Transcripts
1. 85% Perfect Is A Game Changer: [BACKGROUND] When it
comes to productivity, perfection sucks. But this course, is about embracing
a new way to be incredibly productive,
but imperfect. It's the 85 percent
perfect, productivity plan. You see the creative
industry is one of the most competitive
industries in the whole world. It's not easy to stay on top of your game and remain relevant. Sure you want to be good or even great at what it is that you do. But perfectionism can really be a major obstacle
for creatives, because it might hinder you
from finishing your work, or even getting started at all. Now, my name is Tim Tamashiro. I'm the author of How to Ikigai. It's a book about doing
what you love and doing what you're
good at in life. I wrote How to
Ikigai in six weeks. [LAUGHTER] It's not perfect. But I'm also a musician and I've written entire
scripted shows for stage and did it in an afternoon complete
with music and even bad jokes for a decade. On top of that, I was also a national radio host
tasked with researching, writing, and voicing
70 stories per week. My secret all along is
to aim for 85 percent. Lose the idea of perfection. Embrace productivity as
the measuring stick, for making a difference. When you think about it,
85 percent is still an A. This course is for
creatives to get incredibly productive with a system
that's 85 percent there. So in other words, even
this course isn't perfect. Perfect is a fallacy, and it's also an impossibility. So this course is
designed to get you out of the perfection trap, and into proving your excellence
with your productivity. Now there is an assignment, and it is simply to make something that's
meaningful to you, but get it until it's
85 percent great. Completed an 85
percent of the time that you'd normally
take, write a story, draw something, make something
out of a toilet paper, sing a song, record a video. But planet, do it
and present it. Make it during your power hours. That's important as well. Craig it out and
share it here and on your social media
feed of your choice. Ask your followers
what they think of it. Eighty-five percent
of them will say, Cool, Good job, and 15 percent of them will say it is ****. But
here's the thing. Nothing you could have
done would have changed the minds of those 15 percent. So that's your assignment. Make something for
the 85 percent. Let's get started with
what productivity is and why it's so
important to creatives.
2. What Is Productivity?: Productivity is what separates the amateur from
the professional. It's important for creatives
because it helps you avoid distractions and focuses
you on your work. Productivity can be defined as the act or process of
producing something. Productivity is the process of getting the
right things done. But in this age of social
media and smartphones, even this becomes more difficult
than it has been before. It's important to note
that productivity is not about doing things right, it's about doing
the right things in order to produce
proof of your work. It's not about being busy, it's about being productive. Your productivity
is your ability to produce goods or services or to engage in some
an economic activity. Productivity is at the
heart of being a creative, whether you're making art, producing videos,
writing articles, or creating your great novel. But productivity
does have an enemy. It is of course, perfectionism. Perfectionism
paralyzes you. It frustrates you, and it
inhibits your creativity. It will stop you from ever
accomplishing anything great because it tells you
that nothing is good enough, that whatever you do
will never be perfect. Handling perfectionism
can be tricky. Some people are able
to focus on their work and produce a
masterpiece while others are paralyzed by a fear
of making any mistake. Creative professionals
often have this issue, but it can be overcome with some self reflection
in practice. How can creatives
handle perfectionism? Well, creative professionals
are people who are constantly looking for ways
to improve their work. But they often end up not being satisfied with
what they produce. This can lead to
procrastination, self-doubt, things like that
when it comes to their work. Creatives though can
find ways to deal with her perfectionism
by balancing the need for high
standards with the need for productivity and deficiency. There's the key efficiency. For example, the
simple strategy of setting a deadline can
focus your mind for productivity and eventually
free up more time for other projects that might
be more creative for you. Setting deadlines, now
that is essential. The great jazz musician, Duke Ellington once said, I don't need a time, I need a deadline. In other words, don't give
Duke a project to do, give them a deadline
to get it done by. Nothing focuses the
mind like a deadline. Casey and Ice, that is one of YouTube's most beloved and
successful characters. In 2015, he decided that
he would just go ahead and start making daily videos
and post them on YouTube. That meant that you
would have to come up with an idea, plan it, script it, capture it, and edit it and
upload it every day. Casey definitely
set a high standard for himself to meet every day, but he did make videos
like that for a couple of years, were they perfect? No. But every video
did have a deadline. Casey is widely known
today as one of YouTube's greatest
success stories because of his ability to crank out quality videos that were
entertaining to watch. He is known for his productivity,
not his perfection. What can you do to deal
with your perfectionism? Well, first off, be like
Casey, set deadlines. That's a no brainer. But
be tough on yourself. Set deadlines that force you
to make things quickly and ship at one is just
85 percent great. In addition, you can also try, number 1, practicing
mindfulness, that perfection is impossible. Mindfulness is the
state of being aware of one's experience from
moment to moment without judging it as
being good or bad. It's been a proven way
to help with a variety of mental health issues such
as anxiety and depression. But the practice
of mindfulness can also help people
overcome perfectionism because it can break down
the barriers between what is good enough and
what is not good enough. This 85 percent perfect
productivity plan will help you re-wire
your brain to be mindful for when
you're focusing too much on the elusiveness
of perfection. You ever done that?
