my title. But if you're going to be focused on just one niche, be sure to write this here because that's going to help with your Google search optimization as well. But here I wanted to make sure that I at least had this big keyword, which is party printables. So this is good to go for me and then I can go ahead and save. Next. It's the featured area in even though I only have one product, I'm going to go ahead and choose it to show its features because it shows up different to customers. Because it shows up differently in a bigger size to customers who come to my shop. So the only option that I have because I have the xc standard account is the standard grid. So I'm going to go ahead and choose Done. And it automatically populated with the only product that I have. So I'm going to save. And then if you keep going, Here's the way you would add any shop announcement. So if you're having a sale or if you want to put instructions or anything like that, you can come and add here. So right now I'm not going to put anything the updates you can do via the app. And then if you come here to the about section, you can add some photos about you, about your shop. So I'm gonna go ahead and upload some photos of me and my husband so people can get to know a little bit more of us. So I've uploaded for photos of us as well as us with friends and things that we'd like to do. And then I added these captions so people could connect a little bit more with us. So I said height, where Sumner, an alley, Hobart, a husband and wife team who love to celebrate life. When you, we're not working on our businesses. You can find as all around the world the seeking adventures, while we love most is to share these adventures with friends and family. And that's why we love parties and gatherings. Thank you for supporting our Etsy shop and we wish you a fun and memorable part is with your loved ones. So I wanted to take the opportunity to tell people a little bit more about us, but also tell why we've created this Etsy shop and also thanking them for visiting our shops and buying our product. So I really liked this opportunity to connect with customers. And then next, I already went ahead and added a headline which was memorable parties with fun and unique principles. And then right underneath that, you can add a story headline to tell a little bit more about your business specifically, and then some texts as well. So I highly encourage you to use this opportunity to use some keywords from your keyword list that you've gathered can tell people a little bit more about the products that you offer. So let me try it out. Okay, So I wrote memorable parties with fun and unique principles. That was the quick storyline that I want people to get from the types of products that we sell. And then I added a little bit of a description about us using similar tactics as I did when optimizing my listing and the listing description. So I wrote one to make your next party 12. Remember, don't leave it to chance and guarantee a fun and one of a kind party everyone will enjoy with our party printables. We offer digital downloads for all kinds of celebrations, including, and then I used lots of different keywords of the different parties. We plan on creating products for it. And I also added feel free to let us know if you have any party principal ideas you'd like us to create. So we giving them the chance to actually tell us the products that they want. And then lastly, the call to action. Get your party printables today and enjoy creating new memorable experiences. So I'm happy with it. And then if you keep scrolling down, you'll be able to, to link your website and social media accounts. And right now, we don't have it, but it's very straightforward. You just have to click on the plus sign and then make the connection by using your login information. And then here, if you wanted to highlight different people on your team, you have option for us. It's pretty straightforward and I, I've already done that here on the About Us section, so we're not going to be doing that. And then if you keep scrolling down, we have this shop policies. So here you can write your own shop policies and make it exactly the way you want. Or you can use Etsy standard template so you can either edit whatever they are offering new or publish shop policies, but makes sure to especially pay attention to the returns and exchanges in see if you're happy with those options. If you're not, go ahead and edit these options for me, I'm going to go ahead and publish as is. So just click this button right here. Wonderful. And lastly, as I said, you have the opportunity to add a frequently asked questions section. And I would highly recommend that you do that to avoid any misunderstandings and also to put some important keywords as well. That's another way to optimize your shop. For me, I'm going to wait until I have a few orders to see what type of questions most customers actually have because I have not sold these types of products before. So I'm curious to see some of their experiences and their issues. And then lastly, you can add some contact information if you want customers to be able to contact you. So you could just go ahead and add it here. For me. I'm done. I'm I'm happy with the way my shop looks. So you can just go ahead and then view your shop. Hey, I'm super excited with how the Benner looks and how my branding is coming across. You can see the feature items here. And because I only have one product is repeated. And if I go to the bachelorette party, it's also only going to show just one item if I go back to All. And then down here, the about design which I love. So there's this slider showing all of the different photos about us with the caption down here. Then the about section. I love using emojis because it entices people to read. And I love the sparkles because it gives this party and celebration for you. So loved this. And then at the very end there's the shop policies and the footing. So I'm happy with how my shop looks for now and be constantly coming back to optimize it and making it as good as possible for the customer experience. Obviously, as I start to launch more products, I'll be updating the featured items, so I'm really excited for that. And I hope you've found this video helpful. And if you have any questions, be sure to leave those below. So let's go ahead and get to the next video. 47. Welcome To Etsy Marketing & Advertising!: Hello and welcome to the ETC. Advertising and marketing module of the course. My name is Lauren Hobart, I'm alleys husband and I manage all of our own Etsy advertising and marketing. And in this module we're going to share all of our secrets with you. And specifically what we're going to cover is first Etsy advertising. So utilizing the ETC ads platform to ultimately increase sales and profit on Etsy. Second, we're going to cover simple and profitable Google search ads. So being able to identify and capture customers that are on Google and direct them to your Etsy shop and ultimately to profit from them. And then lastly, Pinterest ads specifically for Etsy. And we'll be adding an updating this module as time goes on with even more tips and tactics. And without further ado, let's go ahead and get to the first video. 48. Best Strategies To Grow Your Etsy Shop: Marketing your shop the right way is the key to maximizing your Etsy shop potential. So here are some ideas for you to consider when thinking about the growth and marketing of your Etsy business. So first, in this CNH, social media is where everyone is on a daily basis. So if you want to find your customers, Be sure to be on those platforms as well. As we mentioned during our branding and niche exercise, you, when analyzing your potential customer, your customer avatar, try to think on which types of platform, specifically social media platforms they're going to be. The majority of them might be on Pinterest, on Instagram, on Snapchat, on Twitter. They're very different types of social media platforms attracting different types of personalities that could match really well with your brain and new types of product or not. So first of all, I would actually encourage you to heavy presence on as many social media platforms as you can, even if it's just setting up shop as I like to call it. If you just create an account, have some information about your product on your bio, have maybe even just one post, just one thing for people to find you. A few customers actually looking for you, or if they're looking for what you're offering on their social media platform, even if you cannot be active on that platform on a daily basis or a weekly basis, just set up shop so they can easily find you. And hopefully there will be an option for you to have a link and for them to find your Etsy shop through the social media platform. So social media platform is definitely key creating content. You can use Canva to create lots of different types of content. It could be product images or it could be, you know, like things that refer to other interests that your audience may have. For example, let's say, as I mentioned, if my audience is planning a wedding in my product is bachelorette scavenger hunt. I guarantee that if they're interested in that product, they're going to be interested in other things. A wedding related, it could be wedding means, it could be inspirational quotes. It could be wetting, design, party inspiration. So you don't have to constantly just post about your products. You could actually create a whole brand that attract your customers in different ways by giving them value through entertainment, through information, and then by offering them your product, which is also value to them because hopefully your product will solve a problem that they have, a craving, a desire that they have, as we mentioned before. So social media is definitely key to marketing and growing you Etsy business. Next, influencer partnership, similar to social media, is so, so powerful. If you find the right influencer, your sales could simply skyrocket like never before. There's tons and tons of examples that I've heard before. And we've experienced this with our own business. We literally just contacted someone that we knew we would be probably wanting to use our product. This was a physical product. We sent them a free product and they just literally posted and tagged us under Instagram stories. We saw a huge spike. I think our sales tripled, if not more, on that day. So what you can do is look for influences and honestly it doesn't even have to be huge influencers. They could be micro influencers as well. So maybe on Instagram, Metrics, between like three thousand and ten thousand, I would call them micro influencers. And you can reach out to them, just offer them a free product and tell them to reviewer or tell them to tell you what they think. And a lot of times this is not only going to give you a boost in sales, but also it's going to give you free content that you can repurpose on your own social media platforms or even on your product listings. So there are tons of tutorials and resources depending on the platform that you're looking for to find influencers and the best strategies. If it's Instagram or Pinterest, or bloggers or YouTube, vloggers or video creators. So be sure to research that because as I said, is a really powerful strategy. And just as a tip, in our opinion, the best types of content that you could have out there are content that are going to stay there for a long time. So yes, Instagram can be amazing and you can have great boost of sales. And there's lots of influences that have an amazing reach with their accounts. But types of contents such as pins, blog posts, YouTube videos, those are types of content to have a longer shelf life. That means that the influencer or you will be posting something like that and then months from now. So people could still be finding you through that content. Where, for example, with Instagram posts, if someone posts something today in a month from now, I would highly doubted that someone's actually going to see that content. So just keep that in mind when investing in social media marketing, in influencer partnerships. Next, we've already mentioned this, but I had to say it again, product inserts in the amazing opportunity that is for marketing and how you can actually mark it to your current customers. So as mentioned, you could offer them a coupon code on another order, or you can offer them some some type of warranty, an article, or a digital file that you want to add on to something that they purchase as a free gift. Or you can tell them to follow you on social media. There's so many things, including asking them to sign up for an email list and to do that, I would offer them something instead like a coupon code or warranty as I mentioned, because E-mail lists are really, really powerful. It's like the king of marketing, our email lists, because once you start gathering information about your past customers, you can then use that list of emails not only to contact them whenever you launch a new product, because if you stick to your brand, if they liked, purchased and liked your first product, they are very, very likely to want to buy the next one as well. So whenever you have sales going on, whenever you have a new product, you can email them through email sequences. And while we use the tool that we uses Claudio, we use Claudio for that can always check on Etsy integrations and you can see the options that they have there as well, specifically for email marketing. And what you can also do with an email list is that you can create ads on different platforms based on that specific audience. So for example, Facebook ads, you can create what's called a lookalike audience, where you upload a list of emails and Facebook actually can extract information from that and see the types of customers, you know, the demographics or their interests. And then target people with similar demographics, with similar interests, people that have not shopped from you before. So as I said, e-mail lists and email sequences are definitely a powerful source of marketing and sales. And I've mentioned this before, but when you create sales on Etsy, etsy is going to market your listing more. It's going to boost that listing because they want to make their customers happy. They want to offer them the best prices possible because they want satisfied customers. So creating sells on Etsy is a way of marketing and you can use that sale, as I said on your e-mail sequences on your social media platforms to attract even more people. And then lastly, advertising, which is a whole world in and of itself. And that's what we're going to be talking about more in this module. Where some, there's going to be giving you all of his amazing strategies and golden nuggets on how to succeed on Etsy ads, google ads, and Pinterest ads. So be sure to stay tuned for that, but I obviously wanted to include that in my list and I hope this was helpful. Let me know if I forgot anything, be sure to leave those in the Q&A below. If you have suggestions also for the community, all the students, and if you have questions as well, be sure to leave those in the Q&A. So let's go ahead and get to the next video. 49. How To Create Sales & Coupons On Etsy: All right, so now let's give our new product of boost by creating sales and coupons for our shop. So if we go to our shop manager, go here to the left menu and click on marketing, and then sales and coupons. And the first thing that I'm going to do is going to create a special offers. So you can click this button right here, and you have three options. You can run a sale. Sin offers to interested shoppers. So those interests as shoppers are going to be shoppers, have either favorited your shop or they have one of your items within their cart. So you can send them a special offer to motivate them to actually go ahead and purchase. Lastly, you can create a coupon. So I'm going to start by running a sale and then first you're going to choose the percentage off day you want. So I'm going to start by giving it a 30 percent off. So one of the reasons why I love digital products, it's because I've already invested in my time and money into creating it. By now I have unlimited inventory in now I would be able to offer as big as a discount as possible for my customers. So in order to launch this product, well, I want to give them a big discounts. I'm going to start with 30 percent off. And you can choose also where this coupon is valid if it's by country, but I'm going to select everywhere. Next, you can choose if there is a minimum order required to qualify. So it could be a total sale price here, an order total, it could be quantity so that customers will have to buy at least one or two products in order to receive this discount. But for me I'm going to say none. Next, we are going to decide on the duration of our sale and we can choose up to 30 days for sale to run. So I'm going to start today and then run as long as possible. Next, you can write any terms and conditions if you choose to do so. If there are any limitations, for example, if you want to limit to just people who can locally pick up that product, for example. So anything that you want to add, do it here. Next, you need to name your sale just so you can keep track of it. So for me, I've named it scavenger watch, so because I'm going to be launching my new product. So let me move myself out of the way here. Then you can go ahead and click Continue. Next, you're going to select which listings you want to include on the sale. So you have the drop-down menu here based on the different sections or you can quickly search them here. And then all of the options with that word in it would come up. So I'm just going to add this one and then you can add more listened as well if you had more listed. So lastly, you just going to review and confirm all of the details about your CEO and then you're ready to create your sale. So confirm and create discount in now you can actually share those to your social media accounts, especially if you have already connected them, which I haven't yet. So because I haven't connected them yet, I'm not going to create any of these folks right now. So just for you guys to see what it looks like, we can just visit our Etsy shop. Let me open that in a new page. And you would see here that customers would see are offered with the sale going on. So with the original price crossed off and then the actual sale price. And then if you click on the listing and we'll also show it here, the sale price. And once your sale is scanning to the end, and we'll actually show how how many hours left there is on the sale. So that gives the customers a sense of urgency. So I really like this feature the Etsy offers. And if we go back to our shop manager, now I want to show you guys how to create a coupon and you can create your own coupon for your own purposes. Maybe you're partnering with an influencer or maybe we want to use that on specific social media platforms. But as he has special types of coupons that I definitely think you should be taking advantage of. So they have the abandoned cart coupon, and those are coupons that are going to be sent to people who had added your product to their cards, but they haven't finalized the purchase or the other recently favorite campaigns. And that's going to be an email sent to customers will have favorited your shop. And they can do that by clicking on this little heart right here. Once they favorite your shop or even through the product listing, they are able to favorite e-shop. So this coupon would be sent to those shoppers. And then lastly, the post-purchase thank you coupon. So this is going to be emails and also messages sent to customers who have already purchased from you. And maybe you want to offer them an additional coupon to say, thank you, to motivate them to either buy another one product or a new product from your shop. So you can easily set up a campaign here and I'll show you how to do that. So you can click Setup campaign and you can choose the type of campaign you want. We're going to leave the abandoned cart shoppers campaign. Then choose the percentage off that you want to offer. I'm going to offer 20 percent to really entice them to buy. If they are having second thoughts or anything like that, and then choose your coupon code. So this is going to be the discount code that they're actually going to be using in order to receive the discount. So for me it's going to be less chance. This way I'm giving them a sense of urgency. Hey, you didn't complete your purchase. This is your last chance to get it with 20 percent off. So I like this coupon, okay, now I can review and confirm. And this is going to be applied for any listens on your shop that people have added to that card and have abandoned their cart. So just a reminder for that. And then now you can launch campaign. And the same way, you can share this campaign on your social media accounts or you can copy the link to this campaign and send it to specific people. So this way, this coupon will be automatically apply. All right, once you're done, I wanted to show you now how to create a coupons from scratch. In now I'm going to add a new special offer. Okay, now I'm going to create a coupon here. And the same way that you would do with a sale, you're going to start by choosing the percentage off. So for me it's going to be 10 percent. I'm now going to select any minimum order to qualify. You could also send us as a thank you. So this would be a type of campaign, just like the ones suggested by add seats away. It would be automatically sent to customers who have already purchased from you. So I'm going to click on Yes. And when you're ready coupons, you actually don't have that time limitation. So you can start today or whenever you choose, and then either choose an end date or select this box right here for no end date. And now you can select your coupon code as well. So for me is going to be special gift. So I really like this coupon code because it gives the customer the feeling that they're getting something for free, even if it's just a 10 percent off. And now review and confirm, reviewing all of the details again. And once again, this is going to be for the whole shop. So all of your listings, and then you can go ahead and confirm and create discount. And the same way you can be sharing this on your social media accounts. You can copy the link to that specific sale and then share with people on your social media channels. Or you can send it to maybe an email list that you already gathered customers from your website or anywhere else. And then lastly, you can just scroll down here to see all of the different coupons and campaigns that you have going on. And it's going to tell you if it has expired, how many times it's being used, as well as how much revenue it has generated for you. So you can easily see what's working and what's not working if it's worth it for you to maybe launch more campaigns. So I hope you guys found this helpful. I would highly encourage you to use these strategies to grow your Etsy shop. So if you have any questions, be sure to leave those below and let's get to the next video. 50. Effortlessly Market Your Shop: Once you've optimized your product list since NGO Etsy shop, one of the best ways to grow your business is through other social media platforms. So first, I would highly encourage you to create accounts in as many platforms as you can, even if you're not able to be very active. And all of these accounts that's going to increase your brand presence. And you're going to be able to attract new customers that find you in those platforms. So I quickly set up an Instagram account so I can start sharing some of my products to that audience because I believe after doing my branding and niche exercise, that a lot of my customers would also be on that platform. I'm also going to be creating a Pinterest account because as I mentioned many times throughout the course, Pinterest is one of the best platforms for you to share your Etsy products. But now I'm going to show you one of my favorite features, the ETC also offers hearing your shop manager page. You can go to marketing and then click on social media. And here you can see that Etsy actually starts creating graphics for you so you don't have to do anything for you to share on your social media platforms. So the first thing that you should do is actually connect your social accounts so you can do it right here. So in order to share to Pinterest and Twitter, you have to connect your accounts. However, to share on Facebook and Instagram, you don't have to connect the accounts, you just have to be logged in, in the same browser for Etsy to recognize your account and for you to be able to share, I'm not going to connect to right now. So in order to share, you just have to choose the graphic that you want and then click Share. And then here you can add a caption or you can use Etsy suggests that caption here that they grab it from your listing, from your title and some hashtags as well. And then all you had to do is just click Next and then select which social account you want to share too. And I also wanted to show you how easy it is to share each one of your listings to your social media accounts. So you can just open your Etsy listing here. And then you're going to see all of these different tools right here. And then as you can see from here, you can share on Facebook, on Pinterest and as a tweet as well. So for example, if I wanted to share to Pinterest you, I just had to click on Save. And then just a reminder that you just need to be logged into your account for exit to recognize it. And then you'll be able to choose the board that you wanted to pin two and then you just have to click on save. And the last thing I wanted to say is that whenever you create your social media accounts, don't miss the opportunity to add your Etsy shop URL to your profile bio or any link opportunity that you can add it to. So definitely do that to your Pinterest account. I'd done that to my Instagram account that I've just created. There are no posts yet, but as you can see, you're able to add a website when you're creating your profile. And I went ahead and added my shop. And if I click, you can see that it goes straight to my shop. You could also add a link to your best-selling listings, or one of those links that you get once you create a campaign, a sale, or a coupon. So this is definitely a wonderful strategy to start growing your Etsy shop. If you guys have any questions, be sure to leave those below and let's get to the next video. 51. IMPORTANT - Know Your Numbers!: All right, so before we're ready to set up any campaign or spent a single dime on advertising. We need to understand a few very important and very simple advertising terms, as well as their associated value. So what I have here is a Google sheet that I've created for you. You can access and make your very own copy of this Google sheet. What you'll do is just had up here to File and then click on make a copy. And then there you go, you'll have your very own copy. A link to this will be in the resources section associated with this video. If you have questions about anything, let me know. So with that being said, let's go ahead and get to it. So as you can see here, we have a few different metrics specifically for, and these are four very important metrics, not just for Etsy advertising, because advertising and marketing in general, that I find that a lot of Etsy seller specificly aren't really critically thinking about. And this is gonna help put you ahead of your competition and ultimately help you be significantly more profitable and calculated with your advertising. First, we have what's called conversion rate. Okay? What is conversion rate? Conversion rate simply is the number of visitors to either a specific Etsy product or just your overall Etsy store, right, divided by the total number of sales. So basically total number of visitors to all of your SEO products divided by the total number of sales for all your Etsy products. Or it could be total number of visitors for specific product divided by the number, the percentage, or the number of sales. Okay? And that's going to give you your conversion rate, which is expressed as you can see it as a percentage. Okay, now, how do we find our Etsy conversion rate? It's actually very simple. So what you can do login to your Etsy shop. Go ahead and head over to stats. So click on stats. Then, ETC, will show you your total kinda average conversion rate. And by the way, the average conversion rate currently is right around 4.3%, which is why I entered it into the Google Sheet. Obviously, you see that this is a brand new shop. So that's why we have a 0% because nobody has bought yet, that will change in the future. And then for you obviously if you've been running an Etsy shop and setting up for even a little bit of time you should have some data to work with. And if you, if you're brand new, then what I'd recommend that you do is go ahead and just in this yellow or orange cell here, enter 4.3%. And you're only going to enter into these two cells. Everything else is automatically populated for you, which you'll see here in a second. So basically, the higher your conversion rate, the better. So again, the average is 4.3%. So check your Etsy conversion rate. And if you see this 4.3%, that means that, hey, you're right around average, and that's good news because that means there's room for improvement, right? How do we improve our conversion rate? Alice already covered this in a lot of depth, but improving the quality of your images, the number of your images if you only have, for example, like one or two images, improving your copywriting, make it compelling. Convince someone to purchase your product and talk about the benefits, how awesome your product is, how it's going to make their life better. Improving price point potentially with lower price points tend to increase conversion rates as well. Also, of course, the more reviews and positive reviews that you have, generally your conversion rate goes up. So reviews price point, I'm improving images and proving copy. That will all improve your conversion rate overall, okay? And you want to shoot for conversion rate above 4.3%. So that's enough about conversion rate. So pretty straightforward, right? The higher the better that means more people that come to your site are buying, the lower that number means people coming, but not a lot of people are buying. So the higher the better. Next, we have profit per sale. Super-simple should already know this, of course, if you're selling anything online or anywhere else, and that is simply your total revenue divided by your total expenses. Okay? So you have a price point. Let's say you have a product and you sell that product for $20. But then after all of the Etsy fees and maybe shipping costs and product costs and marketing and advertising or whatever it might be. You get to your final number here and let's say it's $6. So let's say for every sale for this particular product, our profit, the actual money that we can deposit into your bank account is $6. That's what you would enter in here. Now, if you are currently running any other advertising or marketing, you can include those in your expenses here. But I'd actually recommend doing is just kinda takeaway. I want you to enter in the number minus without all the advertising expenses. Okay? So basically revenue minus all of your expenses except for your advertising expenses, okay. Because we basically want to know how much room do we have to work with for advertising and marketing specifically. So if you're already running, I would encourage you personally for this formula, just for all your expenses, include your product costs, you're shipping costs, but don't include advertising marketing expenses. I hope that makes sense. Again, either way, it's not a big deal. We'll go into more detail about this later. I just recommendation here to get started. Again, these are the only two cells that you'll enter in information. Next, we have cliques needed per sale, okay, So basically, how many clicks do we need in order to get one sale? A lot of people don't really have this in mind. And I'll show you where this plays out later as we actually set up our campaigns. So how we get this number is basically 1 divided by our conversion rate, okay? So to get one sale divided by the conversion rate, that's, that's how many clicks that we need. How many people we need to click on our ad or, you know, ultimately click on our listing to ultimately purchase our product. In this case, that's 23. If you see this, I'm just going to change this real quick to 10 percent, right? As our conversion rate goes up, what does that mean? That means more, a bigger percentage of people are buying. That means we need less clicks, right? So the bigger the better and it improves all your other metrics as well. But we're gonna keep it back to 4.3. There we go. So in this case we need 23 clicks in order to get one sale. On average, sometimes going to be more, sometimes it's going to be less, but on average, we need 23 clicks. Last but not least, we have the maximum cost-per-click, or also our maximum bid, okay? This is our profit divided by our conversion rate. And by the way, CVR is just an abbreviation of conversion rate, just so you know. So profit divided by conversion rate, that's going to give us our maximum cost-per-click. Well, what does that mean? That means a lot of the advertising going to show you is a PPC platform or pay per click. Okay? So basically, especially with platforms like Google and Pinterest and others, you can tell these platforms, Hey, at a maximum, I only want to spend 25 cents per click. Okay? That's the maximum I'm willing to spend. Now, why is that the maximum we're willing to spend will look at this. And I'll try and show you. So I'm just gonna say so, right, 25 cents is our maximum