1. what are we selling? live Fish baits for more changes to catch more fish

2. where are we selling?  social media ads, middle of funnel

3. who are we selling to? senior males retirees 

4. why should they buy? Efficient purchasing, more time spent fishing 

5. who is our competition? fake bait, no bait, bait harvesting, dead bait

6. what the most important thing to say? (value prop) most efficent method 

7. what do you want your buyer to do? order the live bait on the website