Surface Pattern Design & Stationery Business

Surface Pattern Design & Stationery Business - student project

Hello all,

My name is Jordyn, and I’m glad that I found this workshop! I’m interested in pursuing a career in surface pattern design and for me the hardest part is knowing exactly where to start. I’ve been working on my designs for a while but I haven’t gone beyond that. My main goal right now is to get my work out there on channels like society6 or similar sites. Eventually I’d like to license my designs (something I’d also like to learn more about).

I’ve always been interested in stationery and I think it would be interesting to sell little journals and cards with my designs on them in addition to licensing.

This workshop seems like the perfect start for me, as I will have a better understanding of my brand for when I start selling my work. (I have no idea what to even call my business). I look forward to taking the next steps towards a career in surface pattern design, getting feedback, and seeing everyone’s work.



  • What do I sell? 4 words or less
    • Surface pattern design and stationery
  • What is the price range?
    • Stationery $12-24
  • What 3 words best describe me?
    • Laid back, creative, stylish
  • What 3 words best describe my business?
    • Vibrant, stylish, playful
  • What 3 words best describe my style?
    • Casual, colorful, stylish
  • What are my favorite brands and why?
    • Rifle paper Co., unique style, clean designs
    • Khristian Howell, bright and colorful, unique designs, chic
    • Paper Source, trendy
    • Kate Spade, colorful, simple, stylish
  • What’s my customer’s emotional response to my brand and the brand experience? How do you want customer to feel?
    • Excited, inspired, unique, stylish
  • Where do I currently sell my products?
    • n/a
  • Where would I like to sell my products in the future?
    • Online (society6, kess in home, Brika etc)
    • Local shops
    • Own website or store
  • Where do I see my business in ...1 year…5 years…10 years?
    • 1 year: Growth: define my style, build my community/network, sell on online design shops, gain followers, start social media presence
    • 5 years: Expand: Have my own professional site, work as a freelancer (design custom collections for companies, license and sell my designs), have a small journal and/or stationery shop (online)
    • 10 years: Have established and known brand, make living off of company, pattern design firm, have my own shop
  • Who is my ideal customer or client?
    • Recent graduates, young professionals, creatives, stylish moms
    • 24, eventually would like a job working in the fashion industry. Currently runs her own fashion blog in her free time. On her days off she spends a lot of time in her home office and loves picking out and accessories for her desk/office.
    • 28, has two young kids and also has her own bakery business so it is essential to keep organized. Busy as she is she loves keeping up with the latest trends and isn’t afraid of color.
    • 34 and has disposable income. She works as an agent at a local PR firm. loves throwing get-togethers at her place on the weekends.
  • What's my brand name?
    • Noelle Mango
    • Noelle Santos

Mission Statement

  • We create vibrant and playful designs for the stylish and organized woman.
  • We create pops of color and personality for those who want to explore the world in style


  • My brand name
    • Noelle Mango/ Noelle Santos or other
  • What I do/sell (mission statement)
    • We create vibrant and playful designs for the stylish and organized woman.
    • We create pops of color and personality for those who want to explore the world in style
  • How I position myself in the market in terms of pricing
    • $12-24
  • My target market (refer to perfect customer)
    • Recent graduates, young professionals, creatives, stylish moms
  • 3 words that best describe my brand and products
    • Vibrant, stylish, playful
  • Existing logos I like and why
    • I like the colors and playfullness 
  • My competitors
    • Shops on etsy
    • Barnes and Noble
    • Rifle Paper Co. and similar companies
  • Color preferences
    • Coral, oranges, yellow
  • Budget in mind
    • n/a

Logo Moodboard

I like the idea of doing a circular logo that has some elements of icons. I've sketch out some motifs nothing is standing out as far as logos yet. I'll be playing around with my motif sketches until something happens!

Some of the motifs I created

 I was trying to go for something like my moodboard sample but the motifs didn't quite fit together as I wanted them to. So I kept playing around with some of the motifs that I drew and came up with this. I'd like to continue working on the circular logo more (different motifs and shapes inside of the circle), but it's better than nothing. I am leaning towards the circular logo. I think the circle alone would look nice on business cards etc. What do you think? Coming up with a logo/symbol was definitely that hardest part for me!