Here is an example for your class project. This cover letter is written using the principles I explained in the class. It makes the client feel understood and will help to build trust. You can use this example to guide you when you work on your own cover letter. Good luck!

 

1. DESCRIBE YOUR NICHE (YOUR PERFECT MATCH)

I’m a minimalist designer who helps coaches with their branding. I believe in sharing knowledge and helping other people reach their goals. That’s why I feel very aligned with coaches and I love helping them.

 

2. JOB DESCRIPTION WITHIN YOUR NICHE

Hi, I’m Lisa. I am a coach for creatives who struggle with the impostor syndrome.

I have a basic website set up. But it needs to grow and look professional. I’m thinking of a blog, a forum, calendar functionality, portal for students to access videos and exercises,...

I need help to make my program visible to as many creatives as possible.

If necessary I’ll hire more than one person. I’m open to all suggestions.

Looking forward to hearing from you!

PS: Attached is a screenshot of my homepage, which is all I have at the moment...

 

3. YOUR COVER LETTER

Hi Lisa,

What you do is amazing! It’s true that many creatives struggle with the impostor syndrome. I totally believe that your message should be heard and that your program will help many people!

It’s great that you already set up a basic idea for your website. It certainly feels hopeful and inspiring.

In order to improve your message and other marketing materials, I would love to know more about your goals and vision for your coaching services. Then we can have a look at some options and together we can decide the most appropriate direction for both the design and the writing style. Let’s create a brand that feels exactly right for you and your audience.

I would like to share a project that is similar to yours: [...link to website...]

For this project I did the copywriting and the layout for the website. This is what the client said about our collaboration: [...feedback…]

That is exactly how I would like you to feel about our collaboration as well!

It would be a real pleasure to help you with your strategy, design and copywriting. However I won’t be able to take on the technical side of your website, so if you could hire somebody else to help out with that, that would be perfect.

I’ll be happy to meet you over a video call so we can get to know each other and see how I can help you the most. You can ask me any questions you have and we can talk more in detail about how to make your project successful!

Wishing you all the best!

Mariko