Logos are the visual representations of their associated brands, which makes it crucial for designers and businesses alike to keep up with the latest design trends. With the ever-evolving landscape of design, it’s essential to ensure that your logo remains relevant, reflecting the ethos and values of your brand.

Want to ensure your brand’s logo is up-to-date and ready to make great first impressions with your customers? Explore the top logo design trends and discover pro tips you can use to create a killer logo of your own.

A man in black pants and Converse sneakers walking down gray concrete steps. He’s holding a white canvas tote back that’s decorated with a large black and white logo that reads ‘Yemat.’
In the Skillshare class “Logo Design Workflow: Creating Timeless and Modern Logos,” teacher Robert Matyas shows students how a well-designed logo can be incorporated into wearable items.  

A logo is more than just a symbol; it’s also an embodiment of your brand identity. It serves as the first point of contact between your business and potential customers, making it vital for leaving a lasting impression.

A well-designed logo can convey the essence of your brand, establish credibility, build relationships with consumers and differentiate your business from its competitors. It also serves as the cornerstone of brand recognition and recall, and thus plays a pivotal role in both attracting and retaining customers.

A woman’s hand holding a beer can in front of a brown wooden background. The beer can is decorated with a blue, orange, green and white design that resembles a windmill, and the woman’s fingernails are painted a bright shade of turquoise. 
In the Skillshare class “Logo Design For Versatility: How Big Brands Have Adapted,” teacher Jon Brommet demonstrates how color-blocking and geometric shapes can be used to create a modern logo that’s reminiscent of traditional designs.  

As design trends evolve, so do the aesthetics of brand logos. Here are nine logo design trends that you should consider when developing a new logo for your business:

1. Bold Color-Blocking

This trend utilizes vibrant and contrasting colors to create visually striking logos. By incorporating bold hues and sharp contrasts, brands can capture attention and evoke a strong emotional response from viewers.

2. Archival Inspiration

By drawing inspiration from vintage and archival design styles, you can add a sense of nostalgia and authenticity to your brand’s logo. This trend celebrates heritage and tradition while infusing modern elements to create a timeless aesthetic. Try incorporating vintage-inspired typography, illustrations and motifs to evoke a sense of nostalgia and resonate with audiences on an emotional level.

3. Eco-Modern

In response to growing environmental consciousness, eco-modern logos integrate eco-friendly elements and sustainable design practices. These logos often feature organic shapes, earthy tones and nature-themed imagery to convey a brand’s commitment to sustainability and environmental responsibility. By embracing eco-modern design principles, you can align your brand with consumer values and appeal to environmentally-conscious audiences.

4. Industrial Text

Logos with industrial text draw inspiration from the rugged and mechanical aesthetics typically associated with industrial settings. Industrial text logos are ideal for brands in industries such as manufacturing, construction, home improvement and automotive, where strength and durability are key brand attributes.

5. Abstract Psychedelia

This trend embraces unconventional shapes, vibrant colors and surreal imagery to evoke curiosity and intrigue in viewers. Abstract psychedelic logos often feature fluid shapes, distorted forms and dreamy compositions, making them ideal for brands seeking to stand out and make a bold statement.

6. Cut-Out Logos

With this trend, you can utilize negative space to create logos that convey multiple layers of meaning and visual interest. Cut-out logos can feature hidden elements or clever optical illusions, which invite viewers to take a closer look and uncover hidden messages.

7. Geometric Iconography

The trend of geometric iconography employs geometric shapes and patterns to create logos with a modern and minimalist aesthetic. It emphasizes clean lines, simple forms and geometric symmetry to achieve a visually balanced composition. Geometric iconography is versatile and suitable for a wide range of industries, and offers a timeless and sophisticated look that appeals most to contemporary audiences.

8. Solid Silhouettes

Logos with solid silhouettes feature bold and minimalist designs that rely on solid shapes and negative space to create impactful visuals. This trend emphasizes simplicity and clarity, making logos easily recognizable and scalable across various mediums. Solid silhouette logos are ideal for brands looking to convey strength, stability and professionalism in their visual identity.

9. Typographic Logos

Typographic logos focus on stunning typography as the primary design element. These logos can feature custom lettering, unique fonts or stylized text to convey the brand’s identity and personality. Your typographic logo can be minimalist and modern, ornate and decorative or anything in between, depending on your brand’s overall aesthetic. Just be sure to brush up on basic typographic principles like kerning before getting started. 

The design software Adobe Illustrator open on a computer. On the workspace are several different logo design ideas which all read ‘Draplin’ but are typed using different fonts.
In the Skillshare class “Logo Design with Draplin: Secrets of Shape, Type and Color,” teacher Aaron Draplin creates different versions of the same logo to experiment with design and type.  

Creating a memorable and creative logo requires careful consideration and attention to detail. Use these top tips to craft a logo that effectively communicates your brand’s identity:

  • Keep it simple: Simplicity is the cornerstone of effective logo design. A simple logo is easier to recognize, remember, and reproduce across various platforms and mediums. Avoid cluttering your logo with unnecessary details or intricate designs, and instead focus on creating a clean and minimalist design that conveys your brand’s essence in a clear and concise manner.
  • Be memorable: A memorable logo is one that leaves a lasting impression on viewers. To create a memorable logo, strive for uniqueness and originality (more on that below). Also, make an effort to incorporate eye-catching elements that capture the essence of your brand and evoke positive associations in the minds of consumers.
  • Aim for originality: Originality is key to setting your brand apart from its competitors, so avoid clichés and generic design elements that fail to make a meaningful impact. Rather, seek inspiration from your brand’s unique story, values and personality to create a logo that’s truly distinct and authentic.
  • Be modern, yet timeless: Striking the right balance between modernity and timelessness is crucial for creating a logo that remains relevant for years to come. While it’s important to stay current with design trends, avoid excessively trendy elements that may quickly become outdated.
  • Use design psychology: Learn about the principles of design psychology to help you create a more memorable and impactful logo. For instance, you can trigger different emotional responses in your audience by using certain fonts and colors. 
  • Shoot for balance: Achieving visual balance is crucial for creating a harmonious and aesthetically pleasing logo. To do so, balance the distribution of visual elements, such as text, imagery and negative space, to ensure that no single element overwhelms the design. Also pay attention to symmetry, proportions and alignment to create a well-balanced composition.
  • Complement your brand: Your logo should complement your brand’s overall aesthetic, not clash with it. So with that in mind, consider how your logo will integrate with other branding elements, such as color schemes, typography and imagery, to create a cohesive brand identity. Additionally, be sure to maintain consistency across all platforms and mediums to reinforce brand recognition and build trust with consumers.
  • Prioritize versatility: A versatile logo is one that can adapt to various applications and environments without losing its effectiveness. Design your logo to be scalable, which will ensure that it looks equally impressive whether displayed on a billboard or a business card. Also think about how your logo will appear in both color and grayscale formats, and try testing your logo across different backgrounds and contexts to ensure maximum visibility and legibility.

Create a Unique and Memorable Logo for Your Brand

A well-designed logo is essential for establishing a strong brand identity and making a lasting impression on consumers. By staying on top of the latest design trends and following best practices, you can create a logo that effectively communicates your brand’s values and resonates with your target audience.

And when you’re ready to expand your logo design chops, Skillshare’s library of in-depth online design classes are just a few clicks away. 

Written By
Carrie Buchholz

Carrie Buchholz

Carrie Buchholz is a freelance writer who lives in Northern Colorado with her husband and dog.

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