cost-per-click. Okay? So if we're spending money on advertising, and every time someone clicks on your ad, we pay 25 cents to whatever platform. And then let's say so it's 25 cents per-click. And as we're running our ads at some point we get 23 clicks, okay, and actually I'll just enter in here so I can show you. There we go. 25 cents times 23 clicks equals $5 and 75 cents. So we've spent $500 and 75 cents to get one sale on advertising with these, assuming these two metrics will remember, our profit is $6. So $6 minus our advertising spend is 25 cents. Okay? So that means that after everything is said and done, our total or net, net profit after everything is said and done is 25 cents. Basically, we made 25 cents of profit from our advertising or from this specific sale. Okay, so just kinda keep that in mind. And the reason I'm bringing this up is you may think, well Sumner, I want to make a lot more profit for my advertising. And something I want to encourage you or something to keep in mind, is that for us in all of our dads or Amazon ads all over different advertising platforms for our physical products. Our goal is we want to either meet that, that our profit number or go less than, okay, But even if we made it, we're happy. What do I mean by that? That means that if we spend $6 on advertising in order to get one sale, we're happy with that. What do you mean? Something like, Okay, well, look at this. So let's say we spend $6 on advertising, okay? So we spent $6 in order to get one. Say with advertising, our profit is $6. So $6 minus $6 is what? 0. I'm happy with making $0. It doesn't mean I'm wasting any money. It doesn't mean I'm making any money. But the reality is I'm not making any money directly, but I'm actually making money indirectly. So take this hypothetical kinda situation. If you were to spend $1 million on advertising every month, which is I know insane, right? Let's say you spend a million dollars on advertising every month and generate a million dollars in profit from that advertising directly, you would spend a million dollars and then he would lose a million dollars in the short-term, which means it would net out to 0. Basically you didn't make or lose any money. But guess what? You would definitely notice your organic sales or an increase in why is that? That is because you're getting your product into a lot more people's hands. A percentage of those people are going to leave reviews. A percentage of those people are going to shout you out on social media. Maybe you'll include you in their blog. And then also at six algorithm is going to be looking at all of the different product options. And if they say, Oh my gosh, this particular product generating a million extra sales compared to their competition. For these keywords, we want to start showing them more often because people are obviously buying. This is a very high demand product. So directly you make $0, but indirectly you make significantly more. So I just want to kinda keep that in mind that even if you, let's say you spend $6 and then make $6, you know, every time it's still worth it on again, that's your maximum so that, you know, on average, it should be lower than that, right? You should just be, all your advertising spend is ultimately, you know, netting out at 0. It should ultimately be profitable in of itself. For example, maybe spend $3 and then he makes $6. So in the end you made actually $3 or something like that. But it's kinda want to keep that in perspective for you as we go on. And ultimately it is up to your business goals. There's not one kind of cookie cutter. One size fits all type of solution for advertising. But there is kind of a write, an overall right and wrong way of doing it. And as wanna kinda keep in mind that, you know, at, at maximum you want to break even, but then at best you want to obviously generate profit from your advertising. So I know this is kind of a lot at once. We're going to go into a lot more detail on the specific metrics and you're gonna see exactly why I brought them up and how we're going to plug and play with them in the next video. So let's go ahead and get to it. 52. Etsy Ads Intro: All right, so the first form of advertising that we're going to be discussing is ETC, ads. So specifically advertising on the Etsy platform itself. And just kind of highlight what I'm talking about or what this looks like is if you've got a Etsy, just type in kind of any product that you're interested in purchasing. In this case, I used the example of knit phone case. And if we see in the very top search results, what did we see? We see a typical Etsy listing. We have an image, we have price point, we have reviews. But something else you'll notice that's interesting is we have the word ADH. Adh by man-made knitting. Okay? So these right here anywhere you see the ad, these are actually adds and they look very, very similar to an Etsy listing. But basically what you can do is pay Etsy. And when you pay Etsy, they can promote certain listings and basically boost them in search results. So for example, if I'm selling a knits phone case, right, I might benefit and ultimately make more sales and profit by paying ETC, to boost me in the search results, just like you see here, instead of showing up further down the page. Okay, so that's kind of pretty straightforward Etsy advertising. But also when you advertise through the Etsy platform, which I'm going to show you to do in the next video with a lot of people don't realize is you also gain access to what's called Google Shopping ads. So what do I mean by that? Okay, well, if we go to Google and we type in NIT phone case, what do we see in the very, very top of search results before anything else? We see ads, just like you see here, ads for knit phone case. And what is the first ad that shows up? It's an Etsy add. So let's go ahead and just see this for an example. Well, maybe I won't because I will ultimately you've kind of ruined their results because basically you pay per click. So if I click on this, then they basically have to pay it and I don't want to waste their money. So what I would do is if I hold this product, looks interesting. I click on it. Guess what's gonna do? It's gonna take me to Etsy and we'll say, we'll pretend this is the, this was the ad. They see it on Google. Oh, that looks interesting. They click it takes you to your Etsy advertising. So by advertising through Etsy, you have the option basically get boosted within at CSP platform itself and also get boosted on Google, which is really, really powerful. And I'm gonna show you the proper way to go about setting up etsy ads because it's really easy to waste money. And I wanna make sure that you're not wasting money, that you're ultimately making more money and specifically profit. So without further ado, let's go ahead and gets you in the next video. 53. Set Up Your Etsy Ads in Just MINUTES!: In this video, we're going to be diving into ETC, advertising. And I have some good news and some bad news. The good news is that Etsy ads are extremely simple and easy to set up. The bad news is that they're a little bit more difficult to control. So in the past, you were able to have much more control over your Etsy advertising, which ultimately enabled you to really ultimately get better results for those who knew how to advertise correctly. But unfortunately more recently at sea in an effort to try to make things more simple, has removed a lot of the analytical capability and some of the changes that you're able to make. And so with that being said, that kind of influences this strategy. So Etsy ads can be a little bit more unpredictable, little bit more volatile to where maybe you'll see a lot more profit one month and maybe a little bit less than another month, but are still definitely my opinion worth testing. But the key is the test. And the key is to not waste a bunch of money in testing. Okay, so here's the overall strategy. First we're gonna do is go ahead and login to your Etsy shop. Once you're here in shop manager, scroll down to marketing. Within marketing, go ahead and click on Etsy ads. Once you do so, you'll see a screen that looks something like this, especially if it's your first time. We'll go ahead and click on Get started. This doesn't really matter, just will select, drive more sales. Next step. All right, so next, all we're gonna do is he's going to ask us is number 1, how much should we want to spend total per day? And the number two is what listings or products do we want to advertise through Etsy ads? That's the only two things, is going to be a little bit more complicated, but still really, really simple with Google ads or Pinterest ads, which are more complex. So in this case, what I'd recommend is for your budget, my experience in all of my testing of hundreds and hundreds and hundreds of dollars is to set $1 per day per product that you want to advertise, okay? So if you have one product That's $1 a day, if you have two products, it's $2 a day. If you want to advertise five-year products, that's $5 a day and so on. And you can spend up to 25 dollars per day. And this can actually potentially change based on your account history and data. So that's why I'd recommend that's number one. Number 2 that I want to make is that if you're brand new to Etsy or your products are brand new, I would recommend holding off in waiting on Etsy ads until you have more sales data. What I have found, and this is significantly true, is that Etsy ads will perform significantly better once your products have more sales data. Meaning basically when you make sales on Etsy, there's a lot of data that's going into that, right? People are finding you may be on Pinterest on Google and maybe it was a blog or they're just searching for you on Etsy, then find your product and then maybe scroll amount of a few others and then choose yours. And then you have a conversion rate and you have all of these data points that don't matter to you, but they do matter to Etsy. And basically, when Etsy has more data, there are algorithms better to, better optimize. They basically, when you have more history with someone kind of like you're in a relationship, they understand you better. So the more your relationship is with Etsy or the longer that is, the better they understand you and then the better your ads are ultimately going to perform. Because we don't have as much control With Google ads and Pinterest ads. If you're a brand new Etsy seller, I would, I would honestly recommend setting those up right off the bat with ads. The ads wait till you have a few more sales for your products. And if you've had a bunch of cells already, great, we'll go ahead and get started. So I'm just gonna say, you know, we're going to leave it at $1. And this is just for example. So $1, we're going to go ahead and click on Start. Give it a second to load. Okay, so great success. Your advertising one listening with a budget of $1 per day. Okay, Great. And as you can see here, right, once you get to this section, you've already entered your budget. Great, simple, good. What you make sure you wanna do is click on Manage advertised listings. Now in this case, we only have one listing currently for this account, so that's fine. But in your case you may have multiple. What I recommend, highly, highly recommend. Okay. If you have 10 products, look at the top to sales driving products and only advertise the top two. You may think, well, Sumner, I want to advertise all my products and get more sales. No. Because you want to find your top sellers and really go hard and put all of your budget. It's better to put, let's say if you had a $100 monthly budget with that, a $100 per month toward those two best-sellers versus scattering that a $100 toward all of your products, you're going to get better results by putting that towards your top two sellers. Kinda like if you have all these resources and you bet on your top to race horses instead of all of them ultimately gonna make more money. And the same is true with advertising. So what I'd recommend is take your top 20 percent, okay? So if you have and this could even be smaller than that, like if you have a 1000 products for example, maybe you don't choose the top, you know, whatever, like 100. But in general, your top 20 percent. So if you have 10 to, if you have 20 products that your advertising, maybe your top 45, so on. So that's just what I want to recommend. And then once you've kinda select those listings, again, a minimum of $1 per day per listening that your advertising. Go ahead and set it up. And then the next video I'm gonna show you how to properly kind of analyze the results to where you're not wasting money and make sure you're scaling up on those kinda winning products and there's winning ads. So let's go ahead and get to the next video. 54. EFFORTLESS Etsy Ad Optimization: So once you've set up your Etsy ads and you'd be done advertising your listings. It's time to start trimming the fat. So you can sort of think about paid advertising and Etsy ads like casting a net for fish. Maybe in certain areas, you cast your net and there's a lot of fish. But in other areas you kinda cast your net and there's not a lot of fish, your net being your budget and then fish being your profit. So the reality is a paid advertising and business in general means you'll likely have to put some money forward before making money back. And in sometimes it may feel a little bit wasted at the beginning because you'll start spending money and then realize that, oh wait, that, that money that I spent didn't make me any money back, but it's not wasted because we're going to be using that data to make better informed decisions and ultimately generate more profit in the long term. So I just encourage you to have a long-term focus with any business endeavor, including paid advertising like Etsy ads. So I want to make that clear. And then number two is for this specific process that I'm going to cover, which is very simple. You want to do this what I would recommend after 30 days. So if you've already felt my recommendation, which hopefully you have, you've been spending $1 per day per listing. And if that lower budget, what I'd recommend is kind of spacing that out and then waiting for 30 days before your first ad optimization and then also optimizing your ads maybe every 30 days. The reason for this is because with Etsy advertising and all advertising in general, a lot of people are going to click on your ad, but guess what? They're not going to buy right away. Some people will, but a lot of people will save it to their wish-list or the look for other options and they may not buy for a few days to a few weeks later. So that's why we want to make sure we give enough time. Because imagine if we only waited, let's say a few days and we saw a bunch of people clicked on my ad, but nobody bought, oh, this is unprofitable. I'm going to turn off this ad. And then what happens is you may found out later that people actually would buy or a few people did buy in a would've been profitable if you would have kept it on. So that's the reason for about 30 days. It's also what else he recommends. And I don't just follow it because that's what he recommends. I've run a lot of paid advertising notches on Etsy, but many other platforms. And that's what my overall recommendation would be, especially with a lower budget. But you can do this as soon as you have enough data. So maybe within two weeks at the very soonest is what I'd recommend. I'm certain optimize what you said about 30 days. So think I've pretty much drove that home. So with that being said, let's go ahead and start optimizing. So first what we're going to do is head over to your shop manager like before. Go ahead and scroll down to marketing and then select ETC. Ads. Once you do so, you'll get to a page that looks something like this. Once you're here, what I recommend doing is organizing by clicks, okay, from high to low. So go ahead and do that. And once you've done that, head on over back to your handy-dandy Etsy advertising metrics. Because this is where we're going to actually be using the metrics that we input into beginning to help optimize your ads. And what we're going to be specifically looking at is this clicks needed per sale, okay, Basically, after 30 days, we want to look at all, basically ads are all listings that have received at least 23 clicks from Etsy ads. Because remember, in this case, for this specific example, we need 23 clicks or more to get a sale. So basically we want to look, all right, Have we spent, have we basically got 23 clicks and spent money to get 23 clicks with 0 sales. Well, what does that mean? That means we're spending money and we're not making it back, so we need to turn that off and we've given it enough time with 30 days are plenty of time to be able to do that. So we're going to do is go back to the ads. We're gonna look at clicks, okay? So we see 66 clicks. And then we want to look over here in revenue. So we want to look for anything that has 23 or more clicks, but 0 sales, $0 in revenue. So that's not the case here. So we're going to skip that for now. We're going to come back to it. Alright, we have 59 clicks, that's more than 23. We have revenues that were good. Seven clicks a revenue. Okay. And then so on, right? And I organize it order. So we know that none of these other listings have 23 because I organized it from highest to low. So only go lower and lower from this point on. All right, so we're good there. We're not getting clicks and no sales. That's the first thing I want to look at, really easy. And if we did find, for example, let's say that this listening had 23 clicks or 30 clicks or a 100 clicks, but 0 sales than what you would want to do is this is not making you money. And what you want to do is go ahead here and go ahead and hit turn it off. And what it does is then with your advertising budget, you're going to still be running ads, but just not for this listening because this listing itself is not profitable. So go ahead and turn it off. If that was the case, but for us that's not the case. So that's a criteria number 1. Now criteria number 2. And that is, okay. You may look right here. Look at this. We spent about $16 in ads and we made $18 in revenue. And it's kinda see this here. Here's the budget spent, and here's the revenue. Okay? So you may look, oh, we spent $16, we made $18. That means we made $2 in profit right? Now. Because remember, this is your revenue, not your profit. This is the total revenue. You still have product costs associated with this shipping cost, packaging and all those other costs. So remember, if we go back to our sheet, what is your profit per sale? And this could either be a dollar amount or a percentage amount. Now, let's just assume that our profit is 40 percent. So 40 percent of our sale is profit. So what we would do is we would multiply about 18 or $17.95 cents by 40 cents. That's how much profit or by 40 percent, sorry. So 40 percent times about $18, That's our profit. Okay, That's, that's the money that we can deposit into your bank. But look, the mountain we spent was $16. The amount that we made was less than $60. What does that mean? That means we're spending more money and we're throwing out money and we're not making it back. So what does that mean? That means we need to cut this out because at this particular listing is not profitable, other ones may be, and I'll actually show you what that is. But this one in particular is not profitable. So what we're going to do is go ahead. I'm going to click and turn off because we have enough data. A right turn off this add, yes, turn off. Great. Now that listening is off because that specific listing was wasting this money. Now we're not wasting money on that. It's kinda like a whole with buckets. Now we've plugged in one of the holes. Let's make sure that we plug all the holes. All right, we'll move on to the next. And you can do this with all but I want to give one more example. I know I'm hopefully not talking too much. And that is, again, we're going to look at two metrics here. We have revenue, okay? And then we have amount that we spent. So we spent 27 Dollars about on advertising. And then we've made $70 about in revenue, okay, again, we don't care about revenue, we care about profit. And again, let's assume that we have about a 40 percent profit margin. So 40 percent of 70 is actually read around 27 dollars might be 28, right? It's a little bit higher. But let's just assume that we spent $27 in advertising and I $27 in profit. I'm going to do, I'm definitely gonna keep this running. I'm not turning this off. Why? As I said before, I'm basically paying $0 to get this product into the hands of people that are going to leave reviews, that are gonna share it with friends and family. It's going to help me rank better on Etsy because when NCC is 0, this products doing really well. Let's increase them in search results. So it's not directly making $0, but I know indirectly I'm likely making money on this. So it ultimately in the grand scheme of things, looking at the long-term broad picture, this is profitable, so I'm gonna leave this running now. It could become unprofitable, could become more profitable. We're gonna kinda wait and see. And again, we're going to check in every so often to kind of check on this. And again, you kind of go through and look, but in this case, right? Oh, actually here's another great example. We have seven clicks, so it's not 23 clicks, but we see for this listing, we had seven clicks. It causes twenty-two dollars and 20 cents for those clicks. And look, we made $12 in profit actually for this, this is really great. So this is actually a very profitable add. I want to keep it running. I want to get some more sales. So I'm going to leave this one on as well, and so on. So you now you have an example of an unprofitable add, a break, even add, and then also a profitable ad and kind of what to do with them. Again, you want to look at clicks and no sales. Anything that has 23 or more clicks, was your sales turned off? Anything that is unprofitable, like I showed you in the first example. Also turn that off. And as you do this, as time goes on, you're going to continue to get more and more efficient with your budget. So in the beginning of maybe losing money and they start breaking even, and then you start becoming more profitable. Like I said, it seems a little bit more difficult to kind of manage their advertising platform, not as much kind of control that you have. So just kind of keep that in mind that it can fluctuate a little bit. That's why we're gonna kinda check in. And like you said, I'd recommend for that first period, checking in at day 30 is when you start optimizing doing this first criteria. And then once that happens, what I recommend doing is start optimizing once a week. So you'll start after that 30 day mark. Then within that next week, optimize your ads again and then the next week and so on. So it starts off with a 30 days when you're brand new to Etsy ads and then start optimizing on a weekly basis. But every week you don't want to look at a past week. You want to look at the past. Ultimately 60 days is why we recommend. So at day 30, you're looking at the past 30 days. You know, you know, at week number 5, you're looking at the past five weeks. At week number 6, you're looking at the past six weeks at week number 7, the past seven weeks. And then we can number 8 of advertising on Etsy. You look at the past eight weeks. At week number 9, you look at the past eight weeks from that date and week number 10, the past eight weeks and so on. So hopefully that makes sense if I need to make a specific module about that, let me know. But initially it's going to be 30 days after that mark. It's going to start being weekly and then just once a week on that same day could be every Monday. You're going to go in your Etsy account, look at the past, basically 60 days worth of data and then optimize. The reason for 60 days is that's usually plenty. It's a lot more data. Generally, the more data you have, the better decision-making can be. And when you have more data and ultimately can become more profitable. So I'd recommend looking at the past 30 to 60 days. I prefer 60 days because it's a little bit more data. But past 30 days is great for past 30 to 60 days, kinda once a week after that initial mark. And ultimately, like I said, you'll become more and more profitable with your outside. So I hopefully that wasn't too much. Of course you have any questions or anything that I can help with, please let me know in the Q&A section and let's go ahead and get to the next video. 55. 2 IMPORTANT Etsy Ad Updates!: In this video, you're going to learn two very simple, yet very important updates as they relate to Etsy ads. So first, as I've said before, as you start generating more sales on a particular product listing with Etsy. And as you can have more history, your Etsy, I should improve because Etsy basically understands your product better. They can see exactly what keywords customers using to type two then purchase your product and all of that. However, with some more recent changes, if you follow up to this point in the course, they know exactly how to optimize your title, your tags, your description, and each element of your Etsy listing as best as you possibly can. And if you do have a well optimized Etsy listing, what I found more recently is it etsy is better able to serve your ads even if it's a brand new listing. And what you'll actually find in this kind of ties into point number two is that ESI, we'll actually look at the keywords that are in your title and your tags, especially those are the most important points. They'll also look at your description as well, but really most of your title and tags. So if you optimize them well for keywords, you can actually, you know, you have a new product that's launching. You wanna start getting reviews for this product. You want start increasing in rank on Etsy. Before like I said, I recommended maybe waiting a little bit for Etsy ads and you still may get better results with time. But I find it very advantageous, especially with well optimized listings that have decent profit margins and at least 30% or more selling digital products that are like $10 or $20, like we do with some of our products. Or you have physical products that are at least 30% margin, Those are really good contenders. And if you really want to drive sales and get reviews as soon as you launch, then I would definitely recommend testing out Etsy ads even in the beginning for the first 30 days and on with your product. Just keep in mind that when you're starting off and you have 0 reviews for specific product, even if you have sharp reviews, your Etsy, I won't convert as well as when you have ten reviews, 20 reviews are so hopefully right, five-star for that product. So keep that in mind that just leaving the ansi ads run as you get better reviews and more reviews will also just improve naturally. But you can use Etsy adds as a tool to launch and rank new products other than just Google or Pinterest ads. And I would recommend if you want to drive traffic to do that right in the beginning. And I've also found that running ads, the ads will absolutely increase your organic ranking on Etsy as well. There's definitely correlation. So that's kind of the first big update. The second update getting a little bit more tactical. And we'll show you how to do this. This is really cool and no one else is talking about this yet. We wanna do is once per week. If you're running ads, the ads go to your Etsy seller dashboard. Click on marketing, then click on Etsy ads, like you see here. Once you're here, go ahead and click on Manage advertised listings. So click on that and just going to show you all the listings that you are advertising. Once we're here, where you're going to organize. Usually what I like to do by budget spent. And then FIR filters, go ahead and click on Filters and make sure that the last 30 days is selected. Ideally, you want at least seven days. So you can kind of drag down here and see the different options. What I usually like his last 30 days, it doesn't really matter. The key is for this specific criteria, at least the last seven, this is kind of the easiest is to click through. So last 30s, perfect, hit Done. And then what we're going to do is with, as you see here, for each advertised listing, there's this little search term section here, okay? And we're gonna do is right-click and then open each of these in a new tab, which I'll go ahead and do. And I'll show you one specific example, so I'll show you what to do. So we'll start with this right here. This is a budget Google Sheet spreadsheet that helps track income, expenses and all of that. And I'm telling you this for a reason. So we're gonna go ahead and open up the search terms in a new tab. 56. Why Google Ads for Etsy?: In this next section of the module, I'm going to show you how to create very inexpensive in simple Google search ads. So essentially, 46 percent of product purchases online begin on Google. That means a 46 percent of people who want to buy something online start their search on Google. So there's a huge percentage of people that are searching for your products on Google. And obviously if you have a well optimized Etsy listing, there are ways of kinda showing up organically and the search results if you do a lot of blogging or even active on Pinterest and things like that, that can help. But if you don't do any of that or even if you're doing all of that, this is an amazing addition to your strategy. Very, very simple and most Etsy sellers don't even know about it. So you're in the top 1% of Etsy sellers by knowing the strategy. And essentially what we can do is obviously every month, people are searching for keywords that relate to our product. So for example, let's say we sell a men's personalized leather bag on Etsy, okay, so if we sell that product, what we can do is we can target this keyword on Google, meaning every time someone goes to Google, to the search engine and they type in men's personalized leather bag or even maybe personalized men's leather bag or other variance. And I'll show you how to find keywords and target these keywords later on, but they type in relevant keywords to your product. What you can do is then create an ad that looks something like this, that shows up right at the top of search results. Okay. Because look at this. So what I'm looking for a men's personalized leather bag, I hit Enter and the first search result that comes up is actually not a search result, it's an ad. But most people can't tell the difference. Especially when they're going quickly kind of browsing between an ad, which can kinda see here has ADD literally kinda right next to it versus a standard kind of search engine results here. So, right, we have the, up here with the ad, we have a website, we have kind of a title and description. Same thing here. We have the website, we have the title, we have the description. Very, very similar, almost identical, and most people can't tell the difference. And even if they can, I'm gonna show you how to create an ad that is high converting, that gets people in, entices people to click and ultimately to buy from you on Etsy. And what's really cool, as you can see in this specific example. Now this isn't an NCI because as we can see, it goes to best way best way bags.com. But you can create one that directs directly to your Etsy shop, okay, to wear. So when someone clicks on this, boom, it takes them right to your Etsy listing, which is really, really powerful and ultimately helps them to buy because we know they're in the market for this. They're looking potentially to buy, boom. And we show up right in front of them, capture their attention and bring them to our Etsy listing instead of letting them go somewhere else. And let's say that you have a really well optimized Etsy listing will look at this. The first Etsy listing is number three. So we have one which has an add, two, which is mark and Graham.com, and the number 3 is ETC. So you can really get ahead of your competition and really dominate your market with these ads. And this is just basically kinda what it looks like overall, although I will show you how to create a much better converting Google search ad, but that's kind of it. In a nutshell, we can target keywords that people are searching for that are relevant, capture their attention, get them to buy and do so very inexpensively. That's the key because we have more control than traditional kinda Etsy ads. So I hope you're excited. I know I am. Let's go ahead and get to the next video. 