13 Social Media Content Ideas to Try

The internet isn’t the small community it once was, and content is now abundant. So, creating truly engaging social media content is key to building a successful online presence. Whether you're a business looking to connect with your audience or an individual seeking to share your passions, the quality of your content can make all the difference. 

Ahead, we'll explore the importance of crafting engaging social media content and provide a variety of innovative ideas to help spark your creativity and captivate your audience.

The Importance of Creating Engaging Content

In an increasingly crowded digital landscape, the need for engaging content has never been more critical. Your social media platforms serve as a direct link between you and your audience, making it essential to provide content that captures their attention, encourages interaction and sets you apart from the crowd. 

Such content is called “engaging” content, and it not only strengthens your brand identity but also fosters a sense of community and loyalty among your followers. And since algorithms across multiple platforms prioritize content with higher engagement, creating posts that resonate with your audience can also significantly boost your visibility and reach. 

For individuals looking to grow their influence, brands learning to expand their reach, entrepreneurs seeking to leverage the power of social media and even teachers wanting to market a class, that means creating engaging content should be a top priority. 

13 Engaging Social Media Content Ideas

Use these 13 social media content ideas to inspire your most engaging and fun posts yet, and get your followers more involved than ever before. 

1. Share Your Company Values

Let your audience know what your brand stands for by sharing your core values. This humanizes your brand while simultaneously helping to build a connection with those who share similar beliefs.

2. Interact with Your Audience Through Questions

Pose thought-provoking questions to encourage interaction, and ask your followers to respond with their own opinions. Engaging with your audience in the comments section can boost your posts’ visibility, as well as provide valuable insights into your followers’ preferences and thinking.

3. Share Your Day-to-Day

Take a cue from the viral order-packing videos on TikTok and offer a behind-the-scenes look into your brand’s daily operations, or even your personal life. This transparency builds authenticity and trust, helps your audience feel more connected to you and satisfies viewers’ sense of curiosity. 

4. Make Polls

Polls are an effective way of gathering feedback, involving your audience in decision-making and creating a sense of inclusivity. They're also a quick and fun way for your followers to actively participate in shaping the content they consume.

5. Host (and Create) Guest Posts

Invite influencers or industry experts to contribute content to your platform, and offer to do the same for them. This can not only provide fresh perspectives to your followers, but also introduce your brand to new audiences.

6. Embrace Memes

Leverage humor and relatability by incorporating memes into your content. Memes have a viral potential and can significantly increase engagement—just be careful not to overdo it, and only use memes when they’re relevant to your brand and its content. 

7. Infographics

Present information in a visually appealing format with compelling infographics. They’re shareable, easy to understand and ideal for conveying complex ideas or data in an approachable way.

8. Ask for Suggestions

Show your audience that their opinions matter by asking for suggestions (and acting on the best ones). This not only encourages engagement but also demonstrates that you value your followers’ input.

9. Put Your Community in the Limelight

Feature user-generated content, showcase the accomplishments of your community and engage with your audience whenever possible. This not only serves to acknowledge your followers, but also fosters a sense of belonging and community among them.

10. Hold Giveaways

Incentivize engagement by offering giveaways of desirable prizes in exchange for certain actions. For instance, you could ask followers to comment on a post and tag two friends in order to enter. Just be sure to specify that no accounts created exclusively to enter giveaways will win. 

11. Host Live Q&A Sessions

Host live question-and-answer sessions where your followers can ask you anything in real time. This interactive format allows for immediate engagement and showcases the human side of your brand.

12. Celebrate Milestones

Acknowledge and celebrate milestones, both big and small. Whether it's reaching a certain number of followers, noteworthy anniversaries or significant achievements, sharing these moments with your audience not only highlights your successes but also invites them to be a part of your journey.

13. Post Tutorials and How-Tos

Share step-by-step tutorials or how-to videos related to your niche. Whether it's a DIY project, a cooking recipe or a professional skill, providing value through educational content keeps your audience engaged while positioning you as an expert in your field.

Start Creating Innovative Social Media Content

The key to a thriving social media presence lies in creating content that resonates with your audience. By implementing these engaging social media post ideas into your own content strategy, you can forge meaningful connections, foster community and enhance your brand's visibility. 

Interested in taking your content creation skills up another notch or two? Use Skillshare’s online social media classes to get the knowledge and expertise you need on just about any subject, from copywriting with ChatGPT to sharing your art on TikTok.

Written By

Carrie Buchholz

Carrie Buchholz is a freelance writer who lives in Northern Colorado with her husband and dog.

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