I have, guilty. Number 2, remember that
practice makes process, or maybe 86 percent perfect. Your productivity skills are like developing muscle memory. The more you produce,
the more you learn, and the more you learn, the easier your
productivity system gets. Increased productivity
will allow you to become more skilled at your chosen field so that every time you need to
start something new, your muscle memory just simply kicks in and makes it happen. You're like a
baseball player who gets better with every practice
and every time at bat. Now you won't ever produce
something perfect, but you might get things to 86 percent perfect,
which is pretty good.
3. Idea, Create, Next!: [MUSIC] The stereotype of the creative genius
is someone who is just born with some natural gift and doesn't really have to
work hard to be successful. However, the reality
is that most of the talented creators need to be productive in order
to be able to achieve their full potential. Andy Warhol, for example, was one of the most successful
artists of his generation and his productivity played
a big role in his success. Throughout his career, Warhol
was extremely prolific. He created hundreds of
paintings and films and prints, and his work was often seen
as simple and repetitive, but it had a powerful
effect on his viewers. Warhol's productivity
allowed him to generate a large body of work that helped establish him as a major force
in the art world. In addition, his
refusal to conform to traditional ideas about
making art set him apart from other
artists of his time. Warhol's unique approach to
art helped to make him one of the most influential artists
of this 20th century. That requires focus, discipline, and willingness in
order to be able to put in the hard work. In other words, productivity is essential for creative people
who want to be successful. By being more productive, creators can
generate more ideas, experiment more freely, and bring their vision to
life more effectively. Anyone who has ever worked on a creative project knows that the process is often
messy and unpredictable. Ideas, come and go and it can sometimes be difficult
to know where to start. However, one thing that all successful
creative people have in common is productivity. By setting clear goals and
working systematically, they're able to make the most out of their lives
and get more done. This not only allows them
to produce better work but also to experiment
more and take more risks. That's part of the fun of
being a creative, isn't it? My friend Mandy
Stovall is a painter whose productivity is made her a well-known artist around
the world as well. Early in her career, Mandy became the creator
of bad portraits, which are portraits of people made with paper and watercolors. But Mandy decided
that the key to a bad portrait is to
make them quickly and have them just capture the bare essence of the person that's sitting
for the portrait. In other words,
bad portrait look like the person that sent in their photo or the
sitting for the photo, but it's not too exact. But Mandy's bad
portraits have become an international success
at the time of this class, she estimates that she's painted over 60,000 bad portraits. Now she has notoriety
and income that allows her to produce
new artworks. Mandy Stovall and
Andy Warhol are just two artists
whose productivity open up new opportunities
throughout their lives. Today we can count
creators like YouTuber Mr. Beast, or TikToker Charli
D'Amelio or even entrepreneur Elon Musk is some of the most prolific productivity
experts in the world. They have created
systems that allow them to reliably make content, art, or products in reliable
and meaningful ways. What are they doing
that you can do too? You can start by implementing
a proven secret that most productive creatives are taking advantage of every day. You can build a second brain.