57. Easy & FREE Way to Generate HUNDREDS of Profitable Keywords in MINUTES!: All right, so before we set up our Google Ads account and start spending any money, we needed to do proper planning. So I'm gonna share this Google sheet with you. It seems a little bit complicated at first, but honestly the process is very simple. And essentially in this stage of the phase, and this is kinda step one is we're going to identify OK, what keywords do we want to target on Google? Meaning when someone types in these keywords into Google, do we want to show up for these keywords or not? And ultimately we want to find the specific keywords that we want to appear for. Because if someone's searching for our specific product on, on Google, we want to show up right there and there's a really high likelihood and high chance that after clicking, they're actually going to buy from us. Okay, so the key here with this strategy, with keywords is we want to be as specific as humanly possible. Okay? So for example, let's say that we're selling a small men's leather toiletry bag. Okay. That's the product that we're selling on Etsy. So we want to advertise that product using Google search ads. So what you don't want to target is things like groomsmen accessories or are men's travel accessories that you're like, oh, somebody, those irrelevant art. They know they're way too broad because there's going to be a lot more competition for those keywords. And someone who's looking for men's travel accessories, they may not be interest in your product, and if they click on your ad, they may ultimately not buy, right? So we want to be very, very targeted. And by being more targeted at two things happen. One, our cost is going to be lower. And number two are conversions are going to be higher. So it's kinda like the best of both worlds. And ultimately what's the point of that Sumner? The point is it's going to be much, much, much more profitable. Okay, so I hope I made that really clear and I'm gonna go through an actual example with you kinda step-by-step. So let's go ahead and get to it. So we're here in the first sheet, which is raw keyword list right here. What I want you to do is just brainstorm and write down as many keywords that describe your product as possible. Again, remember we want to be really specific. We don't want category keywords, we want product keywords. So category keywords would be gifts for men, personalized gets Furman, groomsmen, accessories, men's travel accessories. Those are, you know, category. It's kinda relevant, but not only for a product. Basically, if I were to type these keywords on Etsy, I only want to see my own product and my competitors products showing up. That's the type of keywords that I'm talking about. And what you can do is sunder, haven't we already done some keyword research for Etsy listing already? Yes, and that's a great place to start. Take all of those keywords, go ahead and copy and paste them here into this sheet and then also try to brainstorm, maybe ask friends or family, what would you search for on Google or on Etsy to find my product and then write all of those down. The key here is just write as many down as possible, brainstorm. And then later you can go back through and then if anything happens to be irrelevant, go ahead and delete that. So go ahead and I've just got done example here. If you're like, Hey summer, how many should I write down as many as possible? Okay. Like trying to max out. So there's not like only do 10 or 1820 do as many as possible. It can be even literally a 100, but at least start with around ten, try to stretch yourself to at least 10 keywords. And I'd recommend even more if possible. Alright, once we have this kinda shortlist, we're going to do. And you can see personalized men's leather toiletry bag, small men's leather bag, Men's small brown leather pouch, et cetera. Let's just assume, for example, sake that they're all really describing our product. Okay, Great, Awesome. So what we're gonna do is we're gonna take all these keywords. We're going to Command C, So we're going to copy, we're going to go to this tool here which is remove duplicates. We're going to paste and then we're going to click on, it doesn't really matter. You just click original order, but it doesn't matter. Alright, hit Enter, and there we go. And basically what we've done is we've removed all do duplicate words, and we only have the individual single words leftover. And I'll show you why we did this. So once we do that, I'm going to copy. Alright, so I've now copied, I'm gonna go back. So we're here in number 1. Boom, we're gonna move to sheet number 2, which is labeled remove duplicates. And then we're going to paste, okay? And we have them all here. Actually hold on. Let me paste special. I'm going to paste transposed. Oh, that didn't work either. It doesn't really matter. It's going to basically paste these all in one cell. So what you wanna do is just go here. Next one is leather toiletry bag, customized case, smooth, small travel, sac, Brown. How, TSH, and then dark. Okay. So basically what I've done is I've just put these all into a column instead of a row format. That's all I've done. I've just basically that's where you need to do is you're going to copy and paste. And again, this is the, let's go scroll up, trace my IP, remove duplicates. I'm gonna have a link to this tool in the resources section as well along with everything else that I discuss. So you can find it there. And then once you've gone through this section here, what we're gonna do is we're going to go ahead and copy. Go here the broken keyword list. And we're going to paste. And what we're gonna do is we're going to break these out and we kind of reorganized them into three rows. Okay, So we kinda start with a rocky words. We broke them down and we're going to build back up. I'll show you why. Because at least you're like, What's the point of this? This seems like totally useless. No, it's not. And I'll show you why. Okay, So what you wanna do is kinda think about if someone was typing on Google, what would they type in? You know, kinda keyword 12 and then three. So we have personalized. So maybe, you know, personalized men's leather bag, right? So personalized could be men's and then maybe leather. There we go, toiletry and then bag. Okay. So someone might type in personalized men's leather toiletry bag. Another one could be, instead of personalised, we have customized. So that's going to go underneath personally because think about it. We're basically we're doing is personalized men's leather 23 bed. Got it. Next, customized men's leather toiletry bag. Okay. Next we have case. Okay. For case, where's this going to go? We're going to put this underneath bag because again, personalized men's leather toiletry case. Customize men's leather toiletry case. Okay, see how this works. We're just trying to find all the combinations. Again, we're reorganizing to make as many combinations as possible based on our specific keywords. We can keep going through. You have small men's leather toiletry bag travel. There's another one. So instead silver travel, maybe instead of toiletry bag, it's travel bag, Okay. And so on. Okay. So then we're going to have instead of case may be sac Brown. So this could actually be brown men's leather or less IEP or personalized men's leather brown bag. And know that that seems to go there. And again, I'm doing this kind of a real example. So I apologize that I'm a little bit inefficient, but I know some of you asked for this, so that's why I'm doing it. Here. We're going to put pouch underneath sac. So for example, small men's leather travel sack or a personalized men's leather toiletry sac, et cetera. And then we have dark that actually went with dark brown. So what I'm gonna do is go here. I'm just gonna do because it dark brown, oops. And maybe even like mahogany or whatever other color. Again, this is just for an example, but you could even have more. And then I'm going to, once I've done that, I'm just going to take these. I'm just gonna move them over one. There we go. Okay. So we've taken it, we broken down, we've rebuilt and as many combinations as possible. And now I'm going to show you why. So what we're gonna do is now go to this tool. Again. It'll be linked in the resources section called Papaya search, long-tail keyword generator. Okay, Basically we're going to kind of create even more keywords then we can think about on our own using this tool and guess what, It's all free. So this is a free tool. All this is free. You don't need to pay for any tools. So first we're gonna start here with column one. Go ahead, Coffee column 1. Go to Group 1, paste, right? So we have group 1 goes to group one, Group number 2 or column number two, because we're that's gonna go, that's gonna go here to group 2. Here. We have leather, right? This is number three, so we're going to put this in number 3. We have now number 4. Then go to four. Pretty straightforward, right? Just copying pasting from the Google Sheet into the tool. And lastly, number five, It's gonna go, sorry, wrong tool. Okay, they've got number five's gonna get an infarct. There we go. So it matches up almost perfectly with our Google Sheet. Once you've done that, go ahead and go to the papaya search tab here. Okay. It's blank right now because we're going to fill it in. So okay. Now we go back to the Pi search. Go ahead and hit click on submit. And once we click Submit, as you'll see, we have all different combinations of all the possible keyword someone could type into Google or ETC, to find our products. So what we're gonna do, we're gonna copy this. We're gonna go back to our Google Sheet and give me an empty column, doesn't matter, you just put in column a, we're going to paste. So Command V, we paste. And now I'm gonna show you the reason for doing all of this. So let's go back and think through what we just did. We start off with our raw keyword list. Okay, how many keywords we have in our rock keyword lists? Basically this was all that we can think of. We asked our friends or family, we went back to her Etsy kind of keyword research. Look, we had 10 keywords that we could come up with. So if we just did this on our own and we targeted these on Google, we only have 10 options, okay? And only show up for 10 keywords. But remember, we want to show up for as many relevant keywords as possible, okay, the more keywords we show up for, the more money we can make, the more people see us, more clicks we get, the more sales and all that. So generally more is better as long as it's relevant. So we had 10. So what do we have now at the end of the process, going into the papaya Search tab, scroll down, scroll, scroll. Look at that 40. We have four times more keywords and you can even see, Let's just click on one random one brown men's leather travel pouch that's relevant to our product, small men's leather travel pouch and that's awesome, customized men's leather travel case and so on, right? All of these are relevant to and if you really wanted to, you could also take, make sure that all of the keywords here, which should be the case, are also here at the end list. That should be the case. You can add them if you don't find them there. But again, we have four times more keywords that are all relevant. That's potentially four times more clicks, four times more sales. So that's the reason for doing all of this. It's free. It seems little bit complicated at first, but gets really, really simple. And I hope you found this valuable. A couple of videos from now, I'm gonna show you exactly how to take this copy and paste into your Google search ads account and ultimately profit from your search ads. So if you have any questions, let me know in the Q&A and let's go ahead and get to the next video. 58. Google Ads Copy Formula - How to Write Ads that Get Results: So just like we've done our keyword research before actually creating our Google Ad account and setting up our ads. We are also going to lay the base work of the ad copy or kind of the ad text before we set up. And in a little bit you're going to see why I promise you bearing with me, you're going to see why we're doing all of this beforehand. And basically I have as Google sheet here and you can use this for reference of it linked in the resources section. But essentially we have product features and product benefits. And what I want you to do is list at the very minimum, your top five product features and top five product benefits. And no Alley is touched on this a little bit previously in the course. But just to briefly reiterate, product features or what your product does, it describes your products are just some different, cool, nice attributes about your product itself. Product benefits are actually what your product does for your customer. How does it improve their life? What does it do for them? So there's kind of like what the product does. That's the feature with the product does for your customer. That's the benefit. And you're going to make a lot more sense as we go through the examples here. But first, let's start with product features. That's why I'd recommend that you start as well. So first let's list out a few features. Again, we're sticking with the kind of men's leather toiletry bag example. And as you can see here, what are some different features, right? What are some different really cool aspects about our product? Well, it's made of premium leather, high-quality leather. There's an inside pocket, right? Maybe that's a differentiator. No one else has it inside pocket, but our product does. Another one is it's personalized or it's customized. Others aren't customized, but ours is that's a really important feature about our product. And then lastly, let's just say custom hot stamp, right? So we use a custom hot stamp. Everyone else uses maybe laser engraving or something, but we use like this old-school technique, whatever it might be, any legacy I would encourage you to do at least five. This is just an example. So that's why I have a few less features and more benefits. They're going to get started. So Premium other inside pocket, personalized and custom Potsdam, okay, these are important, but you also have to tell what this does for your customer, okay? So what I'm gonna do and you're going to see this is with every feature, we're going to turn that into a benefit here. So this is actually really easy, especially if you've already know your audience, you've obviously developed your product, you know why your product is so special. So really this shouldn't take that long. And then you're gonna see how we're easily going to take these features and benefits and almost literally kinda plug them in to our Google search ads, which is very simple to do. And I'll show you how to do that in a couple of videos from now. But so we have the feature, So premium leather, that's what our product does. Great. The benefit is what does it do for our customer? So what does it do for a customer? Well, it's made it really high-quality leather. What's the point? Well, it lasts it lasts for life, right? Oh, so enjoy for life or even maybe like looks good for life, or looks snazzy for life. And you know, in other word, better than good, but premium and other, What's the point? Well, it looks good for life. It, it holds its shape for life. It looks amazing for their entire life. Awesome. That's the benefit. That's the features premium, mother, that's the benefit. Alright. Next, what do we have? We have inside pocket. All right. So inside pocket would be, let me actually move this here. Okay. What's the point of having inside pocket? What's the benefit to the customer? Well, there's plenty of space for essentials. There's plenty of places you can stick essentials or maybe, you know, stay organized. Less stress, less stress, better organized, right? See, I just did that off the fly. What's the point of this? What does it do for the customer? Well, it keeps everything organized, less stress. You know, exactly where everything is awesome or plenty of space. Maybe there's extra space, even, right? Space for essentials. Awesome, okay, and you can go multiple ways with these features to and write those out. Next, we have personalized. So this is custom is personalized. All right, Great. What's the benefit? What's the point of it being personalized? Well, it makes them feel wanted. That's powerful, right? Is a k were customized? Cool. How about you are the one product, at least you're the only Etsy seller that's saying, Hey, you give this gift, it's going to make that special guy fuel, want it. It's going to make them feel included. Wow, It's gonna make them feel special. That's really powerful, right? So you see the difference between teacher and benefit, and by the way is a little psychology. Whenever you're making a purchase decision, the limbic system of your brain, there's kind of multiple systems and ways of looking at your brain. Let's just focus on two main areas of your brain, your limbic system, and in your neocortex, the limbic system is kinda the center of your brain associated with, with emotions, where the outer video cortex is associated with motor function, rational thought, things like that. And a lot of people try to sell it in the neocortex. But what researchers have found is that in every single purchase decision, a consumer's limbic system, the part that's associated with emotion lights up first is activated first before the neocortex. Well, what does that mean? Well, how is that relevant at all? Well, that means that people decide to buy first emotionally and then rationally. So that's why we're having both benefits are not necessarily their benefits cell and benefits overall, if I had to choose, would be more important than features. However, both are important is kinda think of it like there's two walls that you need to knock down and you knock down the limbic system. You need to lock down the neocortex wall in order to make that sale. You have not done both. So first you want to kind of hit him with the benefit and then explain why. So you say, you know, make them feel wanted. Wow, with these beautiful custom men's leather travel bags, travel, I forgot what our product is. Travel bags. So we hit him first with the benefit and then back it up with a feature. Okay, so that's the reason for doing this. And just a little bit of psychology for y, I'm not just making this up. And the reality is, you can test this for yourself and see analytically that this will perform better, is exactly what we do with all of our own business with really great results. So make them feel wanted. Just a couple more examples. Yeah, cause them Hot Sam's. What else? There's maybe multiple benefits. One is you make them feel special. Another It's unlike any other gift. You know, maybe you'll be the head of the party. That could be another one like or bring the hit of the event, right? Even for the person buying like, when you bring this get everyone's going to look like I wish I would have brought that get. That's the best gift. That's awesome. Right? So that's another benefit. Again, there's multiple for each feature, so you just list them out as much as possible. A few others that are more kind of benefits kinda merge a little bit between benefit and feature, but it's ultimately a benefit, guaranteed deadline delivery, right? Or guaranteed it. Or maybe this is a feature guaranteed deadline delivery. And then we'll, we'll be delivered on time because I know a lot of for certain events and things like that, people tried to order last minute. And then, you know, they want that product, you know, really quick and on that specific deadline, otherwise, it's pretty much useless. Like, Hey, here's your birthday gift after your birthday. Yeah, not really special. So that could be a benefit. Love it, or your money back. Basically, if you, if you don't absolutely adore or if the special guy doesn't absolutely love it, you get your full money-back Wow, benefit, right? That obviously is beneficial to me. And then maybe lastly, you know, free shipping, whatever, right? And there can be even more. But hopefully this makes sense. And like I said, I'm gonna show you exactly how to plug these into your Google search ad and do it. You definitely wanna do this beforehand. Otherwise, you're basically, you're gonna have your Google search. You're basically your Google Ads account open and just sitting there like doing the same process and just having both tabs open and wasting time and potentially getting logged out, having to redo everything. So that's why we're doing all the work up front, which makes everything else so much easier. And hope you found this very, very simple. If you have any questions any other way I can help, please let me know in the Q&A section and let's go ahead and get to the next video. 59. Setting Up Your Google Ads Account: All right. I think it's about time that we set up your Google Ads account. How about you? So at this point is going to be very, very simple, very short video. Just kinda show you the right place to set up your Google Ads account. So obviously, if you already have a Google Ads account, you're good to go. You don't need to watch this. However, for the majority of you, you'd likely do not yet. So what you need to do is go to the link that I have in the resources section. Or you can just go to Google, type in Ads dot google.com. It'll take you to this page here. Once you're here, you're going to click on start now because you don't already have an account. So click on start now. And then what you'll see is that you need to have a Google Gmail account in order to create a Google Ads account. Now you don't have to create a professional, for example. Hello at Sumner Hobart.com or info at summer Hobart.com or anything like that. You can use a free account. So if you already have a Google account, go ahead and use that way I'd recommend doing is creating a Google account specifically for your business. So for example, let's say we have, um, Hobart brands, that's the name of our brand is Hobart brands. Then what I might do is create Hobart brands at gmail.com. Go ahead and create that Gmail account. Once it's created, then sign up for an account just to make sure that everything is organized to where when you do taxes and accounting and things like that, that you're you know exactly that. You know, all of your Hobart Hobart brands at gmail.com accounts, that those are all for your business or your personal is kept separate. Okay. So that's what I'd recommend doing, but you can sign up using your personal account. So go ahead and enter in your name and info here, and then Google just going to ask you some very simple basic questions. You'll need to link a credit card, answer some basic business information. No student has ever had an issue with this at all. But if you do have any questions through this process, let me know. But it's pretty self-explanatory, kinda step-by-step through. And then once you do that within literally two minutes, you have your Google account ready to go. Make sure, like I said, you set up your billing. Basically when your ads get charged, there'll be that account, that credit card that will get charged and has a little hack. Allie and I like to use our Delta Sky Miles card to where when we spend money on all of our different types of advertising, we actually get miles when we obviously you pay back the credit card and build up or miles that way as well, which has been super helpful. We do that with all of our advertising. There's another little hack as well. So go ahead create a Google account if you haven't already, make sure it's for your business, at least that's recommended. Go to the link that I've provided in the resources section. Set up your account should just take two minutes and we'll go ahead and get to the next video. 60. IMPORTANT Point About "Expert Mode"!: When creating a new Google Ads account, something that's really important you want to make sure you do is once you log in, kind of create your account, it looks something like this. Scroll down, click on switch to expert mode, which I'm going to do right now. And the reason for doing this is because basically there's like basic mode or expert mode. Mostly were o basic mode because I'm not an expert where I'm going to make sure that you are an expert. And basically it's kinda like with Etsy, right? So we're, Etsy tries to make things really simple. They take away some of that control. And ultimately in the end, it's a little bit more difficult to kind of really get better results, which are a little bit easier with Google ads. So Google does the same thing where they're trying to make things simple and only click a few buttons. But in the end, you can end up wasting a bunch of money. I want to make sure that you're very calculated and that you're not giving all your money to Google, that you're giving it to them only if they're going to help you get sales back. So just want to make sure Go ahead and when you're signing up for new account, click on expert mode and then we'll go ahead and set up our account in the next video. 61. Setting Up Your Google Ads Campaign (The Right Way): It's officially time to set up our first profitable Google search ad campaign. So in this video, we're going to cover through part 1 of setting up your campaign. Then I'll show you also how to create your ad group and adds. And this all makes sense as we go through. So bear with me. And first thing that Google asks you is to set the goal for your campaign. For this specific example, what we're gonna do is select website traffic. And it may think, Oh, it's under it should we select sales because I want sales. Yes, we do. But because at least right now, etsy doesn't sync up with any of our like Google Ads account for Google Analytics account, what we wanna do is select traffic if anything changes, which I am really hopeful for in the future if Etsy and Google integration improve. And then we may select a different objective. And of course I'll update it, the video at that time. But for now, trust me, I've done a lot of Google ads for Etsy and Amazon and other marketplaces. Go ahead and select website traffic, okay, because we're going to drive traffic to your Etsy listing and then ultimately get profit from it. For campaign type, select Search. Because again, we're creating those search ads that are basically text that show up when someone types in very specific keywords. And then we will ultimately get those clicks and sales. So click on Search. Okay, Next it continue. Now hold on. So we just want to make sure scroll up. Okay, good search is selected. Sometimes Google be a little bit finicky. And then here enter in your website. So in this case, right, think about whatever product specific product that you want to advertise. Remember those keywords are created for that specific product, whatever that product will this thing is, go ahead and enter it here. In this case, I'm just going to www.z.com. I'm again, you don't have to do this. This is basically Google asking you, and they're gonna give back some recommendations for keywords. But we've already done the keyword research, so we don't really know. So you can put in whatever website you want to be at sea or anything else here. But if you want to kind of keep it consistent or see some of the recommended results, go ahead and type in your specific Etsy listing. Okay. Again, we would set this up if this was a website, but because we're using Etsy, that integration isn't there, so we can't set up custom conversion tracking. So we're just gonna go ahead and hit Continue. All right, Here we go. So that's kind of part 1. As we move through. Now we're kind of officially getting this campaign setup. You'll need to name your campaign. You can name it whatever you like, but I usually like to name it something like product name and then Etsy. All right. So product name as he keep it pretty simple, especially if you have other ads running for Amazon or your website or, or even if you're not pretty simple, then here is where we want to make sure that we're doing this correctly. So make sure you check both of these search network and Display Network. So if you've ever bought something, maybe visited a website or maybe even an Etsy shop. And you are just checking some other random website, right? You're on an article or you're on a website. And then you see these little kind of like square adds a rectangle ads that show up, they pop up. If you're, if you're a big blogger and you use Google AdSense, You know what I'm talking about, right? Those are Google display ads, right? Basically display meaning images. So Google image ads, okay. We don't want to include our ads on the display network because they perform terribly. Okay. If you leave this checked, you waste money. I can guarantee it. I can almost guarantee it, I should say. And then also we want to exclude search networks. Well, why don't we want us our ads to show up in Google Search? Exactly. We want to, our ads to show up in Google Search, not the search network. Search network means a network outside of Google. For example, cnn.com is the example of a Google search network. It's a search engine, right? You can go on and cnn.com. You can type in information and find articles and you can actually have your ads show up there. The problem is people are at Google to buy, people are not on cnn.com to buy. And again, this is another way of Google kinda takes away or control. It's a very easy way for us to spend a lot more money and not get those results back. So that's the reason I'm doing this for you. You can test if you would like, but I would recommend definitely, definitely not. So leave these two unchecked. That's the reason why. And then we're going to continue. Okay. So locations definitely want to make sure if you only serve certain locations, only target those. And now I would recommend if you say, Hey, I sell in the United States and Canada, or maybe multiple countries, I'd recommend doing is creating one campaign per country. And I'm gonna show you how to duplicate campaigns and add groups later. But for right now, only focus on your number one marketplace, okay? And really, I just recommend that you focus on your number one marketplace and don't really worry too much about your other marketplaces unless they're pretty similar in terms of profit and revenue. So let's say we sell the United States. Great. Something else you can do is you can actually target very specific states and exclude certain states. So maybe you don't want to trip to Hawaii and Alaska. You can exclude Hawaii and Alaska if you are forever. And maybe your product is a, you know, a Texas shaped cutting board. Well then maybe you only want to target on Texas. Okay. So what we can do here is under enter locations, watch this. So if I type in Texas, right, I can know we can scroll up. It's kinda cutting off right here, but you can see at the very top, we can target taxes, we could target Dallas, Fort Worth, Texas. We can exclude, include, right. So it's really up to you. But in general, keep it pretty simple. And I like to just target the United States overall. And legs it, if I'm going to target United States and Canada, what I like to do personally is I like to have one campaign. They're both identical. Basically, one campaign is going to target the United States keywords, and another one's going to Target Canada because it kinda helps keep all my results separately and I can analyze differently. But if you sell both pretty similarly, if you want to keep it simple, it's really not going to be negative. And go ahead and click United States and Canada. Okay, So pretty straight forward. Whatever language. So if you're targeting the German market and your listings in German and it's a German product, then select German, right? And most case, it's going to be English. So make sure English is selected because you only want to show your ad to someone who is speaking English. Otherwise, they're not gonna click or maybe you'll click, not really knowing. So, yeah, pretty simple and straightforward. Leave this blank. We don't have any audiences, don't worry about it. It's a little bit more advanced for budget completely up to you. I believe the minimum, at least as of currently is about $1, is you can set it to whatever you want for us personally, we usually set budgets around five to $10 a day when starting out for our campaigns. But again, it's completely up to you. So if you're like really conservative than just do a dollar a day, you can still get some pretty great results. But again, obviously the more that you spend, the more potential for sales that you have. So just kinda keep that in mind. So in this case, I'm actually gonna do $10, which I usually do. And keep in mind, this is not the amount of money you will spend per day on your ads. This is the maximum amount on average you'll spend per day. So some days you could potentially spend more than 10. Other days you could spend less. Or in a lot of cases, especially with the strategy that I showed you. And a lot of cases you could spend always less than $10 every single day. Based on the keywords that you're targeting. Google's used to people who don't really know Google ads. And they're trying to do everything themselves. They don't have anyone to guide them. Just go in and they target these really broad competitive keywords. They waste a bunch of money. They're targeting the display network and all of these things. And then they eat up their budget, the 10 dollar budget easily every single day. But we're going to be much more targeted specific. And I'd much rather spend $1 a day with really highly targeted traffic people that really want and are going to buy my product. Then targeting people who don't care about my product at $10 a day. Because it, because ultimately it's not going to get me good results, going to waste money. So, so just keep that in mind. That's the maximum that you are willing to spend. It doesn't mean you will spend it. That's just what I wanna kinda hit home. And then lastly for this video, what we're gonna do is we're going to select a different bids strategy. So there are different bidding strategies. If you're brand new, it's gonna be super-complicated someone to simplify it for you, we're going to click on this. We're going to select the drop-down and click on manual CPC, that stands for manual cost-per-click. Remember, is a common thread that's going through this module. We want control. If we give up control to an algorithm, they're going to waste our money. If we have control, we have much more likelihood of generating profit. So basically you want to select manual cost-per-click. And what this means is you are going to set your cost-per-click. Because remember before, at the very beginning of this module we determine, Okay, this is what our maximum cost-per-click can be to run our ads profitably. So we already have that number so that we already know what we need to be profitable. We're going to enter it in. I'm gonna show you that actually the next module. And then lastly, just make sure that this help increase conversions with enhanced CPC. It's not enhanced. It's actually D hands and it's gonna make things worse uncheck because again, it's just another of many, many things. These kinda little traps that google sets to waste your money. So once you're here in this section, go ahead, set all this up, and then we'll go ahead and continue on into the ad group section in the next video. 