When it comes to promoting your brand or business, email marketing courses can be your best friend. Almost everyone you know has an email address, right? With just a click of a button, you can pop your message into thousands of inboxes. 

In this article, we’ll cover the essentials about this marketing tactic and help you get started with an email marketing course or two.  

How Can I Learn Email Marketing?

Unsurprisingly, the best place to learn email marketing is, well, with an online class! There are some amazing email marketing training course options out there. But before you choose the very best email marketing course for you, let’s briefly cover what you need to know to become an email marketing pro.

The Basics of Email Marketing Courses

1. Build a List

It’s hard to email people without a list of their email addresses! Though you can certainly start with just one person, you’ll definitely want to grow your list over time. Create a simple subscriber sign-up form and leverage social media to guide traffic to that page. Remember: Only email people who opt in to receiving communications from you. Don’t add people to your list without their permission.

2. Use an Email Service Provider (ESP)

You could use your personal email account—but it’s an administrative headache and won’t get you as far as an ESP can. ESPs help you manage your list, build beautiful and easy-to-read emails, test different subject lines, and track important metrics. Some great ESP options are Mailchimp, Constant Contact, ConvertKit, AWeber, and TinyLetter. (Fun fact: All of these have free versions!)

3. Create Engaging Content

You want to hook your audience from the start and keep them interested until the end. Your subject line should provide the reader with immediate value, making them want to open the email—be bold, avoid repeating subject lines, and don’t bait and switch.

Make your emails more interesting (and personal) by segmenting your audience and sending tailored emails to each segment. For example, if you’re hosting an event in Philadelphia, target that area. If you’re promoting alcohol, limit it to those 21 and over. Note that in order to do this, you need to collect more than name and email address on your subscriber sign-in form. Add fields like zip code and birthday, in addition to anything else that might end up relating to your business in some way.

Engage Your Audience From the Start

Email Marketing: How to Create an Effective Welcome Series

4. Track, Analyze, Iterate

Some of the main metrics you’ll want to measure are:

  • Open rate
  • Click rate
  • Click-to-open rate
  • Days and times people open
  • What links people click

Get to know your audience so you can provide them with content that resonates with them. Don’t be afraid to change things up—but don’t jump to conclusions after just a few sends. Give it enough time for patterns to develop, then adjust accordingly.

Also, pay close attention to what day and time people open your emails most. Because the answer to the ever-popular question, “What’s the best time to send an email?” can only be answered by the habits of your specific readers.

Learn Email Marketing: Try Email Marketing Online Courses

You may be wondering, “Who has the best course on email marketing?” Well, some of the very best email marketing course options are right here on Skillshare! We’ve hand selected a few to get you started. Which email marketing course will you choose?

1. Getting Started with Email Marketing

Skillshare instructor Allyson Van Houten shows examples of Mailchimp email marketing campaigns.

If you’re an entrepreneur or freelancer, this email marketing course is a great option. In just over an hour, learn how to develop an email marketing strategy that helps you hit all your business goals.

2. Digital Marketing: Email Marketing for Beginners

Skillshare instructor Phil Ebiner shows an example of an email campaign.

No idea where to start? That’s okay! This 59-minute email marketing training course is perfect for beginners. Learn what an email marketing funnel is, how to build a lead magnet, the art of segmenting your audience, and more.

3. Email Marketing: Using an Online Newsletter Effectively

email address card
Skillshare instructor Riley Weller shows how to capture people’s email addresses.

These days, newsletters abound—but that’s because they can be an incredibly effective email marketing strategy. Great for small business owners or independent creators, this 75-minute email marketing course will teach you the basics of newsletter setup, including email list management and automating certain messages.

4. Effective Email Marketing: Create Brilliant Emails that People Open, Read, and Click

Skillshare instructor Sue Keogh tracks the metrics of an email campaign.

The logistics of email marketing is important, but the content of your emails is just as crucial (if not more). Luckily, this 53-minute email marketing online course will teach you how to write emails people love—all the way from the intriguing subject line to the very last word. 

Want to Keep Your Readers Interested?

Email Marketing Essentials: Writing Effective Emails

Written by:

Abby Wolfe