🔎 1. Your Target Audience

• Who are they? Find out their exact age, income, and daily habits.
• What's their problem? Figure out the specific pain point your business will fix for them.
• Will they pay? Make sure they actually have the cash and willingness to buy your solution.

📊 2. The Competition

• Direct competitors: Check out who is already selling exactly what you want to sell.
• Indirect competitors: Look at alternative products your customers might buy instead.
• Their weak spots: Find what they do poorly so you can do it way better.

📈 3. Market Demand and Trends

• Market size: See if the market is big enough to actually make you money.
• Growth potential: Research if the industry is growing or if it's dying out.
• Seasonality: Check if your sales will drop during specific times of the year.