62. Secret Hack to Make Your Google Ads POP!: Welcome to part 2 of our Google search ad campaign setup. We are now here at the ad extension section, which as you can see, is right below where we were before. So the next part of the process, and essentially Google ad extensions are ways to make your add a little bit more visually appealing, a little bit more compelling. And they're ultimately where they're gonna help you do is get your ad notice and get people to click on them more than you would otherwise. And by the way, just a little secret, most businesses and individuals that are running Google search ads do not use extensions and they are missing out because it's the easiest thing in the world I'm going to show you. So just to give kind of an example in case you weren't really familiar with Google ad extensions. Here is an example right here in the top right of Acme electronics. Again, this is just an example. So you see the little text. It says free shipping, 24, 7, customer service, price matching, et cetera. Those each little individual phrases, two or three words. Those are each a callout extension. Basically they are calling out a certain aspect, again, a feature or benefit that is important to your product. Again, so people can easily kinda scan your ad or even subconsciously they see that they're more likely to click. Okay, so what we're gonna do is go back to our handy dandy Google ad copy, copy features and benefits. So again, here we go. Here's our features and benefits. What I encourage you to do is that Google allows up to 10 call out extensions to test with your ad. So what I want you to do is like I told you before, have at least five products and five features for a total of ten. So what we're gonna do is take 10 of these and create cod extensions, which are super easy. So let's go ahead and go back to our Google Ad account and we'll switch between the Google Ad account and a Google doc that we have open. So first, we're not gonna select site like extensions for Etsy. This doesn't work. If you have your website, this would work much better. But what we're gonna do is call out extensions. On, by the way, you want to select callout extension's not call extensions. Call extensions get people to get on the phone with you. You don't wanna get on the phone. You want to make money passively, right? You want to just wake up and you got more SE, sales, you're making money. So what we want to call it extensions, go ahead and use the drop-down, okay? And here we go. So there's four options right here and add another one. You just add in here and add another one, right? And so on and so on until you have ten. Okay. So I won't go through everything, but I'll go through just a few examples. You have a very, very good understanding. So first, we're gonna go back to our, Let's do two features to benefits. We have premium leather, so let's copy this. We're gonna go here. Premium leather. And why I like to do is make sure it's called Sentence case. So meaning the first letter of each word is capitalized. So maybe you have like premium quality leather or if it's just certain type of leather, you could put that in here, but yeah, premium quality leather. The first letter of each is capitalised. Great. Next, let's say, let's say custom hot Sam, That sounds fun. So custom hot stamp, custom stamp. And as you can see as we're entering this in, We have up to 25 characters that we can use. Right now, look, we're using 16 of the 25 and I told them to spell that. There we go, 16 and 25 up here we have 23 and 25. So you need to make sure that each of these stages within 25 characters and Google will tell you if it is or it's not. So maybe I'll do like customized hot, hot stamp or personalized hop stamp that could work as well. So that's two features. And then we're gonna go ahead and let's see a couple. Let's see. Let's do unlike any other galaxy that works. Yep, unlike any other gift, that's nice. And other benefit, really good benefit could be free shipping is always great if that, if that works. So let's do free shipping, right? Pretty simple liturgies, copying, pasting, and that's why we did this first as the money-back guarantee. Let's say we have a 30-day money-back guarantee. So it's a 3030 day, 3030 day money back promise. And let me move this up above my head. Boom. Exactly 25 out of 25, perfect. And another tip is if there are ways you can creatively use numbers, don't use, make sure numbers are in everything that you do. But when you have just a bunch of text, numbers really stand out. So just another little side tip for your quad extensions as well as in the next section, a couple of seconds from now, when we cover actually creating your Google ad copy. I'm trying to include numbers where it makes sense. So if you're having a deal, this can be a great place to have your if you're running a promotion, yeah, definitely have one that's like, let's say like 15 percent of leather. What was it? Toiletry or off leather bag, something like that. Or it could just be 15 percent off now. All right. Whatever it is, including those numbers is going to help your ad stand out. And it's going to kind of help ultimately increase clicks as well again, where it makes sense. If you can't think of anything, that's totally fine. You don't need to use numbers. They're just little hack. Then once you're done with that, click on Save. Once he had saved, you're gonna go, obviously I'm not gonna do that for this account because I'll actually, I'll go ahead and do it. I'll just delete them later for you guys. So go ahead and click Save. Boom, great. Now you see that they're all saved here. They're saved and they're ready to go. They're all selected if you wanted to, if you create it and you're like, Oh, I don't want that in my ad, then what you can do is just simply uncheck. I don't want to include free shipping, so I uncheck it, but I'm going to leave them unchecked. We're good to go. Next. We're going to hit Save and Continue. And that is going to bring us to the ad group module. I'll see you in the next video. 63. How to Target Your Google Ads to the Right Audience: Now that we have included our call out extensions, the next section of our campaign setup is the ad group section. So you can think about Google ads in three parts. There's the campaign, which is kind of the big outer circle. There's the ad group that's kind of the middle. And then the ad is in the very center, almost like an egg. The egg shell, the white little part, and the yolk in the middle. Okay? And in reality, it really doesn't matter. You don't really need to know the difference. All you know is that the ad group section is the targeting section. This is where we're going to include our keywords from before. Okay? So step one in the ad group section is we're simply going to name our ad group. So usually I like to have something like product dash and then something like exact. And I'll explain why I do this in a second. But as your product name dash exact. Next we have the default bid. So now what do we set for default bid? Well, if we go back to our advertising metrics, Google sheet will remember that our maximum cost-per-click that we entered was 25 cents. And again, it's why hopefully by this point you've already done this. If not, be sure to go back and calculate, this, should be fairly simple and straightforward. But we know that at most we can spend 25 cents per click on average in order to profitably run our advertising. Okay, So 25 cents is going to be our max cost-per-click. So guess what? For maximum bid, also known here as our default bid. But you can see maximum cost-per-click if you go to the kinda little more information icon. So we're going to be 0.25, representing 25 cents for perspective. Just so you know, most successful campaigns that I have found run anywhere between 10 cents for the default bid to $0.50. Okay? Obviously that's a fairly large range. It's still on the all of that is in the lower end. $0.10 is very, very low. And 50 cents it's a little bit higher. So just kinda keep that in mind. That's a good range to stay in. In general, for most, That's the products. That would definitely depends on your profit margin. Okay, so I want to make that very, very clear, just based on our own products as well as client's products in others that we've networked with an other Etsy sellers that we know personally. So 25 to 30 senses, it could be a good starting point. But just as if you're not really finding a lot of results, if you're like, Hey, somebody said of all these campaigns, it's been running for some time, but I'm not seeing any clicks than what I recommend doing is going back and then increasing clicks, which I'll show you how to do in a future video. But yeah, so that's our default bid. Pretty straightforward. Next we're going to scroll down this section right here, okay? This is the keyword section. We are going to command a, basically select everything and delete. It. Doesn't matter what's in here. I don't care. We're going to get rid of all of it. So deleted all because a lot of it's going to waste our money. Instead, what we're going to do is we're gonna go back to your other Google Sheet, which if you remember, is the keyword sheet that we have. Specifically remember all of those keywords that we had from that Papaya search tool. What we're going to do, scroll down. We're gonna start here 40. We're going to drag up, up, up, up, until we have all of these keywords selected. As you can see, I'm going to command copy or Command C to copy them. And before I paste them into the ad group, what I'm actually going to do is I'm going to go to this tool. This is called keyword match type tool.com. I'm, I have a link to this in the resources section, keyword match type tool.com. What you're gonna do is you're gonna paste your keywords here. Instead. Paste them here. Step 1, step number 2, click on exact match. Okay, what are all of these? This will get really confusing and it's unnecessary for, you know, basically there are different match types that you can target with Google Ads. Broad match, modified, broad match phrase, batch, and exact match. You want exact match. Don't worry about the other ones. Why? So we're going to select Exact Match. We're going to click on Make keyword list. And as you can see, all the tool did, which is really simple to do, is it added brackets right before and right after each phrase. Okay, why do we want to do that? Or what's the special purpose for this? Basically, if we were to enter in and that's another kind of sneaky thing that Google does that That's why you bought this course and now it's gonna help you save money, is if we were to just copy all of these keywords, remember just our main keywords and paste them. What we're actually doing is we're not targeting those keywords, were targeting those keywords and broadly related keywords, it's called broad match. So if there's an LCA, you actually here in a second. So let me just let me let me just get rid of this real quick. I'm going to select broad match just for an example. Okay? This is all I am doing this for. Broad, naturally selected watch make keyword list. Look. The keyword list is exactly the same. There's nothing on the ends of the keywords. So basically if you were just copy and paste your keywords into Google, which most people do, you would target loosely related keywords. So maybe instead of dark brown men's leather bag would be read men's leather travel bag or leather suitcase or, you know, men's leather suitcase. So they're not relevant to your product like so basically you would show up for irrelevant keywords and you might get some clicks because people accidentally click or people think, oh, that this is relevant and they click and they ultimately don't buy, you're gonna waste your money, so don't do that again. So this is what not to do. Well, you do want to do and it just explaining it, select Exact Match. There we go. And basically with the brackets, what that does is this means hey, Google, we only want to target these specific keywords when someone types them on Google, okay? Because we know we went through the research, we know our product really well. We know that when a percentage of people who typed in these keywords, they're going to, they're interested in our product, they're going to buy your product, okay? And only these keywords, not other loosely related. So these are our most important keywords. Definitely want to use exact. If you were more advanced, I might recommend phrase match, but that's a whole other kind of whole other discussion and it really doesn't matter. This is really what matters. So now we're going to copy this new list with the brackets before and after. We're going back to our Google Ads account. Going here back to the keyword section, we're going to command V to paste. Boom, there we go. And now, as you can see, all of these aren't exact match, by the way, completely ignore it. You can see our daily estimates are 000 dollar cost per clicks, your dollar per day, 0 clicks. Google's not accurate when it gives us data on it's trying to give you that to say, hey, you should target more keywords. You should be a little bit more broad to try to get you to spend more money. Don't worry about it. In some cases you may not get a ton of traffic or clicks, but the traffic that you do get this is very passive. You set up the campaign once, let it run at a very profitable cost. And this can help you, just basically this machine that can help you generate more profit ultimately in the long run. Okay? So we have this here. Once you're done with that, pretty simple, straightforward with the ad group section, again, it's just you're targeting what you want to target and then at what cost. You've already done both of those things. So now you're gonna go, next step is what we're gonna do is hit save and continue and continue on to actually create the ad that our customers are, future customers are going to see. So let's go ahead and get to that video. 64. Little-Known Google Headline Hacks to Increase Conversions: Welcome to the final section of setting up your Google Ads. I know it's been a lot this far, but I promise in the end, it'll definitely, definitely be worth it. And here we're actually going to create the ad that people are going to see when they type in those keywords into Google, and then your ad is going to show up. So as we continue, right, we've already set up our campaign or ad groups and we're in the final section of creating our ads. Okay, So your screen, it looks something like this. And I'm going to walk you through literally step-by-step, just like if I was creating this from scratch. So there's going to be a very much like a case study sort of video, a real type of tutorial. So step number one, our URL, Okay, final URL. What does this mean? This is the URL that we want people to get to. So basically, where do we want to send traffic? Where do we want to send people? We want to sum the torques Etsy store, specifically a specific Etsy product that we have. Again, the more detailed you are, you know, people are searching for leather men's leather toiletry bag. You send them to a men's letter toiletry bag instead of just your overall shop that's going to perform much better. So what you wanna do is send them to your specific product listing on Etsy. As you can see here, I've just entered www.edu.com, but you would enter in your specific store. Okay. Here's your specific listing in your store. So that's what you would enter in here because that's where you want to send people. Next, we have the display path. So you'll have your URL here. And what's really cool that Google allows you to do is you can actually add some additional text that actually displays or appears on your Google ad. And I'm gonna show you what this looks like. But what you wanna do is just kinda little psychological hack is whatever your main keyword is, that's what you want to enter in here, because it's basically going to be your URL followed by your main keyword. And the reason for that is that when someone is typing for a specific keyword on Google, and they see that exact same keyword in the exact same way. On the Google search results, there are significantly more likely to click that term, click-through rate is refers to the percent of people that click on a particular ad. Your click-through rate is actually going to increase. It's going to increase your overall ad performance. So in this case, It's what men's, men's leather toiletries. So let's do men's leather and then toiletry bag. I like to separate each word by a dash. So in total we have Etsy.com forward slash men's leather toiletry bag. So you have the kind of there's two parts there. You can put it all in one part if you're possible, 15 characters per part. It's really simple. It's not a maker break thing with your ad. It's a little hack that again, most newbies kinda using Google ads aren't utilizing. So just to kinda show you what it looks like, if I can, here we go, You're add a look like this. Here's the URL, www.com fours, that's men's leather slash toiletry bag. Just having those words there is going to help increase your clicks. So that's your display URL. Next, we're going to work on our headlines. Now as you can see, Google automatically fills these in 40 to try to make it easy, but they do not do a good job at all. What we wanna do here, and I'm actually going to show you is fill these in ourselves. So I'm going to command a, get rid of this command a, just deleting everything here in the section. There we go. All right. Bear with me. I'm about to show you a really kind of an expert hacks strategy. It's really simple guys don't need over-complicate it. And that is the following. So what you're gonna do is you're gonna put a bracket like I have here. So your first row here, inserted bracket like I just did. Select Keyword insertion. Next, select title case. Okay? And sorry I referred and so title cases basically capitalizing the first letter of each word. Okay. That's actually what you want is title case. My apologies. I call it a sentence by sentence case before. And then what you want to enter here is your main keyword. So what does the main keyword, basically, what product you're selling? If I, if, if your family or friend asks you, Hey, what product are you selling on Etsy, whatever that product is, that's we're going to enter in here. So in this case, let's say it's men's men's leather toiletry bag. Let's see if this fits men's leather toiletry bag. Perfect. Now we're going to hit apply. And what happens is, and this is really cool. I might see if Google shows you, if not, I can just describe it to you. Um, it looks like it's not. I'm actually gonna go ahead and let me. And the next thing you wanna do is once you've entered this in, go ahead and click on this little pin, Okay? And then click on Show Only in position 1 because we want this at the beginning. All right, your first part of your Google ad, like right there at the beginning, should be your main keyword. Again, why are we doing that? I would explain because when someone sees that same keyword that they're searching for on Google in an ad, they're much more likely to click. So you want that first and a little extra, extra hack, okay? If you're running any promotion, so if you're not running a promotion, ignore me right now. If you do run a promotion in the future, somebody you can consider doing, let's say it's a 15 percent off, It's already 15% off. And again, this is a really long keyword. Maybe you just have like men's toiletry bag or leather toiletry bag. But any case, what you'll do is first like we did before, include the brackets just like you have, and then in front of the brackets, whatever your percentages do that percent and then off. Okay. So 15 percent off men's leather toiletry bag. All right. Because again, that number and then the percent off right there at the beginning, that's going to help your ad crush it. It's going to perform really, really well. And if you don't, you don't have to have a promotion. If you don't, don't worry about it. Okay. But just a little extra hack that I want to share with you. Hopefully, I'm not sharing too much if I am, let me know in the Q&A and I'll try to tone it down, but I want to give you guys all of our secrets. So. Legislation, we don't have a percent off, We'll just keep it simple. Okay. So we have men's leather toiletry bag. Let me show you what happens. So what we did here is called the brackets is called Keyword insertion. Basically what this means is that if we scroll up, look at all of these we have, we're targeting personalized men's leather toiletry bag, personalized men's leather travel bag, customized men's leather travel bag. We're targeting all of these different keywords. So guess what we can do is our is going to dynamically and automatically change depending on what our future customer are. A Google user is typing into Google. So I'll show you an example. Look at this. Oh, I've just dropped a little bit more. So look automatically. One example is small men's leather travel case. So if someone types in small men's leather travel case, but then if our ad showed, you know, men's, let's say men's leather of toiletry bag. They're, they're kind of similar but they're not the same. When they're exactly the same, you're going to be much more likely to click. So what this does by including the brackets is whatever the person types into Google, it google automatically pulls that data and puts it into your ad. So depending on what they're searching for it, you don't have to do anything manually. It's all automated. Whatever they're searching for in Google, that's going to turn into the very beginning of your ad. And why is it beneficial? Because people are gonna click. So I hope that makes sense. I know it's a little bit complicated for us. I know I'm repeating myself, but I hope that makes sense. And I said it'll even kind of cycle through. Let's see if it cycles through automatically. It shouldn't. Second, you'll see this on your end. That'll kind of cycle through the different results. And then the reason we included men's leather toiletry bag is basically if we click on this again, so we say, okay, you know, basically, anytime someone searches for something on Google, automatically, turn that into our kind of main headline here. If not, if it's like a super long phrase or if there's any kind of issue with that phrase, Google will default. That's what's called default text, back to this text. So if it's like super, super long for example, and then it's, you know, you only have 30 characters. So if it's longer than 30 characters, Google is going to default back to men's leather toiletry bag. And again, it's a very relevant keyword, so it's totally fine. So this is like seriously, this is such an expert hack. This is seriously going to help your Google Ads so much and very few people talk about it. So I think I hit on that enough. You're going to pin that at the top. You're good to go. Next, what we're going to do is we're going to fill out these other headlines here with some of our features and our benefits. So what I want to encourage you to do is we're not going to have 10 different headlines. I don't recommend that. What I would recommend is having a few to several headlines less than 10. And we already have one, so we have one of however many that we want and it's going to depend on your product. So let's go back to our handy-dandy Google ad copy that we've already created, our features and our benefits. All right, on this list, think about our occurred. You think about like the top seven most important things. So I actually really the top six. So maybe the top three features, the top three benefits on your list. Honestly think about your customer. Think about, okay, if I was gonna go and Google and I was going to like buy this product or I'm considering buying this product. Like what would really convince me to buy? Like what would make me click on this ad over anybody else? Like what's the most strongest, powerful again, because you want to put kinda like each of these benefits and features, kinda like soldiers. You want to put your best soldiers out there because the soldiers are going to, you know, well, they're going to kill anybody, but they're going to crush it. They're going to bring back the profit. So you wanna put your best soldiers out there. So just think like your customer and spent a little bit of time thinking. And I'll give you a couple of tips for what has performed well historically. So let's go to here Headline 1. Let's see 100% free shipping. That's a really powerful just in general for e-commerce, really, really powerful people want to know it's free shipping, awesome. That's, I'm definitely gonna be more likely to click something else. Show you 30-day money-back promise. Now I can't put guaranteed because it fills up the space too much, I believe actually let me try it again. If I can remember how to spell it. Here. Empty unknowns we get yeah, never mind. You can't put guaranteed, but yet 30-day back promise or 30-day money-back guarantee nature, of course, everything spelled correctly. That's just another side tip. Of course, those work really, really well. Obviously you want some that are product-specific. So maybe like maybe like, Oh, here's one, make his day for just $20, right? So let's say, let's say you're selling it. Let's say it's like 1509. Boom, again, having those numbers in there, a lot of e-commerce sellers are really afraid of putting price point in any of their advertising. The key of advertising is to get the right people to click on your ad and the wrong people do not click. Because remember, we're paying every time someone clicks on our ad, okay? You know, cost-per-click, that's why we have the 25 cents before. So we only want the right people clicking. If, if we have a bunch of cheap skates that are looking for products, we don't want them. We want to sell at a premium product. We want people buying full price. So I do recommend if it makes sense somewhere, you don't have to force it, but have your price point somewhere maybe in one of the headlines, wanted somewhere into the description which I'll show you here in the next section. Because we don't want the wrong people clicking. It sounds like, well that's way too expensive, good. Because guess what? If they clicked on your ad and then found out later was wasted their money. So it's good, good idea to kind of keep. And again, what's the benefit, right. Make his day for just 1599 or for only 5099. I like only betters. I'm unchanged that Wow, really powerful statement, right? Benefits based make his day, make his day or your money back, things like that. So we have four benefits. Let's, let's do like, you know, maybe one, maybe two more. Maybe let's do like premium. You can even do premium quality, extra, premium quality and extra space. So you can actually take two sometimes if it's little bit shorter, like premium quality leather, or it could even just be premium quality leather, for example, right? Or you can merge the two together. Whatever it just in certain cases, if you have really short character, you can kind of merge together. In general, you do want to kind of and reach more of that 30 mark that 30 characters that you have. Because that's going to help your ad stand out a little bit more in general, but not all the time as you can see, this one's 18. That's totally fine. As long again, the key is at the end of this. You kind of preview here. So we've entered in and this is good enough. These are actually plenty of headlines. Like I said, I'd recommend 7, but this is really good. You know, just these five are great. And as you can see here, let me scroll down again. So we have small men's leather travel case, 30-day money-back guarantee. And depending on how large some of those are, sometimes I'm Google will display two of your headlines. Sometimes it will display three of them, and if you can fit them in the space. So again, basically what Google's gonna do is it's going to find whichever combination results in the best results, right? The highest kinda click-through rate, right? Because the more this resonates with the audience, usually the better performs. So basically, it's a, Google's going to cycle through your different headlines. It's going to keep that one kind of right at the beginning where this small men's leather travel bag that'll be at the beginning and it'll kinda test some of the others and automatically for you find whichever one performs the best. Okay, so that's what the headlines, again, headlines are the most important section of your ad copy. And then right below the headline, we have on the description, which I'm going to show you how to do in the next video. So I hope you found this valuable. If you have any questions at all, please let me know in the Q&A section and let's go ahead and get to the last video. 