4. Secret #1 - Build A Second Brain: The tools that artists
use to increase their productivity are as
important as the art itself. These days is essential for
a productive creatives to have what's known
as a second brain. The concept of a second
brain was created by writer and
creator Tiago Forte. Tiago realized that
with the amount of information we're
faced with every day, It's become impossible to use our heads as the place to store everything we need
to be productive. The second brain concept is a popular way to
gather and access information that you
need as you need it. It helps you build a
digital place that is available to you anytime
on all your devices. You have access to the
wisdom that you need to make smart decisions and take action. An application named notion is my preferred second brain, notion is a powerful
organizational tool where users can create, store, and share ideas. You can have files and
notes that can be linked to each other and organizing the
sections and subsections, notion is ideal for work involving collaboration
with others as well. Why is notion such
a powerful tool for gathering ideas and
taking action on them? Well, notion provides
a single place for people like me or you, or your teams to
collaborate on ideas. It also helps you see what actions are
being taken care of, and you can track their
process as they go along. The notion interface
is really sleek. It's very easy to use so you can get started with
very little training. It also offers
integrations with all of the tools that you might need otherwise like Google Drive, Dropbox, Slack, and
many, many more. You can use notion
as a tool to gather your ideas so that you can
produce those ideas later. You can create notes and
organize them into notebooks. You can share those
notebooks with other people. You can add files from
your computer or the web. You can use built-in search to find anything that you've put into your notion quickly
and so much more. Best of all, you can
gather and store information in the way that
you personally understand. This was the game
changer for me. That might mean a spreadsheet or a table or a calendar
for some people, but maybe that might mean
a timeline, a gallery, or my personal favorite
way, a Kanban board. Now a Kanban board is a way
to create a workflow that is logical in each
one of their steps. It's a great way to
improve your productivity because it helps
you visually see your ideas and the
progress that you're making in each one of
those ideas in real time. It helps you focus on what
needs to be done next. It's easier to manage
tasks when you have a consistent place
to store ideas and flesh them out a bit at a time. With a Kanban board, you can move each project
forward depending on what stage you
are in its progress. Eventually, each
slide is going to end up in the finish column. That finish column is really what gives you a sense
of accomplishment. Other tools that work
in a similar way to Notion include Trello, Asana. Maybe you might want to use Evernote or good old Pinterest. There's another
place that you can store your ideas as well. Creatives can use your second
brain to keep track of all your projects and ensure that you're not
forgetting about anything. This is going to help you be more productive
so you don't have to worry about forgetting
important tasks or deadlines. This will also
allow you to focus on the creative
aspects of your work. But a second brain isn't the only secret for
becoming more productive. You can also start taking full advantage of
your power hours.
5. Secret #2 - Crush Your Power Hours: Secret Number 2, power hours. Optimize your body's
natural rhythm for maximum productivity. Do you ever feel
like you're just not productive enough given
the time of the day? That no matter how hard you try, you just can't seem
to get anything done? Well, you are not
alone my friend. I have times of the day that I know are just going to
be a complete write-off. Mid afternoon, I'm
looking at you. It turns out that there's
a reason for this though. Our body has natural rhythms that affect our productivity. In this section we're
going to discuss what power hours
are and how you can optimize your body's
natural rhythm for maximum productivity. Power hours are the
times of the day when your bodies are naturally
more productive. These times vary from
person to person, but typically they fall in the morning and in
the early evening. During these times, our
bodies have more energy and focus and that makes it easier
for us to get things done. How can you make sure
that you're taking advantage of your power hours? Well, first, you need to identify when your
power hours are. You can do this by paying
attention to when you're feeling most energetic and
focus throughout the day. Once you're in your power hours and you have figured out
what they are trying to schedule your most
important tasks to take place
during those times. If you find that you're
not able to work during your power hours due to other obligations from your family or other workplace, there are still other ways that you can optimize
your productivity. First, try to get enough sleep. Our bodies need rest in
order to be productive, so make sure that you're getting at least seven hours
of sleep each night. Second, eat healthy meals and
snacks throughout the day. A nutritious diet is
definitely going to give you the energy that you need to power
through your tasks. Finally, make sure that you're taking breaks when
you need them. Our brains can only focus for so long before they start to tire. When you feel yourself
losing focus, take a 5 minute break, go for a walk around the block or maybe grab a snack or drink. Then get back to work, refreshed, and ready
to tackle your tasks. By identifying your
power hours and scheduling your most important
tasks during these times, you can make sure that you're making the
most out of your time. By taking care of yourself with a healthy diet
and plenty asleep, you can also ensure
that your body is ready to work when you are. With a little
planning and effort, you can be as productive
as you want to be.
