Whether you’ve been working in marketing for several years (either in-house or as a self-employed business owner) or are simply looking for a few tips and tricks to boost your own digital presence, it can be difficult to know where to go for advice.
There are quite literally thousands of marketing blogs out there. Who can you trust? Good news: We’ve done the hard work for you. Here, we’ll give you a rundown of some of the top marketing blogs, full of insight and advice on everything from analytics to how to make a viral TikTok video!
10 Marketing Blogs to Keep an Eye On
1. HubSpot Blog
For the modern marketer, the HubSpot marketing blog is one of the best resources out there. The site publishes multiple posts each day on topics across inbound and digital marketing. They have hundreds of downloadable tools that you can adapt for your own work (and you can usually find at least one or two within each blog post), along with free marketing courses and certifications that can help your resume stand out from the crowd.
Like most tech companies, HubSpot knows exactly who their audience is but aims to provide genuinely helpful content for the broader marketing community, rather than only those who could become potential customers. You can even find topics that go beyond digital marketing specifically, looking at sales tactics and how to build marketing plans, along with a whole new category of posts on the subject of remote work.
2. Moz Blog
If you have any experience in search engine optimization (SEO), you’ve very likely heard of Moz. The company has been a leader in SEO for well over a decade, thanks to the dedicated leadership of co-founder Rand Fishkin. Their marketing blog is often the go-to for both new and established optimizers alike. In fact, you’d be hard-pressed to find any SEO marketer who doesn’t check the site on at least a weekly basis.
Moz’s Beginner’s Guide to SEO remains one of the best resources for new marketers on the web today and is frequently updated by the Moz team to keep up with the ever-changing Google algorithm. Their popular “Whiteboard Friday” series gives viewers a deep dive into different marketing topics each week, ranging from the basics of link building all the way up to some of the most technical aspects of SEO.
As the name suggests, the Content Marketing Institute blog is all about the power of words in marketing. But it isn’t just about copywriting. Over the years, CMI has played host to a number of interesting keynote speakers at their events (Tina Fey and Mark Hamill, to name just a couple), so their topics can sprawl from how to develop effective buyer personas all the way up to how to create funny and engaging video content for your audience.
Like Hubspot, the CMI blog features templates and tools for budding marketers to take and adapt, as well as highlights recent news and important updates within the marketing industry. No matter what kind of marketer you are, this is a great blog to follow.
For all the latest updates on SEO, PPC, and everything Google, make sure you’re following the Search Engine Land marketing blog. This one of the best marketing blogs that has become many experienced marketers’ go-to for details about algorithm changes, upcoming features to Google products and services, and the newest marketing advice in the digital space.
The site may not feel as intuitive and user-friendly as some of the other blogs on this list, but stick with it if you can. Make use of the search function if you’re looking for a particular topic, rather than trying to scroll back through pages of old posts. Search Engine Land is structured more like a news site than a traditional blog with categories, but it’s the best place to find the most up-to-date details on what Google’s up to.
5. Buffer Blog
Originally a promotional channel for their social media scheduling tool, the Buffer blog has grown to become one of the most trusted sources online for social media news and updates. Not only will you find tips and hints for how to make better use of social media for building your business brand, you’ll also find case studies from Buffer customers so that you can see how those ideas work in reality.
Buffer’s blog posts are incredibly detailed, so you’ll want to grab a cup of your favorite beverage before settling down to read through a single post. But you’ll also want to keep your notebook handy, because we can promise that you’ll find at least a few takeaways that you’ll want to try on your own social media channels.
The Unbounce blog, like their signature product, focuses heavily on conversion. But don’t let that scare you off! There are plenty of tips for how to optimize a landing page to create higher conversions with your audience, along with tips for building the most user-friendly and mobile-friendly sites.
The Unbounce blog also features case studies and experiments, where you can see the team testing out new content optimization methods so that you don’t have to. They’ll give you expert opinions on what works well and what doesn’t, so that you can feel encouraged about giving new techniques a try yourself.
You might have to look past Social Media Examiner’s slightly quirky design, but we know that you’ll find excellent, actionable advice on this marketing blog. As the name suggests, their focus is primarily on social media, but they also publish content on topics like content marketing (because, after all, nothing in marketing is a siloed experience).
This is a great blog for new social media marketers as well as those who are looking to keep updated on any changes within the industry. Their content is broken out into helpful categories based on each social platform, or you can take a look at their expert interviews with knowledgeable and experienced marketers from around the world.
8. Wistia Blog
If you’re looking to level up your video marketing game, head to the Wistia blog. As a company that specializes in all things video, you can trust what they say about the nature of this beast. They know that, especially for small businesses, video can seem incredibly overwhelming and is a sizable investment without any guarantee of return. That’s why their blog content is made for you, breaking down each element of the video planning, production, and promotional process to keep everything as straightforward as possible.
Like any company blog, you’ll see mentions of their own products and services, but that’s no reason to discount the Wistia blog as a resource. The team knows what they’re talking about, so if video is an avenue you’d like to explore, take a look at their suggestions.
9. Shopify Blog
When you’re running a small e-commerce business, there’s a very good chance that your site is being powered by Shopify. As the world’s biggest e-commerce platform, Shopify is one of the best marketing blogs out there for business owners with products to sell. You’ll learn from the best, along with fellow business owners, and almost every blog features a real-life example or scenario for you to better understand the topic.
You’ll find posts that go far beyond marketing here as well, from small business accounting to what exactly dropshipping is. Whatever your problem or interest, you’ll likely find several blog posts on Shopify that will help you move forward.
A slightly different marketing blog to end our roundup with, but the Adweek site is one of the best for marketers working with large brands. Their blog categories are fairly similar to most other sites (mobile and email marketing, search engine marketing, and SEO), but the focus of the content itself is almost entirely targeted to B2C marketers.
That doesn’t mean it should be written off by small business marketers, though. There’s much to be learned from the perks and pitfalls of the biggest and best in the industry, and Adweek is home to all of those updates.
One thing to note is that most of Adweek’s content is behind a paywall, so you’ll need a subscription to access the majority of the site. But with frequent updates every day spanning the marketing industry worldwide, the cost is definitely worth it. Content is also broken out into different industries, like food and beverage or gaming, which can make for an interesting deep-dive into a particular niche if that helps you to learn best and grow your own business.
Get the Marketing Tips You Need
With so much information at your fingertips, there’s no excuse for not flexing those marketing muscles and trying out some new tactics or strategies with your own business.
If you’re stuck for ideas, have a look through the above marketing blogs to find expert advice and recommendations. They’ll set you on the path to becoming a marketing whiz.