65. LAST STEP! - Google Ad Description: And the final part of a Google search ad copy is the description section. As you can see, we have the website which we've already done, the headlines which we've already completed. And now this is all that's left is the description. Now the description section is important, but it's not as important as your headlines, so don't worry about it as much if you're gonna put more effort, definitely put it into the headline. But keeping in mind is definitely still important. And you definitely want to make sure you're utilizing the space to the best of your ability, but it keeps things simple. We're only going to create two lines of description, which worked really, really well. So basically you can create a maximum of two lines. So we want to make sure that we maximize that space. And we have for each a maximum of 90 characters to use. So we actually have a lot more space than our headlines. And I'm going to show you and let me go through just like about setting up this ad for one of my own products, exactly how I would structure it in a way that I found that converts the best first, just like we did before, the headlines Command a or deleting all of the pre-filled text here because we want to create our own, okay? And all we're worrying about, we have up to four that we can enter in even more than that if we really wanted to, but we're just gonna do to keep things simple and maximize our space. So we go back to our Google Doc with our products and features. And what we're going to do is we're going to create basically just very simply, almost kinda copying pasting in. Each point is going to be kinda highlighted. And then there's going to be period, another phrase, period, phrase period. And it's going to be basically easy to scan, very easy to read. What a lot of people make. The mistake of doing is with a Google description section. They tried to write almost like a blog article. They tried it like just write a bunch of information. It's all string together. It's very difficult when someone's just kind of on Google scanning through. You want to make this very scannable. So this isn't going to be a formal essay, your paragraph, we're just going to have phrase, period, phrase period. And I'll show you what I mean. So first I'm actually gonna start with description. The description here, okay. Actually doesn't really matter where it is, but I'll show you in a second. Okay. So just a few things. We've already kind of gone back through this. Let's say, let's say what are some different benefits or features of our product that's important to our customer. Let's say 100% free us shipping shop, selling fast shop now. Okay? And by the way, I'm gonna make this, the reason I did this is I'm gonna make this description that I'm working on only show up in position two and I'm gonna show you why. So if you have any familiarity with digital marketing or marketing in general, it's a very good idea at the end of a description to include a call to action. What is called action. Basically think about what do you want people to do is either with a blog content or YouTube video or on your Etsy store, or with this Google ad, what you want them to do, well, we want them to buy, we want them to, to shop now. So whatever action you want your audience to take, That's what you write in at the end. So I usually like to have something like right here at the end. That's why I included it here. And I want to highlight selling fast shop now. So kind of selling fast, right? Assuming a product is selling fast, you know, don't lie, but I would assume hopefully it is selling quickly. Or if there is limited in supply, which for every physical product it usually is. So make sure you kind of put that scarcity where it's like, hey, selling fast shop now. And you've likely seen this in other places. And the reason you've seen other successful online stores do this is because it works. So I always like to have this. I kinda pin this as the second description because basically that just means that this will always show up in the second description. If I have other variants, because I want that to kind of be at the end. The last thing that they see. But you don't have to, you can just leave it on pen. Really. Not a big difference. I'm just trying to show you all the knowledge and all the information that I have. B, I always like to have this at the very end, selling fast Shop Now. And I usually like to have things about the order. So what are some benefits about the order? So maybe let's say 30 day money back, promise. Oops. Promise. And let's say, you know, if you've already had some sales data, let's say you've sold like a 100, you know, let's say you fold, sold like 237 units that may be trusted by 237 out where we're going to run out of space actually. Maybe I'll do like top rated. Right? Again, just kind of like someone's considering if they're gonna click, if they're going to buy, what are some things I can convince them to buy? This is usually like my second description is what I have something like top rated 30-day money-back promise 100% free shipping, selling fast shop. Now actually you know what I would do? Sorry, let me just copy this. Let me go here. Restructured it a little bit. There we go. And as you can see, we have a total of 90 characters that we can use. We're using 8490, okay? And I know this is a little bit informal. It's not like super professional. I'm kinda going through just like I would set this up. But hopefully some of you asked for that, so I hope I hope it is helpful. So at the kinda second description we have, look at this top rated a 100 percent free us shipping 30-day money-back promise, selling fast, shop down, Okay, wow, right. Many, many reasons to buy it. If you don't love it, you get your money back. It's free shipping, selling quick order now, right? Top rated, all of those things. That's really going to help convince someone to ultimately purchase. And what's great is this is a free, easy template that you can copy and paste for your own product that works really well overall in general. And of course, please feel free to customize for your products specifically. And you can create more descriptions if you'd like, so that we have to description that we create. We've now created one of them, which is going to be kind of number 2. So let's go ahead and create Description number one. Now, I just did number two because it's little bit easier to copy and paste. For number 1, it's, for me, it's more customized to my specific product, so it's not as easy to just kind of copy and paste for you. So let's say, like I said before, we kind of ran out of space. And the second, but another really great thing that I like to add is trusted by X number of people. So if we've sold it, let's say we've sold a thousand and 36 units. Well then great. Trusted by 136. Happy guys will write it's a men's leather toiletry bag. So trusted by one hundred one hundred thirty six happy guys or whatever you have, right? It's kind of that social proof like Okay, Other people have bought it, other people trust it. Sure. It's going to be more likely for me to as well. Let's see some other, what are some other important aspects? And keep in mind, you may be taking away summer, we already have made call out extensions. Some of these are going to be repeated like we're going to have some of these inner description or inter headline that are also intercalate extensions that we created earlier. And the reality is yes, that's true. And that's great. If you've ever heard the phrase, preaching to the choir, right? Preaching to the choir because they've lost their melody, right? Just because you say something once doesn't mean that someone's going to remember it just because you read a book once doesn't mean okay, good. I'm never going to read this book again. I'm telling you if you read through the Bible one time and you go back a second time, you're gonna be like, I'd like I'm reading this for the first time. There's so much information and knowledge is the same thing with Google Ads, somewhat repeating something important is not a bad thing. Do not. People have this thing like, Oh no, if I say it wants, then the person gets it. No, it needs to be repeated. So don't worry about repeating yourself as long as it's not repeated in the same section. Like don't repeat yourself in the title. Like to things in the title to the same things that description to the same thing in the callout. But if that one thing is in the headline and the description and your call-out. No worries. As long as it's important to the customer, That's what matters. Okay. So going back, trusted by 1036, happy guys, That's awesome. That's really powerful social proof. Let's see what else. Let's say bring the hit of the event that sounds really powerful. If it was for me, I would bring the hit of the event and better yet if you know what people are buying it for. For example, if it's wedding, that's even better than event. Because if, if you can basically read their mind, hey, I know you gotta buy this for the wedding. You don't know that I know this, but when I include this, you're more likely to click. So bring the head of the wedding and maybe like one more. I think that should maximize. Let's do, let's do an actually a few more so we can do let's do pers personal personalized. What was it personalized? Hot stamp. Stamp. Premium. Even just the word premium. That's fine. I'll do premium without. So let's do let's see, trusted by 106. Happy guys bring the hit of the wedding. Or maybe we just do. We'll do it bring the hit of the wedding and I will get rid of premium. That doesn't really make sense. Okay, let's say this is still pretty good. We've utilized a lot of our character limit here. Let's put personalized hot stamp at the beginning. It sounds a little bit better. Basically. In general, what you wanna do is, and this is kind of the process that you'll go through and filling this out to put whatever you believe or what you know for a fact is most important to the customer. That's obviously what you want to put in your description. And it obviously in this example, it's a hypothetical. So I don't know my audience because it's made up audience. But put whatever's most important first. So what everything is going to catch their eye first, put that there, and then followed by some of these other points. And for me it's like personalized Hot Sam's trusted by 1036, happy guys bringing the hit of the wedding. I mean, this is really speaking to me. I'm like, okay, I like, I really want this product. I really want to buy. Like, you know, if I don't love it and I get my money back, it's free shipping, you know, it's selling quick. I need to act fast. All of this together. I mean, think about it. You're much more likely instead of just kinda talking about your product made of premium quality leather and whatever, whatever, whatever, right. And just these long kind of features, you just kind of hitting a quick bump, bump, bump, bump. Very easy to scan. You really going to increase your likelihood of someone clicking if you really want to feel like summer, I just, I just wanted to test another headline, please, by all means at a minimum do too. But if you're like, hmm, I wonder if there's another headline or maybe a different order that I could test, what you can do is just copy this, create a new description, and maybe instead you want to do like a different order, right? And let's put this at the end instead, see if that performs differently. Go ahead and I would actually recommend that you do that. And again, Google's automatically, they're only going to show two of the descriptions, but they're going to cycle through to find which one of these is ultimately the best performing, okay? So you can create up to four here. So go ahead and do that if you want, but at least two and you should be good. Once we're finished with that, what we're gonna do is hit Save and Continue. Once we're happy, you can preview your ad here. Yeah, obviously, I have to update this just because it needs to start with HTT. Ps dot dot slash slash. Should be good now I believe. Yep. Yeah. That's just another little tip, but you would already know that again, with your open up your Etsy listing, copy that exactly and, and paste it in. And that's good. And Google's show you any other issues that you have in case that comes up. Now, we should be good to go save and continue. We'll see if there's any issues. If not good, we're going to continue on. And then the last step here again, because this is a brand new account and this may be a new account for you, is you need to make sure you set up your billing. Okay. So I'm just I'm not gonna share my credit card information here with you. Like I said, I just little tip I like to use for all my advertising, some sort of like points card or bonus card, like a Sky Miles card is what Allie and I use. So you can go ahead and use that again, pretty straightforward. Entering your payment information just like you have, your organization type if it's applicable, and so on. Okay. And then go ahead and hit submit. And once your billing information is approved and your ad will actually go through a review process as well. Just to make sure Google doesn't want to make sure you're doing. You know, if you have anything that's cuss words are pornographic or anything like that which you should not have. And then you should be good to go. Your ads will begin running. And then I'll show you later after we cover kinda Pinterest Ad course or section of the course, exactly how to kind of optimize your ads, how to track your results later on, but now you're good to go. I know it seems like a lot it'll get a lot easier as you do this. Again, I'd focused, recommend focusing on your top-selling product. Advertisers that one product first, and then consider setting up more Google ad campaigns for your other top-selling products. And with that being said, we found a valuable you have any questions, let me know and let's go ahead and get to the next video. 66. Secret Strategy to RANK #1 on Google for PENNIES!: In this video, I'm going to share with you a little expert hack of a Google ad campaign that can be very, very, very profitable, then I'd recommend that every seller consider setting up. Okay, so basically, think about this logically. How many times have you gone to Google or Etsy or Amazon or anywhere else and you've searched for a product or some information or whatever, and you've misspelled whatever you're searching for, right? It wasn't in the exact perfect spelling, right? It's happened to every single human being that has ever used a search engine. So we know this is true, we misspell things every once and awhile. Now what's interesting is with your product on Etsy, on Google and other platforms, people are misspelling trying to find your product. And we can actually benefit from this. How? Well, what we're going to do is I'm going to show you how to set up a misspelling Google Ads Campaign. And that really runs through the entire campaign and waste your time because we've already done that. But I'll just highlight some of the important points and overview. And of course, if you have any questions, let me know. But essentially what we're going to do is we're going to target common misspellings at a very low cost-per-click. And basically when someone misspells our product, our competitors aren't targeting those keywords because they aren't thinking like they didn't take this course. They don't have the advantage that you have. So these are very basically inexpensive keywords that we're targeting. And basically we can show up right at the top of search results. People see your ad, right? Our customers are future customers. They'll click good or Etsy listing and then a percentage will ultimately by, and it's very, very inexpensive. And I run this with all of my brands and products that we sell, not just on Etsy, but also our Udemy courses and things like that as well. So, excuse me. So we do, we do this and it works really, really, really well. And I'll show you kind of the overview. All right, first, you're gonna go to a tool like this and any will really do. But I've linked this in the resources section as usual. And it's called Add results.com. Four slash tools, forward slash, key word, dash type O dash generator. You can just type in a keyword typo generator and Google, and you'll get to a tool like this. Next, what you're going to do is take your most common or your TOP keyword. What does your TOP keyword for your Etsy product? Well, think about if you were to say, if your friends ask you, Hey, what do you sell on Etsy? And whatever your responses, that's the keyword that you want to use, right? It's going to be the most common, what most people think about your product. And this case, going along with our example, it is men's leather toiletry bag. Okay, Let's say that's our main keyword. So men's leather toiletry bag, what we're gonna do is go ahead and select all of these, okay? Well actually all except for extra space. So skip letter, double letters, reverse and extra. And then we're going to scroll down, simply click on Generate typos. Give the tool a second. As you can see here, we have all of these very common misspellings, men's leather toiletry bag, men's leather toiletry bag, men's leather toiletry bag, et cetera. Okay. So, uh, and you can see there's literally hundreds, that's the key because each of these keywords on their own doesn't generate a lot of search volume, are a lot of sales. But when he target all of them at a low bid, it averages out and it can actually come to some substantial sales. So what we're gonna do is we're going to copy all of these keywords. We're going to go back to our handy-dandy keyword match type tool. Again, we've already talked about this, but I've linked this again in the resources as well for your convenience. Go ahead and paste into the first box here, select Exact Match and click on Make a keyword list. Okay, this is really key. You want to make sure it, because if you were to select, for example, let's go back through this. If you were to select broad match, right, and just target as is, then our strategy goes out the window because Google's basically going to ignore the misspelling and just basically realize, okay, these keywords were misspelled. We're going to find the correct spelling of those keywords or related keywords of the correct spelling. And what that's gonna do is basically we were bidding on more competitive keywords, are going to bid on these exact specific keywords. We want to show up when people misspell because it's not very competitive where we're going to be maybe the only advertiser doing this. So that's the whole reason we're doing this. Uh, you wanna wanna make sure it's exact match. There you go. And then you're going to copy this final here. That's the key, this is the gold right here. And basically go back through the module in the Google campaign setup. And you're going to create a separate campaign. So there's going to be a new campaign. You can call it, you can name the campaign, you know, whenever your product name. And so maybe men's leather toiletry bag, dash misspellings. Okay, since your misspellings campaign, so you go through, do exactly the same, create your campaign. Once you get to the ad group section, then you're going to just copy right here. Very easily copy and paste those into the Keyword section. In terms of BID, I'd recommend bidding somewhere between ten to $0.15. So that's fair. That's, by the way, for most paid advertising standpoints. That's a very, very, very low cost-per-click and think about it. These keywords are relevant, okay? Because you're like, well Sumner, but these are misspellings. These aren't, this isn't my product. This is a misspelling of my product. Think about it. Someone going to Google and typing in these keywords, they're trying to find your product, they just messed up. So they're looking for your product. They're interested in these people. They're not cheap buyers there. They're just as quality. They just happen to misspell, right? Just like we all do. So really great. And it's a proven strategy is not just theory or hypothetical. It will work better with certain products and others. That's why I just kinda have to test and see. But it works really, really well for us for the majority of all of the products that we sell online. So basically this, you're going to keep everything the same as your other campaign. The only difference is instead of, you know, your other keywords don't include those with your misspellings, just your misspellings. Those are going to go into your ad group. Really simple. And the only other difference between your misspelling campaign in all of your other Google campaigns is, if you remember, we used this responsive headline feature where basically when we put brackets before and after our keyword and the headline, as you can see here, what Google does is they will pull whatever the user search query is, basically whatever the person is typing into Google, google will take that, those words are that phrase and then automatically inserted into our ad. Now think about it. What are we doing? We're targeting misspelling keywords, right? People are accidentally misspelling, for example, men's leather toiletry bag into Google. So we don't want to use the responsive headline feature. Why? Because we don't want our ad to be misspelled. We want to target the misspelling, but the user is not trying to misspell their accidentally doing it. So if they miss, misspell a keyword or early they're searching for men soldier bag and they see your ad and it's misspelled because it's pulling their search query there, I'm going to click on, it's going to pick up that's kind of unprofessional and I'm not going to click on that. So all we want to do is really, really simple. Just remove the brackets. That's it. That's the only difference. Can use all the same copy as you did with your previous Google at the same campaign setup. Again, the only two differences are, number one, the keywords that you're targeting. Obviously. You can also target them at around ten to $0.15 per-click. Also removing the brackets here, just making sure and all we're gonna do here, let me just delete all of that and then just type men's leather toiletry bag. So remember with a misspelling tool, whatever word you put into your misspelling tool, which in this case was men's leather toiletry bag, right? Where we basically use that as the base to find all of our misspellings. That's the exact same keywords. So whatever you put in, in the beginning into the misspelling generator, that's the exact same keyword you're going to put here into this, and then everything else is the same. So pretty simple and straightforward and a little bit more advanced. So if you have any questions at all, let me know in the Q and a. But I hope you found this valuable, and hope you really profit from this like we have. And let's go ahead and get to the next video. 67. Why Pinterest Ads For Etsy? (Intro): So what makes Pinterest advertising so unique and so advantageous? Well, there are many reasons, but I just want to cover for really important points about what makes Pinterest advertising different from other advertising platforms. And number one is inexpensive or relatively inexpensive. Why? Anytime there's a new we're advertising platform which Pinterest is compared to how long Facebook ads and Instagram ads have been around. For how long Google advertising on YouTube ads have been around. The longer a platform is around, right? The more and more people know about it, the more and more advertisers use the platform, and generally the more expensive that platform becomes, because demand increases. When demand increases, generally, price also increases. Well, even today, Pinterest advertising is still a relatively new platform. It's not brand new completely, which is actually great in a lot of ways, but it's still is fairly new. There are a ton of advertisers using the platform. Yet, which means that a lot of your cost per clicks and ultimately your result can be very inexpensive and very, very profitable on Pinterest compared to other platforms, which is really exciting. I'm excited, kinda share that with you. Number two, compound results, Allard and kinda talked about this earlier on. But what's really interesting about Pinterest advertising specifically is essentially, and we'll go into detail actually in the next video about this and how this works. But you create a pin on Pinterest. And you can essentially quote unquote boost that pin. You can pay Pinterest to show that pin to more of its users and very specific users who are likely interested in whatever your advertising. And what happens is obviously a percentage of people who will ultimately click on this pin and ultimately reach the destination that you want to send them. But also a percentage of people who click on this pin will also save this pin, or maybe they don't click, they just save this to their own board, which is really great because what happens is the longer you advertise on Pinterest, the more saves you will likely get on the pins that you're advertising. And guess what? If you ever turn off that advertising, you're still going to get compound results in organic results because your pin has been saved and multiple boards. So all those places and all of those boards that your pin has been saved is going to get organic search results. Even if it's not a lot, it can be a little bit too quite a significant amount on. That's another really fantastic aspect about Pinterest advertising is that you can run campaigns, turn off those campaigns, and then still get organic results. Which is really awesome. I love Pinterest for a lot of reasons that this is one of those reasons. Number 3 is buying intent. Pinterest for as a social media platform has a higher num percentage of users who use the platform specifically with buying intent compared to any other social media platform. It's significantly more than Facebook, more than Google and YouTube. In terms of the percentage users who use the platform, specifically TBI, which is really incredible. And ultimately right, if we're ultimately trying to get sales, which I think most of us are, then this is a fantastic platform for you and really unique in that regard. And the number four, again, this is for many, is detailed targeting. So if you have any familiarity with Facebook ads or Google ads, and even if you don't, that's totally fine. Uh, those of you who do you know that with Facebook ads, you can target very specific interests, demographic information, et cetera. And with Google ads, you can target specific keywords, where with Pinterest you can actually do both. You can target both specific keywords which we'll talk about in depth as well specific interests case you can actually target both keywords and interests. Again, it's kind of this mesh of a social media platform and a search engine, which makes for a really interesting and really effective advertising platform. And again, this may seem a little bit overwhelming, but just kinda want to lay the groundwork for why Pinterest advertising is so unique in case you are newer to the platform. Very excited to dive in and share some of my secrets with you. And without further ado, let's go ahead and get into the next video. 68. How Do Pinterest Ads Work?: Pinterest advertising. So what exactly is Petrus advertising? What does it look like? Of course, we're going to be unpacking, disrupt the entire module. But just to give you an overview, to hopefully clarify and make sense of Pinterest advertising. Essentially, what you do with Pinterest advertising is you'll create a pin just like you normally would. And then what you can do is essentially tell Pinterest. Pinterest, I want to show this pin and I'm willing to pay to show this pin to even more people with specific interests, demographics, keywords, et cetera. Okay? So what you do is you create a pin and then you pay Pinterest to promote that pin. So petrous advertising is also known as Pinterest promoted pins. Again, it's a lot of PDEs, but Pinterest promoted Pins, same thing as Pinterest advertising. And the petrous advertising is likely going to be evolving over time. And of course, we'll be updating the course accordingly. So it may include more than just promoted Pins, but for right now, you create a pin pay Pinterest to promote that pin to a very specific audience. And what they do is you have to pin, it leads to a certain destination in this case, in this example, we have, let's say canoe paddles by REI, they create a PIN, they promote the pin on Pinterest, someone sees the pen in their feed. Pinterest user sees the pinna, their feet. They think, oh, this is interesting. They click and ultimately sends them to the destination. And in this case, right, let's say that REI is trying to ultimately sell canoe paddles. So this would lead maybe to their website for people to buy canoe paddles. Ultimately, you can use this to, you know, if you want to, people to download and by your eBooks, to grow your e-mail subscriber list to drive traffic to your blog site or whatever it might be. There's lot of different objectives and we're gonna talk more about that. But this example on very simple, you create a pin, that pin leads to a certain destination. Then you pay Pinterest in order to show your pen to a very specific audience. That audience will see your pin, a percentage of them will click, and then a precise then will ultimately take an action that's valuable, whether that's buying, becoming an email subscriber, downloading your ebook, whatever that might be, okay, reading your article. So there's lot of different objectives that will kinda dive in and unpack later on. But that's just kind of an overview of how it works. And you may be thinking, Okay, Sumner, I get the premise. What do you mean by targeting like, what does that kind of look like are or how does that work? Okay, So as I said before in the previous video, you have a lot of different metrics that you can target. So one metric you can target is category and subcategory on Pinterest. So when it Pinterest user creates their account, they have to specify to Pinterest what they're interested in. And then also as they continue to use Pinterest, more and more Pinterest analyses and it has a really good job analyzing their interests. And essentially, what we can do is we can show our advertisement, right or are promoted pin specifically to people that are interested in certain categories and subcategories. So in this case, 50 REI, maybe I want to target people who are interested in the Outdoor category. Aside from category, what we can also do is target specific keywords. So these are both separate. You can do want and you can do the other, you could do both. Okay? How this works? Very simple. Someone goes on a Pinterest, they log in the Pinterest, they go to their account, they type in a term, let's say canoe paddle. We can tell Pinterest, hey Pinterest, when someone types in canoe paddle, we want our pin to be eligible to show up for that search query. And I'm going to search queries and all these other terms later on, so don't feel confused, but someone types in a term into the Pinterest search bar, Let's say canoe, paddle. We tell Pinterest we want to show up. They type it in. Our pin shows up there scrolling through, they see it, they're interested, they click. And then ultimately hopefully, you know, take an action that we want them to take after clicking on our pin, right? Very simple. They type in a keyword, they see are promoted pin, they click, and it goes that way so you can target keywords, the target categories, um, and then lastly, kinda mainly, you can also target by age, gender and language and I'm sorry, I'm covering up here, but also geographic location. Okay, so you specify certain age groups that you want to target, obviously on gender, if you want to really hone in on one specific gender, if your product or whatever you're trying to advertise is gender specific language. Obviously, Pinterest is kinda born and it's the biggest here in the United States, but it's fast growing all around the world, especially in Europe at the moment. So you can target a wide variety of other languages, even if you're targeting within the United States, you can target very specific languages. And then along with that also geographic location, there's other targeting that we'll dive into. And like I said, a Pinterest advertising platform continues to evolve. Things are likely to change and there's going to likely be other ways that you can target. But for right now, these are some of the most important. So we have different kind of demographic information, interests, as well as keywords that you can target. You create a pen, tell Pinterest, Hey, I want to show this pin, and I'm willing to pay for this bond to be shown to a very specific audience. Your pin is shown. If people are interested in like your pin, which I'll show you how to create a pin that people are interested in. Percentual click and ultimately taking action and which will get you results. So you pay and ultimately should see a return on your investment. And we'll talk all about that. But hopefully this makes sense. And of course, if you have any questions about this video or any future topics that we cover. These are let me know in the comments below, but I'll be doing a lot of work, kinda laying the groundwork before we actually dive in to the advertising campaign manager account. So there's gonna be a lot of videos before I actually get into Pinterest advertising. So just the actual Pinterest advertising account, I should say. So just keep that in mind and there's gonna be a lot of videos before that. But you'll understand why I'm trying to lay the groundwork as best as possible. And like I said, though, if you do have any questions, let me know. And without further ado, let's go ahead and get into the next video. 69. Setting Up Your Pinterest Business Account: All right, So to begin running Pinterest ads, we need to set up a Pinterest business account, and it is free to set up a Pinterest business account and no different people will be in different stages here. So let me just kinda run through really quickly. So number one, you may already say, Hey, Sumner, I've a personal Pinterest account that I use personally. I use it for planning and all that kind of good stuff. What do I do? Is that is that a business account? No. So there's personal Pinterest account and there's business account. Personal is obviously for personal use, business is for business use. So if you do have a Pinterest account for your Etsy shop already or just for your business in general, make sure that it's a business account. Okay. It's not just automatically going to be is ago I'm using Pinterest for business as a business account because there's two classifications. So you just want to make sure you have a business account. So if you have a personal account that you're using for your business, you want to make sure that you convert the personal account into a business account, which is very easy to do. And I have an article from Pinterest that I'll link in the resources section for you if that's your situation, That's number one. Number two, you may have a personal pitchers account that you don't use for your business. You use it for yourself and your case Sumner, should I use this now for my business? I would say no. You want to set up if you have a personal account, keep your personal separate, create a new Pinterest business account and use that for your business, okay? If you have a personal account for you, create a new account. If you haven't personal account that's being used for your business, already, convert it to a business account. And then lastly, if you don't have a Pinterest account at all and you've never use Pinterest and go ahead and directly sign up for a Pinterest business account. I'm using this link here. It's business dot pinterest.com. So they're easy to find in a linked list in the resources as well, pretty straightforward. Use the link. It'll ask for some basic business information, go ahead and fill it out. And then also in the next video, alleys going to give you some tips to actually optimize your profile to actually get maximum visibility on Pinterest. So little kind of additional tip for you. And we'll cover that in the next video. So let's go ahead and get to it. 70. Optimize Your Pinterest Profile for Better Results: First we're going to optimize our accounting or profile was started by our username. And that's going to determine our Pinterest profile URL like pinterest.com slash username. So you definitely want to be intentional about your username. And like I mentioned before, you should probably match your username with your other social media platforms. So it's easier for your followers to find you on from one platform to another. Next, we're going to optimize your display name. Then next we're going to optimize our bio. And then we definitely want to be using relevant keywords here, not only to tell visitors, again, what do you do more specifically, but also what they can expect from your account, what kinds of, what type of content they can expect from following your boards. And we want to be very intentional about using keywords here that we found during your keyword research. Because being she's definitely looks at our profile description or bio to index us for those keywords. So if there are users that are interested in travel and travel destinations, for example, if I have that exact keyword in my bio, then interests will match in recommend our account to those users as well. And then for bio, there are two ways that you could go about that. Well, there's several ways you can go about that. So you can use 160 characters as afraid now, and I would recommend that you either fall is top formula here, especially if you are a business providing a specific service or a specific product, which is I help blank to blank by blank and the call to action. Then I'm going to show you guys an example. And then second, you can use relevant keywords and keyword phrases in separate them. Slashes or dashes, something that it can break up and not just look like random keywords. And this is probably segments, probably, well, we're going to use, we're going to optimize our accounts together because right now we're not offering a specific servers service. So we wanna make sure we tell them what we're all about in as many relevant keywords as possible, but also what they can expect. And we're going to create this together now. So first we're gonna go to our Pinterest account and then we're going to click on our profile picture and then edit profile. And then I'm actually quickly just going to point out or username southern alley because it's also a username and on Pinterest, Oh sorry, on Instagram in the name of our YouTube channel. So I'm going to leave it as is, so that one's already optimized. And then for our display name, again, we're gonna do some analysis and absolute my keyword research. I'm actually going to change this because there's not a lot of results for travel vloggers. It's mostly for travel vlog. So I'm going to change this a little bit, pull. So full time travel is actually better than digital nomads. So I went ahead and optimize my display name. And now let's go ahead to our Bio. Again, you have a 160 characters here. And like I said, we're going to follow that second option that I've suggested. I'm going to start by saying what people can find here. Well, we're going to be talking about it the most. So how would say we want to inspire people? We want to inspire people to want to give them tips around the travels, like where to go and what to do and all those different things. So I'm going to say travel inspiration, which is a very highly search keyword as we saw, travel inspiration in trips from we want to give authority like who's giving these, who's giving us it's traveling inspirations and tips. So from full-time world travelers. And then next, I'm going to also use the other word because a lot of people are looking specifically for digital nomad. So I will use digital nomads here, digital nomad couple. And then I want a call to action for people to follow us. So I'm going to put follow our adventures and travel destination. So using a lot of those keywords that we found through our weekly travel blog. And there you go. Now they know that they can expect at least weekly travel vlog. So that type of content, they know that we're going to be talking about travel destinations, travel inspiration and tips. But before I end this video, I wanted to show you guys really quickly. The other option, so let me go out there you go. Here is some new profile and as you can see, he says, I, helping individual, individuals and businesses increase profit through Amazon FBA by providing free tips, tutorials, case studies, and our 20 dollar Amazon court. He says who he helps like who is its target audience and what he helps them achieve. By doing what, what is he offering? What kind of content is he offering to actually help this, this target audience achieve? And then lastly has the call to action to follow for more. So those are two ideas of how you can optimize your bio. With that being said, let's go ahead and get to the next video. 