Raising awareness, educating and encouraging pet owners about taking care of their dogs appropriately is now more important than ever. Unfortunately, reaching the right audience to do so can be more difficult than expected when operating a learning platform. Although Évolution Canine has undoubtedly improved the life of thousands of pet parents, I believe it can do even more.

 

As canine enthusiasts are aware, the dog ownership rates climbed, as expected, during the pandemic. In fact, the Canadian Animal Health Institute’s latest available survey confirms it, with a reported augmentation of 9% between 2020 and 2022. Once adopted, what happens to taking good care of these precious pets? Sadly, Humane Canada states that the top categories of intakes are strays and surrenders, while as much as about 10% of dogs in shelter end up euthanized. So, how can we make a difference together?

 

As a freelance writer and content creator specializing in the canine and outdoors industries, I believe I can improve your lead numbers regarding your services. By creating content which blends into your targeted audience’s day-to-day, and gets unconsciously remembered, they will come to you first for any information they might need about their dog’s behaviour. As the canine industry becomes more and more competitive, using an outstanding marketing strategy will most likely be what will set some companies apart.

 

I plan on writing different articles about relatable and common dog owner situations. One of those could be about the three main ways to release a dog’s energy, and could provide informative content about physical, mental and masticatory exercise. While educating and raising awareness, these articles would refer to the services you offer, making them considerably monetized.

 

As a “Dog Mom” myself, as well as a former student in some of your online classes, I believe positive reinforcement education tools are priceless. This is also how I want the leads I’ll generate for you to see your services. These articles will be promoted on different platforms and optimized in order to reach your specific audience: dog owners and canine professionals who need help doing better.

 

I consider myself lucky to have such an amazing dog. The truth is, I’ve worked hard to create our incredible bond and learned so much to get to where we are today. What sets our journey apart is that training has always felt like an activity instead of a burden, thanks to your teachings. I’d love to allow other pet parents to get similar outcomes by working with you.