Social media promotion
Social Media Marketing Plan – EcoWear (1-Month Campaign)
Brand Overview
Brand: EcoWear
Industry: Sustainable Fashion
Target Audience: Millennials & Gen Z (18–35), eco-conscious shoppers
Campaign Goal: Increase website visits and awareness about the new sustainable collection
1️⃣ Selected Platforms & Justification
Highly visual platform ideal for fashion brands
Popular among Millennials and Gen Z
Strong features for product discovery (Reels, Stories, Shopping, Links)
TikTok
Trend-driven platform with massive Gen Z audience
High organic reach potential
Ideal for behind-the-scenes and storytelling content
Users actively search for fashion inspiration
Strong purchase intent
Long content lifespan compared to other platforms
2️⃣ Primary Campaign Goal (SMART Objective)
Goal:
Increase website traffic by 30% and generate 1,500 website visits from social media within 30 days while gaining 3,000 new followers across platforms.
Specific: Drive traffic & increase awareness
Measurable: 1,500 visits + 3,000 followers
Achievable: Based on paid + organic mix
Relevant: Supports product launch
Time-bound: 1 month
3️⃣ Platform-Specific Strategies
📸 Platform: Instagram
Content Type:
Reels showcasing styling tips for the new collection
Carousel posts explaining sustainable materials
Stories with polls (“Would you wear recycled denim?”)
Influencer collaborations
Frequency:
4–5 posts per week
Daily Stories
Engagement Tactics:
Use eco-fashion hashtags
Run a giveaway: “Win a sustainable outfit”
Add website link in bio & story stickers
🎵 Platform: TikTok
Content Type:
Behind-the-scenes production videos
“From waste to wardrobe” transformation clips
Trend-based outfit transitions
Educational sustainability tips
Frequency:
4 videos per week
Engagement Tactics:
Create a hashtag challenge: #WearTheChange
Encourage duets and user-generated content
Reply to comments with video responses
📌 Platform: Pinterest
Content Type:
Lookbook-style pins
Sustainable fashion infographics
“Capsule wardrobe” boards
Frequency:
3–5 pins per week
Engagement Tactics:
Keyword-optimized descriptions
Direct website links on every pin
Create seasonal boards
4️⃣ Paid vs Organic Strategy
Total Budget: ₹40,000 for 1 month
💰 Budget Allocation
₹20,000 → Instagram Ads
Reels ads promoting the new collection
Story ads with “Shop Now” swipe-up link
Target audience: 18–35 years, eco-conscious shoppers, metro cities
₹12,000 → TikTok Ads
In-feed video ads
Boost high-performing organic content
Promote #WearTheChange challenge
₹8,000 → Pinterest Promoted Pins
Target users searching for sustainable fashion, capsule wardrobe, eco outfits
5️⃣ Success Metrics
Engagement rate
Website clicks
Follower growth
TikTok
Video views
Shares & comments
Profile link clicks
Pin saves
Outbound clicks
Impressions