71. 14 FREE Pinterest Templates!: All right, so to have access to the template, you just have to click on the link. And it's going to open and take you straight to that working space that I showed you guys before. And as you can see, hopefully it's very clear that I added this first page because before you do any edits to this template, police stop and make a copy of this file because this is a shareable file. This is a shareable on Canva template. And if you start making changes here, it's going to change it for everyone else. So the way you create a copy as you come to File and then click on make a copy. And then there you go. You can just go ahead and edit the file. Select say for me I'm going to do alley Pinterest templates. And now you're not messing with the original file. You can do whatever you want here, and there you go. I want to show you guys all of these different options that I did and I created these in the pro accounts. So you you'll be able to see that some of these photos have the watermarks, but not the, not the text, not the fonts. All of these are free and you actually should be switching out these photos. So this is no problem. But I created this template to go with any type of business. It could be something around food, something around a service, products, travel and all that, or lifestyle images to where you can using so many different ways. There you go. You can see all of these lifestyles and around holidays and quotes and all that. So I hope you guys like these, these, these templates. I've definitely done my research and saw what is working, what's not working before I created these templates and I definitely think you can be very successful if you follow some of these alleles is structure, but obviously switching to fit your own type of content. So with that, I wanted to add a few more tips that I did not tell you guys on the tips and tricks, but just to show you how and why I implemented some of these things. The first one is you can see in all of these templates, I added a room here for you to add your domain. So this is, this is actually not only helpful, but it's advisable that you do this by Pinterest because one, it gives you extra brand visibility, brand awareness. Someone might actually not savor click European right away, but they would see your domain. And then as they see, multiple ones are like, okay, actually I want to check this out. I've liked a few of these things already, or a lot of times the spin. Take it, take you to a specific page of your domain, of your website. Take SU 2, one of your website, let's say, let's say it takes two to your Instagram account. But you also want to tell people where they can find the most amount of content around your brand, which would be your domain. If you don't have a domain like we don't have it yet. I mean, we just have YouTube or YouTube channel for now. You can just add your business name. He doesn't have to be a domain. You can just add your business name like we have been adding to some Denali. But I definitely think it's important even though sometimes it's very discrete, it's fine and it should be because it's not the most important piece of information of that pin. I definitely think you should add, even if it's just your logo or something like that. And the next, another thing that I wanted to show you guys that I liked implementing here is that even though I told you guys that you should avoid using scripted fonts, you see that I use it here in a few instances. The number one, as I mentioned before, I only use it for one, maybe two words at the most, and then two. As I also mentioned, I play with the size, if it is a font that it's harder for you to read, and that doesn't go just very scripted fonts. Let's say it's just a very thin font, then I make it very big so it's easier for the user to see in quickly read it. And then the third rule is that I use scripted fonts for words that the user already expect to read. And what do I mean by that? If you look at this image, you immediately see like a products. So you, the user automatically knows, okay, this is going to be about makeup. I see lipstick, I see foundational eye shadow. So that is the word that I'm using descriptive font. It's giving them the extra help to understand that harder to read font, which is makeup by giving them the extra layer of the information, which is the image. The fourth rule is that at sometimes I use them, I'm going to show two guys down here is that I use it for a lot of times when it's not the main word. When it's more of a compliment, It's going to bring that inspirational for you at this one, for example, a weekend in the Oregon coast. The most important keyword here is Oregon, but then this one actually use all of the other rules as well. And it was, it's just one word for coast. It's bigger. It's not the biggest because again, it's not the most important one. Oregon is the most important keyword. It also goes with the image. So you see there's the C. And then for it's not the main keyword. And with that being said, let's go ahead and actually create a pin so I can show you guys exactly the whole step-by-step process. So I'm actually going to use this template right here. So okay, the first thing I'm going to do is that I actually already a photo here that I want to use, which is this one that we took. And I'm just going to drag it. And then I'm going to double-click because I wanted to show this edge here. Okay, And now you can see you can barely read the text. But first I'm going to go ahead and change it in right? Fluidity buffer, which is another, another way that people call the island of floating upwards. And then I'm going to make this text white. And I'm actually going to bring this down here. And then 40 is actually not the main keyword because there's not enough search volume for this keyword. So what I'm gonna do is, as I saw on our keyword research, now it was a wealth search keyword, This black. So you definitely want to use the keyword in your pen. And I'm going to make this a little bit bigger, and I'm going to add another layer of tags here. I'm going to copy and paste over here. And then I'm going to use a scripted font. And then the last thing is, I'm going to change this domain here and just say Sumner at hand. And there you go. Now we're ready to actually create our board and our first pin together. Let's go. 72. Best Way to Upload Your Pins: Okay, So we've already created our board, we've already optimized it. So now we're going to create a pin within that board. Actually, before I create the pin, I'm going to go ahead and make this board public. So you just click on the little pencil and then shut off the keep this board secret tab. And then click on Done. And you'll see it's going to show here as an empty board. But now we're going to go ahead and actually create our first pin to this board. So just click on the board right now, you can either click, Create a ping from here, this point right here, you can create a section or a pin, or you can create, you can click on this button here. So I'm gonna go ahead and click the pin. And if you guys remember when I was showing you guys all about board covers, the first pin that we're actually going to pin will be our board cover, because the board cover needs to be one of the pins within your board. And I want to go ahead and get that out of the way and leave that further down as I start painting more relevant pins to that board. So with that being said, let's go ahead and first get that file and change the metadata of the image. So I went ahead and created this little graphic also using Canva. What I'm going to do is first change the name of the file. So I want to use the exact keywords I wouldn't try to rank for us, so I'm going to change it to brazil, travel. And then I'm going to change the metadata of the image as well. I'm going to show you guys how it works using Mac. And it's actually easier when you're using a PC that using Mac, you just have to right-click and click on Properties, I believe. But here we're going to be using photos. And as you can see, I was already doing this for some of those thumbnails. Drag it. And then I'm going to copy this. And then you're going to right-click get info. And then paste it, paste it on description, paste it on their keyword. And then for location, I'm going to add Brazil. But that makes the information attached to this image even more complete. So I'm going to go ahead and close this and go ahead and just delete this file because it just going to be repetitive and then drag it back to the folder that you want. And now all of the metadata is attached to the image. So let's go back to, to our Pinterest page. And then you can either drag the image here or just click and find it. I'm going to go click and then find that image that I want to pin, and then click. Okay, now that it's loaded, I'm going to The title. I'm going to make this painting very simple. Just because it's not specific type of content is just the broader pins. So I'm just going to put resumes, travel, and then on the pin description, I'm going to add everything that I told you guys about narrow in broad keywords and also hashtags. Okay, So after you filled the European description with as many keywords as it seems relevant to you and it doesn't look spammy like I did here. Pursuit, traveled tips and inspiration. Beautiful places to travel, which is a broader keyword in Brazil. And Oliver, Brazil, travel destinations and guides for you. So I use the presumed travel keyword, also Brazil, travel destinations and guides and beautiful places to travel and all that that I found on my keyword research with hashtags. The first one we're going to add is actually our main keywords. And another tip before I do, You guys are going to see is that I like adding keywords like this with the first letter of the keyword capitalised. And it's just because it's a little bit more legible for whoever, if the users actually looking and trying to read the keyword, in my opinion, looks less Spain. Next I'm going to use a more broader keyword like maybe traveled, resume, hashtag, visit resume, and then hashtag South America. So for a destination link, I'm just gonna go ahead and put our YouTube channel and then you can publish it immediately or you can click here to publish on a later date. And that's the way that you would actually schedule all of your posting to have consistent posting if you're not using a third-party app, which is why I'm going to be teaching her how to use later on our next section. And you would just easily just choose the day here and the time. But for this, we're going to actually leave it as published immediately and then click on Publish. And there you go. You've created your first pin. You can easily just click here and see it. This is how people would see your pin. And then C, You can easily click on these hashtags as well, which work as search terms. But before we end this video, we actually going to go ahead and make this, go back to our accounts and then boards, and we're going to make this pin, our board cover. So if we click again here, now we're going to get this option before we didn't get this option because there were no pins inside this board. So you can easily just click on the plus and then it would show you all of the different pins here if you have multiples, but we're going to go ahead and click on this one, and then click on save. And there you go. Now you click on done. And this is going to remain here as our board cover. No matter how many pins we add to this board and all of the recent pins are going to show it over here. And later on we're gonna go ahead and optimize all of these other boards for it to look nice and coherent with our brand. And next, I'm going to show you guys how to create a pin from another website. 73. Setting Up Your Pinterest Ads (The Right Way): In this video, I'm going to show you how to set up your Pinterest advertising campaigns correctly. Now keep in mind in future videos, I'll be walking through with you step-by-step in my own Pinterest advertising account, how to actually set up from scratch, you're first Your next Kynars advertising campaigns. But this the following kind of diagrams and graphs and I'm gonna show you, are gonna kinda help give you an overview and something to reference back to helpfully make things a little bit better organized. So without further ado, let's go ahead and get into it. So first, the way that Pinterest advertising is set up, and this is similar also with Facebook ads, with Google ads, with Amazon, PPC advertising and other digital advertising platforms is kinda have three main groups, okay? You have your campaign, your ad group level, and then your ADH levels. So you have kind of three different levels. Campaign ad group, add, okay? And basically what these kind of mean, right? Is your campaign, you're selecting your objective. Do you want to drive traffic conversions? Do you want to get views right on there multiple different objectives. I'm going to show you which objectives to choose and all of that, which is pretty straightforward. But that's kinda your campaign level, does your overall kinda top-level. Then next we get into the targeting, which is your ad group. This is where we select specific keywords, interests, language, gender, your bid, all of that, all of the targeting side of things. And then lastly, we have your ad section, which is going to be your creatives, okay? This is what your audience is ultimately going to see. Okay? So we have kind of a campaign, the overview with the objective, the ad group. This is where does select kinda who is going to ultimately see our ads are pins that we're promoting. And then lastly is the actual ad itself. Okay, so that's just kind of the overview. But again, it'll make more sense once we actually go through in future videos. And then in terms of setting up your campaigns, this is my personal strategy. This is the best strategy that I have found yet. And if anything changes, of course, I'll be making update videos in the future. However, with every kind of Pinterest advertising effort, you want to set up two separate campaigns. And by the way, you can have more than two campaigns. This is just kind of the base or the essence, or the overall structure that you consider that you follow. Whether you just set up two campaigns are multiple. You wanna kinda start off with just these two campaigns just to begin, okay? So the two campaigns are going to be your keyword campaign and your interests campaign. Okay? And like I said, get multiple of these type of campaigns, but these are the kinda the two essential campaigns. So for your keyword campaign, it's going to be really, really simple setup. So you're gonna have your campaign, right? Pretty straightforward here and set that up your objective, okay, then you're going to have one ad group. And then that one ad group will have two different pins, okay? Because when you set up your Pinterest advertising cam, any campaign, you have the ability to select more than one pin, okay, What a lot of advertisers do who don't really know any better. And it just kind of playing around themselves will choose only one pin to promote. Where what happens is when he choose two pins to promote, one pin may perform better and get better results than the other and you would have no idea which one would perform better. So generally, whenever I running any kind of Pinterest advertising campaign, I always like to utilize usually two pins. If I have a really large budget that maybe I'll use more. However, even if you have a large budget or smaller budget, I recommend kinda sticking with two. So you can clearly see which of the two are winners when he started adding in too many pins or too many ad groups, for example, to a single campaign. And you don't have enough budget, it's going to be difficult to really identify which is the winner because there's not gonna be enough data collected. However, even with smaller budgets, I can kinda start off with two and within basically a kinda run for one month to two months. Look back at your analytics, which I'll show you how to do as well in future videos and see which pin perform better. And then move forward kinda with that pen and then maybe switch out the pin that didn't perform as well and test a new one. So you kinda, you know, you're testing pin aim can be, let's say pin B performs better, gets more, ultimately generates more sales or whatever your objective is, great. We kinda turn off pin a would get rid of it. And then we put in a new pin for pin a and then kind of test again and do that every 30 days to 60 days. Okay, so that's your keyword campaign campaign. You gotta have one ad group and then two pins for that ad group. And I'll show you how to kinda do all this later. Just something to keep in mind and reference. All right, and he gave it a little bit more of a specific example. You see the campaign right here. We're gonna put in our keywords in the ad group section. Okay, So with Pinterest advertising, you have the ability and the group section to target both keywords and interests. Okay, I recommended this is why we have two separate campaigns. One campaign, this keyword campaign, we're going to target our keywords and no interests. And our other campaign we're going to target interests, but no keywords, okay? Because and the reason for that is what I have found based on my own experience. And I used to run all this together, keywords and interests together in one ad group in one campaign is I found that interests on Pinterest attended generate a lot more of, you know, sales impressions, clicks, data. It gets a lot more kind of results faster and in a lot more will eat up more of your budget. Where with your keywords, I found that that tends to be at least right now for a lot of Nietzsche's that I'm kinda advertising in tend to be a little bit less. Results can be very, very profitable. But because of that, right? Maybe for your keyword campaign, you're willing to spend, for example, 2030 cents, 50 cents a click where you're only willing to spend, let's say $0.11 a click for your interests. If everything was mashed together, you can't separate that out. You can't say, Hey Pinterest, I want my keywords to spend, you know, I'm just making this up $0.50 a click where my interests, I want 11 cents a click. It's going to just set. You're gonna kinda select one bid. It's going apply to everything. So that's why we're separating things out is forbid control. Because usually I have a higher bid for my keyword campaign then for my interests. Because with keywords, you're able to target, basically someone goes on a Pinterest, they type in very, very specific keywords and you get your pin to show up right in front of them. These are people with high purchase intent or whatever intent that you have for your objective, searching for keywords actively on Pinterest, boom, that's really, really powerful. And I'm willing to spend more usually because I'm able to get even better ROI from them. So that's why I'm willing to spend more where with my interests. Still a really great targeting technique. That's where the bulk of my spend usually goes. However, with interests, a lot of this is algorithmic, which means that Pinterest looks at kind of topics and interests that of this particular user and then serves added to them. For example, let's say I'm selling, you know, some kind of baby products. Like, let's say it's like baby formula. I'm just making this up. Well, maybe the Pinterest users already bought baby formula and they're not really interested right now and then, but they're still interested in the category. There's an interested right now where if they were targeting, if you were targeting keywords, they're obviously interested right now because they're searching right now, that makes sense. So what keywords you're able to kind of and get your pin in front of the user right when they need it, Where with interests it can still happen and you still do. But you're also getting in front of people that maybe it's not the best timing for them at that specific moment. And because of that, I like to have usually a little bit lower bids to start off with. So again, keywords, little bit higher bids, interests, a little bit lower bids. And that's the reason for doing this. And they just kind of final example, just kinda really clarify, apologize. I know I'm kinda covering up this over on the right-hand side. But we have your, your keyword campaign. Then let's say for your keywords example could be, you know, pacifier, baby, pacifier, baby products, whatever it might be, right, just your long list of keywords. All those keywords are gonna go right here in this ad group. This is just one random example of a keyword. And then we have our two pins. Let's just say one of our pins has a white background and the other one that I'm covering up here, maybe it's a lifestyle image with, you know, kind of like a lifestyle background of your baby using your product or whatever it might be. Those are just for whatever reason, those are the two pins that were deciding to test. Okay, So there's kind of a more realistic example. But hopefully it helps in yet, like I said, what I'm covering up right now that says lifestyle. So it's white background versus the kind of lifestyle image or video of it you're using for your pin that you're promoting. Okay. So hopefully that makes sense. You have questions, let me know, but hopefully that's pretty straightforward for the keywords. And then now that we kind of understand the keyword campaign, it's going to be kind of fairly similar with the interest campaign, with the little difference, okay? With the keyword campaign, we had one campaign, one ad group, and then two ads with the interests campaign, you will have multiple ad groups, which means you can have just one ad group or 510 different ad groups are even more potentially. And how it works is you'll have your campaign, your interests campaign. Next, you'll have multiple ad groups, like you see here. In this case, we have to add groups. We have ad group a and group B, okay? Each ad group is going to be a different interest. Okay, So I'll give you an example in the next slide. And then each ad group is going to have pin a and pin B. Ok, now this doesn't mean that we have four different pins. This means we have two different pins that are being used in each ad group. Okay? So for example, pin a is going to be used for Add group a and pin is going to be used for added Ruby. Can a is going to be used for ad group C and so on for however many groups that you have. So it's one pen you don't, you don't create a bunch of different pins. It's still two pins. And those two pins are being used in each ad group, okay, again, it's still testing to see which pin is going to perform better. And by the way, these two pin a, pin B, these are the same pin a and B. It can kind of see here for our keyword campaign. So these are just two pins that you create really simple. There's being used in multiple places, okay? I know it can kinda see a little bit complicated, which is why I want to create this diagram, should have campaign. You have, in this case to add groups and you just get kinda get started. They're pretty straightforward and each ad group is going to be a different interests. And in each of those ad groups is going to have two different pens that your AB testing. To give a little bit more of an example. Here we go. I'll be at the campaign with interest a and an interest B. Those are two different ad groups. And let's say for our interests, group number 1, we're targeting the diaper interests. So everyone on Pinterest, on Pinterest who is expressed interest in the topic of diapers. That's what we're targeting with our ad group a. And then with ad group B, let's say we're targeting people with the interests of baby food, okay, and then for our pins that we're promoting, we're using our pin with a white background, again, our pen with a lifestyle background for the diaper ad group. And we're also using the pen with a white background and lifestyle background for baby food as well. And by the way, you, again, it's unlimited. How many ad groups you want to include. I have certain campaigns where I have one ad group for my interest campaign, and I've others where I have about seven or so. And so it really depends on your niche. There's certainly issues, especially in this case baby, There's a lot of different interests for baby with others. It might be a little bit more narrow and maybe a little bit more difficult to target. So you may have fewer. And just like how we're AB testing depends how we're kinda testing to see which pin, pin a or pin D is going to perform better. The exact same thing and it might be even more powerful is with your ad groups. Okay, so we're kind of doing that. What do we have to separate campaigns and we're trying to see our keyword campaign or is our interests campaign going to perform better? But then also within that, which interest is going to perform better because you might find that, that targeting the diapers ad group is killing it. It's highly profitable. It's getting great results. The baby food ad group is not really performing that well. And maybe what you do is you turn off the baby food group. Where again, think about this. If you had one ad group and that one ad group you are targeting diapers, baby food, baby formula, whatever else it might be, baby shower, all of these different things in the baby category. And you may see overall it's generating okay results, but it's not really that profitable. Well, guess what? If you were to break out instead of lumping them all in one ad group, you have different out-groups for each interest. Then you can clearly see over 30 day period or 60 day period weight. These, this ad groups generating sales. This one is not. So we're gonna keep this one going. Maybe we're going to increase and I'm going to talk more about that in the optimization section, which is coming very soon. And then with the other, you might turn off the other ad group. It's not generating any sales or any results. Okay, So that's the reason for doing this. And that seems a little bit complicated. But really to simplify everything, what we're doing is we're breaking things out, right? The more that we lump things together, the less control, the more that we break things out, the more control and generally more control is better. Otherwise, you know, it's gonna be difficult to see what's getting results, what's working. And we're just kinda shooting in the dark and kinda thrown or money in the air and hoping that it works. So the whole point obviously is profitable. Pinterest ads, not just setting up Pinterest ads. So hopefully this makes sense. This should make a lot more sense once I actually dive into my own account and show you how to set up step-by-step campaign ad group ads or pins, in this case, all the way through. But if you have any questions about this or any future video, let me know in the Q&A section and hope this was helpful. Let's go ahead and get into the next video. 