This project aims to create a strong, coherent, and authentic visual identity for Sushi Club, a sushi restaurant that clearly seeks to stand out through originality. The goal was not simply to design a logo, but to build a brand capable of adapting across different mediums while maintaining a recognizable and memorable identity.

The challenge of translating the restaurant’s values such as authenticity, freshness, and trust  through design was extremely motivating. I wanted to go beyond aesthetics to create a cohesive visual experience by working on structure, typography, grid systems, and the flexibility of the logo in real-world contexts.

The process was guided by a methodical approach: research, exploration, testing, and iteration. Every decision — whether related to typographic hierarchy, logo construction, or its adaptation into a system — was made to serve practical use cases such as menus, packaging, and digital platforms.

This project is an important milestone for me, as it helped me understand that brand design goes beyond visuals; it relies on a set of rules, decisions, and systems that bring a durable and functional identity to life.

https://drive.google.com/file/d/1HJQAYQ3FMz2nMVakWNL9KICUMeNXwSzZ/view?usp=drive_link