6. Secret #3 - Focus On Your Top 20%: Secret number 3, ignore 80 percent of what you're doing and get four
times more done. The Parleto Principle, is also known as the 80/20 rule. It's a theory that suggests that 80 percent of the outcomes can be attributed to
20 percent of causes. In other words, for many
events roughly 80 percent of the effects come from
20 percent of the work. This principle can be applied to so many different situations, but it is especially useful for creatives who are looking
to be more productive. For example, if you're a writer, you may find that 80 percent
of your writing is done in 20 percent of the time
that you have available. This means that you can maximize your productivity by just focusing your writing during
your most productive times, like your power hours, and use the other activities
to just fill in the gaps. The Parleto principle
can be applied to other areas of creative work
too, such as brainstorming. If you find that 80
percent of your ideas come from 20 percent of your
brainstorming sessions, you can just focus on having fewer but more productive
brainstorming sessions. This is going to
help you be more efficient in your creative work. If you're a songwriter, 20 percent of your songs
on any given album tend to generate 80 percent
of your album sales. Or in the business world, 20 percent of customers
tend to generate 80 percent of a
company's revenue. This Parleto principle
is important for creatives because
it can help you to focus on the most
important tasks and avoid getting logged
down in unimportant details. By identifying 20 percent of your work that will
generate the most results, you can ensure that
you're always making the most impactful
use of your time.
7. Secret #4 - Crank Out Your Work (But Have Fun): Crank out your
work, but have fun. There is definitely no doubt that productivity is
important for any creative. After all, the more
work you can produce, the more likely you are
able to find success. But what many creatives
don't realize is that productivity isn't just about cranking out as much
work as possible. It's also about working
smarter, not harder. By streamlining your
process and making sure that you're using
your time efficiently, you can actually get
more done in less time. That is what being productive
is really all about. One more factor that is
absolutely necessary for an 85 percent perfect
productivity plan is to make sure that you're having
fun as much as possible. You have gifts, that
the world is in all of. You're going to accomplish
things in a blink of an eye, that others would struggle
with doing for years. Make sure that fun is a major component of
your daily productivity. Your joy will be the
cherry on top that your fans and supporters
will see and celebrate. To wrap up, here are just
a few more strategies for increasing
your productivity. Number 1, get rid
of distractions. There's absolutely nothing worse than when you finally get started on your work and you're interrupted by some
a text or an email. Make sure you turn off your
notifications and close any social media
accounts that might distract you from
getting your work done. Number 2, I've said it
before, but set goals. It can be hard to know what to work on when there's so much going on in the world around us. But if we set goals
for ourselves, it becomes easier for
us to stay focused. Try by setting weekly
or monthly goals for yourself and then plan out how you're going to
tackle those goals. It can also be difficult
to stay focused when life is so
overwhelmingly chaotic, but setting up a regular routine can help you mitigate that. Wake up at the same
time every day, exercise at the same
time of the day, eat breakfast, lunch, and dinner in the same
way, each day. This can help your life
feel much more like a normal day and allow you to stay track and feel
less overwhelmed.
8. Get Productive And Thrive: [MUSIC] Productivity
and perfection do not complement each other. That's what we focused
on this whole time. We need to let go of perfectionism so that we
can flourish as creatives by putting out more
work and learning how to get better from our output. Transform your audience in a raving fans by being
productive, not perfect. Aim for that 85 percent, but even 75 percent is
a worthwhile target. Heck, sometimes 52 percent
is all you can master. But show the world that
you're constantly working on new innovative projects and that you're always
striving to improve. Let them see that you're
organized and that you have a plan for
everything that you do. Help them understand that
you're always looking for ways to make things better
and easier for them. If you can do all of this, your audience will soon realize that you
are the authority in your field and that they can trust you to deliver results. When they see how much you
care about your work and how dedicated you are to
making things better, they will be transformed into raving fans will always
support you in your work. As creative people, it's easy for us to get lost
in our own heads thinking about what
could have been done or what should have been done. We have to stop
shooting on ourselves. We just put her head down we
don't talk to others and we just keep on working on a
project until it's perfect. But perfectionism is
a dangerous thing because it prevents us
from being productive. We need to just let go this whole idea of being
perfect so that we can work on more
projects and stay happy. I am not perfect.
I make mistakes. I say stupid things. My work is imperfect. But that doesn't
mean that it's bad. Take a look at your
own life and try to figure out where you
need to let go of perfection in exchange for added productivity and
guaranteed more happiness. Here's to you and your 85 percent perfect
productivity plan. Now, go do your assignment until it's 85 [MUSIC] percent
there and submit it. I'm looking forward to seeing
what you come up with. I bet it's going to be awesome.