74. TUTORIAL: Step-by-step Pinterest Campaign Setup: In this video, I'm going to walk you through step-by-step on how to set up your first Pinterest advertising campaign, the right way going through both campaign, ad group as well as ads. It's really not that complicated. So let's go ahead and get into it. So step one is you'll need to login to your Pinterest business account, okay? Once you are there in the top-left corner, go to the ads, drop-down, and then click on Create Ad because we want to create a new ad. And once we do that, well, Pinterest will ask us to do is choose an objective, right? Which if you remember, is kinda the, the purpose of the campaign section is to select an overall objective as well as an overall budget. So for our objective, I recommend in general starting off with traffic. Now, if you may be thinking, you may look over here at conversions. And I've actually had a few questions from students about this. Specifically, hey Sumner, I want to drive more sales on my Shopify or Woo Commerce website. Shouldn't I optimize for conversions because I want people to buy and convert more than just generating traffic. Yes, but only if you're generating enough sales. So if you have the Pinterest tag installed on your website, then you can optimize for conversions. But I really recommend getting at least 50 sales per day consistently before you start optimizing for conversions because pinterest is going to use that data that's kinda generated in your Pinterest tag for the conversion data. So just kinda keep things simple to start things off, go ahead and select traffic. And just because you select traffic does not mean that you're only going to get clicks and no sales or no results from your advertising efforts. It just kind of a good base and it works whether you have your conversion tracking set up or not, okay? And the last thing is if you do have your conversion tracking set up with your website and you use traffic is the objective. You're still able to track sales, okay, and optimize for sales. Because just kinda keep that in mind. Just hopefully that makes sense. Just go ahead and select traffic for your campaign name. We'll go ahead and name the campaign. Whatever it is that you like. Like I mentioned, you should have two base campaigns. One should be for interests, the other one should be for keywords. So there's gonna do example, cam, example campaign. Let's see keywords. Just keep it simple. Maybe name it something like that. Or if you have specific products at your advertising, then maybe it's like, you know, product X keywords, okay, so what's going to keep it as, as it was? Next, we can either choose a daily spend limit or a lifetime spend limit. Or it could also be both. I recommend daily spend limit and I recommend getting started with at least at least very least $5 a day. I usually start with somewhere around ten to $20 a day, usually for both my campaigns. But again, it depends on your objectives and that's really up to you to decide there is no right or wrong. It depends on your objective. So I'll go ahead and enter in 10 camping status. We want to make sure it is active because we want it to be active. So once we do that, we'll go ahead and hit Continue. Campaign section is really, really easy and straightforward. Next, we're going to be naming our ad group. Okay, So this could be, you know, so what does this, this is our keyword, so we'll just name it the same thing. So if you'd be like example keywords, sorry, it's lagging a little bit. If this was my, let's say because remember we have two different campaigns that we're setting up our keywords in our interests. If this was the interest campaign that I was setting up, then maybe I would have example in and now named a specific interests. So maybe, you know, like we said before, for example, maybe it's like baby, baby food would be our example for the specific interests. So that way when I go to my campaign and it looked at the different ad groups, I can quickly see, okay, this targeting is for the baby food interests. This one is for, I don't know, baby monitor interest. This one's for baby gear interests or whatever it might be. Okay. So that's usually that's kinda how I'll name it specifically for the interests campaign. So that's baby food. For audience. You can create a new audience. If you have the conversion tracking set up, you can actually start targeting or retargeting people who've visit or take specific actions on your website. Okay, So if you already have the Pinterest tag set up in your website, you've already been generating sales. This can be a really great option for you to basically use this for retargeting. But for a lot of people in the vast majority people watching this, that is not the case. So it was kinda, kinda skip over that. But if you're already running advertising, especially Facebook ads or other advertising platforms, you should be familiar with this and pretty straightforward. And if you'd like me to make a video, let me know about that specifically. But we'll just kinda keep it simple. And here we go. Then we get to the intersection. So if you're setting up a keyword campaign, leave this blank. Skip over this. If you're setting up an interests campaign, then you will want to go through this. So we'll go ahead and go through this pretending like we're setting up our interests campaign. So again, just making this up, Let's say that we are selling baby products. And then what we want to do is we're selling specific baby product. Then we want to target people who'd be interested at our specific baby products. Which each ad group we're only selecting one specific interest. What a lot of people do is they'll go through in the big O, you know, parenting, right. Because parents of babies. Right. So I want to target parenting. Okay. No, that is wrong. Okay. You want to be as hyper-focused and as specific as possible. Because the broader you target, you're gonna show your, your pin to a bunch of people who are interested in ultimately waste money. Or they might be just somewhat interested or accidentally click or whatever it might be, and you'll waste your money per click. Okay, so I don't recommend doing that. What I do recommend doing is we have parenting. Okay, that's interesting. So let's, let's click down. We see baby. So again, a lot of people would select baby. No, keep drilling down as far as you can go. So we were selling baby products. Let's keep drilling down into baby. We have baby gear. This is interesting, baby gear, baby technology, that's interesting. So let's say we're selling some kind of baby tech product, then this would be perfect for targeting. Now keep in mind people interested in maybe diaper bag in natural baby products, in stroller, maybe some of these other categories here, baby feeding, breastfeeding, things like that. You can still be interested in our product as well. So you wanna kinda, I recommend kinda targeting multiple interests are really the kind of sub interests or sub sub interests. Again, one per ad group. So we're setting up, and I'll show you how to duplicate ad groups in another video. So for this, we're just gonna select one. So whichever interests is most relevant to our two whenever we're advertising, That's what we're going to select. So in this case, that will be where it was it Baby, I'm just making this up but we're selling a baby tech products, so maybe technology. Okay, great. So just one. Perfect. When we duplicate our ad group, which I'll show you how to do in another video. Then what you'll do is when you duplicate the ad group, everything will be identical except for the interests. So what you'll do when you duplicate is you've got, okay, What's another another interests that's highly relevant to my product or to whatever I'm advertising. Let's say it's natural baby products. Okay, so what I'll do is I'll only wanna make sure one selected. So unselect baby technology and select natural baby products for my other ad group. And then for my third ad group. If I want to have three, then maybe it would say diaper bag, I duplicate the ad group. I get rid of natural baby product and entire diaper bag, et cetera, right? Every ad group for your interests campaign has one interest, should be pretty straightforward and it'll make more sense when I show you the video on how to duplicate. But for now, just choose the interest that is most specific to your whatever your advertising, okay? So that's for your interest campaign. All right, but let's pretend right now, we're not saying we've already done our interest campaign. We're good. And we want to set up our keyword targeting campaign, then what we will do is we'll leave all this blank. If this is for a keyword campaign will evolve as blank. We'll scroll down and we want to focus on this section here, as I said before, in order to target keywords with Pinterest advertising, which is really, really powerful, you want to have at least 25 keywords, okay? So I've already showed you how to identify a list, a huge list of highly relevant high profit potential keywords. You're gonna take that list that I've already shown you how to create. Your gonna go here into this section you're going to paste. So it might look something like, you know, keyword one obviously won't be the array I guess would be like baby, tech, product or whatever it might be, right? Whatever the keywords are, just going to enter in all the keywords in here. This is also where you'll enter in if you're using negative keywords, okay, just as a refresher from negative keywords, it's just a negative sign and then the keyword, so negative. So let's say like blog, okay, So negative and then blog. And we can actually see if we scroll down here, that I highlight right below the keyword targeting section, Pinterest actually defines, you know, we have broad match phrase, mass exact match, negative phrase or negative exact. So we want to make this negative exact. So we'll have brackets before and after are actually no, sorry we want phrase match because we don't. By targeting negative phrase match. That means that sometimes didn't like baby tech products, blog, baby tech products maybe let's say like reviews or other keywords like this. Reviews are in the phrase of their surgeon or blog is in the phrase of their searching or video or whatever it might be. People are searching for information, not for our product and we want to drive sales, not people just looking and browsing. So I'm going to add maybe some negative keywords in here, which again we have already discussed just kind of as a refresher. So negative phrase match blog, negative phrase match reviews because I don't want anyone who was looking for blogs or reviews. I don't want my ad to show up for that. I don't want to waste clicks on that because they could think, Oh, I typed in, you know, baby, I don't know baby tech blog. And my pin showed up and they just click just because they click, they get to my landing page because my website they're like, Oh, no, I'm not interested in this. I accidentally clicked on this and then click out, and I just wasted money on that click that, that's the reason for it. So here is where you're going to enter in all of your keywords that you're targeting and all the keywords that you're not targeting kinda, you know, through negative targeting. So negative keywords and all your other keywords, those go in here. Minimum of 25. Here. Pretty straightforward once, once you do that, right, either one of those action, either the keyword or the intersection. Once you do that, then the next process will be the exact same as probably the most complicated, but shouldn't be too difficult at this point. Here you can select specific gender's. Obviously if your content, if your product, if you're pin, specifies to a very, very specific gender, choose that gender, otherwise, leave it as all for ages, especially if you're selling something. What I like to do is pick specific ages. If it's anything alcohol-related as well, keep that in mind. Then you do 21 plus of course, or anything else like that that requires a little bit older, so just kinda keep that in mind. Generally, I almost always uncheck 824 unless my product or add specifically relates to that. And that is because most 18 to 24-year-olds, their stage of life, they don't have a lot of money, right? The prior getting money from their parents. Again, there are certain cases where this isn't this isn't true. But generally, you know, maybe high school, college, they don't have a lot of disposable income. So if I'm, if I want to ultimately generate sales from them, even if it's through subscribers, right? And getting people to subscribe to my email list, those might not be the best quality subscribers. So again, Of course, if your product or add appeals to a very specific age group, select that age group. Otherwise, don't just leave it as all. I'd recommend unchecking 18 to 24 year-olds in general. Next, you're gonna pick your specific locations. If it's just the United States and leave it as all US locations. If maybe it's the US and Canada than what you'll wanna do is pick the United States and Canada, which is pretty straightforward. Once you pixels, you can go ahead and go through here and pick specific locations. So we'll go ahead and we'll select Canada. If you want to drill deeper as well, you can go to specific and metros are specific regions. So there's metro areas. They get really detailed targeting, which is kind of awesome. Depending on some of your objectives that might make sense for me. Usually doesn't make that much sense with my e-commerce business. So also regions. So for example, the province of British Columbia, maybe I just want to target that region in Canada for whatever reason so you can get pretty detailed or keep it broad, either one. That's how you do it, depends on your objective and you know best. Next, we have languages. I like to, if my pin is in a specific language, I like to make sure that I select that language for my targeting. So you want to unselect all. And in my case, my pins are in English now, if language isn't a big factor for you in terms of the purchase or in terms of the result that you're trying to get, that you just leave it as all languages for that territory. But for me, I almost always choose a specific language because my pins are in a certain language. My landing page is going to be in a certain language. So I only want to target. And the reality is the majority of people, for example, the United States that I'm targeting are a huge percentage of them are going to be speaking English, right? There's obviously a lot decently large Spanish population. If I'm targeting Canada, there's a large French population. But again, whatever my pen and my landing page, the language of that, what I want my language to be to get pretty straightforward, right? Not, not too difficult devices for now. Leave it as all devices still testing this and if I have any updates, I will let you know. But for now I'm leaving this as all devices and it's working well for placements. I leave it as all placements. There's you can choose between browse or search. So for brows, if we go ahead and hit this, petrous, states that your ad will appear as people browse through their home feeds, right? So there's kinda browsing. There are other home feed. They aren't really searching for anything in particular where with search. So your, your, your ad or your pin that you're promoting will appear in the search results when someone actually searches something. So in general, I leave it as all because, for example, sounds typing a specific keyword. I want to be no matter what kind of when they kinda type in that keyword within that vicinity I want to appear and I really cared that's in browser search. Okay, so that's kinda what keyword also with interest-based, right? If I know that they're interested in this topic, I don't really care between browser search too much. However, again, something that I'm considering testing and if I come up with anything new, I'll let you know. But for right now, just leave it as all. There's a lot more, in my view, a lot more important aspects to focus on. And this one isn't as big, although it could have an impact, but I'll test and let you know. This one is very important. You want to make sure that this is unchecked. This is kind of sneaky that Pinterest does this. You have the option, it's the default to use your pin to expand your targeting. So basically Pinterest and could click here to learn more, but basically it's keeping it simple. Pinterest will analyze your pan as well as your landing page and I believe maybe even some related pins that you've created in your account. And it'll, it'll understand your pen and understand some of the language that you use, your categorization and all of that, and use that to expand your targeting. So that means target more than the interest that you select, target more than the keywords that you select. And basically what it's gonna do is Pinterest wants to waste your money. They want to spend your money. And they don't really care if you get results because they're making money. So they're going to do is take your money and they're gonna go find random people basically on Pinterest that are somewhat related to what you're advertising. Find them, show your ad to them and it might get some clicks and things, but is that going to be really relevant on it could ultimately waste your money icon that it definitely waste your money. So I would recommend leaving this unchecked. Otherwise, you're giving up control to Pinterest. And you're basically giving control to an organization that just wants to take and spend your money and you don't care about results. I care about results. I hope you do too. And if that's the case, leave it unchecked. We have the default that is checked, so you want to make sure you manually uncheck it. Next, you'll set your daily budget. This is for the ad group. So what you can do is you have your campaign budget. So let's say your campaign budget is $10 and you have to add groups. I'd recommend doing is you can either set both ad group, you know, when I grew up to five and the other one to five. So 5 plus 5 equals 10, right? So you have one ad group is five. Adequate number 2 is 5. That adds up to 10. Your campaign budget is ten. They equal, right? So that's, that's, you want to make sure that your total ad group budgets equal your campaign budget. So you have one ad group in your campaign budget is $10 and you want that to be ten if you have three ad groups and it's $10 and something like $3.33 or $33.24. Alright, that's just kind of pretty straightforward. Or have five ad groups would be $2 per ad group. So in this case, let's say we're going to create, we're ultimately going to create five ad groups will keep $2 a day and keep in mind, you can set it up this way or you can set it up a different way where you have certain ad groups have a higher daily budget and other ad groups have a lower daily budget. If you want one ad group for whatever reason to spend more, usually read off the bat, I have them pretty equal. However, as time goes on, over the next 30 days, over the next 60 days of setting up this campaign. If I see that one ad group is performing a lot better than another, I might reduce my ad spend for one of the ad groups and increase it for another two where my campaign budgets the same, but it's being allocator, it's being better utilized. And I'm putting more money towards the winners and less money toward the losers. And ultimately my overall campaign performance is going to improve. So something to keep in mind, a little bit more advanced, but hopefully that makes sense. Keep it simple. Your ad groups should add up to the total daily budget that you want to spend. Really straightforward. This is another really important section, okay, and we're almost done. I promise you don't have to hear my voice anymore. We have the bidding section. Pinterest automatically chooses automatic bidding. This is not good. Basically, you're telling Pinterest, pinterest literally, here's my credit card, go spend whatever you want. So it's like a dad to his daughter, Hey, here's a credit card. Go spend whatever amount you want. There's no cap that you're doing the exact same with Pinterest. I found that Pinterest is not efficient with your budget. They're going to go ahead and just, you know, your bids could be very, very expensive and not worth it very unprofitable. So what you wanna do is select a custom bid. So go ahead and click on Custom. And the thing is, and I'll go ahead and show you if I do $0.09 here, that your bid should be at least 10 cents, okay, so there is a minimum bid on Pinterest and $0.10, which by the way, for most objectives is very, very low. So what you want to make sure you do it. What I like to do is I like to bid at at least usually $0.12 to $0.50. So if you want to be a little bit more conservative, start off at about $0.12 with your bid. If you want to be a little bit more aggressive, maybe start to more toward 50 cents for your initial bid, okay? And the reason for this is I did a lot of testing, especially with a lot of e-commerce. I know there's a lot of people here in this course who are specifically e-commerce sellers, which is why I wanted to call this out. In my kinda price range, I found that 1257 bids tend to perform fairly well again, but it really depends on your objective, what you're advertising, and all of that. So just kinda keep that in mind. It's not just a blanket statement. You have to know what's right for you. And I've already talked about that in previous videos. But my reason for kinda starting off at $0.12 is pinterest has a $0.10 bid minimum. So what does that mean? That means a lot of people are going into Pinterest there and they're bidding at 10 cents. And then there's also other people who come in and say, Okay, a lot of people are bidding in at 10 cents. If I'd been at $0.11, then I'm going to be a little bit above them and beat them. Well, guess what? We're going to bid at $0.12 because we're going to beat the people who aren't taking this course. They have no idea how to advertise online or on Pinterest. And there's kinda setting the default because they just hope they get profitable ads. So they set $0.10. And then we're also going to beat there people who think that they're smart and they're bidding at $0.11. So usually, albeit it like 12 senses a minimum because I'm beating up all those other people buy one or two sentence. Not that expensive, but it could get a lot more impressions and sales ultimately and clicks by doing that up to around $0.50 depending on my product, my objective, and all of that. If you want to start, I would recommend starting low at $0.12 and waiting, you know, a week. And then it after a week, if you don't see that many clicks, that many impressions maybe increase it by $0.15 and then $0.20 and then to 25, to 30 and so on, once a week or maybe twice a week at most, until you start getting more clicks, more impressions, more sales. And once I kinda happens, I'll show you how to optimize your campaigns to ultimately improve your profitability more and more and more every single week, every single month, getting better and better and better results. That's kind of my overall advice. I didn't want to just say it depends which most people do because no one wants to give a hard number when it comes to bidding. But this is just an overall, an overall starting point that I would recommend in my reasoning for why. Okay, so $0.1250 maybe kind of as a starting bid for pacing. Go ahead and select Standard. Accelerated just means let me look at that. I'm areas accelerated. It's basically just kinda push it faster. They could make sense if you're on a deadline or something like that, maybe accelerated, but generally, I only ever use standard. And lastly, we've now gone through our campaign, our ad group section. And the last section is our Add section, where we're going to select the pins that we actually want to promote the whole point we're doing this right? Or promoted pins. So what you can do is you can either select one pin or more than one pins. So when I like to do is I've stated before is select two pins per ad group, okay? And what that means. The reason for that is I want to see which pin is ultimately going to get better results. And you'd be shocked by even small changes in colors, changes in fonts, a video versus an image, a white background image versus a lifestyle image, and all these other kind of factors that one pin for whatever reason, can perform so much better than another pin, even though it's very similar. So because of that, if you're not testing which pin is going to be better, you'll never know. And you could basically test and use a pin that's not very good and never know that it's not good, right? That's the whole point is basically you don't know what you don't know. That's why we're testing. So I recommend selecting two. So we have to do is scroll through hearing, and this is just my kind of example account. I just use this a little bit for testing and for example purposes. So let's say we're going to just select this one here and this one here, right? Boom, boom. We selected them ready to go. Once you select the two pins that you want to advertise, go ahead and click on Launch. And then once you get lunch, you're ready to go. Your campaign is now been set up. And from that point on, we'll dive in a little bit deeper into the reporting and the optimization side of things in your advertising dashboard. And just as a quick reference for you, if you want to kind of go back and check on your advertising data and reporting, you're going to add in the top left corner and click on reporting. And that will take you to the reporting section dashboard with all the data. And I'm going to dive into a lot more deeper in another upcoming video which I'm still working on. And hope this was helpful if you have any questions about this, let me know, but hopefully is pretty straightforward. And without further ado, let's go ahead and get into the next video. 75. SAVE TIME by Duplicating Pinterest Ad Groups: So what you'll want to do first of course, is logging to your Pinterest business account and the top left corner under Add. So go ahead and click on that. Select reporting. And it'll take you to a screen that actually we're already on. And once you're on this screen, what you'll want to do is kinda scroll down to the bottom left side where you see kind of your campaign names. Okay? And again, if this is your first campaign that you only have one campaign option of course, but you may be running multiple. So what you wanna do is just go ahead and select the checkbox, which campaign you'd like to add a second ad, group two, okay, so once we have that selected, we're going to hover up here towards his ad groups for one campaign. Go ahead and click on that. Because again we have the campaign ad group and an ad level. So we're clicking on for selecting the campaign, clicking on Add Group. Once we are here, okay, we've already created our first ad group. Go ahead and select, just like we did with our campaign, we're gonna go and select the checkbox in the left-hand corner. And once we're there, we're going to actually hit the duplicate button. And what that's gonna do is quite simply it's going to duplicate. 76. How To Know Your Etsy Ads Are Working: In this video, we're going to cover tracking your advertising results. So basically at this point we've set up our campaigns, were starting to spend some money. And now we want to see, okay, Sumner, are my advertising campaigns working or not? And here's how we're going to find out now quickly before I get into this, the reason I'm using this strategy or method is because unfortunately with Etsy as of right now, they provide very limited analytics and data in regards to paid advertising. It just marketing in general. Now they're continuing every year to evolve their analytics platform. And I'm really hopeful that they'll have much more robust and in-depth analytical features to better gauge advertising performance. If that does happen or when it happens, I should say. You can expect that the course will be updated with a more kind of advanced method and ultimately a better method. However, because it's fairly difficult to track, we're going to keep things simple and use this method on this works. There's a lot of companies actually use this exact method for a lot of their advertising anyway. So it's still, you're able to track your results is just not as in-depth with Etsy as of right now, but hopefully that changes. So I just want to get that out of the way. And without further ado, we'll go ahead and get to the sheet. So as always, I've provided a free Google Sheet template for you to access. You simply will go to file and then scroll down to make a copy and you can go ahead and make a free copy for yourself. And essentially what you want to focus on is the orange are these kind of yellow highlighted cells, okay? This is where you're going to input information. And basically again, it's pretty simple, but it's all here for you. We want to see basically how much profit, where we generating before we ran ads. And then ultimately how much profit are we generating after adds, hopefully our profit is increasing after running advertising. Otherwise our advertising isn't working. And as you can see at the bottom of this sheet, is labeled product 1. So what I'd recommend doing is you could do this kinda have one sheet and just enter in kind of the average for all of your products. But I would recommend segmenting this out product by product. Again, that's why I recommended earlier in this module that you select your top performing either product or products to advertise. So that's why I recommend doing, and we'll explain why that's the case. But generally, the more granular you get, certain products may be profitable, others may not with your advertising where if they're all lumped together, they all might seem profitable, are they all may seem unprofitable. So the more granular we get, we can kinda like tweak things are okay, turn this off, this one on, right. And then ultimately again, like I said, it may take a month or a couple months before just iteration before you really start seeing some great results. But I've seen a lot of advertisers and even with some of her own campaigns take off right from the start with Week 1. Okay? So first, we have our first cell here, simply entering your products profit margin. In this case we'll say 30 percent. Again, that is basically your revenue minus all expenses except for advertising expenses again, because we're going to include our advertising expenses here. So just make sure that you're not adding your advertising expenses twice, so just your profit margin before advertising, okay, that's what goes here. Number two, we have our revenue per month pre advertising. So many of you at this point have already been selling for at least some amount of time. I recommend at least selling for at least 30 days before running advertising, just so you have a baseline, but it depends on your goal is you may think, hey, something, I really want to just scale up as quickly as possible and then feel free to do that. It's completely up to you. And I know that the majority of the case here is that a lot of Etsy sellers are kind of like, hey, let's see how far I can get organically before advertise. So they'd been running for at least a month and use that at least one month of data. If you have more than that, that's great. Just take if you've been selling for a year, take that year's worth of revenue data that you have for that product and divide by 12 and then you'll have the revenue per month. This is not profit per month. This is revenue per month. And then based on our profit margin, we automatically have a profit per month year, right? Because 30% of 500 here is our profit per month, okay? So pretty simple. So profit, revenue per month. And then we want to look at the revenue for the past 30 days. Specifically, revenue for the past 30 days of running advertising, like I've mentioned before, I'd recommend running any kind of ads, especially with this strategy where we kinda having very low bids and budgets to wait at least 30 days to have enough data that we can kind of analyze. So what is our revenue over the past 30 days with advertising being run? Okay? And basically we're just going to compare the two. And in this case, right, we enter in, let's say 1000 for this product and the profit is $300. Okay, great. Lastly, we're going to enter our total ad spend. So how much should we spend on advertising in total? That's Pinterest ads, google ads, maybe if you had influence or partnerships. And another thing that I'll say as well is that with Etsy advertising, you can actually see exactly okay, here's how much I spent on Etsy ads for this product. Here's a much profit I made. We've already had that full video where I run through how to optimize and analyze your Etsy advertising results. Um, you do not need to include your Etsy advertising here. Again, it is at the advertising because, you know, it's kind of a Etsy platform advertising, right? Google ads or separate Pinterest ads are separate. Anything else, other marketing or paid marketing that you're doing that separate. So just make sure that the Etsy specific platform ads, you don't include those here because you're optimizing those separately. You can see the exact results there, right? And again, it's completely up to you if you wanted to just kinda say, alright Sumner, maybe I'll just try Google ads for this month and kinda see the difference. Then the next month maybe Pinterest ads and in the next month Etsy ads. And it's kinda see how they compare. You can totally do that. But usually I'll run both. And for, for us personally, just because we're, you know, we're a little bit more familiar with running paid advertising. We run all at once. And I have some more it kind of analytical ways that I looked at it. And I'm also willing to, to kind of waste the waste more money or spend more money and potentially waste to get those increase sales. That's just kinda how I operate with my Etsy business. But I don't want you to be maybe it's inefficient is I am just cuz we have different goals and I want to make sure that I'm not wasting any of your money and that it's going to maximum results. So just your total ad spend minus, you know, your ads, the ads. And then once we fill in all of these cells, which is very simple to do, and we will see either the additional profit or loss. Okay? So we basically want to see, okay, are these working right? So if we have anything, basically over $0, so if you have $1 up to a hundred and ten hundred whatever, and that's good, right? That's positive. That's additional profits, not revenues, but profit, real money that we're making from our advertising. Now, let's, let's try something else out. Let's say that our revenue per month, per Swiss 500, great. And a revenue for the past 30 days, let's say it was $750. Okay. So let's do let's do 650. There we go. Let's say a $650. So most most people would say, Hey, I was making $500 a month in revenue before I ran ads. Now running ads, and I'm making $650. That's awesome, right? And I'm only spending $50, so most people would think, okay, 650 minus 50, that's 600. This month I made 600 last methylamine 500. Great. That's a $100 in profit, right? No. Why? Because again, you're looking at revenue. We need to look at profit, okay? So we can see our profit per month before ads was 150 or prop prophet during ads, Excuse me, during ads was $185.195 minus 50, right? We actually end up with, we're losing $5 by running ads or we're taking extra effort and actually losing money from these ads. Okay? So and you can see that it's automatically color change. If we were to go back to the 1000, right? If we're in a surplus, this is green. And then if it's negative, if we're losing money on our ads, it turns red. That's all it is. So keeps it really, really simple for you, as simple as possible. And you make it, alright, Sumner, what do we do? Great. I know I entered in the data now I can see if my abs are working or not. Now what, what do I do? Why do I care? So there's two options, right? You're going to be positive or negative. If you're positive with your advertising, if it's green, then consider increasing your budget. Consider targeting more keywords. So for example, if you're running Google ad campaigns, maybe add some more keywords if you find additional relevant keywords, if you can't, that's totally fine, but maybe consider increasing your budgets and maybe slightly increasing your bids, okay, I'd recommend maybe increasing your bids by 20 percent. So for example, if you're bidding, let's say $1, just making this up to keep it simple, but you're getting $1 cost-per-click with your Google Ads, then maybe if they're, if they're very profitable, maybe increased to $1.20. Because by doing that, you actually kind of increase your overall spend for those keywords and can potentially make even more sales and profit. And again, it'll be kind of an iteration process where maybe certain months you increase a little bit too much, you need to kinda scale down. But what I'd recommend doing is, so if you're green and especially way green, like the higher this number is that's in this green box here, the more it may be increased bids and definitely consider increasing budgets as well. So if you're spending, let's say $10 a day, maybe increased to 12 or 15 dollar a day for that specific platform. Okay. So that's if it's green. Now, if it's slightly green, Let's say that this here was $5, right? So we made $5 in profit, not a ton, especially for all the effort that we put in, really not a lot of additional profit. So in that case, I would recommend leaving as is and then seeing the next month because maybe it was just a bad month. Maybe let's kinda see what the next month is like. But if it's kind of red round 0, I'd recommend kinda leaving as is because we don't have a lot of data to go on and say, oh, yeah, let's go ahead and increase her but bids and budgets. So if it's weighing the green, consider increasing visited budgets. If it's kinda closer to 0, leave as is if it's still good because we're still generating profit, but kinda leave it as is. It's not worth the extra effort because it's not that much and we'll see what the next month Brings. And then lastly, if we get to read, so let's say we see negative five, negative 50, anything like that? What I recommend doing first, so kinda for the next month. So we looked at the one month of data or negative, what do we do? Go to your campaigns? It can be Pinterests, Google, and whatever else that you're doing, and reduce your bids, okay, first, a lot of people think about budgets. Budget again is the amount of money that you spend per day just total, or that's your maximum amount you're willing to spend bids, or how much you're willing to spend per click. That's why I recommend doing first. Alright, so reduce your bids and I'd recommend the bigger negative you are. Maybe the bigger reduction you want to make your way in the red. Like if you, for example, if it was negative a 100 or negative 50, even for example, I'd actually consider if it's pretty big and the red to completely turn off your ads because they're really unprofitable, are really take another look and say, okay, maybe I need to restructure things. Maybe I was going about this the wrong way. Because it doesn't necessarily mean that the platform doesn't work. If there's a good chance, that means that maybe you set up something incorrectly. Maybe you are targeting broad match instead of exact match for Google ads or whatever it might be. Okay, so the bigger the red, consider turning off or just restarting, It's a little bit closer to the red like negative five, negative 10, you know, whatever closer to 0 and that negative mark. And it's going to be dependent on, obviously, this number kinda depends on how much revenue. Obviously, the more revenue you're generating. You know, if you're generating only $10 a month in profit, and this is negative 10, that's terrible, right? But if you generate $1000 a month in profit, this is negative 10, that's very small. So even though negative 10 is the same number for one cell or it may be very small for another seller may be very big, so depends on you, but the closer it is to 0, like negative, close to 0, then what I recommend doing is you're reducing your bids. If for example, you running Pinterest ads and your bids already at 10 cents, which is the lowest. And you see, okay, I'm running Pinterest ads there at 10 cents. I'm targeting, really highly targeted on interests that are super, super specific, or maybe even just one interests I have one interest that I'm targeting on Pinterest, very, very low bit. Turn off your Pinterest campaign. Because even though it's slightly negative, there's not really much more you can do. You could wait another month. It just kinda let it run and see if anything changes. And that's what I would do personally because I'm a little bit more willing to do that. However, in the interest of saving your money, I'd recommend turning that off. That's just an example. Okay, So, so just to briefly recap, fill in all the information here. If it's high in the positive, consider increasing bids and budgets. If it's positive but slightly close to 0, keeping the same, if it's negative but still kinda close to 0, then consider producing bids, not budgets, but specifically reducing bids. And then also potentially reanalyzing your keywords are your interests as they are targeting on Pinterest and Google. And consider removing anything that may seem irrelevant, anything out. Maybe that's really not super relevant. Maybe this isn't converting really well and then turn those off as well. If you have one interested, super honed in another one that's really broad, turn off that broad one and then see how the more specific Interest performs. Okay? And then if it's way in the negative, then I would consider not just turning off and being completely done because it's likely not the platform. It could be your product, could be a number of things. But I'd recommend really revisiting thinking Hmm, What did I do wrong is my listened conversion rate just really, really low? Do I need to improve my images? My copyrighting was I spending too much, was a targeting and broad match, was I just way too broad with my targeting in general, et cetera. Okay. So just kinda revisiting, um, and if, if you kinda revisit and restart everything again, it's still weighing the negative. Then maybe consider I'm turning that off and look into other ways of marketing aside from paid advertising. Because there are many, many ways to grow with blogging and influence are partnerships and press releases and in all of these different kinds of things, growing continent, social media. So a lot of ways that are maybe less expensive. So maybe paid advertising isn't best for your listing, at least at this time. So I hope this helps. Like I said, if things become more robust with, at the analytics, I'll be more than happy to go into a lot more detail on how to really analyze and get even better results from your advertising. This is the best option, the way that we use for our own products. Now, what we find it valuable, and let's go ahead and get to the next video. 