This proyect focuses on researching and selecting strategic partners for the fitness brand VivaFit. The goal is to identify reliable sportswear manufacturers and fitness influencers that align with the brand´s  values, quality standards, and target audience.

The process includes market research, evaluation of suppliers and influencers, and analysis of why each option is a good fit for the brand. All information is organized in a structured table including company or influencer profile, website, contact details, and strategic justification.

This project demonstrates skills in market research, brand alignment, data organization, and strategic decision-making.