77. Get Ready For Sales!: Welcome to the shop management module. Now that you've done all of the work and you've created an amazing Etsy shop in product listing, all you have to do is make sure that everything is running smoothly. You're managing your listings, you're fulfilling your orders. And in the next few videos, I'm going to show you how to do that step-by-step. So let's get to it. 78. Product Listings Upkeep: So I wanted to point out a few listing options that you have when you're managing your listings. So first, obviously you can edit them, you can duplicate them to create new ones. You can change the text, the images, the inventory, anything that you need to. You can also feature them. So a few, click on the start that we're going to show and feature them. Then it's going to show to customers when they visit your shop storefront, your featured items. So you can quickly choose the ones that you want to feature. Also, you can view stats for that particular listing in analyzing and see how well it's doing, how customers are actually seeing it or encountering your listing. So very helpful thing to do. You can also choose to have sc, advertise your listing on other websites. And as we mentioned before, this comes with a price of 15% of the total sale cost if you actually make a sale. So only on the orders that they've actually got it for you. And obviously I'm going to show you guys how to do all of this, including the last one, which is to create a message to buyer. Whenever you buy air gets in order confirmation, you can create a message for them and customize it and tell them whatever you want to tell them. So now let's go to the shop manager and I'm going to show you guys all of this and how you do that. So on the shop manager you can come to listings, and here you're going to be seeing all of your listings right now. I only have this one that is active, so I have already clicked on the star in feature this listing I can easily unclick or click Edit again. And I can also click on this gear icon and look at the options here I could viewer on XY. So look at it just as a customer would be seeing it, how the customer would see the listing, the title, everything. I can view the status as I said, so let me go ahead and click on them. Okay. So here you can see how many visits that listing has had, how many orders, UGA, and the total revenue. So if you keep exploring the data, you can come back and see over here, which I really like is the traffic sources. So you can see how much of that came from Etsy ads, how much was from Etsy app and that's the other pages or how the customers encountered listing or directly on Etsy search. If someone went to the search box and search for bachelorette game and then found this listing. Let's 8.5% of the 189 also direct traffic. So that's traffic that you brought. So as it said here, direct visits from blogs or what or what other websites, if you included the link of your product listing anywhere else on your Pinterest account or whatever, then it would be showing here as well as ETC, marketing and SEO and then social media. So this way you can see, for example, I could do a much better job with my social media accounts and in marketing my Etsy shop through them because right now I'm not bringing any traffic through social media. And if you keep scrolling now, another thing that it's incredibly helpful, these are the exact search terms that customers had been typing when they found your listing. So very, very helpful for you to see and maybe use the search terms on other social media platforms because people might be using that as well. Or for you, Google ads and all of your marketing strategy. If you had any cells directly from social media, it would show here a breakdown so you could actually understand where you are performing. Well, let's say you're doing a lot of sales through Pinterest, then you would see here the percentage, then you can really double down on it or increase the other social media platforms. And lastly, it would show here how many people have favorited this item. So okay, going back to our listings and back here to the gear icon, you can, as I said, added the listing and that's going to open up in a new tab and you'll be able to add a title description, everything. You can create a copy as we've already shown here before. Want to duplicate this listing and make changes to it, you could deactivate the listing. So let's say you ran out or you're not able to produce this specific product anymore than you can go ahead and just deactivate. You can renew the listing if it's been expired or if you need to pay those 20th sense again, to renew the listing, you could change the section easily here you don't have to actually open and just quickly change the section here. You can share it to social media platforms. You can copy the link and just click on Share or you can't delete it. And the other thing that I wanted to show is actually here when you click on edit is at the very end, you see this marking greater that we've already mentioned before, which is the XY offsite ads in here. You can choose if you want to be a part of the program or not. And if you don't want to do is just click on maybe later and then publish listing right here. Or if you're happy with a few one, accede to advertise your listing, which especially for me, who's selling a digital file, I'm all for it. I don't lose anything for any extra sales that we get. So, uh, definitely going to be signed up for that. So I'll just go ahead and publish that or since I didn't make any changes, I'm going to cancel. Then the last thing I wanted to show, which is the message to buyer, how you get to as by going to settings and then Info and appearance. And in here you see some of your shop store front and you can edit the announcement. And here you can actually click on message to buyers. And it says here that they are going to include this message on the receive and in the emails they receive when they purchase something from your shop and they gather, order, confirmation. And specifically if you have digital items, I would highly encourage you to create a message here for your buyers. Maybe have instructions if, especially if something a little bit more complicated, they need to install anything, anything like that, or just thanking them for their purchase. A highly encourage you to come here and create a custom message to your buyers. And yes, just wanted to show you guys all of these listing options when you're managing your listings. So you can achieve great success with your Etsy shop. And if you have any questions, be sure to leave those below in. Let's get to the next video. 79. How To Fulfill Your Products The Right Way: Let's talk about order fulfillment and what you have to do once a customer buys from you. So first of all, as soon as you get a new sale, you're going to be notified by XC, you're going to get an e-mail and it's going to look somewhat like this. Who have the order number, all of the details. And if you need to purchase any shipping labels and all of that. So you're going to get notified also a few logging to Etsy. You're going to see the order there as well. And I'm going to show you what it looks like on your shop manager very soon. But first, let's talk about the different types of order fulfillment. So if you're selling digital downloads, your order is going to be automatically completed. You don't have to do anything. Your customer is going to receive a confirmation e-mail and they may have they may see the message that you've created as we just talked about, thanking them from their order and then they're going to have a link to where they can go and click and download whatever they purchased. And if you're selling any type of print on demand products, then it's all up to your partner whenever you choose your partner and you make that integration, you connect to your Etsy account with print full, for example. Then they're going to be automatically receiving all of the customer details and the order details and information that they need in order to produce the product and to ship it to the customer. So you also don't have to do anything. If there are any issues, then they are going to e-mail you and let you know, but you have to always be going and checking to see if everything is going according to plan. So they're responsible for all of the order completion. But if you're selling physical products, this is the category that will require the most work from you. So first you have to pack the products and do that according to everything that we've already talked about it before in a previous video, making sure everything's safe, beautiful and clean and professional. Next, you're going to purchase labels and you can do, you can purchase those shipping labels on Etsy that I'm going to show you or you can purchase them somewhere else on USPS.com, DHL, whatever, wherever you want to even at the post office. And then just grab the tracking number and then we're going to input that into our order in order to complete it. And obviously you have to ship it. So don't forget that if you have to go to the post office or if you have to arrange some sort of pick up, then you have to do it in order for the customer to actually receive the order. So let's see how that looks now on your shop manager. Okay, so once you log in and you're going to see here that you have the new orders in under your orders and shipping. You're going to see this number here showing the number of new orders that you get. And you're going to see all of them are right here. So this tab right here is four orders that you need to do something about. So most likely for physical products that you have to fulfill those orders yourself or while you're print-on-demand partner is producing the order, it's still going to show up here because there won't be completed yet. But once this one is completed or you print on demand one is completed. Or as soon as you get a digital download order, It's going to automatically go to this tab right here, which is the completed tab. And I've actually already had two orders for my bachelorette scavenger hunts, which was super exciting while I was still recording these videos and editing. So I'll be covering some of the customer information here to protect them. But this is what it would look like. It's going to give you some information of the order. Obviously the product, the quantity. If they have used any coupon code, if they've already downloaded the file or if they haven't downloaded yet. So this is what it's going to look like once completed by going back to our new tab, where we're going to actually fulfill this order. So I've actually created a listing of a physical products, just one in order to create this test, order to show you guys how you would do how you'd go about purchasing the shipping labels, then completing your order so you can come right here in what you would do next. Actually let me move myself out of the way. So if you want to purchase your shipping labels through ECC, which I would highly recommend because they do offer discounts. Then you would go to this first button right here. And now you're going to see that you, even though you've already filled on your listing, you already put the weight and dimensions of the package. You could change that here when, when you actually purchasing your labels. So if you need to change it, maybe they purchased five an order of five different ones and you would need a special packaging or if you don't have the same packaging that you had before when you are creating your listing, you can change it here. Let's see, it's heavier and it's going to update the price for you. Let's say it's one pound, I bet it's going to show a lot more. Now. It's the same. So whenever you come here, you can just fill this out. Then just confirm the delivery service. It's going to show right here. What the buyer has requested. So I've requested the USPS priority mail whenever I purchase. So that's what it's showing you, but you have other options. You could do overnight, you could do a slower one, which I would not recommend if the if you offer them a delivery service when you created your listing. And that's why I made sure to tell you guys to look through the services and the expected delivery date. And if you offer the service to them rather than it's free or paid, make sure you do that one or better. But you can come here and you can select different ones as well. And the price is going to update. Let's see if I go to priority. Priority mail now it's $23. So let's go back to us. And you can also choose to request a signature upon delivery. It's totally up to you if you're shipping something very valuable, that could be worth it for me, I'm not gonna do that. A lot of people, they just expect their packages to be delivered to their porches. So i if it's not something very valuable, I usually don't include this. If you want to add in insurance, you have this option as well. And then before you purchase and make sure you select here the correct date that you are going to be shipping that product. Let's say you're purchasing today, but you can only ship it tomorrow then you would I'm changing here. And you can also add a note to your customer. So the customer is going to be receiving a shipping notification email. And if you add a note here, for example, thank you for your order, then you can save and they will receive this little note whenever they receive their shipping confirmation, you also have the option to edit the shipping address, the delivery address, let's say the customer made the sale and then they messaged you saying, Hey, there was something wrong with my address or could you ship to this one instead, you could actually edit here, and this is now my address. I just picked an address of a post-office in Cincinnati. Okay. So once you're done and you've gone through all of this, you can review your purchase and it's going to show you right here just the total. If you want to send a copy to your e-mail of the shipping confirmation, and if there's something you need to change, you can go back or you can go ahead and click on Purchase and the order is going to be completed. But I'm going to cancel this because I'm not actually going to be shipping anything. And also because I want to show you a few, go ahead and you decide to purchase your shipping label somewhere else at the post office or a different website. Whenever you get that tracking number, all you have to do is come here and click on Mark as complete. Then you're going to also have to choose when you actually shipped or when you're going to be shipping. You can also add a note to your buyer. And here you're going to input the tracking number. You are going to choose the shipping carrier and the tracking number, and then you can mark as completed. But I'm not going to do that because I want to show you everything else that you can or might have two or one to do with your orders. The first one is actually you might want to send a message to your buyer, and that would be through this button right here. You might want to ask them a question or tell them something specifically about their order or the shipping information. You it's going to pull up their order number a. You can just type any message that you want here. You can also upload, attach an image or anything like that that you want. And then you just click Send. I'm going to cancel this. And I'm going to show you the last button right here, which is this three little dots. And here you can print this order in the details of this order, you can update the ship by date. Let's say you won't be able to fulfill within the processing time they you have committed to. Then you would come here and update them. You could mark it as a gift and that is for your own records, just for you to see, for example, if I click that, It's just going to see here marked as gifts. So you can remember if you're packaging as a gift, then you can do that. And you can also cancel or refund the order. If you go to refund, then you're going to have an option to do a full refund or a partial refund, but it would not cancel the order. But if you go to cancel, then it will automatically issue of full refund. So just so you know, if you cancel, it's going to automatically fully refund the order to the customer. But if you just want to refund them and still ship the item, if you want to do a partial refund, if they will. 80. Know Your (Shipping) Options: If you're going to be selling physical products, I wanted to quickly go through the shipping options that you have for your order fulfillment. So first, there's the direct order fulfillment to where you're going to be the one responsible for preparing that package. So purchasing the shipping labels, boxing everything, preparing that and taking it to the postal office, arranging pickup, or you could actually hire someone to be doing that. So every single order that you receive, they will be the ones to prepare the order package, purchase the label, everything. So that's the direct shipping option. Next, you can partner with the fulfillment warehouse. So this way you can actually ship your products in bulk in a bigger box to this fulfillment warehouse. And they're going to be able to store that product for you in every time you receive an order, they will be the one responsible for preparing that order and packaging everything and shipping it to the customer. And sometimes you can completely automate this by giving this company access to all of your order details. So you don't even need to be the one given them all of details and creating those orders for them to actually go ahead and ship it. So it's something to consider, especially if you've been getting a lot of sales. So definitely a better solution than you missing out on sales by really increasing the price for any other strategy that you try to actually control the volume of sales, you can actually consider partnering with them. And then lastly, you can actually use other sales channels to fulfill the order. And specifically sales channels that are fulfilling the same products to other customers. So for example, if you're selling on Amazon and Amazon's the one responsible for fulfilling your orders, then you can actually use Amazon to fulfill your Etsy orders as well. And there are tons of tutorials online. So that would depend on which types of sales channels that you're using. So I would definitely consider that option as well. And I hope this was helpful. I just wanted to give you guys a quick overview in case you're feeling overwhelmed at with all of the order fulfillment in everything that you need to do sometimes on a daily basis. So with that being said, let's go ahead and get to the next video. 81. Etsy Success Checklist: Before I let you go, I wanted to give you this Hep-C success checklist where I'm going to be going through some tips and tricks of things that I've already mentioned throughout the course, but I wanted to remind you and also some other tips of things that I haven't mentioned before to ensure your success. So the first item is the importance of developing a brand in not only throwing something out there, just posting a product listing. A lot of people who try to succeed on XY, they usually have a mentality of just, let me just test this out. But if you have the mentality of a business, of an entrepreneur in start to develop a brand that people can recognize, that they can refer to their friends. They will want to come back and see what else you have going on, what else you're offering, then that is definitely a key to business success. Next, we have the importance of researching, validating, and improving throughout your product research phase. So whenever you're thinking about a product, obviously, research what's already going on and what's selling well, things that are in high demand, things that people are searching for already, then validate, make sure you can sell that. Actually does have demand that it does not infringe on any patents or anything like that. And then don't just copy something that it's selling well, absolutely improve on it. Differentiate that certainly a key of successful products and on all platforms and Etsy is no different. Next, take advantage of the wonderful opportunity that is to offer creative packaging. As I mentioned many times, but I just want to remind you one more time that this is an opportunity for you to delight your customers and for you to upsell or to make sure they remember you and remember your brand. For them to connect with you on social media, for them to leave you a positive feedback or comeback and buy other products. So do not forget because when you don't do that, that is a huge missed opportunity. Next, optimize and re-optimize. So Listing Optimization shop optimization is not a onetime thing. It's very important to optimize. As soon as you create your listening, you're gonna get a boost. You going to get some ranking, and you're going to be happy with that ranking. But sometimes they're going to be new competitors, or maybe depending on seasonality or whatever it is to wear it, you may or may not end up losing some ranking. Even if you don't, it's important to always go back to your product listings. And if you have lots of them, go back to your bestsellers. But always take a look at your keywords that your images and keep re-optimize and do not forget the optimization doesn't just apply to texts but also two images. Next, get Etsy boosts. So take advantage of the boosts, the XY Gibbs for new listings and when you have a sale going on. So take that into consideration when you're developing a strategy. If you think a listing is now really doing that, well, try creating a sale for it in if you want to boost for your entire shop, try creating new listings, offering new designs, highly, highly recommend that next, add momentum to new listings by going to your social media platforms. If you have an email list, be sure to email all of your past customers, create coupon codes, create a sale. As I said, x, it does give a boost, but when you really add the momentum to n a ride that wave, you can really skyrocket the success of that listing N of your entire shop next fall seasons and trends. And I've already mentioned this here before, but do not forget, I know that throughout the business of running a business and we wind up forgetting if there is an occasion coming up or if it's far away now, but Christmas is just around the corner and maybe you could be developing something right now. Be sure to always keep that in mind to follow season and trend if there is a really successful movie that came out or, or if you see some sort of pattern going on when you go shopping and maybe want to apply that to your products in follow that trend. I would bet they, you would experience some really great increasing sales. Next, take advantage of Etsy integrations. Always go back to xy integrations, that tab that I showed you guys in the shop manager overview and pay attention to the new integrations that there are offering. A lot of times. Those integrations will save you a lot of time in money to even if you had to pay for a certain tool. But if they can automate something for you that it's taking you out of your time, time that you could be spanning, researching new products in proving your current products, or reaching out to customers whatever it is, then it could definitely be worth it. Next, analyze your Etsy stats and develop strategies just like you should be re-optimize using your listings in your shop whenever you can on a periodically basis. I would encourage you to always keep going back to your Etsy stats and take a look on what's going on. If you're bringing in a lot of the customers that are shopping or if it's mostly Etsy, maybe you can step up your social media game or see your bestsellers list if they'd been changing or maybe efficiently developing similar products to the ones that are selling really well. So always keep going back in improving. It's a cycle that really pays off next, invest in Killer graphics. I cannot stress this enough. The importance of graphics for any e-commerce business, because as we mentioned before, your customer cannot smell, cannot touch, they cannot see the 3D experience of your product. So invest in really high-quality the images in videos. And I promise you especially on Etsy, because they're really all about graphics and the image portions is so big. A lot of customers, as we mentioned before, only look at images before they make a purchasing decisions. So definitely invest in Killer graphics. Then get banners. Try to get those banners to grab the attention of your customers whenever you can. Some of these banners are the free shipping manner, the bestseller, the sale. Whenever you have a sale going on, They have the old price crossed off in the sale pricing green. Also when you're running low on stop, they have a little banner under your listing saying Hurry up, like giving scarcity, feeling. So that could be a strategy as well to grab the attention of your customer and give them an extra incentive for them to buy right away, then utilizing newly released features. So that goes for any tool or any social media to any platform, any application, all of this technology, they keep improving and releasing new features. It whenever they do that, they want to see how this feature is perform. So when you are one of the first ones to utilize something that they have just released, most likely they're going to give you a boost and give you more distribution because they want to see the results of that specific feature. For example, if xy just launched the video feature, that mixture to get a video right away, no matter what it's about, as long as it's about your product. But it doesn't have to be something super professional or very commercial or anything like that. Just try to utilize as many new features as possible. So keep on the lookout for those and don't miss out on that train. And then lastly, this is something I haven't mentioned before, e and it's not something official is just something that I've heard from other Etsy sellers, which is to avoid going on vacation mode. And that is for two reasons. One, whenever you come back, a lot of sellers have reported to have had a lot of difficulty ranking for keywords that they will ranking really well before. So if they, if they were selling, for example, wedding invitations and there were ranking really well, and they went on vacation mode when they came back, it was really difficult to get on that top position. Again, maybe they were on page 2 or maybe they were on the bottom of the page in sales were definitely not the same as before. Or even worse, there have been some sellers who said that after they came back from vacation mode out of the blue there Etsy seller account got deactivated and they do not get any support from xy or any explanation. So I would just just do recommend you in and pass it on the information. Try to avoid going on vacation mode as much as you can. If you're a little bit overwhelmed, maybe try increasing your prices or increasing your processing time, or maybe try hiring someone that can help you out. Maybe it was some sort of some part of the production or the shipping. So yes, I just wanted to leave you with this axis success checklist. So you can always refer back to it and get reminded of some of the strategies that you've learned here throughout the course. And I hope this was helpful. So let's go ahead and get to the next video. 82. LAST Step!: Congratulations on completing the Etsy shop masterclass. Seriously, the Juno, that only 10 percent of students make it to this video and complete the entire course. That means that you are one of the top students who has every new world. So seriously, congratulations to you. You now have all of the tools, resources, and knowledge that you need to skyrocket your Etsy shop success. And now there's only one last thing for you to do and that is to take action. All of the information in the world means nothing if it's not applied. I know it can seem overwhelming because we've shed a lot of information here in this course. But I went to encourage you to take just one seemingly small things to learn here in this course and implemented today. What this is going to do is number one, that's going to get you started on getting the results that you want for your Etsy shop. But also number 2, that's going to start our chain reaction. That's going to propel you to take more and more action and ultimately achieve the success in life you've been dreaming up in. Lastly, if you haven't already, I would really appreciate it. If you could leave an honest feedback about the course, that would not only help future students of the course, but it also helped me understand what I'm doing well and also what I can improve on. And don't forget that if you have any questions throughout your journey, you can always reach me by going to the Q and a section below, and I'll get back to you as soon as I can in seriously, thank you so much for choosing me as your instructor on this exciting journey. And I'm looking forward to seeing your success.